April 11, 2011 - Brevard Business News

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April 11, 2011 - Brevard Business News
BBN
Vol. 29 No. 15
Brevard
Business
April 11, 2011
News
A Weekly Space Coast Business Magazine
Health Sciences Institute
at BCC looks to expand
its programs, certificates
By Ken Datzman
The health–information management
field is experiencing an explosion of growth,
creating high job demand for individuals
with a strong understanding of technology
and computer software.
It is one of the fastest–growing occupations within one of the fastest–growing
industries, the more than $2 trillion
health–care sector. Federal spending on
health care, according to the Congressional
Budget Office, will double in 10 years.
Employment of medical–records and
health–information technicians, one slice of
the industry, is expected to grow by 20
percent through 2018, says a new report by
the U.S. Bureau and Labor and Statistics,
with an estimated 6,000 new positions
needing to be filled annually.
The federal government’s mandate for
fully operational electronic medical records
is pushing health–care providers and
physician practices of all sizes to update
their systems, which means making
significant investments to achieve this
goal.
“President Obama’s directive is to move
the whole health–care system into digital
media,” said Linda Miedema, associate vice
president of planning and assessment at
Brevard Community College, adding that
the federal government is providing
financial incentives to hospitals and
physician offices to adopt electronic health
records.
Brevard Community College is better
positioning itself in the medical–records
and health–information technology fields
to meet the new demand for training that
is needed to fill these positions.
BCC has long been at the center of
health–care training and continuing
education in the county, going back five
decades with its programs.
The school has produced throngs of
Health Science graduates over the years,
many of whom are employed in a range of
care settings in the region, from hospitals
to laboratories, physician offices, and
nursing facilities. And, during a tight
economy, they continue to find employment
in their field.
Please see BCC, page 19
BBN photo — Adrienne B. Roth
Linda Miedema, who started her career as a nurse, is associate vice president of planning and assessment
at BCC. She says the school’s Health Sciences Institute offers more than 15 degree or certificate programs
targeting the fast–growing health–care industry. BCC is looking to expand its offerings in health–oriented
fields. Dr. Miedema said the college is pursuing a federal grant to begin a cyber–security program, which
would focus on the digitizing of health records. She is at the Melbourne campus.
Northeast to fare better than Sun Belt when doctor shortage hits
Both skeptics and supporters of the
2010 federal health–care overhaul
cautioned that there wouldn’t be enough
doctors to handle the increase in patients
that would come about once health care
becomes more widely available and
Medicaid programs are expanded in 2014.
A new report bears out those concerns.
But the same report, issued by the Center
for Studying Health System Change, also
says Northeastern states are situated
better than most, with more primary care
physicians per capita than states in the
Sun Belt and the Mountain states.
“Medicaid enrollment is expected to
grow by 16 million people by 2019, an
increase of more than 25 percent. Given the
unwillingness of many primary–care
physicians to treat new Medicaid patients,”
the report said, “policymakers and others
are concerned about adequate primary care
capacity to meet the increased demand.”
While Medicaid reimbursement rates —
the money paid to doctors by the state and
Medicaid administrators — will increase,
those higher reimbursements still won’t be
enough to entice doctors in those southern
and western states to take on new patients.
That’s because the reimbursement rates in
states with low numbers of doctors are
already higher than they are in states with
an abundance of doctors.
Washington, D.C., leads the pack with
27.95 doctors per 10,000. Because it is a
city, it is the outlier in the group; the “high
PRESORTED
STANDARD
US POSTAGE
PAID
BREVARD BUSINESS
NEWS, INC.
By Bill Toland
Scripps Howard Service
primary–care physician supply” states
average 16.5 doctors per 10,000.
Mississippi, Utah and Idaho all have
fewer than nine primary–care doctors per
10,000 residents.
Please see Shortage, page 16
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APRIL 11, 2011
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Brevard music teacher wins Yale honor,
Slawson named Distinguished Educator
COCOA — Joani Slawson, Saturn Elementary School
music director, has been named a recipient of the 2011
Yale School of Music Distinguished Music Educator award.
She is one of only 50 music educators from across the
nation selected for her outstanding accomplishments
teaching music in public schools.
Slawson will travel to Yale University in New Haven,
Conn., all expenses paid, to attend the 2011 Symposium on
Music in Schools June 8–10. This year’s symposium will
feature a keynote address by education journalist John
Merrow and a workshop with renowned cellist Yo–Yo Ma
on the value of music education.
Slawson said that music–making is a joyful experience
that heightens awareness and demands shared expression.
“The art of music–making is more than just following
notes. I work with my students to integrate the basics of
music theory, sight–singing and music history. Everything
I do is geared toward making the experience meaningful
and fun. The kids love it — and so do I,” said Slawson.
In addition to being the music director at Saturn
Elementary School in Cocoa, Slawson is also a private
voice teacher and conductor of the nonprofit Brevard
Children’s Chorus.
The Yale Distinguished Music Educator Award is
presented biennially by the Yale School of Music to
participants in the Symposium on Music in Schools.
This year, 330 educators from 45 states were nominated to receive the award. A panel of music professionals
selected 50 teachers, or 15 percent of all nominees. As in
previous years, the Distinguished Music Educators form a
diverse group: they come from 30 different states; teach
vocal as well as instrumental music across myriad genres;
and work at the elementary, middle school, and high–
school levels in urban, rural and suburban school districts.
In addition to her position at Saturn Elementary,
Slawson is committed to The Brevard Children’s Chorus,
an auditioned group of singers in grades 4 through 10
performing choral music. More advanced singers belong to
the organization’s Youth Ensemble.
Begun in 2004, the mission of the Brevard Children’s
Chorus is to teach and “develop musically talented
children who aspire to the highest levels of choral artistry.”
Membership is open to students involved in public, private,
charter and home schools. Rehearsals are held on Thursday nights from 7 to 8:30 at Central Church of Christ, on
the corner of U.S. Highway 1 and Michigan Avenue in
Cocoa. Visit www.BrevardChildrensChorus.org for more
details about the organization.
Marla Weech joins Central Florida News 13
Central Florida News 13 has announced the hiring of
TV journalist Marla Weech. She joined Central Florida’s
24–hour local news and weather channel on March 29.
“Marla has been such an important part of Central Florida
over the years. She is a unique combination of extraordinary talent and strong character which makes her such a
good fit for our viewers,” said Robin Smythe, News 13’s
vice president and general manager. A native Floridian
and graduate of the University of Central Florida, Weech
returns to the anchor desk with more than 20 years
experience as an anchor in Central Florida.
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EDITORIAL
Study finds UF has $8.76 billion economic impact on Florida
By Robert H. Wells
The University of Florida’s economic importance in
Florida has continued to grow in recent years, thanks to an
increase in research grants and rising demand for health–
care services, according to a new study by UF’s Institute of
Food and Agricultural Sciences.
The study found that the university’s total economic
impact on the state for the 2009–2010 fiscal year was $8.76
billion, and total employment impact was more than
100,000 jobs.
UF’s economic impact — as large as the state’s spectator sports industry that includes professional sports teams
and NASCAR — represents the ripple effect of the
university’s statewide presence with research and education centers throughout Florida, UF physician practices
and Shands HealthCare hospitals and programs, and
extension offices in all 67 counties.
The economic impact from health care makes up a large
part of the total and is actually larger than UF operations,
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EDITOR
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OFFICE MANAGER
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Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
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BREVARD BUSINESS NEWS / 4
said Alan Hodges, an extension scientist in the food and
resource economics department and the study’s lead
author. Operations include money spent on personnel,
utilities and supplies.
The economic impact from health–care services
provided by Shands HealthCare and UF physician
outpatient practices was $2.88 billion, and their expenditures were more than $2 billion. The economic impact of
UF operations was $2.34 billion, and its expenditures were
$1.75 billion. “I continue to be astounded by the impacts of
Shands and related health care services,” Hodges said.
“Shands at UF alone is a regionally significant health–care
facility, not just in Florida but for the whole Southeast
U.S.”
The report also examined the impact of spin–off
companies that use technology developed at UF, a growing
area of importance as the university looks to convert lab
results into real–world solutions.
The economic impact of UF spin–off companies, which
often involve biological or medical technology, was $1.43
billion, and their total employment impact was more than
8,000 jobs. These companies are located throughout the
state.
“The commercialization of university research is
fundamental to the broader effort of building an innovation
economy in Florida,” UF President Bernie Machen said.
“By creating jobs and attracting private development, we
are helping turn around an economic crisis that has been
particularly difficult on this state.”
Employment impact includes the university’s direct
employment of more than 40,000 full– and part–time jobs
as well as more than 64,000 additional jobs created
through spending by UF and its related organizations.
These additional jobs include, for example, employees of
restaurants frequented by UF employees and students.
This patronage causes increased demand for food supplies,
utilities and equipment.
Excluding the spin–off companies, UF’s total revenue
impact was $7.3 billion, and its employment impact more
than 98,000 jobs. This was a 14.6 percent increase in the
university’s revenue impact and a nearly 31 percent
increase in employment impact since the 2005–2006 fiscal
year, the last time the university’s economic impact was
calculated. Spin–off companies based on university
research were not included in the 2005–2006 fiscal year
study. Total revenue impact in the first study was $6.39
billion, adjusted for inflation, and total employment impact
was nearly 75,000 jobs.
There were more than 4.7 million visitors to UF in
fiscal year 2009–2010, and they spent about $232.7 million
on goods and services. Revenue for the university was
more than $4.27 billion, and expenditures were more than
$5.83 billion.
UF received $593 million in state appropriations in
fiscal year 2009–2010 and gave the state a nearly $15
return on every dollar it invested in the university. By
comparison, UF’s state appropriation in 2005–2006 was
$665 million.
Economic impacts were derived using IMPLAN
economic modeling software that takes into account
multiplier effects of money circulating through an
economy.
With an enrollment of about 50,000 students, UF is one
of the largest public universities in the U.S.
The study can be found online http://
www.fred.ifas.ufl.edu/economic–impact–analysis/
publications.shtml. For county–by–county information on
UF’s impact, go to www.economicimpact.ufl.edu.
Palm Bay Charter School gets top ranking in the state’s annual survey
The Palm Bay Community Charter School Patriot campus achieved a perfect ranking as a Voluntary Pre–Kindergarten Provider by the Florida Department of Education.
In Palm Bay, only two other providers out of 40 earned this mark, and countywide only 24 out of 194 providers gained
this recognition.
The rankings are released each year after a review by the state to ensure providers meet a set of education standards
ranging from physical health to approaches to learning and motor–development skills for 4–year–olds.
There are currently 36 children enrolled in the school’s VPK program, which began in 2007.
“Our teachers and staff work very hard to achieve the high standards of providing quality early childhood education,”
said Principal David Calvo. “The most important growth and development in the brain happens by the age of 5 and we
want to make sure our children reap all the benefits of pre–kindergarten education.”
VPK legislation was enacted in 2005 creating a program to prepare every 4–year–old in Florida for kindergarten.
For more information, call the school at 409–4500 or visit ww.palmbaycharter.net.
Bid on a seat in UCF EMBA Program, auction to help the Boys & Girls Clubs
Guests at the “Celebrate The Children 2011” dinner and auction on Friday, April 15, have an opportunity to further
their education, improve their career and improve the lives of children at the same time. The event will be held at the
Orlando World Center Marriott. As part of the silent auction, guests can bid on a seat in the Executive MBA Program at
the University of Central Florida and begin taking classes this fall. The total value of this auction item is $47,000, and
minimum bidding begins at $22,000. All proceeds benefit Boys & Girls Clubs of Central Florida and the 12,000 children
served each year. The UCF EMBA Program is designed with middle– and senior–level executives in mind. The 20–
month program allows participants to continue their full–time careers while earning a fully accredited MBA degree and
prepares executives and managers for the challenges they will face as they work and advance in their careers. Detailed
information on the program can be obtained from the EMBA website at http://web.bus.ucf.edu/executive_education or by
calling 407–UCF–EMBA. More details on the event can be found at www.bgccf.org.
Call Adrienne Roth at 321-951-7777 for Advertising Information
APRIL 11, 2011
BBN
DIGEST
Florida Tech selected to participate
in Chevrolet Campus promo program
Florida Institute of Technology students are getting
hands–on experience in real–world marketing as one of a
select group of schools participating in the Chevrolet
Campus Promotions program.
Students in the Nathan M. Bisk College of Business
marketing principles class have created an in–class
working marketing agency, Panther Promotions, responsible for researching, implementing and evaluating an
integrated marketing campaign.
The campaign is aimed at increasing awareness of the
Camaro, Equinox and the new 2011 Cruze, among the
Generation Y target market.
All of the competing colleges will vie for performance
awards at key milestones during the term.
This spring, the students are creating a fully functioning marketing agency to launch an integrated–marketing
campaign for their client, Chevrolet. Students are using
research surveys to learn more about their target market.
After they analyze their findings, they will create and
implement their strategy for reaching the target market
while achieving the client’s goals.
Students receive a $3,000 budget to help bring their
plans to life. At the end of the term, students will do post–
research to measure their success and give a formal
presentation to the client, summarizing their campaign
and results.
“The opportunity to gain hands–on experience with a
name brand company such as Chevrolet is an honor and a
privilege,” said student participant Michael Blackiston.
“Chevrolet has added a competitive spin to the campaign by allowing the schools involved to compete for
various milestone achievements throughout the term. This
is like competing for a higher position in the business
world; it’s the aspect of the campaign I value the most
because it will give me an edge when I enter the work force
in the near future,” he added.
The team’s support organization, EdVenture Partners,
is dedicated to developing innovative industry–education
partnership programs. The objective of such programs is to
provide “hands–on” real–world experience to students
while providing marketing solutions and facilitating
recruitment at colleges and universities for clients.
EdVenture Partners has designed and managed
programs at more than 1,000 campuses in North America
and internationally. More information is at
www.edventurepartners.com.
Tech’s Panther Promotions will host “Fun in the Sun”
from 11 a.m. to 3 p.m. on April 12 in Panther Plaza on the
Melbourne campus. For more information about this
Florida Tech project, contact Blackiston at (443) 480–2181.
Florida Tech promotes five faculty members
Florida Institute of Technology in Melbourne has
promoted three faculty members to the position of
professor and two to associate professor. Faculty promotions occur annually, in March or April. Promoted to the
position of professor are Ugur Abdulla, mathematical
sciences; Manolis Tomadakis, chemical engineering; and
Michael Workman, business. Promoted to the position of
associate professor are Erin Richard, psychology; and
Stephen Wood, marine and environmental systems.
APRIL 11, 2011
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DIGEST
Warrants obtained through Skype help
increase local police officers’ efficiency
PALM BAY — In the virtual world of social networking,
self–made Internet broadcasting and two–way video
conferencing, law–enforcement officers are now applying
this technology to protect the public from impaired drivers
and other dangerous criminals.
Drug–recognition expert Cpl. Darin Morgan developed
a process working with a local judge to use Skype to obtain
blood–search warrants in cases involving impaired drivers.
The concept is meant to expedite the process of obtaining
critical evidence in a more timely and efficient manner.
“When it comes to impairment, time is of the essence,”
Morgan said. “The goal is to get the most accurate capture
of evidence closest to the time of the incident and our
experience using Skype helps us do that.” Morgan worked
with Judge David Silverman and prosecutors with the
State Attorney’s Office to create a process by which blood–
search warrants and arrest warrants could be obtained
electronically with the use of Skype.
Morgan purchased a webcam for use in his patrol car.
When the officer has probable cause to obtain blood from
an individual suspected of impaired driving, the officer
contacts the judge by cellphone and then e–mails the
appropriate documents including the affidavit with a
digital signature within the document.
Once the documents are delivered, the officer and the
judge connect via Skype for official testimony. If the judge
determines sufficient evidence exists, he will sign the
warrant and deliver it back to the officer electronically.
The process takes an average of less than 30 minutes,
Morgan said, in comparison to several hours it would have
taken using traditional means.
The same process can be used to obtain arrest warrants
for suspects involved in other criminal activity. “It’s like a
virtual office and courtroom,” Morgan added. “If an officer
can stay within his patrol zone instead of having to drive to
the courthouse or the judge’s house to obtain the warrant,
it saves time and increases the officers ability to protect
the public.”
In 2008, according to the National Highway Traffic
Safety Administration, 875 people were killed in Florida in
accidents where at least one driver had a blood alcohol
content of .08 percent or above.
Another NHTSA study found that in 2009, among
fatally injured drivers, 18 percent tested positive for at
least one illegal, prescription or over–the–counter drug.
“Drug impaired driving is clearly on the rise and getting
blood evidence quickly is critical,” Morgan said. “The
quicker we can remove these dangerous drivers from our
roadways, the safer we will be.”
The Palm Bay Police Department continues to work
with the court system in Brevard County in order to
establish an overall procedure that can be used by other
law–enforcement agencies.
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Sebastian Chamber to host tournament
Sebastian River Area Chamber of Commerce will host
its 20th annual Golf Tournament May 7 at the Sebastian
Municipal Golf Course. The event begins at 7:45 a.m. with
a shotgun start, followed by lunch and an awards presentation at Eagles Nest. To register for the tournament, call
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DIGEST
Foundation seeks items for garage sale
Planning has begun for the fifth annual “Turning the
Tide against Cancer” Garage Sale, with all proceeds
benefiting Space Coast Cancer Foundation. The event is
May 21 in Titusville. Space Coast Cancer Foundation is
collecting donated items to sell in support of cancer
patients and their caregivers in the community. Donated
items could include furniture, TVs, household appliances,
sports equipment, clean clothing, shoes, working toys,
bicycles, jewelry and cars. If you are interested in donating
items for the sale, call Shannon at 268–4200, extension
3500. The Space Coast Cancer Foundation is a charitable
organization that was established in May 2006. The
foundation provides direct financial assistance to help pay
for pain medication, anti–nausea medication and utilities
for needy area cancer patients. In addition, the board of
directors supports local oncology education and research.
The foundation has available 10 $200 educational
scholarships for oncology nurses at hospitals in the county.
The foundation board members are Dr. Richard Levine,
Linda Bradley, Tina Norman, Eddie Norman, Harry
Jones, Melissa Flammio Clark, Nancy Payne and Steven
Maklansky.
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Titusville Chamber plans trip to China
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The Titusville Area Chamber of Commerce is planning
an “Experience China” trip to Beijing, Shanghai, Suzhou
and Hangzhou. The travel dates are Oct. 29 to Nov. 6. The
package costs $2,011 per person. There will be a pre–tour
briefing for interested parties at 5:30 p.m. on April 7 at
Dixie Crossroads Seafood Restaurant in Titusville.
International tour operators will answer questions and
provide details of the trip. Visit www.titusville.org for more
information on the offering.
Adult Flag Football League forming
Brevard County Parks and Recreation is accepting
registrations for an Adult Flag Football League at Palm
Bay Regional Park, 675 Championship Circle NW. League
games are scheduled to be played on Wednesday evenings.
The fee is $485 per team, which includes a 10–game
regular season with a double–elimination playoff tournament. For more information, call Parks and Recreation at
255–4400 or Troy Cox at 302–1705.
County libraries offer notary services
Because of the increasing demand, Brevard will now
offer notary services at all public libraries throughout the
county. The charge for witnessing signatures on documents is $2 per seal; the service is available to both
patrons and visitors. A library card is not required. To use
the service, inquire at the library’s reference desk. Notary
services are expected to generate nearly $100,000 to help
fund library budgets.
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The Central Brevard Chapter of the International
Association of Administrative Professionals will meet at
5:30 p.m. on Tuesday, April 12, at the Courtyard by
Marriott in Cocoa Beach. The address is 3425 N. Atlantic
Ave. The guest speaker will be Stephanie Horning, who
will present “Social Media and Networking.” Guests are
welcome to attend the meeting. To make a reservation,
visit www.iaapcentralbrevard.homestead.com. Chapter
meetings are scheduled the second Tuesday of the month.
APRIL 11, 2011
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DIGEST
Rain–barrel workshop offered
Residents who are interested in putting rainwater to
use in their landscapes and gardens will have the opportunity to create their own rain barrels at a workshop on
Thursday, April 14, in Melbourne Beach. The workshop, to
be held from 1 to 3 p.m. at the Barrier Island Sanctuary
Education and Management Center, will allow participants to learn about the benefits of collecting rain while
enjoying hands–on construction of 55–gallon rain barrels.
The workshop is sponsored by Brevard County Natural
Resources Management Office, University of Central
Florida Stormwater Academy, University of Florida
Cooperative Extension, and Community Matters Inc. The
rain–barrel kit is $45, paid by cash or check at the door the
day of the program. To register for the workshop, call
Elizabeth Melvin at 633–2016, extension 56721, or send an
e–mail message to [email protected]
Webster to host information session
Webster University in Melbourne will host an information session at 5:30 p.m. on Thursday, April 14, for
individuals interested in pursuing a master’s degree in
computer science/distributed systems. Webster’s campus is
at 1775 W. Hibiscus Blvd., at the north entrance to
Melbourne Square Mall. Classes will begin at the end of
May and meet one night a week. Monte Hancock, the
mentor for the program, will lead the one–hour information session. Anyone planning on attending should RSVP
to 956–6700, or send an e–mail message to
[email protected]
Open house at Rotary Park Nature Center
The Brevard County Parks and Recreation will host an
open house from 10 a.m. to 2 p.m. on Saturday, April 16, at
the Rotary Park Nature Center, 1899 S. Courtenay
Parkway, in Merritt Island. The open house will feature
crafts for children, educational programs, and music
performances by local students. The Rotary Park Education Theater will host live animal presentations. Jungle
Jim will provide an alligator presentation at 10:30 a.m.
and a snake presentation at 12:30 p.m. Susan Boorse will
present an owl program featuring Rotary Nature Center’s
eastern screech owl “Dora” at 11 a.m. Local music students
will perform at 1 p.m. Contact the Rotary Park Nature
Center at 455–1385 for more information.
Easter activities for children scheduled
Brevard County Parks and Recreation is offering Easter
activities in North Brevard on April 16 and April 23. There
will be two egg hunts at Fay Park, 6315 Depot Road in
Port St. John, on April 16. Children ages 3 to 5 years will
hunt eggs at 5 p.m. Children ages 6 through 12 years
should bring a flashlight for the egg hunt starting at
8:15 p.m. The fee for these egg hunts is $2 per child and
participants should bring their own egg carriers. Call
633–1904 for more information on these activities.
“Breakfast with the Easter Bunny,” for children 6 years of
age and under, will be held at 9 a.m. on April 23 at
Sandrift Community Center, 585 N Singleton Ave., in
Titusville. Participants should bring their own egg carrier
and camera. Children must be accompanied by an adult
and this activity is limited to the first 100 registrants.
Tickets are $2 for adults and $3 for children. Registration
is required at Sandrift Community Center. Call 264–5037
for more information on these events.
APRIL 11, 2011
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BBN
BUSINESS
Dick Baumbach, Brevard PR pioneer, returns to the area with
Baumbach & Fisher Communications venture — firm’s partners
include Linda Angelo; plans to open offices in select markets
By Ken Datzman
VIERA — Nearly three decades ago, former
newspaperman Dick Baumbach opened a public–
relations agency in Brevard County, which at the
time was considered a bold venture in the scope of
entrepreneurial startups for this region.
The county had around 319,000 residents and its
population was growing by three to four percent a
year. The business market was in an early stage of
development on the Space Coast. There was no
Viera–Suntree–Baytree community. The 72–mile–
long county was dotted with mom–and–pop
operations.
Public relations was still foreign to many
businessowners in this area decades ago. But that
was to change with the 1984 opening of Baumbach
& Fisher, a firm that pioneered the way in Brevard
offering public relations and affiliated services to
businesses and organizations.
“The economy was sour, I recall. We probably
should not have opened at that time, but we went on
to build the business into a success,” said
Baumbach, who has enjoyed a long career in
journalism and public relations and once worked as
the deputy press secretary to Tennessee Gov. Lamar
Alexander.
Baumbach, the founding president of the Space
Coast Chapter of the Florida Public Relations
Association, ran his agency in Brevard for more
than a decade before relocating to the Orlando area.
“I went on to other things.”
Now, he’s back in the local market with the
launch of Baumbach & Fisher Communications
LLC. The firm’s headquarters are in the Imperial
Plaza office complex on North Wickham Road in
Melbourne.
“We felt like it was the right time to come back
on the scene,” he said. “A number of people locally
and out of the area contacted us about doing public
relations. They too thought it was the right time to
re–enter this market. And we are getting a warm
welcome. Clients have retained us. It’s been so
rewarding to me to reintroduce myself to old friends
and meet new people in the community,” said
Baumbach, who relocated to Brevard with his wife
Diane.
The three managing partners of the firm, which
opened six months ago, are Baumbach, Linda
Angelo, and Peter Oprysko, who runs Baumbach &
Fisher Communcations’ office in New York.
Angelo founded and operated LAA Communications in Brevard for the last 16 years. The PR,
advertising, and marketing firm served clients in a
range of markets. Angelo said she was eager to join
BREVARD BUSINESS NEWS / 10
forces with a larger marketing and PR agency.
“Dick (Baumbach) called me last fall and we had
a conversation. He told me he was thinking about
reopening Baumbach & Fisher in Brevard and
asked if I would be interested in joining him in the
venture with Peter (Oprysko),” Angelo said.
She added, “Interestingly, I was actually at the
crossroads of my career at that time. I’ve had
wonderful clients and they have supported me all
these years, but I thought this was a great opportunity to become part of a larger organization. Dick
and Peter I think the world of. We work well
together. I am thrilled to be partners with them.”
Oprysko has more than 20 years experience in
sales and marketing. Before joining Baumbach &
Fisher, he worked in corporate business. One of his
areas of expertise is “building brand integrity.”
Their firm offers a full slate of services, including
image branding, public relations, advertising,
graphic design and media relations.
Baumbach, who won the Associated Press
“Meritorious Service Award” for his coverage of
Hurricane Agnes (1972), said he kept the late
Fisher’s name on the new company “in his honor.”
Baumbach, who was the director of public
relations for Florida Institute of Technology in
Melbourne decades ago and once worked as the
aerospace editor for Gannett Co., met Dick Fisher at
a social event in the county. The two became
business partners.
Fisher had retired as the senior vice president of
corporate relations for American Airlines Inc., a
subsidiary of AMR Corp., and was living in Vero
Beach.
At the social gathering, the two struck up a
conversation, Baumbach said. “Dick said there was
a need for a PR firm in Brevard County.” He asked
Baumbach his opinion on the subject. Baumbach
answered Fisher with an unequivocal “no.” Fisher
fired back, ‘Yes there is a need.’ We talked about it,
met with people, and opened Baumbach & Fisher.”
Fisher told Baumbach he had an uncommon
name and that it would help the firm standout in
the market and play a role in the local branding of
the business. “He kept telling me he recognized my
name, had seen it somewhere,” said Baumbach, who
founded and served as vice president and general
manager of Journal Newspapers in Nashville.
One day, Fisher asked Baumbach if he had ever
written a letter to American Airlines, which
Baumbach did as youngster. “I wrote the chairman
of the board of American Airlines saying I wanted to
fly on one of their planes. It was Dick Fisher who
wrote back to me on behalf of the board chairman.
What a small world,” Baumbach said.
Their business grew with the county, gaining a
BBN photo — Adrienne B. Roth
Linda Angelo, who ran LAA Communications for the last 16 years, has joined
Dick Baumbach as a managing partner in Baumbach & Fisher Communications
LLC. Baumbach opened Baumbach & Fisher, a PR firm, in 1984 in Brevard. He
led it for 11 years before moving to Orlando. He reopened the business last
October. Their office is based at Imperial Plaza in Melbourne.
client base that included Wuesthoff Health System, Florida Pharmacy
Association, MIMA, Harris Corp., Brandon Properties, Wendy’s
International, Computer Science Innovations, College of Boca Raton,
Travelmax, British Telecom, and Florida Tech.
One of the first professionals Baumbach & Fisher hired was Angelo.
“I moved to Florida in 1986 and went to work for Baumbach & Fisher.
Those were some pretty exciting times working in the PR business. I
was with the firm 1986 to 1994,” she said.
Angelo then started her own agency, LLA Communications in
Melbourne. “I love PR. I love marketing. I love graphic deesign. It’s my
life. When I ran my business, I often worked even on weekends. But I
really didn’t think of it as work, but more as a great enjoyment in life.
And now with Baumbach & Fisher Communications, I will be giving
our clients the same kind of attention to detail that I have given LAA
clients over the past 16 years,” Angelo said.
In addition to its New York office, Baumbach & Fisher Communications is working to establish a number of satellite locations, including
Denver, Baumbach said.
“We’re also in discussions with people in Hawaii and Guam to open
offices under Baumbach & Fisher Communications. We are starting to
roll this out in select markets.”
Call Adrienne Roth at 321-951-7777 for Advertising Information
APRIL 11, 2011
BBN
BUSINESS
Businesswoman Cindy Wooten expands customer–service driven
Twin Rivers Insurance — the agency diversifies with addition of a
full commercial department; slices construction–market niche
By Ken Datzman
Cindy Wooten, president and owner of employee–
benefits firm Twin Rivers Insurance Inc., has
expanded her independent agency into the commercial market as the company diversifies its business
in an era of health–care reform.
March marked the one–year anniversary of the
Patient Protection and Affordable Care Act passed
by Congress and signed by President Obama.
Pieces of the far–reaching legislation have just
begun to filter into the health–care industry. It is
still unclear what the long–term impact of reform
will be on businesses. And Wooten is not waiting
around to see.
Last June, after she became the sole owner of
Twin Rivers Insurance, in a planned transition, her
first move was to guide the agency into the commercial sector so it could further serve customers’ needs
in the areas of workers’ compensation, property,
liability, and other lines.
“At this point, I don’t think anyone really knows
how health–care reform is going to play out,” said
Wooten, whose Melbourne firm started in 1998
marketing health–insurance and life–insurance
products in the region.
“So we made a decision to diversify our agency.
We have recruited the people and developed a fully
staffed commercial department. Now, in addition to
offering the employee–benefits piece, we also provide
a full line of commercial products, including workers’
compensation, property insurance, and liability. It
has been a successful launch,” she added.
Commercial–insurance specialists at Twin Rivers
include Brian Sullivan and Matt Constantino. Both
agents are account executives. Constantino has a
construction background. “When Matt talks to
general contractors, he knows their world. The
construction market is a niche we are honing. We’re
positioning the company for the future,” she said.
The non–residential construction market is
slowly making advances, based on the Associated
Builders and Contractors’ Construction Backlog
Indicator for the fourth quarter of 2010. It was up
1.4 percent over the previous quarter.
Wooten has been able to expand her business and
build a seven–person staff by solidly growing the
agency’s personal lines of insurance over the last
decade.
Twin Rivers is one of roughly 37,500 independent
insurance agencies in America. The independent
system is very dynamic, particularly among smaller
agencies. About 4,000 new agencies were founded in
2008, 2009, and 2010, according to the Independent
Insurance Agents and Brokers of America. And a
APRIL 11, 2011
growing number of these new agencies, as well as
established independent insurance offices, are
owned by women.
Twin Rivers markets a number of insurance
brands, including AFLAC, Health First Health
Plans, Aetna, and Blue Cross Blue Shield. Health
First is one of its largest carriers, she said.
Twin Rivers is also one of a select number of
independent agencies that sell AFLAC products.
“Typically, AFLAC has its own agents handling its
own products. This helps set us apart in the market
as an independent agency.”
Wooten’s office has built relationships with
businesses of all sizes in the region and beyond. “Our
smallest account is two people and the largest is
more than 700 people.”
She started the business in 1998 with customer
service as its mission.
“The message I want to send to people is that we
specialize in customer service,” said Wooten, who
worked for industry giant Prudential and other
businesses before becoming an agency entrepreneur.
“In a way, we are really a company’s extended HR
department.”
Wooten said agents of Twin Rivers Insurance,
whose office is at 306 E. New Haven Ave., in
downtown Melbourne, visit their clients once a
month at their place of business to keep in touch and
up to date on any changes or new regulations.
When one of their clients hires a new employee,
“we are there conducting a benefits meeting, going
over all the benefits for the new hire, processing the
paperwork and taking care of everything as it
pertains to their policies,” she said. “A business
operator does not have the time to do this. They have
their hands full just running their business day–to–
day. This is our area of expertise. It helps take stress
off the businessowner.”
Annually, Twin Rivers Insurance holds “open–
enrollment meetings.” Open enrollment refers to the
period of time during which all members of a group
health–insurance plan have the opportunity to
enroll in certain benefit programs.
Wooten says in her industry, commendable
customer service can be the differentiator and set an
agency off in the market.
“It’s pretty much a level playing field in our
industry. All things being equal, we are working
with the same information. The pricing structure is
the same. Every agent makes generally the same
amount of commission for a particular product sale.”
Wooten adds, “So it comes down to, ‘What can
you do for the client?’ We are a service–driven
business. We strive every day to fulfill our service
mission. We are proud of our service record. When
clients call us, we respond, we get things resolved.”
BBN photo — Adrienne B. Roth
Cindy Wooten is sole owner of Twin Rivers Insurance Inc. in downtown
Melbourne, a business she helped start in 1998. The agency has added a full
commercial department, complementing its employee–benefits business. Team
members include, from left: Edie Maxwell, Leandra Lassiter, Cindy Wooten, Kim
Harper, Brian Sullivan, Matt Constantino, and Holly Gallant.
Entrepreneurship runs in the family. Her husband, businessman
Jay Wooten, is president and founder of Visual Dynamics Inc., an
Apple Specialist in Indian Harbour Beach that is expanding with a
second retail store at The Avenue Viera.
The Twin Rivers Insurance office is equipped with Macintosh
computers, which are sold at Visual Dynamics. “We run our entire
business on Macs,” said Cindy Wooten. “We certainly embrace Mac
products in our office.”
“Jay has been an invaluable resource to me in business. He has
been the sole owner and operator of his business for 22 years. In that
regard, he has 10 years on me.”
Cindy Wooten said they do not sit around the dinner table and talk
about business every night. “But there are times when we exchange
ideas and discuss business strategies.”
Though they both work long hours, she said business ownership is
very rewarding. “I don’t think we would have it any other way. We both
enjoy being entrepreneurs.”
At the start of the every year, they “re–energize themselves” by
taking a skiing vacation, she said.
Cindy Wooten said sales at her agency have been “steady” and she
is looking forward to another good year of forging business relationships with customers.
Visit BrevardBusinessNews.com for Advertising Information
BREVARD BUSINESS NEWS / 11
BBN
DIGEST
Central Florida Global Economic Forum
set, experts to make key presentations
CCI
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ORLANDO — Leading figures in the world of global
economics will discuss international competition and
economic development during a public forum on Tuesday,
April 12, at the University of Central Florida.
“Central Florida Global Economic Forum 2011:
Redefining Competition in the 21st Century” will take
place in the Key West Ballroom of the Student Union from
9 a.m. to noon. The event is organized by the UCF Global
Perspectives Office in partnership with the Global
Connections Foundation. Registration and breakfast will
begin at 8:30 a.m. The forum is open to the community.
The registration fee is $25.
Alex Counts, president and CEO of the Grameen
Foundation, will give the opening keynote address.
Counts founded the Grameen Foundation and became
its CEO in 1997 after working in microfinance and poverty
reduction for 10 years. The nonprofit organization is
focused on enabling the poor to escape poverty through the
use of microfinance and technology.
Counts became dedicated to poverty eradication while
serving as a Fulbright scholar in Bangladesh. A published
author, his work has been featured in “The Washington
Post,” “International Herald Tribune” and “The Christian
Science Monitor.”
Parag Khanna, a leading geo–strategist and senior
research fellow at the New America Foundation, will give
the closing keynote presentation, which will focus on the
21st century’s emerging geopolitical marketplace, led by
the United States, China and Europe.
Khanna, the author of two best–selling books, has been
named one of Esquire’s “75 Most Influential People of the
21st Century” and was one of 15 individuals featured in
“Wired” magazine’s “Smart List.”
In 2007, he was a senior geopolitical adviser to U.S.
Special Operations Forces in Iraq and Afghanistan. From
2000 to 2002, he worked at the World Economic Forum in
Geneva.
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Call Adrienne Roth at 321-951-7777 for Advertising Information
Space Coast Cancer Center in Titusville has hired
Debbie Kidd as manager of administrative services. She
will work closely with “department managers, the executive director and physicians to develop and support the
mission of Space Coast Cancer Center.” Kidd previously
was employed by Cancer Centers of Florida, where she led
the administrative development and management of
operations in the clinics as well as their newly established
business office. Kidd has worked in health–care management for 28 years. “I am truly honored to have been
selected for this role at Space Coast Cancer Center,” Kidd
said. “I look forward to being a member of the leadership
team as we further develop and implement the administrative operations of the practice, taking Space Coast
Cancer Center to a new level in innovation and leadership.” Serving the residents of Brevard since 1983, Space
Coast Cancer Center, an affiliate of Tampa–based Moffitt
Cancer Center, is a hematology/oncology practice with
locations in Titusville, Merritt Island, Rockledge and
Cocoa. The practice will open an office in Viera in June.
Visit www.spacecoastcancer.com for more information
about its services.
APRIL 11, 2011
BBN
DIGEST
New training for manufacturers now
available, session scheduled for April 28
Area firms Hoyman Dobson CPAs and PNC Bank are
joining forces for a training session for local manufacturers.
The two organizations will present a session titled
“What Banks Look at: The Nuts and Bolts of Increasing
Manufacturers’ Chances to Obtain Financing,” from 8 to 10
a.m. on April 28 at the Holiday Inn Melbourne–Viera.
This free training event will also include a continental
breakfast and a question–and–answer session, as well as
networking opportunities.
“Our goal is to provide a value–added, packed training
session,” said Barbara Oswalt, tax and business–valuation
director with Hoyman Dobson.
“Between myself and the team at PNC Bank, we will
talk about how manufacturers can position themselves for
credit success, how to leverage their existing CPA and
banker relationships to gain a financial edge, and the
financial ‘dos and don’ts’ when it comes to managing a
manufacturing business. I will also dive into more tax and
accounting aspects of increasing a manufacturer’s chances
to obtain a business loan,” she added.
To register for this training event, contact Aliona Groh
at 426–3008 or send an e–mail message to
[email protected]
Hoyman Dobson was founded in 1964 and is a member
of CPAmerica, one of the world’s largest networks of
independent CPA and consulting firms.
The firm’s services include tax planning and compliance, succession planning, estate and trust administration,
business valuations, and consulting on mergers and
acquisitions. In addition, Hoyman Dobson provides audit
services, payroll–tax compliance, QuickBooks consulting,
litigation support and has expertise in other areas as well.
The firm’s niche industries include government
contracting, manufacturing and distribution, construction,
and health care. Another area of expertise includes wealth
management and employee 401(k) plan administration
services, which are provided by its affiliated firm, CPA
Wealth Management Services (www.cpawms.com). For
additional information about its services, visit
www.hoyman.com or call 255–0088.
The PNC Financial Services Group (NYSE:PNC) is one
of the nation’s largest financial–services companies with
assets of $264 billion. The PNC Financial Services Group
has been recognized nationally and regionally for its
accomplishments and successes as a diversified financial
services firm. For more information, visit www.pnc.com.
Bambach & Fisher
new ad emailed
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Parks and Recreation seeks instructors
Barbara Wall
new ad emailed
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Brevard County Parks and Recreation is accepting
applications for instructors to teach gymnastics, hip–hop,
and dance to children at parks and community centers.
Applications are also being accepted for instructors for
adult fitness or educational classes. Interested instructors
may obtain applications at any of the community centers
or at the office located at 1515 Sarno Road in Melbourne.
The community center locations accepting applications are
Viera Regional Community Center, Rodes Park Community Center in West Melbourne, Ted Whitlock Community
Center inside Palm Bay Regional Park, South Beach
Community Center, and South Mainland Community
Center in Micco. Call 255–4400 for further information.
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APRIL 11, 2011
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BREVARD BUSINESS NEWS / 13
BBN
DIGEST
Brevard Workforce’s Virtual Job Fair to open April 15;
many businesses in the region to post their positions
ROCKLEDGE — Brevard Workforce is holding a Virtual Job Fair starting on Monday,
April 11, and continuing through Friday, April 15.
Conducted solely online at www.virtualjobfairfl.com, the Virtual Job Fair will feature
dozens of businesses looking for potential employees for positions ranging from entry level
to professional.
Job–seekers can begin to register at 12:01 a.m. on April 11 at www.virtualjobfairfl.com
and will have 24–hour access to the fair. There is no cost for job–seekers to participate in
the fair.
Brevard Workforce has “conducted several successful Virtual Job Fairs, with dozens of
employers from practically every industry in attendance.” During the previous Virtual Job
Fair in November 2010, 47 employers participated.
The Virtual Job Fair is easy to navigate. From the privacy and convenience of a
computer with Internet access, job–seekers simply log on, review a wide variety of job
listings and upload their resumes. No waiting in lines or using precious gasoline driving
around.
“Now more than ever Brevard’s job–seekers need options for finding employment,” said
Linda Rice, Brevard Workforce president. “The Virtual Job Fair is just one of the ways
Brevard Workforce is working to help overcome the challenges of finding during these
times. We hope all those in Brevard seeking jobs will take advantage of this opportunity.”
Call 504–7600 or visit www.brevardworkforce.com for more information.
Festival
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page 12
Junior League event set for Merritt Island
The Junior League of Central and North Brevard and World of Beer will present an
International and Domestic Beer–Tasting and Food Pairings event from 7 to 10 p.m. on
Saturday, April 16, at 105 McLeod St., in Merritt Island. The ticket price is $35 and
includes entry in a drawing for a seven–day Interval International vacation stay (excluding transportation). For further information about the event, send an e–mail message to
[email protected], or call Dawn Stuckey at 544–0079.
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Annual ‘Taste of Space Coast’ in Cape Canaveral
The Florida Restaurant and Lodging Association’s Space Coast Chapter will host its
third annual “Taste of the Space Coast” from 4 to 7 p.m. on Thursday, April 21, adjacent to
the new Cove Market Place, in Cape Canaveral. The Cove is between Fishlips Waterfront
Bar and Rusty’s Seafood and Oyster Bar. The community celebration will feature food
from more than 30 Brevard restaurants. Tickets are $10 and may be purchased on
location the day of the event. A portion of the entry proceeds will be donated to the
Brevard County School’s Pro–Start Culinary and Hospitality Program. ProStart introduces high–school students to careers in foodservice and teaches the basic skills and
knowledge they need for success in the industry. ProStart provides on–the–job training
and experience, coupled with a comprehensive curriculum. For more information about
this event, contact Joanna Kemp at 223–4003 or Louie Morehead at 385–9600.
Interpretive canoe trips offered in Cocoa Beach
Undergraduate and Graduate degree programs in
Aviation, Aerospace,
Embry
Business,
and Riddle
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BREVARD BUSINESS NEWS / 14
Brevard County Parks and Recreation will conduct interpretive canoe trips in the
Thousand Islands on April 22 and May 20, meeting at 9:30 a.m. at Ramp Road Park, 599
Ramp Road, in Cocoa Beach. This two–hour trip is an “easy paddle that will give participants the opportunity to learn more about the wildlife and environment that surrounds
Cocoa Beach.” The cost is $10 per person and registration is required. Contact Rotary
Park Nature Center at 455–1385 to register or for more information.
‘Art on the Park’ at Riverwalk Nature Center
Brevard County Parks and Recreation will present the sixth annual “Art on the Park”
contest on Friday, April 22, from 10 a.m. to 1 p.m. at Riverwalk Nature Center, 5355 U.S.
Highway 1, in Rockledge. This environmentally themed sidewalk chalk–art contest is
open to youth in grades K–12 and is limited to 30 registrants. The 2011 theme is “People
and the Indian River Lagoon.” There is no fee to enter and prizes will be awarded to the
judges’ top choices in each age group: Elementary, Middle School and High School. One
award will be given for People’s Choice, which will be determined by popular vote of the
attending public. For additional information or to register, contact Riverwalk Nature
Center at [email protected] or call 433–4490. The registration form is also
available at www.brevardparks.com.
Call Adrienne Roth at 321-951-7777 for Advertising Information
APRIL 11, 2011
BBN
DIGEST
Space Coast Early Intervention to host ‘Cycle Jam
for the Kids’ fund–raising event at Florida Tech
Space Coast Early Intervention Center will host its second annual “Cycle Jam for the
Kids,” presented by JD Bowen Financial Group, on Sunday, April 17, at Florida Tech in
Melbourne.
The event is a bicycle ride through scenic Brevard County. Registration starts at 6 a.m.
Riders may choose from four distances: English Century (100 mile), Metric Century (62
mile), Third Century (33 mile) and a Family Fun (10 mile), with six stops along the way
serving food and drinks.
The cost to enter is $40 per person before April 17 and $45 on ride day. An after–ride
“jam” will take place from 11 a.m. to 3 p.m. at Florida Tech’s Crawford Greene. The
program includes food and entertainment. There will be a children’s play area, too.
Event sponsors include Climatic Refrigeration and Air Conditioning, Rockwell Collins,
Health First Health Plans, Running Zone, Nash and Kromash, Crane Private Wealth
Management, Florida Today, and Revolutions Cyclery. The corporate sponsor is Harris
Corp.
Space Coast Early Intervention is seeking Cycle Jam riders and volunteers. Riders can
register at www.firstgiving.com/sceic. Riders have the opportunity to fund–raise this year,
with incentive prizes for the top producers. Volunteers can e–mail [email protected] or
call 729–6858 for more information.
Community center to host ‘Day of Fun and Dance’
The first “Day of Fun and Dance” will be held from 3 to 7 p.m. on Saturday, April 23, at
Walter Butler Community Center. This family–friendly event will include a “praise–dance
competition,” Easter–egg hunt and pot–luck supper. It is free to attend and co–sponsored
by Victory Worship Center and The North Cocoa Civic League. The community center is
at the Bernice G. Jackson Park, 4201 N. U.S. Highway 1, in Cocoa. Call Clifford Lett at
433–4448 for details on this event sponsored by Brevard County Parks and Recreation.
Bob Ross painting class offered at Riverwalk
Certified instructor Barry Traxler will offer a Bob Ross painting class on Wednesday,
April 27, from 1 to 4 p.m. at Riverwalk Nature Center, 5355 U.S. Highway 1 in Rockledge.
The fee is $40 and includes all materials. The Bob Ross Wet–on–Wet Technique allows
students to leave “every class with a complete, ready–to–frame painting.” The late Ross
was host of the public television series “The Joy of Painting,” which ran from 1983 to 1995
and still appears in reruns in many broadcast areas. Contact Riverwalk Nature Center at
[email protected] or call 433–4490 to reserve a space for the class.
Training Seminar for Manufacturers
What Banks Look at: the Nuts and Bolts of Increasing
Manufacturers’ Chances to Obtain Financing
Thursday, April 28
8:00 am to 10:00 am
Holiday Inn, Melbourne Viera
Hoyman Dobson
Topics will include:
· How manufacturers can position themselves for credit
success.
new ad emailed
· Financial Dos and Don’ts in managing a manufacturing
business.
FULL COLOR
· Tax and accounting aspects of increasing manufacturers’
chances to obtain business loans.
To register for this training event contact Aliona Groh at
321-426-3008 or via email at [email protected]
This free training seminar includes continental breakfast,
Q&A session, and networking opportunities.
Coastal
Health Systems of Brevard
Potters Guild invites artists to take part in event
APRIL 11, 2011
Coastal
Coastal
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s the county’s exclusive provider of non-emergency
ambulance services, Coastal Health Systems of
Brevard makes important connections every day
for the citizens of our community. Since 1988, its staff of
trained professionals has safely transported thousands of
patients to and from their healthcare providers, playing a key role
in Brevard’s medical transportation system.
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NANA’s House fund–raiser May 14 at area hotel
NANA’s House, a nonprofit home for Neglected, Abused, Needy or Abandoned Children, will host its fourth annual fund–raiser, “A Promise for the Future,” from 6:30 to
10:30 on Saturday, May 14, at the Crowne Plaza Hotel Melbourne Oceanfront, 2605 North
Highway A1A, in Indialantic. Funds from the dinner, dance and silent auction will
support NANA’s House. The organization does not receive state funding and relies on
community support. Volunteers run NANA’s House. Early registration tickets are $50;
after April 30, tickets are $65. Contact Kim Frodge at 266–3829 or send name, address,
phone number and number of tickets requested, along with an attached check payable to:
Nana’s House, P.O. Box 500885, Malabar, Fla., 32950. For more details about the
organization, visit Nanaschildrenshome.com.
Coastal Health
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The Indian River Potters Guild in the Eau Gallie Arts District of Melbourne is
planning to host its second Juried Art Show. The address is 1542 Guava Ave. The show is
titled “Cinco de Mug–o,” said Indian River Potters Guild Director Valerie Karas. The guild
invites local ceramic artists to participate in the event. The guild has called for interested
artists to create pieces celebrating the great history of the drinking vessel. The opening
reception for the show, which will showcase a display of various mugs, cups and goblets, is
set for 5:30 p.m. on May 6 at Indian River Potters’ Guild. “Our studio continues to grow,
offering ceramic artists and fledgling potters a creative and extremely well–equipped
space to pursue their art,” said Karas, adding, “Cinco de Mug–o should provide art
enthusiasts with the chance to see a diverse and exciting collection of pottery from artists
all around Brevard County. The show will be available for viewing through May 27.” Visit
www.indianriverpottersguild.com for more details or send an e–mail message to
[email protected]
Coastal Health Systems is a truly unique partnership. Operating under
the governance of a Board of Directors with members from all three
Brevard hospital systems and the oversight of the Board of County
Commissioners, Coastal is able to respond to the needs and vision of
the county’s healthcare and emergency services professionals alike.
Coastal makes connections for life—for residents of Brevard, with
its community partners. For information, call 321.633.7050 or visit
www.coastalhealth.org.
Community partners include:
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BREVARD BUSINESS NEWS / 15
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Titusville Playhouse sets its schedule for 27th season
The Titusville Playhouse Inc. has announced the performances for its 2011–2012
season. This will be the 27th year for the Playhouse, which attracts actors from throughout the community.
The schedule includes these shows:
MAIN STAGE
“The Sound of Music,” July 29, 30 and 31, and Aug. 5, 6, 7, 12, 13 and 14. Auditions:
Children: June 5 at 1 p.m.; Adults: June 6 and 7 at 6:30 p.m.
“The Graduate,” Sept. 16, 17, 18, 23, 24, 25, 30 and Oct. 1.
“Chicago,” Nov. 4, 5, 6, 11, 12, 13, 18, 19 and 20.
“Twelve Angry Men,” Jan. 13, 14, 15, 20, 21, 22, 27 and 28, 2012.
“42nd Street,” Feb. 24, 25 and 26, and March 2, 3, 4, 9, 10 and 11, 2012.
SPECIAL PERFORMANCE
“Urinetown,” May 4 ,5, 6, 11, 12, 13, 18 and 19, 2012. The show will be directed by
Andrew Villain.
EMMA’S ATTIC SERIES
“The Woman from the Sea,” Aug. 26, 27 and 28, and Sept. 2, 3 and 4.
“Psycho Beach Party,” Feb 3, 4, 5, 10, 11 and 12, 2012.
“The Tempest,” April 27, 28 and 29, and May 4, 5 and 6.
RISING STARS THEATRE
“The Best Christmas Pageant Ever,” Dec. 9, 10 and 11.
“James and the Giant Peach,” March 30 and 31, and April 1, 2012.
“Improv,” March 16 and 17, 2012.
Other events include the Emma Awards on June 25, 2011; “USO Night,” Oct. 15;
“Christmas Op’ry Style,” Dec 16 and 17, 2011; “Titusville Follies,” April 6 , 7 and 8;
“Delicious Demise,” April 14; and the “Patrick Sullivan Benefit,” April 21.
Women's Center
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Rotary Club donates money from piano concert
The Rotary Club of Palm Bay recently presented checks to two area organizations. The
club put on a concert in February, featuring Francesco Attesti, a renowned pianist from
Italy. Part of the proceeds from the event were donated to Creative Arts Foundation of
Brevard and 4 the Kids of Brevard. Both were presented with a check for $400 at the
club’s weekly meeting March 10. Florida Tech provided use of the Gleason Center for the
concert at no charge. The Rotary Club of Palm Bay meets at noon on Thursday at The
Fountains on Stack Boulevard in Palm Bay. For more information about the organization,
send an e–mail message to [email protected]
Shortage
Brevard Business News is a proud supporter of this event
BREVARD BUSINESS NEWS / 16
Continued from page 1
In “low–supply” states, not only are there fewer doctors per capita overall but those
physicians are already less likely to accept Medicaid patients.
When Medicaid eligibility grows to 133 percent of the poverty level, expansion could
increase as much as 38 percent in states with fewer primary care physicians, compared to
15 percent in those with more doctors, the study said.
The “takeaway” from the study is that the Medicaid expansion has the potential to
exacerbate America’s physician shortage.
Studies on the subject suggest that, after the Affordable Care Act takes effect, the
country will need between 30,000 and 40,000 physicians to adequately care for the new,
higher patient load.
The expansion will affect the different states, and their doctors, to varying degrees, and
there are varying estimates as to the total cost to states.
The Congressional Budget Office estimated the expansion, which could add 20 million
people to the Medicaid rolls this decade, might cost states an additional $60 billion by
2023.
A report released in March for Republicans on the Senate Finance and House Energy
and Commerce committees says the Medicaid expansion will cost an extra $118 billion by
2023, twice the CBO estimate.
Other reports, like one prepared by The Urban Institute of Washington, D.C., says that
the cumulative effect of the health–care reform law will be a net savings when it comes to
state Medicaid spending.
Medicaid is a state–operated health–care program for the poor and the disabled;
Medicare is the federally funded health insurance program for senior citizens.
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APRIL 11, 2011
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Brevard Community College
Continued from page 1
“Currently, the Health Sciences Institute has about a
95 percent placement rate. Students are gaining employment within six months of graduation,” said Dr. Miedema,
who worked in the nursing profession for many years
before joining the BCC faculty 10 years ago.
BCC’s Health Sciences Institute operates on the school’s
four campuses in the county — Palm Bay, Melbourne,
Cocoa, and Titusville. The institute offers more than 15
different degree or certificate programs. Generally, they
provide students a springboard into high–impact, high–
demand fields.
“You can start with these kernels of programs and just
become an octopus, easily branching into a number of
areas and avenues,” said Dr. Miedema, whose institution
is looking at expanding its course offerings and programs
to include health–information management and health–
information technology, and is also pursuing a federal
grant to begin a cyber–security curriculum.
Graduates of the cyber–security program could ideally
work in positions that call for the digitizing of private
health records. “Cyber security would be a good fit for the
college because we already have computer science, pre–
engineering, and criminal–justice programs. We have a lot
of the component pieces that we could leverage in building
such a program,” she said.
BCC reviews a target–occupation list every year to
determine growth potential of health–care jobs in Brevard,
she said. The college meets with community advisory
groups, which include leaders from area hospitals, nursing
homes, and other related agencies, to project what
positions their organizations will need to fill in the near
future and the skills required to do the jobs.
“We have to stay attuned and listen to the community.
And the community has been very active in their support
of the changes we make in our curriculum to keep ahead of
the curve. Technology is constantly evolving. So if we
haven’t changed our curriculum for a particular field of
study in three years, it is probably out of date. We stay on
top of it,” Dr. Miedema said.
As a result of BCC’s career–field research, the school is
considering offering a non–college credit course for health–
information technology. She said it could be an option for
displaced aerospace workers in the area, helping them get
back into the work force.
The course could be available as soon as this summer.
It will focus on the digitizing of health–records initiative.
Workers in these roles might be employed by health–care
providers, vendors, or state and city public–health
agencies, for example.
Preparation for each of these jobs would take about six
months. Individuals with either an information–technology or health–care background would qualify for this
training. The program would be offered completely online.
BCC is also considering adding a health–information
management component to its existing medical coder/biller
program. It would target individuals with strong information–technology backgrounds.
BCC would offer it as a college–credit certificate or an
associate in science degree. The program is still in the
planning phases, and the curriculum has not yet been
approved.
“Currently, we are giving our health–care students
experience with digital X–rays. Now, we are looking at
digital from a medical–record standpoint and all the
components that support the medical record,” Dr.
Miedema said.
She added, “We are looking to build upon that and
crosswalk between the technologies, so we can develop a
whole information–management system. There are special
certifications that we will be developing that will allow our
students to get the training they need specifically in
digitalized applications.”
The majority of medical records in the U.S. are still on
paper. The average doctor appointment takes 13 pages to
document, according to a study by GfK Roper.
The average paper medical chart weights 1.5 pounds,
says the Institute of Medicine.
Roughly 195,000 deaths a year are attributed to
preventable medical errors, partly because patient
information is not readily available to specialists and
emergency physicians, according to HealthGrades.
An estimated $27 billion has been allocated to help the
medical sector move to efficient, cost–saving electronic
health–record systems. The money is coming from the
2009 American Recovery and Reinvestment Act. Under the
economic stimulus plan, eligible medical providers can
receive $44,000 for using electronic health–record systems
in their practice.
“It’s the wave of the future, change is coming to medical
record keeping,” said Dr. Miedema, whose institution offers
many programs which result in a two–year degree or
certificate in a health–care field.
The degree programs include medical–laboratory
technician, radiography, veterinary technology, and
nursing. Nursing is second only in enrollment to BCC’s
general–studies degree.
Certificate programs range from medical coder/biller to
patient–care assistant and surgical technician. These
programs are typically completed in two to three terms.
About 25 percent of BCC students are either enrolled in
a Health Sciences course of study, or are taking prerequisite work in order to gain admission into a Health Sciences
program, said Dr. Miedema.
The Health Sciences Institute is playing a role in the
training of transitioning aerospace workers. It gets about
30 calls a week from displaced space workers. From those
calls, BCC advisers meet with “about 10 transitioning
space workers weekly for more in–depth, individual
advisement sessions.”
These individuals tend to be interested in programs
such as medical coder/biller, radiography, and medical–
laboratory technician.
“In general, we have short–term training programs, not
only in health care but also in other areas of study, to help
them gain new skills and bolster their resumes,” she said.
BCC offers a full slate of services to displaced space
workers under its Workforce Training and Development
arm.
Dr. Miedema said the medical coder/biller program is
especially attractive to former aerospace workers. It is one
of the few health–related occupations in which there is no
direct patient contact.
BCC also offers the medical coder/biller instruction as
non–college credit, so students can take this training
completely online. It is a nine–month program and does
not require an externship.
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APRIL 11, 2011
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BREVARD BUSINESS NEWS / 19
Good News WE HAVE THE BLUES!
Blue Cross and Blue Shield of Florida is accepted
at Parrish Medical Center and our affiliates.
We now accept BlueChoice (PPO), BlueCare (HMO), BlueOptions (NetworkBlue) and traditional
indemnity (PHS) plans. So, if you are covered by Blue Cross and Blue Shield, you’ll have the benefit
of being in-network at Parrish Medical Center or our affiliates including Parrish Healthcare Center
at Port St. John. That’s good news.
For more information about Parrish Medical Center, please visit www.parrishmed.com.
H E A L I N G
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