Univision Radio NEW - as of 6 10 11 (full version).pptx
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Univision Radio NEW - as of 6 10 11 (full version).pptx
Univision Radio 2011 Connecting Hispanic Consumers with Your Brand PDF created with pdfFactory trial version www.pdffactory.com Why Radio? PDF created with pdfFactory trial version www.pdffactory.com Radio is Tactical, Mobile and a Great Promotional Medium Tactical Targeted Radio offers a ways to pinpoint specific consumers by age, gender, geography, and acculturation, therefore providing a gateway to your marketing “hot” spots. The frequency of radio spots allows repetition of an ad message to reinforce shopping behavior or consumer action. Mobile Closest to POP - Radio stays closer to consumers for longer periods during prime buying hours than any other medium. Promo tional Radio and its personalities create events. It can easily go on-site or in-store to attract customers and create excitement. Retail Driven Flexible From content to copy radio is flexible to the needs of the advertiser in terms of both media and creative. PDF created with pdfFactory trial version www.pdffactory.com Whether consumers are buying clothes, shoes, or appliances, Radio reaches them in all key retail categories. Radio reaches 89% of retail shoppers every week. Radio Plays A Much More Important Role In The Media Mix For Hispanics Impressive Increases in Audience Share P12+ National AQH Share / Spanish Formats Spanish Radio’s national avg. quarter hour shares have seen double digit growth over the past 8 years! Spr ‘02 Significantly Outpacing Population Growth Spanish Radio Listening Outpaced Hispanic Population Growth in the Last Decade Almost Three Times Media Share of Hispanic Media Radio accounts for 1 in 5 dollars spent in Spanish media, while only 7% of Total Media mix. 7.7 12.0 Spr ‘10 +56% Population Growth 2010-2000 +41% Hispanic Pop. Growth Spanish Radio Share Growth % Of Total Media Dollars Allocated to Radio 7% Total Media 19% Sources: 2010 Hispanic Radio Today (National Spanish Format Share Aggr) , Geoscape, American Marketscape DataStream™ 2010 Series. Media Allocations: Total Ad Spend: Kantar Media Jan-Sep 10, SL Ad Spend: 2009 Hispanic Factpack PDF created with pdfFactory trial version www.pdffactory.com Spanish Media Hispanics are Truly ENGAGED with Radio Days Of Radio listening each year by Latinos. That’s 15 hours and 22 minutes tuned to the radio every week. Source: RAB Radio Marketing Guide, based on RADAR 1078 March 2011 Monday-Sunday 24-Hour Time Spent Listening Estimate for Hispanic A1834 5 PDF created with pdfFactory trial version www.pdffactory.com Hispanics are Driving Radio Listening Growth “ Radio’s cume [audience] keeps growing, in large part thanks to Hispanic listeners. Four–in-ten of Hispanic listener gains came in the 18-34 age group and helped radio’s overall performance in the demo. Thanks again to a growing Hispanic audience, the number of teens who listen to radio also went up by 203,000 in the past year. Inside Radio, March 2011 ” 6 PDF created with pdfFactory trial version www.pdffactory.com The Power of Saying It “En Español” 7 PDF created with pdfFactory trial version www.pdffactory.com U.S. Hispanics Prefer To Consume Media in Spanish prefer watching prefer listening to prefer reading in Spanish TV in Spanish the radio in Spanish Source: Simmons NCS/NHCS Fall 2010 Full Year, Population A18+, “Preferred in Spanish” includes Spanish only, mostly Spanish but some English, mostly English but some Spanish PDF created with pdfFactory trial version www.pdffactory.com 8 Spanish Resonates Across Media Types, Regardless of Years of Residence SPANISH Media Usage Among Hispanics – By Cume % Mobile Print Internet Radio Television <5 Years 24 39 44 66 80 5 -9 Years 20 44 44 70 87 10-19 Years 17 41 40 68 80 20+ Years 14 36 26 62 77 Source: Simmons NCS/NHCS Fall 2010 Full Year, Hispanic A18+ (Watched Spanish TV (wk), Listened to Spanish Radio (wk), Visited Spanish Websites (wk), Read Any Spanish Magazine (Print) – Net,, Accessed Internet Through Mobile Phone Copyright © Univision Communications Inc. All rights reserved. PDF created with pdfFactory trial version www.pdffactory.com 9 Spanish Radio Connects with Hispanics, Regardless of Language Preference SPANISH Capable Hispanics #1 Spanish Cont. 46% 43% Spanish Cont. 42% Regional-Mex. 29% Rhythmic CHR 41% Pop CHR Rhythmic CHR 36% Regional-Mex. PDF created with pdfFactory trial version www.pdffactory.com 38% 37% #4 34% Pop CHR Source: Scarborough Release 1 2011 FY, Hispanic A18+ (Top 10 Hispanic DMAs) Based on Language Personally Prefer to Speak: Copyright © Univision Communications Inc. All rights reserved. 39% #3 #4 28% Spanish Cont. #2 #3 #4 Rhythmic CHR #1 #2 #3 Span Adult Hits ENGLISH Capable Hispanics #1 #2 Regional-Mex. BILINGUAL Hispanics 37% Commercial Impact and Ad Effectiveness Is Higher With Spanish Radio “I Often Pay Attention to the Ads on Radio” Spanish Radio ads have 40% 23% Index 333 12% Non-Hispanics to Ads on English Radio Hispanics to Ads on English Radio Hispanics To Ads on Spanish Radio more than 3x greater impact on their audience compared to English Radio ads heard by nonHispanics. Even English language commercials have greater impact on Hispanics than they do on non-Hispanics. Source: Univision Media Habits Study 2010 (top 2 boxes: very descriptive, descriptive; Spanish Index is derived as follows… His Hispanic panic listen to SL SL--radio/Hispanic listen to ELEL-radio x 100, and Hispanic listen to SL SL--radio/non radio/non--Hispanic listen to EL EL--radio x 100) Copyright © Univision Communications Inc. All rights reserved. PDF created with pdfFactory trial version www.pdffactory.com Spanish Radio Ads Influence Purchase Behavior! Hispanic listeners are 136% more likely to purchase products advertised on Spanish radio compared to non-Hispanic listeners of English radio, and 53% more likely compared to Hispanic listeners of English radio. Purchase Because of Ads Index 236 Source: Univision Media Habits Study 2010 (top 2 boxes: very descriptive, descriptive) Copyright © Univision Communications Inc. All rights reserved. PDF created with pdfFactory trial version www.pdffactory.com The Univision Radio Connection PDF created with pdfFactory trial version www.pdffactory.com A Large and Influential National Audience Unique Weekly Audience 16 MILLION Overview and National Coverage Total US Hispanic Coverage 93 Percent* Seattle Portland Total UNIVISION Radio O&O Stations: 70 7 stations ranked #1 or #2 among Total A18-49, regardless of language. 16 stations ranked Top 10 with A18-49, regardless of language. Univision Radio stations rank #1 or #2 among Hispanics in ALL of its Owned and Operated Markets! Minneapolis Sacramento Boston San Francisco/SJ Fresno Prov. Chicago Reno Indianapolis Denver Las Vegas Kansas City Cincinnati Richmond Wichita Bakersfield Nashville Phoenix Los Angeles Amarillo Albuquerque San Diego Lubbock Tucson New York Philadelphia Salt Lake City El Paso Memphis Dallas Austin San Antonio Birmingham Atlanta New Orleans Houston Corpus-Christi Charlotte Wilmington Columbia Jacksonville Tampa Ft Myers Orlando Miami McAllen /Brownsville Univision Radio O&O States and Markets Additional Affiliate States and Markets* Source: Arbitron Fall 2010 Nationwide, A18-49 DMA Rankings MF 6a-7p (including PR), * Coverage based on Univision, Monitor and Piolin Affiliates PDF created with pdfFactory trial version www.pdffactory.com Puerto Rico The Largest Spanish Radio Network in The Country 16+ Million Univision Radio’s Total U.S. Listening Audience Source: Univision Radio Unduplicated Cume across all O& O Markets, MSA Level, Pl (PPM 3 mo averages S/O/N ‘10 and Sp10 for Diary) P12+ (Includes Spill) PDF created with pdfFactory trial version www.pdffactory.com A Larger Audience Than the Next Two Competitors Combined Total Weekly Cume Listeners: 16,000,000 7,800,000 6,000,000 4,000,000 2,400,000 2,200,000 Source: Arbitron Fall 2010 Nationwide, P12+ Cume, MSu 6a-12m, (excl. P.R) Clear Channel Hispanic and CBS Radio Spanish include Hispanic Formatted Stations Only 16 PDF created with pdfFactory trial version www.pdffactory.com Leader #1 Univision Radio Network is The Spanish Radio Network in The Country, and In Major Markets, It is Home to Stations That Rank #1 in Any Language Source: Arbitron Fall 2010 Nationwide, A18-49 DMA Rankings MF 6a-7p, PDF created with pdfFactory trial version www.pdffactory.com 17 Univision Radio Outdelivers All Other Spanish Radio Networks Univision Radio is The Highest Rated O&O Spanish Radio Network, covering 100% of The Top 10 Hispanic Markets! 3.4 Adult 18-49 AQH Ratings M-Su 6a-7p (Single -spot basis) 3.3 2.6 1.7 1.5 1.0 Univision DG Latino Focus 360 Hisp. Select Metro Latino Source: Arbitron Fall 2010 Nationwide, Hispanic Adults 18-49 MSu6a-7p, Ratings Based on Top 10 Hispanic Markets Univision O&O Network vs. Dial Global Spanish, Focus 360 HRN Diamond Plus, and Citadel Hispanic Select 2011 Note: HRN and Citadel Networks exclude Entravision Stations PDF created with pdfFactory trial version www.pdffactory.com LER 18 Targeted Radio Formats Regional Mexican Sp. Adult Hits (Recuerdo) Spanish CHR Hot AC Tropical Latin Rhythmic Among More Latin Music and Talk Formats 6 PDF created with pdfFactory trial version www.pdffactory.com Formats That Reflect Our Audience Relevant. Engaging. Our music and talk formats deliver people of multiple countries of origin. Of multiple races and religions. Celebrate their strong cultural traditions and Hispanic heritage. And cover a broad spectrum of acculturation. 20 PDF created with pdfFactory trial version www.pdffactory.com #1 AM Spanish Radio Network – Targeted Content PDF created with pdfFactory trial version www.pdffactory.com “Influencer” AM Personalities 53% of Dra. Isabel’s Listeners are likely to buy a product she talks about on her show 50% of Julie Stav’s Listeners are likely to buy a product she talks about on her show Sources: GfK National Hispanic Omnitel, May 2010, A25-54 2010 Yankelovich Multicultural Marketing Study (21% vs. 7%) PDF created with pdfFactory trial version www.pdffactory.com 80% of Dra. Aliza’s Listeners Say That It’s Extremely Important That Her Medical Advice be in Spanish “Influencer” FM Personalities 23 PDF created with pdfFactory trial version www.pdffactory.com Piolín – A Leader in AM Drive The Highest Ranked Morning Drive Personality, Regardless of Language! Consistently at The Top Across Most of His Markets. 1 Source: Arbitron Nationwide Fall 2010, P18-49 Scheduled Piolin Times PDF created with pdfFactory trial version www.pdffactory.com 24 Top Ranked Morning Drive Personalities Among Hispanic Listeners Univision Network Radio is the home of today’s most popular Latin radio hosts, whose talent and personality take over the airwaves across major U.S. cities. Univision’s EXCLUSIVEpersonalities consistently deliver top audiences in #1 AM Drive nationally and at the local market level. Los Angeles Dallas New York Phoenix Houston San Antonio Chicago San Diego San Francisco Fresno Source: Arbitron Nationwide Fall 2010, P18-49 MF 6a-10a (P18-34 For NY & Chicago) PDF created with pdfFactory trial version www.pdffactory.com Bilingual Hispanics Listen To Univision Radio Univision Radio’s A18-49 BILINGUAL AUDIENCE % vs. Market Composition SF 42% Mkt 43% LA 65% Mkt 62% NY 69% Mkt 66% CH 72% Mkt 68% PX 56% Mkt 51% DA 59% Mkt 59% SA 60% Mkt 58% Source: Arbitron PPM Jan/Feb/Mar 2011, Hispanic P18-49 Weekly Cume Composition, Total Week (Univision Radio Stations in Top Hispanic Markets) PDF created with pdfFactory trial version www.pdffactory.com HOU 44% Mkt 47% MCA 66% Mkt 72% MIA 70% Mkt 71% Unique Audience: Our Listeners Are NOT Found on English Radio Stations Los Angeles – Univision Radio P18-49 (% Missed by English Stations) 87% Do not listen to KAMP-FM 88% Do not listen to KIIS-FM 89% Do not listen to KPWR-FM 92% Do not listen to KOST-FM 95% Do not listen to KRTH-FM Source: Arbitron PPM Jan-Feb-Mar 2011, Hispanic A18-49, Msu 6a-12mi, Univision Radio Duplication (based on at least 1 or more hours of listening each week) PDF created with pdfFactory trial version www.pdffactory.com 27 Univision Radio Events PDF created with pdfFactory trial version www.pdffactory.com Exclusive National Events and Activations Each Year, UNIVISION Radio Network Delivers (4x) Custom Music Events Exclusively Built For Sponsors and Clients, Plus The Annual Premio Lo Nuestro and Premios Juventud Shows Each event features an A-List Latin Music Star, playing in a small intimate venue Local Radio, Digital Marketing, Onsite/Retail, and Mobile Promotions register VIPs to attend the events Face to Face Brand Interaction with Consumers, Opportunity for On Site Sampling, Prizing, Exclusivity PDF created with pdfFactory trial version www.pdffactory.com Univision Radio Concert Series PDF created with pdfFactory trial version www.pdffactory.com Attracting Consumers and Moving Product In Store and Retail Activations Opportunity to Drive Traffic and Move Product at The Local Level Spanish Language POP and Univision Radio Media Drives Consumers To Redeem Offers Product Sampling and Giveaways For Consumers In-Store Talent Meet & Greets at Retail Locations PDF created with pdfFactory trial version www.pdffactory.com Consumer Impact Beyond Radio Experiential Marketing Cinco de Mayo Fiestas Patrias Private Concert Series Latin Grammy Street Parties Award Shows Women/Family Expos Influencer Marketing High-profile Local & National personalities promote & create brand alignment via content integration & product endorsement platforms PDF created with pdfFactory trial version www.pdffactory.com Retail Activation Customized, strategic and tactical Retail Activation programs utilizing our Local promotional marketing divisions to drive distribution, channel traffic, create brand awareness and move product Innovative Marketing Solutions Music Integration Sports Lifestyle Our Music. Retail Events Marketing Social Networking Networking 33 PDF created with pdfFactory trial version www.pdffactory.com Digital Connections Powerful Radio Stations Events The Power of Univision Radio Mass Reach Onsite Influencer Personalities 34 PDF created with pdfFactory trial version www.pdffactory.com Going beyond Broadcast Radio Today’s Hispanic is different, so today’s Univision is different too... 35 PDF created with pdfFactory trial version www.pdffactory.com Introducing the Univision Radio App Extending the power of your message to mobileusers via our influential station brands and high profilepersonalities 36 PDF created with pdfFactory trial version www.pdffactory.com Univision Radio Radio App Fully Customizable Experience • From Local to Regional radio stations, and from News to Sports content, U.S. Hispanics have a choice • Available in Smartphone Application Stores including iTunes, and Android Market Place 37 PDF created with pdfFactory trial version www.pdffactory.com Video Opportunities Audio Player Pre-Roll Deliver your message to an engaged audience within our Univision Radio audio player. Before online users stream Univision Radio stations online your :30/:15 second pre-roll spot will run. Pre-roll spots can: •Feature a 300x250 companion ad banner link to client’s website. •Spots can run in a specific Univision Radio station or the Univision Radio market cluster. PDF created with pdfFactory trial version www.pdffactory.com Video Opportunities DJ Endorsements Use the power of Univision Radio DJ personalities to increase brand awareness and drive sales of your product. Benefits of using DJ personalities: • Audience connection •Culturally relevant •Helps your brand break through the clutter •DJ’s are experts for core categories Univision will select a DJ that is a good fit for your brand and create a :15 or :30 second video to be streamed online. click here to visit video gallery online PDF created with pdfFactory trial version www.pdffactory.com Mobile Capabilities Mobile Websites & Apps • Ad banners • Pre-roll • Section sponsorships Text (SMS) • • • • Text-2-win: Sweepstakes Text-2-vote: Opinion Poll Text for Info: News & offers Text to Screen Text Alerts* • Text alert- Presenting sponsor • Video alerts- Pre and post billboard Sample integration Mobile Bar Codes •QR codes *Available in select markets PDF created with pdfFactory trial version www.pdffactory.com 40 QR Codes At Univision events or retail locations mobile users can take a picture of the QR code to receive a coupon, video, image or information. Date will be sent via text message to users. click here for video on how mobile bar codes work New Alerts 41 PDF created with pdfFactory trial version www.pdffactory.com We can do things that you just can’t do anywhere else. KLTO FM 97.7 MCQUEENEY ACTIVE ROCK (ENGLISH) Extending the power of your message. 42 PDF created with pdfFactory trial version www.pdffactory.com Appendix PDF created with pdfFactory trial version www.pdffactory.com Univision Radio Markets and Stations - 2011 STATION AMFM FREQ. MARKET FORMAT KTNQ AM 1020 LOS ANGELES NEWS/TALK/SPORTS KLVE FM 107.5 LOS ANGELES SPANISH AC KSCA FM 101.9 LOS ANGELES REGIONAL MEXICAN KRCD FM 103.9 LOS ANGELES SPANISH ADULT HITS KRCV FM 98.3 LOS ANGELES SIMULCAST WITH KRCD-FM WADO AM 1280 NEW YORK NEWS/TALK/SPORTS WXNY FM 96.3 NEW YORK SPANISH HOT AC WQBU FM 92.7 NEW YORK REGIONAL MEXICAN WAQI AM 710 MIAMI NEWS/TALK/COMMENTARY WQBA AM 1140 MIAMI NEWS/TALK/SPORTS WRTO FM 98.3 MIAMI SPANISH HOT AC WAMR FM 107.5 MIAMI SPANISH AC KVVF FM 105.7 SAN JOSE SPANISH HOT AC KVVZ FM 100.7 SAN FRANCISCO SIMULCAST WITH KVVF-FM KSQL KSOL FM FM 99.1 98.9 SAN JOSE SAN FRANCISCO REGIONAL MEXICAN SIMULCAST WITH KSQL-FM KBRG FM 100.3 SAN FRANCISCO SPANISH ADULT HITS WPPN FM 106.7 CHICAGO SPANISH CHR WVIX FM 93.5 CHICAGO SIMULCAST WITH WVIV-FM WOJO FM 105.1 CHICAGO REGIONAL MEXICAN WVIV FM 103.1 CHICAGO SPANISH ADULT HITS WRTO AM 1200 CHICAGO NEWS/TALK/SPORTS KLAT AM 1010 HOUSTON NEWS/TALK/SPORTS KLTN FM 102.9 HOUSTON REGIONAL MEXICAN KPTY FM 105.3 HOUSTON SPANISH HITS KOVE FM 106.5 HOUSTON SPANISH ADULT HITS KAMA FM 104.9 HOUSTON SPANISH CHR KQBU FM 93.3 HOUSTON REGIONAL MEXICAN KXTN FM 107.5 SAN ANTONIO TEJANO KCOR AM 1350 SAN ANTONIO NEWS/TALK/VARIETY KROM FM 92.9 SAN ANTONIO REGIONAL MEXICAN KGSX FM 95.1 SAN ANTONIO SPANISH HOT AC KBBT FM 98.5 SAN ANTONIO RHYTHMIC CHR (ENGLISH) KVWG FM 95.3 SAN ANTONIO TEJANO KLTO FM 97.7 MCQUEENEY ACTIVE ROCK (ENGLISH) PDF created with pdfFactory trial version www.pdffactory.com STATION KGBT KGBT KBTQ KFLC KESS KFZO KLNO KDXX KHCK As of 6/11 AMFM FM AM FM AM FM FM FM FM FM FREQ. 98.5 1530 96.1 1270 107.9 99.01 94.1 107.1 107.9 MARKET MCALLEN MCALLEN MCALLEN DALLAS DALLAS DALLAS DALLAS DALLAS ROBINSONWACO FORMAT REGIONAL MEXICAN NEWS/TALK/SPORTS SPANISH ADULT HITS NEWS/TALK/SPORTS SPANISH HOT AC REGIONAL MEXICAN REGIONAL MEXICAN SIMULCAST WITH KFZO-FM REGIONAL MEXICAN KLJA KLQB KBNA KQBU FM FM FM AM 107.7 104.3 97.5 920 AUSTIN AUSTIN EL PASO EL PASO REGIONAL MEXICAN REGIONAL MEXICAN REGIONAL MEXICAN SIMULCAST WITH KBNA-FM KAMA KIOT KJFA KKSS KKRG KLSQ KISF KRGT KLQV KLNV KOMR KQMR KKMR KHOV AM FM FM FM FM AM FM FM FM FM FM FM FM FM 750 102.5 105.1 97.3 101.3 870 103.5 99.3 102.9 106.5 106.3 100.3 106.5 105.3 EL PASO ALBUQUERQUE ALBUQUERQUE ALBUQUERQUE ALBUQUERQUE LAS VEGAS LAS VEGAS LAS VEGAS SAN DIEGO SAN DIEGO PHOENIX PHOENIX PHOENIX PHOENIX NEWS/TALK/VARIETY CLASSIC ROCK (ENGLISH) REGIONAL MEXICAN RHYTHMIC CHR (ENGLISH) SPANISH HOT AC NEWS/TALK/SPORTS REGIONAL MEXICAN SPANISH HOT AC SPANISH ADULT HITS REGIONAL MEXICAN SPANISH ADULT HITS SPANISH HOT AC SIMULCAST WITH KOMR-FM SIMULCAST WITH KHOT-FM KHOT KLLE KOND KRDA WKAQ WKAQ WUKQ WYEL WUKQ FM FM FM FM FM AM FM AM AM 105.9 107.9 92.1 107.5 104.7 580 99.1 600 1420 PHOENIX FRESNO FRESNO FRESNO SAN JUAN SAN JUAN MAYAGUEZ MAYAGUEZ PONCE REGIONAL MEXICAN SPANISH CONTEMPORARY REGIONAL MEXICAN SPANISH ADULT HITS TOP 40 HITS NEWS/TALK/SPORTS SIMULCAST WITH WKAQ-FM TRIMULCAST WITH WKAQ-AM TRIMULCAST WITH WKAQ-AM KBRG HD-2 100.3 SAN FRANCISCO NEWS/TALK/SPORTS/COMMENTARY The Largest Spanish Radio Network in The Country In Major Markets, Univision Radio is Home to Stations That Top 10 in Any Language Market Station Total Market Rank: A 18-34 Total Market Rank: A 18-49 Total Market Rank: A 25-49 Total Market Rank: A 25-54 Los Angeles KLVE-FM 5 3 2 5 Chicago WOJO-FM 3 6t 5 8 Dallas KLNO-FM 1 1 1 1 San Francisco KSOL-FM 2 4 3 5 Houston KLTN-FM 3 4 3 3 Phoenix KHOT-FM 7 6 5 6 Miami WRTO-FM 5 9 8 6 San Diego KLNV-FM 3 5 5t 6 San Antonio KROM-FM 4t 3 1 2 Albuquerque KKSS-FM 1 2 5 6 Fresno KOND-FM 1 1 1 1 McAllen KGBT-FM 2 1 1 1 El Paso KBNA-FM 1t 2 1 1 Puerto Rico WKAQ-FM 1 1 1 1 Source: Arbitron Fall 2010 Nationwide, DMA Rankings, Various Total Market Demos, MF 6a-7p, PDF created with pdfFactory trial version www.pdffactory.com Univision Stations Are Top 10 with Men in Any Language Total Market Rank: M18-34 Total Market Rank: M18-49 Market Station Los Angeles KSCA 5 6 Chicago WOJO 2 5 Dallas KLNO 1 1 San Francisco KSOL 2 3 Houston KLTN 2 2 Phoenix KHOT 3 2 Miami WRTO 8 8 Fresno KOND 1 1 San Diego KLNV 2 1 Mc Allen KGBT-F 3 1 El Paso KBNA 2 2 Las Vegas KISF 3 2 Albuquerque KIOT 5 2 San Antonio KROM 6t 2t Source: Arbitron Fall 2010 Nationwide, M18-49 DMA Rankings MF 6a-7p, PDF created with pdfFactory trial version www.pdffactory.com Univision Stations Are Top 10 with Women in Any Language Total Market Rank: W18-34 Total Market Rank: W18-49 Market Station Los Angeles KLVE 3 2 Dallas KLNO 2 5 San Francisco KBRG 2t 4t Houston KLTN 10t 10t Miami WRTO 5 9t San Antonio KROM 4 7t Fresno KOND 4t 5 San Diego KLNV 5 8t Mc Allen KGBT-F 2 2 El Paso KBNA 6 5 Las Vegas KISF 7t 6 Albuquerque KKSS 1 2 Source: Arbitron Fall 2010 Nationwide, W18-49 DMA Rankings MF 6a-7p, PDF created with pdfFactory trial version www.pdffactory.com Unique Audience: Our Listeners Are NOT Found on English Radio Stations Los Angeles - UVN New York - UVN Miami - UVN Chicago - UVN Station % Missed Station % Missed KAMP-FM 86.7 WLTW-FM 88.5 WPOW-FM 80.9 WBBM-FM 89.3 KIIIS-FM 87.5 WHTZ-FM 88.9 WHYI-FM 89.4 WKSC-FM 90.6 KPWR-FM 88.9 WQHT-FM 93.0 WLYF-FM 90.7 WILV-FM 90.8 KOST-FM 91.5 WXRK-FM 93.4 WEDR-FM 92.3 WGCI-FM 95.0 KRTH-FM 94.8 WWFS-FM 95.3 WMIA-FM 93.2 WLUP-FM 95.2 KTWV-FM 95.4 WRPX-FM 95.3 WFEZ-FM 94.8 WLIT-FM 95.3 Dallas - UVN San Fran - UVN Station % Missed San Antonio - UVN Station % Missed Houston - UVN Station % Missed Station % Missed Station % Missed Station % Missed KHKS-FM 77.2 KYLD-FM 87.4 KXXM-FM 85.1 KODA-FM 89.3 KLIF-FM 87.6 KMVQ-FM 90.0 KTFM-FM 88.2 KKHH-FM 89.6 KBFB-FM 91.2 KMEL-FM 94.8 KCCY-FM 89.3 KBXX-FM 90.0 KKDA-FM 91.5 K-FM 96.5 KONO-FM 90.3 KRBE-FM 93.3 KDMX-FM 94.8 KQED-FM 96.6 KAJA-FM 92.2 KHMX-FM 96.8 KDGE-FM 95.7 KSFO-FM 96.7 KTKX-FM 96.9 KTBX-FM 97.4 Source: Arbitron PPM Jan-Feb-Mar 2011, Hispanic A18-49, Msu 6a-12mi, Univision Radio Duplication (based on at least 1 or more hours of listening each week) PDF created with pdfFactory trial version www.pdffactory.com 48 Radio Drives Consumers to Action via Multiple On-Air and Off-Air Touchpoints Mobile Listeners text in to the radio station after a callcall -to to--action on the radio Streaming Listeners hear a brand message on radio and additional offers while they “stream” at work or home Online Radio drives listeners to connect with brands via Univision.com Social Nets Listeners join the radio station’s “club” to receive VIP status, offers, and more 49 PDF created with pdfFactory trial version www.pdffactory.com Univision Radio – Recap Mass Reach Largest SL Radio Network Total Market Coverage 17 Markets, 70 O&O stations 16 Million Listeners Each Week #1 AM Network Radio Cadena Univision Targeted Programming Covering a Broad Range of Topics and Environments Live Content 100% Content Focus with Format Spectrum Diversity: Music, Entertainment, News, Talk & Sports Best In Class Top Brands Univision Radio Out-Delivers All Spanish-Language Radio Competitors in Providing TopNotch Customer Solutions Local Station Brand Recognition Providing a Unique Connection & Direct Relationship with Consumers 360° Platforms Grassroots Top Influencers Radio-Driven Digital, Interactive and Mobile Marketing Platforms Local Market Turn Key Retail Activations and Exclusive Local and National Experiential Marketing Opportunities High Profile Local and National Radio Personalities Exclusive to Univision Radio PDF created with pdfFactory trial version www.pdffactory.com