LUCK IN NUMBERS

cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
LUCK IN
NUMBERS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
2
0
1
5
CONTENTS
cover
4
CONTENTS
MESSAGE FROM
THE PRESIDENT
MESSAGE FROM
THE PRESIDENT
6
A YEAR OF
RECORDS
A YEAR OF
RECORDS
10
HIGHLIGHTS
OF THE YEAR
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
16
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
90
LOTTERIES
CHANGING
BRAZIL
76
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
PROFILE
18
24
68
HISTORY
LOTTERY PRODUCTS
WHERE WE ARE
MESSAGE FROM THE PRESIDENT
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
A YEAR OF
ACCOMPLISHMENTS
CAIXA Lotteries accomplished expressive results in 2015,
increasing its sales over 10% in comparison to the previous year.
The strategic alignment of the lottery products portfolio broadened
the range of options for different player profiles. The improvement
of the operational processes was also a decisive factor for this
good performance. Those innitiatives resulted in more attractive
products and services that are aligned to the players’ demands.
This fact can be exemplified by the renewals of the CAIXA
Federal Lotteries’ ISO 27001 (Information Security Management
System) and WLA-SCS (World Lottery Association Security Control
Standard) certifications.
Such certifications acknowledge the fact that the CAIXA Lotteries
are operated according to the good practices for safety and integrity,
with globally recognized controls in the management and lotteries
areas, comprising processes such as governance, risk management,
business continuity, change control and continuous improvement.
Governance was intensified in 2015, and the instruments
for control and surveillance of the CAIXA Lotteries were improved
in favor of the excellence in players support.
We reaffirm our commitment to the transparency and responsibility
of this quinquagenarian service, a service that makes many Brazilians’
dreams come true with the millionaire lottery prizes, but also supports
several social programs that boost the development of the country.
Looking towards the future, CAIXA will keep focusing on the
modernization and on a steady effort for innovation, aiming at
the provision of the best lottery products for the Brazilian society.
MIRIAM BELCHIOR
President
5
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR
OF RECORDS
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
7
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
A YEAR OF RECORDS
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
9
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
In 2015, the Federal Lotteries revenue
broke its record: it reached R$ 14.9 billion
(USD 4,3 billion, according to the exchange
rate of June, 13th, 2016), an increase of 10.1%
compared to the result of 2014. Besides filling
CAIXA and all the Brazilians with pride, this
performance ensured the transfer of R$ 7.1 billion
to social programs, as well as the distribution
of R$ 5.05 billion in prizes for the players.
Mega-Sena is still the best-selling product,
totaling over R$ 6.9 billion this year, a growth
of 11.39% compared to 2014 (or R$ 711.4
million more). Furthermore, there was a slight
increase in the participation of this modality in the
lottery portfolio, reaching 47% and reinforcing its
success. It also set a sales record for the months of
November and December, overcoming for the first
time the mark of R$ 2 billion in monthly revenues.
In Mega da Virada 2015, the seventh
edition largely contributed for the year’s result.
With an R$ 246.5 million prize, the game
grossed R$ 620.3 million. The Dupla Sena also
registered growth in relation to the previous year,
with a 59% surplus, grossing R$ 524 million
in 2015. Thus, it went from the sixth (in 2014)
to the fifth best-selling CAIXA’s lottery product.
The Lotofácil da Independência also
deserves to be highlighted for its records
and results, for the amount of awarded players
and for its revenue, prizes and transactions.
Together, Mega-Sena and Lotofácil, the most
important products of the Federal Lotteries’
portfolio, closed the year with more than
R$ 10.4 billion in sales. Mega-Sena and
Lotofácil represented respectively 47%
and 24% of total revenues in 2015.
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
HIGHLIGHTS
OF THE YEAR
11
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
HIGHLIGHTS OF THE YEAR
cover
CONTENTS
Revenue
EVOLUTION
MESSAGE FROM
THE PRESIDENT
R$
A YEAR OF
RECORDS
R$
R$
R$
HIGHLIGHTS
OF THE YEAR
9.7
10.5
BILLION
BILLION
2011
2012
7.7%
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
14.9
13
.
5
11.4 BILLION BILLION
R$
BILLION
8.8%
2015
2014
2013
18.6%
13
10.1%
GROWTH IN RELATION TO THE PREVIOUS YEAR
52.9%
is the growth of the gross anual
revenue between 2011 and 2015
R$ 5 BILLION
were distributed as prizes to players
R$7.1
BILLION
were invested in
the government’s
social programs
HIGHLIGHTS OF THE YEAR
cover
CONTENTS
Performance
REVENUE PARTICIPATION
OF THE LOTTERIES
2015
REVENUE
R$ 6.96 BILLION
LOTOFÁCIL
R$ 3.54 BILLION
QUINA
PROFILE
History
Lottery
products
Where we are
R$ 2.48 BILLION
LOTOMANIA
R$ 565.39 MILLION
DUPLA SENA
R$ 524.07 MILLION
TIMEMANIA
R$ 338.05 MILLION
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
COMPARISON
TO 2014
LOTOMANIA
DUPLA SENA
TIMEMANIA
FEDERAL
LOTECA
INSTANTÂNEA
LOTOGOL
LOTOFÁCIL
+7%
LOTOGOL
R$ 23.63 MILLION
0.2%
3.5%
0.2%
were distributed to the lottery winners, an amount that is 9.4% higher than the 2014 record
+21%
LOTOMANIA
+1%
QUINA
R$ 840.40
MILLION
DUPLA SENA
+59 %
TIMEMANIA
-21%
LOTECA
R$ 29.09 MILLION
0.8%
3.8%
QUINA
LOTECA
INSTANTÂNEA
2.2%
16.7%
R$ 5.22 Billion
+11%
FEDERAL
R$ 331.43 MILLION
23.7%
PRIZES
MEGA-SENA
FEDERAL
R$ 114.19 MILLION
LOTTERIES
CHANGING
BRAZIL
QUINA
2.3%
MEGA-SENA
HIGHLIGHTS
OF THE YEAR
LOTOFÁCIL
46.7%
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
MEGA-SENA
+14%
+16%
INSTANTÂNEA*
-85%
LOTOGOL
+44%
*The production and
supply of this product
were suspended in the
end of March 2015
and, to that date, tickets
of R$ 1.50 and R$
2.00 were available for
purchase at the lottery
shops with the respective
prizes of R$ 85 thousand
and R$ 100 thousand,
selling R$ 29.09 million.
LOTOMANIA - R$ 185 MILLION
DUPLA SENA - R$ 171.50 MILLION
FEDERAL - R$ 167.60 MILLION
LOTOFÁCIL
R$ 1.40 BILLION
TIMEMANIA - R$ 122.2 MILLION
LOTECA - R$ 24.90 MILLION
LOTOGOL - R$ 6.50 MILLION
MEGA-SENA
R$ 2.30 BILLION
15
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
LOTTERIES TODAY
Winning the lottery is a dream that lies at the minds
of millions of Brazilians. Going to a lottery shop to
place a bet became a routine in many peoples’ lives.
For this dream to come true, CAIXA Lotteries pursue
levels of excellence and security that are aligned
to the best practices of the world.
All the products and processes of the Lotteries are
certified by the world’s most important authority in this
area, the World Lottery Association (WLA), and are
ISO 27001 certified, a certification that acknowledges
the best governance and information security
management practices. These certifications ensure
that the CAIXA Lotteries promote responsible gaming,
meeting the ethical criteria required by lottery sales.
CAIXA Lotteries are now among the best in the
world, ranked 12th by the WLA in 2014, besides
being an effective member of the Ibero-American
Corporation of State Lotteries and of WLA.
PROFILE
17
PROFILE
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
HISTORY
THE HISTORY OF CAIXA
LOTTERIES IS DIRECTLY
TIED TO THE BUILDING
OF THE COUNTRY
FROM EMPIRE TIMES TO MEGA-SENA
CheCk the evolution of the lottery in
Brazil sinCe the draw of the first tiCkets
a Brief history
The history of Lotteries with CAIXA begun a hundred
years before the bank took charge of the games,
which happened in 1961. The lottery existed in
Brazil since 1784, and its revenue funded the birth
of Caixa Econômica and Monte Socorro da Corte
in 1861, thanks to the taxes charged on the games.
To begin the operation, the new bank needed a
minimum capital of 30 contos de réis, according to
a federal decree of that time. The institution owned
an operations fund of 92.4 contos de réis, collected
through the taxation of the 77-draws held in the
country since the previous year. In the first months
of operation, the bank still received funding
originated from lottery taxation.
In 1961, the year of CAIXA’s centennial, the
Jânio Quadros government granted the bank the
Federal Lotteries management, formerly administered
by private concessionaires. The first draw ocurred
in the following year and since then CAIXA created
new numbers lotteries (like the Mega-Sena)
and sports lotteries (like Loteca).
1962
1967
Decree-Law no. 204:
Regulatory Mark
19
The first Federal Lottery draw
under CAIXA management
is held in Rio de Janeiro;
the winner was a player
from the state of Guanabara
(current city of Rio de
Janeiro), who won a prize
of 15 million cruzeiros
The new soccer-related
game is created, the
Loteria Esportiva, based
on the accuracy of the
players’ points, instead
of the draw of numbers
1970
1972
CAIXA modernizes
the draw method,
adopting the famous
metal transparent
globes containing
rubber spheres with
numbers from 0 to 9
PROFILE
cover
In February, CAIXA
Lotteries launch the
Sena, a game that
awards players that
correctly pick six
numbers out of the
50 numbers available
on the playslip;
in December the
Teimosinha appears,
allowing the player
to repeat the same
bet in different draws
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
1980
Reformulation
of Sena
Especial
with the
denomination
Supersena
Dupla Chance
Launching of Mega-Sena, the
Brazilian best-selling lottery
1999
HIGHLIGHTS
OF THE YEAR
PROFILE
History
1988
1996
Introduction of the
Numerical Predictive
Lotteries, launching
of the LOTO modality
(currently Quina)
1997
Creation of Lotomania,
in which the player picks
50 numbers among
100 and win with 16 to
20 correct numbers (or
missing all the numbers)
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
Lotteries launch the
Bolão Federal, which in
2002 became Lotogol
1990
Lotteries enter in the computer era:
the system is now automated –
from the printing of the tickets
to the distribution to the retailers
The automation of
the system creates the
Surpresinha, in which the
player lets the computer
pick the numbers randomly
21
1993
Year of the
launching of Sena
Especial, which in
2001 was renamed
as Dupla Sena
PROFILE
Second
Lotogol
weekly
draw
cover
CONTENTS
Launching of
Lotofácil, which
awards those
who choose 11
to 15 correct
numbers on a
playslip with
25 numbers
Implementation of the
special New Year’s
thematic draw, Mega da
Virada, with different prize
rules and a specific playslip
HIGHLIGHTS
OF THE YEAR
2015
Launching of
Bolão CAIXA
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
Creation of the
special draw Lotofácil
da Independência
2013
2003
2008
2012
2009
23
Implementation of the
special thematic draw
Lotomania de Páscoa,
with different prize rules
and a specific playslip
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
Launching of the
Specific Predictive
Lottery Timemania
2011
Implementation of the
special June thematic
draw, Quina de São
João, with different
prize rules and
a specific playslip
PROFILE
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
LOTTERY
PRODUCTS
ALL THE
LOTTERY GAMES
CAIXA lotteries offer ten types
of games in different modalities,
based on number or sport
predictions or in the purchase
of tickets that may be awarded.
Check below the ten products
offered by the lotteries.
mODaLiTiES
OF THE GAMES
HIGHLIGHTS
OF THE YEAR
LOTOfáCiL
QUina
LOTOmania
PROFILE
History
Predictive Sports
Bolão
CAIXA
DUPLa SEna
the system randomly
chooses a set of numbers
for the player.
25
teImosInhA
Specific Predictive
Allows the player to
repeat the same numbers
in different draws, if they
are subsequent and related
to the same lottery product.
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
surpresInhA
It is the commerce of bets for a group
of people, with the tickets being printed
separately for each participant. thus, if
the group is awarded, each player will
receive their individual share of the prize.
the lottery shops may also promote the
Bolão and sell shares to the public, applying
a service tax of up to 35%. Bolão CAIXA
registered 576 million bets in 2015 –
the majority of them in the modalities
mega-sena, lotofácil and Quina.
Predictive Numerical
mEga-SEna
WaYS OF PLAYING
LOTECa
LOTOgOL
TimEmania
Tickets
LOTTERIES
CHANGING
BRAZIL
LOTERia fEDERaL
LOTERia inSTânTanEa
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Mega-Sena
Distribution of prizes
The gross prize is equivalent to 46% of the revenue (including
the additional amount to be channeled to the Ministry of
Sports). This amount is distributed in the following proportions:
19%
35% 19
5% 22%
for those who match 5
winning numbers (Quina)
THE OPPORTUNITY TO
BECOME A MILLIONAIRE
Mega-Sena is the principal Lottery product, with
the most desired prize by the players, awarding
millions of reais for those who match the six
winning numbers.
to play with the same bet for 2, 4 or 8 consecutive
draws (Teimosinha). When there are no winners
in any of the prize brackets (6, 5 or 4 numbers),
the prize is accumulated for the next draw.
Rules
The player choses from 6 to 15 numbers among
the 60 numbers that are available on the playslip,
or choose the system pick the numbers with the
Surpresinha option. Those who match the six
numbers win the jackpot; players who match
4 or 5 numbers are also awarded. It is possible
Periodicity
The draws occur twice a week: on Wednesdays
and Saturdays.
Value of the bet
The minimum bet of six numbers costs R$ 3.50,
but the player is able to pick up to 15 numbers.
%
for the player (or players) who
match the 6 winning numbers (Sena)
accumulates for jackpot of Mega-Sena da Virada (final draw of the
year with code ending in 0 or 5)
for those who match 4
winning numbers (Quadra)
accumulates and is distributed among
those who match the 6 winning numbers
of the draws with codes ending in 0 or 5
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
LaRgeST PRIZe In 2015
R$
205.3
MILLIon
was the largest Mega-Sena regular
draw prize (not including Mega
da Virada), won by a player
from the Federal District in 11/25
Chance of winning
The probability of matching
six numbers and winning the
Mega-Sena is 1 in 50 million
27
profile
cover
CONTENTS
SPECIAL DRAW
Mega Da VIRaDa
DIFFeRenCeS In ReLaTIon To Mega-Sena:
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
•
The first prize (jackpot) does not accumulate:
if no one matches the Sena’s six winning
numbers, the amount is distributed among
those who matched five (Quina) or four
winning numbers (Quadra).
•
Longer period for marketing the bets.
•
The draw uses a special playslip.
•
Higher first prize.
Mega-Sena TIMeLIne
1988
The game is
launched with
the name Sena
2009
Creation of Mega
da Virada, a special
New Year’s thematic
draw with different
prize rules and a
specific playslip
1996
After a reformulation, the
product is renamed as Mega-Sena; some of the changes
included the increase in the
amount of numbers (from
50 to 60) and the prolonged
accumulation of prizes for the
draws with codes ending in 0
2008
For the first time,
the Lotteries promote
a special New
Year’s draw with
higher prizes
2001
A second
weekly
draw starts
to be held
2003
From this year on,
the draws with codes
ending in 5 are also
included in the planned
accumulation of prizes
29
PROFILE
ALL-TIME HIGHEST PRIZE
cover
R$
CONTENTS
MESSAGE FROM
THE PRESIDENT
LOTOFÁCIL
EASY TO WIN
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
Lotofácil awards all the players who
match 11 out of the 25 numbers available
on the playslip – players may choose up
to 18 numbers.
Rules
Players must choose from 15 to 18
numbers on a playslip with 25 numbers,
out of which 15 will be drawn. Those
who match from 11 to 15 winning
numbers receive the prize. The numbers
may also be chosen by the system, in the
Surpresinha modality, and the bet may
be repeated for 3, 6, 9 or 12 consecutive
draws (Teimosinha). If there are no winners
in any of the prize-winning brackets,
the amount accumulates for the following
draw in the prize bracket of 15 matches.
Periodicity
The draws are held three times a week:
on Mondays, Wednesdays and Fridays.
Value of the bet
The minimum bet of 15 numbers costs
R$ 2.00, but the player may pay more to
choose up to 18 numbers (R$ 1,632.00).
89.6
MILLION
were split among 51 winners in the 09/08 draw
(special draw Lotofácil da Independência)
Chance of winning
The probability of matching all the
15 numbers is 1 in 3.3 million
Distribution of prizes
The gross prize is equivalent to 46% of the revenue (after the calculation of the additional value
for the Ministry of Sports). Out of this amount, the following prizes are awarded with fixed amounts:
4
R$
8
R$
for bets with
11 out of the 15
winning numbers
20
R$
for bets with
12 out of the 15
winning numbers
After the determination of these winners, the remaining total is distributed as follows:
20%
for those
who match 14
winning numbers
65%
for those who match 15 winning numbers
for bets with
13 out of the 15
winning numbers
15%
accumulates
for the first
prize bracket
(15 matches) of
the special draw
held in September
of each year
31
PROFILE
cover
SPECIAL DRAW
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
LOTOFÁCIL
DA INDEPENDÊNCIA
LOTOFÁCIL DA INDEPENDÊNCIA IS A SPECIAL DRAW HELD IN
SEPTEMBER, WHEN THE BRAZILIAN INDEPENDENCE IS CELEBRATED.
ITS MAJOR CHARACTERISTICS ARE:
•
Higher first prize (jackpot) as a result of the
accumulation of a part of the prize amount
of the regular draw during one year,
ensuring the provision of of a great prize.
•
The first prize does not accumulate.
If there are no winners in the first bracket
(15 matches), the prize will be split among
the second bracket winners (14 matches)
and sucessively among the following brackets.
•
Longer period for marketing the bets.
•
Special playslip.
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
LOTOFÁCIL TIMELINE
2003
Launching
of Lotofácil
2006
The second
weekly draw
begins to be held
2012
Implementation of the third
weekly draw and of the
multiple awarded bets
(16, 17 and 18 matches),
besides the special thematic
draw in September, Lotofácil
da Independência, with
different prize rules and
a specific playslip
33
PROFILE
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
QUINA
FIVE PRECIOUS NUMBERS
To win a good prize in Quina, the player
needs to match 3 to 5 numbers out of
the 80 that are available on the playslip.
Rules
Players choose from 5 to 7 numbers on the
playslip, which has 80 numbers. The prize
is awarded to those who match 5, 4 or
3 winning numbers. In this modality, the
numbers may be chosen by the system
(Surpresinha). It is also possible to repeat
the bet for 3, 6, 12, 18 or 24 consecutive draws
(Teimosinha). When there are no winners in any
of the three brackets, the prize is accumulated
for the first bracket of the following draw.
Periodicity
The draws are held six times a week:
Monday through Saturday.
Value of the bet
The minimum bet of 5 numbers costs
R$ 1.50; the 6-number bet costs R$ 7.50,
and the 7-number bet, R$ 20.
Distribution of prizes
The gross prize is equivalent to 46% of the revenue after the calculation of the additional
value for the Ministry of Sports. Out of this amount, prizes are distributed as follows:
25% 25%
for those who match 3 winning numbers
for those who match 4 winning numbers
35%
for those who
match the
5 winning
numbers
15%
accumulates for those who
match the 5 winning numbers
of Quina de São João
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
2015 AND ALL-TIME
HIGHEST PRIZE
129.7
R$
MILLION
were distributed among nine winners of
the 06/24 draw (Quina de São João)
Chance of winning
The probability of matching all
the 5 numbers is 1 in 24 million
35
PROFILE
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
SPECIAL DRAW
QUINA DE
SÃO JOÃO
QUINA DE SÃO JOÃO IS THE SPECIAL DRAW HELD
IN JUNE. ITS MAJOR CHARACTERISTICS ARE:
•
Higher first prize (jackpot) as a result of the
accumulation of a part of the prize amount
of the regular draws during one year, ensuring
the provision of of a great prize.
•
The first prize does not accumulate. If there are no
winners in the first bracket (5 matches), the prize
will be split among the second and third bracket
winners (4 and 3 matches respectively).
HIGHLIGHTS
OF THE YEAR
PROFILE
•
Longer period for marketing the bets.
•
Special playslip.
37
QUINA TIMELINE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
WITH QUINA, PLAYERS
ONLY NEED TO MATCH
THREE TO FIVE WINNING
NUMBERS TO CHANGE
THEIR LUCK
1980
Launching of
the product,
then called Lotto
1998
The third
weekly draw
begins to
be held
1994
Lotto is reformulated
and named Quina,
and a second
weekly draw
begins to be held
2003
New
reformulation,
with the exclusion
of the 8-number
bracket
2009
Starting this year,
the draws are
held every day
(from Monday
through Saturday)
2011
Launching of
the special
draw Quina
de São João
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
Lotomania
EVEN PLAYERS WHO DO NOT MATCH A NUMBER WIN A PRIZE
In Lotomania, players can receive a prize even when they do not match any
of the 50 numbers that can be chosen on the playslip.
Rules
On a playslip with 100 numbers, players pick
50 and run for prizes when they match 16 to 20
winning numbers – or when they do not match
a any of the winning numbers. It is also possible
to choose less than 50 numbers, leaving it to the
system to complete the bet (Surpresinha) and
repeat the bet for 2, 4 or 8 consecutive draws
(Teimosinha). With the “Mirror Bet” the player is
able to make a new bet using the 50 numbers that
were not chosen in the first bet. When there are
no winners in the sixth prize bracket (no matches),
the prize accumulates in the first prize bracket
(20 matches) of the following draw. If there are
no winners in the other prize brackets, the prize
accumulates to the respective bracket.
Periodicity
The draws are held twice a week: Wednesdays
and Saturdays.
Value of the bet
The bet has a single price of R$ 1.50.
PROFILE
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
28% 16%
16
%
7%
for those who match
19 out of the 20
winning numbers
for those who match
20 winning numbers
for those who match
18 out of the 20
winning numbers
for those who match 17 out
of the 20 winning numbers
History
Lottery
products
Distribution of prizes
The gross prize is equivalent to 46% of the revenue (after the
calculation of the additional value for the Ministry of Sports).
Out of this amount, prizes are distributed as follows:
2015 anD tHiRD
aLL-timE HiGHESt PRiZE
R$
35.2
miLLion
The prize was split among three winners
Chance of winning
The probability of matching all the 20 numbers
is 1 in 11.40 million. It is the same probability
of matching no numbers
for those who match
none of the 20 winning
numbers – 6th bracket
8%
7% 18%
for those who match
16 out of the 20
winning numbers
accumulates for the first bracket
(20 matches) of the special
draw Lotomania de Páscoa
39
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
Lotomania
de páscoa
Lotomania
timELinE
Always held annually on the Saturday before Easter
Sunday, it has a special playslip and a longer period
for marketing the bets (30 days). The distribution
of prizes is as follows:
1999
Launching of
Lotomania
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
16%
for the second bracket
(19 matches)
PROFILE
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
for the first bracket
(20 matches)
16%
7%
History
Lottery
products
46%
7%
for the fifth bracket
(17 matches)
for the fourth bracket
(16 matches)
8%
for the third bracket
(18 matches)
for the sixth bracket
(no matches)
The first prize (jackpot) is higher, as a result of the accumulation of a part of the prize amount
of the regular draw during one year, ensuring the provision of of a great prize.
The first prize does not accumulate. If there are no winners in the first bracket (20 matches),
the prize will be split among the second and third bracket winners (19 and 18 matches respectively)
and so on, down to the fifth bracket. There is a longer period for marketing the bets, and the draw
uses a special playslip.”
2003
The prize rules are
changed so the prize
bracket of no matching
numbers without a
winner accumulates to
the prize bracket of 20
matching numbers of
the following draw
2013
Implementation
of the special
draw Lotomania
de Páscoa
41
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
Dupla Sena
ONE TICKET, TWO BETS
In this modality, players use the same ticket to participate
in two draws at the same time, doubling the chances of winning.
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Rules
Players participate in two draws using
the same ticket. On a playslip with
50 numbers, one can pick from 6
to 15 numbers. Players are awarded
matching 4, 5 or 6 numbers, both
in the first draw and in the second.
It is also possible to let the system
choose the numbers (Surpresinha)
and to run with the same bet for 2,
4 or 8 consecutive games (Teimosinha).
If there are no winners in any of the
prize brackets, the amount accumulates
for the following draw, in the first prize
bracket of the first draw.
Where we are
periodicity
The draws are held twice a week:
Tuesdays and Fridays.
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
Value of the bet
The minimum bet of 6 numbers costs
R$ 2.00, but the player may pay
more to pick up to 15 numbers
(R$ 10,010.00).
LOTTERIES
CHANGING
BRAZIL
Distribution of prizes
The gross prize is equivalent to 46% of the revenue (after the calculation of the additional
value for the Ministry of Sports). Out of this amount, prizes are distributed as follows:
plaYeRS WHO
MaTCH 6 nuMBeRS
30 %
20 %
plaYeRS WHO
MaTCH 5 nuMBeRS
1st
DRaW
2nd
DRaW
plaYeRS WHO
MaTCH 4 nuMBeRS
10 %
10 %
1st
DRaW
2nd
DRaW
15%
15%
1st
DRaW
2nd
DRaW
43
profile
cover
2015 anD all-TIMe
HIGHeST pRIZe
Dupla Sena
TIMelIne
R$
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
25.4
MIllIOn
for a single winner,
in the 07/14 draw
Chance of winning
The probability of
matching 6 numbers
(Sena) is 1 in 15.9 million
1993
Launching of the
modality under the
name Sena Especial
1997
Reformulation of
the product with
the denomination
Supersena
Dupla Chance
2001
The product is
renamed as
Dupla Sena
2010
The prize rules are
changed to equate
the amount of prize
brackets in the first
and second draws;
prizes for 4 and 5
matches in the first
draw are created
45
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
2
X
DOUBLE LUCK: WITH A
SINGLE BET IN DUPLA
SENA, PLAYERS HAVE TWO
CHANCES OF WINNING
Profile
cover
CONTENTS
Loteca
CHEERING FOR A VARIETY OF TEAMS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
This is the perfect lottery for those who watch every soccer game and enjoy making
predictions about the results of the games.
Rules
Players mark their predictions for all the
14 games included on the playslip, marking
one of the three columns, two (double bet)
or three (triple bet). The names of the teams
that participate on every draw are printed
on the tickets, but they also can be checked
on information bulletins at the lottery shops
or at CAIXA’s website. If any of the games
do not take place in the scheduled date due
to anticipation, postponement or cancellation,
the result of the game is decided by a draw, for
Loteca purposes. When there are no winners in
any of the prize brackets, the value accumulates
to the first prize bracket of the following draw.
Periodicity
The draws are held every week. Betting ends
on Saturday and the results are disclosed
in the beginning of the week.
Value of the bet
The minimum bet ensures a double bet and costs
R$ 2.00. In order to have more chances of winning,
the player may mark more doubles and triples.
Distribution of prizes
The gross prize is equivalent to
40% of the revenue (after the
calculation of the additional
value for the Ministry of Sports).
Out of this amount, prizes are
distributed as follows:
70%
to players who predict the 14 results
15% 15%
to players who predict the 14 results
in draws with codes ending on 0 or 5
to players who predict 13 results
47
Profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
LOTECA IS THE LOTTERY
MADE FOR SOCCER LOVERS
WHO LIKE TO PREDICT THE
RESULTS OF THE GAMES
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
49
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
2015 HIGHeSt PRIZe
3.8
R$
MILLIoN
were distributed among 130 winners
on the 08/24 draw
LOTTERIES
CHANGING
BRAZIL
chance of winning
The probability of betting a double and
predict 14 games is 1 in 2.4 million
Loteca tIMeLINe
1970
The modality is
launched with
the name Loteria
Esportiva Federal
1991
Reformulation of
the product with the
denomination Loteria
do Certo e do Errado
1994
New change in
the product with
a universe of 14
soccer games – LEF
2002
The name of the lottery
is changed to Loteca;
the prize rules are
changed to include also
the predictions of 12,
13 and 14 games
2003
Beginning of the planned
accumulation of prizes for the
draws with codes ending on 0
or 5, and change in the prize
structure, with the new prize
bracket of 12, 13 and 12 games
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
LotogoL
GUESS THE NUMBER OF GOALS AND WIN THE JACKPOT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
Those who are aces in predicting the number of goals scored
by the soccer teams every round win Lotogol prizes
Rules
Players must mark on the playslip the
number of goals they guess each team
will score in the round – there are five
games for every round, printed on
the playslips. One can mark 0, 1, 2,
3 or more goals (option represented
by the + sign). If any of the games do
not take place in the scheduled date
due to anticipation, postponement or
cancellation, the result of the game
is decided by a draw, for Lotogol
purposes. When there are no winners
in any of the prize brackets, the value
accumulates to the first prize bracket
of the following draw.
Periodicity
The draws are held twice a week:
Wednesdays and Saturdays.
Value of the bet
The simple bet costs R$ 1.00, but
is possible to run with 2 equal bets
(R$ 2.00) or 4 equal bets (R$ 4.00).
Distribution of prizes
The gross prize is equivalent
to 40% of the revenue
(after the calculation of
the additional value for
the Ministry of Sports).
Out of this amount, prizes
are distributed as follows:
40%
to players who predict the scores of the 5 games
30% 30%
to players who predict 4 scores
to players who predict 3 scores
51
profile
cover
CONTENTS
LotogoL tIMELINE
MESSAGE FROM
THE PRESIDENT
1988
The modality is launched
with the name Bolão Federal
(exclusive draws for the
World Cup)
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
2002
The name is changed
to Logol, with a
weekly periodicity
2015
Implementation
of the second
weekly draw
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
2015 AND ALL-tIME
HIgHESt PRIZE
R$
361
tHouSAND
was the total awarded to a player on the 09/02 draw
LOTTERIES
CHANGING
BRAZIL
Chance of winning
The probability of placing a bet and matching
the five scores is 1 in 9.8 million
IN LOTOGOL, A GOOD
GUESSWORK ABOUT THE
AMOUNT OF SCORES OF
THE SOCCER TEAMS MAY BE
WORTH A LOT OF MONEY
53
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
timemania
CHOOSE YOUR FAVORITE TEAM
This modality was created as part of the program designed to recover soccer
team debts with the federal government, a program comprising installment
payments of tax debts and debts with the Employement Guarantee Fund –
FGTS. Through negotiations between soccer teams and their creditors, and
observing the share of this product’s revenue that is transferred for these teams
by force of law, every month CAIXA transfers resources directly to the creditors.
Only those teams that are up to date with their taxes and FGTS obligations
receive their share directly through bank deposits.
Rules
Players need to choose
10 numbers out of the 80
available numbers, and a
Favorite Team. Every draw
results in 7 winning numbers
and a Favorite Team. Players
may let the system choose the
numbers (Surpresinha) or run
with the same bet for 2 or 4
consecutive draws (Teimosinha).
If there are no winners, the prize
accumulates for the following
draw, in the prize bracket
of 7 matches.
Periodicity
The draws are held three times
a week: Tuesdays, Thursdays
and Saturdays.
Value of the bet
The price of the bet is R$ 2.00.
Distribution
of prizes
The gross prize is
equivalent to 46%
of the revenue.
Out of this amount,
the following prizes
are awarded with
fixed amounts:
5
R$
55
After the determination of these winners, the remaining
total is distributed as follows:
20%
for bets that match
the Favorite Team
2
R$
for bets
matching
3 winning
numbers
6
20%
50%
for those who match
the seven numbers
R$
for bets
matching
4 winning
numbers
for those
who match
six numbers
10%
for those
who match
five numbers
accumulates and is
distributed among
those who match the
7 winning numbers of
the draws with codes
ending in 0 or 5
profile
2015 anD aLL-time
HiGHeSt PRiZe
cover
R$
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
24.6
miLLion
WITH TIMEMANIA,
YOU CAN CHOOSE
YOUR FAVORITE TEAM
was the amount that a player
pocketed after the 11/11 draw
Chance of winning
The probability of matching seven
numbers is 1 in 26.5 million
HIGHLIGHTS
OF THE YEAR
57
PROFILE
History
timemania
timeLine
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
2008
Launching
of Timemania
2010
Implementation
of the second
weekly draw
2013
The third weekly
draw begins
Profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
loteria
federal
distribution of prizes
In the Wednesdays and
Saturdays draws, the first
prizes are R$ 300 thousand
and R$ 600 thousand
on both series, respectively
HIGHER CHANCE OF WINNING
HIGHLIGHTS
OF THE YEAR
Loterial Federal, the most traditional among CAIXA’s Lotteries, is the one that also offers
the greater probability of winning the first prize (1 in 90 thousand – Milionária Federal),
plus providing the chance of winning in several other ways.
59
PROFILE
History
Lottery
products
rules
Players purchase ticket (full or in fractions)
and may be awarded if:
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
•
the final two numbers are identical to
the final two numbers drawn for the
2nd, 3rd, 4th and 5th prizes (except the
winners of the respective prizes and/or
derivations of the four numbers and the
final three numbers);
matching the final four, three or two
numbers of any of the sets drawn
for the five major prizes;
•
•
matching the final number of the first prize.
the final four numbers are identical
to the number drawn for the first prize
(except the winner of the first prize);
Periodicity
The draws are held twice a week: Wednesdays
and Saturdays.
the ticket contains final two numbers
identical too ne of the three previous or
subsequente final two-number sets of the
Value of the bet
The ticket may be purchased in full (R$ 20.00)
or in fractions (R$ 2.00 each).
•
matching one of the five major prizes;
•
the ticket has a number that is immediately
previous and immediately subsequent
to the number drawn for the first prize;
•
Where we are
•
•
number drawn for the first prize (except the
winners of previous and subsequente numbers);
loteria federal tiMeliNe
1962
Launching of
Loteria Federal; this
is the first CAIXA
Lotteries product
2006
Pictures of missing
children appear on
the tickets of at least
a monthly draw
2009
Implementation
of the special draw
Milionária Federal
Profile
Perfil
cover
SPeCial draWS
2015 HiGHeSt PriZe
3.4
r$
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
MilioNária
federal
Every month, players may run
for R$ 1 million in the first prize;
the full ticket costs R$ 70.00
MillioN
São
João
(in 2 series)
Draw of a single series,
with 95 thousand tickets
(each one costing R$ 100.00)
was the prize of the Natal
special draw (12/24)
distribution of prizes
HIGHLIGHTS
OF THE YEAR
Was distributed in the Natal
special draw, in the sum
of both series, with
97 thousand
PROFILE
tickets each
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
aNo-NoVo
Single series, with a first prize
of R$ 1.7 million and a ticket
costing R$ 130.00
Natal
Highest prize of the year,
with a first prize of
R$ 3.4 million in both series
The prices of the Natal
special draw fraction and
full ticket are R$ 13.00 and
R$ 130.00 respectively
61
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
Instantânea
A SCRATCH TO WIN THE PRIZE
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
For playing the Loteria Instantânea, players must
purchase the ticket, stratch the fields covering
numbers or symbols and figure out on the spot
if they won the prize. The amount and values of
the prizes, as well as the amount of tickets and
the probabilities, vary according to the emission
and are printed on the back of the ticket.
The production and supply of this product
were suspended in the end of March 2015
and, to that date, tickets of R$ 1.50 and
R$ 2.00 were available for purchase at
the Lottery Shops with the respective prizes
of R$ 85 thousand and R$ 100 thousand,
selling R$ 29.09 million.
63
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
Distribution of prizes
The gross prize is equivalent to 40% of the revenue
and is distributed among the different prize brackets,
according to characteristics of each edition.
40%
Gross prize
WITH LOTERIA
INSTANTÂNEA,
YOU PURCHASE THE
TICKET, SCRATCH IT
AND CHECK YOUR
LUCK ON THE SPOT
PROFILE
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
SPECIAL
THEMATIC
DRAWS
The Federal Lotteries count on
a special thematic draw every
quarter, with the objective of
engaging the players to participate
even more, running for higher
and non-cummulative prizes, also
benefiting the Federal Government
social programs – which will
receive even more resources to
invest for the benefit of society.
Thus, the results of these special
draws allow the Federal Lotteries to
be a part of the Brazilian calendar
of events, with the Lotomania
de Páscoa, Quina de São João,
Lotofácil da Independência
and Mega da Virada.
NUMBERS
Check the performance of the special draws in 2015
MEGA DA
VIRADA
6
winners
of the first prize
827 and 62,767
winners who matched five and four numbers
TOTAL REVENUE
R$ 620.3
MILLION
VALUE OF THE FIRST PRIZE
R$
246.5 MILLION
65
QUINA
DE SÃO
JOÃO
9
winners
of the first prize
15 winners of Quina, Quadra and Terno
TOTAL REVENUE
R$ 170.6
MILLION
VALUE OF THE FIRST PRIZE
LOTTERIES
CHANGING
BRAZIL
R$ 129.7
MILLION
PERFIL
PROFILE
cover
CONTENTS
LOTOFÁCIL DA
INDEPENDÊNCIA
MESSAGE FROM
THE PRESIDENT
51
winners of the first prize
13.3 MILLION
winners in the other prize brackets
TOTAL VALUE
A YEAR OF
RECORDS
R$ 259.1
MILHÕES
...
LOTOMANIA
DE PÁSCOA
3
winners
of the first prize
TOTAL VALUE
R$
53.8 MILLION
VALUE OF THE FIRST PRIZE
R$
35.1 MILLION
VALUE OF THE FIRST PRIZE
R$ 89.6
MILLION
HIGHLIGHTS
OF THE YEAR
67
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
WHERE WE ARE
CAIXA Lotteries are very close to the
Brazilians: there are 13,150 lottery shops*
in 5,229 cities all over the country. Besides
gaming, the lottery shops provide banking
services, such as deposits, bill payments and
the payment of social benefits, among other
services. A daily average of 202.4 million
transactions are held in 46,890 terminals,
including gaming and other operations.
Going to a lottery shop is not a requirement
for playing. Those who own a CAIXA checking
account, for example, may register their bets
using the Internet Banking, both in the Mega-Sena regular draws and in the Mega da Virada
(as long as the player is over 18 years of age).
In 2015, 7.4 million online bets were
registered, which represented a total of
R$ 75.1 million – 48% more compared to 2014.
A YEAR OF
RECORDS
EVolUtIoN
OF ONLINE BETS
HIGHLIGHTS
OF THE YEAR
AMoUNt
oF GAMES
(MIllIoN)
PROFILE
History
2011
1.1
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
*As of
12/31/2015
VAlUE oF tHE
BEtS (IN MIllIoN
REAIS)
2011
7.6
2012
2012
2.9
20.1
2013
2013
4.5
30.7
2014
2014
6.2
50.8
2015
2015
7.4
75.1
totAl
totAl
22.1
184.3
69
profile
cover
CONTENTS
The Federal Lotteries are also on Facebook.
Since 2012, players can visit the fanpage
(facebook.com/LoteriasCAIXAOficial) to
check the lottery results, create a random
set of numbers for their bets and get
information about social investments and
lottery products. On Bolão CAIXA page
(facebook.com/LoteriasCAIXAOficial/
app), the visitor can invite friends for
a group bet and simulate the values
and amounts of shares.
Further information on the Federal
Lotteries can also be found on the website
(www.caixa.gov.br/loterias) and or on
the app, with versions for iOS and Android
in smartphones and tablets.
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
DRAWS
CAIXA Lotteries draws are held from Monday to Saturday (not on holidays), on Caminhão
da Sorte and in a TV studio – an alternative for these two locations is the CAIXA auditorium
in Brasília (DF). From Monday through Friday, one of the daily draws is always held in the
newly opened Espaço CAIXA Loterias, in São Paulo (SP).
71
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
The online commerce of Federal Lotteries
games (via internet, smartphone, tablets etc.)
is among CAIXA’s priorities, because with
these new media, the company expects to raise
this public service to a new level of innovation
and modernization, reaching new audiences.
After the implementation of this project, CAIXA
expects this new channel to have a good share
of the total sales, because the internet provides
the players with a fast, simple and safe way
of playing all the lottery games. We believe
that this new channel with bring new customers
to the Lotteries, people that do not have the
habit of visiting lottery shops.
CAIXA Lotteries are currently being
sold exclusively in lottery shops and, for the
particular case of the Mega-Sena, on CAIXA
Internet Banking.
MoMENto DA SoRtE
Since 2011, CAIXA also
broadcasts one of the daily draws
live on TV. During the Momento
da Sorte show, which was aired
until September 9th 2015 on
Rede TV!, the players could check
the winning numbers real time.
They were also informed about
lottery products and about how
to play, besides finding out which
games had accumulated prizes.
In 2015, 175 shows were
aired, totaling 977 shows since
2011 (also including the Mega
da Virada shows, on TV Globo).
cover
CONTENTS
SoRtE Ao VIVo
Radio fans can check daily the
Federal Lotteries results in the
Sorte ao Vivo show, created
over 13 years ago. In this
program, a team of announcers
follow the draws and disclose
the results in real time.
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
CAMINHõES DA SoRtE
The Caminhão da Sorte travels around Brazil since 1980
to provide the opportunity of playing in the lottery even
in the most remote cities of the country.
There are currently two mobile in use: one of them stays in
the city that is hosting the draw while the other travels to the next
host city. In 2015, the Caminhão da Sorte have been in 55 cities.
During the stops, it registers the bets and allows the participation
of the local population, both by triggering the device that releases
the numbered balls and by being auditors of the draw, validading
the procedures and ensuring the fairness of the operation. This model
is used exclusively in Brazil and is acknowledged by other lotteries
of the world as an important measure of transparency.
HIGHLIGHTS
OF THE YEAR
73
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
ESpAço CAIXA lotERIAS
It was opened on 12/18/2015 at the Tietê station in São Paulo (SP), and hosts complementary
draws to the Caminhão da Sorte. From Monday through Friday, one of the daily draws
always happen there – the first of them was the Quina. During the day, the area is opened
for institutional visits to the Lotteries historical archive. The draw schedule of Espaço CAIXA
Loterias is available at the bank’s website.
profile
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
INCENTIVE CAMPAIGNS
FOR THE LOTTERY BUSINESSPERSONS
CAIXA lottERIES
AND THE TRANSFERS
In 2015, two sales incentive programs were promoted to Lottery shops network. Check below:
CAIXA Lotteries is always looking for initiatives to widely
announce the benefits created for the society and funded by
the Federal Lotteries, which also play an importante social role.
Visits and encounters with the legal beneficiaries (Federal
government social programs) were promoted. This is a means
of tightening the relationship with these beneficiaries so they
can also announce in their media the information about the
values that each segment receives from the Lotteries.
pIqUE totAl
In February, CAIXA Lotteries promoted this campaign
as an incentive to lottery shops. The goal of the
program was to raise the retailer’s awareness
about the Dupla Sena, thus boosting its sales.
As a result, Pique Total campaign awarded
80 lottery shops around the country for being the
greatest and best sellers. The winners were awarded
prizes such as Playstation videogames, bicycles,
tablets, iPhones and trips. Dupla Sena grossed
R$ 25.8 million during the campaign, 10% more
than what was expected.
GolEADA tIMEMANIA
This was the second incentive
program, promoted in October and
November. In the end, the campaign
awarded 50 lottery shops in the
categories best and greatest sellers
of the product. As a result, Timemania
grossed in the period R$ 89.4
million, 35% above the expectations.
HIGHLIGHTS
OF THE YEAR
75
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
BolEtIM DA SORTE
This bi-weekly bulletin was created
in 2014 for the Lotteries to have
a direct communication link
with partners and lottery shops.
The Boletim da Sorte provides
information and news about lottery
products and had 49 editions since
its creation – 31 of which issued in
2015. Thus, the bulletin provides
lottery bussinessmen with the most
important information regarding
Federal Lotteries.
The major objectives of Boletim
da Sorte are:
•
•
•
•
•
•
disclose information and news about
games, current and future activities;
announce the strategies for game sales,
relevant events and advertisement
campaigns to be launched by CAIXA;
notify about the sales incentive programs
and their results;
enhance the knowledge about the lottery
products comprised by the portfolio,
including characteristics and opportunities;
suggestions on the products supply
to customers;
show the lotteries sales performance and
provide hints on how to enhance the sales.
The Ministry of Labor and Social
Security, for example, disclosed
on its website (http://www.
previdencia.gov.br/) a banner
with the value of the social
investments made for Social
Security. An explanatory text
highlighting the importance of
the resources from lotteries sales
was also posted on the page,
to reinforce the communication
with those who are navigating
on the Ministry’s website.
In 2015, the Lotteries also
sponsored the Inter-American
Conference on Social Security
(CISS), promoted by the Ministry
of Labor and Social Security.
This conference is aligned
with the objective of partnership
with the legal beneficiaries.
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
SECURITY AND
CREDIBILITY
IN ALL
OPERATIONS
SAFE BET
From the moment when the players make
their bets to the calculation of the prizes,
all the Lottery’s processes and operational
routines go through a rigid control system
to ensure the information security of all
operations and their legal compliance,
as well as the credibility of the institution.
Check below all the measures taken to ensure
the security and credibility of the lotteries:
77
SECURITY AND CREDIBILITY
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
ASSURANCE
OF DATA
INTEGRITY
REAL TIME
REGISTRATION
OF THE GAMES
The system that is used to receive the bets
follows the best practices to ensure the
security of the operational procedures and
the information that is provided. Once the
sales are closed, it is impossible to modify
the data of the tickets or to register a new
bet after the closing of sales. Besides,
CAIXA keeps records of all the awarded
prizes. The data that identify the winners
is stored confidentially according to the
law – that information is revealed only
after a requirement by an institution
that has constitutional powers to do so.
To enhance the security of the process,
bets are collected and recorded in real time.
Thus, when a ticket is issued for the buyer/
player, the participation in the draw is
guaranteed according to the data registered
on the ticket: date and time, lottery shop
code, ticket number, security code and
other information that proves the unicity of
the operation. Once the draw is held, the
system receives the winning numbers and
the verification of the winning tickets begin,
including: checking the total amount collected
by the lotteries, the amounts destinated
to prizes, the amount of winning bets and
the respective distribution of the prizes.
79
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
INSPECTIONS BY
EXTERNAL AGENTS
As a public company, CAIXA is subject to period inspections
by control institutions such as the Federal Budget Court (TCU)
and the Office of the Federal General Comptroller (CGU),
aside from the Secretariat of Economic Monitoring of the Ministry
of Finance (SEAE), the entity that controls Brazilian Lotteries,
in charge of the authorization, surveillance and the monitoring
of all the activities related to Federal Lotteries. These inspections
include the verification of all processes related to the management
of Federal Lotteries. Furthermore, these processes are also closely
monitored by the CAIXA Internal Auditing Staff, but also by hired
independent auditors.
MONEY
LAUNDERING
PREVENTION
CAIXA strictly adheres to all the regulations
issued by the Council for Financial Activities
Control (COAF) about the prevention of money
laundering, sharing with this entity a daily record
of information regarding the payments of prizes
classified within the parameters defined by
COAF. The procedures adopted by CAIXA
Lotteries against money laundering are provided
by the Ministry of Finance Regulation no. 537,
issued on November 5th, 2013.
SECURITY AND CREDIBILITY
cover
CONTENTS
1
RESEARCH
MESSAGE FROM
THE PRESIDENT
CAIXA supports and promotes surveys targeting
responsible gaming and the identification of
gaming disorders in Brazil, since there are no
restrictions in the Brazilian law that prevent the
organization to perform studies aiming at the
protection of the players. The research policies
comprise the steps of production, facilitation,
collaboration and consumption, and adhere to
the suggestions of the WLA-RGF Research Guide.
Every research targeting responsible gaming that
involves CAIXA Lotteries is funded by resources
from the Lottery Development Fund (FDL).
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
SOCIAL CORPORATE
RESPONSIBILITY AND
RESPONSIBLE GAMING
AT CAIXA
Following the rules of responsible gaming means
to develop policies and practices that prevent
compulsive gaming and protect vulnerable people,
such as underage individuals, from the potential
harm associated with gaming. CAIXA Lotteries
follow those rules and operates according to the
world’s best practices of corporate responsibility,
just like the most important lotteries associated
to the World Lottery Association (WLA).
CAIXA’s Responsible Gaming Program is
regulated and compatible with WLA’s structure,
comprising four levels of certification: commitment,
self-evaluation and gap analysis, planning and
implementation and continuous improvement,
in addition to a ten-part program.
2
PROGRAM
FOR EMPLOYEES
The Responsible Gaming Training Program
was created and defined the training plan for
2015-2017, comprising an action schedule,
goals, audiences and indicators.
In 2015, the target audience to be trained
was defined, totaling 12 thousand employees.
In that year the priority was the training
of the 79 employees of the strategic segment.
Nearly 3 thousand employees were exposed
to this issue through brochures, videos and
Internet presentations.
Two talks were presented by specialists,
with the themes “Prevention of gaming disorders
in players of Federal Lotteries” and “Referral
of players to treatment”.
One of the indicators is being created from
the results of a survey with CAIXA Lotteries’
employees. The objective of this survey is to
measure the responsible gaming awareness
of employees working at the National
Superindentency of Lotteries (SUALO).
81
SECURITY AND CREDIBILITY
cover
3
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
•
Gaming is a leisure and entertainment activity.
•
Gaming is for people over 18.
•
In the sales of lottery products, the shop owner
shall: confirm the player’s legal age; not suggest
possibilities of winnings, chances of winnings that
are unreal, overestimated or incorrect; not suggest
that lotteries are an alternative for a job or for
having an occupation, or a reason for leaving
a job; not associate the results of a lottery draw
to any factor other than pure chance; not explore
the financial difficulties of the individual.
•
Provide information about responsible gaming,
the education of the players and guidance for
the treatment of gaming disorders.
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
PROGRAM FOR
BUSINESSPERSONS
Information regarding the program reaches the lottery
shop owners through instruments such as the Operational
Manual, Lottery Shop Code of Conduct, posters and
the responsible gaming seal, support to the lottery shop
owners through the number 0800-724-5555, the website
www.jogoresponsavel.com.br and Expresso Parceiro.
The Lottery Shop Code of Conduct targets the
sales of lotteries with social responsibility, providing
the following guidelines:
History
4
In 2015 the responsible gaming learning
track was started in the distance learning platform.
This new learning track will provide training for
100% of the lottery shop network by 2017.
GAME
DESIGN
Game Design at CAIXA is made according to rules that avoid
gambling or images that may be attractive to the underage
audience. CAIXA rules of conduct include:
•
Children or adolescents cannot appear, under any
circumstances, in any piece of comunnication; any
person that appears in those pieces should be and
look like someone who is over 18.
•
The tickets are exclusively destined to the public audience,
not using language, expressions, graphic or audiovisual
resources that are recognised as part of the child or
youth imaginary, nor contributing for underage people
to adopt moral values or habits that are not compatible
with their age.
•
The mechanics and design of lottery products are
developed considering the fact that lotteries are products
of restrict consumption, forbidden for people under 18.
83
SECURITY AND CREDIBILITY
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
5
7
REMOTE
GAMING
CHANNEL
PLAYERS’
EDUCATION
CAIXA provides information about responsible
gaming to promote the education of the Federal
Lotteries’ players. In 2015, the initiative counted
on the fixation of
The sole remote gaming channel
of CAIXA Lotteries is CAIXA
Internet Banking. Bets are only
available for people over 18,
to the maximum daily amount of
25 thousand banners
and 30 thousand
adhesive stickers
R$100.00
6
ADVERTISING,
COMMUNICATION
AND MARKETING
CAIXA Lotteries’ Communication Code must
be adopted by all the suppliers of the institution.
The seal of gaming “only for people over 18 years
of age” must be present in every communication
piece of the Lotteries. Besides, CAIXA also
launched an anual campaign about responsible
gaming, banners and stickers for lottery shops and
a specific hot site dealing with the subject (www.
jogoresponsavel.com.br), plus social media actions
and actions on the CAIXA Lotteries’ webpage.
at the Lottery Shops, on the disclosure of messages
on social media and on the consolidation of all
the knowledge about this subject at the website
www.jogoresponsavel.com.br
The survey SuperSete Hábitos de Apostas –
Jogo Responsável was promoted by CAIXA and
verified the efficacy of the communication actions
in 2014. Check the most important results:
81% of the participants are aware that
underage people are not able to play lotteries
52% of the participants said that they
saw banners on lottery shops about
the age restriction for playing lotteries
99 % did not engage in arguments or
had other problems caused by the game,
especially relating to excessive spending
97% of the players did not hide the values
of the bets with their friends and families
65% of the players are not aware about
the existence of treatment at the public
health care system for an emotional problem
or for a compulsive will of playing
85
CUSTOMER SERVICE AND OMBUDSMAN
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
8
Players also have their voice at the Lotteries, and may help CAIXA evalute the quality
of products and services provided by the lottery shops. To do so, they only need
to call the Customer Service (SAC) or the Ombudsman’s Office. These channels are
interested in registering their opinion: in 2015, 2,727 calls were recorded (with
suggestions, praises and complaints), an increase of 20% in comparison to 2014.
COUNSELING
FOR GAMING
DISORDERS
Number of Customer Service
and Ombudsman calls
CAIXA provides information for players who are
experiencing a situation of vulnerability, such as a
gaming disorder or pathological gaming. The role
of the institution is to recommend entities that offer
psychosocial treatment – among them, the Federal
University of São Paulo (Unifesp), in its Program
of Guidance and Treatment for Dependents (Proad)
and the University of São Paulo (USP), in the
Institute of Psychiatry (IPq).
2014
10
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
9
INVOLVEMENT
OF THE PARTS
In 2015, the stakeholders that benefited
or were affected by CAIXA’s Responsible
Gaming Program actions were identified,
classified, mapped and prioritized, with
the purpose of establishing a form of
communication and integration with them.
The mapping of stakeholders and their
prioritization regarding responsible gaming
will be annualy reviewed, thus allowing
the continuous improvement of CAIXA’s
Responsible Gaming Program.
MEASUREMENT
REPORTS
CAIXA decided to maintain measurement
and effectiveness reports of responsible
gaming, based on development indexes
of the 10 elements of the program.
+20%
2,727
calls
2015
87
SECURITY AND CREDIBILITY
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
INTERNATIONAL
CERTIFICATIONS
The Federal Lotteries certification project started in 2010 and is aligned to the Security
Control Standarts of the World Lottery Association (WLA). The Ministry of Finance,
through the Directive no. 464, created a workgroup composed by representatives
of the Economic Monitoring Secretariat (SEAE) and CAIXA to adopt all the measures
required by the certifications. Check the Lotteries’ international certifications.
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
ISO 27001
This is a standard for information
security management. It was
published in October 2013 by
the International Organization
for Standardization(ISO)
and by the International
Electrotechnical Comission
(IEC). The full identification is
ISO/IEC 27001:2013, but the
certification is known as ISO
27001. This certification is
required by WLA for the State
Lotteries that aim to be certified
by the World Lottery Association.
WLA – SCS:2012
This is an international
Standard for Information
Security Management in the
lottery sector, published in
2012 by WLA. The WLA-SCS
(Security Control Standard)
is based on the ISO/IECC
27001, that establishes
controls for the implementation
of an information security
management system aligned
to international standards.
This certification shows that
WLA acknowledges the
adoption by CAIXA Lotteries
of the best practices of
governance, information
security management, of risk
management and business
continuity. This certification
and the implementation of
the controls required by these
international regulations,
CAIXA ensures the conformity
of its processes to legal
requirements, the credibility of
its image as a game operator
and the cost reduction with the
prevention of security events.
With this certification,
in 2012, CAIXA also
attested the implementation
of the Information Security
Management System (SGSI)
in the Federal Lotteries
operations. In the following
years, CAIXA maintained
the involved processes in
a program of continuous
improvement, accomplishing
the acknowledgment by the
international certifications
authorities, ISO and WLA.
The SGSI is a set of
practices that ensure the
observance of the world’s
best practices on information
security for the Lotteries sector,
with the objective of preserving
the availability, the integrity,
confidentiality and autenticity
of the Lotteries information,
by means of aplying a risk
management process.
The SGSI management
actions include the promotion of
the awareness and the training
of its group of employees in
subjects regarding information
security, risk management and
business continuity, besides the
implementation of preventive
and maintenance measures
to enhance processes that
are in execution. The SGSI’s
external audit was held in
October 2014, conducted
by an independente auditor
from the British Standards
Institution (BSI), specialized in
auditing models ISO 27001.
The process attested the plain
functionality of SGSI and
ensured CAIXA’s certification.
These processes were also
audited by BSI in November
2015. This work resulted in
the recertification of CAIXA
Lotteries by ISO/IEC 27001,
a certification valid up to
01/31/2019. In December,
observing the WLA’s revision
and renewal calendar and after
meeting certain requirements
such as the recertification
ISO/IEC 27001, a new
recertification audit was held
by a BSI’s independente
auditor. After this, the BSI
recommended WLA the
renewal of CAIXA Lotteries’
WLA-SCS:2012 certification
for a period of three years.
89
cover
The jumper Silvania Costa
in the 2nd national round of
the Circuito Caixa Loterias
2015, held at the Ibirapuera
park, São Paulo
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
LOTTERIES
CHANGING
BRAZIL
Lotteries do not benefit only those who win the prizes.
Almost half of the revenue is transferred to social
programs of the federal government, making CAIXA
the major financing agent of these initiatives.
In 2015, R$ 7.05 billion were destined to the
beneficiaries of these actions, an increase of 10.5% in
comparison to 2014 – in the last five years, more than
R$ 27.9 billion were invested. Check below the path
of each real that was played in the Lotteries:
91
LOTTERIES CHANGING BRAZIL
cover
CONTENTS
Of every
R$ 1
PLAYED IN
THE FEDERAL
LOTTERIES,
R$ 0.48
THESE TRANSFERS
GROW EVERY YEAR:
ARE INVESTED
IN SOCIAL
PROGRAMS*
*This amount includes the corresponding Income Tax value of the on the prizes
Value of the transfers
(In billion reais)
2010 4.1
2011 4.5
2012 4.8
2013 5.4
2014 6.4
2015 7
The values are invested in the following areas:
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
EDUCATION (STUDENT
FUNDING PROGRAM)
Growth in comparison
to the previous year
17.1%
8.9%
8.8%
10.3%
18.5%
10.5%
HEALTH CARE (NATIONAL
HEALTH CARE FUND)
HIGHLIGHTS
OF THE YEAR
93
PROFILE
History
CULTURE (NATIONAL
CULTURE FUND)
Lottery
products
ASSOCIATIONS SUCH AS APAE
(ASSOCIATION OF PARENTS
AND FRIENDS OF EXCEPTIONAL
CHILDREN) AND THE RED CROSS
DESTINATION OF THE TRANSFERS
Social Security
R$
2.5 BILLION
Where we are
Financing Fund for the Higher
Education Student (Fies)
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
R$
SOCIAL SECURITY
Ministry of Sports
SPORTS (MINISTRY
OF SPORTS; BRAZILIAN
OLYMPIC COMMITTEE;
BRAZILIAN PARALYMPIC
COMMITTEE; SOCCER TEAMS;
BRAZILIAN CONFEDERATION
LOTTERIES
CHANGING
BRAZIL
OF TEAMS)
SECURITY (NATIONAL
PRISON FUND)
1 BILLION
R$
568.4 MILLION
National Prison Fund
R$
448 MILLION
National Culture
Fund (FNC)
R$
417.7 MILLION
Overdue prizes
transferred to Fies
R$
301.3 MILLION
Brazilian Paralympic
Committee
R$
43.2 MILLION
Brazilian Olympic Committee
R$
243.1 MILLION
Soccer teams
R$
87.5 MILLION
Brazilian Confederation
of Teams
R$
68 MILLION
Health Care
and Special Tests
(APAE, Red Cross)
R$
10.6 MILLION
Income Tax on prizes
R$
1.3 BILLION
THE DRIVING FORCE
OF SPONSORSHIP
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
The swimmer Talisson Glock at the 100m
freestyle during the Toronto Parapan-American
Games – 2015
Caixa Econômica Federal is the official
sponsor of Brazilian paralympics sports
and the only bank that supports paralympic
sports in the country.
CAIXA Lotteries sponsorship of the
Brazilian Paralympics Committee (CPB)
started in 2004, and since that time
national paralympic sports has been
living a period of expansion and world
records. In 2000, in the Sydney Olympics,
Brazil was ranked 24th, and right in the
first year of the sponsorship, in Athens
2004, we leaped to the 14th position,
achieving the ninth place in Beijing
2008 and, in 2012, the seventh position
in the London Olympics.
The sprinter Alan Fonteles in the
2nd national round of the
Circuito Caixa Loterias
2015, held at the
Ibirapuera Park,
São Paulo
The beggining of the partnership between
CAIXA and the Brazilian Paralympic Committee
was in 2004 and until 2015 CAIXA Lotterie’s
sponsorship budget to the Committee amounted
to R$ 143,704,000.00. This is an expressive
value that, during all these years, have been
enabling the formation of athletes and the
promotion of sporting events that reveal new
talents of the paralympic sports. In 2015 those
resources amounted to more than R$ 31 million.
The resources of this sponsorship come from
the Lottery Development Fund (FDL).
A part of the sponsorship budget is
reserved for the promotion of the Circuito
Loterias da CAIXA Brasil Paralímpico, which
began in 2015 and has the main objective
of developing the practice of sports and the
technique of the modalities being played,
besides providing competition opportunities
for elite athletes and new talents of Brazilian
Paralympic sports. CAIXA guarantees an
annual competition calendar of a high technical
level, giving our athletes the opportunity of
improving their technique and results. The
Circuit is consolidated as the largest national
paralympic sport event. With the increasing
support of CAIXA Lotteries, in the 2015 edition
many records were broken, collaborating
with the increase in the number of athletes
and with the growing interest of the public.
CAIXA also transfers another part of these
resources to the program Atletas de Alto Nível.
In 2015, 52 top athletes, as well as ten guides
for the athletes received the additional benefit
of this program and, thanks to the monthly
stipend they received, were able to engange
in full-time practice.
The sponsorship of the Brazilian Paralympic
Sports reach even higher levels, promoting
social inclusion and the rescue of the self-esteem
of these athletes – valuable Brazilian citizens –
through the practice of sports.
95
Fernando Fernandes
at the canoing test event
held in Rio de Janeiro
CAIXA’s increasing support to paralympic
sports contributed especially to the social
inclusion of people with disabilities. In the
professional sports area, the investments
promoted the qualitative development of
the athletes, providing adequate trainings
and enabling relevant competitions,
besides collaborating with the increase in
the number of athletes and with the growing
interest of the public.
The Law no. 13.146/15 changed the
percentage destined to CAIXA Lotteries’
prizes to enhance the percentage transferred
to the Brazilian Paralympic Committee,
starting January 2016.
LOTTERIES CHANGING BRAZIL
cover
SPONSORING WOMEN’S SOCCER
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
In 2015, CAIXA Lotteries renewed
the sponsorship of the Women’s Soccer
Championship, with resources from Federal
Lotteries. The championship comprised
20 teams from 14 different states, divided
in four groups of five teams each.
The value of CAIXA Lotteries’ support was
of R$ 10 million and ensured the insertion of
the CAIXA brand on the uniforms and field signs
among other compensations, in the 70 games
played during the entire championship.
In addition to the sponsorship provided
by CAIXA Lotteries to the Brazilian Women’s
Soccer Championship, in 2015 the games
of this competition were part of the schedule
of the Predictive Sports Lotteries (Loteca
and Lotogol).
The support to the Brazilian Women’s
Soccer Championship has the objective of
consolidating CAIXA Lotteries’ social image
as a sponsor of social projects, associating the
brand to the strong inclusive character of sports.
HIGHLIGHTS
OF THE YEAR
SOCIAL RESPONSIBILITY
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
The athletes Juliana
Ferreira and Millene
Karine Arruda in the
match Rio Preto x
Flamengo, promoted
by the Brasileirão
Feminino CAIXA.
97
Support to find missing people
The Federal Lotteries tickets include since 2006
pictures of missing children and adolescents
for at least one monthly draw. This innitiative
is a result of a partnership among CAIXA, the
Human Rights Secretariat of the Presidency of
the Republic (SEDH) and the National Council
of Children and Adolescents Rights (Conada),
and is part of the campaign “Com a sua ajuda,
essa saudade pode ter fim”. A total of 119
Federal Lotteries’ draws were used to disclose
these pictures all over the country.
Labor Accidents Prevention. In January the
Municipalities series was launched, a series
that will promote points of touristic interest,
cultural, agricultural and cuisine characteristics
of several Brazilian cities.
Socially relevant themes
In 2015, the Federal Lotteries tickets also
reproduced themes related to diversity, social
and corporate responsibility. Some examples
are the abolition of slavery, the International
Day Against Sexual Exploitation and Trafficking
of Women and Children, the National Day
Against Prostate Cancer, the sanction of Lei
Maria da Penha, the National Day of Black
Counciousness and the National Day of
Services Portfolio
This document is available at CAIXA’s website
(www.caixa.gov.br) since 2010, providing
information about lottery products and
services. This innitiative is part of the National
Program for Public Management and the
Reduction of Bureaucracy (GesPública), and
is aligned to the best management practices
disclosed by the Management Secretariat
of the Ministry of Planning.
Use of certified paper
The tickets of the Loteria Federal and Loteria
Instantânea are printed on paper that is
certified by the Forest Stewardship Council
(FSC), an international entity that promotes
responsible forest management.
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
CORPORATE INFORMATION
PRESIDENT OF THE FEDERAL REPUBLIC OF BRAZIL
Dilma Vana Rousseff
MINISTER OF FINANCE
Nelson Barbosa
CAIXA PRESIDENT
Miriam Belchior
LOTTERIES
CHANGING
BRAZIL
CAIXA ADDRESS
SBS, Quadra 4, Lotes 3/4, CEP: 70.092-900, Brasília/DF
CREDITS
PRODUCTION
Grupo TV1
IMAgES
Marcio Rodrigues e Washington Alves/CPB/MPIX,
Arquivo Caixa and iStock Photos
cover
CONTENTS
MESSAGE FROM
THE PRESIDENT
A YEAR OF
RECORDS
HIGHLIGHTS
OF THE YEAR
PROFILE
History
Lottery
products
Where we are
SECURITY AND
CREDIBILITY IN
ALL OPERATIONS
LOTTERIES
CHANGING
BRAZIL
LUCK IN NUMBERS