American Heart guide helps drive Wuesthoff`s success in cardiac
Transcription
American Heart guide helps drive Wuesthoff`s success in cardiac
BBN Vol. 25 No. 2 January 8, 2007 Brevard Business $1.00 News A Weekly Space Coast Publication American Heart guide helps drive Wuesthoff’s success in cardiac care By Ken Datzman ROCKLEDGE — Not long after the American Heart Association rolled out its “Get with the Guidelines” national– standards program a few years ago, Doreen Woods, vice president of quality and resource management for Wuesthoff Health System, embraced it in a big way. “I went to Dr. (Eugene) Killeavy and asked for his help to get it off the ground,” she said about the GWTG coronary–artery disease program that the hospital implemented. It has helped lift the organization to new levels of success in cardiac care. The physician adviser to Wuesthoff’s quality and outcomes committee, Dr. Killeavy is with Brevard Cardiology Group. “Where I became active was as a mouthpiece for the program,” he said. Coronary heart disease is the No. 1 killer of males and females in America. It’s also the leading cause of premature, permanent disability in the U.S. labor force, accounting for 19 percent of disability allowances by the Social Security Administration. Over the past two years, Wuesthoff Rockledge implemented the GWTG coronary–artery disease standards, as did Wuesthoff Melbourne. The quality–improvement program encourages hospitals to consistently treat and discharge cardiac patients according to evidence–based prevention guidelines of the American College of Cardiology and the American Heart Association. More specifically, GWTG is designed to close the treatment gap and reduce disparities in the acute care and secondary prevention of cardiovascular diseases. The program emphasizes protocols created to ensure cardiovascular patients are cared for according to nationally accepted standards, as opposed to community–to–community standards, which can vary. “Today,” says Woods, a registered nurse and graduate of Ohio State University, “with these guidelines in place no matter where you live in the U.S. the expectation of care is the same, which is great for the patient.” Under the coronary–artery disease program, patients are started on aggressive risk–reduction therapies such as cholesterol–lowering drugs, aspirin, ACE–inhibitors and beta–blockers while See Wuesthoff Health System, page 19 BBN photo — Adrienne B. Roth Over the past two years, Wuesthoff implemented the American Heart Association’s ‘Get with the Guidelines’ program at its two hospitals. Wuesthoff is well above the national average in using these life– saving standards (for example, giving aspirin to a heart–attack patient to reduce the tendency of blood to clot). Dr. Eugene Killeavy of Brevard Cardiology is the physician adviser to Wuesthoff’s quality and outcomes committee. Doreen Woods is V.P. of quality and resource management, Wuesthoff. Popular doctors find it hard to retire these days By Tracy Correa Scripps Howard Service questions about whether older doctors, particularly surgeons who still take on complicated medical procedures, produce worse outcomes than their younger peers. And with no mandatory retirement age for doctors, questions are increasingly being raised about when they should retire. A study in the September “Annals of Surgery” examined Medicare files on 461,000 patients who had one of eight complicated and high–risk operations, including heart bypass and partial lung removal. In five of the eight, researchers found the surgeons’ age made no difference in outcome. However, in three procedures — pancreas removal, heart bypass and surgery to clear plaque from blocked arteries — patients of surgeons Please see Doctors, page 16 PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. Dr. Leo Shishmanian, a 75–year–old Fresno, Calif., radiologist, retired once, but it ended up being more like a hiatus. In 1999, he stopped working and traveled with his wife. Three years ago, he was asked by colleagues at Saint Agnes Medical Center to interpret X– rays on a part–time basis. He now does the same for Kaiser Permanente’s Fresno Medical Center, working about three days a week between the two hospitals, sometimes more. Dr. Shishmanian said a shortage of medical specialists in Fresno — as well as the rest of the central San Joaquin Valley — is one reason he feels compelled to work. Dr. Norman Sigel, 71, who specializes in internal medicine, is also still going strong. So is Dr. Bernard Freeburg, a 72– year–old gynecologist. Both maintain busy Fresno practices. “I wouldn’t be there if they didn’t need me,” Dr. Shishmanian said. “As long as you can see well and your brain is working, you can continue to work in radiology.” Increasingly, doctors are working beyond traditional retirement age — mostly because they want to and often because they feel guilty about abandoning their patients. Figures from the American Medical Association show that more than 18 percent of licensed doctors in 2004 were 65 and older — up from 16 percent in 1993 and 13 percent in 1975. But several studies have raised BBN PEOPLE Harry Brandon joins Florida Tech board Florida Business Bank new ad emailed Harry Brandon has been named a member of the Florida Tech Board of Trustees. A South Brevard real– estate investor, Brandon is a past vice president of marketing for Harris Corp. and has 26 years experience in computer marketing and marketing management. He led worldwide marketing for the Controls Division and Composition Systems Division at Harris, following careers at Control Data, UNIVAC and University Computing. He left Harris in 1982 to start his own commercial real–estate investing business in Brevard County. The income–producing properties in Melbourne, which he and his wife Wendy have acquired and developed include: The 1900 Building, Wickham Center, the Prospect Office Center, Westgate Center and the Melbourne Harbor Suites Hotel. Their initial focus was to renovate older properties in high–visibility locations. Currently, their business emphasizes selling some high–visibility properties in exchange for warehouse and distribution properties. Brandon earned a bachelor’s degree in communications from the University of Washington. He was named Entrepreneur of the Year by the Founders Forum in 2005. “We are very fortunate to have Mr. Brandon on our board. He is well known for giving back to the community and we look forward to his giving us the benefit of his tremendous knowledge and talents,” said Florida Tech President Dr. Anthony Catanese. Humane Society announces new officers The Central Brevard Humane Society has announced its newly elected officers. Longtime resident and businessowner Rick Stottler, president and chairman of Stottler Stagg & Associates, Architects, Engineers, Planners Inc., has been named president of the CBHS board. Stottler, an “avid animal enthusiast,” has supported many volunteer organizations in the community over the years. Joining Stottler on the executive committee of CBHS are attorney Tim Bradley, vice president; Karen Lee of the YMCA, treasurer; and Sandi Roberts of Vitas Hospice, secretary. “These individuals bring the highest level of dedication and community involvement to the Central Brevard Humane Society,” said Theresa Clifton, CBHS executive director. “We are proud to have them and the other members of our board who continue the practice of protecting homeless animals started by the community leaders that founded this organization over 54 years ago.” For more information, call 636– 3343, extension 207, or visit www.crittersavers.com. Whalen joins engineering–services team Mark McCleary, president of Community Engineering Services, announces the addition of Rick Whalen as a civil engineer in the Longwood office. Whalen is responsible for project management and business development for a variety of Central Florida projects. Whalen has more than 25 years experience in water, wastewater and utilities engineering, permitting, project management and strategic planning. He previously worked in land–development management for a Central Florida homebuilder, as engineering manager for Lakeland Water Utilities, and as project manager for a large international environmental engineering company. Whalen has a degree in civil/ environmental engineering from the University of Florida and is a registered Florida professional engineer. Community Engineering Services was founded in 1993 by McCleary and is headquartered in Fort Myers. For more information, visit www.communityengineeringonline.com. BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 951-7777 for Advertising Information JANUARY 8, 2007 JANUARY 8, 2007 Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Genetic modification turns plant virus into delivery vehicle By Tom Nordlie A plant–destroying virus farmers call one of their worst enemies may soon be an ally in the fight against crop pests and mosquitoes, say University of Florida researchers. Scientists genetically modified tobacco mosaic virus so that it produces a natural, environmentally friendly insecticide, turning the pathogen into a microscopic chemical factory, said Dov Borovsky, an entomologist with UF’s Institute of Food and Agricultural Sciences. The modified virus is almost completely harmless to plants and simply produces the insecticide. Plants inoculated with the virus quickly accumulate enough of the insecticide to kill insect pests that consume their leaves, said Borovsky, who works at the Florida Medical Entomology Laboratory in Vero Beach and is affiliated with UF’s Genetics Institute. Once harvested, the plants can be processed to make mosquito control products. A study using the modified virus in tobacco plants was published in the journal “Proceedings of the National Academy of Sciences.” An extract from the plants was used to kill mosquito larvae. The study was conducted by a research team that included personnel from UF, the University of Virginia and the Catholic University of Leuven in Belgium. “This is the first time we know of that anybody put on tobacco mosaic virus something that actually can act as an insecticide and protect the plant,” said Borovsky, BBN Brevard Business News 4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951-7777 fax (321) 951-4444 (email) [email protected] PUBLISHER Adrienne B. Roth EDITOR Ken Datzman OFFICE MANAGER Frank Schiffmann Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904. BREVARD BUSINESS NEWS / 4 lead author of the paper. Tobacco mosaic virus is commonly used in genetic research because genes can be added to it easily. The chemical, known as trypsin–modulating oostatic factor, or TMOF, stops insects from producing a crucial digestive enzyme called trypsin, he said. Like tobacco mosaic virus, TMOF has no effect on people. But it can cause insects to starve to death, unable to draw nutrients from food. Tobacco mosaic virus was the first virus ever formally identified by scientists, said Charles Powell, a plant pathologist with UF’s Indian River Research and Education Center in Fort Pierce and a co–author of the study. Formally described in the early 20th century, its effects were well known to farmers long before. Plants infected with the pathogen develop telltale discoloration, lose leaves and often die. Though notorious for attacking tobacco and other plants in the solanaceae family — including tomatoes, eggplants, bell peppers and potatoes — the virus threatens eight other plant families. The bright side, Powell said, is that the modified virus can protect any of those plants. “The virus has a very broad host range so it can be used for very many plants,” he said. “You can’t use it for monocotyledonous plants like corns and grasses. But many of the other broad–leafed plants, including many fruits and vegetables, could potentially be used with it.” Because the virus multiplies, only a small dose is needed in each plant to get the job started. Viruses reproduce by injecting their nucleic acid into the host organism’s cells, then directing the cell machinery to make components needed for new virus particles. Finally, the components assemble themselves and leave, seeking new cells to infect. The virus reproduces well in plants, but it cannot replicate itself from one generation of plant to another, Powell said. Because crop plants inoculated with the virus will not pass along the TMOF–making properties to their seeds, farmers would need to inoculate their crops each year. “That is an advantage for companies to market it because they get profit off of it every single year,” he said. “It also has the advantage you don’t have to worry about environmental problems because it’s not carried over in the environment.” The modified tobacco mosaic virus produces TMOF in the protein coating its exterior. So inoculated plants accumulate more TMOF every time the virus reproduces. When insects eat the plants, they also consume TMOF; death can occur within 72 hours, if the insect is vulnerable. The exact range of pests susceptible to TMOF appears to be broad. There are two types of enzyme systems insects use to digest food; one includes trypsin, and all species with this system may be harmed by TMOF. Crop pests proven vulnerable to TMOF include the tobacco budworm and citrus root weevil, Powell said. Mosquitoes and several other blood–feeding insects are also susceptible. To make mosquito control agents, plants that had accumulated large amounts of TMOF would be processed to extract the chemical and reduce it to a powder, he said. The powder could be used in sprays to kill adult mosquitoes, and mixed into baits that target mosquito larvae, which live in standing water and eat decaying plant material. UF holds 14 patents on TMOF technologies, some of which have been licensed to private companies, Borovsky said. He discovered TMOF, a hormone produced by female mosquitoes’ ovaries, years ago and has researched the chemical ever since. Scientists plan to investigate further practical applications of TMOF, he said. “TMOF works against the diaprepes citrus root weevil, it causes a lot of problems here in Florida,” Borovsky said. UF researchers have produced genetically modified alfalfa plant that generates TMOF, he said. Because the weevil eats alfalfa, farmers may one day protect citrus trees simply by growing patches of the modified crop nearby. They could also introduce the TMOF–producing gene into citrus roots. Tobacco mosaic virus might be suitable for delivering other insecticides, Powell said. Similar viruses that naturally occur in other plant species might also be modified for beneficial use. William Dawson, a UF eminent scholar of plant pathology at the Citrus Research and Education Center in Lake Alfred, developed the method used to put the TMOF–producing gene into tobacco mosaic virus. “The TMOF is really just a prototype, there’s many other things we may be able to use Bill’s system to introduce into a plant,” Powell said. “This is an example of something that can be done that may have many different applications for many different genes in many different plants.” The UF study is more evidence that careful application of biotechnology continues to create opportunities for American agriculture, said Mace Thornton, a spokesman for the American Farm Bureau Federation in Washington, D.C. “While crops enhanced through biotechnology to control pests without pesticide applications is not, in itself, new, having another technology such as this in research and development will help provide more options for feeding the world while protecting the environment,” Thornton said. Webster awards $3,000 in scholarships Webster University has awarded three scholarships to students pursuing their master’s degrees in Brevard County. The scholarships are valued at more than $3,000. Kristen Naugle and Gail Larson, who attend the Merritt Island campus, are enrolled in Webster’s counseling program. This program offers students options to qualify to become either a licensed mental–health counselor or a school–guidance counselor. Applications for this program are currently being accepted for the March 2007 term. The third scholarship winner, Paula Enoch, attends Webster’s Patrick Air Force Base campus and is enrolled in the management and leadership program. The students were awarded tuition for the spring 2007 term that begins Jan. 6. Alumni and members of the advisory board provided the money for these scholarships. The students will use their scholarships in conjunction with financial aid available through the university to finance their graduate programs. Webster University offers graduate–degree programs designed for the working professional at more than 100 campuses worldwide. In Brevard, Webster offers graduate classes in Merritt Island, Palm Bay and at Patrick Air Force Base, as well as on–site for badged employees at Northrop Grumman Corp. in Melbourne. For more information, call 449–4500 or visit www.webster.edu/ spacecoast. Call Adrienne Roth at 951-7777 for Advertising Information JANUARY 8, 2007 BBN DIGEST Symposium at Embry–Riddle to chart CRM’s future direction DAYTONA BEACH — Embry–Riddle Aeronautical University will convene the 2007 Crew Resource Management Vectors Symposium from Feb. 27 to March 1 at The Shores Resort & Spa in Daytona Beach. The symposium will be a series of workshops designed to chart the future of crew resource management (CRM) for the aviation and space industries. CRM is a management system that makes optimal use of all available resources — equipment, people and procedures — to promote safety and enhance the efficiency of flight operations. It combines communications, decision–making, problem–solving, situational awareness, and teamwork. The symposium will unite global representatives from industry, government and academe to focus on CRM training today and its challenges in the future. “Numerous new initiatives are being pursued, but very little cross–talk is occurring in the global CRM movement,” says Tim Brady, dean of the College of Aviation at Embry–Riddle’s Daytona Beach campus, which is hosting the event. “This symposium will offer stakeholders a sterling opportunity to reach consensus as to which way CRM should evolve and how to engender such development.” Participants will engage in facilitated workshops and then gather in teams to write action plans for CRM’s future. “We consider participants to be research cartographers who are collaborating to chart the future of CRM,” says Cass Howell, chair of the aeronautical science department. “We have created a collaborative means for achieving consensus among a very diverse group of global CRM stakeholders,” adds Antonio Cortés, assistant professor of aeronautical science, who designed the symposium’s interactive approach. The symposium will let those who “live and breathe CRM” be the ones who determine its future, says Timothy Plunkett, assistant professor of aeronautical science and co–chair of the event’s organizing committee. “The word ‘vectors’ in the event’s title alludes to the fact that the future of CRM may be different for each corner of the aerospace industry. CRM training for a VLJ pilot may show little resemblance to that of an A– 380 flight attendant or the astronauts on the new Crew Exploration Vehicle,” he says. After the symposium, Embry–Riddle will coordinate implementation of the action plans. The next CRM Vectors Symposium will review the progress made by previous participants with their action plans and adjust the plans as necessary. To register for the event, go to www.erau.edu/crm. Embry–Riddle, the world’s largest, fully–accredited university specializing in aviation and aerospace, offers more than 30 degree programs. Beginner’s computer classes in Titusville A six–week beginner’s computer class will be offered at the Isaac Campbell Senior Community Center in Titusville on Mondays and Wednesdays, from 10 to 11:30 a.m. The program gets under way Jan. 8. The instruction will cover the basics of how a computer works, identification of computer parts, and how to use the system. There is no fee for the class but registration is required by calling 264–5040. Also starting Jan. 8, the computer lab will be open for use by the public, Mondays through Thursdays, 1 to 3 p.m. and 5 to 7 p.m. The Campbell Center is at 701 South St. It is operated by the Brevard County Parks and Recreation Department. JANUARY 8, 2007 Keiser pick up BBN 12-11-06 page 9 THIS MAYimproving CHANGE If you thought your education was about time, you are exactly right. Choose a Bachelor’s Degree program in: • Accounting*/Professional Accounting* • Criminal Justice • Nursing (RN to BSN)* • Health Services Administration • Business Administration with concentrations in: Human Resources Management Marketing International Business and Trade ✓ Day, evening & online class schedules ✓ Currently enrolling ✓ Job placement assistance available ✓ Financial aid to those who qualify Call toll free to speak with an Admissions Counselor 1-888-583-4333 Admissions Office Open: 9am – 8pm Mon - Thurs, 9am – 5pm Fri *Offered online only www.keisermelbournebachelor.com announcer onhold.com National Broadcast-quality commercials for your phone system that play pick up BBN every time you put a client on hold. 1-01-07 Inexpensive / Professional www.announceronhold.com page 7 Call Adrienne Roth at 951-7777 for Advertising Information Woodlake pick up BBN 1-01-07 page 7 BREVARD BUSINESS NEWS / 5 BBN ADVERTISERS Advances in technology have made our lives easier, except when you want to talk to a real person. Wuesthoff We understand. new ad emailed That’s why we are a simple phone call away. FULL COLOR It’s what we call Loving Carethe Wuesthoff Way. To schedule a health care service at Wuesthoff...call 321-637-3030. To select a physician...call 800-522-6363. PREVENT A STROKE City Imaging Pain-freeHarbor Ultrasound Screenings pick up BBN 11-06-06 ALL 3 TESTS $99 CAROTID ARTERY STROKE SCREENING ADD OSTEOPOROSIS SCREENING $10 ABDOMINAL AORTIC AMEURYSM SCREENING page 7 INDIVIDUAL SCREENINGS $35 PERIPHERIAL ARTERIAL DISEASE CALL NOW FULL COLOR TO SCHEDULE AN APPOINTMENT 321-722-0423 BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 951-7777 for Advertising Information Nancy Taylor pick up BBN 321-308-0334 e-mail - [email protected] 12-18-06 2000 Highway A1A Nancy Taylor Indian Harbour Beach, FL 32937 page 5 Broker/Owner Dependable, Careful, Professional Allied pick up BBN 12-25-06 page 15 JANUARY 8, 2007 BBN DIGEST Pendulum begins to swing back to full–service travel agents By Jay Cook Industry and commerce always used travel agents for their business travel, but with the advent of the Internet and the creation of Web–based, cut–price– travel companies such as Travelocity and others, agents have been abandoned. The benefits to companies are relatively obvious, low–price, no–frills travel. The down side hit the travel agents first. Airlines found they could save the commission they traditionally paid to travel agents by dealing directly with the travel public via their Web sites. In addition, the big online travel companies demanded lower prices for their clients. These on–line travel agents make their money from advertising and related commissions from car hire, hotels and cruise lines. This has caused the corner travel companies to systematically close down and die. The pendulum is beginning to swing back a little to full–service travel agents for the business sector. Now, after some experiences with employees booking their own travel, companies are realizing that the service offered by a travel agent can save money and be a significant asset to their bottom line. Let’s consider the pros and cons of each method to book some business travel and relate it to “Murphy’s Law” of what can go wrong. It’s when things go wrong, or you need a change of plans, that highlights the benefits of a good travel agent and the disadvantages of “on–line cheap travel.” The lowest price, no–frills travel means exactly that. l Generally, the lowest price means that the ticket is non–transferable and not refundable. We know that a business manager often has to change a schedule. Sometimes even getting back to the airport early will not allow a traveler to switch to an earlier flight to get home. Late arrivals to the airport are typically met with a blank stare from the airline. l Bad weather frequently impacts travel in winter. Under these circumstances the airline is not responsible for any compensation, alternate travel or assistance with hotels for an unscheduled hotel stopover; you are on your own. l When booking a flight and hotel online giving credit–card details, you are immediately billed, even if your flight is weeks or months into the future. l How much time does an employee spend on the Internet reviewing the endless options? Then when he finds one that fits the schedule, there is no time to get approval of travel plans or ponder options. Wait minutes and the price will change. How does a full–service travel agent differ from this scenario? l Air–travel tickets can be held for 24 hours by the travel agent while the employee gets approval for the travel cost from a supervisor. Booking online, is commit buy or lose. l Hotel bookings are not pre–billed, you pay the hotel when you stay. l When things go wrong, there is a 24/7, toll–free 800–number to contact for help for any facet of your travel. l The travel agent can get the same or better prices than the Web– based companies. l Get regular reports of the company travel. Riverside National pick up BBN 11-27-06 page 3 FULL COLOR Charlie Brown pick up BBN 1-08-06 page 5 Jay Cook is manager of Atlas Travel, www.atlastrav, a full–service agency, in Melbourne. JANUARY 8, 2007 Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 7 BBN DIGEST Florida Tech student idea well received at conference Michael Adderley, a Florida Tech senior and electrical engineering major from Nassau, Bahamas, has won third place and a $1,500 cash prize in the National Collegiate Entrepreneurs Organization (CEO) annual Business Idea Pitching Contest held as part of the annual conference. Adderley’s winning pitch is also his senior–design project, mandatory for graduation and a bachelor’s degree. The project, “interact,” is a wireless device to provide an instructor with continuous and interactive classroom feedback. The system contains a receiver, software and a TV remote–like transmitter. For example, the professor in a physics class of about 50 students wants to know how well the students understand the lesson. The professor asks a multiple– choice question with four answer options. Students can press A, B, C or D on their personal transmitters. The receiver accepts the signals and the software displays the result in a pie chart. “Studies show that a system such as this can increase class participation and enhance learning,” said Adderley. Carolyn Fausnaugh, Florida Tech assistant professor of strategy and new ventures, said that Adderley worked very hard at the local business idea generation pitching contest held twice each year at Florida Tech. “He took what he learned from the judges of the local competition, reworked his pitch and practiced extensively,” she said. “He also sought out experts at the national conference who continued helping him work on his pitch. He was a credit to the university.” The CEO is the premier global entrepreneurship network serving more than 500 colleges and universities. ABI new ads emailed use #3 BCC offers study–abroad program Data Doctors pick up BBN 12-25-06 page 2 BREVARD BUSINESS NEWS / 8 Brevard Community College will host “Europe at Leisure,” a 15–day study–abroad trip July 16–30. The price is $3,026 for individuals age 23 and under, and $3,466 for travelers age 23 and older. Participants will learn about England, France, Switzerland and Italy, and can earn three credits in humanities by combining the BCC classroom experience with the two–week trip abroad. A $95 registration fee must be received by March 1. Payment in full is due April 1. For a description of the program, prices, dates, itinerary and a photo album, visit www.brevardcc.edu/studyabroad/. To request an application for the program, call Cindy Donahue at 433–5657 or Phil Simpson at 433–5194. ERA pick up BBN 1-01-06 page 2 Call Adrienne Roth at 951-7777 for Advertising Information Bright Star Center to host classes Hospice of Health First’s Bright Star Center for Grieving Children and Families is offering a group class for youngsters ages 3 and 4, and their caregivers who have lost a significant person in their lives. The group classes will begin on Tuesday, Jan. 9, and run for four consecutive Tuesdays, from 9:30 to 11 a.m. The goal is to help the parent/caregiver become comfortable supporting their grieving child through activities, play and talking. “Death can be a traumatizing experience for children and their surviving parents. Young children relate best to those adults who care for them and our goal is to help those adults help their children get through the grieving process,” said Cynthia Koppler, director of the Bright Star Center for Grieving Children and Families. Space is limited to four families. For more information or to register, call the Bright Star Center at 733–7672 or 952–0494. The Bright Star Center is at 300 E. New Haven Ave. in Melbourne. JANUARY 8, 2007 BBN DIGEST Parrish Web site earns eHealthcare recognition TITUSVILLE — Parrish Medical Center was recently notified that its Web site, www.parrishmed.com, earned a 2006 eHealthcare Leadership Platinum Award for Best Site Design. Sites receiving the 2006 eHealthcare Leadership Awards were selected from more than 1,100 entries. One–hundred individuals familiar with health care and the Internet judged the entries. Parrish Medical Center enlisted the expertise of Caxiam Group, a Web–development group based in Winter Park, Fla. “The utmost challenge for us creatively was to accurately convey an online environment similar to the hospital environment PMC offers its patients. Therefore, it was imperative for our design to mirror the hospital’s philosophy that environment plays an integral role in the healing of the mind, body and spirit,” said Eric Sharp, director of design and co– founder of Caxiam Group. “What’s clearly evident this year is the number of outstanding sites,” says Mark Gothbert, eHealthcare Leadership Awards chairman. Winners of platinum, gold, silver and distinction awards represented 17 industry classifications from hospitals and health systems to pharmaceutical firms and online health companies. Awards were given in 12 different categories: Best Site Design, Best Interactive, Best Health/Healthcare Content, Best e–Business, Best Care/Disease Management, Best Rich Media, Best Staff Recruitment, Best Quality Communication, Best Community Benefit Communications, Best overall Internet Site, Best Intranet Site, and eHealth Organizational Commitment. Judges looked at how sites compared with others in their organization’s classification. They also reviewed sites based on a proprietary multi–point standard of Internet excellence. The eHealthcare Leadership Awards program was developed and first presented seven years ago by eHealthcare Strategy & Trends, a leading Internet resource published by Health Care Communications of Rye, N.Y. Look who’s smart HealthFirst still waiting for approval Will be surfer, green turtle or dentist With Health First Health Plans, C.J. and his family enjoy: • 20% lower premiums than other area plans* • Low or no copayments • Access to more than 750 of Brevard’s board-certified physicians, including specialists • Doctor visits – even to network specialists – with no referral • Customer service that’s personalized and local Dr. Elder appointed to Logistics Society post Dr. Catherine Elder of Florida Tech was named vice president of communications for the International Society of Logistics (SOLE). The appointment was made at SOLE’s annual conference in Washington, D.C. She is director of Florida Tech’s University College Extended Studies Division at Hampton Roads in Fort Eustis, Va. “Catherine Elder is the consummate educational professional. She is an asset to University College and the entire Florida Tech community. We admire her tireless energy and dedication to academia,” said Dr. Clifford Bragdon, dean of University College. Founded in 1966, SOLE is a nonprofit international professional society devoted to scientific, educational and literary endeavors to enhance the art and science of logistics technology, education and management. Membership is open to individuals and companies working, studying or interested in the career fields of logistics technology, management, engineering, education, product support and physical distribution. Additionally, Dr. Elder was appointed to the Learning Technology Advisory Committee of the State Council of Higher Education for Virginia. As a committee member, she will assist the council with technology–enriched teaching and learning initiatives. The appointment was announced by Daniel LaVista, the council’s executive director. JANUARY 8, 2007 For more information about the smart choice for health coverage, contact your insurance agent or call us today at 321.434.4343. Smart Plan. Smart Price. 321.434.4343 • 800.716.7737 www.healthfirsthealthplans.org *Based on comparable benefits from other area plans as filed with Florida’s OIR. 1136 (9/06) Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 9 BBN BUSINESS ‘Modern Healthcare’ names PMC as national winner of Spirit of Excellence Award for service to patients and families; outpatient campus in Port St. John one of first LEED–certified care facilities By Ken Datzman TITUSVILLE — Parrish Medical Center recently built an area on the first floor of its four–year–old facility to showcase notable achievements the organization has accomplished. The national honors have been coming at a good pace. The trophy room begins to tell the story of how PMC has cultivated a loving–care culture and service– driven environment at the 210–bed facility under the hand of President and CEO George Mikitarian and the board of directors. In 2006, PMC was voted America’s No. 1 Healing Hospital by the Baptist Healing Trust of Nashville, Tenn. The Titusville hospital also was honored with the first national Discovery Award from Healthcare Design magazine and the Starizon Group. Additionally, PMC has been involved in the Center for Health Design’s Pebble Project, the first national effort to scientifically study and measure the impact of hospital design on health care, a cutting–edge undertaking. “We are definitely scaling new heights under George Mikitarian’s leadership,” said longtime educator Dr. Patricia Manning, vice chairperson of the PMC board of directors and a resident of North Brevard for nearly 50 years. “He is a true leader; a visionary who looks to the future and gets people to rally behind him. I am very excited about our hospital and the honors we have received.” Adds Billie Fitzgerald, who was appointed to the board in 2002 and is a 38–year Titusville resident: “I am proud of this hospital and everything it’s doing for the community. George is an outstanding leader. And employees like Natalie (Sellers, director of communications and service excellence) have worked hard to compile information in order for us to be considered for these honors. It’s been highly rewarding being on the board.” A nine–person board of directors governs PMC. Members serve four–year terms. Three directors are appointed by the county and three by the city, with three appointed jointly by the two entities. A few weeks ago, “Modern Healthcare” magazine named PMC the national winner of its 2006 Spirit of Excellence Award in the service category. The award has been presented for 14 years. “Modern Healthcare” is the nation’s leading weekly health– care business magazine. It presents the award with co–sponsor Sodexho. Awards are given in five categories: Service Spirit, Quality Spirit, Community Service, Team Spirit, and Compassion, Accountability, Respect, Enthusiasm and Service, or CARES. “This is a significant award coming on top of our most recent honor by the Baptist Healing Trust,” says Maureen Rupe, PMC board member. “Service is the cornerstone of our mission. We are reaching out to the community and an example is the new outpatient facility in Port St. John. We have an advisory panel there made up of community leaders (with input from leaders in Canaveral Groves as well). This whole experience has encouraged them and made them enthusiastic about health care.” Mikitarian said PMC was notified a month or so ago that it was a finalist for the Spirit of Excellence Award. The winners were announced the third week in December. One day Mikitarian walked into his office to check his mail. “E–mails started coming from around the country offering congratulations,” he said. “We were very excited. This is the magazine’s highest honor. From the day our hospital opened every person and program has been designed to bring a new level of service to the community.” He says the PMC success story is a community–wide effort involving many organizations. In an article in the Dec. 11 edition of “Modern Healthcare,” Spirit of Excellence judge Larry Higgins, vice president of a medical center in Ashland, Ky., said of PMC: “The multifaceted approach they’ve taken was impressive to me. It just wasn’t a department that was pushing this service–excellence agenda. It seemed to be an organizational effort.” Higgins was joined by three other judges on the panel. Referencing the $80 million from–the–ground–up building that in 2002 replaced the old PMC, “Modern Healthcare” wrote: “The new building met the center’s goal of achieving the 93rd percentile in patient satisfaction, as ranked by Professional Research Consultants, while 92 percent of employees in a Baptist Healing Trust survey said the organization places a high importance on loving care, well above the survey–wide average of 74 percent.” The patient–satisfaction score puts PMC in the top 5 or 6 percent of hospitals nationwide. PMC’s employee–satisfaction survey, also conducted by PRC, is even higher, around 94 or 95 percent. Another PMC board member, Jerry Noffel, who was appointed in 2000, says he has been in a number of hospitals around the nation, both as a patient and business operator. “The best care I have ever received was at Parrish. And I don’t know if they BREVARD BUSINESS NEWS / 10 BBN photo — Adrienne B. Roth ‘Modern Healthcare’ recently named PMC as national winner of its Spirit of Excellence Award for Service. Over the past few years, PMC has earned a number of national honors in various health– care competitions. PMC board members say they are very proud of the hospital’s growing visibility. PMC built an area in the hospital to showcase its awards and honors. From left, board members are: Dr. Patricia Manning, Billie Fitzgerald, Maureen Rupe and Jerry Noffel. knew I was a board member or not. You could place these nurses in any hospital in the nation and they would do an excellent job. I found their care to be remarkable.” Noffel is a retired partner of a free–standing group of ambulatory surgery centers. Before that, he was a hospital executive in Lexington, Ky. According to an independent analysis by the Florida Organization of Nurses, PMC has one of the best nurse–to–patient ratios in the state. “So this is a great place for patients to receive care as well as nurses to work,” Mikitarian said. He adds, “It’s a great work environment for nurses, which helps improve morale, which in turn, improves retention. And when you improve retention you have a better chance of providing consistent care and that improves quality.” In Port St. John, PMC is building a 75,000–square–foot outpatient campus. It is one of the first LEED–certified health–care facilities in the nation. LEED stands for Leadership in Energy and Environmental Design. The program, created by the nonprofit U.S. Green Building Council, is a model of development and the environment working hand–in–hand. The facility is scheduled to be completed around June 2007, Mikitarian said. The advisory council in Port St. John named the facility, helped determine which programs and services would be offered, and met the physicians during the recruiting and hiring process. “It’s been a collaborative effort as our organization has reached out to really provide the most significant health–care presence Port St. John has ever known, and it’s because of our board’s leadership,” Mikitarian said. “They felt the responsibility to provide the same quality of care at PMC to the people in Port St. John.” Call Adrienne Roth at 951-7777 for Advertising Information JANUARY 8, 2007 BBN BUSINESS Palm Bay Community Hospital set to begin ambitious $68 million construction project — 127,000–square–foot expansion to include 40 private beds; positions itself for growth; 36,000 ER visits a year By Ken Datzman PALM BAY — The hospital that serves the largest city in Brevard County is about to embark on a $68 million construction project that will include the addition of 40 private inpatient beds, a shelled–in third floor for a future 40–bed expansion, and a much larger food service and cafeteria area. Palm Bay Community Hospital, which opened in July 1992, will undergo a 127,000–square–foot expansion, exactly doubling the facility’s size. The city has more than 104,000 residents and is experiencing rapid growth. Palm Bay topped the 100,000 mark this year. The city’s new marketing slogan is, “A Perfect Place to Grow.” When the 40–bed addition is completed, Palm Bay Community Hospital will have a 100 bed count. “We really think it will be a 300–bed hospital at some point and we’ll have all the ancillary services to support it, too,” says Gail Schuneman, president and chief operating officer of Palm Bay Community Hospital, one of three hospitals in Brevard operated by Health First Inc. “When we did the master plan we designed it with that in mind, putting in the appropriate infrastructure so we could bring on the next phases.” Schuneman designed and opened the rehabilitation department at Palm Bay Community Hospital. At the time, she was with Health First’s Holmes Regional Medical Center in Melbourne. She ran HRMC’s rehabilitation department. The Palm Bay Community Hospital campus covers 50 acres on Malabar Road. Three years ago the hospital purchased 10 acres to the east, making the campus 50 acres. “We go right to the Palm Bay line,” she said. The hospital has brought on new services and invested in technologies to keep pace with the city’s population growth. “For example,” said Schuneman, “we started the Health First Physicians initiative at the hospital. We now have five primary– care physicians, three internal–medicine doctors and two family practitioners, in addition to two general surgeons and a gastrointestinal physician. We are recruiting a second GI, too. The new doctors have really helped to serve the population of Palm Bay.” Currently, the expansion project is in the final permitting stages with the City of Palm Bay and the St. Johns River Water Management District. Construction bids have gone out and are under review, she said. “My plan is to go to the board of directors of Health First in January with the final report before we begin to build. Of course, this will be based on having all the permits in hand, and I feel comfortable that we will have them.” The estimated completion for the expansion is 2009. Business has been strong at her hospital. The 60 beds are filled. “Actually, we’re at 102 percent capacity. We’ve done some creative things to make it work. Although there is some seasonality, we’re generally busy year–round. The hospital was over 100 percent capacity all summer,” said Schuneman, who chairs the Brevard Workforce Development Board Inc. Jennifer McCarthy, Palm Bay Community Hospital vice president, says the facility handles some 36,000 emergency room visits a year. “To put that in perspective, Holmes (a 514–bed facility) did about 48,000 last year. For a hospital our size, 36,000 is a very significant number. On average, 100 people a day visit the ER.” “We have a very efficient team,” adds Schuneman. “Those 36,000 ER visits cover the gamut, from treating fractures and heart attacks to seeing babies and toddlers and taking care of patients with minor things, too. But we don’t see trauma patients because they go to HRMC.” The hospital is adding 10 observation beds next to the emergency department, Schuneman said. “They will be for patients who are at the hospital for up to 23 hours.” Roughly 350 people work for Palm Bay Community Hospital. Of that number, about 100 are nurses, said McCarthy. “I believe we have one of the lowest vacancy rates for nurses in the state. We are at 2.4 percent right now for nursing openings, and that’s almost unheard of in Florida. Actually, we have very little turnover in all of our departments. That is one of the reasons we have been able to handle the capacity issue. We have a very dedicated team of associates.” The construction will include: l Two new special–procedure rooms for expanded gastrointestinal laboratory JANUARY 8, 2007 BBN photo — Adrienne B. Roth The Palm Bay Community Hospital expansion will bring the facility to 100 beds. The Health First– owned hospital is meeting the needs of a fast–growing community. More than 104,000 people live in Palm Bay, the county’s largest city. Gail Schuneman, right, is president and COO of Palm Bay Community Hospital. Jennifer McCarthy is vice president. capability and future services. l A shelled–in area for an additional 12–bed intensive–care unit. The current ICU has eight beds. l The relocation of the dialysis department, main entrance, energy plant, and a backup generator. l An expanded food–service area “that is greatly needed,” says McCarthy. “Right now, we are working out of 685 square feet. That is our kitchen. Presently, most of our food is brought to the hospital from HRMC ready to serve. With the expanded capability we will be able to prepare our food in a fully functioning kitchen, for the most part. We may do some bulk economy–of–scale things at HRMC.” Palm Bay Community Hospital recently finished a fourth operating–room suite designed to help with the significant increase in surgical procedures. The hospital also added a 64–slice CT scanner. “We have upgraded our technology to include a new CT scanner. It’s a wonderful addition in the world of radiology. A scan can be performed in about 13 seconds with 3D images,” Schuneman said. The hospital is planning an eight–bed expansion of the William B. Childs Hospice House. The project is expected to be completed in May 2008. “It will be a 16–bed facility when the work is finished,” Schuneman said. Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 11 BBN EVENTS Space Coast Pops to open season Jan. 6 Junior Achievement pick up Junior Achievement BBN use new whichever one one you want The Space Coast Pops Orchestra will perform its first program of the 2007 Subscription Series season at 2:30 p.m. on Saturday, Jan. 6, at Merritt Island Baptist Church, SR 520 and Courtenay Parkway. The program is titled “Richard Hayman Returns.” The concert will feature the artistry of Hayman and his harmonica. Hayman is a noted composer, arranger, soloist, entertainer, humorist and conductor. He was with the Boston Pops music arranger for 25 years, and later with the St. Louis Symphony. The program will include many of his arrangements of classics by major composers of classical and contemporary music. Selection will range from “La Vie Parisienne” to “Back Home in Indiana” and “Strike Up the Band.” Single reserved tickets are $30, $25, $20 and $12. Admission is $3 more at the door. For the four concert Subscription Series, admission is $110, $90 and $70 for reserved seating, and $50 for general admission. Call 632–7445 for ticket reservations and further information. This event is sponsored by Brevard County Board of County Commissioners, Brevard Cultural Alliance, the Boeing Co., Northrop Grumman Corp., Imperial’s Hotel and Conference Center, Bell South Real Yellow Page and individual donors. Rhonda Patrick to perform in Melbourne add Call for information on how you can help and phone number 636-1000 Florida Tech’s WFIT 89.5 FM and the Brevard County Parks and Recreation Department will present “Random Acts of Music” from 3 to 6 p.m. on Saturday, Jan. 6, at Wickham Park in Melbourne. The concert is free of charge. Rhonda Patrick and her classic rock band “Flashback” will entertain. The group includes John Merritt on bass, Tom Flannery on lead guitar and vocals and Bruce Luther on drums. Patrick is a vocalist who plays the keyboard and guitar Auditions for ‘Chorus Line’ set Surfside Playhouse in Cocoa Beach will conduct auditions for “Chorus Line” on Sunday and Monday, Jan. 7 and 8. The auditions are at 7 p.m. The musical, directed by Anthony Mowad, will be presented March 2 to 18, at Surfside Playhouse. Surfside Playhouse is at 300 Ramp Road. Call 783–3127 for more information. Administrative professionals to meet The Central Brevard Chapter of the International Association of Administrative Professionals will meet at 5:30 p.m. on Tuesday, Jan. 9, at the Courtyard by Marriott in Cocoa Beach. Dr. Richard Ford, research professor in Florida Tech’s Computer Sciences Department, will speak on computer viruses. The Courtyard is at 3425 N. Atlantic Ave. The event is open to the public. The registration deadline is Jan. 8. E–mail Debbie Carter at [email protected] or call 426–3003. Regular chapter meetings are the second Tuesday of each month. ‘Cool Sounds of Swingtime’ set Call for information on how you can help 636-1000 BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 951-7777 for Advertising Information The Swingtime Jazz Band will present “Cool Sounds of Swingtime,” a concert set for 7:30 p.m. on Tuesday, Wednesday and Thursday, Jan. 9, 10 and 11, in the Melbourne Auditorium, 625 E. Hibiscus Blvd. Doors open at 6:30. Swingtime is a 20–member ensemble. The program will include the sounds from the Big Band Era plus new selections that feature some of Swingtime’s outstanding soloists. Len Fallen, a popular club and lounge performer, will sing a number of “cool” classics including “Star Dust” and “Moonlight in Vermont.” Admission is free but having a ticket will ensure you seating. Call 724–0555 for ticket locations and further information. The program is sponsored in part by the Board of County Commissioners, the Brevard Cultural Alliance and the City of Melbourne. JANUARY 8, 2007 BBN EVENTS Non–Fiction Book Club to meet at B&N The Non–Fiction Book Club will meet at 7 p.m. on Thursday, Jan. 18, at Barnes & Noble in West Melbourne. The store is at 1955 W. New Haven Ave. The club features titles centering on current events and social science areas. The January selection is “Failed States” by Noam Chomsky. This event is free of charge and open to the public. For more details, call 726–8817. National Safe Child Symposium Jan. 18–19 The Yellow Umbrella Exchange Club Child Abuse Prevention Center will host the first National Safe Child Symposium. This event will be held Jan. 18 and 19 the Doubletree Hotel Oceanfront in Cocoa Beach. Yellow Umbrella has invited keynote speakers Joseph Sammartano, founder of MySafeKids.org, and Connecticut child–advocate judge Charles Gill. National presenters will include: Dr. Murray Straus, Family Research Laboratory; Dr. Robert Fathman, EPOCH USA; Claire Reeves, founder, Mother’s Against Sexual Abuse; Dr. Ronald Stephens, director, National School Safety Center; and Jack Levine, founder, 4generations Institute. Child welfare and social– service professionals, community agencies, parents, and educators are encouraged to attend the event. Registration is $215. Registration is available at www.yellowumbrella.org. Sponsorships and vendors are needed. Call the Yellow Umbrella at 394–7179. Surfside Playhouse pick up BBN 1-01-07 page 12 Snow Fest at Fox Lake Park Feb. 3 Snow is coming to the region during the Brevard County Parks and Recreation Snow Fest 2007. Snowfall is expected Feb. 3, between noon and 5 p.m. at Fox Lake Park, 4400 Fox Lake Road, west of Titusville. Admission to the event is $5 and includes a romp in the snow, rock–climbing, inflatables, a make–and–take craft, class demonstrations and a family resource area. There is no fee to watch the fun. Food vendors will be available. Attendees should bundle up and bring their mittens. For details, call 264–5105 in North Brevard, 633–1874 in Central Brevard, or 255–4400 in South Brevard. Learning about the mortgage process A class that helps students learn the process of securing a mortgage and buying a house will be held March 12 from 5:45 p.m. to 8:45 p.m., at the Brevard Community College Melbourne campus, 3865 N. Wickham Road. The class, “Taking the Fear Out of the Mortgage Process,” will teach potential home buyers how to improve their credit report, the types of mortgages that are available, how to review a broker package, home inspections, termite inspections, surveys and how to anticipate the unexpected. Another class, “Reverse Mortgage,” will be held 6:30 p.m. to 8:30 p.m., Feb. 12. It defines a reverse mortgage, how it works, property taxes, homeowners insurance, the costs involved and what happens to the property at the owner’s death. The cost is $20 for each class. For more information, call 433–7500. BCC offers unique dance class Step Afrika!, a unique dance tradition created by African–American college students, will be offered at 10 a.m., March 20, at the Maxwell C. King Center for the Performing Arts, 3865 N. Wickham Road, in Melbourne. The special art form, which is presented by the King Center Educational Theatre Program, uses the body as an instrument to create intricate rhythms and sounds through a combination of footsteps, claps and spoken word. The class is a live presentation of the stage show, including a visit with the dance troupe following the performance. The cost to attend is $25. Call 433–7500 for more details. JANUARY 8, 2007 Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 13 BBN DIGEST Look to... Lookto... to... Look Look to... Staffers benefit from single–room design for baby care, UF survey says Look to... By Julie Frey b i ... totgrow your business 300 North Drive - Melbourne 13,250 sq.ft. - Available Immediately COLOR pick up BBN 12-11-07 page 15 NEW PHOTO Rockledge Business Park From 3,024 to 16,974 sq.ft Office / Flex Space From 13,400 to 30,150 sq.ft. Dock High Space Neonatal intensive care units designed with single–family rooms not only increase patient privacy but also boost staff satisfaction and reduce stress, according to a University of Florida study. The study explored the implications of the single–family room design when compared with open–bay, double–occupancy and combination configurations at 11 hospitals nationwide. The single–family room design has separate rooms for each infant, while the open–bay unit has one large room with all the infant stations side–by–side. Typically, staff working in an open–bay unit believe their jobs will be more difficult and they will spend less time with patients if their unit is redesigned as a single– family room unit, said Debra Harris, UF interior design assistant professor who was principal investigator for the study. This is because the open–bay unit allows the staff to see all patients and to have ongoing contact with other staff in the unit. “However, once the unit switched to the single–family room, we found the opposite to be true. Staff noticed the obvious benefits of the private rooms for the patient and family,” Harris said. “At the same time, the staff were able to rely on technology to assist them in keeping abreast of their patients’ health. Staff reported lower stress and higher satisfaction in the single–family room units.” The study revealed many benefits to the single–family room design, but surprisingly, found a relatively low increase in the cost to construct a new unit at an existing or new hospital. “There was a mere 3 percent increase in the first construction costs for the single–family room design. We thought it would be greater,” Harris said. The study looked at Level III NICUs, which care for the most acute babies needing the most specialized care. Researchers employed five methods to compare the units, including space allocations, construction costs, staff preferences and perceptions and occupant behaviors. The study was published in the October issue of the “Journal of Perinatology.” Other researchers involved include Mardelle Shepley of Texas A&M University, Robert White of Memorial Hospital in South Bend, Ind., Kathleen Kolberg of the University of Notre Dame and James Harrell of the Harrell Group in Cincinnati, Ohio. Previous research on single–family room units is limited. Harris views this study as a preliminary, comprehensive effort to generate future in–depth research. Researchers were unable to obtain sufficient data to compare the impact of room design on the health of the infants, but a future study will include data on weight, days on ventilation, head circumference, hospital–acquired infections, length of stay, etc. “This study presents an agenda for further research. In addition, it can be used as a tool for hospitals to determine if their NICUs should or can be designed as single– family units,” Harris said. “For those renovating existing space, this may prove challenging. But for new units, it is an option that should be considered.” Space Coast Wine Opener a success Perimeter Center John Rodes & Eau Gallie Boulevard 9,934 sq.ft. and 6,696 sq.ft. 1/4 mile to I-95 - Excellent location high visibility Contact Bruce Ingram for information at 723-3400 CIA Developers 4320 Woodland Park Drive West Melbourne, FL 32904 Developers of Quality Business and Industrial Facilities BREVARD BUSINESS NEWS / 14 The recent Space Coast Wine Opener at the Henegar Center in Melbourne was a big success. The event was a benefit for the Cystic Fibrosis Foundation and featured wine–tasting stations by local wine shops, distributors and wineries. The program also included a silent auction and other activities. The benefit raised almost $4,500 for the Cystic Fibrosis Foundation. American Express sponsored the event. The vendors included: PRP Wines, Wild Oats, Apple Barrel Gifts, Sunseed Co–op, Basil Leaf Cafe, EG Banks, The Produce Place of Suntree, The Crowne Plaza–Melbourne Oceanfront, Savor the Moment’s personal chef Sharona Sommer, Indian River Soap, Every Body Massage, BlingKitty, The Body Shop at Home, Stampin’ Up! and Longaberger Baskets. Florida Tech introduces fast–track master’s program Florida Tech undergraduates majoring in aeronautics, who achieve a grade–point average of 3.4 or better after completing at least 35 Florida Tech credit hours, may enroll in up to two graduate courses, which may apply to both degrees. Students must earn at least a “B” grade in the two courses in order to apply the credits to a master’s degree. Students can apply to their College of Aeronautics master’s program of choice after completion of the sixth semester of undergraduate work and fill out a fast–track application. Requirements for the Graduate Records Examination, letters of recommendation and tests for those speaking English as a second language are waived. For more information, contact Professor Nat Villaire of the College of Aeronautics at 674– 8120, or at [email protected]. Call Adrienne Roth at 951-7777 for Advertising Information JANUARY 8, 2007 BBN DIGEST Florida researchers find new chink in a ‘superbug’s’ armor By Stu Hutson Infections from drug–resistant forms of Staphylococcus bacteria are skyrocketing and have even recently made headlines by debilitating some of the NFL’s toughest players. Tools to fight these bugs are few, but now University of Florida researchers have used cutting–edge genetic analysis to find a new weak spot in this “superbug’s” armor. The weak spot is a specialized enzymatic process responsible for producing folate. Among humans, folate is best known for being an essential part of a pregnant woman’s diet. This is because folate plays an essential role in cell division. Humans can’t produce folate, so we get it by eating leafy green plants. Bacteria can perform this process, however. This means that the folate manufacturing process within a bacterium is the perfect target for drugs that stop pathogens from growing and spreading–because that drug won’t harm humans. “The problem, of course, is finding the enzymes within that process you want to target,” said Valérie de Crécy–Lagard, UF microbiologist and lead author on the research, which appears in the Dec. 8 issue of the “Journal of Biological Chemistry.” There are millions of chemical reactions that drive the functioning of a cell, she said. Finding the right one is akin to finding a needle in a haystack. However, the researchers didn’t have to look using arduous lab experiments. Instead, Crécy–Lagard used a method known as comparative genomics. For years, researchers around the world have been filling a computer database of bacterial genetic knowledge. By digitally comparing the genetic makeup of more than 100 bacteria, the researchers were able to deduce which gene was responsible for many of the enzymes that produce folate–and thus were able to track down a new enzyme to target for an antibacterial attack. “This process is far from over, however,” Crécy–Lagard said. “We now have to find the best way to attack this new target–and that could take years.” Nonetheless, the resulting antibacterial could one day prove vital, said Dr. Kenneth Rand, a professor of pathology, immunology and laboratory medicine at UF’s College of Medicine. “These pathogens seem to keep adapting to everything we can throw at them,” he said. “The bacteria have the opportunity to change in every person that becomes infected. There are a countless number of Staph strains out there. Tomorrow, there are only going to be more.” A 2005 study from Vanderbilt University Medical Center found that nearly 10 percent of children in the U.S. carry drug–resistant Staph bacteria in their noses. In 2002, only 1 percent carried the germ. The bug is only harmful, however, if it encounters an open cut or other vulnerable area on the body. This makes it especially dangerous in hospital and locker–room settings. “We do not need to think only about Staph, though,” Crécy–Lagard said. “These same enzymes are found in many other harmful bacteria, which could mean that what we design to attack this target could be a more universal antibiotic.” In fact, the enzymatic target is shared by more than 40 other known pathogens. “Comparative genomics allowed us to find a very effective target,” Crécy–Lagard said. “This is a powerful tool that lets us dissect pathogens from the genome up. In the future, many new drug targets are going to be found this way.” “Where Mediterranean Elegance Comes to Brevard” San Marino Estates Suntree area's newest and most unique gated subdivision offering Newton pick up BBN Luxurious mediterranean flair 1-01-07 Lot prices start as low as $210,000 page 15 Hold or build on your timeline without restraints or forced scheduling FULL COLOR Lot sizes from .22 to .56 acre Most lots provide lakeview or nature preserve view for optimum privacy Select your own builder to design a “Dream Home” 10% deposit reserves your lot for closing Fall 2007 95% bank financing available Proudly offered by 321.751.6850 321.427.2102 Brenda Boren Kristine Brubaker Visit our website www.SanMarinoFL.com for more information ‘Famous musicians’ at Justice Center Palm Bay artist Richard Jachimecki is showcasing an exhibit of his work at the Moore Justice Center in Viera. The collection of work expresses Jachimecki’s love of music. His exhibit includes such greats as Louis Armstrong, Ray Charles, John Coltrane, Miles Davis, Jerry Garcia, Dizzy Gillespie, Billie Holiday, Bob Marley and Charlie Parker. Jachimecki credits memories of his “mother painting and drawing in his early life, as she had aspirations of becoming a commercial graphic artist, something that fell to the wayside with work and raising a family of five children.” He currently works in acrylics, pastels, graphite and colored pencils, trying to match emotion to media. When the mood of the piece is especially “strong,” he finds himself leaving it in a “raw” finish to convey that particular emotion, something he had noticed in pieces by Michelangelo. Jachimecki works on his own creations along with taking private commissions for portraiture, using clients’ personal photographs to capture moments. The subjects have ranged from single persons, family composites and pets to motorcycles. His work will be on display through April 19. The Moore Justice Center is at 2825 Judge Fran Jamieson Way. The collection is on the third floor. For more information, contact Lynne Brezina at Brevard Cultural Alliance. Her number is 690–6817. JANUARY 8, 2007 CAG pick up BBN 1-01-07 page 6 www.cag-architects.com Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 15 BBN DIGEST Health First, American Lung to conduct clinic Health First Cape Canaveral Hospital and the American Lung Association are co– sponsoring Freedom from Smoking, a six–week course to help smokers break the habit through behavioral and support–therapy techniques. “One in four Americans smoke,” said Rochelle Anderson, pulmonary–rehabilitation coordinator and certified Freedom from Smoking facilitator. “It’s important to break the habit, as smoking causes nearly half a million deaths in the United States each year.” Beginning Jan. 9, the clinic will meet every Tuesday from 6 to 8 p.m. Meetings will be held in the fitness classroom at the Merritt Island Pro–Health & Fitness Center, 255 Borman Drive, Merritt Island. The cost to attend the workshop is $45 per person. For more information or to register, contact Cape Canaveral Hospital at 868–8300. To register online, visit www.health–first.org; go to the health–information section, click on “events calendar,” and then “register online.” Swingtime Jazz Band to perform Jan. 12 The Swingtime Jazz Band will present its “No Sno” Ball from 7 to 10 p.m. on Friday, Jan. 12, in the Melbourne Auditorium, 625 E. Hibiscus Blvd. Doors will open at 6:30 p.m. This is a new time for the event. The Swingtime Jazz Band plays music from the Big Band Era that is popular with all generations. The band features 17 musicians, two vocalists and a leader. In addition to swing music, it plays contemporary jazz, rock, cha–cha and other selections. Admission is $5 when tickets are purchased in advance at radio station WMMB, Marion Music and Honor America, all in Melbourne. They are $6 at the door. Call 724–0555 for further information. Clevens pick up BBN 12-25-06 page 15 Florida Tech grads commissioned in Army Three members of Florida Tech’s Panthers Battalion were commissioned as second lieutenants in the U.S. Army in mid–December. The cadets also received their bachelor’s degrees. Jonathan Logan of Columbia, Md., earned a degree in psychology and will join the Military Intelligence branch. Michael Walker of Great Falls, Va., earned a degree in management information systems and also will join Military Intelligence. Micah Walker of Sherwood, Ore., earned his degree in biology and is joining the Chemical Corps branch. Veterans Business Network to meet The Small Business Development Center will host a Veterans network social on Wednesday, Jan. 24, from 5 to 7 p.m. at the BCC Melbourne campus (building 10, room 112A). The Veterans Business Network of Central Florida is designed to provide a forum where veterans can learn about business experiences and opportunities from each other. To register call 433–5570 or e–mail [email protected]. Doctors Contact Ronald A. Egoroff Broker/Owner eMail: [email protected] Suntree-Viera Professional Center For Lease 2346 SF 903 Jordan Bliss, Unit 1 Dentists office w/ six exam rooms Perfect space for medical or other professional use. Great location off Wickham near Suntree Elementary BREVARD BUSINESS NEWS / 16 2955 Pineda Cswy., Ste. 122 Melbourne, FL 32940 Phone: 321-255-1080 or 800-898-3490 www.RonEgoroff.com Continued from page 1 older than 60 had a higher rate of death within 30 days compared with patients of younger surgeons. The study did note that the older surgeons did have a lower volume of surgeries. Another study by researchers at Harvard Medical School that was published in the Annals of Internal Medicine last year found that older doctors may be less likely to deliver currently accepted standards of care. It found that problems are less about age than whether doctors are able to keep up with medical advances. The Harvard study was considered significant because it countered the widely assumed notion that physicians with more experience provide better care. Dr. Robert Wachter, professor of medicine at University of California at San Francisco and author of the book “Internal Bleeding: The Truth Behind America’s Terrifying Epidemic of Medical Mistakes,” said he would hate to see a mandatory retirement age for doctors. But, he said patients should assume some responsibility for ensuring their doctors — no matter what their age — are competent. Ask whether surgeons are board certified, Wachter said. But don’t stop there. “I don’t only want to know if they have kept up, but that their hands are steady,” he said. Dr. Sigel, the 71–year–old internist, said that because he isn’t a surgeon, he feels he can practice longer. He said he doesn’t feel old or less skilled than his younger counterparts. He said he believes many of his patients, many of whom are older, find comfort in an experienced doctor. “I like to tell my patients age is not a disease. Age is an event. It’s a number,” he said. Dr. Sigel has also earned the respect of many younger patients whose elderly family members have come to him over the years. John Nale, 37, and a farmer in nearby Kerman, credited Dr. Sigel with saving his life. Eleven years ago, the doctor found a lump on Nale’s thyroid during a routine exam. He ordered follow–up tests, which revealed cancer. Nale is healthy today and said he will continue seeing Dr. Sigel as long as he can. “I believe his experience makes up for anything a young doctor brings to the table,” Nale said. “I pay him for his services because he does a good job,” he said. “I will go to Dr. Sigel until I’m buried or he’s buried.” Call Adrienne Roth at 951-7777 for Advertising Information JANUARY 8, 2007 BBN ADVERTISERS Come Grow With Us! 321-242-2024 www.brevardsymphony.com MAHLER’S HEAVENLY VISION Bach - Brandenburg Concerto No. 3 Mahler - Symphony No. 4 Jan. 20 8:00 PM • King Center THE ORCHESTRA STRIKES BACK BSO pick up BBN 1-01-07 page 8 e understand doing b u w U, C CE #HRISTOPHER#ONFESSORE-USIC$IRECTOR0RINCIPAL#ONDUCTOR CE CU pick up BBN business, Community 12-04-06 Educators Credit Union page 16 wants your business! medium-size or large Music from Star Wars Feb 3 2:00 & 8:00 PM • King Center BSO FUNDRAISER Space Coast Wine & Beer Festival . Whether you’ re a small to At UPCOMING EVENTS ss e n i s At CECU, we offer PURCHASE TICKETS BY CALLING THE KING CENTER 321-242-2219 a full array of services for with a POPS concert by the BSO. Culinary samples from over 35 restaurants Feb 25 businesses like yours, so 5:00-8:30 pm • King Center come grow with 2I¿FLDO+RWHO of the BSO 2I¿FLDO&DU 'HDOHUVKLS of the BSO us as we expand our Performances of the Brevard Symphony Orchestra are sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs and the Florida Arts Council, and the National Endowment for the Arts, and the Brevard County Board of County Commissioners through the Brevard Cultural Alliance, Inc. commercial division. From lines of credit to ACH/Payroll to construction loans and merchant services, we’ ve got it all at CECU. Terrycomm pick up BBN 1-01-07 page 8 Give Jim a call today at 321-637-3205. 321-690-2328 • www.cecu.org JANUARY 8, 2007 Call Adrienne Roth at 951-7777 for Advertising Information BREVARD BUSINESS NEWS / 17 BBN ADVERTISERS We’re green and growing! Something new is beginningParrish to grow in the Port St. Johnnewarea. ad emailed Parrish Healthcare Center at Port St. John is being constructed as a green, environmentally friendly* outpatient centerFULL with COLOR the newest digital imaging equipment available, physician offices and much more. Scheduled to open and be in full bloom in the summer of 2007, we’re changing the landscape of healthcare in North Brevard for the better. For more information, visit www.psjhealthcenter.com. O N E O F HEALTHCARE CENTER A M E R I C A ’ S *Slated to be the first LEED (environmentally friendly design) outpatient healthcare facility in the country. F I N E S T H E A L I N G AMERICAN HEART pick up BBN 11-06-06 page 16 Coastal Health pick up BBN 11-06-06 page 7 Coastal makes connections for life. TATION OF A EDI MB CR U AC VICES SER COMMISSIO N ON s the county’s exclusive provider of non-emergency ambulance services, Coastal Health Systems of Brevard makes important connections every day for the citizens of our community. Since 1988, its staff of trained professionals has safely transported thousands of patients to and from their healthcare providers, playing a key role in Brevard’s medical transportation system. E NC LA A FULL COLOR E N V I R O N M E N T S® FULL COLOR Coastal Health Systems is a truly unique partnership. Operating under the governance of a Board of Directors with members from all three Brevard hospital systems and the oversight of the Board of County Commissioners, Coastal is able to respond to the needs and vision of the county’s healthcare and emergency services professionals alike. Coastal makes connections for life—for residents of Brevard, with its community partners. For information, call 321.633.7050 or visit www.coastalhealth.org. 3EATINGISLIMITEDSOREGISTEREARLYBY VISITINGWWWFOUNDERSFORUMCOM ORCALLING Community partners include: BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 951-7777 for Advertising Information JANUARY 8, 2007 BBN SPECIAL FOCUS Wuesthoff Health System Continued from page 1 in the hospital. The patient then receives smoking cessation and weight–management counseling plus referrals for cardiac rehabilitation before being discharged. “When Doreen came to us we were involved at the time in a lot of clinical research,” Dr. Killeavy, a cardiologist, said. “We were in a number of lipid trials (including the A–to–Z trial and the Prove–It trial) where implementing these drugs early on seemed to indicate reduction in acute events in the hospital and then long– term events.” He adds, “Over the years, the randomized trials came to indicate that if certain individual or group efforts were made to implement four or five core interventions, then mortality would be lower and re– admission would be lower. Physicians are used to doing things individually. But we began to realize, after looking at the numbers in aggregate, that a large percentage of patients being discharged from hospitals across America weren’t fulfilling those standard guidelines, and if implemented, the guidelines would reduce cost and improve quality.” The GWTG program put Wuesthoff on a fast track. According to an analysis of recent government data, Wuesthoff’s cardiac programs topped others in the county when it came to correctly following national treatment guidelines. Both Wuesthoff Rockledge and Wuesthoff Melbourne received very high ratings (95 and 98 percent) for their processes in providing recommended care for cardiac patients. Those figures were based on data from the federal Centers for Medicare and Medicaid Services, which compared heart–care statistics, specifically patients suffering heart attacks or heart failure. All Brevard County acute–care hospitals scored at or above state and national medians in complying with govern- ment and industry standards for treating heart disease. Chantal Leconte, administrator of Wuesthoff Rockledge, says the GWTG program involves a comprehensive team effort. “It requires collaborations between nursing, the physicians and all the performance– improvement people. It takes constant communication and monitoring. But what is special about Wuesthoff is the fact that we took a proactive stance when it came to this initiative. We started the program long before it was a requirement. It is our way of living here. We do it and that is the expectation. Everybody is onboard and I think that is the beauty of our success. We’re very excited about being recognized for the work that we do at the hospital.” Some 3,100 U.S. hospitals, or roughly three–quarters of those in the federal government database, received heart–attack ratings; 3,600 received heart–failure ratings by using core–performance measurements. Additionally, Gannett News Service analyzed the data supplied by the federal government, specifically for cardiac care during October 2004 and September 2005. Both Wuesthoff hospitals — in Rockledge and Melbourne — earned five stars for the percentage of times heart–failure patients received recommended care, putting them in the top 20 percent of hospitals nationwide. “Being in the top 20 percent of all cardiac programs nationwide is a great recognition,” said Jon Oliver, Wuesthoff’s director of cardiology. “Receiving a five–star rating from Gannett News Service was also a nice endorsement to have received.” After one year, the GWTG programs used in hospitals significantly improved care for almost 30,000 coronary artery–disease patients of all ages and sexes, according to research reported at the American Heart Association’s Scientific Sessions in 2005. º9ÕÊÕÃÌÊ}ÌÌ>Ê`ÊÌ°» Webster Ê "ViÊÞÕ½ÛiÊÃiÌÊÞÕÀÊ`ÊÌÊ}ÊL>VÊÌÊVi}iÊ>`Ê}iÌÊÌ >ÌÊ`i}Àii]ÊÌ }Êà Õ`ÊÃÌ>`ÊÊÞÕÀÊ Ü>ÞÊqqÊiëiV>ÞÊV Ã}ÊÌ iÊÀ} ÌÊÕÛiÀÃÌÞ°Ê Ê 7iLÃÌiÀÊ1ÛiÀÃÌÞÊÜÊ>iÊÌ >ÌÊ`i}ÀiiÊ>ÊÀi>ÌÞ°ÊÊ7Ì ÊV>ÃÃiÃÊÌ>Õ} ÌÊLÞÊÜÀ}Ê«ÀviÃÃ>Ã]Ê 7iLÃÌiÀÊ1ÛiÀÃÌÞÊÃÊ>Êi>`iÀÊÊÌ iÊÀi>ÜÀ`Ê>««À>V ÊÌÊi>À}°Ê ÛiiÌÊ iÛi}ÊV>ÃÃiÃÊ>`ÊwÊÛiÊÌiÀÃÊ«iÀÊÞi>ÀÊ`iÃ}i`ÊÌÊ i«ÊÞÕÊÃÕVVii`Êv>ÃÌiÀ°Ê Ê 7iLÃÌiÀÊ1ÛiÀÃÌÞÊÊÜ iÀiÊÀi>ÊÜi`}iÊvÀÊÀi>ÜÀ`ÊÃÕVViÃÃÁÊÃÊÀiÊ Ì >Ê>ÊÌ>}Êi°°°Ì½ÃÊÕÀÊÜ>ÞÊvÊvi° pick up BBN 1-01-07 page 19 À>`Õ>ÌiÊi}ÀiiÃÊvÀÊ7À}Ê*ÀviÃÃ>Ã\ UÊÊUÊ>ÃÌiÀÊvÊÀÌÃÊUÊ>ÃÌiÀÊvÊ-ViVi 3PACE#OAST2EGIONAL#AMPUSES iÀÀÌÌÊÃ>`ÊÎÓ£{{{xää *>Ê>ÞÊÎÓ£xÈÈÇää *>ÌÀVÊÊÎÓ£nÈnx£{ >Ê/ÀiiÊ6iÀÊi>V ÊUÊÇÇÓÓÎ{Îxxn 7EB3ITEWWWWEBSTEREDUSPACECOAST “MORTGAGE MONEY” Crissy Mortgage pick up BBN 01-01-76 777-3232 “Brevard’s most page referred 9 lender since 1981” JANUARY 8, 2007 >âÊ >À °°Ê>>}iiÌÊ>`Êi>`iÀà « 6ViÊ*ÀiÃ`iÌ À«À>ÌiÊ-iVÕÀÌÞÊ-iÀÛVià ,ÛiÀÃ`iÊ >Ì>Ê> *>Ê>Þ]Ê Sutton Sutton Suit pick BBN pick up up BBN BUILD TO SUIT 01-01-76 1-23-06 725-1240 page 18 9 page Call Adrienne Roth at 951-7777 for Advertising Information For the study, researchers assessed data from 198 hospitals and 29,713 patients. They used a composite– performance measure that included aspirin use in the hospital and directions for aspirin therapy at discharge, as well as use of beta–blockers, ACE–inhibitor prescriptions for heart–attack patients upon discharge, smoking–cessation counseling and cholesterol–lowering therapy in appropriate patients. The key to the program’s success, though, is patient follow–through, says Woods. “Once the patient is out of the hospital, he or she must follow through to make this an effective program. We still have to bring them in as one of the players. That’s why the education component is so important.” Used by more than 1,240 hospitals nationwide since its inception in 2000, GWTG is the first hospital–based program to receive the Innovation in Prevention Award from the Health and Human Services Department. GWTG initially introduced the coronary–disease module and launched the heart–failure module in 2005. Wuesthoff was featured in the July issue of “U.S. News & World Report” for its involvement in GWTG. Wuesthoff received the annual Performance Achievement Award from the American Heart Association. The honor recognizes Wuesthoff’s “commitment and success” for 12 consecutive months of implementing advanced standards of cardiac care to effectively improve treatment of patients hospitalized with coronary–artery disease. According to the American Heart Association, more than 450,000 people suffer recurrent heart attacks each year. Statistics also show that within one year of an attack, 25 percent of men and 38 percent of women will die. Within six years after a heart attack, about 22 percent of men and 46 percent of women will be disabled with heart failure. Looking for an ethicalChamber Business? pick up BBN Find Local Businesses 1-01-07 committed to:19 page Search our Quality online directory Ethics and find a Customer company Service you can trust www.FindBBDC.org new ad coming BREVARD BUSINESS NEWS / 19 Thank You Brevard! The Hilton Melbourne Rialto Place would like to thank you for allowing us to be a part of an exciting 2006. We are nearing completion of a multimillion dollar renovation and for the fourth consecutive year, we have been recognized as one of the “Best Places to Work” in Brevard County. Our Associates have enjoyed celebrating your contract wins, retirements, weddings and holiday celebrations. We have been proud to host your contract negotiations, regional conferences and sector meetings in style. Great events are held at the Hilton Melbourne Rialto Place with the very best Associates in Florida, each 100% committed to exceeding every Guest's expectation! Ou r s e h s i W Best sperous o r P a For ! 7 0 0 2 For hotel information, call 321-768-0200 Or visit us online at www.hiltonmelbourne.com 200 Rialto Place Melbourne, Florida 32901 Melbourne Rialto Place
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