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22014
014 AANNUAL
NNUAL RREPORT
EPORT
United Way Romania
www.unitedway.ro
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“LEARN TO SUCCEED”, UWRo’s dropout
SUCCESS STORY: The Ionescu family was
prevention program dedicated to children and
youth from low-income families, started to show
the first results after one year of
implementation. Working with children, their
parents, their teachers and community
volunteers, we managed to ensure that 97% of
children in the program have passed the class
living in an adobe house when it was included in
the project supported by United Way. Mother,
father and their 6 year old daughter, Cristina,
were all sleeping in the single bedfurnishing the
with better results, and over 80% of
middle-school school graduates entered high
school or vocational schools. The “Teachers’
Academy” sessions continued to provide
support for teachers to work better with
disadvantaged children, while the “Parents’
Academy” facilitateEcommunication withthe
families in the program and helped parents
understand their children’s needs. Also in 2014,
the first group of mentors and tutors,employees
from partner companies, worked with children,
youth and single mothers from the program and
their successful experiences motivated more
windowless room of the house. Cristina’s
parents never went to schoolthemselves, so
they weren't consideringenrolling their
daughter. The social assistantmanaged to
convince them that schoolrepresents a chance
for a better life for Cristinaand that she will
receive all the thingsnecessary for going to
school: books, pencils, abackpack and
adequate clothes.
Though excited about learning, Cristina was
shy, withdrawn and avoided looking her peers
in the eyes. However, once she started
participating in the activities organized by the
Counselling Centre, she discovered her talent
for painting, learned how to communicate with
children her age and with the teacher and soon
volunteers to enrol in the next sessions.
became a happy and helpful student.
UNITED WAY ALSO CONTINUED to support
Cristina and her parents are still part of the
programs for children with special needs, with
disabilities or serious health problems, through
special counselling and therapy, developing
their skills for an independent life, creative and
educational workshops or clinic animation
activities.
program supported by United Way, along with
hundreds of other families in need, and are
striving to improve their home and their living
conditions.
2014
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Beyond education, any teenager or
SUCCESS STORY: Ioana and her 9 year old son
young adult needs the financial means to have been part of the “Agar House” maternal
be able to support, in turn, a family.
care centre supported by United Way for two
But, for young people who come from children’s
homes or who have lived on the street for a long
period of time, it becomes almost impossible to
find a job and support themselves.
years. While receiving help with raising her son
and having a place to live, Ioana also chose to
participate in a course to become a professional
hair stylist and got an internship at a beauty
salon. Perseverant, honest and hard working,
For single mothers the situation is even harsher: Ioana was hired soon after and the flexible
without their family’s support, and sometimes
schedule allows her to continue her high-school
no source of income and no shelter, they are
studies, which she plans on graduating.
unable to tend to their children’s needs.
Therefore, the programs supported by
UWRo ensure their gradual transition to
a "normal" life.
In a first stage, the youths, the mothers and
their children receive emergency
accommodation; then, they attend counselling
sessions and career development meetings and
they participate in workshops to develop new
skills (tailoring, jewellery making, gardening,
carpentry etc.).
Although she has to manage both school and
work, Ioana is determined to spend part of her
day together with her son and help him with his
homework.
Ioana and her son are now living in the
organization’s transitional apartment and are
on their way to becoming an independent
family, just as thousands of other young adults
supported by United Way.
Finally, they receive all the support needed to
get a job and a steady income.
2014 |
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Health is a prerequisite for a better life
at any age.
In 2014, UWRo provided medical
services to the most vulnerable people in
critical states and supported, at the same time,
services for prevention, identification and
treatment for low-income groups.
Through UWRo’s health programs, the sick and
elderly who cannot afford treatment and are
often confined to bed, without someone to take
care of them, received medical and social care,
rehabilitation therapy and regular health
assessments.
SUCCESS STORY: Mrs. Elena Mogoi, age 99,
was pinned down to her bed by age and
suffering, in a small room of the house,
surrounded only by framed memories. Her
daughter, age 74, was striving to care for her,
but their financial situation allowed only for
basic food and hygiene.
Through the support provided by United Way,
Mrs. Mogoi was included in the “Better life for
our elders” program. The first medical check-up
was a challenge for the doctor and revealed an
advanced state of anemia that needed urgent
care. The doctor showed Mrs. Mogoi's daughter
how to care for her and explained what food and
medicine her mother needFE.
In the cases where it is too late to intervene,
UWRo supports palliative care in special
residential centers and psychological and
emotional support for the patient’s family.
Along with the medical care received, a social
worker helped the two ladies keep their spirits
up and have an easier life.
Also, low-income families participated in
Mrs. Mogoi and hundreds of other elders from
health education sessions (proper nutrition –
especially for children, personal hygiene, dental
care etc.) and received consultations and/or
free medical care when needed.
the programs supported by UWRo wish to have a
USBORVJMold age. With the help received, Mrs.
Mogoi was able to celebrate her 100th
anniversary together with her daughter and the
team that cares for her.
2014 |
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VOLUNTEERING EVENTS
__________________________________________________
We constantly try to keep our partner companies and
donors engaged in their communities and aware that their
valuable support can come not only from financial
contributions, but also through their time, expertise and
willingness to share their knowledge with others.
• In 2014, Citi Group celebrated their annual Global
Community Day in one of UWRo’s supported programs,
theAmurt centre, a transitional house for disadvantaged
youth. The centre aimed to set up an organic garden to
secure their fresh vegetables and help the young
beneficiaries acquire new skills for their professional
__________________________________________________
Our largest volunteering event remains Day of
Action, United Way’s traditional event celebrated all over
the world on June 21st.
From 90 volunteers in our first Day of Action event in 2012,
integration. Citi Group covered all the set-up costs for the
gardening project and over 35 volunteers worked
hand-in-hand with the team and the youth to prepare the
field and cultivate the first crops.
• Toro, a new UWRo partner in 2014, offered its
employees the opportunity to plant an orchard of 100
we managed to bring together more and more people,
reaching a record number of over 800 participants in
fruit trees together with the children and youth from
2014, when we also attempted to break a world record.
Concordia, a social housing project aiming to integrate
abandoned kids in foster families. To help them further,
In 2014, the year when UWRo celebrated 10 years of
Toro also built a greenhouse, where the youth would
existence, we wanted to prepare a special event to
promote education in low-income communities.
learn useful agricultural skills and, at the same time,
Through the game of Scrabble, we wanted to bring
together disadvantaged children and volunteers, in order
to promote education outside of the classroom as well.
While CFJOHan attempt to break a world record, the 2014
Day ofAction managed to set up the largest game of
Scrabblethat ever took place in Romania, in three
different cities atthe same time, Bucharest, Cluj-Napoca
secure healthy meals for all the kids in the program.
• On Orange Day, GlaxoSmithKline’s worldwide
community volunteering day, the Romanian GSK
employees together with United Way organized
different activities for children coming from
disadvantaged families from Bucharest, Cluj-Napoca
and Timisoara. The company’s volunteers spent half a
and Timisoara.
day outdoors playing with the children and offeredthem
Our aim is to continue the Day of Action event so that, in
the following years, it can become a tradition not only for
UWRo, but also within the communities where we activate.
presents or school supplies. Additionally, GSK
employees from Bucharest renovated the ASIS Centre, a
place where poor families receive guidance and
support.
Many of the companies that organized medium
and large-scale volunteering activities with UWRo
in the past years have continued to ask for our support and
expertise in 2014 to develop better engagement
opportunities for their employees. Through this growing
reputation, we also managed to attract new companies
that wanted to give back to the community.
• Freescale Romania chose to offer 25 low-income
children the opportunity to learn chess from
professionals and discover their talent. The program
lasted for two and Bhalf months and ended with a chess
tournament among the children, 10 of whom proved out
to have outstanding abilities to become chess masters.
12
| United Way Romania
UNITED WAY EVENTS
The Bucharest International Marathon and Half
Marathon continue to be a notable success for UWRo.
Our team grew every year, reuniting over 250 people in
2014, who joined our common goal of improving the
access and quality of education for disadvantaged
children.
To strengthen our message, in 2014, UWRo’s running team
benefited from the support of public figure Andreea Raicu,
who joined our efforts in raising money
The United Way Gala
In 2014, the traditional UnitedWay Gala that
acknowledges the generosity of our partnersand
supporters had a special meaning.
For the 10th anniversary of UWRo as an organization, we
prepared aO unique evening dedicated to all our friends,
thanking them for their generosity.
The theme of the evening was “10 years of straight A’s”
because we wanted our guests to feel top of their class for
all their contribution in the community, and also because
we wanted to highlight how important education is for
Also, UWRo’s tent in the Marathon area attracted many
visitors through its photo stand, offered pro-bono by our
partner, Wave Division.
The Viennese Ball in Bucharest and Timisoara
Ourtraditional partnership with the annual Viennese Ball
inBucharest continued for the eighth year in a row. In
Bucharest, the Viennese Ball is organized by JW Marriott
Bucharest Grand Hotel, one of UWRo’s long-term partners
and supporters.
UWRo.
In a school-like setting, the guests were able to learn
about our community results, take special souvenir photos
and enjoy a special category of awards dedicated to our
most dedicated supporters throughout the years.
The event was hosted by Melania Medeleanu (Prima TV)
and was honoured by the presence of Ambassadors and
Pther public figures.
Thanks to the event’s success, UWRo was also chosen as
the exclusive charity partner of the Viennese Ball in
Timisoara, starting with 2012. The funds raised are
directed to support local beneficiaries of the UWRo
Timisoara social programs.
In 2014, the Viennese Ball in Timisoara received plenty of
media attention, also thanks to new, creative PR ideas,
such as an impressive classical waltz flash-mob at the
Timisoara airport.
Donate your birthday
In 2014 we also explored newfundraising ideas, one of
the most successful being the invitation to donate
one’s birthday to the benefit of our TPDJBM DBVTFT 8F
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Three of our Board members pioneered this fundraising
idea and mobilized their family, friends and business
partners to make a donation to UWRo instead of the
regular birthday gift. They all had a great impact and
raised over 11.000$, funds that were invested in UWRo’s
educational programs.
2014 |
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| United Way Romania
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2014 |
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BOARD
United Way Romania
BOARD MEMBERS
Radu Florescu –CEO, Centrade
PRESIDENT
Andrei Caramitru –Managing
Partner, McKinsey & Company
erban Toader –Senior Partner,
KPMG Romania and Moldova
VICE-PRESIDENT
Mariana Gheorghe –CEO, OMV
Petrom
Steven van Groningen –President
and CEO, Raiffeisen Bank
Marian Dinu –Country Managing
Partner, DLA Piper
Remi Vrignaud –CEO,
Allianz-iriac Asigurri
Andrei Pogonaru –Partner,
Central European Financial
Services
Mihai Tudor –CEO, EnergoBit
Group
Nicoleta Gavril –News
Departament Director, Prima TV
Clin Avram –CFO, Genpact
Europe
Peter Weiss –Independent
consultant
Lidia Fai –CEO, Dacris Group
2014 |
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United Way Romania
Dimitrie Pompei Boulevard 9-9A, Raiffeisen Learning Campus
Bucharest, Sector 2, 020335
www.unitedway.ro
CONTACT
BUCHAREST
Bank accounts:
RON: RO67 RZBR 0000 0600 0510 0708
USD: RO97 RZBR 0000 0600 05204928
EURO: RO72 RZBR 0000 0600 0805 8342
[email protected] / Tel: +40 21 306 2014
CLUJ-NAPOCA
United Business Center Tower, Al Vaida Voievod street, no. 51400462
RON: RO58 RZBR 0000 0600 1113 8538
[email protected] / +40 732 008 009
TIMIOARA
XXVII streetloc. ag, Judetul Timi, 307395
RON: RO65 RZBR 0000 0600 1119 8261
[email protected] / +40 730 068 413
© 2015 United Way România