Media Kit 2012

New Content, New Ideas
Programming Preview and 360° Integration Opportunities
Univision offers the Reach of Broadcast,
and the Passion of Cable
Broad
Entertainment
Cable Networks
for Hispanic Passions
New Cable Networks
for Popular Content
With a total of twelve networks by 4Q
The Home for Hispanic Families Living
the American Dream.
The Place Where Latinos Connect With
Their Culture.
(competes with NBC, ABC, CBS, FOX)
FIRE & SOUL
Novelas
OUR POWER
News
Pro-Social
New people
PASSION
KICKS
Sports
CULTURAL
CONNECTIONS
Comedy
Variety
Specials
LATINA TIME
Daytime Talk
The Only Home
For Hispanic Families
STAR POWER
Award Shows
Celeb-reality
LATIN “NEXT FACTOR”
Competition reality
Beyond Premieres: Twelve New Fall Events
PEQUEÑOS
GIGANTES
SEMIS!
PEQUEÑOS
GIGANTES
FINALS!
MIRA QUIEN
BAILA PREMIERE!
¡FELIZ 2013!
“CHESPIRITO”
SPECIAL!
NOVELA
PREMIERE
HISPANIC
HERITAGE
MONTH
NOVELA
GRAND FINALE!
MIRA QUIEN
BAILA SPECIAL!
¡EL GRITO!
NUESTRA
BELLEZA
MEXICO!
!
SABADO
GIGANTE
50 YEARS!
Sunday Nights are Noches en Familia
2012
2013
Q4
Q1
Q2
Q3
Mira Quién
Baila 4
Parodiando 2
Jan-Mar
Nuestra Belleza
Latina 7
Pequeños
Gigantes 3
Sep-Oct-Nov
Mar-Apr-May
Jun-Jul-Aug
RETURNING HIT SHOWS, EVERY QUARTER
The Opportunity to Connect is Now
With Innovative
Multi-Media Sponsorship Opportunities
(just follow the icons)
360
ONLINE
MOBILE
RADIO
OUT OF SHOW
IN SHOW
LOCAL TV SOCIAL MEDIA
FIRE & SOUL
Novelas
Rosario
Rosario, a smart and beautiful woman falls in love with
Alejandro, an older man who unbeknownst to her 20 years
earlier was engaged to, but never married, her mother. The
engagement ended because Alejandro thought he could
never love the child she was carrying – the progeny of the
man thought to be responsible for his own father‘s death. But
Alejandro was so wrong. He can, and does love that child,
now woman, Rosario. With the secrets of their past uncovered,
will their love survive?
■ Produced in the U.S. by Univision Studios, and written by
Alex Hadad, makers of ratings blockbuster Eva Luna
■ Set in contemporary Los Angeles offering appeal and
relevance to U.S. Hispanics
■ Robust story arc with extensive integration possibilities in a
wide range of categories
■ Production begins Q3 2012; premieres Q4 or Q1 2013
WILL THEIR LOVE SURVIVE
THE SECRETS OF THE PAST?
UNIVISION LOCAL MEDIA
INTEGRATION
SOCIAL MEDIA
MOBILE APP
Daily Updates
Week in review
Club “Llave de los
Secretos”
MOBILE
SOCIAL
RADIO
Retail local
Activations
Radio DJ‟s
into plotline
Recaps
Trivia
Pics/Videos
Foros Widgets
Virtual
Casting
Confesionario
Interrogatorio
Promotional
merchandise
Voting
Mobile Club
LOCAL TV
EL BUFETE MINI SITE
(LAW OFFICES)
TELEVISION INTEGRATION
IN SHOW
Story Arc
CATALYST
PROTAGONIST
HELP MOVE
STORY FORWARD
HERO
WITNESS
FEATURE
ONE
FEATURE TWO
Feature Tree
OUT SHOW
Blended
Promos/Ads
Character
Intros
Finale
Package
Web Drivers
ROSARIO
UNIVERSE
360
ONLINE
Digital Informers/
judgments,
Tarot/Fashion
Rosario
Giveaway
Virtual
Online
Casting
Informer
Closet De
Mercedes/Sandra
Rosario
Video Blog
Dolly‟s Corner
Blog
Tarot Game
Scholarship
1
Abismo De Pasión
ABYSS OF PASSION
The lingering resentment created between two families due to a
misunderstanding surrounding a fatal accident, threatens to
destroy Damián and Elisa‘s love, and drives Elisa into the arms of
their childhood friend Gael.
■ A hit in Mexico – and a remake of the famous Cañaveral De
Pasiones
■ Cast includes stars from three top-rated 2011 Primetime
novelas
■ Angelique Boyer, from Teresa
■ David Zepeda from La Fuerza del Destino
■ Mark Tácher from El Triunfo del Amor
■ Weekdays at 9pm
WHERE SINS ARE NEVER FORGIVEN
AND THE PAST IS ALWAYS PRESENT
Amor Bravío
VALIANT LOVE
A love story about resentment and revenge.
Camila, a veterinarian, loses her fiancé and takes
refuge working on her uncle‘s cattle farm. There
she meets Daniel, an idealistic Chilean man who is
unjustly imprisoned and is now seeking to clear his
name. To find true love they‘ll each be forced to
face their fears, and their past.
■ From the producer of Cuando Me Enamoro
■
Cast includes:
■
■
Silvia Navarro from Cuando me Enamoro
Crossover heart-throb Cristián de la Fuente
(Private Practice, In Plain Sight, Dancing
with the Stars) and Corazon Salvage
■
A Televisa production with a theme song from
Vicente Fernández
■
Premieres Q4 2012
IN THE FACE OF FEAR
THERE‘S NEW FOUND LOVE
Por Ella Soy Eva
FOR HER, I‟M EVA
A contemporary romantic comedy with a twist. Elena,
a successful single mom, falls in love with a macho
man named Juan Carlos, but when he tricks her to win
a business deal her heart turns cold. To win her back
he‘ll do anything - and is forced to swallow his pride
(and machismo), transforming himself into a woman
named Eva.
■ A-List cast:
■ Lucero, star of #1 rated novela of all time, Soy Tu Dueña
■ Jaime Camil from La Fea Mas Bella (Ugly Betty)
■ From the producer of La Fea más Bella and La Fuerza del
Destino: Rosy Ocampo
■ A Televisa production with theme song by Jaime Camil
■ Other songs by Lucero
■ Premieres Fall 2012
HE‘LL DO ANYTHING FOR LOVE,
HE‘LL DO EVERYTHING FOR HER
LATIN “NEXT”
FACTOR
Competition Reality
TV SHOW
INTEGRATED OPTIONS
Road to the
Finale
Branded
Recap
Voting
X-mas
Special
MOBILE APP
PG – US
Auditions
Shoulder
programming
Branded
Rehearsal
Challenge
Shared Prize
Showcase
Branded
Concerts
Branded
Parties
Univision Radio DJs
Promo
Special Auditions Show
On-site
activation
Profiles
Live polls
Mini
Challenge
Vignettes
Integrated
Feature
Sweepstakes
Confessionary
Video Alerts
SMS alerts
INTERACTIVE EXPERIENCE
The Tour
Promotional
Merchandising
Video on demand
Salado y Picante
Integrated
Features
LOCAL OPPORTUNITIES
Retail
Activations
Voting
SYP
On-site
Activation
Auditions
Onsite
Stations
“make up”
TV SPECIALS
Virtual
Auditions
UNIVISION
REALITY SHOWS
360
Video upload
contest
Show recaps
Polls and
trivias
Behind the
scenes
Branded
Content - tips
Participant
confessions
SYP
polls
and
trivias
Best
of
Show
Nuestra Belleza Latina 7
OUR LATIN BEAUTY
The perfect mixture of reality drama, talent contest and
beauty pageant all rolled into one. And the ultimate pay
off -- viewers vote to decide who stays and who goes.
■
■
6th season premiere showed 21% increase in A18-49
over season 5
Season 5 finale out delivered finale of America’s Next
Top Model in every key demo regardless of language
NEW FOR SEASON 7
Audition Specials hosted by Giselle
■ National compilation version airs on network
■ 6 customized market-specific shows preempt
national version
 Premieres March 2013
Source: The Nielsen Company, NPM Sunday (01/04/2011) 8:00pm – 11:00pm, Live
+ SD; Live+7 NBL Sunday 5/22/11, America's Next Top Model 9/14/11
Pequeños Gigantes 3
LITTLE GIANTS 3
Televisa‘s family-friendly reality show where kids ages
4 to 12 compete in a talent search with hopes of
being recognized as the most gifted little
entertainer.
On finale night of season 1, Univision was the
number #1 network, regardless of language,
across all key demos
■
NEW OPPORTUNITIES
■ Casting extended to 4 markets in the U.S.
■ Selected U.S. participants are invited to
go and to compete in final casting call in
Mexico
 Airs Jun-Jul-Aug 2013
Source: The Nielsen Company, NPM Monday (09/05/2011) 8:00pm-11:00pm.
Live+SD
Pequeños Gigantes 3
LITTLE GIANTS 3
Fans get unprecedented access to their favorite future stars through the
Pequeños Gigantes website
featuring weekly videos with polling functionality.
Consejos Gigantes
 Contestants share video tips for a healthy, happy life offering
coping mechanisms for managing a hectic lifestyle. Users vote for
the most useful, easiest, and hardest advice.
Un Día Pequeño
 Day in the life videos feature the Pequeños Gigantes enjoying life
off stage. Users select favorites through online poll.
La Casita de los Peques
 Exclusive video tours of contestants homes with photo galleries for
each room with polling to select favorites.
Parodiando 2
STAR IMITATORS 2
Televisa produced reality show where teams of performers compete
to be named Mexico‘s greatest impersonator. Weekly challenges
poke fun at the Hispanic community‘s biggest stars.
■
First season drove Univision‘s significant Sunday
night February sweep-over-sweep growth
across all key demos
■
Airs Sunday nights Jan – Mar 2013
Source: The Nielsen Company, NPM (02/02/2012-02/28/2012) vs. (02/03/201103/02/2011), Live+SD, Broadcast Prime M-Sat 8p-11p, Su 7p-11p. 02/28/2012 based on
NPM Fast Affiliate Ratings
STAR POWER
Award Shows &
Celeb-Reality
UNIVISION LOCAL
MEDIA INTEGRATION
Promotional
merchandise
ACTIVATION
Red carpet stunts
RETAIL
Activation
Branded materials:
On site- banners-signage
Marks & Logos
VIP lounge
Street Parties
KEY MARKETS
Experiential materials – Onsite
Interaction
LOCAL TV &
RADIO
MOBILE
Red Carpet & nominee voting
Behind the scenes content :
Video-Photos
Sweepstakes – Polls
Tweetcam
Branded Afterparties
SOCIAL
INTERACTIVE
TELEVISION INTEGRATION
Presenting Sponsor
PRE
SHOW
Branded Vignettes:
Promotional /
Countdown
DA-GYF Integration
Red carpet
Fashion Voting
IN
SHOW
Stunt in Show
POST
SHOW
Branded Vignettes:
Congratulations to
Winners
WEB
DRIVERS
TENT POLES
UNIVERSE
360
ONLINE
Branded Mini-sites
Nominate
Quizzes-Polls-Blogs
Top 10 „s looks/moments
Backstage Content
¡Mira Quién Baila 3!
LOOKS WHO‟S DANCING 3
10 Hispanic celebrities with aspiring dancers compete in front of a studio audience, while judges
select top dancers. Winning celeb receives $50,000 for a charity of choice.
■ 2nd season was highest-rated U.S. produced reality series
in Univision History
■ Strong growth season-to-season + 8% A18-34
■ 15 million votes cast via calls and texts +7% from last season
NEW FOR SEASON 3

Bigger stars

Bigger stunts

More coverage of competition preparation
 Airs Sunday nights Sept., Oct., Nov.
 Premieres September 9, 2012
Sources: The Nielsen Company, Top-ranked reality shows on Univision
(finale and full-run) based on NPM (01/15/06 – 11/20/11) Live+SD
Premio Lo Nuestro®
LO NUESTRO LATIN MUSIC AWARDS
Now in its 25th anniversary, Premio Lo Nuestro, is the
longest-running Spanish-language Latin music awards
show in TV history. Nominations are based on Nielsen
airplay tracking data and the winners are determined by
popular vote. It features 35 categories, representing all
the most popular music genres.
 In February 2012, the award show reached nearly 11
million viewers.
 Over 60,000 viewers cast votes online and on mobile for
best dressed.
 Throughout the night, more than 50 topics related to
the show trended worldwide on Twitter
 February 21, 2013
Source: The Nielsen Company, NSI Ratings (2/16/2012), “Premio Lo Nuestro” aired Thursday 8:00pm11:00pm E/PT (7:00pm-10:00pm CT). Primetime is defined as ABC/CBS/NBC/IND/SLTV Thursday 8:0011:00pm E/PT (7:00-10:00pm CT) and FOX/CW Thursday 8:00-10:00pm E/PT (7:00-9:00pm
CT). Live+SD. Univision.com Intranet tracking and analytics, Google Analytics, Lithium, MegaPhone Labs
Premios Juventud
HISPANIC YOUTH AWARDS
Premios Juventud is the only show of its kind on
Spanish-language television, including awards in 24
categories celebrating the preferences of Hispanic
youth in everything from music, film, and sports, to
fashion, novelas and pop culture.
 In 2011, Premios Juventud reached over 9 million
Total Viewers 2+
 Univision was the #1 network in both Adults 18 to 49
and 18 to 34, that night
 A live streaming backstage experience drove a
65% year-over-year increase in unique visitors to our
site and gave the Univision mobile app the best
traffic since launch.
■ July 19, 2012 and July 18, 2013
Sources: The Nielsen Company, NPM Thursday,
“Premios Juventud” (07/21/2011) 8:00pm-11:00pm.
Reach based on Persons 2+, 6+ minute qualifier, Live+SD
Premios Juventud
HISPANIC YOUTH AWARDS
THE PJ ROLLERMAN OPENING SEQUENCE – PRE-SHOW
OPPORTUNITIES
■ Rollerman, a branded camera man on wheels will travel
across America stopping in multiple cities along the way
arriving in Miami in time for to be a part of the opening
sequence of PJ pre-show
■ Using interactive technology viewers engage with PJ
Rollerman throughout
his journey play games, and win prizes
■ Local sponsors to partake through his many stops along
the way
■ Opportunity to document ―reality style‖ to air in
Despierta América or El Gordo y la Flaca
Premios Juventud
HISPANIC YOUTH AWARDS
NEW BRANDING OPPORTUNITIES
Premios Juventud Summer Concert Series
Nominated PJ artists will bring their special sounds
to sunny South Beach, Florida. The Live Concert will
air on Despierta America
Show Pre-Open
Customized show pre-open will feature brand with
talent. Example: GM Sponsored Car Chase Open
Fan Cam
Branding of camera in Fan Pit will highlight the fans
point of view and take viewers right where the
action is
Premios Juventud
HISPANIC YOUTH AWARDS
NEW IN SHOW BRANDING OPPORTUNITIES
Premios Juventud DJ Booth
The DJ at PJ is a star that throughout the show keeps the
crowd energized. Sponsor branded booth is always at
the center of the action
Dance Troupe Search
Conduct a search for the best Dance Troupe.
Winners appear live on Premios Juventud with selected
artist. Dance troupe search is presented by sponsor
Cyber Artist
Viewers participate in the search for a new artist on
You Tube. Winning artist will make his/her debut at
Premios Juventud and will be presented by sponsor
Premios Juventud
HISPANIC YOUTH AWARDS
NEW NOMINATION SPONSORSHIP OPPORTUNITIES
―La Más Pegajosa‖/Catchiest Tune
GUM
―Mi Ringtone‖ My Ringtone
“La Más Downloaded”/Most Downloaded Song
―Esta Buenísimo‖/He is So Hot
TELCO
PERSONAL CARE
―Chica Que Me Quita el Sueño‖/Girl of My Dreams
―Quiero Vestir Como Ella‖/I Want to Dress Like Her
―El De Mejor Estilo‖/That Man Has Style
BEVERAGES
RETAIL
Premio Lo Nuestro® &
Premios Juventud
NEW! PRESENTING SPONSORSHIP OPPORTUNITIES
■
Presenting Sponsor
Univision Presents PLN - Presented by SPONSOR
■
Brand logo in-network promos
■
Branded entertainment stunt on red carpet
■
Branded entertainment stunt in-show
■
Integration in DA the day of the show
■
Digital integration package
■
Activation package at the venue
■
Promotion/sweepstakes related to event
Premio Lo Nuestro® &
Premios Juventud
IN SHOW BRANDED OPPORTUNITY
And the winner is…
Technology takes the front seat and delivers the much
anticipated winners name. The show presenters will utilize
the sponsors‘ pad or tablet to reveal the winners identity
throughout the night.
Premio
Lo
Nuestro
®&
PLN & PJ
Premios Juventud
OPPORTUNITIES PRIOR/AFTER SHOW
Pre-Show Primetime Special
In depth interviews with some of the Hottest Nominees
Breakfast with the Stars
Start the morning off right on show day with a special
breakfast with the nominees. Despierta América is your
ticket to this exclusive peak behind the scenes
Potential Sponsors
QSR, Casual Dining or Coffee Shops and
Coffee products
Premio Lo Nuestro® &
Premios Juventud
OPPORTUNITIES PRIOR/AFTER SHOW
Talent Gift Lounge
One of most popular perks for awards shows celebrities
is the gift lounge. Opportunity for brand activation
within this star studded lounge.
VIP After Party Special (1 Hour)
The much coveted and exclusive after party opens its
doors to our audience and our sponsors will benefit
from this opportunity. A star filled party where everyone
is enjoying themselves and celebrating Latin Music‘s
biggest nights, is now brought to you by our sponsors.
Premio Lo Nuestro® &
Premios Juventud
PRE SHOW OPPORTUNITIES
Carpet Autos: A unique display of the sponsor vehicle on the
carpet where all the pageantry happens. Opportunity to
create sweepstakes packages
Carpet Color: Carpet will incorporate sponsors color and logo
Fashion/Fly Cam: Camera provides a 360 degree Fashionista
view of Star‘s outfit and the energizing carpet area. Camera
view will be branded with sponsor logo and graphics
Star Cam: Selected star is seen taking pictures of his/her
experience at the event. Friends, fans, backstage, arrivals,
everything he photographs is given to one lucky winner at
the carpet
Premio Lo Nuestro® &
Premios Juventud
LIVE TRANSMISSION INTEGRATION
Viewing Parties in Key Markets
Sponsored viewing parties to be incorporated into
PLN & PJ as an ―offsite‖ stage for presentation of a
Musical Act or a Nomination
VIP Fan Seat
Promotional campaign where viewers register
online for a chance to win an all expense paid
trip to the show and front row seats next to one
of the top celebrities
Premio Lo Nuestro® &
Premios Juventud
BACKSTAGE BRANDING OPPORTUNITIES
Backstage Branded Green Room
The mystique of the backstage is captured in the green
room where talent can be seen at any given time. Can
also be used as a ―set‖ where show talent can intro a
Musical act or Nominee category
Branded Make-up Room: Celebrity make up area
can be sponsored and organic product placement
will activate the brand
Premio Lo Nuestro® &
Premios Juventud
BACKSTAGE BRANDING OPPORTUNITIES
Winners Circle
The special place where the Artist go to pick
up their trophies and pose for video and
photo opportunities.
Press Room
Step and Repeat will include Sponsor logo
with Show and Network logo.
The Latin GRAMMY® Awards
The Latin Recording Academy® and its members
honor Latin music from all over the world in a glitterfilled, star-studded evening celebrating musical
excellence.

The 2011 broadcast reached more than 10
million viewers (10.4 million)

For the second consecutive year, made
Univision the #1 network among A18-34 on that
night

The show also attracted more Hispanic Adults
18-49 and 18-34 than the combined audiences
of the last Academy Awards, Golden Globes,
and Primetime Emmy’s.

Airs November 15, 2012
Sources: The Nielsen Company, NPM Thursday,
“Latin Grammy” (11/10/2011), 8:00pm-11:00pm.
Reach based on Persons 2+, 6+ minute qualifier, Live+SD
The Latin GRAMMY® Awards
NEW PRE-SHOW BRANDING OPPORTUNITY
Pre-Open Performance
One of the top performers of the year will
be featured from a remote location in Las
Vegas as part of the pre-opening of the
Latin Grammys.
CULTURAL
CONNECTIONS
Comedy &
Variety Specials
América Celebra
A Chespirito
AMERICA CELEBRATES CHESPIRITO
A primetime celebration of the ageless Roberto Gómez
Bolaños ―Chespirito‖ who is most widely known as the
creator and actor who portrayed El Chavo in the mostwatched sitcom in Mexican history.
 With 2.6 million Twitter followers he has more followers


than Marc Anthony, and Sofía Vergara
The special will be a star-studded event with artists
coming from 16 countries to celebrate his iconic status
Fall 2012
El Chavo Animado
El CHAVO ANIMATED SERIES
A family-friendly animated series based on one of the most
watched sitcoms in Mexican television history. The original
show from the 1970‘s still to this day, has a cult-like following
and reruns air in the U.S. on TeleFutura and Galavisión
The animated version, created by Televisa, centers around
the adventures of an orphan nick-named ―El Chavo‖
(The Boy).
Mexico is currently airing its 5th season
Univision will begin airing the series on Sunday‘s primetime
beginning with the very first episode
Sábado Gigante
Three fun-filled hours of comedy skits, amateur talent contests, emotional
family reunions, and performances by the biggest Latin music stars.
Univision‘s longest running program
In the Guinness Book of World Records as the longest running variety show in
television history
#1 program on Saturday nights among Hispanics
Rated as more of a co-viewing event for moms and kids 2 -11 than American
Idol, Dancing with the Stars, and The Voice
Out performing family oriented cable networks including ABC Family,
Nickelodeon, and Disney amongst A18-49 and W18-49 in the 2010/2011 season
■
■
■
■
■
SPECIAL 50TH ANNIVERSARY SEASON
■
A year long celebration with historic moments, segments
and contest from it‘s 50 year run
■
Yearlong world-wide cross-promotional effort
building towards 50th Anniversary Party
■
50th Anniversary Party will air on September 29, 2012 with the
biggest stars and musical artist to cap off Univision-wide
celebration
Sponsorship
Opportunities
LEVERAGE THE BUZZ AND EXCITEMENT OF SABADO‟S 50TH ANNIVERSARY
Segment Sponsorships
■
■
■
■
■
■
■
■
■
50 Years of Music
50 Years of Fashion
50 Years of Your Product
Best of Games and Winners
Best-in-Show ‗Mascotas‘
Memories of the Stars
Request Your Memories
Know Your SG Trivia
Sabado & Guinness World Record
Giveaways
■
■
■
■
$50,000 Giveaway
Captured in Pictures
50
Year
Video
Contest
El Chacal Contest
Sabado on the Road
■
■
■
■
■
Our LA Tour
NYSE and Mr. Saturday
Night
Don Francisco Media Tour
Smithsonian Museum
University Recognition
Sábado Gigante Celebrating
50 Years
INTERACTIVE & MOBILE OPPORTUNITIES:
■ 50 Years of Music – Online and mobile voting page of the 50 most popular songs in the last 5
decades along with images and videos from the show.
■ 50 Years in Fashion – Online and mobile video gallery, articles, photos and polls of the Models
and their respective dresses that have accompanied them throughout the show.
■ 50 Years of showcasing your Products - Online and mobile photo and video galleries
highlighting the most significant world events taken place throughout these last 5 decades.
■ “Best of Games & Winners” – Online and mobile polls allow users to vote for their favorite
contests and games of show history.
■ Celebrity Memories – Exclusive Online and mobile video gallery with archive footage from
the Celebrities that visited Sábado Gigante over the years.
■ Select your Memories – Univision.com Users get to select the classic images they would like to
see from the show which will be built into a slideshow series as well as aired on the show
■ “Do you know?” Sábado Gigante Trivia –
Are you a true hardcore fan? Test your knowledge with Don Francisco‘s very own Trivia
game
Sábado Gigante Celebrating
50 Years
INTERACTIVE & MOBILE OPPORTUNITIES:
■ Sabado Gigante & the Guiness Book of Records – One lucky contestant will be selected to
break a world record on the show. Exclusive articles, videos and slideshows will cover this
unprecedented event.
■ The $50K Giveaway – Entry forms will be available online and mobile throughout the entire
contest period.
■ Captured in Pictures – Fans submit any and all photos from the past five decades featuring
Sabado Gigante talent. The images will be collected in a commemorative photo album
awarded to the best entry. Images will be available online and mobile.
■ 50 Year Video Contest – Contest for students of Television and Audiovisual Arts. Videos will be
submitted highlighting the show‘s 50 year run. Online virtual casting and video gallery to
display all entries. Selected finalists will have their videos aired on the show.
■ El Chacal Contest – Enjoy this online and mobile video gallery containing the most unusual
hats submitted by our Sabado Gigante audience that Don Francisco will wear during his
infamous ―Chacal de la Trompeta‖ segment.
Teletón
TELETHON
This Mexican Star-studded telethon special which has aired in Mexico for 14
years and inspired millions of people to come together to help pave the
way for children with disabilities will air for the first time ever on Univision
December 7th-8th
■
In 2011 this proven franchise aired on Telefutura generating almost
5 million dollars in US donations
Teletón
TELETHON
Doña de Corazón
Photo gallery captures Hispanics as they make their
―in person‖ donations – meaningful branding
Thank You Gallery
Extend the impact and presence of your brand in
this exclusive video gallery that maximizes the use of:
■ Thank you vignettes
■ Hosted Pitches (Hoy, Pequeños Gigantes)
■ Mention of brand‘s participation and
presentation of donation
■ Viral tools for social media promotion
Lo Nuestro Specials
■
In service to the 70% of all Hispanics in the U.S. who are of
Mexican heritage, Univision invests in the exclusive
coverage of annual specials and celebrations, keeping
with tradition and building a loyal TV following.
■
These highly-rated specials are key in providing our
Hispanic-American viewers with the opportunity to stay
connected to their country‘s most popular events and
share their cultural connections with their children.
■
El Grito. Mexican Independence Day
Las Mañanitas a la Virgen de Guadalupe. A Celebration to
kick off Christmas festivities
¡Feliz 2013!. New Years Eve – Live Coast to Coast
Desfile de las Rosas. The Rose Parade
Lo Nuestro Specials:
El Grito
CELEBRATING MEXICAN INDEPENDENCE DAY
September 15
■ Mexico‘s celebration of their independence from Spain.
■
Mexican‘s gather on the eve of their independence day
in the most prestigious venues across the country
celebrating with top stars ―El Grito‖, a party that no one
connecting with this market wants to miss.
■
Special airs on the 15th and covers the biggest
celebrations held in Mexico City, Los Angeles, and other
cities culminating with ―EL GRITO‖ at 11pm in Mexico. The
coverage goes live coast to coast on the Univision
network.
Lo Nuestro Specials:
Las Mañanitas a la Virgen de Guadalupe
THE PATRON SAINT OF MEXICO‟S CONCERT CELEBRATION
December 12:
■
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Día de la Virgen, The day of The Virgin of Guadalupe
Latinos gather in every corner of the country to honor
Nuestra Señora de Guadalupe
This is a celebrations that kicks off the festivities leading
into Christmas Eve
The Univision special covers the pilgrimage and arrival
at the Basílica of Guadalupe in Mexico City and
celebrations across the country, including Los Angeles,
with top stars singing in honor of our Lady of Guadalupe
Celebrities gather to sing and present their devotion
Lo Nuestro Especials:
¡Feliz 2013!
NEW YEAR‟S EVE CELEBRATION – COAST TO COAST
December 31:
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Feliz Año Nuevo, New Year‘s Eve
Univision to welcome 2013 with an unforgettable
New Year‘s Eve special ―¡Feliz 2013!‖
Hosted by Univision personalities, featuring a
simultaneous LIVE, coast-to-coast broadcast on
Saturday, Dec. 31, 2012 from Times Square in New
York City, Disneyland Resort in California, and
Acapulco, Mexico, starting at 9:55 p.m. ET /8:55 p.m.
CT/6:55 p.m. PT.
Line up to include A-list celebrities and larger-thanlife performances from Latin music‘s biggest names
¡Feliz 2013!
NEW YEAR‟S EVE CELEBRATION – COAST TO COAST
Online and Mobile Opportunities:
 Top 10 Resolutions - resolution slideshow gallery with best
practices for success. Featuring: weight loss, relationship
building and smoking cessation available for exclusive
sponsorship.
 Best of 2012- best news and events of the year slideshow
with polling for most outrageous items. available for
exclusive sponsorship.
 Celebrity Trivia – test users gossip abilities to the fullest.
Trivia can be tied to a Consumer promotion to incentivize
participation.
Desfile de las Rosas
ROSE PARADE
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Univision‘s 50th Anniversary broadcasting the the
world‘s most-watched parade.
▪
First live coast to coast special on Univision
▪
The broadcast will feature coverage along the parade
route and the Rose House lawn, offering viewers the
beauty of the parade‘s floral extravaganza
▪
Hosted by Univision personalities
▪
Parade festivities will begin with the live pre-show
▪
Airs January 1, 2013
LATINA TIME
Entertainment Shows
El Gordo y La Flaca
From celebrity news and interviews to the latest novela
and reality scoop, El Gordo y La Flaca is the highest-rated
entertainment news show on Spanish-language TV.
■ Hosted by established personalities Raúl de Molina
and Lili Estefan
■ Broadcast live from Univision‘s Miami Studios,
including web, mobile and event components
■ New faces this year: ―Nuestra Belleza Latina 2007‖
Alejandra Espinosa and TV host Tanya Charry
■ Mon-Fri at 4PM
Sal y Pimienta
The ultimate behind-the-scenes look at our most popular
shows, red carpet specials and reality hits. Co-hosts
Lourdes Stephen and Rodner Figueroa dish out the
scoop Hispanic America craves.
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Young Hispanics love the trend setting co-hosts
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Includes live, weekly interactive (web and mobile)
components
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New face: Former Escándalo TV co-host Marissa
Del Portillo will add her ―spicy‖ gossip and promote
audience sweepstakes and promotions
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Sundays at 10PM
Despierta América
Wake up to Hispanic America‘s #1 morning show for almost 15
years in a row! Tune in for fashion and parenting advice, healthy
eating tips, the latest headlines, the biggest celebrity sightings
and more.
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Reach more Hispanic viewers than the combined
audiences of Today, Good Morning America and
the CBS This Morning
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More for Males: comedy, games, fitness, sports,
auto, technology
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Enhanced local market reporting (Los Angeles,
NY, Chicago) and radio integrations
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Mon-Fri, 7-11:00AM
2012 Despierta América
SPORTS
TECHNOLOGY-AUTO
WOMEN
DAILY SPORTS
AUTO & TECHNOLOGY SEGMENTS
BEAUTY
FASHION
COOKING & DELICIOSO
FITNESS+NUTRITION
CLAUDIA MOLINA FITNESS
GOSSIP + CINEMA
GOSSIP SEGMENTS
VÁMONOS AL CINE
MUSIC
LIVE ARTIST PERFORMANCES
INFORMATIONAL
IMMIGRATION & FINANCIAL
PASIÓN
Univision Deportes
A New Brand for Today‟s Hispanic Sports Fan
The Univision Deportes brand represents sports content across all
Univision media platforms. It underscores the company‘s commitment
and investment in sports – which includes the new, 24/7 all-sports
Univision Deportes Network.
Three factors make Univision Deportes unique: Our reach among
Hispanics, the brand loyalty earned from Hispanics and the exclusive
sports content that engages Hispanics.
Univision Deportes delivers multi-media connections across national
and local TV (Univision, TeleFutura, Galavisión, Univision Deportes
Network); online (UnivisionDeportes.com, UnivisionFutbol.com);
Univision Móvil; Univision Radio; Univision Deportes apps and more.
Univision Deportes Partners & Properties
Univision Deportes Network
Cambió el Juego – The Game has Changed
Univision Deportes Network has changed the game with 24/7
access to Hispanic America‘s favorite sports, teams and athletes.
UDN‘s live soccer matches include those from Liga Mexicana de
Fútbol, Major League Soccer, CONCACAF Champions League,
European World Cup qualifiers, FIFA U17/U20 World Cups and more.
UDN will be the home for news and analysis for World Cup 2014, and
for the U.S. and Mexico national teams. All marquee sports events
(NFL, NBA, MLB, boxing, etc.) will be covered via flagship program
―Univision Deportes Extra.‖
Univision Deportes Extra
UDX – The Nightly Sports Spectacular
Airing live every night at 11 p.m. ET, and again at 1 a.m. ET, the show‘s rotating
roster of anchors and reporters will deliver the most relevant sports news and
analysis of the day with a mix of humor and unique perspectives.
In addition, ―Univision Deportes Extra‖ will also feature high-quality profiles of
sports figures; lively discussions and debates on the day‘s hot topics and
controversies; analysis from former players, coaches and respected journalists;
live breaking news sports coverage from the around the world; interactive social
media presented on-air; plus real-time results on an automated ticker.
Airs nightly Monday through Sunday at 11:00 PM & 1:00 AM on UDN
Camino a la Copa 2014
Road to the World Cup Heats Up in Late 2012, 2013
Before the 2014 World Cup starts, a two-year, 203-nation competition
determines the 32 teams headed to Brazil. It‘s called―Camino a la
Copa” – or Road to the Cup.
Univision‘s networks will broadcast U.S., Mexican and European (Italy,
France, Germany) qualifying matches and the 2013 Confederations
Cup. Coverage also includes news, analysis and features across our
sports and entertainment programming – via TV, online, streaming
video, mobile and radio.
Matches and associated programming June 2012 through
December 2013 on multiple Univision networks
Expanded Camino Programming
2012
CONCACAF
Preparation and Qualifying Matches
Mexican National Team
U.S. National Team
France, Germany and Italy Qualifying
Matches
Features in Sports, News, Prime Programming:
Primetime Vignettes
UDX
Camino‖ Primetime Specials (x3)
2013
All 2012 elements plus:
Confederations Cup 2013
U-20 World Cup
U-17 World Cup
2014
Wall-to-Wall
2014 World Cup
Coverage
Confederations Cup 2013
One Year Before World Cup, Titans Collide in Brazil
No longer just a dress rehearsal for the following year‘s World Cup,
the FIFA Confederations Cup is a huge tournament in its own right.
The two-week-long event will have an all-star lineup in June 2013, with
the six FIFA confederation champions (including Mexico, Uruguay,
Japan and the July ‘12 Euro champ), World Cup winner Spain and
the host nation Brazil. Matches will take place in the stadiums of the
2014 World Cup.
Matches from June 16th-30th, 2013 on multiple Univision networks
Copa Oro/Gold Cup 2013
Mexico, U.S., 10 Others Battle for CONCACAF Title
The Gold Cup, a 25-game tournament is held every two years
throughout the United States. Twelve national teams – including those
of defending champ Mexico and the U.S. – compete for the North
American, Central American and Caribbean crown.
In the thrilling 2011 final, Mexico played the U.S., and earned its sixthever Gold Cup title in front of 93,000 people at the Rose Bowl – and
attracted 10.8 million total viewers on Univision.
Matches air June 2013, on multiple Univision networks
CONCACAF Champions League
The Confederation‟s Best
The CONCACAF Champions League (CCL) is the annual club football
championship for teams from the North American, Central American and
Caribbean region. The top clubs from U.S., Mexico, El Salvador, Honduras
and more compete for the CCL trophy – and a berth in the FIFA Club World
Cup.
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Mexican teams have dominated the tournament since its
restructuring in 2008, but MLS teams are closing the gap
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Runs from March to November
Mexican National Team
The Road to Rio Heats Up
The most popular team among Univision viewers, the Mexican National
Team, faces a crucial 2012-13 as it strives to qualify for the 2014 World
Cup. After meeting Costa Rica and El Salvador in the qualifying semis,
Mexico aims to storm into the final round, with likely matches vs.
Honduras and main rival USA.
Hopes are high for the defending Gold Cup champions, whose young
stars – most notably Javier ―Chicharito‖ Hernandez and Giovanni Dos
Santos – have the team on the rise globally.
Univision is the exclusive Spanish language broadcaster for all Mexican
National Team home matches. (Including those held in the U.S.)
12 Matches during the 2013, across multiple Univision networks
U.S. National Team
World Cup Quest is Underway
After a breakout performance in South Africa, the U.S. National Team begins
its quest for 2014 FIFA World Cup in Brazil. Starting in 2012, the Americans will
have to get past Jamaica and Guatemala in the qualifying semis, before a
likely 2013 final round showdown vs. Honduras, Costa Rica . . . and rival
Mexico.
Dubbed ―Equipo de Todos‖ (The Team for Everyone), the U.S. draws support
from Univision viewers with cultural links to every Latin American country.
Univision is the exclusive Spanish language broadcaster for all U.S. National
Team home matches.
10 Matches during the 2013 year, across multiple Univision networks
Liga Mexicana de Fútbol
The NFL for Hispanic Men
La Liga Mexicana de Futbol is Hispanic America‘s favorite soccer league,
and Univision‘s networks (Univision, TeleFutura, Galavision, Univision Deportes
Network) carry more games than anyone else- more than 200 during the
calendar year.
Our networks have home broadcast rights for 12 of the 18 LMF teams, with
those teams having won 21 of the last 22 league titles.
The clear LMF leader, Univision has the best teams, highest broadcast quality,
largest audience delivery and top level of sponsor integration.
Matches air January-May (Clausura) and July-December
(Apertura), across all Univision networks
Major League Soccer
The Best Soccer Made In America
In its 17th season, Major League Soccer continues to increase its impact on
the worldwide soccer scene. Since the league‘s inception in 1996, Major
League Soccer has experienced growth in attendance numbers and
popularity among fans─ going from 10 to 19 clubs across the U.S. and
Canada.
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In 2013, Univision Deportes will broadcast 30 live MLS matches,
including the All-Star Game and MLS Cup Final.
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Univision networks are the Spanish-language home of the MLS
featuring teams from key Hispanic markets – such as Los Angeles
Galaxy, Houston Dynamo, Chicago Fire and New York Red Bulls
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Runs from March to November
European World Cup Qualifiers
Italy, Germany, France on the Road to Rio
Collectively, they hold eight World Cup championships among
them. Yet, the Italian (four titles), German (three) and French
(one) national teams must survive a tough European qualifying
process to go to Brazil 2014.
Univision will broadcast each team‘s home preparation
matches and World Cup qualifiers – including the marquee
qualifier: France hosting the reigning world champion Spain, at
Stade de France in fall 2013.
September 2012- October 2013
Across multiple Univision networks
Virtual Advertising
A Breakthrough Way to Reach Hispanic Sports Fans
Univision and industry leader Publicidad Virtual have teamed up to
bring marketers a breakthrough way to reach Hispanic sports fans
within live soccer games.
Using cutting-edge computer graphics, these dynamic, high-impact
units keep viewers engaged and entertained. Virtual advertising
offers flexible messaging that can be updated easily and quickly.
Available within Liga Mexicana de Fútbol,
Mexican National Team, U.S. National Team and Major League Soccer
FIFA U17/U20 World Cups
The Superstars of Tomorrow Take Center Stage
In 2011, the FIFA U17 and U20 World Cups were surprise smash
hits, filled with drama, suspense and stunning individual skill.
Mexico was the star, winning the U17s on home soil and finishing
third in the U20s, behind champion Brazil. In 2013, the events
move to UAE and Turkey, respectively, as the brightest young
stars in soccer make their mark.
U17 World Cup November-December 2013, U20 World Cup June-July 2013
Both tournaments across multiple Univision networks
OUR POWER
News
Pro-Social
Generación America
A multi-generational movement dedicated to preserving
and sharing the stories of Hispanics in America –
celebrating a proud community that aspires to live the
American Dream.
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GeneracionAmerica.com becomes hub for Latino
storytelling
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Includes Broadcast, Interactive, Mobile and Event
components on the national and local level
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Involvement of talent and celebrities will bring mass
appeal and viral growth
Generación America
Interactive & Mobile Opportunities
Interactive Elements:
Mobile Elements:
■
Historias de Talentos – Univision talent shares their
stories
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Mobile Web (Generación América
section)
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Celebridades – inspiring stories from A-list celebrities
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Univision Video App (video stories)
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Nuestras Historias – repository of stories from IAP,
Univision Employees and favorite UGC
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Univision App (Vida y Familia)
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Social Media integration – call to action encourages
audience to vote for their favorites. Voting updates
users Facebook/Twitter status and prompts others to
vote.
Univision Radio App (podcast
festival) Q3 2012*
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Opt-ins to receive link to
Generación América mobile
website (via on-air call to action)
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Festival Generación América – bus touring different
markets gathering local stories from Hispanics (Q3
2012)*
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Live poll ranking of the audience‘s
favorite story (UGC)
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Social Media – Facebook ―likes‖
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Cuéntanos tu Historia – contest where users are
encouraged to submit their story via essay
Elections 2012
PRESIDENTIAL ELECTIONS SIGHTS ARE SET IN
MEXICO & USA
From July to November full coverage:
■ Mexico-July
■ Democratic/Republican Convention –
Aug/Sept
■ USA - November
Most trusted News Anchors
■ Jorge Ramos ―one of the ten most admired
Latinos‖
■ Maria Elena Salinas
■ Maria Antonieta Collins
México Elections 2012
THE ROAD TO THE ELECTIONS 2012
■ Prime time specials and coverage
■ Pre-candidates debates
■ Parties‘ Campaigns
■ Foreign Vote registrations
■ Election Day 24hrs
■ Full coverage the week of the elections
■ Correspondents in major cities of US-Mexico-Border
Interactive Opportunities
■ Streaming live video
■ Stories from the campaign in key markets
■ Poll trackers
■ Political ticker
USA Elections 2012
THE ROAD TO THE ELECTIONS 2012
■ Prime time specials and coverage
■ Primaries
■ Presidential and Vice presidential debates
■ Conventions
■ Election Day 24hrs
Full coverage the week of the elections
■ Correspondents in major cities of
US-Mexico-Border
Interactive Opportunities
■ Streaming live video
■ Stories from the campaign in key markets
■ Poll trackers
■ Political ticker
■
Immigrant Journey Series
From LA to NY, Chicago to Dallas…Maria Antonieta Collins
visits small towns searching for Hispanic Americans that
exemplify the immigrant spirit. These human interest stories
will inspire and move as they follow Hispanics as they work
to achieve the American Dream.
Interactive Opportunities
■ Journey Tracker
■ Chat with Maria Antonieta
Disaster Coverage
Prevention Campaigns
■ Seasons:
■ Tornado, Hurricane and Flooding
■ Prevention tips
Disaster Special Coverage
■ Extended hours of news programming
■ Previous and Breaks
24hrs
■ Correspondents in the field
■ Communication between families
Damage count coverage
■ Family survival stories
Local Opportunities
Univsion Local News “the most trusted and
sometimes the only Spanish source of
information” Viewer
Primer Impacto
Hispanic America‘s number one daily newsmagazine,
Primer Impacto covers breaking news and emotionally
gripping stories. Bárbara Bermudo and Pamela Silva
Conde, along with a team of seasoned journalists,
bring viewers the most fascinating reports from across
the country and around the world.
■
Fashion and Beauty opportunities with
Jomary‘s ―The Real Deal‖ featuring
sponsorable on the street makeovers
■
―Tu Salud‖ segments focus on new
discoveries in health
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Reunion segments bring loved ones back
together
■
Univision Deportes‘daily sports updates
■
Mon-Fri, 5PM
Noticiero Univision
Noticiero Univision is the most trusted newscast on Spanish-language
television in the United States.
It has been covering stories and issues of special interest to the Hispanic
community for over 25 years, and is also the only Spanish-language
newscast honored with the prestigious Edward R. Murrow Award and
national Emmys.
■
Anchors Jorge Ramos and María Elena Salinas lead the awardwinning Noticiero Univision team with journalists Lourdes Ramos and
Félix de Bedout joining on weekends
■
Features hour-long specials covering relevant events in the U.S. and
Latin American countries
■
Airs Mon-Fri, 6:30-7:00 PM ET/PT (5:30-6:00 pm Central)
The network that brings a surprising,
edgy and fresh perspective to
Spanish-language television
(competes with Telemundo, FX, TBS, TNT)
Dramatic Series
with an Edge
A surprising,
edgy & fresh
perspective
Hollywood‟s
Hottest Movies
• Cine de las
Estrellas
• Fiesta de
Película
Empowering
Talk Show
• Laura
Fiesta de Película
MOVIE PARTY
Set in a trendy city loft, the hosts entertain their friends
as they all sit and watch a hit Hollywood movie each
month. The cast engages in a lively discussion on
everything from movies and food, to fashion and
gossip, offering partners unprecedented organic
integration opportunities with young Hispanics.
Sample Titles
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Fabulous Journey to the Center of the Earth
The Fast and the Furious
Dante’s Peak
The Son of the Mask
The Forbidden Kingdom
Crouching Tiger, Hidden Dragon
*Movie titles are subject to change
Cine de las Estrellas
MOVIES OF THE STARS
Hispanic America loves movies and tunes in to
TeleFutura every night for blockbuster Hollywood
entertainment. From action films, to crime dramas, to
comedies with edge – expect a new title every night.
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On-air promotion will brand TeleFutura as the
destination for blockbuster movies
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Mon-Fri at 8pm
Sample Titles
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X Men: The Last Stand
Hancock
Ghost Rider
Bourne Supremacy
*Movie titles are subject to change
Cine en Familia
FAMILY MOVIE TIME
When it comes to family blockbusters for Hispanic
America, nobody delivers better than TeleFutura‘s
―Cine en Familia.‖
Featured films will be ones the whole family will want
to sit down and watch.
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The Pink Panther
Night at the Museum
Pirates of the Caribbean: The Curse of the Black
Pearl
Beverly Hills Chihuahua
*Movie titles are subject to change
Laura
In this new stage of her career as a journalist, Laura
Bozzo will offer solutions to the problems of her guests
and audience in this empowering talk show. Laura’s
topics promote the family union as a base for society.
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On Televisa, ―Laura‖ beats TV Azteca with 4+ rating
points
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A task force of psychologists and lawyers is
assigned to follow up on the featured cases
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Problem-Solution focused
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Absolute veracity in all cases featured
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Mon-Fri 3-5pm
La Otra Cara
THE OTHER FACE
This season TeleFutura will feature the first reimagining of one of the most successful stories in the
history of Spanish-language television, La
Usurpadora (The Pretender).
In this novela, twin sisters separated at birth cross
paths after many years triggering a delightfully
intricate story of suspense, intrigue and ruthless
deception.
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La Otra Cara is reworked through the creative
lens of the producer of ―La Reina del Sur.‖
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Runs in primetime
Direct, sexy, funny and alternative.
The cable network that brings
the best of modern Mexico
to U.S. Hispanics
(Competes with NatGeo, Spike, Syfy)
Retro Classics
-Gala Cinema
-Weekend Movie
franchise
Contemporary
Comedy Hits
-Los Heroes
del Norte
The Best of
Modern Mexico
Live and Direct
from Mexico
-News
-Special events
Paranormal
Series
-Mistico
Classic
Comedy Hits
-House of Comedy
Los Héroes del Norte
THE HEROES OF THE NORTH
Sunday night‘s blockbuster is back. A spoof of Hispanic America‘s
most popular music genre where five ordinary guys meet under the
worst of circumstances, and form a norteño band to search for fame,
fortune and fans. This comedy hit boasts feature film production
values and an A-list ensemble cast led by today‘s hottest Mexican
star, Miguel Rodarte.
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Produced by Televisa
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A proven success in Mexico and on Galavisión
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First season was the most-watched series in
Spanish Language Cable on Sunday nights
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Celebrity guest stars
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Airs Sundays at 10PM
Source: The Nielsen Company NPM Los Heroes Del Norte Sunday (10/9/11-2/19/12) Most Current Data vs
Sun 10pm-11pm TP Most Current (10/4/10-2/20/11)
HOY
TODAY
From health, beauty and fashion, to cooking, crafting and home-keeping,
Hoy is the preferred morning television show in Mexican TV and is sure to
be a hit on Galavisión. The format is casual and fun, allowing for lively
discussions on current events and common topics of interest.
■
The show has been airing continuously for more than 13 years in
Mexico
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The anchor, Mexican actress Andrea Legarreta, has been Hoy’s
most trusted host since 1999
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Mon-Fri, 11AM – 2PM
El Hogar de las Comedias
HOUSE OF COMEDY
Galavisión is home to the best comedy block in the Spanish-speaking world every weekday,
hosting some of the best sitcoms created by Mexico‘s top comedians.
The ―House of Comedy‖ block includes:
House of Comedy
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Latin America‘s favorite super hero:
El Chapulín Colorado (The Red Grasshoper)
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Legend Roberto Gómez Bolaños playing
multiple roles in Chespirito
■
Cross-over actor, Eugenio Derbez in XHDERBEZ
■
The most-watched sitcom in Mexican history:
El Chavo
■
Cero en Conducta with renowned comedian
Jorge Ortíz de Pinedo
■
La Hora Pico, showcasing Mexico‘s contemporary
humor and comedians
Detrás del Saber
BEHIND KNOWLEDGE
A dynamic half-hour series where information and
entertainment come together. Perfect for those with
insatiable curiosity, this show satisfies the urge to
understand the science behind our modern world and is
one of Galavision‘s highest rated.
■
Host José Ramón is a young, engaging, former actor
who adds a bit of drama to this science series
■
Branding Opportunities Include:
■ In-program Integration and Custom Content in
Program
■ Social Media Engagement through on-air /online
trivia games
■ Custom vignette that can run on all Nets
■
Airs Mon-Fri from 9:30 to 10:00 p.m.
Místico
MYSTIC
This original series follows an inquisitive and avid blogger as travels
across Latina America in search of answers and tries to identify the
story behind the legend. On the web, the host‘s travel journal
creates interactions and solicits opinions of eyewitnesses from
around the world.
■
This hour long show is presented in a factual, well-researched
documentary style with actual witness testimonials.
■
1st person camera angles transport viewers to another time and
place stretching the concept of what is true and what is fantasy.
Místico branding opportunities include:
■
■
Bump outs and bump ins that have trivia questions
and/or factoids
Product integration
Interactive: trivia/factoids, travel journal sponsorship
■
Primetime, Sunday, 4Q
■
Cloroformo
CHLOROFORM
Viewers will be filled with adrenaline and excitement
when boxing series―Cloroformo‖ hits the television
screen. The story follows Joe and his own journey to
succeed in the sport of fists. From fame and fortune
to the agony of defeat, this series will detail the ups
and down of this sport.
■
Special appearances by Mike Tyson, Sugar Rey
Leonard and Julio César Chávez
■
Will run in primetime
Igniting Hispanic America
(Univision Cable Networks)
Univision tlNovelas
The first US network offering the world‘s best telenovelas, from
the 80‘s through today. With the genre‘s most beloved stories
and stars, it offers Hispanic Primetime, all the time. And specials
and on-air features offer both viewer engagement and
advertiser integration opportunities.
 Unique integration opportunities in themed vignettes
 Specials include: Inside the Actors Studio, Premios TVyNovelas
re-broadcast, Novela Cast Reunions
 A Televisa production for Univision
Univision Deportes Network
The 24/7 Univision Deportes Network is the new home for
Hispanic sports fans. Its schedule includes: live soccer
matches from Liga Mexicana de Fútbol, Major League
Soccer, and European World Cup qualifiers to name a few;
the flagship UDX highlight show--covering all major U.S. sports;
and top-of-the-line studio shows from partner Televisa.
 No other network matches UDN‘s programming
 UDX, the nightly news and information show covers all
sports relevant to U.S. Hispanics
 Branding opportunities include:
 Product integration within UDX
 Cross-platform marketing across Univision‘s properties
including Radio and Interactive (online, mobile and
app)
De Película
De Película offers movie lovers the titles and stars that they grew up
with and still idolize. Its library of 1,800 titles includes the very best
Spanish-language films from Mexico and Latin America. The #1 movie
network in Mexico for the last 10 years, De Película offers everything
from El Santo action-adventure movies to the beloved comedies of
Cantinflas and La India María.
 Airs approximately 300 titles per month from all genres, including
movies for men, women, family and kids
 Specials marathons, events, celebrations and tributes give
advertisers an opportunity to align their messages with relevant
themes and genres
De Película Clásico
De Película Clásico offers passionate movie fans the very best
titles from the Golden Age of Mexican Cinema. Imagine Bogart,
Hepburn and Monroe all in one channel, 24 hours a day —
that‘s what De Película Clásico is for Hispanics. With a library of
1,000 titles, these films span genres from drama to comedy to
ranchera, and bring icons like María Felix and Jorge Negrete
into Hispanic homes.
 Super-serves passionate movie fans
 No repeats within a given month
Telehit
Telehit is a global youth lifestyle network covering entertainment,
fashion, culture – and doing it all with attitude and irreverence.
Grounded in music, this bilingual network telecasts 33 original
hours weekly (more than MTV3 or Mun2), including miniseries,
reality, comedies, pop news and live concerts. Telehit also airs
top 40 music videos in English and Spanish.
 Currently out-delivering MTV in Mexico
 Robust digital extensions
 Sponsorable special events, including Premios Telehit
Ritmoson Latino
Ritmoson Latino features the most popular dance hits from all
over Latin America, and connects Latino youth to the stars, styles
and subjects most appealing to them. With 18 original shows
weekly and two monthly specials, this is the place where music
fans can hear the biggest hits, watch original series and specials
and enjoy exclusive interviews and behind-the-scenes access to
today‘s mega-stars.
 Robust digital extensions
 Sponsorable special events including award show specials
Bandamax
Bandamax is the#1 destination for audiences seeking authentic
regional Mexican lifestyle and music programming. It goes way
beyond music, to cooking, travel, athletics and culture. Featuring 25
original shows per week including live events, forums, entertainment
news and music videos, Bandamax brings the passions and traditions
of rural Mexico to US Hispanics.
 Regional Mexican is hot: 62% of Latin music sales in the US
 Robust digital extensions
 Sponsorable special events