KSW FCU 1st Time Auto Buyers Campaign Results

KSW FCU 1st Time Auto Buyers
Campaign Results Approach $5M
KSW Federal Credit Union wanted to increase their lending portfolio and
reach out to first time auto buyers. With a personalized, targeted direct
mail campaign, KSW FCU was able to offer exclusive deals to the
Gen Y membership demographic. A sweet deal paired with easy
financing options made this an irresistible offer. The campaign resulted
in 384 new loans – and every one of these borrowers received a
personalized, targeted campaign postcard!
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The Offer
A great deal tied in with a smart incentive!
• Auto loan rates as low as 6% APR
• $25 gift card when member enrolls in online banking
and e-statements
Target Audience
To increase auto loan portfolio within Gen Y membership base,
members received this special
offer based on the following criteria:
• Members between the ages of 18 and
30 years old
6.00%
• Members who had a checking account
It’s easy to apply!
• Members who had no current auto loan
of age
be 18 years apply.
you must
To qualify, rwriting criteria may
required.
payment
. Other unde
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Five perce
no previous
r than 20%.
and have
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ratio cann
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Rate. Debt um of one year at
ntage
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*Annual
employed
or older,
Federally Insured
by NCUA
Our First Time Auto Buyer Program is for
members 18 and older to obtain easy financing
for their first vehicle and to start building their
credit history, without the hassle of a co-signer.
If you’ve been employed at the same place
for at least one year, you’re qualified!
APR*
222 College avenue
waterville, me 04901
•Applyonlinewww.KSW1stAuto.com
Experienced and
Dedicated Team
Direct Marketing Services
is your partner in creating
campaigns that reach your
members and get results. The
process starts in a discovery
meeting with your marketing
team, our Direct Marketing
Vice President, our Senior
Vice President, and your
dedicated Direct Marketing
Service Representative. We’ll
provide you with a Strategic
Marketing Brief tailored to the
specific business goals of your
credit union.
•Call866-349-9063
Presort
First Class
u.S. Postage
PaiD
Farmington, me
Permit no. 30
•Visitoneofourconvenientlocations
Results
Federally Insured by NCUA
*Annual Percentage Rate. Debt ratio cannot
be higher than 20%. Five percent downpayment required. To qualify, you must be
18 years of age or older, employed for a
minimum of one year at the same employer,
and have no previous auto loans. Other
underwriting criteria may apply.
Gen Y’s become first time car buyers with
the help of KSW FCU!
• 384 new auto loans totaling $4,815,552.80
• 6 calls placed to the traceable 800 number on postcard
• 140 clicks through to the unique URL on the postcard
Firstn
a
First T me, do you know
a
ime Au
to Buyer Prbout the
ogram?
Return on Investment
Amazing auto loans for members, extraordinary earnings
for KSW FCU!
• Total first year amortized earnings on new loan interest = $233,745.61
• Realized return of $183.88 for every marketing dollar spent (in the first year!)
For more information, contact
Direct Marketing Service Representatives
1- 800 -341- 0180 • 1- 800 - 442- 6715 in Maine
[email protected]