December 31, 2007 - Brevard Business News
Transcription
December 31, 2007 - Brevard Business News
BBN Vol. 25 No. 53 Brevard Business News A Weekly Space Coast Publication December 31, 2007 Capt. Hiram’s Resort in Sebastian great setting for getaways, meetings By Ken Datzman SEBASTIAN — Capt. Hiram’s Resort — situated in one of the region’s most scenic waterfront environments, fronting the Indian River — is the perfect place to kick back and enjoy the atmosphere. The interesting complex is being discovered by more people all the time. Capt. Hiram’s has a personality and a uniqueness that clearly sets it apart from other resorts. The business is cutting a path bringing first–rate live entertainment to the area. And the facility is increasingly being embraced by the corporate market, a prized segment for resorts such as Capt. Hiram’s. While the business draws people from Central Florida and from other areas, it also has chiseled out a loyal customer base outside the state. “We really found out where our base was after being hit by back–to–back hurricanes in 2004 because I answered hundreds of e–mails from people all over the nation,” said Debra Janssen, director of marketing for Capt. Hiram’s Resort. The resort is a 21–year–old venture that began as a marina and a raw bar with a small number of seats. “We’ve built a lot of relationships with customers in other parts of the country, especially up north. Our first group booking was a high school out of New York. They still come here every year.” The community–minded business, which recently funded and hosted a free concert, working with Cumulus Broadcasting, to raise money for the Toys for Kids Foundation, has evolved over the years as Indian River County has grown. Capt. Hiram’s has rounded itself into a thriving entertainment complex, more fully realizing its potential in the marketplace. The business has an attractive set of assets in a gem of a location. The resort has hosted some big–name bands and performers in recent months, and offers entertainment daily, free of charge. Capt. Hiram’s holds wide appeal to both leisure and business customers. On a busy weekend during the season, Please see Capt. Hiram’s Resort, page 19 BBN photo — Adrienne B. Roth Capt. Hiram’s Resort in Sebastian includes a popular casual–dining restaurant, a 70–room hotel, a SandBar, a marina and ship’s store, a gift shop, and a banquet room with a water view. The 21–year– old resort is having a lot of success attracting top bands and entertainers. The business is also being embraced by the corporate market. From left: Carlos Cerda, hotel manager; Jan Taylor, entertainment director; and Tim Michaud, chief operating officer. College students learn how to make the sale By Andy Smith Scripps Howard Service skills and techniques that can be taught, and that’s what he does. “There’s not one way to do it, there’s not a silver bullet,” Renzi said. “Everyone has their own style, but it’s a profession, just like any profession.” Renzi began his career as a systems engineer and marketing representative for IBM and has since held marketing and corporate education jobs at a variety of companies. In 1987, he founded Strategic Training Concepts, a corporate training company. “Everyone is selling, all the time,” Renzi said. “You’re selling your ideas, you’re selling yourself every day.” Most of the students in Renzi’s class said they were taking the course as part Please see Make the Sale, page 16 PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. You’re on an elevator. Standing next to you is the CEO of a company you’d like to do business with. You have 30 seconds to introduce yourself, your company and your product. You want to make a good impression. Go. It’s called “the elevator pitch.” Michael Renzi teaches it to his professional sales class at Bryant University’s Executive Development Center in Rhode Island. At a recent session, Renzi had class members prepare their elevator pitches and then try them out on each other. Then Renzi and other class members offered their critiques. “Remember, we’re all friends here,” Renzi told the class, which consisted of about 16 students grouped at four tables. Some buried the hook — we can save you money — at the end of the pitch instead of showcasing it near the beginning. Sometimes the words were fine, but the body language was not. Some pitches offered too much information. Some presented too many options. “This is not supposed to be a sales pitch. It’s an identity pitch,” Renzi said, adding that over time the elevator pitch can be adapted to different environments — a cocktail party, for example, or a trade show. Renzi said there is such a thing as a natural ability to relate to people, which can be a tremendous help to a sales person. But he also thinks there are sales BBN DIGEST Viera Realty appoints Davis its G.M. of residential sales VIERA — Karen Davis has been appointed general manager of Viera Realty Inc., overseeing its residential real–estate sales operation. Davis, a 23–year veteran of residential real–estate sales, will be responsible for heading up both Viera Realty’s new home sales division and resale division. “Karen Davis is an exceptional, national caliber professional and we are pleased to have her lead our realty team,” says Scott Miller, vice president, marketing and sales, The Viera Co. “Karen’s belief in the Viera vision and her willingness to make the Viera community her career focus means great things for the future of Viera Realty.” Davis will lead a team of professional Realtors at Viera Realty. Supporting her in this effort will be Jerry Connery, vice president of new home sales, and Mary Anne Beasley, vice president of resales. Before joining Viera Realty, Davis served as vice president of sales for Long & Foster Real Estate Inc., in Maryland. Her primary office was located in the Kentlands Neo–Traditional development. “Karen’s experience with Long & Foster in traditional neighborhood development sales and marketing will serve us well as we begin to market these home products in our new Viera Town Center and Village One in West Viera,” says Miller. Davis has also served as sales manager and vice president for Prudential Preferred Properties, and sales agent for Merrill Lynch Realty. Before entering the real–estate profession, Davis served as attorney, supervisor, and then as director of the Office of Consumer Participation for the U. S. Department of Transportation’s National Highway Traffic Safety Administration. Davis holds a bachelor’s degree in English from the American University in Washington D. C., and a juris doctor from Boston University School of Law. Viera Realty Inc. is a wholly–owned subsidiary of The Viera Co. Inc. The 17–year–old real–estate sales business is located in the Viera Home Discovery Center at the corner of Wickham Road and Shoppes Drive in Viera. YEAR-END CLOSING EVENT See Some Red and Save Some Green! Saturn Space Coast All Remaining 2007 Models in Stock. 0 pick up BBN 12-24-07 page 9 % APR for up to 72 Months for well qualified buyers 2007 Saturn Relay 2007 Saturn Outlook 2007 Saturn Aura 2007 Saturn ION Easter Seals to host Valentine’s Day benefit ONLY 24 LEFT 2 Relays, 5 Outlooks, 16 Auras, 1 ION 265126 $AVE DOLLAR$ NOW All vehicles are plus tax, tag and $459 dealer fee. SALES DEPT. HOURS: Monday-Thursday 8:30-8:00 Friday 8:30-7:00 Saturday 8:30-6:00 Closed Sunday to be with family. 4340 W. New Haven Avenue, Hwy. 192, Melbourne Across From Sam’s Wholesale Club SERVICE DEPT. HOURS: PHONE: (321) 768-8020 OR 800-895-1557 www.saturnspacecoast.com Monday-Friday 7:30-5:30 Saturday 8:00-1:00 Closed Sunday to be with family. BREVARD BUSINESS NEWS / 2 Happy New Year! Easter Seals Florida Inc. celebrates Valentine’s Day each year during A Sweet Affair fund–raising gala. The fourth annual event will be held from 7 to 10 p.m. on Feb. 1, at the Hilton Melbourne Rialto Place. “It’s the perfect place to celebrate Valentine’s Day with your loved one and support the services for people with disabilities that Easter Seals provides in your area,” said Rebecca Shireman–Wood, Easter Seals spokesperson. The evening’s highlights will include a wine–and– cheese reception, a multi–course dinner, wine and dessert samplings, entertainment, and silent and live auctions. Tickets are $100 each. Corporate table packages are also available for $1,000. The event will help raise funds and awareness for Easter Seals programs in Brevard and Indian River County. Easter Seals is currently seeking underwriting sponsorships, dessert vendors and auction item donations for the event. If you would like to help, contact Teri Blevins, special–event coordinator, at 723–4474, extension 3105, or e–mail [email protected]. DECEMBER 31, 2007 BBN HAPPY NEW YEAR! My big dream arrives: Acquiring a learner’s permit to drive a car By Johnathan Gen–Y Columnist It’s that time of year again. I’m glad to be back occupying this space, espousing on the philosophies of life. Once a year I write this column. It generates a lot of comments from readers throughout Brevard County. In fact, I’ve grown up writing this column. The themes vary from year to year. Some people have told me the writing has gotten bolder. Sure it has. I only have one opportunity a year to make a big splash in print. Then, I’m cut off and my ego is deflated once again. For me, this is a fun column, and I like to pour it on. Five things I enjoy are writing, reading worldly books, investing in stocks, playing in the band, and talking about hot cars, such as Saturn’s new best–selling Sky roadster, as shown in this picture. I will have to add one more favorite thing: I have come to embrace classic clothing. Dressing up is the way to go. As corny as it sounds, it’s true — “clothing makes the man.” I don’t know who originally said that. But I can tell you, I feel awfully good wearing this classic Italian– made sport coat. I bought it and the stylish trousers I’m wearing at Michael’s for Men in Indialantic. Michael’s is an institution. On the subject of worldly books, I’m proud of the fact that I have read Immanuel Kant’s “Critique of Pure Reason.” Interesting stuff. I’ve also taken a course online titled “Symbolic Logic,” which is a challenging area of mathematics. Now, I don’t want to come across like I have a big ego. But I can grasp some of the complexities of life, and that’s important at my age. My generation will lead America some day. As a new year opens, everyone is always in a good mood and looking forward to big accomplishments in the months ahead — personally, in business, and across their investment portfolio. For me, 2008 is going to be an incredible year! I have, in hand, my official learner’s permit from the state of Florida. This means as much to me as a winning Lotto ticket. As you know, Florida allows 15–year–olds to obtain a learner’s license that lets them drive a vehicle for instructional purposes, with a parent at their side. Soon, I will be driving on my own. This is a responsibility I have long prepared for. In the meantime, I have been shopping for a new car. I’m set on Saturn’s Sky. With its European–inspired look, this roadster is nothing but a winner. Girls love it, too. You know, to quote the Good Charlotte song, “Girls Don’t Like Boys, Girls Like Cars and Money.” If my stock portfolio performs in 2008, like I think it will, this Sky will be parked in my garage. The personable Mr. Dick Darlington, owner of Saturn Space Coast in West Melbourne, was kind enough to let me drive a new Sky to get a feel for its handling. It’s a dynamic vehicle. I can picture myself driving it along the beach and listening to XM radio. Get off the road, here I come! Okay, let’s get on to my stock–market forecast for 2008. That’s what people want to read. Sure, the market was a little wobbly in 2007, but a lot of people still made big chunks of money. In 2008, you are going to be surprised, I think. The correction is over. The bulls will run and run and run on Wall Street. The real–estate market will improve, giving the economy a powerful lift. Capitalism forever! I see the Dow at 14,550 at the close of 2008, NASDAQ at 3,200, and the S&P hitting 1,525. You have to be optimistic. Pessimism is a loser’s philosophy. As a columnist, I am empowered to sincerely thank all the BBN advertisers, readers and the community in general for making this publication a long–running success in Brevard. Businesses and organizations drive our publication and the support has been countywide. John FULL COLOR Thank you. Cheers to 2008 and a great year of business! DECEMBER 31, 2007 Happy New Year! BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Brain stem cells are sensitive to space radiation, researchers say By John Pastor Measures to protect astronauts from health risks caused by space radiation will be important during extended missions to the moon or Mars, say researchers in a paper currently online in Experimental Neurology. Using a mouse model designed to reveal even slight changes in brain cell populations, scientists found radiation appeared to target a type of stem cell in an area of the brain believed to be important for learning and mood control. The findings — from a team of researchers from the Cold Spring Harbor Laboratory, Brookhaven National Laboratory, NASA’s Kennedy Space Center and the McKnight Brain Institute of the University of Florida — suggest that identifying medications or physical shielding to protect astronauts from cosmic and solar radiation will be important for the success of human space missions beyond low Earth orbit. “Our discovery does not present any adverse issues for the astronaut program because the ground–based dose and application of radiation we used were not comparable to that seen for existing space travel,” said Dennis Steindler, executive director of UF’s McKnight Brain Institute, a professor of neuroscience at the UF BBN Brevard Business News 4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951-7777 fax (321) 951-4444 (email) [email protected] PUBLISHER Adrienne B. Roth EDITOR Ken Datzman OFFICE MANAGER Frank Schiffmann Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904. BREVARD BUSINESS NEWS / 4 College of Medicine and co–investigator in the study. “But the exceptional sensitivity of these neural stem cells suggests that we are going to have to rethink our understanding of stem cell susceptibility to radiation, including cosmic radiation encountered during space travel, as well as radiation doses that accompany different medical procedures.” Stem cells are important because they have the remarkable ability to renew themselves and produce many different cell types. In this study, Cold Spring Harbor Laboratory scientists developed mice that were genetically engineered with easily identifiable, fluorescent stem cells. The stem cells lose their fluorescence when they transform into neurons, which makes it easier to account for them. Scientists at the NASA Space Radiation Laboratory at the Brookhaven National Laboratory in Upton, N.Y., administered a single dose of radiation to the mice about equal to the amount astronauts would receive after a three–year space voyage to Mars. Unexpectedly, researchers found that a special type of stem cell is selectively killed in the hippocampus, according to Grigori Enikolopov, a neurobiologist at Cold Spring Harbor Laboratory who was a co– investigator and the corresponding author of the paper. The cell is described as quiescent — or quiet — because even though it is the wellspring that repopulates the brain with new cells, it exists in relative repose while its daughter cells divide and reproduce in great numbers. “Our findings are surprising because it is assumed that dividing cells are the most vulnerable to radiation — that is why radiation is used in cancer therapy,” Enikolopov said. “These stem cells divide quite rarely and it was unexpected that they would be the most vulnerable to this type of radiation. But at least two thirds of these quiescent cells died. The challenge now is to find something to protect those cells.” Whether certain brain cells are at risk more than others is vital information for scientists planning lengthy lunar expeditions or deep space missions. The President’s Commission on Implementation of United States Space Exploration Policy outlined plans to send a human expedition to the moon by 2020. NASA led the mission to land the first unmanned spacecraft on Mars in 1975. More recently, NASA’s unmanned Phoenix Mars Lander was launched on Aug. 4 and is expected to land on the red planet on May 25, 2008. “Space radiation has not been a serious problem for NASA human missions because they have been short in duration or have occurred in low Earth orbit, within the protective magnetic field of the Earth,” said Dr. Philip Scarpa, a NASA flight surgeon at NASA’s Kennedy Space Center in Florida and a study co– investigator. “However, if we plan to leave low Earth orbit to go back to the moon for long durations or on to Mars, we need to better investigate this issue and assess the risk to the astronauts in order to know whether we need to develop countermeasures such as medications or improved shielding. We currently know very little about the effects of space radiation, especially heavy element cosmic radiation, which is expected on future space missions and was the type of radiation used in this study. “In addition, we should expect that within each critical organ system, there may be different cell sensitivities that need to be considered when defining space radiation dose limits,” Scarpa said. The finding raises questions about the cognitive and emotional risks associated with radiation exposure during human space exploration missions. “There is a growing body of evidence that the death of these types of cells is a potential adverse effect of radiation during cancer treatment, but it’s not been discussed in terms of space travel,” said Dr. Jack Parent, a neurologist at the University of Michigan who was not involved in the research. “Radiation has been associated with adverse cognitive effects, which is a potential hazard during space missions. Shielding and other measures to block the effects of radiation have to be strongly considered. The subject certainly deserves more study.” Brevard conservation team earns award at state event The Brevard Water Resources Conservation Team received an award for its public education efforts at the 2007 Florida Section of the American Water Works Association annual meeting. The team received the Best in Class Conservation Award in the Public Education category for a DVD created in conjunction with the “Bringin’ in the Green the Florida Friendly Way” landscaping seminar held this past March. The team includes water conservation professionals from Titusville, Cocoa, Melbourne, Palm Bay and Brevard County utilities departments, who often work together to promote water conservation throughout the county by educating residents and school–age children about the importance of protecting water resources. The DVD receiving accolades features Loren Rapport, landscape operations manager for Brevard County, Sharon Dolan of Maple Street Natives, and Sally Scalera of the University of Florida’s Brevard County Extension Program. The speakers provided helpful information regarding waterwise landscape planning, native plants, and integrated pest management. This video has been televised on Space Coast Government Television and Titusville’s government–access cable channel. For information regarding water conservation, residents should contact their local utilities department. For Titusville, contact Maureen Phillips at 383–5669; for Cocoa, contact Cathy Carter at 639–7602; for Melbourne, contact Jennifer Wilster at 953–6302; for Palm Bay, contact Julie Lemons at 952–3410; and for Brevard County, contact Cheri Camp at 633–2092. BPS to conduct public hearing Jan. 22 The Brevard County School Board has scheduled a public hearing at 5:30 p.m. on Jan. 22, in the board room at the Educational Services Facility in Viera., to discuss adjustments to the attendance areas for the district’s Cambridge and International Baccalaureate programs. Public input is welcomed. The IB diploma program is a rigorous pre–university course of study leading to internationally standardized examinations. The program is designed as a comprehensive two–year curriculum that allows its graduates to fulfill requirements of many different nations’ education systems. More specific information may be found at www.brevard.k12.fl.us. Happy New Year! DECEMBER 31, 2007 BBN DIGEST Water Management District honored for innovative funding WEST PALM BEACH — The South Florida Water Management District was recently presented The Bond Buyer’s Deal of the Year Award for its $546.1 million issue of certificates of participation (COPs) to fund Everglades restoration projects. The district issued the AAA–rated insured bonds in November 2006 to help jump–start construction of Acceler8, eight projects critical to the overall revitalization of the River of Grass. Notably, the district’s COPs were the first to be issued for a natural resources project in the United States. “This innovative funding mechanism enabled the District to access capital markets for the agency’s contribution toward the $10 billion federal–state plan to restore the Everglades,” said District Governing Board Chairman Eric Buermann. “The impact of our success is truly global. It lets others around the world know that they can procure funding to tackle complex environmental issues today.” The “Bond Buyer,” a national daily newspaper covering the municipal bond market, considered deals that closed between Oct. 1, 2006, and Sept. 30, 2007, for its awards. This year’s competition, the sixth annual, drew nearly 100 entries from across the country for transactions that financed projects including bridges, hospitals, schools, environmental protection, an airport, military housing and others. In 2004, Florida fast–tracked the funding, design and construction of Acceler8 projects through COPs financing to bring positive benefits to the Everglades sooner. As opposed to the “pay–as–you–go” approach, taxpayer dollars needed for construction are significantly leveraged, and the expedited course of action reaffirms the commitment of the State to revitalize the Everglades ecosystem. “The COPs program is a living, breathing example of how local governments, state and federal agencies can get together and get projects in the ground faster,” said District Executive Director Carol Wehle. Since 2000, Florida has invested close to $2 billion toward the Comprehensive Everglades Restoration Plan. Just this year, the state expanded its restoration efforts to the northern part of the ecosystem and extended a dedicated trust fund through 2020 to set aside another $2.3 billion in state funding toward restoration of the South Florida ecosystem. For more information about Everglades restoration or updates on specific Acceler8 projects, visit www.evergladesnow.org . “Where Mediterranean Elegance Comes to Brevard” San Marino Estates is Suntree area's newest subdivision with a Mediterranean flair 10% deposit reserves your lot for Bouvier & closing Assoc Spring 2008 Lot prices start in the $140,000's pick up BBN Most lots provide lakeview or nature preserve Build on your schedule or hold view for optimum privacy in area left in natural 12-03-07 your lot as an investment wooded state until home is constructed page Deed 8 restricted and design review Lot sizes from .22 to .56 acre Luxurious mediterranean flair A private gated road gives additional FULL COLOR security to you and your family 95% bank financing available 321.751.6850 Brenda Boren DECEMBER 31, 2007 321.544.4276 Rich Mehalick Visit our website www.SanMarinoFL.com for more information BOUVIER & ASSOCIATES CERTIFIED PUBLIC ACCOUNTANTS Newton Land San Marino Estates square one pick up BBN YOUR BUSINESS IAAP to meet at Courtyard on the beach The Central Brevard Chapter of the International Association of Administrative Professionals will meet at 5:30 p.m. on Tuesday, Jan. 8, at the Courtyard by Marriott in Cocoa Beach. The address is 3425 N. Atlantic Ave. The program is titled “Simplifying and Organizing Your Family’s Long–term Financial Affairs.” Gina Rall, a certified public accountant and director of Hoyman, Dobson & Company, will give the presentation. To make a reservation, the deadline is Monday, Jan. 7, e–mail Candy Puls at [email protected], or call 853–6666. Reservations can also be made at iaapcentralbrevard.homestead.com. Regular chapter meetings are on the second Tuesday of each month. protects the value of your home and investment Select your own builder to design a "Dream Home" like no other Small Business Services Corporate & Individual Tax Returns Auditing & Accounting Financial Reviews & Compilations IS OUR BUSINESS Accounting Software Support Tax Planning & Strategies Qualified Intermediary for FULL COLOR 1031 Exchanges American Institute of Certified Public Accountants Florida Institute of Certified Public Accountants National Association of Certified Valuation Analysts 3210 N. Wickham Road , Suite 5 Melbourne, FL 32935 Phone 321-752-9967 Fax 321-752-9927 www.bouvierassoc.com Happy New Year! BREVARD BUSINESS NEWS / 5 e ad e a ed FULL COLOR Make it a better deal - finance with Space Coast Credit Union right at the Dealer. AUTO MAX BOB DANCE KIA BOB STEELE CHEVROLET BONIFACE HIERS CHRYSLER DODGE BONIFACE MAZDA KIA BREVARD CHRYSLER DODGE JEEP CAR DEPOT OF MELBOURNE COASTAL HYUNDAI COASTAL MITSUBISHI COCOA HYUNDAI COUNTRY CLUB MOTORS ENTERPRISE CAR SALES FAMILY AUTO MART FISCHER CHEVROLET FISCHER NISSAN GATOR CHRYSLER SUZUKI GEN-X MOTORS HOUSE OF POWER (Motorcycles & Boats) INFINITI OF MELBOURNE ISLAND LINCOLN MERCURY JIMMIE VICKERS JEEP SUZUKI KELLY FORD LANE PONTIAC BUICK GMC LEONARD’S AUTO LEXUS OF MELBOURNE MCCOTTER FORD-MERCURY MELBOURNE CHEVROLET MERCEDES BENZ OF MELBOURNE MIKE ERDMAN MOTORS, INC. MIKE ERDMAN TOYOTA MURPHY CADILLAC NISSAN OF MELBOURNE OSMAN LINCOLN MERCURY JEEP PALM BAY FORD PALM BAY MOTORS PARADISE FORD PARADISE MOTORS PORSCHE AUDI OF MELBOURNE QUALITY PONTIAC BUICK GMC TRUCK PRESTIGE VOLKSWAGEN RAY BOVEE MOTORS RON NORRIS BUICK PONTIAC GMC HONDA SATURN SPACE COAST SOUTHEASTERN HONDA SNIDER’S TRUCK AND AUTO SALES SPACE COAST HONDA SUBARU OF PALM BAY SUNSHINE DODGE ISUZU THE CAR CABANA THE IMPORTED CAR STORE TOYOTA SCION OF MELBOURNE possible cecu arm ad. UÊÜÊ,>Ìià UÊ ÛiiÌÊÌÊÕÞÊ>ÌÊÌ iÊi>iÀ then bedor where micheals is and drop andretti UÊiÝLiÊ/iÀà UÊ1«ÊÌÊäÊ`>ÞÊ«>ÞiÌÊ `>ÞI UÊ>ÃÌÊ««ÀÛ>à When you’re ready to buy, simply ask your dealer to place your financing with Space Coast Credit Union. SCCU financing is available for business and personal vehicles.AG Visit Edwards one of our participating dealers throughout Brevard, or check Business SCCU.com/localdealers Vehicle Rates for a complete list.pick up BBN as low as 12-03-07 page 18 5.49%APR* Personal Vehicle Rates as low as 4.99%APR* Andretti pick up BBN 12-24-07 page 14 Not a Member ? a Problem! FULLNot COLOR FULL COLOR life improved. Joining SCCU is simple. The dealership can process your membership along with your loan. Membership is open to anyone living or working in Volusia, Flagler, Brevard, Indian River, Seminole and Osceola Counties. 5$7(65DWHVFXUUHQWDVRIDQGDUHVXEMHFWWRFKDQJH5DWHVVKRZQDUHÀ[HG$QQXDO3HUFHQWDJH5DWHVDQGDUHEDVHGRQ\RXUFUHGLWTXDOLW\WHUPDQGRXUXVXDOFUHGLWFULWHULDDSSO\<RXUUDWHPD\EHGLIIHUHQW4XDOLÀHGERUURZHUVRQO\ 7(5067HUPVDYDLODEOHXSWRPRQWKVDQGDUHEDVHGRQ\RXUFUHGLWTXDOLW\YHKLFOHW\SHPRGHO\HDUDQGRXUXVXDOFUHGLWFULWHULDDSSO\<RXUWHUPPD\EHGLIIHUHQW4XDOLÀHGERUURZHUVRQO\ '()(55('3$<0(17352*5$02SWLRQDO,QWHUHVWDFFUXHVIURPGDWHRIFRQWUDFW4XDOLÀHGERUURZHUVRQO\)LUVWSD\PHQWPD\EHGHIHUUHGXSWRGD\VDQGLVGHSHQGDQWXSRQZKHQ\RXUORDQFORVHV\RXUVPD\EHGD\VRUOHVV BREVARD BUSINESS NEWS / 6 Happy New Year! DECEMBER 31, 2007 BBN DIGEST Area doctors appointed to FMA councils, committees Five members and the executive director of the Brevard County Medical Society have been appointed to the Florida Medical Association Board of Governors, Councils and Committees. They are: l Dr. Bruce Alper, Florida Medical Association Board of Governors representing surgical specialties; Specialty Society Governing Council, vice chair; and Council on Medical Economics. l Dr. Lisa Cosgrove, Council on Medical Economics and Florida Medical Association Foundation Inc. l Dr. Ara Deukmedjian and Dr. Lance Grenevicki, Council on Legislation. l Dr. Heidar Heshmati, Committee on Disaster Preparedness and Council on Public Health. l Dr. Brian Ziegler, Council on Ethical and Judicial Affairs and Subcommittee on Membership Outreach. l Linda Paille, BCMS executive director — Florida Medical Association Board of Governors, chair; Council of Florida Medical Society Executives, adviser; and Committee on Membership and the Council on Public Health. Exhibition at Fifth Avenue Art Gallery The Fifth Avenue Art Gallery, at 1470 Highland Ave. in Melbourne, invites the community to start 2008 by viewing its newest exhibition, “Resolutions and New Beginnings.” The exhibition showcases the works of members in various mediums, as the artists celebrate and commemorate the coming of the new year. A kick– off reception for the artists will be held from 5:30 to 8 p.m. on Friday, Jan. 4. The reception is free of charge and open to the public. Refreshments will be served. The exhibition runs through Jan. 28. The Fifth Avenue Art Gallery was established in 1975. It is artist–owned and operated. The gallery is located in the Eau Gallie area of Melbourne, across the street from the Brevard Museum of Art. The gallery telephone number is 259– 8261.V isit www.fifthavenueartgallery.com for more information. Celebrating 50 Years Florida Tech pick up BBN 11-26-07 page 9 FULL COLOR “Nearly 50 years ago, Jerry Keuper founded Florida Institute of Technology with 37 cents and a dream. Today, his vision is realized in the mission of Melbourne’s National Research University. You can support this mission with a contribution to the Golden Anniversary Campaign. The future is up to you.” 150 W. University Blvd., Melbourne, FL 32901-6975 http://campaign.fit.edu Tech ministry to celebrate Latin Mass Father Douglas Bailey, director of the Florida Tech Catholic Campus Ministry, announces an “Extraordinary Form” of the Roman Catholic Mass will be held on the second Sunday of each month during the academic year, starting Jan. 13. The Mass, at 4 p.m., will feature a Scola Cantorum (choir), which performs primarily Gregorian chant. The new Mass will not take the place of the already scheduled 11 a.m. and 6 p.m. Sunday Mass. “We have decided to begin this as a way to invigorate Catholic worship and bring more reverence to the service,” said Father Bailey. “To bring back this Mass, which had been celebrated throughout the world for centuries until the mid–1960s, will be expensive. We will need liturgical vessels and at least four brass candlesticks, as well as altar cloths, cassocks, surplices and 1962 missals. Most expensive will be about 50 kneelers, one for each chair.” He estimates an investment of $10,000 is needed to properly conduct the Mass. Currently, the nearest Extraordinary Form of the Roman Catholic Mass authorized by the Roman Catholic Church is being held in Sanford. For more information, contact Father Bailey at 674–8045 or e– mail [email protected]. DECEMBER 31, 2007 LonePine Pine Productions, Inc. Lone Productions VIDEO AND PHOTOGRAPHY up BBN HD Videopick Production Specialists Instructional 12-24-07 • Safety Promotional DVD’s page 5 Spanish • Portuguese English Translations www.lonepinevideo.com (321) 868-3055 Taste of Judaism Are You Curious? EX-609-1007 Taste of Judaism Come explore... Are You Curious? Jewish Spirituality, Jewish Values Come explore... Jewish Spirituality, Jewish Values DESIGNED FOR THE BEGINNER * JEWISH OR NOT * DESIGNED FOR THE BEGINNER JEWISH OR- NOT * Charge Open to *the Community Free of January 23, 30 and February 6, 2008 “MORTGAGE MONEY” Crissy pick up BBN 12-24-07 777-3232 page 5 “Brevard’s most referred lender since 1981” Happy New Year! Open to the Community - Free of Charge ORFebruary 6, 2008 January 23, 30 and February 19, 26OR and march 4, 2008 Call 631-9494 for information February 19, 26 and march 4, 2008 Pre-registration required Call 631-9494 for information Pre-registration required Temple Israel Israel 7300Temple Lake Andrew Drive 7300 Lake Andrew Drive Viera, FL 32940 Viera, FL 32940 Sponsored and supported by the Sponsored and supported by the Union Union for for Reform Reform Judaism Judaism BREVARD BUSINESS NEWS / 7 BBN DIGEST Seacoast names Marilley to a key post in Orlando Seacoast National Bank recently announced the addition of Peter Marilley, a certified cash manager, as vice president and treasury sales manager for Central Florida. Marilley is based out of Seacoast National Bank’s location in downtown Orlando, at 65 N. Orange Ave. With more than 20 years of banking experience, Marilley provides custom–tailored treasury–management solutions to Seacoast National Bank’s business customers in Central Florida. Before joining Seacoast, Marilley served as vice president and treasury services sales officer for Mercantile Bank in Winter Park, Fla. He holds bachelor’s degrees from the State of New York at Oswego in economics and philosophy. Since moving to Orlando, Marilley has become active in the Central Florida community. He is a member of the Association of Financial Professionals, and is involved with several projects at Sts. Peter and Paul Catholic Church in Winter Park. The operating arm of Seacoast Banking Corp. of Florida (NASDAQ: SBCF) Seacoast National has 43 offices in Florida, totaling about $2.3 billion in assets. ERA Showcase pick up BBN 12-24-07 page 8 CBC members recognized at conference Palms Pointe Condominiums Office Park Coy Clark Co pick up BBN 12-17-07 page 9 Luce Next in series Move In Ready and Shells Available Deadline Jan. 11 for Addy competition The annual Addy Awards gala will be held March 8 at the Brevard Community College Planetarium and Observatory on the Cocoa campus. The Addy organization is currently accepting contest entries for the 2007– 2008 competition, which showcases the most creative ideas in advertising. The Addy Awards is the largest creative competition in America. To enter, visit www.addycompetition.com. The entry deadline is Friday, Jan. 11. Entries can be dropped off from 8 a.m. to 5 p.m. at United Way of Brevard, 937 Dixon Blvd., in Cocoa. For more information, contact Susan McGrath at [email protected], or call 631–2740. Located at the North end of Babcock Street The Coy A. Clark Company 321-723-9888 BREVARD BUSINESS NEWS / 8 The Florida Coalition for Children (FCC) recently honored Community Based Care (CBC) of Brevard board members for their dedication and commitment to the children and families of Brevard at the annual FCC Conference in Jacksonville. Irene Burnett was honored with the Lifetime Achievement Award for her 50 years of service in the health and human services field. Burnett played a key role in the development of CBC of Brevard’s system of care and continues to be an active member of the board and the community. William “Bill” Ryder was presented with the Ann Bowden Child Advocate Award for his dedication and service to children through his role as a guardian ad litem. Ryder has been active with the program for 11 years. He has served on the CBC of Brevard board since 2005. Leo Roselip earned the Trustee of the Year Award for his “selfless dedication to the community in which he serves.” Roselip has been a “staunch advocate and paramount” in the development of the system of care for CBC of Brevard. Additionally, he utilizes his community partnerships to “enhance the services provided to the children in care.” CBC of Brevard is the nonprofit organization selected by the Department of Children and Families to manage Brevard County’s child welfare system. For more information, please visit www.cbcbrevard.org, or call 752–4650. Happy New Year! DECEMBER 31, 2007 BBN DIGEST Webster’s Dr. Harold Coleman co–authors book on leadership Dr. Harold Coleman, adjunct professor for Webster University’s graduate programs in Procurement and Acquisition Management and Public Administration, recently co–authored “Leadership Moments,” a book designed to inspire business professionals. The book offers courage to business people “facing uncertainty and opposition.” As the contributors found from personal experience, leadership emerges when “we trust ourselves, tap into inner wisdom, maintain our integrity, and always aim for the highest good.” “Leadership Moments” features the authors’ own stories of leadership turning points, corporate struggles and attaining personal career goals. The publication encourages readers to courageously face problems head–on and aim high in their own professions. Dr. Coleman is a senior program integration manager, in the program business office of launch services, at NASA’s Kennedy Space Center. He provides technical and business expertise on major space–program initiatives. Webster is an international, multi–campus university headquartered in St. Louis, Mo. Webster’s Space Coast campuses specialize in master’s degrees for working professionals. Visit www.webster.edu/ spacecoast or call 449–4500 for more information. FINISH YOUR BUSINESS DEGREE IN A CHRISTIAN ENVIRONMENT Warner Southern Turn your existing college credits into an Associates, Bachelors or Masters Business Degree by pick up BBN enrolling in one of Warner Southern College’s 12-17-07 Accelerated Business Programs. page 2 FULL COLOR Warner Southern College is a private, regionally* accredited Christian college offering an environment of Christian faith and academic excellence. Women’s event Jan. 20 in Titusville Parrish Medical Center has teamed up with the Spirit of Woman organization to host “A Girl’s Day Out” from 1 to 5 p.m. on Sunday, Jan. 20, at the Clarion Hotel (formerly the Holiday Inn), 4951 S. Washington Ave., in Titusville. Participants will enjoy exhibits and “inspiring speakers” who will provide hourly seminars on topics of women’s wellness, relationships, and financial freedom. The event is free of charge. For more information, call Kristen Jacobs at 264–0034, or e–mail [email protected]. Convenient classes for working adults are held during evening and weekends throughout the year. * Warner Southern College is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools (SACS) to award Associate, Bachelor and Master Degrees Florida Tech wins NSF grant Florida Institute of Technology has been awarded a three–year National Science Foundation (NSF) grant for $214,161. Effective Jan. 1, the grant will allow interdisciplinary training for undergraduates in biological and mathematical sciences in what will be known as the UBM program. “This is a fertile field for both disciplines as results in one area can lead to advances in the other. There are few people, however, who can work in this intersection,” said Semen Koksal, Florida Tech professor of mathematical sciences. Annually, six qualified mathematics and biology majors will be mentored by Koksal and Eugene Dshalalow, professor of mathematical sciences, and Robert van Woesik, Richard Sinden and David Carroll, Department of Biological Sciences faculty members. Preparing students for future work environments and enhancing their career opportunities, these faculty mentors will direct student research in such areas as molecular, cell and developmental biology and population ecology. The selected students will also be exposed to cutting–edge mathematical and statistical tools. The UBM program aims to transcend traditional boundaries in educating biological and mathematical scientists. It is also designed to strengthen mathematical training for biology students and interdisciplinary training for mathematics students. DECEMBER 31, 2007 Melbourne & Titusville Woodlake pick up BBN 12-24-07 page 19 Embry Riddle pick up BBN 12-24-07 page 5 p g Medical & EMT Supplies Uniform Mart Uniform Mart UniformMart Mart Uniform Featuring Products pickup upBBN BBN pick up BBN pick Uniforms Shoes Accessories 12-24-07 7-03-06 1-23-06 page 6 19 676-0000 page 9456-5654 Melbourne Shopping Center 1387 S. Babcock Steet Merritt Island 325 E Merritt Island Cswy. Merritt Island Happy New Year! BREVARD BUSINESS NEWS / 9 BBN BUSINESS Longtime area banker Bruce Reeder joins National City team as a business–banking officer — covers southern tip of Brevard and Sebastian, offers full suite of products and services to businesses By Ken Datzman National City has hired one of the area’s most recognizable bankers — Bruce Reeder. In 2008, Reeder marks his 24th year in the industry. A banker on the Space Coast since 1989, the Stetson University business graduate has built valuable relationships over the years with entrepreneurs in the region. As a volunteer, he’s been involved in the community, too. Robert Poore, National City’s vice president and sales manager for Brevard, Indian River, Seminole, Lake, Orange and Volusia counties, says banking revolves around people, products and services. “Products and services are important but having the best people is certainly critical to success in the marketplace. And Bruce is an example of some success we’ve had in the recruiting arena,” he said. Reeder has worked for community banks and regional banks as a lender. He joins National City from Seacoast National Bank. He spearheaded the development of commercial lending for Seacoast when it entered the Brevard market four years ago. At National City, one of the largest commercial banks in America, he is a vice president and business–banking officer. “It’s really neat to be part of a bank that has such a heavy focus in the marketplace on business banking,” Reeder said. “We cater to the middle market — companies operating with revenues from $1 million up to $10 million. There are many businesses in Brevard and Indian River counties that fit this profile, yet the middle market has been underserved, I believe. I’ve long clamored for the opportunity to serve these businesses and National City is fully committed to meeting their needs through an impressive suite of products and services.” National City also has the capability to serve businesses with $10 million or more in revenue, he said. Reeder, whose community involvement includes having chaired the Founders Forum Inc. Board of Directors, a local nonprofit organization dedicated to the needs of area entrepreneurs, says he is returning to his roots in banking, “which are more business–development related. I’m selling all of the bank’s products — from deposit and checking services to the lending piece — to the business–banking community.” In the lending arena, he concentrates on owner–occupied real estate, equipment purchases, and working capital. He works closely with entrepreneurs and businesses in his territory. “I get the chance to meet the people in the communities who make it happen every day — the entrepreneurs, individuals who put their financial wherewithal on the line to help create jobs and grow the economy in Brevard and Indian River counties. To me, this is exciting.” Small business is a big contributor to the nation’s economy, generating 50 percent of the private, nonfarm gross domestic product, according to a study by the U.S. Small Business Administration. National City’s business–banking officers are each aligned with a number of branches in their coverage territory. Reeder, for example, works with two National City’s branches in north Sebastian and a third office at Bayside Lakes in Palm Bay. National City also has business bankers in Central Brevard and North Brevard. “It’s kind of a hand–in–glove relationship. We work closely with the managers of the branches. Each business–banking officer has a relationship with two or three different branch managers in the marketplace. This business model has proven to be very effective for National City. The branch managers and the staff are very crucial to the success we have because they are servicing the business–banking customers. And National City is a very service–oriented bank,” said Reeder, who spent five years with Wachovia in Charlotte, N.C. When it comes to service, National City is seeing a growing number of business customers take advantage of remote deposit capture, a new banking technology that saves them time and money. “It allows our business clients to make deposits using a scanner and a portable machine that they can sit on their desk,” said Poore. “It hooks into their computer. We provide the software and training. It tends to be more beneficial to clients who receive a lot of checks to deposit in a given month. It BREVARD BUSINESS NEWS / 10 BBN photo — Adrienne B. Roth Bruce Reeder is marking his 24th year as a banker. He’s worked the local market since 1989. A Stetson University graduate, Reeder recently joined National City as a vice president and business– banking officer. He has an office in Sebastian and at Bayside Lakes in Palm Bay. Reeder is at the Bayside Lakes location. saves them the time of driving to the bank, and it saves on their gasoline expense.” By the end of 2008, business customers of nearly six out of 10 banks may be saying goodbye to couriers and routine trips to the bank. A new survey by the American Bankers Association indicates 2008 will mark widespread bank adoption of remote deposit capture service, which allows users to scan checks and transmit the electronic images — rather than paper — to a bank for clearing. Poore, who oversees a sizable swath of banking territory spanning six counties, is looking ahead to more growth in 2008 for his business–banking team, which exceeded its goals in 2007. “Within our market footprint, we have nothing but a positive outlook toward our ability to grow while helping businesses become more efficient and turn better profits,” he said. National City, based in Cleveland, Ohio, and founded in 1845, rewards businesses for their banking loyalty. Recently National City rolled out one of the most comprehensive customer–loyalty programs in the industry. “Points from National City” rewards business customers and consumers with points for everyday transactions, such as writing checks, using online bill pay, or opening a credit–card account. “The program is a way to reward our business customers as well as the businessowners in their personal banking,” said Chris Kemper, a National City spokesperson in Cincinnati who serves a number of states including Florida. “We reward them for their everyday banking transactions. The activity earns them points, which is a really neat differentiating product for the bank. It allows a business to accumulate points and then convert the points to a myriad of things. We have relationships with many retailers, including Starbucks Coffee, AMC Theatres, airlines and resorts. It’s another way to add value for National City customers.” National City is promoting the program on billboards along Interstate 95, north and south. Happy New Year! DECEMBER 31, 2007 BBN BUSINESS Estate attorney Richey newest member of the Brevard Community College Board of Trustees — brings ‘a fresh perspective on the issues’; strong academic background and lifelong love of athletics By Ken Datzman James Richey, who has practiced law in Brevard County since 1990, after moving to the Space Coast from Boston, Mass., has long embraced academics and athletics. In high school, Richey played football, basketball, baseball, golf and tennis, while excelling in the classroom. The Midwesterner was good enough to be offered athletic scholarships in two sports, baseball and golf, from small colleges. But instead, Richey attended Michigan State University on academic scholarships. He was a 17–year–old freshman eager to learn about the accounting profession, which sparked his interest in law. “I enjoyed athletics and had a lot of success early on, primarily in baseball. But I was really more geared to academics — I saw a better opportunity for myself,” said Richey, who was recently appointed by Gov. Charlie Crist to the Brevard Community College District Board of Trustees. This is Richey’s first affiliation with BCC. He is the owner of a private law practice in Melbourne. The solo practitioner has been in business for himself since 1994. He practices in the areas of estate planning, taxes, and business. “I look forward to serving on the board and, hopefully, doing some great things with the leadership. I think one of the things I bring to the board is a fresh perspective on the issues, and that is healthy for the college. BCC is an integral part of the community, clearly. It’s part of something that is interwoven into the community and I consider it an honor to be in a position to help guide its future.” The BCC Board of Trustees has designated Richey as its voting member for the BCC Foundation. “Having an estate attorney on the board with the credentials that Jim has, and being the designated voting member of the foundation, is a great asset for the college,” said BCC President Dr. James Drake. “It gives us an advantage that relatively few other community college boards of trustees have.” Dr. Drake adds, “We are in the process of reinvigorating the foundation and charting an aggressive future course for our fund–raising efforts, since planned– giving is the core of any nonprofit enterprise these days.” A hallmark of successful community colleges in the future will be the school’s ability to increase the participation of private donors, including individuals and corporations, college presidents say. The time has come for community colleges to be more assertive in cultivating and soliciting private philanthropic support. Established in 1971, the BCC Foundation is a not–for–profit 501(c)(3) corporation chartered to provide for the financial needs of the college that are not met through state aid or student tuition. The organization is the vehicle through which individuals, corporations and other supporters contribute to the college’s educational programs and student scholarships. BCC is also in the process of sharpening the focus on the school’s athletic programs. In mid–year, BCC golf coach Jamie Howell was named the school’s new athletic director. He serves in a dual capacity. “Our athletic programs have garnered a lot of attention over the years,” Dr. Drake said. “Under the leadership of Jamie Howell, we are really beginning to reinvigorate our focus on BCC athletics, especially the student–athlete and role of ethics, as well as the civic responsibilities of athletes to their communities.” Dr. Drake said Richey has taken an interest in BCC’s athletic programs. “Jim has a very strong academic background. He chose his college based on academics, though he had other opportunities in athletics. But he has maintained that strong athletic focus over the years. So Jim brings a very valid view of athletics and academics, and the importance of the student–athlete. He’s taken a very active, much–appreciated interest in our athletic programs.” Richey earned his bachelor’s degree in accounting from Michigan State University in East Lansing, graduating “debt–free.” MSU has one of top accounting programs in the nation. He went on to law school in neighboring Ohio. Richey is a 1988 graduate of The Ohio State University College of Law. His first position out of law school was as a tax attorney with Arthur Andersen in Boston. His wife, Suzanne, is from the Boston area. Arthur Andersen had a large presence in the International Place building at that time. The firm occupied a DECEMBER 31, 2007 BBN photo — Adrienne B. Roth Melbourne attorney James Richey, center, an accounting graduate of Michigan State University and of The Ohio State University College of Law, was recently appointed to the BCC Board of Trustees by Gov. Charlie Crist. Dr. James Drake, left, is president of BCC and Jim Ross is vice president for advancement and public affairs for the college. They are in downtown Melbourne. number of floors that housed thousands of people. The tax division alone was staffed by perhaps 3,000 professionals, including many CPAs and attorneys. Richey says he gained valuable experience at Arthur Andersen and had the opportunity to work with global companies. “It was a very fast–paced environment. I worked around the clock sometimes, literally 24 hours a day. I spent about two years there and it felt like 15 years. Still, it was an uplifting experience and I had some great assignments. It gave me a good feel for business issues and taxes in general.” The Boston winters were too much and Richey joined a growing Reinman, Harrell law firm in Melbourne. He was a part of their corporate division for four years before starting his own practice. Richey has built a strong base of clients. “I greatly enjoy what I do.” He is a member of the Florida Bar Association as well as the Bar of the Commonwealth of Massachusetts. Richey is a former chair of the 18th “C” section Florida Bar Grievance Committee. He is active in the community through a number of organizations, including the Holy Name of Jesus School Educational Endowment Committee. Richey serves as a trustee to the Holy Name of Jesus Educational Trust Fund. Richey will serve a four–year term on the five–member BCC Board of Trustees. He joins businessman Rick McCotter III, owner of McCotter Ford–Mercury in Titusville; Dixie Newton Sansom, owner of Dixie Sansom Consulting, a government relations and public affairs consultant; Alberta Wilson, a business–ethics adviser for The Boeing Co.; and James Theriac, founder and managing partner of Howze, Theriac, Managhan, P.A., a 30–year–old Cocoa law firm. Theriac chairs the BCC board. The law firm GrayRobinson is BCC’s general counsel. Happy New Year! BREVARD BUSINESS NEWS / 11 BBN DIGEST BCC launches procurement diversity initiative, Web site When I grow up I want to be… Astronauts Hall of Fame pick up BBN 12-24-07 page 12 FULL COLOR 2008 A S T R O N A U T club @]RPVNY2QVaV\ir[at' ions American Heroes’ Insp Join the Astronaut Autograph Club today and you will find the answers as some of America’s greatest heroes tell behind-the-scene stories in their personal letter accompanying the 8" x 10" autographed photo you will receive on a monthly basis (twelve in all!). Discover their childhood heroes and what influenced such notable astronauts as Apollo 13 Lunar Module pilot Fred Haise, and the first Space Shuttle pilot Robert Crippen, Moonwalkers Edgar Mitchell and Charlie Duke to join the astronaut corp and reach for the stars! Make a one time payment of $499 and save $100 off the subscription price or choose to pay monthly for $49.95 a month!* Brevard Community College welcomes the opportunity to do business with interested merchants in the county and encourages all segments of the business community to participate in its purchasing program. The college has developed and launched a comprehensive procurement information Web site and encourages local vendors to register online. The site also provides general information about BCC’s procurement services department and how to do business with the college. Vendors can view upcoming, current, and past procurement opportunities at the site. “This is an important initiative for Brevard Community College and for our community,” said Dr. James Drake, president of Brevard Community College. “It will be beneficial to the local economy, to members of the minority community, and to Brevard Community College.” The procurement services department works closely with the college’s facilities department to incorporate quotes for procurements with material or labor values of less than $25,000, and that, when possible, quotes will be solicited specifically from majority and minority– owned businesses by geographic regions in Brevard County such as north, central and south. As part of the procurement diversity initiative, the college has established a Supplier Diversity Advocate Committee to develop diversity procurement outreach networking programs and literature. BCC also plans to host and participate in local and regional community buyer/supplier networking events, and take part in local and regional community public speaking engagements. In partnership with qualified minority businesses, the college will explore ways to continuously assess, develop, and build long–term partnerships with BCC’s minority suppliers, Dr. Drake said. The college will expand the minority business vendor base through vendor fairs, education, workshops, and training on how to procure business with the college. The college wants to provide minority vendors equal opportunity to participate in all aspects of the college’s contracting and purchasing program, including but not limited to, participation in procurement contracts, professional and other services contracts, and construction contracts, Dr. Drake said. The procurement services’ Web site will provide access for all vendors to view new invitations for bids, requests for proposals and small construction projects and to help ensure that minority businesses are aware of opportunities for doing business with the college. Minority business vendors must “compete equally with majority firms and must demonstrate that they can provide quality goods and services that are cost– effective and cost–competitive.” For more information, visit www.brevardcc.edu/procurement. Visiting Nurse Association offers screenings There are a limited number of memberships, so call today 321-455-7014 or go online for more information www.AstronautScholarship.org All proceeds from the club go directly to support the Astronaut Scholarship Foundation. *Monthly payments by credit card only. Rules apply. Note: Images displayed are for example only, actual signed photographs may differ. BREVARD BUSINESS NEWS / 12 Happy New Year! The Visiting Nurse Association is offering blood– pressure and blood–sugar screenings from 9:30 to 10:30 a.m. on Thursday, Jan. 3, at the David R. Schechter Community Center, 1089 South Patrick Drive, in Satellite Beach, and from 2 to 4 p.m. on Monday, Jan. 7, at Walgreens on the corner of Eau Gallie Blvd. and U.S. 1., in Melbourne. No appointments are necessary. For more information, call 752–7550. DECEMBER 31, 2007 BBN DIGEST Atlanta firm Indusa Global gives $25,000 to Fla. Tech Representatives of Indusa Global, an information systems firm based in Atlanta, Ga., recently presented a check for $25,000 to the Florida Institute of Technology in Melbourne. The funds, to be divided between the College of Business and University College, will support those college’s programs. James Ram, president of Indusa Global, and Carroll Rushing, the company’s CEO, presented the check to Dr. Robert Niebuhr, dean of the College of Business, and Dr. Clifford Bragdon, dean of University College. The relationship between Indusa Global and Florida Tech began through Michael Workman, Florida Tech associate professor of business. When Workman was employed by an Atlanta software company in 2000, he became a business associate of Ram’s. Ram is a founder of the Caribbean Institute for Technology, a higher education venture of five partners from three countries. Located in Jamaica, it is sponsored to promote growth and job opportunities in the Caribbean. Prior to founding Indusa Global, Ram was appointed president of the Atlanta Council for International Cooperation by U.S. Sen. Sam Nunn, Georgia Gov. Zell Miller and Atlanta Mayor Maynard Jackson. “We sincerely appreciate the support of James Ram and Carroll Rushing and we look forward to the opportunity to work with them on a number of information security and other technology–based initiatives in the near future,” said Dr. Niebuhr. Rushing currently serves on the Advisory Council of Furman University and the Foundation Board of Greenville Technical College. He is an executive board member for the Society of International Business Fellows, the Caribbean Institute of Technology, and the Blue Ridge Council of the Boy Scouts of America. In 1981 he founded EZE Products Inc. and built the company to $40 million in annual sales. In 1995 he launched Shasta Enterprises LLC, a holding company that has funded several start–up ventures, including Indusa Global. Indusa Global provides a broad spectrum of technical and consulting services and IT solutions. The company has offices in Greenville, S.C.; Haslemere, United Kingdom; Montego Bay, Jamaica; Nassau, Bahamas; and Calcutta, India. MIMA pick up BBN 1-01-07 page 5 National pick up BBN 12-24-07 page 8 Shriners to host event to ring in new year The Azan Shriners Center in Melbourne will host its annual New Year’s Eve Gala, open to the public, from 9 p.m. to 1 a.m. on Monday, Dec. 31. The facility is at 1591 W. Eau Gallie Blvd. The program will feature the music of the Swingtime Jazz Band, which plays music “that appeals to all generations.” The band has 17 musicians, two vocalists and a leader, like the Big Bands of WW II days. There will be a midnight countdown with a champagne toast to welcome the new year. A heavy finger–food buffet will be offered during the evening followed by a continental breakfast after the celebration. Black ties are optional. The admission is $35 per person and tickets must be purchased in advance at the Shriners Office. A table for eight people can be reserved with a payment of $280. Call 259–5302 for further details. DECEMBER 31, 2007 Artemis pick up BBN 12-24-07 page 7 Browning’s Pharmacy & Health Care Home Medical Equipment and Supplies Respiratory Equipment and Supplies • Power Wheelchairs and Seating We specialize in finding what you need • • Brownings pick up BBN 12-24-07 page 19 (321) 725-6320 141 E. Hibiscus Blvd, Melbourne, Florida 32901 Happy New Year! BREVARD BUSINESS NEWS / 13 BBN DIGEST Boeing Co. named NASA Large Contractor of Year ST. LOUIS — The Boeing Co. was recently recognized by NASA as its Large Business Contractor of the Year for providing outstanding support to small businesses at Kennedy Space Center, through its Checkout, Assembly and Payload Processing Services (CAPPS) program. “Boeing recognizes the benefits and innovations contributed by CAPPS small– business partners,” said Mark Jager, Boeing CAPPS program manager. “The contributions of our small business partners help ensure that CAPPS offers best– of–industry solutions to NASA.” These small–business partnerships have enabled Boeing to manage costs and exceed NASA’s requirement of 19 percent small–business participation for the last five years. NASA, in support of federal government contract agreements, requires prime contractors to place this percentage of their contracted efforts with small businesses. As the CAPPS prime contractor, Boeing performs designated activities for the International Space Station, space shuttle and expendable launch vehicle payloads. Boeing crews and teammates have processed payloads on every space shuttle mission, a legacy that began with the Columbia’s maiden flight in April 1981. Capt. Hirim's pick up BBN 12-03-07 page 9 FULL COLOR Florida Tech Society of Physics students honored For the fourth consecutive year (2006–2007), the Florida Institute of Technology chapter of the Society of Physics Students (SPS) was selected as an Outstanding SPS Chapter. The SPS is the student organization of the American Physical Society. Less than 10 percent of the SPS chapters are chosen from 700 chapters nationwide. Christine Gabrielse and Jenni Kissinger were chapter officers during this time. Both are now graduate students at UCLA. The selection is based on the depth and breadth of SPS activities conducted by a chapter. This includes such areas as physics research, public science outreach, physics tutoring programs, hosting and representation at physics meetings, and providing social interaction for chapter members. In an SPS chapter, people of common interest in physics come together to enrich their experience in this field and contribute to the community. Members also engage in undergraduate research. Golf outing raises money for research MICHAELS Mens Store Canali Zanella Robert Talbott Joseph Abboud Michaels Hickey Freeman St. Croix Hart Schaffner & Marx Riscatto up BBN Robertpick Graham and more... 12-24-07 page 14 Available Gift Certificates Expert Tailors on Premises FULL COLOR 201 Fifth Avenue Indialantic, FL 32903 (321)723-8400 www.MichaelsMensStore.com Open Mon-Sat 9am - 6pm Open on Sunday, December 23rd BREVARD BUSINESS NEWS / 14 Each year, total joint–replacement surgery enhances the quality of life of more than 550,000 patients. The ninth annual Total Joint Golf Outing recently hosted by Dr. Daniel King provided a fun opportunity to celebrate these life–enhancing surgical procedures while raising funds for orthopaedic research. The golf tournament was created in 1996 for patients who have undergone joint–replacement surgery. “We are pleased to sponsor this get–together,” Dr. King said. “The event provides an opportunity for joint–replacement patients to come together and show the progress that they have made since surgery.” More than 90 patients and 25 sponsors participated in this year’s tournament. Local businesses as well as the medical community sponsored the event. The tournament has raised more than $38,000 for orthopaedic research. Contributions are made to the Orthopaedic Research and Education Foundation in Rosemont, Ill. If you are interested in additional information on total–joint replacement, call the Arthritis and Joint Center of Florida at 956–1501, extension 212. Chamber honors Wuesthoff Melbourne Wuesthoff Medical Center Melbourne recently received the Melbourne–Palm Bay Area Chamber of Commerce 2007 Best Business Award. Announced at the Chamber’s annual gala held at the Crown Plaza Melbourne Oceanfront hotel, Wuesthoff Medical Center Melbourne was chosen an award winner for the “over 500” employee category. “It’s an honor for Wuesthoff Melbourne to have been awarded the 2007 Best Business Award,” said Don McKenna, Wuesthoff Medical Center Melbourne administrator. “We work hard to provide a positive, pro–active, and compassionate culture for our employees, patients, and their families.” To qualify for the award, organizations must be locally operated and in business for a minimum of two years and be an active member in good standing with the Melbourne–Palm Bay Area Chamber. Wuesthoff Melbourne was chosen this year as a Best Business Award recipient for “its outstanding benefits to employees, community involvement, personnel practices, customer service, innovative ideas which have been developed and instituted, philanthropy, and civic, charitable and Chamber involvement.” Happy New Year! DECEMBER 31, 2007 DIGEST BBN Space Foundation announces theme for annual symposium COLORADO SPRINGS, Colo. — The Space Foundation has announced the theme for its 24th National Space Symposium — “Our Expanding Universe . . . 50 Years of Space Exploration.” The symposium is the premier U.S. space policy and program forum on all sectors of space — civil, commercial, and national security. The 24th National Space Symposium will take place April 7–10 at The Broadmoor Hotel in Colorado Springs. “The accomplishments the space industry has made in only 50 years are truly remarkable,” said Space Foundation President and Chief Executive Officer Elliot Pulham. “Since the launch of the world’s first artificial satellite — Sputnik — in 1957, space exploration has opened doors to new technology, discovery, and opportunity. And looking forward, new and emerging technologies and venues promise even more significant achievements and discovery. We look forward to celebrating the legacy and exploring the future of the space industry at the next symposium.” The symposium attracts attendees from across the United States and internationally. Participants include senior executive leadership from NASA, NOAA, and other civil space and government agencies; the commercial space and satellite broadcasting industry; the Department of Defense and military space commands; space entrepreneurs; universities and academia; and senior representatives from the global space industry. More than 7,000 people attended last year’s symposium. In addition to the program, the event will feature an exhibit center with more than 45,000 square feet of space. Visit www.SpaceFoundation.org for more information. Chapter founder wins international award Julius “Poppi” Edelmann, founder of Florida Tech’s Omicron Nu chapter of Tau Kappa Epsilon (TKE) fraternity, has earned the Grand Prytanis Award. The award is given four times in a biennium by the international organization’s leadership to the fraternity member who has contributed the most to Tau Kappa Epsilon. Edelmann was honored in August at the TKE’s biennial conclave in Las Vegas, Nev. He is a graduate of Florida Tech with bachelor’s and master’s degrees in computer engineering. Edelmann currently is a senior program engineer in the space shuttle program office of the Space Operations Mission Directorate in Washington, D.C. His hometown is Mims, Fla. Founded in 1899 at Illinois Wesleyan University, Tau Kappa Epsilon is the largest social fraternity in the world, with chapters on more than 270 campuses in the United States and Canada. TKE has initiated more than 243,000 men since its founding. The fraternity’s purpose is to contribute to the advancement of society through the personal growth of its members, and service to others. Tau Kappa Epsilon is headquartered in Indianapolis. MCT classes to start Jan. 8 The Melbourne Civic Theatre is offering “Improvisation Classes for Theatre and Fun,” starting Jan. 8 from 7 to 8:30 p.m. The Melbourne Civic Theatre is located in downtown. For more information, call 723–6935. Are you uncomfortable with current markets? If you are concerned about current market conditions, you may be surprised to learn that you can invest in securities, known in the marketplace as “Principal Protection Notes”, that offer similar return potential as traditional investments, yet also provide principal protection against a market decline when held to maturity (subject to the credit risk of the issuer). UBS pick up BBN 12-03-07 page 18 Unlike traditional fixed income investments that pay predetermined periodic interest, the return on Principal Protection Notes is determined at maturity based on the performance of the underlying investment. Principal Protection Notes can give you exposure to a wide variety of underlying investments or strategies, including benchmark indices, stocks, interest rates and even commodities or currencies. FULL COLOR To learn more about how these investments may be able to help you achieve your financial objectives, contact SWK Wealth Mgmt Group Stephen Watkins, CFP , Financial Advisor Advisory & Brokerage Services Marina Towers, 709 South Harbor City Boulevard, 5th Floor Melbourne, FL 32901 321-722-5423 800-456-6770 [email protected] ® www.ubs.com/team/swkgroup Airport showcases the ‘Ten Women in Art’ exhibit Travelers passing through Melbourne International Airport this holiday season will find sculpted dolphins, landscape paintings and other works of art created by 10 Central Florida female artists mingling with the usual arrival–departure boards and directional signs. On display in the airport atrium, the “Ten Women in Art” exhibit showcases classic and modern art, including oil and acrylic paintings, bronze sculptures, ceramics, glasswork, drawings, mixed media and computer–generated images. Current group members include eight Brevard residents: Becky Beerensson, Nancy Baur Dillen, Lydia Nelson Friedland, Carol Garutti, Marg Kuhl, Susan Martin, Ellen Pavlakos and Joanna White. Artists and Central Florida residents Nancy Blair and Lynn Murray Spencer also are members. The artists’ works frequently touch on contemporary themes, such as women’s issues and environmental concerns. “I enjoy coming to work each day and seeing the airport’s atrium full of artwork that reflects themes as diverse as Florida’s coastal atmosphere and life’s challenges,” said Richard Ennis, the airport’s executive director. “I’m proud to support local artists through this exhibit, and I encourage all Space Coast residents to come check out the impressive pieces we have on display.” “Ten Women in Art” began in 1983 when a group of Central Florida artists joined together to create more exhibit opportunities. As art educators, community leaders and art activists, the women strive to influence their community through their life’s work and their art. For more information, visit www.tenwomeninart.com. DECEMBER 31, 2007 The returns on the Principal Protection Notes described herein are linked to the performance of the underlying instruments. Investing in Principal Protection Notes is not equivalent to investing directly in the underlying instruments. Principal Protection Notes are sold by prospectus only–investors should contact their financial advisors for more information. Investing in Principal Protection Notes involves risks. Investors should carefully read the detailed explanation of risks, together with other information in the relevant offering materials. The secondary market for Principal Protection Notes may be illiquid or a market may not develop at all. Investors should be willing to hold the Principal Protection Notes until maturity. Neither UBS Financial Services Inc. nor its employees provide tax or legal advice. Happy New Year! BREVARD BUSINESS NEWS / 15 BBN DIGEST BCC course to explore cultural expressions A BUSINESS RETIREMENT PLAN CAN ACTUALLY SAVE YOU MONEY. BBN 12-18-06 HOPEFULLY!!!!!!!!!!!!!!! page 15 FULL COLOR If not Brevrd Acheivement Center 255-2330 7925 N. Wickham Rd. new ad emailed Viera, FL 32940 Tom Bedor, CFP® Financial Consultant CERTIFIED FINANCIAL PLANNER™ [24778-v1-0538] BUS-125-0506 Learn how. Request your free copy of Bedor & Silvernail “Five Money-Saving Reasons to Have a pickFla upTech Plan.” Business Retirement Betts Silvernail Financial Consultant VP-Investments 2005 A.G. Edwards & Sons, Inc. • Member SIPC 2007 {32060-v6} BUS-125-0208 5-20159 TITUSVILLE – “Humanities in Florida,” a new course that explores the history of art, music, literature, theater, architecture and other cultural expressions in Florida, will be offered in January at the Brevard Community College Titusville campus. Registration for the class is currently available through the Web. Starting on Wednesday, Jan. 16, classes will be held from 6 p.m. to 8:45 p.m. The course work will begin with the Windover Archeological Dig in Titusville that uncovered artifacts from 8,000 years ago, said Dr. Ben Brotemarkle, the humanities instructor and the recipient of the BCC Distinguished Educator Award for 2007–2008. The Humanities in Florida is offered as part of Dr. Brotemarkle’s project for being named the 2007–2010 Barnes and Noble College Booksellers Endowed Faculty Chair of Academic Excellence at BCC. “I’m very excited to be offering this class,” he said. “The people who sign up for this class will be helping me to develop what I hope will be a fun and entertaining, as well as educational course.” The class will continue with other “indigenous peoples” and the European discovery of the New World during the Renaissance, “working our way into more recent centuries with paintings by the Highwaymen artists, music by Frederick Delius and Carlisle Floyd, and writings by Ernest Hemingway, Zora Neale Hurston, and Patrick Smith. In addition, there will be plays by Tennessee Williams, and architecture by Frank Lloyd Wright,” Dr. Brotemarkle said. This new course can be taken in partial fulfillment of BCC’s general education humanities requirement, or as an elective class. “Students in our Humanities Survey classes often seem most engaged when they can relate the material to their own experiences and their own region,” Dr. Brotemarkle said. “This course will reflect many global themes, but will concentrate exclusively on the humanities in Florida.” Dr. Brotemarkle is the author of award–winning books on the history, arts, and culture of Florida including “Beyond the Theme Parks: Exploring Central Florida” (University Press of Florida), and “Crossing Division Street: An Oral History of the African American Community in Orlando” (Florida Historical Society Press). His latest book, “Boca Grande Stories: An Oral History Project,” will be published in 2008. Make the Sale g n i k a t u o y e r a Where pany? m o c r u o y With conference facilities and plenty of fun www.andrettithrillpark.com activities, Andretti Thrill Park is the perfect place to host your next company outing. From a corporate meeting, company picnic or celebration of a job well done, Andretti Thrill Park can make your event a memorable one. No matter if you have 5 employees or 500, we can accommodate your group, you can even reserve the whole park for your company to ensure that everyone has a great time. For more information or to make reservations, call us at (321) 956-6706. For reservation information call (321) 956-6706 • 3960 S. Babcock St. Melbourne, FL 32901 BREVARD BUSINESS NEWS / 16 Continued from page 1 of a certificate program in business management. They represented a wide spectrum of employers. Mike Dufour sells industrial pumps. Dufour said he started selling industrial pumps about a year ago. Before that, he said, he had an auto body shop. “I honestly never thought I’d enjoy being an outside salesman as much as I do,” he said. Renzi said he likes to include a lot of classroom participation in the three–hour course, such as the elevator pitches. “The class has to be interactive. That’s the way people learn, by doing things,” he said. There was “qualifying,” for example, which is determining who potential customers might be. Renzi emphasized that qualifying is a constant process as market conditions and corporate structure change. Renzi used slides in the class to illustrate his points. Under “qualifying techniques” he wrote ASK ASK ASK and under “when” he wrote “ALWAYS.” With the help of the class, he wrote down a list of qualifying questions about potential customers. What are their needs? What is their budget? What’s the time frame? What’s the location? Who’s the competition? What’s their vision for the future? “The first thing to do is ask,” he said. “Maybe they’re not going to tell you. But it’s amazing what clients will tell you if you ask.” He also talked about the bread–and–butter work of sales, making calls, which can be in person, by phone, by e–mail, or by letter. And that includes the dread cold call, when you make your pitch to complete strangers. Back when he was working for IBM, Renzi said, the company set aside “cold call days” for its sales force to knock on corporate doors. Cold calling is less common now, Renzi said, as salespeople use networking to develop contacts. But he has noticed a recent technological wrinkle to cold calling — instant messaging when you visit a Web site. “It’s the new cold calling,” Renzi said. “You get a message and there’s someone on the other end.” The key to any sales call, cold or not, Renzi said, is preparation. Know what you want to say, aim for specific results, and be ready for potential concerns or objections. “In some ways you’re asking people to make a change, and people don’t like dealing with change,” he said. Happy New Year! DECEMBER 31, 2007 BBN ADVERTISERS Space Coast Pops pick up BBN 12-10-07 page 20 951 N. Washington Avenue • Titusville • www.parrishmed.com A M E R I C A’ S #FULL 1 H COLOR E A L I N G H O S P I TA L We fix broken A.R.M.s !! NOW is the time to get a great fixed rate loan and fix your broken Adjustable Rate Mortgage (A.R.M.)! Fixed rates as low as 6.625% APR on a 30 year mortgage! No points. No origination fee. $5 membership fee required to open share account. Must open share account if approved for loan. Payment example: A $100,000 loan, at a fixed rate of 6.625%, for 360 months will be repaid at $640.31 per month (principal & interest). CECU is federally insured by NCUA. Don’t let an Adjustable Rate Mortgage break your checkbook. We believe that refinancing your home should not be stressful. We work with people of all credit and home types. 321/690-2328 www.CECU.org . Serving For Over Over 18 15Years Years Serving Brevard Brevard County For DECEMBER 31, 2007 L O C A L L O N G MOVING MOVING & STORAGE, INC. D I S T A N C E & SONS MEMBER 2007 254-5727 (321) TOLL FREE 1-888-286-8392 LIC# IM262 Family Owned • Licensed • Insured • Senior Discount For more information on this business go to www.promotewebsitehere.com Happy New Year! 7506800AJK Sutton pick up BBN BUILD TO SUIT 1-23-06 725-1240 page 18 TAYLOR TAYLOR 321-308-0334 e-mail - [email protected] 2000 Highway A1A Indian Harbour Beach, FL 32937 Nancy Taylor Broker/Owner BREVARD BUSINESS NEWS / 17 BBN ADVERTISERS Imperial Plaza Berman Hopkins pick up BBN 11-12-07 page 16 pick up BBN 12-24-07 page 18 FULL COLOR Advance Your Career with a Master’s Degree! • MBA • Management & Leadership • Counseling Webster University HELP H ELPPREVENT PR EV EN T JUVENILE JU V EN ILE CCRIME R IM E Sherriff's Office RECEIVE R EC EIVnew EMAXIMUM M A X ad IM U Memailed • Computer Science/Distributed pickSystems up BBN 12-24-07 page 13 " “FA FAIR VALUE" IR MARKET M A R K ET VA LU E” Immediate Pick-up Im m ediate Pi ckup ••AAny ny CCondition ondition FULL COLOR FederalTax Tax ID 59-3441257 59-3441257 Federal Space Coast Regional Campuses Merritt Island • 449-4500 Palm Bay • 956-6700 Patrick AFB • 868-5194 FULL COLOR Brevard County Sheriff’s Office Police Athletic League 225-3008 For all degree programs and details, visit: “Filling Playgrounds…..not Prisons” www.webster.edu/spacecoast BREVARD BUSINESS NEWS / 18 DONATE CARS, TRUCKS, BOATS, MOTORCYCLES, GOLF CARTS, RV’s and MORE!! Happy New Year! DECEMBER 31, 2007 BBN SPECIAL FOCUS Capt. Hiram’s Resort Continued from page 1 Capt. Hiram’s will serve several thousand people. “We think we have something special to offer people,” said Tim Michaud, resort manager and chief operating officer of Capt. Hiram’s, whose property is enjoying a good year. “We’re not your typical resort. We are more of an entertainment complex. Capt. Hiram’s has been able to attract some top bands over the last year, and we will continue that effort in 2008. Our stage overlooks the water. Once the performers get here and see the set up, they just love it.” The Pat Travers Band, 4th Wall Broken, and Bowling for Soup are some of the bands that have performed at Capt. Hiram’s. A hospitality–industry veteran who joined the business 18 months ago after working at a Brevard beachside hotel, Michaud, a University of Rhode Island accounting graduate, is better positioning Capt. Hiram’s in the entertainment arena and guiding its success. “We haven’t hit the optimum level of where we want to be. We still feel we have an opportunity for growth.” He said Capt. Hiram’s takes an aggressive approach to marketing the facility. The resort spread includes a high–volume casual– dining restaurant that seats up to 500 people (250 patrons inside and the same the number outside), the Bahamian–style open–air SandBar, a 70–room hotel (The Inn), a banquet room with an incredible water view, a marina and ship’s store, and a gift shop. “It’s nice to be operating in a self–contained environment,” Janssen said. “You can walk across the street to the hotel, relax at the Bahamian SandBar, and have dinner in the restaurant. You do not have to drive anywhere. Everything is here. We are a destination.” She adds, “People come to Capt. Hiram’s for the experience. We set up fishing tours for groups of people and for corporate getaways. We have boat rentals and the River Queen river cruises. And we provide live entertainment. The resort recently hosted Lifehouse, a top–40 band. It was a huge event for us.” Lifehouse is an American rock band. They came to prominence in 2000 with the hit single “Hanging by a Moment” from their debut album, “No Name Face.” The single won a Billboard Music Award for the Hot 100 Single of the Year in 2001, beating out Janet Jackson and Alicia Keys. The band recently released its fourth album, “Who We Are.” Lifehouse stayed for two days at Capt. Hiram’s. “We were very fortunate to bring them to Sebastian. They only played three venues in Florida and we were one of them,” Michaud said. Jan Taylor, Capt. Hiram’s entertainment director, has extensive experience in the marketing of bands. She once worked in London with some of the biggest names in the industry. To attend a concert or just enjoy a weekend at Capt. Hiram’s, some people come to the facility by way of boat. “They dock for the weekend and stay at The Inn, or on their boat,” said Janssen. The cruise–in marker is 66 on the Intracoastal Waterway. Capt. Hiram’s is located at 1580 U.S. 1. “Even if you live in the Melbourne area or in Indian River County, you are just far enough away that it makes for a great getaway,” Michaud said. Capt. Hiram’s waterside restaurant is one of the most popular eating establishments in the region. It’s not uncommon for the restaurant to serve 3,000 or more customers on a busy Saturday. Chef Keith Lewis, who joined Capt. Hiram’s over a year ago, heads up the kitchen operations. “Keith has a good team behind him,” said Michaud. “We have five kitchen managers who back him up. He’s taken us to new heights. He has the background in the industry we were looking for. Keith has worked at hotels and four–star resorts. He fits in really well with the staff. Keith is the kind of chef who likes to visit with the customers. He’ll go table to table to make sure everything is right with their meal. The customers know him by name.” The principal owners of the business are Tom Collins and Martin Carter. They are visible entrepreneurs. “They had the vision from day one. The owners knew what the complex was going to be in 20 years. That is why Capt. Hiram’s is so successful,” said Michaud, whose resort employs more than 200 people and up to 250 during the season, February through July. “We’ve been very fortunate in that we have been able to hire people of high caliber.” The owners, he said, do not sit behind a desk all day. “They are hands–on operators who really enjoy meeting and talking to the people who come into their establishment. They really embrace the marketing aspect, too.” Michaud credits Capt. Hiram’s marketing for helping to drive business in 2007. “We view marketing as a very important piece of our overall business strategy. It’s having an impact.” About 60 to 65 percent of Capt. Hiram’s volume is tourist–related, with the remaining percentage derived from the business market, Michaud said. “We do well in both segments. The restaurant pulls customers from about 30 miles north and south. The hotel reaches further, tapping into the Orlando market and even down to West Palm Beach.” The pretty hotel that sits on the property used to be part of the Key West Inn franchise. “We decided the real franchise that was set up over the last 20 years is Capt. Hiram’s. People didn’t know the Key West Inn franchise that well, and we thought we could do a better job. We decided to drop the franchise about a year ago. We have been doing really well,” said Michaud, who holds the Certified Hotel Administrator designation, an international credential. The Inn is managed by Carlos Cerda. Capt. Hiram’s riverfront Tiffany Room, located directly above the main restaurant, is a great place to have a corporate meeting, wedding or other function. The full–service facility can seat up to 150 people, said Janssen. “We host a lot of parties, weddings and corporate meetings. Our corporate business is very good. We are really growing that end of the company.” Michaud says the Tiffany Room “is unique in the market. I don’t know of a ballroom in the region that overlooks the water. The typical hotel uses its waterfront space for guest rooms.” Capt. Hiram’s draws corporate business from throughout Central Florida. “We attract businesses that are looking for something a little different, a bit more casual,” he said. Michaud got his start in the industry out of college. He had the opportunity to work at a hotel one summer at Lake George in upstate New York. Within six months, Michaud was named general manager of the small resort. “I was at the right place at the right time.” The Bank Brevard new ad emailed DECEMBER 31, 2007 Happy New Year! BREVARD BUSINESS NEWS / 19 Florida Business Business Development Corporation Development Corporation We extend our sincere thanks to these financial institutions, our partners in the SBA 504 Program in 2007. They and their customers helped us achieve the following: Certified Development Co.Co. in Florida & & #1 #1 Certifi ed Development in Florida Certified Development Co. in Nation #3 #3 Certifi ed Development Co. in Nation THANK YOU: THANK YOU: Timothy O. Cramer Executive Vice President Central/North Florida B B&T Bank Banco Popular N.A. Bank of America BankFirst BLX Capital CenterBank of Jacksonville CIT Small Business Colonial Bank Federal Trust Bank Fifth Third Bank First Coast Community First Commercial Bank of FL. First National Bank of Central FL Florida Bank of Commerce Florida Business Bank Florida Capital Bank Florida Choice Bank Floridian Bank GE Capital Small Business Haven Trust Bank Ironstone Bank Lehman Brothers M & I Bank Mercantile Bank Midwest Business Capital Pinnacle Bank PMC Capital Prime Bank RBC Centura Bank Regions Bank Riverside National Bank Silver State Bank Southern Commerce Bank SunTrust Bank The Bank Brevard UPS Capital Wachovia Bank Zions Bank JOIN IN2008! 2008 JOIN US IN Call Tim, a former banker with 23 years experience, for more information on the SBA 504 Real Estate Fixed Mortgage Product. Purchase money (Owner Occupied) / 50% Bank 1st / 40% SBA504 2nd (20 yr F rate) / 10% Buyer Dp FLORIDA BUSINESS BUSINESS FLORIDA DEVELOPMENT CORPORATION CORPORATION DEVELOPMENT 7021 Grand National Drive Suite 100, Orlando, FL 32819 407-352-2551 Fax: 407-352-2859 407-352-2859 Phone: 407-352-2551 Cellular:407-312-8891 407-312-8891 Cellular: 476 Highway A1A, Suite 4E, Satellite Beach, FL 32937 321-773-1288 Fax: 321-773-1289 321-773-1289 Phone: 321-773-1288 t [email protected] email:email: [email protected]
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