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YESTERDAY…
TODAY…
TOMORROW…
A brief about
our activities
About us…
Centro Pneumatici was established in
1982 with the clear intent to create a modern
and efficient company able to offer to qualified
tire retailers a solid sales and logistic structure
and thus become a reliable and serious business partner. The strategy from the beginning
was to provide multi-brand products paying special attention to resellers located nearby.
Centro Pneumatici is one of the biggest
and most important tire dealer in Northern Italy.
Located in Emilia Romagna between Parma and
Reggio Emilia just near the highway A1, the corporate headquarter extends itself on a 30.000
square meter area including a 15.000 square
meter building.
Centro Pneumatici provides firstquality tires from major producers such us
Pirelli, Michelin, Dunlop, Good Year,
Bridgestone, Hankook, Kumho as Mashal distributor and others directly imported (Double Star,
Our company policy is:
The right product
At the right place
At the right time
At the right price
Full Run, Blacklion) for several utilization sectors
such as passenger cars, light trucks, heavy
trucks, industrial tires, farming applications and
so on.
Centro Pneumatici is constantly looking for new companies willing to cooperate in
order to build a new brand in our market place
through very strong strategic sales & marketing
programs.
The key personnel of the company can
rely on previous working experiences in major
companies like Dunlop and Pirelli having therefore the possibility to develop great attitude for
building brand image.
Our purchase dpt., the sales dpt., a wellorganized order desk and the logistic dpt. are
constantly working together to provide our customers the best services…
Wholesale division
With the wholesale division we provide tires and services to retail tire stores, trucks fleet,
logistic company and more. In order to do so,
Centro Pneumatici SRL has been constantly making new investments in human resources, IT
technology, B2B services, B2LC (leasing company) logistic, delivery services…
At the same time Centro Pneumatici logistic structure and potential is flexible enough
to respond to market needs at any time by increasing stocking volumes, equipment and skilled
personnel.
Directly by own means or through stable
agreement with external agents we are in the
position to grant twice-daily delivery in the bordering areas as well as 24/48 h. delivery in the
rest of the country.
Retail division
Centro Pneumatici SRL is also leading a
few retail stores itself.
The biggest one is an example in the sector….
Located on a 3000 sq. meter building, 10
employees, 5 service truck full equipped…
The second one is placed in Parma and
comes from an important acquisition of the oldest tire store present for over 70 years in town
thus representing an historical name and reference for most customers.
The retail division is also working hard to
develop an important retail stores network named “Gommista Professionista” which means
Professional Tire Retailer.
Gommista Professionista is a registered trademark. In less than two years more than
40 tire retailers have become Gommista
Professionista associates in our area and we
truly believe that in the next future the network
will count more than 150 stores.
This project is not intended to “disturb” in
any way other possible producers' networks but
on the contrary may easily integrate with them.
The retail division is constantly dealing
with service suppliers in order to gain the best
price for the affiliates in order to make them save lots of money.
Moreover Gommista Professionista
provides his members a powerful set of marketing tools helping them improve their own business.
Le nostre proposte
Here below just some hints on how we can assist our affiliates:
- Marketing support
- In store merchandising
- Branding and advertising programs
- Search of new customers
- Search of exclusive products
- Market area protection and limitation on additional stores
- Web site
- Creating innovative on-line marketing strategy,
outreach via email and social media (e.g. Facebook)
SORBA GOMME
GRUPPO GOMMISTI INDIPENDENTI
PROFESSIONALITÀ
CONVENIENZA
AFFIDABILITÀ
We can also help the retailer in site development.
Whether he needs to build or improve an existing tire store we can help in site evaluations, negotiate the purchase, seek financing, help in inside and outside lay out, buy tire equipment and tools.
New investments…
Even recently Centro Pneumatici has made some investments aimed at opening a new
branch company in Romagna which will bring to a stronger presence locally and play a very important
role for improving and supporting sales in Central and Southern Italy too.
Here are some figures about our new business operation:
Square meter extension
Sales personnel
Employees
Sales pieces
Total turnover
30.000 sm buildings on a 60.000 sm area
16
48
PCR/LTR/SUV 360.000 pcs.
TBR
90/100.000 pcs
€ 40.000.000,00
The growing potential in sales and project development of our company represents a solid fact
which brings Centro Pneumatici to become the ideal partner for both suppliers and customers
worldwide.
Our mission
is to provide
high-quality
automotive products
and services at
competitive prices
through
fair and ethical business practice.
We exist to provide
the highest level of
satisfaction
for our
customers
and our
employees
in a
safe
and
professional
context.
RACING
PNEUMATICI VETTURA
PASSENGER CAR TIRES
PNEUMATICI 4X4, SUV, TRASPORTO LEGGERO
LIGHT TRUCK, COMMERCIAL LT, SUV TIRES
PNEUMATICI AUTOCARRO
TRUCK & BUS TIRES
PNEUMATICI MOVIMENTO TERRA, MINI PALE, MPT
OFF-THE-ROAD TIRES
PNEUMATICI CARRELLI, SOLID, CUSHION
INDUSTRIAL TIRES
PNEUMATICI AGRICOLTURA
AGRICULTURAL TIRES
RUOTE IN LEGA
ALLOY WHEELS
CATENE NEVE
SNOW CHAINS
www.masterservicelorenz.it
6, Alessandro Volta St. - 42027 Montecchio Emilia (RE) - ITALY
Tel. 0522.865541 Fax 0522.865486 E-mail: [email protected]