code.org video - CSTA

CODE.ORG VIDEO
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EVERY
STUDENT IN
EVERY SCHOOL
2013 IS THE YEAR FOR CS
• We’re at an inflection point for
Computer Science education
• Generally, this is a very good thing
• But, change involves change 
MY GOALS FOR THIS PRESENTATION
• Get everybody excited about
the future of computer science
education
• Tell you more about what we’re
planning at Code.org, what role
we hope to play
• Enlist your help
FIRST
• I want to thank a lot of different people and groups who helped
me tremendously in getting Code.org off the ground:
• If I forgot somebody, sorry!
•
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Jan Cuny
Cameron Wilson
Chris Stephenson
Alison Derbenwick Miller
John White
Lucy Sanders
Ed Lazowska
Bobby Schnabel
Mehran Sahami
Dan Garcia
Jane Margolis
Joanna Goode
•
•
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Gail Chapman
Pat Yongpradit
Helene Martin
Kevin Wang
Stuart Reges
Microsoft (Brad Smith, Jane
Broom, Allyson Knox)
• Google (Maggie Johnson,
Megan Smith, Chris Buselle,
many others)
A LITTLE BIT ABOUT MY BACKGROUND,
• Instead of a resume….
me
OUR
OPPORTUNITY
“STEM” (SCIENCE, TECH, ENGINEERING, MATH)
But this old story masks a new and possibly bigger
problem...
THE JOB/STUDENT GAP IN COMPUTER SCIENCE
Computing Jobs
Students Taking K-12 AP CS
Courses
2%
All other
math and
sciences:
STUDENTS
40%
JOBS 60%
All other math and
sciences:
98%
• Less than 2.4% of college students graduate with a degree in computer
science…. That’s fewer than 10 years ago
Sources: College Board, Bureau of Labor Statistics, National Science Foundation
THE NUMBERS ADD UP FAST!
$500
billion
over 10
years!!
• The highest-paying salaries in the US, job growth 2x the national average
• Each software job yields 4.3 more neighborhood jobs
Sources: BLS, NSF, Bay Area Council Economic Institute
WE CAN FIX THE AMERICAN DREAM
• Only 5% of high schools teach AP computer science.
• As of 2012 there were fewer classes offered than 10 years ago
• Exposure to CS in high-school is a fast-track to the best jobs in
the country, but it’s largely out of reach for most Americans, esp
in under-served rural or urban communities
obligation
• We have an opportunity to fix the American dream
THIS ISN’T JUST ABOUT TECH COMPANIES OR JOBS
• 67% of software jobs are outside the tech industry – in
banking, retail, government, entertainment, etc
• Besides, we need ALL our children prepared for the 21st
century
“Knowledge of computer
programming is as important as
knowledge of anatomy when it comes
to medical research or clinical care”
Larry Corey,
Fred Hutchinson
Cancer Research Center
CODE.ORG LAUNCH – CHANGE THE DISCUSSION
• Short film starring Bill Gates, Mark Zuckerberg, Jack Dorsey,
will.i.am, Chris Bosh, many others.
• Directed by Lesley Chilcott (An Inconvenient Truth)
WE’VE RECRUITED SUPPORT FROM DOZENS OF LEADERS
• Politicians (Democrats, Republicans, Independents)
– Bill Clinton, Al Gore, Governors of Colorado, Washington. Mayor Cory
Booker, Mayor Bloomberg, Marco Rubio, Thune, Eric Cantor
• Business leaders
– Richard Branson, Steve Ballmer, Sheryl Sandberg, and CEOs/founders of
Lotus, AOL, Salesforce.com, and many many others
• Educators
– Presidents/deans of Stanford, Harvard, U of Washington, Harvey Mudd.
Sup’t of LA USD.
– Heads of Teach For America, KIPP schools, Aspire schools.
– Union leaders: Randy Weingarten (AFT), Dennis Van Roekel (NEA).
– NGSS/Achieve.org
• Doctors, lawyers, scientists, astronauts
– Leland Melvin (NASA), Lee Hood (modern genomics), Larry Corey (Fred
Hutch), Stephen Hawking, Dr. Oz
• Celebrities
– Bono, Ashton Kutcher, Linkin Park, Enrique Iglesias
Everybody in this country
should learn how to
program a computer…
…because it teaches you
how to think
Steve Jobs
It would be wonderful if
every kid wrote computer
programs and understood
how computers work. It
would certainly make you a
better thinker
Bill Gates
In fifteen years we’ll be
teaching programming just
like reading and writing. We’ll
be looking back and
wondering why we didn’t do
it sooner.
Mark Zuckerberg
Whether you want to
uncover the secrets of
the universe, or you just
want to pursue a career
in the 21st century, basic
computer programming
is an essential skill to
learn
Stephen Hawking
“support the american dream n
make coding available to
EVERYONE!”
Snoop Lion
(formerly Snopp Dogg)
CODE.ORG AUDIENCE
• Over 20M views on YouTube + FB
• Distributed to 500,000 teachers to
play in classrooms.
• Shared over 100,000 times on
Facebook
• Hundreds of articles, dozens of TV
appearances, including 5 min on
NPR, and CNN Headline News
• Played in ½ the movie theaters in the
country before the trailers for 2
weeks
#1 video on YouTube for a day!!
(Ahead of Jennifer Lawrence the
week after the Oscars!)
INCREDIBLE RESULTS
• More than 3,500,000 students tried learning online
• More than 730,000 signed petitions (with ZIPs) and growing
• Teachers and principals from over 12,000 schools want help setting up
coding classes or clubs
• More than 25,000 software engineers already volunteered to help
teach/mentor.
• CS enrollment in high schools that promoted the video tripled !!!
OUTPOURING OF STORIES, EMAILS
•
•
•
•
Students:
– “Thank you thank you for making this! I just graduated high school and I wasn’t sure
what I want to study in college. You made my decision easy!”
– “I just submitted my courses for next year – and you convinced me to take AP CS!”
Parents:
– “My 16-year old daughter shared your film with me and said ‘check it out, this is cool!’
It’s the first time she’s ever called education cool”
– “I just saw your film and enrolled both of my children in your online classes. My 8year-old just finished her first Scratch animation, and my 12-year old finished the first
lesson in Codecademy. Thank you!”
Teachers:
– “We just played the Code.org film for our entire school, and it got a standing ovation.
I was even more surprised when many of my students came to me and told me they
had already seen it on Facebook”
Software Engineers:
– “This film about programming is the best thing since programming itself!”
CHALLENGE
PLAN
US
YOU
OUTPOURING OF STORIES, EMAILS
• CS Ed community:
– “Why did you say ‘Code’ instead of ‘Computer Science’?”
– “What is your plan for equity within the school, universal
access?”
– “Now that lots of people are excited, how to we coherently
steer them towards CS (and not HTML and PowerPoint)?”
OUTPOURING OF STORIES, EMAILS
WHAT NEXT?
A public-private partnership built on years of
foundation laid by partner organizations, and
capitalizing on amazing consumer momentum
CODE.ORG’S AUDACIOUS GOALS
Short-term:
(1) Get computer
science into more
U.S. classrooms
(2) Change the rules in
the easiest states
(3) Inspire students,
parents
Medium-term:
(1) Every school in the
US offers some
form of computer
science instruction
(2) Every state
recognizes
computer science
as part of STEM
Long term:
(1) Every student is
exposed to
computer
programming at
an early age
(2) Computer Science
is in the “core”
THE NEXT DECADE: 3 MAIN AREAS OF ACTIVITY
1. Educate: Get CS into schools
– Work with supportive districts to provide for the professional
development, mentorship, and policy support to set up and sustain
computer science classes
– 1-3 demo cities before expanding more broadly
– Develop curriculum in a few areas that can help all teachers
– Building on work by NSF and NSF-funded projects
2.
Advocate: change the rules.
– Get all 50 states to count computer science toward graduation
– Use a coalition of tech companies and other orgs for lobbying
– Get the Common Core / NextGen standards to include CS
– with Computing in the Core as sister-org, partnering with CSTA
3. Celebrate: inspire youth (and parents) to learn
– Continue using social media, celebrities, videos, to inspire students
– Run regional, state, and national events to reward/recognize CS in K-12,
esp for women and minorities
“EDUCATE”: GETTING CS INTO SCHOOLS
• Pat Yongpradit = Code.org Director of Education
– His job #1 is to help us pick 1-2 “demo” cities
– Establish programs to prepare math, science, CTE
teachers to teach CS next year
– We want to work together with NSF and NSFfunded efforts (CS-P, ECS, NMSI, and others)
• We are still very early at this, we want to gain
experience and traction, learn what it takes to
succeed/fail before expanding
CURRICULUM
• We’re developing our own curriculum modules
• 100% free, open-source, web-based, zero-install
• Focused on areas that are under-served (not reinventing wheel):
– Video lectures to teach the “non-programming”
areas of CS Principles
– Short Inspirational content, casting role models
from all walks of life to emphasize equal access
– Web-based, self-guided curriculum for early
introductory programming, targeting 1hr/week for
K-8 students
• We hope to contribute free tools that can be used by
any teacher to educate and inspire
ADVOCATE: CHANGING POLICIES IN EVERY STATE
• In 41 of 50 states, computer science doesn’t even count towards high
school graduation requirements. (in China: it’s required to graduate)
• In states that recognize it, C.S. enrollment is 50% higher
2009 “Running on Empty” report
Sources: ACM, College Board
ADVOCATE: CHANGING POLICIES IN EVERY STATE
• In 36 of 50 states, computer science doesn’t even count towards high
school graduation requirements. (in China: it’s required to graduate)
• In states that recognize it, C.S. enrollment is 50% higher
2013 present-day. (WA just flipped)
Sources: ACM, College Board
ADVOCATE: OUR APPROACH
• We can’t do it all
• We want to help existing, local advocates by:
– Providing marketing material, research
– Grassroots support (730k+ petitions)
– Building a coalition across tech + ed
• We expect this to be a collaborative effort
between Code.org, the CSTA, the College
Board, and numerous tech companies and
education reform organizations
ADVOCATE: RECENT SUCCESS
• In Washington State: HB-1472 passed with
nearly unanimous support
– 95-3 in Democratic house
– 45-1 in Republican controlled Senate
– CS now counts towards math or science
graduation credits
• In the US House of Representatives, the
Computer Science Education Act was
introduced by a bi-partisan group of
sponsors.
ADVOCATE: RECENT SUCCESS WITH NCAA
• In 2005, NCAA proactively rejected C.S. for
academic credit
• Today, NCAA will give academic credit to any
rigorous CS class IF the school itself counts it
for math/science credit.
• If you teach AP CS in these states, get it to
count (in your school, and NCAA)
Georgia
Indiana
Missouri
New York
North Carolina
Oklahoma
Oregon
Rhode Island
Texas
Utah
Vermont
Virginia
Washington
Washington DC
CELEBRATE: INSPIRING AMERICA TO BE GREAT AGAIN
• We’ve struck a chord with an audience
who really WANTS this
• Whether you’re red, blue, or something
in between, Americans are united in
one thought:
• we want America to suck less
• Our marketing goal is to inspire the
entire population:
• Old: computer science is for the
geniuses. white/male/young
• New:
every American can learn the basics
WE WANT
YOUR HELP
OUR INCREDIBLY AUDACIOUS MARKETING GOAL
An Hour of Code for
every student in
America
CS ED WEEK 2013
• We want to recruit 100,000 teachers to offer their students “an
Hour of Code”
• What’s “an Hour of Code”?
– Introductory Computer Science / programming (NOT HTML!)
– Enough to give a student a taste, and to demystify CS.
– If you’re a CS teacher, you can come up with what that
means.
– If you’re not, we’ll curate curriculum options for all grades
– Web-based. Smartphone. Even unplugged
• We’ll recruit sponsors, prizes, rewards for participating schools,
teachers, and students
• EVERYBODY wants to help: Tech companies, Entertainment
companies, Politicians, Celebrities, Athletes
CS ED WEEK 2013
• If you are in this room, we want you
to participate
• Think about who you can recruit to
help, how to get an Hour of Code to
every student in your school
• Sign up at http://csedweek.org
• We can’t do it all, we’ll provide
enough structure to allow all sorts of
other people and organizations help
CS ED WEEK 2013
•
•
•
•
What does success look like?
10,000 schools
100,000 teachers
10,000,000 students and parents
• If we get to even 1,000 schools, it will
be enough to permanently tip the
scale of nationwide awareness
• Laying foundation for future efforts
to educate or advocate
OUR INCREDIBLY AUDACIOUS MARKETING GOAL
An Hour of Code for
every student
OUR INCREDIBLY AUDACIOUS MARKETING GOAL
An Hour of Code for
every American
THE STORY OF MAKINDE ADEAGBO
“CODE LITERACY” VIDEO
CODE.ORG VISION
Every student in every school
should have the opportunity
to learn computer science
[email protected]
Visit Code.org for videos,
infographics, one-sheets
CHALLENGE
PLAN
US
YOU