THIS SEASON`S EDITORS PICKS

PARTYLITE’S
2
TRENDREPORT
Winter/Spring 2015
This season, it’s all about bringing
the vivid colours and freshness
of the outdoors in. The scent of
blooming flowers, herbs, juicy
fruits... So bright and welcoming
indoors! SEE FULL STORY
THIS SEASON’S
EDITORS PICKS
There is so much to love this season – inviting
fragrances, on-trend home décor, innovative
exclusives... We can’t wait to share it all with
you. Get ready to be inspired!
MUST-HAVE:
COLOURFUL GLOW
What do you get when you pair our
innovative GloLite candle with our amazing
Color-Changing Candle Base? Pure magic!
SEE FULL STORY
FRAGRANCE
FROM THE
GARDEN
3
1
NEW IN FORBIDDEN
Discover a new way to tempt the senses – a “Forbidden” scented
massage experience to share with your significant other. A candle
and massage oil in one, how very clever! SEE FULL STORY
PARTYLITE’S
6
TRENDREPORT
Winter/Spring 2015
4
SOCIAL RESPONSIBILITY
Being environmentally and socially conscious is
on everyone’s mind. Explore our Brighter World™
and Brighter Home collections and feel good
about making a difference.
SEE FULL STORY
GET PERSONAL
We have lots of ideas on how to
personalize your space. Start with our
Clearly Creative holders and add what
speaks to you. Play up your passion and
have fun. We’ll show you how...
SEE FULL STORY
5
SAFARI WITH
JONATHAN ADLER
Take a safari adventure! Famed potter, designer and
author Jonathan Adler leads you into the wild. Give your
room a tribal vibe and be on the cutting edge of style.
SEE FULL STORY
MORE STORIES TO EXPLORE:
The Power of Fragrance The Art of Quality Candlemaking
The Catalogue’s New Approach
Does
RoseWood
make you feel
romantic?
Party Idea:
Pass around fragrance
samples to sniff and ask
Guests what memories
each scent conjures up!
THE POWER OF
FRAGRANCE
SCENTS STIR UP YOUR EMOTIONAL SIDE
Fragrance has the power to...
...take you back in time to a childhood memory
...transport you to a vacation destination
...remind you of grandma’s kitchen
...ignite the excitement of romance
...create new memories too!
Fragrance has a direct connection to the
part of the brain that stores memories and
emotions. We develop our fragrance stories
to trigger an emotional response. Does the
fragrance make you feel happy? Festive?
Comforted? Energized? What memory
does it trigger?
• W H AT ’ S H O T I N F R A G R A N C E N O W •
LET SCENT
TAKE YOU AWAY
10 new
fragrances
this season!
J A PA N E S E Y U Z U • R O S E W O O D • Z E N T H Y M E
NEXT STOP: JAPAN
Go on a Discovery scent journey with new
Japanese Yuzu. Bright notes of grapefruit,
mandarin and water lily capture the exotic
mystique of the Far East.
See our exclusive collections for other
Specialty Scents.
EVERYTHING IS
COMING UP ROSES
Roses are having a moment – in fashion, home
décor and fragrance. Our new RoseWood brings
the romance of woodsy, natural rose petals indoors.
Fresh and fabulous, the scent will transport you to
a wild rose garden.
TRAVEL TO A
PEACEFUL PLACE
Soothing scents take you away from
the stress of every day. The transition of
winter to spring is the perfect time to
refresh. Clear your thoughts with new
Zen Thyme and feel renewed.
• W H AT ’ S H O T I N F R A G R A N C E N O W •
LET SCENT
INSPIRE A PARTY
Insta-centerpiece!
Use fruit to coordinate
with the fragrance.
B E R RY B LO S S O M • L E M O N M E LO N M I N T
GIVE YOUR PARTY A FRESH TWIST
New Berry Blossom and Lemon Melon Mint capture the
juicy goodness that makes today’s fruit fragrances so popular.
Scent your room with one of our new fruit fragrances and
serve infused water to match. Carry the juicy theme to your
centerpiece by displaying fresh fruit in a bowl – so simple!
Serve
a drink
highlighting
the fruit
notes
Fruity Water
• F ill your pitcher to the top with ice
• A dd 4 to 6 strawberries sliced, ½ lemon
sliced and a handful of raspberries
WHAT FRUIT SPEAKS TO YOU?
Fruit scents can be fresh, juicy...or sweet and
mouth-watering – like our new Pineapple
Upside Down Cake. There’s a fruit scent
for every taste!
• S crunch up a few mint leaves (optional)
• Cover with cold water
• L et the water infuse for at least 1 hour
and serve
Mmm...Yummy!
Hydrangeas
Peonies
and clementines
Strawberry blossoms
and berries
THE SEASON’S TOP SHADES
Adding a pop of bold hue is the easiest way to wake up
a room for spring. Today’s pink is hotter, the orange is deeper,
the yellow brighter. Don’t be shy. Follow the lead of today’s
top designers and mingle colours. Pink with Orange? Yes!
Use our Clearly Creative™ Holders to make the colours shine.
Brilliant!
Share it!
Encourage
Party-goers to take
pics and post them
on facebook.com/
PartyLiteGiftsCanada
PARTY IDEA!
• D E C O R AT E I T YO U R S E L F •
Getting together is fun, especially when you get creative!
Have everyone bring an everyday item to turn into décor...
You’ll be amazed how something so simple can become a design
element just by placing it under glass and adding candlelight.
Here are some filler ideas we love!
1
choose your
GLASS
+
2
favourite
CANDLES
+
3
fill with
LOVE
=
+
+
=
+
+
=
+
+
=
+
+
=
Try any of these fillers:
• game pieces
• pinecones
• fresh flowers
• matchbooks
• mini succulents
• ornaments
• fruit on the vine
• sand & shells
• candy
More ideas
on how
to match this
colour scheme!
100%
YOU!
SAFARI
CHIC FROM
JONATHAN ADLER
PartyLite®
Exclusive!
“My safari collection for
PartyLite is a glamorous way
to include a bit of the exotic
in your world.”
Our collaboration
with famed potter,
designer and author
Jonathan Adler
continues this season!
The exclusive designer
pieces are available
for a limited time only,
adding a got-to-haveit factor to Parties.
Jonathan’s new
Safari Chic Collection
for PartyLite works in
any décor. Even just
a touch of the exotic
adds a dose of
high style.
See how easy it is
to give a room
a tribal vibe!
CLICK TO SEE IT NOW
Get a glimpse into Jonathan’s world.
Also at partylite.ca
Jonathan Adler for PartyLite® explores spring’s
NEW
SAFARI
TREND
Get the Look:
PLAY WITH PATTERN
Trendy safari
patterns play well
with today’s
decorator shades.
New fragrance!
TRIBAL CHIC
Bergamot + Black Tea =
an urban African safari
Get the Look:
ADD TEXTURE
Texture is key this season.
Add it any way you can –
rustic pillar candles,
patterned candle holders,
sculptural jungle friends.
So chic!
Get the Look:
MIX FINISHES
Mixing finishes adds style.
Take your cue from Adler’s
mingling of silver, gold
and white.
New fragrance!
URBAN SAFARI
Black Orchid + Jasmine =
a jungle rainfall in the city
MAKE THE WORLD A
BRIGHTER PLACE
NOT ALL LAVENDER
IS CREATED EQUAL
French lavender, the kind that is used in the finest perfumes
and candles, is only grown in the sunny hillsides of
Provence, France.
Local growers use traditional methods passed down for
generations. Today’s lavender is being threatened by
disease and the livelihoods of these farmers are at stake.
CLICK TO SEE IT NOW
Journey to a French lavender farm.
Also at partylite.com
New Lavender Verbena
candles support a cooperative
of French lavender growers.
Our support will help provide healthy lavender plants,
so the world can enjoy natural French lavender – today
and tomorrow.
Did you know?
• The south of France is the birthplace
of lavender
• Fine lavender can only grow at high altitudes
• French lavender has subtle, clean floral notes
that take you to the countryside
• The scent of lavender calms the mind and
relaxes the body
UPDATE:
Brighter World™ is helping
to make a difference
Since the launch of the program, our Brighter
World candles have helped communities in Laos
and the Comores Islands in many ways, including
supporting educational programs, sustainable
agricultural practices and regional conservation
efforts. Brighter World candles are a great way to
show you care!
A WAY TO
GIVE BACK
There is a heartfelt need to fill our homes
with items that have been made by the
hands of artisans, for products that better
the world. It helps us feel connected to our
global community. That’s the idea behind
Brighter Home.
The mark of
responsible forestry
• S oapstone pieces are hand carved
in Uttar Pradesh, India
• O ur commitment to this cottage
industry provides a way for local
craftspeople to support their families
• E ach piece varies slightly and is a
piece of art
• H urricane is made from 100% post-consumer, recycled
glass (meaning the glass could no longer be used for its
initial purpose and would have gone to a landfill)
• Glass is mouth-blown by skilled European artisans
at a factory with a 190-year heritage of glass-blowing
• B eechwood base is FSC certified – the wood came
from a responsibly managed forest
• H and-crafting makes each hurricane unique and
one-of-a-kind
NEW & EXCITING
DISCOVERIES
GLOLITE BY PARTYLITE™
We know you love to get your glow on! Our GloLite
candles are a fan favourite – and you’ll only find
them here. The instant, top-to-bottom glow
wraps a room in mesmerizing light. We have new
fragrances and jar motifs this season for more
ways to enjoy the magic.
Glow in
Colour!
Isn’t it amazing?
SMARTSCENTS BY PARTYLITE™
FRAGRANCE
24/7
The fragrance you love minus the flame!
SmartScent Fragrance Sticks deliver
welcoming fragrance around the clock.
Start with one stick and add more for
increased fragrance. Each stick lasts
up to 30 days.
There’s a holder
for every room
COLOUR-CHANGING
CANDLE BASE
BATHROOM
FAMILY ROOM
Place a Colour-Changing Base under a white
GloLite candle for a spectacular colour show.
The candle will glow in one stunning shade after
another. Adds wonder to your get-togethers!
Shown with
white GloLite candles
Mix sticks to
Invent Your Scent
™
KITCHEN
LAUNDRY ROOM
ANY ROOM!
CLICK TO SEE IT NOW
A tempting massage!
Also at partylite.ca
An experience to share...
forbidden body by partylite :
the new sensual massage candle
TM
The candle’s unique formula is a luxurious blend of moisturizing coconut oil, rich
almond oil and clean-burning natural wax that melts to create a massage oil
with a kiss of tempting fruit fragrance.
so now: forbidden pleasures
Seductive, provocative designs are making news
in fashion and home décor. It’s time to explore
your sensual side. Forbidden Fruits candles and
accents will put passion in the air. Try our new
Blackberry Boudoir fragrance – sultry hints of
wood and musk spark desire. Plan a romantic
night in!
Enjoy the candle’s soft
flicker. Burn for at least
10 minutes to create a
luxurious pool of wax.
When the time is right,
simply snuff out the candle,
wait a few minutes, then
drizzle the warm oil onto skin.
Gently massage for a
silky sensation!
The Art of
QUALITY CANDLEMAKING
Using our 100 years of
expertise, we craft the
best quality candles to fill
your home with welcoming
fragrance and inviting light.
• W
e search the globe for the finest
quality ingredients
• O ur signature wicks are lead-free and
100% cotton for a clean and even burn
BURN TIME CHART
Universal Tealight™ Candle
4-6 hrs.
Votive Candle
8-11 hrs.
Forbidden Fruits Large
Tealight Candle
9-14 hrs.
Scent Plus™ Melts
up to 80 hrs.
3-Wick Scented Jar Candle
35-55 hrs.
Scented Mini Jar Candle
20-30 hrs.
Escential Jar by PartyLite™
40-60 hrs.
Brighter WorldScented
Soy Jar Candle
30-40 hrs.
Discovery Scented Jar Candle
35-45 hrs.
GloLite 3"x4" 7x10 cm Pillar
50-60 hrs.
Forbidden Fruits Scented
Jar Candle
45-55 hrs.
GloLite by PartyLite™
Scented Jar Candle
50-60 hrs.
Just Desserts™ Scented
Jar Candle
35-55 hrs.
Nature’s Light™ Scented
Jar Candle
40-60 hrs.
Nature’s Light 3-Wick
Jar Candle
30-50 hrs.
GloLite 3"x6" 7x15 cm Pillar
80-100 hrs.
Our quality candles are safe,
clean burning and long lasting!
• A specific wick is chosen for each
candle form – we select from over
100 wick designs to find the perfect
match for each candle
3"x3" 7x7 cm Pillar
30-35 hrs.
• O ur proprietary wax formula is
a custom blend of high-quality
natural wax and food-grade paraffin
that delivers the very best fragrance
experience and performance
3"x5" 7x12 cm Pillar
65-70 hrs.
• O ur candles are meticulously made in
America and the UK
GloLite 3"x5" 7x12 cm Pillar
60-75 hrs.
3"x7" 7x17 cm Pillar
90-95 hrs.
6”x5” 15x12 cm 3-Wick Pillar
100+ hrs.
Fresh Home Fragrance Oil
4.5 fl. oz. 133mL
60-90 days
ll of our
A
fragrances
are expertly blended
for us by the world’s most
prestigious fragrance
houses (think L’Air du
Temps and Obsession)
THE CATALOGUE’S
NEW APPROACH
N E W E D I T O R I A L S T Y L E • N E W C ATA L O G U E F E AT U R E S
EMOTIONAL STORYTELLING
THINK OF THE CATALOGUE AS...
• A storefront with inspiring decorating ideas
• A way to build an emotional connection with
Guests through engaging photography and copy
• A detailed guide about our quality and products
•O
ne of your most important sales tools!
Engaging
fragrance stories
Product details in back
make shopping and
ordering easy
Quality
callouts
Interactive
feature! Play
video with
actable app
Custom borders
coordinate with
collections
WANT TO CREATE INTERESTING
DISPLAYS AT HOME? FOLLOW
GARY’S TRICKS OF THE TRADE:
The More, The
Merrier – If you love
something, don’t
stop at one. Multiples
of the same item
create drama.
MEET
GARY
MILLER
PARTYLITE’S PREMIER
VISUAL MERCHANT
Gary is PartyLite’s go-to guy for creating inspiring
merchandising displays. He works his magic to
arrange each collection in a fashion-forward way that
highlights our products and candles beautifully. His
vignettes create a story that brings PartyLite® to life!
Play up texture – Look to
weathered finishes and
rich fabrics to add
interest. Layering is key!
Au Naturel – You can’t go
wrong with fresh botanicals.
Try interesting plants, berries,
even twigs and branches!