August 15, 2011 - Brevard Business News
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BBN Vol. 29 No. 33 Brevard Business August 15, 2011 News A Weekly Space Coast Business Magazine BSO’s concert season to debut new features; debt–free organization By Ken Datzman Sadly, a growing number of professional symphonic orchestras have stopped playing in their communities over the last four years. They have spiraled into bankruptcy protection and even liquidation, while other orchestras struggle for survival in these difficult times and see themselves as endangered species. It’s happening in cities of all sizes, from Philadelphia to Syracuse to Louisville. Orchestras are in the spotlight for the wrong reason. Some of these organizations have been playing classical music in their markets for as long as 100 years, now leaving an artistic–vibrancy void. Locally, the nearly six–decades–old Brevard Symphony Orchestra has been fortunate, in that it has been able to sidestep what seems to be a national trend sparked by a lingering sour economy, sharp cuts in grants for the arts, shrinking state budgets, and financial wobbliness in general. Guided by the steady hands of Fran Delisle, who is starting her 19th season as executive director, and Christopher Confessore, who is set to open his 17th year as music director and principal conductor, the BSO is a shining star in a symphonic community that is hoping for better days ahead. The BSO ended the year in the black, following up on its previous season of profitability. “To be able to do that in today’s environment is such a phenomenal thing,” said Delisle, whose organization is preparing for its new season, which will feature some side–by–side performances on stage with the BSO during select concerts, including a painting exhibition by a local artist and a group of soaring aerialists and acrobats. Delisle said the BSO’s financial soundness speaks well for “our board of directors, the strong support from the community, especially the business community, and our guilds. The three BSO guilds had a tremendous year in raising, collectively, about $51,000 for the organization. We met all of our expenditures and even put money into our endowment fund, Please see BSO, page 19 BBN photo — Adrienne B. Roth A lot of professional orchestras around the nation are struggling to survive during these tough times. Locally, industry veterans Fran Delisle and Christopher Confessore have successfully led the BSO through the downturn. Delisle is executive director of the organization. Confessore is music director and principal conductor. They are at the BSO office in Melbourne. Pros and cons of buying a single–family house in today’s market Low mortgage rates and declining home values make homeownership extremely affordable these days. But does that mean now is the right time to buy a home? Should you wait? It depends on whom you ask, where you live, and most important, on your own situation. Unfortunately, “nobody hits the ‘gong’ when the market hits bottom,” says Jed Smith, managing director of quantitative research for the National Association of Realtors. But in many markets, it appears that home prices are close to bottoming out, he says. “In terms of affordability, now is definitely a good time,” he says. “Prices are fairly low and interest rates are hovering at historic lows — but real estate is very local. It’s not just a question of state or city, but ZIP code.” The median price of homes sold nationwide in the first three months of the year declined 4.6 percent compared to the same period last year, according to the National Association of Realtors. Some parts of the country are experiencing much greater depreciation in home values. One example is the Miami–Fort Lauderdale area, where the median price of homes sold in the first quarter of the year declined about 20 percent. Not all markets are hurting. One of several that saw a jump in prices was the Buffalo–Niagara Falls area in New York, PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. By Polyana da Costa Scripps Howard Service where the median price of homes sold in the first quarter increased 10.8 percent. “Every market is different and every situation is unique,” says Scott Caballero, area manager for PenFed Realty in San Please see Pros and Cons, page 16 BBN SPACE COAST BUSINESS Orthopedic surgeon Magee joins PMC staff, Parrish Human Motion Institute Space Coast Professional Properties new ad emailed FULL COLOR TITUSVILLE — Parrish Medical Center recently welcomed board–certified orthopedic surgeon Michael Magee to its medical staff. Dr. Magee specializes in the surgical care of orthopedic patients, including arthroscopic shoulder stabilization, rotator–cuff repairs, arthroscopic ACL reconstruction, total–joint replacements (hips and knees), and trauma/ fracture care, as well as less invasive procedures and therapies. He has been certified by the American Board of Surgery since 1998. Dr. Magee completed an advanced fellowship in shoulder and orthopedic sports medicine at Johns Hopkins University in Baltimore, Md. He earned his medical degree at Georgetown University in Washington, D.C., completed an internship at Catholic Medical Center, a Cornell University affiliate in Jamaica, N.Y., and a general–surgery residency at Union Memorial Hospital in Baltimore. Dr. Magee’s most recent role was as president of Capital Orthopaedic Specialists in Maryland. Before that position, he was the executive director of Capital Surgery Center, also in Maryland. Dr. Magee said he welcomes new patients and accepts most insurance coverage. His office is in Suite 2100 on the second floor of the Parrish Healthcare Center at Port St. John, 5005 Port St. John Parkway. For an appointment, call 433–2247. Dr. Magee is a member of the PMC medical staff and is affiliated with the Parrish Human Motion Institute. ABI celebrates Wallace’s 31 years of service Guiding you through the world of employee benefits: Health, Dental, Disability, & Life Insurance • Health Savings Accounts (HSAs) • Section 125 Plans • Voluntary Benefits • RFP Development & Scoring B Brombacher pick up BBN 8/01/11 page 8 FULL COLOR 1980 North Atlantic Ave. Suite 1007 Cocoa Beach, FL 32931 321.799.9401 [email protected] www.brombacher-insurance.com BREVARD BUSINESS NEWS / 2 Henderson Group pick up BBN 8/08/11 page 18 FULL COLOR Sutton pick up BBN SuttonFL.com 8/08/11 page 5 FULL COLOR 321.725.1240 Discover Us at Call Adrienne Roth at 321-951-7777 for Advertising Information Joanne Wallace, American Business Interiors’ senior administrator, was recently recognized for 31 years of company service. The recognition award was presented at a quarterly company meeting hosted by ABI CEO Rob Perers. Wallace joined ABI in 1980 and was responsible for the firm’s first computer installation, ushering in faster processing and better control of client orders. Wallace handles the administration of certain major clients on a continuing basis. ABI, founded in 1969, is a multi– functional commercial interior design and contract– furnishings firm in downtown Melbourne. The firm serves the Space Coast and Treasure Coast markets with their four divisions: commercial interior design, product sales, facility services and GSA services. Tech’s Gaynor earns leadership award Dona Gaynor, Florida Tech’s director of Career Management Services, was recently presented with the Florida Career Professionals Association’s highest honor, the Brownlee Leadership Award. Gaynor’s FCPA colleagues from across Florida chose her for the award for her dedication and service in many roles on committees and in positions on the board of directors, leading initiatives and creating a sustainable model for the association’s future. The award is an ongoing memorial that recognizes John T. Brownlee for his dedication and commitment to the career services profession. “Involved with PCPA for 10 years, he served as a board member and as president, bringing tremendous energy and enthusiasm to our organization,” said Mark Colvenbach, FCPA president. AUGUST 15, 2011 BBN SPACE COAST BUSINESS Well–known Central Florida TV anchor Weech to lead morning news program Central Florida News 13 viewers will now be waking up to a familiar face. Well–known Central Florida news anchor Marla Weech is now the anchor for “Your Morning News.” Weech has been a fixture on Central Florida television news since the 1980s and joined News 13 earlier this year. “I can’t think of a better person than Marla to help Central Florida start their day,” said News 13 General Manager Robin Smythe. “Marla is smart, she’s talented, she’s warm, and she truly cares about our community and our viewers.” Weech is a graduate of the University of Central Florida and worked in Fort Myers, Jacksonville, and Little Rock, Ark., before returning and settling in Orlando nearly 25 years ago. “I’m excited to be greeting Central Florida every morning. It’s also wonderful to be part of a team of journalists who work around the clock to make sure our viewers have the very latest news. We’re going to make sure they have all the news, weather, and traffic information they need to get their day started right,” she said. Weech has received numerous awards for her work. She is also a distinguished alumni in the UCF Nicholson School of Communication’s Hall of Fame. Burks selected as ‘Business Champion’ The Better Business Development Council of the Cocoa Beach Regional Chamber of Commerce recently announced the selection of Maria Burks with Aflac as the “Business Champion” of the second quarter. Burks was cited for exemplary performance in customer service and overall best–business practices. The newly developed award is designed to recognize excellence in business while meeting the criteria of the Small Business Administration. Nominations are made by Chamber partners and the BBDC board makes the selection. “One the goals of the BBDC,” said Tami Tomlinson, chairwoman of the BBDC board and president of Living Life Now, “is to find ways to enhance and improve the professionalism of our membership and to ensure that all of our members provide first– class service to their customers and to the community as a whole. Maria Burks more than meets that standard.” Zonta awards WBC $500 for scholarship Florida Tech’s Women’s Business Center recently received $500 from the Zonta Club of Melbourne to provide scholarships to women. The scholarship honors the Meehan family for their longtime support of the Zonta Club. The Zonta/Meehan Scholarship is a needs–based program designed to support women in Brevard wishing to improve their lives through education. The scholarship will assist women at any age who may have monetary barriers but want to improve their quality of life, their independence and self–sufficiency. Applicants may use scholarship funds only once to take classes offered by the WBC, such as QuickBooks, Word, Excel or PowerPoint. The Zonta Club of Melbourne has provided the WBC with $1,800 to date for scholarship funds, and continues to fund this program on a quarterly basis. For more information, visit www.zontaspacecoast.org or www.zontaspacecoast.org/ scholarships. AUGUST 15, 2011 Three -6963:#3"/%4One*/$3&%*#-&-0$"5*0/ Mercedes pick up BBN Whichever type of luxury or peformance suits you, Porsche, Mercedes-Benz or Audi, 8/01/11 we promise exceptional service and your ultimate satisfaction. page 3 FULL COLOR Pre-Owned Luxury Featuring the Space Coast & Treasure Coast’s largest selection of new and certified pre-owned luxury vehicles. &HUWLILHG 800.719.6727 Shay Rowe Owner,General Manager SUHRZQHG .FSDFEFT#FO[ $FSUJGJFE1SF0XOFE 509 E. NASA Blvd. Melbourne 32901 m-f 9am-8pm sat. 9am-7pm sun. noon-6pm Enjoy complimentary pick-up & delivery and a loaner vehicle with every scheduled service appointment. Facciobene pick up BBN 6/27/11 page 2 $PNNFSDJBM*OEVTUSJBMt$POTUSVDUJPO.BOBHFNFOU %FTJHO#VJME"SDIJUFDUVSBM4FSWJDFTt$&$0.FUBM#VJMEJOH4VQQMJFS FULL COLOR Established in 1987 CIA pick up BBN 8/01/11 page 2 FULL COLOR Visit BrevardBusinessNews.com for Advertising Information Need a Phone System? Upgrade your business, without downgrading your wallet. Artemis pick up BBN Artemis 8/08/11 pick up BBN page 13 3/07/10 page 8 Financing Available Call 321.757.8909 www.ArtemisIT.com BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Study shows concerns about long–term use of certain painkillers By Czerne M. Reid Painkillers such as ibuprofen, naxopren and celecoxib provide needed relief for many patients who have chronic pain. But an ongoing source of contention is whether those drugs and others in their class known as nonsteroidal anti–inflammatory drugs, or NSAIDs, are linked to harmful health effects. Now a new study from the University of Florida raises the concern about potential risks to a higher degree than before, finding a doubling of deaths from heart attack, stroke and related events among people who have both hypertension and coronary artery disease and use the drugs long term. The findings, based on data from the international INVEST clinical study of hypertension therapies, are published in the current issue of “The American Journal of Medicine.” “It does strengthen our practice recommendations,” said lead author Dr. Anthony Bavry, an assistant professor of cardiovascular medicine in the UF College of Medicine’s BBN Brevard Business News 4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951–7777 fax (321) 951–4444 BrevardBusinessNews.com PUBLISHER Adrienne B. Roth EDITOR Ken Datzman OFFICE MANAGER Frank Schiffmann Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology, education and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. BREVARD BUSINESS NEWS / 4 department of medicine. Physicians already discourage the use of NSAIDs among the elderly and after heart attacks, on the basis of several studies showing that the drugs are linked with a higher risk of stroke and heart attack. But the UF researchers, including senior author Dr. Carl Pepine, a professor of cardiovascular medicine in the UF College of Medicine, advise patients to talk to their doctors before stopping use of prescribed treatments. “It’s a tricky issue, because NSAIDs are useful for relieving pain, and that is much of what we do in medicine — alleviate pain and suffering,” said Dr. Deepak Bhatt, an associate professor of medicine at Harvard Medical School and chief of cardiology at the VA Boston Healthcare System, who recently published findings that NSAIDs are linked to a higher risk of stroke. “Unfortunately, most medications have some potential side effects, and it’s important to know what those might be.” Dr. Bhatt was not involved in the UF study. Patients who have both high blood pressure and coronary artery disease are generally put on aspirin, a unique type of NSAID, to reduce their risk of a heart attack. Physicians are concerned that giving those patients other NSAIDs for pain relief could cancel out aspirin’s beneficial effects and raise the risk of negative cardiovascular effects. The UF research team took advantage of the availability of INVEST study data from 882 chronic NSAID users and almost 22,000 intermittent or nonusers to try to settle the question. They looked at patients who reported using NSAIDs over an average of about three years, to see whether there was an increase in adverse events or cardiovascular–related death compared with patients who did not use those pain medicines long term. The risk of death from cardiovascular causes was 2.3 times higher among patients who chronically used the drugs than among other patients. NSAIDs are thought to act in a variety of ways to increase cardiovascular risk. They are thought to prevent aspirin’s protective anti–clotting effect by preventing the aspirin from binding properly to platelets in the blood. Some NSAIDs might also increase bleeding risk. In addition, NSAIDs raise blood pressure, thus potentially raising the risk of heart attack and stroke. Some NSAIDs have already been removed from the market because of concerns about an elevated risk of heart attack and stroke. While randomized clinical trials are still needed to definitively show a link between NSAIDS and cardiovascular effects, the current study is only the latest in a growing body of research that strongly suggests an association. “There have been enough studies now that it certainly raises suspicion,” Dr. Bhatt said. “The question that’s still open is, is it all NSAIDs, or are some worse than others?” The UF study did not compare specific NSAIDs, so more research has to be carried out to determine the level of risk that might be associated with each. The INVEST study was funded by Abbott Laboratories and the University of Florida Opportunity Fund. The National Institutes of Health also provided grant support for several of the researchers. Members of the research team have also received grant funding from, or served as consultants for, a number of pharmaceutical companies. UCF program recognized for shaping female leaders, receives award The University of Central Florida’s Young Women Leaders Program has received the 2011 Donna Allen Award for Feminist Advocacy. The Donna Allen Award recognizes women or groups who demonstrate feminist advocacy through media activism by promoting the rights and freedoms of women and minorities across the world. Allen founded the Women’s Institute for Freedom of the Press in Washington, D.C. The Commission on the Status of Women, part of the Association for Education in Journalism and Mass Communication, will present the award at the association convention in St. Louis in August. “Many amazing women have worked hard in building and expanding this program,” said Maria Roman, coordinator for the Young Women Leaders Program, who will accept the award. The Young Women Leaders Program is a UCF Women’s Studies initiative where female UCF students volunteer as big sisters, mentoring 80 seventh–grade girls in Seminole County schools each year. In their role as big sisters, the UCF students build relationships with the middle school girls and talk with them about topics including pressure from family, friends and school, societal influences, building self–esteem and conflict resolution. Big sisters meet with their little sisters every other Wednesday during a school aftercare program where they discuss the topic of the day and then participate in a fun group activity. The UCF students and their mentees also participate in social and community service events twice monthly to develop stronger bonds and instill in the girls the importance of giving back to their community. Each semester, the program hosts a “UCF Day” when little sisters get to tour UCF’s main campus and engage in leadership and self–esteem building activities. “Some of our middle school students feel that going to college is somewhat of an unrealistic goal, so it is a great feeling knowing that we get to plant that first seed of attending college in their minds,” Roman said. “All of the middle school girls end up falling in love with UCF as soon as they step foot onto the campus.” Sunflower House seeks equipment donations The Sunflower House is accepting donations for its medical–equipment bank. Wheelchairs, walkers with seats, shower chairs, and bedside commodes are most needed. The medical–equipment bank loans equipment to individuals age 60 and older and to caregivers of individuals age 60 and older who are in need. This program is donation–based. The Sunflower House is a program of Community Services Council of Brevard County. Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 15, 2011 BBN SPACE COAST BUSINESS Florida Tech autism–related workshop Aug. 24 is titled ‘Ask the Pediatrician’ Florida Institute of Technology’s School of Psychology offers free monthly workshops of particular interest to parents, educators and professionals who deal with issues of autism. The next event, on Aug. 24, is “Ask the Pediatrician,” from 6:30 to 8 p.m., in the Scott Center for Autism Treatment seminar room. This will be an opportunity for parents to ask questions in a “non–office” setting. Dr. Jan Borowski will be available to answer questions and discuss the issues that arise. A Brevard County pediatrician, she has more than 30 years of experience and specializes in adolescent medicine. Dr. Borowski is also a member of the Autism Coalition, which serves the needs of families of children with autism spectrum disorders. Upcoming workshops are: l Sept. 28: “Let’s Talk about Sex! Instructional Strategies for Parents and Educators Supporting Individuals with an Autism Spectrum Disorder,” by Kim Spence– Cochran of the UCF Center for Autism and Related Disabilities in Brevard County. l Nov. 16: “Increasing Compliance with Instructions in Children with Autism and Other Developmental Disabilities: Why it is Important and How to Do It,” by David Wilder of Florida Tech’s School of Psychology. l The Scott Center’s fourth annual Autism Conference, Oct. 28–29, is titled, “Taking Science Base practices from the Ivory Tower to the Troops in the Trenches.” The seminar room is located on the second floor of the Scott Center for Autism Treatment at the south end of the Florida Tech campus in Melbourne. Parking is available off Psychology Place, near University Boulevard. For more information, contact the School of Psychology at 674–8106 or e–mail the center at [email protected]. D a v i d N a g ro d s k y Designing Distinctive Architecture ARCHITECTS DNA new ad emailed A N D ll i w aces. p S r rio e t n FULL COLOR rI u o y r u to n co d n a pe a sh AHIMA to host Summit Aug. 15–16 The American Health Information Management Association will host its annual Summit Aug. 15–16 in Chicago. The program it titled “Information Integrity: Bridging Gaps in the Electronic Health Record.” The event will cover a full range of topics, including health– information exchange, cloud computing, and defining the legal record. The event brings together information– technology and health–information management experts to lead these discussions. For registration information, send an e–mail message to [email protected], or call (312) 233–1159. Bob Ross painting class set for Rockledge Certified instructor Barry Traxler will offer Bob Ross painting classes on Saturday, Aug. 27, from 11 a.m. to 2 p.m. at Riverwalk: A Family Park, 5355 U.S. Highway 1, in Rockledge. The late Ross was host of the public– television series “The Joy of Painting,” which ran from 1983 to 1995 and still appears in reruns in many broadcast areas. During each half–hour segment, Ross would instruct viewers in the art of oil painting using a quick– study technique that kept colors to a minimum and broke paintings down into simple steps that anyone could follow. The cost is $40 and includes all materials. Contact Riverwalk Nature Center at 433–4490 or [email protected] to register for the class. AUGUST 15, 2011 With a professional staff, Dave Nagrodsky and Associates provides complete services for new design and construction as well as retrofitting, energy management, and preservation of existing buildings. Other services include size and zoning analysis along with research and development of both vacant and existing structures. 415 S. Babcock St. • Suite A • Melbourne, Florida 32901 • Our expertise comes from a careful combination of professional staff on education, institutional, municipal, corporate, industrial, residential and high tech offices, hotels, historical, and science-oriented projects. Dave Nagrodsky, Principal of DNA, is accredited by the National Council of Architectural Registration Board (NCARB) and a member of the American Institute of Architects. Tel 321.727.9096 • Fax 321.727.0810 • www.dna-architects.com Graphics By: “MORTGAGE MONEY” Crissy pick up BBN 8/08/11 page 17 777-3232 “Brevard’s most referred lender since 1981” Visit BrevardBusinessNews.com for Advertising Information • AR0015738 Digital Mind’s Eye Medical & EMT Supplies Uniform mart Uniform Mart form Ma pick up BBN Featuring Products k up B k up BB 7/11/11 Uniforms Shoes Accessories Melbourne Shopping Center page 19 1387 S. Babcock Steet 676-0000 BREVARD BUSINESS NEWS / 5 Stress out. Work out. Important health decisions happen every moment. If you’re worried choosing a health plan might be stressful, take a look at Health First Health Plans. Our friendly sales associates and customer service representatives make it easy to find a plan that meets your needs. We offer a variety of plans with several choices for premiums and coverage to fit your budget. And, we can also help you improve your health with innovative programs and benefits like fitness center memberships (another great stress reliever)! Contact us or your broker today to find the plan that’s right for you! Health First Health Plans can help you make healthy decisions. Plans include: • Commercial group plans (HMO, POS, high deductible, and TPA) • Medicare Advantage plans (HMO and HMO-POS) Ranked second in Florida! • For Medicare and commercial group plans in the NCQA Health Insurance Plan Rankings1 • 4.5 out of 5 stars from Medicare2 Call 321-434-5665 or 1-800-716-7737 or TTY/TDD relay 1-800-955-8771 7 days a week, 8 a.m. to 8 p.m. Inspiring healthy moments. www.HealthFirstHealthPlans.org 6450 US Highway 1, Rockledge, FL 32955 A Medicare Advantage organization with a Medicare contract. Exclusions & limitations apply. The benefit information provided herein is a brief summary, not a comprehensive description of benefits. For more information, contact the plan. 1National Committee for Quality Assurance (NCQA) Health Insurance Plan Rankings—Medicare & Private (2010–11). All rankings are displayed at www.ncqa.org. NCQA is a private, non-profit organization dedicated to improving healthcare quality. 22011 Medicare Five-Star Ratings, www.Medicare.gov. H1099_EL2435_04811 File & Use 02222011 BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 15, 2011 BBN SPACE COAST BUSINESS Four Health First hospitals now post their ER wait times online to assist consumers ROCKLEDGE — During an emergency, one of the most precious things you can’t afford to waste is time. When you or a loved one needs emergency care, you want to know how quickly that help will be available. If you’re heading to an emergency room, you want to know how long you will have to wait before the injuries or illness is assessed. Now, you can quickly get ER wait times for all four of Health First’s hospitals simultaneously at www.BrevardERs.org. Health First has just launched its new real–time instantaneous wait times for its hospitals. The new service is intended to make it easier for residents to know what to expect if they need to visit one of Health First’s ERs at Cape Canaveral Hospital in Cocoa Beach, Holmes Regional Medical Center in Melbourne, Palm Bay Hospital, or Viera Hospital. With a click of the mouse, you can know immediately which hospital has the shortest wait time to enter patients into ER triage. “The four Health First hospitals are the only ones in this area of the county providing this service in real time to our patients,” said Health First spokesman Elliot Cohen. “We’re the only locally headquartered multi–hospital system, and we know that many of life’s emergencies will involve our own friends or neighbors. We want to provide as much information as we can to help them and their families. We think www.BrevardERs.org does just that. We also want to dispel the myth that it always takes hours to be seen in an ER.” The new website is updated around the clock, he said, and shows how long it will take to be seen by a qualified health–care professional in triage. But the reality is that you may be seen even faster than the posted time, depending on the type of emergency, Cohen said. More serious cases will always be treated in an ER faster than less life–threatening cases based on a professional’s assessment during triage, he said. Starting in the fall, patients will also be able to send a text message to www.BrevardERs.org and have the ER Wait Times for all Health First hospitals sent directly to their smart phones. By clicking on the ER they want to visit, any GPS–enabled smart phone will receive a map and driving directions. Another advantage of the new website is that you can make a more informed decision concerning whether an ER is the best place to take your loved one, Cohen said. Some less–serious, non–life–threatening injuries or illnesses can be treated at a walk–in clinic instead of an ER. Health First’s QuickCare Clinic located on the south end of Holmes Regional Medical Center, as well as the Health First Physicians Cocoa Beach Walk–in Clinic, just off A1A on North Banana River Boulevard, can treat many less–serious injuries that don’t require the type of emergency care provided in an ER, he said. Farts Aren’t Always Funny One in 10 women suffer with fecal incontinence The inability to control gas or stool is called FECAL INCONTINENCE. Although passing gas on purpose may be funny, the accidental loss of gas or stool can be quite embarrassing. Zipper Urogyn offers state-of-the-art testing and minimally invasive treatment for fecal incontinence. Zipper either one of nerw three sent BUT NOT THE NUN! FULL COLOR Ralph Zipper, MD, FACOG, FABAGYN Inventor of Incisionless Vaginal Rejuvenation® President American Board of Aesthetic Gynecology | ABOG Board Certified Director of the Southeast Dual Urogynecology Aesthetic Gyn Fellowship Melbourne | Boca Raton | Beverly Hills 321.674.2114 www.ZipperUroGyn.com Visual Dynamics new ad emaied FULL COLOR Nana’s House event Oct. 8 in Melbourne Nana’s House will host its fifth annual 5K fund–raiser on Saturday, Oct. 8, at Front Street Park in Melbourne. The event sponsor is Skip Wren Insurance. The fund– raiser will include live music, kids games, massages, and food. To register, visit nanaschildrenshome.com. The event is seeking sponsors, too, Call Kim at 266–3829. AUGUST 15, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 7 Widen Your World. Launch Your New Career Today! Now Enrolling for Fall Classes. Offering online, hybrid and face-to-face classes. Visit any of our four campuses or register online to get started today! Fall Classes Start August 15. Registration is Open Now! Offering 8-week, 12-week and 16-week fall terms. ͻ Nearly 100 Degree and Career Programs ͻ Small Class Sizes and Personalized Attention ͻ Fast-track Training and Certification Options ͻ Qualified, Accessible Professors ͻ Affordable Tuition ͻ Guaranteed Transfer to Four-Year Universities ͻ Flexible Evening, Daytime and Online Class Schedules 321.632.1111 | WWW.BREVARDCC.EDU PALM BAY BREVARD BUSINESS NEWS / 8 | MELBOURNE | COCOA | TITUSVILLE Call Adrienne Roth at 321-951-7777 for Advertising Information | ONLINE AUGUST 15, 2011 BBN SPACE COAST BUSINESS Carter of Hoyman Dobson recognized with Administrative Excellence Award Deborah Carter, administrative assistant at Hoyman Dobson CPAs in Melbourne, has been selected as the winner of the 2011 OfficeTeam Administrative Excellence Award. This is the seventh year OfficeTeam has partnered with the International Association of Administrative Professionals to recognize an administrative professional who demonstrates a commitment to leadership and professional development and identifies business efficiencies. The award was presented to Carter July 26 during IAAP’s International Education Forum and Annual Meeting in Montreal, Canada. This is the first time the award was given to an administrative professional from Florida. “Debbie is a true example of a dedicated lifelong learner,” said Charles “Chas” Hoyman, managing director of the firm. Hoyman said that Carter’s “unwavering commitment to continuous learning” inspires employees in all areas — and at all levels– within the firm. “We are very proud of Debbie’s award. To be chosen from almost 300 nominations is very telling about her professional accomplishments,” he said. In addition to the contributions she makes on the job, Carter is a longtime board member and past president of the Central Brevard Chapter of IAAP. She holds the Certified Administrative Professional designation. Carter is a community volunteer, participating in the United Way’s Emerging Leaders program. CEG pick upBBN 5/30/11 page 2 FULL COLOR VAC has volunteer mechanic openings The Valiant Air Command Warbird Museum is in need of skilled automotive mechanics to upgrade their fleet of four tugs/tow tractors, in order to prepare for the airshow next March. This is an opportunity to volunteer your skills in a facility that is known for its aircraft–restoration work and to meet and work with other volunteers. The Valiant Air Command is located at the Space Coast Regional Airport, 6600 Tico Road in Titusville. For more information, visit www.vacwarbirds.org or call Norm Lindsay, facility director, at 506–6741. Lockheed supports MI Robotics Team Lockheed Martin donated $2,000 to the Merritt Island Robotics Team during the opening ceremony of the July 20 annual Young Minds at Work, a program for children of Lockheed Martin employees. The team participates in the program by performing robotics demonstrations for the children. Lockheed’s Karin Jamison, director of fleet– ballistic missiles, presented the check to the Robotics Team 801. Known as “Horsepower,” the FIRST Robotics team is comprised of students from all Merritt Island secondary schools. FIRST is a nonprofit organization that was founded in 1989 to inspire young people’s interest and participation in science and technology. The “Horsepower” team designs and builds robots to accomplish different tasks set by FIRST, all in a six–week period. Team members include Brittany Swigert, Erin Ballasty, Alyssa Marcoux, Zach Straits, Mikel Remmel and Colin Marcoux. The Lockheed Martin mentors are Barb Kerschner and Dan Ramon. United Space Alliance’s Eric Duffin round out the mentor group. AUGUST 15, 2011 Sarahcare Completepick Adult up DayBBN Care Services Delivered with 8/08/11Love 321-676-3460 1504 S. Harbor City Blvd page 17 Beth Rosenbloom RN Melbourne www.sarahcare.com Michael Gaich Executive Director Barbara C. Wall Broker/Owner/President [email protected] www.BarbaraWall.com Barbara Wall Armstrong pick up BBN new 8/01/11 ad emailed page 2 FULL FULL COLOR COLOR new ad emailed 2000 Highway A1A Indian Harbour Beach Bus. 321-308-0335 Fax 321-768-1899 Cell. 321-749-2444 Toll Free 800-709-7600 An independently owned and operated member of Prudential Real Estate Affiliates, Inc. Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 9 BBN SPACE COAST BUSINESS Barrett and Lehmann have some ambitious goals for their startup Potbelly Produce Co., a hydroponic indoor grower of pesticide–free vegetables; is the co–winner of the Gary R. Cunningham Award By Ken Datzman ROCKLEDGE — Consumers are beginning to shift their eating habits toward healthier diets, after decades of high–fat consumption that has led to an obesity epidemic in U.S. youth as well as adults. Last year, the U.S. Department of Agriculture and Health and Human Services announced the release of their new “Dietary Guidelines for Americans.” The federal government’s evidence–based nutritional guide was designed to promote smart eating habits. The next–generation Food Pyramid for Americans makes 23 key recommendations, including the consumption of more fresh fruits and vegetables. Young, rising entrepreneurs Ashley Barrett and Joshua Lehmann, who both say they are health–conscious food consumers and health advocates, are doing just that. In fact, they have created a business around the increasingly popular trend of hydroponic farming, a way to grow safe, chemical–free vegetables year–round indoors. “The health benefits of eating pure food are well– established,” said Lehmann, who partnered with Barrett to start Potbelly Produce Co., a member–supported business that grows lettuces, culinary herbs, peppers, cucumbers, spring onions, kale, fennel, Swiss chard, tomatoes, and other produce in a controlled pristine environment. “We’ve always had a passion for high–quality food and the culinary world in general,” said Barrett. Lehmann, a graduate of the Le Cordon Bleu College of Culinary Arts in Orlando, attended a hydroponic show in Central Florida and left the event “inspired” by the cutting–edge concept and began to research the field with Barrett. Hydroponic is a method of growing plants using “mineral–nutrient solutions,” in water, without soil. “Our produce is grown with mineral fertilizer,” said Lehmann, who has worked in the hospitality industry, as has Barrett. “It’s hydroponically grown to organic standards, meaning we don’t use any pesticides or chemicals on the product.” Lehmann said there is a slight distinction between the two words — hydroponic and organic. “We use organic ingredients as well as pure mineral fertilizers that are mined from a mineral source. It’s a hybrid, technically, so they are not organic. But it’s actually better than organic because there are no outside influences — no contamination of the soil. It’s a cleaner, more pristine environment.” Potbelly Produce grows leaf lettuces in three to four weeks. “Every month we are replanting and harvesting a new crop,” said Barrett. Produce that is sold in retail stores comes from different sources, including many foreign countries. “In general,” said Lehmann, “there is an issue with not knowing where your food is grown — not knowing the farming methods, the products that are used, the environment it’s grown in. BREVARD BUSINESS NEWS / 10 There are too many questions. The type of business we are running, the consumer can come see the operation. We educate them on how we grow the product.” Their company’s potential and business model impressed the committee of judges of the Gary R. Cunningham Entrepreneurial Award, which is presented annually in honor of the late businessman who founded Cunningham, Ingram & Anderson Inc., a West Melbourne–based commercial and industrial real–estate firm involved in property–management and development. Potbelly Produce and Sea–Watch Technologies shared this year’s award. Sea–Watch was featured in a previous “BBN” story. A number of area businesses support the award through in–kind services. Award recipients receive up to $10,000 in rental space at a CIA–managed property; a scholarship to the Technological Research and Development Authority’s “Roadmap to Success” workshop; up to $10,000 in information– technology services from Artemis IT Solutions; QuickBooks Pro 2011 software and consultation time from CPA firm Hoyman Dobson; financial and retirement–planning services from Michael Welch of Merrill Lynch; and advertising space in “BBN, a weekly Space Coast business publication. Potbelly Produce, nearly two years old, is housed in a 1,500–square–foot CIA–owned facility at Rockledge Business Park. “It’s a perfect nugget of a unit for our business because of the air–conditioned warehouse and we didn’t have to make any upgrades to the facility. The location is also convenient to our customer base,” Lehmann said. The latest Commercial Real Estate Outlook Survey, published by the National Association of Realtors, says there is a growing demand for industrial space — from 11.2 million square feet in 2010 to 126 million square feet in 2011. The report also said with low levels of new construction in recent years, the rising demand means vacancy rates will be trending down in commercial sectors. Barrett and Lehmann moved their operation to Rockledge Business Park from Cocoa and revamped their business plan before learning about and entering the Cunningham Award competition. Previously, the two partners built a greenhouse in Cocoa and did retail business, but closed it after a couple of years because it was “too hot to grow these types of delicate greens with consistency,” Lehmann said. “The Cunningham Award has allowed us to grow year–round instead of just growing with the seasons.” Barrett and Lehmann structured Potbelly Produce as a “friend of the farm.” You have to be a member of the farm to purchase Potbelly Produce products. The company’s clients include upscale restaurants in the region, such as Merritt’s Table in Merritt Island, an eatery that showcases local fresh food on its menu. Potbelly Produce also sells to the public through farmers markets in the region and directly to individual Call Adrienne Roth at 321-951-7777 for Advertising Information BBN photo — Adrienne B. Roth Ashley Barrett, left, and Joshua Lehmann founded Potbelly Produce Co., an indoor hydroponic farm housed at Rockledge Business Park. Their facility has an air–conditioned warehouse. Hydroponic farming is a method of growing plants using mineral– nutrient solutions, in water, without soil. Potbelly Produce grows a full range of vegetables, including lettuces, herbs, spring onions and cucumbers in a pristine environment. consumers who are members of the farm. “We keep our restaurant clients and our members informed about what we will be harvesting in the coming weeks. We send them e–mail messages so they will know in advance what produce will be available,” Lehmann. Hydroponic gardening is becoming mainstream and is seen as a cost–effective model. Consumers, for example, typically pay up to $6 per head for organic lettuce sold in supermarkets and health–food stores. Lehmann said Potbelly’s first “major goal is to have 1 million square feet under air in commercial warehouses up and down the East Coast, or spread across the United States. The way we are structuring this business, we want to be able to have a network of local growers to serve restaurants and farmers markets while creating jobs in those areas.” They are looking to slice a piece of the $29 billion organic food industry. “We see a lot of potential for our company,” said Lehmann. AUGUST 15, 2011 BBN SPACE COAST BUSINESS Upbeat Realtor Kevin Hill of RE/MAX Alternative Realty sees local market shaping up as single–family home inventory thins out in the county — ‘I may end up having a banner year’ in home sales By Ken Datzman INDIALANTIC — One of the region’s leading Realtors, with 28 years of industry experience behind her, thinks the local market for existing–home sales is poised to accelerate. She’s basing her forecast on improved market conditions, changing trends, and current buyer activity. Realtor Kevin Hill says buyers are increasingly finding themselves making multiple offers on single–family properties in Brevard County, as the burgeoning housing inventory begins to level off, though foreclosures are still a concern. In fact, the upbeat, always positive–thinking Hill of RE/MAX Alternative Realty Inc. even sees the residential real–estate business transitioning from a buyer’s to a seller’s market, which is a reversal of the past several years. She points to “Economics 101” and the supply–and– demand theory. “We are getting multiple offers on existing homes,” said Hill, who consistently has ranked as one of the top sales agents in Brevard for years and closed $40 million–plus in real–estate transactions in 2004, when panicky buyers scrambled to purchase homes and bid up prices to historic highs. “People are buying, and they are buying at the bottom. It has totally hit bottom, I feel. And when you see multiple offers on homes for sale, that means things are rising. In addition, I think we have reached the lowest inventory level in the local residential market since probably 2003.” Hill’s view of the market in general is supported by the new release of the Federal Reserve Board’s data–tracking “Beige Book,” which highlights the state of real estate in the Southeast and other economic activity. The July 27 report singled out Florida as a bright spot for existing home sales in the Southeast. It said existing home sales “remained soft outside of Florida.” According to reports from brokers, home sales were slightly ahead of last year’s levels. And brokers continued to report declining home–inventory levels as fewer homes enter the market. Dave Liniger, chairman and co–founder of RE/MAX, recently told a gathering of more than 5,000 real–estate agents at a convention in Las Vegas that the worst of the housing crisis has passed and Realtors need to turn their focus to the future. “Right now, I think things are on up the upside,” said Hill, who was the No. 1 sales agent last year for all RE/ MAX franchises in Brevard. “Currently, my pending home sales total about $6 million. I am as busy as I can be.” During a string of years in the mid–2000s — 2004, 2005 and 2006 — when home sales surged to new heights, Hill sold nearly $100 million in residential real estate in this mid–sized market. AUGUST 15, 2011 “I have a passion for my job, and I think that is the main thing. If you really love what you do, you’re going to do it well,” said Hill, who studied fashion merchandizing at Southern Illinois University and left one semester short of earning her degree and moved to Florida, which eventually put her on the path to a successful career in real estate. Last year, she closed roughly $15 million in real–estate deals. “Each year since the downturn my sales have gotten better and better. It’s been challenging. But I have always liked a good challenge. You really have to go back to the basics, which is service. It’s huge in this industry. That’s what I’ve built my business around.” And it has produced consistent results in all types of markets. Hill said she has honed a long list of repeat customers over nearly three decades in the business, all of those years in Brevard. Aggressive marketing of her clients’ homes has played a central role in Hill’s sales success. Hill, for example, has leveraged the Internet. She uses multiple platforms, including Zillow.com and Trulia.com, to give her listings visibility beyond the core RE/MAX site. “Whenever I list a property, I take really good pictures of the home and put them on a lot of real–estate websites. I pay extra to do this, but I am getting hits like crazy, because people are viewing the photos of these homes. As a result, I am getting a lot of business from the Internet.” Her business is coming in a range of prices. Existing homes listed in the $400,000 to $500,00 segment, which over the past couple of years have not seen much buyer activity in the county, are moving off the books, she said. “That market had been dead. But it’s a busy market now because people are moving here and settling in before the new school year begins.” Residential waterfront property sales are heating up, too, at least for those homes that are priced attractively. “A lot of waterfront properties are selling in Brevard. But not at listing price. A $1.5 million listing might close at $1 million,” she said. Hill added, “Finally, I think people are becoming more realistic about the prices of the waterfront homes they have on the market for sale. And now, the inventory of these properties in Brevard is really tightening.” She has two waterfront properties under contract, including one on South Tropical Trail (Merritt Island), that are due to close. “I have another two under contract on Tortoise Island (Satellite Beach) that are getting ready to close, one of which is a short sale.” It’s not only the upper–end houses that Hill markets. “My range is from $65,000 all the way up to $3 million. Many people in the area associate me with the high–end market. Of course, I do have high–end listings, but I work the whole market.” Hill said she just closed a $65,000 single–family home transaction. It was a short sale. Homes priced between $100,000 and $150,000 are attracting buyers, too, she said. “It’s a strong market right now.” Visit BrevardBusinessNews.com for Advertising Information BBN photo — Adrienne B. Roth Realtor Kevin Hill of RE/MAX Alternative Realty says a growing number of her customers are getting multiple offers on their homes for sales. Her listings cover a wide segment of the housing market, from $65,000 up to $3 million. She is at one of her single–family home listings in The Cloisters, a gated community in Indialantic. The home’s price is $374,900. The year did not start strong for Hill, who was heavily involved in the early months of 2011 finding rental properties in the area for her corporate relocation customers. “I do a lot of corporate relocations with many different companies. The rental market is very strong in the county.” Hill said she is encouraged by the overall direction of existing real–estate sales — though tight lending standards and consumer uncertainty are factors that continue to weigh on the market — and will be going full– throttle as only five months remain till the close of the year. RE/MAX Alternative Realty also operates a commercial division. Commercial real–estate markets are stabilizing, according to industry reports, and are expected to start trending slowly upward, following the path of existing home sales in Florida. “I may end up having a banner year, which is always my goal,” Hill said. BREVARD BUSINESS NEWS / 11 BBN SPACE COAST BUSINESS Space Florida and TRDA team up to host the Igniting Innovation Showcase Sept. 7 Florida Tech pick up BBN 8/08/11 Presented by the Project Management Institute (PMI®) Space Coast Florida Chapter in collaboration with Florida 12 Institute of Technology page Theme: Project Management is a profession, not just an activity Outstanding Speakers! Featured Speaker: Harold Kerzner, Ph.D.—“Best Practices” R.E. Niebuhr—“Future of Project Management” Tom Sheives—“Project Management Unstuck” Rick Morris—“Stop Playing Games” Nani Sadowski—“Project Management & Healthcare” Chuck Millhollan—“Out of the Gate Running” Frank Saladis—“Architecting the Future through Project Management” Space Florida and the Technological Research and Development Authority will host the Igniting Innovation (I2) Showcase on Wednesday, Sept. 7, at the Radisson at the Port in Cape Canaveral. The event presents an opportunity to see more than 30 of Florida’s most promising technology companies working in aerospace, aviation, biotech, life science, clean technology, alternative energy, defense, Homeland Security, information technology and telecommunications. Investors, technologists, employers and service providers with an interest in Florida companies will benefit from the day of I2 entrepreneur presentations and exhibits of cutting–edge products and services. Companies participating in the Showcase as presenters or exhibitors include: Angiopoietix–Alachua, Axius Aerospace–Palm Bay, Advanced Technologies Lab–Tampa, Bing Energy– Tallahassee, BioProdex–Gainesville, C2C–Melbourne, Clean Hydro–Miami, Emerald Endeavors–Tampa, Energy IQ Group–Boca Raton, Epec Biofuels–Plantation, GridGlo–Delray Beach, Health–Chem Diagnostics– Pompano Beach, ISO Group–West Melbourne, JDC Phosphate–Bartow, LinguaSys–Boca Raton, Lumin Creative–Melbourne, and Mainstream Engineering– Rockledge. The list continues: Microbial Defense–St. Augustine, Mud Power–Orlando, Mustang Vacuum–Sarasota, Nanogen Power Systems–Cocoa, Nova Rocketcraft–Miami, Prioria Robotics–Gainesville, Psoria Shield–Tampa, ReGeNautic USA–Ft. Lauderdale, SeNova–Tampa, Signet Diagnostic–Riviera Beach, Structural Composites–West Melbourne, ThornProducts–Melbourne, Unikey Technologies–Orlando, Venergy Group–Tequesta, Versaglass– Maitland, Viridus Energy–Apopka, VisualCue–Melbourne, XobotiX–Gainesville For questions about the Showcase, send an e–mail message to Chester Straub, TRDA executive director, at [email protected], or Dave Kershaw, TRDA deputy director, at [email protected], or call 872–1050. For additional information about the event, visit www.I2Florida.com. ‘Aces for Autism Tennis Exhibition’ at Kiwi Panel Discussion: “Project Management into the Future” Register early for savings! www.pmispacecoast.org/pdd 'SJEBZ4FQUFNCFStBNoQN BS-558-711 BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information The second annual “Aces for Autism Tennis Exhibition” is set for Sunday, Sept. 10, at the Kiwi Tennis Club in Indian Harbour Beach. It will support Florida Tech’s Scott Center for Autism Treatment. A free tennis–skills class for ages 5 to 15 who are diagnosed with autism–spectrum disorders and their siblings will be from 3 to 4 p.m. Because the limit is 50 children, advance signup is recommended. A “Skills, Drills and Aces Competition,” from 3 to 5 p.m., offers the chance to make a donation and win prizes for not getting “Aced.” Also, four of Brevard’s top players will play an exhibition game from 5 to 6 p.m. Snacks and drinks will be provided. Sponsorships for the event are $100 and include a name on the “Aces” shirt, a banner displayed at the event and one entry in the skills clinic or adult tennis clinic. The Kiwi Tennis Club is located at 30 Tradewinds Drive. For more information, contact Colleen Middlebrooks at [email protected] or at 674–8106, extension 1. AUGUST 15, 2011 BBN SPACE COAST BUSINESS Melbourne Regional Chamber teams with Police Foundation to present show The Melbourne Police Foundation and the Melbourne Regional Chamber of East Central Florida are partnering to bring a new car show to downtown Melbourne the weekend of Sept. 24 and 25. The show will run concurrent with the downtown fall festival and the “Fireball Run Adventurally” event, and will be held on the premises of the Chamber’s offices and environs between Route 1, Route 192, Depot Drive and New Haven Avenue. This family event will run from 10 a.m. to 4 p.m. both days and is free of charge to spectators. The show will feature up to 175 cars on display each day. Plus, on Saturday morning, the Fireball Run entries will be on display, which to date feature the “Back–to– the–Future” car of movie fame, “General Lee” from the Dukes of Hazard, “Bumblebee” from the Transformers movie, and “Fueled by the Fallen” military–tribute vehicle. The entire Fireball car lineup will also be on view Sunday just before the green–flag start of the national rally at 10 a.m. The Melbourne Police Department will also feature an interactive display during the show. Car entry registration is available at DefendersCarShow.com. Registration cost per–day per– entry is $25. Day–of–event registration is $35. Saturday will be “GM/Chevy Day,” and Sunday is an open day to all makes and models. Trophies will be given in various categories, first place through third, based on people’s choice judging. Sponsorships are available that include display space. A limited number of spaces for automotive–related vendors are also available. For more information, contact Chuck Galy at the Melbourne Regional Chamber. His phone number is 724–5400, extension 235. Proceeds will benefit the Melbourne Police Foundation and the Chamber. The Melbourne Police Foundation is the only organization authorized to raise funds on behalf of the Melbourne Police Department. The foundation does not solicit by telephone or use telemarketers. Where you can you Don’t abandon find fi nd guaranteed your investment plan. TRDA retirement income? income? Rethink it. Everyone has retirement dreams. What can you do to help fund yours? Does your retirement income strategy work in today’s environment and in tomorrow’s? 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Together we’ll go far Betts Silvernail First Vice PresidentInvestment Officer Suntree Branch FA Name 3101 Casabella Place Compliance-Approved Title Melbourne, FL 32940 Address and Suite Number 321-751-5615 City Name, State Zip XXX-XXX-XXXX • 8XX-XXX-XXXX [email protected] Web or E-mail Address Investment and Insurance Products: X NOT FDIC Insured X NO Bank Guarantee X MAY Lose Value Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank affiliate of Wells Fargo & Company. ©2010 Wells Fargo Advisors, LLC. All rights reserved. 0910-3526 [74938-v2] A1440 A14444 0809-4388 (093685-v1) Softball league forming at Hoover Brevard County South Area Parks and Recreation is accepting registrations for an Adult Co–ed Softball League at Hoover Middle School, 200 Hawk Haven Drive, in Indialantic. League games are scheduled to be played on Sunday afternoons. The fee is $280 per team, which includes a 14–game regular season with a single– elimination playoff tournament. The season is scheduled to begin on Sunday, Sept. 11. For more information, call South Area Parks and Recreation at 255–4400. Adult immunization presentation Aug. 23 Helen Medlin, senior registered nurse with the Brevard County Health Department, will present an overview of vaccinations for adults on Tuesday, Aug. 23, from 11 a.m. to 12 p.m. at the Sunflower House in Merritt Island. This discussion will include topics such as why adults need vaccinations, who should and should not receive these vaccines, and what types of vaccines are available. For more information, call 452–4341. The Sunflower House is located in Merritt Square Mall. AUGUST 15, 2011 Coastal Media pickinup Undergraduate and Graduate degree programs BBN Aviation, Aerospace, 7/25/11 Business, and Management page 15 SPACE COAST CAMPUS FULL COLOR Located at Patrick AFB Education Center, Building 998 321-783-5020 • [email protected] embryriddle.edu/spacecoast Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 13 BBN SPACE COAST BUSINESS Community Foundation for Brevard grants $50,000 to Tech for Alzheimer’s research Some see land | :HVHHSRVVLELOLWLHV COMMERCIAL | RESIDENTIAL INDUSTRIAL | SALES | LEASING BUILD TO SUIT | MANAGEMENT CONSTRUCTION INVESTMENTS Newton|Land FINANCIAL CONSULTING pick upBBN 8/01/11 page 15 FULL COLOR 9LHUD0HGLFDO3URIHVVLRQDO2IÀFHV 0HOERXUQH0HGLFDO3URIHVVLRQDO2IÀFHV Dockside Dream US-1 Malabar +LVWRULF0HGLFDO2IÀFH5RFNOHGJH Commercial Land Suntree / Viera Custom Homes Suntree / Viera Area /DNH:DVKLQJWRQ7URSLFDO5DQFK+RPH 5RFNOHGJH:DUHKRXVHV&DOO&HQWHU Oceanfront Penthouse The fourth $50,000 grant in four years was recently awarded to Florida Institute of Technology from the Community Foundation for Brevard, from the Kenneth R. Finken and Dorothy Hallam Finken Endowment Fund. The grant money is for research into the cause and cure of Alzheimer’s disease. It will support the work of Florida Tech’s Shaohua Xu, associate professor of biological sciences, who is using an atomic– force microscopy to test his unique theory of the origins of Alzheimer’s disease. Kenneth Finken was a graduate of Columbia University and held four patents. He retired from the Government Electronic Systems division of Harris Corp. Despite decades of research there is no effective treatment for Alzheimer’s disease because its fundamental cause remains unknown. In the brain cells of Alzheimer’s victims, molecules of a normal protein, called “tau,” do something very abnormal; they join together to form tangled fibers that the cell cannot remove. The fibers accumulate until essential substances cannot move through the cell and the cell dies. As brain cells are lost, memory and mental functioning deteriorate. But why do proteins suddenly begin to stick together? The prevailing theory is that normal proteins are first changed in shape, to an “infectious” form, in which the molecules link together to form a chain. “From our own observations, we believe this theory is incorrect,” said Shaohua. He began developing his theory in 1997, when he was studying Mad Cow disease at the University of Chicago; Shaohua was the first to use atomic force microscopy to actually see how the individual molecules join together. “We found that the protein molecules first stick together to form spherical particles, far too small to see with an ordinary microscope, which then join like beads on a string to form the filaments that choke the cell,” he said. The phenomena he observed were unknown in biology, but Xu looked beyond the usual limits of the life sciences and found an identical phenomenon, not in biology but in another field called colloidal chemistry. “The process we have observed closely resembles the behavior of colloids, mixtures like milk or ink in which tiny particles are suspended in a fluid,” said Shaohua. “Our theory is based on colloid science.” The theory may provide an explanation not only for Alzheimer’s and mad cow disease, but also for Parkinson’s disease and several other diseases characterized by similar abnormal clusters. If his theory is correct, it may be possible to halt the disease with drugs that prevent the particles of protein from joining into chains. His theory goes to the heart of this process. The grant will make it possible to add critical equipment to the laboratory for producing and purifying human proteins, using genetically modified bacteria. This will allow Shaohua and his team to identify chemicals that accelerate the formation of the protein fibers, which may cause some people to develop the disease. The team will also be able to screen potential drug molecules that might inhibit the fiber formation process. The grant will fund materials and supplies critical for the research and will support a graduate student researcher for the team. His research is conducted at Florida Tech and the Space Life Sciences Laboratory, a unique research facility at Kennedy Space Center, operated by the state of Florida in partnership with NASA and Florida universities. At KSC he uses a state–of–the–art atomic force microscope, one of the few in Florida, to study the mechanism of Alzheimer’s. Dan Woodard, a physician practicing at First Help Emergency Care in Vero Beach, was the first medical doctor to review the research. “Shaohua’s theory is revolutionary; his evidence is overwhelming. The medical implications are beyond anything in my experience,” he said. Working with Shaohua are former astronaut Sam Durrance, now a professor of physics and space sciences at Florida Tech, and a team of graduate and undergraduate student researchers. For more information, contact Shaohua at 674–8430 or at [email protected]. Kiwanis accepting vendor registrations for sale 152 N. Harbor City Blvd, Ste 200 | Melbourne, FL 32935 321.751.6850 | www.NewtonCommercialGroup.com [email protected] BREVARD BUSINESS NEWS / 14 Brevard County Parks and Recreation is accepting reservations for a Community Garage Sale on Saturday, Sept. 3, from 9 a.m. to 1 p.m. at Kiwanis Island Park Community Center, 951 Kiwanis Island Park Road, in Merritt Island. Spaces can be reserved for $21.20 per table. For additional information or to reserve a table, call 455–1380. Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 15, 2011 BBN SPACE COAST BUSINESS UCF College of Nursing offers doctoral degree online, prepares nurses to be ‘change leaders’ ORLANDO — A new doctoral degree track at the University of Central Florida prepares nurses in a leadership role to succeed at the highest level of advanced practice by becoming “change leaders.” The degree track, a post–master’s executive doctor of nursing practice (DNP), is the most recent example of the College of Nursing’s efforts at creating cutting–edge programs that give its graduates the ability to adapt and lead during challenging times in health care, said UCF Associate Dean for Graduate Affairs Susan Chase. The track will prepare students to shape practice, and their projects will make a difference in improving care for patients where they work. “For busy nurse leaders, the program promotes ‘out–of–the–box’ thinking to shake up what they are already doing, to support them in becoming change leaders,” said Chase, who is a UCF professor. “They’re not just responding to new policies, but informing the policy and putting into practice the evidence that is there.” The federal Institute of Medicine and other groups are calling for more advanced educational programs as the nation’s healthcare environment grows ever more complex and demands of nurses a higher scientific knowledge and practice expertise. The American Association of Colleges of Nursing (AACN) and its member schools also support the growth of practice–based doctoral degrees to address national concerns about quality of care and patient safety. UCF’s program will prepare nurses to use the latest technologies, trends and research to address changing regulations and anticipated nursing shortages over the next decade. Designed for working professionals, the part–time, flexible degree consists of online courses and an intensive three– day seminar at the start of each semester. The seminar brings together theory and practice to round out the comprehensive program. The curriculum focuses on areas such as decision–making, leadership and organizational analysis. In addition to opportunities for online collaboration with peers, the seminar will allow students to meet their professors and develop deeper relationships with faculty members and their colleagues. AUGUST 15, 2011 Nationally recognized leaders in health care will share their “best practices” during the seminars and in presentations open to interested nurses in the region. The first group of students, who will stay together for the required nine semesters, starts coursework in January. As nurse leaders and administrators plan for policy changes, the executive DNP will provide them with analytic skills they can use to actively impact the environments in which they work, be it acute care, clinics, community health programs, Magnet preparation, strategic planning or overall interdisciplinary leadership, Chase said. Through study and testing of evidence–based practice strategies, students will learn how to evaluate and apply existing research to improve practice innovations and outcomes. “It’s a new opportunity to prepare nurse executives from different backgrounds to change practice in ways which reflect their professional and personal interests,” said Diane Andrews, assistant professor and program coordinator. Led by UCF’s outstanding practicing faculty who have been on the front lines of change, students will put what they learn to work. The degree culminates with a project that is completed during residency, which allows nurse executives to examine how to improve patient care and safety. “We want them to think about the whole system of care, such as how to guarantee quality for outcomes, while letting people on their teams be creative,” Chase said. Nurse executives who hold a master’s in nursing leadership and management are encouraged to apply. However, interested, registered–nurse leaders with a non–nursing master’s degree also may apply. An online application with all supporting application materials is due Oct. 1. Eligibility will be considered with a portfolio review to determine course equivalency and verification of completed practice/laboratory hours. For candidates without a master’s in nursing leadership, individual plans of study will be developed to include missing elements of the curriculum. Interested applicants may review additional program information and apply at www.nursing.ucf.edu/academics/ Executive_MSN–DNP.asp. Visit BrevardBusinessNews.com for Advertising Information Brenner new ad emailed FULL COLOR BREVARD BUSINESS NEWS / 15 BBN SPACE COAST BUSINESS Viera Hospital adds TriCare Insurance, gives military families in area new option Viera Hospital, Health First’s fourth and newest hospital serving the Space Coast community, recently announced that it has joined the TriCare insurance–provider network. The addition of TriCare to the list of accepted insurance plans at Viera Hospital means TriCare members, and especially members of the Space Coast’s military community, now have a new, state–of–the–art health–care destination to serve their families. Since Viera Hospital opened its doors in April, 2011, TriCare members have always been able to take advantage of the hospital’s cutting–edge technology and experienced staff, but until now those services were not covered in the TriCare network. Thanks to the new TriCare agreement, those patients and families can now continue to benefit from Viera Hospital’s services. “This is something we are particularly proud of,” said Viera Hospital President Chris Kennedy. “TriCare members are mostly members of our military, and being able to serve members of the U.S. Armed Forces who make sacrifices for all of us is an honor.” The new agreement means Viera Hospital now joins Health First’s other three hospitals, Cape Canaveral Hospital in Cocoa Beach, Holmes Regional Medical Center in Melbourne, and Palm Bay Hospital as part of TriCare’s provider network. AD Morgan pick up BBN 7/25/11 page 15 FULL COLOR Pros and Cons Simply Ask Our Customers! “We have been very happy with our relationship with River Tree Builders. We have had 3 projects under the direction of Barry Richardson and his managerial staff at River Tree Builders, all three projects had a very different theme, but all three had a very positive outcome. Each Project Manager has been easy to deal with, and all of the sub contractors associated with the company are very professional. We recommend them highly.” Rivertree Builders pick up BBN 8/08/11 page 6 FULL COLOR Ruben & Rita Moreno Rita Moreno and Barry Richardson in the new Moreno Summer Kitchen 321.254.9145 2825 Business Center Blvd., Suite B-5, Melbourne, FL 32940 Located in Suntree BREVARD BUSINESS NEWS / 16 Continued from page 1 Antonio. “That’s why it’s good to speak to a professional who knows and understands your market.” While national statistics don’t paint the whole picture, generally, they can help you understand where the market might be headed. Fannie Mae recently projected that home prices will continue to fall during the next three months and begin stabilizing toward the end of the year. Some economists are not as optimistic and don’t expect the housing market to recover until 2014. Does that mean you should wait until 2012 or 2014 to start looking for a home? Not really — unless you have personal reasons to wait, says Ed Conarchy, a mortgage planner and investment adviser in Vernon Hills, Ill. While most real estate experts don’t expect home prices to spike in the next couple of years, it is unlikely that mortgage rates will remain low for long. “The chances (mortgage rates) could go up a lot is much greater than the chances of them going down a little bit,” Conarchy says. The rate on 30–year fixed mortgages reached a record low of 4.42 percent in November 2010, according to Bankrate’s weekly mortgage rate survey. The record high was about 18 percent in 1981. The Mortgage Bankers Association forecasts mortgage rates will be close to 6 percent by the end of 2012. If rates rise by the time you jump into the market, even if home prices take another dip, you may end up paying more for the house, Conarchy says. Let’s assume you are thinking of borrowing $150,000 to buy a house and you are able to get a 30–year fixed mortgage at 4.75 percent in the current market. This translates into monthly mortgage payments of $782. If you wait a year and prices drop by about 10 percent, you may be able to buy that house with a $135,000 loan. But if interest rates rise to 6 percent, you would end up paying $809 per month. “So when it comes to mortgage rates, there has never been a better time to buy,” Conarchy says. Before you get to the question of whether now is the right time to buy a home, you should ask if you are ready to buy. “You buy a home because it’s a place you know you are going to be in for seven to 10 years,” Conarchy says. “Not because prices are low and rates are attractive. So if you have a stable job and know where you are going to be for at least the next three years, this is probably the right time to buy. If not, play it safe.” Don’t think of home buying as a real–estate investment — at least, not as a short–term one. “If someone is buying a house and wants to see prices going up in six months, that’s a bad idea,” Smith says. “These are not quick turnarounds. A lot of people got into trouble because of that.” Thinking long term should be the key to your decision, Conarchy says. “I am confident that in 10 or 20 years the real estate market will be better, but I can’t tell you what’s going to happen in three years.” Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 15, 2011 AUGUST 15, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 17 BBN ADVERTISERS Wuesthoff.org Positively Exceptional Care. Westhoff LOCATION Prestious Business Centers pick upBBN LOCATION 5/16/11 page 18 LOCATION FULL COLOR The 1900 Building Regency Business Center Regency Business Center Suntree Business Center We specialize in assisting you to launch your new business and building on to the existing and established business! 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COLOR 141 Coconut Drive, Indialantic, FL 32903 Office: 321-777-4111 Fax: 321-779-0208 Web: www.homes-spacecoast.com Call Adrienne Roth at 321-951-7777 for Advertising Information AUGUST 15, 2011 BBN SPECIAL FOCUS Brevard Symphony Orchestra Continued from page 1 which is every important for the future of the BSO.” Delisle said the BSO is debt–free. “We have no outstanding obligations. We even own the BSO headquarters office (in Melbourne) and the land it sits on.” “Finishing in the black and having no debt, that is not the case with other orchestras around the country,” said Confessore, who has devoted most of his professional career to leading the BSO and bringing quality programming to the community. He says the partnership the BSO has with Brevard Community College’s Maxwell C. King Center for the Performing Arts plays a central role in the orchestra’s success. The BSO is the orchestra–in–residence at the King Center in Melbourne. “The relationship we have with the King Center is unique compared to some of our colleagues. We have a fabulous working relationship with the King Center staff. It has been an essential piece to our success,” said Confessore. The BSO recently renewed its agreement with the King Center as the orchestra–in–residence for the next five years, Delisle said. “We’re proud of our relationship with the King Center.” The community will be able to meet members of the BSO, including Confessore, at an event from 3 to 5 p.m. on Sunday, Aug. 21, at Barnes & Noble in West Melbourne. The free program is titled “Sunday with the Symphony at B&N.” A BSO Book Fair fund–raiser will take place throughout the day and continue until Aug. 26. The BSO will open the 2011–2012 season Sept. 18 with its traditional Family Concert at the King Center, which is presented to the community free of charge. “This is one of the most important concerts we give each year, along with our educational concerts for fifth–grade students in the region,” said Confessore. The Family Concert, set for 3 p.m., is titled “Beethoven & Me” and will feature exclusively the music of Beethoven. “The concert will mark the appearance of Beethoven himself (a local actor) and the audience will be able to ask questions of Beethoven. It’s a really fun program. We have a number of activities planned, including children’s events in the rotunda following the concert,” said Confessore. The free tickets are available. On the homepage, www.BrevardSymphony.com, look for “Free Family Concert,” and go to “printable ticket.” For ticket pricing on the BSO’s 2011–2012 full concert season, visit the website. The Family Concert is followed on the schedule by the opening of the BSO’s “Subscription Series Concert Season,” which kicks off at 8 p.m. on Saturday, Oct. 15, at the King Center. The season is themed “Expect the Unexpected” and will showcase six evening concerts and three matinee performances through mid–April. “We have a season that is filled with surprises throughout the year, along with the kind of music everyone comes to expect from the BSO — some of the greatest symphony music ever composed over the last 200 to 300 years,” he said. The Oct. 15 concert, “In Living Color,” opens with a piece by American composer John Corigliano called the “Promenade” overture. The program starts with a new twist for the BSO. As Confessore walks out onto the stage AUGUST 15, 2011 to begin the evening’s program, the only musicians with him are the members of the percussion section, who start playing. Then, section–by–section, the BSO musicians all enter the stage during the course of the piece. “The musicians are playing as they come onto the stage and take their seats. By the end of the piece, which is about seven or eight minutes long, the whole orchestra is on stage. It’s something unexpected,” Confessore said. The concert will feature the “Carnival of the Animals” by French romantic composer Camille Saint–Saens. “The soloists for the piece are father–and–daughter duo, Yakov and Aleksandra Kasman. Yakov is a Van Clyburn– winning pianist (who lives in Birmingham). His daughter, a high–school student, is an outstanding young pianist.” After the intermission, the audience will hear “Pictures at an Exhibition,” a piece of music that was originally composed for the piano by Russian Modest Mussorgksy in 1874. The composer was inspired as he walked through the gallery of an art exhibition. The pictures gave him ideas for the different musical compositions in his mind, said Confessore. “What’s unique about our performance of this work is that we will have an artist on stage — Fritz Van Eeden — during the concert painting to the music.” “Fritz is a fabulous artist,” said Delisle. “Originally from the Netherlands, he grew up with classical music. He paints to classical music. Fritz is such a good friend of the arts and supporter of the community. Chris and I approached him with this idea and he embraced it with excitement.” At the concert, Van Eeden will be doing four different pieces of artwork on two easels, “going back and forth and turning them over,” she said. “The musical piece is about 30 minutes long. Fritz paints in big, broad strokes. He said he is confident he can complete four pieces in 30 minutes. Following his exhibition, he’ll take the pieces to his studio and touch them up. He’s donating them to the BSO so we can auction them off at our fall fund–raiser.” Here is a snapshot of the other five 2011–2012 Subscription Series Concerts: l NOV. 19, Saturday, 8 p.m., “Classical Forces.” This concert opens with a musical collaboration with the Brevard Symphony Youth Orchestra. Members of the BSYO’s advanced group will be performing alongside BSO musicians in the “Triumphal March” by Edward Grieg. “This is a great opportunity for the students to sit with the professional musicians from the BSO and receive mentoring and professional modeling. It’s always inspiring to have that kind of interaction,” said Confessore, who studied with internationally acclaimed conductor Leonard Slatkin. The second piece of this program will showcase special guest composer and violinist Conni Ellisor, in “Blackberry Winter.” She is a studio musician based in Nashville, Tenn. Ellisor plays the mountain dulcimer, a fretted string instrument. “It’s incredible the variety of sounds she has been able to bring from this instrument and incorporate into the sound of the string orchestra. Parts of it are folksy and parts of it are lyrical. It’s going to be a great surprise for the audience and a lot of fun to perform.” l JAN. 14, Saturday, 2 p.m. and 8 p.m., “Salute to John Visit BrevardBusinessNews.com for Advertising Information Williams — Pops Concert.” In 2012, Williams will celebrate his 80th birthday. “We are going to have an early birthday concert for him,” said Confessore. The program will feature selections from Williams’ award–winning scores to “Star Wars,” “Jaws,” “E.T.,” and many more. BSO concertmaster Lisa Ferrigno will be featured in selections from “Schindler’s List” and “Fidder on the Roof.” l FEB. 4, Saturday, 2 p.m. and 8 p.m., “The Four Seasons.” One of the most recognizable classical pieces of music ever composed is “The Four Seasons” by Antonia Vivaldi, said Confessore. The guest artist will be Grammy– nominated violinist Philippe Quint, who lives in New York. He performed with the BSO a year and a half ago. “Philippe is a world–class violinist,” Confessore said. The first half of the program will highlight the BSO performing “Symphony No. 35” by Mozart. “Before we play that symphony, we will have a dramatic presentation with a couple of local actors who will be reading letters that have survived between Mozart and his father. In the summer of 1782, when this piece was written, there was a lot going on in Mozart’s life.” l MARCH 10, Saturday, 2 p.m. and 8 p.m., “Cirque de la Symphonie!” The high–flying group has been giving performances with symphonies around North America for the past three years. “I had heard from my conductor colleagues around the country and Fran from her symphony manager colleagues what a great show they put on and how it generates so much enthusiasm among the audiences. But I wanted to see it myself before I committed to it.” He did so as the pops conductor of the Alabama Symphony Orchestra. “It was absolutely spectacular. I called Fran (Delisle) and suggested we book these guys.” As aerialists fly over the orchestra, acrobatic feats are performed to classical masterpieces, including works by Tchaikovsky. “Will these enhancements to the concerts take away from the music and make it secondary?” That was my main concern. I really think these enhancements will give everyone, the audience as well as the musicians, the opportunity to appreciate the music in an entirely new way.” l APRIL 14, Saturday, 8 p.m., “It’s Live, It’s Large, It’s Mahler.” The BSO will showcase Gustav Mahler’s “Symphony No. 1.” Confessore said he asked BSO musicians to pick their favorite music to play for the season– closing concert. “There was an overwhelming demand from the musicians to do Mahler’s first symphony. He uses a huge sound canvas. It takes a lot of instruments and resources to do this piece, which is about 55 minutes long. We will probably use 90 to 95 musicians. The spotlight will be on the orchestra. This is their concert.” Because the project requires sources beyond the typical BSO concert, members of the orchestra have become involved in underwriting some of the expenses for the program. “One of our longstanding supporters and subscribers, Dr. Richard Weber and his wife Susan, heard about this and swung into action. They’ve become one of our major sponsors for this concert,” said Delisle. BREVARD BUSINESS NEWS / 19 The Wait Is OVER Have an urgent medical need? Get in quicker. Now accepting online reservations for both Emergency Room and Urgent Care locations. Go to www.parrishmed.com Click on the InQuickER banner Select a reservation time Complete online forms Arrive at your reserved time Be seen within 15 minutes, guaranteed “ LOVE LOVE LOVE this! My little one had been in about 2 weeks prior with an ear infection; he began pulling on the same ear. So before being bombarded by family over Thanksgiving weekend, I thought it wise to bring the little man in. I checked him in online, picked the time that worked best for me and we were in and out in an hour! AMAZING!!!! After a lifetime of hours upon hours of ER visits this by far was the shortest. ” If you have a medical emergency, call 911 or go to the nearest ER immediately. You should only use InQuickER if you are certain you can safely wait at home with no risk to your health. H E A L I N G E X P E R I E N C E S F O R E V E R Y O N E A L L T H E T I M ETM
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