Here - Sponsorship.com

2010 Cor p orate S p on s orship G u idel i n es
H A M PTON CLASSIC
Table of
Contents
Accommodations . . . . . . . . . . . . . . . . . 3
Map of the Showgrounds . . . . . . . . . . BC
Advertising . . . . . . . . . . . . . . . . . . . . . 1-2
Media Partners . . . . . . . . . . . . . . . . . . . 15
Banners . . . . . . . . . . . . . . . . . . . . . . . . 19
Press Releases . . . . . . . . . . . . . . . . . . . 16
Awards Presentations . . . . . . . . . . . . . . . 3
Parking . . . . . . . . . . . . . . . . . . . . . . . . . 16
Boutiques . . . . . . . . . . . . . . . . . . . . . . 4-5
Prize List . . . . . . . . . . . . . . . . . . . . . . . . . 1
Coolers . . . . . . . . . . . . . . . . . . . . . . . . . 6
Public Address Announcements . . . . . 17
Catering. . . . . . . . . . . . . . . . . . . . . . . . . 6
Corporate Chalets . . . . . . . . . . . . . . . . . 7
Program . . . . . . . . . . . . . . . . . . . . . . . . . 2
Rigid Signs . . . . . . . . . . . . . . . . . . . . . . 20
Credentials . . . . . . . . . . . . . . . . . . . . . . 8
Security . . . . . . . . . . . . . . . . . . . . . . . . 18
Fast Facts. . . . . . . . . . . . . . . . . . . . . . . . 9
Signage . . . . . . . . . . . . . . . . . . . . . 19-20
Grandstand Seating. . . . . . . . . . . . . . . 11
Table Guidelines . . . . . . . . . . . . . . . . . 21
Directions . . . . . . . . . . . . . . . . . . . . . . . . 7
Gift Bags . . . . . . . . . . . . . . . . . . . . . . . 10
Shipments . . . . . . . . . . . . . . . . . . . . . . 18
Sponsored Classes. . . . . . . . . . . . . . . . . 6
Guest Lists . . . . . . . . . . . . . . . . . . . . . . 11
Timeline . . . . . . . . . . . . . . . . . . . . . . . . 22
Jumps . . . . . . . . . . . . . . . . . . . . . . . . . 13
VIP Tents . . . . . . . . . . . . . . . . . . . . . . . . 24
Jumbotron . . . . . . . . . . . . . . . . . . . . . . 12
Logos . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Mailing List . . . . . . . . . . . . . . . . . . . . . . 12
Transportation . . . . . . . . . . . . . . . . . . . 23
Website . . . . . . . . . . . . . . . . . . . . . . . . . 9
Main Contacts - Phone (631) 537-3177 • Fax (631) 537-5443
David Dimijian, Site Manager - [email protected]
Emily Aspinall, Vice President - [email protected]
John Suskind, Marketing & Special Projects Coordinator - [email protected]
Reyna Stein, Marketing Manager - [email protected]
Rosanna Braccini, Director of Publications & Special Projects - [email protected]
Shanette Barth Cohen, Executive Director - [email protected]
Troy Powell, Office Manager & Head Show Secretary - [email protected]
Cover photo credits (clockwise from top left) - Michael Mincey, Shawn McMillen, Rosanna Braccini, Gilda Van Hecke, Gilda Van
Hecke, Gilda Van Hecke
Advertising
The Hampton Classic Prize List
The prize list is a booklet that lists all competition specifications and rules
for competitors. It is distributed to more than 3,000 owners, riders, and
trainers through direct mail and distribution at other horse shows. Some
sponsors receive ad placement in the prize list.
Deadlines
Confirmation of ad placement - April 2, 2010
Ad materials due - Friday, April 16, 2010
The Hampton Classic Exhibitor Index
The Hampton Classic Exhibitor Index is distributed as an insert in the
Hampton Classic Program. It lists all horses, riders and owners exhibiting at
the Hampton Classic.
Deadlines
Confirmation of ad placement - Monday June 28, 2010
Ad materials due - Monday, July 5, 2010
SPECIFICATIONS & DIGITAL REQUIREMENTS FOR BOTH PUBLICATIONS
Trim - 8.5” X 11”
Safety - 7.5” X 10”
Bleed - 8.75” x 11.25”
Always remember to have in your possession a back-up of all of your files. Please send us a press quality PDF
file of your ad on CD with an accompanying proof. If you are unable to produce a PDF file, then the layout must
be done in QuarkXPress, Photoshop, Adobe InDesign or llustrator. Please be sure to include all fonts and high
resolution images at a minimum of 300 dpi. All full color images must be high resolution CMYK images. Adobe
Illustrator EPS files must have all linked images included on disk and fonts must be converted to outlines. All imported files such as TIFF & EPS should accompany the document. If you are unable to create the ad, we can
suggest a local design firm to assist you. All costs associated with the design of your ad and/or production
charges will be at your own expense.
Ads can be emailed if the file size is under 20 MB. Send to [email protected]
Ship ads to: The Hampton Classic, 240 Snake Hollow Road, Bridgehampton, NY 11932
1
The Hampton Classic Program
The official show program is sold during the 8 days of the Classic and distrib-
uted for free in the VIP Tents. The program includes the show schedule as well as
articles and features, picture collages from the previous year and advertisements. Most sponsors receive ad placement(s) in the show program.
Deadlines
Confirmation of ad placement - Monday June 28, 2010
Ad materials due - Monday, July 5, 2010
Specifications & Digital Requirements
Trim - 8.5” X 10.875”
Safety - 7.5” X 9.875”
Bleed - 8.75” x 11.125”
Always remember to have in your possession a back-up of all of your files. Please
send us a press quality PDF file of your ad on CD. If you are unable to produce a PDF file, then the layout must be done in
QuarkXPress, Photoshop, Adobe indexing or Illustrator. Please be sure to include all fonts and high resolution images at a
minimum of 300 dpi. All full color images must be high resolution CMYK images. Adobe Illustrator EPS files must have all
linked images included on disk and fonts must be converted to outlines. All imported files such as TIFF & EPS should accompany the document. Detailed guidelines can be sent upon request for both PDF and Native File creation. If there
are any complications with your ad requiring production work, you will be responsible for an additional fee of
$150.00. Contract Proof: Ideally, SWOP certified proofs with color bars should be provided for all ads.
If you prefer to upload your ad to The Lane Press ftp site, please email [email protected] for
instructions.
Ship ads directly to: The Lane Press, Attn: Melinda Frielander, 84 Meadowland Drive, South Burlington, VT
05403 - (800) 733-3740
Ad Creation and Preflighting:
It is important to make sure that everything is correct in the native application file (page layout file) before proceeding to
make a pdf file. When using layout programs that do not incorporate a pre-flight function, we recommend using one of
the popular preflight programs such as FlightCheck or Preflight Pro. The following are the important items to check during
the file creation and preflight stages:
For full-page ads:
• At least 1/8 inch bleed if the ad contains content that extends to trim edge
• At least 1/4 inch clearance (safe area) from trim to page elements inside trim area
All ads:
• For fractional ads, check that file trim size matches size requested by publisher
• Fonts must not be menu styled—don’t use the ‘bold’ and ‘italic’ buttons in the measurements palette. Instead, locate
the styled version of the font and use that.
If you should need a graphic designer to prepare your ad, we recommend Boli Graphics. They can be reached at
(631) 678-6196.
2
Accommodations
Accommodations in the Hamptons are difficult to secure on busy summer weekends.
Most rooms are sold out by late June. A number of private houses are available for
rent by the week. There are no facilities to accommodate motor homes or camping
at The Hampton Classic.
The Hampton Classic website (hamptonclassic.com) has listings for local hotels, motels or home owners who
are interested in bookings during the weeks surrounding the horse show. It can be found by clicking on the “Information” button on the left side of the home page and then “Accommodations”. From May through August,
this section is updated frequently so keep checking back for new options. Please note, the Hampton Classic
does not endorse these listings, as they are paid advertisements, and cannot assume responsibility for any negative experiences.
Area Chambers of Commerce will be happy to provide other lodging information and assistance.
• Southampton Chamber: www.southamptonchamber.com (631) 283-0402
• East Hampton Chamber: www.easthamptonchamber.com (631) 324-0362
• Sag Harbor Chamber: www.sagharborchamber.com (631) 725-0011
• Hampton Bays Chamber: www.hamptonbayschamber.com (631) 728-2211
• Westhampton Chamber: www.whbcc.com (631) 288-3337
• Montauk Chamber: www.montaukchamber.com (631) 668-2428
Awards
Presentations
Some sponsorships include the opportunity to present ribbons, awards, trophies,
and coolers to class or division winners. Awards presentations offer additional vis-
ibility through photographs (that may appear in publications and/or our Official Program) and public address
announcements. Please report to the awards table in the Grand Prix tent at the start of the day on which the
presentation will be held and speak with any member of the awards staff. They will be able to coordinate with
you the timing and location of the presentation. Prior to the start of the show, feel free to contact either Reyna
([email protected]) or Emily ([email protected]) to facilitate the presentation.
3
Boutiques
The Hampton Classic features 70+ boutiques -- approximately 50 in the Boutique Garden and another 20 on Stable Row. Vendors sell everything from tack
and equestrian goods to clothing, jewelry, furniture and luxury gift items.
As part of some sponsorship agreements, booth space is allotted for the week of
the horse show. A packet of information will be sent out as we get closer to the
show. Following are some guidelines regarding booth space at the 2010 Hampton Classic:
•
Sponsorship fees include the rental cost of the booth, a 20 amp outlet, a
phone line and booth sign. All tents in the Boutique Garden are 20’ deep
- 12’ utilized for booth space and 8’ for a walkway for customers to visit each booth protected from the elements.
Please arrange your floor plan for the actual size of your booth. Do not plan to extend past the footprint of your booth
by bringing extra shelving, racks, signage etc.
•
•
•
We encourage vendors to make their space as attractive and inviting as possible. Furniture, display cases,
seating, wall coverings or decorative elements are the responsibility of the vendor. Tables are available for
rent from the Hampton Classic. Requests for tables must be made in advance.
No dogs are allowed in the Boutique Garden at any time. Please refrain from bringing your pet(s) while working at the Hampton Classic.
Plywood flooring can be rented at an additional charge of $350 per 12’x12’ booth (and $120 per additional
4’ increments.) If you do not choose to rent flooring, the booth floor is grass. Requests for flooring must be
placed in advance. Prices will double on flooring orders made after August 1st.
•
Booths are to be manned every day of the show (including Monday, 8/30) from approximately 9 a.m. until 5
p.m. You are allowed entrance to your booth beginning at 8 a.m. each day. No one may be in the Boutique
Garden after 6 p.m.
•
All vendors are required to provide the following paperwork:
-a certificate of authority to collect NYS Sales Tax,
-a certificate of insurance showing a minimum combined general aggregate liability limit of one million
dollars naming Hampton Classic Horse Show, Inc. as a "specifically designated additional insured,"
-Worker's Compensation & Employer's Liability to cover any employees working in your booth.
•
You may not paint the walls or plywood flooring provided by the show.
•
•
According to Suffolk County Department of Health, there is to be no serving of food or beverages in open
containers. Any alcoholic beverages must be arranged through our official caterer, Robbins Wolfe Eventeurs
as they hold the liquor license. No alcohol may be brought onto the grounds by any other entity.
Booth set-up begins on Friday, August 27th. 24 hour security begins at 4:00 p.m. that day. Tent breakdown
begins at approximately 6:00 p.m. on Sunday, September 5th. All items must be removed from your
booth area by 6:00 p.m., Monday, September 6th.
4
•
•
•
•
•
•
•
•
Please refrain from sending shipments to the showgrounds prior to August 27th. We do not have a storage
area and any boxes arriving early will be left in your booth space unattended. For packages being sent out
after the show, please arrange to have labels and forms prepared ahead of time. Vendors must schedule
their own pick-up of packages. UPS or Fedex will stop at the receiving tent for pick-ups. Please keep in mind
Monday, September 6th is Labor Day.
Please refrain from displaying signs or leaving brochures or other sales materials around the grounds, including the VIP Tents, in-gates and office bulletin boards, without permission. Items found will be discarded. Any
signage or merchandise that is displayed outside your booth or in the garden area must be approved
beforehand.
It is a fire hazard to smoke under any tented area. The Hampton Classic could be subject to fines by he Fire
Marshall. Please make sure you, your staff, and your customers do not smoke in your booth.
Please refrain from staking any signs / racks etc. into the ground in the Boutique Garden or on Stable Row due
to electric, phone and water lines running beneath the grounds.
If you have rented tables, our policy is to have a crew member bring over your tables as you arrive. Upon your
arrival, for set-up on Friday or Saturday, please check in with Lisa, our vendor coordinator, for your packet of
information at the Information Booth on the main entranceway. She will radio to have your tables brought over
at that time. Do not help yourself to tables from other booths or other areas of the showgrounds.
There is no charge for parking. Two parking passes for you and your staff as well as three additional week
passes will be handed out at the show. You will have the opportunity to unload any merchandise by pulling
up behind the tents around 8 a.m each morning. Please then park your vehicles in the farthest point of the
parking area since you will probably be the first ones in and the last ones out. Please note that there are
ABSOLUTELY NO VEHICLES allowed in the Boutique Garden at any time.
In the event of extremely bad weather conditions, the competition will go on unless there is lightening.
Vendors are expected to stay open as long as the competition goes on.
Wireless access is available as a courtesy only and should NOT be relied upon to run credit card transactions.
Service may be interrupted during high traffic periods. If you plan to run credit card transactions via the internet, you are responsible for securing your own wireless card and account. Please make sure all firewall software is up to date.
“BEFORE” Below is a view of an individual booth -- back wall and divider walls are slatted wood.
Photo Credits (L to R): R. Braccini, M. Mincey
“AFTER” Below is a view of a booth that has draped fabric over the
walls, covered up the plywood flooring and created a nice display.
5
Catering
All VIP Tent Catering and Bar Service will be serviced by Robbins Wolfe
Eventeurs. Robbins Wolfe offers daily informal VIP "fast-food" service
(Tuesday, August 31 through Sunday, September 5) at a concession
window located between the Grand Prix and USET tents. Cash bars are open on all days except Monday, August 30. More formal full-service catering is available with advance notice. Sponsors may establish a tab at VIP
bars and/or the VIP concession stand by contacting Robbins Wolfe directly. Menus to pre-order food and bev-
erage service at your table will be mailed to all table-holders in late July. All costs of food and beverage serv-
ice are the responsibility of the sponsor/table patron. Please contact Ken Wolfe at Robbins Wolfe, 521 West
Street, New York, NY 10014. Phone: 212-924-6500, Fax: 212-924-6685, [email protected]. Note that
no outside caterer is permitted to deliver food or beverage on site during our event. In addition, no alcoholic
beverages may be brought onto the Hampton Classic show grounds by anyone other than our licensed caterer.
Classes &
Coolers
Some sponsorships include a presenting or title sponsorship of a competition or championship. A title sponsorship means that the class bears
the corporate name, for example, the “FTI Grand Prix.” Title sponsors
have the opportunity to present awards, and award other gifts to the winners of their sponsored event.
Presenting sponsors are also included in the awards presentation.
Some title sponsors receive a cooler (horse blanket) produced in the company’s colors and featuring its logo,
which is presented to the winner of the sponsored event. Please coordinate with Reyna (reyna@hampton-
classic.com) NO LATER THAN JULY 1st to facilitate the production of this cooler with Triple Crown Custom. After
this date, it may not be possible to customize the cooler, and a Hampton Classic cooler may be awarded instead.
6
Corporate Chalets
The Hampton Classic can accommodate up to nine elevated private cor-
porate hospitality chalets on the north side of the Grand Prix Ring. Each of
these chalets is located on a three-foot high grassy berm overlooking our
main show jumping ring. Each chalet consists of a tented, private room ap-
proximately 32’ x 31’ and a picket enclosed “front yard” of 32’ x 20’ at the edge of the ring. Each hospitality
chalet accommodates between 60 and 85 guests. Tables for use as a service bar and for food service are provided as are 10-top round tables, chairs, and tablecloths. All catering and bar service arrangements plus any
special decorative elements will be at each corporation’s additional expense. Food and beverages must be
booked with the official caterer, Robbins Wolfe Eventeurs.
Sponsors may utilize their chalet space on all days, should they wish. However, they must notify the Classic by
Monday, August 9 as to which day(s) the chalet will be used to ensure the proper credentials and security.
Directions
From the West: Take I-495 (the Long Island Expressway) East to Exit 70. Go South
on Eastport Manor Road (Route 111) to Route 27. Follow Route 27 (also called
County Road 39) East to the intersection with Route 27A. (approximately 4 miles)
Go left at the intersection and continue East on Route 27 approximately another
4 miles. Take note of the stop light at the Bridgehampton Commons Shopping Center. Make the first left after
the light onto Snake Hollow Road, between the English Country Antiques store and Bridgehampton National
Bank. Go North across the railroad tracks to the Showgrounds entrances on your left.
Address for GPS Units: 240 Snake Hollow Road, Bridgehampton, NY
7
C re d e n t i a l s
BUTTONS
Opening Day buttons, worn on Sunday, August 29th only, admit table patrons to the
VIP tent. If they are not picked up prior to the horse show, they will be available
at the will-call booth.
VIP buttons admit guests to the VIP tents Tuesday - Saturday. They are typically distributed to table patrons who are hosting the same guests every day or those who are taking responsibility for handing out,
collecting, and redistributing buttons on each day for access in the the VIP tent(s). Buttons can be picked up from the
Hampton Classic office beginning the Monday before the horse show begins (August 23rd). If buttons are not picked up
and a guest list is not submitted for Tuesday, August 31st, the full packet of credentials will be available at the will-call
booth. All items will be counted and signed for at the time they are taken.
VIP GUEST WRISTBANDS
If a table patron is having different guests throughout the week, rather than pick up buttons and take responsibility for col-
lecting and re-distributing them, they may choose to submit daily guest lists (see Guest Lists on page 11). Wristbands are
good for VIP access Tuesday - Friday. Buttons will be used on Saturday, September 4, for table patrons providing guest lists.
FLORIST WRISTBANDS
All florists/landscapers on site on Grand Prix Sunday must be issued a florist wristband. This applies to florists/landscapers working on the grounds as well as those decorating VIP tables. A mailing will be sent out in early August. Florists must sign that
they will adhere to the rules and regulations of the Hampton Classic, and will be issued their credentials when they arrive
at the show.
VOUCHERS
On Grand Prix Sunday, all guests must exchange a VIP tent voucher for a wristband. Guests provide the ticket voucher to
security and security places the wristband on the guest.
WEEK PASSES
Most sponsors receive a block of week carload passes that provide complimentary access to the showgrounds on each
day of the show. Some sponsors receive a block of day carload passes instead. Neither of these passes include access
to the VIP tents or to VIP parking areas.
TICKETS
Reserved grandstand seating is available for Grand Prix Sunday (see Grandstand Seating on page 11).
VIP PASSES (for sponsors without a full VIP table)
Some sponsorships include VIP passes for use by representatives of the company and/or its designated guests. These
passes are valid from Tuesday, August 31 through Sunday, September 5. They will be available for pick up at the Will Call
Booth, on the entrance road to the Hampton Classic, beginning Sunday, August 29. VIP passes will grant access to all three
VIP tents, although they do not provide access to private corporate chalets. Seating is available at any table or Chalet
marked "Hampton Classic Guests." Food is available for purchase at the concession stand between the Grand Prix and
USET tents. It is also available in the Boutique Garden food court. Outside food is permitted in the VIP tents and on the show
grounds although caterers are not permitted to deliver to the show grounds. A full cash bar is available on all days. No
alcoholic beverages may be brought onto the show grounds.
8
Fast Facts
WHAT:
35th Hampton Classic Horse Show
WHEN:
August 29 - September 5, 2010
WHERE:
Bridgehampton, NY (off Rte 27 --240 Snake Hollow Rd.)
65-acre showgrounds, located near some of the most
beautiful beaches on the East Coast, amidst the splendor
of the fashionable Hamptons summer scene.
WEBSITE:
www.hamptonclassic.com
HOURS:
8:00 a.m. to 5:00 p.m. daily (approximately)
MEDIA
CONTACT:
Marty Bauman, Classic Communications
(508) 698-6810, Fax: (508) 698-6811, [email protected]
ADMISSION:
Children under 6 FREE
August 29 - September 5: $10/person and $20/carload (no charge on August 30th)
August 31 - September 2: Seniors Days - senior citizens get in FREE
September 4th: Cablevision’s Kids Day - children under 12 are FREE & receive a FREE Pony Ride
voucher, raffle ticket, and Cablevision gift item.
September 5: Grand Prix Sunday - Reserved grandstand seating is $20 per person for bench
seating or $30 per person for premium bucket seating (these are in addition to the general
admission fee)
TO DO:
Spectators can enjoy the competition in six beautifully landscaped show rings. A special
attraction is the Exhibition Tent with hands-on activities including pony rides, and a Petting Zoo.
The Boutique Garden offers souvenirs and a unique array of items for purchase. An international
food court is available in the Boutique Garden and a VIP concession window is open at the
intersection of the Grand Prix and USET Tents.
9
Gift Bag Procedures
GIFT BAG PROCEDURES
• All items to be included in gift bags must be approved by the Hampton Classic.
Please email a description and photo of the item(s) to [email protected] by August 2nd.
• We are unable to store shipments on site prior to Monday, August 23rd.
• Items for Media, VIP and/or Rider bags, must be boxed separately and labeled accordingly even if
they are all the same item.
• If you are sending multiple boxes for the same purpose, please label boxes 1 of 3, 2 of 3, 3 of 3.
VIP GIFT BAGS
• Quantity - 1,000
• Distributed in the VIP tents on Grand Prix Sunday
• 2 - 4 bags are given to each VIP table
• Please label cartons using the following example
VIP BAGS
Hampton Classic Horse Show
240 Snake Hollow Road
Bridgehampton, NY 11932
1 of 3
RIDER GIFT BAGS
• Quantity - 700
• Distributed beginning on Opening Day as riders
complete their registration to compete
RIDER BAGS
Hampton Classic Horse Show
240 Snake Hollow Road
Bridgehampton, NY 11932
• Please label cartons using the following example
MEDIA BAGS
Hampton Classic Horse Show
240 Snake Hollow Road
Bridgehampton, NY 11932
1 of 3
MEDIA GIFT BAGS
• Quantity - 250
• Distributed with press credentials at the press tent
throughout the week
• Please label cartons using following example
10
Grandstand
Seating
The Hampton Classic offers General Admission to the showgrounds
from Sunday, August 29 through Grand Prix Sunday, September 5 at
$10 per person and $20 per carload (to encourage car-pooling). On
Grand Prix Sunday, September 5, in addition to general admission, there is reserved seating in the main grand-
stands for an additional $20 per bench seat or premium center-section individual seating for $30 per person.
On all other days, the main grandstands have open seating at no additional cost. The stands are elevated to
improve visibility. These Grand Prix Sunday reserved seats will be available in advance from the Hampton Classic. If you wish to purchase a block of reserved seats please call our office by August 15.
Guest Lists
If you are expecting different guests each day, guest lists must be submitted so that day passes can be left at will-call.
• Your daily guest list should be emailed to [email protected]
to arrive at our office no later than NOON the day before the actual date guests will attend. Passes left at willcall are prepared the day before; late lists may not be accommodated.
•Please refrain from sending multiple updates of your guest lists throughout the week. Wait until your list is final
and send each day’s list only once.
•Passes will be held in a packet at will call under the table name. Please instruct your guests to state the table
name first, and then their own name when picking up their passes.
•Guest lists should be submitted in alphabetical order and within the body of the email message (not as an
attachment). The table name as well as the day and date the guest list is for should be stated in the “subject”
of your email.
•Please ensure that your list does not exceed the number of seats you have at your table. This number is somewhat flexible during the week as we are able to give out up to TWO extra passes each day. It is NOT flexible
on Grand Prix Sunday (September 5th).
•Only ONE list may be submitted per day. Two lists for morning and afternoon attendees, for example, will not
be allowed.
•You are welcome to leave passes and notes for guests by delivering envelopes to will-call yourself.
11
Hampton Classic
Mailing List
There are approximately 12,000 contacts in the Hampton Classic database,
1,800 of which are owners, riders, and trainers. The rest of the contacts include
personal sponsors, vendors, and ticket holders. Most corporate sponsors are entitled to blind access to the Hampton Classic mailing list. Please note, we can
only sort by zip code. The Hampton Classic does not maintain demographic information within this database,
and therefore, cannot provide a list targeting HHI, age, sex, etc.
The Hampton Classic does not provide access to its email database. However, on some occassions, Hampton Classic will include appropriate information from its partners in blast email communicaitons. To discuss possiblities, please contact Shanette directly.
To utilize the mailing list, please email [email protected] to notify us that you would like to use the
list and either email or mail us a sample copy of what you would like to send. We will review the piece and approve it as quickly as possible. Once approved, we will notify the Hampton Classic's official mail house, to release use of the list. You then should work directly with the mail house to coordinate timing, mailing fees,
postage, and quantities (in case you would like to mail to select states/zip codes only). If you cannot use our
mail house, exceptions will be considered on a case by case basis. Please contact Shanette ([email protected]) to discuss exceptions, if necessary.
Ocean Printing Company
Attn: Ceil Frank
132 North Main Street
East Hampton, NY 11937
[email protected]
(631) 329 - 3300
Jumbotron
The Hampton Classic Jumbotron is in place in the northwest corner of the Grand
Prix Ring Friday, September 3 - Grand Prix Sunday, September 5. Please ship your
30-second commercial in DVD or Beta format to our show office to arrive no later
than Monday, August 9th. Send to Attn: Reyna Stein (see pg. 18)
Note that the Hampton Classic is an event that attracts spectators of all ages.
Please ensure that the content of your commercial message is appropriate for all audiences. Commercials
that are inappropriate for children or are intended for mature audiences will not be aired. All technical inquiries
should be directed to David Dimijian, [email protected]. Following are the screen specifications for
the jumbotron:
Manufacturer. . . . . . . . . . . . Mitsubishi
Height . . . . . . . . . . . . . . . . . . . . . . 20’
View Angles (h/v) . . . . . . . . . . . 120/70
Model . . . . . . . . . . . . Diamond Vision
Rotation . . . . . . . . . . . . . 360 degrees
Pixel Pitch . . . . . . . . . . . . . . . . . 17mm
Width . . . . . . . . . . . . . . . . . . . . . . . 27’
VIewing Distance . . . . . . . . . 40’-1600’
Video Inputs . . . . . . . . . . . . . NTSC/SDI
Weight . . . . . . . . . . . . . . . . . . . 21000
Elevation . . . . . . . . . . . . . . . . . . 3’-30’
12
Aspect Ratio . . . . . . . . . . . . . . . . . 4:3
Jumps
Some sponsorships include a logo'd jump to be on field in either the Grand
Prix Ring or Jumper Ring II. If you are producing this jump, please note that
it must arrive at the Hampton Classic in good condition, with all ele-
ments/pieces, a fresh coat of paint, and it must comply with USEF and/or FEI standards, depending on the
events in which it will be utilized. It is not the responsibility of the Hampton Classic to repair or re-create any dam-
aged jumps. Should Hampton Classic be able to repair and/or repaint damaged jumps prior to the start of the
show, the sponsor will be responsible for the costs of such repairs. Jumps should arrive no later than August 10th.
Shipment of the jump should be coordinated with David Dimijian ([email protected]). If necessary,
Hampton Classic can facilitate the use of a Hampton Classic jump, customized with your company's
name/logo, in which case, the cost of customizing the jump will be the responsibility of the sponsor and the jump
will remain the property of the Hampton Classic. Please note that unless granted permission for storage from the
Hampton Classic Horse Show, you should arrange to have the jump removed from the showgrounds no later
than October 1st, 2010.
13
Logos
YOUR LOGO
Hampton Classic recognizes sponsors on its website (www.hamptonclassic.com), on our scoreboard, as well as
in select printed opportunities. With your permission, we will create a link from our website, through your logo,
to your own corporate website. If at all possible, we hope you will provide a link to Hampton Classic on your
website. Following are the specifications needed for each logo.
PRINT SPECIFICATIONS FOR RIGID SIGNS
file size: under 10 MB (to be sent via email)
file type: .tif or .eps
resolution: minimum 300 dpi
ONLINE & SCOREBOARD SPECIFICATIONS
maximum size: 262 pixels wide X 65 pixels high
file type: .jpeg or .gif
resolution: 72 dpi
Please send a version of each logo as soon as possible, but no later than July 13th to David Dimijian
([email protected]) identifying your company name in the email subject line. Please also be sure
to include your company's exact URL web address (such as http://www.hamptonclassic.com) for the link.
Note: information about rigid signs can be found on page 20.
OUR LOGO
The Hampton Classic logo is available for use in your advertising, mailings, or promotional items. All uses of the
Hampton Classic logo must be pre-approved by the Hampton Classic. Please email a description and photo
of the item(s) to [email protected]. We will review the piece and approve it as quickly as possible.
14
Media
Partners
We are pleased to introduce our Media Partners. Most partners create special
programs designed to offer added value to our family of Corporate Sponsors.
Please contact our media partners directly if you would like to learn more about
special advertising opportunities they are offering to Hampton Classic Sponsors.
88.3 FM PECONIC PUBLIC RADIO - Long Island's NPR station, 88.3 FM broadcasts live shows, news, and music programs to
both Long Island and Connecticut. Peconic Public Radio will broadcast live from The Hampton Classic and will provide
news stories and promotions for the show. In addition, this year 88.3 FM will sponsor a regional competition to choose the
national anthem singer on Opening Day just prior to the Nicolock Time Challenges. Contact: Nancye Simpson, (631) 5917003, [email protected]
CABLEVISION SYSTEMS - Cablevision provides significant exposure for the Hampton Classic by airing our commercials across
much of its cable programming. In addition, Cablevision's News12 Long Island unit provides significant editorial coverage.
Contact: Mark Berlinksy, (212) 382-6120, [email protected]
CHRONICLE OF THE HORSE - Chronicle of the Horse provides the national equestrian community with up-to-date horse
show results, horse show news, and other human interest stories. Contact: Kristin Russell, (540) 687-6341 ext. 317
DAN'S PAPERS - Dan's Papers is a widely read resort paper in the Hamptons. Dan's publishes special Hampton Classic Inserts on the Thursday preceding and during the Classic. Dan's Papers provides the most extensive source of Hampton Classic information outside of our own publications. Contact: Ellen Dioguardi, (631) 537-0500 x262, [email protected]
EAST HAMPTON STAR - The East Hampton Star is the newspaper of record for over 50 years in East Hampton. The East Hampton Star produces The Hampton Classic Dailies and provides editorial and pictorial coverage of the Hampton Classic Horse
Show. Contact: Min Spear, (631) 324-0002
HAMPTONS MAGAZINE - For the past 30 years, Niche Media had published Hamptons Magazine, one of the most popular
publications covering the worlds of art, culture, fashion, politics, sports and the lively social scene of the Hamptons. Hamptons Magazine, a media partner of the Classic since 2001, annually covers the show with stories and special photo spreads
of the VIPs and celebrities. Contact: Debra Halpert, (631) 283-7125, [email protected]
NEWSDAY MEDIA GROUP - Newsday is a publication that provides in-depth news coverage of Long Island. Newsday is an
integral sponsor of Kids Day and on of the presenting sponsors of the Long Island Show Series for Riders with Disabilities Finals. Contact: Denise Fulham, (631) 207-4832, [email protected] or Andree Sanquini, (631) 843-3594, [email protected]
WVVH Hamptons Televsion - WVVH is the East End's only commercial UHF station. It also is carried on Cablevision Systems'
Riverhead and East Hampton sub-systems and on Time Warner Cable's on-demand system. This station provides several
hours of live coverage daily, throughout the Hampton Classic show week. Most programming is repeated during morning
and evening hours, providing extensive local television coverage. Contact: Ernie Schimizzi, (631) 537-0273, [email protected]
15
Parking
General admission passes include parking in the main parking
area at no additional cost.
VIP parking is available for sponsors who receive table(s) as part
of their sponsorship package. One VIP parking pass will be issued per table as our VIP parking areas cannot accommodate
additional vehicles. Once the VIP parking lots are full, cars will be
directed to park in general parking areas. Note that a VIP tent pass does not provide access to the VIP parking
lot. Corporate guests arriving in cars that do not have a VIP parking pass will be able to park in the regular Spec-
tator parking lot without charge.Special requests must be emailed to [email protected]. Please
email [email protected] to indicate which member of your team or guest will receive the VIP pass
at will-call.
The Chalets have a VIP parking area that includes a small number of reserved spaces. All Chalet parking spots
are assigned to a specific person or company. If you have a Chalet parking pass, please park in your own assigned spot.
Press / Media
MAIN PRESS CONTACTS
Classic Communications
Meg Schermerhorn or Marty Bauman
phone: (508)698-6810
fax: (508) 698-6110
email: [email protected]
PRESS KIT
The Hampton Classic press kit will be available on the Hampton Classic website. Contents include Fast Facts,
the previous year's winners, a number of news releases on various show highlights, a schedule of events, map
of the grounds, list of sponsors, suggested story ideas, a glossary of horse terminology and press releases submitted by our sponsors.
MEDIA LIST
An extensive media list developed over the years includes more than 300 equine media and 550 media outlets that cover business, entertainment, multi-cultural and the New York-Long Island area. We include the local
Chambers of Commerce and other organizations that help communicate information about our event as well.
16
BUILDING OUR MEDIA MOUNTAIN
The Hampton Classic receives an incredible amount of media coverage. The number of monitored media impressions generally exceeds 100,000,000. TV coverage includes five hours of daily live coverage on WVVH-TV
plus four hours of taped replay in the evening. There are daily vignettes on Long Island's News Channel 12, as
well as coverage on New York One, Eyewitness News and other broadcast and cable channels. The Hampton
Classic maintains a website at www.hamptonclassic.com. We also take advantage of the Internet when sending out our releases and E-news letters and have recently launched a fan page on Facebook.
PRESS RELEASES
Corporate sponsors include a press release in our CD media kit. Most companies that choose to take advantage of this opportunity write special releases that focus on their sponsorship of the Hampton Classic. It should
include contact information, any horse-related tidbits and other pertinent information. If you wish to include a
press release, please email to [email protected] by July 19 for approval.
Most corporations use a one-page release, but in any case please limit your release to two pages on your standard letterhead or press release form. Please email your final version of the press release by July 19, to
[email protected] or mail a copy to:
Classic Communications
Attn: Meg Schermerhorn
38 Mechanic Street, Suite 101
Foxboro, MA 02035
Public Address
Announcements
The Hampton Classic announcer makes several 30-second public address an-
nouncements daily linking your company's sponsorship to the Hampton Classic.
Our office should receive copy for these announcements no later than August
Sample script:
9. Please email a script to [email protected].
XYZ Company is a proud sponsor of the 2010 Hampton Classic Horse Show. We are delighted to support this
year's festivities, and embrace the event's long-standing tradition of excellence. As one of the Hampton's premiere luxury apparel retailers, XYZ offers a selection of unique clothing and accessories for any occasion.
Please visit the XYZ store in East Hampton, Manhattan or Palm Beach, Florida or visit us online at XYZ.com
17
Security
The Boutique Garden and Stable Row have 24 hour security beginning at 4:00 pm
on Friday, August 27th through Grand Prix Sunday, September 5th.
Please note that the VIP tents do not have 24 hour security. For this reason, if you
have a Chalet, we recommend hiring your own security guard if you are planning on
having valuables or artwork in the Chalet. Arrangements for personal security guards
should be coordinated with our office. Nothing should be stored in the USET and
Grand Prix tents overnight. Hampton Classic does not take responsibility for any items
left in any of the VIP tents or in vendor booths.
Although the Hampton Classic retains a security company, the Hampton Classic does not assume responsibility for anything stolen from boutiques, chalets, VIP areas, or any other part of the showgrounds.
Persons who are not employed and/or authorized in writing by the Hampton Classic Horse Show may not solicit anyone, distribute literature, notices or other materials to anyone or sell any item at any time.
Shipments
TO THE HAMPTON CLASSIC
Please refrain from sending shipments to the showgrounds prior to
August 23rd. We do not have a storage area set up prior to this date.
If you are shipping something to the Hampton
Classic office using Fedex, UPS, DHL or some
other service, please use the following address:
If you are mailing something to the Hampton
Classic office by United States Postal Service (no
boxes!) please use the following address:
Hampton Classic Horse Show
240 Snake Hollow Road
Bridgehampton, NY 11932
Hampton Classic Horse Show
P.O. Box 3013
Bridgehampton, NY 11932
Please take into account that the showgrounds receive hundreds of boxes per day leading up to the show and
during the show. Packages should reference what is enclosed, for example “Attention: Banners”, or “Attention:
Khanh Sports Booth”. Do not send packages intended for your boutique or chalet to the attention of Hampton
Classic Staff.
18
FROM THE HAMPTON CLASSIC
• Please arrange to have packages picked up by a shipping service utilizing your company’s account
number. Packages may be picked up by Monday, September 6th.
• We are unable to arrange to have your packages shipped out.
• All materials must be removed from the showgrounds by Monday, September 6th.
• We cannot take responsibility for items left in the the VIP tents, chalets, or boutique space.
• The 24 hour security detail ends at 6:00 p.m on Monday, September 6th.
Signage
Many corporate sponsors are entitled to on-site display of 3' x 8' banner(s).
Sponsors must supply a banner that is a nylon or a synthetic, wind-resistant vinyl
product, NOT Tyvek or plastic. Banners should have a sewn, reinforced edge, top
and bottom, and should have grommets every two feet, top and bottom. If
you wish to have a reusable banner made to these specifications, we recommend American Banner, (Attention: Herb Cramer), 25 Rustic Gate Lane, Dix Hills,
NY 11746, phone: 631-643-4441 and [email protected]. You may
send your specifications any time through July 18 with instructions to be received
at the Hampton Classic by August 16.
Photo Credits A. Suskind
High Visiblity Location Banners
Banners will be displayed in high-visibility locations around the showgrounds such as the pipe rail at the top of
our raised grandstands, the back of bleachers, and schooling area and walkway fencing.Please remember that
banners are viewed from as far away as 400' so big, bold, simple logotypes work best. High-contrast color combinations work well. We do not recommend including tag lines or other additional text or images as it becomes
difficult to read from a distance.
19
Signage continued
Photo Credits: A. Suskind
Roadside Banners
These banners are mounted on a wooden frame and are displayed on the entrance road leading to will call.
These banners are viewed from a closer distance and could include tag lines and/or additional text or images.
Rigid Signs
Many corporate sponsors may display their logo on one 3' x 8' rigid sign on the white sidewall surrounding the
Grand Prix Ring. Hampton Classic will produce this sign provided the logo is received no later than July 13,
2010. Signs will be created at the cost of the sponsor if logos are received after this date. The Hampton Clas-
Photo Credits (L to R): A. Suskind, L. Soroka
sic reserves the right to charge for frequent logo alterations once a rigid sign is in existence.
20
Table Guidelines
While the Hampton Classic does provide linens and centerpieces for each table, some corporations choose to supply special linens or other decorations. Please note the following guidelines when changing the décor of your table:
•
•
•
•
•
•
•
•
•
•
•
•
Centerpieces may not be excessively full or dense. Please use 18” as a guideline for maximum centerpiece height.
You may be asked to remove oversized decorations if they block the sight line of the competition ring from other
tables.
Tables are for hospitality purposes only. No promotional materials (i.e. brochures , pamphlets) may be distributed from
the table. For example, no “take one” rack or basket of give away items unless pre-approved by Hampton Classic
staff.
No one other than Hampton Classic staff may distribute gifts, brochures, or other printed materials on tables in the VIP
tents. Of course, you are welcome to give gifts or other items to your own guests at your table.
No additional signage may be placed on or hung from the table.
Any requests for special needs at a table must be approved by the Hampton Classic no later than Monday, August
16th.
No additional chairs may be added to a table besides the allotted 8 (upper level) or 14 (ringside) due to limited
space. Rectangular tables provided are 8’x30”. Only one small service table (4’ x 30”) may be added. This service
table must be on the end opposite the aisle.
Be considerate of your neighboring tables - while socializing and networking is encouraged, please do not infringe
upon the space of those next to you. Note that each table arranges their own catering. Guests should not eat or
drink from other sponsor tables unless invited.
The Hampton Classic cannot be responsible for items left at a table after the patrons have left.
When changing decor at a table, please turn in linens, table signs, and centerpieces that are the property of the
Hampton Classic to the tent hosts stationed at each end of the tents.
Keep aisles clear of furnishings and tableware when setting up. Noisy carts or hand trucks may not be used during
the hours of competition. Be careful not to spook horses in competition rings when unfolding table cloths and decorating tables.
Any furniture movement must be completed by 8 am each morning, when competition begins. If replacing tables,
new table(s) may not exceed or significantly alter the footprint of the table(s) provided by the Classic.
Table patrons (or waiter booked through Robbins Wolfe) are responsible for bussing their own tables. Do not leave
trash scattered on tables as the wind could blow items into the competition ring.
Photo Credits: M. Mincey
Here are examples of acceptable table design:
21
PRIOR TO SHOW
Ti m el in e
4/17
Deadline date for Hampton Classic to receive Prize List advertising materials
6/1
Secure Accommodations for Corporate Staff and Guests
6/21
Sponsor Workshop
7/5
Deadline date to ship Program advertising materials to printer (see pg. 2)
7/13
Deadline to email logos for the electronic scoreboard and the website to
Hampton Classic office
7/19
Deadline to mail and email Sponsor Press Release for Media Kit (100 copies) to
Classic Communications in Foxboro, MA (see pg. 16)
8/9
Deadline to ship Beta or DVD Jumbotron commercial to Hampton Classic (see pg. 12)
8/9
Deadline to email PA announcement to Hampton Classic (see pg. 17)
8/10
Deadline to order blocks of Reserved Grandstand seats for Grand Prix Sunday
8/16
Deadline to ship banner to Hampton Classic (see pg. 19)
8/26
Deadline to ship items to Hampton Classic for rider bags, media bags, and/or VIP bags (see pg. 10)
DURING SHOW
8/22
Set-up day for vendor booths (some preliminary setup on Friday may be possible.)
8/29
Opening Day at the Classic
9/5
Grand Prix Sunday at the Classic
ALL DAYS
Please fax (631-537-5443) or email ([email protected]) special guest lists by NOON the prior day so tickets will
be available at the will-call tent. This includes Opening Day as well as Grand Prix Sunday.
22
Tr a n s p ort at i on
BY AIR
Local Airports:
LaGuardia Airport (LGA), in Queens (on the Grand Central Parkway) mainly handles domestic flights. LGA is an approximate
2 hour drive to the showgrounds.
General Info: (718) 533-3400
John F. Kennedy Airport located on Jamaica Bay in the southeastern section of Queens County, JFK is an approximate 2 hour
drive to the showgrounds.
General Info: (718) 244-4444
Long Island MacArthur Airport (also known as Islip Airport) - MacArthur is an approximate 1 hour drive to the showgrounds.
General Info: (631) 467-3210
East Hampton Airport - a private airport with no regularly scheduled service, approximately 15 minutes to the showgrounds.
General Info: (631) 537-1130
East Hampton Airlines - provides 24 hour charter, helicopter, and corporate jet service (631) 537-3737
Sound Aviation - sea plane, helicopter service and private charters available (631) 537-2202
BY BUS
Hampton Luxury Liner - a sponsor of the Hampton Classic, the Luxury Liner is a first class bus service stopping along Lexington Avenue in Manhattan and in main towns in the Hamptons.
www.hamptonluxuryliner.com
General Info: (631) 537-5800
Hampton Jitney
www.hamptonjitney.com
General Info: From Eastern Long Island - (631) 283-4600
From New York City - (212) 362-8400
BY TRAIN
Long Island Railroad to the Bridgehampton station:
Suffolk County: (631) 231–LIRR
Nassau County: (516) 822–LIRR
New York City: (718) 217–LIRR
23
V I P Tent s
View of the Grand Prix VIP Tent
Ringside
(Grand Prix Side)
Upper Level
(Hunter Side)
View of the USET VIP Tent
Upper Level
Ringside
24
Ringside - VIP Tent
Ringside tables come with 14 passes admitting the bearer to the Patrons’ tent Tuesday - Saturday and 14 vouchers
(exchanged for wristbands) for Sunday,
September 5th ONLY.
The 14 passes are used for 8 seats at the
table and 6 ringside box seats.
Rectangular tables (8’x30”) are provided
with white clothes, royal blue toppers and
a centerpiece.
Upper Level - VIP Tent
Upper Level tables come with 8 passes
admitting the bearer to the Patrons’ tent
Tuesday - Saturday and 8 vouchers (exchanged for wristbands) for Sunday, September 5th ONLY.
Rectangular tables (8’x30”) are provided
with white clothes, royal blue toppers and
a centerpiece.
Tables are positioned on a raised platform.
Chalet Tent Tables
Chalet tables come with 14 passes admit-
ting the bearer to the Patrons’ tent Tuesday Saturday and 14 vouchers (exchanged for
wristbands) for Sunday, September 5th ONLY.
The 14 passes are used for 10 seats at the
table and 4 additional seats on the lawn at
the front of the Chalet.
Round tables (60”) are provided with white
clothes, royal blue toppers and a centerpiece.
c3