link to alimentaria press kit

Transcription

PREMSA PRENSA PRESS PRESSE
31st March to 3rd April 2014
www.alimentaria-bcn.com
Fact sheet
Alimentaria
International Food and Drinks Exhibition
Edition
20th
Frequency
Biennial
Sphere
Trade
Dates
Opening hours
10.00 to 19.00
Venue
Pavilions 1, 2, 3, 4, 5 and 6
Gran Via exhibition centre, Fira de Barcelona
Av. Joan Carles I n. 58
L’Hospitalet de Llobregat (Barcelona)
Shows
- Intervin, Wine and Spirits
- Intercarn, Meat and Meat Products
- Interlact, Milk and dairy Products
- Multiproducto, General Food products
- Olivaria, Olive Oil and Vegetable Oils
- Mundidulce, Sweets, Biscuits and Confectionary
- Expobebidas, Water, Soft Drinks and Beers
- Expoconser, Preserves and Semi-Preserved Products
- Interpesca, Seafood, Aquaculture and Farmed Fish Products
- Congelexpo, Frozen Foods
- Alimentación Ecológica, Organic Food
- Restaurama, International Eating Out
- Pabellón de las Autonomías (Pavilion of Autonomous Communities)
- International Pavilion
Micro-spaces
Premium / Gluten-Free / Cocktails and Spirits / Sweet Business Area /
Pizza & Pasta Project
Fira de Barcelona
www.firabarcelona.com
1
Exhibition Space
94,500m2
Exhibitors
3.800
Visitors
140.000 (estimate)
Activities
The Alimentaria Hub
- Innoval Awards and exhibition
- International Mediterranean Diet Congress
- NESTLE Forum “Shared Value Creation”
- Innovation and Technology Meetings FIAB
- Alimentaria Techtransfer
- Business meetings with international buyers
- Conferences, workshops and presentations
- Best Pack Awards and exhibition
The Alimentaria Experience
- Gastronomy Area: Show-cooking, workshops, tasting sessions and conferences
- Chef of the Year Competition
- Vinorum “50 Rompedores” (50 Ground Breakers)
- Pre-prepared range
Other culinary activities
- Gourmet Olive Oil Bar
- Spain, the country of 100 cheeses
Organised by
Alimentaria Exhibitions, S.A., Fira de Barcelona Company
President
Josep Lluís Bonet, President of Fira de Barcelona
Director
J. Antonio Valls, CEO of Fira de Barcelona
Communications Media Contact
Natàlia Torrent / Maria Dolors Herranz / Marta Juvell
Tel. +34 93 452 11 04 – 93 233 25 41 – 20 89
[email protected]
Website
Twitter
@Alimentaria
DOWNLOAD app and FULL PRESS KIT FROM www.alimentaria-bcn.com (Press file)
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CENTRO
GRAN VIA 2
MULTIPRODUCTO
Salón de productos alimenticios diversos
General food products show
EXPOCONSER
Salón de las conservas y semiconservas
Preserves and semi-preserves show
PABELLÓN INTERNACIONAL
INTERNATIONAL PAVILION
Participaciones agrupadas de origen
internacional
Exhibitors grouped by place of origin
INTERPESCA
Salón de los productos del mar,acuicultura y
piscifactoría
Fish and seafood, aquaculture and
farmed fish products show
PABELLÓN DE LAS AUTONOMÍAS
SPANISH REGIONS PAVILION
Participaciones agrupadas de origen
autonómico
Spanish exhibitors grouped by region
of origin
CONGELEXPO
Salón de productos congelados
Frozen food show
MUNDIDULCE
Salón de la dulcería, galletas, confitería y snacks
Sweet, biscuits,confectionery and snack
products show
ALIMENTACIÓN ECOLÓGICA
Salón de la alimentación ecológica
Organic food show
RESTAURAMA
Salón de la alimentación fuera del hogar
Food service and hospitality show
INTERVIN
Salón de vinos y espirituosos
Wine and spirits show
OLIVARIA
Salón de aceite de oliva y aceites
vegetales
Olive oil and vegetable oil show
ACCESO
Y ESTACIONAMIENTO
UNIDADES MÓVILES
INTERCARN
Salón de los productos cárnicos
y derivados
Meat and meat products show
ACCESO
PRENSA
HOTEL
PORTA
FIRA
IKEA
INTERLACT
Salón de productos lácteos y derivados
Milk and dairy products show
SALA DE
PRENSA Y
ACREDITACIONES
PABELLONES / PAVILIONS
1
2
3
4
5
6
EXPOBEBIDAS
Salón de las aguas, bebidas
refrescantes y cervezas
Water, soft drinks and beer show
Pabellón
Pavilion
FEATURED AREAS
1
PREMIUM
Gourmet Food
1
THE GLUTEN FREE PAVILION
3
THE ALIMENTARIA HUB
Business, Trends and Innovation
3
3
OLIVE OIL BAR
4
ESPAÑA, EL PAÍS DE LOS 100 QUESOS
Exhibition & tasting of Spanish cheeses
4
SWEET BUSINESS AREA
6
THE ALIMENTARIA EXPERIENCE
Live gastronomy
6
PASTA & PIZZA CONCEPT
COCKTAIL & SPIRITS
The fair steps up internationalisation in order to open up new markets to SMEs
Alimentaria kicks off its most international,
innovative and culinary show
Alimentaria, Spain’s leading agri-food industry trade fair and one of the
biggest in the world, will attract buyers from the five continents to give
the 3,800 participating companies more business and export
opportunities. It will showcase the sector’s latest trends and will
reinforce the connection between industry and gastronomy with the
chefs in “The Alimentaria Experience” who hold 50 Michelin stars
between them.
Alimentaria 2014, being held from March 31st to April 3rd, will fill
practically Fira de Barcelona’s entire Gran Via Exhibition Centre. This
year’s show has been promoted around the world to identify and attract
mainly buyers from emerging markets and European countries. It is
expected that a large number of international visitors from over 140
countries will come and that more than 600 key importers and
distributors in Latin American, North American and Asian markets will
attend to participate in over 8,000 business meetings.
This focus on internationalisation falls in line with the objectives of the
Spanish food and beverage industry, which aims to boost exports and go
from 22,600 million Euros in 2013 to 46,000 million Euros in 2020.
Industry and gastronomy in 14 shows
The President of Alimentaria and of Fira de Barcelona, Josep Lluís
Bonet, has reaffirmed the show’s commitment to contributing to the
internationalisation of the sector, 96% of which is made up of SMESs:
“Adapting to globalisation is, today, an unavoidable challenge.
Alimentaria is a good way to access new markets and an opportunity to
establish contacts with international agents”, he says.
Meat products, wine and olive oil are leading Spanish exports and this
importance is also reflected in the range of exhibits at the event. For the
CEO of Alimentaria Exhibitions and of the show, J. Antonio Valls, “the
Mediterranean diet, the international recognition of our cuisine and the
innovative nature of the agri-food industry are trump cards for
increasing exports”.
The emblematic Barcelona fair is split into 14 monographic shows:
Intervin (Wine and Spirits), Intercarn (Meat and Meat Products), Olivaria,
(Olive Oil and Vegetable Oils), Interlact (Milk and Dairy Products),
Multiproducto (General Food products), Mundidulce (Sweets, Biscuits
Fira de Barcelona
Over 600 leading
importers from Asia,
USA, Latin America
and Europe have
been invited
The fair again opts
for showing brand
innovation as a
competitiveness
factor
Roca, Ruscalleda,
Arzak, Subijana and
up to 50 Michelin
stars will show the
world the strength of
Spanish gastronomy
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and Confectionary), Expobebidas (Water, Soft Drinks and Beers), Expoconser (Preserves and SemiPreserved Products),Interpesca (Seafood, Aquaculture and Farmed Fish Products), Congelexpo
(Frozen Foods), Alimentación Ecológica (Organic Food), Restaurama (Eating Out), Pabellón de las
Autonomías, with the participation of the different Autonomous Communities and provinces and the
International Pavilion with companies and institutions from 50 countries.
Alimentaria has also increased the number of specific proposals, such as the Premium area, for
haute cuisine and delicatessen firms; the “Gluten-Free +” space with products appropriate for
coeliacs and solutions for other food intolerances; “Cocktail & Spirits”, in which spirits will be
promoted brands and cocktail-making demonstrations will be featured; and “Pizza&Pasta Project”
dedicated to these Italian specialities.
Major culinary experiences
The big new initiative at this edition will be “The Alimentaria Experience”, an activities space that will
feature around 50 chefs that hold over 50 Michelin stars between them. Joan Roca, Juan Mari Arzak,
Quique Dacosta, Pedro Subijana, Carme Ruscalleda and Paco Pérez are some of the chefs who will
be carrying out live culinary demonstrations and will teach master classes. This space will also host
the Chef of the Year Competition.
The event will also include a wine tasting space, “Vinorum”, which will be presenting 50 of the
today’s most groundbreaking wines; the Gourmet Olive Oil Tasting Bar, where visitors will be able to
sample over a hundred top of the range oils; and “Spain, land of 100 cheeses”, a tasting and
exhibition space covering the evolution of Spanish cheese making of the last 20 years.
Another of the fair’s important spaces is “The Alimentaria Hub”, which will host the International
Congress on the Mediterranean Diet, focused on the prevention of chronic illnesses by following a
healthy diet; Innoval, an exhibition of over 300 innovative launches; the Nestlé Forum “Creation of
Shared Value” which will analyse the food sector in the face of nutritional challenges of the 21 st
century; the FIAB innovation meetings on the development of food products for the elderly; and the
new initiative The Food Factory, which will put start-ups in touch with Business Angels willing to
invest in them.
Responsible Alimentaria
The food and beverages exhibited in Alimentaria will not go to waste. Once the show has closed, they
will be given to the Fundació Banc dels Aliments (Food Bank Foundation). Moreover, any leftover
food cooked in the exhibition centre’s bars and restaurants will be distributed to social kitchens
through the NGO Nutrition Without Borders.
Alimentaria is a leading international trade show organised by Alimentaria Exhibitions, a Fira de
Barcelona company specialising in events for the food and beverage industry. Its portfolio of shows
includes Bta. -Barcelona Food Technologies-, Alimentaria & Horexpo Lisbon, Alimentaria Mexico,
Alimentaria Brazil and Seafood Expo Southern Europe.
Barcelona, March 2014
Press contact
Natàlia Torrent / Maria Dolors Herranz / Marta Juvell
93 452 11 04 – 93 233 25 41 – 20 89
[email protected]
DOWNLOAD APP AND COMPLETE PRESS KIT FROM THE SHOW’S WEBSITE (press section)
2
Top buyers from Asia, USA, Latin America and the European Union will visit the show
Alimentaria invites over 500 key importers from
around the world in search of suppliers
Alimentaria 2014 will bring together 550 international importers and
distributors so they can meet companies that are exhibiting their latest
products at the show. The aim is put key buyers from around the world
in touch with firms looking to open up new markets. The organisers
have focused their efforts on attracting major operators from markets
such as Latin America, North America and Asia, where agri-food exports
have great growth potential.
Alimentaria will again be an enormous networking centre for the food
industry. The show is expecting to attract up to 40,000 foreign visitors
(from a total of 140,000). The show has also identified and invited 550
key buyers from the 5 continents. They are importers and purchasing
heads from the most important distribution chains of North America,
Latin America and Asia. During their stay at the fair, they will hold up to
8,000 business meetings with exhibiting companies that wish to
increase exports and open up new markets.
Importers from 60
countries will cover
the entire food
sector in the trade
fair
Search for key executives with a view to exporting
Through the international promotion programmes, Alimentaria is
reaching out to different links in the food chain: importers, distributors
and points of sales (specialist shops, superstore chains and online
businesses). Importers from 60 countries that will cover the entire food
sector and others specialising in wines, gourmet products, meats, oils,
etc.
Asia and the Middle East are two target markets for Spanish companies
and firms from many other countries because of their great growth
potential. The organisers regard them as strategic areas and have put a
lot of effort in getting representatives from important import and
superstore groups to attend. The list of large distribution chains includes
City Super (Taiwan and China), Metro and Sinodis (China), Fortune
Gourmet, L-Spencer and Future Retail (India) and Mall Group and
Central Group Retail (Thailand). Importers and distributors from Japan,
Indonesia, Singapore and Malaysia will also be participating, with
special focus on the Horeca sector (hotel-restaurant-catering)
From North America, representatives from superstore groups from the
United States will be participating, such as HEB, Central Market,
Murrays, Fairways, Amazon, Epicure Food and Market Hall Food and
multi-national importers such as Atalanta Corporation. There will also be
Fira de Barcelona
Key buyers will hold
up to 8,000 business
meetings with
exhibiting
companies
a significant number of representatives from the LCBO, Canadian organisation that controls activities
related to alcoholic beverages.
For Latin America Alimentaria is already a major meeting point for the Latin America food sector.
The list of superstore chains that are participating in Alimentaria includes Liverpool, HEB, Palacio de
Hierro and Walmart (Mexico), Pao d’Açucar, ZonaSul, Verdemar (Brazil), Tottus and Falabella (Chile)
and Cencosud América Latina (Peru, Chile, Colombia),with buyers from different product categories.
Likewise, all types of importers will be attending from the European Union, the destination of the
majority of Spanish food and beverage exports. The list includes superstore chains from Croatia,
Bulgaria, Poland, Portugal, France and the United Kingdom.
Online appointments between exhibitors and buyers
Exhibitors at Alimentaria can chose with which international buyer they would like to have a meeting.
Via Alimentaria’s online matchmaking platform, export managers can see the profiles of buyers and
choose which seems the most interesting for their company, according to the country, sector or
group represented. After receiving the invitation, the buyer can decide to accept the meeting or not.
Another form of arranging a business meeting with hosted international buyers is through the Food
& Drinks Business Meetings, organised by FIAB (Federación de Industrias de Alimentación y
Bebidas), Alimentaria, the Ministry of Agriculture, Food and Environment and the ICEX. Over 120 high
level buyers and 170 Spanish companies will be participating.
Exhibitors can also make contact with possible international partners at the Brokerage Event. It is a
programme of bilateral meetings, the aim of which is to help companies identify possible
technological and commercial partners. It is organised by the Catalan agency for competitiveness
support (ACC1Ó) and the Barcelona Chamber of Commerce with the support of the EC.
The most international Alimentaria
The main objective of Alimentaria is to act as an internationalisation platform for exhibitors. To this
end, the organisers have doubled their efforts to attract trade visitors from around the world, thanks
to which the show has gone from 6,000 foreign visitors in 1998 to almost 40,000 forecast this year.
Moreover, around a thousand of the 3,800 exhibiting companies are foreign.
Alimentaria has organised numerous promotional trips in recent months to detect opportunities, get
to know new markets and make direct contact with agents in the sector (associations, importers,
distributors, traders, government bodies...). This year the list of destinations includes Asia (Japan,
China, Singapore and Thailand), United States (East and West Coasts), Latin America (Mexico, Brazil,
Chile), Europe (France, Italy, United Kingdom, Germany) and the Arab Emirates. Alimentaria has also
participated in networking events organised in Spain where the show is presented to foreign agents
from the food sector. The fair has also been promoted in the media and in leading international
shows worldwide
Industry X-Ray
The food and beverage industry in Spain
According to data from the Federación Española de Industrias de la Alimentación y Bebidas/Spanish
Federation of Food and Beverage Industries (FIAB):

The food and beverage industry is the leading industrial sector in terms of turnover. Last
year, it generated a turnover of 90,168 million Euros. It accounts for 20.5% total net sales of
national industry. It contributes 16.8% of industry’s Gross Value Added. It accounts for 2.4%
of Spain’s GNP in GVA.

It is the fourth in Europe (behind Germany, France and Italy) and eighth in the world, in sales.

It employs 440,000 people, (20.2% of industrial employment). One out of every 5 people
that works in industry does so in companies in the food sector.

It is formed by 29,196 companies, 96.2% of them SMEs (fewer than 50 employees). Major
polarisation: 59 companies (0.2% of the total) generate half of total turnover.

It transforms 70% of agricultural production. It is the main outlet for agrarian production,
acting as a cohesive element of Spanish farming.

It provides over 120 million daily food portions.

Exports equated to a value of 22,594 million Euros in 2013, a record figure for the sector
and 1.5% up on the previous year. Sales in Japan, Germany and the United Kingdom grew.
This figure accounts for 16% of total Spanish exports of consumer goods.

Wine with 2,583 million Euros (+5%), pork with 2,388 million (+2%) and olive oil with 1.950
million (+3%) are, in this order, are the most exported products. They are followed by frozen
fish, juices, bakery products, liqueurs and spirits, olives, fish preserves and soy oil.

Imports dropped 0.8% in 2013 to 19,127 million Euros.

The sector’s trade balance in 2013 was positive: 3,466 million Euros, 500 million more than
the previous year, and a cover index of 118%, the best ever in history.

The food and beverage industry heads the European ranking in traceability and food safety.
It is cost efficient and has a high level of investment in R&D&I.
Fira de Barcelona
1

FIAB, with the support of the Ministry of Agriculture, Food and Environment has developed a
Strategic Framework for the Food and Beverage Industry that, with the mission of making it
a driver of the economy in Spain, aims to maintain an annual 4% sustained growth in net
sales, to reach 115.000 million Euros in 2020, and create 60,000 sustainable jobs in the
next six years.

With this plan, the industry is looking to increase sales in foreign markets, which would go
from 22,000 million Euros in 2012 to 46.000 million Euros in 2020, which would be an
annual growth of 10%.
Industry strenghts:

It is a strategic sector that supplies the population with safe, high quality foods.

It heads Europe in traceability and food safety.

High level of investment in R&D&I, and cost efficiency.
Outstanding growth opportunities detected for the sector:

Increase in demand of the world market in the medium term from emerging markets.

Increase in exports, which currently account for 28.5% of total turnover.

New needs of a consumer that is demanding about price, quality and innovation.

Importance of tourism in Spain, receptor of over 60 million international tourists a year.
Almost 10% of these chose Spain for culinary activities. Currently, the Food-GastronomyTourism trinomial accounts for 25% of the GNP.

R&D: Opportunity to promote the development of innovation, science and technology of the
industry in those areas that directly affect competitiveness.
Weaknesses and threats to be faced:

Atomisation of the industry: Looking for formulas for companies to grow and increase their
competitiveness on the national and international markets.

Excess legislation of regulatory bodies and controlling administrations.

Imbalance in commercial relations that limits the growth of the industry.

Lethargy of consumption in Europe, principal and natural export market.
2
Featuring innovation, trends and business meetings with international buyers
The Alimentaria Hub will promote innovation and
internationalisation of the agri-food sector
The Alimentaria Hub will again be a major attraction at Alimentaria, a
key space for all operators in the agri-food chain in search of business
opportunities. On the one hand, it will host up to 8,000 meetings
between exhibitors and international buyers. On the other hand, it will
showcase the most innovative products, will present technological startups and will analyse the present and future of the sector.
From March 31st to April 3rd, Alimentaria 2014 will focus on innovation,
knowhow and internationalisation as key targets for growth in
competitiveness in the food sector. With this premise, it will again
feature The Alimentaria Hub, the show’s think tank and a must for
companies wishing to open up new markets, discover the latest trends
and find business opportunities.
Innoval, the setting for the most innovative products on the market, will
again be a feature in The Alimentaria Hub, which will host new areas
such as The Food Factory, which will present technological start-ups in
the food sector. From an application for chefs to share their creations to
a mobile app for people with food allergies, which allows them to do a
quick check to see if a product is appropriate for them or not when they
are in the supermarket.
Another highlight will be the conferences by Lu Ann Williams (Innova
Market Insights), advisor to the sector’s best brands, who will present
the top 10 trends in food, and by the AECOC on new consumer habits.
Sebastien Desclée, President of Draftfcb, one of the best advertising
agencies in the world, will also be in The Hub. Desclée will analyse how
to build a brand and attract new generations.
Health and the new consumer
Health will be a core theme at the Mediterranean Diet Congress,
focused on preventing chronic diseases by following a healthy diet.
PREDIMED (PREvención con DIeta MEDiterránea/Prevention with
Mediterranean Diet), the biggest report on food and prevention of
chronic diseases in Spain will be presented and its coordinator Dr.
Ramón Estruch will be participating at The Alimentaria Hub, there will
also be conferences, such as the one by Santiago Santiveri (son of the
founder of the dietary brand), who will explain how he reached the age
of 101 with a healthy diet.
Fira de Barcelona
Innoval will
showcase over 200
innovative launches
and The Food
Factory will present
the sector’s start-ups
Global food and
beverage trends will
be analysed
R&D&I, brands,
internationalisation,
health, distribution,
marketing and CSR
will be the core
themes
1
Additionally, the will be held NESTLE Forum “Creation of Shared Value”: The food sector in the face of
21st century nutritional challenges. This second edition will feature socio-demographic changes, new
food habits and social trends; the obesity and the ageing challenges from the point of view of the
alimentation.
On the other hand, The Fundación Triptolemos will present the conclusions of Alimentaria
Techtransfer, a debate on aspects such as gastronomy and tourism; innovation and crisis;
sustainability and food production; products and health.
Business meetings
The Alimentaria Hub is planning to host around 8,000 business meetings under different formats
such us the Food & Drink Business Meetings, organised by FIAB, ICEX, MAGRAMA and Alimentaria,
between Spanish producers and around 150 buyers from over 40 countries.
Another format will be the Alimentaria Business Meetings: between exhibitors and buyers invited by
the organisers (Hosted Buyers, top level international purchase decision makers). The meetings will
be organised through a digital matchmaking platform, where the exhibitor can apply for an
appointment with a specific international buyer, according to country, sector, etc. Alimentaria is
inviting key operators from target areas, such as Asia, the United States and Latin America.
Other activities are the Brokerage Event, organised by ACC1Ó to bring together European companies
and potential technological and commercial partners, and the meetings with internationalisation
experts organised by ICEX and Alimentaria.
2
The 10th International Congress on the Mediterranean Diet will be held on April 2nd and 3rd
Experts reveal in Alimentaria how to prevent chronic
diseases by following the Mediterranean diet
The Mediterranean diet reduces the risk of suffering from diabetes, obesity, cardiovascular and
neurodegenerative conditions and cancer. The latest scientific evidence on the role of diet in the
prevention of chronic illnesses continually produced by the PREDIMED report –the biggest study on
nutrition and health worldwide– will be presented at the tenth International Congress on the
Mediterranean Diet, which is being held within the setting of Alimentaria in Barcelona on April 2nd
and 3rd. Internationally prestigious scientific and medical experts will be participating as speakers
and the Healthcare Minister, Ana Mato, will open the event.
The coordinator of the PREDIMED study, Ramón Estruch, will reveal in the opening conference new
results on how to avoid cardiovascular illnesses by consuming certain typically Mediterranean foods
and beverages, such as oil, wine, beer, wholegrain cereals and fruit and vegetables.
Moreover, speakers in other conferences will analyse in depth the healthy and protective effects of
these products for the prevention of different pathologies. They will also cover the subject of
sustainability and consumption of organic foods. The list of internationally prestigious scientific and
medical experts who will be participating includes Eric B. Rimm from the Departments of
Epidemiology and Nutrition, Harvard School of Public Health, Boston; Nikolaos Scarmeas, Alzheimer
Institute, Columbia University and National Kaposdistrian University, Athens; and Carlo La Vechhia,
Milan University, among others.
According to the study, the Mediterranean diet, supplemented with extra virgin olive oil and nuts, is
capable of reducing the risk of a heart attack, stroke or cardiovascular death by 30%.
It has also been demonstrated that this diet complemented with extra virgin olive oil diminishes the
possibility of getting diabetes by 40%. The benefits of this diet have also been shown to avoid or slow
down the appearance of Alzheimer’s and cancer and to fight against obesity and excess weight.
This edition of the Congress kick starts the events of International year of the Mediterranean Diet,
the aim of which is to promote a lifestyle that has a beneficial impact on health, regarded as
Intangible Cultural Heritage of Humanity by UNESCO. In this sense, some food habit awareness
campaigns that are being carried out in this country will be presented, such as “Mediterraneamos”,
by the Ministry of Agriculture, Food and Environment, “Wine in Moderation, by the Federación
Española del Vino; and “Somos lo que comemos” (We are what we Eat), by FC Barcelona.
The Congress will also allocate a space for the European project MedDiet, international pioneer in
the promotion of the Mediterranean diet and its traditional and proximal products, in which Spain,
Egypt, Greece, Italy, Lebanon and Tunisia are participating.
Barcelona, March 2014.
Fira de Barcelona
Innoval, the major agri-food R&D&I showcase features 300 product launches
Naturally healthy foods: from a gazpacho snack to
yoghurt with olive oil
Chocolate with toasted maize, gazpacho snacks, crisps that taste of
chicken soup, paella kits for the country and the beach, banana jam,
yoghurt with olive oil and self-heating lasagne … The Innoval space in
Alimentaria will showcase 300 trendsetting products that have recently
arrived on supermarket shelves. This surprising showcase reflects the
agri-food industry’s ongoing investment in R&D&I in order to seduce
consumers and make their lives easier and healthier.
Digestive health is one of the main trends that will have an effect in
coming years. Manufacturers are presenting foods enriched with 100%
natural ingredients, which deliver an extra health benefit. Consumption
of green tea and coffee, soya, coconut, oats, olive oil, almonds and fruit
is growing.
“Free” for all
We can also see a generalisation of “free” products, which exclude
ingredients that produce intolerances: “gluten-free”, “lactose-free”,
“sugar-free”, “preservative-free” and “colouring-free” products are
popular, not only among people with allergies but also consumers who
regard these products as healthier and as delivering nutritional aspects
that complement their diet.
Product categories that deliver this natural functionality the most are
dairy food, beverages, snacks, sweets, baked goods and ready meals.
Innoval will showcase vegetal drinks made from oats and almonds that
are good for the skin or reduce tiredness; juices with antioxidant,
relaxing or energy effects; organic coconut drinks; dairy products and
pasta for diabetics; chocolate spread with almonds; pasta with proteins
and functional cereal bars.
The revolution of “snackification”
“Snackification” is closely linked to the concept of health and feeling of
wellness” with healthy products in individual portions and small formats
that can be easily consumed anytime, anywhere. Chicken soup
flavoured crisps; crunchy fruit; jelly, gazpacho and carrot snacks; ice
cream shaped pizza portions; traditional tapas (patatas bravas, with
alioli and ensaladillas) with a one-year shelf life; canapés of pate on
crackers and high-protein yoghurts are some of the proposals.
Fira de Barcelona
The use of natural
ingredients that
enrich foods and
deliver health
benefits is growing
Generalisation of
allergen-free, low-fat
and low-salt
products suitable for
all types of
consumers
Meals that are easy
to prepare and have
an innovative
packaging for
immediate
consumption are
successful
1
One of the sectors that has fully committed to this trend is the meat sector, which is producing lowfat and low-salt charcuterie and ready meat products. Visitors to Innoval will see mini fuets with figs,
walnuts and Manchego cheese; reduced fat fuet snacks; light mortadella; and allergen-free and
reduced salt cured charcuterie products, among others.
Easy to prepare and ready to eat
There is a clear increase in ready products, which make life easier for consumers who do not have
much time to spend on cooking while preserving their quality and flavour. They are foods that are
more and more personalised for various types of consumers and age ranges with different habits
and needs.
There will be paellas that will be ready in 9 minutes; lasagne, omelette and pasta dishes in selfheating containers perfect for eating away from home; kits of ingredients for making tapas; ready-toeat broths and fresh soups; and kitchen paper to cook chicken in its own juice without the need for
oil.
Visitors to Innoval and the other Alimentaria shows will discover surprising flavours and
combinations of textures to deliver new sensations to the palate. From banana and pineapple jam to
rosemary-infused truffle turrón and cecina (cured beef) spread mixed with chocolate. They will also
be able to see the first ice cream that is peeled like a banana and a unique beverage with three
differentiated layers of flavours and colours that, once shaken, becomes a ready-to-drink fruit juice.
Innovation is rewarded
On Tuesday, April 1st, the 204 Innoval Awards will be presented to winners selected by a prestigious
panel of judges from among all the exhibited products in each of the nine categories: sweets,
confectionery, snacks and baked goods; dairy products; waters, soft drinks and beers; wines and
spirits; ice creams and frozen foods; meat and meat products; oils, vinegars and condiments; nondairy fresh and chilled products; dry and dehydrated foods, preserves and semi-preserves. The
following awards will also be given: International Award; Retail Award; Horeca Award; Impulse
Channel Award; Trend Awards in Health and Confidence, Pleasure and Practicality.
2
Roca, Arzak, Dacosta, Subijana, Ruscalleda and Pérez, among the 50 participating chefs
Alimentaria 2014 will bring together 50 Michelin
stars in an innovative culinary show
The Alimentaria Experience, Alimentaria 2014’s new gastronomy area,
will bring together 50 international chefs, such as Joan Roca, Paco
Pérez, Juan Mari Arzak, Quique Dacosta, Carme Ruscalleda and Pedro
Subijana. The new space completely breaks with the traditional
gastronomy congress format and will turn the visitor into a player in a
unique culinary experience.
In The Alimentaria Experience, the gastronomy area located in the
Restaurama show, the public will cease to be a mere spectator and will
now enjoy a unique experience. Around a counter and in groups of 18
people, visitors will have the privilege of seeing some of the world’s best
chefs in action and trying out their creations in interactive workshops. In
total, almost fifty show cooking sessions and master classes with 50
chefs that hold 50 Michelin stars between them.
Organised by Grup GSR, Alimentaria will feature today’s most influential
chefs, such as Joan Roca, Carme Ruscalleda, Quique Dacosta, Juan Mari
Arzak and Pedro Subijana, each of them with 3 or more Michelin stars.
The list also includes Mario Sandoval, Nandu Jubany, Pepe Solla, Paco
Morales, Rodrigo de la Calle and Jesús Sánchez. All of these great chefs
of international renown will give master classes to visitors.
Live Gastronomy
Other activities, organised by Grup GSR, will be the show cooking
sessions to learn culinary techniques from great chefs. One of these
demonstrations is the “10 stars”, in which five chefs with two or more
stars each, will cook simultaneously in a brand new show. It will take
place on March 31st at 6 p.m., with Paco Pérez, Dani García, Nacho
Manzano, Paco Roncero and Ramon Freixa.
Visitors to Alimentaria will also be able to go “Around the day in all
gastronomy moments”. On this occasion, renowned chefs will cover the
gastronomy moments of the day and the various culinary styles:
breakfasts prepared by Fina Puigdevall and Romain Fornell, savoury
snacks by Pedro Asensio, Ángel Geriz and Carles Abellán and desserts,
by Lluís Estrada and Oriol Balaguer. Carles Gaig, Pere Bahí, Francis
Paniego and Susi Díaz will prepare traditional dishes and the Torres
brothers, Marcos Morán and Francis Paniego will be making avant-garde
Fira de Barcelona
The Alimentaria
Experience breaks
with the congress
format and offers a
unique culinary
experience
5 chefs with 2 or
more Michelin stars
each in a top
simultaneous “show
cooking” session
5 young promising
talents will compete
in the final of the
Chef of the Year
Contest
dishes. Cocktails will be prepared by Josep Mª Gotarda and Carlos Moreno.
From extreme cuisine to innovative patisserie
The Grupo Caterdata will also be joining the Show Cooking sessions, bringing various “Chefs of the
Year” to carry out demonstrations. The list includes some of the winners of the contest in Spain and
Germany, such as Beatriz Sotelo, J. Carlos Fuentes and Cristian Sturm-Willms. Visitors will also be
able to watch some of the finalists of the television competition MasterChef as they cook.
For visitors with the more extreme tastes, the chefs José Ignacio Rojo, Víctor Rodrigo, Miguel Ángel
de la Cruz, Sergi De Meià, Oriol Rovira and Sebastian Frank will present their current work
philosophy, characterised by a conceptual radicalism. Moreover, those with a sweet tooth will be
able to discover the most innovative pastries with Xavi Donnay, Oriol Balaguer, David Pallàs, Rafael
Delgado, Marco Leone, Albert Badia and Xano Saguer.
Chef of the Year, at Alimentaria 2014
Adrián Bosch, José M. Soler, Joaquín Baeza, Albert Ortíz and Asier Alcalde are the five young
promising talents, who will be competing on Thursday, April 3rd in the national final of the 5th Chef of
the Year Competition. It is the most important championship of its kind in Spain, from which great
chefs such as Jordi Cruz, Beatriz Sotelo, José Carlos Fuentes and Víctor Rodrigo have emerged.
The five finalists will have to prepare a menu in front of the public and a panel of judges will select
the best, who will become Chef of the Year. The Alimentaria fair is sponsor and co-founder of this
contest organised by Grupo Caterdata.
*Due to the limited capacity of some of the show cooking sessions, please check with Alimentaria’s
press department before taking any photos. In the affirmative, they should only be taken a few
minutes from the start of the session.
More information at www.alimentaria-bcn.com/the-alimentaria-experience
Alimentaria 2014 proposes a unique tasting of innovative, alternative and affordable wines
Vinorum identifies the 50 most groundbreaking
wines conceived to seduce young customers
This year, Alimentaria’s tasting space Vinorum is uncorking 50 of
today’s most groundbreaking wines. They are innovative, fresh,
alternative and affordable –at a retail price of less than 10 Euros–,
conceived to connect with new consumers and arouse the interest of
young people.
A tasting committee composed of wine experts, distributors, owners of
on-line businesses and bloggers have selected Vinorum’s wine list,
including examples from different wine-producing areas and balancing
the colour of the wines because, although reds are the most consumed,
whites are strong on innovation. The most represented wines with
Designation of Origin are Rueda, Penedés and Vinos de la Tierra Castilla
León.
With the 50 GROUND BREAKERS, Vinorum aims to capture the sector’s
attention to the need for updating communication about wine, to make
consumers aware that there are everyday wines to enjoy and share good
moments. For this reason, this trendsetting selection is being presented
at Alimentaria to buyers and consumer motivators, mainly in
distribution, specialist trade and the horeca channel.
Organic wines, innovative packaging and casual style
The chosen wines break moulds in different aspects. There are wines
that have carved out a daring, modern image thanks to the packaging
and labelling, such as “Drac Magic Negre” from D.O. Costers del Segre.
Others, such as “Palomo Cojo” from D.O. Rueda, have a casual style to
be enjoyed in company and pioneers that mark a new era with regard to
wine legislation, such as “Secret Moment Verdejo Frizzante” from
Vallisoletana Bodega Copaboca, the alcohol content of which is 8%.
The list also includes organic and biodynamic wines that follow the new
sustainable and environmentally-friendly wine production, such as
“Navalegua” from Bodegas Ziries in Toledo. Linked to this aspect are
authentic native wines, such as “Estay” from Vinos de la Tierra Castilla
León, produced in vineyards that are over 90 years old from the Prieto
Picudo grape 100%.
Other groundbreakers are wines that are looking for individuality,
explaining unique stories, defending causes or highlighting universal
values. “Las Mulas” (The Mules) from Bodegas Torres, an organic wine
Fira de Barcelona
With the slogan
“Thirst for wine”,
Vinorum is
showcasing wines
that are pleasant
and easy to drink
conceived for the
domestic and export
markets
The list includes
organic wines, with a
casual style and
novel packaging for
under 10 Euros
Rueda, Penedès and
Vinos de la Tierra
Castilla León are the
most represented
wines
made in Chile, pays homage in the brand and label to the agricultural work of these selfless animals.
Promoting domestic consumption
Since 2000, wine consumption per capita in Spain has dropped an average of 4.6% a year,
according to the International Organisation of Vine and Wine (OIV from its French language name
L'Organisation Internationale de la Vigne et du Vin). If Spaniards drank 34.9 litres per person and
year then, today the figure is 19.9 litres. This is well below the 50.5 litres in Luxembourg, 47.7 in
France, 42.5 in Portugal and 37.1 in Italy.
Therefore the reason for the groundbreaking wines presented this year in Vinorum ‘s “Thirst for
Wine”, is to counteract this drop in consumption in the domestic market, making wine more
accessible, attractive and understandable to buyers of other alcoholic drinks. Connecting with young
people (19 to 35 years old) and women is a key factor in this recovery, as well as knowing how to
reach the occasional customer and wine lover open to new trends.
According to the wine expert and coordinator of Vinorum’s tasting committee, Lluís Manel Barba,
these wines will undergo important development in the next few years. “There are market segments
that demand different wines that have a good quality-price ratio and that attract younger customers.
Wine companies have turned to exporting to maintain their sales but they also want to recover the
home market”, says Barba.
In this sense, “we have to demystify the elitist nature and classic image of wine for new consumers,
at times generating rejection”, adds Barba. We have to be daring and innovative with names, labels
and packaging to capture the attention of the public and also convince them with affordable prices.
“Once purchased, the wines have to have good aromas, a lot of fruit and leave a good taste on the
palate. They have to be pleasant, easy-to-drink wines, which, in France, are called thirst wines” says
the wine expert, justifying this Vinorum’s slogan.
For the domestic market and for export
The majority of wines selected in Vinorum come from small bodegas and new producers that are
changing the communication of wine and that have been conceived for both the domestic market
and for export. Nonetheless, according to Barba, “for large companies, the changes are slower, but
this trend is being followed in some productions”. The crux of the matter is “how to make a wine a
cool drink but not snobbish”, concludes Barba.
Vinorum will be located in “The Alimentaria Experience” in Pavilion 6 of the Fira de Barcelona Gran
Via Exhibition Centre. Visitors will be able to help themselves to the wines they want to try from the
automatic Wine Emotion dispensers. All the wines come from Alimentaria exhibitors. The tasting
space with the 50 GROUNDBREAKERS has been conceptualised and coordinated by Food Consulting,
regular collaborator in Alimentaria’s culinary activities.
In addition to Lluís Manel Barba, the members of the tasting committee that chose the 50
GROUNDBREAKERS are: Onneca Guelbenzu, Mariano Fisac, Flequi Berruti, Ezequiel Sánchez-Mateos
and Toni Omedes.
More information at www.alimentaria-bcn.com/vinorum
Coordinated by
White Wines
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AA PANSA BLANCA 2013
ABADAL PICAPOLL
CALCARI
CARLES ANDREU PARELLADA 2013
CASTILLO DE MONJARDÍN CHARDONNAY FERMENTADO EN BARRICA 2010
DNA DE MURVIEDRO FASHION ALBA
HIRUZTA
KENTIA 2012
LAS MULAS SAUVIGNON BLANC
LUNA BEBERIDE GODELLO 2013
MESTIZAJE BLANCO
PALOMO COJO 2012
PETIT BERNAT BLANC 2013
SEDUCCIÓN 2012 BLANCO SEMI-DULCE
TERRA RUBIA GODELLO & TREIXADURA
TERRIBLE RUEDA
THE FLOWER AND THE BEE
VÍA EDETANA BLANC
XION
ALTA ALELLA
BODEGAS ABADAL
PARÉS BALTÀ
CELLER CARLES ANDREU
CASTILLO DE MONJARDÍN
MURVIEDRO
HIRUZTA
OROWINES, S.L.
MIGUEL TORRES CHILE
LUNA BEBERIDE
BODEGA MUSTIGUILLO, S.A.
ÁLVAREZ Y DÍEZ
HERETAT OLLER DEL MAS
BODAGAS SAN PRUDENCIO, S.A.
GARGALO, S.L.
VINOS TERRIBLES
COTO DE GOMARIZ
EDETÀRIA, S.L.
ATTIS BODEGAS Y VIÑEDOS, S.L.
Rosé Wines
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BESO DE VINO
ROSA DE AZUL Y GARANZA
ROSA STARS ROSADO
GRANDES VINOS Y VIÑEDOS, S.A.
AZUL Y GARANZA
BODEGAS GARCÍA DE ARANDA, S.A.
Red Wines
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13 CANTAROS NICOLAS 2012
ABADENGO JUAN GARCÍA ROBLE
BLAU 2012
BOBAL ICON 2012
CASA CASTILLO MONASTRELL 2012
CRASH RED
DÈRIA 2011
DRAC MAGIC NEGRE 2012
EL ARTE DE VIVIR
EL CASTRO DE VALTUILLE JOVEN
EL MARCIANO
ESTAY
JABALÍ / AGOSTÓN
LAYA 2012
MILÚ
MÍSTICOS 2011
NAVALEGUA
LAR DE PAULA MERUS CRIANZA 2010
SEIS DE LUBERRI 2011
SOSPECHOSO
TINTORALBA ECOLÓGICO
TOCAT DE L’ALA 2012
TREINTA MIL MARAVEDÍES
BODEGAS CESAR PRINCIPE - LAS NIEBLAS SAT.
BODEGAS RIBERA DE PELAZAS, S.L.
CELLERS CAN BLAU
PAGOS DE FAMILIA VEGA TOLOSA
PROPIEDAD VITICOLA CASA CASTILLO
PAGO LOS BALACINES
LA CONRERIA D’SCALA DEI, S.L.
TOMÀS CUSINÉ
BODEGAS Y VIÑEDOS NEO
BODEGAS Y VIÑEDOS CASTROVENTOSA, S.L.
ALFREDO MAESTRO TEJERO
DOMINIO DOS TARES
BODEGAS PANIZA S.COOP.
BODEGAS ATALAYA
QUINTA MILÚ
BODEGA SAN GREGORIO
BODEGAS ZIRIES
ARAEX
FAMILIA MONJE AMESTOY
DOMINIO DE EGUREN
TINTORALBA
COCA I FITÓ & ROIG PARALS
BODEGA MARAÑONES
Sparkling Wines
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COLET A PRIORI BRUT
LA NANSA
LLOPART ROSÉ BRUT
PETIT ALBET BRUT
SECRET MOMENT FRIZZANTE DE VERDEJO, BAJO EN ALCOHOL
COLET VITICULTORS, S.L.
PINORD
LLOPART
ALBET I NOYA
BODEGAS COPABOCA
Visitors will be able to sample 105 high-end olive oils for the domestic and export markets
The most exquisite Extra Virgin Oils will dress
Alimentaria’s Oliva Gourmet Olive Oil Bar
The select group of extra virgin olive oils in the gourmet segment for export to international markets
and for connecting with haute cuisine and sybarites continues to grow. In its classic Olive Oil Bar,
Alimentaria is featuring over a hundred of the country’s most exquisite EVOOs, 25% more than at the
last edition. This tasting space, located in the Olivaria show, concentrates maximum flavour, quality
and variety, showing at the same time continuous innovation and the latest trends in Premium oils.
National and international buyers, representatives from specialist distribution outlets, retail,
gastronomy and the Horeca channel, among other professionals, individually and slowly without any
commercial pressure, will be able to discover and taste 105 examples of high-end EVOO with or
without Designation of Origin from all over Spain, from the large olive oil producing areas (Andalusia,
Catalonia, Extremadura and Castilla La Mancha) as well as other regions such as Galicia o Navarra.
By means of self-guided tasting using descriptive cards, the Oil Bar (Olivaria show) will highlight the
fast evolution and the degree of maturity that the gourmet EVOO segment is achieving in Spain.
“Visitors will be able to verify how producers of Premium EVOOs are expanding their ranges with new
brands, varieties, formats and packaging”, says Marta Angulo, Director of Food Consulting, that is
coordinating the space.
Companies such as Masia El Altet, Oleoestepa, Agrolés, La Boella and Casas de Hualdo will
showcase three or more different oils in Olivaria’s tasting area, combining different cultivation
techniques and varieties and coupages. There will also be designer oils, numbered productions with
luxury presentations and organic oils, such as “Oro del Desierto” and “Melgarejo Original”, among
many others. Visitors will also be able to sample new examples of traditional Spanish varieties –the
arbequina and the picual– or varieties made from one type of olive, such as the “Castillo de Canena
Royal Temprano” royal and the “Mueloliva” picuda.
Visitors will be able to discover oils made from one variety or combined in surprising coupages, even
varieties imported from other Mediterranean countries and the big Premium classic Extra Virgin Olive
Oils, as well as new brands promoted by small producers and mills.
The Oliva Gourmet Oil Bar will be one of the settings to discover the eight winners of the Jaén
selection 2014, a contest-tasting promoted by this Andalusian province to promote the best oils of
each harvest.
More information at www.alimentaria-bcn.com/barra-de-aceites
Fira de Barcelona
Intervin is allotting more space to spirits and will host exhibitions by the best bartenders
“Cocktail & Spirits” will be making its debut in
Alimentaria 2014 with the latest in cocktail making
This year, Alimentaria’s Intervin show will include “Cocktail & Spirits”, a new space where visitors can
discover the latest in spirits and the trends that are marking the revival of cocktail making and
mixology. It will feature demonstrations by prestigious bartenders, guided tasting sessions and
workshops on classic cocktails, the most ground-breaking creations and the new gin and tonic
vogue, among other proposals.
This year, Alimentaria’s Intervin show will include “Cocktail & Spirits”, a new space where visitors can
discover the latest in spirits and the trends that are marking the revival of cocktail making and
mixology. It will feature demonstrations by prestigious bartenders, guided tasting sessions and
workshops on classic cocktails, the most ground-breaking creations and the new gin and tonic
vogue, among other proposals.
Cocktail & Spirits area, which will include a stands area, exhibitions and workshops, Alimentaria
wants to give more visibility to drinks made from spirits and provide the opportunity for brands to
meet with national and international bartenders, specialised buyers and other hospitality
professionals from Spain and abroad.
Alimentaria 2014 is increasing the presence of spirits, an industry that has a turnover of 7,400
million Euros in Spain, according to the latest data from the Federación Española de Bebidas
Espirituosas (FEBE). The sector is coming to the show with a variety of “Premium”, brands, sales of
which are growing and gaining ground in the hospitality industry, taking advantage of the new boom
in cocktail making.
The best bartenders
A dozen bartenders will take part in the demonstartions, among them:




Christian Delpech, 19-time Flair World Champion (acrobatic cocktail making)
Pedro García Rascon, 2013 flairtending champion of Spain.
Joseph Trotta, multi-award winner all over Europe and pioneer in cocktail decoration
Gegam Kazarian, from Alicante and renowned worldwide bartender.
Privileged showcase for brands
Dozens of brands of spirits and mixers, such as Mombasa, The Botanical’s, Ocean Gin, Teichenné,
Level Gin, Finest Call, Van Gogh, Bayswater, Medellin, Tann’s, El Dorado, Apsinthion, Bulldog, Nikka
have already confirmed their presence in Alimentaria 2014.
Collaborating in the show will be Grupo Deleitas, specialist in drinks for cocktail bars and coffee
shops, and Coctelería Creativa, a company that specialises in mixology events, that will attract
bartenders, experts, influencers, journalists and bloggers.
More information at www.alimentaria-bcn.com/cocktails-spirits
Fira de Barcelona
Alimentaria’s unique tasting and exhibition space is celebrating its 10th edition
“Spain, the land of 100 cheeses” features cheese
gems of the last 20 years
From the best cheese in the world, winner of the World Cheese Award 2012, to the winners of the
Ministry of Agriculture, Food and Environment’s “Food from Spain Award to the Best Cheese 2013”,
and the “classics” with Designation of Origin. Over hundred Spanish cheeses from the last 20 years
will be featured in the tasting and exhibition space “Spain, land of 100 cheeses”, located in the
Interlact show, which is celebrating its 10th edition this year.
With the title “Compendium”, the exhibition “Spain, Land of 100 cheeses” this unique buffet will
cover the recent evolution of Spanish cheese production in a selection that “promises to be
exquisite”, according to the coordinator of the event and cheese expert Enric Canut. “It is a fun,
sensorial proposal to discover and savour the very wide and eclectic range of Spanish cheese
specialities of the last few years: from the most traditional to the most modern and innovative”, he
explained.
The list of selected gems includes an artisan Manchego Gran Reserva that competed with over
2,700 cheeses to achieve the title of 2012 best cheese in the world and winners of the Ministry of
Agriculture, Food and Environment’s “Food from Spain Award to the Best Cheese 2013” in its three
categories: Spanish, Native Cheeses, Organic Production and Other Cheeses.
To enable visitors to enjoy a self-guided tasting experience, each speciality will be accompanied by a
descriptive card that will give its variety and type, brand, producer, type of milk used, flavour and
maturity, among other details.
The buffet, located in the Interlact show, will also include combining them with honeys, quinces,
crudités, fruit, wines, cavas, beers, soft drinks and water, among other products.
8 kilos of cheese per person and year
In 2012, cheese consumption in Spain reached 7.94 kg. per person, according to data from the
Ministry of Agriculture, Food and Environment. Spanish households allot 3.84% of their food budget
to this product, which equates to an average of 56.34 Euros per person and year.
According to experts, the latest trends in the cheese sector are innovation in the development of
nutritional improvements, the creation of smaller formats in order to offer better prices and the
launch of gourmet products to attract new consumers.
More information at www.alimentaria-bcn.com/espana-pais-100-quesos
Fira de Barcelona
Revealing the quality of Spanish wines to buyers from around the world
Intervin opens up new markets for wine and makes
the most of the cocktail boom
Intervin, Wine and Spirits Show, will again be one of Alimentaria’s nerve
centres, given its power to attract international visitors. Importers,
distributors, wholesalers and wine export negotiators from different
countries, among other buyers, will attend the fair to discover new
products. The sector is also looking to revive the domestic market, by
making contact with trade visitors from distribution and retail to reach
new consumers. This edition features a brand new area: “Cocktails &
Spirits”.
Leading Spanish wine-producing groups are participating, such as
Freixenet, Codorniu, Bodegas Torres, Félix Solis, Marqués de Riscal,
Familia Martínez de Bujanda, Araex, Juve Camps, Pinord, Pago de
Capellanes, Hispano Suiza and Faustino Rivero. Wine exhibits from over
600 firms will be featured at stands of Autonomous Communities and
Regulatory Councils, which will provide space for various bodegas.
Catalonia, La Rioja, Castilla y León, the Basque Country, Castilla la
Mancha and Galicia are some of the regions that will bring the most
wine to this edition of Alimentaria. On an international level, there will
be a sizeable number of Italian firms.
More exhibits of spirits
There will be an increase in exhibits of brandy, whisky, rum, gin, vodka
and liqueur brands, among other spirits, in order to maintain last year’s
good export figures (+15%) and, above all, to gain ground in the Horeca
channel (hotel + restaurant + catering), making the most of the cocktail
revival.
Mexico is coming back to Intervin to promote its tequilas, mescals and
other agave spirits, in addition to its wines. The importance that the
Aztec country places on Alimentaria is not trivial since Spain is the third
biggest importer of tequila in the world, behind the United States and
Germany, according to the Federación Española de Bebidas Espirituosas
(FEBE). Companies in this sector from the Dominican Republic, Ukraine,
Russia, Portugal, Cuba, Italy, United Kingdom and Netherlands are also
participating.
In order to give more visibility to and promote the culture of spirits,
Alimentaria has created “Cocktails & Spirits”, an area with
demonstrations by bartenders, cocktail tasting, flair exhibitions and
workshops. The stars include Christian Delpech, 19-time flair champion;
Fira de Barcelona
Increasing sales and
prices of packaged
D.O. wines are key
factors in the
sector’s
internationalisation
strategy
The brand new
“Cocktails & Spirits”
space created to
promote the culture
of spirits and make
contact with the
Horeca channel
The Vinorum tasting
space will present
the 50 most groundbreaking wines
aimed at attracting
modern young
consumers
Pedro García Rascon: 2013 flairtending champion of Spain; Joseph Trotta, multi-award winner all
over Europe and groundbreaker in cocktail decoration and Gegam Kazarian, living in Alicante and
renowned cocktail maker worldwide.
From the most classic combinations to the latest creations of molecular cocktail-making, as well as
alcohol-free proposals and the Gin & Tonic fashion. The boom in the consumption of the latter has
favoured the arrival on the market of a multitude of brands of spirit and mixers, a fact that visitors
will be able to see in Intervin with the presence of Mombasa, The Botanical’s, Ocean Gin, Teichenné,
Level Gin, Finest Call, Van Gogh, Bayswater, Medellin, Tann’s, El Dorado, Apsinthion, Bulldog and
Nikka.
Exports that rise in value
In 2013, Spanish wine exports grew in value by 6.5% to over 2,600 million Euros. Packaged D.O.
and sparkling wines are the driving force of foreign sales today. On the other hand, volume of exports
has dropped by 10.9%, with a big drop in sales of bulk wine. The average sales price has risen by
19.5%, according to data from the Observatorio Español del Mercado del Vino (OeMv).
The good performance of Spanish exports has been most notable in the Netherlands, Mexico, and
Belgium. Nonetheless, Spanish wine is gaining the most ground in Asia, with Japan, China and South
Korea as spearheads, while, in Latin America, Brazil is another target country given the growth in
consumption. Alimentaria has identified buyers in these markets in order to invite them to visit the
fair, thereby opening up new international business opportunities for bodegas that will be exhibiting.
Thirst for groundbreaking wines
At this edition, Vinorum, Intervin’s traditional wine tasting area for wine is showcasing a selection of
the 50 most groundbreaking Spanish wines. They are 50 innovative, fresh, alternative and affordable
(retail price under 10 Euros), designed to attract new consumers and arouse the interest of young
people in this beverage.
A tasting committee composed of wine experts, distributors, owners of on-line businesses and
bloggers have selected Vinorum’s 50 Groundbreakers, including wines from different wine growing
areas in the country. The most represented Designations of Origin are Rueda Penedés and Vinos de
la Tierra Castilla León. The list includes organic and biodynamic wines, in innovative, casual
packaging, low in alcohol, which recover indigenous varieties or defend causes and universal values.
The trendsetting Vinorum selection is presented in Alimentaria to buyers and consumer motivators,
mainly in distribution, specialist retail and the Horeca channel. It is located in the new culinary
activities area “The Alimentaria Experience” (Hall 6).
The meat industry, which is the biggest exporter in the agri-food sector, supports Alimentaria
Intercarn grows in number of companies and space
thanks to the good evolution of exports
The number of exhibitors with their own stand at Intercarn has grown (+20%) as has the amount of
space: 400 firms and 12,000 m2. The show dedicated to meat and meat products is again one of
the main drivers of Alimentaria, which shows its dedication to export.
Intercarn is again bringing together the majority of the sector’s leading firms, such as Campofrío,
Casademont, ElPozo, Coren, Grup Baucells, Noel, La Selva and Grupo Vall Companys. The ham sector
will also be well represented, with names such as Marcial Castro, Aurelio Castro, Aljomar and
Industrias Cárnicas Villar.
New firms that did not participate in Intercarn 2012 will be present, such as Cárnicas Tello, Revisan,
Grupo Norteños, Monells, Cárnicas Villar and Grup Alimentari Guissona. The sector’s main
associations will also be at the show and Autonomous Communities, such as Galicia, La Rioja,
Asturias, Castilla y León, Extremadura, Navarra and Catalonia, will occupy an important space with
their meat products.
There will also be a sizeable international presence at Intercarn. Rumania will have its own pavilion
with a large number of represented companies, and firms from Germany, Italy, Brazil, Portugal, the
United Kingdom, Netherlands, Lithuania, Greece, Denmark and the United States, among others, will
be present.
The success of the event comes from the commitment of Alimentaria’s organisers to increase the
presence of international operators at the show. At the same time, it reflects the sector’s power and
its commitment to internationalisation, since it is the Spanish agri-food industry’s biggest exporter.
At Intercarn, national and international buyers will find a full range of exhibits and the latest trends
in the meat sector.
The meat industry, the leading agri-food sector
The meat industry is the country’s fourth industrial sector, behind the automobile industry, the
petroleum and fuel industry and production and distribution of electric energy.
It is formed by a little over 3,000 small and medium-sized enterprises, spread over the whole of the
country (75% have fewer than 20 employees, according to the INE). The meat industry is ranked first
in the Spanish food and beverage industry and accounts for over 23% of total employment (it
provides work for over 83,000 people). Meat is also the agri-food sector that exports the most since
it sells around 30% of its production abroad. Pork is the highest ranking product in the Spanish food
and beverage industry.
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A bigger presence of producers that are making gourmet oils in order to export
Olivaria features the best Spanish oils in order to
seduce buyers from all over the world
Olivaria, Alimentaria’s olive and vegetable oil show has arrived with the
best Extra Virgin Olive Oils (EVOO), excellent varieties and coupages, the
most elegant flavours, recent organic brands, designer oils... The event
shows the variety and quality of Spanish EVOOs to the world’s leading oil
distribution agents and buyers from new demand markets. Around a
hundred oil manufacturers and distributors, as well as cooperatives,
mills and other small producers who are making gourmet oils in order to
export.
Olivaria is one of the Alimentaria shows with the most international
visitors, together with Intervin and Intercarn. In fact, Spain is the top
olive oil producing and exporting power in the world and this strength
can be seen in the Barcelona fair, which has the sector’s total support.
This year, Olivaria has increased contacts with new demand markets,
mainly Asian and Latin American, where consumption of virgin olive oil,
associated with the benefits of the Mediterranean diet and greater
knowledge of Spanish gastronomy and cuisine, is growing.
Sales in China, Japan, Brazil and Russia are growing
With the spectacular increase in production in this year’s campaign,
Spanish olive oil exports during the first quarter (October-December
2013) were 33% higher than for the same period last year.
The Olive Oil
Business Meetings
will be held between
oil operators and
distributors form
over 20 countries
According to data from the Interprofesional del Aceite de Oliva Español,
since last year, demand for packaged olive oil has grown sales in China,
Japan, Brazil and Russia, where consumers are prepared to pay more
for a top quality product.
The olive oil culture
is growing abroad,
related to the
Mediterranean diet
and health benefits
to the heart
Export Meetings
In order to make contact with this new demand from emerging markets,
which increasingly value and identify the quality of olive oil with the
“made in Spain” brand, Alimentaria has been promoting the show in
around twenty companies, such as China, Japan, Singapore, Malaysia,
Thailand, the United States, Brazil, Canada, Mexico and Russia. The aim
is to attract leading oil distributors in these countries in order to arrange
business meetings between them and exhibitors at Olivaria, which will
take place within the setting of the Olive Oil Business Meetings.
Visitors to the Oil Bar
will be able to taste
over 100 gourmet
quality samples
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Leading companies, cooperatives, territorial participations and designations of origins from the
whole country will be participating in Olivaria. There will also be a large number of oil producers in
Multiproducto, Organic Food and in the Pabellón Autonómico (Pavilion of Autonomous
Communities). The list of companies and organisations that are exhibiting in Alimentaria 2014
includes Aceites del Sur-Coosur, Masia, El Altet, Agrolés, Ybarra, Dcoop (Hojiblanca), Catalunya o
C.R.D.O Priego de Córdoba, Catalunya-Prodeca and the Diputación de Jaén. The latter will be
representing small producers.
For the President of Olivaria’s Organising Committee and the Managing Director of Aceites del SurCoosur, Gonzalo Guillén Benjumea, “Alimentaria is a very good platform for promoting olive oil
because of its power of attraction in Latin America and Asia. It is an effective show for opening doors
abroad for many SMEs and cooperatives in the sector with excellent quality oils, which are
ambassadors of our gastronomy”, says Guillén.
100 gourmet oils for tasting
As a barometer of the sector’s quality and innovation, Olivaria will feature the sixth edition of one of
Alimentaria’s star activities, the Oliva Gourmet Olive Oil Bar. There visitors will be able to sample
over 100 Extra virgin olive oils from all over Spain. The selection will include the extra virgin olive oils
that won the prizes in the Jaén Selección 2014.
This area of culture, innovation and reflection on extra virgin olive oil will allow visitors to appreciate
and compare the different aromas, flavours and nuances of the best gourmet oils In this activity,
coordinated by Food Consulting, visitors can discover trends, new varieties, ground-breaking
packaging and labels, other formats, numbered productions, designer oils and organic production,
among other innovations that show the dynamism of the sector in adapting to the tastes of a global
consumer.
The Olive Oil Bar will be cocooned in a micro exhibition space with the participation of small oil mills
that are producing very high quality oils.
The event dedicated to the restaurant industry is expanding to include an innovative gastronomy show
Restaurama brings together the leading restaurant
companies and the best chefs
The Alimentaria show dedicated to the restaurant industry is bringing together around 300
companies and the country’s best chefs. Making its debut, The Alimentaria Experience, an inv
culinary area, will feature 50 chefs that have 50 Michelin stars between them.
The sector’s leading big brands have are participating in Restaurama, such as Nestlé, Unilever,
SERHS, Comercial CBG, Maheso, Mammafiore, Manitowoc, Makro, Frit Ravich, Guerrero Claude,
Rational and Unigel among others. There is a an increase in demand in the coffee sector, with
brands such as Illy, Novell, Saula, Bonka, Coffeetech, Árabo and Lavazza. Restaurama 2014 will
again enjoy the collaboration of sector associations such as the Federación Española de Hostelería y
Restauración (FEHR) and the Business Association, AECOC.
The Show is exhibiting the latest innovations and trends in a sector (restaurants, bars, coffee shops,
bakeries, pizzerias, foodservice, franchises, dairy bars, etc.) that is trying to reduce the effect of the
decline in eating out. This show is also expanding into new segments, such as patisserie and bread,
ice cream and Italian specialities, the latter encompassed in the micro-event “Pizza&pasta concept”.
At the same time, professionals from the HORECA channel (hotel+restaurant+catering) will find new
business opportunities and management solutions.
With regard to the international presence, Restaurama is the show with the largest number of
foreign firms. Companies from Japan, China, France, Belgium, Germany, Italy, South Korea,
Netherlands, Poland, United Kingdom and Portugal, among other countries, are exhibiting in an
international benchmark for the sector.
The Alimentaria Experience
The main new feature of Restaurama 2014 will be The Alimentaria Experience, a major interactive
gastronomy show, where restaurant professionals will be able to converse, learn and taste together
with today’s best chefs. 50 chefs with 50 Michelin stars between them, such as Joan Roca, Carme
Ruscalleda, Paco Pérez, Pedro Subijana, Quique Dacosta and Juan Mari Arzak are participating. The
Moreover, Alimentaria Experience will enable visitors to enjoy unique experiences: taste the 50 most
ground-breaking wines around in Vinorum and observe the fight between competitors in Chef of the
Year 2013.
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Preparation ease and speed, natural ingredients and the best flavour prevail
Congelexpo connects with the Horeca channel with a
wider range of precooked frozen meals
Congelexpo, the frozen products show at Alimentaria 2014, will be the showcase for the sector’s
latest trends and most innovative products, including prepared dishes that combine processing,
innovation and fast preparation, aspects that are increasingly present and valued in kitchens. The
challenges for this sector are increasing consumption, improving image and innovating.
The show sharing a pavilion with Restaurama and Expobebidas in order to increase commercial
synergies with the Horeca channel (hotel + restaurant + catering )and extend the presence of their
products in the hotel, food service and catering field, with formats and presentations designed
specifically to respond to the needs of restaurants, bars, coffee shops, social and group catering and
hotels.
According to the report by the consultancy firm DBK, practically 35% of sales in the frozen and
precooked food sector go to the Horeca channel. More and more chefs and establishments are
looking for solutions that allow them to plan their work and reduce preparation time and costs of
their products, without sacrificing quality and flavour.
The list of firms exhibiting in Congelexpo includes Aqualife, Congelats Olot, Frigorifics Ferrer,
Krustagroup, Man Fong Pacific Trading, Nice Fruit, Royne, and Tutti Pasta, among others. There will
also be exhibitors from Bulgaria, Belgium, France, Italy, Netherlands and Portugal such as Corte
Diletto, Creapan, Gourmand, Joaquim da Silva Pereira & Filho, Pasticceria Quadrifoglio and Scelta
Mushrooms, among others.
Growing demand for frozen products
The demand for frozen products in Spain grew 1.1% in 2012, according to a report from Kantar
Worldpanel, putting the average consumption per household at 52 kilos a year.
Practically all homes buy frozen products but only 69% consume them weekly. Moreover, average
consumption of frozen fish, vegetables, meat and prepared meals is lower than for
fresh/refrigerated varieties, which demonstrates that the biggest opportunity for growth for the
industry is to promote more frequency in the use of these products.
Innovation
One of the main ways of developing the sector, according to the report, is to invest in innovation. The
new products that will be seen at Alimentaria 2014 in the frozen food section combine preparation
speed and ease, better flavour and use of natural ingredients appropriate for all consumers. From ice
cream shaped like a banana that can be peeled to seafood paellas ready in 9 minutes, adding the
broth, the fried base and seafood to the precooked rice. There will also be frozen fruit and vegetables
that can be preserved for 3 years and fast cook pizza on a stick.
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More and more consumers are demanding functional beverages that provide health and wellness
Expobebidas hosts an innovative sector that
reinvents formats and flavours to quench our thirst
Expobebidas, the water, soft drinks and beers show at Alimentaria, will showcase the latest trends in
an industry that never ceases to reinvent itself; new flavours, natural and functional ingredients,
packaging and innovative formats to quench the thirst of the most demanding consumers. Leading
the way are beverages geared towards wellness and health, and isotonic, energy and low calorie
drinks.
The list of new products this year includes organic coconut drinks, fruit drinks that have 3 layers of
different colours and flavours, juices containing natural caffeine, relaxing camomile and lemon balm
beverages and new varieties of gastronomic artisan beer aimed at restaurants.
Sharing space with Restaurama, companies participating in Expobebidas are also looking to make
the most of synergies to connect with professionals and buyers in the Horeca (hotel-restaurantcatering) channel.
Expobebidas will again play host the sector’s leading national and international brands, such as
Damm, Cacaolat, Hijos de Rivera, Coca-Cola and Heineken. There is also a sizeable presence of
artisan beers with firms from Germany, Korea, Poland, Italy, United Kingdom, Taiwan and Cyprus.
Soft drinks, waters and beer
With an average of 150 new launches a year, the soft drinks sector is one of the most dynamic.
Practically all Spaniards consume soft drinks at home or in hotel and catering establishments. Even
though consumption was slightly down last year (-1%), some categories such as tonics, energy drinks
and beverages for sports persons showed growth.
The bottled water sector is facing 2014 with improved sales expectations after the drop of around
3% last year, according to DBK. Exhibitors at Alimentaria are showcasing new formats and types of
containers to reach more consumers.
With regard to the beer, the hotel and catering industry is still the main consumer (63% of the total).
Nonetheless, due to the crisis, consumption of beer in bars and restaurants is down (-4.5%), as
opposed to the increase in the quantity consumed in the home (3.5%). The sector has been opting
for exports, which have gone up 25% in the last year.
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Nutrexpa, Danone, Gallina Blanca, Pascual and Dcoop, among the firms present
Major brands fill Multiproducto with their latest launches
Over 200 companies are exhibiting in Multiproducto, the show dedicated to diverse food product
brands. The show, which has had to increase its space in order to meet demand, will again bring
together leading brands that will present their latest launches in Alimentaria 2014.
Nutrexpa, Danone, Gallina Blanca, Grupo Leche Pascual, Aneto, Dulcesol, Dr. Oetker, Dcoop
(formerly Hojiblanca) are some of the leading food companies that will be present in Alimentaria’s
Multiproducto show; in total, over 200 companies, such as Grupo Ybarra, Miquel Alimentació, Ferrer
Tradicional, Málaga Sabor and Casa Mas Alimentación, among others.
At this edition, brand value, quality and innovation capacity will again be the essence of
Multiproducto. Exhibiting companies will present their latest products, in segments as
heterogeneous as rice, pasta, sauces, spices, preserves and prepared dishes. It is worth
remembering that brands produce 89% of innovations in the mass consumer sector and invest over
400 M€ a year in research and development.
With regard to international participation, Portugal’s gastronomy will again be in the limelight. There
will also be a sizeable presence of companies from Turkey, Italy, France, South Korea, Germany,
Austria and the Dominican Republic, among other countries.
Gluten-Free +
Multiproducto will again house the Gluten-Free space for products appropriate for coeliacs. The area
in this edition will have a larger space and will make room for other food allergies, such as
intolerance to lactose and eggs. Brands, such as Santiveri, Procelli, Orgran, Airos, Adpan Europa,
Delicias sin Gluten, Sarchio, Santea, Feyce, Sanorice, Zamin Investment and Castillo Serrano and
countries such as Poland, Italy, Netherlands, USA and United Kingdom will be present. This area in
Multiproducto will also include a programme of activities on coeliac disease, which affects over
450,000 Spaniards, and other intolerances.
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The two shows make up an effective export platform
Expoconser and Interpesca share the stage in order
to make the most of synergies
Expoconser, the preserves and semi-preserves show, and Interpesca, Seafood, aquaculture and
farmed fish products show, will be back in Alimentaria with hundreds of new products. The two
shows are sharing a space in pavilion 2 to make the most of their synergies and facilitate business
meetings between trade visitors from their respective markets.
The heavyweights of the Spanish preserves industry and representatives from the sector’s leading
countries, such Morocco and Bulgaria, are meeting up in Expoconser. Spain is the best place to host
a show of this type thanks to the prestige of its preserves companies that enjoy well-earned
international prestige.
Expoconser is exhibiting fish and vegetable preserves with a line-up of important firms, such as
Conservas Dani, Cándido Miró, Riberebro, and Conservas Garavilla, among others. This year, there is
also a group participation of companies from Navarra and La Rioja in official pavilions organised by
their respective autonomous governments.
The international prestige of Spanish firms abroad is endorsed by figures, according to which total
exports of fish and seafood preserves and semi-preserves equated to 146.098 tons to the value of
692 million Euros. Spain is also the third largest producer of vegetable preserves.
Many exhibitors from Galicia and the Basque Country in Interpesca
Expoconser will join Interpesca, which is the sector’s best showcase. In addition to exhibits of Spain’s
most important companies, mainly from Galicia and the Basque Country, in Interpesca, visitors will
also be able to find products from other countries, such as the Netherlands and Portugal.
According to the president of the two shows and of ANFACO-CECOPESCA, Juan M. Vieites Baptista de
Sousa, “visitors will discover all types of proposals that serve to prepare excellent culinary dishes,
which the consumer demands, and which provide high nutritional value, food safety and that are
healthy”.
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The micro-space “Sweet Business” in Mundidulce highlights export
Mundidulce showcases the most innovative,
functional and healthy sweet goods and snacks
Mundidulce, Alimentaria’s Sweets, Biscuits and Confectionery Show, is presenting new, more
attractive and healthy products to a global market. The industries of sweet goods, salty snacks and
nuts are aware that their growth lies in innovation and increasing exports to emerging countries.
New shapes, flavours, smells, colours, textures; increasingly natural and functional ingredients;
progressive elimination of the use of hydrogenated fats and trans-fatty acids; smaller formats to
reduce calorie consumption; products targeting consumers with food intolerances and special needs
(gluten-free, lactose-free, low in cholesterol, sugar-free); organically produced sweet goods and
snacks; and impactful packaging are the trends that demonstrate the innovative nature of these
industries, which can be seen at the stands of around a hundred companies participating in
Mundidulce.
Some of the leading Spanish firms that operate in the impulse channel, such as Churruca, King
Regal, El Lobo, Picó, Galletas Gullón, Torrons Vicens, Virginias, Velarte, Chocolates Torras, Lacasa
and Elgorriaga, as well as a representation of D.O. Turrón de Jijona and Alicante producers, are
exhibiting in Mundidulce. On an international level, there will be exhibitors from Portugal, Mexico,
Denmark, Czech Republic, Bulgaria, France, Taiwan, Italy, Japan, Ecuador, Poland and Bosnia. In the
International and Autonomous Communities Pavilions, visitors will also be able to find companies
specialising in confectionery and pastries, such as those at the Aragon Government stand.
Alimentaria has also created the “Sweet Business” area, which has a format that can enable the
presence and visibility of both SMEs and divisions of large companies’ impulse channels. This microspace is geared specifically towards facilitating business meetings with international buyers and
leading buyers from the national impulse channel (purchasing centres, mass distribution,
independent distributors and chains of sweet shops, among others).
This area will host meetings with distributors from Europe –the main export destination for Spanish
sweet products, accounting for 73% of the total– and with potential clients from other countries,
mainly Latin America, Asia and the Arab world, which make up the remaining 27% of exports.
In 2012 (the latest available data), international sales in this sector grew 5.2%, according to the
Asociación Española del Dulce (Produlce). Almost a third of Spanish production of sweets and
chewing gum, Christmas sweet treats, biscuits, bakery products and pastries, and chocolates) is
exported. With regard to savoury snacks and nuts, 70% of exports go to Europe, according to the
Asociación de Fabricantes de Aperitivos (AFAP).
Sweets and snacks will also be featured in the Show’s Innoval Awards that, in this edition, will
include a new category to recognise the best innovation in the impulse channel.
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The Asian participation will be a highlight at Alimentaria 2014
Around the world through food and drink from 50
countries
The International Pavilion is again one of the highlights at Alimentaria. Located next to the space
dedicated to Spanish autonomous communities, the show’s most globalised zone will feature 50
countries. There will be a larger Asian presence, led by China, in line with the increase in this
country’s food sales.
Once again, the whole world will be represented at Alimentaria. In addition to China, there will be
stands of institutions from Argentina, Austria, Belgium, Bolivia, Colombia, Costa Rica, Ecuador,
Germany , Indonesia, Iran, Italy, Morocco, Mexico, Peru, Portugal, Puerto Rico, Rumania, Sri Lanka,
South Korea, Thailand and Turkey, United Kingdom and United States.
With regard to individual participation of companies, there will be around a thousand international
exhibitors spread around all the Alimentaria shows, from Brazil, Bulgaria, Cyprus, Denmark,
Dominican Republic, Egypt, France, Germany, Greece, Hungary, Luxembourg, Netherlands,
Philippines, Poland, Portugal, Russia, Saudi Arabia, Taiwan, Turkey and Ukraine, among others. .
After Spain, Italy is the country with the most firms at Alimentaria, but there is also a sizeable
presence of companies from Rumania in Intercarn, from Morocco in Expoconser and from Mexico in
Intervin.
Excellence of Spanish gastronomy
Alimentaria 2014 will again dedicate a large space to Spanish autonomous communities in the
Pabellón de las Autonomías (Autonomous Communities Pavilion) an opportunity for visitors to
discover the quality, richness and variety of the Spanish food industry and its cuisine, which attracts
over six million international tourists every year.
The majority of autonomous governments are present in this space with the most well-known
products of their regions, encompassing small and medium-sized manufacturers that are invested in
this show as a platform for expansion to foreign markets. On this occasion, the most represented
sectors will be wine, meat, oil and sweets.
Andalusia, Aragón, Basque Country, Castilla y León, Cantabria, Castilla-La Mancha, Catalonia,
Extremadura, Galicia, Navarra, La Rioja, Principality of Asturias and Valencian Community are
among the regions that are participating.
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The 10th edition of “Spain, land of 100 cheeses” is being held within the show
Tradition and innovation merge in Interlact
The milk and dairy products show again features the sector’s leading national and international
firms and reflects the rise of a sector that combines traditional and artisan methods with top
technological and nutritional advances. In addition to Spanish producers, firms from France, Ireland,
Italy, Luxembourg, Netherlands the United Kingdom are exhibiting.
For the President of Interlact, Javier Robles, “the event is again a major showcase to present to
professionals, distributors and, to a great extent, the general public the main innovations and new
products of the sector’s leading brands that will attempt to get to the supermarket and store shelves
in the following two years”.
Companies such as Cadí, Cuquerella, García Baquero, Gregorio Díaz-Miguel, La Fageda, Quesos La
Vasco Navarra and Teodoro García, among others, are again supporting Interlact. Moreover, the
Ministry of Agriculture, Food and Environment has an important presence with firms such as
Corporación Alimentaria Peñasanta (CAPSA), Danone, Feiraco, Lactalis, Lácteas Asturianas, Leche
Pascual, Leche Gaza, Mantequerías Arias and Montesinos. The Ministry will promote the event in its
new campaign Productos Lácteos Sostenibles, PLS (Sustainable Dairy Products), a stamp that
guarantees the quality and Spanish origin of milk. More information at http://www.magrama.gob.es
According to Robles “the aim of this new edition is to consolidate the event as a platform for
contributing to the internationalisation and innovation of the sector as mainstays for its future”. In
this sense, “the evolution of exports in the last three years, with increases over 30%, reveals to what
extent the sector wishes to compete abroad”, said Robles.
Compendium in “Spain, land of 100 cheeses”
Interlact is offering a tasting of the best Spanish cheeses of the last two decades in one of
Alimentaria’s most popular activities: “Spain, land of 100 cheeses”, which has reached its tenth
edition. With the title “Compendium”, this unique tasting and exhibition space will review the recent
evolution of Spanish cheese production.
At its buffet, visitors can sample a hundred cheeses from all over Spain in a proposal that includes
combining them with honeys, quinces, crudités, fruit, wines, cavas and beers, among other
accompaniments.
In Spain, 26 types of cheeses with DOP (Protected Denomination of Origen) are produced, in addition
to a very wide and eclectic range of cheeses that go from the most traditional to the most modern
and innovative. One of the gems selected this year is the 2012 winner of the World Cheese Awards,
a Grand Reserve artisan Manchego that competed with over 2,700 cheeses to obtain this title.
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Spain is one of the world’s leading producers of organic goods
Alimentaria reflects the good health of organic products
The Alimentaria show dedicated to organic products will again bring together representatives from a
growing sector. Its varied range of exhibits is complemented by the multiple proposals of exhibitors
in other shows in this major Barcelona event, mainly Olivaria, Intervin, Interlact and Intercarn.
The Spanish domestic organic food and beverage market grew five times its size between 2000 and
2012, taking it to 998 million Euros, up 3.4% on the previous year, according to the Ministry of
Agriculture, Food and Environment, MAGRAMA, which is firmly supporting the show with a group
participation of companies from various autonomous communities.
For the President of the show, Silvio Elías “although we are still far from the market quotas of other
European countries in terms of end consumption, the evolution is very positive and allows us to
forecast sustained growth for the coming years and a bigger presence in all distribution channels.
The Organic Food Show is a reliable reflection of this good evolution and a magnificent showcase for
this sector’s good health”.
Spanish organic food and beverage exports grew 14.5% in 2012 to 590 million Euros, with a positive
foreign trade balance of 389 million Euros, according to MAGRAMA. The main destinations are
Germany, France, Italy and Netherlands. Spain heads the European Union ranking in terms of surface
area dedicated to organic foodstuffs, with a large variety of crops and farms. It is also one of the
world leaders in organic food production.
Mediterranean diet and sustainability
In addition to exhibits, organic food will play an important role in the “Alimentaria Hub”,
Alimentaria’s space for reflection, trends and business opportunities. For example, the International
Congress on the Mediterranean Diet, which is being held within the setting of the Hub, will dedicate
one of its sessions on Mediterranean and sustainability.
The Hub will also host the presentation of the Écotrophélia Awards, a national competition between
university students that strive to create new eco-innovative food products. This contest is part of the
European EcoTroFood project, financed by the European Commission through the Competitiveness
and Innovation Framework Programme (CIP) 2007-2013.
More information at www.fiab.es.
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Alimentaria’s exclusive space is presenting the latest delicatessen products
Gastronomy for sybarites in Premium
Gran Reserva” bellota ham, sheep cheese "al tempranillo”, suprême smoked salmon, Iranian caviar,
vegetables “with lineage”, wines from the best Spanish bodegas and ice creams made with Swiss
cream. These are some of the products that will be featured in Premium, Alimentaria’s most
exclusive space and a meeting point for gourmet gastronomy.
The fourth edition of the major showcase features a select group of producers of premium food
specialities that are endorsed by a tradition of excellence and that are bringing their best products
and innovations to the show. On this occasion, the following segments will be represented: oils,
smoked products, salted cod, caviar, artisan preserves, ice creams, Iberian charcuterie, cheeses and
wines.
The 11 participants in Premium, located in pavilion 1 next to Multiproducto, are Ahumados
Domínguez, Anchoas Sanfilippo, Bacalao Giraldo, Bodegas Jorge Ordóñez, Caspian Pearl, Delgado
Selección, Hacienda Queiles, Joselito, La Catedral de Navarra, Mövenpick and Quesería La Antigua
de Fuentesaúco.
Home grown conquers the Premium segment
Top quality products with a strong tie to the territory in which they are produced (making them a
reliable reflection of the land) are becoming more and more important in the Premium segment of
the food and beverage market.
The list includes wines made from native varieties tightly linked to their home turf; oils from an
environment defined by the personality of the land; cheeses, the raw material of which comes from
specific breeds of free range sheep and goats and Iberian Bellota hams.
It is one of the trends that, for some time, has been booming on the international market. Spain,
with its wide variety of ecosystems and territories and its enormous biodiversity, has much to
contribute in this way, according to sector experts.
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The show increases its corporate social responsibility actions
Alimentaria donated over 20 tons of food
The food and beverages exhibited in Alimentaria 2014 will not be wasted or given away. Once the
fair has closed they will be donated to the Fundació Banc dels Aliments (Food Bank Foundation).
Since 2008, this body has been in charge of distributing surplus products from the major Barcelona
trade fair to those in need. Moreover, the food cooked during the show in bars and restaurants in the
Gran Via Exhibition Centre that is not eaten will be delivered to social kitchens through the NGO
Nutrition Without Borders.
At the last edition, the Food Bank collected over 20 tons of surplus products thanks to the
cooperation of hundreds of exhibitors and the work of more than 100 volunteers. This year,
Alimentaria will again be collaborating with the foundation, giving it a stand and a storeroom and
asking participating companies to donate their surplus edible products.
The Food Bank is a private, independent, non-profit, charitable foundation, the aim of which is to
combat hunger, avoid the destruction of edible but unmarketable food and, lastly, deliver it to those
in need. At Alimentaria, surplus food from bars and restaurants in the Gran Via Exhibition Centre will
not be wasted. Thanks to an agreement between Fira de Barcelona and the NGO Nutrition Without
Borders, the food that has not been consumed will be distributed to social kitchens in Barcelona.
All of these actions respond to Alimentaria’s commitment to combat food waste, a campaign led by
the AECOC, the Asociación Española de Fabricantes y Distribuidores del Gran Consumo.
Almost 22,000 kg of recycled glass containers
Alimentaria is also renewing its collaboration with Ecovidrio in order to reduce the volume of waste
at the show. For the eighth time, this association will provide recycling patrols with environmental
informants in charge of collecting the glass in Expobebidas, Intervin and the Pavilion of the
Autonomous Communities.
Ecovidrio is a non-profit association in charge of recycling glass container waste all over Spain. It
manages the selective collection of glass containers by installing containers to make it easy for
citizens to cooperate by recycling.
Fira de Barcelona
1
Organising Committee
Alimentaria
International Food and Drinks Exhibition
President
Josep Lluís Bonet
President of Freixenet, S.A. and president of Fira de Barcelona’s Board of directors
Vice-presidents
Ignacio Ferrero Jordi
CEO of NUTREXPA, S.A.
Bernard Meunier
Vice-president and General Manager of NESTLÉ ESPAÑA, S.A.
Jesús Pérez Díaz
General Manager AGUAS DE FUENSANTA, S.A. and President of EXPOBEBIDAS show
Javier Robles González
President of DANONE, S.A. and president of INTERLACT show
Juan M. Vieites Baptista de Sousa
President of ANFACO - CECOPESCA and of INTERPESCA / EXPOCONSER / CONGELEXPO shows
Spokespersons
José Arcas Romeu
Ex-president of NESTLÉ ESPAÑA
Pedro Astals Coma
President of Federación de Industrias de Alimentación y Bebidas (FIAB)
José Maria Bonmatí Pérez
General Manager of AECOC
Pere Camprubí Nieto
Director of Business Expansion of Fira de Barcelona
Silvio Elías Marimón
CEO of ECOVERITAS, S.A. and president of ALIMENTACIÓN ECOLÓGICA show
Fernando Fernández Soriano
General Manager BU Spain GALLINA BLANCA STAR
Horacio González Alemán
General Manager of FIAB
Fira de Barcelona
Juan José Guibelalde Iñurritegui
CEO GRUPO CAMPOFRIO and president of INTERCARN show
Gonzalo Guillén Benjumea
General Manager of ACEITE DEL SUR – COOSUR, S.A. and president of OLIVARIA show
José Carlos Lacasa Echevarría
CEO CHOCOLATES LACASA and president of MUNDIDULCE show and of the International Promotion
Commission
Antonio Llorens Tubau
President and General Manager of SERUNIÓN ELIOR and president of RESTAURAMA show
Jaime Rodríguez Bertiz
CEO of EUROMADI
Josep Tejedo Fernández
General Manager of MERCABARNA
Juan Mª Torres Riera
Vice-president BODEGAS MIGUEL TORRES and president of INTERVIN show
Director
J. Antonio Valls Vidal
General Manager of ALIMENTARIA EXHIBITIONS, S.L.U.

link to alimentaria press kit

Transcription

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