December 31, 2007 - Brevard Business News



December 31, 2007 - Brevard Business News
Vol. 25 No. 53
A Weekly Space Coast Publication
December 31, 2007
Capt. Hiram’s Resort in
Sebastian great setting
for getaways, meetings
By Ken Datzman
SEBASTIAN — Capt. Hiram’s Resort
— situated in one of the region’s most
scenic waterfront environments, fronting
the Indian River — is the perfect place to
kick back and enjoy the atmosphere. The
interesting complex is being discovered
by more people all the time. Capt.
Hiram’s has a personality and a uniqueness that clearly sets it apart from other
The business is cutting a path
bringing first–rate live entertainment to
the area. And the facility is increasingly
being embraced by the corporate market,
a prized segment for resorts such as
Capt. Hiram’s. While the business draws
people from Central Florida and from
other areas, it also has chiseled out a
loyal customer base outside the state.
“We really found out where our base
was after being hit by back–to–back
hurricanes in 2004 because I answered
hundreds of e–mails from people all over
the nation,” said Debra Janssen, director
of marketing for Capt. Hiram’s Resort.
The resort is a 21–year–old venture that
began as a marina and a raw bar with a
small number of seats. “We’ve built a lot
of relationships with customers in other
parts of the country, especially up north.
Our first group booking was a high school
out of New York. They still come here
every year.”
The community–minded business,
which recently funded and hosted a free
concert, working with Cumulus Broadcasting, to raise money for the Toys for
Kids Foundation, has evolved over the
years as Indian River County has grown.
Capt. Hiram’s has rounded itself into a
thriving entertainment complex, more
fully realizing its potential in the
marketplace. The business has an
attractive set of assets in a gem of a
The resort has hosted some big–name
bands and performers in recent months,
and offers entertainment daily, free of
charge. Capt. Hiram’s holds wide appeal
to both leisure and business customers.
On a busy weekend during the season,
Please see Capt. Hiram’s Resort, page 19
BBN photo — Adrienne B. Roth
Capt. Hiram’s Resort in Sebastian includes a popular casual–dining restaurant, a 70–room hotel, a
SandBar, a marina and ship’s store, a gift shop, and a banquet room with a water view. The 21–year–
old resort is having a lot of success attracting top bands and entertainers. The business is also being
embraced by the corporate market. From left: Carlos Cerda, hotel manager; Jan Taylor, entertainment director; and Tim Michaud, chief operating officer.
College students learn how to make the sale
By Andy Smith
Scripps Howard Service
skills and techniques that can be taught,
and that’s what he does. “There’s not one
way to do it, there’s not a silver bullet,”
Renzi said. “Everyone has their own
style, but it’s a profession, just like any
Renzi began his career as a systems
engineer and marketing representative
for IBM and has since held marketing
and corporate education jobs at a variety
of companies. In 1987, he founded
Strategic Training Concepts, a corporate
training company.
“Everyone is selling, all the time,”
Renzi said. “You’re selling your ideas,
you’re selling yourself every day.”
Most of the students in Renzi’s class
said they were taking the course as part
Please see Make the Sale, page 16
You’re on an elevator. Standing next
to you is the CEO of a company you’d like
to do business with. You have 30 seconds
to introduce yourself, your company and
your product. You want to make a good
impression. Go.
It’s called “the elevator pitch.”
Michael Renzi teaches it to his
professional sales class at Bryant
University’s Executive Development
Center in Rhode Island. At a recent
session, Renzi had class members
prepare their elevator pitches and then
try them out on each other. Then Renzi
and other class members offered their
“Remember, we’re all friends here,”
Renzi told the class, which consisted of
about 16 students grouped at four tables.
Some buried the hook — we can save
you money — at the end of the pitch
instead of showcasing it near the
beginning. Sometimes the words were
fine, but the body language was not.
Some pitches offered too much information. Some presented too many options.
“This is not supposed to be a sales
pitch. It’s an identity pitch,” Renzi said,
adding that over time the elevator pitch
can be adapted to different environments
— a cocktail party, for example, or a
trade show.
Renzi said there is such a thing as a
natural ability to relate to people, which
can be a tremendous help to a sales
person. But he also thinks there are sales
Viera Realty appoints Davis
its G.M. of residential sales
VIERA — Karen Davis has been appointed general
manager of Viera Realty Inc., overseeing its residential real–estate sales operation.
Davis, a 23–year veteran of residential real–estate
sales, will be responsible for heading up both Viera
Realty’s new home sales division and resale division.
“Karen Davis is an exceptional, national caliber
professional and we are pleased to have her lead our
realty team,” says Scott Miller, vice president, marketing and sales, The Viera Co. “Karen’s belief in the
Viera vision and her willingness to make the Viera
community her career focus means great things for the
future of Viera Realty.”
Davis will lead a team of professional Realtors at
Viera Realty. Supporting her in this effort will be Jerry
Connery, vice president of new home sales, and Mary
Anne Beasley, vice president of resales.
Before joining Viera Realty, Davis served as vice
president of sales for Long & Foster Real Estate Inc.,
in Maryland. Her primary office was located in the
Kentlands Neo–Traditional development.
“Karen’s experience with Long & Foster in traditional neighborhood development sales and marketing
will serve us well as we begin to market these home
products in our new Viera Town Center and Village
One in West Viera,” says Miller.
Davis has also served as sales manager and vice
president for Prudential Preferred Properties, and
sales agent for Merrill Lynch Realty. Before entering
the real–estate profession, Davis served as attorney,
supervisor, and then as director of the Office of
Consumer Participation for the U. S. Department of
Transportation’s National Highway Traffic Safety
Davis holds a bachelor’s degree in English from the
American University in Washington D. C., and a juris
doctor from Boston University School of Law.
Viera Realty Inc. is a wholly–owned subsidiary of
The Viera Co. Inc. The 17–year–old real–estate sales
business is located in the Viera Home Discovery
Center at the corner of Wickham Road and Shoppes
Drive in Viera.
See Some Red and
Some Green!
Saturn Space Coast
All Remaining 2007 Models
in Stock.
pick up BBN
page 9
for up to
72 Months
for well qualified buyers
2007 Saturn Relay
2007 Saturn Outlook
2007 Saturn Aura
2007 Saturn ION
Easter Seals to host Valentine’s Day benefit
2 Relays, 5 Outlooks,
16 Auras, 1 ION
All vehicles are plus tax, tag and $459 dealer fee.
Monday-Thursday 8:30-8:00
Closed Sunday to be with family.
4340 W. New Haven Avenue, Hwy. 192, Melbourne
Across From Sam’s Wholesale Club
PHONE: (321) 768-8020 OR 800-895-1557
Monday-Friday 7:30-5:30
Closed Sunday to be with family.
Happy New Year!
Easter Seals Florida Inc. celebrates Valentine’s Day
each year during A Sweet Affair fund–raising gala. The
fourth annual event will be held from 7 to 10 p.m. on
Feb. 1, at the Hilton Melbourne Rialto Place. “It’s the
perfect place to celebrate Valentine’s Day with your
loved one and support the services for people with
disabilities that Easter Seals provides in your area,”
said Rebecca Shireman–Wood, Easter Seals spokesperson. The evening’s highlights will include a wine–and–
cheese reception, a multi–course dinner, wine and
dessert samplings, entertainment, and silent and live
auctions. Tickets are $100 each. Corporate table
packages are also available for $1,000. The event will
help raise funds and awareness for Easter Seals
programs in Brevard and Indian River County. Easter
Seals is currently seeking underwriting sponsorships,
dessert vendors and auction item donations for the
event. If you would like to help, contact Teri Blevins,
special–event coordinator, at 723–4474, extension 3105,
or e–mail [email protected]
DECEMBER 31, 2007
My big dream arrives: Acquiring a learner’s permit to drive a car
By Johnathan
Gen–Y Columnist
It’s that time of year again. I’m glad to be back occupying this
space, espousing on the philosophies of life. Once a year I write this
column. It generates a lot of comments from readers throughout
Brevard County. In fact, I’ve grown up writing this column. The
themes vary from year to year. Some people have told me the writing
has gotten bolder. Sure it has. I only have one opportunity a year to
make a big splash in print. Then, I’m cut off and my ego is deflated
once again.
For me, this is a fun column, and I like to pour it on.
Five things I enjoy are writing, reading worldly books, investing in
stocks, playing in the band, and talking about hot cars, such as
Saturn’s new best–selling Sky roadster, as shown in this picture. I will
have to add one more favorite thing: I have come to embrace classic
clothing. Dressing up is the way to go. As corny as it sounds, it’s true
— “clothing makes the man.” I don’t know who originally said that.
But I can tell you, I feel awfully good wearing this classic Italian–
made sport coat. I bought it and the stylish trousers I’m wearing at
Michael’s for Men in Indialantic. Michael’s is an institution.
On the subject of worldly books, I’m proud of the fact that I have
read Immanuel Kant’s “Critique of Pure Reason.” Interesting stuff.
I’ve also taken a course online titled “Symbolic Logic,” which is a
challenging area of mathematics. Now, I don’t want to come across
like I have a big ego. But I can grasp some of the complexities of life,
and that’s important at my age. My generation will lead America
some day.
As a new year opens, everyone is always in a good mood and
looking forward to big accomplishments in the months ahead —
personally, in business, and across their investment portfolio. For me,
2008 is going to be an incredible year! I have, in hand, my official
learner’s permit from the state of Florida. This means as much to me
as a winning Lotto ticket. As you know, Florida allows 15–year–olds to
obtain a learner’s license that lets them drive a vehicle for instructional purposes, with a parent at their side.
Soon, I will be driving on my own. This is a responsibility I have
long prepared for. In the meantime, I have been shopping for a new
car. I’m set on Saturn’s Sky. With its European–inspired look, this
roadster is nothing but a winner. Girls love it, too. You know, to quote
the Good Charlotte song, “Girls Don’t Like Boys, Girls Like Cars and
If my stock portfolio performs in 2008, like I think it will, this Sky
will be parked in my garage. The personable Mr. Dick Darlington,
owner of Saturn Space Coast in West Melbourne, was kind enough to
let me drive a new Sky to get a feel for its handling. It’s a dynamic
vehicle. I can picture myself driving it along the beach and listening to
XM radio. Get off the road, here I come!
Okay, let’s get on to my stock–market forecast for 2008. That’s
what people want to read. Sure, the market was a little wobbly in
2007, but a lot of people still made big chunks of money. In 2008, you
are going to be surprised, I think. The correction is over. The bulls will
run and run and run on Wall Street. The real–estate market will
improve, giving the economy a powerful lift. Capitalism forever! I see
the Dow at 14,550 at the close of 2008, NASDAQ at 3,200, and the
S&P hitting 1,525. You have to be optimistic. Pessimism is a loser’s
As a columnist, I am empowered to sincerely thank all the BBN
advertisers, readers and the community in general for making this
publication a long–running success in Brevard. Businesses and
organizations drive our publication and the support has been
Thank you.
Cheers to 2008 and a great year of business!
DECEMBER 31, 2007
Happy New Year!
Brain stem cells are sensitive to space radiation, researchers say
By John Pastor
Measures to protect astronauts from health risks
caused by space radiation will be important during
extended missions to the moon or Mars, say researchers in a paper currently online in Experimental
Using a mouse model designed to reveal even slight
changes in brain cell populations, scientists found
radiation appeared to target a type of stem cell in an
area of the brain believed to be important for learning
and mood control.
The findings — from a team of researchers from the
Cold Spring Harbor Laboratory, Brookhaven National
Laboratory, NASA’s Kennedy Space Center and the
McKnight Brain Institute of the University of Florida
— suggest that identifying medications or physical
shielding to protect astronauts from cosmic and solar
radiation will be important for the success of human
space missions beyond low Earth orbit.
“Our discovery does not present any adverse issues
for the astronaut program because the ground–based
dose and application of radiation we used were not
comparable to that seen for existing space travel,” said
Dennis Steindler, executive director of UF’s McKnight
Brain Institute, a professor of neuroscience at the UF
4300 Fortune Place, Suite D
West Melbourne, FL 32904
(321) 951-7777
fax (321) 951-4444
(email) [email protected]
Adrienne B. Roth
Ken Datzman
Frank Schiffmann
Brevard Business News is published every Monday by
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College of Medicine and co–investigator in the study.
“But the exceptional sensitivity of these neural stem
cells suggests that we are going to have to rethink our
understanding of stem cell susceptibility to radiation,
including cosmic radiation encountered during space
travel, as well as radiation doses that accompany
different medical procedures.”
Stem cells are important because they have the
remarkable ability to renew themselves and produce
many different cell types. In this study, Cold Spring
Harbor Laboratory scientists developed mice that
were genetically engineered with easily identifiable,
fluorescent stem cells. The stem cells lose their
fluorescence when they transform into neurons, which
makes it easier to account for them.
Scientists at the NASA Space Radiation Laboratory
at the Brookhaven National Laboratory in Upton,
N.Y., administered a single dose of radiation to the
mice about equal to the amount astronauts would
receive after a three–year space voyage to Mars.
Unexpectedly, researchers found that a special type
of stem cell is selectively killed in the hippocampus,
according to Grigori Enikolopov, a neurobiologist at
Cold Spring Harbor Laboratory who was a co–
investigator and the corresponding author of the
paper. The cell is described as quiescent — or quiet —
because even though it is the wellspring that repopulates the brain with new cells, it exists in relative
repose while its daughter cells divide and reproduce in
great numbers.
“Our findings are surprising because it is assumed
that dividing cells are the most vulnerable to radiation
— that is why radiation is used in cancer therapy,”
Enikolopov said. “These stem cells divide quite rarely
and it was unexpected that they would be the most
vulnerable to this type of radiation. But at least two
thirds of these quiescent cells died. The challenge now
is to find something to protect those cells.”
Whether certain brain cells are at risk more than
others is vital information for scientists planning
lengthy lunar expeditions or deep space missions. The
President’s Commission on Implementation of United
States Space Exploration Policy outlined plans to send
a human expedition to the moon by 2020. NASA led
the mission to land the first unmanned spacecraft on
Mars in 1975. More recently, NASA’s unmanned
Phoenix Mars Lander was launched on Aug. 4 and is
expected to land on the red planet on May 25, 2008.
“Space radiation has not been a serious problem for
NASA human missions because they have been short
in duration or have occurred in low Earth orbit, within
the protective magnetic field of the Earth,” said Dr.
Philip Scarpa, a NASA flight surgeon at NASA’s
Kennedy Space Center in Florida and a study co–
investigator. “However, if we plan to leave low Earth
orbit to go back to the moon for long durations or on to
Mars, we need to better investigate this issue and
assess the risk to the astronauts in order to know
whether we need to develop countermeasures such as
medications or improved shielding. We currently know
very little about the effects of space radiation, especially heavy element cosmic radiation, which is
expected on future space missions and was the type of
radiation used in this study.
“In addition, we should expect that within each
critical organ system, there may be different cell
sensitivities that need to be considered when defining
space radiation dose limits,” Scarpa said.
The finding raises questions about the cognitive
and emotional risks associated with radiation exposure during human space exploration missions.
“There is a growing body of evidence that the death
of these types of cells is a potential adverse effect of
radiation during cancer treatment, but it’s not been
discussed in terms of space travel,” said Dr. Jack
Parent, a neurologist at the University of Michigan
who was not involved in the research. “Radiation has
been associated with adverse cognitive effects, which is
a potential hazard during space missions. Shielding
and other measures to block the effects of radiation
have to be strongly considered. The subject certainly
deserves more study.”
Brevard conservation team earns award at state event
The Brevard Water Resources Conservation Team received an award for its public education efforts at the
2007 Florida Section of the American Water Works Association annual meeting. The team received the Best in
Class Conservation Award in the Public Education category for a DVD created in conjunction with the “Bringin’ in
the Green the Florida Friendly Way” landscaping seminar held this past March. The team includes water
conservation professionals from Titusville, Cocoa, Melbourne, Palm Bay and Brevard County utilities departments, who often work together to promote water conservation throughout the county by educating residents and
school–age children about the importance of protecting water resources. The DVD receiving accolades features
Loren Rapport, landscape operations manager for Brevard County, Sharon Dolan of Maple Street Natives, and
Sally Scalera of the University of Florida’s Brevard County Extension Program. The speakers provided helpful
information regarding waterwise landscape planning, native plants, and integrated pest management. This video
has been televised on Space Coast Government Television and Titusville’s government–access cable channel. For
information regarding water conservation, residents should contact their local utilities department. For Titusville,
contact Maureen Phillips at 383–5669; for Cocoa, contact Cathy Carter at 639–7602; for Melbourne, contact
Jennifer Wilster at 953–6302; for Palm Bay, contact Julie Lemons at 952–3410; and for Brevard County, contact
Cheri Camp at 633–2092.
BPS to conduct public hearing Jan. 22
The Brevard County School Board has scheduled a public hearing at 5:30 p.m. on Jan. 22, in the board room at
the Educational Services Facility in Viera., to discuss adjustments to the attendance areas for the district’s
Cambridge and International Baccalaureate programs. Public input is welcomed. The IB diploma program is a
rigorous pre–university course of study leading to internationally standardized examinations. The program is
designed as a comprehensive two–year curriculum that allows its graduates to fulfill requirements of many
different nations’ education systems. More specific information may be found at
Happy New Year!
DECEMBER 31, 2007
Water Management District
honored for innovative funding
WEST PALM BEACH — The South Florida Water
Management District was recently presented The Bond
Buyer’s Deal of the Year Award for its $546.1 million
issue of certificates of participation (COPs) to fund
Everglades restoration projects.
The district issued the AAA–rated insured bonds in
November 2006 to help jump–start construction of
Acceler8, eight projects critical to the overall revitalization of the River of Grass. Notably, the district’s COPs
were the first to be issued for a natural resources project
in the United States.
“This innovative funding mechanism enabled the
District to access capital markets for the agency’s
contribution toward the $10 billion federal–state plan to
restore the Everglades,” said District Governing Board
Chairman Eric Buermann. “The impact of our success is
truly global. It lets others around the world know that
they can procure funding to tackle complex environmental issues today.”
The “Bond Buyer,” a national daily newspaper
covering the municipal bond market, considered deals
that closed between Oct. 1, 2006, and Sept. 30, 2007, for
its awards. This year’s competition, the sixth annual,
drew nearly 100 entries from across the country for
transactions that financed projects including bridges,
hospitals, schools, environmental protection, an airport,
military housing and others.
In 2004, Florida fast–tracked the funding, design and
construction of Acceler8 projects through COPs financing to bring positive benefits to the Everglades sooner.
As opposed to the “pay–as–you–go” approach, taxpayer
dollars needed for construction are significantly leveraged, and the expedited course of action reaffirms the
commitment of the State to revitalize the Everglades
“The COPs program is a living, breathing example of
how local governments, state and federal agencies can
get together and get projects in the ground faster,” said
District Executive Director Carol Wehle.
Since 2000, Florida has invested close to $2 billion
toward the Comprehensive Everglades Restoration
Plan. Just this year, the state expanded its restoration
efforts to the northern part of the ecosystem and
extended a dedicated trust fund through 2020 to set
aside another $2.3 billion in state funding toward
restoration of the South Florida ecosystem.
For more information about Everglades restoration
or updates on specific Acceler8 projects, visit .
“Where Mediterranean Elegance Comes to Brevard”
San Marino Estates is Suntree area's newest subdivision with a Mediterranean flair
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DECEMBER 31, 2007
321.544.4276 Rich Mehalick
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IAAP to meet at Courtyard on the beach
The Central Brevard Chapter of the International
Association of Administrative Professionals will meet at
5:30 p.m. on Tuesday, Jan. 8, at the Courtyard by
Marriott in Cocoa Beach. The address is 3425 N.
Atlantic Ave. The program is titled “Simplifying and
Organizing Your Family’s Long–term Financial Affairs.”
Gina Rall, a certified public accountant and director of
Hoyman, Dobson & Company, will give the presentation. To make a reservation, the deadline is Monday,
Jan. 7, e–mail Candy Puls at [email protected],
or call 853–6666. Reservations can also be made at Regular chapter
meetings are on the second Tuesday of each month.
protects the value of your home and
Select your own builder to design
a "Dream Home" like no other
Small Business Services
Corporate & Individual Tax Returns
Auditing & Accounting
Financial Reviews & Compilations
Accounting Software Support
Tax Planning & Strategies
Qualified Intermediary for
1031 Exchanges
American Institute of Certified Public Accountants
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3210 N. Wickham Road , Suite 5 Melbourne, FL 32935
Phone 321-752-9967 Fax 321-752-9927
Happy New Year!
e ad e a ed
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When you’re ready to buy, simply ask your dealer to place your financing with
Space Coast Credit Union. SCCU financing is available for business and
personal vehicles.AG
Visit Edwards
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Vehicle Rates
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Personal Vehicle Rates
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Joining SCCU is simple. The dealership
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Membership is open to anyone living or
working in Volusia, Flagler, Brevard, Indian
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Happy New Year!
DECEMBER 31, 2007
Area doctors appointed to
FMA councils, committees
Five members and the executive director of the
Brevard County Medical Society have been appointed to
the Florida Medical Association Board of Governors,
Councils and Committees.
They are:
l Dr. Bruce Alper, Florida Medical Association Board
of Governors representing surgical specialties; Specialty
Society Governing Council, vice chair; and Council on
Medical Economics.
l Dr. Lisa Cosgrove, Council on Medical Economics
and Florida Medical Association Foundation Inc.
l Dr. Ara Deukmedjian and Dr. Lance Grenevicki,
Council on Legislation.
l Dr. Heidar Heshmati, Committee on Disaster
Preparedness and Council on Public Health.
l Dr. Brian Ziegler, Council on Ethical and Judicial
Affairs and Subcommittee on Membership Outreach.
l Linda Paille, BCMS executive director — Florida
Medical Association Board of Governors, chair; Council
of Florida Medical Society Executives, adviser; and
Committee on Membership and the Council on Public
Exhibition at Fifth Avenue Art Gallery
The Fifth Avenue Art Gallery, at 1470 Highland Ave.
in Melbourne, invites the community to start 2008 by
viewing its newest exhibition, “Resolutions and New
Beginnings.” The exhibition showcases the works of
members in various mediums, as the artists celebrate
and commemorate the coming of the new year. A kick–
off reception for the artists will be held from 5:30 to 8
p.m. on Friday, Jan. 4. The reception is free of charge
and open to the public. Refreshments will be served.
The exhibition runs through Jan. 28. The Fifth Avenue
Art Gallery was established in 1975. It is artist–owned
and operated. The gallery is located in the Eau Gallie
area of Melbourne, across the street from the Brevard
Museum of Art. The gallery telephone number is 259–
8261.V isit for more
Celebrating 50 Years
Florida Tech
pick up BBN
page 9
“Nearly 50 years ago, Jerry Keuper founded
Florida Institute of Technology with 37 cents and a dream.
Today, his vision is realized in the mission of
Melbourne’s National Research University.
You can support this mission with a contribution to the
Golden Anniversary Campaign. The future is up to you.”
150 W. University Blvd.,
Melbourne, FL 32901-6975
Tech ministry to celebrate Latin Mass
Father Douglas Bailey, director of the Florida Tech
Catholic Campus Ministry, announces an “Extraordinary Form” of the Roman Catholic Mass will be held on
the second Sunday of each month during the academic
year, starting Jan. 13. The Mass, at 4 p.m., will feature
a Scola Cantorum (choir), which performs primarily
Gregorian chant. The new Mass will not take the place
of the already scheduled 11 a.m. and 6 p.m. Sunday
Mass. “We have decided to begin this as a way to
invigorate Catholic worship and bring more reverence to
the service,” said Father Bailey. “To bring back this
Mass, which had been celebrated throughout the world
for centuries until the mid–1960s, will be expensive. We
will need liturgical vessels and at least four brass
candlesticks, as well as altar cloths, cassocks, surplices
and 1962 missals. Most expensive will be about 50
kneelers, one for each chair.” He estimates an investment of $10,000 is needed to properly conduct the Mass.
Currently, the nearest Extraordinary Form of the
Roman Catholic Mass authorized by the Roman
Catholic Church is being held in Sanford. For more
information, contact Father Bailey at 674–8045 or e–
mail [email protected]
DECEMBER 31, 2007
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Seacoast names Marilley
to a key post in Orlando
Seacoast National Bank recently announced the
addition of Peter Marilley, a certified cash manager, as
vice president and treasury sales manager for Central
Marilley is based out of Seacoast National Bank’s
location in downtown Orlando, at 65 N. Orange Ave.
With more than 20 years of banking experience,
Marilley provides custom–tailored treasury–management solutions to Seacoast National Bank’s business
customers in Central Florida.
Before joining Seacoast, Marilley served as vice
president and treasury services sales officer for Mercantile Bank in Winter Park, Fla. He holds bachelor’s
degrees from the State of New York at Oswego in
economics and philosophy.
Since moving to Orlando, Marilley has become active
in the Central Florida community. He is a member of
the Association of Financial Professionals, and is
involved with several projects at Sts. Peter and Paul
Catholic Church in Winter Park.
The operating arm of Seacoast Banking Corp. of
Florida (NASDAQ: SBCF) Seacoast National has 43
offices in Florida, totaling about $2.3 billion in assets.
ERA Showcase
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CBC members recognized at conference
Palms Pointe
Office Park
Coy Clark Co
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page 9
Next in series
Move In Ready and
Shells Available
Deadline Jan. 11 for Addy competition
The annual Addy Awards gala will be held March 8
at the Brevard Community College Planetarium and
Observatory on the Cocoa campus. The Addy organization is currently accepting contest entries for the 2007–
2008 competition, which showcases the most creative
ideas in advertising. The Addy Awards is the largest
creative competition in America. To enter, visit The entry deadline is
Friday, Jan. 11. Entries can be dropped off from 8 a.m.
to 5 p.m. at United Way of Brevard, 937 Dixon Blvd., in
Cocoa. For more information, contact Susan McGrath at
[email protected], or call 631–2740.
Located at the North end of
Babcock Street
The Coy A. Clark Company
The Florida Coalition for Children (FCC) recently
honored Community Based Care (CBC) of Brevard
board members for their dedication and commitment to
the children and families of Brevard at the annual FCC
Conference in Jacksonville. Irene Burnett was honored
with the Lifetime Achievement Award for her 50 years
of service in the health and human services field.
Burnett played a key role in the development of CBC of
Brevard’s system of care and continues to be an active
member of the board and the community. William “Bill”
Ryder was presented with the Ann Bowden Child
Advocate Award for his dedication and service to
children through his role as a guardian ad litem. Ryder
has been active with the program for 11 years. He has
served on the CBC of Brevard board since 2005. Leo
Roselip earned the Trustee of the Year Award for his
“selfless dedication to the community in which he
serves.” Roselip has been a “staunch advocate and
paramount” in the development of the system of care for
CBC of Brevard. Additionally, he utilizes his community
partnerships to “enhance the services provided to the
children in care.” CBC of Brevard is the nonprofit
organization selected by the Department of Children
and Families to manage Brevard County’s child welfare
system. For more information, please visit, or call 752–4650.
Happy New Year!
DECEMBER 31, 2007
Webster’s Dr. Harold Coleman
co–authors book on leadership
Dr. Harold Coleman, adjunct professor for Webster
University’s graduate programs in Procurement and
Acquisition Management and Public Administration,
recently co–authored “Leadership Moments,” a book
designed to inspire business professionals.
The book offers courage to business people “facing
uncertainty and opposition.” As the contributors found
from personal experience, leadership emerges when “we
trust ourselves, tap into inner wisdom, maintain our
integrity, and always aim for the highest good.”
“Leadership Moments” features the authors’ own
stories of leadership turning points, corporate struggles
and attaining personal career goals. The publication
encourages readers to courageously face problems
head–on and aim high in their own professions.
Dr. Coleman is a senior program integration manager, in the program business office of launch services,
at NASA’s Kennedy Space Center. He provides technical and business expertise on major space–program
Webster is an international, multi–campus university headquartered in St. Louis, Mo. Webster’s Space
Coast campuses specialize in master’s degrees for
working professionals. Visit
spacecoast or call 449–4500 for more information.
Warner Southern
Turn your existing college credits into an
Associates, Bachelors or Masters Business Degree by
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enrolling in one of Warner Southern College’s
Accelerated Business
page 2
Warner Southern College is a private, regionally*
accredited Christian college offering an
environment of Christian faith and
academic excellence.
Women’s event Jan. 20 in Titusville
Parrish Medical Center has teamed up with the
Spirit of Woman organization to host “A Girl’s Day Out”
from 1 to 5 p.m. on Sunday, Jan. 20, at the Clarion
Hotel (formerly the Holiday Inn), 4951 S. Washington
Ave., in Titusville. Participants will enjoy exhibits and
“inspiring speakers” who will provide hourly seminars
on topics of women’s wellness, relationships, and
financial freedom. The event is free of charge. For more
information, call Kristen Jacobs at 264–0034, or e–mail
[email protected]
Convenient classes for working
adults are held during evening
and weekends throughout
the year.
* Warner Southern College is accredited by the
Commission on Colleges of the Southern Association
of Colleges and Schools (SACS) to award Associate,
Bachelor and Master Degrees
Florida Tech wins NSF grant
Florida Institute of Technology has been awarded a
three–year National Science Foundation (NSF) grant
for $214,161. Effective Jan. 1, the grant will allow
interdisciplinary training for undergraduates in
biological and mathematical sciences in what will be
known as the UBM program. “This is a fertile field for
both disciplines as results in one area can lead to
advances in the other. There are few people, however,
who can work in this intersection,” said Semen Koksal,
Florida Tech professor of mathematical sciences.
Annually, six qualified mathematics and biology majors
will be mentored by Koksal and Eugene Dshalalow,
professor of mathematical sciences, and Robert van
Woesik, Richard Sinden and David Carroll, Department
of Biological Sciences faculty members. Preparing
students for future work environments and enhancing
their career opportunities, these faculty mentors will
direct student research in such areas as molecular, cell
and developmental biology and population ecology. The
selected students will also be exposed to cutting–edge
mathematical and statistical tools. The UBM program
aims to transcend traditional boundaries in educating
biological and mathematical scientists. It is also
designed to strengthen mathematical training for
biology students and interdisciplinary training for
mathematics students.
DECEMBER 31, 2007
Melbourne & Titusville
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Embry Riddle
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Medical & EMT Supplies
Uniforms Shoes Accessories
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Merritt Island
325 E Merritt Island Cswy.
Merritt Island
Happy New Year!
Longtime area banker Bruce Reeder joins National City team as
a business–banking officer — covers southern tip of Brevard and
Sebastian, offers full suite of products and services to businesses
By Ken Datzman
National City has hired one of the area’s most recognizable bankers — Bruce
Reeder. In 2008, Reeder marks his 24th year in the industry. A banker on the Space
Coast since 1989, the Stetson University business graduate has built valuable
relationships over the years with entrepreneurs in the region. As a volunteer, he’s
been involved in the community, too.
Robert Poore, National City’s vice president and sales manager for Brevard,
Indian River, Seminole, Lake, Orange and Volusia counties, says banking revolves
around people, products and services. “Products and services are important but
having the best people is certainly critical to success in the marketplace. And Bruce
is an example of some success we’ve had in the recruiting arena,” he said.
Reeder has worked for community banks and regional banks as a lender. He
joins National City from Seacoast National Bank. He spearheaded the development
of commercial lending for Seacoast when it entered the Brevard market four years
At National City, one of the largest commercial banks in America, he is a vice
president and business–banking officer.
“It’s really neat to be part of a bank that has such a heavy focus in the marketplace on business banking,” Reeder said. “We cater to the middle market —
companies operating with revenues from $1 million up to $10 million. There are
many businesses in Brevard and Indian River counties that fit this profile, yet the
middle market has been underserved, I believe. I’ve long clamored for the opportunity to serve these businesses and National City is fully committed to meeting their
needs through an impressive suite of products and services.”
National City also has the capability to serve businesses with $10 million or
more in revenue, he said.
Reeder, whose community involvement includes having chaired the Founders
Forum Inc. Board of Directors, a local nonprofit organization dedicated to the needs
of area entrepreneurs, says he is returning to his roots in banking, “which are more
business–development related. I’m selling all of the bank’s products — from deposit
and checking services to the lending piece — to the business–banking community.”
In the lending arena, he concentrates on owner–occupied real estate, equipment
purchases, and working capital.
He works closely with entrepreneurs and businesses in his territory. “I get the
chance to meet the people in the communities who make it happen every day — the
entrepreneurs, individuals who put their financial wherewithal on the line to help
create jobs and grow the economy in Brevard and Indian River counties. To me, this
is exciting.”
Small business is a big contributor to the nation’s economy, generating 50
percent of the private, nonfarm gross domestic product, according to a study by the
U.S. Small Business Administration.
National City’s business–banking officers are each aligned with a number of
branches in their coverage territory. Reeder, for example, works with two National
City’s branches in north Sebastian and a third office at Bayside Lakes in Palm Bay.
National City also has business bankers in Central Brevard and North Brevard.
“It’s kind of a hand–in–glove relationship. We work closely with the managers of
the branches. Each business–banking officer has a relationship with two or three
different branch managers in the marketplace. This business model has proven to
be very effective for National City. The branch managers and the staff are very
crucial to the success we have because they are servicing the business–banking
customers. And National City is a very service–oriented bank,” said Reeder, who
spent five years with Wachovia in Charlotte, N.C.
When it comes to service, National City is seeing a growing number of business
customers take advantage of remote deposit capture, a new banking technology that
saves them time and money. “It allows our business clients to make deposits using a
scanner and a portable machine that they can sit on their desk,” said Poore. “It
hooks into their computer. We provide the software and training. It tends to be
more beneficial to clients who receive a lot of checks to deposit in a given month. It
BBN photo — Adrienne B. Roth
Bruce Reeder is marking his 24th year as a banker. He’s worked the local market since 1989. A
Stetson University graduate, Reeder recently joined National City as a vice president and business–
banking officer. He has an office in Sebastian and at Bayside Lakes in Palm Bay. Reeder is at the
Bayside Lakes location.
saves them the time of driving to the bank, and it saves on their gasoline expense.”
By the end of 2008, business customers of nearly six out of 10 banks may be
saying goodbye to couriers and routine trips to the bank. A new survey by the
American Bankers Association indicates 2008 will mark widespread bank adoption
of remote deposit capture service, which allows users to scan checks and transmit
the electronic images — rather than paper — to a bank for clearing.
Poore, who oversees a sizable swath of banking territory spanning six counties, is
looking ahead to more growth in 2008 for his business–banking team, which
exceeded its goals in 2007. “Within our market footprint, we have nothing but a
positive outlook toward our ability to grow while helping businesses become more
efficient and turn better profits,” he said.
National City, based in Cleveland, Ohio, and founded in 1845, rewards businesses for their banking loyalty. Recently National City rolled out one of the most
comprehensive customer–loyalty programs in the industry. “Points from National
City” rewards business customers and consumers with points for everyday transactions, such as writing checks, using online bill pay, or opening a credit–card account.
“The program is a way to reward our business customers as well as the
businessowners in their personal banking,” said Chris Kemper, a National City
spokesperson in Cincinnati who serves a number of states including Florida. “We
reward them for their everyday banking transactions. The activity earns them
points, which is a really neat differentiating product for the bank. It allows a
business to accumulate points and then convert the points to a myriad of things. We
have relationships with many retailers, including Starbucks Coffee, AMC Theatres,
airlines and resorts. It’s another way to add value for National City customers.”
National City is promoting the program on billboards along Interstate 95, north
and south.
Happy New Year!
DECEMBER 31, 2007
Estate attorney Richey newest member of the Brevard Community
College Board of Trustees — brings ‘a fresh perspective on the
issues’; strong academic background and lifelong love of athletics
By Ken Datzman
James Richey, who has practiced law in Brevard County since 1990, after
moving to the Space Coast from Boston, Mass., has long embraced academics and
athletics. In high school, Richey played football, basketball, baseball, golf and
tennis, while excelling in the classroom.
The Midwesterner was good enough to be offered athletic scholarships in two
sports, baseball and golf, from small colleges. But instead, Richey attended Michigan State University on academic scholarships. He was a 17–year–old freshman
eager to learn about the accounting profession, which sparked his interest in law.
“I enjoyed athletics and had a lot of success early on, primarily in baseball. But I
was really more geared to academics — I saw a better opportunity for myself,” said
Richey, who was recently appointed by Gov. Charlie Crist to the Brevard Community College District Board of Trustees.
This is Richey’s first affiliation with BCC. He is the owner of a private law
practice in Melbourne. The solo practitioner has been in business for himself since
1994. He practices in the areas of estate planning, taxes, and business.
“I look forward to serving on the board and, hopefully, doing some great things
with the leadership. I think one of the things I bring to the board is a fresh perspective on the issues, and that is healthy for the college. BCC is an integral part of the
community, clearly. It’s part of something that is interwoven into the community
and I consider it an honor to be in a position to help guide its future.”
The BCC Board of Trustees has designated Richey as its voting member for the
BCC Foundation. “Having an estate attorney on the board with the credentials that
Jim has, and being the designated voting member of the foundation, is a great asset
for the college,” said BCC President Dr. James Drake. “It gives us an advantage
that relatively few other community college boards of trustees have.”
Dr. Drake adds, “We are in the process of reinvigorating the foundation and
charting an aggressive future course for our fund–raising efforts, since planned–
giving is the core of any nonprofit enterprise these days.”
A hallmark of successful community colleges in the future will be the school’s
ability to increase the participation of private donors, including individuals and
corporations, college presidents say. The time has come for community colleges to
be more assertive in cultivating and soliciting private philanthropic support.
Established in 1971, the BCC Foundation is a not–for–profit 501(c)(3) corporation chartered to provide for the financial needs of the college that are not met
through state aid or student tuition. The organization is the vehicle through which
individuals, corporations and other supporters contribute to the college’s educational programs and student scholarships.
BCC is also in the process of sharpening the focus on the school’s athletic
programs. In mid–year, BCC golf coach Jamie Howell was named the school’s new
athletic director. He serves in a dual capacity. “Our athletic programs have garnered a lot of attention over the years,” Dr. Drake said. “Under the leadership of
Jamie Howell, we are really beginning to reinvigorate our focus on BCC athletics,
especially the student–athlete and role of ethics, as well as the civic responsibilities
of athletes to their communities.”
Dr. Drake said Richey has taken an interest in BCC’s athletic programs. “Jim
has a very strong academic background. He chose his college based on academics,
though he had other opportunities in athletics. But he has maintained that strong
athletic focus over the years. So Jim brings a very valid view of athletics and
academics, and the importance of the student–athlete. He’s taken a very active,
much–appreciated interest in our athletic programs.”
Richey earned his bachelor’s degree in accounting from Michigan State University in East Lansing, graduating “debt–free.” MSU has one of top accounting
programs in the nation. He went on to law school in neighboring Ohio. Richey is a
1988 graduate of The Ohio State University College of Law.
His first position out of law school was as a tax attorney with Arthur Andersen
in Boston. His wife, Suzanne, is from the Boston area. Arthur Andersen had a large
presence in the International Place building at that time. The firm occupied a
DECEMBER 31, 2007
BBN photo — Adrienne B. Roth
Melbourne attorney James Richey, center, an accounting graduate of Michigan State University and
of The Ohio State University College of Law, was recently appointed to the BCC Board of Trustees
by Gov. Charlie Crist. Dr. James Drake, left, is president of BCC and Jim Ross is vice president for
advancement and public affairs for the college. They are in downtown Melbourne.
number of floors that housed thousands of people. The tax division alone was
staffed by perhaps 3,000 professionals, including many CPAs and attorneys.
Richey says he gained valuable experience at Arthur Andersen and had the
opportunity to work with global companies. “It was a very fast–paced environment.
I worked around the clock sometimes, literally 24 hours a day. I spent about two
years there and it felt like 15 years. Still, it was an uplifting experience and I had
some great assignments. It gave me a good feel for business issues and taxes in
The Boston winters were too much and Richey joined a growing Reinman,
Harrell law firm in Melbourne. He was a part of their corporate division for four
years before starting his own practice. Richey has built a strong base of clients. “I
greatly enjoy what I do.” He is a member of the Florida Bar Association as well as
the Bar of the Commonwealth of Massachusetts. Richey is a former chair of the
18th “C” section Florida Bar Grievance Committee.
He is active in the community through a number of organizations, including the
Holy Name of Jesus School Educational Endowment Committee. Richey serves as a
trustee to the Holy Name of Jesus Educational Trust Fund.
Richey will serve a four–year term on the five–member BCC Board of Trustees.
He joins businessman Rick McCotter III, owner of McCotter Ford–Mercury in
Titusville; Dixie Newton Sansom, owner of Dixie Sansom Consulting, a government
relations and public affairs consultant; Alberta Wilson, a business–ethics adviser
for The Boeing Co.; and James Theriac, founder and managing partner of Howze,
Theriac, Managhan, P.A., a 30–year–old Cocoa law firm. Theriac chairs the BCC
board. The law firm GrayRobinson is BCC’s general counsel.
Happy New Year!
BCC launches procurement
diversity initiative, Web site
When I grow up
I want to be…
Astronauts Hall of Fame
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page 12
@]RPVNY2QVaV\ir[at' ions
American Heroes’ Insp
Join the Astronaut Autograph Club today and you will find the answers as some of America’s
greatest heroes tell behind-the-scene stories in their personal letter accompanying the 8" x 10"
autographed photo you will receive on a monthly basis (twelve in all!).
Discover their childhood heroes and what influenced such notable astronauts as Apollo 13 Lunar
Module pilot Fred Haise, and the first Space Shuttle pilot Robert Crippen, Moonwalkers
Edgar Mitchell and Charlie Duke to join the astronaut corp and reach for the stars!
Make a one time payment of $499 and save $100 off the subscription price or choose to pay
monthly for $49.95 a month!*
Brevard Community College welcomes the opportunity to do business with interested merchants in the
county and encourages all segments of the business
community to participate in its purchasing program.
The college has developed and launched a comprehensive procurement information Web site and encourages local vendors to register online.
The site also provides general information about
BCC’s procurement services department and how to do
business with the college. Vendors can view upcoming,
current, and past procurement opportunities at the site.
“This is an important initiative for Brevard Community College and for our community,” said Dr. James
Drake, president of Brevard Community College. “It will
be beneficial to the local economy, to members of the
minority community, and to Brevard Community
The procurement services department works closely
with the college’s facilities department to incorporate
quotes for procurements with material or labor values of
less than $25,000, and that, when possible, quotes will
be solicited specifically from majority and minority–
owned businesses by geographic regions in Brevard
County such as north, central and south.
As part of the procurement diversity initiative, the
college has established a Supplier Diversity Advocate
Committee to develop diversity procurement outreach
networking programs and literature. BCC also plans to
host and participate in local and regional community
buyer/supplier networking events, and take part in local
and regional community public speaking engagements.
In partnership with qualified minority businesses,
the college will explore ways to continuously assess,
develop, and build long–term partnerships with BCC’s
minority suppliers, Dr. Drake said. The college will
expand the minority business vendor base through
vendor fairs, education, workshops, and training on how
to procure business with the college.
The college wants to provide minority vendors equal
opportunity to participate in all aspects of the college’s
contracting and purchasing program, including but not
limited to, participation in procurement contracts,
professional and other services contracts, and construction contracts, Dr. Drake said.
The procurement services’ Web site will provide
access for all vendors to view new invitations for bids,
requests for proposals and small construction projects
and to help ensure that minority businesses are aware
of opportunities for doing business with the college.
Minority business vendors must “compete equally
with majority firms and must demonstrate that they
can provide quality goods and services that are cost–
effective and cost–competitive.” For more information,
Visiting Nurse Association offers screenings
There are a limited number of memberships, so call today 321-455-7014
or go online for more information
All proceeds from the club go directly to support the Astronaut Scholarship Foundation.
*Monthly payments by credit card only. Rules apply. Note: Images displayed are for example only, actual signed photographs may differ.
Happy New Year!
The Visiting Nurse Association is offering blood–
pressure and blood–sugar screenings from 9:30 to 10:30
a.m. on Thursday, Jan. 3, at the David R. Schechter
Community Center, 1089 South Patrick Drive, in
Satellite Beach, and from 2 to 4 p.m. on Monday, Jan. 7,
at Walgreens on the corner of Eau Gallie Blvd. and U.S.
1., in Melbourne. No appointments are necessary. For
more information, call 752–7550.
DECEMBER 31, 2007
Atlanta firm Indusa Global
gives $25,000 to Fla. Tech
Representatives of Indusa Global, an information
systems firm based in Atlanta, Ga., recently presented
a check for $25,000 to the Florida Institute of Technology in Melbourne.
The funds, to be divided between the College of
Business and University College, will support those
college’s programs.
James Ram, president of Indusa Global, and Carroll
Rushing, the company’s CEO, presented the check to
Dr. Robert Niebuhr, dean of the College of Business,
and Dr. Clifford Bragdon, dean of University College.
The relationship between Indusa Global and
Florida Tech began through Michael Workman,
Florida Tech associate professor of business. When
Workman was employed by an Atlanta software
company in 2000, he became a business associate of
Ram is a founder of the Caribbean Institute for
Technology, a higher education venture of five partners
from three countries. Located in Jamaica, it is sponsored to promote growth and job opportunities in the
Caribbean. Prior to founding Indusa Global, Ram was
appointed president of the Atlanta Council for International Cooperation by U.S. Sen. Sam Nunn, Georgia
Gov. Zell Miller and Atlanta Mayor Maynard Jackson.
“We sincerely appreciate the support of James Ram
and Carroll Rushing and we look forward to the
opportunity to work with them on a number of
information security and other technology–based
initiatives in the near future,” said Dr. Niebuhr.
Rushing currently serves on the Advisory Council of
Furman University and the Foundation Board of
Greenville Technical College. He is an executive board
member for the Society of International Business
Fellows, the Caribbean Institute of Technology, and
the Blue Ridge Council of the Boy Scouts of America.
In 1981 he founded EZE Products Inc. and built the
company to $40 million in annual sales. In 1995 he
launched Shasta Enterprises LLC, a holding company
that has funded several start–up ventures, including
Indusa Global.
Indusa Global provides a broad spectrum of
technical and consulting services and IT solutions. The
company has offices in Greenville, S.C.; Haslemere,
United Kingdom; Montego Bay, Jamaica; Nassau,
Bahamas; and Calcutta, India.
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Shriners to host event to ring in new year
The Azan Shriners Center in Melbourne will host
its annual New Year’s Eve Gala, open to the public,
from 9 p.m. to 1 a.m. on Monday, Dec. 31. The facility
is at 1591 W. Eau Gallie Blvd. The program will
feature the music of the Swingtime Jazz Band, which
plays music “that appeals to all generations.” The band
has 17 musicians, two vocalists and a leader, like the
Big Bands of WW II days. There will be a midnight
countdown with a champagne toast to welcome the
new year. A heavy finger–food buffet will be offered
during the evening followed by a continental breakfast
after the celebration. Black ties are optional. The
admission is $35 per person and tickets must be
purchased in advance at the Shriners Office. A table
for eight people can be reserved with a payment of
$280. Call 259–5302 for further details.
DECEMBER 31, 2007
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Browning’s Pharmacy & Health Care
Home Medical Equipment and Supplies
Respiratory Equipment and Supplies
Power Wheelchairs and Seating
We specialize in finding what you need
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(321) 725-6320
141 E. Hibiscus Blvd,
Melbourne, Florida 32901
Happy New Year!
Boeing Co. named NASA
Large Contractor of Year
ST. LOUIS — The Boeing Co. was recently recognized by NASA as its Large
Business Contractor of the Year for providing outstanding support to small businesses at Kennedy Space Center, through its Checkout, Assembly and Payload
Processing Services (CAPPS) program.
“Boeing recognizes the benefits and innovations contributed by CAPPS small–
business partners,” said Mark Jager, Boeing CAPPS program manager. “The
contributions of our small business partners help ensure that CAPPS offers best–
of–industry solutions to NASA.”
These small–business partnerships have enabled Boeing to manage costs and
exceed NASA’s requirement of 19 percent small–business participation for the last
five years. NASA, in support of federal government contract agreements, requires
prime contractors to place this percentage of their contracted efforts with small
As the CAPPS prime contractor, Boeing performs designated activities for the
International Space Station, space shuttle and expendable launch vehicle payloads.
Boeing crews and teammates have processed payloads on every space shuttle
mission, a legacy that began with the Columbia’s maiden flight in April 1981.
Capt. Hirim's
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Florida Tech Society of Physics students honored
For the fourth consecutive year (2006–2007), the Florida Institute of Technology
chapter of the Society of Physics Students (SPS) was selected as an Outstanding
SPS Chapter. The SPS is the student organization of the American Physical
Society. Less than 10 percent of the SPS chapters are chosen from 700 chapters
nationwide. Christine Gabrielse and Jenni Kissinger were chapter officers during
this time. Both are now graduate students at UCLA. The selection is based on the
depth and breadth of SPS activities conducted by a chapter. This includes such
areas as physics research, public science outreach, physics tutoring programs,
hosting and representation at physics meetings, and providing social interaction for
chapter members. In an SPS chapter, people of common interest in physics come
together to enrich their experience in this field and contribute to the community.
Members also engage in undergraduate research.
Golf outing raises money for research
Mens Store
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Each year, total joint–replacement surgery enhances the quality of life of more
than 550,000 patients. The ninth annual Total Joint Golf Outing recently hosted by
Dr. Daniel King provided a fun opportunity to celebrate these life–enhancing
surgical procedures while raising funds for orthopaedic research. The golf tournament was created in 1996 for patients who have undergone joint–replacement
surgery. “We are pleased to sponsor this get–together,” Dr. King said. “The event
provides an opportunity for joint–replacement patients to come together and show
the progress that they have made since surgery.” More than 90 patients and 25
sponsors participated in this year’s tournament. Local businesses as well as the
medical community sponsored the event. The tournament has raised more than
$38,000 for orthopaedic research. Contributions are made to the Orthopaedic
Research and Education Foundation in Rosemont, Ill. If you are interested in
additional information on total–joint replacement, call the Arthritis and Joint
Center of Florida at 956–1501, extension 212.
Chamber honors Wuesthoff Melbourne
Wuesthoff Medical Center Melbourne recently received the Melbourne–Palm
Bay Area Chamber of Commerce 2007 Best Business Award. Announced at the
Chamber’s annual gala held at the Crown Plaza Melbourne Oceanfront hotel,
Wuesthoff Medical Center Melbourne was chosen an award winner for the “over
500” employee category. “It’s an honor for Wuesthoff Melbourne to have been
awarded the 2007 Best Business Award,” said Don McKenna, Wuesthoff Medical
Center Melbourne administrator. “We work hard to provide a positive, pro–active,
and compassionate culture for our employees, patients, and their families.” To
qualify for the award, organizations must be locally operated and in business for a
minimum of two years and be an active member in good standing with the
Melbourne–Palm Bay Area Chamber. Wuesthoff Melbourne was chosen this year
as a Best Business Award recipient for “its outstanding benefits to employees,
community involvement, personnel practices, customer service, innovative ideas
which have been developed and instituted, philanthropy, and civic, charitable and
Chamber involvement.”
Happy New Year!
DECEMBER 31, 2007
Space Foundation announces
theme for annual symposium
COLORADO SPRINGS, Colo. — The Space Foundation has announced the theme
for its 24th National Space Symposium — “Our Expanding Universe . . . 50 Years of
Space Exploration.”
The symposium is the premier U.S. space policy and program forum on all sectors
of space — civil, commercial, and national security. The 24th National Space Symposium will take place April 7–10 at The Broadmoor Hotel in Colorado Springs.
“The accomplishments the space industry has made in only 50 years are truly
remarkable,” said Space Foundation President and Chief Executive Officer Elliot
Pulham. “Since the launch of the world’s first artificial satellite — Sputnik — in 1957,
space exploration has opened doors to new technology, discovery, and opportunity.
And looking forward, new and emerging technologies and venues promise even more
significant achievements and discovery. We look forward to celebrating the legacy and
exploring the future of the space industry at the next symposium.”
The symposium attracts attendees from across the United States and internationally. Participants include senior executive leadership from NASA, NOAA, and other
civil space and government agencies; the commercial space and satellite broadcasting
industry; the Department of Defense and military space commands; space entrepreneurs; universities and academia; and senior representatives from the global space
industry. More than 7,000 people attended last year’s symposium.
In addition to the program, the event will feature an exhibit center with more than
45,000 square feet of space.
Visit for more information.
Chapter founder wins international award
Julius “Poppi” Edelmann, founder of Florida Tech’s Omicron Nu chapter of Tau
Kappa Epsilon (TKE) fraternity, has earned the Grand Prytanis Award. The award is
given four times in a biennium by the international organization’s leadership to the
fraternity member who has contributed the most to Tau Kappa Epsilon. Edelmann
was honored in August at the TKE’s biennial conclave in Las Vegas, Nev. He is a
graduate of Florida Tech with bachelor’s and master’s degrees in computer engineering. Edelmann currently is a senior program engineer in the space shuttle program
office of the Space Operations Mission Directorate in Washington, D.C. His hometown
is Mims, Fla. Founded in 1899 at Illinois Wesleyan University, Tau Kappa Epsilon is
the largest social fraternity in the world, with chapters on more than 270 campuses in
the United States and Canada. TKE has initiated more than 243,000 men since its
founding. The fraternity’s purpose is to contribute to the advancement of society
through the personal growth of its members, and service to others. Tau Kappa
Epsilon is headquartered in Indianapolis.
MCT classes to start Jan. 8
The Melbourne Civic Theatre is offering “Improvisation Classes for Theatre and
Fun,” starting Jan. 8 from 7 to 8:30 p.m. The Melbourne Civic Theatre is located in
downtown. For more information, call 723–6935.
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Airport showcases the ‘Ten Women in Art’ exhibit
Travelers passing through Melbourne International Airport this holiday season
will find sculpted dolphins, landscape paintings and other works of art created by 10
Central Florida female artists mingling with the usual arrival–departure boards and
directional signs. On display in the airport atrium, the “Ten Women in Art” exhibit
showcases classic and modern art, including oil and acrylic paintings, bronze sculptures, ceramics, glasswork, drawings, mixed media and computer–generated images.
Current group members include eight Brevard residents: Becky Beerensson, Nancy
Baur Dillen, Lydia Nelson Friedland, Carol Garutti, Marg Kuhl, Susan Martin, Ellen
Pavlakos and Joanna White. Artists and Central Florida residents Nancy Blair and
Lynn Murray Spencer also are members. The artists’ works frequently touch on
contemporary themes, such as women’s issues and environmental concerns. “I enjoy
coming to work each day and seeing the airport’s atrium full of artwork that reflects
themes as diverse as Florida’s coastal atmosphere and life’s challenges,” said Richard
Ennis, the airport’s executive director. “I’m proud to support local artists through this
exhibit, and I encourage all Space Coast residents to come check out the impressive
pieces we have on display.” “Ten Women in Art” began in 1983 when a group of
Central Florida artists joined together to create more exhibit opportunities. As art
educators, community leaders and art activists, the women strive to influence their
community through their life’s work and their art. For more information, visit
DECEMBER 31, 2007
The returns on the Principal Protection Notes described herein are linked to the
performance of the underlying instruments. Investing in Principal Protection
Notes is not equivalent to investing directly in the underlying instruments.
Principal Protection Notes are sold by prospectus only–investors should contact
their financial advisors for more information. Investing in Principal Protection
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risks, together with other information in the relevant offering materials.
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Happy New Year!
BCC course to explore cultural expressions
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TITUSVILLE – “Humanities in Florida,” a new course that explores the history of
art, music, literature, theater, architecture and other cultural expressions in Florida,
will be offered in January at the Brevard Community College Titusville campus.
Registration for the class is currently available through the Web.
Starting on Wednesday, Jan. 16, classes will be held from 6 p.m. to 8:45 p.m. The
course work will begin with the Windover Archeological Dig in Titusville that uncovered artifacts from 8,000 years ago, said Dr. Ben Brotemarkle, the humanities
instructor and the recipient of the BCC Distinguished Educator Award for 2007–2008.
The Humanities in Florida is offered as part of Dr. Brotemarkle’s project for being
named the 2007–2010 Barnes and Noble College Booksellers Endowed Faculty Chair
of Academic Excellence at BCC. “I’m very excited to be offering this class,” he said.
“The people who sign up for this class will be helping me to develop what I hope will
be a fun and entertaining, as well as educational course.”
The class will continue with other “indigenous peoples” and the European discovery of the New World during the Renaissance, “working our way into more recent
centuries with paintings by the Highwaymen artists, music by Frederick Delius and
Carlisle Floyd, and writings by Ernest Hemingway, Zora Neale Hurston, and Patrick
Smith. In addition, there will be plays by Tennessee Williams, and architecture by
Frank Lloyd Wright,” Dr. Brotemarkle said.
This new course can be taken in partial fulfillment of BCC’s general education
humanities requirement, or as an elective class.
“Students in our Humanities Survey classes often seem most engaged when they
can relate the material to their own experiences and their own region,” Dr.
Brotemarkle said. “This course will reflect many global themes, but will concentrate
exclusively on the humanities in Florida.”
Dr. Brotemarkle is the author of award–winning books on the history, arts, and
culture of Florida including “Beyond the Theme Parks: Exploring Central Florida”
(University Press of Florida), and “Crossing Division Street: An Oral History of the
African American Community in Orlando” (Florida Historical Society Press). His
latest book, “Boca Grande Stories: An Oral History Project,” will be published in 2008.
Make the Sale
With conference facilities and plenty of fun
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Continued from page 1
of a certificate program in business management. They represented a wide spectrum
of employers.
Mike Dufour sells industrial pumps. Dufour said he started selling industrial
pumps about a year ago. Before that, he said, he had an auto body shop.
“I honestly never thought I’d enjoy being an outside salesman as much as I do,” he
Renzi said he likes to include a lot of classroom participation in the three–hour
course, such as the elevator pitches. “The class has to be interactive. That’s the way
people learn, by doing things,” he said.
There was “qualifying,” for example, which is determining who potential customers
might be. Renzi emphasized that qualifying is a constant process as market conditions and corporate structure change. Renzi used slides in the class to illustrate his
points. Under “qualifying techniques” he wrote ASK ASK ASK and under “when” he
wrote “ALWAYS.”
With the help of the class, he wrote down a list of qualifying questions about
potential customers. What are their needs? What is their budget? What’s the time
frame? What’s the location? Who’s the competition? What’s their vision for the future?
“The first thing to do is ask,” he said. “Maybe they’re not going to tell you. But it’s
amazing what clients will tell you if you ask.”
He also talked about the bread–and–butter work of sales, making calls, which can
be in person, by phone, by e–mail, or by letter. And that includes the dread cold call,
when you make your pitch to complete strangers. Back when he was working for
IBM, Renzi said, the company set aside “cold call days” for its sales force to knock on
corporate doors.
Cold calling is less common now, Renzi said, as salespeople use networking to
develop contacts. But he has noticed a recent technological wrinkle to cold calling —
instant messaging when you visit a Web site. “It’s the new cold calling,” Renzi said.
“You get a message and there’s someone on the other end.”
The key to any sales call, cold or not, Renzi said, is preparation. Know what you
want to say, aim for specific results, and be ready for potential concerns or objections.
“In some ways you’re asking people to make a change, and people don’t like dealing
with change,” he said.
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Capt. Hiram’s Resort
Continued from page 1
Capt. Hiram’s will serve several thousand people.
“We think we have something special to offer people,”
said Tim Michaud, resort manager and chief operating
officer of Capt. Hiram’s, whose property is enjoying a
good year. “We’re not your typical resort. We are more of
an entertainment complex. Capt. Hiram’s has been able
to attract some top bands over the last year, and we will
continue that effort in 2008. Our stage overlooks the
water. Once the performers get here and see the set up,
they just love it.”
The Pat Travers Band, 4th Wall Broken, and
Bowling for Soup are some of the bands that have
performed at Capt. Hiram’s.
A hospitality–industry veteran who joined the
business 18 months ago after working at a Brevard
beachside hotel, Michaud, a University of Rhode Island
accounting graduate, is better positioning Capt. Hiram’s
in the entertainment arena and guiding its success. “We
haven’t hit the optimum level of where we want to be.
We still feel we have an opportunity for growth.” He
said Capt. Hiram’s takes an aggressive approach to
marketing the facility.
The resort spread includes a high–volume casual–
dining restaurant that seats up to 500 people (250
patrons inside and the same the number outside), the
Bahamian–style open–air SandBar, a 70–room hotel
(The Inn), a banquet room with an incredible water
view, a marina and ship’s store, and a gift shop.
“It’s nice to be operating in a self–contained environment,” Janssen said. “You can walk across the street to
the hotel, relax at the Bahamian SandBar, and have
dinner in the restaurant. You do not have to drive
anywhere. Everything is here. We are a destination.”
She adds, “People come to Capt. Hiram’s for the
experience. We set up fishing tours for groups of people
and for corporate getaways. We have boat rentals and
the River Queen river cruises. And we provide live
entertainment. The resort recently hosted Lifehouse, a
top–40 band. It was a huge event for us.”
Lifehouse is an American rock band. They came to
prominence in 2000 with the hit single “Hanging by a
Moment” from their debut album, “No Name Face.” The
single won a Billboard Music Award for the Hot 100
Single of the Year in 2001, beating out Janet Jackson
and Alicia Keys. The band recently released its fourth
album, “Who We Are.” Lifehouse stayed for two days at
Capt. Hiram’s.
“We were very fortunate to bring them to Sebastian.
They only played three venues in Florida and we were
one of them,” Michaud said.
Jan Taylor, Capt. Hiram’s entertainment director,
has extensive experience in the marketing of bands. She
once worked in London with some of the biggest names
in the industry.
To attend a concert or just enjoy a weekend at Capt.
Hiram’s, some people come to the facility by way of boat.
“They dock for the weekend and stay at The Inn, or on
their boat,” said Janssen. The cruise–in marker is 66 on
the Intracoastal Waterway. Capt. Hiram’s is located at
1580 U.S. 1. “Even if you live in the Melbourne area or
in Indian River County, you are just far enough away
that it makes for a great getaway,” Michaud said.
Capt. Hiram’s waterside restaurant is one of the
most popular eating establishments in the region. It’s
not uncommon for the restaurant to serve 3,000 or more
customers on a busy Saturday. Chef Keith Lewis, who
joined Capt. Hiram’s over a year ago, heads up the
kitchen operations.
“Keith has a good team behind him,” said Michaud.
“We have five kitchen managers who back him up. He’s
taken us to new heights. He has the background in the
industry we were looking for. Keith has worked at
hotels and four–star resorts. He fits in really well with
the staff. Keith is the kind of chef who likes to visit with
the customers. He’ll go table to table to make sure
everything is right with their meal. The customers know
him by name.”
The principal owners of the business are Tom Collins
and Martin Carter. They are visible entrepreneurs.
“They had the vision from day one. The owners knew
what the complex was going to be in 20 years. That is
why Capt. Hiram’s is so successful,” said Michaud,
whose resort employs more than 200 people and up to
250 during the season, February through July. “We’ve
been very fortunate in that we have been able to hire
people of high caliber.”
The owners, he said, do not sit behind a desk all day.
“They are hands–on operators who really enjoy meeting
and talking to the people who come into their establishment. They really embrace the marketing aspect, too.”
Michaud credits Capt. Hiram’s marketing for helping to
drive business in 2007. “We view marketing as a very
important piece of our overall business strategy. It’s
having an impact.”
About 60 to 65 percent of Capt. Hiram’s volume is
tourist–related, with the remaining percentage derived
from the business market, Michaud said. “We do well in
both segments. The restaurant pulls customers from
about 30 miles north and south. The hotel reaches
further, tapping into the Orlando market and even
down to West Palm Beach.”
The pretty hotel that sits on the property used to be
part of the Key West Inn franchise. “We decided the real
franchise that was set up over the last 20 years is Capt.
Hiram’s. People didn’t know the Key West Inn franchise
that well, and we thought we could do a better job. We
decided to drop the franchise about a year ago. We have
been doing really well,” said Michaud, who holds the
Certified Hotel Administrator designation, an international credential. The Inn is managed by Carlos Cerda.
Capt. Hiram’s riverfront Tiffany Room, located
directly above the main restaurant, is a great place to
have a corporate meeting, wedding or other function.
The full–service facility can seat up to 150 people, said
Janssen. “We host a lot of parties, weddings and
corporate meetings. Our corporate business is very good.
We are really growing that end of the company.”
Michaud says the Tiffany Room “is unique in the
market. I don’t know of a ballroom in the region that
overlooks the water. The typical hotel uses its waterfront space for guest rooms.” Capt. Hiram’s draws
corporate business from throughout Central Florida.
“We attract businesses that are looking for something a
little different, a bit more casual,” he said.
Michaud got his start in the industry out of college.
He had the opportunity to work at a hotel one summer
at Lake George in upstate New York. Within six
months, Michaud was named general manager of the
small resort. “I was at the right place at the right time.”
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