why you need to advertise with gospel am 1490 wmbm

Bishop Victor T. Curry, President/General Manager
GOSPEL AM 1490 WMBM
WWW.WMBM.COM
WMBM NOTES MAGAZINE
WMBM PURPLE PAGES
13242 NW 7 AVENUE
NORTH MIAMI, FL 33168
800-721-WMBM
888-599-WMBM
[email protected]
WHY YOU NEED TO ADVERTISE WITH
GOSPEL AM 1490 WMBM
˜
African American buying power currently exceeds $543 billion.
˜
Gospel attracts the largest share of Black female listeners.
˜
Gospel radio is increasingly viewed as a viable format to target financially secure,
black consumers in the prime buying market.
˜
Gospel listeners earn a household income over $60,000 per year.
˜
Gospel radio listeners are 73 percent more likely than the average adult
to be a heavy radio user, listening an average of 28.3 hours each week.
˜
Gospel fans are the most likely of any radio listening group to own their
own homes.
˜
Gospel listeners are loyal. They listen at work, predominantly at home
and on the weekends.
˜
Gospel listeners are family-oriented, on average 48-52% of them have
children in the home or in college.
˜
Gospel listeners spend their money on enjoying the bounty
of blessings: they are 45 percent more likely than general
urban radio listeners to buy sport utility vehicles, 11 percent
more likely to purchase furniture, 11 percent more likely to
hold investment products.
˜
Gospel fans are 17 percent more likely to play golf, seven
percent more likely to attend adult continuing education
courses, they are 20 percent more likely to patronize fastfood restaurants.
˜
Gospel radio formats are listened to as much as Urban Adult
Contemporary stations and Contemporary Hit Radio Stations.
˜
WMBM Listeners are loyal listeners and regularly support our
advertisers and partnering ministries.
˜
WMBM offers more competitive rates, more spot inventory
options and flexible block time options.
˜
WMBM is community-involved and sponsors programs and
events focusing on spiritual development, health care, and living
a better life.
In the Miami/Fort Lauderdale market, no other station gives you full time exposure
to this dynamic audience. No other gospel station or gospel format in this market
can help you convert this defined group of listeners into results for your business.
Call us now to get your advertising going today.
Information from Arbitron study BLACK RADIO LISTENING 2003 and Interep research as articled in BRE Magazine
WHO LISTENS TO GOSPEL AM 1490 WMBM,
WWW.WMBM.COM
AGE
18-24
25-34
35-44
45-54
55-64
12-44(OV)
GENDER
Male
Female
TSL wkly
19 hours
21 hours
23 hours
18 hours
17 hours
17%
20%
24%
19%
11%
12%
28%
72%
INCOME
less than $25K
25 -34K
35-49K
50-74K
over $75K
17%
19%
27%
24%
13%
CHILDREN IN HOME (18 and under)
One child
32%
No children
34%
At least two
21%
3 or more
11%
EDUCATION
Some College
Less than 12th grade
High School/GED
College Grad/More
42%
9%
32%
16%
CAREER
Administrative Support
Professional/Prof. Speciality
Service Industry
Technical Support
Executive/Managerial
WORK HABITS
Work 35 or more hours per week
Work under 35 hours per week
Homemakers
Retired
Other
HOME OWNERSHIP
Own Homes
Rent
Do not own or rent
23%
13%
16%
6%
7%
62%
10%
3%
2%
9%
52%
38%
9%
WHY THEY LISTEN TO
GOSPEL AM 1490 WMBM, WWW.WMBM.COM
Bet you didn’t know that WMBM listeners actually keep us tuned in more than 40 hours per
week. Why? Because we are radio with personality. Because we are educational radio featuring
programs that keep listeners abreast of news locally, nationally and internationally. Because we
are entertaining radio with special music shows for every genre of gospel music. Because we are
inspiring radio with segments and programs that help our listeners live better, become prosperous
and grow spiritually.
MORNING GLORY with President/General Manager Bishop
Victor T. Curry, T-Rob, The Preacher’s Son
THOUGHT FOR THE DAY (with Marietta Freeman) M-F
RICKY THOMAS COMMENTARY
M-F 7:53AM
AMERICAN URBAN RADIO NEWS/LOCAL NEWS
RHYTHMIC RHYTHM RIDE HOME with Greg Cooper
7:00AM
M-F 8:00AM
THE NIGHT GROOVE with Elder Lydia Goodin
GOSPEL RHYTHM LINE
PRAISING AT MIDNIGHT with Kevin Moyd
1000 JOBS INITIATIVE JOB HOTLINE
OLD SCHOOL GOSPEL GROOVE with Norm McMillan
NOON DAY PRAYER (with local or visiting pastors/ministers)
M-F 12:00PM
SUNDAY MORNING JOY with Rick Kelly
M-F 11:55AM, 10:55PM
GOSPEL NEWS NOW REPORT (with Queen James)
PRAISE PARTY/FLORIDA FEATURES with Jerry Sawyer
M-F Random
M-F 3:00PM
A SONG IN THE NIGHT with KJ
INSPIRATIONS ACROSS AMERICA
GOSPEL PRAISE with Marlon Michael
BUILDING STRONG FAMILIES (with Pastor Willie and Elaine
Oliver)
TU& TH 6:00AM, 12:30PM, 4:00PM
A SONG IN THE NIGHT with Joe Riley
HEAVENLY NOTES GOSPEL JAZZ SHOW(with Kris Styles)
W 8:00PM
OVERNIGHT JOY with Ray Love
TALK PROGRAMMING
TUESDAY TALK
9:30AM (re-broadcast)10:00PM
BUSINESS SPOTLIGHT INTERVIEW M-F 1:15PM AND 1:45PM
COMMUNITY TIME OUT
M-F 6:00PM
SPIRIT AND SOUL: ISSUE FOR THE DAY
M-F 2:00PM
MONDAY
BACK TO EDEN
WEDNESDAY
VICTORIOUS LIFE MGMT.
THURSDAY
SISTA 2 SISTA
FRIDAY
BROTHER 2 BROTHER
ECONOMIC EMPOWERMENT HOUR
YOUTH EXPRESSIONS
TALKING SPORTS
M 9:00AM
SA 11:00AM
SA 5:00PM
SPECIALIZED, MUSIC AND/OR SYNDICATED PROGRAMS
GOSPEL CLASSIC HOUR
M10:00PM
M-SA6:00AM
THE POWER MINUTE (with Ed Gray) M-F
7:00AM, 5:30PM, 9:30PM
BLOOMBERG URBAN REPORT M-F
6:45AM, 11:45AM, 4:45PM
THURSDAY MORNING BIBLE STUDY (with Dr. Melvin Banks)
TH 7:30AM
THURSDAY MORNING BOOK CLUB
TH 9:00AM
HOLY HIP HOP (with Preachin’ Puerto Rican, Sista Sepia, Da Hip
Hop Prophet)
F 10:00PM
FLORIDA FEATURES
MYRIAD GOSPEL COUNTDOWN
QUEEN JAMES GOSPEL HOUR (with Queen James)
SA 1:30PM
SA 12:00PM
SA 6:00PM
ISLAND PRAISE (with Stacy Rose)
SA 7:00PM
QUARTET CORNER
SU 7:30AM
AT THE FEET OF THEM THAT PREACH (featuring sermons from
legendary preachers)
SU 12:00PM
PEOPLE ARE TALKING ABOUT
WMBM ADVERTISING OPTIONS’ RESULTS
“Thank you for allowing me the opportunity to promote my business on
WMBM. I just wanted to let you know that my on location event was a
huge success. Sales increased by 50% over the previous weekend, and I
credit this to my appearance on AM 1490. WMBM will always be my
station of choice and will continue to receive my advertising dollars.”
Perlina Robinson, co-owner TWO CUTE AFROCENTRIC
“I made the decision to become an advertising sponsor of WMBM’s
MORNING GLORY SHOW. I felt that since I have been one of those loyal
listeners, there must be thousands of other listeners who are as faithful as I
am. We worked with you to come up with just the right pricing, text and
phrases for just the right touch and sound. Since our sponsorship our
telephones have been ringing non-stop. We started to track the numbers and
we are now logging more than 300 calls per day, compared to pre-advertising
of approximately 150 calls per day. Additionally, our walk in applicant flow
has increased by 30%. My staff and I would like to praise, recommend and
thank the entire WMBM staff for their professionalism and expertise.”
Veldrin Dee Freemon, President and CEO, AIA EMPLOYMENT
OF MIAMI
“I got several calls from my ad in the Purple Pages. Actually
several of them turned into great and ongoing clients for me.”
Reginald Woods, Owner, Heavenly Care Lawn Service
“I advertised in the directory to support WMBM; a pleasant bonus
to that support was the number of phone calls I received
because of my ad. The WMBM Purple Pages was a good
choice and people did respond to it.”
Attorney Thomasina Williams, Williams and
Associates
1000 Watts of
AMAZING GOSPEL
POWER, coupled with
a TREMENDOUS
INTERNET
AUDIENCE means
your advertising plan
receives local and
international
recognition.
PRINT AND INTERNET OPTIONS CONTINUE YOUR ADVERTISING
SUCCESS
WMBM PURPLE PAGES
is a comprehensive listing of African-American and Caribbean owned businesses and those businesses
catering to African American/ Caribbean consumers from Homestead to Palm Beach, in the immediate
South Florida area. National and International businesses may also tap into this phenomenal resource
guide for supporting minority businesses. It is, in fact, printed on vivid purple paper and wrapped in a bold,
Afrocentric Art Deco-style cover which automatically grabs the attention of a potential consumer. The
WMBM Purple Pages is distributed through the area’s largest ministries, purchasing advertisers and high
traffic retail and service points. It is additionally mailed directly to the homes/ministries of loyal Internet
listeners who frequent South Florida or want to do business here.
PLACEMENT OPTIONS:
DIRECTORY SPONSOR
$5,000
8 ½ x 11 four color ad
{This ad investment includes company name and slogan tagged on/in all radio promotional materials/announcements from July - December
of publishing year, four tickets to the WMBM Spirit Awards or comparable WMBM special event, schedule of 20 thirty second commercials
airing within 30 days of actual release period}
COVER
$1000
8 ½ x 11
FULL PAGE
$800
8 ½ x 11
HALF PAGE
$500
8½ x 5½
QUARTER PAGE
$125
4x 5
BUSINESS CARD
$ 80
2x 3
SPECIFICATIONS:
<
All ads must be camera ready, otherwise a $75 design charge applies
<
Ad slicks are acceptable
<
Color separations must be provided.
<
Color ads are available ONLY for full page, back cover, interior front cover and interior back cover ads at an additional cost
of $200.
<
Ads are accepted on CD, or diskette in jpeg, gif or graphics formats, preferably in MAC compatible formats.
<
Logos and art work are accepted with ads.
<
Ads should include company name, phone number, address, website, e-mail address and three to five line business
description. (WMBM retains the right to edit all descriptions for content and/or length)
DEADLINE:
Your advertisement must be placed and paid in full no later than November 15 preceding the publishing
January (if the 15th falls on a weekend, ads will be accepted on the following business day.)
WMBM NOTES MAGAZINE
is a news magazine highlighting: HAPPENINGS at GOSPEL 1490 WMBM, the gospel music and entertainment
scene, lifestyle information, health, favorite recipes, hot vacation spots, financial information and more.
WMBM NOTES MAGAZINE circulation averages 20,000 and enjoys an expanding readership of nearly 65,000.
The magazine compliments the programming and promotional efforts of the on-air broadcast presenting a
fascinating array of discussions, information, entertainment and opportunities to win. WMBM NOTES
MAGAZINE does not have a per issue fee attached, so readers pick it up free of charge. The magazine is mailed
directly to 20 retail outlets, including black Christian Bookstores, church bookstores, gospel music retailers.
Additional distribution is done to churches in Baltimore, Atlanta, Miami, West Palm Beach and Tallahassee.
It is also distributed at numerous business and ministry conferences, community events, ministry meetings
and to major national events, Christian or Gospel concerts and conferences.
EDITORIAL AND ADVERTISING DEADLINES
ISSUE
JUNE - AUG ‘04
SEP - NOV ‘04
DEC ‘04 - FEB ‘05
EDITORIAL
MAY 6, 04
AUG. 5, 04
NOV. 4, 04
ADVERTISING
APR. 16, 04
JULY 16, 04
OCT. 15, 04
PRINT AND INTERNET OPTIONS CONTINUED
WMBM NOTES MAGAZINE Ad Placement Cost/Frequency Discounts
Full Size B/W (8 ½ x11)
Double Page
Inside Front Cover
Inside Back Cover
Back Cover
Full Page
½ Page H or V
1/4 Page
1/6 Page Horizontal
1/6 Page Vertical
<
<
<
1X
$1050
$650
$600
$750
$550
$350
$175
$135
$135
2X
$1000
$600
$550
$700
$500
$300
$150
$115
$115
4X
$900
$550
$500
$650
$450
$250
$135
$100
$100
Camera-ready art preferred.
Ads to be designed are charged an additional $75
Color Ads require color separations or there is an additional $150 fee.
WWW.WMBM.COM
is Gospel AM 1490 WMBM’s marketing partner. A website that mirrors the station’s commitment
to providing entertainment news, inspirational information and more. Since its launch in 1997
the site has become an increasingly popular site to visit. Taking the gospel from the streets to the
fields .... from the inner city to the suburbs .... from hometown, America to motherland Africa ....
that’s what South Florida’s GOSPEL GIANT GOSPEL AM 1490 WMBM is all about! Get ULTIMATE
EXPOSURE by advertising your company and artists on a website that gets the viewing numbers
you need.
Average Visits Per Day:
Average Hits Per Day:
Most Popular Listening States:
258
2237
New York, Virginia, California, Washington,
Georgia, New Jersey
Most Popular Continent Listening Areas: North America, Europe (Germany), Asia
Most Popular/Viewed Pages:
Home Page, Listening Party, Contests, Alive In His Word
PLACEMENT OPTIONS:
Home Banner
300 x 65 pixels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$200 per month
120 x 65 pixels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $125 per month
Listening Page 300 x 65 pixels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$100 per month
120 x 65 pixels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
$85 per month
All other pages(excluding Advertising Performers)
120 x 65 pixels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 per month
GOSPEL AM 1490 MARKETPLACE (Advertising Performers) - here’s where all the retailers and service providers expose their
business to our web visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 per month
PLACEMENT SPECIFICATIONS:
<
<
<
<
There is a $75 initial design/set up charge.
Page availability and options may change.
Minium Three Month Contract
Graphics/Link should be e-mailed to assure proper placement
COMMERCIAL RATES:
Prime 6a-10a/3p-7p
WMBM RATE CARD
60 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $120
30 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $85
Midday; 10a-3p/Run of Day; 6a-7p
60 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $80
30 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50
Evenings; 7p-12a/Run of Schedule; 6a-6a
60 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $60
30 seconds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $45
SPONSORSHIPS:
Tuesday Talk, Economic Empowerment Hr
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 per show
Noon Day Prayer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 per day
Bloomberg Urban Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150 per day
Thought For The Day, Gospel Rhythm Line, Community Time Out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 per day
Specialty Music Shows i.e. Island Praise, Myriad Gospel Countdown, Queen James Gospel Hour, Quartet Corner, Heavenly Notes
Gospel Jazz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75 per show
Specialty Music Shows, i.e. Florida Features (30 minute artist showcase) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $300 per show
Talking Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $150 per show
Spirit and Soul: Issue For The Day . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $200 per show
News and/or Traffic Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50 per report
Business Spotlight (Five minute interview or infomercial segment, segment pre-recorded) . . . . . . . . . . . . . . . . . . $100 per segment
In Memoriam (listings of homegoing/memorial services; maximum five minutes in length, flexible rotating and definitive placement
options available . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $175 per segment
ON LOCATION POSSIBILITIES:
Van Stop
$250
15 minutes on site with WMBM Van
One Call Back
Mini Van Stop
$500
30 Minutes on Site with WMBM Van and
Promotions Team Representative [No Talent]
Three to Five Giveaways; One Call Back
10 Live Reads Promoting Van Appearance Within 72 Hours of Appearance
Small Remote
$1450
The Mobile Unit
WMBM On-air Personality for One (1) Hour
Ten WMBM Promotional Give-away Prizes
10 :30 Second Commercial Announcements ...Run of Schedule, 6a-6a Rotation
Live Call Ins/three; Producer; Creative Copy Writing and Production
Inclusion in 10 Promotional Announcements to Commence Airing One Week
Prior to Your Event
TALENT FEE.........................$200*
NOTE:
This package is sold on a limited basis, pending availability. Non-cancelable.
Spots must start running at least 14 days prior to event.
The Whole Works Remote
$2600
The Mobile Unit
WMBM On-air Personality for One and a Half (1 ½ ) Hour
Twenty WMBM Promotional Give-away Prizes
20 :30 Second Commercial Announcements ...Run of Schedule 6a-6a Rotation
Live Call Ins--three; Producer; Creative Copy Writing and Production
Inclusion in 15 Promotional Announcements to Commence Airing One Week
Prior to Your Event
TALENT FEE..............................$200*
NOTE:
This package is sold on a limited basis, pending availability. Nonrefundable. Spots must commence running at least three weeks prior to event.