Levi`s Jeans

Photographer
Immo Klink
Faithfully capturing the spirit & heritage of
Photographer’s Assistants
Ansgar Sollmann
Natasha Alipour-Faridani
American work wear, Levi’s® Vintage Clothing
Production
Eva Novillo at
Immo Klink Studio
eras. Our source material is our own archive
reproduces the fits, fabrics and details of bygone
and our inspiration is the hardworking men and
Production Assistants
Pigalle Tavakkoli
Rocio Gomez
women that the Levi’s® Brand has equipped for the
last 140 years. Through our seasonal collections,
Models
Carl Blades
David Griffin
Richard Keep
Lucy Drive
Jimbob Johnson
Miri Maksuti
Lyle Davies
Mike Atkinson
Charlotte Parker
Daniele Assenso
Lucie Von Eugen
Sebastien Cohendet
Matt Trethe
iconic reissues and special editions, we relive our
treasured history and offer timeless products to
discerning connoisseurs that are as obsessed with
it as we are.
Architectural Models
Darius Januska
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Special Thanks
Terry Mulligan
Doris&Wolfgang
Hair & Makeup
Fiona O’Neill
Additional Photography
Elza Wandler
Catalogue Illustrations
Ben Lamb
Care Guide Illustrations
Adam Simpson
Additional Copywriting
Mark Smith
Layout
Mike Fallows
Printer
Lenoirschuring
Art Direction, Design & Styling
Levi’s® XX
© 2014 Levi Strauss & Co.
www.levisvintageclothing.com
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T H E
L E V I ’ S ®
Safely preserved in a vault deep inside our
headquarters in San Francisco lies an archive of
over 20,000 rare and unique examples of Levi’s®
clothing and artifacts dating back to as early as
1873. Kept at an even temperature and wrapped in
unbleached cotton, these delicate specimens are
carefully protected by the Levi’s® Historian and
strictly reserved for the use of our designers. Each
season, our team pores through the archives with
white-gloved hands, uncovering the secrets of our
past and then bringing them back into the world
through faithful reproductions that are as fresh
now as they were back then.
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FROM THE ARCHIVE
Item:
Notes:
FALL WINTER 2014 REPRODUCTION
Triple Pleat Blouse
Reproduction of the oldest denim jacket in the Levi’s® Archive.
Dating from the 1880s.
Lightweight 9 oz. plain selvage denim.
Three pleats running down front each side of placket.
Sew on buttons.
Cinch at back waist.
Leather patch.
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FROM THE ARCHIVE
Item:
Notes:
FALL WINTER 2014 REPRODUCTION
1940s Sports Slacks
Reproduction of Levi’s® 1940s women’s sports slacks.
High waisted with a wide straight leg.
Candy table opening at front.
Adjustable lace at centre back waist to aid the fit.
Red piping at side seams and red star motif.
One patch pocket with stripe detailing.
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FROM THE ARCHIVE
Item:
Notes:
FALL WINTER 2014 REPRODUCTION
1950s Western Denim Shirt
Reproductiion of a 1950s Shorthorn Denim Shirt.
Angled yoke detail, asymmetrical pocket and pocket flaps.
Spear point collar and copper rimmed pearl snaps.
Levi’s® Shorthorn label.
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FROM THE ARCHIVE
Item:
Notes:
FALL WINTER 2014 REPRODUCTION
1960s Western Shirt
Reproduction of a 1960s Levi’s® Western Shirt.
100% cotton sateen with all over flower print.
Pearl snap closure, western pocket and yoke detailing.
Levi’s® Westernwear label.
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FROM THE ARCHIVE
Item:
Notes:
FALL WINTER 2014 REPRODUCTION
1970s Suede Jacket
Reproduction of a 1970s Levi’s® Suede Trucker Jacket.
Slim fit and short body. Cowhide.
Two waist pockets with arrow head detail at pocket corner.
Slanted yoke detail at front.
Small “e” Orange Tab.
Dark copper snaps.
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Mankind’s obsession with living above the
clouds captured imaginations in the 1930s. The
completion of the Chrysler and Empire State
buildings, and the Futurama Exhibit at New York’s
World Fair, presented America with a tangible
model for the future. These pioneers played a
significant role in shaping modern America and
the nation’s image of itself as innovators—leading
them into the future.
People travelled far and wide to work on these
projects—taking their Levi’s® work wear from its
rural home, putting it to work building a Metropolis.
This season Levi’s® Vintage Clothing pays tribute
to the visionaries who dreamed up cityscapes and
the hardworking men who made them a reality.
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Previous page
1930s Long Sleeve Tee / 1960s Suede Bomber Jacket / 1920s Levi’s® Make Chinos
1920s Long Sleeve Henley / Lot 209 Bib & Brace
Opposite
1920s Home Run Shirt / 1920s Levi’s® Make Chinos
1920s One Pocket Sunset Shirt / Levi’s® Ribbed Cardigan
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Opposite
Crew Neck Cable Knit / 1950s 701® Jeans
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Opposite
1960s Western Shirt
1950s Longhorn Shirt
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Above
Crew Neck Cable Knit / 1930s Leather Jacket / 1950s 701® Jeans
1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders
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Opposite
1920s Homerun Shirt / 3 Pocket Vest / 4 Pocket Sack Coat / Spring Bottom Pants
1950s One Pocket Tee / 1930s Menlo Leather Jacket
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Opposite
1960s Striped Crew Knit
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Above
1920s Homerun Shirt / Levi’s® Make Double Breasted Coat / Spring Bottom Pants
1960s Suede Sherpa Jacket / 1940s Sports Slacks
Above
1920s Homerun Shirt / Levi’s® Make Double Breasted Coat / Spring Bottom Pants
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Opposite
Triple Pleat Blouse / 1940s Reversible Leather Jacket / 1933 501® Jeans
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Above
1930s Long Sleeve Tee / 1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders
Above
1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace
1920s One Pocket Sunset Shirt / Levi’s® Make Double Breasted Coat / 1933 501® Jeans / Suspenders
1950s Longhorn Shirt / 1933 501® Jeans / Suspenders
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Above
1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans
1920s One Pocket Sunset Shirt / Bib & Brace
Above
1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans
Roll Neck Cable Knit / Lot 207 Sack Coat / Lot 209 Bib & Brace
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Above
1920s One Pocket Sunset Shirt / 1940s Reversible Leather Jacket / Bib & Brace
Above
1920s One Pocket Sunset Shirt / Bib & Brace
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Opposite
Roll Neck Cable Knit / Lot 207 Sack Coat / Lot 209 Bib & Brace
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Opposite
1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants
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Opposite
1940s Crew Sweatshirt
1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants
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Opposite
1920s Homerun Shirt / 3 Pocket Vest / Spring Bottom Pants
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Opposite
1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace
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Above
1920s One Pocket Sunset Shirt / 1933 501® Jeans / Suspenders
Above
1920s One Pocket Sunset Shirt / Bib & Brace
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Above
1960s Striped Crew Knit / Triple Pleat Blouse / 1933 501® Jeans
Above
1920s Long Sleeve Henley / 1920s One Pocket Sunset Shirt / Triple Pleat Blouse / 1933 501® Jeans
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Above
1920s One Pocket Sunset Shirt / Lot 209 Bib & Brace
Above
1920s One Pocket Sunset Shirt / Levi’s® Ribbed Cardigan / Homerun Suedette Jacket / 1933 501® Jeans
1920s Long Sleeve Henley / 1920s One Pocket Sunset Shirt / Triple Pleat Blouse / 1940s Reversible Leather Jacket / 1933 501® Jeans
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Opposite
1920s Homerun Shirt / 3 Pocket Vest / 4 Pocket Sack Coat / Spring Bottom Pants
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Opposite
1940s Striped Tee / 1930s Levi’s® Wool Jacket / 1940s Sports Slacks
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Opposite
Roll Neck Cable Knit / 1933 501® Jeans
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Opposite
1930s Menlo Leather Jacket / 1920s Levi’s® Make Chinos / Bandana
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Opposite
Lot 207 Sack Coat / 1920s 201® Jeans
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LEVI STRAUSS & CO.
SAN FRANCISCO, CALIFORNIA
This Catalogue reminds you of things you ought to buy,
To quicken pulse of business—increase your sales—that’s why;
So buy the goods here listed and offer to the trade—
A line that’s fine and catchy and every way high-grade.
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Men’s Clothing
Reliable Merchandise
Since 1853
Men’s Clothing
Reliable Merchandise
Since 1853
1920s HOMERUN SHIRT
—— Stripes
A regular fitting dress shirt, this Homerun shirt was originally produced in the
1920s. Features include a button-down
collar, bone buttons, chiselled cuffs and
a centre back pleat. Made from 100%
cotton with soft, open construction. This
Homerun shirt comes in an indigo and
ecru classic stripe and features a Levi’s®
Homerun label.
RIBBED CARDIGAN
—— Elephant Grey
Taken from a Levi Strauss
& Company catalogue from
the 1930s, this wool cardigan
boasts two hip pockets and
leather buttons. It’s a close
fitting, heavy gauge garment
ideal for layering up or down.
1920s ONE POCKET SUNSET SHIRT
—— Rigid
This pullover shirt first produced in the 1920s
has a shaped bib bottom, half placket, chinstrap,
a hidden button-down collar and a Sunset label.
This regular fitting, utilitarian garment is a great
expression of the hard working history of Levi’s®.
LEVI STRAUSS MAKE DOUBLE
BREASTED COAT
—— Moleskin
This substantial piece of traditional outerwear was a staple item of the 1920s Levi
Strauss & Company catalogue. It comes in
a heavyweight dark olive moleskin with a
chocolate brown corduroy collar, two deep
front pockets with flaps, dark horn buttons
and the classic Levi’s® striped blanket lining.
MADE IN THE U.S.A.
M O R E DAYS WEAR FOR YOUR D OL L AR
M ORE DAYS WEA R FOR YOUR DOLL A R
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Reliable Merchandise
Men’s Clothing
Since 1853
featuring—
Placed for tailored
hip-line fit.
1920s LEVI STRAUSS MAKE CHINO
—— Artichoke Green
First produced in the 1920s, these Levi Strauss Make Chinos have a
number of highlights. Made from a durable 100% cotton twill fabric,
the top block is loose while the leg is extremely tapered to a crop at the
ankle, where turn-ups feature at the hem. Tunnel belt loops and the Levi
Strauss Make label also feature. There are two slant pockets at front, one
hidden pocket at the waist band, and two welt pockets to the rear with
decorative pocket flaps.
M O R E DAYS WEAR FOR YOUR D OL L AR
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Women’s Clothing
Reliable Merchandise
1930s ARCHIVE WOOL JACKET
—— Navy
With a short, boxy fit and cinch details to the
side, this archival piece comes from the 1930s.
Constructed from a rich navy wool, there is
minimal Levi Strauss branding and labels.
Ornate pleat details on the rear, plus star
embroidery to the collar give this historic item
added character.
1940s STRIPED TEE
—— Red & White Diagonal Stripe
Boasting a high neck and gathering at the shoulder,
this t-shirt features a feminine silhouette. Made from
lightweight cotton jersey fabric, the pattern is a red
and white diagonal stripe. There are two hip pockets
on this impressive, mid-waisted garment.
Since 1853
1940s SPORTS SLACKS
—— Navy
Nautical influences are the main story in these
1940s era sports slacks. Made from a hard
wearing navy cotton twill, this high-waisted
sailor pant is roomy, with a wide straight fit
to the leg. To the front there is a candy table
opening and red piping along the side seams.
Other details include red star motif and an
adjustable lace to the rear centre to aid the fit.
Reliable Merchandise
Women’s Clothing
Since 1853
1950s ONE POCKET TEE
—— White
Originating in the era when t-shirts became more robust and hard wearing,
this One Pocket Tee is a slim-fitting tribute to the past. As the name suggests,
this t-shirt features a single pocket on the chest, short capped sleeves and a
Levi’s® Sportswear label.
1950s SHORTHORN CHECK SHIRT
—— Green Check
Originally designed by Levi Strauss & Company in the 1950s, this regular
fitting shirt comes in a loosely constructed 100% cotton twill, woven into
heavyweight flannel, and has a Levi’s® Shorthorn label. Available in a number
of different checked patterns.
YOUTHWEAR BIB & BRACE
—— 5th Avenue
This denim bib and brace is an upsized version of a kids style bib overall.
With a diamond back and straight pockets, as well as a tool pocket on the
bib, this is a refreshingly grown-up version of an ordinarily youthful garment.
1950s 701® JEANS
—— Rigid
In the 1930s, Levi Strauss & Company introduced the first five-pocket jean
especially built for women: The 701®. The Levi’s® Vintage Clothing 1950s
701® is feminine, high-waisted and has a wide, straight leg. Made from a soft
10 oz. pink selvage denim it has a Red Tab, spade shaped back pockets, a long
Talon zipper fly and concealed back pocket rivets.
M O R E DAYS WEAR FOR YOUR D OL L AR
M ORE DAYS WEA R FOR YOUR DOLL A R
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G
S P RI N
BOT TOM PA N T
Levi Strauss Overalls Sun Curtains
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small quantity of sun curtains
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were made for us, as shown in
the illustration above. The material
is a two yard piece of the famous XX
quality denim, the same used in our
No. 1 Waist Overalls and celebrates
the introduction of the concealed
rivet in 1937. The curtains may be
used to go across the lower part of a
store window as a side or front sun
curtain. These curtains are eyeletted at the four corners and can be
adjusted to any ordinary window
by the use of string.
4- POC
T H RE E
K E T S ACK COAT
1937 501® SUN CURTAIN JEANS
Red, White & Yellow Screenprint
P OCK E T V ES T
SUN CURTAIN DUFFLE BAG
Red, White & Yellow Screenprint
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T YPE I SUN CURTAIN JACKET
Red, White & Yellow Screenprint
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B U Y ’E M S M AL L
If you’re not going to wash
your rigid Levi’s® 501® jeans,
buy one size smaller in the
waist and buy your true
size for length.
GET T HE
FROM
YOUR RIGID
DO N ’T WAS H ’ E M
After the first few wears of
your new jeans the waist
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will stretch to your size.
L E V I ’S ®
JEANS
S
ome folks like to wear their rigid 501®s without
washing. If you make this commitment it will
take time for a wear pattern to appear, but
eventually you will get the most dramatic look and
become the envy of all your friends. As you won’t be
washing your 501® jeans you may want to find an
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alternative way to freshen them up. You could dryclean, but that’s only if you don’t mind chemicals
being used on your denims. You could also try
hanging your jeans outside in the fresh air for a few
days. Folding up your jeans and putting them into
your freezer also does the same job.
T HE WO R N L O O K
The wear effect on a true
rigid jean will always give
the most dramatic look.
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M E ASURE UP
BUY ’EM BIG
If you plan to shrink your
If you plan to machine wash
rigid Levi’s® 501® jeans in
your rigid Levi’s® 501® jeans,
the bathtub, buy your true
buy two sizes bigger in the
size in the waist and two
waist and two sizes bigger
sizes bigger in length.
in length.
RELA X ’N’ SOA K
Shrink your jeans in a
warm bathtub for at least
L AU N DRY DAY
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30 minutes.
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he first time you wear your 501®s, climb into
the bathtub and let them soak on your body.
Hotter water equals more shrinkage. When
you’re finished, drain the tub, squeeze the excess
water from your legs then get outside in the sunshine
with a good book and let your denim become a second
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skin. If the sun is on vacation, stay indoors and make
like a yoga enthusiast, bending and stretching your
jeans into shape. When you’re happy with the result,
slip them off and dry them over the back of a chair.
When your jeans are dirty, just climb back into the
tub and wash with a little soap.
To achieve your size,
machine wash your jeans
inside out at 86° F / 30° C.
I
f you don’t feel the need to get technical, just
head to the laundry room and wash ‘em the way
your Mom would. Be sure to turn your rigid 501®s
inside out and machine wash at 86° F / 30° C. Don’t
tumble dry, or you’ll wind up seeing a shrink in more
ways than one. Dry your jeans in the open air if you
can, it makes them smell real good, like nature. Or if
you’re a homebird, hang them in a warm place until
they’re crispy. The next few washes will shrink them
a little more and a gradual fade will occur. Just avoid
tumble drying and hot radiators, they are to denim
what kryptonite is to Superman.
A SNUG FIT
E ASY DO E S I T
A tub shrunk jean will
Leave the Laundromat with
shrink to fit snugly to your
everyday jeans you can
bodyshape.
wash and wear.
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The Levi’s® Brand first used the
Orange Tab on a line of affordable,
slim-fitting jeans, jackets and
shirts designed for the Young
Americans of the 1960s and 70s.
To this day, the Orange Tab is
synonymous with simple and clean
design as well as the free and easy
spirit of the times.
Made in the USA exactly as it
was when it was first introduced,
the Levi’s® Vintage Clothing Orange
Tab Collection revives this family
of true American classics and offers
it up to a new generation of rebels
and revolutionaries.
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Previous
1970s Tshirt / 1960s 606® Jeans
1970s Denim Shirt / 1960s 606® Jeans Customized
1970s Denim Shirt / 1970s Trucker Jacket / 1970s 615® Jeans
Opposite
1970s Denim Shirt / 1970s Denim Vest / 1960s 606® Jeans Customized
1970s Suede Jacket / 1970s Denim Sherpa Vest / 1960s 606® Jeans Customized
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Above
1970s Denim Shirt / 1970s 684® Jeans
Above
1970s Tshirt / 1970s Trucker Jacket / 1970s 684® Jeans Customized Straight
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Opposite
1970s Tshirt / 1970s Denim Shirt / 1960s 606® Jeans
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Previous
1970s Denim Shirt
1960s Chambray Shirt / 1970s Skirt
Opposite
1970s Tshirt
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Opposite
1960s Chambray Shirt / 1970s Denim Sherpa Vest
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Previous
1970s Denim Shirt / 1970s 684® Jeans
1970s Trucker Jacket / 1970s 684® Jeans Customized Straight
1970s Trucker Jacket / 1970s 615® Jeans
Opposite
1960s Chambray Shirt / 1970s Denim Sherpa Vest / 1970s 684® Jeans
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Previous spread
1970s Denim Shirt / 1970s Sherpa Trucker Jacket
Opposite
1970s Denim Shirt / 1970s Sherpa Trucker Jacket / 1970s 615® Jeans
1960s Chambray Shirt / 1970s Denim Sherpa Vest / 1970s 684® Jeans
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Opposite
1970s Sweatshirt / 1970s Trucker Jacket
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Opposite
1970s Trucker Jacket
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Opposite
1970s Sweatshirt / 1970s Suede Jacket / 1960s 606® Jeans Customized
1970s Sweatshirt / 1970s Trucker Jacket / 1970s 684® Jeans Customized
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Opposite
1970s Tshirt / 1970s 684® Jeans Customised Straight
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Opposite
1970s Trucker Jacket
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FALL WINTER 2014 •
FALL WINTER 2014 •
MEN’S 1970s LEVI’S® T-SHIRTS
MEN’S 1970s TRUCKER JACKET
TUXEDO
MEN’S 1970s DENIM SHIRT
DOUBLE BUBBLE / CLEAR / FADED BLACK / LIGHT STONE BLEACH
MEN’S 1970s LEVI’S® SWEATSHIRT
YELLOW / BLACK
FRESH PROD.
MEN’S 1960s CHAMBRAY SHIRT
BATWING
MEN’S 1970s SHERPA TRUCKER JACKET
MEDIUM STONE / FRANKENSTEIN / BLACK OVERDYE
SKY BLUE
MEN’S 1970s SUEDE JACKET
SAND
MEN’S JEANS
1960s 606®
SUPER SLIM
1960s 606®
SUPER SLIM CUSTOMIZED
1970s 607®
BOOTCUT
1970s 615®
REGULAR FIT
RIGID / BLACK OVERDYE / DARK / CRUNCH / ZIP
FRANKENSTEIN
BLACK OVERDYE
RIGID / CRUNCH
HOT STUFF / THE FUZZ / BLACK OVERDYE
MEN’S 1970s DENIM SHERPA VEST
MEDIUM
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FALL WINTER 2014 •
WOMEN’S 1970s DENIM WESTERN SHIRT
NEW RINSE / LIGHT STONE BLEACH
FALL WINTER 2014 •
WOMEN’S 1960s CHAMBRAY SHIRT
WOMEN’S SKIRT
MEDIUM
HOT STUFF / BLACK OVERDYE / THE FUZZ
WOMEN’S JEANS
WOMEN’S 1970s DENIM VEST
1960s 606®
SUPER SLIM CUSTOMIZED
1970s 684®
BELL BOTTOM
1970s 684®
CUSTOMIZED
1970s 684®
CUSTOMIZED STRAIGHT
DARK / BLACK OVERDYE / CRUNCH / ZIPPER
MEDIUM STONE
FRANKENSTEIN
MEDIUM / ZIP
FRANKENSTEIN
WOMEN’S 1970s TRUCKER JACKET
MEDIUM / FRANKENSTEIN
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