New York Launch Summary

NEW YORK PARIS TOKYO | APRIL 22 – JUNE 5, 2008
“How Responsible Innovation Comes To Everyday Life”
NEW YORK LAUNCH & ROUND TABLE PANEL,
APRIL 22, 2008
NatureWorks LLC is proud to present the fourth annual IngeoTM Earth
Month which successfully debut in New York City on April 22, 2008 in
the form of a creative gallery titled Fantastic Natural Plastic, a pop-up
exhibition and a round-table panel discussion located at the first
IngeoTM Earth Month Creative Gallery, a 4,500sq ft bi-level space in
Nolita, located at 201 Mulberry Street, NYC.
The one day event attracted 250 eco-conscious VIPs including Ted
Ning, Summer Rayne Oakes, Isabella Rossellini's daughter, Elettra
Wiedemann, Savania Davies- Keller, Bahar Shapar, special guests and
members of the press, to celebrate Earth Day and the launch of
IngeoTM Earth Month Creative Gallery.
INGEO™ EARTH MONTH CREATIVE GALLERY
NatureWorks LLC manufactures a family of commercially available, low carbon
footprint, IngeoTM bio-plastics–materials derived from 100 percent annually
renewable resources with cost and performance that compete with petroleum
based plastics and fibers. Today, Ingeo™ innovations help transform eco-options
from niche to mainstream, providing a whole new generation of natural plastic
and fiber products in more than 20 different lifestyle categories from at least 100
commercial partners, selling in more than 70,000 retail outlets worldwide.
The purpose of the Ingeo™ Earth Month Creative Gallery is to showcase the
reality and detail of this fast track market development for new food and
beverage bio-packaging essentials, clothing, electronics, appliances, personal
care, home, and garden. These innovative products, all for everyday use, make
Ingeo™ the naturally better brand of choice that’s changing the shape of how
we shop and live. A complete look book of these ingenious innovations will be
available at each creative gallery.
About The Artist: Chris Jordan
Intended as a journey beginning with the reality of mass consumption and
accumulated waste, environmental artist, Chris Jordan, premier his video
installation titled Intolerable Beauty and Running The Numbers. Chris
Jordan is an internationally acclaimed photographic artist and social
activist whose work explores the detritus of consumer culture. His newest
series, titled “Running the Numbers,” depicts the staggering statistics that
define our mass consumption, in huge intricately detailed panels as large
as thirty feet wide. These compelling works invite the viewer to walk up
close and see every detail as a metaphor for the role of the individual in
our hypermodern society. Chris has exhibited widely in the US and Europe,
and this spring, Chris will serve as an international
spokesperson for National Geographic in their global campaign for Earth
Day 2008.
About The Artist: Bryan Robert Hamecs
Fantastic Natural Plastic was created by local New York artist Bryan Robert
Hamecs using natural plastic containers made from IngeoTM, a natural plastic
made from 100% annually renewable resources as his main medium. The
installation is an observation and response to mass consumption and
accumulated waste, using IngeoTM plastic and fresh cherry blossoms which at the
end of their life cycle, will return back to the earth.
Hamecs, founder of Felt etc. is a cutting edge, progressive artist that offers an
alternative to the conventional standards of using floral design as it's main
medium of communication. Felt etc. merges Hamecs' experience of eleven years
working in New York's top floral studios including Takashimaya, Floralia Decorators
and Utowa Floral Gallery, with the production of contemporary art, industrial
design and fashion. Hamecs has designed for Calvin Klein, Guggenheim, Stephen
Weiss Studio at Art Basel Miami, Natural History Museum, too name a few.
Visit www.feltetc.com
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ROUND TABLE PANEL DISCUSSION
When : April 22nd, 2008
Location : Ingeo Earth Month Creative Gallery
201 Mulberry Street, New York City
What : Ingeo ™ Earth Month 2008 Round Table Panel Discussion
Target audience : Key consumer & trade media, influencers, opinion leaders
Objectives : To have the most updated overview about how responsible innovation is accessible
and available in every part of our daily life.
Responsible Innovation has become a real way of life, or lifestyle! And this round table is a key step
in the Ingeo ™ Earth Month journey, to highlight the key fundamentals…
The Subject :
‘How Responsible Innovation Comes to Everyday life’
• How to appreciate a new and sustainable standard of responsible everyday living?
• How market, companies are moving toward responsible innovation, how they live it and offer it to
consumer for their everyday life needs in a modern world ?
• How to enjoy all the comforts of modern living at consumer level , making the reduction of their
impact on the world ?
• How a new way of doing business can be identified also at consumer level ?