access for all

ACCESS FOR ALL
The Univision Corporate Social Responsibility Report 2015-2016
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INSIDE
OUR MISSION
Letter from the President & Chief Executive Officer
Univision at a Glance
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THE COMPANY WE KEEP
Making corporate success more accessible
through workforce diversity and development
Quenching a Thirst for Opportunity
Diverse By Design
Accelerating Access to Professional Growth
Employee Impact Groups
Breaking Barriers in 2016
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THE CONTENT WE DELIVER
Providing access to vital news, information and culture all day, every day
Empowering Latinos with News and Information
Celebrating Latino Culture from Sports to Music
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THE COMMUNITY WE SERVE
Developing programs and tools that make progress accessible
Univision Contigo™ Overview
Education
Health
Prosperity
Civic Participation
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30
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64
IN CLOSING
Awards
Partners
Contacts
Initiative Listing
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OUR MISSION
INFORM
EMPOWER
ENTERTAIN
UNIVISION WAS CREATED TO SERVE AMERICA
For more than 50 years, we have been providing life-changing
access to information, insights and support.
And as the Hispanic population grew, so did we. During this time
we have also cultivated deep community relationships based on
trust, service and results. Today we find ourselves at the center
of a new America, energized by the potential that lives within
our country’s most vibrant multicultural populations.
Now more than ever we are proud of how, working with
our partners, we continue to deliver on our responsibility to
the communities we serve. In this, our first-ever Corporate Social
Responsibility report, we invite you to discover the three key areas
of focus for our Company’s CSR efforts – workforce diversity and
development, content, and service to our community. This report
showcases how our corporate values of integrity, collaboration,
innovation, diversity, service and excellence come to life.
RANDY FALCO
PRESIDENT & CHIEF EXECUTIVE OFFICER
UNIVISION COMMUNICATIONS INC.
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THE
COMPANY
WE KEEP
Making corporate success more accessible
through workforce diversity and development
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QUENCHING
A THIRST FOR
OPPORTUNITY
Bursting with talent and ambition, yet traditionally
underrepresented, U.S. Hispanics receive a chance to break into
and build a career in media and technology at Univision
Ten percent of American media executives are Hispanic. Less than
five percent are represented on the board of directors. Given the
cultural impact U.S. Hispanics have on music, movies and TV,
the numbers for Hispanics in media are simply far too low.
As a leading employer of multiculturals with an 82-percent
minority workforce, Univision has historically broken this mold
by giving opportunity where opportunity is due. Bottom line:
If you have smarts, talent and drive, you can call Univision home
— from entry level to executive leadership.
“As a mission-driven company, diversity and inclusion
are the backbone of Univision. We have designed a
robust platform focused on growing and retaining
a diverse workforce at all levels, and are serving
as catalysts for diversity in the industry.”
JESSICA HERRERA-FLANIGAN
EXECUTIVE VICE PRESIDENT
GOVERNMENT RELATIONS & PUBLIC POLICY
UNIVISION COMMUNICATIONS INC.
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Workforce
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DIVERSE BY DESIGN
In a world where most companies are struggling with the challenge
of increasing diversity in the workplace — particularly among senior
management — Univision is significantly ahead of the curve
From our interns to our top executives, talented professionals of every race, religion, age and gender come together every day to uphold
principles we hold dear: authenticity, diversity of thought and individualism. Then, and only then, may we continue to produce the credible
content our audience has come to rely on.
UNIVISION WORKFORCE DIVERSITY BY BAND
HISPANICS IN LEADERSHIP POSITIONS
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Workforce | Diversity
ACCELERATING ACCESS
TO PROFESSIONAL GROWTH
Univision has designed and implemented a myriad of programs to
promote professional development. Many of our team members
started their careers participating in one of our many internship
programs across the country. This diverse group includes some of
the nation’s top students who join us to study various aspects of
the industry and develop skills in their chosen specialty. Meanwhile,
some of Univision’s most dedicated and valuable team members —
Univision's executive assistants — are empowered and encouraged
2015 SUMMER INTERNSHIP METRICS
to work across the organization to promote collaboration and
leadership inside and outside of Univision. From up-and-coming
interns to VPs of every race and gender, promising professionals
at Univision are encouraged to reach their full potential through an
organized leadership development initiative, which has graduated
more than 200 people in four years. We are proud of our legacy in
playing a major role in the professional development of our people.
Employee
Development Tools:
Univision Internship Program
Executive Assistant Development
Leadership Development Program
Finance Rotation
Sales Rotation
General Manager Rotation
Learning Central
Tuition Reimbursement
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EMPLOYEE
IMPACT GROUPS
Founded on the notion that being one’s true self in the
workplace is a right, not a privilege, Univision provides
unique development opportunities for everyone
EMERGE MILLENNIALS
ORGULLO/LGBTA
Through launch events in key markets, we recruited hundreds to
our progressive millennial employee network — a group founded in
the fall of 2015 to deliver strategic thought leadership and a fresh
perspective on work culture to the entire company, through the
voice of our next generation of leaders. In addition, eMERGE looks
beyond Univision’s walls to lend a hand in our local communities,
focusing on volunteering time and expertise to help Hispanic
teens and young adults on their paths to future success.
With active members, Orgullo promotes individual and collective
growth for lesbian, gay, bisexual, and transgender employees —
plus the first-ever guidelines to support those transitioning
gender. In addition to supporting LGBTA employees directly,
the group represents Univision at events such as the NYC Pride
March, promoting advances in equality and understanding within
the Hispanic community at large.
WOMEN’S
DEVELOPMENT PROGRAMS
Univision has developed specifically tailored programs to support women as they rise through the ranks. These reflect the company’s
deeply held conviction that providing meaningful support and networking opportunities for women as they advance through the
organization is crucial to the organization’s success.
2015 EVENTS
First National Women's Academy:
Workshops and Webinars:
WLC Speaker Series:
Winning Ways: How to build your professional
brand and reputation in the workplace
Co-presented by Smith College Executive
Education for Women and WLC
Graduated 40 women from across the company
Bea Perez
Chief Sustainability Officer, Coca-Cola
Anna Maria Chavez
Girl Scouts of the USA, CEO
Cristina Saralegui
Local Miami Chapter
WLC Book Club:
NY Chapter:
“Wild” by Cheryl Strayed
NY Chapter:
“StrengthsFinder” by Tom Rath
Miami Chapter:
“What I Know For Sure,” by Oprah Winfrey
Teaneck Book Club:
“Brag! The Art of Tooting Your Own Horn
Without Blowing It” by Peggy Klaus
WLC Academy Q&A and Guest Speaker Session
Live Q&A session on WLC Academy application,
plus CEO of Bonobos, Francine Della Badia,
shared her story of success and her passion
for women in business
Teaneck WLC Local Networking Lunch Series
Chiqui Cartagena, SVP, Political
and Advocacy Group
Teaneck WLC Local Networking Lunch Series
Frank Lopez-Balboa, CFO
Speak Up or Stay Quiet
With Ismael Cala
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Workforce | Development
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LOOKING AHEAD
BREAKING
BARRIERS IN 2016
Ambitious new programs ensure even more
access to media careers for U.S. Hispanics
MEDIA IN MIDDLE SCHOOLS
Building media labs for early newsroom training, including production and editing
Congressman Jose Serrano, Univision CEO Randy Falco, Bronx Borough President Ruben Diaz, Jr., and NY State Senator Ruben Diaz, Sr., attend the inauguration of the first
Univision Media Center at the New Venture Middle School in the Bronx
FUSION PRODUCTION PROJECTS
Forum for students and emerging talent to create documentaries and short-fiction pieces
Participants in Fusion's Rise Up: Be Heard mentorship program
In partnership with Televisa, Univision is launching a series of
new efforts aimed at increasing the pipeline of Latinos in media
and technology by supporting the education of future media
leaders and professionals.
WRITERS PROGRAMS
Fostering Hispanic writers and highlighting skills and talents in media and tech outlets
INCUBATOR PROGRAMS
Promoting production and writing skills of emerging Latino media makers
DEVELOPMENT FELLOWSHIPS
Mentorship for multicultural and millennial writers across broadcast, film and digital
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Workforce | Development
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THE
CONTENT
WE DELIVER
Providing access to vital news, information and culture
all day, every day
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INFLUENCE
EARNED ONE
STORY AT A TIME
Empowering Latinos with access to news and information
For more than 50 years, Univision News has provided a voice to
communities that deserve to be heard. Over the years, the
journalists of Univision's national and local newscasts have earned
the trust of an entire population by working tirelessly to put both
global and local stories into a cultural context — providing the
relevant, vital information the community needs and cannot find
elsewhere. Univision’s newsgathering teams guide, explain, simplify,
and fight hard to represent and be the voice of the community they
serve. From daily challenges related to the school system to lifelong
concerns like immigration, family, faith, and finances, Univision
does whatever it takes to deliver the news that matters to millions
of people who depend on these reports every single day. This
award-winning team knows that beyond simply reporting the
facts, their community depends on their insights, vigilance and
the power of their news organization to shed light on the issues
that matter most.
“We can’t change the world,
but we can tell stories that
matter... stories that make
a difference.”
MARÍA ELENA SALINAS
ANCHOR, NOTICIAS UNIVISION
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Content | News & Information
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SERVICE-ORIENTED
PROGRAMMING
ENTRE EL ABANDONO
Y EL RECHAZO
“Between Abandonment and Rejection” is a one-hour special,
created by Univision News and led by Univision News anchor
María Elena Salinas, exploring the dramatic exodus of Central
American children to the U.S.. The special has won a Peabody
Award, an Emmy Award for Outstanding Newscast or News
Magazine in Spanish, a Walter Cronkite Award for Achievement
in National Investigative Journalism, and a Gracie Award for
Outstanding Investigative Program or Feature.
IDENTIDAD SIN FRONTERAS
“Crossing Over” is a GLAAD award-winning documentary
produced in collaboration with Pivot that focuses on Immigration
and Identity. The program follows three transgender women
who left Mexico and made new lives in Los Angeles.
AL PUNTO
“To the Point” is Univision’s Sunday morning public affairs
program where Latinos can hear about the political and news
issues of the day that are of particular interest to their community
and the nation.
ESTAMOS CON LOS NIÑOS
“We Are With The Children” gave audiences the opportunity
to support nonprofit organizations providing humanitarian relief
and assistance to children fleeing life-threatening violence
and extreme hardship in Central America. PSAs and special
programming generated more than 91 million impressions and
helped raise more than $1.5 million for children in need from the
generous support of our audience and philanthropic partners..
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Content | News & Information
AQUÍ Y AHORA
Aqui y Ahora is the longest running weekly newsmagazine
on Spanish-Language television that goes beyond the headlines
to tell in-depth, exclusive stories of human drama that are of
special interest to Hispanic viewers, whether about people in
the news, entertainment or sports fields, in a way that reveals
not just the facts, but the emotional side as well.
LA MESA
In the “At The Table” news segment, Los Angeles anchor León
Krauze tells the often-overlooked, real-life stories of ordinary
members of the Latino community. Armed with his camera,
microphone and a simple folding table, the beloved journalist turns
his focus on deeply moving, true-life accounts of the struggles
and triumphs of daily life in Hispanic America.
ESTADO CRÍTICO
“Critical Condition” is a long-form documentary and digital special
focusing on Hispanic access to healthcare. As the nation prepared
for significant changes in healthcare with the full implementation
of the Affordable Care Act (ACA), Univision News explored the
current state of healthcare for Hispanics and the impact of the ACA
in a special program produced by its award-winning Documentary
Unit. The special took viewers on a highly informative journey
to discover why Latinos face so many challenges trying to get
access to insurance and healthcare, and what the ACA means
for the Hispanic population.
ACA TOWN HALLS
Univision organized three one-hour televised Town Hall specials
to explain the Affordable Care Act and its implications to our
audience. Tu Salud y La Nueva Ley featured President Obama in
Washington, D.C., and nonpartisan coverage aimed at informing
the community about the program’s rollout.
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LATINO CULTURE
LIVES HERE
Bomba Estereo and Will Smith perform their single "Fiesta" at the 16th Annual Latin GRAMMY® Awards
Celebrating Latino culture from sports to music
The impact of Latino culture in America began long before a
single word of English was ever uttered in this part of the world.
The Spanish language and Hispanic culture are so deeply
embedded into our country that, at some point, Latino culture
and American culture became hard to distinguish. Nonetheless,
for every crossover act like Ricky Martin and Sofia Vergara, there
are dozens of wildly popular artists that never find their way to
English-language media in the U.S. From music to sports,
Univision plays a major role in supporting these artists and
athletes who elevate the community and its beloved traditions.
Univision’s spectacular music specials regularly outperform their
English-language counterparts in terms of production values,
ratings and social engagement because Hispanic audiences
expect and appreciate quality content from Univision. Meanwhile,
Univision Sports has bet big on fútbol, ensuring that millions upon
millions of American sports fans see their passion come to life on
screens across the country.
+6,000
99
3
HOURS OF SPORTS
CONTENT AIRED
EMMY® AWARDS
EARNED
MAJOR MUSIC
TENTPOLE EVENTS
“As the economic, political and cultural impact
of Hispanic Americans continues to grow, we are
proud to continue to be a beloved and trusted brand
for our community. Our audience not only tunes in
to watch our content, but they invite us into their
homes, their families and their lives.”
JESSICA RODRIGUEZ
EXECUTIVE VICE PRESIDENT
& CHIEF MARKETING OFFICER
UNIVISION COMMUNICATIONS INC.
HE’S BIGGER THAN
TAYLOR SWIFT
Romeo Santos is a frequent guest on Univision’s music specials and talk shows,
but you wouldn't know it if you only consume English-language media.
You might say he’s the biggest megastar that many media companies haven't
discovered. As of Februrary 2016, and according to YouTube’s music insight data,
Romeo Santos ranks No. 1 in total views with over 8 billion. That’s more than
Taylor Swift (6.8 billion), Justin Bieber (5.9 billion),
One Direction (5.1 billion) and Beyoncé (4.6 billion).
THE NEXT BIG THING
IS ALREADY HERE
Soccer in America has taken hold and Univision is the company providing the
content that today’s American sports fan craves. Our Liga MX matches on UDN
out-delivered Major League Baseball on TBS, NBA on NBA TV, NHL on NBCSN.
LOOKING AHEAD
MORE INCLUSIVE THAN EVER
With the growth of Fusion and Flama and the recent acquisitions of The Root and The Onion, Univision is expanding upon its legacy
of reflecting a broad diversity of content. We are investing in delivering even more multicultural content to more people, on more platforms.
It’s a way to ensure America’s diverse population continues to have access to inclusive content that reflects their interests and points of view.
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Content | Culture
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THE
COMMUNITIES
WE SERVE
Developing programs and tools that make progress accessible
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UNIVISION
CONTIGO
MOBILIZING SUPPORT ON A MASSIVE SCALE
As the U.S. population has grown, so has Univision — and after
over 50 years of connecting our audience to their roots through
on-the-ground information and entertainment, we enjoy a
relationship of trust and respect unmatched by any media outlet
in corporate America. With such responsibility on our hands, we
truly had only one option: to continue marching forward, pushing
ourselves and placing focus on responding to the needs of our
audience and their families. Enter Univision Contigo. Created in
partnership with leading experts, organizations and foundations,
Univision Contigo seeks to promote awareness and provide
access to resources in the areas most critical to our community
— Education, Health, Prosperity, and Civic Participation. By guiding
our over 49 million monthly unduplicated media consumers toward
college readiness and completion, improved fitness and well-being,
financial literacy and entrepreneurship, and citizenship and civic
influence, U.S. Hispanics are empowered to take immediate
action to meet the goals they’ve set for themselves.
Our efforts support Latinos as they navigate two cultures,
raise happy and healthy families and explore the opportunities
that help them thrive – and that’s all the reward we could ask for
EDUCATION
HEALTH
PROSPERITY
CIVIC PARTICIPATION
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Univision Contigo
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Univision Contigo | Educación
EDUCATION
FROM PRE-SCHOOL
TO POST-GRAD,
LIFELONG LEARNING
HELPS LATINOS RISE
From early brain development through college readiness,
Univision gives U.S. Hispanics the tools they need to succeed
We understand that children are the key to our future. And as
the largest and fastest-growing minority group in grade school,
it’s not a stretch to say that Hispanic children in particular will hold
much of this responsibility. It’s a tall order, and to ensure they can
all rise to the challenge, it’s vital that we, as adults, consistently
provide the right educational opportunities. At Univision, that starts
with Univision Contigo. As America’s longest-running educational
public service campaign, the Univision Contigo Educación initiative
exists to bring awareness to the importance of education, as well
as put valuable tools and resources into the hands of parents
and children alike.
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THE IMPERATIVE:
HISPANICS AND EDUCATION
BY THE NUMBERS
Univision Contigo | Educación
Built upon the singular relationship we enjoy with Hispanic families,
Univision inspires parents and students to achieve their potential
through a variety of dynamic educational initiatives.
From grassroots to the national stage, multiple elements are
deployed, including workshops, fairs, PSAs, in-show integrations
and informational segments, original programming, and more.
Univision Network talent and spouses support Univision Contigo’s “Pequeños y Valiosos” (Young and Valuable) campaign. From L-R: Tony Dandrades and son, Ana Patricia Gámez and husband,
Alan Tacher and wife, and Adriana Monsalve and daughter.
UNIVISION’S
EDUCATION INITIATIVES
CONTIGO
EDUCACIÓN
SEMANA DE LA EDUCACIÓN
PEQUEÑOS Y VALIOSOS
CLAVE AL ÉXITO
AVANZAMOS CONECTADOS
#QUIEROAPRENDER
BECAS UNIVISION
¡ESTUDIA, HAY DINERO!
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THE UNIVISION RESPONSE:
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A LIFETIME OF LEARNING, MADE POSSIBLE IN SEVEN DAYS
SEMANA DE LA EDUCACIÓN
With the help of educators, key civic and community members,
and our more than 3,800 employees at Univision, Education Week
is taking strides towards our vision: enabling Latinos to achieve
their educational ambitions
It all started with one week in 2011. One week in which, at the
prompting of Univision and its multiplatform national reach,
thousands of Hispanic families around the United States had a
crucial priority on their minds: education. Since then, Education
Week has become an award-winning annual mainstay, inspiring
several initiatives with the same objective. Our fifth installation,
Education Week 2015, brought education events to high schools
Workshops for parents in Chicago
and universities in seven U.S. cities with significant Hispanic
populations. From town halls and education workshops to phone
banks and college fairs, thousands of families had the opportunity
to ask questions and learn from some of the nation’s top educators,
experts and celebrities. Meanwhile, countless stories and segments
were featured across Univision’s news and entertainment networks
and local programs.
Book distribution during Education Week in Los Angeles
An education-themed televised town hall event
“We know that access to quality education is
paramount to success. We are committed to
taking that message to millions of Hispanic
households by leveraging the depth and reach
of the Univision media portfolio.”
IVELISSE ESTRADA
SENIOR VICE PRESIDENT
COMMUNITY EMPOWERMENT
UNIVISION COMMUNICATIONS INC.
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LOCAL STATIONS
hosted phone banks to answer
questions on education
40K
+
ATTENDEES PARTICIPATED
at Univision education fairs nationwide
7
U.S. CITIES
benefited from free education fairs
LOCAL EDUCATION FAIRS
In multiple markets across the country, education-themed grassroots events provide
critical information and resources for a broad cross section of the community. These
large-scale fairs, often drawing more than 20,000 attendees, help multiple
generations of the community navigate the educational system by connecting
families with more than 100 nonprofit organizations focused on everything from
pre-K to graduate studies. Each year, more than 50,000 books are gifted to local
children with the support of donors like the Mexican Consulate in Los Angeles and
the Molina Foundation.
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Univision Contigo | Educación
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ENCOURAGING EARLY BRAIN DEVELOPMENT
THROUGH SIMPLE INTERACTIONS
PEQUEÑOS Y VALIOSOS
Young and Valuable campaign proves
15 minutes a day is a beautiful start
Univision’s Roberto Llamas, Too Small to Fail Leadership councilmember Cindy McCain and Univision News anchor Enique Acevedo read to a group of children
at the Chicanos Por La Causa Community Center in Arizona
Who doesn’t enjoy the pleasures of interacting with their children
— particularly after learning it supports brain development? Once
we heard of a recent study in which 15 minutes of uninterrupted
talking, reading, counting, or singing a day helps young children
develop quicker and be better prepared for school, we knew we
had to share it with the world. In partnership with Too Small to Fail
and the Bezos Family Foundation, Univision’s month-long Pequeños
y Valiosos multiplatform campaign mobilized thousands of
Hispanic parents and grandparents to pledge at least 15 of these
valuable minutes to their children every day. We also provided
positive messages to boost early brain development for 150,000
Hispanic families with children under age five. Through online
and text-messaging platforms, materials, and tools, these
messages spark brain-building moments in everyday routines,
including interactions that improve early language, literacy,
numeracy and social-emotional development.
Univision Contigo | Educación
A DIGITAL GUIDE FOR PARENTS PACKED WITH TOOLS
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CLAVE AL ÉXITO
With a wealth of educational information at their fingertips, parents
of students in pre-K through high school now hold the Key to Success
Screenshot from the grade-by-grade parents' guide
Many parents rely on teachers to understand their children’s
progress in school — but for those who speak Spanish exclusively,
that may not be an option. That’s why Univision, with the support
of the Bill & Melinda Gates Foundation, developed Clave al Éxito, an
innovative website that offers Spanish-speaking family members a
grade-by-grade guide on what to expect for their child’s education.
With tools and resources to support every stage of learning, parents
are empowered to track their children’s progress and even
communicate with English-speaking teachers through a unique
letter-generating tool. Additionally, Clave al Éxito offers specific
resources for parents of children who are learning English or have
disabilities. With this key to success, U.S. Spanish-speaking families
are better prepared to help their children reach college — and beyond.
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CLOSING THE HOMEWORK GAP
AVANZAMOS CONECTADOS
Connected, We Advance:
Homework-connectivity awareness campaign
Much of the homework assigned in today’s
schools relies on access to the Internet —
but for many Hispanic families in the U.S.,
the cost is too high for a home connection.
To bring awareness of programs that offer
broadband Internet plans and computers
at low prices for low-income families,
Univision created Avanzamos Conectados.
With just a text message or a quick online
search, families can now harness the
educational benefits of the Internet without
breaking the budget. The program was
created in partnership with Common Sense
Media and powered by EveryoneOn.
EMPOWERING STUDENT VOICES
#QUIEROAPRENDER
The #IWantToLearn student movement
Increasingly, U.S. Hispanic students
are asking for more: more access, more
opportunities, more results. To help these
students overcome school and community
challenges and realize these dreams,
Univision in partnership with XQ Institute
created #QuieroAprender — a movement
that is uniting the voices of thousands
of students who want to learn and
succeed. In nationwide rallies led by
Emmy Award–winning Despierta América
cohost Satcha Pretto, students discussed
educational experiences, aspirations and
ways to advocate for a better outcome.
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Univision Contigo | Educación
Univision’s Satcha Pretto with students from Glendale High School in Glendale, Arizona during the #QuieroAprender Tour
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HELPING OUR YOUNG AND BRIGHTEST PAY FOR COLLEGE
BECAS UNIVISION
Univision’s scholarship program
143
SCHOLARSHIPS
AWARDED
$1.2
MILLION IN
SCHOLARSHIP FUNDS
Jorge Ramos presents two academic scholarships at Premios Juventud
For many Hispanic high school seniors, a good GPA doesn’t always
equate to attending college. At Univision, we thought it was time
to change that. Since 2012, our Becas Univision initiative has
awarded more than $1.2 million and 85 scholarships to deserving
students around the nation — and we’re not stopping there.
Each year, Univision and our partner, the Hispanic Scholarship
Fund (HSF), reward students of Hispanic origin who demonstrate
outstanding academic achievements, extracurricular activities
and the ability to overcome obstacles. In addition, we have
provided annual scholarships to Hispanic students since 2004
as a part of Premios Juventud, the popular award show honoring
Spanish-language pop culture. And as a founding member of the
PRSA Foundation's PRIME program, we support efforts to attract
minorities to thriving careers in media and entertainment.
"I want to do something
meaningful for the world."
GLORIA CASTAÑEDA
UNIVISION SCHOLARSHIP RECIPIENT
CURRENTLY ATTENDING YALE UNIVERSITY
Univision Contigo | Educación
¡ESTUDIA, HAY DINERO!
There’s Money to Study! awareness campaign for student aid
Much of the $150 billion available in federal student aid goes
unclaimed every year. While college enrollment among U.S.
Hispanics is steadily improving, the high costs of higher education
prevent many students from even trying. To teach these students
how they can afford to learn, Univision launched There’s Money to
Study!, a month-long campaign in which Univision’s broadcast and
cable networks, local TV and radio, and digital and social platforms
promoted the Free Application for Federal Student Aid (FAFSA).
Through an exclusive interview with First Lady Michelle Obama and
Education Secretary Arne Duncan, a comprehensive informational
website, workshops and phone banks in 11 key Hispanic markets, as
well as a convenient text-message hotline, we reached and directly
helped students and their families successfully complete the FAFSA
— leading to grants, student loans and work study programs.
In addition, we partnered with the Get Schooled Foundation to
award $1,000 scholarships to 10 lucky winners of our social media
sweepstakes, in which students helped raise awareness by tweeting
with the hashtag #FAFSA.
JUNIOR ACHIEVEMENT
Our commitment to Junior Achievement runs the gamut from educational events held at Univision offices to direct donations and
employee-organized fundraising. During Univision Job Shadow Days, dozens of students visit with executives for four hours where they
learn about the business and receive information regarding internship opportunities at the company. Throughout the year, we sponsored
fundraising efforts including golf tournaments, dinners and even a Bowl-a-Thon, where employees raised more than $90,000 to support
financial literacy programs for K-12 students.
BALLET HISPÁNICO
Univision is a key partner of Ballet Hispánico, the nation’s leading
Latino dance organization since 1970. We help the organization
bring its local and national performances to as large an audience
as possible, thus sharing the beauty of the arts and Latino culture
with all communities. Ballet Hispánico’s repertory features
choreographers that represent a multitude of nationalities and
its En Familia series offers a 90-minute journey through Latin
American dance and culture curated specifically for children
and families at an affordable price point. The partnership includes
media appearances, promos and the inclusion of Univision talent
as event co-hosts.
FRIDA KAHLO AT THE NEW YORK BOTANICAL GARDENS
When one of Latino culture's most revered artists was celebrated at The New York Botanical Gardens this past year, Univision was there to
support the effort. Fourteen original Kahlo works were presented along with a stunning recreation of Kahlo’s famed garden and studio at
the Casa Azul, her lifelong home in Mexico City. More than 525,000 visitors made it the highest attended exhibition in the Garden’s history
and more than 35,000 school children participated in related educational programs.
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HELPING QUALIFIED STUDENTS ACCESS BILLIONS IN AID
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Univision Contigo | Health
HEALTH
OPENING
THE DOORS
TO HEALTH
AND WELLNESS
To help U.S. Hispanics truly live their best lives, Univision raises
awareness and organizes the community around a variety of
wellness initiatives, with a special focus on children in need
To close the gap between a healthy, full-functioning society and
a low quality of life, direct access to healthcare is key. Beginning
in 2013, Univision has sought to help U.S. Hispanics understand
how to achieve this, and improve the health of their families
through several major multiplatform initiatives. Tools such as
our comprehensive website Univision Salud, allow U.S. Hispanics
to enjoy reliable, up-to-date medical information and resources
the moment they need them. Together with our commitment to
nutrition and health screenings, our audience is successfully taking
control of their own health and that of their families.
43
THE IMPERATIVE:
HISPANICS AND HEALTH
BY THE NUMBERS
Univision Contigo | Health
A multitude of health and wellness initiatives have been developed
by Univision to ensure that its communities have the information
(and motivation) to live long, thriving lives. Whether it’s a daily
challenge to improve nutrition and encourage exercise or a yearly
fundraising push for those who need help the most, the media
brands of Univision serve as a catalyst for a variety of programs
that bring real change to the well-being of an entire population.
UNIVISION’S
HEALTH INITIATIVES
CONTIGO
SALUD
SEMANA DE LA SALUD
CAMINO A LA SALUD
RETO 28
¿CUÁL ES TU NÚMERO?
CAMBIA TU NÚMERO
TELETÓNUSA
UNIVISION FARMACIA
PROMESA Y ESPERANZA®
44
THE UNIVISION RESPONSE:
45
A CROSS-COMPANY INITIATIVE TO RAISE AWARENESS
AND HELP LATINOS LIVE HEALTHIER LIVES
SEMANA DE LA SALUD
Health Week brings medical expertise and wellness information
to millions of Hispanics on air, online and on-the-ground
from coast to coast.
No one likes to feel unhealthy, but not everyone has the tools
to make a change. Health Week brings this knowledge to the
forefront of the Hispanic community. In partnership with the
California Endowment, Ford Foundation, and Scan Foundation
Univision’s third annual Health Week reached millions of viewers
with first-hand health and wellness information via TV, radio and
digital media. Through Camino a la Salud (The Road to Health),
a week-long health tour that visited 12 cities we reached more
than 32,000 people, providing 10,000 with free health screenings.
These local events offered free screenings, fitness activities, and
nutritional cooking demonstrations. Some also educated women
on the Affordable Care Act, STD and pregnancy prevention,
support for young mothers, and insurance options for
undocumented women.
“Part of the American dream is having a healthy
life and family. We will do everything we can to
inform and empower Hispanic America with tools,
programs, events and products that address their
specific health and wellness needs so that they
can achieve that dream.”
ROBERTO RUIZ
EXECUIVE VICE PRESIDENT
STRATEGY & INSIGHTS
UNIVISION COMMUNICATIONS INC.
Univision Contigo | Health
46
CAMINO A LA SALUD
Road to Health local fairs
32
HEALTH SEGMENTS
aired across ten Univision television shows
10K
32K
12
FREE HEALTH SCREENINGS
ATTENDEES
MARKETS VISITED
IN EIGHT DAYS
47
A WELLNESS CHALLENGE THAT BECAME A COMMUNITY
¿CUÁL ES TU
NÚMERO?
Through a series of basic lifestyle
questions, our “What’s Your Number?”
interactive tool helped users identify
body mass index, health welfare
parameters and simple, concrete
tips for improvement.
Despierta America's Ximena Cordoba on the set of a Reto28 public service announcement
RETO28
Challenge 28: Our 28-day nutritional
diet plan and fitness challenge
As a part of Health Week, Univision
launched an interactive challenge called
Reto28 to bolster the health and wellness
of the Hispanic community. Developed
by Dr. Juan Rivera, nutritionist Sabrina
Hernandez Cano and Latin chef Doreen
Colondres, the challenge centered on a
digital tool that provided a free 28-day diet
and exercise plan. Extensive media support
from Univision News, Univision Contigo
and social media encouraged 342,000
people nationwide to register for the
challenge in June 2015. Additionally,
Dr. Rivera, Johns Hopkins University and
the American Heart Association are
measuring the program’s results and
identifying trends to determine the best
way to serve the health information needs
of Hispanics — particularly those without
regular access to a medical professional.
CAMBIA TU
NÚMERO
Our “Change Your Number”
28-day tool challenged our audience
to determine their health score, then
take steps to help improve it through
tailored advice on diet, exercise
and stress control.
48
Univision Contigo | Health
Chef Doreen Colondres created a 28 day menu to accompany the Reto28 wellness program
49
A HOMEGROWN PROJECT TO IMPROVE
THE QUALITY OF LIFE FOR CHILDREN IN OUR COMMUNITIES
TELETÓN USA
The coast-to-coast broadcast telethon
extravaganza that built a rehab center
for kids in need
Univision broadcasted our fourth and largest TeletónUSA event live from Los
Angeles. After thirty hours on the air, viewers had donated $15.7 million toward
a second Children’s Rehabilitation Institute of TeletónUSA (CRIT USA), which
aids neurological and musculoskeletal disorders. Featuring a pantheon of
Hispanic stars and live cut-ins from around the continent, TelétonUSA kept
audiences captivated. And with the heartwarming stories of families’ journeys
to receive treatment at the first CRIT USA in San Antonio, Texas, viewers took to
social media to share their own photos and experiences using
#MomentoDeActuar.
Singer Luis Coronel visits with the children receiving treatment at
CRIT USA in San Antonio, Texas
15.7
MILLION DOLLARS
RAISED IN 2015
320K
DONORS FROM
ALL 50 STATES
TeletonUSA’s CRITUSA is located in San Antonio, Texas. The 45,000 square foot facility is the first of its kind in the U.S.
A NEW STATE-OF-THE-ART
CHILDREN’S REHABILITATION
INSTITUTE PROVIDES LIFE-CHANGING
HELP FOR KIDS AND THEIR FAMILIES.
THE CENTER IS PRINCIPALLY FUNDED
WITH VIEWER DONATIONS RAISED
DURING THE YEARLY TELETHON THAT
AIRS EXCLUSIVELY ON UNIVISION.
30
HOURS
OF LIVE TV
9.3
MILLION
VIEWERS
110
ARTISTS AND
CELEBRITIES
50
Univision Contigo | Health
RADIO STATIONS COME TO THE AID OF KIDS AND FAMILIES
51
PROMESA Y ESPERANZA
Univision and St. Jude Children’s Research Hospital’s
Promise and Hope radio fundraiser
Last February, millions of listeners in 17
cities across the United States tuned in to
Univision Radio for Promesa y Esperanza,
our annual Radiothon for St. Jude Children’s
Research Hospital. Over more than 30
hours, popular Univision on-air personalities
and Spanish-language artists spoke with
fans about the hospital’s devotion to
treating and defeating life-threatening
childhood diseases, including cancer.
Ultimately, we raised $3.5 million for the
cause. By simply pledging to donate $20
a month, listeners earned their titles as
Ángeles de Esperanza (Angels of Hope),
as well as the gratification that their
contributions ensure no St. Jude patient
ever has to pay for treatment, travel,
housing or food. Fans also joined in on
Facebook and Twitter using the hashtag
#StJudeUnivision.
$52
30
17
MILLION RAISED
SINCE 2006
HOURS OF NON-STOP
RADIO PROGRAMMING IN 2015
RADIO MARKETS
PARTICIPATED
Staffers at KQ105 in Puerto Rico
man the telephones at the radiothon
Univision’s CEO Randy Falco
visits with a new friend at St. Jude
The team from Uforia radio’s Amor
107.5 FM in Miami presents a big check
for more than $600,000
Univision Contigo | Health
AN INNOVATIVE, EASY WAY
TO LOWER MEDICATION COSTS
52
UNIVISION FARMACIA
Free prescription discount savings card
$48
MILLION SAVED
SINCE 2013
2.2
MILLION INDIVIDUALS
BENEFITED
To help U.S. Hispanic families stay healthy
despite rapidly rising medication costs,
Univision and Envision RxOptions developed
Univision Farmacia, a program providing
discounts of up to 85 percent on prescription
drugs. Completely free and available
without health insurance or identification,
Univision Farmacia’s mobile app
makes saving on-the-go even easier
Unvision Farmacia is accepted at thousands
of pharmacies across the U.S., including
Rite Aid, Walgreens and CVS. Since its
introduction two years ago, one million
families and two million individuals have
benefited from approximately $48 million
in savings.
The program is promoted at local
family and community events
55K
+
PHARMACIES
ACCEPT THE CARD
On-air campaigns help
promote the free savings card
54
Univision Contigo | Prosperity
PROSPERITY
THE AMERICAN
DREAM HABLA
˜
ESPANOL
Why do we empower U.S. Hispanics to improve
their financial knowledge? So they, in turn, improve America
At Univision, we recognized how much our Hispanic community
could benefit from the chance to understand the complicated inner
workings of personal finances and professional entrepreneurship
— so we teamed up with the U.S. Small Business Administration
to lay the groundwork for U.S. Hispanic financial success. Our
Prosperity initiative promotes financial literacy, building assets,
and celebrating and advancing our inherent entrepreneurial spirit.
Through a series of informative events, families across the country
learned to set goals, manage finances, rely less on loans, save
money, protect themselves from debt, and understand helpful
services from financial institutions. They’re on their way to
achieving the dreams they came here for — one step at a time.
55
THE IMPERATIVE:
HISPANICS AND PROSPERITY
BY THE NUMBERS
Univision Contigo | Prosperity
Univision has created and implemented a broad range of initiatives
that uniquely serve the desire of Latinos to contribute to their
personal prosperity and, in turn, to the collective prosperity
of America. Univision’s media muscle and deep connections into
small business communities across the USA come together to
encourage networking, financial literacy, access to credit and
entrepreneurship.
UNIVISION’S
PROSPERITY INITIATIVES
CONTIGO
PROSPERIDAD
PEQUEÑOS NEGOCIOS.
GRANDES IDEAS.
VÉNDEME TU SUEÑO
SMALL BUSINESS BOOTCAMPS
TARJETA DE CREDITO UNIVISION
UNIVISION TARJETA
FERIAS FINANCIERAS
56
THE UNIVISION RESPONSE:
57
HELPING LATINO ENTREPRENEURS CONNECT
WITH CONSUMERS, CREDIT AND EACH OTHER
PEQUEÑOS NEGOCIOS,
GRANDES IDEAS.
Small Businesses, Big Ideas. town halls
Univision 45 Anchor Raúl Peimbert hosts a town hall in Houston
With the mission of supporting Hispanic
small business owners on their path to
success, we teamed up with JPMorgan
Chase to help more than 40,000 U.S.
Hispanics become entrepreneurs through
town halls and prosperity fairs in 11 cities.
Moderated by Univision personalities
and attended by CEOs and even senators,
each town hall featured an expert panel,
real-life stories from local entrepreneurs,
a discussion on available financial options
and resources, and an audience Q&A.
58
Univision Contigo | Prosperity
Participant come together for a Univision Contigo Prosperity event held in Los Angeles
“Latinos today are a powerful and growing force
in America’s economic life and their prosperity is
critical to the growth of this country. Univision is
committed to improving the financial knowledge
and skills of Hispanics, both on a personal level and
for the growing number of Hispanic entrepreneurs.”
FRANK LOPEZ-BALBOA
EXECUTIVE VICE PRESIDENT
& CHIEF FINANCIAL OFFICER
UNIVISION COMMUNICATIONS INC.
59
PROMOTING ORIGINAL IDEAS AND STARTUP
VENTURES FROM HISPANIC ENTREPRENEURS
VÉNDEME TU SUEÑO
Pitch Me Your Dream Hispanic entrepreneurship campaign
113
U.S. Hispanics are bursting with ideas
— so we provided a chance to pitch them.
Univision Arizona and SEED SPOT created
Véndeme Tu Sueño: a competition of
original ideas. As seen in our webisodes,
20 contestants underwent intensive
training and mentoring to advance ideas
into businesses. Afterward, three finalists
received scholarships of $3,500; 250 hours of
education, networking, and support in law,
finances, design, Web and investments;
and the chance to realize their dream.
ENTREPRENEURS
ENTERED THE COMPETITION
VÉNDEME TU SUEÑO WINNER:
LUCY’S GARAGE
As the winner of Véndeme tu Sueño, Israel Medellin, was awarded $30,000 in media support
from Univision Arizona and a $2,500 cash prize from SEED SPOT. Medellin’s business idea,
Lucysgarage.com, connects car owners with with local, experienced, off-duty or
independent mechanics in a safe, secure, online platform. The overall goal of Lucysgarage.
com is to keep the money local and build a trusted network of professional mechanics,
providing them with a steady stream of business opportunities.
“I am extremely grateful for what
Univision Arizona and Seed Spot
have done for me. Véndeme tu
Sueño has been a blessing for me.”
ISRAEL MEDELLIN
Univision Contigo | Prosperity
60
BASIC TRAINING FOR MOM-AND-POP BUSINESSES
6K
BUSINESS OWNERS
COMPLETED THE
PROGRAM
SMALL BUSINESS
BOOT CAMPS
From Los Angeles to Miami, we partnered
with successful local entrepreneurs for
one important goal: to help aspiring and
new small business owners reduce the
chance their business will fail. With 3,000
participants nationwide, each session
served to increase readiness and chances
of success with advice on creating sound
business plans, raising startup funding,
managing budget, and handling taxes
and liability.
61
PROVIDING LOW-COST, SAFE AND EASY
ALTERNATIVES FOR LATINOS TO MANAGE THEIR MONEY
TARJETA DE CREDITO UNIVISION
Univision’s safe, simple post-paid credit card
Featuring the first-ever Hispanic
loyalty and rewards program
and the industry's most robust
bilingual customer support, this
post-paid card enables
Hispanics to build credit.
UNIVISION TARJETA
Univision’s pre-paid credit card with valuable benefits
Univision’s pre-paid card
is the largest Hispanic GPR
card program in the country.
It was built from the ground up
to serve the unbanked and
underbanked Hispanic
population. The card can be
obtained via online, phone,
or in over 7,000 grocery stores
throughout the country
including Safeway, Kroger
and Winn-Dixie. Among other
features, there are no overdraft
fees or debt/interest charges
to account holders.
Univision Contigo | Prosperity
BRINGING VITAL FINANCIAL INFORMATION
TO COMMUNITIES ACROSS AMERICA
62
FERIAS FINANCIERAS
Univision’s Prosperity Fairs provide information directly to members
of the community looking for guidance on money matters
Univision’s free prosperity fairs served
aspiring entrepreneurs with 30 workshops
on topics such as small business financing,
college financing, scholarship programs,
veteran transition resources, and
immigration consultant fraud. In cities
across the country, Univision’s Prosperity
Fairs provided attendees with actionable
advice to improve their personal finances.
From building strong credit scores and
effectively managing debt to financing
college education and saving for
retirement, the workshops and experts
available at the Univision Contigo Prosperity
Fairs delivered valuable guidance to the
thousands of Hispanic families who
attended, better preparing them to
responsibly manage their finances.
60K
PEOPLE ATTENDED PROSPERITY
FAIRS AND TOWN HALLS
13
PROSPERITY FAIRS HELD
ACROSS MAJOR MARKETS
64
Univision Contigo | Civic Participation
CIVIC
PARTICIPATION
THE NEWEST
AMERICANS
As the 2016 elections approach, Univision takes strides
to ensure Hispanic voices have access to the information
they need to be heard in the electoral process
Civic participation is more than simply casting an opinion — it’s
enacting change. To ensure that as Hispanics grow in number,
their influence also increases at local and national levels, we created
our Civic Participation platform. Deployed across our TV, radio,
digital and local media, we aim to give Hispanics greater influence
in the political process by growing citizenship and encouraging
eligible voters to share their stance on complex, key issues such as
education, health and the economy. Through a series of proactive
nonpartisan initiatives, we've not only helped eligible Latino
residents become citizens and voters - we've helped them play
an integral role in the U.S. democracy.
65
THE IMPERATIVE:
HISPANICS AND CIVIC
PARTICIPATION BY THE NUMBERS
Univision Contigo | Civic Participation
Multiple programs have been created and supported by Univision
to encourage a better understanding of, and more participation in,
civic life in America. From simple online tools that are provided
in-language and in-culture to hotlines that potential voters can use
to get the answers they need, Univision is online and on-the-ground.
The aim across all of these nonpartisan initiatives is to raise
awareness and drive more members of the community to feel
welcomed and inspired to participate in our country’s civic process.
UNIVISION’S CIVIC
PARTICIPATION INITIATIVES
CONTIGO
PARTICIPACIÓN
HAZTE CIUDADANO
NALEO HOTLINE
ONLINE VOTING REGISTRATION
VOTE FOR YOUR AMERICA
66
THE UNIVISION RESPONSE:
67
HELPING ELIGIBLE RESIDENTS NAVIGATE THE
OFTEN-CONFUSING PROCESS OF BECOMING A U.S. CITIZEN
¡HAZTE CUIDADANO!
Become a Citizen! Citizenship Campaign
For those seeking the American dream, not much stands in their
way — but the path to citizenship is tough without guidance.
To help eligible Hispanic residents realize their full potential in their
adopted country, Univision presented ¡Hazte Cuidadano!, a
comprehensive campaign providing valuable information and
resources across Univision media. From financial assistance for
application fees to navigating the application and identifying
fraudulent sources, our campaign walked our audience through the
process, step by step. Online videos and a toll-free hotline also
offered assistance for immigration services and benefits.
NALEO HOTLINE
Through a series of public service announcements across our TV,
radio and network programs, Univision and the California-based
National Assoc. of Elected & Appointed Officials Educational
Fund effectively promoted the opportunities and obligations of
U.S. citizens — as well as a toll-free hotline (888-839-8682) to learn
how to become one. Within a month, our NALEO Hotline received
23,583 calls for guidance in this important process.
17
3.2K
1.2K
WORKSHOPS
CONDUCTED
PEOPLE
ATTENDED
N-400 FORMS
COMPLETED
14
23.5K
69%
PHONE BANKS HOSTED
IN NINE MARKETS
CALLS
ANSWERED
OF NALEO HOTLINE CALLS
WERE REFERRED BY UNIVISION
DRIVING PARTICIPATION IN THE ELECTORAL PROCESS
ONLINE VOTING REGISTRATION
Custom digital tool helps voters register online
To help the U.S. Hispanic community take part in the importance
of choosing their local, state and national leadership, Univision
Contigo created an easy-to-use, nonpartisan interactive online
feature. After watching a brief video with simple instructions,
users were able to fill out a voter registration form within the
webpage, print it out and send it in.
68
Univision Contigo | Civic Participation
69
A LANDMARK YEAR FOR THE LATINO VOTE
VOTE FOR YOUR AMERICA
Groundbreaking 2016 voter engagement campaign
Throughout 2016, the campaign will deliver on Univision’s mission like never before with a nonpartisan movement aimed to mobilize
multiculturals, millennials and the 27 million eligible Hispanic voters in this year’s elections. Media assets across our broadcast, digital
and community empowerment platforms, including Univision Network, UniMás, Galavisión, Univision Deportes, Univision Local Media,
Univision Digital, Flama and The Root, will provide culturally relevant voter resources. In addition, FUSION and El Rey Network, will be
engaged to further broaden the reach of initiatives among multicultural and millennial voters.
BILINGUAL TEXT
MESSAGING TOOL
Users can text VOTE (or VOTA for Spanish) to 21333 to gain access
to nonpartisan informative videos and tips on how to participate
in the electoral process. The platform allows the delivery of
timely election reminders, voter registration tools, and
personalized answers to specific questions on the voting process
provided by the NALEO Educational Fund. The program also
features tips on the naturalization process for those
eligible to become U.S. citizens
DIGITAL ELECTION GUIDE
A comprehensive nonpartisan election resource for multicultural
and millennial voters is available at YourAmerica.com. For the
first time in our nation’s history, this mobile-first website delivers
a complete toolkit in both English and Spanish that helps
prospective voters to register, apply for an absentee ballot, find
their nearest polling location and learn about their rights as voters.
In time for the general election, the guide will also feature
nonpartisan details on candidates’ stances on issues important to
Hispanic, millennial and multicultural voters.
MULTIPLATFORM PSAS
Powerful national PSAs air across Univision networks
as well as on local television and radio stations across the country.
The PSAs celebrate the diversity of the U.S. Hispanic community
and encourage eligible Hispanics to build a better future and
‘Vote for Your America.'
70
Univision Contigo | Civic Participation
PLUS...
VOTER REGISTRATION DRIVES
CITIZENSHIP WORKSHOPS
TOWN HALL MEETINGS
COUNTDOWNS TO THE PRIMARIES ON-AIR
SOCIAL MEDIA INFLUENCER OUTREACH
COMMUNITY CALL CENTERS
71
GRACIAS
The work featured in this report involved many amazing individuals and organizations. We are extremely thankful for those who transform
the power of Univision into initiatives that come to life and make a difference. From a dedicated Univision employee or a neighborhood
grassroots organization – to some of the biggest philanthropic groups in the country – together we help ensure access for all.
SELECT PARTNERS
SELECT AWARDS
CONTACT
605 3rd Ave. 12th Floor
New York, NY, 10158
Phone: (212) 455-5200
UNIVISION CORPORATE SOCIAL RESPONSIBILITY
NAME
THEME
LOCAL
NATIONAL ON-AIR
DIGITAL
EVENT
PAGE NO.
Diversity
Workforce
Employee Development Tools
Workforce
12
Employee Impact Groups
Workforce
13
eMERGE Millenials
Workforce
13
Orgullo / LGBTA
Workforce
13
Women’s Leadership Council
Workforce
14
Access to Media Careers
Workforce
15
News and Information
Content
19
Entre El Abandono y El Rechazo
Content
21
Identidad Sin Fronteras
Content
21
Al Punto
Content
21
Estamos Con Los Niños
Content
21
Cita Con Tu Salud
Content
22
La Mesa
Content
22
Estado Crítico
Content
22
ACA Town Halls
Content
22
Sports and Music
Content
23
2016 Multicultural Initiatives
Content
24
11
Semana De La Educación
Education
33
Pequeños y Valiosos
Education
35
Clave Al Éxito
Education
36
Avanzamos Conectados
Education
37
#QuieroAprender
Education
37
Becas Univision
Education
39
¡Estudia, Hay Dinero!
Education
40
Semana De La Salud
Health
45
Camino A La Salud Local Fairs
Health
46
Reto 28
Health
47
¿Cuál Es Tu Número?
Health
47
Cambia Tu Número
Health
47
Teletón USA
Health
49
Promesa y Esperanza®
Health
51
Univision Farmacia
Health
52
Pequeños Negocios. Grandes Ideas.
Prosperity
57
Véndeme Tu Sueño
Prosperity
59
Small Business Bootcamps
Prosperity
60
Tarjeta De Credito Univision
Prosperity
61
Univision Tarjeta
Prosperity
61
Ferias Financieras
Prosperity
62
Hazte Ciudadano
Participation
67
NALEO Hotline
Participation
67
Online Voting Registration
Participation
68
Vote For Your America
Participation
69
72
INITIATIVE LISTING
SOURCING
Page 11, Univision Workforce Diversity by Band (Univision Internal
Data) Hispanics in Leadership Positions Page 12, 2015 Summer
Internship Metrics (Univision Internal Data) Page 23, Univision’s
spectacular music specials regularly outperform their English-language counterparts in terms of production values and ratings,
because Hispanic audiences expect and appreciate quality
content from Univision. [2014 Latin GRAMMY Awards Ratings:
Nielsen, NPM, Thursday (11/20/2014) 8:18pm-11:17pm, Univision’s
15th Annual “Latin Grammy Awards” telecast based on NPM
Fast National Ratings and English-language broadcast networks
based on NPM Fast Affiliate Ratings. Reach based on NPM Fast
Cume, Persons 2+, 6+ minute qualified audience (short term
and long term visitors included). English-language award shows
based on NPM-H, “American Music Awards” (11/24/2013), “Billboard Music Awards” (05/18/2014) and “Country Music Awards”
(11/05/2014), Live+SD.] Page 24, He’s Bigger than Taylor Swift
(“Romeo Santos Towers Over Taylor Swift, Beyoncé & Other Mainstream Stars in YouTube Total Views” Billboard Magazine, 7/1/15
and YouTube Music Insights, February 2016) The Next Big Thing is
Already Here Nielsen, NPM, L+SD data, NHL 14-15 regular season
on NBCSN, NBA 14-15 regular season on NBA TV, Liga MX 2015
Apertura season on UDN, 2015 MLB regular season on TBS. Page
31, The Imperative: Hispanics and Education by the Numbers –
16.5% of students enrolled in college in 2013 were Hispanic. 23.5%
of students in elementary and high school in 2013 were Hispanic
(U.S. Census - School Enrollment Data Current Population Survey:
October 2013, Table1) Hispanic public school enrollment – Los Angeles [California Dept. of Education, California Basic Educational
Data System (CBEDS); National Center for Education Statistics,
Digest of Education Statistics (May 2015)] Houston ("Facts and
Figures." Houston Independent School District) Chicago (Chicago
Public Schools – Stats and Facts 2015) College enrollment /
Attainment of a 4-year degree (Pew Research Center & U.S.
Census) Page 40, Frida Kahlo exhibit attendance numbers (New
York Botanical Garden Exhibit Highlights Report, 2015) Page 43,
The Imperative: Hispanics and Hispanics and Health by the Numbers – 80% of Hispanics are now covered with health insurance,
quickly catching up with non-Hispanic insured coverage rate of
92%, One third of remaining uninsured population is Hispanic.
(US Census 2015 Current Population Survey Annual Social and
Economic Supplement) 51% of Hispanic population and 27%
of Non-Hispanic populations consider preventative tests and
treatments extremely important to their personal health. (2013
Univision Affordable Care Act Study conducted with Phoenix
Marketing International) Page 55, The Imperative: Hispanics and
Prosperity by the Numbers – Hispanic share of U.S. employment
growth (Wall Street Journal / IHS tabulations of Current Population Survey public-use microdata files) Hispanics 2X more likely to
start a small business than Non-Hispanics / Hispanic businesses
contribute nearly $500B in revenue to the national economy
(2014 Geoscape Study on Hispanic Business & Entrepreneurs)
Page 65, The Imperative: Hispanics and Civic Participation by the
Numbers – 16.7 Million Hispanics voters by 2016 (Federal Election
Commission, projected based on past growth) Every 30 seconds
a U.S. Hispanic turns 18 and becomes eligible to vote (Pew
Research Center) 82% of registered Hispanic voters went to the
polls in 2012 / 57% of Hispanic registered voters are persuadable.
(Destino 2016 The Latino Vote, a Univision Noticias Poll conducted
by Bendixen @ Amandi International and The Tarrance Group)
71% of persuadable Hispanic voters use Spanish as their primary
language.