(805) 385-5656 Fax

355 S. “A” St. Ste. 103
Oxnard, Ca 93030
Phone: (805) 385-5656
Fax: (805) 385-5690
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Station Profile
Call Letters:
KMLA
Name:
La “M”...
Slogan:
“Aquí Se Escucha La“M” 103.7
Todos los Días”
Frequency:
103.7 FM
Power:
6,000 Watts
1295 Feet
Coverage:
Ventura County
Hispanic Population: *309,209
Format:
Regional Mexican
Target Audience:
Primary 18-49
Secondary 25-54
Who is La “M” 103.7 FM: A locally grown Spanish radio station voice of the
Hispanic communities of Oxnard, Ventura, Santa Paula, Simi Valley and all
of the Ventura County. With “Live” on-air Dj’s throughout day and night
and not a syndicated station like many others in the Ventura County.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Personalities
Monday - Friday
“Aluche and Camarena”
6am - 11am Monday thru Friday
5am-9am Saturdays
There is no better way to wake up then
with Aluche and Camarena. Their wits,
comedic delivery and charisma put a
smile on all of our listeners faces!
“Victor Ordoñez”
11am - 3pm Monday thru Friday
Victor takes our listeners „back in time‟ to their
favorite songs from the 70‟s, 80‟s and 90‟s. Victor‟s
audience is perpetually in love with his voice, warmth,
talent and charm, day in and day out!
\
„Gerardo “Gera” Ceja‟
3pm - 7pm Monday thru Friday
Gerardo‟s unforgettable style and delivery
keeps our listeners attentive and wanting more!
He reminds our listeners of where they come from
bringing them back to Mexico during his show.
“Leticia Valdez”
Monday thru Friday 7pm – 12am
Leticia‟s romantic songs and sensual voice
keep our telephones ringing with ladies and
gentlemen looking for „the right one‟.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
10am – 1pm, Samuel “El Sammy” Garcia
Sunday
(Special Programming-Musica y Costumbres de mi Pueblo)
This is a very special programming in which Sammy‟s cheerful voice
narrates the traditions of the picturesque towns in Mexico and through
special music helps the our listeners are transported to the past to relive
their memories while helping the younger generation have an appreciation
for the culture through Musica y Costumbres de mi Pueblo.
2 – 5pm, Mayra Zavala
(Saturday)
The soft voice of Mayra captivates radio listeners of all ages. Her style, charisma
and talent are naturally captivating her listeners, extensively demonstrating this
through her participation in a national television competition “Our Latin Beauty
2010”and becoming one of the 12 finalists. Mayra enjoys the interaction with her
listeners.
7pm – 12am, Veronica “La Vero” Gomez
(Sundays)
Men and women like the friendliness voice of “La Vero”. La Vero captures her
audience with always looking for new ways to interact with the radio listener
and encouraging them to call into her show which always has the phone lines
busy. She loves to invite the listener to interact with her.
1– 5pm, Lissette Ceja
(Sundays)
Lissette is one of the youngest dj‟s on-air and has captured her listeners through
her energy and for the love of radio. Lissette has a loyal base listener‟s that
have been listening to her over the many years she has been on-air. Lissette is
among one of the most loved Dj‟s in the Ventura County.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
FEATURES PROGRAMS
“Radio Novela” (M-F) 5am-5:30am
A series of various radio shows jam-packed with drama and action.
“El Show de La „M‟”(M-F) 6am-11am (Saturday) 5am-9am
The best way to wake up in the morning is with
El Show de La “M”! Classic live radio with happy wholesome
repartee, humor and gossip, along with news, show business reports,
impromptu interviews, entertaining prizes and surprises!
“Las Viejas del Recuerdo” (M-F) 11am-1pm
La “M” takes our listeners back in time to their favorites from the 70’s, 80’s & 90’s.
“La Hora Del Palenque” (M-F) 3pm-4pm
Songs teased for listeners who call in and vote on which to play.
Mexican Regional Music (M-F) 4pm-5pm
Song favorites from the regions where our audience grew up in Mexico.
“La Hora del Desmadre” (M-F) 5pm-6pm
Transitioning to hip, newer music of the day and younger demos.
“Los Corridos Perrones” (M-F) 6pm-7pm Sat. & Sun. 5pm-7pm
Both humorous and meaningful folkloric music about historical events and icons, heroes and
famous horses that live on in the hearts of our core audience; the Mexican people.
“Las Canciones Más Solicitadas del Día”(M-F) 8pm-8:20pm
La “M” will play the top (5) songs requested throughout the day.
“Mundo Infantil” (Saturday) 9am - 10am
(1)
(2)
Hour of children’s music from the very “Cri-Cri”, to today’s
Most popular songs for the children in our community.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
HOW TO KILL YOUR BUSINESS IN 10 EASY STEPS
1. Don’t Advertise. Just pretend everybody knows what you have to offer.
2. Don’t Advertise. Just assume everybody knows what you sell.
3. Don’t Advertise. Forget that there are new potential customers who would do
business with you if they were urged to do so.
4. Don’t Advertise. Tell yourself it costs too much to advertise and that you don’t get
enough out of it.
5. Don’t Advertise. Be sure not to provide an adequate advertising budget for
business.
6. Don’t Advertise. Tell yourself you just don’t have time to spend thinking about
promoting your business.
7. Don’t Advertise. Convince yourself that you have been in business so long that
customers will automatically come to you.
8. Don’t Advertise. Forget that you have competition trying to attract your customers
away from you.
9. Don’t Advertise. Overlook the fact that advertising is an investment in selling - not
an expense.
10. Don’t Advertise. Forget that you have to keep reminding your established
customers that you appreciate their business
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
WHY ADVERTISE IN SPANISH RADIO?
1. The Hispanic market in Ventura County offers the only growing target market
and one with larger and younger families.
2. Hispanics are ideal for word-of-mouth advertising because of their cohesive,
inter-dependent, multi-generational household.
3. Hispanics are new to your product, service and brand.
4. Hispanics are not a syndical target because of not having been bombarded,
saturated with the s.o-s.o messages.
5. Hispanic households boast median household incomes
6. Hispanics are very active consumers of groceries, family, clothing and cars, as
well as other day-to-day necessities.
7. The multi-generational, multi-income Hispanic household has and spends the
money needed for necessities.
8. Hispanics largely ignored by Anglo advertisers, cleave to those who reach out
to them, with an uncommon loyalty.
9. Hispanics do not complain about products and services bought.
10. Hispanics make advertising to them an ’investment’. Loyal customers are your
result.
11. Advertising to Hispanics in the language of their birth, parentage, home
setting, love making and everyday gossip, endears them to you as a welcoming
Anglo business in their neighborhoods.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Play List
GROUPS
Bukis
Temerarios
Yonic’s
Bronco
Caminantes
Tigres Del Norte
Industria Del Amor
Humildes
Tiranos Del Norte
Relámpagos Del Norte
Ramón Ayala
Banda Maguey
Banda Machos
Los Mismos
Huracanes Del Norte
Banda El Recodo
Grupo Mojado
Los Freddy’s
Rieleros Del Norte
Originales De San Juan
Banda Cuisillos
Banda La Costeña
Exterminador
Los Razos
El Coyote y Su Banda
K-Paz de la Sierra
Montés de Durango
Los Solitarios
Los Bondadosos
Los Terrícolas
Los Muecas
Grupo Indio
Los Tucanes
Los Bríos
Grupo Limite
Horóscopos de Durango
SOLO ARTISIT
Juan Gabriel
Vicente Fernández
Ana Gabriel
Luis Miguel
Rocío Durcal
Joan Sebastian
Pepe Aguilar
Antonio Aguilar
Lucero
Beatriz Adriana
Alejandro Fernández
Selena
Marco Antonio Solís
Liberación
Pablo Montero
Ana Bárbara
Pancho Barraza
Ezequiel Peña
Julio Preciado
Chalino Sánchez
Polo Urias
Javier Solís
Lucha Villa
Yolanda Del Rio
Rigo Tovar
Camilo Sexto
Adán Sánchez
Pedro Infante
José Alfredo Jiménez
Germán Lizárraga
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
HISPANIC LISTENERS
Weekly Reach
(Mon-Sun, 6am-Mid)
Hispanic Men 96%
Hispanic Women 96%
Average Daily Time
Spent Listening
Hispanic Men 3:37 Hours
Hispanic Women 3:48 Hours
% Reached Throughout the week
Monday - Friday
6am-midnight
Hispanic Men 67.3%
Hispanic Women 74%
Weekends
6am-midnight
Hispanic Men 74%
Hispanic Women 84%
Market Survey
Market Metro 12+Population Hispanic 12+Population Black 12+Population
Oxnard
420,200
212,700
10,700
*Source Radio Advertising Bureau, Radio Facts
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
REACH A VITAL CONSUMER MARKET!
There are more than 309,209 Hispanic Residents in Ventura County.
The Hispanic population growth rate has increased by 42.2% according
to the 2008 Census Update.
The non-Hispanic population in Ventura County according to 2008
Census Update has only grown 1.9%.
The larger, younger Hispanic household in Ventura County
has 4.3 family members.
63% of Hispanic Households have children.
80% of Ventura County families are under the age of 40.
Ventura County’s Hispanic household ranks 12th in the U.S. as being
classified as fluent and/ or upscale, with a yearly income of $50,000.00
or more.
Hispanic Buying Power has more than doubled in the past decade nationwide.
1990........ $207.5 billion
2001........$452.4 billion
California.......$249 billion
*Sources: U.S. Census (ACS) American Community Survey, Ventura, Ca. 1990,
2000, 2006-2008 Census Update
*Source: U.S. Research/ American Demographic/ Strategic Research
*Source: Latest Ca. State Department of Finances update on Census
*Source: Katz Hispanic Media
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
The Hispanic Market
According to the 2006-2008 Census Update:
“In Ventura County, there are over *309,092 Hispanics.”
KMLA targets adults 25+ within it’s audience.
*In a week’s time, at least 9 of 10 Hispanics tune in to radio.
*As Hispanic Americans get older, they tend to become heavier listeners to
Spanish-language broadcast, with listenership peaking among middle aged adults.
Although growing 22 times faster than the non-Hispanic population.
(the Hispanic market remains virtually untouched!)
YOU ARE READY TO ADDRESS THIS MARKET?
At LA “M” 103.7 FM, we create long-term relationships designed to
effectively reach the large, growing, vibrant Hispanic Market for your business,
because the majority of this trading zone is Hispanic.
La “M”‟s success is due to being the only home-town station, with proven
pulling power.
The music heard on La “M” represents love of homeland, Heritage, Pride,
Family, and Celebration.
La “M”, stays connected with its audience with relevant events.
La “M” is loyal to the community and as a result attracts loyalty.
* “How Hispanics listen to radio”, survey 2002.
**California State Department of Finance, Census Update 2008
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
La “M” with 6,000 watts of power and our 1,295 foot tower and our clear
FM signal covers the Gold Coast, for maximum penetration of the vibrant
Hispanic majority in the market
La “M” is known and listened to by more than 252,000
Hispanic residents in Ventura County.
La “M” management team is comprised of experienced radio personnel who
are knowledgeable in what the Hispanic community
wants and needs in a radio station, thus delivering what you the
advertiser needs to drive sales.
La “M” is very active in the community, staying connected with events,
promotions and special features that endear and engage the listeners to be
amenable to acting on your call-to-action
The State of California: According to the 2006-2008 U.S. Census update
figures, Hispanics make up 39% percent of California’s population, which
reflects a growth of 42.6% percent.
In Ventura County, Hispanics account for 43% percent of all
school children, up from 31% percent a decade ago.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
REACH THE LARGEST AND FASTEST GROWING
HISPANIC MARKETS IN THE COUNTRY!
City
Hispanic Population
%of Total
Oxnard
145,551
73%
Ventura
33,846
32%
Santa Paula
23,299
79%
Simi Valley
28,938
23%
Fillmore
11,212
74%
Camarillo
14,958
22%
Pt. Hueneme
11,360
52%
Moorpark
10,813
31%
Ojai
1,339
17%
*Source U.S. Census 2010
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
HISPANICS: COUNTRY OF
ORIGIN IN THE U.S.
South American
1.4 Million
Dominican
Cuban
1.2 Million 765 K
Spaniard
100 K
Central American
1.7 Million
Puerto Rican
3.4 Million
Mexican
20.6 Million
Other Hispanic
Origin 6.1 Million
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
COVERAGE MAP
With transmitting facilities in Oxnard, KMLA’s 6,000 watts/1,295 feet clear
channel signal covers the entire Ventura County… and beyond.
Coverage area
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Most Popular Radio Targeted for
Hispanic Listeners
Cume
Mexican Regional is by far the
trendiest of any other Spanish
language format in radio and
broadcasting that is targeted
towards Hispanic listeners.
It reached almost 8.6 million
listeners weekly last year. After
five years of increasingly rising
numbers of listeners, in Spring of
2007, Mexican Regional’s overall
share grew from 3.1% to 4.4%.
Almost 60% of the Mexican
Regional audience were men and
55% of its listeners were 25-44
years old. Mexican Regional’s 35%
25-34 composition continues with
a seven year high, and the 65+
composition with a seven year low
at 4%.
Hispanic Cume
8,637,400
9,265,300
Total Format Cume
Listeners 12+
Mon-Sun, 6am-Mid
Men 57.9%
Women 42.1%
Audience Composition
Percent of Format Audience by Demographic
Mon-Sun, 6am-Mid
12-17
18-24
25-34
45-54
55-64
65+
Demographic
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M”103.7 FM
Mountain
West North
Central
30.5%
35.1%
28.5%
Middle
Atlantic
4.6%
South Central
Pacific
(Includes
Alaska and
Hawaii
Hawaii)
22.8%
Hispanic
East North Central
South Atlantic
8.9%
AQH Share of Listening by
Location Persons 12+, MonSun, 6am-Mid
At Work 31.2%
At Home 42.9%
In Car 23.8%
Other 2.1%
SP 02
17.7
3.1
SP 03
17.9
3.4
SP 04
18.4
3.5
SP 05
19.4
3.9
SP 06
19.7
4.1
SP 07
21.4
4.4
Up Across All
Dayparts…
More than in any other location,
42.9% of listeners tuned-in at
home, followed by at work with
31.2%. Between 2006 and 2007
all dayparts were up, with a peak
during the morning hours,
followed by a slight decrease as
the day progressed.. Mexican
Regional was the number 1 format
pulling in Hispanics all across the
country, with certain regions
experiencing even more appeal to
this format than others. The East
North Central, West North
Central, Mountain and Pacific
Regions were the states with the
highest ratings in Mexican
Regional. California had twice the
amount of Mexican Regional
stations as any other state.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
Total
KMLA-FM
La “M” 103.7 FM
The most profound aspect of
the Mexican Regional’s make
up, was the remarkably high
amount of TSL (time spent
listening ), which turned out to
be much higher than any other
format in radio. In general
Mexican Regional received
almost four more listening
hours than the next closest
format. TSL was the highest
amongst those of ages 25-54
surpassing 14:00 by one hour.
The data provided on these pages is
proof to the fact that radio is a valued
component of the Hispanic
Community. From dawn to dusk no
matter the locale, radio is a primary
media platform for this ethnic group.
Time Spent Listening by Demographic
Hours:Minutes, Mon-Sun, 6am-Mid
14:45
15:00
14:30
11:45
15:00
12-24
18-34
25-54
Age Group
35-64
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
How to Read:
These figures correspond to what are called “Weekly Cume Ratings”. For
example, 97.1% of all Hispanic females tune into the radio no less than once
a week, between the hours of 6am and Midnight, Monday through Sunday.
Men
Weekly Cume Rating
97.1
96.6
95.8
94.5
96.4
Women
97.3
97
96.1
96.3
94.7
94.1
91.8
88.9
87.1
Age Group
These numbers testify to radio’s influential capacity to attract listeners in every
demographic group. Radio’s overall reach has remained consistent over the years,
as it’s TSL in 2007 was higher than in 2001, and still has not let go of the 96% of
all of it’s Hispanic listeners for the past five years.
Radio’s reach amongst Hispanic men has remained steady for six years straight. It
was up among Hispanic men ages 45-54 for the second consecutive year and at it’s
highest since 2004.
There was only a 1% slip among Hispanic women listeners between 2002 and 2007.
It’s Reach to Hispanic women 65+ was up 3% since 2002, meanwhile cume ratings
among the age groups 35-44 and 45-54 matched six year highs.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
No. of Children in
Household
How Often Would Vote
In Statewide Elections
None
One or More
Two or More
Three or More
55
75
206
Always
Sometimes
Never
Marital Status
Married
11%
52%
36%
Never married
Widowed/Legally
Seperated/Divorced
Employment Status
Employed 35
hrs. or more
28%
54%
18%
Employed
Less Than 35
hrs.
Not Employed
Own or Rent Residence
6%
Own
45%
49%
Rent
Other
Political Identification
64
152
176
219
Democrat
Republican
Independent
Independent/Dem
Independent/ Rep.
None of These
95
55
67
83
62
220
Approximately 72% of Spanish-language radio
consumers were employed full or part-time,
compared to the 65% of the general
population, with 54% working full-time,
slightly more than the U.S. population as a
whole.
52% of Spanish-language radio listeners are
married. More than one-third are single,
indexing much higher than the national
average. Though, one must take into
consideration that their household sizes were
larger, with 43% having two or more children,
compared to the national level at 24%. Nearly
half of Spanish language radio listeners (45%),
owned their own home.
Furthermore, Spanish language radio listeners
were far less likely to be registered to vote.
Interestingly, they paralleled with the national
average as identifying themselves as
Democrats, on the flip side they were half as
likely to consider themselves Republican. Also,
almost 40% denied identifying with any
political affiliation at all.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Scarborough Report: Spanish-Language Format
Listeners
Wireless Cell Phone Subscriber
34%
Yes
66%
No
Wirless/Cell Phone Bill Amount
Previous Month
Less Than
$30
$30-$49
11% 9%
19%
17%
$50-$74
17%
27%
$75-$99
Carrier: Plan to Switch Next
12 Months
15%
Yes
85%
No
Wireless/Cell
Phone Features
Camera
In Use
Download Ringtones
Download Games
E-mail
Instant Messaging
Picture Messaging
Push to Talk 2-Way
Stream Videoclips
Text Messaging
Other Internet Feat.
119
111
134
110
129
139
126
136
114
112
Their Phones Are Off the Hook!
Fortunately, two-thirds of Spanish Language
listeners have cell-phones, only 5% below the
general population. 72% of those with a cell phone,
spent at least $50 on their bill last month, with 11%
spending $150 or more. Out of all of these
consumers 15% are planning on switching to a new
carrier in the coming year, 45% more likely than all
adults with a cell phone on a national level.
In regards to using cell phones, Spanish language
radio listeners were well above the average
numbers, exceeding the standard in practically
every
aspect of the Scarborough Report.
Usage of a conventional telephone was almost
twice as high, for example Spanish-language radio
listeners were twice as likely to spend $100 or more
on long distance. Furthermore, they were also much
more likely to use calling cards through both local
and long distance phone companies.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Amount HHLD Plans to pay for
New Vehicle Next 12 Months
Top-Notch Consumers
Any Amount
100
Under $10,000
194
$10,000-$14,999
166
$15,000-$19,999
95
$20,000-$24,999
92
$25,000-$29,999
87
$30,000-$34,999
79
$35,000-$44,999
64
$45,000 or More
60
The numbers show that Spanish-language radio listener’s are a dream come true
for any vendor, in many important categories, from consumer electronics to
durable goods, transportation and real estate. Furthermore, they are twice as likely
to purchase a newly constructed home or condominium within the next 12
months, and on top of that they were much more likely to purchase new items for
their new home, such as furniture, mattresses, appliances, HDTV, a computer,
security system, a pool or spa and much more.
Spanish-language radio listeners who are on the watch for a new car are twice as
likely as all adults to spend under $10K, and are 66% more likely to spend
between $10K and $15K.
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690
KMLA-FM
La “M” 103.7 FM
Scarborough Report: Spanish-Language Format Listeners
Professional Services Used by
HH Past 12 Months
Check Cashing
114
Personal Injury Attorney 135
Real Estate Agent to
Buy/Rent a Home
Wire Transfer
93
133
Activities Past 12 Months
Adult Continuing
Education
Basketball
96
Bicycling
86
Bowling
80
Free Weights/
Circuit Training
Jogging
87
Tennis
99
135
148
Items Household Plans to Buy in
Next 12 Months
Computer
161
Digital Camera
143
Digital recorder TiVo, etc.
112
DVD Player
134
Furniture
127
HDTV
130
Home Security System
162
Major Appliance
118
Mattress
126
Mobile Home or
Manufactured Housing
224
Motorcycle
143
MP3 Player
155
(iPod, Creative Lab, etc.)
PDA (Personal Digital Assistant)
139
Pest Control Service
167
Pool or Spa
117
Primary House or Condo
(existing)
154
Primary House or Condo
(new)
189
Satellite Radio Subscription 128
Satellite TV Subscription
173
Second Home
136
Video Game System
185
Wireless/Cellular Service
141
For HH Member
Gold Coast Radio L.L.C. • 355 S. “A” Street, #103 • Oxnard, CA 93030 • Ph: 805.385.5656 •Fax: 805.385.5690