The City of Belle Plaine

Transcription

BELLE PLAINE
RETAIL SALES POTENTIAL
Prepared for
City of Belle Plaine
June 2009
BELLE PLAINE
RETAIL SALES POTENTIAL
Prepared for
City of Belle Plaine
Prepared by
McComb Group, Ltd.
June 2009
Copyright© 2009 by McComb Group, Ltd.
TABLE OF CONTENTS
Chapter
Subject
Page
INTRODUCTION ...............................................................................................1
I
BELLE PLAINE RETAIL AREAS .....................................................................3
Retail Areas .........................................................................................................3
Accessibility ........................................................................................................5
Traffic Counts......................................................................................................6
II
COMPETITIVE SHOPPING AREAS ............................................................... 10
Competitive Shopping Areas.............................................................................. 10
Shakopee...................................................................................................... 11
New Prague.................................................................................................. 12
Le Sueur ...................................................................................................... 12
Jordan .......................................................................................................... 13
Norwood Young America ............................................................................ 13
New Retail Development ................................................................................... 13
Summary ........................................................................................................... 13
III
BELLE PLAINE TRADE AREAS .................................................................... 14
Population and Households ................................................................................ 15
Household Income ............................................................................................. 16
Demographic Characteristics ............................................................................. 20
Purchasing Power .............................................................................................. 20
IV
BELLE PLAINE RETAIL SALES AND MARKET SHARE ............................ 25
Retail Sales ........................................................................................................ 25
Market Share ..................................................................................................... 25
Sales Potential ................................................................................................... 28
V
RETAIL AND SERVICE POTENTIAL ............................................................ 31
Retail Potential .................................................................................................. 32
APPENDICES ....................................................................... under separate cover
i
LIST OF TABLES
Table
Title
Page
1
Belle Plaine Retail Areas .....................................................................................4
2
Belle Plaine Traffic Counts; 2000 to 2006............................................................6
3
Downtown Belle Plaine Retail Tenant Mix ..........................................................8
4
Belle Plaine Highway Retail Tenant Mix .............................................................9
5
Belle Plaine and Competitive Retail Areas ......................................................... 11
6
Belle Plaine Current and Community Trade Areas and Minneapolis-St. Paul
MSA Population and Households: 1990 and 2000 Census; 2008 and
2013 Estimated.............................................................................................. 15
7
MSA Average and Median Household Income: 1990 and 2000 Census;
2008 and 2013 Estimated............................................................................... 16
8
MSA Household Income Distribution: 1990 and 2000 Census; 2008
and 2013 Estimated ....................................................................................... 18
9
MSA Household Income Distribution: 1990 and 2000 Census; 2008
and 2013 Estimated ....................................................................................... 18
10
Belle Plaine Current Trade Area Demographic and Income Snapshot................. 21
11
Belle Plaine Community Trade Area Demographic and Income Snapshot.......... 22
12
Minneapolis-St. Paul MSA Demographic and Income Snapshot ........................ 23
13
Belle Plaine Current and Community Trade Areas Retail Purchasing Power;
2008 to 2015.................................................................................................. 24
14
Belle Plaine Retail Establishments and Sales: 1997 and 2002............................. 25
15
Belle Plaine Retail Sales and Market Share; 2002 .............................................. 26
16
Belle Plaine Future Market Share and Trade Area Sales..................................... 27
17
Belle Plaine Current and Community Trade Areas Retail Purchasing Power,
Market Share and Sales Potential; 2010 by Merchandise Category ................ 28
18
Belle Plaine Current and Community Trade Areas Retail Sales Potential and
Supportable Space, 2010 by Merchandise Category....................................... 29
19
Belle Plaine Current Trade Area Supportable Space, 2010 and 2015 by
Merchandise and Services Category............................................................... 33
20
Belle Plaine Community Trade Area Supportable Space, 2010 and 2015 by
Merchandise and Services Category............................................................... 35
ii
LIST OF MAPS
Map
Title
Page
1
Belle Plaine Retail Areas .....................................................................................3
2
Belle Plaine Competitive Retail ......................................................................... 10
3
Belle Plaine Current and Community Trade Areas ............................................. 14
4
Belle Plaine Current and Community Trade Areas: 2013 Household
Density ........................................................................................................ 17
5
Belle Plaine Current and Community Trade Areas 2013 Percent of
Households with Incomes above $100,000 ................................................... 19
iii
INTRODUCTION
McComb Group, Ltd. was engaged by the City of Belle Plaine to identify market potential for
retail stores and services in downtown Belle Plaine and in the highway retail area. Work tasks
conducted during this engagement are summarized below.
♦ Retail, food service, and service establishments in downtown and along TH-169 were
identified and categorized by type to determine tenant mix orientation of each retail area.
♦ Shopping areas that are competitive with Belle Plaine retail areas were identified and
evaluated. Principal competitors were identified and evaluated for tenant mix, anchor
stores, and market orientation. Future commercial developments that could affect
development in downtown Belle Plaine or its trade area were identified.
♦ Based on arterial road patterns, competitive shopping areas, drive times and McComb
Group experience, the trade areas for downtown Belle Plaine and the highway retail area
were delineated. The economy of the trade area was analyzed to identify and quantify
those factors that generate support for retail and service establishments. Factors that were
evaluated include, but were not limited to: population, households, building permits, and
household income. Trade area growth trends were evaluated to determine residential
growth potential for target years 2010 and 2015. Retail and service purchasing power for
trade area households was estimated using McComb Group’s proprietary retail
purchasing power model that contains sales potential for over 125 business
establishments.
♦ Market demand for retail, food service, and service business establishments in Belle
Plaine were identified based on estimated trade area population and household growth
taking into consideration competitive impacts, trade area demographics, trade area
purchasing power and estimated market share. Based on analysis of purchasing power,
competitive shopping centers and current retail trends, future demand for retail space was
estimated by business type for both downtown and TH-169 retail areas. Estimates of
retail, food service, and services space supportable by sales potential were prepared for
target years of 2010 and 2015 using McComb Group’s proprietary purchasing power
software. Sales potential was converted to square feet of building area by type of
business establishment.
This report contains the primary information needed to support the principal conclusions.
However, in a report of this nature, it is not possible to include all of the information that was
developed and evaluated. Any additional information will be furnished upon request.
Report Purpose
This report was prepared in accordance with our proposal dated July 8, 2008. This report was
prepared with the understanding that the results of our work will be used by the City of Belle
Plaine to evaluate future retail potential in Belle Plaine. Our report was prepared for that
purpose and is subject to the following qualifications:
1
•
Our analysis did not ascertain the legal and regulatory requirements applicable to this
project including zoning, other state and local government regulations, permits and
licenses. No effort was made to determine the possible effect on the proposed project
of present or future federal, state or local legislation, or any environmental or
ecological matters.
•
Our report and analysis was based on estimates, assumptions and other information
developed from research of the market, knowledge of the industry and discussions
with the client. Some assumptions inevitably will not materialize and unanticipated
events and circumstances may occur; therefore, actual results achieved will vary from
the analysis.
•
Our analysis did not evaluate management’s effectiveness nor are we responsible for
future marketing efforts and other management actions upon which actual results are
dependent.
Our report is intended solely for the purpose described above and should not be used for any
other purpose without our prior written permission. Permission for other use of the report will be
granted only upon meeting company standards for the proposed use.
2
Chapter I
BELLE PLAINE RETAIL AREAS
Belle Plaine is a growing community in the southwestern Twin Cities area. Residential growth
within Belle Plaine and surrounding areas is creating demand for additional retail and service
establishments. Belle Plaine has two distinct retail areas: the historic downtown area and a
growing retail area along TH-169. A new retail area is planned for the area east of TH-169 along
County Road 64.
Retail Areas
Downtown Belle Plaine and the highway retail areas both offer a variety of goods and services
for area consumers. These retail areas are shown on Map 1 and described below. Retail tenant
mix is contained in Table 1.
Map 1
3
Table 1
Establishment Type
Downtown
CONVENIENCE RETAIL
Food
Drug Store
Liquor
Hardware
Video
FOOD SERVICE
Full Service
Limited Service
Drinking Establishments
CONVENIENCE/GASOLINE
Convenience/Gasoline
SHOPPING GOODS
Variety/Dollar
Apparel/Accessories
Furniture & Home Furnishings
Other Shopping Goods
Pre-Owned Merchandise
Agricultural Retailers
HOME IMPROVEMENT
Home Improvement
Lawn & Garden
AUTOMOTIVE
Auto Sales
Other Equipment Sales/Marine
Auto Parts
Total Retail
24
SERVICES
Auto Services
Personal Care
Personal Services
Business Services
Laundry/Dry Cleaning
Financial
Real Estate
Insurance
Medical
Dental
Entertainment/Recreation
Professional Services
Lodging
Other Services
Fraternal
Total Services
4
4
3
2
1
5
2
6
4
3
1
3
1
4
1
44
TOTAL
Vacant
68
6
Highway
3
1
3
1
1
5
1
4
1
1
2
4
1
Source: McComb Group, Ltd.
4
Total
3
1
3
1
1
3
2
8
3
4
2
2
2
1
1
1
1
2
6
1
2
1
2
1
2
2
2
2
24
2
2
2
48
5
4
2
1
27
9
8
5
3
1
6
3
7
5
3
6
3
2
9
1
71
51
5
119
11
1
1
1
1
5
1
5
Downtown is generally bounded by Prairie Street, Willow Street, Court Street and Chestnut
Street. Downtown Belle Plaine contains a diversified mix of businesses with 24 retail stores and
44 service establishments. Downtown convenience retail includes Hubers Supervalu (located
just outside of the downtown boundaries), Ruck’s Meats, The Bake Shop, Steffen’s Do It Best
Hardware and Belle Video. Food service is represented by five full service and one limited
service restaurant, and four drinking establishments. Downtown Belle Plaine has nine shopping
goods choices including four other shopping goods, two home furnishings, one apparel, one
variety store, and one agricultural retailer. These shopping goods stores account for almost 38
percent of downtown’s retail establishments.
Services, with 44 establishments, are a major presence in downtown representing a diversified
mix of businesses. The largest categories are insurance with six offices followed by financial
with five establishments. There are four auto services, personal care and medical establishments
and three establishments each in personal services, professional services, and dental. Business
services and real estate offices are each represented by two establishments. Lodging,
entertainment/recreation, and fraternal are each represented by one establishment. At the time
the business survey was conducted, there were six vacant store fronts. Downtown business
establishments are contained in Table 3 at the end of this chapter.
Downtown enjoys an attractive setting in the Minnesota River Valley and offers some unique
shopping choices along with a variety of services. Downtown Belle Plaine’s updated and well
maintained store fronts, along with the clean streets and sidewalks, makes downtown Belle
Plaine an attractive retail area.
Highway retail area extends along TH-169 from TH-25 to County Road 3. There are 24 retail
establishments in this area including five food service (three full service and two limited
service), three liquor stores, two convenience/gasoline stores, four shopping goods, three home
improvement/nursery, two auto sales, two auto parts, two other equipment sales establishments,
and one drug store. Service providers include five auto services, five recreation venues, four
personal care and two personal service establishments. The following categories have one
establishment each: business service, financial, real estate office, insurance, medical office and a
lodging establishment. This area is home to the Emma Krumbee store and restaurant, which
draws visitors from the Twin Cities and surrounding areas. There are five vacant stores in the
Highway area. Highway business establishments are contained in Table 4 at the end of this
chapter.
Currently, downtown Belle Plaine and the highway area both have 24 retail stores. The highway
area offers larger retail establishments. Downtown Belle Plaine has a larger concentration of
shopping goods and service establishments to serve local residents and area consumers. The
highway retail area serves the area’s convenience needs and also attracts TH-169 travelers.
Accessibility
The City of Belle Plaine is served by TH-169 which runs along Belle Plaine’s eastern boundary
and is a primary route to the Twin Cities Metropolitan Area from the southwest. TH-169 is the
highest volume highway in Belle Plaine extending on a southwest/northeast axis through the
community. Access to areas north of the Minnesota River is provided by TH-25, which also
5
extends to the east. County Road 3 (Meridian Avenue) extends south from downtown through
Belle Plaine’s newer neighborhoods. Recent changes to the intersection at TH-169 have severed
convenient access to downtown from these newer residential areas. Belle Plaine High School
and most of the city’s institutions are located in the vicinity of County Road 3. As a result of the
intersection change, County Road 3 is no longer a through highway because it is impossible to
cross TH-169. The alternative route to downtown is an inconvenient and circuitous route that
adds three and one-third miles to a downtown round trip and diminishes downtown as a business
location.
Traffic Counts
Belle Plaine benefits from through traffic on TH-169 and TH-25. Both highways provide easy
access to Belle Plaine’s retail areas for local consumers, trade area residents, and visitors.
Belle Plaine traffic counts are highest on TH-169 with 22,100 average daily trips north of TH-25
and 16,800 average daily trips south of TH-25, as shown on Table 2. This indicates that about
5,300 entered or left TH-169 at TH-25. Traffic counts north of TH-25 are increasing at 3.1
percent annually compared to 1.4 percent to the south. These traffic counts were recorded in
2006, prior to construction of the interchange.
Table 2
BELLE PLAINE TRAFFIC COUNTS; 2000 TO 2006
Location
Rate of
Change
2000-06/07
2000
2006
18,400
15,500
22,100
16,800
3.1 %
1.4
TH-25
North of River Crossing
North of Main St.
Loredo to Walnut
West of TH-169
4,600
4,600
7,000
4,700
6,800
6,300
9,000
5,700
6.7
5.4
4.3
3.3 %
Main Street
Walnut St. to Meridian St.
5,900
5,000 *
(2.3) %
Meridian Street
South of TH-169
North of TH-169
Raven St. to Main St.
1,600
2,400
4,500
4,600 *
5,200 *
5,200 *
16.3 %
11.7
2.1
TH-169
North of TH-25
South of TH-25
* 2007 counts.
N/A: Not Available.
Source: Minnesota Department of Transportation and McComb Group, Ltd.
TH-25 enters Belle Plaine from the north and turns east on Main Street and continues to TH-169.
This trunk highway is the most heavily traveled local route in Belle Plaine. Traffic counts north
6
of the river were 6,800 in 2006 representing a 6.7 percent growth rate from 4,600 trips in 2000.
North of Main Street, traffic counts were 6,300 in 2006, an increase of 5.4 percent annually.
Main Street between Laredo and Walnut is the busiest segment of TH-25 with 9,000 trips in
2006. Traffic counts west of TH-169 were 5,700 in 2006. The segment of Main Street west of
Walnut experienced a decline in traffic between 2000 and 2006.
Traffic counts on Meridian Street south of TH-169 have increased dramatically since 2000,
increasing from 1,600 to 4,600 average daily trips in 2007, an increase of 16.3 percent annually.
The section of Meridian Street north of TH-169 increased from 2,400 average daily trips in 2000
to 5,200 average daily trips in 2007, an increase of 11.7 percent annually. Although there is no
record of average daily traffic counts since the intersection was changed, it is anticipated that the
counts will be significantly lower.
Recent construction prevents traffic from crossing TH-169 on Meridian forcing these trips to
detour on TH-169 and Main Street. This forces local trips to use TH-169 to reach downtown
Belle Plaine. This has made downtown Belle Plaine less accessible to the consumers south and
southwest of TH-169. This reduced access to downtown will be detrimental to the success of
downtown retail as additional development occurs south of TH-169 along Meridian.
7
Table 3
DOWNTOWN BELLE PLAINE RETAIL TENANT MIX
AS OF FEBRUARY 3, 2009
CONVENIENCE RETAIL
Food
Hubers SuperValu
Ruck's Meats
The Bake Shop
Hardware
Steffen's Do it Best Hardware
Video
Belle Video
FOOD SERVICE
Full Service
Andy’s Bar & Grill
Annie’s Café & Catering
Nostalgic Baking Café & Bakery
Pizza Plus
Spare Time Tavern
Limited Service
Duet’s Coffee Shop
Huck’s Shipwreck Saloon
Johan’s Bar
Neil’s Pub
Neison’s Red Door Bar
SHOPPING GOODS
Variety/Dollar
Dollar Store on the Prairie
Apparel/Accessories
Elsie’s Klothes Patch
Berger Interiors
Hennen Furniture
Golden Touch Jewelry and Repair
Michelle’s Gift Store
Mystic Journey’s
Prairie Floral & Gifts
Prairie Farm Supply
SERVICES
Auto Services
CRC Inc. Custom Cars
Jimmy's Custom Rods Classic
John's Mobil Auto & Lube
Ricks Classic Interiors
Personal Care
Brads Barber Shop
Dawn’s Salon & Tanning
Its Just Me Salon
Salon 129
SERVICES (Continued)
Personal Services
Aunt Sophie’s Dog Grooming Parlor
Front Porch Photography
Kolden Funeral Home
Business Services
Pioneer Mailroom Equipment
Printing Store
Cully’s Coin Laundry
Financial
Curtis Koepp Accounting & Tax
Daly & Daly Tax & Accounting
Diversified Financial Records
Fahey Sales
State Bank of Belle Plaine
Real Estate
Chestnut Realty
Edina Realty
Insurance
American Family Insurance (2)
Farmers Insurance Group
Lisa Fahey Insurance Agency
Nesbit Agency Insurance
The Canopy Group
Medical
Belle Plaine Chiropractic
Belle Plaine Clinic
Old World Optical
River Valley Family Chiropractic
Dental
Anderson Orthodontics
Belle Plaine Family Dentistry
JABS Dentistry
American Academy of Tae Kwon Do
Belle Plaine Herald
Jaspers, Moriarty, Walburg, PA
Stier Law offices
Lodging
Bed & Breakfast
Other Services
Deb’s Embroidery
Riverwalk Church Ministry Center
The Lutheran Home Assoc. National Ministry Office
Tuxes by Theresa
Fraternal
Belle Plaine Vets Club
Government Offices
Belle Plaine Chamber of Commerce
Public Library
US Post Office
8
Table 4
BELLE PLAINE HIGHWAY RETAIL TENANT MIX
AS OF FEBRUARY 3, 2009
CONVENIENCE RETAIL
Drug
Otto Drug Express & Gift
Liquor
169 Spirits
Little Brown Jug Liquor Store
Prairie Liquor
AUTOMOTIVE (continued)
Auto Parts
Napa Auto Parts
Parts City Auto Parts
SERVICES
Auto Services
Behneke Auto Center
Co-op Tire & Auto
FOOD SERVICE
Foline Automotive
Full Service
Cindy’s Kitchen
Silver Bullet Car Wash
Emma Krumbee’s Restaurant
Toms Body Works
Mei Dong Gardens
Personal Care
7 Fashion Nails
Limited Service
Dairy Queen
Captive Tan
Subway
For Health & Wellness Massage Therapy
Salon Bravo
Personal Services
Rainbow Discovery Center
BP Gas Station
Wagner Funeral Home
Cenex
Business Services
Progressive Printing and Graphics
SHOPPING GOODS
Financial
Cornerstone State Bank of Belle Plaine
Belle Plaine Country Store
Real Estate
Krumbee's General Store & Floral Shop
ReMax Realty
Insurance
Thrift Store
State Farm Insurance
Medical
Belle Plaine Coop/Cenex
Belle Plaine Animal Hospital
Belle Plaine Dance Company
HOME IMPROVEMENT
Borough Bowl
Home Improvement
Westerman Lumber Co
Essential Health & Fitness
Snap Fitness
Lawn & Garden
Brewery Creek Farmers Market
Valley View Golf Course
Krumbee's Nursery
Lodging
AmericInn
AUTOMOTIVE
Other Services
Hartman Cabinets
Auto Sales
Belle Plaine Auto
Lange’s Plumbing & Heating
Belle Plaine Chevrolet
Ohnsorg Truck Body Manufacturing
South Storage
AG Power Enterprises - John Deere Dealership
Southern Valley Alliance for Battered Women
Belle Plaine Motorsports
9
Chapter II
COMPETITIVE SHOPPING AREAS
Belle Plaine retail and service establishments are competitive with a variety of shopping areas in
the surrounding area. TH-169 highway retail in Shakopee offers a large variety of convenience
retail and services and is located 20 miles northeast of Belle Plaine. New Prague is the most
competitive nearby community. Le Sueur, Jordan and Norwood Young America represent
competition in convenience categories.
COMPETITIVE SHOPPING AREAS
Competitive shopping areas provide various levels of convenience and shopping goods to
residents within their trade areas. These competitive retail areas also affect the trade area for
Belle Plaine. Competitive shopping areas are shown on Map 2. Tenant mix for these shopping
areas, summarized in Table 3, are described below. Retail stores and services are contained in
the Appendix.
Map 2
BELLE PLAINE COMPETITIVE RETAIL
10
Table 5
BELLE PLAINE AND COMPETITIVE RETAIL AREAS
Establishment Type
Belle
Plaine
Southbridge
Shakopee
Canterbury
Marschall Rd
1
1
1
3
1
2
CONVENIENCE RETAIL
Food
Drug Store
Liquor
Hardware
Floral
Video
FOOD SERVICE
Full Service
Limited Service
SHOPPING GOODS
General Merchandise
Variety/Dollar
Apparel/Accessories
Electronics
HOME IMPROVEMENT
Home Improvement
Lawn & Garden
AUTOMOTIVE
Auto/RV Sales
Auto Parts
Total Retail
2
2
2
48
SERVICES
Auto Services
Personal Care
Personal Services
Business Services
Financial
Real Estate
Insurance
Medical
Dental
Lodging
Other Services
Fraternal
Total Services
9
8
5
3
1
6
3
7
5
3
6
3
2
9
1
71
10
15
TOTAL
119
37
29
3
1
3
1
1
1
1
New
Prague
Le Sueur
Jordan
NorwoodYoung
America
4
2
2
1
2
1
1
1
2
1
2
1
2
2
2
1
1
2
2
8
3
4
2
8
3
3
2
11
6
9
5
6
2
1
5
6
1
6
6
2
2
1
2
3
5
4
2
2
2
2
1
1
1
1
2
2
1
5
1
1
1
2
6
1
2
1
2
3
2
7
1
1
4
5
8
4
1
4
3
1
1
1
1
1
5
1
2
69
2
1
1
38
9
4
44
8
11
5
2
2
13
6
7
15
4
7
6
1
23
1
111
55
42
34
83
180
93
76
64
1
2
1
27
14
39
1
3
1
1
2
6
9
2
2
1
8
1
2
4
2
3
1
1
2
1
1
1
1
1
1
2
3
1
2
3
1
1
1
8
5
5
6
2
4
4
1
5
1
5
6
1
1
2
1
1
1
34
2
30
3
5
1
5
6
1
1
1
4
1
3
4
2
4
1
8
4
5
4
3
4
1
1
3
1
Shakopee
Shakopee, located 20 miles northwest of Belle Plaine, has three retail areas that are competitive
with Belle Plaine: Southbridge at TH-169 and TH-18, Canterbury at TH-169 and TH-83, and
Marschall Road on TH-169. These highway-oriented areas contain a large selection of
convenience and shopping goods retailers and food service establishments.
11
♦ Southbridge at TH-169 and TH-18, with 27 retail stores and 10 service establishments,
is anchored by Sam’s Club, Walmart, Michaels, Home Depot and Best Buy. Retail
establishments include 13 shopping goods, ten food services, a liquor store, floral store,
convenience/gasoline store, and a home improvement store. Services include three
personal care providers, and one each of auto services, laundry/dry cleaning, financial,
real estate, insurance, medical, and dental.
♦ Canterbury Retail Area at TH-169 and TH-83 has the fewest retail stores and service
establishments of the competitive areas, but it includes Canterbury Park and big box retail
such as Lowe’s, Slumberland, Ashley Furniture and Furniture Outlets USA among its 14
retail stores and 15 service establishments. Retail stores include six food services, three
shopping goods stores, two convenience/gasoline, one drug store, one liquor store, and
one home improvement store. Services include four medical/dental offices, three lodging
facilities, two personal services, two financial providers, two entertainment/recreation
establishments, one auto service and one personal care provider.
♦ Marschall Road at TH-169 has a very large concentration of convenience and shopping
goods retail stores and is anchored by Cub Foods, Walgreens, Kohl’s, and Target. This
retail area has 83 establishments: 39 retail stores and 44 services. Of the 39 retail stores,
13 are shopping goods, 13 food services, seven convenience goods, three
convenience/gasoline, and three automotive-related retail businesses. Services represent
a wide variety including nine personal care, eight financial, six auto services, six
medical/dental, and three entertainment/recreation. There are two establishments each in
personal services, business services, and insurance; and one each laundry/dry cleaning,
real estate, professional services, and a lodging facility.
New Prague
New Prague, located approximately 12 miles southeast of Belle Plaine, has the largest retail
concentration within Belle Plaine’s competitive area with 69 retail stores and 111 services for a
total of 180 retail and service establishments. Shopping goods is the largest retail category with
23 stores including eight other shopping goods stores, five electronics, four furniture and home
furnishings, four pre-owned merchandise, one general merchandise store, and one agricultural
retailer. Food service includes nine limited service restaurants, six full service restaurants and
five drinking establishments. Other retail stores include 12 convenience goods stores, five
convenience/gasoline stores, and one home improvement store. Major service businesses in New
Prague include 23 other services, 19 medical/dental offices, 13 financial and 11 personal care
establishments. Other services include eight auto services, seven insurance offices, seven
entertainment/recreation establishments, six real estate offices, six professional services, five
personal services, two each of business services and laundry/dry cleaning establishments, one
lodging facility and one fraternal establishment.
Le Sueur
Le Sueur is a community of about 4,300 people located approximately seven miles southwest of
Belle Plaine. Le Sueur has 38 retail stores and 55 services for a total of 93 retail and service
establishments. Le Sueur has fewer retail stores and services than Belle Plaine. The retail stores
are primarily convenience-oriented and include a supermarket, a pharmacy, two liquor stores, a
hardware store, two florists, and a video store, as well as eight restaurants and one drinking
establishment, and four convenience/gasoline stores. Le Sueur has 12 shopping goods retailers
12
including ALCO, a variety store, four home furnishing stores, three electronic stores, a frame
shop, a thrift store, and an agricultural retailer. Le Sueur is also home to a home improvement
store, two major car dealerships, one auto parts store, and one equipment sales business. Service
businesses include nine auto-related service businesses, eight financial services, eight
medical/dental services, five real estate services, five insurance services, four personal care
providers, four entertainment providers, four professional services and eight various other
service providers.
Jordan
Jordan is located 7.5 miles northeast of Belle Plaine and includes 76 retail and service
establishments: 34 retail stores and 42 service providers. The largest categories in Jordan are
food service (12) and shopping goods stores (6) and pre-owned merchandise stores (6). In the
convenience goods category, retail stores include two food stores, two liquor stores, one
hardware store and one florist. There are also two convenience/gasoline stores, one auto
dealership and one auto parts store. Services are represented by eight financial providers, five
personal care, five insurance offices, four real estate offices, four medical offices, four
entertainment/recreation establishments, and three each of auto services, dental offices, and other
services. There is also one personal service establishment, one professional service and one
lodging facility.
Norwood Young America
Norwood Young America, located 14 miles northwest of Belle Plaine, has 64 retail and service
establishments. Norwood Young American contains 30 retail stores including 14 food service,
six convenience goods, five shopping goods, three automotive retail establishments and two
convenience/gasoline stores.
Services include six personal care establishments, six
medical/dental, five auto services, four financial, four entertainment/recreation, three insurance,
and one each of personal services, business services, laundry/dry cleaning, real estate,
professional services, and other services.
NEW RETAIL DEVELOPMENT
Typically, increased residential development stimulates increased commercial development;
however, current economic conditions have slowed residential development and temporarily
halted commercial development. As a result, surrounding communities had very little new retail
development to report. New Prague has granted approval for a Walgreen’s, located near the new
Coborn’s store with construction to begin in 2009. Walmart recently withdrew their plans for a
new supercenter in New Prague. Shakopee recently issued a permit for a new Hampton Inn near
Canterbury Park and have had conversations regarding a proposed retail development at
Canterbury Park; however, nothing formal at this time. There was no other retail development
reported by other communities.
SUMMARY
Primary competition for Belle Plaine retail and service establishments is provided by shopping
centers and retail clusters in Shakopee anchored by supermarkets, discount stores and other big
box retailers. Communities such as Norwood Young America, Jordan, New Prague and Le
Sueur will expand their retail offerings slowly as their population increases. Business
establishments in these communities, however, currently serve limited convenience needs of area
consumers.
13
Chapter III
BELLE PLAINE TRADE AREAS
Two trade areas were delineated for Belle Plaine. The current trade area reflects the area
currently served by Belle Plaine businesses, and a second representing the area that would be
served by a community center anchored by a discount store, referred to as the community trade
area. These trade areas, shown on Map 3, were delineated by McComb Group based on the
location of competitive shopping areas, arterial road network, natural boundaries, and previous
experience.
Map 3
BELLE PLAINE CURRENT AND COMMUNITY TRADE AREAS
The current trade area includes Belle Plaine and the following townships: Faxon, San Francisco,
St. Lawrence, Derrynane, Tyrone, Blakeley, Hancock, Jessenland and Washington Lake. The
trade area extends south of Belle Plaine to County Road 28, west five miles to the Minnesota
River, north 6.5 miles to south of County Road 50 and east five miles to Aberdeen Avenue. The
current trade area covers approximately 150 square miles centered around Belle Plaine.
The community trade area extends north of Belle Plaine seven miles to County Road 50, east 15
miles to County Road 23 (Panama Avenue), south 17 miles to TH-112 and west 17 miles to 431st
14
Avenue. This trade area covers approximately 670 square miles and includes the communities
of: Belle Plaine, Arlington, Green Isle, Jordan, New Prague, Heidelberg, Montgomery, Le
Center, Le Sueur and Henderson. In this section, demographics characteristics of the current
trade area are included in the community trade area.
Population and Households
Population and household growth trends in Belle Plaine’s trade areas and the Minneapolis-St.
Paul MSA are shown in Table 6. Since 2000, Belle Plaine’s current trade area has been growing
at a faster rate than both the community trade area and the Minneapolis-St. Paul MSA.
Table 6
BELLE PLAINE CURRENT AND COMMUNITY TRADE AREAS AND MINNEAPOLIS-ST. PAUL MSA
POPULATION AND HOUSEHOLDS
1990 AND 2000 CENSUS; 2008 AND 2013 ESTIMATED
Current
Trade Area
Population
1990
2000
2008E
2013E
Annual Growth Rate
1990-2000
2000-2008E
2008E-2013E
5,838
6,770
10,122
12,115
1.49 %
5.16
3.66
Households
1990
2000
2008E
2013E
Annual Growth Rate
1990-2000
2000-2008E
2008E-2013E
1,914
2,379
3,539
4,218
2.20 %
5.09
3.57
Community
Trade Area
MinneapolisSt. Paul MSA
35,853
41,379
50,828
56,725
2,537,677
2,968,806
3,240,886
3,402,621
1.44 %
2.60
2.22
12,570
14,864
18,650
20,994
1.69 %
2.88
2.40
1.58 %
1.10
0.98
959,070
1,136,615
1,257,939
1,331,186
1.71 %
1.28
1.14
E: Estimated.
Source: U.S. Census, Scan/US, Inc. and McComb Group, Ltd.
Belle Plaine’s current trade area population increased at an annual rate of 1.49 percent from
5,838 people in 1990 to 6,770 in 2000. Current trade area population growth rate more than
tripled between 2000 and 2008 increasing at a 5.16 percent annual rate bringing population to
10,122. Population is estimated to increase at an annual rate of 3.66 percent to 12,115 by 2013.
Household growth has been similar, increasing at a rate of 2.20 percent between 1990 and 2000
and an annual rate of 5.09 percent from 2000 to 2008. Households are estimated to increase
from 3,539 in 2008 to 4,218 by 2013, an annual growth rate of 3.57 percent. The higher growth
rate in population and households during the 2000 to 2008 period is a result of new housing
development in this area during the early part of this decade.
15
Belle Plaine’s community trade area population and households, contained in Table 6 also
include the current trade area. Community trade area population and households are increasing
at a slightly slower rate than the Belle Plaine current trade area. Between 1990 and 2000,
community trade area population increased from 35,853 to 41,379, a growth rate of 1.44 percent.
Over the next eight years, population increased at an annual growth rate of 2.60 percent,
increasing to 50,828 in 2008. The community trade area population is five times larger than the
current trade area. By 2013, community trade area population is estimated to increase to 56,725.
Community trade area households have been increasing at similar rates. Community trade area
households totaled 12,570 in 1990 and increased to 14,864 by 2000, an annual increase of 1.69
percent. In 2008, households were estimated at 18,650, which is also five times larger than the
current trade area. Households are estimated to increase to 20,994 by 2013, an increase of 2.40
percent annually. Household density for the Belle Plaine trade areas is shown on Map 4.
Household Income
Average household income in Belle Plaine’s current and community trade areas and
Minneapolis-St. Paul MSA is shown in Table 7. Average household income in 2008 in the
current trade area was $68,246 compared to $66,433 in the community trade area and $82,167 in
the Minneapolis-St. Paul MSA. It is estimated that average household incomes for these three
areas will continue to increase through 2013, increasing Belle Plaine’s current trade area average
household income to $76,280 in 2013 and community trade area to $74,376.
Table 7
AVERAGE AND MEDIAN HOUSEHOLD INCOME
1990 AND 2000 CENSUS; 2008 AND 2013 ESTIMATED
Current
Trade Area
Average Household Income
1990
2000
2008E
2013E
Median Household Income
1990
2000
2008E
2013E
Community
Trade Area
$
36,836
59,606
68,246
76,280
$
34,219
58,150
66,433
74,376
$
43,726
67,713
82,167
91,719
$
32,933
52,241
62,867
70,252
$
30,195
48,533
59,465
66,053
$
37,650
54,601
68,914
77,471
E: Estimated.
The proportion of Belle Plaine’s trade areas households with incomes above $75,000, $100,000
and $150,000 are shown in Table 8. In 2008, households with incomes above $75,000 were 41.8
percent in the Belle Plaine’s current trade area and 35.8 percent in the community trade area.
Households with incomes above $100,000 in 2008 were 19.2 percent in the current trade area
and 18.1 percent in the community trade area.
16
Map 4
BELLE PLAINE CURRENT AND COMMUNITY TRADE AREAS: 2013 HOUSEHOLD DENSITY
Shakopee
Cologne
Plato
Glencoe
Burnsv
Carver
Savage
Hamburg
Prior Lake
Co Rd 14
Co Rd 50
Green Isle
New Auburn
L
-1
US
69
Jordan
Belle Plaine
SR-19
New Prague
Gaylord
17
SR-19
431st Ave
Henderson
Panama Ave
SR-22
Arlington
New Market
Elko
Heidelberg
SR-19
2013 Household Density
Lonsdale
Current Trade Area
Community Trade Area
White: No Data
Industrial/Park/Cemetery
Density per Sq.Mi
1 - 299
Montgomery
SR-112
US-16
9
Le Sueur
Le Center
SR-13
Map produced with Scan/US
SR-112
299 - 599
599 - 999
999+
St. Peter
0
2
4
6
8
Cleveland
Scale: 1" = 5.38 miles
Kilkenny
Fariba
Kasota
02/10/09
Table 8
HOUSEHOLD INCOME DISTRIBUTION: 1990 AND 2000 CENSUS; 2008 AND 2013 ESTIMATED
Current
Trade Area
Community
Trade Area
Households above $75,000
1990
2000
2008E
2013E
4.6 %
24.7
41.8
49.6
4.2 %
21.0
35.8
42.9
11.2 %
31.5
45.5
51.9
1990
2000
2008E
2013E
1.3 %
7.7
19.2
26.9
1.7 %
8.2
18.1
24.3
5.0 %
16.9
29.4
36.1
1990
2000
2008E
2013E
0.1 %
1.6
3.1
5.9
0.4 %
2.0
4.5
7.1
1.8 %
5.9
11.5
15.5
E: Estimated.
Belle Plaine’s community trade area has a large number of upper income households, as shown
in Table 9. In 2008, 6,679 households are estimated to have incomes above $75,000, which is
expected to increase to 9,000 in 2013. Households with incomes above $100,000 are estimated
at 3,380 in 2008 and are expected to increase to almost 5,100 in 2013. Households with incomes
above $150,000 are estimated to total almost 1,500 in 2013. This demonstrates that there are a
significant number of upper income households in Belle Plaine’s trade areas.
Table 9
HOUSEHOLD INCOME DISTRIBUTION: 1990 AND 2000 CENSUS; 2008 AND 2013 ESTIMATED
Current
Trade Area
1990
2000
2008E
2013E
1990
2000
2008E
2013E
1990
2000
2008E
2013E
Community
Trade Area
84
584
1,479
2,091
512
3,117
6,679
9,001
107,670
357,670
571,933
689,879
24
182
680
1,133
206
1,225
3,380
5,094
47,903
192,041
369,898
480,118
1
39
110
249
47
304
846
1,483
17,256
67,087
144,367
205,909
E: Estimated.
18
Map 5
2013 PERCENT OF HOUSEHOLDS WITH INCOMES ABOVE $100,000
Shakopee
Cologne
Plato
Glencoe
Burnsv
Carver
Savage
Hamburg
Prior Lake
Co Rd 14
Co Rd 50
Green Isle
New Auburn
L
-1
US
69
Jordan
Belle Plaine
SR-19
New Prague
Gaylord
19
SR-19
2013 Percent of
Households
431st Ave
Henderson
SR-19
Lonsdale
1 to 25% of HHs have
Incomes Above $100,000
SR-112
4
6
SR-13
Le Center
Map produced with Scan/US
Montgomery
SR-112
US-16
9
Le Sueur
White: No Data
Industrial/Park/Cemetery
2
New Market
Elko
Heidelberg
Current Trade Area
0
Panama Ave
SR-22
Arlington
St. Peter
8
Cleveland
Scale: 1" = 5.38 miles
Kilkenny
Fariba
Kasota
02/10/09
Distribution of households with incomes above $100,000, shown on Map 5, demonstrates that
the more affluent households are distributed throughout the area with the highest concentrations
north and east of Belle Plaine in areas such as Prior Lake, Shakopee, Savage, and Chaska.
Demographic Characteristics
Demographic characteristics for Belle Plaine’s trade areas and Minneapolis-St. Paul MSA are
summarized in the demographic snapshots contained in Tables 10, 11 and 12. These snapshots
contain census data for 1990 and 2000, as well as estimates for 2008 and 2013. These estimates
were provided by Scan/US, Inc., a source of demographic information.
Significant
characteristics of Belle Plaine’s trade areas include the following:
♦ In 2008, 28.7 percent of the population in the Belle Plaine current trade area was under
the age of 19, while a similar proportion (29.2 percent) of the community trade area
population was under the age of 19. By 2013, the current trade area is expected to have
28.1 percent of the population under the age of 19 and the community trade area is
expected to have 28.7 percent under the age of 19.
♦ In 2008, 14.8 percent of the population in the Belle Plaine current trade area was over the
age of 65, which is expected to increase to 16.7 percent by 2013. Belle Plaine’s
community trade area is slightly younger, with 13.1 percent of the population over the
age of 65 in 2008. This is expected to increase to 14.4 percent by 2013.
♦ By 2013, 49.6 percent of the current trade area and 42.9 percent of the community trade
area households are estimated to have incomes above $75,000.
♦ Ethnic diversity is expected to continue to increase within the Belle Plaine current and
community trade areas. In 1990, 99.2 percent of the population was Caucasian, however,
by 2013 it is estimated that about 95 percent of the population of both trade areas will be
Caucasian. Asian/Pacific Islanders and Hispanics are the fastest growing categories.
♦ Current trade area median age was 37 in 2008 and is expected to increase to 40 by 2013,
which is older than the community trade area median age of 37 in 2013 and MinneapolisSt. Paul MSA median age of 38 in 2013.
Additional demographic characteristics for Belle Plaine’s trade areas and Minneapolis-St. Paul
MSA are contained in Appendix B.
Purchasing Power
Retail sales potential for the Belle Plaine trade areas are based on estimated purchasing power
and market share that can be achieved from the trade areas. Retail sales from residents living
outside the trade areas are inflow sales. Purchasing power estimates of trade area residents are
derived from retail sales by store type as reported by the Census of Retail Trade in 1997 and
2002. Retail sales for 2003 through 2008 were estimated using information available from the
U.S. Department of Commerce. Future purchasing power estimates are expressed in constant
2008 dollars and reflect projected household growth.
20
Table 10
McComb
Group, Ltd.
DEMOGRAPHIC AND INCOME SNAPSHOT
Belle Plaine Current Trade Area
SNAPSHOT
Population
Households
Families
Per Capita Income
Average Household Size
Median Age
6/10/2009
1990 Census
5,838
1,914
1,498
$
12,310
$
32,933
$
36,836
2.96
31
2000 Census
6,770
2,379
1,763
$
21,284
$
52,241
$
59,606
2.77
35
TRENDS
Population
Households
Families
1990 - 2000
1.49 %
2.20
1.64
4.72
4.93
2008 Estimated
10,122
3,539
2,558
$
24,794
$
62,867
$
68,246
2.80
37
2013 Projected
12,115
4,218
3,002
$
27,426
$
70,252
$
76,280
2.82
40
Annual Percent Change
2000 - 2008
5.16 %
5.09
4.76
2.34
1.71
2008 - 2013
3.66 %
3.57
3.26
2.25
2.25
HOUSEHOLDS BY INCOME
Less than $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 +
1990 Census
Number Percent
311
16.8 %
367
19.8
338
18.3
407
22.0
343
18.6
60
3.3
23
1.2
1
0.1
2000 Census
Number Percent
262
11.0 %
210
8.9
231
9.8
378
15.9
704
29.7
402
17.0
143
6.1
39
1.6
2008 Estimated
Number Percent
257
7.3 %
257
7.3
263
7.4
476
13.5
798
22.6
799
22.6
570
16.1
110
3.1
2013 Projected
Number
Percent
263
6.3 %
248
5.9
265
6.3
480
11.4
865
20.5
958
22.7
884
21.0
249
5.9
POPULATION BY AGE
<19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
85+
Number
1,964
343
966
744
560
476
405
381
NA
Percent
33.6 %
5.9
16.5
12.7
9.6
8.2
6.9
6.5
NA
Number
2,236
300
902
1,243
797
477
396
289
127
Percent
33.0 %
4.4
13.3
18.4
11.8
7.0
5.9
4.3
1.9
Number
2,901
629
1,292
1,507
1,353
952
808
462
219
Percent
28.7 %
6.2
12.8
14.9
13.4
9.4
8.0
4.6
2.2
Number
3,403
707
1,264
1,605
1,708
1,399
1,177
622
231
Percent
28.1 %
5.8
10.4
13.2
14.1
11.5
9.7
5.1
1.9
RACE AND ETHNICITY
White
Black
Native American
Asian/Pacific Islander
Other Races
Number
5,789
1
20
26
2
Percent
99.2 %
0.0
0.3
0.4
0.0
Number
6,614
6
20
42
87
Percent
97.7 %
0.1
0.3
0.6
1.3
Number
9,711
74
46
234
55
Percent
95.9 %
0.7
0.5
2.3
0.5
Number
11,516
128
65
377
29
Percent
95.1 %
1.1
0.5
3.1
0.2
Hispanic (Any Race)
17
0.3
79
21
1.2
204
2.0
285
2.3
Table 11
McComb
Group, Ltd.
Belle Plaine Community Trade Area
SNAPSHOT
Population
Households
Families
Per Capita Income
Median Age
6/10/2009
1990 Census
35,853
12,570
9,483
$
12,096
$
30,195
$
34,219
2.79
33
2000 Census
41,379
14,864
10,856
$
21,083
$
48,533
$
58,150
2.74
35
TRENDS
Population
Households
Families
1990 - 2000
1.44 %
1.69
1.36
4.86
5.45
2008 Estimated
50,828
18,650
13,356
$
24,831
$
59,465
$
66,433
2.69
36
2013 Projected
56,725
20,994
14,871
$
27,983
$
66,053
$
74,376
2.67
37
2000 - 2008
2.60 %
2.88
2.62
2.57
1.68
2008 - 2013
2.22 %
2.40
2.17
2.12
2.28
Less than $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 +
1990 Census
Number Percent
2,695
22.0 %
2,315
18.9
2,281
18.6
2,714
22.2
1,730
14.1
306
2.5
159
1.3
47
0.4
2000 Census
Number Percent
1,744
11.8 %
1,632
11.0
1,664
11.2
2,643
17.8
4,024
27.1
1,892
12.8
921
6.2
304
2.0
2008 Estimated
Number Percent
1,642
8.8 %
1,585
8.5
1,650
8.9
2,563
13.8
4,486
24.1
3,299
17.7
2,534
13.6
846
4.5
2013 Projected
Number
Percent
1,639
7.8 %
1,454
6.9
1,654
7.9
2,571
12.3
4,652
22.2
3,907
18.6
3,611
17.2
1,483
7.1
POPULATION BY AGE
<19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
85+
Number
11,651
2,014
5,707
4,791
3,540
2,919
2,595
2,583
NA
Percent
32.5 %
5.6
15.9
13.4
9.9
8.2
7.2
7.2
NA
Number
13,827
1,952
5,181
7,309
4,943
3,161
2,376
1,790
810
Percent
33.4 %
4.7
12.5
17.7
12.0
7.6
5.7
4.3
2.0
Number
14,826
3,443
6,567
7,331
6,946
5,042
3,371
2,127
1,157
Percent
29.2 %
6.8
12.9
14.4
13.7
9.9
6.6
4.2
2.3
Number
16,257
3,672
6,805
7,390
7,795
6,613
4,504
2,550
1,125
Percent
28.7 %
6.5
12.0
13.0
13.7
11.7
7.9
4.5
2.0
RACE AND ETHNICITY
White
Black
Native American
Other Races
Number
35,577
23
70
128
56
Percent
99.2 %
0.1
0.2
0.4
0.2
Number
39,983
80
101
138
1,077
Percent
96.6 %
0.2
0.2
0.3
2.6
Number
48,744
339
165
621
958
Percent
95.9 %
0.7
0.3
1.2
1.9
Number
54,043
524
205
959
992
Percent
95.3 %
0.9
0.4
1.7
1.7
Hispanic (Any Race)
182
0.5
1,546
22
3.7
2,257
4.4
2,703
4.8
Table 12
McComb
Group, Ltd.
Minneapolis-St. Paul MSA
SNAPSHOT
Population
Households
Families
Per Capita Income
Median Age
6/10/2009
1990 Census
2,537,677
959,070
648,159
$
16,667
$
37,650
$
43,726
2.59
32
2000 Census
2,968,806
1,136,615
744,303
$
26,641
$
54,601
$
67,713
2.56
34
TRENDS
Population
Households
Families
2008 Estimated
3,240,886
1,257,939
802,833
$
32,732
$
68,914
$
82,167
2.52
37
2013 Projected
3,402,621
1,331,186
835,600
$
36,804
$
77,471
$
91,719
2.50
38
1990 - 2000
1.58 %
1.71
1.39
3.79
4.47
2000 - 2008
1.10 %
1.28
0.95
2.95
2.45
2008 - 2013
0.98 %
1.14
0.80
2.37
2.22
Less than $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 +
1990 Census
Number
Percent
158,154
16.5 %
145,153
15.2
151,215
15.8
206,404
21.6
188,607
19.7
59,767
6.2
30,647
3.2
17,256
1.8
2000 Census
Number
Percent
104,519
9.2 %
104,638
9.2
125,123
11.0
179,335
15.8
265,330
23.3
165,629
14.6
124,954
11.0
67,087
5.9
2008 Estimated
Number
Percent
79,388
6.3 %
87,079
6.9
100,158
8.0
164,113
13.0
255,268
20.3
202,035
16.1
225,531
17.9
144,367
11.5
2013 Projected
Number
Percent
73,541
5.5 %
73,714
5.5
90,894
6.8
153,220
11.5
249,938
18.8
209,761
15.8
274,209
20.6
205,909
15.5
POPULATION BY AGE
<19
20-24
25-34
35-44
45-54
55-64
65-74
75-84
85+
Number
737,005
193,287
510,323
414,646
252,397
180,054
138,743
111,076
NA
Percent
29.0 %
7.6
20.1
16.3
9.9
7.1
5.5
4.4
NA
Number
873,680
193,790
457,105
528,024
405,724
225,540
145,808
100,485
38,650
Percent
29.4 %
6.5
15.4
17.8
13.7
7.6
4.9
3.4
1.3
Number
903,419
215,101
427,683
493,408
509,681
357,268
180,663
105,791
47,872
Percent
27.9 %
6.6
13.2
15.2
15.7
11.0
5.6
3.3
1.5
Number
927,156
227,022
429,651
455,647
522,092
439,142
241,769
114,610
45,532
Percent
27.2 %
6.7
12.6
13.4
15.3
12.9
7.1
3.4
1.3
Number
2,342,781
90,055
24,248
65,582
15,011
Percent
92.3 %
3.5
1.0
2.6
0.6
Number
2,556,851
157,963
21,590
124,025
108,377
Percent
86.1 %
5.3
0.7
4.2
3.7
Number
2,694,518
225,712
16,236
171,412
133,008
Percent
83.1 %
7.0
0.5
5.3
4.1
Number
2,772,352
267,653
13,807
200,622
148,187
Percent
81.5 %
7.9
0.4
5.9
4.4
RACE AND ETHNICITY
White
Black
Native American
Other Races
Hispanic (Any Race)
37,820
1.5
99,121
3.3
Source: U.S. Census, Scan/US, Inc. and McComb Group, Ltd
23
154,944
4.8
189,690
5.6
Purchasing power is based on the number of trade area households adjusted to reflect income
characteristics. Purchasing power, for the purpose of this analysis, includes retail categories that
are characteristic of tenants that could be located in Belle Plaine. Estimated retail purchasing
power summary tables for the Belle Plaine trade areas for 2008, 2010 and 2015 are shown in
Table 13. The purchasing power estimates used in this analysis are condensed from the full
purchasing power tables, which are contained in a separate Appendix. These estimates represent
the potential dollar sales for a broad range of retail stores generated by residents of each trade
area.
Table 13
RETAIL PURCHASING POWER; 2008 TO 2015
(In Thousands of Constant 2008 Dollars)
Merchandise Category
2008
Current Trade Area
Shopping Goods
Food Service & Drinking
Convenience Goods
Gasoline Service Stations & Convenience
Other Stores
Total
Shopping Goods
Food Service & Drinking
Convenience Goods
Gasoline Service Stations & Convenience
Other Stores
Total
2010
2015
$
34,339
12,912
25,276
9,903
43,741
$ 126,171
$
37,942
14,268
27,930
10,942
48,335
$ 139,417
$
50,155
18,861
36,921
14,465
63,895
$ 184,297
$ 171,393
64,450
126,166
49,430
218,330
$ 629,769
$ 185,135
69,620
136,285
53,394
235,840
$ 680,274
$ 226,614
85,219
166,815
65,356
288,675
$ 832,679
Total purchasing power for Belle Plaine’s current trade area was estimated at $126.2 million in
2008 and is expected to increase to $139.4 million by 2010, an annual growth rate of 5.1 percent
in constant 2008 dollars. It is estimated that by 2015, trade area purchasing power will be over
$184.3 million. Purchasing power for shopping goods in this trade area is expected to increase
from $34.3 million in 2008 to $37.9 million in 2010, further increasing to $50.2 million by 2015.
Convenience goods purchasing power for this trade area was $25.3 million in 2008, estimated to
increase to $27.9 million in 2010 and potentially to over $36.9 million by 2015.
Belle Plaine’s community trade area purchasing power is increasing at a 4.1 percent annual
growth rate in constant 2008 dollars, increasing from a total purchasing power of $629.8 million
in 2008 to $832.7 by 2015. Shopping goods purchasing power, estimated at $171.4 million in
2008, is anticipated to increase to over $185.1 million in 2010, expanding to over $226.6 million
by 2015. Estimates indicate that convenience goods purchasing power was $126.2 million in
2008 and is likely to increase to $166.8 million by 2015.
24
Chapter IV
BELLE PLAINE RETAIL SALES AND MARKET SHARE
Future sales potential is based on market share that can be achieved by Belle Plaine retail stores
taking into consideration trade area households, future growth and potential competitive
developments. Market share estimates for Belle Plaine are based on analysis conducted as part
of this engagement, which included 1997 and 2002 retail and service sales in Belle Plaine and
McComb Group knowledge of the Twin Cities retail market.
Retail Sales
Limited retail sales information is available for Belle Plaine from the U.S. Census of Retail
Trade for 1997 and 2002, the latest information available. The Retail Census reported sales for
23 retailers in each year and a modest decline in retail sales from $41.0 million to $40.2 million,
as shown in Table 14. Food and beverage sales increased from $3.8 million in 1997 to $4.7
million in 2002, an annual growth rate of 4.1 percent. The number of gasoline/convenience
stores declined from four to three and sales decreased from $8.5 million in 1997 to $5.2 million
in 2002. Health care and social assistance increased dramatically from $1.8 million in 1997 to
$14.5 million in 2002 as the number of establishments increased from eight to thirteen.
Table 14
BELLE PLAINE RETAIL ESTABLISHMENTS AND SALES: 1997 AND 2002
Store Type
Est.
1997
Sales
Est.
2002
Sales
1997-2002
Change
Retail Trade
Food and Beverage Stores
Gasoline Stations
Building Material and Garden Equipment and Supplies Dealers
23
5
4
5
41,030
3,848
8,468
19,032
23
7
3
NA
40,177
4,694
5,203
NA
Accommodation and Food Services
Food Services and Drinking Places
8
3,695
NA
9
NA
4,996
NA
NA
Health care and social assistance
8
1,832
13
14,557
51.4
(0.4) %
4.1
(9.3)
NA
NA: Not Available.
Source: U.S. Census of Retail Trade.
Market Share
Market share for Belle Plaine retail and service establishments in 2002 is estimated in Table 15,
which also contains Belle Plaine retail and service sales for 2002. Purchasing power was
calculated by McComb Group. Retail sales derived from Belle Plaine’s trade area were
estimated for each retail category to determine trade area sales and market share as a percent of
purchasing power. Food and beverage sales of $4.7 million were allocated between food stores
and liquor stores by McComb Group. Food store sales were estimated at $3.8 million with 90
percent from the trade area resulting in $3.5 million from the trade area for a market share of 33
percent. Liquor stores retail sales were estimated at $830,000 with 90 percent of the sales from
the trade area. This results in trade area sales of $747,000; which is a market share of 55.3
25
percent of estimated purchasing power of $1.3 million. Inflow sales, about $83,000, are derived
from shoppers living outside the trade area. Food service trade area sales were estimated at
about 65 percent or $3.2 million for a 40 percent market share. Gasoline/convenience store trade
area sales were estimated at $3.6 million, representing a 59 percent market share.
Table 15
BELLE PLAINE RETAIL SALES AND MARKET SHARE; 2002
Store Type
Purchasing
Power
Retail
Sales
Trade
Area
Share
Trade
Area
Sales
Market
Share
Food & Beverage Stores
Food Stores
Liquor Stores
$ 11,819
10,467
1,352
$ 4,694
3,864 E
830 E
90 % $ 4,225
90
3,478
90
747
35.7 %
33.2
55.3
Food Service
$ 8,086
$ 4,996
65 % $ 3,247
40.2 %
Gasoline/Convenience
$ 6,206
$ 5,203
70 % $ 3,642
58.7 %
E: Estimated.
Source: U.S. Department of Commerce and McComb Group, Ltd.
Future retail and service sales potential for Belle Plaine is based on market share that can be
achieved taking into consideration past trends in Belle Plaine, trade area households, future
growth, and potential competitive developments. Market share estimates are based on analysis
conducted as part of this engagement, McComb Group’s knowledge of the Twin Cities area
retail market, and assumptions contained in Table 16. Market share was estimated for each retail
and service category taking into consideration past market share performance of Belle Plaine
retail stores, trade area size, competitive store locations, and industry experience. Two estimates
of market share and trade area sales were prepared: one for the current trade area representing
Belle Plaine’s primary trade area; and a second representing a community trade area anchored by
a discount store.
Using the convenience goods category for the current trade area as an example, market share is
estimated at 65 to 75 percent with 85 to 90 percent of the sales derived from the trade area. Food
service market share is estimated at 65 percent with 70 percent of the sales being derived from
the trade area. In the shopping goods category, market share ranges from 15 to 75 percent with
trade area sales of 70 to 85 percent depending on store category. Building materials market
share is 50 percent and 65 percent for auto parts with 90 percent of the sales being derived from
the trade area. Market share in services is estimated at 75 percent with 90 percent of the sales
derived from the trade area, and health care is estimated at 50 percent with 85 percent of the
sales from the trade area.
26
Table 16
BELLE PLAINE
FUTURE MARKET SHARE AND TRADE AREA SALES
Store Type
Current
Market Trade Area
Share
Sales
Community
Market Trade Area
Share
Sales
Convenience Goods
Supermarkets
Other Food Stores
Drug & Proprietary
Liquor
Hardware Stores
70 %
75
75
65
65
85 %
90
85
85
85
45 %
25
25
25
25
90 %
90
90
90
90
Food Service
Full Service
Limited Service
65 %
65
70 %
70
25 %
25
90 %
90
Gasoline/Convenience Stores
60 %
70 %
20 %
70 %
25-75 %
15
15
15
15
75-85 %
70
70
70
70
25-70 %
20
20
20
20
85 %
85
85
85
85
Other Retail Stores
Building Materials
Auto Parts & Accessories
50 %
65
90 %
90
25-50 %
15
85 %
85
Services
75 %
90 %
15-25 %
90 %
Health Care
50 %
85 %
20 %
95 %
Shopping Goods
General Merchandise
Apparel & Accessories
Electronics & Appliances Stores
Current trade area market share is higher than the community trade area due to a smaller trade
area and less competition. The larger community trade area provides market potential for a
community shopping area anchored by a discount store. Estimated market share is lower and
percent of sales from the trade area is higher than for the current trade area. This is the result of
a larger trade area with more competitive stores inside or near the trade area borders. In the
convenience goods category, market share is estimated at 25 to 45 percent with 90 percent of the
sales derived from the trade area. Food service and gasoline/convenience store market share is
25 percent and 20 percent, respectively, with 90 percent of the food service sales from the trade
area and 70 percent of the gasoline/convenience store sales. In the shopping goods category,
general merchandise stores are estimated to derive 85 percent of their sales from the trade area
with a 25 to 70 percent market share. Market share for apparel and accessories, furniture and
home furnishings and other shopping goods stores are estimated at 20 percent with 85 percent of
sales derived from the trade area. Other retail stores market share ranges from 15 to 50 percent
with 85 percent of the sales derived from the trade area. Services market share is 15 to 25
27
percent with 90 percent of sales derived from the trade area. Health care market share is
estimated at 20 percent with 95 percent of sales from the trade area.
Sales Potential
Estimated retail and service space demand is a two-step process. Sales potential for each retail
or service category is estimated first to determine if retail sales are sufficient to support a store.
Next, store size is determined based on sales productivity and typical store size for each
category. This methodology is illustrated for 2010 in Tables 17 and 18. These tables use
convenience goods stores as an example to illustrate how supportable square footage of retail
stores and services is determined.
Using supermarkets as an example, resident purchasing power in the current trade area in 2010 is
estimated at $17.6 million as shown in Table 17. Market share of 70 percent results in $12.3
million in trade area sales. Adding inflow sales of $2.2 million, results in total estimated sales of
about $14.5 million. Estimated sales potential is about $1.8 million for liquor stores and $4.8
million for drug and proprietary stores. Discount store sales potential is too small to support
either a Walmart or Target store.
Table 17
RETAIL PURCHASING POWER, MARKET SHARE AND SALES POTENTIAL; 2010
BY MERCHANDISE CATEGORY
(In Thousands of Dollars)
Resident
Purchasing
Power
Estimated
Market
Share
Trade
Area
Sales
Trade
Area
Percent
Other
Shoppers
Estimated
Total
Sales
Current Trade Area
Supermarkets
Drug & Proprietary Stores
Hardware
Liquor
Discount Stores
Supercenters
$ 17,632
5,516
954
2,384
10,118
954
70.0 % $ 12,342
75.0
4,137
65.0
620
65.0
1,550
75.0
7,589
75.0
716
85
85
85
85
75
75
% $
2,178
730
109
274
2,530
239
$ 14,520
4,867
729
1,824
10,119
955
Community Trade Areas
Supermarkets
Hardware
Liquor
Discount Stores
Supercenters
$ 86,035
26,917
4,654
11,635
49,369
4,654
45.0 % $ 38,716
20.0
5,383
10.0
465
15.0
1,745
50.0
24,685
50.0
2,327
90
90
90
90
85
85
% $
4,302
598
52
197
4,356
411
$ 43,018
5,981
517
1,939
29,041
2,738
Sales potential for a community shopping area is supported by sales potential from the
community trade area. Discount store purchasing power is $49.4 million compared to $86.0
million for supermarkets. Discount store market share is estimated at 50 percent with 85 percent
of the sales derived from the trade area. This results in sales potential of $29.0 million.
28
Supermarket market share is estimated at 45 percent, which includes the grocery component of a
superstore. Sales potential is $43.0 million, which is $28.5 million greater than supermarket
sales potential based on the current trade area. This demonstrates how a discount store or
supercenter expands sales potential by expanding the trade area. The same approach is used for
other retail and service categories. Sales potential for other retail stores and services is contained
in the Appendix (under separate cover).
Supportable gross leasable area (GLA) for retail stores is estimated by dividing sales potential by
sales per square foot productivity appropriate for each store. Supportable GLA for supermarkets
is based on sales potential of $14.5 million divided by $400 per square foot, resulting in
supportable square footage of 36,300 square feet, as shown in Table 18. Supportable GLA for
supermarkets in the community trade area is 107,500 square feet, which could include the
grocery department of a supercenter. Discount store supportable space is 116,000 square feet,
which is about the size of the typical discount store without a large grocery department.
Supportable store space increases for other categories due to the larger trade area and additional
shoppers attracted by a discount store.
Table 18
RETAIL SALES POTENTIAL AND SUPPORTABLE SPACE, 2010
Category
Estimated
Sales
Potential
Sales
Per Sq. Ft.
Supportable
Square Feet
Median
Store Size
Current Trade Area
Supermarkets
Hardware
Liquor
Discount Stores
Supercenters
$ 14,520,000
4,867,000
729,000
1,824,000
10,119,000
955,000
$
400
460
185
375
250
450
36,300
10,580
3,941
4,864
40,476
2,122
52,500
11,700
7,857
2,900
110,000
185,000
Community Trade Areas
Supermarkets
Hardware
Liquor
Discount Stores
Supercenters
$ 43,018,000
5,981,000
517,000
1,939,000
29,041,000
2,738,000
$
400
460
185
375
250
450
107,545
13,002
2,795
5,171
116,164
6,084
52,500
11,700
7,857
2,900
110,000
185,000
The last column in this table contains the median store size from Dollars & Cents of Shopping
Centers, published by the Urban Land Institute, for each store type. Median store size indicates
a typical size for a store in each retail category. To the extent that supportable square footage is
about the same as the median store size or larger, sales potential exists to support that store type.
29
Complete tables showing supportable square footage by retail and service category for each
target year are contained in the Appendix.
Retail gross leasable area (GLA) supported by estimated sales potential for each retail store
category is based on estimated sales per square foot (in 2008 dollars) by store type. Sales per
square foot estimates are derived from median store sales per square foot for each tenant type
contained in Dollars & Cents of Shopping Centers, 2008. Supportable GLA is calculated by
dividing sales potential by sales per square foot. This analysis was used to provide an estimate
of the supportable square footage in each retail store category. The detailed tables resulting from
these calculations are contained in Appendix D and E for 2010 and 2015. The results of this
analysis are summarized in Chapter V.
30
Chapter V
RETAIL AND SERVICE POTENTIAL
Belle Plaine is a rapidly growing community located in the southwest Minneapolis-St. Paul
Metropolitan Area. Factors that support retail development in Belle Plaine include:
♦ Belle Plaine’s current trade area population increased at a 5.2 percent annual growth rate
between 2000 and 2008 to 10,122.
♦ Current trade area population is estimated to increase to 12,115 in 2013, a 3.7 percent
annual growth rate.
♦ Current trade area households increased from 2,379 in 2000 to 3,539 in 2008, an annual
growth rate of 5.1 percent.
♦ Households are estimated to reach over 4,200 in 2013, a 3.6 percent annual growth rate.
♦ Average household income was $68,246 in 2008 and is estimated to increase to $76,280
in 2013.
♦ Twenty percent of current trade area households had incomes above $100,000 in 2008
and are estimated to increase to 27 percent in 2013.
Belle Plaine’s location between Shakopee and Mankato and available vacant land with
convenience access served by a new interchange on TH-169 creates the opportunity for a
community scale retail area anchored by a discount store with a larger trade area. Characteristics
of this larger community trade area include:
♦ Trade area population increased by 9,449 between 2000 and 2008, at an annual growth
rate of 2.6 percent.
♦ Trade area population in 2008 was estimated at 50,828, five times larger than Belle
Plaine’s current trade area.
♦ Trade area population is expected to increase to 56,725 in 2013, a 2.2 percent annual
growth rate.
♦ Households were estimated at 18,650 in 2008 and are estimated to increase to 21,000 in
2013, almost five times the current trade area households.
♦ Average household income was $66,433 in 2008 and is estimated to increase to $74,376
in 2013.
♦ Households with incomes above $100,000 were estimated at 3,380 in 2008 and are
expected to increase by 50 percent to almost 5,100 in 2013.
Belle Plaine’s many positive attributes and trade area growth provide support for expanded retail
stores, restaurants and services.
31
Retail Potential
Estimated supportable square feet by retail store and services type for 2010 and 2015 in Belle
Plaine for the current trade area and community trade area are contained in Tables 19 and 20 at
the end of this chapter. Supportable square feet increase rapidly due to trade area growth. These
tables also contain the range of store size in square feet of gross leasable area from Dollars &
Cents of Shopping Centers. For most categories, the median store size is bracketed by high and
low square feet. The low represents the smallest size store that is likely to be economically
viable. In most situations, stores of less than 1,200 square feet are not feasible unless sales per
square foot are above average. These tables represent total supportable square feet, which also
includes existing stores, if any, in each category. Existing store space should be deducted to
determine demand for additional stores.
Supportable square footage for the current trade area confirms support for a supermarket, as
shown in Table 19. Market demand exists for additional full service and limited service
restaurants, as well as another convenience store with gasoline. This demand will be met by
Kwik Trip. Discount store potential is too small to support a store. Belle Plaine appears to have
most of the stores and services that are consistent with current trade area sales potential. Most
existing store categories in Belle Plaine will support an expanded store or an additional store in
2015.
The community trade area, anchored by a discount store, will support a larger number of stores,
as shown in Table 20. The larger trade area and additional customer traffic created by a discount
store increases supportable square space and the number of stores that can locate in Belle Plaine.
The community trade area can support either a conventional discount store or a superstore
(including a grocery department). Sales potential for a supermarket also increases because of the
increased trade area. Supportable square footage for all categories and the number of categories
expands. There is market potential for a national drug store and an additional liquor store. Sales
potential in 2015 will support a home center such as Home Depot, Menards or Lowes. In the
shopping goods category, support exists for women and family clothing and family shoes
combined with athletic footwear. Sales potential will support additional furniture and home
furnishings stores, as well as a number of other shopping goods stores. Demand for services and
medical office also expand.
32
Table 19
BELLE PLAINE CURRENT TRADE AREA SUPPORTABLE SPACE, 2010 AND 2015
(Gross Leasable Area)
Store Size
Median
2010
2015
High
Low
Food Stores
Supermarkets
Specialty food stores
36,300
1,770
47,988
2,345
69,462
52,419
2,400
31,245
Other Convenience Goods
Drug & proprietary stores
Hardware
Liquor
Florist
10,580
3,941
4,864
1,868
13,987
5,216
6,429
2,463
23,714
27,743
7,210
5,396
11,700
13,831
2,856
1,600
8,280
5,638
1,305
766
Food Service
Full-service restaurants
Limited service restaurants
Snack & beverage places
16,489
10,950
2,450
21,797
14,475
3,237
9,775
3,000
2,495
4,500
3,400
1,500
2,000
1,335
850
2,364
3,124
6,014
7,949
6,571
2,400
1,451
40,476
2,257
53,500
2,980
127,987
44,446
92,681
2,526
70,000
1,789
19,827
1,670
7,130
26,213
2,210
9,420
7,635
2,935
10,090
3,870
CONVENIENCE GOODS
Drinking Places
Gasoline Svs Stations/Conv.
Gas/Convenience food stores
2,750
SHOPPING GOODS
Discount stores
Radio, tv & electronics stores
OTHER RETAIL STORES
Building Materials & Garden Supplies
Other building materials dealers
Outdoor power equipment
Retail nurseries, lawn & garden
Motor Vehicles & Parts Dealers
Auto parts & accessories stores
Tire dealers
33
N/A
N/A
15,000
13,000
5,000
6,500
2,500
2,232
1,500
Table 19 (continued)
BELLE PLAINE CURRENT TRADE AREA SUPPORTABLE SPACE, 2010 AND 2015
BY SERVICES CATEGORY
Category
2010
2015
High
Store Size
Median
Low
Personal Care Services
Barber shops
Beauty Shops
Nail salons
155
5,205
527
205
6,884
691
1,422
3,480
1,807
788
1,400
1,200
455
900
773
Drycleaning & Laundry Services
Coin-operated laundries & drycleaners
Drycleaning & laundry services (except coin-op.)
2,050
1,820
2,717
2,413
3,734
2,731
2,024
1,608
1,222
1,038
Other Personal Services
Child Day Care Services
Photographic Studios
Veteranarian Services
Pet Care
9,460
1,076
2,631
1,187
12,490
1,422
3,476
1,560
7,495
2,550
2,701
5,050
1,866
2,122
1,200
3,059
990
1,346
Recreation
Physical fitness facilites
12,363
16,350
32,170
6,448
1,433
Offices of real estate agents & brokers
10,787
14,260
6,264
2,092
711
9,275
5,410
1,655
795
995
12,255
7,150
2,190
1,050
1,310
10,624
6,200
2,400
13,351
7,547
1,740
616
17,646
9,972
2,296
816
4,008
1,652
1,700
1,600
1,620
969
Automotive Repair and Maintenance
General automotive repair
Paint or body repair shops
Automotive glass replacement
Automotive oil change & lubrication shops
Carwashes
Health Care
Offices of physicians
Offices of dentists
Offices of chiropractors
Offices of optometrists
34
4,347
1,074
Table 20
BELLE PLAINE COMMUNITY TRADE AREA SUPPORTABLE SPACE
High
Store Size
Median
2010
2015
Low
0
107,545
1,260
2,305
0
131,635
1,540
2,820
65,888
69,462
52,500
52,419
2,085
2,400
31,676
31,245
Other Convenience Goods
Drug & proprietary stores
Hardware
Liquor
Florist
16,254
6,989
8,619
3,311
19,896
8,551
10,549
4,053
23,714
27,743
7,210
5,396
11,700
13,831
2,856
1,600
8,280
5,638
1,305
766
Food Service
Full-service restaurants
Limited service restaurants
Snack & beverage places
24,072
15,985
3,320
29,464
19,568
4,063
9,775
3,000
2,495
4,500
3,400
1,500
2,000
1,335
850
Gasoline Svs Stations/Conv.
Gas/Convenience food stores
9,781
11,971
6,571
2,400
1,451
28,960
3,044
61,458
35,449
3,724
75,227
135,833
5,028
95,173
3,533
N/A
8,981
2,348
4,070
17,390
4,990
21,280
15,170
5,830
18,565
7,135
CONVENIENCE GOODS
Food Stores
Grocery stores
Supermarkets
Convenience food
Specialty food stores
OTHER RETAIL STORES
Building Materials & Garden Supplies
Building materials & supplies stores
Home centers
Paint, glass & wallpaper
Other building materials dealers
Lawn & garden equipment
Outdoor power equipment
Retail nurseries, lawn & garden
Motor Vehicles & Parts Dealers
Auto parts & accessories stores
Tire dealers
35
N/A
15,000
13,000
5,000
6,500
2,500
2,232
1,500
High
Store Size
Median
2010
2015
Low
116,164
25,029
142,188
30,634
127,987
192,195
92,681
104,560
70,000
51,125
6,084
5,172
7,449
6,328
150,000
11,212
185,000
8,400
225,000
3,200
6,435
11,723
1,509
7,875
14,354
1,845
8,740
28,228
8,234
4,200
8,000
2,300
2,074
2,374
1,060
2,880
1,349
3,514
1,651
10,234
11,314
3,388
3,284
2,021
1,535
9,735
5,720
6,766
11,915
7,000
8,280
36,712
7,819
6,500
7,927
3,593
3,570
3,108
1,229
2,868
Electronics & Appliances Stores
Radio, tv & electronics stores
12,087
Computers and SoftwareMusic, computers & other e 1,760
14,793
2,153
44,446
25,600
2,526
3,388
1,789
997
Sporting goods
General Line Sporting Gds.
Specialty Line Sporting Gds.
Book stores & newsdealers
Stationery Stores and Office Supply
Jewelry stores
Hobby, toy & game
Gift, novelty & souvenirs
Sewing, needlework & piece goods
Pet stores
Optical goods stores
11,595
4,980
5,876
4,638
2,947
3,843
5,177
7,727
4,530
3,355
1,876
44,116
28,128
1,097
29,974
2,247
3,410
25,861
7,015
19,299
12,398
4,068
7,500
5,850
2,449
4,542
1,033
1,450
4,050
4,422
12,202
3,200
1,561
2,238
3,765
4,356
2,428
585
790
1,604
2,369
2,678
1,847
885
SHOPPING GOODS
General Merchandise
Department stores (Incl. leased depts.)
Discount stores
Department Stores
Other general merchandise stores
Warehouse Clubs and Supercenters
Miscellaneous general mdse.
Apparel & Accessories
Clothing Stores
Womens clothing
Family clothing
Other clothing stores
Shoe Stores
Family shoe stores
Athletic footwear
Furniture
Floor coverings
All other home furnishings stores
9,470
4,070
4,800
3,794
2,405
3,142
4,229
6,313
3,690
2,735
1,531
36
BY SERVICES CATEGORY
Category
2010
2015
High
Store Size
Median
Low
Personal Care Services
Barber shops
Beauty Shops
Nail salons
190
6,332
636
220
7,574
755
1,422
3,480
1,807
788
1,400
1,200
455
900
773
Drycleaning & Laundry Services
Coin-operated laundries & drycleaners
Drycleaning & laundry services (except coin-op.)
2,500
2,220
3,000
2,653
3,734
2,731
2,024
1,608
1,222
1,038
Other Personal Services
Child Day Care Services
Photographic Studios
Veteranarian Services
Pet Care
14,380
1,636
4,000
1,787
17,190
1,956
4,787
2,147
7,495
2,550
2,701
5,050
1,866
2,122
1,200
3,059
990
1,346
Rental and Leasing
Video tape and disc rental
2,455
2,935
7,341
5,836
3,740
Recreation
Bowling Centers
Physical fitness facilites
2,973
19,913
3,564
23,813
N/A
32,170
N/A
6,448
N/A
1,433
17,380
20,777
6,264
2,092
711
Automotive Repair and Maintenance
General automotive repair
Paint or body repair shops
Automotive glass replacement
Automotive oil change & lubrication shops
11,590
8,230
2,520
1,210
13,855
9,840
3,010
1,445
10,624
6,200
2,400
Health Care
Offices of physicians
Offices of physicians (except mental health specialists)
Offices of dentists
Offices of chiropractors
Offices of optometrists
Physical & occupational therapists
21,814
8,218
1,896
672
1,508
26,077
9,825
2,264
804
1,804
4,008
1,652
1,700
1,600
1,620
1,600
969
37
4,347
1,074

The City of Belle Plaine

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