Southport Air Show - Marvel At Everything

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Southport Air Show
Sponsorship Opportunities
For more details contact Wayne at MarvelatEverything
Phone: 01772 457 621
Email: [email protected]
!
Southport
Air Show
Taking place between 9th -11th September 2016, Southport Air Show is the largest event in
the seaside resort celebrating its 25th anniversary this year!
With an established reputation across the Northwest and UK, this event attracts over 80,000
visitors to Southport over the weekend. There are more than 4 hours of flying each day,
ground attractions, dedicated premier viewing on the pier, and a brand new event for the
anniversary celebrations, Night Flying.
The Southport Air Show is a unique event as it is the only UK event that has aircraft landings
on the beach. Before the main flying displays start, light aircraft land on the beach on a
purpose built runway and visitors can get up close and chat to the pilots.
The flying programme features the UK’s best military and civilian aviation display teams,
plus plenty of civilian aircraft favourites.
There are various attractions on the beach and in the air show village plus military aircraft
and presence of our armed forces.
The Night Air is a celebration of the 25th anniversary and will add sparkle and a new
dimension to the Southport Air Show with sparkling dusk air displays, pyrotechnics, and
fireworks finale.
Southport is a beautiful seaside town where the coast meets the sea. Nestled close to
Liverpool, Manchester, Preston and Blackpool, Southport is a short journey for visitors from
the Northwest region. In 2014 the Southport Air Show was awarded ‘Highly Commendable’
in the Liverpool City Region Awards, demonstrating the importance to the economic growth
of the region. With a stunning seafront, this is a beautiful backdrop for our aviation past,
present and future.
Southport Air Show – 25 years of making Southport proud!
Your chance to reach over 80,000 potential customers
in two days.
For more details contact Wayne at MarvelatEverything
Phone: 01772 457 621
Email: [email protected]
Customer
Demographics
Opportunities
Marketing Collateral
Southport Air Show marketing team produce various items of collateral, including signage,
programme, posters etc. Brand placement is available on any marketing collateral.
Air Show radio
Broadcasting from the Friday evening and throughout the entire weekend, Air Show has all
of the display action, interviews, traffic information, on site information and can be listened
through online or within a 7 mile radius of the site, plus it is linked to the onsite PA so all of
our visitors can hear throughout the day.
Sponsorship Opportunities include radio adverts, regular announcements and online
branding.
Southport Air Show website
The Southport Air Show website is part of www.visitsouthport.com and benefits from all of
the organic traffic to the general destination website. Over the course of 2015 the website
had 1.4million unique visitors with 3 million page views.
The Southport Air Show section of the website had half a million page
views over the 8 week period prior to the event, with 300,000
of these being unique page views.
63% rated the Air Show as very good value for money / 86% really enjoyed the event / 79%
would come back next year / 85.3% would recommend to a friend* Research operated by
North West Research, authorised by The Liverpool City Region / Local Enterprise Partnership
For more details contact Wayne at MarvelatEverything
Phone: 01772 457 621
Email: [email protected]
Main Sponsor
Proposition
An exciting opportunity to take ownership of the Northwest’s leading and biggest airshow
with 2 days of military and civil aviation and now the new and exciting night flying on the
Friday evening all across the Southport beach front.
A chance to reach over 80,000 potential customers with a mixture of above and below the
line media, from regional radio to product placement within the Air Show village.
Partner Sponsor
Proposition
As an Air Show partner you can take your brand to the next level. With an excellent reputation
in the Northwest, highly regarded with visitors, residents and businesses – this is a perfect
opportunity to showcase your business.
The Southport Air Show database has
over 17,000 subscribers.
Strategy
Sponsorship opportunities include advertising throughout the website, a dedicated
sponsorship section and links to our social media sites (Facebook 10958 followers and
Twitter 3896 followers). Various newsletters are also sent out throughout the year and in the
run up to the event in which there are various opportunities.
Family oriented attractions, interactive displays, beach front activities, and aircraft landing on
the beach make this a great day out for all of the family.
Product Placement and Trading
Opportunities
Trading space is available throughout the entire event site, on the seafront, beach and
trade village. There are also numerous access points located throughout the site, directional
signage within the site and natural areas of high footfall where there is a perfect opportunity
to engage customers and promote your brand.
For more details contact Wayne at MarvelatEverything
Phone: 01772 457 621
Email: [email protected]
The Air Festival continues to expand and improve its offering, to ensure that visitors keep
coming back!
A permanent fixture in the event calendar, the Southport Air Show is 25 years old this year
and has a huge economic impact to the seaside resort.
Our vision is to keep the entrance cost of the event low to make it a
great family day out and is therefore the perfect platform for
marketing, branding, messaging, social networking,
product placement and sampling activities
to a massive audience.
All New Night Flying
for 2016
Strategy
The Southport Air Show has continued to grow from strength to strength and one of the key
objectives is to expand the event and make it more than an air show!
Providing the first Northwest night flying event, the programme encourages the air show
visitors to come earlier and stay longer in the town. It also provides another platform for
sponsors to promote their product or brand, while showcasing the town as a premier resort.
The Night Flying is an exciting new aspect of the Southport Air Show allowing it to remain the
number one event in the North West, giving brands a unique opportunity to connect directly
with consumers.
Proposition
This is a brand new event to the Southport Air Show to celebrate the 25th anniversary and
will continue to be part of the Southport Air Show in 2016 and beyond.
The event is a mix of dusk displays, flying with pyrotechnics and a fireworks finale.
*Please note: All onsite branding will be removed prior to the main show on the Sat/Sun.
For more details contact Wayne at MarvelatEverything
Phone: 01772 457 621
Email: [email protected]
Main
sponsor
Main Sponsor - included in all
media partner North West radio
Collateral - Logo on posters,
emails, website and other Air Show
related literature Banners - logo on all external
council gateway signage and strip
banners
Advertising - logo on all adverts
Product Placement:
One 3m x 3m stand in high footfall
area
Branded directional signage across
the site
Banner on the Pier
Premier Marquee branding
Entrance bannering
Official Website - Presence on
home page of southportairshow.
com with link to sponsor website
until 12th September
PR Activity - Sponsor support
mentioned on regular press releases.
Dedicated press release to announce
sponsorship
Official Brochure:
Logo on front cover, full
page advert and air display
acknowledgement
Logo on front cover, 1/2
page advert and air display
acknowledgement Partner Night Flying
evening
sponsor
event
Main
sponsor
Premier Marquee Hospitality VIP
10
Partner
sponsor
Night Flying
evening
event
5
5
Complimentary tickets (standard
entrance) - 30 tickets
Public Address - sponsor messages
and regular announcements
Air Show Radio: Regular sponsorship announcements,
advert interview and traffic upadates
Social Media:
Regular sponsor updates on social
media channels
Post event promotion
(until 31 Oct 2016)
Facebook, Twitter Instagram
Newsletter: Dedicated newsletter to announce
sponsor
Logo on all newsletters
Product Placement Opportunities:
Area 1 - Air show village
Area 2 - On the beach
Only two product placement areas are available for the entire show
3m x 3m space in prominent position
1 banner position (banner not included)
1 social media campaign on Southport Air Show
FB and Twitter.
Logo on website and in programme
10 complimentary tickets
This year due to the new night flying event there will also be Friday
night included to trade/ display, in addition to the weekend.
Investment
Main Sponsor
£ 10,000 (See schedule)
Partner Sponsor
£ 5,000 (See schedule)
Night Flying Sponsor
£ 2,500 (See schedule)
Product Placement
Area 1 - Air show village £1650
Area 2 - On the beach £1500
All sponsors will be agreed by Sefton Council before commitment
For more details contact Wayne at MarvelatEverything
Phone: 01772 457 621
Email: [email protected]
SOLD