Internet Strategies for Today and Tomorrow
(and how we
We promote Internet as an eﬀec/ve adver/sing medium and a good business 1
How to protect our content and compete with aggregators? How to make money in the free economy? How to take advantage of growing popularity of online video? How to compete with online
services like Facebook or Twi?er
for users’ time and attention?
How to deal with our users’ deepening adver/sing blindness? How to give users the ads of products, services they really search for? How to counter media fragmenta/on? How to eﬀec/vely deal with calls for regula/on?
We are the leading Polish media group 298 million euro in revenues (2008) We are the largest former newspaper publisher on the Polish net 9.6 million real users (July 2009) +37% y/y change 58% 20% total reach among all Polish online users +11% y/y change online ad revenue as percentage of total ad revenue of newspaper division (1H 2009) Top websites (Jul ’09)
Gazeta.pl in categories
total Polish Internet
News and opinion
Business, finance, law
We are the largest original mul/media content producer on the Polish Internet 70+ online brands under Gazeta.pl umbrella We introduce paid content services and apps, experiment with e-‐commerce We produce
online TV series
We host 2nd largest online community in Poland 100 million posts on forums 143 thousand blogs We integrate ads with some non-‐
journalis/c content, events We build quality focused adver/sing networks with other publishers We ﬁll all niches, expand tradi/onal paper brands We work with local organiza/ons and OPA Europe to promote quality standards and self-‐
member of the board
president of OPA Europe
PL 00-732 Warsaw
+48 22 555 60 51
Sources of data:
Slide 10. Revenue for 2008: Agora’s annual report for 2008. 11. Usage
and reach of Gazeta.pl in June 2009: Megapanel PBI/Gemius. Online
ads vs. Print ads: Agora’s financial report for 2Q 2009. 12. Market
position of Gazeta.pl in June 2009: Megapanel PBI/Gemius. 16.
Results according to Agora’s press releases.
Sources of illustrations:
Slide 1. Photo: Agora. 2. Logos: OPA. 3. Photo: Faketrix.com.
4. Cover: Amazon.com. 5. Photo: Alfabravo.com. 6. Poster: United
Artists. 7. Photo: Flickr/World_waif. 8. Photo: Flickr/Photomishdan.
9. Photo montage: Flickr/Mrehan00. 10. Photos: Agora. 11. Photo:
Agora. 13. Web: Gazeta.pl. 14. Web: Odwazsie.pl, Komukomu.pl.
15. Photos: Agora. 16. Photos: readers of Gazeta Wyborcza/School of
photography project. 17. Web: Kotek.pl, Gazeta.pl. 18. Photo: Agora/
Glossy Media press pack. 19. Web: Wyborcza.pl, Wyborcza.biz. 20.
Poster: United Artists. 21. Photo: Agora
Photos downloaded from Flickr.com and other third-party websites
were used under Creative Commons licence ver. 3.0.