April 11, 2011 - Brevard Business News
Transcription
April 11, 2011 - Brevard Business News
BBN Vol. 29 No. 15 Brevard Business April 11, 2011 News A Weekly Space Coast Business Magazine Health Sciences Institute at BCC looks to expand its programs, certificates By Ken Datzman The health–information management field is experiencing an explosion of growth, creating high job demand for individuals with a strong understanding of technology and computer software. It is one of the fastest–growing occupations within one of the fastest–growing industries, the more than $2 trillion health–care sector. Federal spending on health care, according to the Congressional Budget Office, will double in 10 years. Employment of medical–records and health–information technicians, one slice of the industry, is expected to grow by 20 percent through 2018, says a new report by the U.S. Bureau and Labor and Statistics, with an estimated 6,000 new positions needing to be filled annually. The federal government’s mandate for fully operational electronic medical records is pushing health–care providers and physician practices of all sizes to update their systems, which means making significant investments to achieve this goal. “President Obama’s directive is to move the whole health–care system into digital media,” said Linda Miedema, associate vice president of planning and assessment at Brevard Community College, adding that the federal government is providing financial incentives to hospitals and physician offices to adopt electronic health records. Brevard Community College is better positioning itself in the medical–records and health–information technology fields to meet the new demand for training that is needed to fill these positions. BCC has long been at the center of health–care training and continuing education in the county, going back five decades with its programs. The school has produced throngs of Health Science graduates over the years, many of whom are employed in a range of care settings in the region, from hospitals to laboratories, physician offices, and nursing facilities. And, during a tight economy, they continue to find employment in their field. Please see BCC, page 19 BBN photo — Adrienne B. Roth Linda Miedema, who started her career as a nurse, is associate vice president of planning and assessment at BCC. She says the school’s Health Sciences Institute offers more than 15 degree or certificate programs targeting the fast–growing health–care industry. BCC is looking to expand its offerings in health–oriented fields. Dr. Miedema said the college is pursuing a federal grant to begin a cyber–security program, which would focus on the digitizing of health records. She is at the Melbourne campus. Northeast to fare better than Sun Belt when doctor shortage hits Both skeptics and supporters of the 2010 federal health–care overhaul cautioned that there wouldn’t be enough doctors to handle the increase in patients that would come about once health care becomes more widely available and Medicaid programs are expanded in 2014. A new report bears out those concerns. But the same report, issued by the Center for Studying Health System Change, also says Northeastern states are situated better than most, with more primary care physicians per capita than states in the Sun Belt and the Mountain states. “Medicaid enrollment is expected to grow by 16 million people by 2019, an increase of more than 25 percent. Given the unwillingness of many primary–care physicians to treat new Medicaid patients,” the report said, “policymakers and others are concerned about adequate primary care capacity to meet the increased demand.” While Medicaid reimbursement rates — the money paid to doctors by the state and Medicaid administrators — will increase, those higher reimbursements still won’t be enough to entice doctors in those southern and western states to take on new patients. That’s because the reimbursement rates in states with low numbers of doctors are already higher than they are in states with an abundance of doctors. Washington, D.C., leads the pack with 27.95 doctors per 10,000. Because it is a city, it is the outlier in the group; the “high PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. By Bill Toland Scripps Howard Service primary–care physician supply” states average 16.5 doctors per 10,000. Mississippi, Utah and Idaho all have fewer than nine primary–care doctors per 10,000 residents. Please see Shortage, page 16 Where Did That ONE TON Go? To Better Lifestyles. To Better Health & Fitness. Follow Along at GreatWeightOff.org Plus! take advantage of these FREE public resources t(FUUP,OPXPVS$IBMMFOHFST t'PMMPX"MPOHXJUI'3&&&EVDBUJPO4FTTJPOT t%JTDPWFS/VUSJUJPVT3FDJQFT t-FBSO)FMQGVM'JUOFTT5JQTGSPN1SP)FBMUI 'JUOFTT1FSTPOBM5SBJOFST Did You Know? Access to Pro-Health & Fitness Centers is complimentary for Health First Health Plans’ members. Call 321-434-5665 Monday through Friday from 8am to 8pm or contact your broker to find out how your employees can benefit from this membership. 20% OFF Personal Trainer Session Get 20% off a single personal training session valid at any Health First Pro-Health & Fitness Location Must present ad at time of purchase. No copies accepted. One ad per membership/customer for discount. Not able to combine with other discounts or promotions. Expiration date: May 9, 2011 BREVARD BUSINESS NEWS / 2 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 11, 2011 BBN DIGEST Brevard music teacher wins Yale honor, Slawson named Distinguished Educator COCOA — Joani Slawson, Saturn Elementary School music director, has been named a recipient of the 2011 Yale School of Music Distinguished Music Educator award. She is one of only 50 music educators from across the nation selected for her outstanding accomplishments teaching music in public schools. Slawson will travel to Yale University in New Haven, Conn., all expenses paid, to attend the 2011 Symposium on Music in Schools June 8–10. This year’s symposium will feature a keynote address by education journalist John Merrow and a workshop with renowned cellist Yo–Yo Ma on the value of music education. Slawson said that music–making is a joyful experience that heightens awareness and demands shared expression. “The art of music–making is more than just following notes. I work with my students to integrate the basics of music theory, sight–singing and music history. Everything I do is geared toward making the experience meaningful and fun. The kids love it — and so do I,” said Slawson. In addition to being the music director at Saturn Elementary School in Cocoa, Slawson is also a private voice teacher and conductor of the nonprofit Brevard Children’s Chorus. The Yale Distinguished Music Educator Award is presented biennially by the Yale School of Music to participants in the Symposium on Music in Schools. This year, 330 educators from 45 states were nominated to receive the award. A panel of music professionals selected 50 teachers, or 15 percent of all nominees. As in previous years, the Distinguished Music Educators form a diverse group: they come from 30 different states; teach vocal as well as instrumental music across myriad genres; and work at the elementary, middle school, and high– school levels in urban, rural and suburban school districts. In addition to her position at Saturn Elementary, Slawson is committed to The Brevard Children’s Chorus, an auditioned group of singers in grades 4 through 10 performing choral music. More advanced singers belong to the organization’s Youth Ensemble. Begun in 2004, the mission of the Brevard Children’s Chorus is to teach and “develop musically talented children who aspire to the highest levels of choral artistry.” Membership is open to students involved in public, private, charter and home schools. Rehearsals are held on Thursday nights from 7 to 8:30 at Central Church of Christ, on the corner of U.S. Highway 1 and Michigan Avenue in Cocoa. Visit www.BrevardChildrensChorus.org for more details about the organization. Marla Weech joins Central Florida News 13 Central Florida News 13 has announced the hiring of TV journalist Marla Weech. She joined Central Florida’s 24–hour local news and weather channel on March 29. “Marla has been such an important part of Central Florida over the years. She is a unique combination of extraordinary talent and strong character which makes her such a good fit for our viewers,” said Robin Smythe, News 13’s vice president and general manager. A native Floridian and graduate of the University of Central Florida, Weech returns to the anchor desk with more than 20 years experience as an anchor in Central Florida. APRIL 11, 2011 Three -6963:#3"/%4One*/$3&%*#-&-0$"5*0/ Mercedes pick up BBN 3/28/11 page 3 Porsche, Mercedes-Benz or Audi, Whichever type of luxury or peformance suits you, we promise exceptional service and your ultimate satisfaction. FULL COLOR Pre-Owned Luxury Featuring the Space Coast & Treasure Coast’s largest selection of new and certified pre-owned luxury vehicles. 800.719.6727 Shay Rowe Owner,General Manager &HUWLILHG SUHRZQHG .FSDFEFT#FO[ $FSUJGJFE1SF0XOFE 509 E. NASA Blvd. Melbourne 32901 m-f 9am-8pm sat. 9am-7pm sun. noon-6pm Enjoy complimentary pick-up & delivery and a loaner vehicle with every scheduled service appointment. Broken iPhone or iPod? Visual Dynamics We can help! pick up BBN Most iPhone and iPod broken phonerepairs ad done in 1 business day 4/04/11 page 3 S! 321-773-7788 P FULL COLOR OO 694 E. Eau Gallie Blvd. Indian Harbour Beach, FL 32937 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 3 BBN EDITORIAL Study finds UF has $8.76 billion economic impact on Florida By Robert H. Wells The University of Florida’s economic importance in Florida has continued to grow in recent years, thanks to an increase in research grants and rising demand for health– care services, according to a new study by UF’s Institute of Food and Agricultural Sciences. The study found that the university’s total economic impact on the state for the 2009–2010 fiscal year was $8.76 billion, and total employment impact was more than 100,000 jobs. UF’s economic impact — as large as the state’s spectator sports industry that includes professional sports teams and NASCAR — represents the ripple effect of the university’s statewide presence with research and education centers throughout Florida, UF physician practices and Shands HealthCare hospitals and programs, and extension offices in all 67 counties. The economic impact from health care makes up a large part of the total and is actually larger than UF operations, BBN Brevard Business News 4300 Fortune Place, Suite D West Melbourne, FL 32904 (321) 951–7777 fax (321) 951–4444 BrevardBusinessNews.com PUBLISHER Adrienne B. Roth EDITOR Ken Datzman OFFICE MANAGER Frank Schiffmann Brevard Business News is published every Monday by Brevard Business News Inc. Bulk Rate postage is paid at Melbourne, FL and Cocoa, FL. This publication serves business executives in Brevard County. It reports on news, trends and ideas of interest to industry, trade, agribusiness, finance, health care, high technology, education and commerce. Letters to the Editor must include the writer’s signature and printed or typed name, full address and telephone number. Brevard Business News reserves the right to edit all letters. Send your letters to: Editor, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. Subscription Rates for home or office mail delivery are $26.00 for one year (52 issues). Send all address changes to: Circulation Department, Brevard Business News, 4300 Fortune Place, Suite D, West Melbourne, FL, 32904, or email [email protected]. BREVARD BUSINESS NEWS / 4 said Alan Hodges, an extension scientist in the food and resource economics department and the study’s lead author. Operations include money spent on personnel, utilities and supplies. The economic impact from health–care services provided by Shands HealthCare and UF physician outpatient practices was $2.88 billion, and their expenditures were more than $2 billion. The economic impact of UF operations was $2.34 billion, and its expenditures were $1.75 billion. “I continue to be astounded by the impacts of Shands and related health care services,” Hodges said. “Shands at UF alone is a regionally significant health–care facility, not just in Florida but for the whole Southeast U.S.” The report also examined the impact of spin–off companies that use technology developed at UF, a growing area of importance as the university looks to convert lab results into real–world solutions. The economic impact of UF spin–off companies, which often involve biological or medical technology, was $1.43 billion, and their total employment impact was more than 8,000 jobs. These companies are located throughout the state. “The commercialization of university research is fundamental to the broader effort of building an innovation economy in Florida,” UF President Bernie Machen said. “By creating jobs and attracting private development, we are helping turn around an economic crisis that has been particularly difficult on this state.” Employment impact includes the university’s direct employment of more than 40,000 full– and part–time jobs as well as more than 64,000 additional jobs created through spending by UF and its related organizations. These additional jobs include, for example, employees of restaurants frequented by UF employees and students. This patronage causes increased demand for food supplies, utilities and equipment. Excluding the spin–off companies, UF’s total revenue impact was $7.3 billion, and its employment impact more than 98,000 jobs. This was a 14.6 percent increase in the university’s revenue impact and a nearly 31 percent increase in employment impact since the 2005–2006 fiscal year, the last time the university’s economic impact was calculated. Spin–off companies based on university research were not included in the 2005–2006 fiscal year study. Total revenue impact in the first study was $6.39 billion, adjusted for inflation, and total employment impact was nearly 75,000 jobs. There were more than 4.7 million visitors to UF in fiscal year 2009–2010, and they spent about $232.7 million on goods and services. Revenue for the university was more than $4.27 billion, and expenditures were more than $5.83 billion. UF received $593 million in state appropriations in fiscal year 2009–2010 and gave the state a nearly $15 return on every dollar it invested in the university. By comparison, UF’s state appropriation in 2005–2006 was $665 million. Economic impacts were derived using IMPLAN economic modeling software that takes into account multiplier effects of money circulating through an economy. With an enrollment of about 50,000 students, UF is one of the largest public universities in the U.S. The study can be found online http:// www.fred.ifas.ufl.edu/economic–impact–analysis/ publications.shtml. For county–by–county information on UF’s impact, go to www.economicimpact.ufl.edu. Palm Bay Charter School gets top ranking in the state’s annual survey The Palm Bay Community Charter School Patriot campus achieved a perfect ranking as a Voluntary Pre–Kindergarten Provider by the Florida Department of Education. In Palm Bay, only two other providers out of 40 earned this mark, and countywide only 24 out of 194 providers gained this recognition. The rankings are released each year after a review by the state to ensure providers meet a set of education standards ranging from physical health to approaches to learning and motor–development skills for 4–year–olds. There are currently 36 children enrolled in the school’s VPK program, which began in 2007. “Our teachers and staff work very hard to achieve the high standards of providing quality early childhood education,” said Principal David Calvo. “The most important growth and development in the brain happens by the age of 5 and we want to make sure our children reap all the benefits of pre–kindergarten education.” VPK legislation was enacted in 2005 creating a program to prepare every 4–year–old in Florida for kindergarten. For more information, call the school at 409–4500 or visit ww.palmbaycharter.net. Bid on a seat in UCF EMBA Program, auction to help the Boys & Girls Clubs Guests at the “Celebrate The Children 2011” dinner and auction on Friday, April 15, have an opportunity to further their education, improve their career and improve the lives of children at the same time. The event will be held at the Orlando World Center Marriott. As part of the silent auction, guests can bid on a seat in the Executive MBA Program at the University of Central Florida and begin taking classes this fall. The total value of this auction item is $47,000, and minimum bidding begins at $22,000. All proceeds benefit Boys & Girls Clubs of Central Florida and the 12,000 children served each year. The UCF EMBA Program is designed with middle– and senior–level executives in mind. The 20– month program allows participants to continue their full–time careers while earning a fully accredited MBA degree and prepares executives and managers for the challenges they will face as they work and advance in their careers. Detailed information on the program can be obtained from the EMBA website at http://web.bus.ucf.edu/executive_education or by calling 407–UCF–EMBA. More details on the event can be found at www.bgccf.org. Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 11, 2011 BBN DIGEST Florida Tech selected to participate in Chevrolet Campus promo program Florida Institute of Technology students are getting hands–on experience in real–world marketing as one of a select group of schools participating in the Chevrolet Campus Promotions program. Students in the Nathan M. Bisk College of Business marketing principles class have created an in–class working marketing agency, Panther Promotions, responsible for researching, implementing and evaluating an integrated marketing campaign. The campaign is aimed at increasing awareness of the Camaro, Equinox and the new 2011 Cruze, among the Generation Y target market. All of the competing colleges will vie for performance awards at key milestones during the term. This spring, the students are creating a fully functioning marketing agency to launch an integrated–marketing campaign for their client, Chevrolet. Students are using research surveys to learn more about their target market. After they analyze their findings, they will create and implement their strategy for reaching the target market while achieving the client’s goals. Students receive a $3,000 budget to help bring their plans to life. At the end of the term, students will do post– research to measure their success and give a formal presentation to the client, summarizing their campaign and results. “The opportunity to gain hands–on experience with a name brand company such as Chevrolet is an honor and a privilege,” said student participant Michael Blackiston. “Chevrolet has added a competitive spin to the campaign by allowing the schools involved to compete for various milestone achievements throughout the term. This is like competing for a higher position in the business world; it’s the aspect of the campaign I value the most because it will give me an edge when I enter the work force in the near future,” he added. The team’s support organization, EdVenture Partners, is dedicated to developing innovative industry–education partnership programs. The objective of such programs is to provide “hands–on” real–world experience to students while providing marketing solutions and facilitating recruitment at colleges and universities for clients. EdVenture Partners has designed and managed programs at more than 1,000 campuses in North America and internationally. More information is at www.edventurepartners.com. Tech’s Panther Promotions will host “Fun in the Sun” from 11 a.m. to 3 p.m. on April 12 in Panther Plaza on the Melbourne campus. For more information about this Florida Tech project, contact Blackiston at (443) 480–2181. Florida Tech promotes five faculty members Florida Institute of Technology in Melbourne has promoted three faculty members to the position of professor and two to associate professor. Faculty promotions occur annually, in March or April. Promoted to the position of professor are Ugur Abdulla, mathematical sciences; Manolis Tomadakis, chemical engineering; and Michael Workman, business. Promoted to the position of associate professor are Erin Richard, psychology; and Stephen Wood, marine and environmental systems. APRIL 11, 2011 Your Business on a Mac Microsoft Office, QuickBooks, Filemaker Pro, Point-of-sale... Faster, Safer, More Secure. Plus incredible, 21st Century marketing tools! Visual Dynamics new ad emailed Bottom Line A Better FULL COLOR Join us Wednesday, April 7th at 4 PM for “Marketing with Style on Mac”, and at 5 PM for “The Mac Advantage for Small Business”. See how adding a Mac to your business will improve your bottom line in marketing and productivity. 694 E. Eau Gallie Blvd Indian Harbour Beach, FL 32937 www.visdyninc.com • [email protected] • 321-773-7788 See our full calendar of events at www.getmactraining.com, or call 321-773-7788. © 2010 Apple Inc. All rights reserved. Apple, the Apple logo and iPad, are registered trademarks of Apple Inc., registered in the U.S. and other countries. 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Harbor City Blvd. Suite 200, Melbourne, FL 32935 (321) 751-6850 | [email protected] Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 5 BBN ADVERTISER Cancer Care Centers pick up BBN 4/04/11 page 3 FULL COLOR FT-0000393774 BREVARD BUSINESS NEWS / 6 Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 11, 2011 BBN DIGEST Warrants obtained through Skype help increase local police officers’ efficiency PALM BAY — In the virtual world of social networking, self–made Internet broadcasting and two–way video conferencing, law–enforcement officers are now applying this technology to protect the public from impaired drivers and other dangerous criminals. Drug–recognition expert Cpl. Darin Morgan developed a process working with a local judge to use Skype to obtain blood–search warrants in cases involving impaired drivers. The concept is meant to expedite the process of obtaining critical evidence in a more timely and efficient manner. “When it comes to impairment, time is of the essence,” Morgan said. “The goal is to get the most accurate capture of evidence closest to the time of the incident and our experience using Skype helps us do that.” Morgan worked with Judge David Silverman and prosecutors with the State Attorney’s Office to create a process by which blood– search warrants and arrest warrants could be obtained electronically with the use of Skype. Morgan purchased a webcam for use in his patrol car. When the officer has probable cause to obtain blood from an individual suspected of impaired driving, the officer contacts the judge by cellphone and then e–mails the appropriate documents including the affidavit with a digital signature within the document. Once the documents are delivered, the officer and the judge connect via Skype for official testimony. If the judge determines sufficient evidence exists, he will sign the warrant and deliver it back to the officer electronically. The process takes an average of less than 30 minutes, Morgan said, in comparison to several hours it would have taken using traditional means. The same process can be used to obtain arrest warrants for suspects involved in other criminal activity. “It’s like a virtual office and courtroom,” Morgan added. “If an officer can stay within his patrol zone instead of having to drive to the courthouse or the judge’s house to obtain the warrant, it saves time and increases the officers ability to protect the public.” In 2008, according to the National Highway Traffic Safety Administration, 875 people were killed in Florida in accidents where at least one driver had a blood alcohol content of .08 percent or above. Another NHTSA study found that in 2009, among fatally injured drivers, 18 percent tested positive for at least one illegal, prescription or over–the–counter drug. “Drug impaired driving is clearly on the rise and getting blood evidence quickly is critical,” Morgan said. “The quicker we can remove these dangerous drivers from our roadways, the safer we will be.” The Palm Bay Police Department continues to work with the court system in Brevard County in order to establish an overall procedure that can be used by other law–enforcement agencies. Webster new ad emailed FULL COLOR Put the back in your step without leaks or accidents. URINARY INCONTINENCE Zipper Urogynecology offers surgical and non-surgical treatment options. Number One Center for Zipper APRIL 11, 2011 *Data provided by Medtronic manufacturer of Interstim® new ad emailed Sebastian Chamber to host tournament Sebastian River Area Chamber of Commerce will host its 20th annual Golf Tournament May 7 at the Sebastian Municipal Golf Course. The event begins at 7:45 a.m. with a shotgun start, followed by lunch and an awards presentation at Eagles Nest. To register for the tournament, call (772) 589–5969. Interstim® Therapy in the World financing through FULL COLOR Ralph Zipper, MD, FACOG, FABAGYN Inventor of Incisionless Vaginal Rejuvenation® 321.674.2114 www.ZipperUroGyn.com Visit BrevardBusinessNews.com for Advertising Information President American Board of Aesthetic Gynecology | ABOG Board Certified Director of the Southeast Dual Urogynecology Aesthetic Gyn Fellowship Melbourne | Boca Raton | Beverly Hills BREVARD BUSINESS NEWS / 7 BBN DIGEST Foundation seeks items for garage sale Planning has begun for the fifth annual “Turning the Tide against Cancer” Garage Sale, with all proceeds benefiting Space Coast Cancer Foundation. The event is May 21 in Titusville. Space Coast Cancer Foundation is collecting donated items to sell in support of cancer patients and their caregivers in the community. Donated items could include furniture, TVs, household appliances, sports equipment, clean clothing, shoes, working toys, bicycles, jewelry and cars. If you are interested in donating items for the sale, call Shannon at 268–4200, extension 3500. The Space Coast Cancer Foundation is a charitable organization that was established in May 2006. The foundation provides direct financial assistance to help pay for pain medication, anti–nausea medication and utilities for needy area cancer patients. In addition, the board of directors supports local oncology education and research. The foundation has available 10 $200 educational scholarships for oncology nurses at hospitals in the county. The foundation board members are Dr. Richard Levine, Linda Bradley, Tina Norman, Eddie Norman, Harry Jones, Melissa Flammio Clark, Nancy Payne and Steven Maklansky. ABI pick up BBN 4/04/11 Titusville Chamber plans trip to China Guiding you through the world of employee benefits: Health, Dental, Disability, & Life Insurance • Health Savings Accounts (HSAs) • Section 125 Plans • Voluntary Benefits • RFP Development & Scoring Kindred pick up BBN 2/21/11 B Brombacher pick up BBN 3/07/11 1980 North Atlantic Ave. Suite 1007 Cocoa Beach, FL 32931 321.799.9401 [email protected] www.brombacher-insurance.com The Titusville Area Chamber of Commerce is planning an “Experience China” trip to Beijing, Shanghai, Suzhou and Hangzhou. The travel dates are Oct. 29 to Nov. 6. The package costs $2,011 per person. There will be a pre–tour briefing for interested parties at 5:30 p.m. on April 7 at Dixie Crossroads Seafood Restaurant in Titusville. International tour operators will answer questions and provide details of the trip. Visit www.titusville.org for more information on the offering. Adult Flag Football League forming Brevard County Parks and Recreation is accepting registrations for an Adult Flag Football League at Palm Bay Regional Park, 675 Championship Circle NW. League games are scheduled to be played on Wednesday evenings. The fee is $485 per team, which includes a 10–game regular season with a double–elimination playoff tournament. For more information, call Parks and Recreation at 255–4400 or Troy Cox at 302–1705. County libraries offer notary services Because of the increasing demand, Brevard will now offer notary services at all public libraries throughout the county. The charge for witnessing signatures on documents is $2 per seal; the service is available to both patrons and visitors. A library card is not required. To use the service, inquire at the library’s reference desk. Notary services are expected to generate nearly $100,000 to help fund library budgets. Administrative professionals to meet PUT YOURSELF IN OUR PLACE Woodlake OFFICE & RETAIL SPACE IN PALM BAY pick LOCATED upMELBOURNE BBN AND 4/04/11 725-1240 FREE RENT page 9 BREVARD BUSINESS NEWS / 8 Call Adrienne Roth at 321-951-7777 for Advertising Information The Central Brevard Chapter of the International Association of Administrative Professionals will meet at 5:30 p.m. on Tuesday, April 12, at the Courtyard by Marriott in Cocoa Beach. The address is 3425 N. Atlantic Ave. The guest speaker will be Stephanie Horning, who will present “Social Media and Networking.” Guests are welcome to attend the meeting. To make a reservation, visit www.iaapcentralbrevard.homestead.com. Chapter meetings are scheduled the second Tuesday of the month. APRIL 11, 2011 BBN DIGEST Rain–barrel workshop offered Residents who are interested in putting rainwater to use in their landscapes and gardens will have the opportunity to create their own rain barrels at a workshop on Thursday, April 14, in Melbourne Beach. The workshop, to be held from 1 to 3 p.m. at the Barrier Island Sanctuary Education and Management Center, will allow participants to learn about the benefits of collecting rain while enjoying hands–on construction of 55–gallon rain barrels. The workshop is sponsored by Brevard County Natural Resources Management Office, University of Central Florida Stormwater Academy, University of Florida Cooperative Extension, and Community Matters Inc. The rain–barrel kit is $45, paid by cash or check at the door the day of the program. To register for the workshop, call Elizabeth Melvin at 633–2016, extension 56721, or send an e–mail message to [email protected]. Webster to host information session Webster University in Melbourne will host an information session at 5:30 p.m. on Thursday, April 14, for individuals interested in pursuing a master’s degree in computer science/distributed systems. Webster’s campus is at 1775 W. Hibiscus Blvd., at the north entrance to Melbourne Square Mall. Classes will begin at the end of May and meet one night a week. Monte Hancock, the mentor for the program, will lead the one–hour information session. Anyone planning on attending should RSVP to 956–6700, or send an e–mail message to [email protected]. Open house at Rotary Park Nature Center The Brevard County Parks and Recreation will host an open house from 10 a.m. to 2 p.m. on Saturday, April 16, at the Rotary Park Nature Center, 1899 S. Courtenay Parkway, in Merritt Island. The open house will feature crafts for children, educational programs, and music performances by local students. The Rotary Park Education Theater will host live animal presentations. Jungle Jim will provide an alligator presentation at 10:30 a.m. and a snake presentation at 12:30 p.m. Susan Boorse will present an owl program featuring Rotary Nature Center’s eastern screech owl “Dora” at 11 a.m. Local music students will perform at 1 p.m. Contact the Rotary Park Nature Center at 455–1385 for more information. Easter activities for children scheduled Brevard County Parks and Recreation is offering Easter activities in North Brevard on April 16 and April 23. There will be two egg hunts at Fay Park, 6315 Depot Road in Port St. John, on April 16. Children ages 3 to 5 years will hunt eggs at 5 p.m. Children ages 6 through 12 years should bring a flashlight for the egg hunt starting at 8:15 p.m. The fee for these egg hunts is $2 per child and participants should bring their own egg carriers. Call 633–1904 for more information on these activities. “Breakfast with the Easter Bunny,” for children 6 years of age and under, will be held at 9 a.m. on April 23 at Sandrift Community Center, 585 N Singleton Ave., in Titusville. Participants should bring their own egg carrier and camera. Children must be accompanied by an adult and this activity is limited to the first 100 registrants. Tickets are $2 for adults and $3 for children. Registration is required at Sandrift Community Center. Call 264–5037 for more information on these events. APRIL 11, 2011 Space Coast Cancer new ad emailed FULL COLOR A FOUNDATION OF Q UALITY Florida’s first and only practice certified for quality by the American Society of Clinical Oncology (ASCO) Florida’s first and only University of Pittsburgh Medical Center (UPMC) Via Oncology Clinical Pathways Affiliate of Moffitt Cancer Center P ROV I D I N G Q UA L I T Y C A R E & S E RV I C E F O R T H E C A N C E R P AT I E N T S O F O U R C O M M U N I T Y . 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Artemis pick up BBN Artemis 4/04/11 pick up BBN page 9 3/07/10 page 8 Financing Available Call 321.757.8909 www.ArtemisIT.com BREVARD BUSINESS NEWS / 9 BBN BUSINESS Dick Baumbach, Brevard PR pioneer, returns to the area with Baumbach & Fisher Communications venture — firm’s partners include Linda Angelo; plans to open offices in select markets By Ken Datzman VIERA — Nearly three decades ago, former newspaperman Dick Baumbach opened a public– relations agency in Brevard County, which at the time was considered a bold venture in the scope of entrepreneurial startups for this region. The county had around 319,000 residents and its population was growing by three to four percent a year. The business market was in an early stage of development on the Space Coast. There was no Viera–Suntree–Baytree community. The 72–mile– long county was dotted with mom–and–pop operations. Public relations was still foreign to many businessowners in this area decades ago. But that was to change with the 1984 opening of Baumbach & Fisher, a firm that pioneered the way in Brevard offering public relations and affiliated services to businesses and organizations. “The economy was sour, I recall. We probably should not have opened at that time, but we went on to build the business into a success,” said Baumbach, who has enjoyed a long career in journalism and public relations and once worked as the deputy press secretary to Tennessee Gov. Lamar Alexander. Baumbach, the founding president of the Space Coast Chapter of the Florida Public Relations Association, ran his agency in Brevard for more than a decade before relocating to the Orlando area. “I went on to other things.” Now, he’s back in the local market with the launch of Baumbach & Fisher Communications LLC. The firm’s headquarters are in the Imperial Plaza office complex on North Wickham Road in Melbourne. “We felt like it was the right time to come back on the scene,” he said. “A number of people locally and out of the area contacted us about doing public relations. They too thought it was the right time to re–enter this market. And we are getting a warm welcome. Clients have retained us. It’s been so rewarding to me to reintroduce myself to old friends and meet new people in the community,” said Baumbach, who relocated to Brevard with his wife Diane. The three managing partners of the firm, which opened six months ago, are Baumbach, Linda Angelo, and Peter Oprysko, who runs Baumbach & Fisher Communcations’ office in New York. Angelo founded and operated LAA Communications in Brevard for the last 16 years. The PR, advertising, and marketing firm served clients in a range of markets. Angelo said she was eager to join BREVARD BUSINESS NEWS / 10 forces with a larger marketing and PR agency. “Dick (Baumbach) called me last fall and we had a conversation. He told me he was thinking about reopening Baumbach & Fisher in Brevard and asked if I would be interested in joining him in the venture with Peter (Oprysko),” Angelo said. She added, “Interestingly, I was actually at the crossroads of my career at that time. I’ve had wonderful clients and they have supported me all these years, but I thought this was a great opportunity to become part of a larger organization. Dick and Peter I think the world of. We work well together. I am thrilled to be partners with them.” Oprysko has more than 20 years experience in sales and marketing. Before joining Baumbach & Fisher, he worked in corporate business. One of his areas of expertise is “building brand integrity.” Their firm offers a full slate of services, including image branding, public relations, advertising, graphic design and media relations. Baumbach, who won the Associated Press “Meritorious Service Award” for his coverage of Hurricane Agnes (1972), said he kept the late Fisher’s name on the new company “in his honor.” Baumbach, who was the director of public relations for Florida Institute of Technology in Melbourne decades ago and once worked as the aerospace editor for Gannett Co., met Dick Fisher at a social event in the county. The two became business partners. Fisher had retired as the senior vice president of corporate relations for American Airlines Inc., a subsidiary of AMR Corp., and was living in Vero Beach. At the social gathering, the two struck up a conversation, Baumbach said. “Dick said there was a need for a PR firm in Brevard County.” He asked Baumbach his opinion on the subject. Baumbach answered Fisher with an unequivocal “no.” Fisher fired back, ‘Yes there is a need.’ We talked about it, met with people, and opened Baumbach & Fisher.” Fisher told Baumbach he had an uncommon name and that it would help the firm standout in the market and play a role in the local branding of the business. “He kept telling me he recognized my name, had seen it somewhere,” said Baumbach, who founded and served as vice president and general manager of Journal Newspapers in Nashville. One day, Fisher asked Baumbach if he had ever written a letter to American Airlines, which Baumbach did as youngster. “I wrote the chairman of the board of American Airlines saying I wanted to fly on one of their planes. It was Dick Fisher who wrote back to me on behalf of the board chairman. What a small world,” Baumbach said. Their business grew with the county, gaining a BBN photo — Adrienne B. Roth Linda Angelo, who ran LAA Communications for the last 16 years, has joined Dick Baumbach as a managing partner in Baumbach & Fisher Communications LLC. Baumbach opened Baumbach & Fisher, a PR firm, in 1984 in Brevard. He led it for 11 years before moving to Orlando. He reopened the business last October. Their office is based at Imperial Plaza in Melbourne. client base that included Wuesthoff Health System, Florida Pharmacy Association, MIMA, Harris Corp., Brandon Properties, Wendy’s International, Computer Science Innovations, College of Boca Raton, Travelmax, British Telecom, and Florida Tech. One of the first professionals Baumbach & Fisher hired was Angelo. “I moved to Florida in 1986 and went to work for Baumbach & Fisher. Those were some pretty exciting times working in the PR business. I was with the firm 1986 to 1994,” she said. Angelo then started her own agency, LLA Communications in Melbourne. “I love PR. I love marketing. I love graphic deesign. It’s my life. When I ran my business, I often worked even on weekends. But I really didn’t think of it as work, but more as a great enjoyment in life. And now with Baumbach & Fisher Communications, I will be giving our clients the same kind of attention to detail that I have given LAA clients over the past 16 years,” Angelo said. In addition to its New York office, Baumbach & Fisher Communications is working to establish a number of satellite locations, including Denver, Baumbach said. “We’re also in discussions with people in Hawaii and Guam to open offices under Baumbach & Fisher Communications. We are starting to roll this out in select markets.” Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 11, 2011 BBN BUSINESS Businesswoman Cindy Wooten expands customer–service driven Twin Rivers Insurance — the agency diversifies with addition of a full commercial department; slices construction–market niche By Ken Datzman Cindy Wooten, president and owner of employee– benefits firm Twin Rivers Insurance Inc., has expanded her independent agency into the commercial market as the company diversifies its business in an era of health–care reform. March marked the one–year anniversary of the Patient Protection and Affordable Care Act passed by Congress and signed by President Obama. Pieces of the far–reaching legislation have just begun to filter into the health–care industry. It is still unclear what the long–term impact of reform will be on businesses. And Wooten is not waiting around to see. Last June, after she became the sole owner of Twin Rivers Insurance, in a planned transition, her first move was to guide the agency into the commercial sector so it could further serve customers’ needs in the areas of workers’ compensation, property, liability, and other lines. “At this point, I don’t think anyone really knows how health–care reform is going to play out,” said Wooten, whose Melbourne firm started in 1998 marketing health–insurance and life–insurance products in the region. “So we made a decision to diversify our agency. We have recruited the people and developed a fully staffed commercial department. Now, in addition to offering the employee–benefits piece, we also provide a full line of commercial products, including workers’ compensation, property insurance, and liability. It has been a successful launch,” she added. Commercial–insurance specialists at Twin Rivers include Brian Sullivan and Matt Constantino. Both agents are account executives. Constantino has a construction background. “When Matt talks to general contractors, he knows their world. The construction market is a niche we are honing. We’re positioning the company for the future,” she said. The non–residential construction market is slowly making advances, based on the Associated Builders and Contractors’ Construction Backlog Indicator for the fourth quarter of 2010. It was up 1.4 percent over the previous quarter. Wooten has been able to expand her business and build a seven–person staff by solidly growing the agency’s personal lines of insurance over the last decade. Twin Rivers is one of roughly 37,500 independent insurance agencies in America. The independent system is very dynamic, particularly among smaller agencies. About 4,000 new agencies were founded in 2008, 2009, and 2010, according to the Independent Insurance Agents and Brokers of America. And a APRIL 11, 2011 growing number of these new agencies, as well as established independent insurance offices, are owned by women. Twin Rivers markets a number of insurance brands, including AFLAC, Health First Health Plans, Aetna, and Blue Cross Blue Shield. Health First is one of its largest carriers, she said. Twin Rivers is also one of a select number of independent agencies that sell AFLAC products. “Typically, AFLAC has its own agents handling its own products. This helps set us apart in the market as an independent agency.” Wooten’s office has built relationships with businesses of all sizes in the region and beyond. “Our smallest account is two people and the largest is more than 700 people.” She started the business in 1998 with customer service as its mission. “The message I want to send to people is that we specialize in customer service,” said Wooten, who worked for industry giant Prudential and other businesses before becoming an agency entrepreneur. “In a way, we are really a company’s extended HR department.” Wooten said agents of Twin Rivers Insurance, whose office is at 306 E. New Haven Ave., in downtown Melbourne, visit their clients once a month at their place of business to keep in touch and up to date on any changes or new regulations. When one of their clients hires a new employee, “we are there conducting a benefits meeting, going over all the benefits for the new hire, processing the paperwork and taking care of everything as it pertains to their policies,” she said. “A business operator does not have the time to do this. They have their hands full just running their business day–to– day. This is our area of expertise. It helps take stress off the businessowner.” Annually, Twin Rivers Insurance holds “open– enrollment meetings.” Open enrollment refers to the period of time during which all members of a group health–insurance plan have the opportunity to enroll in certain benefit programs. Wooten says in her industry, commendable customer service can be the differentiator and set an agency off in the market. “It’s pretty much a level playing field in our industry. All things being equal, we are working with the same information. The pricing structure is the same. Every agent makes generally the same amount of commission for a particular product sale.” Wooten adds, “So it comes down to, ‘What can you do for the client?’ We are a service–driven business. We strive every day to fulfill our service mission. We are proud of our service record. When clients call us, we respond, we get things resolved.” BBN photo — Adrienne B. Roth Cindy Wooten is sole owner of Twin Rivers Insurance Inc. in downtown Melbourne, a business she helped start in 1998. The agency has added a full commercial department, complementing its employee–benefits business. Team members include, from left: Edie Maxwell, Leandra Lassiter, Cindy Wooten, Kim Harper, Brian Sullivan, Matt Constantino, and Holly Gallant. Entrepreneurship runs in the family. Her husband, businessman Jay Wooten, is president and founder of Visual Dynamics Inc., an Apple Specialist in Indian Harbour Beach that is expanding with a second retail store at The Avenue Viera. The Twin Rivers Insurance office is equipped with Macintosh computers, which are sold at Visual Dynamics. “We run our entire business on Macs,” said Cindy Wooten. “We certainly embrace Mac products in our office.” “Jay has been an invaluable resource to me in business. He has been the sole owner and operator of his business for 22 years. In that regard, he has 10 years on me.” Cindy Wooten said they do not sit around the dinner table and talk about business every night. “But there are times when we exchange ideas and discuss business strategies.” Though they both work long hours, she said business ownership is very rewarding. “I don’t think we would have it any other way. We both enjoy being entrepreneurs.” At the start of the every year, they “re–energize themselves” by taking a skiing vacation, she said. Cindy Wooten said sales at her agency have been “steady” and she is looking forward to another good year of forging business relationships with customers. Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 11 BBN DIGEST Central Florida Global Economic Forum set, experts to make key presentations CCI pick up BBN 4/04/11 Surfside Playhouse pick up BBN 4/04/11 ORLANDO — Leading figures in the world of global economics will discuss international competition and economic development during a public forum on Tuesday, April 12, at the University of Central Florida. “Central Florida Global Economic Forum 2011: Redefining Competition in the 21st Century” will take place in the Key West Ballroom of the Student Union from 9 a.m. to noon. The event is organized by the UCF Global Perspectives Office in partnership with the Global Connections Foundation. Registration and breakfast will begin at 8:30 a.m. The forum is open to the community. The registration fee is $25. Alex Counts, president and CEO of the Grameen Foundation, will give the opening keynote address. Counts founded the Grameen Foundation and became its CEO in 1997 after working in microfinance and poverty reduction for 10 years. The nonprofit organization is focused on enabling the poor to escape poverty through the use of microfinance and technology. Counts became dedicated to poverty eradication while serving as a Fulbright scholar in Bangladesh. A published author, his work has been featured in “The Washington Post,” “International Herald Tribune” and “The Christian Science Monitor.” Parag Khanna, a leading geo–strategist and senior research fellow at the New America Foundation, will give the closing keynote presentation, which will focus on the 21st century’s emerging geopolitical marketplace, led by the United States, China and Europe. Khanna, the author of two best–selling books, has been named one of Esquire’s “75 Most Influential People of the 21st Century” and was one of 15 individuals featured in “Wired” magazine’s “Smart List.” In 2007, he was a senior geopolitical adviser to U.S. Special Operations Forces in Iraq and Afghanistan. From 2000 to 2002, he worked at the World Economic Forum in Geneva. Kidd named manager at SCCC Advance Your Career with a Master’s Degree! • MBA • Management & Leadership • Counseling • Computer Science/Distributed Systems Something Space Coast Coast Regional Regional Campuses Space Campuses Merritt 449-4500 Merritt Island Island • •449-4500 Melbourne 956-6700 Palm Bay • •956-6700 Patrick AFB Patrick AFB• •868-5194 868-5194 For all degree programs and details, visit: www.webster.edu/spacecoast BREVARD BUSINESS NEWS / 12 Call Adrienne Roth at 321-951-7777 for Advertising Information Space Coast Cancer Center in Titusville has hired Debbie Kidd as manager of administrative services. She will work closely with “department managers, the executive director and physicians to develop and support the mission of Space Coast Cancer Center.” Kidd previously was employed by Cancer Centers of Florida, where she led the administrative development and management of operations in the clinics as well as their newly established business office. Kidd has worked in health–care management for 28 years. “I am truly honored to have been selected for this role at Space Coast Cancer Center,” Kidd said. “I look forward to being a member of the leadership team as we further develop and implement the administrative operations of the practice, taking Space Coast Cancer Center to a new level in innovation and leadership.” Serving the residents of Brevard since 1983, Space Coast Cancer Center, an affiliate of Tampa–based Moffitt Cancer Center, is a hematology/oncology practice with locations in Titusville, Merritt Island, Rockledge and Cocoa. The practice will open an office in Viera in June. Visit www.spacecoastcancer.com for more information about its services. APRIL 11, 2011 BBN DIGEST New training for manufacturers now available, session scheduled for April 28 Area firms Hoyman Dobson CPAs and PNC Bank are joining forces for a training session for local manufacturers. The two organizations will present a session titled “What Banks Look at: The Nuts and Bolts of Increasing Manufacturers’ Chances to Obtain Financing,” from 8 to 10 a.m. on April 28 at the Holiday Inn Melbourne–Viera. This free training event will also include a continental breakfast and a question–and–answer session, as well as networking opportunities. “Our goal is to provide a value–added, packed training session,” said Barbara Oswalt, tax and business–valuation director with Hoyman Dobson. “Between myself and the team at PNC Bank, we will talk about how manufacturers can position themselves for credit success, how to leverage their existing CPA and banker relationships to gain a financial edge, and the financial ‘dos and don’ts’ when it comes to managing a manufacturing business. I will also dive into more tax and accounting aspects of increasing a manufacturer’s chances to obtain a business loan,” she added. To register for this training event, contact Aliona Groh at 426–3008 or send an e–mail message to [email protected]. Hoyman Dobson was founded in 1964 and is a member of CPAmerica, one of the world’s largest networks of independent CPA and consulting firms. The firm’s services include tax planning and compliance, succession planning, estate and trust administration, business valuations, and consulting on mergers and acquisitions. In addition, Hoyman Dobson provides audit services, payroll–tax compliance, QuickBooks consulting, litigation support and has expertise in other areas as well. The firm’s niche industries include government contracting, manufacturing and distribution, construction, and health care. Another area of expertise includes wealth management and employee 401(k) plan administration services, which are provided by its affiliated firm, CPA Wealth Management Services (www.cpawms.com). For additional information about its services, visit www.hoyman.com or call 255–0088. The PNC Financial Services Group (NYSE:PNC) is one of the nation’s largest financial–services companies with assets of $264 billion. The PNC Financial Services Group has been recognized nationally and regionally for its accomplishments and successes as a diversified financial services firm. For more information, visit www.pnc.com. Bambach & Fisher new ad emailed FULL COLOR Parks and Recreation seeks instructors Barbara Wall new ad emailed FULL COLOR Brevard County Parks and Recreation is accepting applications for instructors to teach gymnastics, hip–hop, and dance to children at parks and community centers. Applications are also being accepted for instructors for adult fitness or educational classes. Interested instructors may obtain applications at any of the community centers or at the office located at 1515 Sarno Road in Melbourne. The community center locations accepting applications are Viera Regional Community Center, Rodes Park Community Center in West Melbourne, Ted Whitlock Community Center inside Palm Bay Regional Park, South Beach Community Center, and South Mainland Community Center in Micco. Call 255–4400 for further information. Blue tangerine pick up BBN 3/28/11 FULL COLOR APRIL 11, 2011 Visit BrevardBusinessNews.com for Advertising Information CIA pick up BBN 2/28/11 page7 FULL COLOR Michael Gaich new ad emailed FULL COLOR BREVARD BUSINESS NEWS / 13 BBN DIGEST Brevard Workforce’s Virtual Job Fair to open April 15; many businesses in the region to post their positions ROCKLEDGE — Brevard Workforce is holding a Virtual Job Fair starting on Monday, April 11, and continuing through Friday, April 15. Conducted solely online at www.virtualjobfairfl.com, the Virtual Job Fair will feature dozens of businesses looking for potential employees for positions ranging from entry level to professional. Job–seekers can begin to register at 12:01 a.m. on April 11 at www.virtualjobfairfl.com and will have 24–hour access to the fair. There is no cost for job–seekers to participate in the fair. Brevard Workforce has “conducted several successful Virtual Job Fairs, with dozens of employers from practically every industry in attendance.” During the previous Virtual Job Fair in November 2010, 47 employers participated. The Virtual Job Fair is easy to navigate. From the privacy and convenience of a computer with Internet access, job–seekers simply log on, review a wide variety of job listings and upload their resumes. No waiting in lines or using precious gasoline driving around. “Now more than ever Brevard’s job–seekers need options for finding employment,” said Linda Rice, Brevard Workforce president. “The Virtual Job Fair is just one of the ways Brevard Workforce is working to help overcome the challenges of finding during these times. We hope all those in Brevard seeking jobs will take advantage of this opportunity.” Call 504–7600 or visit www.brevardworkforce.com for more information. Festival pick up BBN 3/28/11 page 12 Junior League event set for Merritt Island The Junior League of Central and North Brevard and World of Beer will present an International and Domestic Beer–Tasting and Food Pairings event from 7 to 10 p.m. on Saturday, April 16, at 105 McLeod St., in Merritt Island. The ticket price is $35 and includes entry in a drawing for a seven–day Interval International vacation stay (excluding transportation). For further information about the event, send an e–mail message to [email protected], or call Dawn Stuckey at 544–0079. FULL COLOR Annual ‘Taste of Space Coast’ in Cape Canaveral The Florida Restaurant and Lodging Association’s Space Coast Chapter will host its third annual “Taste of the Space Coast” from 4 to 7 p.m. on Thursday, April 21, adjacent to the new Cove Market Place, in Cape Canaveral. The Cove is between Fishlips Waterfront Bar and Rusty’s Seafood and Oyster Bar. The community celebration will feature food from more than 30 Brevard restaurants. Tickets are $10 and may be purchased on location the day of the event. A portion of the entry proceeds will be donated to the Brevard County School’s Pro–Start Culinary and Hospitality Program. ProStart introduces high–school students to careers in foodservice and teaches the basic skills and knowledge they need for success in the industry. ProStart provides on–the–job training and experience, coupled with a comprehensive curriculum. For more information about this event, contact Joanna Kemp at 223–4003 or Louie Morehead at 385–9600. Interpretive canoe trips offered in Cocoa Beach Undergraduate and Graduate degree programs in Aviation, Aerospace, Embry Business, and Riddle Management SPACE COAST CAMPUS new emailed Located at Patrick AFBad Education Center, Building 998 321-783-5020 • [email protected] embryriddle.edu/spacecoast BREVARD BUSINESS NEWS / 14 Brevard County Parks and Recreation will conduct interpretive canoe trips in the Thousand Islands on April 22 and May 20, meeting at 9:30 a.m. at Ramp Road Park, 599 Ramp Road, in Cocoa Beach. This two–hour trip is an “easy paddle that will give participants the opportunity to learn more about the wildlife and environment that surrounds Cocoa Beach.” The cost is $10 per person and registration is required. Contact Rotary Park Nature Center at 455–1385 to register or for more information. ‘Art on the Park’ at Riverwalk Nature Center Brevard County Parks and Recreation will present the sixth annual “Art on the Park” contest on Friday, April 22, from 10 a.m. to 1 p.m. at Riverwalk Nature Center, 5355 U.S. Highway 1, in Rockledge. This environmentally themed sidewalk chalk–art contest is open to youth in grades K–12 and is limited to 30 registrants. The 2011 theme is “People and the Indian River Lagoon.” There is no fee to enter and prizes will be awarded to the judges’ top choices in each age group: Elementary, Middle School and High School. One award will be given for People’s Choice, which will be determined by popular vote of the attending public. For additional information or to register, contact Riverwalk Nature Center at [email protected] or call 433–4490. The registration form is also available at www.brevardparks.com. Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 11, 2011 BBN DIGEST Space Coast Early Intervention to host ‘Cycle Jam for the Kids’ fund–raising event at Florida Tech Space Coast Early Intervention Center will host its second annual “Cycle Jam for the Kids,” presented by JD Bowen Financial Group, on Sunday, April 17, at Florida Tech in Melbourne. The event is a bicycle ride through scenic Brevard County. Registration starts at 6 a.m. Riders may choose from four distances: English Century (100 mile), Metric Century (62 mile), Third Century (33 mile) and a Family Fun (10 mile), with six stops along the way serving food and drinks. The cost to enter is $40 per person before April 17 and $45 on ride day. An after–ride “jam” will take place from 11 a.m. to 3 p.m. at Florida Tech’s Crawford Greene. The program includes food and entertainment. There will be a children’s play area, too. Event sponsors include Climatic Refrigeration and Air Conditioning, Rockwell Collins, Health First Health Plans, Running Zone, Nash and Kromash, Crane Private Wealth Management, Florida Today, and Revolutions Cyclery. The corporate sponsor is Harris Corp. Space Coast Early Intervention is seeking Cycle Jam riders and volunteers. Riders can register at www.firstgiving.com/sceic. Riders have the opportunity to fund–raise this year, with incentive prizes for the top producers. Volunteers can e–mail [email protected] or call 729–6858 for more information. Community center to host ‘Day of Fun and Dance’ The first “Day of Fun and Dance” will be held from 3 to 7 p.m. on Saturday, April 23, at Walter Butler Community Center. This family–friendly event will include a “praise–dance competition,” Easter–egg hunt and pot–luck supper. It is free to attend and co–sponsored by Victory Worship Center and The North Cocoa Civic League. The community center is at the Bernice G. Jackson Park, 4201 N. U.S. Highway 1, in Cocoa. Call Clifford Lett at 433–4448 for details on this event sponsored by Brevard County Parks and Recreation. Bob Ross painting class offered at Riverwalk Certified instructor Barry Traxler will offer a Bob Ross painting class on Wednesday, April 27, from 1 to 4 p.m. at Riverwalk Nature Center, 5355 U.S. Highway 1 in Rockledge. The fee is $40 and includes all materials. The Bob Ross Wet–on–Wet Technique allows students to leave “every class with a complete, ready–to–frame painting.” The late Ross was host of the public television series “The Joy of Painting,” which ran from 1983 to 1995 and still appears in reruns in many broadcast areas. Contact Riverwalk Nature Center at [email protected] or call 433–4490 to reserve a space for the class. Training Seminar for Manufacturers What Banks Look at: the Nuts and Bolts of Increasing Manufacturers’ Chances to Obtain Financing Thursday, April 28 8:00 am to 10:00 am Holiday Inn, Melbourne Viera Hoyman Dobson Topics will include: · How manufacturers can position themselves for credit success. new ad emailed · Financial Dos and Don’ts in managing a manufacturing business. FULL COLOR · Tax and accounting aspects of increasing manufacturers’ chances to obtain business loans. To register for this training event contact Aliona Groh at 321-426-3008 or via email at [email protected]. This free training seminar includes continental breakfast, Q&A session, and networking opportunities. Coastal Health Systems of Brevard Potters Guild invites artists to take part in event APRIL 11, 2011 Coastal Coastal life. s the county’s exclusive provider of non-emergency ambulance services, Coastal Health Systems of Brevard makes important connections every day for the citizens of our community. Since 1988, its staff of trained professionals has safely transported thousands of patients to and from their healthcare providers, playing a key role in Brevard’s medical transportation system. COMMISSIO N ON I DITAT ON OF AM BU E CR AC VICES SER NANA’s House fund–raiser May 14 at area hotel NANA’s House, a nonprofit home for Neglected, Abused, Needy or Abandoned Children, will host its fourth annual fund–raiser, “A Promise for the Future,” from 6:30 to 10:30 on Saturday, May 14, at the Crowne Plaza Hotel Melbourne Oceanfront, 2605 North Highway A1A, in Indialantic. Funds from the dinner, dance and silent auction will support NANA’s House. The organization does not receive state funding and relies on community support. Volunteers run NANA’s House. Early registration tickets are $50; after April 30, tickets are $65. Contact Kim Frodge at 266–3829 or send name, address, phone number and number of tickets requested, along with an attached check payable to: Nana’s House, P.O. Box 500885, Malabar, Fla., 32950. For more details about the organization, visit Nanaschildrenshome.com. Coastal Health pick up BBN Coastal3-08-10 Health Systems makes makes Coastal Health Systems pick pageup17BBN connections pick11-16-09 up BBN for FULL COLOR A 2/21/11 page 14 page 14 FULL COLOR FULL COLOR E NC LA The Indian River Potters Guild in the Eau Gallie Arts District of Melbourne is planning to host its second Juried Art Show. The address is 1542 Guava Ave. The show is titled “Cinco de Mug–o,” said Indian River Potters Guild Director Valerie Karas. The guild invites local ceramic artists to participate in the event. The guild has called for interested artists to create pieces celebrating the great history of the drinking vessel. The opening reception for the show, which will showcase a display of various mugs, cups and goblets, is set for 5:30 p.m. on May 6 at Indian River Potters’ Guild. “Our studio continues to grow, offering ceramic artists and fledgling potters a creative and extremely well–equipped space to pursue their art,” said Karas, adding, “Cinco de Mug–o should provide art enthusiasts with the chance to see a diverse and exciting collection of pottery from artists all around Brevard County. The show will be available for viewing through May 27.” Visit www.indianriverpottersguild.com for more details or send an e–mail message to [email protected]. Coastal Health Systems is a truly unique partnership. Operating under the governance of a Board of Directors with members from all three Brevard hospital systems and the oversight of the Board of County Commissioners, Coastal is able to respond to the needs and vision of the county’s healthcare and emergency services professionals alike. Coastal makes connections for life—for residents of Brevard, with its community partners. For information, call 321.633.7050 or visit www.coastalhealth.org. Community partners include: Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 15 BBN DIGEST Titusville Playhouse sets its schedule for 27th season The Titusville Playhouse Inc. has announced the performances for its 2011–2012 season. This will be the 27th year for the Playhouse, which attracts actors from throughout the community. The schedule includes these shows: MAIN STAGE “The Sound of Music,” July 29, 30 and 31, and Aug. 5, 6, 7, 12, 13 and 14. Auditions: Children: June 5 at 1 p.m.; Adults: June 6 and 7 at 6:30 p.m. “The Graduate,” Sept. 16, 17, 18, 23, 24, 25, 30 and Oct. 1. “Chicago,” Nov. 4, 5, 6, 11, 12, 13, 18, 19 and 20. “Twelve Angry Men,” Jan. 13, 14, 15, 20, 21, 22, 27 and 28, 2012. “42nd Street,” Feb. 24, 25 and 26, and March 2, 3, 4, 9, 10 and 11, 2012. SPECIAL PERFORMANCE “Urinetown,” May 4 ,5, 6, 11, 12, 13, 18 and 19, 2012. The show will be directed by Andrew Villain. EMMA’S ATTIC SERIES “The Woman from the Sea,” Aug. 26, 27 and 28, and Sept. 2, 3 and 4. “Psycho Beach Party,” Feb 3, 4, 5, 10, 11 and 12, 2012. “The Tempest,” April 27, 28 and 29, and May 4, 5 and 6. RISING STARS THEATRE “The Best Christmas Pageant Ever,” Dec. 9, 10 and 11. “James and the Giant Peach,” March 30 and 31, and April 1, 2012. “Improv,” March 16 and 17, 2012. Other events include the Emma Awards on June 25, 2011; “USO Night,” Oct. 15; “Christmas Op’ry Style,” Dec 16 and 17, 2011; “Titusville Follies,” April 6 , 7 and 8; “Delicious Demise,” April 14; and the “Patrick Sullivan Benefit,” April 21. Women's Center new ad emailed Rotary Club donates money from piano concert The Rotary Club of Palm Bay recently presented checks to two area organizations. The club put on a concert in February, featuring Francesco Attesti, a renowned pianist from Italy. Part of the proceeds from the event were donated to Creative Arts Foundation of Brevard and 4 the Kids of Brevard. Both were presented with a check for $400 at the club’s weekly meeting March 10. Florida Tech provided use of the Gleason Center for the concert at no charge. The Rotary Club of Palm Bay meets at noon on Thursday at The Fountains on Stack Boulevard in Palm Bay. For more information about the organization, send an e–mail message to [email protected] Shortage Brevard Business News is a proud supporter of this event BREVARD BUSINESS NEWS / 16 Continued from page 1 In “low–supply” states, not only are there fewer doctors per capita overall but those physicians are already less likely to accept Medicaid patients. When Medicaid eligibility grows to 133 percent of the poverty level, expansion could increase as much as 38 percent in states with fewer primary care physicians, compared to 15 percent in those with more doctors, the study said. The “takeaway” from the study is that the Medicaid expansion has the potential to exacerbate America’s physician shortage. Studies on the subject suggest that, after the Affordable Care Act takes effect, the country will need between 30,000 and 40,000 physicians to adequately care for the new, higher patient load. The expansion will affect the different states, and their doctors, to varying degrees, and there are varying estimates as to the total cost to states. The Congressional Budget Office estimated the expansion, which could add 20 million people to the Medicaid rolls this decade, might cost states an additional $60 billion by 2023. A report released in March for Republicans on the Senate Finance and House Energy and Commerce committees says the Medicaid expansion will cost an extra $118 billion by 2023, twice the CBO estimate. Other reports, like one prepared by The Urban Institute of Washington, D.C., says that the cumulative effect of the health–care reform law will be a net savings when it comes to state Medicaid spending. Medicaid is a state–operated health–care program for the poor and the disabled; Medicare is the federally funded health insurance program for senior citizens. Call Adrienne Roth at 321-951-7777 for Advertising Information APRIL 11, 2011 BBN ADVERTISERS Crosswinds Youth Services - PRESENTS - Helping children, youth and families in crisis since 1974 321-452-0800 www.crosswindsyouthservices.org Race Day is April 10, 2011 at the Indian River Festival Sand Point Park in Titusville Crosswinds ADOPT A DUCK NOW for a chance to WIN GREAT PRIZES! www.duckrace.com/Brevard new ad emailed Brevard Zoo pick up BBN 4/04/11 14 30, SATURDAY, page APRIL 2011 6:00 P.M. - 10:00 P.M. 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Accesso; Mary Baldwin, CFP; Mike and Mary Louise Coleman; Craig Technologies; Florida Bank of Commerce; FLORIDA TODAY Walter and Dottie Gatti; McClelland, Jones, Lyons, Lacey & Williams; Regions Bank; Roub Family Foundation; The Viera Company; Whittaker Cooper Financial Group Dinner provided by: ( 321-951-4354 http://pipcandoit.logomall.com 1480 Palm Bay Rd NE, Palm Bay, FL 32905 APRIL 11, 2011 /8JDLIBN3PBE.FMCPVSOF'-ttXXX#SFWBSE;PPPSH Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 17 BBN ADVERTISERS 6UL:WLJPHS,]LUPUN ^P[O :PUNLY:VUN^YP[PUN 3LNLUKZ 6+2:6 :H[\YKH` H` (WYPS Center King WT new `ad emailed :\UKH` (WYPS WT FULL COLOR -YPKH`4H`WT :\UKH`4H` : K 4 !WT -VYZWLJPHSILULÄ[ZLH[PUN WSLHZL]PZP[^^^N\HJM\UKVYN ^^^QHJRZVUIYV^ULJVT ;PJRL[3PTP[WLYWLYZVU RPUNJLU[LYJVT ;PJRL[6MÄJL L .YV\WZ/V[LS;PJRL[7HJRHNLZ 3,&.3$<35,1721/,1( -VSSV^\ZVU! 9LZLY]LK7HYRPUN(]HPSHISL7PJUPJVU[OL7H[PV>LH[OLY7LYTP[[PUN %%1 FLUTXHSURGXFWLRQVFRP Gain In-Demand Skills Keiser Information Technology o offering: new adA l semailed Legal Studies* Criminal Justice Health Care Culinary Interdisciplinary Studies* With a degree in Technology XBusiness X X X X US Lawns pick up BBN 3/28/11 X Call for a complete list of programs X *Online only Call toll free to speak with an Admissions Counselor 1.888.491.6601 www.KUMelbourne.com FULL COLOR Admissions Hours: Mon - Thurs 7:30am - 8pm, Fri 7:30am - 5pm, Sat 9am - 2pm Medical & EMT Supplies Biz Cards Uniform Mart form Ma Biz Cards Featuring Products kk up upBB B Uniforms Shoes Accessories Melbourne Shopping Center 1387 S. Babcock Steet 676-0000 BREVARD BUSINESS NEWS / 18 Call Adrienne Roth at 321-951-7777 for Advertising Information Biz Cards PROSPECT OFFICE CENTER Newly Renovated SBA Approved Hub Zone 725-1240 APRIL 11, 2011 BBN SPECIAL FOCUS Brevard Community College Continued from page 1 “Currently, the Health Sciences Institute has about a 95 percent placement rate. Students are gaining employment within six months of graduation,” said Dr. Miedema, who worked in the nursing profession for many years before joining the BCC faculty 10 years ago. BCC’s Health Sciences Institute operates on the school’s four campuses in the county — Palm Bay, Melbourne, Cocoa, and Titusville. The institute offers more than 15 different degree or certificate programs. Generally, they provide students a springboard into high–impact, high– demand fields. “You can start with these kernels of programs and just become an octopus, easily branching into a number of areas and avenues,” said Dr. Miedema, whose institution is looking at expanding its course offerings and programs to include health–information management and health– information technology, and is also pursuing a federal grant to begin a cyber–security curriculum. Graduates of the cyber–security program could ideally work in positions that call for the digitizing of private health records. “Cyber security would be a good fit for the college because we already have computer science, pre– engineering, and criminal–justice programs. We have a lot of the component pieces that we could leverage in building such a program,” she said. BCC reviews a target–occupation list every year to determine growth potential of health–care jobs in Brevard, she said. The college meets with community advisory groups, which include leaders from area hospitals, nursing homes, and other related agencies, to project what positions their organizations will need to fill in the near future and the skills required to do the jobs. “We have to stay attuned and listen to the community. And the community has been very active in their support of the changes we make in our curriculum to keep ahead of the curve. Technology is constantly evolving. So if we haven’t changed our curriculum for a particular field of study in three years, it is probably out of date. We stay on top of it,” Dr. Miedema said. As a result of BCC’s career–field research, the school is considering offering a non–college credit course for health– information technology. She said it could be an option for displaced aerospace workers in the area, helping them get back into the work force. The course could be available as soon as this summer. It will focus on the digitizing of health–records initiative. Workers in these roles might be employed by health–care providers, vendors, or state and city public–health agencies, for example. Preparation for each of these jobs would take about six months. Individuals with either an information–technology or health–care background would qualify for this training. The program would be offered completely online. BCC is also considering adding a health–information management component to its existing medical coder/biller program. It would target individuals with strong information–technology backgrounds. BCC would offer it as a college–credit certificate or an associate in science degree. The program is still in the planning phases, and the curriculum has not yet been approved. “Currently, we are giving our health–care students experience with digital X–rays. Now, we are looking at digital from a medical–record standpoint and all the components that support the medical record,” Dr. Miedema said. She added, “We are looking to build upon that and crosswalk between the technologies, so we can develop a whole information–management system. There are special certifications that we will be developing that will allow our students to get the training they need specifically in digitalized applications.” The majority of medical records in the U.S. are still on paper. The average doctor appointment takes 13 pages to document, according to a study by GfK Roper. The average paper medical chart weights 1.5 pounds, says the Institute of Medicine. Roughly 195,000 deaths a year are attributed to preventable medical errors, partly because patient information is not readily available to specialists and emergency physicians, according to HealthGrades. An estimated $27 billion has been allocated to help the medical sector move to efficient, cost–saving electronic health–record systems. The money is coming from the 2009 American Recovery and Reinvestment Act. Under the economic stimulus plan, eligible medical providers can receive $44,000 for using electronic health–record systems in their practice. “It’s the wave of the future, change is coming to medical record keeping,” said Dr. Miedema, whose institution offers many programs which result in a two–year degree or certificate in a health–care field. The degree programs include medical–laboratory technician, radiography, veterinary technology, and nursing. Nursing is second only in enrollment to BCC’s general–studies degree. Certificate programs range from medical coder/biller to patient–care assistant and surgical technician. These programs are typically completed in two to three terms. About 25 percent of BCC students are either enrolled in a Health Sciences course of study, or are taking prerequisite work in order to gain admission into a Health Sciences program, said Dr. Miedema. The Health Sciences Institute is playing a role in the training of transitioning aerospace workers. It gets about 30 calls a week from displaced space workers. From those calls, BCC advisers meet with “about 10 transitioning space workers weekly for more in–depth, individual advisement sessions.” These individuals tend to be interested in programs such as medical coder/biller, radiography, and medical– laboratory technician. “In general, we have short–term training programs, not only in health care but also in other areas of study, to help them gain new skills and bolster their resumes,” she said. BCC offers a full slate of services to displaced space workers under its Workforce Training and Development arm. Dr. Miedema said the medical coder/biller program is especially attractive to former aerospace workers. It is one of the few health–related occupations in which there is no direct patient contact. BCC also offers the medical coder/biller instruction as non–college credit, so students can take this training completely online. It is a nine–month program and does not require an externship. $PNNFSDJBM*OEVTUSJBMt$POTUSVDUJPO.BOBHFNFOU %FTJHO#VJME"SDIJUFDUVSBM4FSWJDFTt$&$0.FUBM#VJMEJOH4VQQMJFS Established in 1987 APRIL 11, 2011 Visit BrevardBusinessNews.com for Advertising Information BREVARD BUSINESS NEWS / 19 Good News WE HAVE THE BLUES! Blue Cross and Blue Shield of Florida is accepted at Parrish Medical Center and our affiliates. We now accept BlueChoice (PPO), BlueCare (HMO), BlueOptions (NetworkBlue) and traditional indemnity (PHS) plans. So, if you are covered by Blue Cross and Blue Shield, you’ll have the benefit of being in-network at Parrish Medical Center or our affiliates including Parrish Healthcare Center at Port St. John. That’s good news. For more information about Parrish Medical Center, please visit www.parrishmed.com. H E A L I N G E X P E R I E N C E S F O R E V E R Y O N E A L L T H E T I M E®
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