Community Based Tourism

1
Community Based Tourism
“Malaysia Homestay Experience Programme”
NORIMAN B. ROJULAI
Ministry of Tourism Malaysia
2




Launched in 1995, initiative under Malaysian’s
Rural Tourism Master Plan
Aimed increasing participation of the rural
community in the tourism industry.
To reduce rural-urban migration.
Homestay concept focused on the lifestyle and
experiential tourism. The uniqueness of
lifestyle, cultural activities and the rural
economic activities are the main attractions.
MALAYSIA HOMESTAY EXPERIENCE
3
Where tourists stay with host
families to interact and
experience the daily life as well
as experiencing Malaysian
culture
3
INSTITUTIONAL FRAMEWORK FOR CBT IN MALAYSIA
MRRD
MOTOUR
RURAL
TOURISM
HOMESTAY
MRRD : Ministry of Rural & Regional Development
MOTOUR : Ministry of Tourism
MOA : Ministry of Agriculture
INFRA : Institute For Rural Advancement
4
MOA
Value added
Agriculture /
Fisheries
PLANNING & IMPLEMENTATION AGENCIES
RELATED TO CBT IN MALAYSIA
Agency
Responsibilities
MOTOUR
 Provides directions, policies and guidelines for
registration and development of CBT/homestay
program
 Provide enhancement training
 Funds for infrastructure such as access road,
multipurpose hall, public toilet, soft & hard landscape,
signage and etc.
 Marketing and promotion through Tourism Malaysia
 Provides infrastructure for rural development.
 Training and capacity building for rural community
MRRD
MOA
5
 Financial and technical assistance to improve added
value activities (tourism) for the agriculture sector
6
OBJECTIVES
7
Tourist
Rural Community
College/Student
• Unique experience of lifestyle & culture
• Rural hospitality
• Educate/exposure to tourist on
Malaysian customs, tradition & way of
life
• Share the benefits of the tourism industry
• Boost household income through rural
tourism entrepreneur development & job
creations
• Educate & train rural community in
hospitality & tourism industry
• Educate & expose the young
generation on Malaysian local traditions
7
7
BASIC CRITERIA
8
Optimum standards for
security and
cleanliness
Packages to include rural
cultural and economic
activities as well as
traditional games and sports
Homestay operators to
inculcate the “act and think
tourism” mind-set
BASIC CRITERIA
9
Minimum of 10
houses for each
homestay cluster
with 3 rooms per
houses
Long house
requires minimum
of 10 houses for
each long house
homestay
Ease of
accessibility to
the homestay
9
9
10
Agro-Tourism
Plant A Tree
Cottage Industry Product
Eco-Tourism
Cultural Perfomance
Traditional Game
HOMESTAY PROGRAMME PERFORMANCE
11

February 2013, MOTOUR has registered:
 160 (Homestay Cluster)
 3,424 (Homestay operators / House)
 4,734 (No. of rooms)

Comparison on Homestay Performance for 2012 & 2011 :
No
Item
2012
2011
Increment
(%)
1
Total Tourist Arrival:- Domestic
- International
325,258
259,423
65,835
254,981
195,324
59,657
27.6%
32.8%
10.4%
2
Total Revenue (RM)
18.5 mil
15.7 mil
17.9%
3
Occupancy rate
38.1%
33.1%
15.1%
12
13

Services include:

SMS / MMS

go2homestay.com website & social network, like facebook, twitter

Mobile application for smartphone – Blackberry, Iphone and Android:
14
Promotion via Social Network:

Facebook

Twitter

Youtube
Malaysia is in the first
ranking for largest amount
of facebook users
15
Date: 21-23 Oktober 2012
Place: Singapore Expo Hall
16
Date: 18-20 January 2013
Place: National Stadium Bukit Jalil
17
Date: 7-9 December 2013
Place: Melaka International Trade Convention
(MiTC)
18
NOODLE & SALAK JUICE PROJECT
KUALA MEDANG HOMESTAY, KUALA LIPIS, PAHANG
19
COCONUT JELLY & INSTANT COFFEE DRINK PROJECT
FELDA SEMENCHU HOMESTAY, KOTA TINGGI, JOHOR
20
RUBBER LEAF FLOWER PROJECT
PELEGONG HOMESTAY, NEGERI SEMBILAN
HOMESTAY PLANT A TREE
PROGRAMME
(PAT)
21
22
23

Encourages tree-planting in Homestays as part of its initiative to promote
environmental awareness & conservation.

Homestay visitors can purchase saplings at the nurseries & plant them during their
stay.

Encourage repeat visits among tourists to come back & witness the development
of the tree that they had planted.
 Up December 2012:

14,023 saplings had been
planted

RM43,196.00 of revenue
for saplings purchases.
24
25








Homestay Go Green
Parks and Garden
1MG1MC Campaign Landscape
Homestay Enhancement
Act Tourism
Tourism English
Mesra Malaysia
Eco-Host
HOMESTAY GALI HILIR, RAUB, PAHANG
26
ROOM (WEDDING STYLE)
HOMESTAY SERI TANJUNG, MELAKA
27
28
MOCK MALAY WEDDING
29
JOGET LAMBAK DANCE
KUDA KEPANG DANCE
30
RUBBER TAPPING
AT THE PADDY FIELD
31
32

Classifying & rating Malaysia’s Homestays.

Homestay classification will be evaluated based on:
 Service quality offered
 Activity packages offered
 Homestay management
 Promotion

Provides choices to tourists and encourages healthy
competition among Homestay operators.
NATIONAL BLUE OCEAN STRATEGY (NBOS)
33
Increase volunteers in tourism industry
(voluntourism)
Youth Involvement in Voluntourism
Public-Private Sectors Collaboration
34
Ministry of Agriculture &
Agro-Based Industry
Malaysia
Implementation
Coordination Unit
Ministry of Energy,
Green Technology &
Water
Ministry of Housing &
Local Government
Ministry of Rural &
Regional Development
Ministry of Information
Communication & Culture
Ministry of International
Trade & Industry
35
ACHIEVEMENTS
ACHIEVEMENTS
36
ASEAN HOMESTAY STANDARD
Malaysia leading the ASEAN
Homestay Standard Development.
ACHIEVEMENTS :UNWTO ULYSSES
AWARD 2012
37
CITATION: UNWTO ULYSSES AWARD 2012
38
39
NEWSPAPER CUTTING:
UNWTO ULYSSES AWARD 2012
The Star, Malaysia
21 Nov 2012, page 14
40
TESTIMONIAL
41
HOMESTAY SG.HJ. DORANI,
SELANGOR
TESTIMONIAL
42
HOMESTAY SANTUBONG,
SARAWAK
VISIT MALAYSIA YEAR 2014
43
44
The income generated by Homestay Programme
benefits not only the homestay operators but also
to the whole community when they engage in
cultural activities, selling of souvenirs and
participate in handling tourist packages.
CONCLUSION
45
Big potential in fulfilling niche segment market for both
international and domestic tourists.
 Requires long term approach and aims to maximize the
benefits to the local communities and limit the negative
impacts of tourism on the community and environmental
resources.

 Malaysia
Homestay Experience provides the
local community with alternative incomes and
becomes a poverty reduction tool.
KEMENTERIAN PELANCONGAN