October 13, 2014 - Brevard Business News

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Vol. 32 No. 41 October 13, 2014 $1.00
Brevard
Business
News
A Weekly Space Coast Business Magazine with Publishing Roots in America since 1839
Indian River Furniture
taps care sector with
smart beds, recliners
By Ken Datzman
Please see Indian River Furniture, page 19
BBN photo — Adrienne B. Roth
Bridget Lilly, the longtime buyer for Indian River Furniture in Rockledge, says her retail store is expanding with adjustable beds,
lift–recliners, and other health–care–type consumer products. Furniture manufacturers are investing heavily in smart–bed
technology. Lilly has also been growing the store’s accessory offerings, making niche purchases from small businesses in
Atlanta. She is on her way to the High Point, N.C., Fall Market, the largest home–furnishings trade show in the world.
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ROCKLEDGE — Furniture manufacturers see the future in one
old–fashioned piece of their industry that has long been ignored and
is now being transformed and repackaged for the consumer market.
Manufacturers are positioning themselves in the fast–rising
smart–bed technology segment, where innovative product design
and engineering features are wooing buyers in a new way.
Beds, once thought of as ancient technology, have been revamped by manufacturers with the bells and whistles of the
modern–day tech devices that consumers clamor for.
These new bed products are designed around comfort, and not
only target the aging population but also a wide range of other
users in general.
Some of the new–generation luxury beds are equipped with
motors and lifts, have multimedia options, surround–sound
capability, integrated–massage systems, and other leading
technologies.
The new battleground for home–furnishing manufacturers looks
to be “smart–bed technology,” which is being embraced by growing
numbers of consumers across various disposable–income categories.
Local retailers say sales of these beds are on the rise, in a county
where roughly 25 percent of the population is comprised of people
age 65 and older.
“One of the beds we’ve just received from a vendor is Wi–Fi
capable. There are speakers in the base of the bed,” said Bridget
Lilly, the longtime buyer and interior designer for Indian River
Furniture, a 75–year–old family owned, full–service multi–brand
retailer that is making a push into this particular sector of the
industry.
Her store is gearing up to tap a market she says has a “huge
potential” for growth years well into the future. “We are expanding
with adjustable beds; easy–to–use lift recliners with powerful
mechanisms that people are asking for, and other health–care–type
products that tie into this niche of the industry. All of these
products are designed around comfort. There are so many people
with knee problems and with back problems.”
One–half of all working Americans admit to having back–pain
symptoms each year, according to a report by the American
Chiropractic Association. Most cases of back pain are mechanical or
“non–organic,” meaning they are not caused by serious conditions,
such as infection, fracture, or cancer.
Americans spend at least $50 billion each year on back–pain
treatment. One of the ACA’s recommendations is to sleep on a
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‘The Havenly Affair’ at Hermansen estate on Merritt Island
to showcase collector cars; tickets, sponsorships available
The Haven Guild will host its annual fall fund–raiser, “The Havenly Affair,” on
Sunday, Oct. 26, at the Merritt Island estate of Bjornar and Bjorn Hermansen.
Titled “Concours del Sol,” the event will provide guests a glimpse into the “rare and
exquisite” world of high–end car collectors.
Concours events are known internationally to be a playground for the super–rich.
Events such as Pebble Beach Concours d’Elegance and Amelia Island Concours
d’Elegance are premier showcases of the finest vehicles in the world. Car aficionados and
collectors travel from near and far to enjoy the collections of automotive legends and the
most rare of vehicles.
Residents of the Space Coast now have the opportunity to attend a Concours event
closer to home. Concours del Sol will feature a collection of rare and unique vehicles
chosen by the event curators, including a 1967 Austin Healey and a 1952 MG TD, as well
as noteworthy pre–war vehicles and a special piece of history, the 1967 marina blue
Corvette Coupe once owned by Neil Armstrong, the late astronaut who was the first man
to walk on the moon.
There will also be a special marque highlighting the development of Elon Musk’s all–
electric vehicles. This will feature a race–condition Lotus Elise, which was the framework
Musk used to build the Tesla Roadster, the super–fast all–electric sports car first built to
prove the technology.
Guests will be able to see the Lotus Elise next to a Tesla Roadster, one of only 2,600
made, and then marvel at the deep burgundy Signature Series Model S, one of only 1,000.
This particular car was recognized by Musk and featured in “The New York Times” for
being the first electric vehicle to achieve 400–plus miles on a single charge.
Last year’s Havenly Affair — “Vroom!” — showcased a collection of 17 Aston Martin
and Ferrari vehicles. Building on this success, Concours del Sol will offer guests an
“afternoon reception they won’t soon forget.”
The program will include food, music and drink, as well as an opportunity to win a
diamond pendant worth more than $6,000 and donated by Kempf’s Jewelers in
Indialantic.
Concours del Sol tickets are $150, with sponsorships beginning at $300. Event
benefactors will enjoy a VIP reception at the private pool house at 2 p.m., with the general
reception from 3 to 6 p.m., overlooking the Indian River.
Visit www.TheHavenForChildren.com/events.php to purchase tickets.
King Center’s Theatre for Youth and Outreach Program
is awarded a $10,000 grant from The Boeing Co.
The Theatre for Youth and Outreach Program of the Maxwell C. King Center of
Eastern Florida State College in Melbourne was recently awarded a grant from The
Boeing Co. in recognition of the King Center’s efforts in performing arts education for
children. The $10,000 grant from Boeing makes it possible to offer some partially or
completely underwritten admissions to productions, residencies and summer programs to
support children and youth whose families are economically challenged, said Karen
Wilson, director of the King Center Theatre for Youth and Outreach Program.
Children are “inspired” by the professional performances they see at the King Center.
Their “imaginations are ignited and curiosity about other cultures aroused,” creating a
“teachable moment” for students when the classes use pre– and post–performance activity
guides.
“The generous support from Boeing is truly appreciated,” said Wilson.
“While the current economic climate continues to challenge arts and educational
opportunities for students, Boeing’s generous support enables us to ensure the arts remain
alive for the children of Brevard County. It will help us keep ticket prices under $10 and
will allow us to take high–quality, affordable programs into the community.”
More than 8,900 students were impacted through the Theatre for Youth and Outreach
Program last season, she said, “and with sponsors such as Boeing, we are hoping to
increase the level of students that are able to participate in our programs.”
The plans also include an opportunity to bring the “Extreme Health Challenge
Outreach” to Brevard venues in 2015 and continue to align with Boeing’s mission to work
with area businesses to strengthen and foster community engagement. “The valuable
contributions Boeing has made ensures diversity and appreciation for all cultures.”
OCTOBER 13, 2014
Two New Partners
Abbey joined Berman Hopkins in
June of 2009 after working in China
as a tax consultant. She was born
and raised in Springfield, Ohio.
Abbey graduated from UCF with a
BSBA in Accounting and a Master’s in
Business Administration. Prior to her
time in China, she was a tax partner
with a CPA firm in Jacksonville, FL.
Abbey has focused her work efforts
on the tax consulting and compliance
needs for closely held businesses
and high-wealth individuals. She is a
Certified Financial Planner and serves
on the Board of Directors for the
Brevard Heart Foundation. In her
spare time, Abbey enjoys traveling,
volleyball and spending as much time
as possible with her husband, Curt,
and her 15-year old twins, Sam and Aly.
Berman Hopkins
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Abbey Redden
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Don joined Berman Hopkins in
March of 2011. He was raised in the
northwestern Pennsylvania town
of Ridgway with his twin and three
other brothers.
His father was
an old-fashioned barber while his
mother had the more difficult task
of caring for the five boys! After
graduating from Indiana University
of Pennsylvania, Don moved to Los
Angeles near his oldest brother and
achieved partner status at a Santa
Monica firm. Throughout life, Don
has enjoyed theatre, scuba diving,
piano, tennis, and camping, as well
as the awesome storms and critters of
Florida. As a CPA with nearly 30 years
of experience, Don is well equipped
to service a wide range of clients.
Don Carobine
Audit Partner
Orlando, FL ~ 255 S. Orange Avenue, Suite 745 (407) 841-8841
Melbourne, FL ~ 8035 Spyglass Hill Road (321) 757-2020
www.bermanhopkins.com
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Weathering the storm surge of social media — think before taking action
By Melody Bowdon
UCF Forum columnist
I’ve lived in Central Florida for more than 15 years, and
in that time I’ve seen quite a few serious weather events
affect our community. Though the hurricane season starts
in the summer, around here we tend to become especially
aware of the storm possibilities in the early fall, when
more tropical activity spins up in the ocean and when
annual milestones that have been marred by big storms in
previous years come up on our calendars.
Discussions about previous and possible future storms
find their way into many of our social interactions, both in
person and online. Recent transplants to the area are
regaled with stories about long–term residents’ first or
worst storm experiences (but simultaneously assured that
big storms rarely impact the Orlando area).
I grew up in tornado–prone Oklahoma, and many of my
friends and family still live there. Every year when the
springtime tornado–alert season comes, I find myself
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Brevard Business News is published every Monday by
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paying special attention to my Twitter and Facebook
accounts, keeping a wary eye on posts by prolific friends to
find out what’s happening back home. In 2013, when a
series of major storms hit the Oklahoma City area where
my family lives, I followed closely the Twitter stream of
reports by local citizens who provided details about funnel
sightings, property damage, power outages, deaths and
terrible injuries, accidents, and more in the area at a much
more rapid rate than national media.
I’m not alone in counting on social media for information about news and weather, but sometimes it can be a
disappointing source. A couple of years ago I worked with a
team of research assistants from UCF on a project
analyzing the Hurricane Sandy–related tweets posted by
several organizations we would likely turn to in an
emergency situation, including a high–profile nonprofit
organization that focuses on disaster relief, a major
international news outlet, and a government agency.
When my team and I conducted our analysis, we
discovered that many of the tweets posted by groups that
should likely be committed to offering useful, helpful and
timely information for people in a crisis failed to meet that
objective. They were instead aimed primarily at self–
promotion — for example, they listed the number of
individuals they’d housed that night instead of providing
concrete details about where people in need could go for
shelter, offered recaps of weather events that had already
ended rather than forecasting the immediate outlook, or
suggested long–term planning strategies for disasters
instead of offering on–the–spot survival strategies.
Most of these tweets would have almost no value to a
person evacuating, seeking shelter, or worrying about
loved ones in harm’s way. And what we learned from that
study made me think a lot about social media more
generally.
Every few days we see a post about the do’s and don’ts
of social media–something like the five worst Facebook
friends or the 11 most obnoxious kinds of Twitter posts. We
see articles about why social media is depressing us,
isolating us, wrecking our self–esteem, costing us current
and future jobs. Celebrities and politicians are forever
getting into trouble when they apparently fail to stop and
think before posting something controversial, rude,
private, or proprietary, and plenty of them who might
otherwise escape our notice become infamous overnight by
documenting their bad judgment in 140 or fewer characters.
A classic category of posts likely to cause the harms
suggested in formal studies and anecdotal blogs is referred
to in the Urban Dictionary as the humblebrag (a self–
criticism that masks self–promotion, e.g., “If I don’t stop
eating like this I’ll be a size 4 before you know it!” or “Being
the most gifted in class is really hard on Junior”). These
kinds of posts wrap pride in humility, inviting complex
reactions from readers.
When my research team and I were analyzing the
Hurricane Sandy posts, we looked at the profiles of the
organizations whose posts we were studying and we
compared their purported positions and values to what
their feeds seemed to suggest about them. In all cases we
found a disconnect between the ways in which these
groups described their goals and objectives and the images
they presented in their social–media presence.
When many in their audiences were facing life–
threatening storms, these groups were bragging on their
own accomplishments.
All of us who use social media need to think carefully
about the ways in which we represent ourselves: Think
carefully about what we share on social media and hold
our news agencies, our professional organizations, and our
contacts to high standards in this regard, particularly
when we are posting in professional circles.
This kind of strategy can help us keep the storms our
readers are enduring from becoming even more difficult.
Melody Bowdon is executive director of
UCF’s Karen L. Smith Faculty Center for
Teaching and Learning and is a professor
of writing and rhetoric. She can be reached
at [email protected].
Crimeline honors State Attorney Archer with organization’s highest recognition
Crimeline, Central Florida’s crime–fighting tip line, chose State Attorney Phil Archer as the recipient of the agency’s
highest recognition –The Dr. Robert Doering Founder’s Award.
The award was presented to Archer at the agency’s 2014 Awards and Recognition Meeting at the Rachel Murrah Civic
Center in Winter Park.
With Crimeline, people who have information about a crime have a “safe and confidential” means of sharing their
information with those who can act upon it.
The meeting recognized the community, media and corporate agencies that partner with Crimeline to solicit information and to spread the word about its crime–fighting role, as well as the volunteer of the year and outstanding local law
enforcement. In the past year, nearly 11,000 tips were processed, resulting in 776 arrests with 1,033 cases cleared,
according to Crimeline. Agency guidelines establish monetary awards for tips that meet certain criteria.
Additionally, Crimeline operators take tips for “Speakout,” a similar operation designed to give teens and school
children a way to confidentially notify authorities about potentially dangerous situations on school campuses or involving
school children.
Crimeline Executive Director Barb Bergin presented the Founder’s Award to Archer in recognition of his long–term
service to the agency.
“As only one of hundreds of volunteers, it is very humbling to be recognized by an organization I am so very proud to
be a part of,” Archer said.
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OCTOBER 13, 2014
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Judge History Information
05-2014-CF-028234-AXXX-XX - STATE VS PILL RYAN SCOTT
Assign
Date
Seq
No.
SEXUAL
OFFENSES
05/28/2014
1
DAVID DUGAN
INITIAL ASSIGNMENT
SEXUAL
OFFENSES
07/01/2014
2
GEORGE W.
MAXWELL III
RSGN: CASELOAD
REASSIGNMENT
SEXUAL
OFFENSES
07/02/2014
3
KENNETH
FRIEDLAND
RSGN: CASE REOPENED
SEXUAL
OFFENSES
07/02/2014
4
MICHELLE A
BAKER
RSGN: PROGRAM/CLERK
PROBLEM
SEXUAL
OFFENSES
07/01/2014
5
GEORGE W.
MAXWELL III
RSGN: PROGRAM/CLERK
PROBLEM
Case Type
Judge
Description
ORLANDO SENTINEL
Opinion — Reader Views
Protect The Children
April 18, 2001
ORLANDO SENTINEL
Opinion — Reader Views
No Such Thing As A ‘Little’
April 18, 2001
Some of us are wearing blue ribbons these days. That’s because
April is Child Abuse Prevention Month. How fitting that right about
this time we hear of two judges who seem not to care enough to
provide protection for endangered children.
According to the Department of Children & Families, Circuit
Judge Thomas G. Freeman returned two children to the homes of
accused or convicted child batterers. Circuit Judge George Maxwell,
DCF said, returned a 13–year–old boy to the home of a suspected
sexual abuser and later explained his ruling by describing the abuse
of the boy’s older sister as “a little pedophilia.”
I cry tears of shame and outrage at the callousness of my fellow
human beings. Our abused children did not ask to be born. They did
not choose a life of suffering. Every child has a right to a protected
life, rather than facing pain, fear, despair and sometimes death.
After enduring, some of those who were abused as children end
up as our criminals, repeating the behavior they have become
accustomed to. It is hard enough to find abused children and even
harder to do something to help them.
First and foremost, we need to have compassion. Because they
have shown an unbelievable lack of compassion, Freeman and
Maxwell should never rule on another case involving the welfare of a
child.
We have Circuit Judge George Maxwell to thank for the new
phrase “a little pedophilia.” Who has the definition of what “a little
pedophilia” means to a child?
Anyone who has lived through the nightmare of abuse can tell
you there is no such thing as “a little pedophilia.”
Statistics tell us that 70 percent of prison inmates and 90
percent of prostitutes interviewed had been molested as children.
We all have cringed at times at the mistakes the Department
of Children and Families has made at the expense of children.
Perhaps DCF staffers really are trying to look out for the best
interest of the children in this case (“Agency: Judges put kids at
risk” in Friday’s Sentinel) and should be given some encouragement.
And as for the comment that Maxwell reportedly made to a
DCF staffer that he had “never known pedophilia to be life–
threatening,” surely we have all read newspaper articles that
would dispute this statement. He should try that line on a
surviving parent. Perhaps he could talk to a sexual–abuse
survivor who could tell him about painful flashbacks and the
years it takes to rebuild trust in authority figures. “A little
pedophilia”?
I don’t think so. Trust me, I know. There is no such thing.
Rosemarie Apsel
Orlando
Donna Collins Tinsley
Port Orange
To Be Continued ...
OCTOBER 13, 2014
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OCTOBER 13, 2014
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New assistant to city manager of Palm Bay to
spearhead long–term growth, development
PALM BAY — A new assistant to the city manager of
Palm Bay has been appointed to oversee a significant part
of the city’s long–term growth and development that will
change the face of Central Florida’s second–largest city.
Suzanne Sherman, a native of Miami who moved to
Palm Bay in 2000, has worked for the city in various
capacities since 2007.
Among Sherman’s top projects is the new Interstate 95
and Palm Bay Parkway Southern Interchange. The
undertaking is not only vital to the region’s overall long–
range transportation plan, but it also will be a key driver of
future growth in the city’s southern sector. “We almost
have a blank slate when you look at the southern portion
of the city,” Sherman said. “I’m fortunate to have the
opportunity to work with a lot of great people and great
organizations to build that area for the long–term benefit
of the city as a whole.”
The southern interchange, a project funded by the
Florida Department of Transportation, will be located
about 1.5 miles north of Micco Road.
The project will also include the evaluation of a 4–mile–
long multi–lane connector road linking Micco Road to the
southern terminus of the proposed Palm Bay Parkway at
Babcock Street. Sherman said she sees “unlimited
potential” and positive financial impact with the completion of this project.
The construction is expected to begin in July 2016 and
will take two to three years to complete. As the city’s
project manager, she will work closely with the property
owners, FDOT, Brevard County, the city departments and
the permitting agencies.
Sherman will also manage the city’s role in building
and completing the Palm Bay Parkway in the city’s
northwest corridor. Phase 1 of the parkway is nearing
completion and is a 1.5–mile, two–lane roadway between
Malabar Road and Emerson Drive, with extensions at
Pace Drive and Emerson.
“These two areas, along with the U.S. 1 corridor and the
Palm Bay Road corridor near Harris Corp., will be the
foundation for economic growth for the next few decades,”
said Palm Bay City Manager Sue Hann. “We are fortunate
to have someone of her caliber managing these projects for
us.” Sherman will also be working on updating the city’s
Stormwater Utility study.
Sherman has a bachelor’s degree in political science and
a master’s degree in public administration. She holds the
designations Risk Management for Public Entities, and
Professional in Human Resources. Sherman is also a
certified customer service trainer with the American Water
Works Association.
Brevard Book Club to discuss ‘The Bully Pulpit’
Barnes & Noble at 1955 W. New Haven Ave. in West
Melbourne will host the Brevard Book Club meeting at
6:30 p.m. Wednesday, Oct. 22. Club members will discuss
“The Bully Pulpit” by Doris Kearns Goodwin. It was
selected as one of the best books of the year (2013) by “The
New York Times.” The Brevard Book Club meets on the
fourth week of every month. The meetings are open to the
public.
OCTOBER 13, 2014
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OCTOBER 13, 2014
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CASIS awards JAMSS grant to use space
station to improve maritime–vessel tracking
KENNEDY SPACE CENTER — The Center for the
Advancement of Science in Space (CASIS) recently
announced an agreement with JAMSS America Inc. (JAI)
on a project intended to improve maritime–vessel tracking
from onboard the International Space Stations (ISS) U.S.
National Laboratory.
The project is in collaboration with the University of
Hawaii, the Greater Houston Port Bureau, Mare Liberum
Consulting LP, and Shine Micro Inc.
Vessels broadcast their position and other information
using ship–based Automatic Identification System (AIS)
transponders, whose signals are normally received by
antennas on the ground. Reception of ship AIS signals
using these traditional ground–based methods is limited
by line–of–sight requirements between the vessel and the
ground antenna.
JAI’s project, named Global AIS on Space Station
(GLASS), will demonstrate the benefits of using the ISS
National Lab as a reliable and maintainable platform to
acquire and rebroadcast extended–range AIS signals.
The ISS orbits at roughly 220 miles above Earth’s
surface and has an orbital path with strong coverage of
relevant shipping channels, providing a valuable space–
based option for receiving AIS signals. Receiving data on
the ISS and relaying it to the ground may thus improve
long–range effectiveness of AIS for maritime planning,
safety, and security purposes.
“This announcement is an important step in taking
advantage of the station’s unique capabilities,” said
Warren Bates, the CASIS director of portfolio management. “CASIS, as manager of the ISS National Lab, hopes
to demonstrate the ISS as a viable and cost–effective
option for academic, commercial, and government use in
many areas. We look forward to seeing JAMSS America
leverage the ISS as a platform capable of enhancing
maritime awareness for ships, increasing efficiency and
potentially crew safety.”
Visit www.ISS–CASIS.org/solicitations for information
about CASIS opportunities, including instructions on
submitting research ideas.
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‘Healthy Living Fair and Insurance Expo’
set Nov. 8 at the Hilton Melbourne Rialto
The Doctors’ Goodwill Foundation will host a “Healthy
Living Fair and Insurance Expo” from 9 a.m. until 12 p.m.
on Saturday, Nov. 8, at the Hilton Melbourne Rialto. The
event is free of charge and open to the public.
It will feature health information, health screenings
and representatives from health–insurance providers will
be there to answer questions about various policies and
coverages. For more information about the Healthy Living
Fair and Insurance Expo, call 735–6492 or visit visit
www.DoctorsFoundation.org.
The Doctors’ Goodwill Foundation is a 501(c) (3)
charitable organization. The Foundation consists of more
than 300 area physicians and health–care professionals.
Its members promote health–related education and
research and participate in local and international
charitable medical missions.
OCTOBER 13, 2014
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Renovation of the rebranded Tulip Restaurant & Lounge turns the longtime
establishment into showcase; business community rallies behind the owners
By Ken Datzman
COCOA — Brevard Countains have long been known
for rallying around causes and reaching out to help people
when they face steep challenges, be it in their personal life
or in a business setting.
When friends, neighbors, and businessowners on the
Space Coast come together in a concerted effort to help
someone, the results are often uplifting and inspiring.
After the longstanding Black Tulip Restaurant in Cocoa
Village, recently rebranded and reborn as The Tulip
Restaurant & Lounge, was vandalized in July and turned
upside–down — including the trashing of more than 1,000
bottles of wine and liquor — the community quickly came
to the aid of businessowners Daniel Colzani and his
daughter, Tanya Colzani.
The two have devoted their careers to running this one
restaurant on Brevard Avenue, which has honed a loyal
clientele over the last three decades.
Once the word spread in the community about the
restaurant’s destruction, the response was overwhelming.
“First of all, the cards and phone calls we received were
just amazing,” said Tanya Colzani, who has worked
alongside her father at the restaurant for the past 22
years.
“Every day there were at least five to 10 cards in the
mail from people asking how they could help. People were
sending $10 and $15 checks. It was so heartwarming. This
speaks to how the community helps one another. There
were so many people who helped us through this trying
time.”
Space Coast Honda and businessman Mike Erdman, of
the Mike Erdman Auto Group in the region, “donated
some big checks in support of the restaurant,” she said,
while The Tulip began the process of filing an insurance
claim.
Area businesses Sherman Williams and Richard’s
Paint Inc. donated all of the paint for the renovation, which
covered inside as well as outside the facility.
David Lightholder of Lightholder Building Contractors
on Merritt Island was the project’s general contractor. His
team removed the floors, the ceilings, the old wood on the
walls, replaced the restaurant windows, put in new
drywall, crown molding, new insulation, new light fixtures
and new cabinets, as well as a new bar. They redid the
electrical systems, too.
The renovation of the 1920s building took about two
months.
“Dave’s company did a spectacular renovation of the
entire restaurant, including landscaping and exterior
work,” said Daniel Colzani.
“Every single day when we came to the restaurant,
there were between five and 10 people on the job. They
worked from 8 in the morning until 8 at night. By the end
of the month, we knew each one by name. What a great
crew. As a businessowner in the community, this is
something we will never forget — the way they worked to
BREVARD BUSINESS NEWS / 10
BBN photo — Adrienne B. Roth
Daniel Colzani and his daughter Tanya Colzani are co–owners of The Tulip Restaurant & Lounge in Cocoa Village, formerly the Black
Tulip Restaurant. Their restaurant has reopened after a full renovation and many upgrades. The Tulip opens at 4 p.m. for dinner. They
plan to host a grand–opening event in mid–October.
turn this project around for us.”
“In order to save money, in the beginning we were
thinking about doing some patching and covering, but
Dave would have none of that,” added Tanya Colzani. “He
took charge of the project and redid everything, first class.
He’s a perfectionist.”
“When the jackhammer guy arrived one morning at the
restaurant, we knew then that our patching idea was just
a passing thought,” said Daniel Colzani.
Dave Lightholder’s wife, Holly, played a major role, too,
in the restaurant renovation. She owns the home–décor
firm Beautiful Spaces by Holly Marie.
Call Adrienne Roth at 321-951-7777 for Advertising Information
“Holly designed the entire project. She did a magnificent job remaking the two dining rooms — just everything
in the building including the artwork on the walls. Our
new bar is beautiful,” said Tanya Colzani.
The design theme favors a Tuscan feel. The casual–
dining restaurant can accommodate up to 150 people.
“We’ve been known as a restaurant that people frequent
for special occasions, but we’re now less formal and more
casual. We’re trying to get that message out in the
community, that The Tulip is a great place for everyday
Please see The Tulip Restaurant & Lounge, page 15
OCTOBER 13, 2014
BBN
BREVARD BUSINESS NEWS
Historic Cocoa Village Playhouse renovates lobby, mezzanine areas to better
serve patrons; ‘The Thief of Bagdad’ silent film screening fund–raiser Oct. 25
By Ken Datzman
COCOA — Two seasons ago, in late September, The
Historic Cocoa Village Playhouse Inc. opened with a
newly renovated auditorium, an expanded orchestra pit,
and an enlarged balcony — the kind of improvements
that have greatly enhanced the facility for community
theatergoers.
Now as the 25th Anniversary Season of the
Playhouse’s “Broadway on Brevard” series begins with
performances of the Vietnam War–era musical love story
“Miss Saigon,” patrons are seeing even more upgrades
inside the complex.
These include a fully renovated lobby, expanded box
office, a reworked mezzanine area with additional
restrooms, and more space devoted to concession
operations.
“The lobby and mezzanine renovation project is all
about functionality. It was designed around better
serving the customer and making better use of the space
in certain parts of the facility,” said Staci Hawkins–
Smith, the executive director of the Playhouse.
As part of the construction project, the Playhouse has
expanded and modernized its box–office area in the front
of the building near the lobby entrance on 300 Brevard
Ave.
“The box office now extends four feet out onto the
sidewalk. And we have three box–office service windows,
as opposed to just one. That makes a huge difference for
us, from an operations standpoint, in serving customers,”
she said.
At the top of the three–story historic building, which
opened 90 years ago as the Aladdin Theater showing
silent movies, all of the windows have been completely
restored and resealed.
“They are the original windows and cannot be taken
out and replaced because the Playhouse is on the
National Register of Historic Places. The contractor redid
each one of them, beautifully.”
In 1991, the Playhouse was accepted onto the
National Register of Historic Places and the official
corporate name of the entity became The Historic Cocoa
Village Playhouse.
The National Register of Historic Places is the official
list of the nation’s historic places deemed worthy of
preservation. Almost every county in the U.S. has at least
one listing in the National Register.
Brevard has more than 35 Historic Places, including
the William H. Gleason House in the Eau Gallie section
of Melbourne, Jorgensen’s General Store in Grant, and
the Melbourne Beach Pier.
Authorized by the National Historic Preservation Act
of 1966, there are more than 80,000 properties across
America showcased in the National Register representing 1.4 million resources — buildings, sites, districts,
structures, and objects.
When the Playhouse was first put on the list of
OCTOBER 13, 2014
BBN photo — Adrienne B. Roth
Staci Hawkins–Smith is the executive director of The Historic Cocoa Village Playhouse, which over the past several years has undergone
major renovations and upgrades throughout the facility, which opened in August 1924 as the Aladdin Theater showing silent movies.
The Playhouse has expanded from one box–office window to three. The latest construction project also included new restrooms in the
balcony section of the facility.
Historic Places, Hawkins–Smith was there running the
theater and coordinating the team just as she does today.
And she enjoyed a window view from her longtime
upstairs office. Because of the ongoing renovation of the
facility, Hawkins–Smith has been using makeshift
spaces in the building for her office.
“What’s exciting, is that I will be back in my original
office where I started 24 years ago with the Playhouse.”
She added, “I used to sit there with my little typewriter, doing my work, and glancing out watching the
pigeons land. The windows were opened then because the
building did not have air conditioning. The pigeons would
fly in and out of the building.”
The Playhouse lobby renovations, which began in the
summer, are funded by a Cultural Facilities Grant
through the state of Florida. It was a $500,000 match-
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ing–funds grant. The grant was submitted by the City of
Cocoa, working closely with the Playhouse. They jointly
presented before a grant panel in Tallahassee. The City
of Cocoa owns the Playhouse building.
Theatrical operations are managed by the nonprofit
Historic Cocoa Village Playhouse. The City of Cocoa is
responsible for maintaining the building.
“It’s a really good partnership,” said Hawkins–Smith,
who was awarded an honorary doctorate degree from
Brevard Community College, now Eastern Florida State
College, several years ago for her longtime dedication to
community theater and education. “We’re looking to have
a great 25th Anniversary Season. We hope that people
will come out and support our shows.”
Please see The Historic Cocoa Village Playhouse, page 17
BREVARD BUSINESS NEWS / 11
BREVARD BUSINESS NEWS
BBN
Junior Achievement of the Space Coast recruiting classroom volunteers as demand rises for programs
Junior Achievement of the Space Coast is seeking new
classroom volunteers because of an “unprecedented”
number of requests for JA programming in Brevard
County schools. “With the increase in Florida Department
of Education’s financial–literacy mandates for fourth
grade, classroom signups are coming in quickly, and JA is
nearing its capacity for volunteers,” said Candice Hodge,
program director.
“Volunteers are essential to the JA experience, bridging
the gap between classroom and practical learning, so we’re
looking for community members who are interested and
willing to invest time in Brevard’s youth at all levels –
elementary, middle school and high school.”
Junior Achievement is the largest global nonprofit
organization dedicated to educating students in grades
K–12. It focuses on three main areas: financial literacy,
work readiness and entrepreneurship, through experiential, hands–on programs. In 2013, JA reached 9,220
students in Brevard classrooms.
Volunteers share their work–force experience and
regional perspective with students, all while teaching
“sound economic principles through hands–on, fun
learning activities and solid curriculum aligned with
Florida mandates.”
Time commitments vary from five 30–minute sessions
in K–2 to seven 45–minute sessions for high–school
programs. Training is streamlined and flexible, providing
the volunteer with everything needed for success in the
classroom, said Hodge. For more information about
becoming a volunteer, call Hodge at 777–0982 or send an
e–mail message to [email protected].
Health First’s community hospitals are recognized by the FHA in two key areas
Cape Canaveral Hospital, Palm Bay Hospital and Viera Hospital were among only four hospitals in the state to be
recognized by Florida Hospital Association for reducing harm and readmissions.
The three Health First community hospitals achieved all of the Partnership for Patient’s (PFP) goals to reduce patient
harm by 40 percent and readmissions by 20 percent.
“All of Health First’s hospitals are committed to continuous improvement and providing quality, no–harm health care
for our community,” said Stuart Mitchell, the executive vice president and chief operations officer for Health First. “This
recognition speaks to the dedication, hard work and compassion of our talented associates in caring for our patients.”
The PFP focuses on eliminating harm and reducing readmissions in the state’s 77–hospital Hospital Engagement
Network, which includes all four Health First hospitals. The PFP tracks 11 areas, including early elective deliveries, falls,
surgical–site infections and preventable readmissions.
Sherrif Jim
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BREVARD BUSINESS NEWS / 12
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OCTOBER 13, 2014
BREVARD BUSINESS NEWS
BBN
Hall of Famer Tommy Lasorda, longtime umpire Froemming to serve as instructors for Adult Baseball Camp
VERO BEACH — Hall of Fame manager Tommy
Lasorda and former National League umpire Bruce
Froemming will join a stellar lineup of Dodger greats
and guests who will serve as instructors for the 53rd
Los Angeles Dodgers Adult Baseball Camp Nov. 9–15
at Historic Dodgertown in Vero Beach.
The announcement was made by Historic
Dodgertown Chairman Peter O’Malley.
Instructors scheduled to attend include: Ron Cey,
Tommy Davis, Steve Garvey, Mickey Hatcher, Rick
Monday, Steve Sax, Don Sutton, Maury Wills and Steve
Yeager. Of those nine former Dodgers, all have played
in at least one World Series for the Dodgers and two of
them were Series MVPs, including Cey (1981 tri–MVP)
and Yeager (1981 tri–MVP).
Sutton was inducted into the National Baseball
Hall of Fame in 1998. Sax (1982) was N.L. Rookie of
the Year, while Wills (1962) and Garvey (1974) were
N.L. MVPs.
“We are delighted to add legends Tommy and Bruce
to our growing roster of guest instructors for the camp,”
said O’Malley. “Our campers will have a memorable
experience spending time every day alongside some of
the greatest names in Dodger history. For any baseball
fan who has ever thought about a fantasy camp, this is
the perfect one to attend.”
Lasorda said, “I’m looking forward to returning to
Historic Dodgertown. It is such a special place in my
heart and I have so many great memories from my time
there. We’ll have fun with the campers, sharing stories
from our enjoyable days there.”
Lasorda won 1,599 games and two World Championships (1981 and 1988) for the Dodgers in his 20–year
managerial career before his induction into the
National Baseball Hall of Fame in 1997.
It was in that year that the Dodgers retired his No. 2
uniform and named a street at Dodgertown “Tommy
Lasorda Lane.”
He is in his 65th season with the Dodger organization and is in his ninth season serving as special adviser
to the Dodger chairman. Renowned as a goodwill
ambassador for baseball throughout the world, Lasorda
managed the U.S. team to a gold medal against a
heavily favored Cuban team at the 2000 Olympic
Games in Sydney. Lasorda has been enshrined in 17
different Halls of Fame.
Froemming spent 37 years in the majors. When he
retired after the 2007 season, he held the MLB record
for longest tenure for full seasons, at 37. In 1963–1970,
Froemming worked Dodger minor league games at
Dodgertown. Once he reached the majors, Froemming
was selected to work in five World Series and was
behind the plate for 11 no–hitters. He maintains a
residence in Vero Beach.
“Forty–plus years of umpiring at Dodgertown and
30–plus fantasy camps in Vero Beach, you couldn’t have
more fun and lots of stories dealing with Tommy
Lasorda,” said Froemming.
Lightle Beckner Robison grows services platform with new hire Fernandez
Melbourne–based Lightle Beckner Robison Inc. has announced the hiring of Brian Fernandez, a specialist in the
sales and leasing of office and medical properties. “The company is excited to have Brian join the firm and serve as a
new resource for our clients,” said Brian Lightle, company president.
Fernandez brings 14 years of commercial banking experience to the firm. His financial expertise and guidance will
be “especially valuable for our clients, engaging them to understand their business requirements presently, and in the
future.”
Lightle Beckner Robison team members are strategic partners invested in their clients’ “long–term growth and
success.”
“Brian’s influence in our community further supports our ability to maximize our clients’ needs and bring a fresh
perspective to the commercial real–estate business,” said partner Rob Beckner.
Lightle Beckner Robison is a full–service commercial real–estate agency. It specializes in office, retail, industrial,
investment properties and asset/property management. The company serves Brevard County and the entire states of
Florida and Georgia. For additional information about the firm, visit www.TeamLBR.com.
Michael Gainey Signature
Expect more
involvement.
Nothing gives us more pride than our
communities. Our neighbors inspire us and
define who we are as a bank. As a proud
corporate citizen, we’re always excited to
help invigorate the cities and towns we call
home. To those who are constantly working
to improve our communities, we offer our
thanks, our assistance and our commitment
to making great neighborhoods even better.
Regions
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OCTOBER 13, 2014
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BREVARD BUSINESS NEWS / 13
BBN
BREVARD BUSINESS NEWS
Central Florida resident Ann Persaud to
begin Peace Corps service in Tanzania
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BREVARD BUSINESS NEWS / 14
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Kissimmee resident Ann Persaud, 27, has been
accepted into the Peace Corps. Persaud will be departing
for Tanzania in February to begin pre–service training as
a sustainable agriculture volunteer.
Persaud is a 2014 graduate of the University of South
Florida.
“I want to understand another culture; to see the world
through their eyes,” said Persaud. “Peace Corps will
provide me with a long–term, in depth experience helping
to improve the livelihoods of marginalized populations.”
During the first three months of her service, Persaud
will live with a host family in Tanzania to become fully
immersed in the country’s language and culture. After
acquiring the language and cultural skills necessary to
assist her community, Persaud will work in cooperation
with the local people and partner organizations on
sustainable, community–based development projects that
improve the lives of people in Tanzania and help Persaud
develop leadership, technical and cross–cultural skills
that will give her a competitive edge when she returns
home.
Peace Corps volunteers return from service as “global
citizens well–positioned for professional opportunities in
today’s global job market.”
Persaud joins the 309 Florida residents currently
serving in the Peace Corps. More than 7,500 Florida
residents have served in the Peace Corps since 1961.
There are currently 172 Peace Corps volunteers in
Tanzania working in the areas of education, environment
and health. During their service in Tanzania, volunteers
learn to speak the local language of Kiswahili. More than
2,505 Peace Corps volunteers have served in Tanzania
since the program was established in 1961.
President John F. Kennedy established the Peace
Corps in 1961 to foster a better understanding among
Americans and people of other countries. Since then, more
than 215,000 Americans of all ages have served in 139
countries worldwide. Visit www.PeaceCorps.gov to learn
more about the organization.
‘Craft Fair and Kids Spooktacular’ event
set for Viera Regional Community Center
VIERA — Brevard County Parks and Recreation will
host a “Craft Fair and Kid’s Spooktacular” event from 9
a.m. to 2 p.m. on Saturday, Oct. 18, at the Viera Regional
Community Center, 2300 Judge Fran Jamieson Way.
Craft vendors can secure an indoor 9–foot–by–9–foot
space, which includes an 8–foot table, for $31.80. Vendor
applications and information are available at the community center and at www.BrevardCounty.us/VRCC.
Vendors must register and pay by Wednesday, Oct. 15.
The craft fair is free to attend. Admission to
Spooktacular is $2 per child and includes bounce–houses,
snow–cones, cotton–candy, popcorn, games, and arts and
crafts. Children must be accompanied by an adult.
These activities are conducted and supervised by
Brevard County Parks and Recreation staff at the Viera
Regional Community Center. For more information about
this community function, call 433–4891.
OCTOBER 13, 2014
BBN
BREVARD BUSINESS NEWS
The Tulip Restaurant & Lounge
Continued from page 10
meals,” she said.
The Tulip’s hours are 4 to 9 p.m. Tuesday through
Thursday and 4 to 10 p.m. Friday and Saturday. The
restaurant is closed Sunday and Monday.
New features of the restaurant include an enclosed
patio dining area and an outdoor fire–pit. There is also an
herb garden. “That’s where the chefs pick the basil, thyme,
and the other herbs that we use in our dishes,” said Tanya
Colzani, whose restaurant has a new kitchen and equipment.
The Tulip Restaurant’s hospitality team is led by Chef
Patrick Noonan, who remade the majority of the menu.
Tanya Colzani says the new menu centers on “fresh
land and sea ‘Floribbean’ cuisine. We wanted a little Latin
and a little Caribbean.”
“We still have New York Strip, Filet Mignon, duck,
shrimp, sea bass, and pasta selections that were on our old
menu,” said Daniel Colzani. “But the new menu features
more choices, with daily dinners starting at $14.” The
Tulip Restaurant offers specials each day.
The menu includes appetizers, fresh salads, and
entrees. The Classic Caesar Salad and the Warm Spinach
Salad are two customer favorites.
The entrées range from Cornmeal Crusted Catch of the
Evening to Bacon–Wrapped Pork Tenderloin, and The
Tulip’s World–Famous Oven–Roasted Duckling.
The latter selection, a slow–roasted one–half duckling,
has been on the menu since the restaurant first opened in
1981. “It’s an all–time favorite,” she said.
Other entrees include Blackberry Boursin Chicken,
Vegetable Linguini, Cumin–Seared Tuna, Veal Oscar,
Parmesan Roasted Shrimp, and Pan–Bronzed Mahi.
“Patrick put a lot of thought and work into reshaping
our menu,” said Tanya Colzani. “We are excited about
these offerings and we think that customers will greatly
enjoy them.”
The damage to the restaurant totaled more than
$100,000. And with their restaurant closed during the
renovation period, the dining side of the business was not
producing any revenue.
“What helped was our catering side of the business,”
said Daniel Colzani, a Brazilian who has served many
notables at his restaurant over the years, including the
late Walter Cronkite of “CBS News.”
“We have built up our catering operation over the
years.”
The Tulip Restaurant & Lounge plans to have a grand–
opening event in mid–October, and will announce the date
soon.
“We want to show off our new facility and our new
menu and thank the community and all the people who
have helped us get back on our feet with this restaurant.
This is our passion,” said Daniel Colzani.
Members of Florida Bankers Association make dream come true for Hannah Fouche
The Florida Bankers Association, which in April launched its “Bank On My Dream” campaign to make dreams come
true for Floridians, has selected 10 contest winners to receive $5,000 each. The money is funded by the members of the
Tallahassee–based FBA, which includes Community Bank of the South on Merritt Island.
The dream may be anything from buying school supplies for foster children, to building a website for someone starting
a new business, to helping with the purchase of a car so someone can have reliable transportation to get to work.
Nonprofit organizations in the state were invited to nominate Floridians they serve or who are known to them in the
community. The nominations were made at BankOnMyDream.com. In the local region, Hannah Fouche, a child with
cerebral palsy, was the Bank On My Dream winner, in association with the charitable Queen of Hearts Foundation,
which provides assistance to disabled children statewide with intensive pediatric–therapy programs.
Recently, at Community Bank of the South’s main office on Sykes Creek Parkway, a $5,000 check presentation was
made to Hannah and her mother. The Bank On My Dream funds will help with the purchase of a handicapped–accessible van for Hannah. Those who attended the presentation at Community Bank of the South included Michelle Knott of
Queen of Hearts; Bill Taylor, the president and chief executive officer of Community Bank of the South; Vicki Fouche,
Hannah’s mother; and Mikayla Fouche.
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Cocoa Beach Chamber announces its
‘Business Champion of the Year’ winners
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MERRITT ISLAND — The Business Resource Council
of the Cocoa Beach Regional Chamber of Commerce
recently presented its “Business Champion of the Year”
awards to 13 area companies.
The 26th annual ceremony was hosted at the Radisson
Resort at the Port in Cape Canaveral. More than 200
Chamber partners, their families and friends attended the
event themed “Celebrating Success.”
The master of ceremony was Rep. Ritch Workman of
District 52. All nominees for the awards were recognized.
Representatives of the banquet’s major sponsors made
presentations to the winners.
The award winners:
l Emerging Business — Achieve Beautiful Skin.
l Service Industry (1–5 employees) — CocoVee LLC;
Service Industry (6–25 employees) — Fairvilla Megastore;
and Service Industry (26–plus employees) — Cocoa
Hyundai.
l Nonprofit (1–5 employees) — Brevard Nature
Alliance; Nonprofit (6–25 employees) — Cocoa Beach
Daybreak Rotary Club; and Nonprofit (26–plus employees)
— Central Brevard Humane Society.
l Professional/Technical (1–5 employees) — The Chilly
Pig; Professional/Technical (6–25 employees) — Aquatic
Health and Rehabilitation Services; and Professional/
Technical (26–plus employees) — Wuesthoff Health
System.
l Hospitality Industry (1–5 employees) — Lazy Bean
Coffee Co; Hospitality Industry (6–25 employees) —
Gregory’s Steak & Seafood Grille; and Hospitality Industry
(26–plus employees) — Uno Pizzeria and Grill.
Dan Henn, the event chairman, said, “It took a lot of
hard work by several dedicated people to not only organize
the awards ceremony, but also to compile the nominations,
evaluate the entries and make the difficult determination
as to which companies would receive the honor of ‘Business
Champion of the Year.’ In light of the outstanding organizations that were nominated, choosing only one per
category was not easy for our judges; they were all
winners.”
Sponsors of event included: Waste Management,
Progressive Document Destruction, Artemis, AT&T,
Community Bank of the South, TD Bank, “Florida Today,”
Health First, Wuesthoff Health System, and Duron Smith
A/C & Heat Inc.
Hospice of St. Francis seeks volunteers
Hospice of St. Francis is seeking caring people who
would like to become volunteers. No previous experience is
needed. Training is provided at no cost to the participants.
Volunteers are needed throughout Brevard County. To
qualify for volunteering, you must register and attend
training classes.
A new series of classes is scheduled for the Melbourne
office, 4875 N. Wickham Road, Suite 104. The classes will
be conducted from 5:30 to 8:30 p.m. on Thursday, Oct. 23;
Tuesday, Oct. 28; and Thursday, Oct. 30.
To register for the classes, call Mary Larson, volunteer
coordinator, at 269–4240 or toll–free (866) 269–4240. The
web address is www.HospiceOfStFrancis.com.
OCTOBER 13, 2014
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The Historic Cocoa Village Playhouse
Continued from page 11
To purchase tickets and review the full schedule of
entertainment, visit CocoaVillagePlayhouse.com. The
core performances include “Shrek The Musical,” “West
Side Story,” “My Fair Lady,” Fiddler on the Roof,” and
“Rent.”
The “Broadway on Brevard” season–opener “Miss
Saigon” now runs through Oct. 19 at the Playhouse.
Since “Miss Saigon’s” record run at London’s Theatre
Royal Drury Lane 25 years ago, it has played in 300 cities
around the world. “This is an epic musical undertaking,”
said Hawkins–Smith.
The love story tells the tragic tale of a young bar girl
(Kim) orphaned by war, who falls in love with an
American GI called Chris, a U.S. Marine, but their lives
are torn apart by the fall of Saigon.
This year — packaged as part of the “Broadway
Bonus Series” — the Playhouse will be presenting “The
Thief of Bagdad,” a silent film classic screening. “The
Thief of Bagdad” is a 1924 American swashbuckler film
directed by Raoul Walsh and starring Douglas
Fairbanks.
In 1924, the original Aladdin Theater opened its doors
in Cocoa, in the age of silent movies. The Playhouse is
using this silent–film format as a fund–raising event for
the organization.
The activities will begin at 7:30 p.m. on Saturday,
Oct. 25. Open to the public, the cost will be “nominal” to
attend the community function.
“The Thief of Bagdad” will feature live music accom-
panied by J. Thomas Black Jr., much like it was done in
the 1920s for silent firms.
“Tom will be playing the keyboard on stage that
evening for ‘The Thief of Bagdad.’ He’s been working very
hard to match the music to the movie. The scores are not
available for that movie,” said Hawkins–Smith.
Brenner Real Estate Group sells vacant lot in Melbourne; retail development
Brenner Real Estate Group, a full–service commercial real–estate firm based in Fort Lauderdale with offices at
Imperial Plaza in Melbourne, has announced a land sale in the local market. Carla Casey, the local regional manager
and property manager, and Colette Wood, a commercial leasing and sales associate, were responsible for the sale of a
17.5–acre vacant lot in Melbourne, which was purchased by B–3 Capital of Orlando.
Known as “Imperial South Land,” the lot is at the intersection of Jordan Blass Drive and Wickham Road. Casey an d
Wood represented the seller, Imperial South Inc. of Purchase, N.Y. The co–broker representing the buyer was Jill Rose
of Bishop Beale. The land is slated for retail development.
Brenner Real Estate Group provides asset solutions, brokerage, development, investment sales, property management, asset management, and receivership services for office, multi–family, industrial/commercial, and retail properties. The firm has been serving Florida since 1987. For more information about the company, visit www.breg.net, on
Facebook at “Brenner Real Estate Group” or contact the firm locally at 242–4575 .
Educator Reception at Barnes & Noble Oct. 18
Barnes & Noble at 1955 W. New Haven Ave. in West Melbourne will host its Educator Reception and Author Open
House at 11 a.m. on Saturday, Oct. 18. The free event is for prekindergarten through 12th–grade educators. As part of
the Educator Reception, the attending teachers will have the opportunity to meet some of the area’s authors for childre n
and young adults. The event is open to the public. The participating authors include Alethea Kontis (“Woodcutte r
Sisters Series,” “AlpaOops”), Amy Adams (“Tagged”), Jennifer Torres (“The Briny Deep Mystery Series”), Karin
Hammler (“Chef Knut Meg”), Ellen Prager (“The Shark Whisperer,” “Sea Slime”), and Adam Tritt (“Bud the Spud”).
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The Playhouse is inviting people to come in costume
for the screening.
“We’ll be having a costume contest that night. It will
be a lot of fun, just like the whole season is going to be .
We think it’s our best schedule of productions ever. This
is truly a special season for the Playhouse,” she said.
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321.254.9145
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Indian River Furniture
Continued from page 1
mattress of medium firmness to minimize any curve in
your spine.
This year, Tempur–Pedic, the world’s largest bedding
provider, refreshed its core, best–selling “Tempur–
Contour” and “Tempur–Cloud” mattress collections.
The new features include an integrated
“SmartClimate” system — that brings “moisture–wicking
benefits and cool–to–the–touch comfort” — and the
“EasyRefresh Top Cover” for a mattress that is “always
fresh and clean.”
Indian River Furniture is a dealer for Tempur Sealy
International, the maker of these products.
Look for trends in sleep comfort to evolve and grow as
more research is conducted and presented on the health
benefits of these consumer products.
At the 2014 “Clinton Global Initiative America”
meeting, the American Society of Interior Designers, in
partnership with 11 organizations, announced its new
commitment to developing “ASID products for Health and
Wellness Design” that will improve the well–being of “1
million people through better building design and
construction.”
ASID plans to train 40,000 interior designers and
architects across the nation to use these protocols to create
spaces that promote health and to specify healthier
products and materials.
Already, there is research touting the use of smart–bed
technology.
A “landmark study” on the prevention of pressure
ulcers found that using smart–bed technology resulted in
an 85 percent decrease in “new pressure–ulcer development” during a 12–week trial period in three long–term
care centers in Kentucky.
The peer–reviewed study was recently published in the
“Journal of Aging Science.” The research utilized the
technology platform developed by BAM Labs and was
supported by Goodmark Medical, a nationwide provider of
health–care solutions.
Pressure ulcers are one of the largest and most
persistent problems in health care, especially in light of
aging populations. The U.S. health system is hit with
costs of more than $11 billion annually because of
pressure ulcers.
It seems that no traditional bed manufacturer wants to
be left behind in this sector of the industry because the
demographics are too compelling.
The aging baby–boomer generation — 76 million
Americans born between 1946 and 1964, as categorized by
the U.S. Census Bureau — is the most powerful force
driving health care today.
Recently, Indian River Furniture signed an agreement
to market the brand UltraComfort America, which caters
to the home medical market.
The UltraComfort line includes a range of power–lift
recliners manufactured in the U.S. and sold through select
retailers, such as Indian River Furniture. There are
UltraComfort models to match any décor, said Lilly, with
luxurious standard fabrics and upgraded materials,
including velvets and premium vinyl.
UltraComfort is a growing family business headquartered in Pennsylvania, and is the type of company that
OCTOBER 13, 2014
Indian River Furniture is increasingly reaching out to as a
supplier.
“Our industry has gone through big changes since the
recession, with a lot of mergers and bankruptcies among
manufacturers. It is impacting the retail channel. We are
trying to align ourselves with more family owned businesses in the industry. Small vendors that produce high–
quality products are becoming a very important source for
us,” said Lilly, who studied interior design at Washington
State University.
In August 2013, Furniture Brands International Inc.,
one of the largest residential furniture makers in the U.S.,
representing 10 well–known brands, including Broyhill,
voluntarily delisted its stock from the New York Stock
Exchange because its market capitalization had fallen
below the NYSE’s listing requirements.
In early September of 2013, Furniture Brands filed for
Chapter 11 bankruptcy protection. “It’s going to be very
interesting to see how the industry as a whole pulls out of
this,” she said.
Meanwhile, a wide door of opportunity for companies
like UltraComfort America is opening.
In 1985, two Pennsylvania entrepreneurs had a vision
to build power lift and recliner chairs for the home
medical market in a whole new way.
Today, UltraComfort America has a 200,000–square–
foot manufacturing facility in Old Forge, Pa. Their team
saw an untapped potential to give customers a more
comfortable and luxurious way to recline by using power,
instead of the traditional hand–operated mechanisms.
“A lot of consumers, especially senior citizens, are
looking for new, more powerful mechanisms on recline
chairs. We’re filling that market need by forming relationships with these types of vendors,” said Lilly.
Indian River Furniture also has a vendor partnership
with Best Home Furnishings of Indiana. Best Home offers
a selection of recliners in its “UpLifting Comfort Series,”
with built–in heat and massage options. The products are
made in America.
The Boston Consulting Group recently reported that
U.S. firms — including furniture manufacturers — will
see a “tipping point” in offshore manufacturing by around
2015, when China’s shrinking cost advantage will prompt
companies to rethink where they produce certain goods
meant for sale in North America.
This subject is addressed in a comprehensive “American Furniture Industry” report by Anderson Bauman
Tourtellot Vos, a turnaround management firm headquartered in Greensboro, N.C.
“One area of the industry where we are already seeing
a shift is in the manufacturing of fabrics,” said Lilly. “That
business is definitely coming back to America. The U.S.
fabric mills are bouncing back, which is great to see.”
Her 32,000–square–foot store has reams of fabrics
displayed on racks. It is also adding bedspreads and
pillows to the store’s inventory of offerings.
“Over the past year, we have been building our vendor
base in that segment of the business. Quilts are popular.
The quilts we sell are lightweight and are comfortable for
our climate. They are moderately priced, ranging from $79
to $119.”
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Monogrammed bedding is being embraced by consumers. “Monogramming in general, including table napkins
and towels, is seeing a surge in popularity. It’s a really big
thing again in the design field.”
Another part of the industry that is fueling growth, and
has been for the last few years, is the sale of home
accessories. Lilly said Indian River Furniture has been
“working hard” to set itself off in the accessories market.
She has been traveling to Atlanta and making
inventory purchases from small businesses that serve that
part of the industry. These businesses typically rent
temporary space in multi–floor complexes where they
showcase their wares.
“That’s been a huge focus for our store. I spend a lot of
time in Atlanta looking for unique and affordable accessories. And I’ve have found some really interesting, truly
one–of–a–kind items.”
She added, “When you purchase accessory containers
from vendors, you are basically getting the same old thing.
This is totally different. But it takes a lot work to get out
there and find the types of items that people want in their
homes.”
Indian River Furniture, which she runs with her
husband, Forrest Lilly, has a full–service in–house design
center.
“And a big part of our design center is helping the
customer with their accessories. They select things from
our showroom and we put the whole package together. It
takes a team of professionals who are capable of helping
people visualize how the accessories and the furniture are
going to look in their home, and make sure it all fits
through the hallways and doorways, before it arrives
there.”
Bridget Lilly will be checking out the latest trends in
fabrics, furniture, and accessories when she attends the
High Point, N.C., Fall Market, the largest furnishings
industry trade show in the world. This is where retail
buyers like Lilly can be found Oct. 18–23.
The High Point Market attracts more than 70,000
attendees, with tens of thousands of new product introductions showcased in 11.5 million square feet of space by
more than 2,000 exhibitors. “At High Point, I will be
looking a bit more toward the contemporary collections for
our store,” she said.
One contemporary collection that Indian River
Furniture is having a lot of success with is Flexsteel, she
said. Based in Iowa, Flexsteel has an in–store gallery
program for independent furniture retailers.
The collection features a variety of sofas, love seats,
sectionals, recliners, accent chairs, and other pieces, said
Bridget Lilly. “Our Flexsteel Gallery is really popular and
we offer a broad range of choices in fabric and leather.”
With the housing market moving in the right direction,
Indian River Furniture sees 2015 as a year of growth as it
continues to take on new brands and forges more relationships with unique vendors.
“We’re getting ready for the holiday season, which is
generally a good time of the year for our business. And
we’re looking forward to 2015 with more announcements
as we continue to fine–tune our store’s merchandise mix,”
said Bridget Lilly.
BREVARD BUSINESS NEWS / 19