THE 23RD ANNUAL YONKERS RIVERFEST

THE 23RD ANNUAL
YONKERS RIVERFEST
Saturday, September 12th, 2015
2015 SPONSORSHIPS
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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The 23rd Annual Yonkers Riverfest, held along the majestic
Hudson River, is the largest and most creative festival of its kind in
Westchester County.
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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INTRODUCTION
+ THE OPPORTUNITY
WHAT IS IT?
Riverfest is more than just a festival.
The Yonkers Waterfront is booming.
It’s a celebration of community.
A time to gather with friends
and family.
Just like Hoboken, Jersey City,
Williamsburg, Long Island City, and other
riverfront communities, it has
experienced a renaissance of arts,
housing, nature, entertainment, and
more.
A time for generations to listen to great
music from every era and sample amazing
foods.
A time for Westchester-born stars to come
home and honor their roots with inspired
performances – from country and soul to hiphop and rock (and more).
Riverfest is a local event with
broad appeal.
Riverfest is a great opportunity to
showcase your brand, sample your
products and services, and build
awareness in this vibrant and growing
community.
It draws from throughout Westchester
County and the New York Metro area.
.
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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EVENT INFO
DATE
12
SEPT
$
$
COST to
CONSUMERS
FREE
LOCATION
DOWNTOWN YONKERS
+
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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THE BASICS
25,000+
P LU S …
VISITORS
INTERNATIONAL AND LOCAL FOOD
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STAGES OF LIVE
MUSIC
LIVE MARCHING BANDS
NEW FOR 2015
Snack Fest, featuring local fresh brands
20+
Innovation Station, for local-area inventors and
artisans.
LIVE PERFORMANCES
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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ATTENDEE DEMOGRAPHIC
RACIAL DEMOGRAPHICS
POPULATION
200,000 Residents
AVERAGE HOUSEHOLD INCOME
$59,195 Residents
DIVERSITY
AGE
Yonkers is one of the most diverse cities in New
York State. Its residents hail from 100 different
cultures and nationalities.
46%
Households Speaking a
Foreign Language
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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RIVERFEST MUSIC FESTIVAL
5 STAGES OF MUSIC FOR EVERYONE!
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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RIVERFEST MUSIC FESTIVAL
An unforgettable cross-generational experience!
• Grammy winners
• Rock & Roll Hall of Famers
• Music legends
• National and local stars
+
This year’s headliners:
the Legends of Motown from
the Temptations,
Platters, and
Drifters
THE LEGENDS OF MOTOWN
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
LEONARD, COLEMAN, & BLUNT
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OUR REACH
2015 SPONSORS GET MORE EXPOSURE
THAN EVER BEFORE…
CONVENTIONAL AND DIGITAL
30,000+ flyers
100,000+ social media impressions and live Tweeting during event
Direct distribution to 20,000 student families
Posters and banners throughout city
Co-operative marketing via all business partners and Mayor’s office
LOCAL MEDIA COVERAGE
PRINT
RADIO
TV
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
WEB
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JOIN THESE GREAT BRANDS!
A great opportunity for product activation, community outreach, and more!
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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PARTICIPATING IN RIVERFEST
$250
$200
COMMERCIAL VENDOR
FOOD VENDOR
• All costs include a table and
2 chairs
• 1 free parking space
• A 10x10 feet exhibition
space
• The opportunity to
promote from 12pm – 6pm
• Must submit an online
application
• All costs include a table and
2 chairs
• 1 free parking space
• A 10x10 feet exhibition
space
• The opportunity to
showcase your food items
from 12pm – 6pm
• Must submit an online
application
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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PARTICIPATING IN RIVERFEST
$100
$50
ARTS&CRAFTS VENDOR
NON-PROFIT& COMMUNITY
ORGANIZATIONS
• All costs include a table and
2 chairs
• 1 free parking space
• A 10x10 feet exhibition
space
• The opportunity to
showcase your handmade,
creative or cultural pieces
from 12pm – 6pm
• Must submit an online
application
• All costs include a table and
2 chairs
• 1 free parking space
• A 10x10 feet exhibition
space
• The opportunity to
showcase your organization
from 12pm – 6pm
• An interactive component
such as an art activity or
game must be provided
• Must submit an online
application
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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NEW FOR 2015!
SNACK FEST
$300
Snacks and sweets are always a
crowd favorite! Come promote
your brand to 25,000 consumers!
We provide the table. You bring
the snacks! Online application
here.
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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NEW FOR 2015!
INNOVATION STATION
(ART&TECH FAIR)
Showcase your inventions or
artistry in the Riverfest Arts
and Tech Fair free!*
• 3D printing
• Innovations
• Hand-crafted products
*Limited to 15 applicants to be approved by BID committee. Online application here.
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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SPONSORSHIP OPPORTUNITIES
$20,000
$10,000
$7,500
PRESENTING SPONSOR
FEATURED MAIN STAGE
SPONSOR
GOLD STAGE
SPONSOR
All other promotional
opportunities (except main stage
sponsorship) plus…
• Branding and naming rights on
all material as presenting
sponsor (“Yonkers Riverfest
presented by Your Business”)
• Speaking role on the main stage
during the welcoming program.
• Full page color Program Ad
• Everything for Gold, plus…
• Extra Large Banner on
promotional materials
• Banner placement on all
Riverfest stages
• Main stage renamed “[Your
Business Name] Stage at
Riverfest”. Main stage has
amazing headline
performances
• Full page color Program Ad
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
• Everything for Silver plus…
• Main St. Stage, Buena Vista, or
waterfront Amphitheater stage
renamed, with banners, the “[Your
Business] Stage at Riverfest”.(Each
stage has at least 5 live
performances throughout the day)
• Business name mentioned on stage
before and after all acts on your
stage
• VIP access to performers and
facilities
• Full page color Program Ad
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SPONSORSHIP OPPORTUNITIES
$5,000
$2,500
$1,000
SILVER SPONSOR
BRONZE SPONSOR
SUPPORTER
• Everything for Bronze AND
• 1/2 page color Program Ad
• Performance Sponsor:
Company mentioned on stage
before and after specific
performance
• Large logo on all materials
• Inclusion in all Riverfest press
announcements
• Free booth at event (includes:
tent, table and chairs)
•
•
Logo Placement: All
Promotional Materials
and mention on website
with link to your website
1/4 page color Program
Ad
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
Your name in Riverfest Program
and promotional materials,
including social media.
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OFFICIAL SPONSOR FORM
Check Commitment level
Supporter
Bronze
[ ] $1,000
[ ] $2,500
Featured
[ ] $10,000
Silver
[ ] $5,000
Gold
[ ] $7,500
Presenting
[ ] $20,000
Name:
________________________________________________
Title:
________________________________________________
Company:
________________________________________________
Address:
________________________________________________
City: _________________State: __________ Zip: __________________
Phone: __________________________Fax: ______________________
Cell: ________________________________________________________
Email: ______________________________________________________
Signature required: ____________________________________________
Bronze Sponsors & Up:
Please email your logo & ad to:
[email protected]
Silver Sponsors & Up:
Will you require an on-site booth?
Yes or
No
(circle one)
Please make checks payable to:
“Downtown/Waterfront BID of Yonkers”
15 Main Street,
Yonkers, NY 10701
PLEASE COMPLETE AND FAX/EMAIL TO
Dan Lipka
(914) 969-0331
[email protected]
Questions: Call us at 914-969-6660
23rd Annual Yonkers Riverfest
Saturday, September 12th, 2015
Yonkers Downtown Waterfront BID
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