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Thursday, October 22
9:00-9:10am
Welcome to Caribbean Conference
Auditorium
Arturo J. García, AIA, CRX, CDP
Chair, ICSC Caribbean Conference 2015
Member, ICSC Latin America Advisory Board
Principal
Arturo J. Garcia, AIA, Architect
@ArturoJGarciaPR
Session in Spanish with simultaneous translation to English
9:10-9:30am
Welcoming from ICSC
Auditorium
Elizabeth I. Holland
ICSC Vice Chairman
Chief Executive Officer
Abbell Associates, LLC
Session in English with simultaneous translation to Spanish
9:30-10:15am
The future of retail comes to the Caribbean: The Mall of San Juan
Auditorium
William S. Taubman
ICSC Trustee and Past Chairman
Chief Operating Officer
Taubman Centers, Inc.
@taubmancenters
During this keynote, William S. Taubman, Chief Operating Officer of Taubman Centers, Inc., will provide
an inside look at The Mall of San Juan. The 630,000-square-foot project became Puerto Rico’s first
upscale shopping center when it opened on March 26, 2015. The Mall of San Juan offers a singular
collection of retailers, more than 60% of which are unique-to-market, and the Caribbean's only
Nordstrom and Saks Fifth Avenue. Taubman will share details regarding the decision to develop in
Puerto Rico, the company’s commitment to innovation and design, and the center’s future.
Session in English with simultaneous translation to Spanish
10:15-11:00am
Deal Making Experience @ The Trade Expo
Networking Break: Coffee and light snacks will be served
Specialty Sessions at the ICSC- Caribbean Cinemas Theater
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Social-ism: Marketing in the Age of Social Media
Sebastián Sagardía
Digital Strategy Director
Adworks
Investing in Puerto Rico: An inside Look at Law 20/22
Moderator:
Ricardo Álvarez-Díaz, AIA, NCARB
Principal
Álvarez Díaz & Villalón, PSC
Panelists:
Denisse Flores-Caldera
Shareholder
Tax Division
BDO Puerto Rico, P.S.C.
Brian Tenenbaum
Regional Director
The Morgan Reed Group
11:00am – 12:00 pm
New Development and Mixed Use Property
Auditorium
12:00 – 12:45pm
Revolutionary Analytics: Transforming the shopping center of today
Auditorium
Melina Cordero
Data Strategy Director
Path Intelligence
@pathintel
What makes a shopping center successful? Location, architecture, brand mix, and marketing – and once
the center is built, the first two are pretty much fixed. Big data and location analytics are revolutionizing
the way shopping center owners’ measure and improve their assets. This thought-provoking session will
explore what insights this information can unlock and how you can leverage it to increase rent and
property values. Using leading case studies from around the world, we’ll look at Marketing, Leasing and
Operations to make smarter, more strategic decisions about your property.
Session in English with simultaneous translation to Spanish
12:45 – 1:45 pm
Networking Lunch
Continue your business conversations over lunch now being served right on the trade show floor.
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2:00-3:00pm
Cuba: What Should We Expect?
Auditorium
Frank O. Mora, Ph.D.
Director, Kimberly Green Latin American and Caribbean Center
Professor, Florida International University
Former Deputy Assistant Secretary of Defense for the Western Hemisphere
@FrankMora_FIU
Since the December 17, 2014 decision by the US and Cuba to normalize diplomatic relations, many ask
what this significant development means for business or industries. Join Frank O. Mora as he presents
the key factors driving the nature of US-Cuba economic and business relations with a special focus on
understanding domestic and external trends that will facilitate or impede economic ties and investment
opportunities.
Session in Spanish with simultaneous translation to English
3:00-3:45pm
From Pop-ups to Kiosks: What’s Hot in the World of Specialty Retail
Auditorium
Patricia Norins
Vice President of Specialty Programs & Publisher
ICSC
@retailexpert
This session will give you a global perspective on the most innovative new trends in specialty leasing,
experiential retail and brand partnerships from around the world. Patricia Norins, specialty retail
industry expert and Publisher of ICSC’s Specialty Retail Report, will discuss why this sector of the
shopping center industry is so important to today's consumer and will provide you with an overview of
the top trends impacting the industry today.
Session in English with simultaneous translation to Spanish
3:45-4:45pm
Deal Making Experience @ The Trade Expo
Networking Break: Coffee and light snacks will be served
Specialty Sessions at the ICSC- Caribbean Cinemas Theater
Growth and Opportunities in Specialty Leasing in the Caribbean
Mildred Morales
Director of Specialty Leasing
DDR Corp.
Panelists
Ricardo Rivera
President
All Around Consultants
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Frank Medina
President
Vita Natura
Mario Alverio
President, Pronto Wash
President, Red Mango
Carlos A. Ortiz
President
Abcon Media PR, Inc.
The Mall of The Future: From Omni-Channel to Hyper-Channel
Moderator:
Arturo J. Garcia, AIA, CRX, CDP
Principal
Arturo J. Garcia, AIA, Architect
Panelists:
Edelberto Carrera, AIA, CDP
Principal
Carrera Arquitectos, PSC.
Ricardo Álvarez-Díaz, AIA, NCARB
Principal
Álvarez Díaz & Villalón, PSC
4:45-5:45pm
Tourism & Investments in the Caribbean
Auditorium
Moderator:
Dr. Edwin Irizarry-Mora
Professor of Economics
University of Puerto Rico
Panelists:
Enrique De Marchena Kaluche
Managing Partner
DMK Abogados Central Law
Dona Regis
Chief Executive Officer
Tortola Pier Park Ltd.
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Ingrid I. Rivera Rocafort
Executive Director
Puerto Rico Tourism Company (PRTC)
Session in Spanish with simultaneous translation to English
6:00-8:00pm
Fiesta del Caribe
Deal Making and Trade Expo
Friday, October 23
9:00- 9:45am
Keynote
Naveen Jaggi
President
Retail Brokerage
JLL
Auditorium
9:45 – 11:00am
Retailers Row
Deal Making and Trade Expo
Patrocinado por:
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11:00 – 11:45am
Redefining Brick and Mortar
Auditorium
Alison Embrey Medina
Executive Editor
design:retail magazine
@dretaileditor
While online commerce continues to grow by double digits, 90 percent of purchases still happen inside
the bricks-and-mortar retail environment. With all of the outside factors of e-commerce and mcommerce coming into play, how are retailers enhancing their physical store spaces, and ultimately,
their customer experience? This session will explore global consumer trends and in-store applications
that are redefining the retail marketplace as we know it.
Session in English with simultaneous translation to Spanish
11:45am -12:45pm
Retailers You Need to Meet
Auditorium
Moderator:
Andrew Carlson, CRX,CSM, CLS
Vice President, Retail Brokerage
JLL
Panelists
Eduardo Carneiro
Senior Director of International Business Development
Chico’s FAS Inc.
Jose E. Vázquez-Barquet, Ph.D.
President
Puerto Rico Chamber of Commerce
Socio, Subway
Felipe Pérez Grajales
President
El Mesón Sándwiches
Robert Van Kirk
President
Valija Gitana, Inc.
Valija LLC
Session in English with simultaneous translation to Spanish
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12:45-1:30pm
Smart and Connected Retail: A new era of competition
Auditorium
Ion Cuervas-Mons
Chief Executive Officer
Think Big Factory
@ioncuervasmons
Retail is experiencing an unparalleled transformation: the integration of digital technology in traditional
brick and mortar as well as data insights through artificial intelligence. This reality gives birth to a new
era of competition among companies. New customer experiences, customization and efficiency. Such
transformation is comparable to the change experienced in the retail industry during the 60s, when
customers stopped asking the salesperson for a product and instead decided to search for it at the store
themselves. This was the beginning of big department stores and there has not been a change of that
degree since.
Session in Spanish with simultaneous translation to English
1:30-1:45pm
Thank you and Opening of Retailers Row
Auditorium
Sandhya Espitia
Vice President, Latin America and the Caribbean
ICSC
@sandhya_espitia
2:30-5:30pm
Shopping Center Technical Visit
Departing from the Puerto Rico Convention Center to The Mall of San Juan
*included with your registration
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Planning Committee 2015
Arturo J. Garcia, AIA, CRX, CDP
Principal
Arturo J Garcia, AIA, Architect
San Juan, PR
Judith Jose-Isaias
President
Shopping Centers International Consultants
Santo Domingo, DR
Dona Regis
Chief Executive Officer
Tortola Pier Park Ltd.
Virgin Islands, British
Mildred Morales
Director of Specialty Leasing
DDR Corp.
Bayamon, PR
Andrew Carlson, CRX, CSM, CLS
Vice President, Retail Brokerage
JLL
Tampa, FL
Ricardo Álvarez-Díaz, AIA, NCARB
Principal
Alvarez-Diaz & Villalón
San Juan, PR
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