espaços criança esperança

Transcription

A media company such as TV Globo
has an ongoing challenge that isn’t always visible - to seek excellence, the best
results and the best practices beyond
what appears on your screen, which is
our great showcase. In other words, to
create a series of mechanisms that do not
appear to the eyes of the general public,
but that are fundamental to the company
through the programs it broadcasts, fulfilling its mission to inform, entertain and
educate with the high quality standards
we strive for.
In this highly complex context, the
concept of sustainable management has
gained ground. In fact, it has translated
and exposed many of the challenges that
corporations face or should face to guarantee the success of their strategies.
In our Social Initiatives Report 2010,
we seek to expose some of the initiatives
that help us build a ratings and market
leading television network in a setting
under constant transformation, impacted
by new technologies, platforms and consumption habits.
The strengthening of this leadership
- which today places us as the third largest television network in the world - entails
a series of ongoing initiatives in the economic, social and environmental fields,
all of which converging towards people,
which is what truly matters. At one end,
we have the talent of our teams as ballast and, on the other, the viewers, with
their untouchable and legitimate right to
choose. We believe - and aim to demonstrate through our report - that this body
of social initiatives has a decisive contribution in making this bridge more solid
and relevant.
Octávio Florisbal
General Director – TV Globo
CONTENTS
04 CRIANÇA ESPERANÇA (CHILD HOPE)
09 AMIGOS DA ESCOLA
12 AÇÃO GLOBAL
(FRIENDS OF SCHOOL)
(GLOBAL ACTION)
15 ESPORTE CIDADANIA
(CITIZENSHIP SPORTS)
16 SOCIAL ADVERTISING
20 SOCIAL RESPONSIBILITY THEMES
23 EDUCATION
26 PRINCIPLES & VALUES
27
GLOBO UNIVERSIDADE
31
MEMÓRIA GLOBO
(GLOBO UNIVERSITY)
(GLOBO MEMORY)
33 JOURNALISM
38 DIVERSITY
39 ENTERTAINMENT
43 SUSTAINABLE MANAGEMENT
47 HUMAN RESOURCES
49 TV VIEWER SERVIVE CENTER – CAT
50 SUPPLEMENTARY INFORMATION
52 GLOBO DATA
CRIANÇA ESPERANÇA
(CHILD HOPE)
www.criancaesperanca.com.br
The end of the 2010 show: 25 years mobilizing the country for children’s rights.
THIS CHAIN ONLY
EXISTS WITH YOU
Campaign celebrates 25 years of success
The great chain of solidarity once again
spread throughout the country, marking the
25th edition of the Criança Esperança (Child
Hope) campaign. Created in 1986 to mobilize society regarding the issues of Brazil’s
childhood and youth, Criança Esperança is a
Globo Network project partnered by UNESCO.
With the support of the Brazilian population and companies such as Tramontina, Petrobras, Embelleze, Itaú, Credicard, Bradesco
and ICAP, the campaign raised R$ 17.3 million in 2010, which will be fully invested in
social projects developed in Brazil. Five thousand Redetrel cell phone recharge outlets
throughout Brazil were transformed into donation centers for Criança Esperança. Added
04
CRIANÇA ESPERANÇA (CHILD HOPE)
to the twenty thousand lottery shops all over
the country, these helped diversify the ways to
contribute to the campaign, which also counts
on the web and telephone.
To celebrate the initiative’s 25th anniversary, UNESCO launched the book Criança
Esperança: 25 anos criando oportunidades
(Child Hope: 25 Years Creating Opportunities),
with stories of children whose lives were transformed by the project, testimonials by people
who helped consolidate the campaign and a
tribute to Dr. Zilda Arns, founder of Pastoral da
Criança (Catholic philanthropic organization), a
project supported by Criança Esperança since
1986. The launch in October, in São Paulo,
brought together entrepreneurs, NGOs and
government to debate how each of these sectors can contribute towards the social transformation of Brazil’s children and youngsters.
With a distinctive advertising campaign,
Criança Esperança also invested in integration with social media: the @criesperanca25
microblog quickly reached the tally of 18 thousand followers; the sites Repositório de Sonhos
(Dream Repository) and E você? Doa Por quê?
(And you? Why do you donate?) opened space
for text and video testimonials by people who
participated in the 25 years of Criança Esperança; and a series of documentaries on supported
projects, produced exclusively by Central Única
das Favelas – CUFA (Cultural Project) for the
web was released at Webdocs Esperança.
In 2010, Criança Esperança’s resources
benefited over 33 thousand children, adolescents and youngsters, supporting 64 Brazil-
ian social projects. Over these 25 years, more
than R$ 232 million were raised, benefiting
over 4 million children, youngsters and adolescents and 5 thousand projects.
Total raised in 2010:
R$ 17.3 million
Total raised in 25 years:
R$ 232 million
Projects supported in 2010
with 2009 resources:
Angélica and Luciano Huck, the program’s hosts.
64 projects,
Pastoral da Criança and Espaços
Criança Esperança (Child Hope Spaces).
Projects supported in 25 years:
Over 5 thousand
projects
benefiting more than
4 million children,
adolescents and youngsters.
Ivete Sangalo and Gilberto Gil in action on stage.
05
From 2004 to 2009
Region
Number of
Projects
Direct Beneficiaries
In 2010
Number of
Projects
Direct Beneficiaries
Midwest
36
24,441
9
5,482
Northeast
133
103,904
23
19,884
North
39
511,186
4
453
Southeast
116
61,164
19
6,223
South
51
33,081
9
1,723
TOTAL
375
733,776
64
33,765
Renato Aragão commands the party.
Artists gathered to take donor calls on the last day of the campaign.
Criança Esperança Campaign – Evolution of collections
18.0
17.3
15.0 15.0
12.6
8.8
12.5
13.0
11.6
9.5
5.5
1.9
1999
06
2000 2001
2002 2003 2004 2005 2006 2007 2008 2009
2010
ESPAÇOS CRIANÇA ESPERANÇA
When the first Espaço Criança Esperança
(Child Hope Space) was created in 2001, in
Rio de Janeiro, its goal was to launch a new
partnership model joining private initiative,
volunteers and government to offer complementary activities during off-school hours.
Nine years later, with the model now
(Child Hope Spaces)
replicated in three other cities - São Paulo,
Olinda and Belo Horizonte – the Espaços
Criança Esperança have become reference
centers in assistance for children, adolescents and youngsters in poor communities,
offering development and growth opportunities to over 10 thousand beneficiaries.
RESULTS IN 2010
• 10,591 children, adolescents and youngsters benefited;
• 44,154 monthly assistances in culture, sports and education workshops;
• 26,937 monthly assistances in capacitation and training;
• 8,323 monthly assistances in digital inclusion centers in Belo Horizonte,
Rio de Janeiro and São Paulo;
• 51,869 people present in 442 internal and external events throughout the year.
RIO DE JANEIRO/RJ
Cantagalo, Pavão/Pavãozinho
Partners:
State Government,
Viva Rio and UNESCO
•8,286 children, adolescents and
youngsters benefited;
•21 regular sports, culture, education and
capacitation workshops (111 groups);
•11,100 children, adolescents, youngsters
and their families present in 187 events;
•4,000 monthly assistances at the Library;
•5,000 monthly accesses at the Cyber Space digital
inclusion center for children aged over 12; 2.500
monthly accesses at the Children’s Cyber Space
center for children aged up to 11;
•958 work market placements through Balcão de
Oportunidades (Opportunity Bank);
•306 jobs acquired;
Swimming lessons at ECE-RJ.
•School reinforcement partnership – Espaço Criança
Esperança established a partnership with the
Municipal Education Secretariat to offer school
reinforcement classes to municipal school students,
reaffirming its goal as a space for education,
focusing on the development of children,
adolescents and youngsters.
ESPAÇOS CRIANÇA ESPERANÇA (CHILD HOPE SPACES)
07
BELO HORIZONTE/MG
Aglomerado da Serra
Partners: City Hall, PUC-MG
(Pontifical Catholic University of
Minas Gerais) and UNESCO
•948 children, adolescents and youngsters
benefited;
•27 regular sports, culture, education,
psychosocial and capacitation workshops
(136 groups);
•180 monthly assistances in family
related activities;
•75 monthly psychosocial assistances;
•722 monthly night shift assistances;
•140 monthly assistances at the Library;
and their families present in 175 events.
Harlem Globetrotters at ECE-BH.
SÃO PAULO/SP
Brasilândia
Partners: City Hall,
Sou da Paz Institute
and UNESCO
•670 children, adolescents and
•94 regular sports, culture, education
and capacitation workshops (63 groups);
•45 punctual workshops with partners and
20 workshops supporting youth groups
organized throughout the year;
related activities;
Soccer on Dia da Esperança
(Hope Day) at ECE-SP.
OLINDA/PE
Comunidade de Rio Doce
Partners: City Hall, UNICAP
(Catholic University of
Pernambuco) and UNESCO
•687 children, adolescents and
•15 regular sports, culture, education,
psychosocial and capacitation workshops
(58 groups);
related activities;
•60 monthly assistances at the Library;
Percussion workshop at ECE-Olinda.
08
ESPAÇOS CRIANÇA ESPERANÇA (CHILD HOPE SPACES)
(FRIENDS OF SCHOOL)
AMIGOS DA ESCOLA
www.amigosdaescola.com.br
Children observe dengue mosquito larvae during the fourth theme day at a school in Duque de Caxias/RJ.
FOCUS ON
THE COMMUNITY
In 2010, for the second time in a row,
Amigos da Escola (Friends of School) won
Revista Educação’s (Education Magazine’s) “Top Education Award - The Most
Remembered Brands” in the Social Initiatives category, with 61.5% of the public
vote (in 2009, it won with 48%).
AMIGOS DA ESCOLA (FRIENDS OF SCHOOL)
09
Providing information, guidance and
support materials for extracurricular activities,
the project has 5,200 participating schools
(December/2010), and caters to 3.16 million
students and over 65 thousand volunteers.
With the theme “My School, My Community,” the central axis of the project’s
initiatives in 2010, Amigos da Escola mobilized society to the importance of everyone’s commitment to quality education:
• Theme Days: four national events attended by 112 thousand participants
among students, parents, educators and volunteers.
• Family Day at School: a new annual event to stimulate parental participation was attended by over 30 thousand people in participating schools all over the country.
• Advertising Campaign: starring actor Tony Ramos, the campaign promoted volunteer work and community participation in school, the prizing of
teachers and the involvement of parents in their children’s school life.
• Journalism: national (Jornal Hoje, Jornal Nacional and Ação) and local
reports highlighting good practices, volunteer projects in public schools
and important issues regarding education.
Public Perception
Ibope survey among the Brazilian population (September/2010)
pointed out:
• 48% attributed the maximum score (10) to the importance of
Amigos da Escola to education. The average score was 8.9;
• 50% feel very motivated (attributing scores of 9 or 10)
to act as volunteers;
• 13% stated to have undertaken volunteer work in schools
motivated by the project (4% still do);
• For 76%, the project stimulates further involvement in
their children’s education.
School Principals’ Evaluation
During periodic re-registration (concluded in October/2010), the project
asked school principals to attribute a score of 1 to 10 to the lesser or
greater likelihood of recommending the project to other schools.
54% attributed the maximum score, while the average score was 8.7.
10
Amigos da Escola promoted five further volunteer management training meetings in 2010, this time in the states of Acre,
Bahia, Pará, Pernambuco and São Paulo,
totaling 4,500 participating teachers and
school principals since 2006.
With the support of 40 regional centers, member schools participated in the
country’s major literary fairs, with artistic
and reading encouragement activities during the Pernambuco International Literary Fair, in Olinda, Pernambuco, the Ouro
Preto Literary Forum, in Minas Gerais, and
the São Paulo Book Biennial, in São Paulo. Nine schools participated in the finals
of the School Olympics, held in Fortaleza, Ceará (ages 12 to 14) and in Goiânia,
Goiás (ages 15 to 17), conducting activities
within the cultural schedule of the events.
Launched in 1999, Amigos da Escola’s mission is to “mobilize society,
through communication, to improve the
quality of basic education and support
public schools in the development of practices and projects with the participation of
families and the community.” It is a Globo
Network initiative, partnered by Consed the National Council for Education Secretariats, Undime - the National Union of Municipal Education Administrators, Instituto
Faça Parte (Take Part Institute) and Unicef
- the United Nations Children’s Fund.
Tony Ramos and children during the 2010 campaign shoot to encourage volunteer work in schools.
11
AÇÃO GLOBAL
(GLOBAL ACTION)
www.acaoglobal.com.br
Actors Daniela Carvalho and Alexandre Borges at Ação Global Regional (Cidade de Deus/RJ).
A SHOW OF PARTNERS
FOR CITIZENSHIP
Ação Global Nacional (National Global
Action) performed over 2 million assistances, benefiting 720 thousand people in 31
Brazilian cities. Backed by over 2 thousand
public and private partners and 37 thousand volunteers, the initiative issued more
than 72 thousand documents, and conducted 438 thousand medical and 62 thousand
dental assistances.
A partnership between SESI (Brazilian
Industry Social Branch) and Globo Network,
Ação Global (Global Action) celebrated its 15th
12
AÇÃO GLOBAL (GLOBAL ACTION)
anniversary in 2010, offering services relevant
to health, citizenship, medical, dental and legal
counseling, and recreation and leisure.
A total of 15 regional events were held.
In Rio de Janeiro, the highlights being the
initiatives conducted in São Gonçalo, for the
victims of the floods, at the Talavera Bruce
Women’s Penitentiary, in Bangu, and in Cidade de Deus, to celebrate Favela Day. In
São Paulo, the initiatives in Atibaia and Pirassununga registered over 143 thousand
assistances, the record for the year.
AÇÃO GLOBAL
NATIONAL
REGIONAL
920,163
390,702
1,310,865
Assistances
2,067,109
947,618
3,014,727
Documents
72,056
33,140
105,196
2,142
415
2,557
37,256
10,993
48,249
Public
Partners
Volunteers
TOTAL
Regional: 8 in RJ and 7 in SP
Ação Global - Assistances
(Tally of National and Regional Initiatives in 2010)
Medical Assistances
538,484
Dental Assistances
109,496
Participation in Sports, Cultural and Recreational Activities
725,200
Participation in Educational Activities**
354,624
Citizenship Initiatives
817,193
(** National and Regional-SP)
Issuance of documents, such as work permits, among the most sought after services: inclusion in low income areas.
13
Activities for seniors at Ação Global Regional (Tanguá/RJ).
Mateus Solano: free haircuts.
Ação Global – Evolution
(Tally of National and Regional Initiatives in 2010)
Year
Public
Assistances
Documents
2002
729,495
1,299,752
74,568
2003
992,410
2,200,111
104,272
2004
989,728
2,173,396
93,712
2005
1,252,080
3,245,684
151,324
2006
1,470,182
3,833,333
133,177
2007
1,576,423
4,004,343
157,216
2008
1,443,949
3,472,624
138,306
2009
1,448,885
3,707,637
136,566
2010
1,120,280
3,014,727
105,196
Children at the teeth brushing center.
14
Over 500 thousand health-related assistances were conducted in 2010.
(Citizenship Sports)
ESPORTE CIDADANIA
A NEW RECORD
In 2010, in its sixth year, Esporte
Cidadania (Citizenship Sports) established
a new record: over 335 thousand people
attended the event promoted simultaneously in Brazilian 34 cities. In all, 702 thousand assistances were conducted, with
the participation of 886 partners and 10.4
thousand volunteers. To tell how sports
changed their lives, 56 professional athletes participated voluntarily in the event.
Launched in 2006, in preparation for
the 2007 Pan-American Games, the Esporte Cidadania project - a partnership
between SESI and Globo Network - encourages the practice of sports and healthy
habits to improve quality of life. Its goal is
to promote sport as an ally for life, developing values such as respect, responsibility, teamwork and overcoming obstacles.
Child learns the sport with Talita, beach volleyball athlete.
Esporte Cidadania
1st edition
03/25/2006
2nd edition 10/21/2006
3rd edition 05/26/2007
4th edition 11/08/2008
Public
213,574
255,772
255,881
156,905
243,224
335,314
Assistances
496,103
574,673
796,697
540,730
629,725
702,102
pUblic
Cities
27
35
50
36
42
34
Volunteers
9,142
6,526
8,228
8,459
9,721
10,476
Athletes
42
31
46
30
56
56
Assistances
796,697
335,314
702,102
255,772
255,881
243,224
629,725
574,673
213,574
540,730
496,103
ESPORTE CIDADANIA (Citizenship Sports)
11/20/2010
6th EDITION
11/14/2008
5th EDITION
11/08/2008
4th EDITION
05/26/2007
3rd EDITION
10/21/2006
2nd EDITION
03/25/2006
1st EDITION
11/20/2010
6th EDITION
11/14/2008
5th EDITION
11/08/2008
4th EDITION
05/26/2007
3rd EDITION
10/21/2006
2nd EDITION
03/25/2006
1st EDITION
156,905
15
Social Advertising
United Nations Environment Program Campaign, stimulating reflection on values to improve quality of life.
SOLIDARY CONTENT
To promote issues of public interest
and give voice to different actors and sectors of society for the promotion of causes
relevant to the Brazilian agenda. These
are the objectives of Social Advertising,
which opens space for the gratuitous
broadcasting of campaigns by non-profit
institutions, medical societies and other
civil society organizations.
In 2010, this support resulted in over
453 thousand insertions, equivalent to a
R$ 310 million investment in advertising.
16
Social Advertising
Solidary Cup Campaign, helping the flood victims.
Among the major campaigns broadcast by Globo
Network’s 122 stations were:
•All For Education Movement:
awareness of the role of parents in
their children’s education and
prioritization of educational issues
in the elections.
•Movement Against Electoral
Corruption: Clean Record Portal
All For Education Campaign.
for consultation on candidates
committed to transparency in
campaign account-rendering.
•United Nations Environment
Program (UNEP): International Year
of Biodiversity.
•AfroReggae: for the employability of
ex-offenders.
Campaign for the employability of ex-offenders.
•Brazilian Institute for the
Rights of the Physically
Challenged (IBDD):
rights, employability and accessibility.
•Brazilian Ophthalmology
Council: baby eye exam.
•Don’t Beat, Educate Network:
fight against physical and humiliating
punishment.
Clean Record Portal Campaign.
•WCF Brazil Institute: fight against
the sexual exploitation of children and
adolescents.
•Safernet: promotion of the
responsible use of the Internet.
•Crime Report Hotline:
dissemination of the service
to fight crime.
Pastoral da Criança Campaign.
Social Advertising
17
Globo Network and
partnered campaigns
In addition to the space granted to
third parties for the dissemination of worthy
causes, Globo Network produces its own
campaigns, or in partnership with other
entities, for the promotion of health, educa-
tion, environment, citizenship and rights,
among other themes.
In 2010, these campaigns occupied
an advertising space corresponding to R$
302 million (over 387 thousand insertions).
Major solidarity initiatives:
•Solidary Cup – Globo, SESI and CUFA joined forces in a donation collection
campaign for the flood victims in the Northeast. Collection posts were set up in
public spaces where World Cup matches were broadcast: Rio de Janeiro, Belo
Horizonte, São Paulo and Recife.
•Donations for the flood victims in outer Rio – A Globo and SESI mobilization to
collect donations for the flood victims in Duque de Caxias and Belford Roxo.
In addition to the SESI units in the state, collecting stations were set up during
soccer matches at Maracanã stadium and during Rio Culture Day.
Other themes included:
•Rainstorm prevention
•Dengue fever prevention
•Care during summer (exposure to the
sun, garbage on the beach, etc.)
•Care during carnival (use of condoms,
violence prevention, etc.)
•Fight against bullying
•Peace in soccer stadiums
Campaign against bullying.
Between its own and third party campaigns,
Globo Network’s stations destined R$ 716 million in
advertising space to promote social and public
interest messages in 2010.
18
Social Advertising
Cultural Support
The promotion of cultural diversity
and different artistic manifestations, such
as literature, theater, cinema, art and music, are greatly highlighted by TV Globo.
The dissemination of spectacles, events
and cultural initiatives resulted in over 86
thousand free insertions in 2010, the equivalent to more than R$ 103 million in media.
Among the supported
cultural institutions and
events were:
•The 29th Art Biennial of São Paulo
•The Ouro Preto Literary Forum
•The Pernambuco International
Literary Fair
•The 12th Children’s Book Salon, hosted by The National Children’s Book
Foundation (FNLIJ)
•The Brazilian Symphony Orchestra
(OSB)
•The National Library
•The Anima Mundi Animation Festival
2010
Theater
Globo Network has a special project
to promote Brazilian theater. In addition to
the exposure of plays and festivals in dedicated spaces during programming breaks,
public awareness to dramatic arts is also
stimulated with the publication of a weekly page in O Globo and O Estado de S.
Paulo newspapers, as well as through the
www.agentesevenoteatro.com.br portal,
with articles, reports, videos and podcasts.
CINEMA
•Viradão Carioca (Rio Culture Day)
•Central Única das Favelas - CUFA
(Cultural Project)
Special attention is also dedicated to
Brazilian cinema production:
• www.paginadecinema.com.br portal,
promoting national films.
• Weekly ads published in O Globo and
Folha de S. Paulo newspapers (from
January to November 2010).
Social Advertising
19
Social
Responsibility Themes
The telenovela Passione warned against the sexual abuse and exploitation of children and adolescents.
DIVERSITY IN
TELENOVELAS
In Globo Network’s telenovelas, authors, directors, actors and technical staff
place their talents at the service of entertainment and artistic quality. But its productions also address social responsibility issues, inviting the audience to reflect,
through fiction, on the key problems of
Brazilian reality.
In 2010, our telenovelas broadcast
a total of 837 socio-educational content
scenes, highlighting issues such as drugs
20
Social Responsibility Themes
and substance dependence, children’s
rights, the promotion of diversity and illness prevention.
Passione told the story of Danilo,
a young athlete who uses performanceenhancing drugs, slips into the world of
substance abuse and overcomes his addiction with the help of his family, medication and support groups. In the plot, the
public was also encouraged to discuss
the grave problem of the sexual exploita-
A pioneering communication strategy based on the broadcasting of
socio-educational messages - expressed or implied, with fictional or
real content - in the plots of telenovelas and entertainment programs.
Its goals are to disseminate knowledge, promote universal and ethical
values and principles, stimulate changes in attitudes and the adoption
of new behaviors regarding matters of public interest, encourage social
critique and guide debate on issues relevant to society.
Scenes broadcast are monitored by an outside partner, who classifies
them both quantitatively and qualitatively.
tion of children and adolescents with the
story of Kelly, a teenager exploited by her
grandmother.
Malhação warned against the dangers of crack with the story of João, a
character whose addiction leads him to a
tragic end. Other issues discussed included teenage pregnancy, epilepsy, racism
and homophobia. In Viver a Vida, in addition to alcoholic anorexia, the rights and
quality of life of the physically challenged
were put forth for debate in 2010 with the
character Luciana, who becomes a quadriplegic after an accident.
Discrimination against homosexuals
was also an issue in Ti-ti-ti, as well as pregnancy and baby care. Araguaia dealt with
adoption and environmental conservation,
a theme also present in Caras & Bocas,
while health promotion and illness prevention were discussed in Cama de Gato, Escrito nas Estrelas and Tempos Modernos.
Malhação discussed the dangers of crack consumption and several other themes of interest for the young.
21
Social Responsibility Themes 2010
In 2010
Main Themes
Malhação
258
Fight against corruption; political participation of the
young; domestic violence; age of criminal responsibility
and socio-educational measures for young offenders;
cultural diversity; sustainable development and the
environment; reading and studying incentives; use of
drugs and substance addiction; treatment and diagnosis
of diseases such as epilepsy and hypertension; sexuality;
fight against discrimination and prejudice, among others.
Cama de Gato
29
Health during pregnancy and baby care; hearing
impairment diagnosis and treatment; children’s rights,
among others.
Escrito nas Estrelas
104
Araguaia
26
Adoption; sustainable development and the environment;
citizenship and rights, among others.
Caras & Bocas
7
Fight against criminal and illegal activities; fight against
prejudice and discrimination; cultural diversity and
wildlife protection.
74
Prevention, treatment and diagnosis of diseases such
as dyslexia and diabetes; health during pregnancy and
baby care; reading and writing incentive; prizing of
culture and art, among others.
35
Prevention, treatment and diagnosis of diseases such as
cancer, strokes and others; health during pregnancy and
baby care; fight against prejudice and discrimination;
solidarity and volunteering, among others.
218
Rights of the physically challenged; accessibility;
prevention, treatment and diagnosis of diseases such as
alcoholic anorexia and cancer; health during pregnancy
and baby care, among others.
Passione
86
Use of drugs and substance addiction; doping in sports;
fight against abuse and the sexual exploitation of
children and adolescents; sustainable development and
the environment (recycling), among others.
TOTAL
837
Tempos Modernos
Ti-ti-ti
Viver a Vida
22
Ethical issues regarding artificial human reproduction;
disease prevention, treatment and diagnosis; solidarity
and volunteering; fight against prejudice and
discrimination, among others.
Source: Comunicarte
Telenovelas
EDUCATION
Telecurso TEC recording: professional qualification.
UNION FOR KNOWLEDGE
Globo Network joins forces with the
Roberto Marinho Foundation to promote
education and citizenship. Several educational programs and projects are fruits of
this partnership.
GLOBO ECOLOGIA
In 2010, the program celebrated its
20 anniversary. There were 27 new episodes, including a series on the reconstruction of East Timor, environmental recovery
experiences and the challenges regarding
the protection of biodiversity in Brazil, as
well as a special on “the role of forests”.
th
East Timor on Globo Ecologia.
EDUCATION
23
GLOBO CIÊNCIA
The season was dedicated to the great
characters and different world views that have
contributed to science. The 26 new episodes
showcased the legacies of Aristotle, Archimedes, Galileo, Darwin, Newton, Freud and Einstein, among others. Broadcast since 1984.
Experiments on Newton’s law on Globo Ciência.
GLOBO EDUCAÇÃO
In 2010, its 26 new programs continued highlighting great and novel educational
experiences. Each episode showcased the
daily routine of a public school that found a
solution inspired on local reality to overcome
problems which are commonly found all over
the country.
Globo Educação recording: solutions for education.
AÇÃO
Ação: black heritage in Minas Gerais, in the series
A Cor da Cultura.
The program produced by Globo Network
focuses on projects and social initiatives that
promote education, citizenship, art and income
generation. In 2010, the highlight was a second
series dedicated to the A Cor da Cultura project
(The Color of Culture), which toured six states
to show the manifestations and contribution of
blacks in the formation of Brazil.
A classroom on TV
TECENDO O SABER (Weaving Knowledge)
AND TELECURSO
Using dramatized day-to-day situations to convey elementary and secondary
education curricular content, these TV lessons provide information so that millions of
Brazilians can continue their studies.
TELECURSO TEC
Technical training program for midlevel qualification and professional capacitation that seeks to increase youth employability in the labor market.
24
EDUCATION
Telecurso students in São Lourenço da Mata/PE.
Other partnerships with the Roberto Marinho Foundation
A Cor da Cultura: enabling educators.
Youngsters participating in Aprendiz Legal.
A Cor da Cultura (The Color of Culture)
2010 marked the beginning of the second phase of the prizing of the Afro-Brazilian
cultural heritage and the recognition of the history and contribution of the black
population to the country. The initiative involved the production of programs, the
distribution of pedagogical kits (books and audiovisual content) and the training of
educators. A Globo Network project partnered by Canal Futura, Petrobras, Seppir Special Secretariat for Policies to Promote Racial Equality, Cidan - Documentation
Center for Black Artists, the Palmares Foundation and the Ministry of Education.
Aprendiz Legal (The Cool Apprentice)
Training and labor market insertion project aimed at youngsters aged 14 to 24 in
situations of social vulnerability. Globo supports the initiative’s dissemination and
mobilization processes.
Semana Global do Empreendedorismo (Global Entrepreneurship Week)
An initiative backed by Globo Network and Canal Futura and led by the NGO
Endeavor to stimulate entrepreneurship. Reports, campaigns and special programming were produced on the theme.
Canal Futura is a public interest social communication project maintained
by private initiative. Managed by the Robert Marinho Foundation, it has two
dimensions: TV with engaging and educational programming and the mobilization
of communities and educational and social institutions. With a potential reach
of 73 million viewers, the channel has its programming used by schools, daycare
centers, libraries, penitentiaries, hospitals, NGOs and other entities (14 thousand
impacted, 425 thousand educators enabled), benefiting 2 million people on a
regular basis.
TV Globo is one of the channel’s sponsors and contributes
with a financial quota, as well as programming, reports,
archive material and institutional support. Globo also
broadcasts, in the open signal in which it transmits its
programming to satellite dishes all over the country,
one-minute educational content programs produced
by Futura, which numbered 180 in 2010.
EDUCATION
25
Principles & Values
FOCUS ON THE VIEWER
2010 marked the consolidation of the
document “TV Globo’s Principles & Values
on Video”, launched in late 2009, in which
the company formalizes the concepts that
guide the quality and social responsibility of
its content. A group formed by directors from
different areas began to meet regularly, under the leadership of the General Direction
and the Globo Quality Center, to accompany
and discuss aspects involving the content of
the document and its alignment with the network’s production.
26
Principles & Values
The result of over two years work by a
multi-area group, “Principles & Values” is divided into 18 chapters, addressing all forms
of content: entertainment, journalism, realities, films, children’s programming, sensitive
themes and commercialization. The viewers’
vision, registered through permanent surveys
and CAT - the TV Viewer Service Center - is a
matter of priority attention, especially in dealing with controversial issues, allowing the
company to fulfill its innovative role without
disregarding the sensibilities of its public.
(Globo University)
GLOBO UNIVERSIDADE
www.globouniversidade.com.br
Presenter Tiago Leifert at the Intercom Thematic Seminar on Television and Youth.
THE CHANNEL
WITH THE CAMPUS
In 2010, through Globo Universidade – GU
(Globo University), Globo Network promoted
73 events in universities all over the country and
abroad, catered to 80 post-graduation research
requests and hosted visits by approximately
1,100 university students and professors to its
facilities in São Paulo and Rio de Janeiro.
Throughout the year, the Globo Universidade website registered over 210,000 accesses to its content aimed at the academic
public, which includes event coverage, exclusive interviews with renowned researchers, all the editions of the Globo Universidade
program after broadcast on TV, as well as the
live feed of seminars and real-time coverage
on Twitter @tvguniversidade.
A ratings-leader in its time-slot, the Globo
Universidade program presents reports on
teaching, research and extension projects
developed in universities all over Brazil and
abroad. In 2010, 43 editions were broadcast
on TV Globo (Saturdays at 7:15 a.m.), Globo
News (Saturdays at 3:30 p.m.) and Canal
Futura (Saturdays at 1:30 p.m.; Wednesdays
at 3:10 p.m. and Thursdays at 3:00 a.m.)
Presently, GU maintains 30 partnerships
with universities and scientific entities, among
which the Federal University of Rio de Janeiro
(UFRJ), the University of São Paulo (USP),
the Pontifical Catholic University of Rio de
Janeiro (PUC-Rio) and São Paulo (PUC-SP),
the University of Brasília (UnB), the Federal
University of Pernambuco (UFPE), the Catholic University of Pernambuco (Unicap), the
Superior School of Advertising and Marketing
(ESPM) and the Federal University of Minas
Gerais (UFMG). Other highlights are partnerships with Sociedade Brasileira de Estudos
Interdisciplinares da Comunicação - Intercom
(Brazilian Association of Interdisciplinary StudGLOBO UNIVERSIDADE (Globo University)
27
ies in Communication), Associação Brasileira
de Pesquisadores de História da Mídia - Alcar (Brazilian Association of Media History
Researchers), Centro Internacional de Semiótica e Comunicação - CISECO (International
Centre for Semiotics and Communication),
Associação Brasileira de Pesquisadores em
Jornalismo - SBPJor (Brazilian Association of
Researchers in Journalism) and Observatório
Ibero-americano da Ficção Televisiva - Obitel
(Ibero-American Television Fiction Observatory). Globo Universidade also has partnerships
with foreign universities, such as the College
of Liberal Arts at the University of Coimbra, in
Portugal, the Latin American Institute at the University of California (UCLA) and the Brazilian
Institute at King’s College London, in England.
Events held with the support of Globo
Universidade promote the production of
knowledge and the exchange of ideas on relevant issues in the areas of Communication,
Television Drama, Engineering, Journalism,
History, Sociology and Psychology, among
others. Some of the highlights in 2010 were:
Jornal Nacional’s managing editor and anchor William Bonner lectures at King’s College London.
Journalism
The University of Coimbra hosted its
second course entitled “TV Globo’s Journalism”, which was attended by William Bonner
(managing editor and anchor for Jornal Nacional) and other professionals from Central
Globo de Jornalismo - CGJ (Globo Journalism Center). The journalist also lectured on
how Jornal Nacional (Globo’s prime-time
newscast) is produced to students, faculty
members and Brazilians residing in England
at King’s College London.
28
GLOBO UNIVERSIDADE (Globo University)
In partnership with Central Globo
de Esportes - CGE (Globo Sports Center), Globo Universidade took the debate
“Sports in the Digital Era” to four Brazilian
universities, which counted on the participation of João Pedro Paes Leme (executive director for Sports) and addressed new
concepts of sports journalism for the Web
and social media.
With the Profissão Repórter (Profession Reporter) staff and the Transmedia
Communication Division, GU promoted the
project entitled @profreporter na Universidade at Cásper Líbero College, in São Paulo,
where a debate on TV journalism was held.
For the third consecutive year, GU and
Intercom organized events with the participation of Globo Network professionals.
There were seven conferences, in different
states, all on the theme “Communication,
Culture and Youth”, the novelty in 2010 being the participation of Central Globo de
Afiliadas e Licenciamento - CGAL (Globo
Affiliates and Licensing Center), which took
journalists from its affiliate networks.
“Shared Authorship”, seminar on TV drama at PUC-SP.
TV, television drama and television genres
At PUC-SP, the seminar “Shared Authorship” brought together director Maurício
Farias and the production team for the show
A Grande Família to discuss the creative
process in television. In 2010, GU began a
partnership with the Federal University of
Minas Gerais (UFMG) to hold the international seminar “Screens and Affection - Television and Society”, which discussed television genres, especially reality shows.
For the fourth consecutive year, Globo
Universidade and the University of São Paulo’s Center for Telenovela Studies promoted
a conference at PUC-Rio with Brazilian, Latin American, European and North-American
researchers during the “Ibero-American
Observatory’s International Seminar on Tele-
vision Fiction”. In 2010, the theme of the
event was “Convergence and Transmediation of Television Fiction”, which discussed
the results of works developed in Brazil, Argentina, Chile, Uruguay, Venezuela, Mexico,
the United States, Spain and Portugal, all
published in the “Obitel Yearbook 2010”.
Together with PUC-Rio’s Department
of Psychology, GU held the seminar “What
Do Women Really Want?”, inspired on the
classic question by Sigmund Freud and
celebrating the debut of the TV series with
the same titled, directed by Luiz Fernando
Carvalho. The event joined researchers,
professors and artists involved in the production of the series to debate the presentday status of women.
29
Engineering
For the eighth consecutive year, Central
Globo de Engenharia - CGE (Globo Engineering Center), with the support of Globo Universidade, held the course “New Digital Media”, aimed at UFRJ’s Engineering students.
Globo Universidade also took CGE’s professionals to Universidade Vale do Rio dos Sinos
(Unisinos), in Porto Alegre (RS), to take part
in the post-graduation course “Strategies and
Processes in Digital Television”
Publications
In 2010, three books were granted
the GU seal: “Anuário Obitel 2010: con-
vergências e transmidiação da ficção
televisiva” (Obitel Yearbook 2010: Convergence and Transmediation in Television Fiction), edited in Portuguese and
Spanish; “Rumos da Cultura da Música:
negócios, estéticas, linguagens e audibilidades” (Directions of Music Culture:
Business, Aesthetics, Languages, and
Audibility), resulting from an event with
the same title held at the Federal Fluminense University; and “Ser Feliz Hoje: reflexões sobre o imperativo da felicidade”
(Being Happy Today: Reflections on the
Imperative of Happiness), a collection
of texts by the speakers of the seminar
held at UFRJ.
Since 1999, Globo Universidade has established
a permanent exchange of Globo Network
experiences, ideas and technologies with
universities and scientific associations in Brazil and
abroad. In addition to supporting post-graduate
research and promoting visits by students and
faculty to Globo’s Journalism and Production
Centers, GU promotes academic meetings, such
as courses, lectures and workshops, with partner
institutions. Since 2008, it also produces a weekly
television program and a website to encourage
the dissemination of Science.
Further information:
www.globouniversidade.com.br
30
(Globo Memory)
Memória Globo
www.memoriaglobo.com.br
Caco Barcellos was one of the 50 TV Globo professionals interviewed for the oral memory program in 2010.
COMMUNICATION
IN THE FORM OF HISTORY
Memória Globo is an area dedicated to the research and preservation of
TV Globo’s history and Globo Organization’s communication vehicles. In 2010,
which celebrated the network’s 45th anniversary, it was responsible for the publication of “Guia Ilustrado de Novelas e Minisséries” (Illustrated Guide to Telenovelas
and Miniseries). The book features over
300 entries and more than 600 images to
illustrate the plots, romances and characters that portray the history of the country
and prize Brazil’s culture and identity.
The oral memory program continued
its work with the recording of 50 new interviews by actors, directors, presenters,
journalists and executives, who added to
a collection of 2,000 hours of recordings.
In 2010, these interviews were included
in the segment Memória Globo on Vídeo
Show. The program presented some of the
many stories contained in the testimonials
given by Tarcísio Meira, Glória Pires, Fernanda Montenegro, Daniel Filho, Francisco
Cuoco, Antonio Fagundes, Laura Cardoso
and Marília Pêra, among others.
Also in 2010, Memória Globo acquired photographer Geraldo Modesto’s
entire photo collection and has already
digitalized the material, which contains
over 45 thousand images of TV Globo’s
drama and entertainment programs from
the 1970’s and 1980’s.
The Memória Globo website incorporated new testimonies, photos, videos
and entries with information on all the proMEMÓRIA GLOBO (GLOBO MEMORY)
31
grams produced by TV Globo since 1965.
Internet users can access the overture of
telenovelas, miniseries and programs,
memorable scenes, historical reports, testimonials and the profile of the professionals that have marked TV Globo’s history
at: www.memoriaglobo.com.br.
In 2010, the Roberto Marinho collection,
under the responsibility of Memória Globo,
pressed ahead with the project of organizing
and digitalizing its text, photo and objects
archive: 1,600 documents were treated and
700 objects, among trophies and medals,
were restored and photographed. In addition, the project digitalized every edition
of the A Noite (The Night) newspaper from
1911 to 1925 - when journalist Irineu Marinho
was at the helm of the publication.
The Roberto Marinho collection also
supported the “Pioneers and Entrepreneurs” exhibit, held at the National History Museum from September to November 2010. Photographs, newspapers and
personal documents were loaned to enhance the module that presented journalist
Roberto Marinho as one of the major entrepreneurs in the history of Brazil.
Illustrated guide to telenovelas and miniseries.
Memória Globo was born with the mission of
researching and preserving the history of the different
communication vehicles that comprise the Globo
Organization. The content produced and the research
conducted in several kinds of documents generate
products in different media, retelling the trajectory
of the companies and their professionals. Memória
Globo thus rescues an important parcel of the history
of television drama, the press and the country’s
communication vehicles, a vital content for future
generations and the preservation of Brazilian culture.
32
MEMÓRIA GLOBO (GLOBO MEMORY)
Journalism
In the special coverage of the elections, the major candidates for the presidency in interviews on JN and at the debate during
the first turn.
INFORMATION IN
THE SERVICE OF SOCIETY
Globo Network’s news programs
and newscasts cover key events in the
country and the world through the work of
thousands of journalists divided into 600
news crews working at 122 stations. Conveying disclosure, social investigation,
the quest for solutions, analyses and
service rendering while relying on public participation through several means,
Globo’s journalism helps broaden the understanding of reality.
New series, segments and specials
were broadcast in 2010, conveying relevant information - with independence,
exemption, plurality and precision - and
thus contributing towards the development of society. The coverage of events
such as the elections - which included
interviews with the major candidates during prime-time newscasts - the World
Soccer Cup, natural disasters and facts
- such as the occupation of the Alemão
slum complex by the police in Rio de Janeiro - were some of the many highlights.
JOURNALISM
33
National news shows and newscasts
JORNAL NACIONAL
Innovating on the verge of the elections, JN no Ar visited 27 Brazilian states by plane to highlight the changes
the country had undergone in the eight years of the president Lula administration, as well as its unsolved problems.
Among the series broadcast were: Amazônia, focusing on
illegal deforestation and development projects that avoid
devastation; Lixo (Garbage), on this growing environmental
threat; Brasília História (Brasília’s History), showing the life of
native residents in the capital’s 50th anniversary; and Imóvel
(Real Estate), on the euphoria of the real estate market.
JORNAL DA GLOBO
Among the series were: A Nova Classe Média (The New
Middle Class), about the social ascension of 27 million Brazilians in recent years; Gerações (Generations), about the interaction of different generations in the labor market; A Logística
da Soja (The Logistics of Soy), comparing Brazil’s infrastructure with that of the USA, and O Peso do Imposto (The Burden
of Tax), which investigated the country’s tax system.
BOM DIA BRASIL
Among the major series were: Doenças do Silêncio
(Silent Diseases), about neglected illnesses, such as tuberculosis; Esse Mundo Também É Meu (This World is Mine
Too), showing the struggles and conquests of the physically impaired; Missão (Mission), on volunteering and solidarity, and Em Rede (Connected), about the impact of the
Web on education, work and the behavior of Brazilians.
JORNAL HOJE
Among the new segments and specials were: Mercado
de Trabalho (Labor Market), weekly reports throughout the year
on job opportunities; Crônicas de Nova York (New York Chronicles), reports on Saturdays on lifestyle in the city; Você Faz a
Notícia (You Make the News), segment in which the viewers
establish the newscast’s agenda, and Dicas Domésticas (Domestic Tips), with tips on recipes, home decoration, etc.
FANTÁSTICO
Among the new segments and specials were: O Conciliador
(The Conciliator), which encouraged settlements to unburden the
justice system; Turma 1901 (Class 1901), which accompanied
a junior high school class in a public school; products and services tests (15-year partnership with Inmetro - the National Insti34
JOURNALISM
tute of Metrology); Megacidades (Megacities), on how the world’s
metropolises deal with their challenges in security, transport and
housing, and É Bom Pra Quê? (What’s It Good For?), in which physician Drauzio Varella warns about the risks of popular medicine.
GLOBO REPÓRTER
The program traveled throughout Brazil and the world,
from Brunei to the Amazon, and dedicated several editions
to themes related to health and quality of life, including
stress, obesity, lifestyle versus genetic heritage, affection,
sleep, the heart, allergies, natural medicine, eating habits,
longevity and myths and truths about sex.
GLOBO MAR
Released in 2010, the show debuted a new journalistic time-slot in TV Globo’s programming. In ten episodes,
it showed little-known aspects of the Brazilian coastline: in
every trip, a complete story on themes such as ecology,
sports, oil and fishing.
BRASILEIROS
The nine-episode program told the stories of anonymous
Brazilians that changed their lives to improve life in their communities. Moving stories of generosity, citizenship and hope.
PROFISSÃO REPÓRTER
News stories with a novel approach to some of the
country’s major social problems; northeastern cities that
lack fathers and half the families are led by women; male
prostitution in major cities; negligence in the treatment of
patients in the emergency sectors of public hospitals; the
explosion of the use of crack in Brazil’s largest city and the
universe of illicit drugs.
GLOBO RURAL
Among the series broadcast by the program (which
celebrated its 30th anniversary in 2010) were: Amazon
cuisine, the headsprings of the Xingu and the transport of
goods on horseback across the Mantiqueira mountains.
JOURNALISM
35
Major awards received in 2010
(national newscasts):
•Emmy International (finalist)
• Abecip Award (Brazilian Association of Real Estate Loans
and Savings Companies)
Jornal Nacional
Bom Dia Brasil
Fantástico
Globo Repórter
• Imprensa Award – commentator (Miriam Leitão)
•Safe Internet Journalism Award
•XXVII Human Rights in Journalism Award
•XVIII Volvo Traffic Safety Award (regional)
•XXXII Vladimir Herzog Amnesty and Human
Rights Award (honorable mention)
• Sebrae Journalism Award (honorable mention)
Profissão
Repórter
• Imprensa Trophy
•Art Quality Brazil Award
• Comunique-se Award (electronic media reporter)
•Young Brazilian Award
•Brazilian International Press Award
• ABI Inter (Brazilian Association of International Press)
•United Nations Special Press Award
(Caco Barcellos)
Ação
•3M Journalism Award
•Journalists and HSBC Sustainability Award
Globo Rural
36
• Allianz Insurance Journalism Award
• Sebrae Award (Brazilian Micro and Small Business Support Service)
• Abed Senai Journalism Award
• Clara de Assis Award (National Conference of Brazilian Bishops)
• AMB Award (Brazilian Association of Magistrates)
JOURNALISM
• Embratel Press Award – Socio-environmental
Responsibility
•Massey Ferguson Journalism Award
• Ayrton Senna Grand Prize in Journalism (finalist)
Regional newscasts
In addition to reporting facts and local events, regional newscasts are characterized by their proximity to the more
immediate issues of communities, calling
for accountability from the authorities and
rendering services by means of segments,
series and special initiatives that contribute
towards the solution of problems. Among
the highlights in 2010 were:
GLOBO SÃO PAULO
After the mudslides and
floods that caused deaths
in the metropolitan area,
SPTV Comunidade Especial
returned to the affected areas to demand effective actions by city government. Reports
on new crack consumption gathering areas in the capital also generated reactions
from the authorities. Problems occurred
with the substitution of water meters by the
Water and Sewage Company, as well as
with the purchase of homes through subsidized government loans generated months
of coverage, guiding and informing the
population. Aiming to enlighten viewers, the
newscast broadcast a series on the work of
the Public Defender’s Office, as well as a
segment on conflicts between neighbors.
GLOBO RIO
An intense interaction with
the public marked the
agenda of Rio’s newscasts
in 2010, ranging from local
festivities to the elections, ample coverage
of the tragedies caused by the rains, the action of the police in pacified areas and others. During Carnival, Urna do RJ (Rio’s Ballot Box) visited the home communities of
the special group samba schools to elect
each one’s unforgettable samba. Votes were
also taken to elect the most well-decorated
street for the World Cup. During the electoral
campaign, the series Fala, Eleitor (The Voter
Speaks) toured 24 cities in the state to know
the needs and concerns of the population.
GLOBO MINAS
The program Terra de Minas
(Land of Minas) aired a
live edition during the Tiradentes Gastronomy Festival. The Ouro Preto Literary Forum, the
11th Pampulha International Race and the
Minas Trend Preview, the state’s main fashion event, also had special coverage during
the local newscast. Series showed the dangers of the orbital motorway, the increase in
crack consumption in the capital and a new
portrait of Minas, the result of a 5,000 kilometer journey showing characters, stories
and places.
GLOBO BRASÍLIA
The Federal Capital’s 50 th
anniversary was the subject of a series of reports
in 2010. The date also
marked the debut of a number of technical and aesthetic innovations, making the
newscast more agile. The new segment
Posso Ajudar (I Can Help) highlighted solidary initiatives that changed the lives of the
underprivileged.
GLOBO NORDESTE
In the now traditional
Vestibular na TV (College
Entrance Exam on TV)
segment, 60 reports on
scientific themes, with the participation of
22 teachers, advised students taking the
exam. The Calendários (Calendars) column
- broadcast live - demanded accountability
from the authorities for community problems. Series focused on drug consumption
and urban sanitation. The program Nordeste Viver e Preservar (Northeast Living
and Preserving) celebrated its fifth anniversary, advising and providing guidance on
nature conservation in the region.
JOURNALISM
37
Diversity
In Sagrado, leaders of different religions express views on current topics.
SACRED:
FREEDOM OF RELIGION
In 2010, Globo Network continued
broadcasting Sagrado (Sacred), a program co-produced with Futura that addresses a series of issues from the perspective of different religions. Catholic,
Protestant, Islamic, Jewish, Buddhist,
Baptist and Afro-Brazilian religion leaders gather to discuss several themes in
a program that shows viewers how each
religion deals with issues related to everyday family life. The goal is to enable a better understanding of the major religions
in our country, to avoid prejudice and to
strengthen religious freedom.
Themes broadcast dealt with reli38
DIVERSITY
gion and politics, euthanasia, crime and
punishment, sex education, science and
religion, family and reproductive planning,
and the sex life of the religious, among
others. The diverse viewpoints of different
religions on the same theme allowed the
viewer a better understanding of the behaviors and beliefs in everyday issues.
TV Globo broadcasts a two-minute
segment of Sagrado every morning, and
on Sundays, a special ten-minute edition.
It also airs interviews and reports produced by Ana Maria Braga’s team for Mais
Você, and is aired twice daily, in different
time-slots, by Canal Futura.
Entertainment
The special Dó-Ré-Mi Fábrica, a finalist at the Emmy Internacional Awards in 2010, is an example of our bet on national culture.
CULTURE AND
FUN FOR ALL AGES
The diversity of genres and formats
continued as the hallmark of Globo’s artistic programming in 2010. Inspired by
Brazilian reality and art, the network’s
productions offered audiences of all ages
and preferences a mix of culture and entertainment. Seven thousand collaborators
work at Central Globo de Produção (Globo
Production Center) to broadcast approximately 2,300 hours of new entertainment
content every year, which is characterized
by artistic quality, creative freedom and
the appreciation of our national identity
and culture.
Besides its regular line of programs,
several productions stood out in the quest
for aesthetic, language, format, genre,
theme and process innovation in 2010.
Series and miniseries
Dalva e Herivelto – Uma Canção de
Amor retold the story of two icons of Brazilian music. In Afinal, o que Querem as Mulheres?, experimentation sprouted from a
classic question posed by Freud, the father
of psychoanalysis. As Cariocas told the stories of several women based on the homonymous novel by Sérgio Porto. A Cura narrated
a psychological drama based on the theme
of spirituality. Na Forma da Lei focused on
the legal system. Clandestinos – O Sonho
Entertainment
39
Começou mixed fiction and reality to tell
the story of young actors in search of the
limelight, and the children’s special O Relógio da Aventura traveled to Ancient Rome.
comedy
S.O.S. Emergência showed the day-today of a very peculiar hospital. A Vida Alheia
portrayed an ironic and curious look on the
lives of celebrities. Junto & Misturado presented skits with six comedians interpreting
almost 800 characters, and Separação?!
showed the adventures of a couple in crisis.
specials
The miniseries Dalva e Herivelto – Uma Canção de Amor.
The miniseries A Cura.
40
Entertainment
Papai Noel Existe!, with Regina Casé;
Diversão & Companhia, based on a play
by Juca de Oliveira; Tal Filho, Tal Pai, with
Fiuk and Fábio Júnior; Batendo Ponto, with
Ingrid Guimarães, and Nosso Querido Trapalhão, a tribute to the 50th anniversary of
the character Didi Mocó, played by Renato
Aragão, were the holiday season attractions
and boasted a cast of great names.
Luciano Huck and the participants of the 2010 version of Soletrando, a Caldeirão segment that encourages the knowledge of our
language.
Programs
Caldeirão do Huck, as well as a new
season of the Soletrando (Spelling Bee)
segment, closed out the year with a special that remodeled an entire fishing village in the Amazon. Celebrating its 10 th
anniversary, Altas Horas gave voice to
youngsters who participated in the last
decade to know what had changed in their
lives. Mais Você debuted service segments for the population, such as E agora, doutor? (What Now, Doc?), and Som
Brasil’s season finale welcomed a record
number of guests to celebrate the music
of Chico Buarque.
E agora, doutor?, a new segment on Mais Você.
Entertainment
41
EMMY INTERNATIONAL AWARDS 2010
Globo was a finalist in world television’s most important awards with:
Category Arts Programming:
Por Toda Minha Vida – Cazuza
Category Best Performance by an Actress:
Lilia Cabral (Viver a Vida)
Category Children and Young People:
Do-Ré-Mi Fábrica
Category TV Movie/Mini-Series:
Som & Fúria
Category Documentary:
Kuarup
42
Lilia Cabral in Viver a Vida.
The documentary Kuarup.
Som & Fúria.
Por Toda Minha Vida – Cazuza.
Entertainment
Sustainable Management
Aerial view of Central Globo de Produção (RJ), with one million square meters of preserved forest.
EFFICIENCY THAT
AIDS PRESERVATION
Minimizing environmental impacts is a
strategic concern in the daily operations of
TV Globo’s units, as well as that of its affiliates. The quest for sustainability is present
in every stage of production, with constant
improvement and the adoption of innovative practices that reach beyond legal obligations, even though the TV segment is
considered low impact. The engagement
of staff and suppliers for the rational use
of resources is one of the key points of the
company’s management policy.
43
Rio de Janeiro
At Central Globo de Produção - CGP (Globo Production Center), our entertainment and
TV drama studio complex, the ongoing quest for
better efficiency in productive processes, cost reduction and the conservation of the environment
occurs through various initiatives, among which:
Environmental management and education
• Implementation of ISO 14001 (environmental certification) since 2007, ISO
9001 (quality certification) since 2002, and an explicit environmental policy
since 2004.
• Regular meetings of the Quality, Environment and Environmental Education
Project teams with our collaborators, which include visits to schools (almost
1,000 participants in 2010) to disseminate the company’s practices.
Preservation and reforestation
• One million square meters of Atlantic rainforest preserved, including a 400
thousand-square-meter area which was reforested and now contains 120 thousand
native and endangered trees, such as juçara palm (Euterpe edulis Martius).
Eco-efficiency measures
• Reuse of PVA paint (30% reduction in purchases and 96% reduction in disposal),
paper (economy of 1.7 million sheets/year), wood, canvas and other materials
used in set construction.
• Replacement of water taps with new models with timers and disposable cups
with mugs and degradable cups.
• Rain water collection (post-production facility).
Fleet of vehicles
• Use of over 200 non-polluting electric cars.
• Quarterly emission tests for internal circulation buses and outsourced fleet.
• 30% reduction in diesel consumption in 2010 and a new Fleet Management
Procedure.
• Proper disposal of auto batteries, lubricant oils and tires and the
implementation of collection and oil separation boxes for washing vehicles.
Materials, residues and effluents
• Wood: 100% from controlled sources.
• Paper: 85% recycled
• Sewage Treatment Plant: processing of 500,000 liters of sewage per day,
with a BOD removal of 98.9% (above that required by law).
• Solid residues: recycling or reuse of more than 6,000 tons/year, including
metals, plastics, paper, inks and others.
44
Recycling/reuse
Tons (2010)
Wood
4,942
Recyclables
1,116
Total
6,058
Among the initiatives that extend to other TV Globo addresses in Rio
is the collection of paper (recycling), lamps, batteries, tires and oil by
approved companies.
Public school teachers learn about CGP’s environmental practices during green visits.
Belo Horizonte
In 2010, Globo Minas obtained the
NBR ISO 14001:2004 environmental certification after two years of planning, investment and ample mobilization. Its new
environmental policy and management
system - implemented with the backing of
a group of volunteer employees - establishes goals, supplier requirements and the
training of all internal personnel. Among
the new practices that reduced the environmental impact of local production are the
Spray washing: water economy at Globo Minas.
45
monitoring of fleet emissions, the washing
of vehicles with spray and the correct disposal of 100% of the solid residues produced in operations, including (in kg/year):
electronic scrap (811), paper (8,358), plastics (2,774), metals (3,756), tires (140) and
organic waste (1,744 kg/month). Another
initiative is the planting in city parks of a
tree for every child born in Belo Horizonte,
Betim and Contagem, a partnership with local governments which began in 2008.
São Paulo
Sustainability initiatives in the São
Paulo operation involve the dry washing
of 65% of the vehicles, selective collection
(paper, plastic, aluminum, lamps, batteries
and oil), reuse of paper, envelopes, bags
and banners, use of recycled paper in
events, use of individual bottles and recycled plastic cups, automatic shutoff valves
in lavatories and a reduction in employee
displacements by means of virtual meetings (through audio or video conferencing). Energy efficiency measures include
the automatic operation of pumps, elevators, lighting and air conditioning systems,
the use of high performance lamps and
fixtures, as well as LED technology in the
decorative lighting of transmission towers
(70% reduction in consumption). The company also participates in initiatives to revitalize the Pinheiros River (Pinheiros River
Clear Water Association) and its margins
(Urban Orchard Project).
in energy consumption reduction and heat
dissipation, and the substitution of vehicles for newer, more economic and less
pollutant models.
Recife
In 2010, Recife’s initiatives included
recycling, (program implemented in 2008)
and the correct disposal of solid residues
(paper, metals, batteries and plastic, totaling almost 2 thousand kilos), as well as the
replacement of 75% of the water taps with
timer devices and 50% of the common toilet
discharge boxes with two-cycle systems.
CGP: correct disposal of residues reduces impacts.
Brasília
Among the eco-efficiency initiatives
implemented in the capital were the selective collection of solid waste (proper disposal of batteries, lamps and batteries by
accredited companies), the replacement
of taps and toilet discharges with models with timers, the rationalization of air
conditioning, the modernization of cooling units, the replacement of electronic
equipment and lamps and the creation of
natural sun barriers (gardens), with gains
46
Sewage treatment plant (CGP): efficiency beyond legal
requirements.
Human Resources
Young Apprentices at the Globo Production Center (Rio de Janeiro).
PEOPLE THAT
MAKE THE DIFFERENCE
In 2010, TV Globo further encouraged the practice of citizenship among
its collaborators with a series of initiatives
including the donation of campaign items,
commitment to the inclusion of the physi2010 - Investments em R$ Million
Personnel (*)
Health
Food
2,605,513
88,772
33,407
Transport
9,071
Social and Occupational Security
3,799
Integration and Festivities
10,244
Education and Development
18,012
Private Pension
31,355
TOTAL
2,800,173
cally challenged in the workforce, volunteer work and workshops to stimulate talent and generate income. People that help
people and that make a difference - this is
Globo ’s team.
Human development and
opportunities:
•R$ 18 million were invested in courses
and educational and development
activities in 2010.
•Almost 1,800 growth opportunities
provided to internal personnel through
horizontal and vertical promotions.
(*) Salaries, participation in results and others.
Human Resources
47
Citizenship:
• Programa Sem Limites (No Limits Program) – In 2010, the Sem Limites dissemination
campaign aimed to debate the relationship of the physically challenged and the work
environment, offer a different view on internal opportunities, discuss the values and
potential of each individual and seek new proposals to identify and develop new talents.
The best example of this was the entry of 25 physically challenged young apprentices as
part of TV Globo’s workforce.
• Jovem Aprendiz (Young Apprentice) – The professional development program aimed at
youngsters aged 14 to 24 counted on 158 participants in 2010. Of the 380 graduated so
far, over 70% have found placement at Globo or in other companies.
• Programa de Escolarização do Trabalhador - PET (Employee Schooling Program) – Aims
to provide secondary education certification and capacitate CGP professionals. In 2010,
the program graduated 38 students.
•School Reintegration – In 2010, 53 students and 18 volunteers participated in the
school reintegration program in São Paulo, which aims to offer employees and service
providers the opportunity to complete their elementary and secondary education. In
partnership with the Roberto Marinho Foundation.
Social and Cultural Initiatives:
•Support for entities (RJ and SP) - Close to 10 thousand items (books, toys, DVDs, school
material, electronic equipment, food and clothing, in addition to 400 kilos of toys
collected from campaigns and internal donations, benefiting over 100 social institutions
and schools, as well as hundreds of São Paulo flood victims. Almost 8,200 courtesy
tickets for cultural and sports events (cinema, theater, shows and the Rio Half Marathon)
were offered to public school students and teachers and social institutions.
•Income generation – In 2010, the two editions of the Solidarity Bazaar, held in
partnership with the Journalism Department, raised almost R$ 15 thousand, which were
destined to social institutions. Through deductions in their paychecks, employees also
donated R$ 16 thousand to Retiro dos Artistas (retirement home for aging artists).
•Handicraft Workshops – Fourteen workshops were held, involving 210 participants.
•Financial Education – Through free classes, 60 CGP professionals learned to better
manage their expenses and investments.
Volunteers and students at the school reintegration program in São Paulo.
48
Human Resources
TV VIEWER SERVICE
CENTER - CAT
Supplementary
information regarding CAT:
•An average of 40 thousand monthly
manifestations, 35 thousand by e-mail
and 15 thousand by phone.
•Production of 15 reports, either daily,
weekly, monthly or by specific demand.
•Integrated actions, such as the
transference of CAT calls to the Child
Hope Donation Center and the Cultural
Contest prior to the debut of the series
As Cariocas.
Operators at the TV Viewer Service Center.
SPEAK TO US!
July 2010 marked the first anniversary of the restructuring of Globo’s TV Viewer
Service Center (CAT), which contemplated
a complete renewal of its technological system, the better detailing of Globo
Network’s viewer profiles and the generation of more sophisticated and strategic
reports for different interest areas.
This structure is essential to provide viewers with an effective channel for
their manifestations, allowing them to be
forwarded quickly to our production and
decision-making areas. This set of information is an important reference for the
control and improvement of the content of
different programs.
CAT’s final tally for 2010 boasts 650
thousand registered viewers and over 612
thousand responses to viewer manifestations, as well as the first dissemination of
the service on a national level on Video
Show program, on November 8 th.
•Distribution of exclusive material to
viewers, such as Globo Network’s
Institutional Magazine (Institutional
Folder) to the 100 viewers who contacted
the company the most; distribution
of exclusive TV Globo giveaways as a
relationship initiative at Christmas, and
institutional giveaways.
•Over 100 viewers had the opportunity of
visiting CGP in special tours organized
by CAT.
•E-mail marketing for a qualified
viewer base, such as an informative
letter announcing the beginning of
donations for Criança Esperança and a
first-hand news bulletin on the debut
of the Vozes do Araguaia (The Voices of
Araguaia) project.
•Special project with the RJTV newscast
through RJ Saúde (RJ Health).
•Content generation for over 150 articles
about the most requested items through
CAT, presently known as “Rolou na CAT”
(It happened at CAT) These articles were
published on TV Globo’s homepage, in
major magazines and newspapers, and
highlighted in a monthly segment on
Vídeo Show.
Call 400 22 884 or access
http://falecomaredeglobo.globo.com/
TV VIEWER SERVICE CENTER
•
CAT
49
SUPPLEMENTARY INFORMATION
CRIANÇA ESPERANÇA – Supported projects:
NORTH
ACRE
Organização Social Amor e Vida - SAVI
Project: Projeto Eco Escola
Location: Rio Branco
PARÁ
Fundação Instituto para Desenvolvimento da Amazônia
Project: Projeto Crianças Suruí-Aikewára: entre a tradição e as novas tecnologias na escola
Location: Belém
RONDÔNIA
Obras Sociais do Centro Medico de Guarajá-Mirim
Project: Criança, seja bem vinda ao mundo
Location: Guajará-Mirim
TOCANTINS
Associação das Mulheres Trabalhadoras Rurais e Urbanas de Esperantina
Project: Círculo de Leitura
Location: Tocantins
NORTHEAST
BAHIA
Associação de Educação para a Vida de Vitória da Conquista
Project: Jovem PEV - Protagonismo Juvenil na Prevenção de DST/AIDS
Location: Vitória da Conquista
Centro Projeto Axé de Defesa e Proteção à Criança e ao Adolescente
Project: Matriz das Artes: manutenção e ampliação de atividades de arte-educação
Location: Salvador
Galpão de Arte
Project: Alimentando Sonhos
Location: Feira de Santana
Sociedade Beneficente 25 de Junho
Project: Jovens em Ação
Location: Salvador
Sociedade Filarmônica 2 de Janeiro
Project: Orquestra das Crianças
Location: Jacobina
Sociedade Musical 08 de Dezembro
Project: Criança Cidadã
Location: Mata de São João
CEARÁ
Centro Educacional de Juventude Padre João Piamarta
Project: Educação, Desenvolvimento e Inclusão
Location: Fortaleza
IFAN - Instituto da Infância
Project: 0 a 3: Atenção Integral à criança pequena
Location: Aracoiaba e Ocara
Projeto Verde Vida
Project: Comunicação Para Povos Rurais: Rede de comunicação e cultura popular do
seminário cratense
Location: Crato
MARANHÃO
Associação Nossa Senhora de Loreto
Project: Com as Cores do Futuro
Location: São Luís
Centro Comunitário Cultural e Eclesial de Vila Passos
Project: Loja Virtual Jogar a Rede
Location: São Luís
PARAÍBA
Amazona – Associação de Prevenção à AIDS
Project: Multiplicação Arco-Íris
Location: João Pessoa
CENEP - Centro de Educação Popular
Project: A arte de educar
Location: Nova Palmeira
Centro Cidadania - Ação e Educação Socioambiental
Project: Buscar o futuro, valorizar as raízes
Location: Maturéia
MIDWEST DISTRITO FEDERAL
AFMA - Ação Social Comunitária
Project: Nos caminhos de Villa Lobos
Location: Brasília
PROEZA- Instituto Pró Educação e Saúde
Project: Tecendo o amanhã
Location: Brasília
Projeto Aconchego Grupo de Apoio à Adoção
Project: Caminhos para adoção
Location: Brasília
GOIÁS
Associação Adelino de Carvalho
Project: Projeto Boa Nova
Location: Ipameri
Espaço Cultural Vila Esperança
Project: Vivências culturais - Ojó Odé e Porancê Poranga
Location: Goiás
MATO GROSSO
Instituto Cultural Flauta Mágica
Project: Implantação da Orquestra Sinfônica Flauta Mágica
Location: Cuiabá
Instituto Desportivo da Criança
Project: Projeto social vôlei kid´s - praticando e educando
Location: Cuiabá
Instituto dos Cegos do Estado de Mato Grosso
Project: Acessibilidade na Era do Conhecimento
Location: Cuiabá
MATO GROSSO DO SUL
ECOA - Ecologia e Ação
Project: Projeto Crianças das Águas: identidade e cidadania - 2ª fase
Location: Campo Grande
SOUTHEAST ESPÍRITO SANTO
Associação das Crianças de Castelo
Project: Projeto formando cidadão do futuro
Location: Castelo
MINAS GERAIS
Associação Projeto Providência
Project: Educando para a vida
Location: Belo Horizonte
Centro de Defesa dos Direitos da Criança e do Adolescente do Vale do Jequitinhonha
Project: Aprender com Arte
Location: Pedra Azul
Entidade Sete Estrelas Kairós
Project: Informatizar e profissionalizar com qualidade
Location: Três Marias
SASFRA - Serviço Assistencial Salão do Encontro
Project: Gente pequena construindo um grande futuro
Location: Betim
Sociedade Beneficente Anália Franco
Project: Projeto casa de apoio para adolescentes
Location: Ubá
PIAUÍ
Posto de Puericultura Suzanne Jacob
Project: Semeando Alegria
Location: Parnaíba
RIO DE JANEIRO
Associação Casa das Artes de Educação e Cultura
Project: Núcleo de Educação para as ciências em favelas do Rio de Janeiro – ano 3
Location: Rio de Janeiro
Associação Cultural Professor Hans Ulrich Koch
Project: Multiplicadores para o ensino da música
Centro de Documentação e Informação Coisa de Mulher
Project: Dançando o presente e cantando o futuro
Fundação Darcy Vargas
Project: Música no CPJ
Grupo Cultural AfroReggae
Project: Orquestra Sinfônica AfroReggae
Instituto Marquês de Salamanca
Project: Espaço Educacional Cantinho Feliz
Projeto Uerê
Project: Uerê Página Viva
Location: Nova Iguaçu
RIO GRANDE DO NORTE
Centro de Apoio a Trabalhos e Iniciativas na Área da Criança e do Adolescente
Project: Exercendo minha cidadania
Location: Mossoró
SÃO PAULO
Arrastão Movimento de Promoção Humana
Project: Cozinha Experimental
Location: São Paulo
PERNAMBUCO
Associação Beneficente o Pequeno Nazareno
Project: Resgate Criança
Location: Recife
Associação das Mulheres de Nova Esperança
Project: Quebrando o silêncio da violência
Location: Paulista
Centro Brasileiro da Criança e Adolescente - Casa de Passagem
Project: Raios de Cidadania
Location: Recife
Fundação Terra
Project: Cultura e arte por toda parte
Location: Arcoverde
50
SERGIPE
Associação Mantenedora da Escola Família Agrícola de Ladeirinhas
Project: Escola Família Agrícola de Ladeirinhas/Sergipe: Jovens Protagonistas do
desenvolvimento Rural
Location: Japoatã
Centro Comunitário SocioCultural de Barra dos Coqueiros
Project: Projeto Bordando o Futuro
Location: Barra dos Coqueiros
Sociedade Filarmônica de Sergipe
Project: SOFISE: Garagem e música
Location: Aracaju
Associação Fazendo História
Project: Fazendo Minha História - Ceará
Associação Lar Maria & Sininha
Project: Lar Maria e Sininha: polo cultural
Fundação Palavra Mágica
Project: Oficina palavra mágica de leitura e escrita
Location: Ribeirão Preto
Projeto Equilíbrio
Project: Arte e Vida
Location: Canas
SIPEB - Associação de Instrução Popular e Beneficência
Project: Centro de Educação Madre Teodora - espaço para geração de talentos
Location: Itu
SOUTH PARANÁ
ASSEN - Associação Sensibilizar
Project: Música e arte para sensibilizar
Location: Francisco Beltrão
Pastoral da Criança
National Coverage
Headquarters: Curitiba
RIO GRANDE DO SUL
Associação dos Deficientes Visuais de Novo Hamburgo
Project: Inclusão em processo: apoie essa ideia!
Location: Novo Hamburgo
Associação dos Juízes do Rio Grande do Sul
Project: Projeto Justiça para o século 21
Location: Porto Alegre
Central Única das Favelas do Rio Grande do Sul
Project: Atuação
Clube das Mães Santa Rosa
Project: Arroio é Vida
Escola José Álvares de Azevedo
Project: Informática Adaptada
Location: Rio Grande
Redecriar
Project: Educação Sustentável: redecriar na vila orfanatrófio 1
SANTA CATARINA
Associação Catarinense para Integração do Cego
Project: Estruturação do centro de atendimento e desenvolvimento infantil
Location: Florianópolis
Instituto Ilhas Brasil
Project: Projeto Estrelas-do-Mar
Location: Florianópolis
Project with permanent support:
ESPAÇOS CRIANÇA ESPERANÇA
Espaço Criança Esperança do Cantagalo, Pavão/Pavãozinho - Rio de Janeiro
Espaço Criança Esperança de Brasilândia – São Paulo
Espaço Criança Esperança de Olinda – Pernambuco*
Espaço Criança Esperança do Aglomerado da Serra – Belo Horizonte
PASTORAL DA CRIANÇA – National coverage
*as of 2011, Espaço Criança Esperança in Pernambuco will have new facilities, moving from
Olinda to Jaboatão dos Guararapes.
AÇÃO GLOBAL – Services 2010:
EDUCATION: Educational games, reading rooms, pedagogical workshops, theater
workshops, recreational activities, dissemination of primary and secondary education,
workers’ education, initiatives to encourage adults to return to school, capacitation courses,
digital inclusion, distribution of informative materials and others.
HEALTH: Medical assistance, blood pressure testing, guidance on prevention of diseases
such as dengue fever, malaria, yellow fever, STD/Aids and leprosy, distribution of condoms,
lectures on chronic non-transmissible diseases (diabetes, hypertension), blood typing,
cholesterol, visual acuity tests, nutritional evaluation and guidance, drug abuse prevention,
breast, uterine and prostrate cancer, family planning, teenage pregnancy, distribution
of informative material on occupational health and safety, exhibition of educational
videos, vaccination, oriented dental care, distribution of kits containing toothpaste and
toothbrushes, fluoride application.
SPORT, CULTURE AND RECREATION: Sports tournaments, gym sessions, parlor games,
arts and painting workshops, drawing lessons, arts and crafts workshops for children,
shows by cultural entertainers, artistic presentations, guidance on the importance of sports
for quality of life enhancement, dissemination of projects.
SOCIAL RESPONSIBILITY - Issuance of birth certificates, ID cards, work permits, tax
ID numbers, voting cards, senior citizen cards, military enlistment cards, regularization of
military enlistment situation, information on unemployment pension, wage compensation
bonus, citizen’s welfare card, government severance indemnity fund, home loans, income
tax, bank account opening, legal assistance, guidance on family law, communal marriage,
tutorship, divorce, legal separation, child and adolescent rights, retirement, consumer
defense, reconciliation hearings, evidentiary hearings, guidance on how to save water
and electricity, exhibition of safety equipment, guidance on fire fighting, guidance on traffic
accident prevention, guidance on domestic accident prevention, educational lectures on the
environment and others.
Regional Ação Global 2010:
RIO DE JANEIRO
In Três Rios – March 21: 40,748 assistances
In São Gonçalo (Extraordinary) – April 14: 7,112 assistances
In Itaperuna – April 18: 43,090 assistances
In São João da Barra – June 13: 15,881 assistances
In Belford Roxo – July 4: 68,445 assistances
In Tanguá – July 25: 38,400 assistances
At Talavera Bruce – August 28: 8,005 assistances
At Cidade de Deus (Favela Day) – November 6: 26,800 assistances
SÃO PAULO
In Guaratinguetá – April 10: 49,724 assistances
In Francisco Morato – April 17: 95,599 assistances
In Atibaia – May 1: 143,604 assistances
In Pirassununga – June 19: 143,619 assistances
In Santo Amaro – August 28: 78,597 assistances
In Itu – November 20: 110,197 assistances
In Osvaldo Cruz – November 27: 77,797 assistances
SOCIAL ADVERTISING
National third party or partnered campaigns broadcast in 2010:
Ação Educativa
Aclame: tributação transparente
AfroReggae
Aliança Brasileira pela Doação de Órgãos e Tecidos (Adote)
Aliança de Controle do Tabagismo (ACT)
Articulação Brasileira Contra a Corrupção e a Impunidade (Abracci) e Movimento de
Combate à Corrupção Eleitoral (MCCE)
Ashoka Empreendedores Sociais
Associação Brasileira de Psiquiatria
Associação Brasileira dos Magistrados da Infância e da Juventude (Abraminj)
Associação Brasileira Terra dos Homens (ABTH)
Associação de Amparo à Pesquisa em Farmacologia e Toxicologia (AAPeFaTo): Viva Voz
Associação de Assistência à Criança Deficiente (AACD)
Associação do Laboratório de Sistemas Integráveis Tecnológicos (LSITEC) - USP
Associação dos Magistrados Brasileiros (AMB)
Associação Mário Tannhauser de Ensino, Pesquisa e Assistência (Amtepa)
Associação Mundial Antitabagismo (Amata)
Associação Nacional dos Defensores Públicos (Anadep)
Associação para Valorização e Promoção de Pessoas com Deficiência (Avape)
Associação Parceira contra as Drogas
Associação Projeto Casa Criança
Atitude Brasil
Biblioteca Nacional
Cáritas Brasileira
Carta da Terra
Central Única das Favelas (Cufa)
Centro de Estudos e Pesquisas em Educação, Cultura e Ação Comunitária (Cenpec)
Church of Jesus Christ of Latter-Day Saints
Comitê para a Democratização da Informática (CDI)
Confederação Nacional de Instituições de Apoio e Assistência à Criança com Câncer
(Coniacc)
Conferência Nacional dos Bispos do Brasil (CNBB)
Congresso Brasileiro de Arquitetos
Conselho Brasileiro de Oftalmologia
Conselho Nacional de Justiça (CNJ)
Conselho Nacional dos Direitos da Pessoa Portadora de Deficiência (Conade)
Conselho Nacional dos Procuradores Gerais de Justiça
Fundação Abrinq
Fundação Ary Frauzino para Pesquisa e Controle do Câncer
Fundação Gol de Letra
Fundação Joaquim Nabuco
Fundação OndAzul
Fundação SOS Mata Atlântica
Greenpeace
Human Rights Movement
Hutuz Cultural
Iniciativa de Medios sobre el Sida (IMLAS) - Global Media Aids Initiative
Instituto Brasileiro de Fluência
Instituto Brasileiro dos Direitos da Pessoa com Deficiência (IBDD)
Instituto Ciência Hoje
Instituto Ethos de Empresas e Responsabilidade Social
Instituto Innovare
Instituto Meta Social
Instituto Pró-livro
Instituto WCF Brasil
Orquestra Sinfônica Brasileira
Pastoral da Criança
Programa das Nações Unidas para o Desenvolvimento (PNUD)
Programa das Nações Unidas para o Meio Ambiente (Pnuma)
Rede Não Bata Eduque
Safernet Brasil
Seventh Day Adventist Church
Sociedade Brasileira de Arritmias Cardíacas
Sociedade Brasileira de Dermatologia
Sociedade Brasileira de Diabetes
Sociedade Brasileira de Mastologia
State of the World Forum - Brasil 2020
Superior Tribunal de Justiça (STJ)
Todos Pela Educação
Tribunal Superior Eleitoral
Unesco and Globo: Citizenship and Employment
Unicef and Globo: Civil Registration and Aids
United Nations (UN)
Universidade Federal de Ouro Preto
WWF Brasil
51
Globo Data
•Coverage of practically 100% of the national territory, reaching 5,485
municipalities and 99.5% of the population.
•Largest audiovisual production center in Latin America, with 10 studios, 3 sites for
the construction of set cities and a Multimedia Center for Post-production.
•Among telenovelas, miniseries, variety shows, its line of shows and events,
Central Globo de Produção aired 2,240 hours of broadcast television - a total of
2,944 episodes, offering its viewers Brazilian and foreign culture.
•Journalism: five and a half daily hours of information in 11 newscasts, seven of
which broadcast nationally. Almost eight hours of journalistic programs, and over
four hours of sporting events per week.
•Almost 20 thousand professionals in five broadcasting stations (Rio de Janeiro,
São Paulo, Recife, Belo Horizonte and Brasília) and 117 affiliates.
•In 2010, Globo Marcas (Globo Brands) licensed 310 products, released 25 DVDs
and 4 Blu-Rays and launched Globo Marcas Digital, a platform that allows viewers
to rent or purchase TV Globo titles for download.
•In 2010, Globo Filmes participated in the production of 10 feature films, which
were seen by over 24 million spectators (90% of the Brazilian movie-going public).
It has now participated in the production of 110 films, among which the 10 biggest
box office hits in the last 20 years, in partnership with 50 independent production
companies and over 70 directors. Globo Network presently broadcasts around 80
national feature films per year.
•Closed TV: production of Globo News and SporTV cable channels (partnered
by Globosat). Launched in 2010, Canal Viva airs TV Globo and Globosat series,
telenovelas and shows.
• TV Globo Internacional present in 115 countries, with 570 thousand subscribers.
In 2010, 65 Globo productions were licensed to 91 countries, totaling 25 thousand
hours in 33 languages. Partnerships with strategic channels in Mexico, Portugal
and the USA for co-productions. Globo TV Sports broadcast over 3,300 hours of
programming to 190 countries.
•Internet – 2010 Highlights:
TV Globo was the ratings leader among the news and sports sites, with G1
and Globoesporte.com. The Globo Entretenimento site was also the leader in
its segment.
SITE/CHANNEL
Globoesporte.com
G1
Globo Entretenimento
INDIVIDUAL USERS/MONTH
10 million
11.6 million
12.1 million
Source: IBOPE NetRatings (Home and Work).
GLOBO NETWORK HOME PAGE
www.redeglobo.com.br
Source: Google Analytics
52
GLOBO DATA
MONTHLY VISITS (2010)
7.5 million

espaços criança esperança

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