August 01, 2011 - Brevard Business News
Transcription
August 01, 2011 - Brevard Business News
BBN Vol. 29 No. 31 Brevard Business August 1, 2011 News A Weekly Space Coast Business Magazine Hoyman Dobson forms GCAT, also launches a trust services program By Ken Datzman While the zigzagging economy tries to gain traction and direction, some businesses in the region are busily working to better position their organizations in strategic areas of operation. They are hoping to reach new heights as they look to the future and one day see the long–lingering dark economic clouds finally dissipate. Forward–thinking companies are making internal investments today toward that goal. At some point in the recovery, the economy will begin trending upward and likely boost business confidence at the same time. “There are a lot of challenges facing businesses today, but we feel it is the right time to entrench ourselves and position the firm for future growth, and at the same time help the community in any way we can,” said certified public accountant Deborah Goode, a director at Hoyman Dobson in Melbourne, a CPA firm that has worked with businessowners in the region for decades. “Our focus is on improvement and excellence in everything we do.” Many accounting firms across the nation are feeling the effects of the economy and as a result are cutting expenses and streamlining operations. Hoyman Dobson sees new business as the lifeblood of the firm and is ramping up its efforts to be more valuable and attractive to clients. A new survey found that 36 percent of business clients will consider switching CPA firms in the next year. The study demonstrates how competitive the industry has become. Goode said Hoyman Dobson is concentrating on three key areas of the company: the firm’s team members, who actively pursue professional certifications and continuing education in their field; client service, where efforts include a benchmarking satisfaction survey soon to be sent to customers; and marketing and communications, where a host of initiatives have been started since the firm invested in a full–time marketing professional. Please see Hoyman Dobson, page 19 BBN photo — Adrienne B. Roth Hoyman Dobson has added a number of components to the CPA firm, including a new ‘Trust Advantage’ in–house service for clients and a Government Contracting Advisory Team. The firm has niches in government contracting, manufacturing, construction, and health care. From left, team members are: Deborah Goode, director; Aliona Groh, marketing coordinator; and Charles ‘Chas’ Hoyman, managing director. Working in business with spouse must begin with strong foundations About a third of all family businesses in the United States are husband–and–wife teams. However, to have a successful business and marriage there are definite rules to follow. l Don’t start a business in the first place unless the relationship is strong. Starting a business will add a lot of additional stress. l Write down and discuss what you hope to accomplish and see if your goals mesh. l Don’t have one spouse work for another as an employee. Instead, have an equal partnership with each spouse taking on the role that he or she fills best. Like any partnership, you should have a written partnership agreement prepared by an attorney that states the percent of ownership of each, and the duties, responsibilities and authority of each. The partnership agreement should have an exit clause in case one spouse decides to leave the business. It’s much easier to reach a partnership agreement upfront when both parties are enthusiastic. If one spouse contributes more startup capital and expertise that creates a greater share of the business’ profits, the agreement can give that spouse a larger percent ownership. The agreement should assign the minority partner definite duties, responsibilities, and authority so that they function as a partner and not as an employee. PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. By Ralph Coker Scripps Howard Service You may want to talk to a marriage counselor about how the business will affect your relationship. It’s easier to resolve problems if you anticipate them in advance. Please see Spouse, page 16 BBN SPACE COAST BUSINESS NASCAR great Geoff Bodine, A.J. Hiers team to open Honda Powersports store Seacoast National Bank new ad emailed Monday Dennis S. 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Artemis Artemis pick up BBN pick up BBN 7/25/11 3/07/10 page 5 page 8 Financing Available Call 321.757.8909 www.ArtemisIT.com BREVARD BUSINESS NEWS / 2 Prudntial I have to check Armstrong we got them out of order new ad emailed FULL COLOR FULL COLOR Barbara C. Wall Broker/Owner/President [email protected] www.BarbaraWall.com 2000 Highway A1A Indian Harbour Beach Bus. 321-308-0335 Fax 321-768-1899 Cell. 321-749-2444 Toll Free 800-709-7600 An independently owned and operated member of Prudential Real Estate Affiliates, Inc. CIA pick up BBN 7/18/11 page 2 FULL COLOR Call Adrienne Roth at 321-951-7777 for Advertising Information NASCAR great and Olympic bobsled–builder Geoff Bodine is teaming up with longtime friend and area businessman A.J. Hiers to open a Honda Powersports retail dealership in Melbourne. It will be a Level–5 store, a new level of Honda Powersports retailer. During his career, Bodine won more than 600 professional car races and then helped the U.S. Bobsledding team capture a Gold Medal at the 2010 Winter Olympics. One of Bodine’s companies designs and builds bobsleds. The new dealership is called Geoff Bodine’s Honda of Melbourne. The 13,900–square–foot store is scheduled to open in early August in a building once occupied by Biggins Furniture on Apollo Boulevard. “Throughout my career, I have learned the key to success is to surround myself with quality products and quality people,” said Hiers, who operates the Boniface– Hiers Automotive Group in Brevard County. “We’re excited about the opportunity to create a few jobs in Melbourne and hopefully compete with the bigger dealers on a national level.” Hiers recently became the sole owner of the Boniface– Hiers Automotive Group. He bought out his longtime partner Bernie Boniface. Hiers has been in the automobile dealership business in the county for more than two decades. Geoff Bodine’s Honda of Melbourne will sell Honda motorcycles, all–terrain vehicles, side–by–sides, and personal watercraft. As a Level–5 dealer, the store will also have the ability to carry a broad range of other Honda products and accessories, including lawn mowers, generators and even outboard motors. The dealership features a state–of–the–art service and parts center. “Geoff never does anything halfway,” said Hiers. “We said if we were going to do this, we’re going to do it right. We want to be the biggest and we want to be the best.” In addition to this latest venture, Bodine recently teamed up with Tommy Baldwin Racing and will drive the No. 35 car in several races this year, starting with the Coke Zero 400 at Daytona. Volunteers needed for Coastal Cleanup The City of Palm Bay is in need of volunteers to participate in the Sept. 17 Coastal Cleanup sponsored by Keep Brevard Beautiful and the Ocean Conservancy. Thousands of volunteers worldwide are expected to head to riverbanks, shorelines, beaches and reefs during the Ocean Conservancy’s International Coastal Cleanup to remove debris that can harm wildlife and choke waterways with pollution. In Palm Bay, the focus will be on the shorelines of the Indian River Lagoon and Turkey Creek. Individuals, groups and organizations are encouraged to participate. Boats, kayaks, and canoes are needed for areas that are not accessible by foot. For more information contact Kaylene Wheeler, coordinator, at [email protected] or call 953–8996 to register for the event. Registration is encouraged in order to ensure enough supplies and refreshments for all participants, she said. AUGUST 1, 2011 BBN SPACE COAST BUSINESS New Palm Bay conference center to focus on families, learning, and community The Knowledge Exchange has announced the construction of its first Conference and Resource Center on Babcock Street in Palm Bay. Focused on providing the community with a family friendly learning and resource center, the building will feature high–tech meeting rooms equipped with digital Whiteboards, Wi–fi, and video–monitoring. There will also be an educational–curriculum store, a café, and a spacious outdoor porch. The Knowledge Exchange is “designed to provide a dynamic and safe environment that connects people who love to teach with people who love to learn.” The Knowledge Exchange provides the opportunity for instructors to determine their subject, set their own schedules, and set their own rates. Instructors will be able to utilize the online registration system to reserve rooms by the hour, register students, and charge for their services. Families are provided “unprecedented access to a wide variety of subjects from supplemental education to arts to community involvement.” The Knowledge Exchange actively seeks out instructors across a wide variety of subjects to provide sessions in the 8,000–square–foot Conference and Resource center. As part of an ongoing commitment to support home– school families, The Knowledge Exchange will offer courses and workshops for parents throughout the year. Topics will include everything from teaching techniques and choosing quality curriculum to complying with home– school laws and maintaining portfolios. In addition to supplying rooms and curriculum, The Knowledge Exchange will shine the spotlight on local artisans in “The Artist’s Corner.” Celebrating the rich creativity in Brevard County, The Artist Corner is a special area of the facility where painters, photographers, sculptors, authors, potters, and musicians can interact with the community while inspiring the next generation. The Knowledge Exchange Inc. is a family owned and operated business. It is teaming with West Melbourne– based CIA Developers Inc. on the project. Visit www.theknowledgeexchange.com for more information. Three -6963:#3"/%4One*/$3&%*#-&-0$"5*0/ Mercedes pick up BBN 7/18/11 page 3 FULL COLOR Whichever type of luxury or peformance suits you, Porsche, Mercedes-Benz or Audi, we promise exceptional service and your ultimate satisfaction. Pre-Owned Luxury Featuring the Space Coast & Treasure Coast’s largest selection of new and certified pre-owned luxury vehicles. AUGUST 1, 2011 Shay Rowe Owner,General Manager &HUWLILHG SUHRZQHG .FSDFEFT#FO[ $FSUJGJFE1SF0XOFE 509 E. NASA Blvd. Melbourne 32901 m-f 9am-8pm sat. 9am-7pm sun. noon-6pm Enjoy complimentary pick-up & delivery and a loaner vehicle with every scheduled service appointment. Scott Center to host open house Aug. 20 Florida Tech’s Scott Center for Autism Treatment will host an open house from 10 a.m. to 12 p.m. on Saturday, Aug. 20. Staff will provide information about the services of the center and serve refreshments. For the children, there will be a bounce–house and members of Very Special Arts Brevard will help direct art projects. The VSA is the local affiliate of an international organization that creates learning opportunities through the arts for people with disabilities. Separately, the Scott Center will present a Behavior Basics Boot Camp titled “Making Your Classroom More Manageable.” The program is for teachers and will be conducted from 9 a.m. to 3 p.m. on July 29, and will include lunch. An additional session, from 3 to 5 p.m., is for hands–on classroom planning. The fee is $50. For more information, contact the center at 674–8106. 800.719.6727 Courtyard at the Oaks Corporate Meetings Made Easy! one/fifth page 8SVFDOH3ULYDWH)DFLOLW\ in new ones %UHDN2XW5RRP sent Now Booking Holiday Parties! %XLOWLQ+'3URMHFWHU%LJ6FUHHQ :LUHOHVV,QWHUQHW0LFURSKRQH3RGLXP &XVWRPL]HG0HDO3DFDNJHV$YDLODEOH &HQWUDOO\/RFDWHGEHKLQG0HOERXQH6TXDUH0DOO FULL COLOR &RPH6HH8V7R3ODQ<RXU1H[W(YHQW 321.327.2909 www.TheCourtyardAtTheOaks.com Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Scientists devise way to sort brain cells for potential transplants By John Pastor University of Florida scientists have discovered a way to separate the neural wheat from the chaff during the process of generating brain cells for potential patient therapies. The technique, recently detailed in the online journal PLoS ONE, could be applied to long–awaited stem cell treatments for Parkinson’s disease, spinal cord injuries and other brain disorders. It would allow doctors to deliver neurons to patients, without including vast amounts of other types of unnecessary brain cells. “We need to be able to deliver precise doses of our therapeutic drug, which in this case is neurons that are needed to restore function lost as a result of disease or injury,” said Brent Reynolds, a professor of neurosurgery with UF’s Evelyn F. and William L. McKnight Brain Institute. “Prior to the development of our technology, it was not possible to deliver highly pure populations of neurons, or to control the number of neurons that were delivered.” BBN Brevard Business News 4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951–7777 fax (321) 951–4444 BrevardBusinessNews.com For more than a decade, scientists and policymakers have pursued the idea of using stem cells to restore vitality in patients with brain diseases or injuries. The therapeutic stem cells can come from a variety of sources, including controversial embryonic and fetal tissue or, in this application, noncontroversial adult brain tissue. Youthful or immature cells, neural stem cells have the ability to survive and integrate into the nervous system, but they haven’t fully settled on their roles yet. Most of them will become glial cells, not the more highly valued neurons. Experimenting with neural stem cells from rodents, UF researchers and colleagues from the Queensland Brain Institute in Australia were able to generate hearty, immature cells fully committed to becoming neurons. The accomplishment suggests it will be possible to provide unlimited quantities of neurons from a safe, renewable source of cells for replacement therapies in the central nervous system. UF researchers found that size really makes a difference when it comes to isolating the different cell types. After noticing neurons are small and appear in clusters that rest on top of a layer of other, larger brain cells, researchers turned to a technique for counting and separating cells that is used in laboratories across the world called flow cytometry. By suspending neural stem cell–progeny, or offspring, in a tissue culture medium and running it through the cytometer, UF researchers were able to efficiently select and separate the neurons from the other, less desirable brain cells, solely based on their unique size and internal composition. “This is a simple, effective approach that other people have not yet taken to generate highly enriched or relatively pure populations of cells from renewable cell sources,” said Hassan Azari, a postdoctoral research associate of neurosurgery at UF. “You set the parameters for cell size and internal characteristics, and you can easily sort two different cell populations. Using this technology, we can isolate large quantities of purified neurons to use as a donor source for cell replacement strategies to treat disorders such as Huntington’s disease, spinal cord injury, Parkinson’s disease — many different problems,” Azari added. Transplantation therapies using neural stem cells are finally moving into clinical trials, with about a half dozen groups around the world testing them for safety and efficiency, Reynolds said. “When looking for efficacy, the ability to control the dose of the drug, which in this case is the number of neurons, cannot be understated,” Reynolds said. “By purifying these cell populations, we can control the dose that we give. We can also ask questions in laboratory models to determine what dose is most effective. “Whether it is going to work is yet to be seen,” Reynolds said. “I think this technology is going to increase the chances or probability that transplantation will show efficacy. Our hope for this technology is it will contribute to the success of neural transplantation as a valid approach to repair the injured brain.” The study was supported by the Australian National Health and Medical Research Council, the Overstreet Foundation, the Florida Brain and Spinal Cord Injury Trust Fund, and the National Institutes of Health. DeGroodt Library in Palm Bay awarded Civil War history grant PUBLISHER Adrienne B. Roth EDITOR Ken Datzman OFFICE MANAGER Frank Schiffmann Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology, education and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. BREVARD BUSINESS NEWS / 4 The Franklin DeGroodt Library in Palm Bay is one of 65 libraries throughout the United States to be awarded grants by The National Endowment for the Humanities (NEH) and the American Library Association (ALA) to host public reading and discussion programs about the Civil War. In commemoration of the 150th anniversary of the Civil War, the “Let’s Talk About It: Making Sense of the American Civil War” series will engage participants in discussion of a set of common texts that probe the meanings of the Civil War. The selected titles for the series are: “March” by Geraldine Brooks; “Crossroads of Freedom: Antietam” by James McPherson; and “America’s War: Talking About the Civil War and Emancipation on their 150th Anniversaries,” a new Civil War anthology of historical fiction, speeches, diaries, memoirs, biography and short stories, edited by historian Edward Ayers and co–published by NEH and ALA. The library will receive 25 copies of Brooks’ and McPherson’s books and 50 copies of the Civil War anthology, a $3,000 grant from the NEH to support program–related expenses, promotional materials, and training for the library project director at a national workshop. A five–part series of reading and discussion programs around the chosen texts will take place between October 2011 and May 2012. “Let’s Talk About It: Making Sense of the American Civil War” is supported by NEH’s “We the People” initiative, which aims to stimulate and enhance the teaching, study and understanding of American history and culture. Visit www.ala.org/civilwarprograms for more details about the project. Brevard County 4–H to start animal club The University of Florida/IFAS–Brevard County Extension Service is starting a new 4–H club geared toward youth ages 5 to 18 interested in learning about and raising a variety of different animals. The club will focus on the animal interests of the participating youth, including livestock and companion animals. Youth can learn about raising animals for show, care, and maintenance. The club will meet monthly, with the first orientation session on Tuesday, Aug. 2, from 6 to 7:30 p.m. at the Brevard County Extension Office, 3695 Lake Drive, in Cocoa. For more information, call Vanessa Spero–Swingle, 4–H agent, Brevard County Extension, at 633–1702, extension 231. Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN SPACE COAST BUSINESS Melbourne Regional Chamber selects Craig as 2011 ‘Woman of Excellence’ Carol Craig, owner of Craig Technologies, was named the 2011 “Woman of Excellence” by the Melbourne Regional Chamber of East Central Florida Inc. at the recent Women of Excellence Celebration. The Women of Excellence Committee, an initiative of the Melbourne Regional Chamber, hosted the fourth annual awards banquet June 23 at the Hilton Melbourne Beach Oceanfront. More than 120 people were in attendance to honor businesswoman Craig, who has “shown dedication and commitment to excellence in professional endeavors, personal growth, community involvement, and helping other women achieve.” In keeping with this year’s theme: “The Celebration Continues . . . A Royal Affair,” guests heard a “dynamic presentation” from keynote speaker Donnie Brown, the host of Style Network’s “Whose Wedding is it Anyway?” A celebrity wedding and “event planner extraordinaire,” Brown shared some entertaining “insider” stories from many of the star–studded nuptials and events he has planned. His presentation was sponsored by Aurora Unique Bridal Boutique in Melbourne. The five exceptional women nominated for the Woman of Excellence Award included: Geraldine Blanchard, Global Tours and Travel Inc.; Craig, Craig Technologies; Mary Wallis, Eau Gallie Arts District Main Street Inc.; Michelle Naberhaus, GrayRobinson P.A.; and Susanne Dimlow, Space Coast Ovarian and Gynecologic Cancer Alliance. Craig is founder, president and chief executive officer of Craig Technologies, an engineering and technical–services firm incorporated in 1999 and headquartered in Cape Canaveral. She holds advanced degrees in computer science and electrical and computer engineering, and is a doctoral candidate in two programs — human–centered design at Florida Tech, and industrial engineering and management systems at the University of Central Florida. Craig is mother to Danny and Gillian, and wife of U.S. Navy Capt. John Craig. Carol Craig serves on a number of community boards, including Junior Achievement of the Space Coast, United Way of Brevard, and the Women’s Business Center at Florida Tech, and is founder of the Danny Craig Foundation that aims to raise and administer funds for multiple organizations that focus on researching children’s medical disorders. Accepting the award on behalf of Carol Craig was Carey Beam of Craig Technologies, who nominated Carol for this award. Event sponsors included the Women of Excellence Committee and PNC Bank. Many other businesses donated services, including Franklin Special Event Productions of Titusville, All– Cities Expo Services Inc., Roses Are Red of Indialantic, JJ’s Limousines, Coastal Directory Corp., Radisson Suite Hotel Oceanfront, Dillard’s, JM Real Estate–Charine Lewis, Holy Land Stone Co. LLC, Craig Technologies, Florida Institute of Technology, GrayRobinson, and Wesche Jewelers. AUGUST 1, 2011 We are a SMALL BUSINESS doing business with SMALL BUSINESSES Community Bank Somethinbg else pick up BBN 7/18/11 FULL COLOR page 5 FULL COLOR Helping PROFESSIONALS and BUSINESSES reach their dreams. 2321 Highway 524 Cocoa, FL 32926 321.631.1110 277 N Sykes Creek Parkway Merritt Island, FL 32953 321.452.0420 1902 S. Fiske Blvd Rockledge, FL 32955 321.638.8939 LOCALLY OWNED AND OPERATED. OPE ERAT RATED A ED www.cbosdirect.com CALL FOR N O M I N AT I O N S The JUNIOR ACHIEVEMENT OF THE SPACE COAST BUSINESS HALL OF FAME was established in 1986 to recognize individuals who have made outstanding contributions to free enterprise and to society. To be considered as a Business Hall of Fame Laureate, an individual's record of business achievement must demonstrate: x business excellence x courageous thinking and actions x vision and innovation x inspiring leadership x community mindedness Webster University might be pick up might be be new full page FULL COLOR Sutton ERA pick up BBN pick up BBN 7/25/11 The 2012 JA SPACE COAST BUSINESS HALL OF FAME will be held on Saturday, March 3, 2012. 7 For more 7/25/11 information about Laureate nominations and event sponsorships,page call 321.751.4024. page 5 FULL COLOR To view past Laureates and access the nomination form, visit www.jaspacecoast.org/nominations. Deadline for nominations is September 15, 2011. Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 Apply today totostart August Apply today startclasses classes May 28th.13th Master your future. Our master’s degrees will make you a more effective leader and greatly improve your career prospects. • • • • Accelerated nine week terms Classes meet one night per week No GRE/GMAT requirement Fully accredited since 1925 To learn more about Webster, call or go online today. 321-449-4500 webster.edu/spacecoast BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN SPACE COAST BUSINESS Regions Bank introduces new program to send, receive electronic payments BIRMINGHAM, Ala. — Regions Bank now offers its customers a new way to make person–to–person payments: Regions Personal Pay SM, powered by ZashPay from Fiserv. The new service allows checking and money–market customers who use Regions Online Banking to send or receive money from anyone who has a U.S. bank account. Using Regions Personal Pay is a simple, convenient way to make payments to someone — without the need for cash or writing a check. Once enrolled, all that’s required for a customer to send a payment is a recipient’s e–mail address or mobile–phone number. “Regions Personal Pay is a reliable solution to pay friends, family or others for everything from a lunch, to sending money to a child in college, to fundraisers, gifts and more,” said Chris Cox, head of Regions eBusiness. “In addition to being easy–to–use, Personal Pay uses state–of–the–art security and encryption on every transaction, giving customers both the reliability and stability of Regions behind their transactions and the convenience of a new valuable service at their fingertips.” Customers can access Personal Pay from the Payments section of Regions Online Banking. Recipients of funds are alerted via e–mail or text about claiming their payments, and the sender receives an email confirmation once a payment is made. Funds can be deposited in as little as one business day, he said. “Increasingly consumers are looking not toward third– party providers, but toward trusted financial institutions for this type of person–to–person payment option,” said Tony Catalfano, Fiserv division president for electronic payments. “ZashPay, backed by more than 25 years of experience handling secure online payments, provides a network for consumers to send money to any one of millions of people with a bank account in this country.” Current Regions Online Banking customers are automatically enrolled in Personal Pay, which allows them to both make payments and be immediately enrolled to receive them. While there is a nominal $1 fee to send payments, there is no charge to receive funds, Catalfano said. Regions Personal Pay is part of the ZashPay network, which already boasts more than 700 financial institutions and more than a million registered users in its person–to– person service. For non–Regions customers, the one–time, free enrollment with ZashPay allows them to receive payments through the system automatically. Experience the Mac: Secure, Productive, Compatible Visual Dynamics new ad emailed FULL COLOR Bottom Line A Better Let us show you how to produce a Better Bottom Line Beachside - 694 E Eau Gallie Blvd August 4th- 5pm Quickbooks for Mac August 4th - 10am iPads, iPhones, iCloud your Digital Life Beachside - 321-773-7788 The Avenue, Viera - 321-433-0607 www.visdyninc.com • [email protected] The Avenue, Viera - Next to Books-A-Million August 4th - 4pm The iPad in Business 5pm Mac Advantage for Small Business 7pm All About Your New Mac Visit www.getmactraining.com to register © 2011 Apple Inc. All rights reserved. Apple, the Apple logo and iPad, are registered trademarks of Apple Inc., registered in the U.S. and other countries. Farts Aren’t Always Funny One in 10 women suffer with fecal incontinence The inability to control gas or stool is called FECAL Zipper INCONTINENCE. Although passing gas on purpose may be funny, the accidental loss of gas or stool one of three new ads can be quite embarrassing. Zipper Urogyn offers state-of-the-art testing and minimally invasive treatment for fecal incontinence. new ad emailed Panel discussion set Aug. 3 at Radisson The Propeller Club of Port Canaveral will host a community panel discussion addressing the important issues affecting the Port at 5:30 p.m. on Wednesday, Aug. 3, at the Radisson Resort at the Port in Cape Canaveral. The address is 8701 Astronaut Blvd. The panel will include Pam Gillespie, key staffer to Congressman Bill Posey; Steve Crisafulli, Florida House member; Chuck Nelson, County Commissioner; and Port Authority Board Chairman Joe Matheny. The fee is $20 per person if you make a reservation. At the door, the price is $25. Contact Siegrid Dixon at [email protected], or call 750–2262. AUGUST 1, 2011 FULL COLOR Ralph Zipper, MD, FACOG, FABAGYN Inventor of Incisionless Vaginal Rejuvenation® 321.674.2114 www.ZipperUroGyn.com Visit BrevardBusinessNews.com for Advertising Information President American Board of Aesthetic Gynecology | ABOG Board Certified Director of the Southeast Dual Urogynecology Aesthetic Gyn Fellowship Melbourne | Boca Raton | Beverly Hills BREVARD BUSINESS NEWS / 7 BBN SPACE COAST BUSINESS Parrish Medical Center employees raise money for Children’s Center expansion Twin Rivers Insurance pick up BBN 7/11/11 page 2 FULL COLOR Where you can you Don’t abandon Betts Silvernail find fi nd guaranteed your investment plan. retirement income? Wachovia Securities income? pick Rethink it.up BBN Everyone has retirement dreams. What can you do to help fund yours? Does your retirement income strategy work in today’s environment and in tomorrow’s? 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Together we’ll go far Betts Silvernail First Vice PresidentInvestment Officer Suntree Branch FA Name 3101 Casabella Place Compliance-Approved Title Melbourne, FL 32940 Address and Suite Number 321-751-5615 City Name, State Zip XXX-XXX-XXXX • 8XX-XXX-XXXX [email protected] Web or E-mail Address Investment and Insurance Products: X NOT FDIC Insured X NO Bank Guarantee X MAY Lose Value Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company. ©2010 Wells Fargo Advisors, LLC. All rights reserved. 0910-3526 [74938-v2] A1440 A14444 0809-4388 (093685-v1) Guiding you through the world of employee benefits: Health, Dental, Disability, & Life Insurance • Health Savings Accounts (HSAs) • Section 125 Plans • Voluntary Benefits • RFP Development & Scoring 1980 North Atlantic Ave. Suite 1007 Cocoa Beach, FL 32931 PMC Sleep Support Group to meet Aug. 1 Matt's Grill new ad emailed Monday B FULL COLOR Discover Us at SuttonFL.com 321.799.9401 [email protected] www.brombacher-insurance.com BREVARD BUSINESS NEWS / 8 TITUSVILLE — Parrish Medical Center staffers raised more than $125,000 in their fourth annual employee– giving campaign that concluded in June. Co–chaired by Ryan Hieronymus, Sheryl Shelley and the Rev. Jerald Smith, the Parrish employee Circle of Giving committee “rallied employees” and selected a signature project that would further PMC’s mission of providing healing experiences in the community. The campaign supported the renovation and expansion of The Children’s Center (TCC) playground, as well as other foundation projects designated by employees. When The Children’s Center, a one–stop childhood development resource center and service of PMC, opened in 2000, the wheelchair– accessible playground was constructed for both special needs and typically developing preschool children ages 2 to 5. At that time roughly 250 children and their families were served by TCC. Now TCC serves more than 2,500 youngsters annually through the programs offered, including toddler classes for children ages 1 and 2. The playground is directly related to childhood success. It provides optimum space for therapeutic play and child– directed play that is essential to the growth and development in each child. With the increase in the number of children utilizing the playground over the years, and the fact that the playground is more than 10 years old, renovation and expansion was greatly needed. The new playground will “ensure a safe and healthy early childhood development environment accessible to all children, regardless of ability.” Bill Moore, PMC chief information officer and executive sponsor of the Circle of Giving committee, said, “Our employees’ generosity is amazing. I’m very proud of the committee and all of our employees who are committed to our vision of Healing Families–Healing Communities.” The Circle of Giving committee is an extension of the Jess Parrish Medical Foundation. For more information about The Children’s Center, call 264–0855 or visit ParrishChildrensCenter.com. 321.725.1240 Call Adrienne Roth at 321-951-7777 for Advertising Information Parrish Medical Center’s Sleep Support Group, AWAKE, will meet from 6 to 8 p.m. on Monday, Aug. 1, at Parrish Healthcare Center at Port St. John, 5005 Port St. John Parkway (east of the Interstate 95 Port St. John exit). The meeting will be held in the conference center by the south entrance, near the sleep laboratory. This is a free community service. Call 268–6408 to register for the meeting. The program will feature a Sleep Equipment Fair. Attendees will learn about sleep apnea, new research findings, and services available at the Parrish Sleep Disorders Center. A variety of equipment will be on display, including continuous positive airway passage (CPAP) machines, masks and accessories. In addition, Dr. J.B. Keo will be available to answer questions about dental devices to treat sleep apnea. Kristina St. Peter–Weaver of the Parrish Sleep Disorders Center will provide a free “CPAP tune–up” for those participants who bring their own machine. The event will include free sleep–apnea screenings. AUGUST 1, 2011 BBN SPACE COAST BUSINESS Brevard exceeds child–adoption goal for fifth–straight year; 59 find families For the fifth straight year, Brevard Family Partnership — working in concert with its case–management agencies, Children’s Home Society and Devereux Florida, and adoption partner Intervention Services — has exceeded its goal for adoptions of children in foster care. In the just–completed fiscal year, which ran from July 1, 2010, to June 30, 2011, 59 children of all ages were joined with families. The 2011 goal for Brevard, as set by the Florida Department of Children and Families, was 48. “This is a testament to the incredible families of Brevard, who have lovingly opened their hearts and homes to children in need of permanency,” said LaChrista Jones, Brevard Family Partnership’s child and family program manager. “These children now have a place they can call ‘home’ with a forever family.” Since 2006, BFP and its partners have united 463 children with families, giving youngsters whose parents could no longer care for them the safety and stability of a permanent and lasting family connection, she said. “Every child that is adopted is one more of Brevard’s children with a chance for a bright future.” Children available for adoption in Brevard County range in age from birth to 17 years. Currently, there is a need for families in Brevard interested in adopting teenagers and sibling groups, Jones said. For more information about adopting a child in foster care, call BFP at 752–4650 or visit www.heartgallerybrevard.org. Designers West pick up BBN 7/18/11 page 9 FULL COLOR Brevard Medical Society dinner Aug. 19 The Brevard County Medical Society will host its Dinner Meeting at 6:30 p.m. on Friday, Aug. 19, at Suntree Country Club in Melbourne. The scheduled speaker is Michael Barrett, president of Ascendentcare. Barrett was most recently the president of a startup precursor for a highly successful Medicare accountable–care organization. Dinner is complimentary for BCMS members and $35 for guests. Reservations are required and may be made by contacting the BCMS office at [email protected] or by calling 632–8481. Call for nominations for workshop The 22nd annual Florida Bar Reporters’ Workshop will be held Oct. 10–11 in Tallahassee. This event is designed for print, TV and radio journalists new to the courts and legal beats, or new to Florida. The workshop is presented by The Florida Bar Media and Communications Law Committee. Workshop scholarships, provided by a grant from The Florida Bar Foundation, cover two nights’ hotel accommodations and workshop meals. Travel expenses and incidentals are the responsibility of the participant or the participant’s employer. Nominations must be made by editors, publishers or news directors and include information on the journalist’s current assignments and contact information. Send nominations by Sept. 7 to Dorohn Frazier at The Florida Bar, by fax (850–561–9429), e–mail ([email protected]), or mail to 651 E. Jefferson St., Tallahassee, Fla., 32399. The selection process will be completed by the middle of September and those selected for participation will be notified by e–mail. AUGUST 1, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN SPACE COAST BUSINESS Website designer, network–support firm Blue Tangerine Solutions sees strong growth catering to small businesses in the region — its e–clients invest in web upgrades; handheld–device use explodes By Ken Datzman Blue Tangerine Solutions Inc., competing in the web–design provider industry, is experiencing the kind of growth that is normally seen in a surging economy, one powered by scores of businesses investing in their enterprises. The 15–year–old Melbourne firm grew its revenue by about 10 percent in 2010 over the previous year, which also showed strong growth. “It was our best year and we are on track to exceed that performance this year,” said businessman Greg Bray, president and owner of the technical–services company. He said improvement in “internal efficiencies” played a role in his company’s record year as well. “It helped us deliver better products more efficiently to our customer base.” Bray said Blue Tangerine got a revenue lift from businesses spending money on their electronic– commerce platforms. “Our e–commerce clients are investing again, and we are seeing a shift in marketing to the online arena for a growing number of businesses of all sizes.” Online retail in the U.S. will continue on a double–digit growth trajectory over the next five years, reaching $279 billion, according to a new forecast released by Forrester Research Inc. “Even the individual pizza operator in local communities needs to learn how to embrace e–commerce and make it part of his or her business plan,” he said. “We want to help small businesses make that leap.” In general, 80 percent of small firms have a website, with 50 percent saying they have good results, according to a new small–business Internet marketing survey. But another 30 percent report poor results with their websites. Twenty percent don’t have a website, but 16 percent plan one in the future. The study also found that 25 percent of small– business owners had their websites built by a friend and 19 percent are “do–it–yourselfers” using a template. Twenty percent outsourced the project to a local website–development company, like Blue Tangerine. “I still see a huge push as more and more small businesses in the local market invest in websites,” Bray said. There are many affordable tools available that can help small businesses measure the usefulness and visibility of their website, he said. “Analytical tools can show you how much traffic your site gets and what the visitors are looking at.” BREVARD BUSINESS NEWS / 10 As the Internet grows up, website design has become a much more sophisticated business than a decade ago, or even five years ago. One–to–one marketing has taken hold and the Internet is the worldwide connector of parties. “From our perspective, we’re in a great position because a lot of businesses have recognized that shifting online is a way to be more cost–effective with their marketing investments,” said Bray, who has a bachelor’s degree in computer science from Brigham Young University and an M.B.A. from North Carolina State University, specializing in e–commerce. Website design for the small–business market is Blue Tangerine’s core product. “That’s where we really accelerate,” he said. Blue Tangerine helps companies establish the link between website design and business goals. Bray says websites are no longer just for large companies and giant e–commerce businesses. He said statistics “show that many consumers start with research online” before visiting a business to buy a product or service. Commercial use of the Internet by U.S. adults has grown since the mid–2000s, with roughly 60 percent of consumers now reporting that they perform online research concerning the products and services they are considering purchasing, according to one report. Now at the center of this consumer–research activity is the use of a new technology that is being embraced especially by small businesses and entrepreneurs. “Quick Response” code technology is beginning to take off in the United States. Like bar codes but containing much more information, QR codes are emerging as the next significant wave in mobile marketing and advertising. “I was shopping for a new printer a few months ago in a store and saw a model I liked,” Bray said. “I didn’t have to look it up. I was able to take a picture of the little QR code on the display with my device and the website popped right up. It had customer reviews of the product.” Mobile–device access to the Internet is “exploding. Consumers are using mobile devices to find local businesses,” he added. In its first standalone measure of smartphone ownership, the Pew Internet & American Life Project finds that one third of American adults — 35 percent — own smartphones. Some 87 percent of smartphone owners access the Internet or e–mail on their handheld devices, including two–thirds who do so on a typical day. “I have seen research estimates that forecast as high as two–thirds of all Internet access in the BBN photo — Adrienne B. Roth Businessman Greg Bray of Blue Tangerine Solutions saw his company’s revenue grow by 10 percent last year over the previous calendar year. And the 15–year– old Melbourne business, whose specialty is website development, is on pace to beat 2010’s revenue growth this year. future will be from handheld devices. It’s really changing the flow of information,” Bray said. Social media, he added, is another tool that is playing a role reshaping marketing and communication. “It’s a different kind of marketing than a lot of people are used to because it’s more about being in a conversation with your customer base than actually selling to them.” He said a solid online marketing plan starts with the creation of the site itself, but “does not end there.” Bray said key elements and opportunities to maximize site traffic include: e–mail marketing and newsletters, search–engine optimization, pay–per–click marketing, social–media integration, and traditional off–line advertising and promotion. When he’s not running his business, Bray’s community activities include participation in Boy Scouts of America in Florida. Bray earned his Eagle Scout in 1986, in North Carolina where he grew up. “Scouting is a great opportunity for young men to learn about a lot of different aspects of life. My son (Korby) is now involved with Scouting. So he’s continuing the family tradition.” Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN SPACE COAST BUSINESS Aspiring young entrepreneurs learn about the world of business at the first Florida Tech Women’s Business Center summer camp for high–school students — partners with local Junior Achievement By Ken Datzman The dream of business ownership among young people in America is as alive as ever, despite a difficult economic climate. A new Harris Interactive poll — conducted on behalf of the Ewing Marion Kauffamn Foundation, a Kansas City–based organization dedicated to fostering the spirit of entrepreneurism in the U.S. — shows that young people are “overwhelmingly” optimistic about the possibility of owning their own business. In fact, the study reveals that 40 percent of youth ages 8 to 24 would like to start a business at some future point, or already have done so. “That is definitely one of my dreams, owning my own business,” said Samiyyah Black, who will be a junior at Palm Bay High School this fall. “I am looking to start a babysitting agency. I currently baby–sit for certain families in the area free of charge. My heart really goes out to single mothers. I try to help them out by babysitting. That’s what I really want to build my business around, helping families,” she added. Black was one of the students from several counties in the state who enrolled in Florida Tech’s first Women’s Business Center Entrepreneurial Summer Camp for Youth, put on by the private school in collaboration with Junior Achievement of the Space Coast. The four–day camp was held in late June. “I did not know there was a Women’s Business Center at Florida Tech,” said Black. “Now that I know it’s on campus, I am really looking forward to working with them because I do have a few business–startup ideas. I really enjoyed the camp. I just wished it had been longer because I wanted to learn more. It was so interesting.” The program was hosted at Florida Tech’s campus in Melbourne and open to high–school students, though it attracted college students and middle–schoolers, too, said Dr. Donn Miller– Kermani, director of Florida Tech’s Women’s Business Center. “All of the camp participants had great ideas about starting businesses,” she said. “Young people represent the future of this country and their entrepreneurial spirit is alive. We saw it firsthand. A lot of young people are interested in owning their own businesses someday. The camp helped plant that entrepreneurial seed.” Perhaps these camp students will one day follow in the path of well–known entrepreneur Lindsay Phillips, who started a “business when she was 16 years old and saw the company’s sales grow and AUGUST 1, 2011 grow,” said Dr. Miller–Kermani. It was 10 years ago when Phillips launched a footwear concept called SwitchFlops — sandals with interchangeable straps. Phillips grew the venture into a $30 million business. Her products, which now include a line of bags and scarves, are sold in more than 4,000 outlets, and online. “A high–school art project put her on the entrepreneurial track,” Dr. Miller– Kermani said. “She is an inspiring young woman. It’s important for us at the Women’s Business Center to encourage young girls to start their own businesses.” Florida Tech camp participants learned about business planning, product lifecycles, marketing and advertising, competition, ethics, and budgeting and forecasting, along with other timely topics presented in an interactive environment. The camp curriculum included courses from Junior Achievement’s “Be Entrepreneurial” and “Titan” programs. “I found the camp to be very beneficial, especially since I haven’t taken any business courses in college,” said Anna Williams, who is on track to graduate from the University of Central Florida this fall with a bachelor’s degree in English and creative writing. “It provided me a springboard into learning about business, entrepreneurship, and the vocabulary that is used in the business arena.” Williams, who said she has entrepreneurial ambitions, is working on a community project with Trey Gordon, executive director of Hope for North Brevard Inc. The nonprofit organization is spearheading a project called “Building 418” in Titusville. The undertaking is designed to be a youth–outreach program for teenagers, free from the pressure of drugs, alcohol, and violence. Renovation of the 3,700–square–foot Hope– owned building has begun, and so has fund–raising efforts for the program. The facility, at 418 Pine Street, will contain a computer center and study hall for tutoring and counseling, video–game lounge, and multipurpose rooms for community events. Williams said she is interested in opening a café in Building 418 and Gordon has embraced the idea. “Trey found out about Florida Tech’s entrepreneurial camp, signed me up and helped me find a scholarship to attend. I’m now thinking about taking a business course or two at Brevard Community College in the fall so I can learn some basics before we actually open the café in Building 418. I’m especially interested in learning about finance,” Williams said. Entrepreneur Hugh Brown, a Junior Achievement of the Space Coast Business Hall of Fame Laureate, was the guest speaker at the camp. Brown BBN photo — Adrienne B. Roth Florida Tech’s Women’s Business Center’s inaugural Entrepreneurial Summer Camp for Youth attracted students from the local market and as far away as Bradenton, said Dr. Donn Miller–Kermani, WBC director. She said the WBC plans to make it a yearly event. founded Bamsi Inc., an engineering and technical–services company, and is its former president and CEO. The camp sponsors included two area businesswomen — Cindy Dropeski, president and founder of Intercoastal Insurance Inc., and Carol Craig of Craig Technologies. “I made the investment as a sponsor because I believe in the concept of an entrepreneurial camp and wanted to show my support for Florida Tech’s Women’s Business Center,” said Dropeski. Dr. Miller–Kermani said her center is planning to make the camp an annual event. “I think what we’re going to do next year is have two separate summer entrepreneurial camps. The second camp would be more intensive than the first. We could have volunteers from the business community work with students one–on–one in the second camp.” Black said she would like to attend next year’s Women’s Business Center camp because her first experience was so rewarding. “I was able to meet a lot of people. I even met someone who is interested in the same kind of business I am interested in. And the guest speakers motivated us and gave us some inspiration.” Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN SPACE COAST BUSINESS Urology Associates of Brevard welcomes Dr. Landry to practice Candlerlighters pick up BBN 7/25/11 page 8 FULL COLOR PLEASE JOIN US FOR THIS DAZZLING RED CARPET EVENT! SATURDAY EVENING "6( QNě(MFBTPO1BSL3FDFQUJPO$FOUFS Q *OEJBO)BSCPVS#FBDI Corps of Engineers honors PAFB’s Newell Your $35 donation includes: s"ESTDRESSED(OLLYWOOD-OVIE3TAR#ONTEST s!DULTBEVERAGESHEAVYHORSDOEUVRESDESSERTS s$ANCINGGAMESDOORPRIZES s3ALONSPATREATMENTSCOMPLIMENTSOF-AXINES 0URCHASEYOURTICKETSORBECOMEASPONSORBY!UGUSTSTAND RECEIVEA#(!.#%4/7).ALIMOUSINEFOROURh,ADIES.IGHT/UTv EVENTFORYOUANDOFYOURFRIENDSUPTOHOURSSPONSOREDBY **S(OT2AYZ$OESNOTINCLUDEREQUIREDGRATUITYOFHR The 2011 winner of the U.S. Army Corp of Engineers Construction Management Excellence Award is Dennis Newell of the South Atlantic Division’s Mobile District. With dual duties as the resident engineer at Patrick Air Force Base and leader of the Southern Command Headquarters (SOUTHCOM) Project Office, Newell successfully administered an “exceptionally large workload,” managing more than 20 projects in central and south Florida with a cumulative contract value of over $325 million. His “outstanding leadership, commitment, construction–administration knowledge, dedication and superb organizational skills resulted in the on– time and on–budget completion of the SOUTHCOM Headquarters and installation complex.” Wise joins TD Bank team in Melbourne Contact us today for ticket information! Reservations are strongly recommended! SPCJOĭHJSM@HNBJMDPNs XXXDBOEMFMJHIUFSTPGCSFWBSEPSH TD Bank has named Mica Wise as vice president and senior commercial relationship manager for commercial lending in Brevard County. Based in Melbourne, she is responsible for building and managing a portfolio of commercial loans as well as administrative–lending matters, credit administration and risk management, serving clients throughout the county. Wise has 19 years experience in banking and lending. Before joining TD Bank, she served in commercial lending at Wachovia Bank and SunTrust Bank, both in Brevard County. A resident of Melbourne, Wise serves on the board of Junior Achievement of the Space Coast, and as a member of the Economic Development Commission of Florida’s Space Coast. She is a graduate of the University of Central Florida in Orlando. GENEROUS SPONSORS BREVARD BUSINESS NEWS / 12 Urologist Larry Landry has joined Urology Associates of Brevard, one of Wuesthoff Health System’s physician clinics. Dr. Landry has been providing general and specialized urology services in Brevard County since 2006. He diagnoses and treats various kidney, ureter and bladder conditions using both traditional and modern medical advances. Dr. Landry’s practice expertise includes cryoblation of the prostate, prostate biopsy, cystoscopy, and bladder–pressure studies. Dr. Landry is on the active medical staffs at Wuesthoff Medical Center–Melbourne and Holmes Regional Medical Center. Urology Associates of Brevard is located at 2200 W. Eau Gallie Blvd., Suite 202A, in Melbourne. Office hours are 8 a.m. to 5 p.m. Monday through Friday. Appointments can be made by calling 253–1992. Dr. Landry is a graduate of the University of Texas Medical Branch at Galveston. He performed his surgical internship at John Sealy Hospital, near the UT Medical Branch. He also completed surgical and urological residencies at the University of Missouri Health Sciences Center in Columbia. Following U.S. Air Force service in Missouri and Arizona, he spent the next two decades providing urological care in Illinois and Mississippi before moving to Brevard County following 2006’s Hurricane Katrina. Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN SPACE COAST BUSINESS Greater Palm Bay Chamber appoints Ludwiczak senior marketing specialist PALM BAY — The Greater Palm Bay Chamber of Commerce has appointed Alyssa Ludwiczak as senior marketing specialist. The announcement was made by Palm Bay Chamber President and CEO Victoria Northrup. Ludwiczak replaces Denise Beasley who accepted a position with Workforce Brevard. Ludwiczak formerly held the position of communications specialist for Brevard Community College. She has a master’s degree in professional writing from Chatham University in Pittsburgh. She also holds an undergraduate degree from the University of North Florida. A native of Washington, D.C., Ludwiczak performed an internship in the marketing department at the University of Florida’s Shands Medical Center in Jacksonville. She volunteers at the South Brevard Humane Society and for the American Cancer Society, having served as both a survivor chairperson and a public–relations chairperson. “Alyssa brings a fresh approach to the Palm Bay Chamber,” said Northrup. “Her exceptional writing and marketing skills will give us the ability to continue with our rebranding that we launched while Ms. Beasley held that position.” “The board of directors welcomes Ms. Ludwiczak,” added Stuart Borton, board chairman. “The Palm Bay Chamber continues to grow and flourish largely due to the exceptional skill–set we have on staff.” Regular Chamber events include ribbon–cuttings, “Business After Hours” and the monthly networking luncheon, which is held the first Wednesday of the month at Life Care Center of Palm Bay, 175 Villa Nueva Ave. NE, off Malabar Road. The 2011 Palm Bay Chamber Trustees include Globe Wireless, Health First Inc., Waste Management, City of Palm Bay, TD Bank, Done Right Contracting, Florida Power and Light Co., Intersil Corp., Comfort Suites, WMS Construction and Yellow Book. Junior Achievement Monday FULL COLOR Melbourne Chamber recognizes Ecor The Melbourne Regional Chamber recognized Ecor Industries Inc. as the July recipient of its Better Business of the Month Award. The firm was honored at the Chamber’s monthly Business Breakfast of Champions on July 7 at the Hilton Melbourne Beach Oceanfront Hotel. Ecor has been a Chamber member since 1988, and a Better Business Council member since 1994. Ecor Lawn Spraying and Pest Control is a family owned business. For more information, visit www.ecorpestcontrol.com. Something Habitat announces additions to staff Habitat for Humanity of Brevard County Inc. has welcomed three new staff members to its team in Melbourne. Lisa Barr, formally of DRS Tactical, joins the organization as vice president of development. Gene Post and Randy Burd come aboard as construction–site supervisors. “We welcome these additions to our Habitat team with the goal of increasing the affiliate’s capacity to serve additional low–income families with the opportunity to purchase affordable housing,” said Joe Gassman, president and chief executive officer of Habitat for Humanity of Brevard. For more information, call 728–4009. AUGUST 1, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN SPACE COAST BUSINESS Cocoa Beach Chamber’s BBDC event set for Sept. 30 at Holiday Inn Express Be Proactive and Tax Smart. Hoyman Dobson pick up BBN Visit hoyman.com/taxplan to download your 7/18/11 FREE 2011 mid-year tax planning brochure page 6 FULL COLOR Call 321.255.0088 or email [email protected] for more information. andrettipark.com Where are you taking your company? With conference facilities and plenty of fun activities, Andretti Thrill Park is the finest place to host your next company outing. From as little as 5 people to as many as 1,500, we can accommodate your group. How about reserving the whole park just for your event? Coastal Media BCC establishes Beatrice J. Gardner Scholarship The Beatrice J. Gardner Scholarship fund has been established at the Brevard Community College Foundation Inc. through a donation by Beatrice J. Gardner. The $63,268 donation was provided to the BCC Foundation and will fund scholarships to support full–time students with financial need. The BCC Foundation is a nonprofit organization that provides financial resources to enhance programs and services at BCC. For information regarding BCC scholarships or to donate to the Beatrice J. Gardner Scholarship, contact the BCC Foundation at 433–7055 or [email protected]. For more information about BCC programs, call 632–1111 or visit www.brevardcc.edu. Ernie Chang to present insights into Anthony case Ernie Chang, a principal in Chang Law Firm, will be the guest speaker at the Aug. 2 meeting of the Titusville Sunrise Rotary Club. The program begins at 7:15 a.m. He will be offering insights into the highly publicized court case of Casey Anthony’s first–degree murder trial that was held in Orlando. Ernie’s criminal defense practice is housed in the Imperial Plaza office building in Melbourne. He has been featured on “Court TV” and other such cable stations. The meeting is open to the public. The $10 charge includes a buffet breakfast. For more information or to make a reservation, call Bob Socks at 848–1630 or send an e–mail message to [email protected]. Eau Gallie Arts District’s First Friday Art Walk Aug. 5 Reserve the Whole Park! pick up BBN 7/18/11• Corporate meetings • Company picnics page 6• Holiday parties • Incentive Programs FULL COLOR (321) 956-6706 3960 S. Babcock St. Melbourne, FL 32901 For special deals, text THRILL to 90210 BREVARD BUSINESS NEWS / 14 MERRITT ISLAND — The Better Business Development Council of the Cocoa Beach Regional Chamber of Commerce will present the 23rd annual Business Champion of the Year Awards ceremony on Friday, Sept. 30, at the Holiday Inn Express Space Coast Convention Center, 301 Tucker Lane, in Cocoa. The program theme is “Sailing into the Future: Charting the Course.” The event begins at 5:30 p.m. with a cocktail reception. A dinner and the awards program starts at 6:30 p.m. Keith Houston with Crest Cleaners is the master of ceremonies. “Each year we are amazed at the accomplishments of the businesses that are nominated,” said Keith Reid, event chairman. “We are honored to go through the process of recognizing these outstanding businesses and look forward to extending our congratulations to all.” The Cocoa Beach Regional Chamber will be aligning itself with the Small Business Administration Business Champion of the Year categories so the winners can be submitted into the running for Business of the Year with the SBA, if they choose to do so, Reid said. “This event helps recognize the dedication that small business have to improving the community.” The categories for Business Champion of the year include Emerging Business, Jeffrey Butland Family Owned Business, Nonprofit Business, Technical/Manufacturing, Minority Business Champion, Service Industry Champion, Hospitality Industry Champion, and Professional Services Champion. The major event sponsor is Sam’s Club in Cocoa. The gift sponsor is Progressive Document Destruction. Admission to the event is $40 per person. A $125 sponsorship provides two reserved seats and recognition in the awards program. For more information or to make a reservation, contact the Chamber at 459–2200 or visit www.cocoabeachchamber.com. The Eau Gallie Arts District will host the “Dog Days of Summer” event on Aug. 5. The “dog walk” will be held in conjunction with EGAD’s First Friday Art Walk. To enhance the pet–friendly event, there will be live music from the “Dog Bones Band” in the Eau Gallie band shell. Pet vendors and pet–adoption agencies will be on hand in Eau Gallie Square to interact with pets and their owners. New to the event this year is a canine water bar. The First Friday Art Walk is from 5:30 to 8:30 p.m. Art studios, galleries, shops, and restaurants in the EGAD will remain open late for event attendees. Events will include Art & Antiques Studio & Gallery kicking off its seventh anniversary with the “Five Objects” exhibition. The Fifth Avenue Art Gallery will host an opening reception for the members–only show, titled “Food for Thought.” Highland Art & Studio will feature artists Dee Duke and Humberto Rebollo, with demonstrations on the back patio by Angie Echmann. The Brevard Art Museum will offer free admission for “Fringe Friday” featuring the exhibition “Building Books: The Art of David Macaulay.” The Historic Rossetter House Museum will offer a ghost tour at 7 p.m. Call for tour reservations at 254–9855. Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN SPACE COAST BUSINESS Brevard Zoo seeks businesses to host treat stations for October event for youth Space is available for businesses to host a treat station at the Brevard Zoo’s 16th annual spooky spectacular “Boo at the Zoo.” The event will run for three weekends, a total of nine nights, on Friday–Sunday, Oct. 14–16, 21–23 and 28–30, from 5:30 to 9:30 p.m. As a treat–station sponsor, this is an opportunity to promote your business to the “thousands of guests who will visit the zoo.” More than 15,000 people typically come to the zoo over the nine nights. For treat–station sponsorship information, call 254–9453, extension 235, or send an e–mail message to [email protected]. Activities this year include “The Haunted Trail” presented by MAS Karate and Dance in Rockledge. The Trail is recommended for children 10 and older. Younger kids can enjoy “Ooz Draverb,” a carnival–like play area in the Nyami Nyami River Lodge that includes dancing. The event will feature live acts on stage in front of Paws–On, the Boo–Choo train ride, a costume contest, witch’s lair, and trick–or–treating at more than 30 treat stations sponsored by area businesses and organizations. Parking will be available onsite at the zoo for all of Boo at the Zoo activities. Tickets will be available for purchase in September. The first weekend admission will be $8 per person. The second and third weekend admission will be $10 per person. Zoo members will receive $1 off on all admission prices. Children under age 2 will be admitted to the zoo free of charge. Some see land | :HVHHSRVVLELOLWLHV COMMERCIAL | RESIDENTIAL INDUSTRIAL | SALES | LEASING BUILD TO SUIT | MANAGEMENT CONSTRUCTION | INVESTMENTS FINANCIAL CONSULTING Newton Land new ad emailed Webster University honors 2011 graduates Webster University honored its 2011 graduates at the annual commencement ceremony June 3 at the Maxwell C. King Center for the Performing Arts in Melbourne. The keynote speaker was Webster’s president, Dr. Elizabeth Stroble. Johnny Cooper, president of the Webster University Alumni Association on the Space Coast, inducted the graduating class into the Alumni Association. Webster is a St. Louis–based, fully accredited university offering graduate–degree programs that focus on the working professional. The Space Coast campus is Webster’s fifth–largest extended campus. The worldwide network includes more than 100 campuses. Degree programs are offered in Merritt Island, Melbourne and Patrick Air Force Base. For more information, visit www.webster.edu/ spacecoast, or call 449–4500. FULL COLOR SCFN to conduct workshop in Cocoa Space Coast Feline Network will be conducting a workshop for feral cat colony caregivers from 1 to 4 p.m. on Saturday, Aug. 13, at the Central Brevard Library, 308 Forrest Ave., in Cocoa. The workshop is for those involved with the care of feral cats and includes demonstrations on how to use traps. The workshop is free of charge. Call the helpline to register at 631–7729. Painting demonstration at Fifth Avenue Gallery The Fifth Avenue Art Gallery will host its second “Saturday Demonstration” at 2 p.m. on Aug. 13. At this month’s demonstration, artist Judy Edwards will be showcasing encaustic monotype painting. This is an innovative, contemporary process and a “painterly approach” to printmaking. The process combines the ancient painting medium of encaustic with the popular monotype process. Encaustic paint crayons (beeswax and professional grade pigments in solid form) are used to draw upon a heated plate. The Fifth Avenue Art Gallery is in the Eau Gallie Arts District of Melbourne, across the street from the Brevard Museum of Art. The gallery’s telephone number is 259–8261, or visit www.fifthavenueartgallery.com for more information. SarahCare to host caregiver–support meeting SarahCare, an adult day care business in Melbourne, will host a caregiver–support meeting at 2 p.m. on Thursday, Aug. 18. The guest speaker will be Dr. Kelly Dunn, a psychiatrist. Her presentation will address “how to care for a loved one who is showing signs of depression.” Dr. Dunn is a physician who practices in the local market. The program is offered free of charge to the community. To make a reservation to attend the meeting, call SarahCare at 676–3460. SarahCare’s address is 1504 S. Harbor City Blvd. The 5,000–square–foot SarahCare facility is open Monday through Friday, 7 a.m. till 6 p.m. It offers day–care services to the public. Registered nurse Beth Rosenbloom is the executive director of the local SarahCare franchise. AUGUST 1, 2011 9LHUD0HGLFDO3URIHVVLRQDO2IÀFHV 0HOERXUQH0HGLFDO3URIHVVLRQDO2IÀFHV Dockside Dream US-1 Malabar +LVWRULF0HGLFDO2IÀFH5RFNOHGJH Commercial Land Suntree / Viera Custom Homes Suntree / Viera Area /DNH:DVKLQJWRQ7URSLFDO5DQFK+RPH 5RFNOHGJH:DUHKRXVHV&DOO&HQWHU Oceanfront Penthouse 152 N. Harbor City Blvd, Ste 200 | Melbourne, FL 32935 321.751.6850 | www.NewtonCommercialGroup.com [email protected] Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN SPACE COAST BUSINESS CruiseOne Freer & Associates opens an office in Cocoa Village as the agency grows its business 4th Annual SPACE COAST WOMEN’S Standing Out in Today’s Social Network Friday, August 5, 2011 9:30 a.m.–1:30 p.m. Crowne Plaza Hotel Melbourne Oceanfront Early Registration (prior to July 22): $30 Florida Registration (after July 22): $45 Tech Webster to host information session for students Webster University’s in Melbourne will host an information session for students who are interested in pursuing a master’s degree in a business discipline at 5:30 p.m. on Wednesday, Aug. 3. Anyone attending the event will have the $50 application fee waived. Webster University offers a full slate of graduate degrees, including the M.B.A., Management and Leadership, Human Resource Management, Computer Science/Distributed Systems, and Procurement and Acquisitions Management. Webster specializes in providing evening and online classes for the working adult. The campus is located at the north entrance to Melbourne Square Mall, on the corner of Hibiscus and Gateway. The address is 1775 W Hibiscus Blvd. To make a reservation to attend the meeting, call 956–6700 or send an e–mail message to [email protected]. Classes begin Aug. 15. pick KEYNOTE SPEAKER: up BBN 7/25/11 Hollis Wilder, Owner/Founder, Sweet! by Good Golly page Miss Holly 17 Linda Geiger to conduct silk–painting workshop Winner of Food Network’s Cupcake Wars Join us for a motivational day filled with speakers, vendors, giveaways, promotions and networking. EVENTS SCHEDULE ONLINE: http://wbc.fit.edu PREMIER SPONSORS Local artist Linda Geiger will conduct a “Simply Silk Painting” textile workshop from 2 to 5 p.m. on Saturday, Aug. 13. at the Art Gallery of Viera in The Avenue, an outdoor shopping mall. The workshop fee is $45 plus $10 for materials. To make a workshop reservation, contact Geiger at 784–9347 or e–mail [email protected]. Participants will learn the basics of silk painting in this hands–on workshop, including tools, dyes and paints, resists, and texture techniques. Attendees will complete an original piece, suitable for framing or use in a sewing project. Geiger has been a longtime participant in visual and performing arts, including graphic arts, fiber arts, puppetry, doll– making, and costume design and production. She has taught dollmaking with Brevard Cultural Alliance’s Resident Artist program, and has also taught at local libraries, galleries and other venues. She is a member of Space Coast Doll Artists and currently exhibits with the BCA’s Art–in–Public–Places program. Spouse PRESENTED BY Women’s Business Center BS-561-711 BREVARD BUSINESS NEWS / 16 COCOA VILLAGE — CruiseOne Freer & Associates, an independently owned and operated franchise and a division of World Travel Holdings, has opened an office at 115 Maryland Ave. The company was previously a home–based business. “Our business has grown over the last year, and one of our top priorities is customer service. Our new office enables us to have clients visit us for a more personal experience,” said Kathy Freer, owner of CruiseOne Freer & Associates. She added, “We wanted the space to reflect calmness and relaxation, which we kept in mind as we redesigned the interior to fit our needs and desires. I believe we have truly accomplished what we were looking for. After all, we are providing travel services and vacations, and the feeling should start when you first step in the door.” Office hours are 9 a.m. to 5 p.m. Monday through Friday. Other hours are available by appointment. The phone number is 735–0202 or visit www.MemorableVoyages.com. Continued from page 1 Don’t make major business decisions without consulting your spouse. After all, you wouldn’t do that to a partner who is not your spouse. Don’t let business arguments get personal or let personal arguments affect the business. Don’t hold grudges; settle everything by the end of the day. That’s just good human relations for working with others including employees, customers, suppliers, and non–relative partners. If you have disputes that you can’t resolve, find a trusted adviser to act as mediator to resolve it. Schedule personal time both together and alone where you put work aside. The constant interaction in business and personal life can create too much togetherness. Remember that tolerance for each other is the key for good personal relations. Remember that when both spouses work in the business, your family livelihood is wholly dependent on the success of the business. That increases the family’s financial risk substantially. Try to build a larger emergency financial contingency fund for business recessions or catastrophic events. Consider disability insurance and adequate term life insurance in case one spouse is disabled or dies. Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN ADVERTISERS CREDIT CARDS AS LOW AS 4.99% APR* NO ANNUAL FEE NO BALANCE TRANSFER FEE Expect More From Us. Bouvier & Associates pick up BBN ??? CECU pick up BBN 7/11/11 page 14 We provide proactive expert financial advice and solutions that work for you. FULL COLOR FULL COLOR WHAT ARE YOU WAITING FOR? Transfer your high interest credit cards now! “Your Business is Our Business” r4NBMM#VTJOFTT4FSWJDFT r5BY3FUVSO1SFQBSBUJPO r5BY1MBOOJOH4USBUFHJFT r.BOBHFNFOU$POTVMUJOH REMIXccu.org Everyone in Brevard and surrounding counties may join. A one time $5 membership fee is required to join CCU. *Introductory APR for a period of 12 billing cycles, based on creditworthiness. When the discounted period expires, the APR on existing balances will increase to the non-discount rate between 10.90% 17.95% on the first day of the billing cycle. Rates subject to change. Federally insured by NCUA. r/FX#VTJOFTT4UBSUVQ4VQQPSU r1BZSPMM4FSWJDFT r1SPGFTTJPOBM1SBDUJDFT r8FBMUI.BOBHFNFOU4FSWJDFT Members: American Institute of Certified Public Accountants Florida Institute of Certified Public Accountants /8JDLIBN3E4UF.FMCPVSOF #PVWJFS"TTPDDPN Wuesthoff new ads emailed rotate FULL COLOR AUGUST 1, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 17 Stress out. Work out. Important health decisions happen every moment. If you’re worried choosing a health plan might be stressful, take a look at Health First Health Plans. Our friendly sales associates and customer service representatives make it easy to find a plan that meets your needs. We offer a variety of plans with several choices for premiums and coverage to fit your budget. And, we can also help you improve your health with innovative programs and benefits like fitness center memberships (another great stress reliever)! Contact us or your broker today to find the plan that’s right for you! Health First Health Plans can help you make healthy decisions. Plans include: • Commercial group plans (HMO, POS, high deductible, and TPA) • Medicare Advantage plans (HMO and HMO-POS) Ranked second in Florida! • For Medicare and commercial group plans in the NCQA Health Insurance Plan Rankings1 • 4.5 out of 5 stars from Medicare2 Call 321-434-5665 or 1-800-716-7737 or TTY/TDD relay 1-800-955-8771 7 days a week, 8 a.m. to 8 p.m. Inspiring healthy moments. www.HealthFirstHealthPlans.org 6450 US Highway 1, Rockledge, FL 32955 A Medicare Advantage organization with a Medicare contract. Exclusions & limitations apply. The benefit information provided herein is a brief summary, not a comprehensive description of benefits. For more information, contact the plan. 1National Committee for Quality Assurance (NCQA) Health Insurance Plan Rankings—Medicare & Private (2010–11). All rankings are displayed at www.ncqa.org. NCQA is a private, non-profit organization dedicated to improving healthcare quality. 22011 Medicare Five-Star Ratings, www.Medicare.gov. H1099_EL2435_04811 File & Use 02222011 BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 1, 2011 BBN Hoyman Dobson SPECIAL FOCUS Continued from page 1 Hoyman Dobson has niches in government contracting, manufacturing, construction, and health care, Goode said. “We really embrace these industries and have team members on staff who work closely, in accounting and auditing roles, with these types of businesses.” Her practice has just formed a Government Contracting Advisory Team, comprised of “experts including an attorney,” to help area small businesses learn more about procurement opportunities. The federal government awarded nearly $100 billion in contracts to small businesses in fiscal year 2010, showing an increase in federal prime–contract dollars to small firms for the second straight year after four years of decline, according to the U.S. Small Business Administration. When the federal government puts contracts into the hands of small businesses, communities have the opportunity to grow and create jobs. To that end, Hoyman Dobson has scheduled and will lead a government–contracting seminar from 8 a.m. to 1 p.m. on Thursday, Sept. 22, at the Holiday Inn in Viera, formerly known as the Imperial Hotel. The program is sponsored by the firm’s Government Contracting Advisory Team and will feature a number of speakers and breakout sessions, said Goode. “The seminar is designed for businesses that are interested in getting into government contracting and those that already compete for government contracts,” she said, adding that there will be a small seminar fee to cover a continental breakfast and a lunch. Goode, a graduate of Florida State University who has a master’s degree from the University of South Florida, founded the firm’s Government Contacting Advisory Team. For the first time, a new government program — introduced this year — allows contracting officers to set– aside contracts specifically for women–owned small businesses. In general, over the past year the SBA has increased its efforts and collaboration with federal agencies to provide increased opportunities for small businesses to compete for and win federal contracts. Another new offering at the independent practice is Hoyman Dobson’s “Trust Advantage” service. Seeing an opportunity to serve clients in the local market, Charles “Chas” Hoyman Jr., managing director of the practice, said his firm recently introduced “Trust Advantage” and hopes to build a clientele around personal service. Woodlake National pickpick up up BBN 7/25/11 12-21-09 page page 29 AUGUST 1, 2011 “The product fits nicely with Brevard County’s demographic,” he said. “We are currently taking trustee appointments from certain providers. Right now, most of that service is being handled out of the county by very large organizations.” He added, “Typically, when business here goes to another area of the state, the client–service side tends to deteriorate. With our firm, one of the people in the office acts as the trustee. It’s a local service. We’re on top of it, responding to their questions and inquiries and providing them the confidence that their trust is being executed in the manner they intended.” A number of banks in the local market offered trustee services but times have changed, he said. From the client–service standpoint, Hoyman said his firm is reviewing its delivery system across all platforms and looking for ways to improve it. “With today’s cutting– edge technology, how can we better communicate with our clients?” He continued, “We are having all of our team members look at the ways we provide services, so we can continually improve the communication process with our clients.” Hoyman Dobson produces a biweekly electronic newsletter as one avenue of staying connected with its customers. In addition, the practice is about to release a client– satisfaction survey, he said. The company does this every other year to measure how effectively it serves clients. He said the survey response from customers has been strong, and the feedback valuable. “For everyone who participated in our last client– satisfaction survey, the firm made a donation on their behalf to a not–for–profit organization in the county we have long supported,” Hoyman said. On the marketing side, one of Hoyman Dobson’s three focus areas, the firm has seen rewarding results, said Goode. Marketing is traditionally viewed as a cost center and is often cut in a bad economy. But that’s not Hoyman Dobson’s view. When the economy started to turn sour, the firm reached out and hired its first full–time, in–house marketing coordinator, Aliona Groh. “Aliona has been a key cog in the firm’s success,” said Goode. “We are really committed to improving communications with our clients, the local market and beyond. And Aliona has taken the bull by the horns and has really helped advance our marketing efforts and the execution of our marketing strategy.” Groh, a community volunteer with Habitat of Human- Sarahcare Completepick Adultup DayBBN Care Services Delivered with 7/25/11 Love 321-676-3460 1504 S. Harbor City Blvd page 2Beth Rosenbloom RN Melbourne www.sarahcare.com Executive Director Visit BrevardBusinessNews.com for Advertising Information ity of Brevard County, will mark her third year with Hoyman Dobson in October. Her first move after coming aboard the firm was forming a relationship with the Association for Accounting Marketing, a Midwest–based organization of more than 800 members, including CPAs, business consultants, and marketing professionals. Then Groh suggested Hoyman Dobson redesign its website. “We wanted to improve our website and make it more valuable to visitors, and we did,” said Groh. “People who visit our website will see information on many different topics, especially those relating to our niches. We feel like we have an information–rich website.” Hoyman Dobson’s redeveloped website was singled out at an event hosted by the Association for Accounting Marketing. The firm was presented with the organization’s Marketing Achievement Award at the recent annual Summit in Chicago. Hoyman Dobson took the top honor in the website category for firms with revenues less than $15 million. Judges, including professionals in advertising, consulting, and marketing, reviewed nearly 200 entries from 75 firms in 20 different categories. Since its revamp, Hoyman Dobson’s website has been generating increased traffic. “Debbie (Goode) received a call from a person in Afghanistan who was doing research on our website. He was researching government contacting for his business and followed up with a call,” said Hoyman. The caller lived in North Carolina and was working for a company in Afghanistan, Goode said. “Because we have improved our search engines and have improved the value of our website, the niches that we specialize in come up in searches.” Under Groh’s direction, the firm created new brochures and collateral, too. Goode said Hoyman Dobson is seeing encouraging results from its three areas of focus and is working to continuously improve the practice as it strives for excellence. The firm is growing in a market lull. She said Hoyman Dobson sees business growth and community involvement as a singular goal — a partnership that goes hand–in–hand. “As a firm we are trying to help this county. To do that, business leaders need to bring everyone together to move it forward,” said Goode, who is in involved in a number of community organizations including the Economic Development Commission of Florida’s Space Coast, and Florida Tech’s Women’s Business Center. “MORTGAGE MONEY” Crissy pick up BBN 7/25/11 page 5 777-3232 “Brevard’s most referred lender since 1981” BREVARD BUSINESS NEWS / 19 CHANGING YOUR VOICE & DATA PROVIDER IS A LOT EASIER THAN CHANGING… YOUR PAST. 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