tuctuc - GingaRoom

Children´s Fashion and
Baby Products
tuctuc is a brand for children's fashion and baby products. It is inspired
by the world of fantasy and fun that surrounds children.
The magic created around tuctuc aims to stimulate the imagination and
creative development of children from birth to 12 years of age, and
respond to all moments of their childhood. tuctuc wants all children to
be able to dream, and to help them follow their dreams.
We value children's happiness and the tranquillity and comfort of their
parents, who trust in tuctuc as a benchmark for aesthetics and lifestyle.
For this reason, we create products with a fun style, while taking into
account the quality and usability of our products.
THE TUCTUC UNIVERSE
The design team at tuctuc seek, above all, to ensure the creativity and
originality of each collection, paying special attention to the quality of
the textiles and materials used, as well as the safety and innovation of
the products.
tuctuc promotes a lifestyle in which fun, boldness and adventure play a
key role. Its original prints, the hallmark of the brand's identity, convey
these values, which provide daily inspiration for tuctuc children.
tuctuc offers a whole universe around its products. Due to the need to
nurture and provide added value to fans of the brand, options have been
created, such the blog 'El Patio de tuctuc', as well as different events to
share experiences with the children.
Tuctuc Headquarters
A GREAT TEAM WITH A PURPOSE
More than 200 people work to ensure the best combination of:
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Design, attractiveness and consistency.
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Quality, the best materials and production processes
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The best customer service
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The most competitive prices
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The creation of a stimulating environment for children
HISTORY
tuctuc was created in 1994 in Logroño. Since the beginning, it has always been
committed to the creativity of its designs, the originality of its prints and the quality
of the products, turning these criteria into the hallmark of its brand identity.
Over the years, the company has experienced a significant increase in turnover, and
consolidated itself as one of the leading brands in the national market.
An important step for the growth of tuctuc was its launch onto the international
market between 2004 and 2005.
Between 2007 and 2009, the brand laid the foundations for expansion by creating
tuctuc points of sale, in order to gain proximity to families seeking original, high
quality fashion and baby products.
In 2011, the Mexican market was consolidated, and the brand was introduced onto
the North American and Asian markets.
In 2014, we have 60 tuctuc stores and more than 4,000 points of sale distributing the
brand.
Tuctuc Headquarters
BUSINESS STRATEGY
The tuctuc fashion collections and baby products have won over the most diverse
audiences.
tuctuc has developed two business areas:
· Fashion: covering collections from 0 to 12 years old, and projecting the brand's
identity through original prints, which are avant-garde and full of colour, offering a
fresh image, in line with the latest trends.
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· Baby products: there are a wide range of options, from childcare products to
home textiles, and including hampers and products for outings. tuctuc adds new
products each year, designed to guarantee maximum comfort for young and old
alike in family moments.
The company currently commercialises more than 2.7 million items per year. The
growth forecast for 2014 is 47 million Euros. The company will, therefore continue
to increase its activity in national and international markets, through independent
points of sale and tuctuc stores.
FASHION
The fashion options by tuctuc represent a lifestyle with concepts such as: fun,
boldness, adventure and craziness. Each collection projects the brand's identity
through original prints, which are avant-garde and full of colour, offering a fresh
image, in line with the latest trends.
Twice a year, tuctuc surprises its followers in its Spring-Summer and AutumnWinter collections, which include a wide range of products for all tastes and all types
of occasion.
There are three age ranges:
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NEWBORN (0-12 MONTHS). For the princes and princesses of the home, tuctuc
designs collections that recreate tranquil environments, paying special attention to
the comfort, safety and functionality of each of the products.
BABY (3-5 YEARS). In these collection, tuctuc creates designs filled with colour that
revolve around children's worlds of fantasy, such as children's stories, toys,
imaginary animals and invented landscapes.
KIDS (2-12 YEARS). Children who wish to be 'grown up' are taken into account.
Based on this world of fun and including highly 'trendy' pieces, the KIDS collections
are modern and bold.
Fashion NEW BORN
Fashion BABY
Fashion KIDS
BABY PRODUCTS
tuctuc accompanies children at all stages of their growth and all times of day. As a
result, we have designed a wide range of baby products, with new products in
each annual collection, in order to improve the quality of life of both children and
parents.
The company currently has 7 looks:
• Life in the air
• Kimono
• Magic Forest
• Natural
• Berries
• Piratas
• Lunas y estrellas
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L&E
KIMONO
L&E
Life in
the Air
BERRIES
BABY PRODUCTS
tuctuc offers a wide range of products designed to guarantee maximum comfort for
young and old alike in family moments.
In each collection of baby products, tuctuc offers a wide range of useful products to
ease the work of parents during their child's first months. With baby products such as
changing tables, portable highchairs and baby carriers, tuctuc seeks to offer maximum
comfort and dynamism in the day-to-day tasks, thereby guaranteeing that parents do
not give up their activity or lifestyle.
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OUTINGS AND TRAVEL
Based on the brand concept of tuctuc as a lifestyle, each season we provide useful
accessories for parents that become daily essentials, such as bags and mini bags,
mattresses, maternity bags, parasols and a wide range of items that can be mixed and
matched to go with the pushchair.
tuctuc Baby Products
CHILDCARE
tuctuc is experiencing significant development in the area of childcare, as a result of the
effort and dedication of a great team of experts. Significant investment is made in
research and development, enabling us to launch innovative products each year to
facilitate the lifestyle of our clients. As a result of this effort, over the past two years, we
have launched highly successful products such as the tuctuc highchair and baby chairs in
each collection, as well as the furniture range with cots, mini cots, baby carriers, etc.
In 2013, tuctuc launched its first tuctuc 'Paseos' light pushchair onto the market. Its
technical features position it as one of the most performing on the market. Its most
outstanding features are: its customisation,z its unique folding like a book (13cm width
once folded), its easy handling and great comfort for the baby.
The tuctuc 'Paseos' pushchair helps parents maintain their lifestyle, which is the brand's
main aim.
HOME AND PLAY
The baby's room takes on highly emotional meaning in the family home. A magical
space for all the senses in terms of decoration, to stimulate and project energy and
emotions through key elements such as colours, textiles and the quality of products,
including duvets, baby changing tables, sheets, mobiles, blankets, baby blankets, etc.
tuctuc 'Paseos' light pushchair
THE COMPANY
The experience and extensive knowledge acquired over the years, as well as the
sensitivity of the brand's team, have made the success of the brand possible. In
2012, tuctuc achieved turnover of more than 32 million Euros, exceeding the
turnover of 29 million Euros in the previous year.
Approximately, 50% of turnover is from export.
In 2013, growth expectations for turnover were fulfilled with an increase of
7% and a turnover of 34.6 million Euros.
For 2014, a similar increase in turnover to that of this year is forecast, to
achieve 37 million Euros, with a similar increase in the international market.
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2012
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DOMESTIC MARKET
The strategy for the national market this year is focused on:
• Consolidating the brand as a national leader in children's fashion
• Maintaining leadership in childcare accessories
• Introducing more substantial childcare products
• Expanding the network of distributors in the childcare sector
INTERNATIONAL MARKET
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The strong presence of tuctuc on the international market is remarkable. In
addition to its positioning as a benchmark in children's fashion, tuctuc has
secured a significant customer base. The company's distribution network abroad
consists of more than 3,500 multi-brand points of sale in more than 45
countries. 50% of turnover is from international markets.
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INTERNATIONAL
MARKET
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tuctuc STORES
In order to enhance its corporate identity, over the years, tuctuc has
developed a retail strategy, which has become a true reflection of its
philosophy and values.
tuctuc points of sale are light and spacious with minimalist décor, in which the
colour white becomes the ideal canvas for fashion, childcare products and
baby products to stand out.
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The company stands out for the variety of colours and prints, as well as the
creativity of its designs, which take on particular importance in tuctuc stores.
Tuctuc store
Tuctuc Store
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5
1
8
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Openings
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STORES · Rest of the world
Saudi Arabia
2
Azerbaijan
1
China
5
4
Kuwait
2
Jordan
1
Indonesia
1
Taiwan
6
Tunisia
2
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STORES · China
1
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PLAN FOR EXPANSION
The brand has developed a plan for expansion over the coming years, both
nationally and internationally, with the opening of new stores to reach a total
of 70 at the end of 2014.
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ONLINE STORE
In addition to the traditional sales channels, since April 2010 tuctuc has adapted to
new technology with an online store.
This sales channel arose in response to a significant increase in requests from
consumers, as well as the need to bring the brand closer to a specific target market
that was used to shopping online. Growth has been gradual, at approximately 25% per
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year, reaching a total of 1.5% of the company's
total turnover.
At present, with almost 99% of the product references available in the online store,
tuctuc has very positive forecasts for the coming years.
In 2012, the brand expanded its online store to countries such as Portugal, where it is
already present in tuctuc stores, and France where the main objective is to
strengthen the brand positioning.
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· COMMUNICATION 2.0
The tuctuc website has also become a platform for the company's communication
2.0. After creating its Facebook and Twitter profiles, the brand has built and
maintained close relations, directly and in an interactive manner, with its final
customers, establishing a process of constant feedback and increasing customer
loyalty.
· 'El patio de tuctuc' BLOG
The blog 'El patio de tuctuc ', created by the brand in July 2009 is another tool of
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brilliance through which the company communicates
new products and news, and
interacts with its followers.
CORPORATE SOCIAL RESPONSIBILITY
Every year, tuctuc participates in different NGDO local, national and
international projects for the benefit of society and the world we live in. In this
manner, the brand trusts that it does its part to ensure that there are more
smiling children and more families able to face life with optimism, in short, to
increase happiness.
One of the latest activities of the company with regard to this is its continued
collaboration with UNICEF in 2012. tuctuc has been giving its support to this
organization since 2008, through an annual economic contribution destined to
different NGO initiatives.
Another project in which tuctuc participated
in 2011 was the donation and
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distribution of clothes, toys and baby products, through the Federación Niños
del Mundo (Children of the World Federation) in Gambia and Peru. An action full
of very special moments, the most emotive being when the children received
their presents with joy and enthusiasm.
An organisation we can highlight for its contagious optimism and the philosophy
of which consists in doing everything possible to live life to the full, building from
the positive and encouraging others to do the same
On September 25th 2013, tuctuc was certified with the SA 8000 Corporate Social
Accountability standard.
PRIZES AND AWARDS:
• Family Business Prize 2011, from the La Rioja Association for
Family Businesses.
• Finalist in the North Region for Ernst&Young's Entrepreneur
of the Year Prize in 2011.
• Prize for Internationalisation 2009 from the La Rioja
Chamber of Commerce.
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• Prize for Logistical Excellence
2008.
• IMi Prize for Innovation in Marketing and Commercialisation
2007.
• Mercury Award for Marketing 2007, awarded by La Rioja
Marketing Club.
PRIZES AND AWARDS:
• Onda Cero Award for Marisa Sotés as the ' La Rioja
Businesswoman of the Year ' in May 2006.
• In terms of graphic design, tuctuc's story is told in the book Una
imagen que deja huella (An image that leaves an impression),
illustrated by Petit Comité Disseny (a graphic design studio
specialised in corporate image). Due to its prestigious annual
directory for graphic design SELECT GRAPHIC DESIGN FROM
z book was elected as an example
SPAIN, the 2006 edition of the
of 'The best of graphic design in Spain.'
• Prize for the 'Best Hosting of a Stand' at FIMI 2003.
• Design Prize for the 'Best Stand' at FIMI 2002.