Alluvia Specialist Winery Presentation_GH_NEW2

 ALLUVIA
Specialist Winery
Most photographed vineyard in Africa TM - The Cabernet Sauvignon Specialist•M
GPS co-ordinates: 33° 55' 05"5 018° 55' 36"E
Facts Farm 116/1 -­‐ Stellenbosch Property Size: 11ha Location: Dwarsrivier/Banhoek Valley, approx. 5km east of Stellenbosch Zoning: Agricultural Zone I & II Residential Zone V: Guesthouse Maturation Cellar & Wine Tasting Facility Zoning application for conversion of current linen & laundry room to: Conference facilities, wedding venue, moving of wine tasting facility & reception as well as a restaurant granted; Zoning application granted for Manor House conversion into Boutique Hotel; Zoning granted for conversion of garages into accommodation units; Application granted for spa activities. Existing Buildings: Manor House -­‐ 4 En-­‐Suite Bedrooms heated floors, towel rails. Surrounded by stoop 3 inside & 2 outside fireplaces. 2 Dining rooms and 2 TV rooms all interactive music system. Scullery, pantry etc. Intercom entry system. Large swimming pool – self chlorinating Walk-­‐in safe 6m² Private farm manager dwelling 3 Outside & store buildings Poison Room Fuel Bay Wine Tasting Facility with veranda offering cheese platters 4 Offices (Double Storey) Private Residence Club offices newly built adding 2 more workstations 2 Additional Houses -­‐ an independent 8 sleeper house as well as another independent house that sleeps 6 people – furnished, DVD, DSTV, minibar, aircon, fully equipped kitchen, linen etc. Guesthouse 5 Suites – furnished, fans, DVD, DSTV, minibar, linen etc with corner swimming pool and a honeymoon suite 3 electrical gates external entrance & Manor House & Le Pommier entrance with battery option in case of power failure Perimeter fenced and Manor House walled with laser beams – comprehensive security (Not in use) All windows have been changed to security glass for children Domestic worker flat All units, offices and Manor House are interlinked with phone system Couples Spa Treatment Room Property Divided: 8 hectares of arable land comprising of: 3.5 ha showing same amount of vines as traditional plantings of 5.5 ha (see optimisation planting model) 1.3 Ha Sauvignon Blanc vineyards planted in 2008 0.4 Ha Cabernet Franc planted in 1998 0.4 Ha Cabernet Franc planted in 2011 1 ha appropriated for self-­‐sustaining of lamb and chickens 1 ha vacant for various use considerations 3 ha tourism activities; buildings, dams, roads, helipad etc. Infrastructure created: Water – 3boreholes, 2 reservoirs +/-­‐10000l each Ample water supply – only 2 boreholes required and in use. Newly completed pump system and pipe feeds towards holding dams and from holding dams towards Manor House and Guest House. Complete system automated and each can function independent should one of the feeds require maintenance. Gardens are watered by 6 automated sprinkler systems Vineyards are supported by Drip Irrigation Electricity – Eskom –recently upgraded to – ample reserve power – 3 phase. Rewired the Manor House. Rewired the entire Estate and Guest House electricity. Bank guarantee securing 3phase power of R80k Dam – Constructed dam with bird sanctuary islands. Stocked with Rainbow Trout, Black Bass and Grass Carp. Little fishing boat for picnics on dam. Currently not re PGA Golf green – Constructed to PGA specifications Levels, material, drainage, irrigation all conforming & laid with Bent grass 101 A Sand Bunker Newly acquired walk behind green cutter Newly constructed driving range 150 meters from Golf green of 50 meter length Top T-­‐Box 180 meters from Green All above under irrigation Helipad completion of construction September 2008 Lighting – Complete Estate under garden lights and pathways under small street lights. ALL external lighting activates on day-­‐night system and ALL bulbs are energy saving. Farming Equipment – Tractor, Quad Bike, Grass cutting tractor, spray pumps, blowers, side cutters etc. All equipment required to farm and able to repair most breakages and maintenance -­‐ a Four Seater Golf Cart, battery operated and chargers. Access to the farm: From Helshoogte Pass between Stellenbosch and Franschhoek – R310 Notables in valley: Tokara, Thelema, Delaire, Zorgvliet, Clouds Adjacent farms: Some farms have accommodation facilities and others have tourism facilities Aerial View – Estate Alluvia Vineyards
PGA golf green
Guesthouse Swimming Pool Clovelly – Honeymoon Suite with Spa Bath overlooking the vineyard Standard Suite Bathroom Tukulu – 3 Bedroom House Avalon – 2 Bedroom House Salient Factors General • Wireless internet connection are saving Telkom costs – can make free data calls • Power lines submerged which prejudiced panoramic views – R250k • All farming activities are subcontracted which ensures smooth independent operations without any input required • No labourers living on the Estate • Very safe area – door-­‐open sleeping environment for past 10 years • 1500mm – 2000mm of rain per annum • Protected from the North-­‐Western (Simonsberg Mountain) and South-­‐Eastern • (Drakenstein Mountain) winds • 900 feet above Stellenbosch • All business units are running on “remote control” • The plants and trees have been evaluated at around R2mil • There is an oak tree older than 200 years in the garden • The first owners were Catherine Heywood’s parents in the late 18th century and she • wrote the book “Cape Hills In Sunlight” from the farm formerly Glen Arum • Contracted Garden Services • Current Manor House could be registered as a museum – built in 1914 • Entire estate is perimeter secured • Helipad – easy in and out access – consideration of helicopter charters for peninsula and vineyard hops from Alluvia • Various children friendly fixtures such as tree-­‐houses and slides • Capital investment over 10 years exceed R24mil • Total built-­‐up area exceed 3000m² •
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Wine – Allu via “ The Silver Bullet” Current agreement with neighbour Tokara that insists on the quality Cabernet Sauvignon from Alluvia produce – purchasing approximately 15% of total production and the income thereof pays for the top quality production of the remainder 85% grapes – therefore all grapes for wine purposes are technically free / zero cost After 10 years the unique Alluvia wine management and production strategy have been entrenched and currently operates seamless and independent by contracting parties Average sales price per Alluvia bottle of wine is R125 Average cost price per bottle of Alluvia wine R30 Current amount of bottles produced are 14 800 bottles Full production capability of 60 000 bottles Demand has always outstripped supply ensuring that price, exclusivity and perception management supports a prestige brand Due to successful management and high quality wines it has been possible to achieve the unthinkable by only selling the wines in the “image-­‐sector” of restaurants, hotels and to direct individuals Should it be considered to go into liquor stores and super markets sales volumes would grow exponentially but trading terms and image influenced Wine Business Operation Profitable AWARDS: o Alluvia -­‐ ilka Cabernet Sauvignon 92 Points in Decanter, 92 Points in IWSC, 4.5* in Platter Wine Guide, Diamond Award at Terrior Winemakers Choice o Alluvia -­‐ ilka Sauvignon Blanc was selected by Neil Pendock (SA’s only independent wine writer for Sunday Times & Financial Mail) as one of his favourite wines in the world o Alluvia -­‐ sandie Straw Wine (Only Straw Wine in SA made from Viognier Grapes) was recently awarded Double Gold (above 96 points) at MichaelAngelo International Wine Awards o Alluvia -­‐ lisa Cabernet Franc (Only Single Vineyard Cab Franc in SA) Received highest rating in South Africa for a Cabernet Franc by Wine Magazine SPA On-­‐Site doubles treatment room fully equipped. Currently deal is being negotiated with independent operator also to offer treatments in-­‐room preferred during winter. Would most probably be finalised with small rental plus commission OFF SITE Alluvia Spa in Somerset West is an independent business unit of approximately 500m² with water features, steam room, Jacuzzi, sauna, pool, 8 treatment rooms, doctors, nutritionists etc. AWARDS -­‐ None Tourism Division • Majority of guest bookings are generated via our website, uninvolved management structure subcontracted to website marketing specialists • 5 Guest House Luxury Studios and 2 Self Catering Apartments • Mountain Bikes, Fly fishing, wine tasting, golf carts to roam the estate • Many walking and mountain biking trials to discover • 4 Restaurants in walking distance (Tokara, Zorgvliet, Le Pommier, Delaire) • 40km from Cape Town International • 25km to Franschhoek & Paarl • 6km from Stellenbosch • Proven world class terrior – Banhoek Valley now termed as “The most expensive agricultural land in Africa” • Average winter occupancy grown from 5% to 50% over 8 years • Average summer occupancy of 85% over 8 years • Average room rate of R1800 per couple • Accommodation pax of 24 people • Average amount of people visiting per month 300 • Average monthly spend of Alluvia Guests with OTHER restaurants approximate • R100 000, 00 due to no restaurant on-­‐site • Helshoogte Pass is currently the 2nd most travelled road by tourists in the Western • Cape which borders the Estate • Subcontracted auxiliary services receive a 25% commission such as wine tours, airport transfers, private chefs etc. • Business Operation Profitable AWARDS: o Top Ten Wine Hotels In The World – Only one in this coveted selection from South Africa Alluvia Private Residence Club – OPTIONAL BUSINESS OPPORTUNITY o Entrepreneurial forward selling vacation ownership program o Receives all monies for operational expenses in levies total – R140 000, 00 per month (escalating with inflation) o Forward sales require no more marketing for Tourism Division o Sales can be financed on Prime Rate +5% -­‐ enabling great returns o Only PRC in the world on a Wine Estate o Exchange partner – Interval International www.intervalworld.com – Listed on NYSE o Weeks sold expire in 12 years and are right of use (sales are reversible) o Value of packaged inventory weeks – R18mil excluding financing & vat o Newly built sales office on estate •
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The Alluvia BRAND The brand – Alluvia has been registered as a Trademark and holds unprecedented value (brand drivers – elegant, exclusive & unique) Brand strategy was developed by Enterprise IG MD – Kay Nash Alluvia has enjoyed TV exposure internationally on more than 11 different TV programs. Estimated exposure exceed R2mil In line with our branding campaign Alluvia has sponsored the main score board at Maties Coetzenburg Stadium for 3 years as well as signage on Astro Turf hockey stadium term closed 2010 Main sponsor of golf professional Nigel Burch, playing PGA Champions Tour in Europe at present. Also teaching professional for Estate when in RSA Alluvia has featured in more than 20 different magazines and has never paid for these features including Explore SA, Getaway, Mango Inflight, Kulula Inflight, Sarie Kos, Complete Golfer, De Kat, Financial Mail, Leef & many more Alluvia has featured in every mayor newspaper in South Africa, such as Sunday Times, Rapport, Burger, Business Day, and all local papers Have been interviewed on various TV News & Business Channels and Radio shown interest in Alluvia’s rise in stature Currently the main sponsor of Stellenbosch Primary School 1st team of Hockey, Rugby & Netball for the following 3 years valued above R100k Marketing and advertising paid for exceed R2mil over 10 years Exposure received for Alluvia not paid for exceed R8mil over 10 years View from main road – the Helshoogte Pass R310 www.alluvia.co.za