View our 2015 Live Event list.

DETROIT DMA
2015 EVENTS
Art in the Park
Family fun in the Park.
This art, music, and food extravaganza was voted one of the “Gems of The Great Lakes” by AAA
Magazine and one of the top 20 art fairs in the country by sever al national publications. This family
friendly event is held every July in beautiful downtown Plymouth, Michigan. The three-day event
assembles over 400 artists from all around the country who display their work to 300,000 plus
attendees. Join in the fun and create lasting brand memories.
When:
July 10-12, 2015
Available Marketing Options:
Attendance:
300,000
‣
Event Years:
36th Annual
‣
Event Hours: 11 AM - 8 PM (Fri)
10 AM - 7 PM (Sat)
10 AM - 5 PM (Sun)
DMA:
Demo:
Detroit, Michigan
Adults w children
Female/Male
Household Income
Display, Sampling, Couponing, Distribution, Giveaways
Sponsorship Packages:
Starting at $5,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio and Television
Past Sponsors:
‣
25- 54
57/43%
$50K+
Ford Motor Company, Morning Star Farms, Xfinity, Lego,
Johnsonville Sausage, Slurpee, Stonyfield Farm, Patene,
Majic Windows, DTE, American Laser Center,
General Mills
Please contact:
Location: Downtown Plymouth, MI
‣
Terri O’Brien @248.347.4350
[email protected]
Clay, Glass & Metal Show
Come eat, drink and be merry.
Beautiful downtown Royal Oak hosts this annual, juried art fair featuring some of the best clay,
glass and metal artists in the region. The streets come alive with ar t, music, and food for two days
in this lively, hip downtown. Families and young hip ar t lovers flock to see ar tisans give live
demonstrations of glass blowing, metal working and clay sculpting. Come and be part of the fun.
When:
June 13 -14, 2015
Attendance:
40,000
Event Years:
31st Annual
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Hours: 10 AM - 7 PM Saturday
11AM - 5 PM Sunday
DMA:
Detroit, Michigan
Demo:
Adults w children
Female/Male
Household Income
Available Marketing Options:
25- 49
56/44%
$75K+
Location:
Washington Ave., Royal Oak, Michigan
Sponsorship Packages:
‣
Starting at $2,500 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣ Scion, Detroit Institute of Arts, Beaumont Hospital,
Renewal by Anderson, National City, Atlas Home
Improvement, American Laser, New York Times
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Detroit Tigers’ Opening Day
The biggest right of Spring in the D.
Many families in the Motor City have made it a habit to a ttend the first Tigers game of the season every
spring. It’s more like a statewide holiday than just an opener! Huge cr owds come downtown early and stay
late to soak in the atmosphere and participate in the party that fills the parks and streets around Comerica
Park. Come and let your br and become a part of this annual tradition. Go Tigers!
When:
April 6, 2015
Attendance:
80,000
Event Years:
Since 1892
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Hours: 9AM - 1 PM Monday
DMA:
Detroit, Michigan
Demo:
Adults
Female/Male
Location:
Available Marketing Options:
18- 64
45/55%
Grand Circus Park
Sponsorship Packages:
‣
Starting at $2,500 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio, TV
Past Sponsors:
‣ Ball Park Hotdogs, Ford Motor Company, Soaring Eagle,
Comcast, McDonalds, Budweiser, U.S. Army
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Downtown Hoedown
Country Music Jam in the D.
One of the nation’s largest country music shows takes place in the heart of Detroit. This two day event is now
regarded by the County Music industry as a premier showcase for established and upcoming artists. Tens of
thousands of enthusiastic country music fans fr om across the Detroit area gather to eat, drink, dance and jam to over
40 acts. Come, join in the fun with these music loving, NASCAR loyal fans and create brand memories that last.
When:
June 5 & 6
Attendance: 80,000
Event Years: 33rd Annual
Event Hours: 2 PM - 11 PM (Friday)
2 PM - 11 PM (Saturday)
Demo:
Adults
25- 54
Female/Male
49 / 51%
College Graduate
A18+: 20%
Employed Full-time
A 18+: 45%
White Collar
41%
Household Income
$ 50K+: 58%
Household Income
$ 75K+: 37%
Household Income
$ 100K+: 22%
Location:
Detroit, MI
Available Marketing Options:
‣ Display Space, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $5,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio, Television
Past Sponsors:
‣ Chrysler Jeep, Ford Truck, Carhartt, Red Wing Boots, Axe
Body Spray, Budweiser, Pepsi, Johnsonville Sausage, P&G,
Ritz Crackers, Wrigleys, Greektown Casino
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Great Lakes Chili Cookoff
Chili, Home Brew Beer & Bikers. Bicycles that is.
Take t hree parts regional chili competition, two parts salsa duel, one part home brew contest
and blend it with a family bicycle ride to cr eate one hot event! The streets of Downtown
Plymouth are alive with chili and salsa lovers sampling tons of entries, and washing it down with a
cold one at a local pub or the home br ew tent. If you are looking for a great community event
with fired up attendees, you’ve found it.
When:
September 27, 2015
Available Marketing Options:
Attendance:
25,000
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
16th Annual
Sponsorship Packages:
Event Hours:
11 AM - 5 PM Sunday
‣
DMA:
Detroit, Michigan
Media Coverage:
‣ Print, Radio
Past Sponsors:
Demo:
Adults w children
25 - 54
Female/Male
Household Income
48/52%
$75K+
Location:
Starting at $1,500 for a 10’ x 10’ space on-site
Plymouth, Michigan
‣ MGM Grand Casino, Faygo, Renewal by Andersen, Majic
Windows, Hormel, Allstate Insurance, St. John Providence
Please contact:
‣ John O’Brien @248.347.4350
[email protected]
Milford Memories
Making memories in downtown Milford.
The festival has grown over the past 16 years to encompass the the entire downtown of this picturesque,
victorian town with hundr eds of artists, dozens of food vendors, live music and huge summer cr owds. Kids
can try their hand at spraying a fire hose, playing games of chance or eating elephant ears. The restaurants
and merchants get into the act as the downtown buzzes with a thr ee day audience in excess of 200,000.
Make a splash with your brand at this dog days of summer festival.
When:
August 7 - 9, 2015
Attendance:
200,000
Event Years:
16th Annual
‣ Display Space, Couponing, Distribution, Giveaways
Sponsorship Packages:
Event Hours: 10 AM - 8 PM (Friday)
10 PM - 7 PM (Saturday)
10 PM - 5 PM (Sunday)
Demo:
Adults w children
Female/Male
Household Income
Location:
Available Marketing Options:
25- 54
49/51%
$50K+
Milford, Michigan
‣
Starting at $6,500 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣ St. John Providence Health System, General Motors,
Renewal by Andersen, Atlas, DMC, Oakland Press,
Schoolcraft College,Independence Village
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Motor City Comic Con
A pop culture feast!
Motor City Comic Con returns to the beautiful Surburban Collection Showplace May 15, 16 and 17 for another
big weekend of comics and pop culture fun! The 2014 event was bigger than ever wher e comics, movies,
television, toys, anime, manga and video games collide! Become a sponsor of this great event to create
excitement for your brand and exposure to this hard to reach, coveted audience.
When:
May 15 -17
Available Marketing Options:
Attendance:
42,000
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
26th Annual
Event Hours: Friday
12:30 - 7 PM
Saturday 10:30 - 7 PM
Sunday 10:30 - 5 PM
DMA:
Demo:
Detroit, Michigan
Adults
Female/Male
Household Income
18 - 35
45/55%
$55K+
Location: Suburban Showplace
Sponsorship Packages:
‣
Starting at $3,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ TV, Print, Radio
Past Sponsors:
‣ Toyota, Specs Howard, Encore Impressions, Ally Financial,
Emagine Theaters, metroPCS
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Plymouth Fall Festival
Celebrate the kickoff of Fall in Michigan.
This classic fall festival has has been entertaining enthusiast crowds of people for the past 58 years and has
something for everyone. Spread throughout beautiful downtown Plymouth, the event’s list of attractions
includes carnival rides for all ages, live music in Kellogg Park, a dog show, a classic car show and a craft show
with dozens of artisans. Visitors also have a range of options when it comes to e ats - a pancake breakfast,
spaghetti dinner, a taste fest and tons of local restaurants. Become part of this happening that celebrates the
When:
September 4 - 6, 2015
Available Marketing Options:
Attendance:
75,000
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
58th Annual
Event Hours: 12 PM - 11 PM (Fri)
7 AM - 11 PM (Sat)
10 AM - 6 PM (Sun)
DMA:
Demo:
Detroit, Michigan
Adults w children
Female/Male
Household Income
25 - 54
52/48%
$75K+
Location: Downtown Plymouth, MI
Sponsorship Packages:
‣
Starting at $1,500 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣ Blue Cross Blue Shield, Genisys Credit Union, Always
Green, National Coney Island, UBS, Faygo, Ally Financial,
St. John Providence, Coldwell Banker
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Plymouth Ice Festival
Come enjoy our magical winter wonderland.
Hardy Michiganders bundle up to enjoy this e xciting event with plenty of frozen fun for the whole family.
Thousand stroll the streets to see the ice sculptors do their magic to blocks of ice. Kellogg Park is the gallery for
dozens of ice sculptures, with other sculptures spread throughout the downtown. Sculptures are available for
viewing 24 hours a day and r emain in place after the event. Get your long johns on and join us.
When:
January 9-11, 2015
Available Marketing Options:
Attendance:
100,000
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
36th Annual
Sponsorship Packages:
Event Hours: 3 PM - 10 PM (Fri)
DMA:
Demo:
‣
Starting at $2,250 for a 10’ x 10’ space on-site
and ice carving of sponsor logo
10 AM - 10 PM (Sat)
10 AM - 6 PM (Sun)
Media Coverage:
‣ Print, Radio
Detroit, Michigan
Past Sponsors:
Adults w children
Female/Male
Household Income
25 - 54
52/48%
$75K+
Location: Downtown Plymouth, MI
‣ GMC, Blue Cross Blue Shield, Lego, Genisys Credit Union,
Buick, Always Green, National Coney Island, UBS, Dinty
Moore Stew, St. John Providence
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Royal Oak in Bloom
A celebration of Spring on Mother’s Day!
Downtown Royal Oak comes alive every Mother ’s Day with splashes of color from plants, flowers, lawn and garden
art to welcome a crowd of Michigander’s celebrating the end of a long winter and the star t of the planting season.
Royal Oak in Bloom has grown into an annual tradition for garden lovers and families celebrating Spring. Become
a part of this annual celebration and create brand memories.
When:
Sunday, May 10, 2015
Attendance: 8,000
Available Marketing Options:
‣ Display Space, Couponing, Distribution, Giveaways
Sponsorship Packages:
Event Years:
23rd Annual
Event Hours: 7:00 AM - 2:00 PM
‣
Media:
‣
DMA:
Detroit, Michigan
Demo:
Families, A 25-54
HHI $75,000+
Location:
Williams St., Royal Oak, MI
Starting at $1,000 for a 10’ x 10’ space on-site
Print, Radio
Past Sponsors:
‣ New York Times, Renewal by Anderson, Noodle &
Company, Atlas Home Improvement, Leaf Filter
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Thunder Over Michigan
Planes and Jets and Copters, oh my.
The U.S. Navy’s Blue Angles will be headlining the 2015 Thunder Over Michigan air show at
the historic Willow Run Airport. The air show has become an annual tr adition in SE Michigan
attracting over 100,000 people each year. The opportunity to see an incredible mix of aircraft
brings together families, history lovers, retired military and aviation enthusiasts from all over the
mid west. Become part of this event and create brand memories with this passionate crowd.
When:
August 29-30, 2015
Available Marketing Options:
Attendance:
100,000
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
27th Annual
Event Hours:
9 AM - 5 PM Saturday
9 AM - 5 PM Sunday
DMA:
Demo:
Detroit, Michigan
Adults w children
Female/Male
Household Income
25- 54
45/55%
$60K+
Location:
Willow Run Airport, Ypsilanti, Michigan
Sponsorship Packages:
‣
Starting at $3,000 for a 10’ x 10’ booth on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣ Budwiser, Yankee Air Museum, AV Fuel, Leaf Filter
Renewal by Anderson, American Laser Skincare, Ford
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Victorian Festival
Party likes its 1899.
The citizens of historic Northville turn the clock back and dress in Victorian period costumes to
celebrate this town’s rich history. This family friendly, 27 year-old event starts with a parade complete
with more handle bar mustaches, hooped dresses and knickers than you can count. Other festival
highlights are jugglers, musicians, food, games, Victorian baseball at Ford Field and much more. Over
25,000 people from Western Wayne county join in the fun of this annual Fall favorite.
When:
September 18-20 2015
Available Marketing Options:
Attendance:
25,000
‣ Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
27th Annual
Sponsorship Packages:
Event Hours: 5 PM - 10:30 PM Friday
12 AM - 10:30 PM (Sat)
11 AM - 4 PM Sunday
DMA:
Demo:
Detroit, Michigan
Adults w children
Female/Male
Household Income
25- 54
57/43%
$75K+
Location: Downtown Northville, MI
‣
Starting at $1,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣ Meijer, Flagstar Bank, Lincoln, Majic Window, Dish
Network, Renewal by Anderson, Fruitopia, Edy’s,
Budweiser, St. John Providence
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]
Woodward Dream Cruise
Motor City hosts the largest muscle car happening on the planet.
Celebrate the heydays of the ’50s and ’60s when Woodward Avenue was the heart and soul of cruising in the city that put
America on wheels. Combined with music and fashions of the era, the Dream Cruise celebrates the nostalgia of bygone
days in the cars that made them so special. The sixteen mile long stretch of Woodward Ave. from Ferndale to Pontiac
comes alive with visitors from around the globe. More than 40,000 muscle cars, street rods, custom, collector and
specialty vehicles converge at the world’s largest one-day celebration of car culture, attracting more than 800,000 visitors.
The Woodward Dream Cruise is a prime location for your business to be seen and he ard.
When:
August 15, 2015
Attendance:
800,000
Event Years:
17th Annual
Event Hours:
9 AM - 9 PM (Saturday)
DMA:
Detroit, Michigan
Available Marketing Options:
‣ Display Space, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $4,500 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio, TV
Demo:
Adults w children
Female/Male
Household Income
25- 54
52/48%
$50K+
Location: Throughout Oakland County
Past Sponsors:
‣ Ford Motor Company, General Motors, Oakland Press
WXYZ, Motor City Casino, AT&T, Eaton, DTE, Edy’s Ice
Cream, Renewal by Andersen
Please contact:
‣ Terri O’Brien @248.347.4350
[email protected]