TooJay`s of Florida is positioned to grow its brand in new markets
Transcription
TooJay`s of Florida is positioned to grow its brand in new markets
BBN Vol. 32 No. 9 March 3, 2014 $1.00 Brevard Business News A Weekly Space Coast Business Magazine printed in Brevard County, Fla. since 1984 TooJay’s of Florida is positioned to grow its brand in new markets By Ken Datzman Please see TooJay’s Gourmet Deli, page 19 BBN photo — Adrienne B. Roth TooJay’s Gourmet Deli, based in West Palm Beach, expanded to Brevard County five years ago and opened at Melbourne Square Mall in a 6,000–square–foot facility. George Schehl is general manager of the store. Marnielle Manderville is director of catering sales for the company’s 24 locations in Florida. Catering comprises a strong 15 percent of TooJay’s overall business. The full–service restaurant, open for breakfast, lunch, and dinner, has a deli/bakery. TooJay’s is growing with new locations in the state. PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. 32904 TooJay’s Gourmet Deli, which tapped the Brevard market five years ago and opened a 6,000–square–foot restaurant at Melbourne Square Mall, is poised to grow its brand in Florida, where it has 24 locations and an expanding customer base on all sides of its business, including its extensive catering service. The company’s locations are open seven days a week for breakfast, lunch, and dinner. The corporate–owned enterprise has a restaurant footprint stretching from Palm Beach County to Brevard County to Orange County to the West Coast of Florida. Its visibility is fast rising in Florida communities of all sizes, and growth opportunities are on the horizon as the economy continues on the road to recovery and consumers dine out more frequently. “We are breaking ground in Lakeland. We are looking at properties in Disney, and in The Villages as well, where we already have two restaurants. The company definitely has plans to expand and grow the brand in Florida,” said George Schehl, general manager of the 137–seat full–service TooJay’s at Melbourne Square Mall. According to TripAdvisor, TooJay’s ranked No. 4 out of 92 restaurants in The Villages, located near Leesburg, based on 120 customer reviews. Annie Catz, vice president of marketing for TooJay’s, which is headquartered in West Palm Beach, said her company will be opening this year in the SunTrust Financial Centre in downtown Tampa, a new venue for the business. TooJay’s will occupy 4,000 square feet and be the only restaurant in that facility. Brookdale Group LLC owns the SunTrust Financial Centre. “We are excited about the opportunity. It’s a little different, a new twist for TooJay’s, being located in an office building. We will be serving the business community downtown during the week. The store won’t be open at night or on weekends,” she said. The office market could add a new expansion dimension for TooJay’s in the future. The commercial real–estate recovery is expected to continue throughout 2014, based on slightly stronger economic growth, with about 2.2 million jobs to be added this year. More jobs mean increased demand for office space by businesses. Founded in 1981, on the Island of Palm Beach, by entrepre- BBN BREVARD BUSINESS NEWS Floirda Air new ad emailed FULL COLOR BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 3, 2014 BREVARD BUSINESS NEWS BBN Eckerd announces ‘Brevard Walk of Fame’ honorees, program set for March 8 at Radisson Resort at the Port COCOA — Eckerd has announced its 2014 Brevard Walk of Fame honorees, recognizing celebrities and influential business and community leaders from Central Florida. The Brevard Walk of Fame gala will take place from 6 to 9 p.m. on Saturday, March 8, at the Radisson Resort at the Port in Cape Canaveral. Honorees of the 2014 Brevard Walk of Fame include: Dr. Anthony Catanese, president of Florida Tech; Meg Crofton, president of Walt Disney World Resort; Robin Fisher, Brevard County Commissioner; Debbie Harvey, president of Ron Jon Surf Shop; Wayne Ivey, Brevard County Sheriff; Jeff Kiel, “Florida Today” president and publisher; Tony Macaulay, renown composer; Bill Posey, U.S. Congressman; Marco Rubio, U.S. Senator; and former Boston Red Sox pitcher Tim Wakefield. “There are many celebrities and community leaders, who have made outstanding contributions to our community and who, by their achievements and dedication to their work, inspire tomorrow’s generations,” said Richard Rogers, Eckerd’s external relations director. “We’re fortunate to have them call Brevard and Central Florida home.” Eckerd also announced the finalists of the 2014 “Children’s Heroes of the Year” awards who are nominated by the community. These awards recognize those who have had a “profound and positive impact” on the lives of Brevard’s children through their time, talent and treasure. Finalists in these categories include: l Time Category — Zies, Widerman & Malek, Attorneys at Law; Brooke Deratany Goldfarb, president, Peaceful Beach Mediation & Collaboration Inc.; and Kristen Malfara, founder and executive director, The MORGAN Project. l Talent Category — Dr. Paula McCabe, president of Nerve2Serve Inc.; Bob Barnes, founder of The Children’s Hunger Project; Kim Frodge, president and executive director, Nana’s House. l Treasure Category — Keith Donald, founder of Steady Town; Jeff Cleveland, president of Clear Choice Health Care; and Bruce Nelson Jr., president of Brevard County Hyundai dealers. Premier sponsors of the event include: All Service Graphics, Brevard Family Partnership, Boeing, Clear Channel Outdoor, Clear Choice Health Care/Melbourne Terrace, Digital Zoetrope Productions, “Florida Today,” Graphic Details, Hoover Audio Visual and Ron Jon Surf Shop. Limousine service for honorees arriving on the red carpet is provided by Hot Rayz Limousines and Classic Wood Flooring is providing the red carpet. Tickets are $100 each. Corporate tables and sponsorship opportunities are also available. Ticket and sponsorship information can be found at www.BrevardWalkofFame.com or by calling 253–0032. Since 1968, Eckerd has served more than 150,000 youth throughout the U.S. through a continuum of life– changing behavioral health and child welfare programs and services. US LAWNS MASTER OF ARTS We Are AUS Full Service Lawns Landscaping Management pick up BBN Company Information Technology Webster U Management new ad emailed 2/24/14 /DQGVFDSH0DLQWHQDQFH page 16 )HUWLOL]DWLRQ ,UULJDWLRQ $UERU6HUYLFHV FULL COLOR 'HVLJQ,QVWDOODWLRQ Your Landscape Management Partners FULL COLOR Merritt Island ʌ Patrick AFB ʌ Melbourne (321) 636-0655 MARCH 3, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN BREVARD BUSINESS NEWS Wipe that schmutz off your face — and keep reading; Yiddish dialect on rise in society By Rich Sloane UCF Forum columnist There it was in The New York Times: schmutz. In an article on the efficacy of raising the height of the Bayonne Bridge connecting New York’s Staten Island with New Jersey, no less a maven than the executive director of the Port Authority of New York & New Jersey made a point by stating: “The environmental impact is more energy–efficient ships. They will emit less schmutz per container and per pair of Nikes.” Less schmutz per container? I mean, once you get west of the Hudson River, how many people know what schmutz is? Well, probably more people than ever, thanks to the broadening that has come from late night television. But it brought to mind the expanding nature of Yiddish into the American dialect. For some time I’ve watched the increasing use in highly respected newspapers, periodicals, situation comedies and other avenues of communication, words of Yiddish origin BBN Brevard Business News 4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951–7777 fax (321) 951–4444 BrevardBusinessNews.com PUBLISHER Adrienne B. Roth EDITOR Ken Datzman SPECIAL PROJECTS EDITOR Bill Roth Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology, education and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. BREVARD BUSINESS NEWS / 4 whose definitions were known to me because of my heritage, a line that stretches from Eastern Europe to the western tip of Long Island. I love seeing Yiddish show up in the media. It gives me a feeling of being part of something that others want in on. I feel special because I know this “second language” that not many others do, and it makes me feel closer to my heritage. Sometimes you can guess the meaning of these strange and often guttural–sounding words by the context in which they are used, in much the same way you might grasp the meaning of an English language word with which you were not familiar. But more often than not, the meaning is undecipherable and some of them have crept into our daily language. Let me first stipulate that the following examples constitute one person’s understanding of the words. There were, after all, 12 tribes of Israel, and each must have had its own lexicon. Each of the following definitions first contains my personal understanding and in some cases additional input from other references. Here are some words you can use in mixed company: l Maven — rhymes with raven (and was used in the first paragraph above); an expert, as viewed by others. Or, if you’re feeling catty: “What makes him think he’s a maven?” l Mensch — rhymes with bench; a man of high moral character, one who does the right thing. “He stood up to that bully, bailed his cousin Morty out of jail, and rescued a puppy on the way home; what a mench.” l Mishugana — rhymes with nothing (just keep pronouncing it differently each time and eventually you’ll hit upon it. But if you’re in a hurry, lessons are $50 an hour, cheap at twice the price!); definition — crazy, nuts. “She drove from New York to Miami straight through without stopping; she’s mishugana.” l Shlemiel — someone who tends to make the wrong decisions or ruin everything, such as a waiter who spills a whole bowl of matzo ball soup on a customer. l Shlemazel — someone who always has bad luck, such as the customer upon whom the waiter spills a bowl of soup. l Chutzpah — guttural at its finest; (“chu, chu, chu,” come on now, you can do it, like you’ve got a chicken bone stuck in your throat); full of nerve, in a bad way. “Telling the rabbi he had his yarmulke on backwards took a lot of chutzpah.” There’s also some words you shouldn’t use in mixed company. But let’s just leave well enough alone. Suffice it to say, you’ll know the meaning of these words when you hear them. If you happen to be in midtown Manhattan traffic at noon, just roll your window down and listen for the nearest cabby, regardless of ethnicity, to hear some of the words. Sometimes they’re accompanied by a hand gesture, but more often by a sneer. Oftentimes a good “curse” wished upon someone can be more effective than a slur: “May you grow like an onion, with your head in the ground!” There are as many different interpretations and interpreters of words stemming from Yiddish as there are stars in the heavens. Let no one claim to be the expert, a maven if you will. But rather let each unto his or her own past look for the true meaning of words and hope that they will lead to true understanding. Oh, by the way: schmutz is dirt or something else that needs to be wiped away, such as a bit of cream cheese stuck on the corner of your mouth. “Here, my darling grandchild, so intelligent, so beautiful, let me get that schmutz off your face.” Rich Sloane is director of community relations for the University of Central Florida’s College of Education and Human Performance. He can be reached at [email protected]. Edgewood Harlequins to present musical at the Merritt Island High School Theater Edgewood Junior–Senior High School’s Theater Troupe, the Edgewood Harlequins, is set to present the production of “Narnia the Musical.” The two–act play will be showcased at the Merritt Island High School Theater at 7 p.m. on Thursday, March 13, Friday, March 14, and Saturday, March 15; and at 2 p.m. on Sunday, March 16. Ticket prices are $5 for students, $10 for adults and $5 for senior citizens. Tickets will be available at the box office one hour before the show. The first and most famous story of “The Chronicles of Narnia” has become a musical presentation of this “unique, enchanted world filled with creatures and spirits of myth and fable, both good and evil.” The principal inhabitants, however, are the intelligent talking animals ruled by the majestic King Aslan, the great lion of Narnia. Though Aslan is often absent from the land (so that his very existence is doubted by some), he returns when the need for him is greatest. Entering Narnia at a moment of high adventure are some children — plucked from our world in unexpected ways to help Narnia and to learn from their Narnia odyssey lessons of courage, unselfishness and wisdom that will help them grow. Narnia wants to sing, and from the excitement of the opening song, “Aslan’s on the Move,” to the joy of “Narnia (You Can’t Imagine),” your spirits “will soar with all those in Narnia.” Linda Jump to teach class at library March 18 Linda Jump will be teaching a class designed for those who want to write their life’s stories one at a time to give to their descendants as a legacy or for publication. Students will learn how to get started, learn writing tips and tips for jogging their memory, as well as editing skills, for example. She will conduct her class from 10 a.m. to 12 p.m. on March 18 at the Franklin T. DeGroodt Library, 6475 Minton Road SW, in Palm Bay. The course fee is $25 per person. To register for the program, call the library at 952–6317. Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 3, 2014 BBN BREVARD BUSINESS NEWS To Be Continued ... MARCH 3, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 BBN BREVARD BUSINESS NEWS Clevens new ad emailed FULL COLOR Brenner new ad emailed FULL COLOR Henderson Southeast CorporaƟon Henderson pick up BBN 2/17/14 Michael S. Ullian, CCIM, SIOR, Vice President page 6 321Ͳ676Ͳ2424 x 17 / hendersonsoutheast.com 1800 Penn Street, Suite 11, Melbourne, Florida 32901 FULL A Licensed RealCOLOR Estate Brokerage Development * Ownership * Leasing * Management * AcquisiƟon BREVARD BUSINESS NEWS / 6 Barbara Wall pick up BBN 2/17/14 page 6 FULL COLOR Barbara C. Wall Broker/Owner/President [email protected] www.BarbaraWall.com 2000 Highway AIA, Indian Harbour Beach, FL 32937 Bus 321-308-0335 Fax 321-768-1899 Cell 321-749-2444 Toll Free 800-709-7600 $QLQGHSHQGHQWO\RZQHGDQGRSHUDWHGPHPEHURI3UXGHQWLDO5HDO(VWDWH$I¿OLDWHV,QF Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 3, 2014 BREVARD BUSINESS NEWS BBN Area attorney Stephen Spira to conduct ‘Legal Breakfast Blend’ March 13 at Alliance Title in Melbourne As part of its “Supporting Your Success” campaign, Alliance Title will host a Breakfast & Learn event called “Legal Breakfast Blend” with attorney Stephen Spira at 9 a.m. on Thursday, March 13. Alliance Title’s office is at 10 S. Harbor City Blvd. in Melbourne. The purpose of this class is to take the “mystery” out of wills, trusts, probate, guardianship, quiet title, tax deeds and other legal issues as they relate to real estate. Personalized workbooks are provided along with a homemade breakfast — all within the scope of a one–hour class. Spira, a frequent guest speaker at Alliance Title, said about the class, “Our goal is to give Realtors the confidence they need to go ahead and take that complex listing they might otherwise pass on, or perhaps to increase volume by developing a niche market.” The class is free of charge to local real–estate professionals and reservations are required. Reservations may be made by e–mailing [email protected] or text or call 412–4784. Private classes may be arranged for groups of six or more people with a choice of venue. Coming up next in the series is “Title Insurance 101,” with Liz Cassella of Alliance Title. The program starts at 9 a.m. on April 10. Participants will learn about common title issues, review a title commitment and policy, go over a HUD–1 Settlement Statement, and hear answers to frequently asked questions that even a seasoned professional might have regarding the real–estate closing process. Alliance Title is Brevard County’s largest independently owned settlement and escrow agency. The firm provides complete real–estate closing services to make the buying, selling and refinancing processes a “smooth and positive experience for everyone involved.” For more information about the firm, visit www.AllianceTitleFL.com, follow Alliance Title Florida on Facebook, and AllianceTitle10 on Twitter. Balda Family Foundation accepting scholarship applications The Balda Family Foundation is accepting applications for college scholarships through April 15, 2014. This is a nonprofit, private foundation founded in 2007. Its mission is to “motivate, inspire and educate” academically promising, at–risk and underserved youth in Brevard County, through educational opportunities and college scholarships. Eligibility requirements and applications for the scholarship are available at www.BaldaFoundation.org. Partial and late applications will not be accepted for review. Scholarship amounts will range from $1,000 to $3,000 and all applicants will be notified of the results by June 8, 2014. Scholarships will be awarded into the recipients’ college bursar account. No checks to individuals will be distributed. For more information about these opportunities, send an e–mail message to [email protected]. Cancer Care Center pick up BBN 2/24/14 From left: Giuseppe Palermo, M.D., Rahul Chopra, M.D., David L. Ross, M.D., Carl Tahn, M.D., Fe VSJ Pancito, M.D., Ravi Shankar, page M.D., Diely3 Pichardo, M.D., Germaine Blaine, M.D., Gregory B. Hoang, M.D., Craig Badolato, M.D., Todd V. Panarese, M.D., and V. Pavan Kancharla, M.D. FULL COLOR CancerCareBrevard.com • 321-952-0898 What Matters Most OPTIONS Alliance Title pick up BBN 2/24/14 page 3 FULL COLOR Keiser U new ad emailed Earn a degree in business administration with concentrations in: .BSLFUJOHtFinance t.BOBHFNFOU to March in areer International Business a New C se u o H COLOR Open Human ResourceFULL Management rch 8th Saturday, Ma M 10 AM to 2P 888.830.1674 KeiserSuccess.com Associate I Bachelor’s I Master’s I Doctoral MARCH 3, 2014 Programs and delivery format vary by campus Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 3, 2014 BREVARD BUSINESS NEWS BBN Brevard Zoo to celebrate its 20th birthday with slate of activities on March 15–16; Meerkat Hamlet to open It is an exciting year for Brevard Zoo as it celebrates its 20th birthday. In honor of this major milestone, the Zoo is expanding Expedition Africa by opening a new exhibit featuring Meerkats. These precocious and entertaining mammals represent a thoroughly different kind of animal than what is currently housed at the Zoo. Making the exhibit even more exciting, the Meerkats will be joined in their new habitat by Dik–Diks, tiny rock–hopping antelope with a “unique nose that guests won’t soon forget.” The Africa expansion will also include a new African Rock Python exhibit. On March 15 and 16, the Zoo will celebrate its official “Birthday Weekend.” The first 200 guests on both days will receive mini cupcakes from Merri Cakes. Guests will also enjoy music, animal encounters, games and crafts each day from 10 a.m. to 3 p.m. Children who made Meerkat puppets at the recent PNC Bank’s “Brings the Zoo to You!” community workshops should bring them to the Zoo to receive free admis- sion (one Meerkat puppet is good for one child’s general Zoo admission). Excitement will “reach its peak” the morning of March 15. At 10 a.m., Meerkat Hamlet will open with Keith Winsten, executive director of Brevard Zoo; PNC Bank, the presenting sponsor for the Meerkat Exhibit; and other major supporters, participating in the ribbon–cutting ceremony. Expedition Africa will remain closed until the ceremony at 10 a.m. At 11 a.m., there will be a Meerkat Birthday Parade with Rob and Jonny from “The Rob and Jonny Show” that follows the ribbon–cutting event. “More than 20 years ago, local citizens had an audacious dream — to build a zoo for Brevard County,” said Winsten. “Come help us celebrate 20 years of turning that dream into a reality. It is the Zoo’s vision to bring back the community–wide excitement and engagement that defined the original creation of Brevard Zoo so that it can harness that energy to power the next 20 years of the Zoo’s growth.” Cliff Shuler to conduct public auction March 16 Cliff Shuler moved to Titusville in late 1968 to open the JC Penney Co. store at Miracle City Mall. Ironically, Cliff Shuler Auctioneers & Liquidators Inc., which he founded more than 36 years ago, has been contracted by the Nicholas Karantinos Trustee to liquidate the equipment remaining in the mall. Equipment will be auctioned at the Shuler compound, 422 Julia St., Titusville, at 1 p.m. on Sunday, March 16. This is a public auction and there is no charge to attend. The auction items range from real estate to vehicles, boats, box lots, antiques and diamonds. To view the auction merchandise, visit www.SoldFor.com. BUSINESS...THE OLD FASHIONED WAY! U.S. TREASURY APPROVED SMALLBank BUSINESS LENDING FUND Community ES SS E SIN ... BU ase h LL c A r SM Pu ng, A ci SB . an n i 0% F 9 to up pick up BBN 2/10/14 page 8 FULL COLOR “We Are A Small Business Doing Business With Small Businesses.” Your Hometown Bank Locally Owned and Operated www.cbosdirect.com 321-452-0420 Manav Mandir Presents Ameriprise Corrine new ad emailed new ad emailed Saturday, March 8th 2014 : 10:00am – 6:00pm Sunday, March 9th 2014 : 11:00am – 5:00pm Wickham Pavilion - 3845 N. Wickham Rd., Melbourne, FL 32935 FULL COLOR Adults: $5.00 • Children under 12: $2.00 • Children under 5: FREE www.indiafestbrevard.org MARCH 3, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BREVARD BUSINESS NEWS Three decades in the local market, Fearon’s Design Center specializes in commercial installations of artificial landscapes including silk trees and plants By Ken Datzman Businesswoman Pat Stewart’s custom–made products are showcased in area hospitals and hospices, office buildings, fitness centers, hotels, airports, the lobbies of large corporations, small firms, and other commercial facilities. They are very lush and look natural in their setting, but their duration is long–lasting — like forever. They do not need watering, only cleaned occasionally and refreshed, which her company does on the premise of the facility. Stewart owns the longtime company Fearon’s Design Center Inc., positioned in a highly specialized industry that is starting to grow again and rebound from the recession. Her business is an artificial tree, plant, and floral–design firm. Last year, Fearon’s Design Center in Melbourne celebrated its 30th year doing commercial installations of artificial landscapes. Over the decades, Fearon’s Design Center has compiled a large portfolio of work in the region, including projects for local hospitals as well as hospitals in Orlando, with each undertaking custom designed and built to fit the customer’s specifications and budget. “It’s a very interesting business. We have been designing unique and innovative artificial landscaping solutions for our customers since 1981,” said Stewart, who has owned the company since 1992 and was an area banker for 15 years. “I love this business because every project is different. These are made–to–measure projects.” Health–care interiors designed with artificial plants and trees result in safe, creative environments for medical facilities, hospitals, and senior–care centers. They, too, are uplifting and play a role enhancing the patient experience. Studies have shown that flowers, either live or artificial, help bring delight and happiness to people’s lives and provide a positive effect on good mood. While some live plants and trees might carry bacteria that can be harmful to patients — especially those with weakened immune systems — artificial plants and trees provide a safe and healthy alternative. “Hospitals love them for their beauty and their practicality, as do a variety of other establishments that serve the public,” said Stewart, whose firm has become well known in the area for its expertise in the field. It’s not only hospitals that use these types of products. The use of artificial trees and plants for hotel interiors continues to grow in popularity. While some hotels are using artificial plants in combination with live plants, a large number of hotels are being designed entirely with faux landscapes. And artificial plants and trees are widely used in retail shopping malls to complement live green plants. The most common application is in food courts and atriums where large artificial trees are used in combination with live greenery. “There are many commercial facilities that have embraced artificial foliage,” said Stewart. The industry has come a long way, she added. “Silk trees and plants today are very ‘lifelike’ looking and they add warmth to any area of a facility. These trees and plants are not going to die, and require very little maintenance. And, obviously, they do not need watering.” Unlike real plants, you may place a silk plant anywhere in a facility or a home, regardless of the lighting conditions. BREVARD BUSINESS NEWS / 10 BBN photo — Adrienne B. Roth Pat Stewart, a former area banker, has owned Fearon’s Design Center since 1992. She worked for the business before purchasing it. The company — an artificial tree, plant, and floral–design firm — has built a large portfolio of commercial work including products for hospitals, hotels, airports, and small and large businesses. Each project is custom designed for the client. Stewart is at a local hospital, one of her firm’s projects. Her company’s trees are built on natural wood trunks, up to 25 feet in height. Silk trees, including tall palms, are Fearon’s Design Center’s specialty. Stewart says her firm, which caters to the new construction market and to existing commercial facilities, “takes on projects of all sizes. Everything is custom made and delivered to the job site.” The trees are potted with a high–density polyfoam process called “instafoam,” she said. Formerly used primarily for the packaging industry, this foam was discovered by the silk–tree building industry in the early 1970s. “It’s by far the most convenient way to pot trees.” Fearon’s Design Center builds many varieties of silk trees, exotic palms, full–floor plants, orchids, and ledge planters, for instance. The business also handles all the cleaning and restoration of the silk plants and trees. “Typically, the only maintenance is dusting. The Call Adrienne Roth at 321-951-7777 for Advertising Information plants only need to be cleaned about once every five years. We do the cleaning of the foliage,” said Stewart, whose project–oriented firm is starting to see business pick up and is working to renew relationships with designers and clients and gain new customers. She stressed the importance of professional cleaning of the plants and trees on a regular basis to keep them in their best form. Fearon’s Design Center has earned a reputation for “quality products, fast dependable delivery, and service after the sale,” she said, adding that her company uses suppliers that manufacture and import only “the finest quality products.” Silk flowers are crafted from a protein fiber spun by the silk worm, producing lifelike flowers. Home and condominium owners have also Please see Fearon’s Design Center, page 15 MARCH 3, 2014 BBN BREVARD BUSINESS NEWS Classic Wood Flooring expands with commercial division, rounds itself into multi–phase business; sees new growth opportunity in the commercial arena By Ken Datzman ROCKLEDGE — Expecting better business conditions in 2014, some companies have their sights set on expansion — something that hasn’t been talked about much in recent years as the focus for many firms has been on survival. But the wait–and–see attitude toward making that commitment to grow through new product launches and services may be giving way, finally, as small–business optimism slowly grinds its way back, looking to reach pre–recession levels. One of those area businesses that sees a new opportunity for growth this year is Classic Wood Flooring. Businessowners Don and Julie Herndon said they made a commitment and the investment to more aggressively grow their company as the economy begins to spring back. Well–positioned in the residential market, Classic Wood Flooring, which has a 6,000–square–foot retail showroom where consumers shop, has expanded with a dedicated commercial division, its first venture into this segment of the business. “We are preparing to take our business to the next level,” said longtime Brevard businessman Don Herndon, whose company sells wood flooring, carpet, tile, and vinyl and works with residential custom builders in the region, and now commercial general contractors. “For the past 10 years we have not had that mindset, mainly because of the economy and business conditions in general. But a year ago, as things have improved in the market, we said we are going to grow this business and be a bit more aggressive toward achieving that goal.” He said the commercial division could comprise as much as one– third of the company’s overall business in the future. “The commercial market is coming back strong.” The American Institute of Architects predicts that spending for commercial construction will increase 5.8 percent in 2014 and 8 percent in 2015, spurred by declining office vacancies and rising commercial property values. Also, the “Dodge Momentum Index,” another closely watched gauge in the industry, rose 3 percent in January compared to the previous month, according to McGraw Hill Construction, a division of McGraw Hill Financial. The Momentum Index is a monthly measure of nonresidential building projects in planning, which have been shown to lead construction spending for commercial buildings by a full year. For Classic Wood Flooring, it seems like the company’s expansion is timely because certain segments of the commercial sector are accelerating in Florida, where demand is starting to drive new office building construction, health–care, and other facilities. Classic Wood Flooring has teamed with area firm Certified General Contractors Inc. on a number of recent commercial projects. They include Brevard Health Alliance’s new 40,000–square–foot facility on Sarno Road in Melbourne, where ceramic tile was used on the floor. “That was a big project for our company,” said Don Herndon. In Orlando, Classic Wood Flooring, also working alongside Certified General Contractors, which specializes in commercial building, was involved in the new 17,000–square–foot Ron Jon’s Surf Shop. That project was just completed, he said. Ron Jon’s, based in Cocoa Beach, is growing its brand. “We installed 52 tons of flooring and sub–flooring at their new store in Orlando,” he said. “It was all wood. We were there for seven weeks installing flooring. We had two crews working seven days a week.” MARCH 3, 2014 BBN photo — Adrienne B. Roth Don and Julie Herndon are owners and operators of Classic Wood Flooring. Their business, which has served residential customers for years selling wood flooring, carpet, tile and vinyl, is now positioned to cater to commercial clients. They are tapping the commercial market for the first time and have a dedicated team for that new division. They are at their 6,000–square–foot retail showroom in Rockledge. Don Herndon said the Ron Jon’s building was the first “solid” wood floor his company has installed in three years. “Almost all of our business is engineered wood floors.” Engineered wood floors are real wood floors that are manufactured using multiple layers of different wood veneers. The sub–layers can be of the same species, or of different species, said Don Herndon. “When I started in this business (in the 1970s) the choices were oak, maple, and hickory.” He added, “Today, there are literally hundreds of species of wood available. We are seeing a lot of European birch being used, which is harder than American birch. The hard birch is coming from Russia. These hard birch floors are beautiful. There are just so many exotic woods from around the world we now have access to in our business.” With engineered wood floors, the grain of each layer runs in different directions, which makes it very stable, he said. This means that the wood will expand and contract less than solid wood flooring during fluctuations in humidity and temperature. Visit BrevardBusinessNews.com for Advertising Information “And that’s especially important in Florida.” He said another selling point of these types of floors is their thickness. “They are generally between three–eighths and one–half inch thick.” Solid wood flooring, which is a solid piece of wood from top to bottom, has its advantages, too. One of benefits of solid wood flooring is that it can be sanded and refinished many times, he said. The U.S. Senate passed a resolution in 2010 supporting hardwood by recognizing it as an “environmentally preferable building material.” Wood meets several criteria for sustainability and improved indoor air quality. The “Life Cycle Analysis” of wood flooring conducted by the University of Wisconsin supports this idea. A study by the National Association of Home Builders ranked how long things last in homes. Wood floors were rated at 100–plus years. Don Herndon said one of his company’s goals this year is to step up its recycling efforts. The old pads Please see Classic Wood Flooring, page 17 BREVARD BUSINESS NEWS / 11 BREVARD BUSINESS NEWS BBN Florida Space Day set for March 12 in Tallahassee; industry space leaders to meet with state legislators KENNEDY SPACE CENTER — Representatives from the state’s aerospace industry will visit Tallahassee on March 12 to participate in Florida Space Day and share with legislators the opportunities the industry brings to the Sunshine State and the nation’s space program. “In Florida, aerospace means business,” said Patty Stratton, chairperson of Florida Space Day 2014. “Nearly all 67 counties contribute to this $9 billion industry, led by nearly 500 companies employing 30,000 residents, and space–related industries grow that amount to $19.2 billion, supporting 20,000 companies and 140,000–plus jobs.” She added, “It translates into high–tech, high–paying jobs. We want Florida to continue its aggressive stance to create a robust atmosphere for space exploration and business.” Florida has the third–largest space industry in the nation. Former astronaut Bob Crippen, pilot of the first orbital test flight of the shuttle program and a former NASA Kennedy Space Center director, will be making scheduled appearances throughout the event. Space–related exhibits will be available on the third floor Rotunda of the Capitol. Florida Space Day participants include: Abacus Technology Corp., AECOM Government Technical Service, American Institute of Aeronautics and Astronautics, ASRC Aerospace Corporation, Astronaut Scholarship Foundation, Astrotech Space Operations, ATK, Bionetics, The Boeing Co., Blue Origin, Brazil–Florida Chamber of Commerce, Craig Technologies, D3 Air & Space Opera- tions, Delaware North Cos., Dynamac Corp., Economic Development Commission of Florida’s Space Coast, Embry–Riddle Aeronautical University, Exelis, Florida Space Institute, Harris Corp., InDyne Inc. Jacobs, Jacksonville Aviation Authority, LJT & Associates, Lockheed Martin, Millennium Engineering & Integration, QinetiQ North America, Space Coast Launch Services, Space Florida, SpaceX, United Launch Alliance and URS. Visit www.FloridaSpaceDay.com, to learn more about this event. Attorneys award grant to Eau Gallie/Suntree Kiwanis Club The Platt Hopwood Attorneys awarded a $1,000 grant to the Eau Gallie/Suntree Kiwanis Club from the Margaret Binz Foundation. Kiwanis is a global organization of volunteers dedicated to improving the world, “one child and one community at a time.” Locally, the Eau Gallie/Suntree Club supports Title One Schools by providing early learning tools, dictionaries to third–graders, backpacks and other needs. The club’s ongoing project is the “Closets for Kids” program, which stocks the nurse’s station with new undergarments for the young children. The Eau Gallie/Suntree Kiwanis Club meets at 6 p.m. on the first and third Tuesday of the month at Beef O’Brady’s in Satellite Beach. In Depression-era Maycomb, Alabama in 1935, young Scout lives with her father, Atticus Finch, an attorney, and her older brother Jem. When Tom Robinson, a black man, is accused of raping a young white woman, Atticus is asked to represent him and accepts, knowing that his decision will likely cause him, and his family, serious problems with some townspeople... Surfside Playhouse pick up BBN 2/24/14 page 14 FULL COLOR BIG BROTHERS BIG SISTERS OF CENTRAL FLORIDA PRESENTS 20th Annual Big Brothers pick up BBN 2/24/14 4BUVSEBZ.BSDI QN°QN page 12 FULL COLOR Harper Le Harp Lee eee’s .FMCPVSOF"VEJUPSJVN &)JCJTDVT#MWE.FMCPVSOF'- After 5 Attire dramatized z by Christopher Sergel zed Directed by Andrew Villain Produced by special arrangement with THE DRAMATIC PUBLISHING COMPANY of Woodstock, Illinois Caution: Adult themes, mild profanity February 28 – March 16, 2014 Fridays/Saturdays 8:00pm, Sundays 2:00pm $18 adults / $16 seniors, active military / $13 students Opening Night Buy One Get One Free Hwy. A1A to South Fifth Street Cocoa Beach ● (321) 783-3127 Tickets: surfsideplayers.com Follow us on Twitter @surfsideplayers BREVARD BUSINESS NEWS / 12 Tickets *OEJWJEVBM 5JDLFU %PVCMF %JQ UJDLFU °*OEJWJEVBM5JDLFU %PVCMF%JQUJDLFUT Call Adrienne Roth at 321-951-7777 for Advertising Information www.bbbscfl.org/mencooking2014 407.478.2996 x119 OF CENTRAL FLORIDA Supported by: © MARCH 3, 2014 BBN BREVARD BUSINESS NEWS Florida Student Astronaut Challenge Finals are set for March at KSC Visitors Complex FORT LAUDERDALE — The Florida Student Astronaut Challenge Finals are scheduled March 7, 8 and 9 at Kennedy Space Center Visitors Complex, where almost 100 high–school students will launch their final efforts to take the prize. The Florida Student Astronaut Challenge is a unique opportunity for high–school students to engage in a competition focused on aerospace science. In addition to technology, engineering and mathematics, science is a central element of STEM education, a U.S. Department of Education mandate that is being executed by individual school districts around the country. STEM education will enable future generations of highly skilled workers to lead the U.S. successfully in the competitive global arena, where these disciplines are increasingly vital. JDL Technologies is a “Mission Control” sponsor of the Challenge, along with NASA and Coaxis International. Sponsorships enable more than a dozen teams of high– school students to compete in three final events at Kennedy Space Center. The money helps cover transportation and lodging for 16 teams during the three–day event. First–, second– and third–place awards will be given in each event, with the state trophy to be awarded to the top– scoring team from all three events. Organizers of the Florida Student Astronaut Challenge are “still facing their own challenges paying for some of the final expenses.” On the wish list are AV equipment rental to broadcast a live feed from the student–built flight simulator to the spectator area ($750), hotel rooms for the judges ($570), ID badge and schedule holders for students and staff ($350), and bottled water, soda and snacks during student–team breaks ($300). In addition, because the event is being held in the Visitors Complex, where admission fees were not anticipated, Challenge organizers are hoping for contributions that will cover or reduce the entrance fees for student teams. Without help, each of the 16 teams must pay a $147 admission fee for the Challenge Finals. “These teams represent Florida’s brightest high–school students,” said Scott Fluegge, president and general manager of JDL Technologies. “We’ve been honored to lend financial support to the Florida Student Astronaut Challenge, and we encourage any Florida business to provide what support they can in the next few weeks.” To make a contribution contact Rick Gargan of Coaxis International at Rick.Gargan@Coaxis–asp.net or call (850) 524–9658. Transforming Spaces Transforming Lives Our goal is to provide the homeowner with a custom, personalized home they will truly enjoy! Designers West Custom Palette Choices pick up BBN Furniture & Accessories Artwork & Sculptures 1/27/14 Custom Drapery & page 7 Window Treatments Planning FULL COLORSpace Selection of Finishes & Fixtures Cabinets & Millwork Selections Lighting & Electrical Designs Outdoor Living Area Selections Designers West Interiors specializes in complete custom residential interior design services. 321-255-2904 National Realty names top–producing Realtors Broker Gale Bray of National Realty of Brevard has announced her company’s top–performing Realtors for January. They are: Indialantic office, Teresa Schick, top lister; J.R. Kaiser, top seller; and Gene Newberry, top producer. Melbourne: Mike Hanley and Kelli Ryan, and Maria Kaps top listers; Kaps, top seller; and Patricia Braddock, top producer. Palm Bay: Diane DeYorgi, top lister; Sandy Rickabaugh, top seller; and Lesly Breson, top producer. And Viera: Debbie Schmid, top lister; Debbie Schmid, top seller; and Robert Ferucci, top producer. MARCH 3, 2014 Liz Harris, Owner New Traditions Interiors Lic. #0001280 IB0000645 IB0000646 Visit BrevardBusinessNews.com for Advertising Information www.designerswestinteriors.com BREVARD BUSINESS NEWS / 13 BREVARD BUSINESS NEWS BBN Wells Fargo opens commercial banking office in Melbourne, taps industry veteran Mica Wise Layne Wells Fargo has opened a new commercial banking satellite office in Melbourne to meet the growing demand from middle–market companies that call the Space Coast home. Mica Wise Layne, with 21 years of financial– services experience, has rejoined Wells Fargo as lead relationship manager for Wells Fargo in the region. A longtime resident of Melbourne, Layne had worked as a senior commercial lender for TD Bank since 2011. Previously, she worked for Wells Fargo predecessor Wachovia from 2003 to 2011 as its principal relationship manager and market leader for the Brevard County Business Banking Group. Layne has also worked as a commercial portfolio manager, a private banking relationship manager, and as a credit analyst. In her new role, Layne is responsible for serving middle–market customers in the region, including the coverage of Brevard, St. Lucie, Indian River and Volusia counties. “Melbourne has grown into a substantial market for our commercial customers,” said Marty McAndrew, regional vice president for Wells Fargo Commercial Banking in Central Florida. “By opening an office in the Space Coast region, we are able to better serve our customers where they live and work.” Layne earned a bachelor’s degree in business administration, in finance, from the University of Central Florida. She currently serves on the boards of the Economic Development Commission of Florida’s Space Coast and Early Learning Coalition of Brevard County. Space Coast Community Law School to offer free seminars to the public starting March 6 The Space Coast Community Law School is offering legal seminars free of charge to the public on a variety of topics. The seminars are presented in an informational and educational setting. The program is designed to give the public an opportunity to learn about the general rules of law from local judges and attorneys. The spring session begins March 6. The seminars are conducted on eight consecutive Thursdays from 6 to 8 p.m. at the Moore Justice Center, 2825 Judge Fran Jamieson Way in Viera. The sessions are held in the Jury Assembly Room. The seminar topics include: “How to Think Like a Lawyer,” “Contract Law,” “Trial Process,” “Debt and Credit Card Defense,” “Firearms,” “Wills, Trusts and Probate,” “Auto Accidents,” and the “First Amendment.” The Space Coast Community Law School is a project of the Brevard Bar Foundation. It is sponsored by Brevard Legal Aid, Telfer, Faherty, Anderson & Hawkins, P.L., the Florida Design Group, Cooper Chiropractic, AM 1300 WMEL Radio, AVET Project and American Warrior Radio. To register for the seminars, visit www.SCCLS.com, call 269–6833, or send an e–mail message to [email protected]. The website is www.SpaceCoastCommunityLawSchool.com. You’ve prepared for a rewarding retirement. I can help you make the most of it. Indiafest As a an n Am Ameriprise Amerip A merrip me riiprise pr se P prise Private Pri Priivate vat vate atte ate eW Wealth Wealtlth th h advis advisor, adv ad ad dvis visor, vi sor, sor, so o ,pick I can can nup help he he elp lp p you you u BBN vision grow g row ow w and an nd preserve pre eserve es e sse erve erv erve e your yourr wealth wea we wea alth a llth th to th to put pu ut your your 2/24/14 visio vissio on n of of retirement confident con confi co onfid fidentt re rret retireme ett remen e em me m ent more e en m mo ore re e within with wit w th hin n reach. re rea ea ac a ch h. page 8 FULL COLOR Flammio Financial Group A private wealth advisory practice of Ameriprise Financial Services, Inc. 719 7195 71 195 19 95 9 5M Mu Murrell urr rre rr relllll Road, Road oad, Suite 10 101 1 1 Melbourne, Me M elbourne, b ne bourne e F e, FL 32940 321.622.83 32 321.622.8371 622 837 71 1 leasha.flam lleasha.fl[email protected] le leasha e sha.fl[email protected] flam am mm m mio@am m o@a am mpf m p co c m com &RQÀGHQW5HWLUHPHQW &R &RQÀ RQÀ QÀGHQW5HWLUHPHQW QÀG HQ QW5HWLUHPHQW QW 5H LUHPH W®approach approach app p roach pproach pp ® Confide t Re Confident Retirem Retirement tireement enntt iss not nnot a guarantee uar nte of future utu e financia financial financial al results. re ultts ts Brokerage, Br ker ge investment Bro nve tment and fina financial cia ia advis adv isory is soor services service icces are made ma e available availa le through throu t rou ough oou oug u h Ameriprise AAm mer eriprise risse Financial Fin nci l Services, Se vic s, advisory FINRA Inc. nc. Mem Member ber FINR FI FIN INRRRAA and annd nd SIPC. SSI SIPC PC. C. © 2014 2014 Ameriprise Amer pris Financial, Financia Fina Finnaancccial, iaal, Inc. Inc Inc nc. cc.. All A l rights rig righhts hts reserved. ese ved BREVARD BUSINESS NEWS / 14 Call Adrienne Roth at 321-951-7777 for Advertising Information Leasha Flammio-Watson, CFP ® Private Wealth Advisor MARCH 3, 2014 BREVARD BUSINESS NEWS BBN Florida Tech’s Fatigue Management Institute set to conduct workshop at Cancer Care Centers of Brevard Cancer Care Centers of Brevard will be hosting Florida Tech’s Fatigue Management Institute, which will conduct a three–session Cancer Fatigue Management Workshop at the headquarters office of CCCB. Located at 1430 Pine St. in Melbourne, the CCCB workshop will be held from 3:30 to 5 p.m. on Wednesdays — March 12, 19 and 26 — and is free of charge to the community. According to the American Cancer Society, cancer– related fatigue is the most common side effect of cancer and cancer treatment. Research suggests that anywhere between 70 percent and 100 percent of cancer patients getting treatment have fatigue. And about 30 percent to 50 percent of cancer survivors have said that their fatigue lasts for months or even years after they finish treatment. Open to the public, Fatigue Management Institute experts will educate and answer questions about cancer– related fatigue and techniques and lifestyle changes to more effectively manage the condition during and after treatment. “With the emotional and physical toll cancer takes on patients, it is extremely important for patients to discuss their fatigue with their nurse or doctor so that we can prescribe an action plan to help them remain strong in both body and mind,” said Dr. Ravi Shankar, a radiation oncologist and medical director of CCCB. The American Cancer Society describes fatigue as a common side effect of many cancer treatments like chemotherapy, radiation, stem–cell transplant, and immunotherapy. These treatments often kill fast–growing healthy cells, especially the cells in the bone marrow that make blood. As a result, this causes fatigue because red blood cells carry oxygen to fuel all the cells in the body. Too few red blood cells (anemia) mean too little energy to meet the body’s needs. There are numerous risk factors, as well as important tips for managing cancer–related fatigue. Additional information is posted at the American Cancer Society’s “Fatigue in People With Cancer” web page. l Tips for Managing Fatigue Sometimes it’s hard even for the doctor to figure out exactly what’s causing a person’s fatigue. Still, a program of regular exercise, managing your stress, and finding ways to deal with anxiety and depression seem to help most people deal with fatigue. Treating sleep problems and correcting nutrition problems can help fatigue, too. Keep in mind that it may take up to eight weeks of treatment before you notice your fatigue getting better, but for some people it happens faster. Here are some guidelines to follow: l Save your energy. l Use distractions like listening to music, visiting with friends or reading a book. l Use attention–restoring activities like walking in a park, sitting in a peaceful setting, and gardening. l Reduce stress by talking about it in support groups and learning relaxation exercises. l Exercise your body by participating in aerobic and strength–building exercise programs (discuss with your doctor prior to beginning any exercise program). l Get nutrition counseling. For more information about the event and to reserve a seat, call 223–3622 or send an e–mail message to [email protected]. The CCCB website is www.CancerCareBrevard.com or call 952–0898. Fearon’s Design Center Continued from page 10 discovered the use of artificial hedge to cover retaining walls, fences, decks, and more. Fearon’s Design Center has worked with homeowners on Lansing Island in Indian Harbour Beach, a community of large, luxury homes. This is an example of the type of work her firm is involved with on the residential side of the business. Stewart started working for Fearon’s Design Center in 1981, when it was founded by Dennis Fearon. “When he decided to sell the business, I purchased it in 1992,” she said. “The transition was very smooth. I knew the business and the customers.” Stewart has worked in florist shops, too. Her mother started Surfside Florist in the 1960s in Cocoa Beach. “When I was a little girl I worked in her shop. I learned a lot about the business.” The company’s website is www.FearonsDesignCenter.com or call 242–8361 for more information. Do You Have a Financial Advocate Who Understands What You Must Do to Optimize Your Golden Handcuffs? As business leaders, your current and future financial well-being are directly affected by how you take advantage of your stock awards, options and grants, performance-based bonuses, and deferred compensation plan distributions. It can even affect how long you choose to keep your current job. Center for Headache Care pick up BBN 2/3/14 page 7 FULL COLOR Visual Dynamics pick up BBN We understand. Having a FirstWave Financial Wealth 2/24/13 Coach helps assure that all your financial decisions work together to transform these golden handcuffs page 15financial freedom you have worked so hard into the to achieve. Since we are independent and objective, our advice can be trusted. FULL COLOR Call today for a complimentary consultation. (321) 773-7773 www.FirstWaveFinancial.com/BusinessLeaders 1300 Highway A1A, Satellite Beach Independent. Objective. Trusted. There’s Only One FirstWave. MARCH 3, 2014 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BREVARD BUSINESS NEWS BBN Baja Tavern & Eats shines at Cocoa Beach Chamber’s annual cook–off competition conducted at Port “People’s Choice Award,” determined by a popular vote of the attendees. Wild Ocean Seafood Market was second with its crab chowder, and Grills Seafood Deck & Tiki Bar finished third. Coconuts on the Beach won for the “Judges’ Choice Twist” with its chips and salsa. FishLips Waterfront Bar & Grill was second with its hog wings, while Baja Tavern & Eats placed third place with its lobster dip. Grills Seafood Deck & Tiki Bar won for the “People’s Choice Twist” with its Tahitian Tuna Poke. Baja Tavern & Eats took second place with its lobster dip, and Coconuts on the Beach was third with its chips and salsa. In the “Best Decorated Contestant Booth” category, Wild Ocean Seafood Market placed first. The winner of the “Best Decorated Vendor Booth” went to Florida Biplanes and Helicopters Inc. This year’s event was chaired by Rich Hensel of FishLips Waterfront Bar & Grill. The sponsors included: Ron Jon Surf Shop, Victory Casino, Walk About Golf Course, Wild Ocean Seafood Market, Sunward Tours, Space Coast Fun Guide, Merritt Square Mall, Kennedy Space Center, Carroll Distributing, Doubletree by Hilton Cocoa Beach Oceanfront, Community Bank of the South, Discovery Beach Resort, The Resort on Cocoa Beach, Florida Eco Safaris, International Palms Resort, Brevard Zoo, and the Legendary CB Hotel Association. Program at Satellite Beach Library Satellite Beach Public Library at 751 Jamaica Blvd. will host a presentation titled “Great Decisions — Israel and the U.S. Programs” at 1 p.m. on Tuesday, March 11. The program will be led by the International Relations Group/League of Women Voters of the Space Coast. Call Mary Nicolay at 723–6169 for information about the program. FROM THE Crosswinds Duck Race new ad emailed FULL COLOR CLASSROOM 12 12 RGC 1027 MERRITT ISLAND — Baja Tavern & Eats took top honors as the Judge’s Choice at the 29th annual “Chowder Cook–off with a Twist,” presented by the Cocoa Beach Regional Chamber of Commerce’s Convention and Visitors Bureau. More than 1,000 people attended the event in Cruise Terminal 4 at Port Canaveral. This year, 15 area restaurants gave the public a chance to sample their chowder and their favorite appetizers. Also, those who attended enjoyed the performance by Brohmance. Baja Tavern & Eats was chosen as the “Best Chowder” on the Space Coast by a panel of celebrity judges. Coconuts on the Beach finished second and Grills Seafood Deck & Tiki Bar took third. The judges were: Jerry Allender, Port Commissioner; Allison Walker, entertainment reporter for News 13; Mike and Mindy, Lite Rock 99.3; WingNut, KISS 95.1; and Chef Aaron Phillips, Vines Grill and Wine Bar in Orlando. FishLips Waterfront Bar & Grill was presented the UCF TO THE new ad emailed BOARDROOM FULL COLOR STUDY BUSINESS ADMINISTRATION Nearby. Online. BREVARD BUSINESS NEWS / 16 uc fco coa .co m u c fp a l m b ay.co m 3 2 1 . 43 3.78 21 321 .4 33.78 38 Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 3, 2014 BREVARD BUSINESS NEWS BBN Duck ‘adoptions’ now available at area businesses; Crossroads’ Great Brevard Duck to raise funds for youth “Adoptions” for the 16th annual Great Brevard Duck Race start March 10, and for the next five weeks “duck fever” will spread throughout Brevard County. It’s all for a great cause. The duck race is a major fund– raising event for Crosswinds Youth Services of Cocoa, a nonprofit organization that has been serving children and youth in crisis and their families for 40 years. Some 10,000 yellow rubber ducks are up for adoption to win their adopters “spectacular prizes.” The race will begin at 1 p.m. on April 13 during the Indian River Festival at Sand Point Park in Titusville. A $5 donation will put one rubber duck in the race, or you can adopt the popular “Quack Pack,” and receive one free duck in the race. This year in celebration of Crosswinds’ 40th anniversary, a souvenir duck will be given out at the duck locations for those who adopt the Quack Pack, while supplies last. There are 11 prizes, which include three new ones, all donated by caring community partners. The grand prize is a four–night cruise for two guests to the Bahamas in an oceanview stateroom aboard the Disney Dream. Additional prizes include two $500 shopping sprees at Dillard’s in Merritt Square Mall, a one–year family membership at any YMCA in Brevard, flowers for a year from Bloomers Floral Design, daytime passes at both Universal Studios Florida and Islands of Adventure, and a full day of fishing for two as well as an evening of shark fishing from Obsession Charters Deep Sea Fishing from Port Canaveral. The prizes also include a two–night stay for two at the International Palms Resort in Cocoa Beach, and two aerial tours from Servant Air Ministries. Participants do not have to be present to win. Ducks can be adopted at these locations: Community Credit Union, Florida Bank of Commerce, Space Coast Credit Union, Fidelity Bank of Florida, Kennedy Space Center Federal Credit Union, Florida Business Bank, Sunrise Bank, and select Shell, BP and Chevron stations throughout the county. Also, when ordering pizza from Papa John’s in Titusville, Cocoa or Merritt Island, an adoption paper will be attached to the pizza box. Ducks can also be adopted online up until race day at www.greatbrevardduckrace.com, or by mailing the adoption paper to Crosswinds Youth Services Inc., 1407 Dixon Blvd., Cocoa, Fla., 32922, or you can adopt ducks at the duck booth at the Indian River Festival on Friday, Saturday and on Sunday before the race begins. The duck race is supported through numerous sponsors. The major sponsors include: WFTV 9 Family Connection, Lite Rock 99.3, Publix Super Markets Charities, Brevard County Sherriff’s Office, Ivey’s Construction, Walmart, Bloomers Floral Design, Cantwell & Goldman P.A., Cocoa Beach Optimist Club, Community Credit Union, and Copytronics Information Systems. The list continues: Dr. Bob and Bunny Lehton — Family Pediatric Clinic, Titusville Dairy Queen (Southeast Petro), Florida Bank of Commerce, Florida Power & Light Co., Island Lincoln Mercury, Jack and Yvette Parker, Paradise Ford, Southeast Aerospace, and Space Coast Credit Union. For more information about the Great Brevard Duck Race, visit and Like their Facebook page at www.facebook.com/BrevardDuckRace. Crosswinds helps vulnerable young people overcome serious issues such as homelessness, abuse and neglect, delinquency, running away, truancy, and other challenges. For more information about Crosswinds Youth Services, call 452–0800 or visit www.CrosswindsYouthServices.org. Classic Wood Flooring Continued from page 11 that are removed when installers take up carpet from a home or office are recycled by a company that specializes in that type of work. But the cardboard packaging and old carpet end up in the landfill. “We want to recycle those things. And we want to do it for two reasons. As a company, we care about the environment. Secondly, it’s going to save us dollars. Anything we can recycle and not have to pay to be hauled off in the dumpster is a money–saver.” The Herndons are very active in the community and support a host of organizations, including the Brevard Neighborhood Development Coalition, Habitat for Humanity of Brevard County, Club Esteem, and the Melbourne Center for Personal Growth, operated by AMIkids Space Coast. Don Herndon is president of the Board of Trustees of the latter . Viera/Melbourne/Palm Bay SIGNS · BANNERS · POSTERS Yard Signs | PVC Signs | Backlit Signs Point of Sale Signs | Door & Window Signage Outdoor Banners | Retractable Banners PIP Printing Tradeshow Displays new ad emailed FULL COLOR VINYL LETTERING tMAGNETS Visit your friendly Apple Specialists. First Wave pick up BBN Sales, Repairs, Training 2/3/14 page 15 We do it all! FULL COLOR PROMOTIONAL PRODUCTS tDIRECT MAIL CAMPAIGNS GRAPHIC DESIGN tFULL COLOR OFFSET PRINTING BLACK/WHITE & COLOR COPYING Ask about our interest free financing and business leasing options! AND MUCH MORE! 321-951-4354 AUTHORIZED SHIPPING CENTER Authorized ShipCenter MARCH 3, 2014 [email protected] www.pipcandoit.com 1480 Palm Bay Rd. NE Palm Bay, FL 32905 • Apple, the Apple logo, FaceTime, iPad,and iSight are trademark of Apple Inc., registered in the US and other countries. App store is a service mark of Apple Inc. • Financing provided by GE Capital Retail bank. 6 month interest free financing Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 17 BBN BREVARD BUSINESS NEWS Serving South Brevard for over 60 years Call To Entry auto repairs t preventive maintenance t tire service 37t536$,t$"3t$0..&3$*"-'-&&54 Home Builders & Contractors Association of Brevard Dreamstreet Home & Garden Expo HBCA pick up BBN March2/24/14 1st and 2nd page 18 10 am to 5 pm FULL COLOR Eau Gallie Civic Center 1551 Highland Avenue Eau gallie Arts District The Carmichael Family Complete Mechanical Services t t t t t t t t t Air conditioning Electrical Brake systems Wheel alignment Radiator service Transmission service Engine performance / diagnostics Multi-point vehicle inspections Factory scheduled maintenance Approved Auto Repair Scan with your smart phone to get a quote or schedule service f t723-0751 t www.glennstire.com 2726 S. Harbor City Blvd. t Melbourne ;í÷ 6í E÷ (üé &pď $¸bE÷¸² ļĪ ZĤļĒ÷ êń Œä¼ Hĉùź Ē|ļ® ¼ļŒêм® %¼ă|ù¼ eļĒÖźĉ¼ĒùĒÖêńŒ êĉ ļ¼Ŷ|ļ® This will be a sold out event! This popular event has provided Space Coast home buyers and homeowners an opportunity to see the latest products and services available on the market today presented by exhibitors in all facets of the building industry. Glenns Tires pick up BBN 2/03/14 page 15 FULL COLOR [ 4ô£¼Aôį ¼\Æ¼č£¼p¼\p ¢ Ĭp¼ ù£¶Ü®p ¶pAùğôpù \A¼ ¶Ap A Q£ f£pôp¼\p [ p\A® ¼\Æ¼č£¼p¼\p ¢ pč p®Ü ĭ£čÆğč ùğôpôį [ Į\pùù£Ĭp ¼£č č£¶p ĬÆ£f£¼ [ Ƽñč ùğpô ôƶ ÜA£¼ A¼f ğôp¼\į Æ ğô£¼Ač£Æ¼ 4ÑpbE§Ė² ²h Central Fl Uro Hurry! Booth space is available, but limited. new ad emailed HBCA LOGO FULL COLOR Sign up today by calling 254-3700 Applications available at www.hbca-brevard.org/dreamstreet2014 B|ļõ| ZĤļĒ÷ BĪĪ Ē|ļ® ¼ļŒêм® eļĒÖźĉ¼ĒùĒÖêńŒ &¸ď bbpÑ÷² &pď 1E÷p²÷í RESERVE YOUR BOOTH TODAY ÎĵÎ įùčpô ®Ĭf [ /Æ\®pfpc Đę¾ FT-AT131218_121548 BREVARD BUSINESS NEWS / 18 Đę΢vĵĄ¢Đ¾ę¾ [ 4/$<"â $! Call Adrienne Roth at 321-951-7777 for Advertising Information MARCH 3, 2014 BBN BREVARD BUSINESS NEWS TooJay’s Gourmet Deli Continued from page 1 neurs Jay Brown and Mark Jay Katzenberg, TooJay’s began as a New York–style delicatessen. The two businessowners used the common portion of both of their names to come up with the moniker TooJay’s Gourmet Deli, said Catz, who has worked for the company for 17 years and is one of many longstanding employees. “TooJay’s is a unique and terrific restaurant company to grow with,” she said. “There is a lot of longevity within the staff, including the general managers of the stores. We give them a lot of ‘ownership’ of their particular unit. They take pride in that.” Catz added, “It’s certainly not unheard of to bring people in from outside the company, but when we have qualified candidates within who are interested in moving up, the opportunity is wide open.” More than 1,000 people work for TooJay’s, including the 41 associates at the Melbourne store. “I’ve had five great years with TooJay’s in Melbourne,” said Schehl, who worked for a national restaurant chain and was a business partner in The Omelet Station in Cocoa Beach before starting his career with TooJay’s in 2007. “I’ve had the opportunity to advance my career with TooJay’s and to grow with the company.” Two and half years ago, Schehl was promoted to general manager of the Melbourne location, succeeding the GM who was promoted to a larger market with TooJay’s. Marnielle Manderville joined TooJay’s nearly four years ago as a catering sales representative. Last year, she was promoted to director of catering sales, based in West Palm Beach. Manderville was the company’s No. 1 catering sales representative during her time in that position. She now manages all of TooJay’s catering sales representatives at the 24 restaurants around the state. “I work with the sales reps helping them grow catering in their individual markets,” said Manderville, who grew up in the business in upstate New York, where her parents owned several restaurants. “We pride ourselves on delivering a quality product on a consistent basis to consumers, and we are flexible. That’s why we have been in business for 31 years in Florida. That’s why we have a strong presence in catering,” added Manderville, who spends about 40 percent of her time in the 24 markets working with the company’s local sales representatives. TooJay’s opened its first three restaurants in the Palm Beach area and grew the business from there, in a conservative fashion. At Melbourne Square Mall, TooJay’s has its own entrance and name on the building. The restaurant opens at 8 a.m. for breakfast. “We open before the mall does so we needed an entrance to accommodate our customers,” said Catz. “And having our signage on the building is very positive.” TooJay’s differentiates itself from its competitors with an emphasis on food quality, portion size, and service, said Schehl. MARCH 3, 2014 “We have an extensive menu at TooJay’s, everything from deli sandwiches to comfort foods to vegetarian dishes,” he said. “The top dishes at our restaurant since opening five years ago include the Corn Beef sandwiches, Pastrami sandwiches, Roast Turkey dinner, the Reuben, and the Rachel. These are our classics; they typically lead the way on the menu.” Another longtime favorite at TooJay’s is Stuffed Cabbage. TooJay’s sells more than 150,000 orders of Stuffed Cabbage a year at its restaurants. Consumers keep going back to their favorite menu items at restaurants everywhere. Restaurant operators invest heavily in promoting new menu items and it turns out that a majority of people (about 70 percent) are reluctant to try a new menu item, according to a new report by the NPD Group, a global research company. Consumers try a new or unfamiliar menu item based on their perceptions of its “taste and visual appeal,” but they also may consider “healthfulness” and “price” when making the decision to try a new item, finds the NPD report, “Menu Item Trial: Motivating First–Time and Repeat Orders,” which was released in mid–January. A first–time menu item purchase during a restaurant visit occurs less frequently at quick–service places than at full–service restaurants. In order to maintain its food quality and consistency, TooJay’s operates a commissary and bakery housed next to the company’s corporate office in South Florida. “Everything else is prepared in–house at each individual restaurant,” said Schehl. “The system is very effective and every efficient.” TooJay’s works closely with a number of counties in Florida providing “disaster–relief” catering services to government personnel, including policemen and firemen and Federal Emergency Management Agency staff. The company has the infrastructure in place in West Palm Beach to provide food services in time of hurricanes and other disasters. “Because we have a commissary kitchen and a commissary bakery, and we have our own trucks, the counties can rely on us for this service,” said Manderville. “We commit to it every year.” “That speaks to how quickly we can react,” said Catz. Restaurants in general are starting to see growth again. This year will mark the fifth consecutive year of restaurant industry sales growth despite a continued challenging economic landscape, according to the National Restaurant Association’s 2014 “Restaurant Industry Forecast.” Industry sales are projected to exceed $683 billion in 2014, up 3.6 percent from 2013’s sales volume. “The economy is starting to come back around. Discretionary spending is the last thing to rebound. We are starting to see that happen. I definitely think we are on the upswing,” said Schehl. One of the primary reasons that restaurant industry sales growth hasn’t fully taken off during the economic recovery is that consumers for the most part haven’t broken out of their “recession rut,” according to the National Restaurant Association report. Visit BrevardBusinessNews.com for Advertising Information Despite spending cutbacks, consumers have “substantial” pent–up demand for restaurant services with two out of five people saying “they are not using restaurants as often as they would like.” With improving economic conditions, that demand is likely to turn into sales in 2014. “We have great opportunities ahead of us,” said Manderville. “TooJay’s is corporate–owned. It’s not a franchise. We have a vice president of food and beverage, a vice president of purchasing, a vice president of operations. We have so many resources available not only on the individual restaurant side of the business but also on the catering side to make an event the most successful it can be.” From Bar Mitzvahs to business or private receptions to office parties to holiday celebrations, TooJay’s complements any occasion with party platters and more that reflect the restaurant’s keen “attention to detail and presentation” it is known for in catering, said Manderville. Party platters and hot catering orders can be delivered to your office or home at your request. The wide–ranging catering menu includes everything from breakfast buffets and breakfast platters to gourmet foods such as Roasted Chateaubriand of Beef, Seared Rack of Spring Lamb, and Pan–Seared Pork Loin. TooJay’s, with its full–service menu, bakery/deli, and catering division, seems poised to make gains this year as it enters new communities. Manderville said the company is “solidly positioned” in the catering segment, which represents a potentially lucrative revenue stream for restaurants that can consistently execute in what has become an increasingly competitive environment. “Over the last five or six years, a lot of restaurants and eating establishments have tried to create another revenue stream by tapping catering,” she said. “TooJay’s has provided catering services for a long time and we have been able to grow the business. Today, catering accounts for almost 15 percent of our business, which is way above the typical restaurant concept in the U.S. that offers these services. Competition is stiffer in the catering segment. It’s important for us to be at the top of our game all the time.” Catering generally makes up 2 to 5 percent of a restaurant’s business, with some establishments seeing as high as 8 percent of total sales. Catering can comprise many different forms and services, including private parties, party platters, deliveries, carryout, and on–site foodservice, for example. “The word ‘catering’ itself can be very broad. We try to cover all aspects of the business, whether it’s in–home catering, grand openings, seminars, lunch–and–learn gatherings, office parties, or a high–end white–glove event where we bring in our service staff,” said Manderville. She says her company has a “very wide capability in this segment of the business. We can accommodate from five to more than 500 people. We have catered events attended by well over 500 people. We can do things on a very high–volume scale. We especially do a lot of office catering.” BREVARD BUSINESS NEWS / 19 The only thing I know about health insurance is that I need it. Enrollment is open until March 31! Let’s make a plan together. Health First Insurance is proud to offer affordable individual health insurance in Brevard and Indian River Counties. So you can get coverage you can use every day—with help everywhere you turn. Our plans feature: Q Affordable copays and deductibles Q Freedom to see the doctors you want with out-of-network coverage Q Free gym membership For more information, call 877.904.4914 today. Or visit our website www.MakeAnInsurancePlan.com and apply online! With a variety of individual health plans available, we can help you find the plan that’s right for you. Individual Health First Individual health insurance policies are underwritten by Health First Insurance, Inc. Applications are subject to eligibility requirements. Exclusions and limitations may apply. Health First Insurance has entered into an agreement with CMS to provide health insurance coverage through Qualified Health Plans on the Federally Facilitated Marketplace. For more information, contact your agent or your local Health First Insurance office. HEALTH INSURANCE HOSPITALS MEDICAL GROUP OUTPATIENT SERVICES Q Q Q
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