Fadi Sabbagha (Born Interactive

Web Platforms and Technologies as
Enablers for Information Society and Content
Creation
A presentation by Fadi Sabbagha (Born Interactive - Lebanon)
Damascus, June 18th, 2009
Agenda
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Why Interactive Media
Web evolution
Web Communication Solutions
Born Interactive’s enabling role
Some Illustrative Projects
Why Interactive Media
Why Interactive Multimedia?
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Active involvement in information reception
Faster and more effective learning than passive perception
Tailor-made information to user needs and requirements
Type of collaborative media
Allows for active participation by the recipient, hence interactivity
Media that establish two-way communication
The significant increase in possibilities for interactivity (especially
over vast distances) brought by the internet boosted the availability
of digital interactive media
The Result: Novel and more effective One-to-One communication
qualities
Interactive Media Terminology - Wikipedia
Any form of interface between the end user/audience and
the medium may be considered interactive. Interactive
media is not limited to electronic media or digital media
(…)
Web Evolution
Remember
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The Internet and the WWW are not the same
Remember
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The Internet and the WWW are not the same
The Internet is a collection
of interconnected
computer networks
Remember
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The Internet and the WWW are not the same
The Internet is a collection
of interconnected
computer networks
The World Wide Web is an
infinitely larger collection of
interconnected
Documents and Content
Today
Evolution
Web 2.0
Web 2.0 is a term describing the trend in the use of World Wide
Web technology and web design that aims to enhance creativity,
information sharing, and, most notably, collaboration among
users. These concepts have led to the development and evolution
of web-based communities and hosted services, such as socialnetworking sites, wikis, blogs, and folksonomies.
It refers to changes in the ways software developers
and end-users use the Web.
Web 3.0
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Web 3.0 – The Semantic Web
– A web where the context of content
is defined by data
– A web capable of reading and
understanding content and context
(Tim Berners-Lee, the Director of the World Wide
Web Consortium)
Web 3.0
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Web 3.0 is about filtering the content that is of interest to you
Web 3.0
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It is about delivering:
Right message
Right time
Right person
Right device
Web Communication Solutions
Web Value Proposition
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Connectivity
Interactivity
Personal aspect
Infocentric
Speed
Measurability
Flexibility
Cost-effectiveness
Web Solution Elements
Web Solutions Success Factors
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The main features and guidelines for the project are
represented by the following:
design
usability
manageability
+ Appropriate screen resolution
+ User-friendly navigation using
dynamic menus
+ Feedback and support easily
accessible to users facilitating
contact between the site
owner and its target audience
+ Advanced and state of the art
interactive features with back
office management systems
+ Portal to be built on an
advanced content
management system
+ Use of tools like Flash for frontend image and graphics
enhancement
+ Privilege cross-links as much as
possible with Text links
whenever possible
+ Other content automation
features: workflows, approval
cycles, delegated
administration, etc.
+ Attractive look and feel,
aligned with the image and
identity of the product
+ The design should be visually
appealing
+ Limiting the number of clicks to
reach a specific section
+ Light and easy to download,
minimizing response time for
users and optimizing the
information flow throughout
the site’s different sections.
The web site should be
designed with a balance of text
and graphics
Strategic Summary
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The recommended solution should be based on the following
approach:
– Catch:
• Create awareness with professionally designed interactive
portal
– Keep
• Offer up-to-date , comprehensive and accurate information
as well as value-added interactive features and services to
the target audience
– Control
• Gather insights and raise satisfaction through targeted
Relationship Marketing activities
Strategic Approach (1/2)
ROI objectives:
exposure, brand
building
information and image building
focus:
design & easy access
to information
ROI objectives:
efficient one-to-one
communication,
database, profiling
interaction and
customer servicing
time
focus:
value-added features
and dynamic content
Born Interactive’s enabling role
Who We Are
Born Interactive is an Independent New Media Agency founded in
1996 with a staff of 35 hand-picked specialists working jointly with our
clients within solid long-lasting partnerships driven by customer
satisfaction.
Our Mission is to offer creative, innovative and result-generating
state-of-the-art digital and interactive communication solutions and
experiences that address the evolving needs of local, regional and
global institutional and corporate clients
Our Vision of success is Born Interactive established as the
preferred articulator, designer and builder of the most compelling and
efficient interactive experiences, in a world where the Internet has
grown to become omnipresent and global.
Web Enablers Value Chain
Strategy and
Planning
Marketing
Consultancy
Brand Consultancy
Solution Definition
Presentation and
Design, Look and
Feel
Application
Development
Maintenance and
Updates
Technology/Security
Integration
Development and
Evolution
Overview – 13 years digital experience
Born Interactive has a full team of interactive communication specialists
including highly experienced:
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Business Developers
Pre-sales specialists
Marketing
Client Servicing Specialists
Solutions Specialists
Creative Designers
Art Directors
Multimedia Specialists
Web Producers
Software Developers
Web Applications Developers
SEO Specialist
QA Specialists
Webmasters
Methodology
Some Illustrative Projects
UN System - Lebanon
Carnegie Middle East Center
Broadband Lebanon
Lebanese Red Cross
MEET Alumni
The White House on YouTube.com
Greenpeace on YouTube.com
Earth Hour
Think Tank
Investment Development Authority of Lebanon
www.idal.com.lb
Dubai International Airport
www.dubaiairport.com
LBC Group
www.lbcgroup.tv
Star Academy
www.lbcgroup.tv/staracademy
Al Wadi Show (LBC)
Alhurra TV – English
www.alhurra.tv
OTV
www.otv.com.lb
Thank You!
Q&A