November/December, 2011

Transcription

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Art World News
N O V E M B E R – D E C E M B E R 2 0 11
THE INDEPENDENT NEWS SOURCE
FORD SMITH GAL L ERY
F I NDS A L L I A NCE S
CA N B E EFFECTIVE
IN GENERATING SA L ES
When Fo r d Sm i t h Gal l er y
held a show of paintings
and prints by Fo r d Sm i t h
at the Mercedes-Benz of
Buckhead in Atlanta showroom, both entities benefitted. Sales of artwork were
achieved at the event and
afterwards the gallery had
new gallery visitors who
became customers. Turn
to page 26 for full article.
A FFORDA BL E A RT FA IR
OP E N S I N L OS A N GE L E S
The A f f o r d ab l e A r t Fai r
makes its debut in Los
Angeles, January 18–22.
(See page 43.) A report on
the Fall AAF in New York
City begins on page 24.
W E S T C OA S T A R T &
FRA ME SHOW
L OOK I N G S T R ON G
Some 207 framing and artrelated companies, a few
more than last year, are
participating in the Wes t
Co as t A r t & Fr am e Sh o w ,
January 30–February 1,
at The Mirage Resort &
Casino on the Las Vegas
Strip. Exhibiting companies
comprise 60% framing,
32% art, and 8% technology and other. Of the new
venue, Trade Show Director Rob Gherman says,
“The Mirage offers a stateof-the-art convention facility, with numerous fine
dining options and an impressive array of entertainment and attractions.” At
one point, in the early fall,
the show sold out its
90,000 square feet in the
continued on page 20
Malton Gallery, Cincinnati, showing Casagrande’s sculpture.
CUSTOM FRAMERS
GET CREATIVE
Custom framers have noticed a change in the amount of
times they are visited by framing sales representatives
who were oftentimes a framer’s link to industry news, trends,
and information on new products and services. Without
—or with limited access to—that link forces framers in
different directions (weborder to stay afloat. At
sites, online forums, mesLaMantia Gallery, Northport,
sage boards, etc.) thus
NY, co-owner Robert Bluver
creating more work for
has noticed a drop off of
them. But, the majority of
framing rep visits, but feels
people in the industry are
that it’s par for the course in
used to change and adjustthis fragile economy.
ing their business models in
QUOTE OF THE MONTH:
“Everything is one-day service and
that is how we get people to pay
for the entire order immediately.
They do not have a problem with it
because, if they’re going to pick up
the work tomorrow, why not pay
today?”
George Elliot, page 28
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INSIDE THIS ISSUE
DEPARTMENTS
A RTISTS & PUB L ISHERS
Pag e 10
FRA MING
Pag e 28
NEW FRA MING
PRODUCTS
Pag e 32
B USINESS INSIDER
Pag e 34
OPEN EDITION
PRINT ISSUES
Pag e 36
OPEN EDITIONS
Pag e 38
WHAT’ S HOT IN
OPEN EDITIONS
Pag e 39
ARTIST VITA E
Pag e 40
VOLUME XVI
ISSUE 10
2012 WCAF Show
Looking Strong
The ‘Unusual’
Can Be Effective
Mimzi Art and Frame
Opens Second Shop
The 2012 West Coast Art &
Frame Show has moved to
The Mirage, and features
some 207 framing- and artrelated companies exhibiting, up from last year.
Artist Ford Smith participated
in a first-class event, hosted
by Mercedes-Benz of Buckhead in Atlanta, where his
paintings and prints were exhibited to 400 attendees.
George Elliot and Mimzi Haut,
co-owners of Mimzi Art &
Frame, Moline, IL, have recently opened a second
gallery and frameshop, this
one in Davenport, Iowa.
Page 20
Page 26
Page 28
Open Edition Print
Showcase
Artist Vitae:
Tennessee Loveless
Presenting
New Art Releases
Lonnie Lemco discusses pricing options, Barney Davey
gives insight into sanity and
success, and the What’s Hot
section highlights the top selling open edition prints.
Collectors Editions’ artist
Tennessee Loveless takes
his bold Pop art paintings to
Disney Fine Art, creating
portraits, including iconic images of classic characters.
The New Art section features
current releases in an array
of mediums, edition sizes,
image sizes, and price points,
as well as company contact
information.
Page 34
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CAL ENDA R
Pag e 43
CL ASSIFIEDS
Pag e 45
A DVERTISER INDEX
Pag e 46
A r t w o r k f eat u r ed
f r o m DE Fi n e A r t
i s Pi et r o Pi c c o l i ’ s
“ L u c i e Vel e a B o s a
–Sar d eg n a,” o i l o n
c an v as , 27 1/2 b y
27 1/2 i n c h es , $5,450.
Tu r n t o p ag e 10.
A RT WORL D NEWS
PA GE 7
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IN OUR OPINION
WHAT ARE
YOU SELLING?
t’s self-evident that great
products and services delight
hordes of customers and
make lots of money. But, what
is most often overlooked is that
great products make great companies. And, in the art and framing business one can make the
observation that our industry’s
battle to find a path out of the recession could be described as a
search to return to greatness
through our product and services. Everyone knows the commercial link to a customer’s
wallet is by what they buy. But
what industry retailers seemingly
have lost sight of is the less tangible value of their product selections to the business. Consider
these points—Winning Products
Add Momentum: The success of
one strong item can transform a
company into a well-rounded and
successful business. In our industry it can sometimes only take
one artist’s work or an element
of service to become a gamechanger for an existing business.
If identified, developed, and
executed correctly, a winning
product can move mountains.
I
Winning Products Are Promotable: As 2011 is arguably the
best year the industry has posted in years, sales gains have
largely ground forward without
benefit of adequate promotion.
The lack of promotion is as much
about money as it is conviction.
Successful companies and
strong-minded owners invest in
their beliefs. To be a winner, one
has to bet on a winner. Winning
Products Attract and Retain Personnel: To attract the best people, a business needs to sell the
best products and services. The
most talented people naturally
head toward the better products
and firms. Too often in our industry firms are under-employed in
both skill and manpower.
To spring out of the doldrums
each company needs to be the
best, by selling the best with the
best promotion and staff behind
it. There seems to be money in
consumers’ pockets to be courted. However a weak effort from
business owners will leave them
disappointed and at a severe
competitive disadvantage that
may be insurmountable.
John Haffey
Publisher
A RT W ORLD N EWS
Ed i t o r i n Ch i ef
Man ag i n g Ed i t o r
Pr o d u c t io n Man ag er
Ed i t o r at L ar g e
Co lu mn i s t s
Sar ah Seam ar k
[email protected]
K o l een K af f an
[email protected]
Su e B o n a v e n t u r a
[email protected]
J o Yan o w -Sc h w ar t z
To d d B i n g h am
[email protected]
B ar n ey Dav ey
[email protected]
J o s h u a K au f m an
[email protected]
Co n t r i b u t i n g Wr i t er s
Pu b l i s h er
A s s o c i at e Pu b l i s h er
In f o r m at i o n Tec h n o l o g i s t
Gr eg Per k i n s
C r i s t i Sm i t h
J o h n Haf f ey
[email protected]
B r o o k s Ma l e
[email protected]
J o e Gar d el la
Ed i t o r i al A d v i s o r y B o ar d
Ph i l l i p Gev i k , Gallery Phillip, Don Mills, Ontario, Canada
St ev en Har t m an , The Contessa Gallery, Cleveland, OH
Ph i li p M. J an es, Arts Exclusive Inc., Simsbury, CT
Hei d i L ei g h, Animazing Gallery, SoHo, NY
Ru t h -A n n Th o r n, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
[email protected]
Mi d w es t & Wes t Co as t
Brooks Male, Associate Publisher
Phone (847) 705-6519
Fax (847) 776-8542
[email protected]
Art World News (Volume XVI, Number 10) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: [email protected] or fax to (847) 776-8542. Please indicate which month and year you
are requesting. Single copy price is $10.00.
All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
PA GE 8
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ARTISTS & PUBLISHERS
DE Fine Art Introduces Pietro Piccoli
Milk Gallery Shows Monroe Work/Film
DE Fine Art of
Atlanta is now
representing
the work of
Italian
artist
Pietro Piccoli
in the United
States. With
his transitional
a b s t r a c t
works, Piccoli
showcases the
essence of the
Mediterranean,
its color and
light. Focusing
on these two “Venezia” by Pietro Piccoli, oil on canvas,
elements, he 39 1/2 by 39 1/2 inches, retail $8,900.
paints cities,
beaches, and seas. Retail prices for his paintings are
$5,000–$20,000. A book on the artist is also available.
Telephone DE Fine Art for further information at (770) 3009733 or go to the website located at: www.defineart.com.
The
Milk
Gallery, New
York City,
was the setting of a
star-studded
event celebrating the
new exhibition of Marilyn Monroe
photographs Photo by Neilson Barnard/Getty Images for The Weinstein Company
titled “Pictur- Pictured at the opening of “Picturing Mariing Marilyn,” lyn” is, from left, film producer Harvey Weinp r e s e n t e d stein, director Simon Curtis, actress Andrea
by fashion Riseborough, and actor Dominic Cooper.
house Dior
and The Weinstein Company. Hosted by photographer Bert
Stern, actress Celeste Holm and Joan Copeland, sister of
Monroe’s ex-husband Arthur Miller, the event commemorated
the premiere of the film My Week with Marilyn, produced
by Harvey Weinstein. Other notable attendees included photographer Bruce Weber, singer Vanessa Carlton, fashion designers Georgina Chapman and Calvin Klein. Phone Milk
Gallery at (212) 645-2797 or visit: www.milkstudios.com.
Eric Christensen Print Benefits Kids
Watercolor
painter Eric
Christensen
recently donated a limited edition
print of “A
Moment of
Reflection”
to the 2011
Uncorked
for Kids charity wine auction benefit. Eric Christensen’s “A Moment of Reflection”
The
print is a giclée on canvas, edition of 150, 32 by
raised close 26 inches, retailing for $1,400.
to $2,000 for
the non profit that provides health and nutritional programs
for children and their families in the Philadelphia area. For
Eric Christensen Fine Art & Editions, telephone (408) 4451314, www.ericchristensenart.com; for more on the charity,
visit the website located at: www.uncorkedforkids.com.
PA GE 10
Alexei Butirskiy’s Las Vegas Show
Thomas
Charles
Editions’
artist Alexei
Butirskiy recently celebrated a successful show
at Wyland
Gallery at
Planet Hollywood in Las Painter Alexei Butirskiy, third from the left,
Vegas. The is pictured at Wyland Gallery with, from left,
painter com- gallery associate Boris Morew, collectors
pleted two Rita and Mike Whalen, and gallery director
acrylic on can- Cristi Olsen and her husband Ron Olsen.
vas pieces
during the three-day show, both of which sold. For more
on Butirskiy’s work, call Thomas Charles Editions, Phoenix,
AZ, at (623) 582-4500, www.thomascharleseditions.net.
A RT WORL D NEWS
TCE-NOV/DEC11 Ad~1:Layout 1
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New Releases
EDWARD
GORDON
“6A.M.”
Limited Edition 295
Artist-embellished
Giclée on canvas
Image size – 30” x 25”
ALEXEI
BUTIRSKIY
´
“BON APPETIT”
* Original Paintings
* Limited Edition Giclée Canvas Prints
* Appraisals, Expert Witness Services
Published exclusively by:
Thomas Charles Editions, LLC.
42302 N. Vision Way, Suite 105 & 106
Phoenix, Arizona 85086
Phone: 623-582-4500
Fax: 623-582-4505
[email protected]
www.ThomasCharlesEditions.com
www.TCEditions.com
Limited Edition 295
Artist-embellished
Giclée on canvas
Image size – 20” x 20”
8/16/11
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BERMANO
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My paintings are pure
and are painted from
my soul. My body is
merely the vehicle that gets
them on the canvas.
The joy I feel when
I paint is nothing short
of pure exhilaration and
I can’t stop painting
because I simply can’t
wait to see what the
painting will look like
when it's done.
BERMANO
Dallas • 702.354.3665 • www.bermano.us
Bermano donates 50 percent of all gross sales of his art to charity.
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A&P
Jay Leno Chooses Scott Jacobs’ Book Flores Fiol Marks 73 with ‘Quantum’
Scott Jacobs’ book, The
Art of Scott Jacobs... The
Complete Works, caught
the attention of The
Tonight Show host Jay
Leno. After perusing the
300-plus-page hardcover
book ($64.95), Mr. Leno
interviewed Scott at Jay
Leno’s Garage where he
soon discovered that the
artist’s career embodied a
few of his favorite things...
Harley-Davidson motorcycles, fast cars, and classic
cars. It was then that Mr. The cover of The Art of Scott
Leno selected Scott’s Jacobs, the artist’s latest book.
book for his book club. The
interview went “live” in November on the website:
www.jaylenosgarage.com. For more information on the
artist’s work, telephone Scott Jacobs Studio, Rancho
Santa Fe, CA, at (858) 756-6725, or go to the company’s
website located at www.scottjacobsstudio.com.
To mark his
73rd birthday, Oregon
artist Oscar
Flores Fiol
has created
“The Quantum 1 & 2,”
an oil painting representing
influences
from his 35 “The Quantum 1 & 2” by Oscar Flores Fiol,
years as an oil on canvas, 40 by 30 inches, $2,800.
artist. Depicting petroglyphs and ancient cultures from Egypt, pre-Inca,
and Japan, the piece is actually two paintings in one as it
can be turned any horizontal way and change into something
else. The Peruvian-American artist and Consul Emeritus of
Peru, who has made painting his career for the past 20
years, has collectors worldwide. To reach Flores Fiol, contact Appleridge Fine Art in Eagle Creek at (503) 637-3373,
e-mail: [email protected], or: www.floresfiol.com.
Tomasz Rut Audience with His Holiness Pope Benedict XVI
Thousands
of spectators
from
around the
world looked
on as two
paintings by
Tomasz Rut
entered St.
P e t e r ’s
Cathedral in
Rome to be- Tomasz Rut presents His Holiness Pope
come part of Benedict XVI with a book featuring the third
the Vatican of his series of “Nolite Timere” paintings
C o l l e c t i o n honoring Pope John Paul II and the first
after being president of democratic Poland Lech Walesa.
blessed by
His Holiness Pope Benedict pay tribute to the beloved
XVI during the artist’s audi- late Pope and depict John
ence with the Holy Father. Paul II as a Saint and charisThe paintings, “Be Not matic leader of the world, acAfraid” and “Nolite Timere,” companied by Lech Walesa,
PA GE 14
legendary first president
of democratic Poland.
During his meeting with
Pope Benedict, Tomasz
presented him with the
book recently published
by Libreria Editrice Vaticana featuring the third
of his series of “Nolite
Timere” paintings. “It was
a one-of-a-kind experience,” says Tomasz
Rut. “I was absolutely
thrilled. It was like a
dream come true.” Limited edition giclées of
the paintings have been
published by Tomasz
Rut Studio, Hollywood,
FL, in two sizes. Phone
(954) 920-8949, www.
tomaszrutstudio.com.
“Nolite Timere” by Tomasz Rut is
published by Tomasz Rut Studio
as a limited edition giclée available in two sizes: 37 1/2 by 40
inches, in an edition of 2,195,
retailing for $3,600; and 20 1/2
by 22 inches, in an edition of
1,195 retailing for $2,000.
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A&P
Pat Moss on the Road in Iowa
Cao Yong Fans at Parkhurst Galleries
Pat Moss
recently enjoyed a busy
weekend in
Kalona,
Iowa, making a pers o n a l
appearance
at the Village Shoppe
for an exhibition of her Pat Moss, left, with Joyce Mattes, her “rightwork. The hand” person in Iowa, and Joyce’s grandartist also daughters Grace and Emma who were
attended a inspiration for Pat’s print “Ballet Princesses.”
fundraising
dinner and auction organized by the Moss Country Friends
Chapter of the P. Buckley Moss Society. The $4,800 raised
was divided between the Chapter for its local charities and
the P. Buckley Moss Foundation for Children’s Education.
For more details, contact The Moss Portfolio in Mathews,
VA, by calling (800) 430-1320, www.pbuckleymoss.com.
Hundreds
turned out
to meet Chinese-born
artist Cao
Yong when
he attended
the opening
of his show
at Parkhurst
Galleries in
San Pedro,
CA, this fall.
During the Cao Yong, center, with collectors April Barci
event
the and Richard Ferranda who acquired “Cafe
artist, a for- Bella” that the artist highlighted for them.
mer professor at Tibet University, set up his easel for attendees to
watch him highlight prints and add customized details.
Yong’s prints retail for $895 to $10,140 for mixed media
work. For more information on his prints, call Cao Yong
Editions, City of Industry, CA, at (626) 839-1686, www.
caoyong.us; for Parkhurst Galleries, call (310) 547-3158.
Artist Teri Rizzutti Dies, Scholarship Established
Nationally
recognized
fine artist
Teri Rizzutti
lost
her
battle with
cancer on
October 21,
2011. She
was 55. The
epitaph on
her website
reads: “Her
e a r t h l y Teri Rizzutti.
presence
will not be forgotten as she
has become the angel of
color, painting the skies
above for all to enjoy.” A
major in fine art at Towson
PA GE 16
University, Teri once
remarked, “School
merely skims the
surface ...it is up to
the individual to dig
deep and discover
who they are as a
painter.” Years of
self-study, trips to
museums, and experimenting in her
studio led to her
mastery of oils,
acrylics, and mixed
media. From 2002–
2008, Teri owned and operated her own retail galleries
in Maryland. As her work
grew in popularity, she
closed her gallery and of-
fered her artwork exclusively through art galleries.
Teri is survived by her
parents Alfred and Louise
Rizzutti; her husband Joe
Tabeling and her stepchildren Jessica and Jay; her
siblings Tony and Rocky
Rizzutti, and Laura Bergstrom, and seven nieces
and nephews. The Teri Rizzutti Art Scholarship Fund
has been established in her
name. To make a donation,
visit: www.rizzuttifineart.com.
A coffeetable book, calendars, and giclée prints are
being produced with all proceeds going to the scholarship fund. For information,
“Tuscan Sunset” by Teri
Rizzutti is an edition of 50,
30 by 40 inches, ($995).
All proceeds go to Teri Rizzutti Art Scholarship Fund .
contact Joe Tabeling at
(410) 248-9086, e-mail him
at: [email protected].
A RT WORL D NEWS
D a n i e l D e l Or f an o
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L i f e — Mo o d — M e m o r y
No Reason to Go Inside
Unexpected Visit
The Center of Attention
LaMantia Fine Art Inc.
1-866-638-1800
www.lamantiagallery.com/fineart
In Love,
There’s Always Sun
NOV11-A&P-page 4 Bermano:Layout 1
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Bermano Teams with NY Jets LaDainian Tomlinson to ‘Touch Lives’
Known as “a
Rainbow Nation,” signed by
passionate
Nelson Mandela, told the
humanist,”
audience of Jets fans and
South African
art aficionados, that he
-born artist
reached out to Tomlinson
Joel Bermano
because he knew he was
enjoyed
a
more than a football player.
packed audi“He’s a man who underence
and
stands he was given this
major media
talent, and that comes with
coverage
the responsibility to help
when making Bermano, right, with New York Jets running others. He gets that.” Tomhis New York back LaDainian Tomlinson and Miss New
linson said, “With everydebut at Pop York USA 2011 Amber Collins at Pop
thing I have achieved on the
International International Galleries in SoHo.
field, my greatest success
Galleries in
and joy comes from giving
SoHo in October. The event Bermano, whose body of back to the community.”
was hosted by New York work includes “Madiba’s Bermano is donating 100%
Jets running back LaDainian
of
proceeds
Tomlinson, whose Touching
from the sale
Lives Foundation engages in
of his painting
a number of programs de“LT21,” shown
signed to enhance the lives
below, to Tomof deserving families by prolinson’s foundamoting education and position. Adding to
tive self-esteem. His 21 Club
its collectibility,
takes kids to Jets’ games;
the piece feaGiving Thanks with LT distribtures the running
utes Thanksgiving dinners to
back’s
hand
needy families; he has a holprints. Gallery
iday program, as well as a
co-owner Jeff
scholarship program, and
Jaffe, said, “This
more. Bermano, too, lives Bermano with his painting “Lift Off.”
all came tofor giving back. Now forty,
gether in a very
and without any formal trainmeaningful
ing in art, the Dallas-based
way.” With two
artist has spontaneously crefellow humaniated a significant body of
tarians topping
work. Relishing this newthe bill, the
found passion for art and life
press turned out
itself, Bermano found that
in force, giving
he could no longer work
Bermano’s artonly for himself. “With G-d
work significant
as my partner, I decided to
kudos. Bruce
establish the Bermano Fund
Beck,
NBC4
in order to donate 50% of All proceeds from sales of Bermano’s
sportscaster
all gross sales from my art- “LT21” benefit LaDainian Tomlinson’s
emceed
the
work to worthwhile causes.” Touching Lives Foundation.
event and gave
PA GE 18
Bermano with Jordan Young
who was among a group of
kids from International
Prayer Warriors of Brooklyn
that came to meet the artist
and LaDainian Tomlinson.
it live coverage. The New
York Post and the New
York Daily News covered
the event, among others.
The painting “LT21” sold
at auction that night and
Bermano made a donation
of $35,000 to the foundation. Afterwards Bermano
told Art World News, “It is
my philosophy about art
that you have to get to
know the person who is
painting and understand
where they come from, then
their paintings take on a
new meaning. I want people
to know who I am and
hear my story.” The artist
represents his own work.
Visit: www.bermano.us or
call (702) 354-3665. For
Tomlinson’s Touching Lives
Foundation, go to: www.
tomlinsonstouchinglives
.com; and for Pop International Galleries, go to: www.
popinternational.com.
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W E S T C OA S T A R T &
FRA ME SHOW
CUSTOM FRAMERS GET CREATIVE
continued from page 1
they miss out on the oppor- presence in our business.”
“We definitely feel like tunity. Just like our cus- Mr. Gaston echoes Mr. Bluwe’re being visited less by tomers, I want to be taken ver’s sentiment of wanting to
our framing reps,” he says. care of too!”
feel as though his business
“The industry itself has a lot
is actually of importance to
of turn-over in staffing,
John Gaston, owner of the framing companies and
which in turn
says that some
means there has
reps
haven’t
been some instepped foot in
consistencies in
his gallery in more
relationship
than 18 months.
building. Certain
His New England
framing compalocation is one
nies do still conthat, he feels,
sistently visit us
would not be an
and bring inforout-of-the-way
mation on new
trek for a rep to
products. Those
take, having many
are also the
other framing resame compatailers around in
nies that are exthe easily accescellent
at
sible,
densely
keeping
their Framin’ Works & Finer Things credits 60% of sales to populated area.
websites
up- that of framing, which has dropped off over the years. “It’s not like you
dated with new
have to travel
releases and design ideas. Gastonart
and
Frame, hundreds of miles between
Larson-Juhl has always Shrewsbury, MA, says of framing retailers. I find mybeen really good at keeping the companies that visit his self buying from those reps
us up-to-date with a weekly establishment less, they that I see more often, or
newsletter, making it easy have also stopped sending even those that pick up the
for us to find new prod- marketing material. “The phone and call. I get it that
ucts.”
they’re busy
and have bigMr. Bluver
ger territories
contends that
these days,
being front and
but I don’t recenter when it
quire handcomes to preholding, just
senting prodan
appearucts to framers
ance once in a
helps
keep
while.”
them in-theknow, as well
This limited
as being the
contact with
first name they Parkhurst Art Galleries has two locations in San Pedro, CA. reps creates
think of when
more work for
it’s time to order moulding. companies still exist be- framers—who are already
“Those are the companies cause I will occasionally see stretched with their day-tothat we look to when we them advertise in magazines day workloads—by adding
need to place an order. If the or feature new products in time spent pursuing product
reps do not come or contact editorial, but we just haven’t information and trends.
us, it’s like out of sight, out heard from them. Their sam- Framer Randy Neal of Desof mind—that’s Sales 101. ple corners do not make it tin, FL-based Geana’s Art
There is so much competi- on my wall and they lose Gallery & Custom Framing,
tion for the dollar these more and more of my space spends time out of his busy
days, that if a company is to other moulding compacontinued on page 22
not going to be proactive nies that have an active
main exhibit hall at the Mirage
Events Center, and a new
area was added to help
accommodate additional
exhibitors. This year, for the
first time, the PPFA A n n u al
Co n v en t i o n is taking place at
the WCAF Show. Also, the
L as Veg as Mar k et runs January 30–February 3 at World
Market Center.
The trade-only WCAF Show,
sponsored by Picture Framing Magazine and now in its
13th year, is known to attract
proactive art and framing
retailers because of its strong
education program provided
by Th e Nat i o n al
Co n f er en c e, which begins on
January 29. PFM Seminars
Vice President Deborah
Salmon says, “The National
Conference continues to draw
a solid attendance, both
domestic and international,
because of its blend of new
sessions and the best classes
from previous years. There
are a lot of new and exciting
lectures and workshops for
attendees, designed to help
all levels of framers improve
their skills and their businesses.” The National Conference is offering 87 classes
and the PPFA, 21. Highlights
of the NC classes are “Designing for Office Spaces and
More,” sponsored by World
Art Group; “Things Your Accountant Won’t Tell You About
the Framing Business,” led by
Ken Baur; and “Digital Print
Identification” sponsored by
Tru Vue. On Monday, 6 p.m.
–7.30 p.m., Larson-Juhl hosts
a frame designs event, “Black
is Cool! White is Hot!”
Show hours are: Monday &
Tuesday, 11 a.m. to 6 p.m.;
Wednesday, 10 a.m. to 4 p.m.
The National Conference begins on Sunday. For information: www.wcafshow.com.
PA GE 20
A RT WORL D NEWS
11/28/11
4:13 PM
Page 1
12/8/11
L A RSON-J UHL’ S NEW
CONSUMER A D CA MPA IGN
HEIGHTENS AWA RENESS
OF CUSTOM FRA MING
NORCROSS, GA—L ar s o n J u h l launched a new consumer advertising campaign
this fall celebrating custom
framed treasures. The ads
are running in the November
and December issues of
Traditional Home, House
Beautiful, and Elle Decor
magazines. Steve McKenzie,
president and CEO, shares,
“The new ad messages tug at
consumer heartstrings and
urge people to custom frame
their most loved treasures,
something I know we can all
relate to.” The ads reinforce
the framing experience with
consumers who are already
custom framing, and is also
designed to connect with a
new group of consumers.
The print ads direct consumers to a new web page:
www.FrameMyTreasure.com.
This web page also links consumers to custom framers
through Larson-Juhl’s dealer
locator tool. The company is
launching a series of ads on
HGTV.com. These ads, also
focusing on custom framed
treasures, direct visitors to a
page that has a variety of
links including one to the
dealer locator, as well as to
more framing ideas.
For further information, visit:
www.larson-juhl.com.
PA GE 22
4:30 PM
Page 1
CUSTOM FRAMING
schedule searching for products, instead of having a goto rep that could help him
fulfill an order quickly and
easily. “Now, if I want to find
something that I don’t have
in stock, I have to go online
and find it from the manufacturer, then contact their distributor myself to get it. It’s
an added step in what I have
to do, and it’s also not convenient because I don’t get
to see the physical sample
to see the materials it’s
made out of or the quality of
the product. It’s become a
guessing game.”
Strong and friendly relationships with reps, face-toface, become mutually
beneficial for both parties involved. “The reps that keep
in contact with us get our
business,” Mr. Neal says.
“Also, meeting with a rep
opens the door for better
pricing and incentives, that
do still exist,
and
that
makes us buy
more
from
them.”
and recently our niche has
become art restoration. This
has set us apart and kept us
alive in this economy.” She
still credits 60% of the business’ sales to framing.
Shadowbox framed mementos from LaMantia Gallery.
At Parkhurst Art Galleries
in San Pedro, CA, director
Warren Hsiao has also made
changes, having found an al-
ness model instead of buying moulding from reps,
we’ve outsourced the cutting, joining, and inventory
by using a larger wholesale
manufacturer,” he says.
“Our frameshop becomes a
display and order taking
area. We take the order and
show the customer how it
will look with their art and
put the order form together,
and fax it to the manufacturer. They build it and we
pick it up in 24 hours. This
change has allowed us to cut
down a lot on our overhead.
Since we’re dealing with
lower volume, it just doesn’t
make sense to own the entire supply chain.” Mr. Hsiao
feels that it has worked out
well for his customers too,
because they don’t know,
nor do they see, any difference. The finished framing
product is ready the next
day. “Our customers don’t
care if the frame is made in
the backroom or five miles
away. People are looking for
a quality product at a good
p r i c e — t h a t ’s
what keeps you
alive.”
Mr.
Hsiao
has
noticed
that now may
not be the best
time,
financially, to be
known as the
cutting-edge
framer
because of the
risk of sitting
on a lot of inventory.
Barb Feder,
co-owner with
her husband
Abe of Framin’
Works & Finer
Things in Tempe, AZ, understands
that
cut backs on
reps is just a
sign of the
times. “The At Gilded Moon Framing Jeffrey L. Neumann’s “Diner,”
reps’ areas of oil on canvas, is framed using Larson-Juhl’s Lucerne
Jill Choma,
responsibility moulding in black and silver.
co-owner with
have grown,
her husband
some by a lot, as manufac- ternative way to still offer Paul, of Gilded Moon Framturers have downsized. We, professional custom framing ing in Millerton, NY, credits
on the other hand, have ex- to his customers, while not 95% of their business to
panded our framing sales by tying up his staff or floor- framing, and has not noticed
promoting and expanding space with a work area. a drop off of visits from her
our products and services. “What we’ve done is recontinued on page 23
Our business has changed designed the whole busiA RT WORL D NEWS
NOV11-Arnot page:Layout 1
12/12/11
11:14 AM
Page 1
IT’S ALL ABOUT YOUR ATTITUDE!
The better your
attitude, the better customers respond to you; and
the more helpful
you are to yourself, the more
your
business
benefits, believes
Vicki Arnot, coowner with Peter
Arnot of Arnot
Galleries in New “Paris Montmartre in Winter” by Ramon
York. “Attitude is Moscardo, oil painting, 32 by 26 inches.
such an important
part of business today,” she portant, too. “You want to
says. “I think it makes a big be honest with clients to redifference to me in closing flect what is really going on,
deals. No one wants to hear but with a positive attitude.”
from someone crying in their At the same time, you don’t
soup. If someone calls you want to leave them with an
and they are upbeat, you impression you are doing
feel better after talking to better than them. “They
them.” Honesty is very im- want to know you are not
exaggerating—that
you are being honest
and positive all at the
same time.
“With things as they
are today, it is obvious
we are all working a lot
harder to accomplish
goals that used to be
reached with less effort. So reward your“Quiet Waters” by Claudio Simonetti self for working so
hard! It is important to
is an oil painting, 10 by 8 inches.
CUSTOM FRAMING
framing reps, some of which
are from Larson-Juhl and
Framerica. “We have had
some really good sales reps
through the years and they
have been loyal. They have
stepped up to the plate for
us and have been invaluable
by helping us bring in new
product lines that our customers are seeking at the
high-end and lower price
points. This has allowed us
to deliver orders to our cusA RT WORL D NEWS
tomers faster. They make us
look good.” The Chomas
sublet their space to a furniture company and both use
each other’s products to
create a home setting for
customers.
When it comes to keeping
up on the trends in the industry, many framers have had
to search on their own. “We
tend to look more at different
publications that deal with
interior design, as well as
talk to designers to get information on trends and col-
take time in your day to say
‘This is me time.’ Do whatever makes you happy. For
me, I love kick boxing. After
I have done a class I feel
a new person. I also like
getting myself involved in
making improvements to the
gallery. I feel re-energized
when I have made my presentations more effective in
reaching out in a positive way
to my customer base. Anything of that nature where I
can work better with a client
makes me feel encouraged.”
Claudio Simonetti’s “A Day
in Venice” is an oil painting
measuring 8 by 10 inches.
To reach Arnot Galleries
for information on its artists,
call (212) 245-8287 or visit:
www.arnotart.com.
ors,” Mr. Bluver says. “We
take what we learn from
those sources and add our
own spin.”
Mr. Gaston relies on his
local PPFA chapter for
trends now more than ever.
“Our New England chapter
of PPFA hosts a couple of
events a year and reps will
come to those and have
mini tradeshows. Unfortunately, those reps just don’t
come to my shop.” Mr. Gaston
PA RK WEST GA L L ERY
INITIATIVES TO SUPPORT
A RT A ND HE A L I NG
SOUTHFIELD, MI—In response to the growing body of
evidence that artistically designed environments in hospitals reduce stress for patients,
which in turn helps them heal,
Par k Wes t Gal l er y and the
Par k Wes t Fo u n d at i o n are
supporting art and healing
environments. In November,
the company committed
$30,000 to the fund for the
new $1.8 million art collection
at the recently reopened
University of Michigan C.S.
Mott Children’s and Von
Voigtlander Women’s Hospital. Park West also plans to
donate a permanent art installation to the hospital, ranked
one of America’s Best Children’s Hospitals by US News
and World Report.
At the same time, Park West
Gallery has committed to support the art initiative of
Allegiance Health, a community-owned and locally governed health system serving
the people of south central
Michigan. A healing environment was a primary design
goal of Allegiance’s new
Gayle M. Jacob Cancer
Center, which began receiving
patients in September. The
cancer center features the
works of local painters,
sculptors, and photographers.
Park West Gallery will integrate additional artwork into
the hospital corridors and surrounding areas to strengthen
the presence of restorative art
within the health system.
Founded in 1969 by Albert
Scaglione, Park West Gallery
offers artwork through its
galleries in Michigan and
Florida, as well as art auctions on cruiseships and in
major metropolitan areas.
For more information, visit:
continued on page 27 www.parkwestgallery.com.
PA GE 23
NOV11-AAF page 1:Layout 1
12/8/11
PETER WOYTUK
S CUL P T URE S
A B ROA DWAY HIT
KENT, CT—A Pet er Wo y t u k
menagerie of large bronzes of
sheep, ostriches, crows,
hens, and other fanciful sculptures numbering more than
20 in all are on show along a
five-and-a-half mile stretch of
Broadway in New York City.
The exhibit begins at Columbus Circle with a life-size
“Elephant Pair” and concludes at 168th Street with
three 2,500-pound seated
“Bulls.” Entitled “Peter Woytuk
on Broadway” and running
through April, the exhibit is a
collaboration of the Mo r r i s o n
Gal l er y of Kent, representative of Woytuk’s work, and the
Broadway Mall Association,
as well as the New York City
Departments of Parks &
Recreation and Transportation. Gallery owner William
Morrison says the plan to exhibit Woytuk’s sculptures was
proposed two years ago by
the mall association after they
visited his gallery. Already it is
generating interest in the
sculptor’s work and the
gallery. Shown is “Three Big
Apples” situated at 79th
Street. Retail prices for his
sculptures range from $1,500
to $1 million-plus. To reach
the Morrison Gallery call
(860) 927-4501 or visit:
www.themorrisongallery.com.
PA GE 24
4:18 PM
Page 1
FALL AAF A MORE MUTED AFFAIR
The Affordable Art Fair’s fall
outing in New York City
lacked some of the excitement and fanfare of the
spring show. Yet the quality
of the art at the four-day
event in late September was
notable. First-time exhibitor
Timothy Yarger of the gallery
of the same name from Beverly Hills, CA, said, “We do
many art fairs at many different levels. The primary motivation for me to exhibit at this
fair was that I have colleagues who have participated in AAF shows in
Brussels, London, and New
York, and they all have spoken about this niche in the art
world under $10,000, but
mostly under $5,000, where
people are actively collecting
or willing to consider buying
because of the price point.”
Over 70 national and international galleries showed original, contemporary paintings,
sculptures, photographs and
prints in a wide variety of
mediums with prices ranging
from under $100 to the ceiling of $10,000, with most
works under $5,000.
The post-show release
stated, “With an increase in
the purchase-per-visitor rate
at this fall’s edition, the fair
continues to prove that
those who want to buy art
are visiting the Affordable
Art Fair.” However, the
show organizers did not
choose to release attendance figures for this their
second annual fall fair in
New York City, or an overall
sales figure, as they have
done for their spring show.
But they did note that the fall
fair drew an array of notable
names, including collectors,
celebrities, and style leaders
such as philanthropist Ann
G. Tenenbaum, Stacey London of TLC’s What Not to
Wear, fashion expert and
stylist Robert Verdi, jewelry
designer Bliss Lau, as well
as artist and award-winning
actress Jane Seymour.”
Arts and Design, Museum of
the City of New York, New
Museum, Solomon R. Guggenheim Museum, Whitney
Museum of American Art,
Brooklyn Arts
Council, Dia
Art Foundation, and the
International
Center
for
Photography.
“At the same
time,” said
AAF organizers, “the fair
continued to
succeed in
attracting the
Cathy and Yann Bombard, owners of Envie
new collector
D’Art, Paris and London, with Silvia Calmeand first-time
jane’s mixed media work in the $3,800 range, buyer, achievshown, that garnered several sales at AAF.
ing its mission to bring
Also in attendance were contemporary art to a dicurators, trustees, donors, verse audience.”
members, and supporters
from leading museums in
Joan Spence, director of
New York including the Spence Gallery, Toronto,
specializing in contemporary expressions of Caribbean,
Latin, and African
culture, exhibiting
for the second
time at the AAF’s
fall show, said, “I
think it is a good
show for us because its mandate
of making art affordable and accessible is the same
as our mandate.
We got enough
purchases that we
felt satisfied, and
the response was
Mirta Sposito, left, of NES Galeria,
very positive,” she
Buenos Aires, Argentina, with artist
Marina Olmi whose water series of mixed concluded. Harvey
media paintings priced from about $500 Oxenberg
of
to $2,000, is shown.
Oxenberg
Fine
Art, Miami, made
Cooper-Hewitt National De- “some decent sales.” He
sign Museum, Metropolitan participated in the AAF’s
Museum of Art, Museum of
Modern Art, Museum of
A RT WORL D NEWS
NOV11-AAF page 2:Layout 1
AFFORDABLE ART FAIR
12/9/11
10:26 AM
Page 1
cio de Arte, Buenos Aires,
Argentina, said, “We heard
about the fair and that it was
a good market from other
galleries in Argentina. We
came because we want to
expand our market. We are
also thinking of doing Art
Americas (a Latin American
show) in Miami Beach in
cided to come back. I find
that it is a good way to get
into the American market. I
spring and fall events in New
made many contacts.” Said
York City and for 2012 is
Gabriela Aeberhard of Murconsidering opting to do only
nau Art Gallery in Seville,
the spring event. “I think the
Spain, “It is very hard for an
spring is better attended.”
artist to move beyond their
Regina Held, founder of
region. It is not easy to tranNew Grounds Gallery, Albuscend your region.” It is for
querque, NM, a
that reason that
gallery and printMs. Aeberhard
shop, who particibrought work by
pates in both the
several artists
spring and fall
from
northern
fairs, said the reSpain. “I have
cent show was
made sales, so I
“pretty good. I
am pleased. But
can’t
complain.
you always want
Some people did
to sell more!”
very well and
Yann Bombard,
some didn’t sell
owner with his
anything. For me,
wife Cathy of
it (AAF) is the
Envie
D’Art,
show to do.”
Paris and LonEach spring and
don, has been exfall, exhibitors are
hibiting at the
required to bring
AAF New York
work by different Rebecca Hossack, right, owner of three Rebecca
for the past four
artists, and Ms. Hossack Art Galleries in London and New York, with
years. “We like
Held comments, body artist Emma Hack, center, whose “Cranes Man- to come to the
“It took me a while dala II,” $4,800, is shown left. They are joined by
U.S. but as a
to figure out. But Laurie Carroll, left, director of the New York gallery.
gallery it is not so
now I have one set
important as we
for one show and another March. Mirta Sposito, direc- are European-based. But it is
set for the other show.”
tor of NES Galleria, also in important for our artists to
Buenos Aires, agreed. “This be shown outside Europe—
First-time exhibitor Anto- is my second time. My first it is part of promoting their
nio Beláustegui of GP Espa- (AAF) was so good that I de- careers.” Mr. Bombard also
finds the show provides him
an opportunity to find new
artists. “This show is not
LARSON-JUHL FOOD DONATION
very big, but it has a very
The North Gwinnett Co-Op company has made to date, good spirit. People love to
Food Pantry in Buford, GA, far surpassing its target of come and see new artists.”
received more than 5,000 700 food items.
items contributed by LarsonThe Affordable Art Fair,
Juhl team members from the
Steve McKenzie, Larson- founded in 1999 by Will Ramcompany’s Atlanta Support Juhl president and CEO, say of Will’s Art Warehouse,
Center in Gwinnett County. praised the efforts of the London, England, takes place
The Support Center has team members, saying, “It’s in London and Bristol, Engpartnered with the North times like these that make land; Brussels and Milan
Gwinnett Co-Op for more me especially thankful to be in Europe; Melbourne, Austhan three years with food a part of this team, positively tralia; Singapore and New
drives and other fundraising impacting our local commu- York. The inaugural Affordefforts, to become the sec- nity.” For more information able Art Fair Los Angeles
ond largest donor to the on the Co-Op, visit: www. takes place January 18–22 at
charitable organization. The northgwinnettcoop.org. For L.A. LIVE at the Event Deck
most recent food drive was more on Larson-Juhl, go to: in downtown LA. For details:
www.affordableartfair.us.
the largest donation the www.larsonjuhl.com.
A RT WORL D NEWS
THORNWOOD GA L L ERY
SUPPORTS A MERICA N
CA NCER SOCIETY
HOUSTON—Th o r n w o o d
Gal l er y recently participated
in The Holiday Shopping Card
promotion benefiting the
American Cancer Society, offering 20% off on paintings,
sculpture, and jewelry. Consumers purchase the card for
a minimum contribution of
$70, and get a 20% discount
on regularly priced merchandise at hundreds of retailers
in the Houston area. Each
business was promoted
throughout the area on advertisements for the fundraising
event. Shopping days were
October 27 through November 6. Thornwood Gallery has
participated in the event for
the last seven years and always gets a good response.
“The American Cancer Society does amazing things and
this event raises millions of
dollars,” says Zelma Legendre, gallery director. “It's
the one time a year that we
offer a sale and it proves to
be great for the American
Cancer Society, the gallery,
and collectors.” Shown is
“Standing Invitation” by Luis
Sottil, gold leaf and natural
pigments on canvas measuring 30 by 45 inches ($8,600).
Call Thornwood Gallery at
(713) 528-4278 or go to:
www.thornwoodgallery.com.
PA GE 25
NOV11-Cristi Smith page:Layout 1
DIRECT MA IL DOES WORK
I N RE A CHI NG T HE
‘ TRULY A FFL UENT’
STEVENS, PA—Conventional
wisdom in marketing circles
is that nobody does
direct mail anymore. It’s supposed to be too expensive,
doesn’t work, and the shift is
to e-mail, social media, and
mobile media. However, Pam
Dan zi g er president of Un i t y
Mar k et i n g and an expert on
luxury marketing, notes that
statistics from the Direct Marketing Association confirm the
synergies between direct mail
and other multi-channel
strategies: 15% of customers
receiving a catalogue and
12% receiving a letter, postcard, or flyer from a company
made a purchase on that
company’s website.
This is confirmed by Ro n
K u r t z of the A m er i c an Af f l u en c e Res ear c h Cen t er who
says, “...direct mail is probably the most cost-efficient
method for reaching the truly
affluent.” These are households with a net worth of
$800,000 or more and incomes of $200,000 or more.
“Direct mail is a tactile
medium that can communicate the quality and imagery
of your luxury brand,” says
Mr. Kurtz. Because of this, the
quality of the product imagery
can be far superior in print
than online. That is why direct
mail so powerfully drives
shoppers to websites to buy
or to the store to shop.
Ms. Danziger suggests that,
with the holiday shopping
season upon us and husbands finding it hard to shop
for gifts for their wife, “why
not send a special V.I.P.
invitation to affluent married
men in your area, offering
special evening men’s-mostly
shopping hours?” To reach
Unity Marketing, visit: www.
unitymarketingonline.com or
call (717) 336-1600.
PA GE 26
12/9/11
10:52 AM
Page 1
THE ‘UNUSUAL’ CAN BE EFFECTIVE
Artist Ford Smith
lighting it. They handled
recently enjoyed
everything else, so other
“phenomenal”
than setting up the show and
success with a
the labor involved in that, our
show of his paintout-of pocket expenses were
ings and prints
zero.” As Ms. Smith points
hosted by Merout, Mercedes clients are
cedes-Benz
of
likely to be excellent art
Buckhead in Atprospects. And the weekend
lanta. “We knew
of the show and the following
that it would be Ford Smith’s art show hosted by
weekend, “we had new
nice to expose Mercedes-Benz of Buckhead in Atlanta.
gallery visitors who became
Ford’s art to a
gallery collectors.” Mr. Tully’s
new audience, in addition to class from valet parking to motivation to do the show
inviting our own collectors to served hors d’oeuvres to was to invite the dealership’s
a fun party and feel the buzz fine wine.
clientele to a fun,
of Ford Smith in an entirely “And when
non-pressured event
unexpected environment. I they found
where they could have
had no idea, however, that out
that
a great experience.
we would sell so many paint- Ford owns
When guests RSVP’d
ings at the event (four paint- a vintage
to the event their
ings and several prints), nor ’66 Benz,
names were entered
that 400 people would actu- they
deinto a drawing for a
ally be attending,” says tailed the
Ford Smith painting,
Cristi Smith, co-owner with car and that
and those names
her husband of Ford Smith was
the
were shared between
Fine Art and the Ford Smith sole auto
the dealership and the
Gallery in Roswell, GA.
feature of
Ford Smith Gallery so
the show.
both parties gained
Cristi Smith worked with The
rest
contacts.
the dealership’s COO Paul was Ford’s Ford Smith with Laura
Tully and its PR agency in art.
Our Taylor who purchased
For more on Ford
putting the late September p a r t i c i p a - “Spiritual Encounter.”
Smith’s art, call (770)
event together. Everything, tion
was
552-5942 or visit:
she says, was done first just getting the art there and www.fordsmithfineart.com.
KOLIBRI ART STUDIO EARNS PRINTING AWARDS
Kolibri Art Studio, Gardena,
CA, has been given two
awards at the Specialty
Graphic Imaging Association’s (SGIA) 2011 Expo in
New Orleans, for Chalk &
Vermilion Fine Arts Inc. artist
Liudmila Kondakova’s “Ten
Bridges.” The hand-pulled
serigraph on canvas was
chosen by the Golden
Image’s annual competition
for the People’s Choice
award in overall submissions
and the Golden Image award
in fine art/single multicolor
category. The competition received 540 prints from more
as well, one for
a Kondakova serigraph and one for
a giclée by self-published artist Miguel
Paredes. For more
information, telephone Kolibri Art
Studio, specialist,
digital, and fusion
printing, at (310)
“Ten Bridges” by Liudmila Kondakova
538-4855, or go to:
is a hand-pulled serigraph on canvas,
www.kolibriartstudio
40 by 30 inches, retailing for $2,250.
.com; for Chalk &
Vermilion Fine Arts
than 92 companies around Inc., Greenwich, CT, telethe world. Last year, Kolibri phone (203) 869-9500, or go
Art Studio won two awards to: www.chalk-vermilion.com.
A RT WORL D NEWS
CUSTOM FRAMING
also attends the West Coast
Art & Frame Show regularly.
At Gastonart and Frame,
95% of sales are framingrelated, with 70% retail and
30% wholesale and commercial.
12/9/11
11:50 AM
Page 1
the expense is worth it. “It’s
at a time like this that
the reps have become our
lifeline—letting us know
about new products and promotions. I do read some of
the blogs that vendors put
out and read the weekly
e-mails. I also follow some
marketing blogs to see if
there is anything that I can
incorporate into my own
business. Every little bit
helps.”
have 35 students today
that take three classes a
week, taught by known
artists. We serve dinner with
every class and have live
music some nights. We put
together the program so
that clients could come to
the gallery, unwind, and be
surrounded by beautiful artwork.”
John Ranes II, The Frame
Workshop of Appleton Inc.,
Mrs. Feder doesn’t feel
Appleton, WI, looks to techthat framing reps are the
nology and tradeshows to
only ones that she sees
stay abreast of industry
LaMantia Gallery has less of these days. “On the
news. “Framers do spend moved more towards art re- other side of the business,
more time online today than cently with the launch of art reps have also dropped
ever before, but still are very LaMantia Fine Art Inc., pub- off,” she says. “They used
traditional in their sources of lishing the work of Daniel to come by once or twice a
information.
I think most
framers
value
the
traditional
tradeshow,
but
many
cannot attend, therefore the role
of
reps,
meeting
face-to-face
with retail- Gastonart and Frame, Shrewsbury, MA, first opened its doors in 2004.
ers, takes
on even more importance.” Del Orfano, but still features year with their cases of
The expense of visiting 25% framing. “We usually flat art to choose from
tradeshows is being care- have about five different and we would coordinate
fully considered and many moulding companies, and case shows around their
retailers have chosen to that number has been good visits—similar to trunk
reluctantly not attend,” Mr. for us—not just because shows at clothing stores.
Hsiao says.
of the economy, but be- Collectors would come
cause the business has and go through the art in
“We go to tradeshows moved more into the art the cases, piece by piece.
because you can see the gallery and publishing side,” I wouldn’t have to buy
latest that the industry has Mr. Bluver says. “We anything beforehand and
to offer all in one weekend. started out as a framer, but my customers liked that
They are an integral part over the years we transi- they got to see everything
of the commercial art busi- tioned more towards the that is available from an
ness, but there are fewer art gallery.”
artist or publisher.
shows. Right now, we’re
in hunker down mode,
At Parkhurst Galleries,
“Before that, my cusand just don’t need new the framing area has been tomers only really saw what
inventory.”
greatly reduced and re- I would purchase. Without
placed with an area for art those visits from reps, art
Mrs. Choma agrees and classes and events. Mr. and framing, the opportunity
has been attending fewer Hsiao has been able to for sales is lost.”
shows each year. She cultivate those students
Koleen Kaffan is Managing
knows the importance of at- into customers by framing
tending, but is not sure that their work for shows. “We Editor of Art World News.
A RT WORL D NEWS
DAVID O’ K EEFE GA L L ERY
REL OCATES
SARASOTA, FL—Dav i d
O’ K eef e St u d i o s recently
held the grand opening of its
new gallery location on the
north side of the circular
shopping district on St.
Armand’s Circle. The
previous location opened in
2008 and was a short walk
from the new one. The
opening coincided with
the Circle’s 33rd Annual
Holiday Night of Lights festival. The gallery features
O’Keefe’s sculpture, paintings, and prints. For further
information on David
O’Keefe’s artwork,
telephone David O’Keefe
Studios at (813) 254-5056,
or visit: www.davidokeefe
.com. To reach the gallery,
call (941) 388-4266.
L ITSA SPA NOS, A RT
DESIGN CONSULTA NTS,
TIPPED FOR CINCINNATI
B USINESS AWA RD
CINCINNATI—Industry veteran L i t s a Sp an o s of A r t
Des i g n Co n s u l t an t s In c . is a
finalist for a WE Celebrate
award in the category of Best
New Product or Service of
the Year. The Cincinnati USA
Regional Chamber is hosting
a WE (Women Excel) awards
program on December 7 honoring the best and brightest
women in business in the city.
More than 34,000 womenowned businesses account
for 29% of all privately held
firms in Cincinnati. Ms.
Spanos, an industry educator
and contributing writer for Art
World News, founded ADC in
1991. The award-winning
retail/wholesale art gallery
specializes in corporate and
residential art consulting, and
also offers custom framing.
For more information on ADC,
visit the website located at:
www.adcfine art.com
PA GE 27
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12/14/11
10:17 AM
Page 1
FRA MERICA
G OE S S OC I A L !
MIMZI ART & FRAME EXPANDS
YAPHANK, NY—Fr am er i c a
Fac eb o o k Pag e now
features new product
announcements, flash sales,
company news, framing ideas
through photo albums, as well
as custom store hour signs.
Customers can keep up-todate with Framerica’s offerings by “liking” them. For
more information, call
Framerica at (800) 372-6422
or “like” them at:
www.facebook.com.
George Elliot and Mimzi nois features 2,000 square
Haut, the husband and wife feet of shop and warehouse
co-owners of the 33-year-old space, while the new Iowa
Mimzi Art & Frame, Moline, location has 8,000 square
IL, have recently opened a feet of retail space. All framsecond location of the gallery ing work is brought to the Illiand frameshop, this one in nois location to be done.
Davenport, Iowa. With just With such a short distance
seven miles between the between the two, getting ortwo retailers, both are lo- ders back to the Iowa locacated in the Quad City area. tion is not a problem.
While many
businesses
are shutting
their doors
and/or scaling
back,
Mimzi’s has
found that
their expansion is the
result
of
strong, consistent busi- Mimzi Art & Frame in Davenport, Iowa,
ness stra- features 8,000 square feet of showroom.
tegies that
include next day custom
Mr. Elliot also notes that
framing. This did not go un- there should not be any
noticed by one of their mystique around getting the
suppliers, Framerica, that money up front and that it
suggested Art World News can be as easy as simply
cover the story. Mr. Elliot asking for it. “This helps us
says that keeping the cus- in many ways, other than
tomer coming
back
right away is
instrumental
in them coming
back
often, and
more importantly, getting them to
pay for every
order
up
front. “Every- The new building in Davenport is easily
thing is one- viewed from the heavily trafficked interstate.
day service,”
he says, “and this is how we having the full payment right
get people to pay for the en- away. It also enables us to
tire order immediately. Peo- keep our business free of
ple do not have a problem storing completed work for
with this because, if they’re people that have yet to pick it
going to pick up the work to- up. If they’ve already paid,
morrow, why not pay today?” they’re more inclined to come
in and pick it up right away.”
Mimzi Art & Frame in Illi- This type of next-day service
L EGION PA PER
H I GH L I GH T S S L I C K R OC K
META L L IC PEA RL PA PER
AT PHOTOPL US EXPO
NEW YORK—Marc Schotland, director of marketing for
L eg i o n Pap er , says “We attend a bunch of trade shows
throughout the year, but we
aim to make each experience
unique for our Moab fans out
there.” The PhotoPlus Expo
show in New York this fall was
no exception. Among its
paper products displayed
were Slickrock Metallic Pearl,
that enhances images with a
metallic look; and Lasal Exhibition Luster 300, designed to
produce sharp and vivid images; as well as Moenkopi
Japanese Washi. For more
information, visit the website:
www.legionpaper.com
or call (212) 683-6990.
DRYTA C INTRODUCES
NEW ROL L ER L A MINATOR
RICHMOND, VA—Dr y t ac is
adding the J et Mo u n t er
J M55Fu zi o n to its line of film
laminators. This new roller
laminator has many of the
features of the JM63Pro, but
in a two-part construction and
at a lower price point. For
more information, visit the
website: www.drytac.com.
PA GE 28
takes a very organized and
well-run business, one that
Mr. Elliot says is made possible by the use of software
that maps out the order from
beginning to end. “Every
step of a person’s order is
computerized. Since we do
all of the processing of an
order in one location, the
most important step in the
process is when the order itself is originally taken—all
measurements, mat colors,
specifications, etc. are taken
at the counter with the customer. The people processing the order are creating
what is on the order and
identified by the barcode. It
cuts down on losing inventory due to incorrectly cut
moulding, etc. It allows us
to get the most bang for
our buck.”
The program chosen by
Mr. Elliot and Ms. Haut is
LifeSaver Software Inc.’s
POS software that offers
mild inventory controls and
is user-friendly. “Using a
computer adds a level of
safety to the order,” Mr. Elliot says. “We chose an offthe-shelf program that is
widely used in the framing industry today because we
feel that there is safety in
numbers. We could use a
program customized to our
business that does more,
but if something goes wrong,
it becomes much more difficult to fix and could set our
business back.”
Growing their business
from two employees to now
21, the owners feel lucky to
be able to afford their new
location and know that the
challenging economy helped
them to get a favorable price
on the Iowa space. But that
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L A RSON-J UHL FUNDS
REFORESTATION OF 50
A CRES IN CL EA RWATER
NATIONA L FOREST
NORCROSS, GA—Over the
past 20 years, support from
L ar s o n -J u h l has funded the
planting of over a quarter of a
million trees in Gl o b al ReL eaf ecosystem restoration
projects within the U.S. and
around the world. The latest
initiative by the moulding supplier is to fund the reforestation of 13,000 trees, or 50
acres, in Idaho’s Clearwater
National Forest, known as the
Toboggan Ridge Whitebark
Pine Restoration project. The
Whitebark trees in this area of
the forest, like many other
forests throughout the western U.S. and Canada, are in
peril due to a variety of factors, including the mountain
pine beetle and blister rush
disease. This particular tree
species has multiple ecosystem benefits, including nutritious seeds that are an
important wildlife source for
animals and the fact that
Whitebark Pines also help
stabilize the soil and protract
snow melt at high elevations.
To learn more about LarsonJuhl and the Global Re-Leaf
initiative, visit: www.larson
juhl.com and click on the
“Global Promise” tab.
DECOR A ND SOUTHERN
MOUL DINGS’ OPEN HOUSE
KENNESAW, GA—There
were over 100 attendees at
Dec o r and So u t h er n Mo u l d i n g s ’ Fall Open House and
warehouse sale. The tradition, started by Southern
Moulding 16 years ago, gives
customers exclusive sales
opportunities. Attendees met
with representatives of Tr u
Vu e, Ni el s en B ai n b r i d g e,
Cr es c en t, as well as Decor
and Southern and more. Visit:
www.decormoulding.com.
PA GE 30
10:21 AM
Page 1
MIMZI ART & FRAME
wasn’t the only reason that
they chose to open a new
shop. The new location
comes without having to increase their marketing dollars. “We just opened our
second location, because
business is good and we attribute our success to very
good marketing. We run 900
local TV ads every month.
We have three very large
cube vans that are all lettered up and tell people exactly what we do. The vans
run all over the area making
deliveries. We also have
very large electronic signs
around town that actually
change all the time so that
we can communicate our
message every day.”
Twelve percent of Mimzi’s
overall budget goes to marketing, but with the short
distance between the two
locations the Iowa audience
is already well-versed in their
business, having been exposed to its marketing for
so long. “People around this
area know us, know about
our products and services,
and know that we offer
an experience. There is a
seven-mile difference between the original location
and the new one. And while
that isn’t far, the demographics are very different. One
sits in the state of Illinois,
the other sits in the state
of Iowa—there is a physical
barricade between the two,
that being a river. Many people are of the mind-set ‘I
don’t cross the river.’ But,
the advantage is, that those
people already know of our
business because our marketing reaches them as well.
They’re being hit by our
advertising.”
The Iowa store is also located on a very highly trav-
eled road with much exposure to busy highways.
“Everyday we have more
than 300,000 cars looking at
our logo every single day.
When the location became
available, at a favorable
price, we grabbed it. We
could not have afforded the
building three years ago.”
ever beverage they choose,
and if it’s wine, they are
given a four-ounce glass
with our logo on it. It helps
to enhance and warm up the
sale.” Posters and digital
printing of photographs is
also on the rise at Mimzi Art
& Frame, and often lead to
custom framing sales. “We
have re-entered the poster
On the showroom floor in market and currently have
Illinois is a small wine bar 2,800 posters in stock.” He
also attributes 20% of
new business
to
digital
printing. “We
also have two
wide format
digital printers: 44 inches
wide and 64
inches wide.
Art doesn’t
have to be
something
At the Moline location, Mimzi Art & Frame
you find in an
has been in business for 23 years.
art gallery. It
area, provided as a courtesy can now be a memory. That,
to customers. Featuring 12- to me, is the new market.
foot ceilings, solid cherry Mr. Elliot also credits his
cabinetry, floor to ceiling that suppliers to helping with his
houses 330 bottles of wine, success. “We buy enough
granite countertops, four moulding from our vendors,
Subzero refrigerators, and such as Framerica, LarsonJuhl,
and
O m e g a
Moulding, direct. If they
say you need
to buy 5,000
feet of moulding to utilize a
certain price
point, then
you figure out
how to make
that happen.
It’s that type
The exterior of the original Mimzi Art &
of discount
Frame in Moline, Illinois, in Quad City.
from buying
art on display, drinks are pro- in large quantities that helps
vided to make the clients when you go up against your
feel at home. “When we’re competition who is paying
working with a customer, we more for a smaller order. It
present them with a menu all adds up,” Mr. Elliot says.
and ask them if they’re inter- To reach Mimzi Art & Frame,
ested in something to drink. call (309) 764-2244 or go to:
We provide them with what- www.mimziartandframe.com.
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10:32 AM
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NEW FRAMING PRODUCTS
Larson-Juhl’s Tapestry Collection
Larson-Juhl,
Norcross,
GA, introduces Tapestry, the
company’s
fourth Biltmore-ins p i r e d
collection of
moulding
featuring
designs resembling
the tapestries and ornamentation
of ironwork
at Biltmore.
The PEFC (Programme for the Endorsement of Forest Certification) certified collection, has two finishes: iron and
bronze and ranges in size from 7/8 of an inch to
3 inches wide. For more details, telephone (800) 221-4123
or visit the company’s website at: www.larsonjuhl.com.
Fotiou Frames’ H5-O Collection
Fotiou Frames Ltd., Woodbridge, Ontario, introduces the
H5-O Collection featuring a wave pattern. Finishes include
brush bronze, skyline blue, silver and gold with sandy overtones, and volcanic black with umbra patina. Sizes include
two widths, 2 1/2 inches wide and 1 5/8 inches. For details, phone (800) 668-8420 or go to: www.fotiou.com.
Framerica Expands Barnwood Series
LUCCA Collection by Max Moulding
Framerica,
Ya p h a n k ,
NY, has expanded its
B r o w n
Barnwood
series to include the
BW221 profile. Featuring a rustic,
aged finish,
BW221 is
designed to
compliment
to the 2 1/4inch wide
profile, and has a slightly angled front lip and curved back.
Telephone (800) 372-6422 or go to: www.framerica.com.
Max Moulding, Los
Angeles, presents
LUCCA, a collection inspired by
some of Italy’s medieval and Renaissance architecture.
Available in sizes
from 3/4 of an inch
to 3 7/8 inches,
LUCCA features
finishes of antique
gold leaf, antique
silver leaf, antique
dark espresso, antique black, antique
black with red undertone, antique black with antique silver
leaf, and antique black with red undertone with antique gold
leaf. Call (800) 282-9966 or go to: www.maxmoulding.com.
PA GE 32
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9:34 AM
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10:16 AM
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BUSINESS INSIDER
YOU CAN’T TAKE UNITS TO THE BANK
by Lonnie Lemco
These are challenging times
for the print under glass business and for the wall décor industry as a whole.
Efforts to increase
revenue and profits become more
difficult in the face
of a soft housing market, a
demanding pricing environment, more options for alternative wall décor, and industry
consolidations, to name a few.
On the cost side, labor, materials, packaging, freight, travel,
and other expenses continue
to increase. How does a company—be it a framer, retail
chain, or publisher—thrive in
this environment? Obviously,
there is no single answer, no
magic bullet. It is a combination of many answers and,
more importantly, many actions. The primary focus here
is one aspect of analysis and
merchandise strategy: Analysis of unit and dollar volume,
and a good/better/best assortment plan.
Let’s start with the premise
that there are only three ways
to increase top line revenue
or comparable store sales,
and increase profits at the
same time:
• Acquire more new customers.
• Get your existing customers to buy more often.
• Get your customer to
spend more when they buy.
The first goal is probably
the most challenging, and the
PA GE 34
second is just as hard. To accomplish the first two, it could
or would require significant
advertising expenditures, in-
creased travel costs, more
customer benefits, all of the
above, and more. The third
goal, getting your customers
to spend more, is about raising the average ticket of each
transaction. One way this is
accomplished is through a
good/better/best merchandising strategy, offering a
they will buy the piece, even
if it is $50 or $100 more than
an equally sized piece right
next to it. Granted, it may
require some combination of merchandising,
store location, signage,
branding, labels, romance copy, or sales
associate knowledge to help
explain why one product is
more expensive than another.
It is done in virtually every
other consumer product, so
why not framed art? We must
also acknowledge that all
stores are not created equal.
Medium to big box department stores have locations in
Raising the average ticket per transaction
is a way to increase year-over-year sales
for framers, publishers, and retailers.
broader assortment of price
points and value-added products. Whether it is product innovation or just better quality
components and/or construction, offering step-up products gives your customers
a way to spend more per
transaction.
Since it is framed art we’re
talking about, let’s work backwards, starting with the customer in the retail store. The
customer does not walk in
knowing or thinking that art is
sold by the pound, or by finish
size. Time and again, proof
shows that if the customer
likes the art and the frame,
all kinds of neighborhoods. In
addition to regional tastes,
there are demographic and
psychographic differences. At
the very least, offering a better/best or step-up line of
product in more affluent areas
makes sense.
Raising the average ticket
per transaction is a way to increase year-over-year sales
for framers, publishers, and
retailers alike. More importantly, it is a way to become
more profitable. A framer or
retailer can sell one piece for
$100 or two pieces for $50
with the same result—$100 in
sales. The difference is in cost
and gross margin. The labor
cost is virtually the same on
both pieces. Packaging, materials, freight, and warehousing
all decrease as a percentage
of sales. Raising your average
ticket by even 10%–20% will
have a positive impact on your
sales and profits. Another way
to raise average ticket is to
use analyses of existing products to make decisions. Businesses that run their bestseller reports and make decisions based solely on unit volume are missing half the
equation and significant potential dollar volume. Running
best-seller reports based on
dollar volume, and assorting
accordingly, will make a difference in your bottom line,
hence the title of this article:
You can’t take units to the
bank!
In the face of continuing increased fulfillment costs, suppliers, framers, and retailers
will likely have to sell 10% to
20% more in unit volume to
make the same dollar volume,
less profitably, as the prior
year. This may be nothing
new, but it won’t stop. Pricing
spirals rarely do. Expanding
price point assortments within
a category becomes more
critical to comparable store
growth, and a good/better/
best merchandise strategy is
one way to get better results.
Lonnie Lemco is co-owner
and Vice President of Sales
at The World Art Group:
www.theworldartgroup.com.
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12/15/11
10:39 AM
Page 1
OPEN EDITION PRINT ISSUES
SANITY, SUCCESS & KEEPING A PERSPECTIVE
by Barney Davey
them in business. I under- venture capitalist. I created
There are five things you stand why. We all tend to a killer world class marketing
should know now about add urgency to doing those plan for the project. It would
sanity and sucthings we like while have made all those particicess so that you
avoiding what is re- pating wealthy. The artist
don’t have to
quired. If this de- would have become a nalearn them the
scribes you, and your tionally recognized figure.
hard way later.
art business is not Ultimate- ly, we had the plan,
Life is uncertain.
going as well as you the finan- cing and an artist
There’s no doubt
like, then you need to with the talent, but not the
about that. It is
reorder your priorities temperament to let a world
full of tips and
so that you put as class enterprise build around
turns we can’t Barney Davey.
much importance on him. The VC lost faith and
always control.
your business as you pulled the plug. Had I taken
People we meet and need to do your creativity.
the time to know the artist
deal with can be difficult. Opbetter in the early going, I
portunities are coming at us People Will Disappoint would have seen the proball the time. If we are not pre- You, Prepare for the lem coming and bailed
pared to accept them, they Best, Never Discount sooner. If an opportunity is in
pass us by. Random things the Worst: A promised front of you, and it appears
happen that seem unfair. All show at a gallery never ma- worthwhile, don’t fall in love
in all, it can at times feel like terializes, or comes at the with it. Do what is reasonlife is out of control, if not worst time of the year for able to seize the opportunity,
downright crazy. Here are
five things I have learned
If you are ready and confident and
that can help you be prepared for opportunity or premoving forward on your own strength,
serve your sanity in the face
then you are a good candidate for some
of devastating, challenging
unforeseen force to come into your life
circumstances.
You Must Keep Getting
Better: It may sound simple, but it’s true. If you are
not getting better while
those around you are, then
you are getting worse by
comparison. The improvement of your artistic and
business skills should be a
daily goal. From my own experience, I’ve found artists
will liberally spend on learning new painting techniques
and then balk at spending
$30 to buy a book or take a
workshop aimed at helping
PA GE 36
with surprising aid. Success and trust
are powerful attractors.
success. Buyers return art,
or show interest, but never
call you back. Publishers
say they want to work with
you and then keep you in
suspense for months before
sending a declining letter.
Some years ago, I put in
hundreds of hours on a
promising publishing project
with an artist who was
backed by a multimillionaire
but also work out in advance
the worst case scenario,
which is what happens if
it fails. Conceptualizing the
worst allows you to accept it
if it should happen. If the
worst is more than you can
bear, don’t get started.
Don’t confuse being a realist with being a pessimist.
You can be very optimistic
and still know potential problems lie ahead.
Aid Will Come from
Unlikely Places: If you
are ready and confident and
moving forward on your own
strength, then you are a
much better candidate for
some unforeseen force to
come into your life with surprising aid. Success and
trust are powerful attractors. You can’t write down
provenance on a business
plan, but I have seen it happen many times. This is
where hard work and talent
intersect at what appears to
be luck.
It is never chance that
an artist is invited to submit
pieces to a museum, or to
join a prestigious gallery,
or is approached by a
top-notch publisher. These
things happen because the
art is worthy, and the artist
has succeeded on his or her
own terms. When a door
opens to a genuine offer
that can elevate the artist’s
work and career in ways no
one saw coming, it nearly always is due to the artist’s
steady and consistently
improving work on their creative skills and their marketing prowess.
Keep What Is Important in Your Name and
Under Your Control: A
perfect example of this is a
domain name. Do you have
a domain name, such as
SallySmithFineArt.com, for
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SANITY & SUCCESS
your business? If you use
such a domain name, and it
is not in an account in your
name, then you are set up
for a severe problem. Never
let a Web developer, or anyone else buy and maintain a
domain name for you in their
account. A relationship can
sour and your domain gets
caught in the process, or is
used as leverage to get you
to comply with things you
would not have otherwise
considered. If you are in this
situation, you need to take
immediate action to get the
domain in your own account. If the current account
A RT WORL D NEWS
12/15/11
10:44 AM
holder balks, get the domain
under your control, and then
get better representation or
partners. It is not just domain names. The test is: “Is
the product/service” more
important to you than the
person who owns or controls it? If you determine
it is, then you need to assure you get it under your
control.
You Have Choices, Use
Them! You may sometimes
feel like you are stuck, but
you are not. You always
have options. You may have
to be patient with working
out an alternative scenario,
and not be able to apply
your new plans immediately.
Page 1
But, you can put plans in
motion to turn things around
for you. You can choose to
work toward another kind of
life or situation. One thing
you do control is your attitude. You can choose to let
things get you down, and to
let troubling personalities in
your life make you miserable. Or, you can choose
not to let circumstances or
people get you down. It’s
easier to say than do, but
still quite possible.
Whether it is what seems
like bad luck, or bad people
harshing your mellow, you
can choose to not get
caught in the drama such
things often foster. Being
happy is its own reward.
Go out. Be your best. Do
your best. Be ready when
good fortune comes, and
never let misfortune ruin
your outlook.
Barney Davey is a multidecade art market veteran.
He is the author of How to
Profit from the Art Print
Market, a bestseller on the
Amazon.com “Business of
Art” category. He also publishes the highly regarded
ArtPrintIssues.com, a business blog for visual artists.
This article is excerpted
from an earlier blog. Visit his
website located at: www.
barneydavey.com.
PAGE 37
NOV/DEC11-OE:Layout 1
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10:03 AM
Page 1
OPEN EDITION PRINTS
SunDance
Graphics
Wild
Apple
"Empire State of Mind"
by
Shelley Lake
“Pumpkin Poppies II”
by Shirley Novak
Item #: 8547
Image Size:
18" x 18"
Retail Price:
$16
407.240.1091
802.457.3003
Image Size:
12” x 36”
www.sdgraphics.com
www.sundancegraphics.com
www.wildapple.com
E-MAIL: [email protected]
9580 Delegates Dr. Orlando, FL 32837
Editions
Limited
Zhee Singer
Studio
“Flora”
by Robert Ginder
10451
“Royal Carnation Flower
– Ashlin Red”
800.228.0928
413.664.0740
www.editionslimited.com
4090 Halleck Street Emeryville, CA 94608
New York
Graphic
Society
“Patchwork I”
by Judi Bagnato
Image Size:
26" x 26"
Retail Price:
$36
800.677.6947
PA GE 38
www.ZheeSingerStudio.com
Haddad’s
Fine Arts Inc.
“ Co l o r Sp l as h I”
800.942.3323
Fax: 714.996.4153
www.nygs.com
www.haddadsfinearts.com
129 Glover Avenue Norwalk, CT 06850
3855 E. Mira Loma Ave. Anaheim, CA 92806
A RT WORL D NEWS
NOV-DEC11-NOE:Layout 1
12/15/11
10:08 AM
Page 1
WHAT’S HOT IN OPEN EDITIONS
Romantic Ephemera II
“Romantic Ephemera II” by Vision
Studio measures 16 by 20 inches and
retails for $40. Call World Art Group,
Richmond, VA, at (804) 213-0600,
or go to the company’s website located
at: www.theworldartgroup.com.
Light and Shade
Kate Birch’s “Light and
Shade” measures 36 by 26
inches and retails for $34.
Phone Poems Art Publishing
LLC, Salt Lake City, UT, at
(888) 447-6367 or visit the
website: www.poemsart.com.
Here are the
best selling prints
from the month of
October.
Eucalyptus Serenity
Albert Koetsier’s
“Eucalyptus
Serenity”
measures 30
by 40 inches
and retails for
$50. Telephone
Monroe,
CTbased AD Lines
EuroGroup Inc.,
at (800) 8360994 or visit
the website located at: www.ad-lines.com.
Vessels of Bali
“Vessels of Bali” by Kristy
Goggio measures 36 by 24
inches and retails for $27.
Call Wild Apple, Woodstock,
VT, at (800) 756-8359 or go
to: www.wildapple.com.
Off Orcas Island
“Off Orcas Island” by
Michael Cahill measures 36
by 24 inches and retails for
$42. Phone Canadian Art
Prints, Richmond, British Columbia, at (800) 663-1166 or
www.canadianartprints.com.
A RT WORL D NEWS
Shoreline Memories II
Heather McAlpine’s “Shoreline Memories
II” measures 24 by 24 inches and retails
for $38. For details, call Winn Devon
Art Group Inc., Richmond, British
Columbia, at (800) 663-1166 or visit:
www.winndevon.com.
PAGE 39
NOV/DEC11-Vitae-pg1:Layout 1
12/15/11
11:04 AM
Page 1
ARTIST VITAE
TENNESSEE LOVELESS: TRUE COLORS
by Koleen Kaffan
tion, mixed media prints that
With splacombine gishes of bold
clée
with
colors and
serigraphy
precise geoto bring out
metric archithe
boldtecture, the
ness of the
Pop
art
colors. His
portraits
collection increated by
cludes imTennessee
ages for the
Loveless tell
company’s
a story of not
Disney Fine
just the subArt division,
ject, but of
featuring
the
artist
iconic imhimself.
ages
of
Each
inclassic chary o u r- f a c e
acters from
painting is a Tennessee Loveless.
1928
to
dance
of
1945, Discolor and shape that de- ney Villains, and Alice in
mands the viewer’s atten- Wonderland. Tennessee is
tion, forcing them to take in also creating non-Disney
all of the
complexities
of
the
artist’s technique, pallette,
and
personality
jumping off
of the canvas. Shrinking violets
need
not
apply.
In November of last
year, Tennessee was “Birthday Wishes,” a giclée on canvas meassigned by uring 30 by 30 inches, retailing for $395.
Collectors
Editions, Canoga Park, CA, artwork for Collectors Edito represent his originals tions. These are larger
and publish his limited edi- than life personalities—some
PA GE 40
known internationally like
Joan Crawford and Twiggy,
some known on the streets
of L.A. as local drag and
burlesque entertainers.
to stand,” he remembers.
“At that age, colors were
just words to me. I never
really understood what
they meant.”
Tennessee was born with
limited achromatopsia colorblindness (almost complete
colorblindness), and sees
colors as hot and cold. He
uses an intricate combination of
hue
percentages to
paint with,
and that are
listed on the
back
of
each canvas that he
creates.
The Marietta neighborhood where Tennessee
spent his childhood had
changed dramatically as he
was growing up because At-
Born in
1977
in
Greenville, Tennessee Loveless’ “Mickeymerica”
SC,
Ten- measures 10 1/2 by 9 1/2 inches.
nessee is
one of three children raised lanta seemed to have taken
in a conservative family. His over its surrounding towns.
father worked for IBM, and
the family moved around a
“It was as though I was a
lot to places such as Plano, little kid in rural Georgia and
TX; and Chattanooga, TN, fi- a teenager in a suburban
nally settling in Marietta, metro area. Atlanta just paved
GA. As a young boy, he was right over us,” he says.
attracted to art, but had a This influx of newly found,
difficult time as his color- and more diverse, culture
blindness was not yet diag- opened his eyes to many
nosed. It wasn’t until his things, including Pop art and
kindergarten teacher asked iconic celebrity figures that
the class to split up into would become his inspiragroups and stand on differ- tion. “I was always an ecent color rugs, that his se- centric kid and I never really
cret was revealed. “I had no
idea where I was supposed
A RT WORL D NEWS
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A RT WORL D NEWS
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PA GE 41
NOV/DEC11-Vitae-pg2:Layout 1
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Page 1
ARTIST VITAE
ARTIST VITAE
identified with my peers as
a teenager. I was into Italian
films of the late ’60s and
loved Twiggy and Peggy
Moffitt. I was drawn to the
styles, shapes, and bold colors.” While his hometown
grew a bit more contemporary, the people did not
move as quickly and Tennessee soon found that his
colorful personality was met
with great resistance. He
then attended a private
school where he was able to
be himself more comfortably. “The teachers encouraged me to express myself
through my art. It was
so refreshing to have the
support.”
From there, Tennessee
attended the Savannah
College of Art & Design
(SCAD) and then the American College in Atlanta
where he studied fashion
design. “I just really wanted
to be a painter,” he says. “It
was all I ever really wanted
to do for a living. But, during
one of my first year classes,
a teacher told me that I
should stick to drawing because my color choices
were ‘eye searing.’ He also
said that I wouldn’t achieve
any commercial success.
I was crushed.”
Crestfallen, Tennessee
quit painting and continued
his studies with sketching
and fashion. Upon graduation, he had a brief stint in
marketing and graphic dePA GE 42
sign, creating concert shirts
for touring rock bands and
moved into fashion merchandising for Amazon. All
the while Tennessee was
moving around to different
cities, from Philadelphia to
Seattle to San Francisco,
before finally settling today
in Los Angeles.
In 2003, while still in the
Bay Area, a friend who performs in burlesque shows
had asked him to paint her
was there that his talent as
a painter got noticed. He
began to show his work in a
gallery. Co-workers encouraged him to send a piece
he had created with a Disney theme to the head
office. Soon after he signed
with Collectors Editions,
and this March his first
collection with Disney Fine
Art debuted.
The creation of the limited
edition prints is a collabora-
“I like to create images
that people have a relationship with,” says Tennessee.
“People want to see what
they know. I like to take that
relationship and put a new
twist on it, making the
viewer see the subject in a
different light.” Working off
photographs whenever possible, he creates a painting
by first drawing it out as a
grid. He then refers to his
color library and puts the
hot and cold colors together,
mapping it
all
out
on the back
of
each
painting.
When not
in his studio,
Tennessee
deejays a
weekly podcast called
Beautiful
N o i s e
“Twiggy” by Tennessee Loveless, available from Collectors Editions.
Broadcast
portrait. “I mentioned my tive effort between Ten- that features ambient music
professor’s critique and the nessee and Tim Dickson and has listeners all over the
impact that it had on me as of Eclipse Printing. “Ten- world, including Norway,
an artist, to which she nessee’s images are so bold Sweden, and Iceland. “I rereplied ‘so what?’ Her atti- and strong, that giclée alone alized as I grew up that
tude inspired me to paint is not enough to match the I needed to find my place
her portrait and she loved it. original painting,” Mr. Dick- in the world and it couldn’t
Word soon spread. Before I son says. “It’s a multi-step be based on what others
knew it, I had built up a col- marriage of the serigraph thought I should be. Confilection.” From then on, he and giclée process that dence in my art was somewould work a full-time job brings out the colors accu- thing that I needed to learn
during the day, paint through rately.” The giclée is first on my own,” he says. “Being
the night, and spend his created, then the brightest colorblind always made me
weekends showing his art in colors are silkscreened in different and was my bigstreet fairs.
several steps. Editions are gest handicap growing up.
kept small at 95. Retail Today, it is my biggest ally.”
After moving to Los An- prices for acrylic on canvas
geles, Tennessee got a job work range from $1,400 to
Call Collectors Editions at
with Disney in their product $6,500. Limited editions are (800) 736-0001 or visit: www.
development department. It $395 each.
collectorseditions.com.
A RT WORL D NEWS
NOV11-Calendar:Layout 1
12/15/11
10:54 AM
Page 1
CALENDAR
January 18–22: The Affordable Art Fair Los Angeles, Event Deck at L.A. Live.
For more information, visit
the website: www. affordable
artfair.us/losangeles.
January 20–23: ArtPalmBeach, Palm Beach County
Convention Center, West
Palm Beach, FL. International
Fine Art Expositions. Call
(239) 495-9834 or visit:
www.artpalmbeach.com.
January 30–February 1:
West Coast Art & Frame
Show, Mirage Resort &
Casino, Las Vegas. The National Conference schedule
of workshops and seminars
begins on January 29. Visit:
A RT WORL D NEWS
www.wcafshow.com or call
(800) 969-7176.
January 30–February 3:
Las Vegas Market, World
Market Center, Las Vegas.
Visit: www.lasvegasmarket.
com or call (888) 962-7469.
January 27–29: Outsider
Art Fair, 7 West 34th St.,
New York City. Sanford L.
Smith & Associates. Telephone (212) 777-5218 or go
to: www.sanfordsmith.com.
February 5–9: Spring Fair
International, NEC Birmingham, England. Emap Ltd. In
the U.S., contact Adam Ash
at (609) 921-0222, e-mail:
[email protected]
or: www.springfair.com.
February 17–19: Southeastern Wildlife Exposition,
Charleston, SC. For information, call (843) 723-1748 or
visit: www.sewe.com.
February 18–21: Quadrum Saca, Bologna, Italy.
New Company SRL. Phone
(011-39) 051-860002 or go
to: www.quadrumsaca.com.
March 7–11: The Art
show, Park Avenue Armory,
New York. Art Dealers Association of America. For details, call (212) 488-5550 or
visit: www.artdealers.org.
March 22–25: Artexpo
New York, Pier 92, New
York City. Redwood Media
Group. Call Eric Smith at
(216) 916-9321, Rick Barnett at (831) 747-0112 or:
www.artexponewyork.com.
March 23–26: Art Naples,
Naples International Pavilion,
Naples, FL. For information,
call (239) 949-5411 or visit
the website located at: www.
artfairnaples.com.
April 19–22: The Toronto
Affordable Art Fair, presented by the Toronto Art
Expo, Metro Toronto Convention Centre. Call (866)
228-4238 or (416) 2656988, or visit the website:
www.torontoartexpo.com.
PAGE 43
NOV/DEC11-NewArt-pg1:Layout 1
12/15/11
10:30 AM
Page 1
NEW ART
I Left My Heart
Thomas
Charles Editions LLC,
Phoenix,
AZ, presents Alexei
Butirskiy’s
“I Left My
Heart,” a giclée on canvas in an
edition of
195.
The
image size is 30 by 24 inches and the retail price is $1,975.
For further information, telephone (623) 582-4500 or visit
the website located at: www.thomascharleseditions.net.
Rock Covers Paper #9, CA, 1999
Bob Kolbrener Photography, Carmel, CA, presents “Rock
Covers Paper #9, CA, 1999” as an open edition photograph on paper, ranging in size from 20 by 10 inches to
90 by 45 inches. The retail prices range from $1,700
to $13,000. For more details, telephone (631) 447-3997 or
go to: www.bobkolbrenerphotography.com.
A Rose Between
Prelude
Self-publishing artist Ken Orton, Roxbury, NY, debuts “A
Rose Between,” a giclée on canvas in an edition of 99,
available in two sizes: 48 by 32 inches ($950) and 36 by 24
inches ($550). Telephone (941) 484-0380 for more information, or go to the website: www.kenortongallery.com.
A c m e
Archives
Limited,
Burbank,
CA, presents David
Ho’s “Prel u d e , ”
available as
a giclée on
paper in an
edition of
195, measuring 16 by
16 inches
($145) and
as a giclée
on canvas in an edition of 150, measuring 22 by 22 inches
($295). For further information, telephone Acme Archives
at (818) 252-1500 or visit: www.acmearchives.com.
PA GE 44
A RT WORL D NEWS
NOV/DEC11-Classifieds:Layout 1
12/14/11
11:15 AM
Page 1
CLASSIFIEDS
SERVICES
FOR SALE
Bittan Fine Art
WE BUY ART!
Looking for ends of editions, close-outs
and mixed bag inventory of limited
edition prints. Will consider original
paintings as well. Let us turn your
unsold inventory into $$$.
We need volume art for auction dealers.
Please e-mail information to:
[email protected]
Reference in e-mail subject “art for sale”
For Amazing Deals
on your next art purchase visit:
www.bestartauctions.com
NO RESERVE AUCTIONS
Small Ad
A RT WORL D NEWS
Big Results
PA GE 45
NOV/DEC11-Index:Layout 1
12/15/11
11:55 AM
Page 1
ADVERTISERS
COMPA NY L ISTING
PHONE
PA GE
Arnot Galleries ..................................................................48
COMPA NY L ISTING
PHONE
PA GE
The Moss Portfolio............................................................4, 5
www.arnotart.com
www.pbuckleymoss.com
212.245.8287
Art & Coin TV....................................................................47
www.artandcointv.com
424.212.8423
Chalk & Vermilion Fine Arts Inc. ............................................9
www.chalk-vermilion.com
800.877.2250
Barney Davey....................................................................37
www.barneydavey.com/AWN
www.bermano.us
702.354.3665
DUAIV ..............................................................................19
www.electedartworks.com
561.422.4317
Elected Artworks LLC ..........................................................19
www.electedartworks.com
561.422.4317
Eric Christensen Fine Art & Editions ........................................6
www.ericchristensenart.com
408.445.1314
Fotiou Frames ....................................................................31
www.fotiou.com
800.668.8420
Framerica ....................................................................1, 29
www.framerica.com
800.229.5824, x209
Haddad’s Fine Arts Inc. ......................................................38
www.haddadsfinearts.com
888.552.5942
LaMantia Fine Art Inc. ........................................................17
www.lamantiagallery.com/fineart
866.638.1800
Larson-Juhl ......................................................................2, 3
www.larsonjuhl.com
800.438.5031
ADVERTISING SALES
INFORMATION
Eas t er n U.S. & In t er n at i o n al
John Haffey,
Publisher
Phone 203.854.8566
Fax 203.854.8569
[email protected]
Mi d w es t & Wes t Co as t
Brooks Male,
Associate Publisher
Phone 847.705.6519
Fax 847.776.8542
[email protected]
For more advertising information,
visit us online at...
w w w .a r t w o r l d n e w s .c o m
PA GE 46
www.nygs.com
800.677.6947
Park West Gallery ..............................................................41
www.parkwestgallery.com
800.521.9654
Parrot Digigraphic Ltd. ..................................................8, 45
877.727.7682
PB&H Moulding Corporation ..............................................45
www.pbhmoulding.com
800.746.9724
Pease Pedestals ................................................................41
www.peasepedestals.com
847.901.4440
Progressive Fine Art............................................................15
www.progressivefineart.com
800.487.1273
Sun Dance Graphics ..........................................................38
www.sundancegraphics.com
407.240.1091
Thomas Charles Editions LLC ..............................................11
www.thomascharleseditions.com
623.582.4500
800.372.6422
Max Ginsburg ..................................................................21
www.ginsburgretro.com
New York Graphic Society ..................................................38
www.parrotcolor.com
Bermano ....................................................................12, 13
800.430.1320
Toronto Affordable Art Fair..................................................43
www.torontoaffordableartfair.com
West Coast Art & Frame Show ............................................33
www.wcafshow.com
800.969.7176
Wild Apple ......................................................................35
www.wildapple.com
802.457.3003
Zhee Singer Studio ............................................................38
www.zheesingerstudio.com
413.664.0740
Open Edition Prints, Page 38
Classifieds, Page 45
Art World News, (ISSN 1525 1772) Volume XVI,
Number 10, is published 10 times a year by Wellspring
Communications, Inc., 143 Rowayton Ave., Rowayton, CT
06853. (Phone 203.854.8566) (Fax 203.854.8569).
Single copy price $10.
Send address changes to:
Art World News, P.O. Box 129, Rowayton, CT 06853.
A RT WORL D NEWS
8/22/11
10:53 AM
Page 1
NOV/DEC11-Arnot.qxp:Layout 1
12/12/11
11:56 AM
Page 1
HOLIDAY CELEBRATIONS AT ARNOT
© Willi BAUER
Christmas Market
13x16”
© Guy DESSAPT
© MALVA
Pink Roses in Winter
32x26”
NY 5th Avenue in Winter (Holidays in NY)
24x20”
© Édouard Leon Cortès (1882-1969)
Page 228 Catalogue Raisonne Book II
‘Porte Saint – Denis et Bloulevard de Strasbourg, Neige’
13x18”
DEALERS OF FINE ORIGINAL OIL PAINTINGS FOR FIVE GENERATIONS
ARNOT GALLERIES, SINCE 1863
HERBERT ARNOT, INC.
250 West 57th Street, New York, NY 10107
Located on 57th Street between Broadway and 8th Avenues, 10th floor
Phone: 212-245-8287 • 'After Hours' phone number: 917-570-7910
E-mail inquiries: [email protected]
www.arnotart.com

November/December, 2011

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