africa travel association - ATA World Tourism Conference
Transcription
africa travel association - ATA World Tourism Conference
GENERAL INFORMATION CONGRESS VENUE The Mountain Hotel in Buea is the official venue and accommodation for the Congress. Unless otherwise noted in the program, most congress events will be held at the hotel’s convention hall. Website: http://mountainhotelcameroon.com/ Tel: +237 33 32 22 99 Tel: +237 33 32 20 88 Fax: +237 33 32 26 56 Email: [email protected] OFFICIAL CONGRESS CARRIER AND OFFICAL CONGRESS MEDIA CARRIER Arik-Air: http://www.arikair.com CONGRESS IDENTIFICATION BADGES Your ATA badge is your admission pass to all the events at the ATA Congress, including dinners, receptions, and off-site visits (e.g. Host Country Day). Please wear your badge, which can be picked up at Registration, at all times. CONGRESS ATTIRE Attire for the congress is business and/or cultural dress. Formal attire is recommended at evening events. Remember to pack sunglasses/sunhats and comfortable shoes for Host Country Day activities. GROUND TRANSPORTATION Ground transportation will be provided to delegates by the Host (Cameroon) to and from hotels recommended by the Ministry of Tourism and Leisure to the event venue (Mountain Hotel) when noted in the program. In addition, ground transportation will be provided to the delegates by the Host Country when traveling to and from Douala International Airport. LOCAL LANGUAGES English and French WEATHER CONDITIONS Wednesday 16/10/13 Scattered showers 17 / 22°C Thursday 17/10/13 Sunshine 17 / 23°C Friday 18/10/13 Scattered showers 17 / 23°C Saturday 19/10/13 Scattered showers 17 / 23°C Sunday 20/10/13 Showers 17 / 23°C AVERAGE WEATHER IN BUEA FOR OCTOBER Sunlight Coldest daily temperature Average daily temperature Warmest daily temperature Average Humidity Rain in Oct. 0600hrs – 1800hrs 17 °C 20 °C 23 °C 89% 440 mm 2 CONGRESS AT A GLANCE WEDNESDAY, OCTOBER 16, 2013 2:00 am – 5:00 pm Registration (Mountain Hotel) 7:00 pm – 10:00 pm Welcome reception (Mountain Hotel) THURSDAY, OCTOBER 17, 2013 8:00 am – 3:00 pm 9:00 am – 5:00 pm 9:00 am – 11:00 am 11:15 am – 12:15 am 12:15 am – 1:00 pm 1:00 pm – 2:30 pm 3:00 pm 7:00 pm – 10:00 pm Breakfast at Hotel Registration (Mountain Hotel) Cameroon Marketplace (Mountain Hotel) International Board of Directors Meeting ATA Speed Networking/Ice-Breaker: Exchanging Business Cards General Membership Board Meeting Break for Lunch Cultural Entertainment, Opening Ceremony, Welcome Remarks, Reception Opening Gala Dinner (Hosted by Ministry of Tourism and Leisure of Cameroon) FRIDAY, OCTOBER 18, 2013 8:00 am – 12:00 pm 9:00 am – 5:00 pm 9:00 am – 9:30 am 9:30 am – 11:00 am 11:00 am – 11:15 am 11:15 am – 11:35 am 11:35 pm – 11:55 pm 12:00 pm – 1:00 pm 1:00 pm – 2:30 pm 2:30 pm Evening Breakfast at Hotels Registration (Mountain Hotel) Cameroon Marketplace (Mountain Hotel) Keynote: Africa Hotel Rising Africa Forum: Big Picture of Travel and Tourism to Africa Part I: What’s Happening in Business in Africa Right Now Part II: What’s Happening with Africa Tourism Right Now Part III: Tourism Ministers’ Roundtable: A Conversation Coffee & Tea Break Spotlight: Global Investment in Africa’s Travel and Tourism Industry Spotlight: Country Brand Building: Strategies and Tactics Panel: Africa’s Air Routes: Increasing Destination Access Break for lunch Host Country Day, Part II Dine on your own SATURDAY, OCTOBER 19, 2013 8:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 9:30 am 9:35 am – 10:20 am 10:25 am – 11:25 am 11:25 am – 11:40 am 11:40 am – 12:10 pm 12:10 pm – 2:00 pm 2:00 pm – 2:25 pm 2:30 pm – 3:00 pm Breakfast at Hotels Registration (Mountain Hotel) Cameroon Marketplace (Mountain Hotel) Guest Speaker: CNN Hero Panel: How to Attract U.S. Tourists to Africa Special Presentation: Discover Cameroon Coffee & Tea Break Panel: Tourism Growth and the Public and Private Sector Break for Lunch Panel: Building the Capacity for Inclusive Tourism Growth in Africa Panel: Youth and Tourism: Expanding Economic Opportunities for Youth 3 3:00 pm – 3:30 pm 3:30 pm – 4:15 pm 4:15 pm – 5:30 pm 5:30 pm – 7:00 pm 7:00 pm – 10:00 pm Coffee & Tea Break Spotlight: AfroEats, A New International African Food Festival Panel: Africa Beyond Sea & Safari: Diversifying Tourism Products ATA Young Professionals Program Meeting Cameroon Night / Closing Dinner SUNDAY, OCTOBER 20, 2013 8:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 9:55 am 9:55 am – 11:00 am 11:00 am – 11:15 am 11:15 am – 12:15 pm 12:15 am – 12:30 pm 12:30 pm – 2:00 pm 2:00 pm 8:00 pm – 10:00 pm Breakfast at Hotels Registration (Mountain Hotel) Cameroon Marketplace (Mountain Hotel) Special Presentation: ATA Young Professionals Program Perspective on Destination Cameroon Re-Discovered Second Annual Media Exchange: Leveraging International Media to Change Global Perceptions and Increase African Tourism Coffee & Tea Break Africa’s Destination Travel Specialists Forum – Top Tips on Doing Business Africa’s Destination Travel Specialists Forum – Top Tips on Doing Business Break for lunch Host Country Day II (1/2 Day) Cocktail Reception Dine on your own 4 SPECIAL 38TH ANNUAL WORLD CONGRESS EVENTS RE-DISCOVERING CAMEROON: A MICROCOSM OF AFRICA THE CAMEROON MARKETPLACE Thursday, October 17 to Sunday, October 20, 2013 The Cameroon marketplace offers exhibitors from Cameroon an opportunity to spotlight their products and services during the Congress. The marketplace also provides daily excursion and post Congress opportunities. ATA’S YOUNG PROFESSIONALS PROGRAM (YPP) ORGANIZED EVENTS Social Night & YPP Panel: Sunday, October 20, 2013 ATA's Young Professionals Program (YPP) has organized two Congress events for all the delegates. The first one, the Third Annual YPP Social Night, takes place on Saturday, October 19, giving all congress delegates an opportunity to revel in African music, dancing and nightlife. Then, on Sunday, October 20, YPP invites all congress delegates to hear from students participating in the YPP-organized panel. HOST COUNTRY DAYS Friday, October 18, 2013 / Sunday, October 20, 2013 The Ministry of Tourism and Leisure of Cameroon has organized two separate half-day, afternoon excursions for delegates. The first will be held on Friday, October 18 and includes a visit to the Tole Tea Factory, a visit to the Wildlife Center and the neighboring Botanical Gardens in Limbe. The second will take place on Sunday, October 20 and includes a visit to the Bimbia Slave Port and a tree-planting ceremony at the entrance of Buea University’s Medical School. 5 WEDNESDAY, OCTOBER 16, 2013 Delegates arrive. Pick up at Douala International Airport for registered delegates and transfer to Mountain Hotel. 2:00 pm – 5:00 pm Registration Location: Mountain Hotel 7:00 pm – 10:00 pm Welcome Reception Location: Mountain Hotel THURSDAY, OCTOBER 17, 2013 Breakfast on own Registration Cameroon marketplace (all day) 8:00 am – 3:00 pm Registration Location: Mountain Hotel 9:00 am – 11:00 am ATA Annual International Board of Directors Meeting Location: Meeting Room at Mountain Hotel Conference Hall 11:15 am – 12:15 pm ATA Speed Networking/Ice-Breaker: Exchanging Business Cards Location: Mountain Hotel Lounge This networking ice-breaker session brings together all of the Congress delegates from a wide range of market segments and regions. 12:15 pm – 1:00 pm ATA Annual General Membership Meeting Location: Mountain Hotel Conference Hall The Executive Director gives an update on what has happened with ATA over the last year, welcomes chapter reports and addresses questions about the association. 1:00 pm – 2:30 pm Break for lunch 2:30 pm – 3:00 pm Cultural Entertainment Location: Outside Mountain Hotel Conference Hall 3:00 pm Official Opening Ceremony & Welcome Remarks: Re-Discovering Cameroon – A Microcosm of Africa Location: Mountain Hotel Conference Hall National Anthem 6 Welcome Remarks New Mayor of Buea Opening Remarks Edward Bergman, Executive Director, Africa Travel Association, USA Remarks Estherine Lisinge Fotabong, Director-PICD, NEPAD Agency, New Partnership for Africa's Development (NEPAD) Representative, South Africa Opening Address Honorable Bello Bouba Maigari, Minister of State, Minister of Tourism and Leisure, Ministry of Tourism and Leisure, Republic of Cameroon Cocktail Reception and End of Opening Ceremony 7:00 pm Opening Gala Dinner & Annual ATA Awards Location: Outside Mountain Hotel Conference Hall Join our Cameroonian hosts and fellow Congress delegates for an opening gala dinner, organized by the Ministry of Tourism and Leisure. The evening also includes ATA’s annual tourism awards. FRIDAY, OCTOBER 18, 2013 Breakfast on own Cameroon marketplace (all day) 9:00 am – 9:30 am Keynote: Africa Hotel Rising Location: Mountain Hotel Conference Hall Africa is receiving more attention from international and regional hotel chains than ever before. These chains see the need and value of expanding their business presence across the African continent, which is experiencing a boom in both leisure and business travel with prospects for strong growth over the next decade. Our keynote speaks about the growth of hotels and lodging in Africa, its impact on the tourism industry, and how governments can support investment through public-private partnership. Valentine Ozigbo, Managing Director/CEO, Transnational Hotels & Tourism Services Ltd., Nigeria 9:30 am – 11:00 am Africa Forum: Big Picture of Travel and Tourism to Africa Location: Mountain Hotel Conference Hall 7 This timely forum features three parts: the first explores what is happening in business in Africa right now; and the second gives a birdseye view of the latest tourism economics and trends, setting the stage for the third part, a conversation with Africa’s tourism ministers. Part I: What’s Happening in Business in Africa Right Now (20 minutes) While most of the world is bouncing back from the recent economic downturn, economists, business leaders and the media are all talking about Africa – they’re saying, “Africa is booming.” So, what’s happening in business in Africa right now? What’s driving the growth and where is the growth? Also, what are prospects for the future and are these opportunities trickling down? Beejaye Kokil, Division Manager, Economic & Social Statistics Division, African Development Bank (AfDB), Tunisia Part II: What’s Happening with Africa Tourism Right Now (20 minutes) Findings from the first issue of the “Africa Tourism Monitor,” a joint publication of the African Development Bank (AfDB), New York University-Africa House, and the Africa Travel Association (ATA) are presented, highlighting some of the major opportunities and challenges facing the tourism industry in Africa. Eddie Mandhry, Associate Director, New York University-Africa House, USA Part III: Tourism Ministers’ Roundtable: A Conversation (50 minutes) One of the signature events of the ATA Congress, this session brings together Africa’s tourism leaders to discuss the important role the tourism industry plays in driving economic and social growth and what needs to happen to realize the power and potential of the sector. Chair Honorable Bello Bouba Maigari, Minister of State, Minister of Tourism and Leisure, Ministry of Tourism and Leisure, Republic of Cameroon Facilitator Edward Bergman, Executive Director, Africa Travel Association, USA In conversation with African Tourism Ministers 11:00 am – 11:15 am Coffee & Tea Break 11:15 am – 11:35 am Spotlight: Global Investment in Africa’s Travel and Tourism Industry Location: Mountain Hotel Conference Hall This spotlight session focuses on attracting global investments in African tourism highlighting both the challenges and the rewards. 8 Angelle Kwemo, President, A Strategik Group, and Founder, Congressional African Staff Association, USA 11:35 am – 11:55 am Spotlight: Country Brand Building: Strategies and Tactics Location: Mountain Hotel Conference Hall How can a country improve its image or brand? This spotlight offers cost effective methods for tourism boards and travel professionals to attract new customers to their African destinations Mark Walton, Managing Director, Onyx Global Marketing, USA 12:00 pm – 1:00 pm Panel: Africa’s Air Routes: Increasing Destination Access Location: Mountain Hotel Conference Hall With a rise in the number of business and leisure arrivals to the continent, Africa has become one of the fastest-growing airline markets in the world. In fact, air access is becoming increasingly competitive with airlines from the USA, Europe, Africa, Asia, the Gulf, and the Middle East expanding operations across the continent. In this session, industry experts from ATA member airlines come together to take stock of the industry’s current situation and prospects for the future, focusing on key issues such as marketing, pricing, government regulations, finance, safety and security, and climate change. Presenters Djanabou Ali, Sales Executive, Brussels Airlines, Douala, Cameroon Esayas WoldeMariam Hailu, Managing Director, Ethiopian International Services, Ethiopian Airlines, Ethiopia Bobby Bryan, Commercial Director, Delta Air Lines, USA 1:00 pm Break for lunch 2:30 pm Host Country Day / Part I (1/2 day) (Organized by Cameroon) Includes a visit to the Tote Tea Factory, a visit to the Wildlife Center and the neighboring Botanical Gardens in Limbe. Dinner – To be announced SATURDAY, OCTOBER 19, 2013 Breakfast on own Cameroon marketplace (all day) 9:20 am – 10:10 am How to Attract U.S. Tourists to Africa Location: Mountain Hotel Conference Hall This session brings together two experts on the American tourism market to explore the ingredients for promoting a successful African destination, product or service in the U.S. 9 marketplace. It begins with a presentation on U.S. outbound travel to Africa, particularly where visitors are going, where they are coming from, what they are doing, and how much they are spending. Then, it explores how to package a tourism product for the U.S. market, highlighting issues and challenges along the way, as well as effective marketing techniques. John Riggin, President, Partner Concepts LLC, USA Stephen B. Richer, Public Affairs Advocate, National Tour Association (NTA), USA 10:10 am – 10:30 am Spotlight: Doing Tourism Business in Cameroon Bilateral trade between the U.S. and Cameroon has reached an all-time high, exceeding $557 million in bilateral trade in 2012. What is the U.S. government doing to facilitate U.S. Cameroon trade and investment – and where and how does tourism fit into the equation. Bianca Menendez, Political/Economic Chief, U.S. Embassy, Republic of Cameroon 10:25 am – 11:25 am Special Presentation: Discover Cameroon Location: Mountain Hotel Conference Hall In this special presentation, Cameroon’s leading travel professionals from both the public and private sector speak about the role of tourism in Cameroon’s economy, as well as the country’s diverse tourist products and services with a special focus on the China-Cameroon market and the Southwest Region. Moderator Elimbi Ebenezar, Former Director of Tourism Marketing at the Ministry of Tourism and Leisure; Consultant, UNWTO Presenters Adam Mahamat, Tour Operator, Cameroon/China Elangwe Peter, Tourism Delegate, Southwest Region, Cameroon Rodolphe Simo Kam, Managing Director, Sofitoul, S.A. 11:25 am – 11:40 am Coffee & Tea Break 11:40 am – 12:10 pm Panel: Tourism Growth and the Public and Private Sector Location: Mountain Hotel Conference Hall This panel offers representatives from economic programs and banks in Africa an opportunity to speak about how they are partnering with African governments and the private sector to support the growth and development of the travel and tourism sector across the continent. Estherine Lisinge Fotabong, Director-PICD, NEPAD Agency, New Partnership for Africa's Development (NEPAD) Representative, South Africa 10 Beejaye Kokil, Division Manager, Economic & Social Statistics Division, African Development Bank (AfDB), Tunisia 12:10 pm – 2:00 pm Lunch on own 2:00 pm – 2:25 pm Spotlight: Building the Capacity for Inclusive Tourism Growth in Africa Location: Mountain Hotel Conference Hall Growth in tourism goes hand-in-hand with growth in hotels, restaurants and retail outlets, as well as transportation and entertainment. This creates new jobs, services and products. In this way, training in the tourism industry and strengthening the tourism value chain can open the door for including marginal segments of the population, such as women, rural populations and youth in local, national and regional economies. This spotlight explores why tourism, if managed properly, has the potential to improve lives and support equitable growth on all levels. Amini Kajunju, President & CEO, The Africa-America Institute (AAI), USA 2:30 pm – 3:00 pm Panel: Youth and Tourism: Expanding Economic Opportunities for Youth According to the African Development Bank (AfDB), Africa is the world’s youngest continent with close to 70% of its population aged below 25. Youth constitute 37% of the total labor force, but make up about 60% of total unemployment. If Africa continues to invest in education and training to develop the potential of its youth, it can turn this challenge into an opportunity, particularly when skills development goes hand in hand with incentives to employ them. This spotlight session features some positive examples of how tourism can create economic opportunities for youth across the continent. Khalid Elachi, Chief Operating Officer, MCW Global, USA Joseph Okelo, Country Director, Global Travel and Tourism Partnership, East Africa 3:00 pm – 3:30 pm Coffee & Tea Break 3:30 pm – 4:45 pm Panel: Africa beyond Sea & Safari: Diversifying Tourism Products Location: Mountain Hotel Conference Hall As the tourism industry expands across Africa, innovative strategies are needed to attract visitors to different areas and to capture their attention in non-peak seasons. By diversifying tourism products to include new areas of growth and expansion, niche tourism offers an important opportunity for product development and differentiation. The examples presented in this panel reveal the wide range of product offerings and some interesting new trends. Moderator Dr. Gaynelle Henderson-Bailey, Henderson Travel Services; Member, International Board of Directors, USA Topics & Presenters 11 Religious Travel, Eliseo Neuman, AJC’s Africa Institute, USA Diaspora Tourism, Ogo Sow, Radio Journalist and Commentator; Member, International Board of Directors, USA Art & Fashion, Chief Margaret Bolanle Fabiyi; President, Webisco International Federation of Women Entrepreneurs & Tourism, Nigeria Tanzania National Parks, Tanzania National Parks representative, Tanzania (invited) Adventure, Macon Dunnagan, Expert Kilimanjaro Guide, Zara Tours, USA 4:45 pm – 5:30 pm Spotlight: AfroEats, A New International African Food Festival Location: Mountain Hotel Conference Hall The city of Dakar hosted AfroEats, a new international festival of African cuisine and agriculture from April 30 to May 6, 2013. The event brought international chefs, nutritionists and food entrepreneurs to the “African table.” Through workshops, tastings, demos and a culinary tour of the origins of the local cuisine, chefs and other visitors from the U.S., France and Mexico, as well as from Togo, Cameroon, and the Ivory Coast, explored the complexity of Senegalese and other cuisines of the continent. This spotlight tells the story of this exciting niche travel product. Chef Pierre Thiam, Pierre Thiam Catering Company, USA 5:30 pm – 7:00 pm Meeting of Members of the ATA Young Professionals Program Location: Mountain Hotel Lounge 7:00 pm – 10:00 pm Cameroon Night / Closing Dinner Location: Mountain Hotel Join us to celebrate the closing of the 38th Annual World Congress at a special dinner hosted by the Ministry of Tourism and Leisure. 12 SUNDAY, OCTOBER 20, 2013 Breakfast on own Cameroon marketplace (all day) 9:00 am – 9:55 am Special Presentation: ATA Young Professionals Program Perspective on Destination Cameroon Re-Discovered This presentation focuses on Cameroon tourism, its resources, potentials and uniqueness. Participants will get to discover and understand why destination Cameroon is nicknamed “All of Africa in one Country.” Introduction Eyong Ayuk Ako-Ebot, MA Tourism Management, Cameroon; Second Vice President, ATA Young Professionals Program Board of Directors Presenter Hyppolite Mouaffo, Adjunct Professor of Hospitality and Tourism Management at Stratford University; UNWTO volunteer; Member; ATA Young Professionals Program Presentation of ATA Young Professionals Program Certificates 9:55 am – 11:00 am Second Annual Media Exchange: Leveraging International Media to Change Global Perceptions and Increase African Tourism The global interest in Africa across all sectors and industries is growing at a rapid pace. As travelers seek new experiences, now more than ever is the ideal time for the African tourism industry to leverage the global interest in Africa by adopting international communication strategies to increase tourism traffic. This panel explores how to leverage influencer strategies, media relations, social media and traditional PR to increase interest and investment in the African tourism sector. Moderator Claudine Moore, Founder and Managing Director, C Moore Media International Public Relations, USA Participants Media Delegation Representatives 11:00 am – 11:30 am Guest Speaker: CNN Hero; Georges Bwelle Location: Mountain Hotel Conference Hall Hear from Top 10 CNN Hero Georges Bwelle whose organization, Ascovime, has provided free medical care to about 32,000 people in his native Cameroon. Dr. Georges Bwelle, General Surgeon, Central Hospital, Yaoundé, Cameroon 13 11:30 am – 11:45 am Coffee & Tea Break 11:45 am – 12:30am Africa’s Destination Travel Specialists Forum – Top Tips on Doing Business Africa travel specialists describe the history and services of their company and address questions, such as what is the percentage of business in Africa; what are prospects for growth; how are travel agents and tour operators selected and by whom; what are the current trends; how is Africa promoted to clients; and what are consumers looking for, what standards do they need and why should they book with a specific company? Moderator Dr. Gaynelle Henderson-Bailey, Henderson Travel Services; Member, International Board of Directors, USA Participants Abigail Lubiner, Associate, Adventure and Eco Tourism, Israel Michael Madison, President, Arbor Travel Associates; President ATA Southern California Chapter Mohammed Zaki, President / CEO, RZ Travels, Inc. USA 12:30 pm – 2:00 pm Break for lunch 2:00 pm Host Country Day / Part 2 (1/2 day) (Organized by Cameroon) Includes a visit to the Bimbia Slave Port and tree planting ceremony at entrance to the Medical School of Buea University (ATA’s annual responsible tourism project, dedicated to offsetting ATA’s carbon footprint in Cameroon). Closing Cocktail Reception Location: Mountain Hotel Dine on your own in Cameroon The evening is open for delegates, providing a perfect opportunity to invite and/or join other Congress delegates for dinner at a restaurant in the area. POST CONGRESS Pick up from Congress hotels and transfer to Douala International Airport. 14 HOST HONOURABLE BELLO BOUBA MAÏGARI, Minister of State, Ministry of Tourism and Leisure, Republic of Cameroon Honorable Bello Bouba Maïgari has been Minister of State for Tourism and Leisure for the Republic of Cameroon since December 2011. Prior to serving in this position, he was Minister of State for Transport in 2009, Minister of State for Post and Telecommunications from 2004 to 2009, and Minister of State for Industrial and Commercial Development from 1997 to 2004. He has also served as the National President of the National Union for Democracy and Progress since 1992. He served as Prime Minister from November 1982 to August 1983. SPECIAL GUESTS HONORABLE AGNES AKIROR EGUNYA, Minister of State for Tourism, Wildlife and Antiquities, Republic of Uganda HIS EXCELLENCY MAHAMAT TAIB YACOUB, Minister of Development of Tourism and Arts, Central African Republic 15 KEYNOTE VALENTINE OZIGBO, BSc., MBA, MSc., FCA, FCTI Valentine Ozigbo is the MD/CEO for Transnational Hotels and Tourism Services, Ltd, owners of Transcorp Hilton Hotels and Transcorp Metropolitan Hotel in Calabar. He was a banker and accountant with over 16 years’ experience in commercial, retail, investment and international banking. He is also a Chevening Scholar and winner of various university and workplace best student/staff awards. Prior to his current position, he was Keystone Bank’s (successor to Bank PHB) General Manager and Divisional Director in charge of Global Transaction Banking, covering all the products of the Bank, international business, correspondent banking relationships, global trade, bureau de change business and ebusiness. Before then, he was the Divisional Head of International Banking and Head of Global Strategic Alliances at United Bank for Africa Plc where he handled similar responsibilities, including playing key roles in the expansion of UBA franchise in many countries. He has also worked with FSB Int. Bank Plc (now Fidelity), Continental Trust Bank Ltd (now part of UBA) and Diamond Bank Plc. He graduated from the Lancaster University, UK with Distinction in MSc Finance. His also received his MBA in Banking & Finance and a BSc in Accounting from the University of Nigeria (UNN). He is a Fellow of both the Institute of Chartered Accountants of Nigeria and Chartered Institute of Taxation of Nigeria. GUEST SPEAKER DR. GEORGES BWELLE, General Surgeon, Central Hospital, Yaoundé, Cameroon; 2013 Top Ten CNN Hero Dr. Georges Bwelle, a general surgeon at the central hospital in Cameroon’s capital, assembles teams of medical volunteers, buys medications, equipment, and surgical supplies for weekend missions throughout the dry season. He plans out the entire year with specially selected destinations where he and his team set up a field clinic, operating room, and pharmacy for the villagers and neighboring people. At these clinics he provides free consultations, examinations, medications, and operations if necessary. 16 SPEAKERS DJANABOU ALI, Sales Executive, Brussels Airlines, Douala, Cameroon Djanabou Ali is currently a Sales Executive of Brussels Airlines in the airline’s office in Douala. Prior to this position, she worked in Commercial Management at MTN Cameroon and was a branch manager at MOABI-Douala. She received her MBA at Canisus College. EDWARD BERGMAN, Executive Director, Africa Travel Association, USA Edward Bergman has served as Executive Director of Africa Travel Association since June 2006. He co‐founded and serves as President of the Board of MCW Global, an NGO devoted to empowering youth to make positive change in their communities with a special focus on Africa. He is also an adjunct professor of tourism at New York University and in social entrepreneurship at SUNY Stony Brook University. Eddie is Co‐CEO of E&E Hospitality Group with two restaurants: E&E Grill House (Times Square, NY) and Hill and Bay (Murray Hill, NY). He serves on the Board of Directors of the Rubin Museum of Art, Museum for African Art, Shared Interest and the Synergos Institute. He also serves on the Advisory Boards of the International Crisis Group, NYU Africa House, NYU SCPS Center for Global Studies and NYU Gallatin School of Individualized Studies. In 2009 Eddie was awarded the Ellis Island Medal of Honor. He received his BA and MA from New York University. BOBBY BRYAN, Commercial Director, West and East Africa, Delta Air Lines, Nigeria Originally from Texas, Bobby Bryan attended the American University in Paris, France. He began with Air France after university in 1986 and worked in several positions with Air France KLM in New York, Washington, Chicago and Lagos, Nigeria. He joined Delta in 2007, covering East, West and Central Africa and is currently based in Lagos. 17 MACON DUNNAGAN, Kilimanjaro Guide with Zara Tours, USA Macon Dunnagan’s adventuring career began in earnest in January 1999, when he climbed Mount Kilimanjaro for the first time. After more than a decade, he has gained considerable expertise as an avid climber and tour guide. Currently, Macon is featured as the expert guide for the ongoing ‘Polarmax Ultimate Adventure Mt. Kilimanjaro’ sweepstakes, presented by Polarmax in conjunction with Backpacker Magazine, Cotton Inc. and Zara Tours. He leads group climbs, including “Rotary End Polio Now” and “Ovarian Cancer Canada.” Additionally, Macon is working on the sequel to Sons of Kilimanjaro, due in late 2014. Macon has climbed Kilimanjaro 31 times. KHALID ELACHI, Chief Operating Officer, MCW Global, USA Khalid Elachi is currently the Chief Operating Officer of the New York-based non-profit MCW Global. The organization’s mission is to empower youth to be agents of change with a special focus on Africa, where it has established five community centers in Rwanda, Sierra Leone, Tanzania and Zambia. Khalid has been a member of the MCW team since 2003, when he participated in his first International Youth Leadership Retreat. He also helped establish the MCW Alumni Ventures Fund and MCW’s community center in Rwanda. Khalid majored in Middle Eastern & Islamic Studies at the College of Arts and Science at New York University. ESTHERINE LISINGE FOTABONG, Director-PICD, NEPAD Agency, New Partnership for Africa's Development (NEPAD) Representative, South Africa Estherine Lisinge-Fotabong is the current Director of Programme Implementation and Coordination Directorate of the NEPAD Planning and Coordinating Agency (NPCA). She is also the Environment & Tourism Adviser to the NEPAD Secretariat. Mrs. Fotabong has a Masters degree in Law and a second Masters in International Affairs, specializing in International Policy and Practice. She held several positions including: Assistant Lecturer in Law at the University of Soa, Yaoundé, Cameroon; Director of Policy and Strategy; WWF Central African Regional Programme Office, Biodiversity and NEPAD Programme Officer with UNEP-DGEF. Mrs. Fotabong has co-authored several publications relating to Environmental Law and Policy. 18 ESAYAS WOLDEMARIAM HAILU, Managing Director, Ethiopian International Services, Ethiopian Airlines, Ethiopia As a Managing Director of Ethiopian International Services, Esayas Wolde Mariam Hailu heads and directs the development and coordination of sales and operations of all international flights and field offices of Ethiopian Airlines Group. He joined the airline in 1991, and has served in different senior management positions, including Manager Revenue Management, Area Manager Greece & the Balkans, Country Manager Nigeria, Director for Germany and Central Europe and Vice President of Ethiopian Airlines Cargo. He has an MBA from Open University in the UK, and a BSc in Mathematics from Addis Ababa University. DR. GAYNELLE HENDERSON-BAILEY, President, Henderson Travel Services; ATA International Board of Directors, USA Dr. Henderson-Bailey founded the Washington, D. C.-Silver Spring, Maryland office of Henderson Travel Service in 1984, originally as a branch of the Atlanta company that her parents, Jake and Freddye Henderson, founded in 1955. Henderson Travel Service is the first full-service, fully appointed African American owned and operated travel agency in the U.S., and the first travel agency to pioneer in African tourism, sending the first group of American tourists to Ghana to celebrate its independence in 1957. Dr. Henderson-Bailey diversified the company in 1987 by developing the Management Consulting Division (Henderson Associates), which quickly grew to include numerous U.S. Federal Government contracts and several African and Caribbean marketing, promotions and tourism development consultancies. Henderson Travel has received the coveted Rosenbluth Award from ASTA (American Society of Travel Agents) and the Africa Trophy from both ASTA and the Africa Travel Association (ATA). 19 AMINI KAJUNJU, President & CEO, The Africa-America Institute (AAI), USA Amini Kajunju is the President and CEO of the Africa-America Institute (AAI). She is the first African to ever serve at the helm of AAI. Kajunju leads in transforming the 60-year organization into an innovative, vital hub of African talent, a convening forum for leading thought leaders on issues related to Africa, and a repository of extensive history on the continent. Kajunju joined AAI from the New York-based Workshop in Business Opportunities (WIBO) in 2012. BEEJAYE KOKIL, Division Manager, Economic & Social Statistics Division, African Development Bank (AfDB), Tunisia Beejaye Kokil is the manager of the Economic & Social Statistics Division at the Statistics Department under the Chief Economist Complex at the African Development Bank. The division is mainly responsible for developing, managing and disseminating development data, as well as covering a wide range of economic and social statistics on Africa and preparing knowledge briefs and statistical publications. AfDB recently launched the “Africa Information Highway” initiative to assist African countries to improve their web dissemination of data and facilitate public access with the installation of Country Data Portals and Open Data systems. Mr. Kokil joined AfDB in February 1993 as a statistician. LOUIS KOUAKOU, Statistician, Economic & Social Statistics Division, Africa Development Bank (AfDB), Tunisia Louis Kouakou is a statistician in the Economic & Social Statistics Division at the Statistics Department, under the Chief Economist Complex of the African Development Bank. At the AfDB, Mr. Kouakou is the task manager of the “Africa Information Highway,” an initiative to help countries and institutions to improve their Web dissemination and data management. Data Portal, Open Data, MDG Data portal are provided to countries through that initiative. Mr. Kouakou is also responsible for the production and dissemination of publications in the statistics department. 20 ANGELLE KWEMO, President, A Strategik Group, and Founder, Congressional African Staff Association, USA Angelle Kwemo, an internationally featured speaker on trade and investment in Africa, has appeared in the last three months in Beijing, Chicago, Paris, and Libreville, Gabon. As a former staff member of the United States Congress, Ms. Kwemo focused on international investment and trade. Ms. Kwemo also provides strategy for achieving strong private sector partnerships from around the world. MICHAEL MADISON, President, Arbor Travel Associates; President, ATA Southern California Chapter, USA Michael Madison has held various posts within the ATA Southern California Chapter (So-Cal) since joining in 1992 and currently holds the position of Board President. He is President of Arbor Travel Associates, a retail California travel agency, providing both leisure and business travel planning for local government, unified school district and the general public. He was the 2006 recipient of ATA's Outstanding Service to the Organization. EDDIE MANDHRY, Associate Director, New York UniversityAfrica House, USA Eddie Mandhry holds a BA in Political Science/African Studies from Hampshire College, a MSc. in International Relations from the London School of Economics, and a certificate in non-profit management from Columbia Business School’s Social Enterprise Program. He manages Africa House’s public engagement programs that spotlight Africa-focused research conducted by members of the NYU academic community. He also manages seminars, conferences and symposiums featuring local and international dignitaries, thought leaders and practitioners. The flagship programs aim to promote critical dialogue and debate on evolving trends linked to economic development in Africa. Eddie also manages the operations of the NYU Center for Technology and Economic Development’s Entrepreneurship Lab. Eddie is a Kenyan national, fluent in Kiswahili with basic proficiency in Amharic and French. 21 CLAUDINE MOORE, Founder and Managing Director, C Moore Media International Public Relations, USA Claudine Moore is the international award-winning Founder and Managing Director of C Moore Media (CMM) a boutique international public relations firm headquartered in New York. CMM has worked with many companies and Fortune 500 brands in the U.S., and also has an African Division through which they leverage their international expertise in strategic communications, branding and corporate communications to raise the international visibility of African organizations and initiatives. Claudine is also a freelance writer specializing in African business, travel/tourism and lifestyle and her work has been shared on CNN, Black Enterprise, PR Week, The Network Journal and more. ELISEO NEUMAN, Director of Africa Institute, AJC, USA Eliseo Neuman is the Director of AJC's Africa Institute. The agency's most recent international initiative is dedicated to conducting Africa-related advocacy, establishing partnerships with African diasporas in the U.S. and facilitating technical cooperation and development assistance from the U.S. and Israel in Africa. Prior to joining the AJC, Mr. Neuman was an investment banker with Goldman Sachs & Co., and a lawyer with Davis Polk & Wardwell. Most recently, he served as an advisor to the Chief Prosecutor of the International Criminal Court in The Hague. JOSEPH OKELO, Country Director, Global Travel and Tourism Partnership, East Africa Joseph Okelo is the Country Director of the Global Travel and Tourism Partnership (GTTP), East Africa. The GTTP is a multi-country educational program that introduces students to career opportunities in Travel & Tourism. To date, more than a million and a half students in 12 countries have participated in the GTTP. Joseph received his undergraduate degree in Sociology from the University of Western Ontario, Canada and holds an MBA from University of Nottingham, U.K. He runs numerous projects involving youth, including a World Bank sponsored program for over 10,000 youth in ICT skills training to help them attain jobs and to become self-reliant. 22 STEPHEN B. RICHER, Public Affairs Advocate, National Tour Association (NTA), USA As public affairs advocate for the National Tour Association (NTA), Stephen Richer is the voice of the packaged travel industry on matters of public policy in Washington, DC, and a key tourism leader who helps to grow travel to, from, and within North America. His role in organizing better communications and industry -sensitive public policy has had an impact globally from the Far East to Africa, from the Middle East to Europe, from South America to the borders of the USA and throughout the islands of the world from the Caribbean to the Pacific. Richer retired from his position as executive director of the Mississippi Gulf Coast Convention and Visitors Bureau in 2007, where he was involved in the recovery from Hurricane Katrina. Previously, he served as the first New Jersey director of tourism, the first executive director of the Nevada Commission on Tourism, and president of the Atlantic City Convention and Visitors Bureau. Richer is a former Mayor of Randolph Township, New Jersey and a member of the Jewish Federations of North America Emergency Committee, which funds organizations globally for disaster relief. JOHN RIGGIN, President, Partner Concepts, USA Partner Concepts is a tourism marketing consulting firm that specializes in helping destinations around the world increase visitation from the U.S. and Canada. Clients include Botswana, Ethiopian Airlines, China, Nicaragua, and the British Virgin Islands, among others. Prior to co-founding Partner Concepts in 2002, John led a digital marketing firm, served as investor relations manager for an internet service provider, and worked as a public relations manager for a Fortune 500 bank. John graduated from Harvard University in 1990. OGO SOW, Radio Journalist; Advisor to the ATA Executive Director on Diaspora Affairs; ATA International Board of Directors, USA Ogo Sow, affectionately known as “Mr. Africa,” is a Senegalese national from Kaolack. In 1985, Sow moved to the U.S. to launch the first African-owned community radio station focusing on issues facing the Africa Diaspora living in the U.S., as well as those at home. Currently, he is the host of OgoSow.com (Africavision), the first African talk show in the U.S. His show is a leader in online media and entertainment, especially amongst the African Diaspora community. His 23 broadcasts are conducted in English, French, and Wolof. Sow is a dedicated member and advocate for the Africa Travel Association (ATA), where he serves on the International Board of Directors and is a key advisor on Diaspora Affairs. CHEF PIERRE THIAM, Pierre Thiam Catering Company, USA Pierre Thiam is a chef, restaurateur and author based in New York City. He is the owner and founder of Pierre Thiam Catering Company in New York, specializing in contemporary West African cuisine. His cookbook “Yolele! Recipes from the Heart of Senegal” was a finalist of the 2009 Julia Child Cookbook Award in Denver and won a Special Jury Award at the Paris Gourmand Award in 2010. He is also the former owner of Le Grand Dakar Restaurant in Brooklyn MARK WALTON, Managing Director, Onyx Global Marketing, USA Onyx Global Marketing is a media, marketing and management consultancy that Mark Walton established to encourage engagement with Africa and its Diaspora in the media, entertainment and tourism sectors. For the past eight years, Mr. Walton had been Executive Vice President for Sales & Marketing at The Africa Channel, where he was responsible for all distribution, advertising sales and marketing activities. He also teaches media management at the Fordham Graduate School of Business. Mr. Walton holds a BS in journalism from Boston University and a Masters from the Yale School of Management. MOHAMMED ZAKI, President/CEO - RZ Travels, Inc., USA Mohammed Zaki is the CEO of RZ Travels, Inc. He has been in the travel business for more than 25 years. Mr. Zaki is a member ATA, PATA, SKAL International and APTA. RZ Travels is a full service airline ticketing and a wholesale travel agency approved/accredited by IATAN and ARC. The agency customizes different tours, honeymoon packages, religious and/or educational trips. 24 ATA MAJOR INTERNATIONAL EVENTS SINCE 1976 ATA ANNUAL WORLD CONGRESS 1976 – Nairobi, Kenya 1977 – Abidjan, Ivory Coast 1978 – Sousse/Monastir, Tunisia 1979 – Tangier, Morocco 1980 – Libreville, Gabon 1981 – Lusaka, Zambia 1982 – Lome, Togo 1983 – Cairo, Egypt 1984 – Banjul, The Gambia 1985 – Nairobi, Kenya 1986 – Atlanta, Georgia, USA 1987 – Douala, Cameroon 1988 – Harare, Zimbabwe 1989 – New York, NY, USA 1990 – Casablanca, Morocco 1991 – Cairo, Egypt 1992 – Cote d’Ivoire 1993 – Lusaka, Zambia 1994 – Accra, Ghana 1995 – Nairobi, Kenya 1996 – Windhoek, Namibia 1997 – Cotonou, Benin 1998 – Arusha, Tanzania 1999 – Accra, Ghana 2000 – Addis Ababa, Ethiopia 2001 – Cape Town, South Africa 2002 – Conakry, Guinée 2003 – Lusaka and Livingstone, Zambia 2004 – Douala, Cameroon 2005 – Nairobi, Kenya 2006 – Accra, Ghana 2007 – Addis Ababa, Ethiopia 2008 – Arusha, Tanzania 2009 – Cairo, Egypt 2010 – Banjul, The Gambia 2011 – Dakar, Senegal 2012 – Victoria Falls, Zimbabwe 2013 – Buea, Cameroon ATA ECO AND CULTURAL TOURISM SYMPOSIUM 1992 – Saly / Dakar, Senegal 1994 – South Africa 1996 – Marrakech, Morocco 2000 – Abuja, Nigeria 2001 – Yaoundé, Cameroon 2002 – Fez, Morocco 2003 – Zanzibar, Tanzania 2004 – Kampala, Uganda 2005 – Luanda, Angola 2006 – Calabar, Nigeria 2008 – Djibouti, Djibouti ATA PRESIDENTIAL FORUM ON TOURISM 2006 – New York University, New York, USA 2007 – New York University, New York, USA 2008 – New York University, New York, USA 2009 – New York University, New York, USA 2010 – New York University, New York, USA 2011 – New York University, New York, USA 2012 – New York University, New York, USA US-AFRICA TOURISM SEMINAR 2008 – New York, New York, USA 2009 – Washington, DC, USA 2010 – Washington, DC, USA 2011 – Washington, DC, USA 2012 – Washington, DC, USA 2013 – Washington, DC, USA 25 ATA INTERNATIONAL BOARD OF DIRECTORS GOVERNMENTS Federal Democratic Republic of Ethiopia Honorable Amin Abdulkadir Bereket, Minister of Culture and Tourism United Republic of Tanzania Honorable Khamis Kagasheki, Minister of Natural Resources and Tourism Republic of Zimbabwe Honorable Eng. Walter Mzembi, Minister of Tourism and Hospitality Industry CORPORATE South African Airways Mr. Todd M. Neuman, Head of North America Expedia Travel Mr. Diego J. Lofeudo, Senior Director of Market Management, EMAF, MEIO, GR & TK & CY, Starwood Hotels and Resorts Mr. Omar Carrera, Area Director, Sales & Marketing for East Africa Travel World News (USA) Mr. Charlie Gatt Jr., Publisher SUPPLIERS Affluent Hospitality Group (USA) Ms. Adele Black Africa Tour-Rific (USA) Ms. Doris Wooten Henderson Travel Services (USA) Dr. Gaynelle Henderson-Bailey ALLIED The Bradford Group (USA) Ms. Karen Hoffman, President ASSOCIATES Mr. Ogo Sow (USA) 26 ATA INTERNATIONAL ADVISORY COUNCIL GOVERNMENTS Republic of Cameroon Ministry of Tourism and Leisure Central African Republic Minister of Development of Tourism and Handicraft Republic of Ghana Minister of Tourism Republic of Uganda Minister of Tourism, Wildlife and Heritage Republic of Zambia Minister of Tourism and Art CORPORATE Arik Air Mr. Robert Brunner, Vice President Americas, Arik Air International USA Delta Air Lines Mr. Athar Khan, Director, New York Sales Ethiopian Airlines Mr. Tewolde G. Mariam, Chief Executive Officer (CEO) Tanzania National Parks (TANAPA) Mr. Allan J. H. Kijazi, Director General SUPPLIERS Garden Group of Hotels (Zambia) Mr. Gaudenzio Rossi, General Manager Group IST (USA) Mr. Gilad Goren Khanondo Safari & Tours (Zimbabwe) Mr. Forward Mutero Production Travel & Tours (USA) Mr. Ronald Mracky Southern Sun Tanzania Mr. Adam Fuller, General Manager ALLIED Thinking Forward Media (USA) Ms. Andrea Papitto, Vice President ASSOCIATES Mr. Lehlohonolo Moagi (South Africa) 4U2 Advertising Multi Media, Inc. 27 ACKNOWLEDGEMENTS ATA Congress Planning Team Noura Alj, Volunteer, Membership Services Edward Bergman, Executive Director Khalid Elachi, Consultant to the Executive Director, Logistics Angela Gerrow, Membership Services; Executive Assistant to the Executive Director Gabrielle McGinnis, Volunteer, Communications Sharon Roling, Consultant to the Executive Director, Media and Communications Ogo Sow, ATA International Board of Directors, Adviser, Diaspora Affairs Special Thanks Robert Brunner, Vice President, Americas, Arik Air, USA Athar Khan, Sales Director, Delta Airlines, USA Gregory Thome, Charge d’Affaires, United States Embassy, Yaoundé, Cameroon Cameroon Planning Team Mme. Angeline Florence Ngomo, Coordination General Mme. Bayeck Marguerite, Rapporteur General Mon. Mbo Theophile, Rapporteur Mon. Mukete Daniel Modika, Rapporteur, ATA Focal Point Mon. Nji Joseph Adu, Rapporteur Mon. Souley Manou, Rapporteur Mon. Aboubakar, Responsable, Finances Mon. Aboubakary Doudy, Responsable, Accueil et Protocole Mon. Bilack Garka Armand B, Responable, Animation Culturelle Mon. Bountsebe Alphonse, Responsable Secretariat Technique et Traduction Mme. Nonga, nee Ngo Bab M, Responsable, Decoration Mon. Mbohou Soulemanou, Responsable Hebergement et Restauration Mme. Bomba A. Elise, Responsable, Logistique et Transport Mon. Mbe Samuel, Responsable, Relations Publiques et Sponsoring Mon. Mohamadou Kombi, Responsable, Excursions Mon. Ngan Houl Daniel, Responsable, Health and Security Official Congress Airline and Official Congress Media Carrier Official Congress Venue and Hotel 28 AFRICA TRAVEL ASSOCIATION 152 Madison Avenue, Suite 1702, New York, NY, USA, 10016 USA T: +1-212-447-1357 / F: +1-212-213-4890 www.AfricaTravelAssociation.org 29