CALL-TO-ACTION- Case Study CALL-TO

CALL-TO-ACTION - Case- Case
StudyStudy
CLIENT
SITUATION
Sales during promotional events were
suffering due to the fact that on-floor staff
was responsible for making invitational calls
– brand standards were also lacking.
FABRICLAND FINDS THAT AUTOMATED HUMAN
VOICE MESSAGING TRUMPS IN-STORE ASSOCIATES INVITATIONS
Fabricland, a Canadian fabric retailer, prides itself on the prevalence of their Spectacular Sewing Club, their innovative
rewards program that provides members with savings and other benefits. Looking for opportunities to continue to grow their
customer engagement within this group, Fabricland recognized that they needed a way to guarantee that members were receiving invitations to their special events.
A personalized communication solution that connected to their entire database to drive response rates was the answer. Turning
to SPLICE automated notifications, Fabricland achieved immediate results, increasing in store traffic and sales, all while
reducing overall event costs.
SOLUTION
The SPLICE Solution delivered timely,
branded messages to club members who had
provided express consent, increasing both the
accuracy and quality of messages received by
the loyal members.
RESULTS
50% increase in contact rates
150% increase in sales
66% reduction in cost
More engaged customer base
MARKET CHALLENGES
COST
COST MAINTENANCE
MAINTENANCE
As costs escalated for other media,
Fabricland needed a solution that
would minimize costs while maximizing reach and return.
CALGARY • TORONTO • CHICAGO
TIME
TIME TO
TO MARKET
MARKET
Internal IT was slow and could not
provide a solution for this initiative
that would be able to go to market in
a timely manner.
CONSTRAINED RESOURCES
Due to the company’s size, protocol and other
marketing commitments, limited resources
were available for this initiative. Looking for a
solution that streamlined costs, and internal
resources, Fabricland turned to SPLICE.
SPLICE Sales: 1-855-777-5423
www.splicesoftware.com
CALL-TO-ACTION
DRIVING RESULTS
- Case
CaseStudy
Study
A BETTER CUSTOMER EXPERIENCE
Fabricland implemented a Pilot Project to use SPLICE’s automated voice
notifications to notify Sewing Club members of VIP events and offers. A
personalized and friendly voice message, promoting their corporate image
and brand was delivered specifying the event details and the associated
benefits. Both Corporate and Franchised Fabricland stores found that these
messages were received much better than those left by their sales
associates, and were more effective at driving in-store traffic and sales, as
well as overall customer engagement, both at the event and with the brand in
general.
BUILDING ON SUCCESS
Fabricland found that integrating SPLICE into their existing systems was
fast, efficient and cost effective. Plus, the impact on their IT resources was
minimal.
SPLICE specializes in unique human audio as an on-demand
service for enterprises; offering them the ability to connect
with customers using personalized Data Driven DialogTM.
CALGARY • TORONTO • CHICAGO
Fabricland operates throughout Canada, with a focus on speaking the
customers language - in culturally diverse regions – all while maintaining their
brand identity. Customers are happy to interact with the brand as it makes
them feel like they’re part of something special. In order to maintain their
brand identity, the messaging had to be a perfect match. With the SPLICE
Team of Linguists and Voice Talents, the messaging fit the brand and
emphasized the call-to-action.
LISA MILLARD
General Manager, Advertising & Marketing
We were reluctant to test the automated system based on the assumption that our
customers would dislike receiving pre-recorded calls. In fact, we received quite a
bit of positive feedback that the recording was clear, short, and easy to
understand. All in all, the use of SPLICE’s Automated Voice Marketing exceeded
our objectives, with none of the downside we were worried about.
SPLICE Sales: 1-855-777-5423
www.splicesoftware.com