Kamloops Market Profile.indd

TUESDAY
K A M L O O P S
THIS WEEK
Tuesday, October 11, 2011 X Volume 24 No. 81
www.kamloopsthisweek.com X 30 cents at Newsstands
Fusing bicycle
network’s ‘spine’
and the Ministry of Environment, to get
By Jeremy Deutsch
parts of the project completed.
STAFF REPORTER
[email protected]
Work on the first phase of the project actually began last year, but was
If you’ve driven to or from
plagued by problems, including a long
Valleyview in the last few months,
delay that stemmed from a bin wall that
you’ve probably been slowed by the
needed to be replaced and the delays in
construction work.
doing the work on CP Rail’s right-ofOrange pylons, dirt and construcway.
tion material mark the stretch of road
The second and current phase hasn’t
where Valleyview Drive turns into
been any easier, as work crews have
Battle Street, connecting the downtown
core to Valleyview and the communities had to construct much of the path along
Battle Street in very tight quarters,
beyond.
between the roadway — and all of its
In about six months, the two
traffic — and railroad tracks.
Kamloops neighbourhoods will be
The project was originally budgeted
further linked by the Valleyview
for $4.2 million, but bids on the second
interchange, a 1.5-kilometre bicycle/
phase came in $1 million higher than
pedestrian path that will start east on
expected, pushing the entire project up
Valleyview Drive and run west to the
to $5.7 million.
Columbia/Battle Street intersection and
The project also had several complenorth via a bridge to Lorne Street, leadtion dates, which have been moved
ing to the Rivers Trail and Riverside
repeatedly.
Park.
Dixon acknowledged the various
City officials are calling the intersetbacks and difficulties
encountered
www.kamloopsthisweek.com
TUESDAY,
October 4, 2011 ™ A23
change the “spine” in the city’s bicycle
throughout the project.
and pedestrian network.
“Would I like to see it [construction
But, getting to the point at which
on the interchange] go faster? Yes I
residents can enjoy a leisurely bike ride
would,” he said.
or walk along the path has been no easy
“Can I point the finger at anybody
task.
as to why it’s not going faster? No we
There has never been a properly desSports: Marty
KAMLOOPS
can’t.Hastings
We’re just going as hard as we
ignated path connecting Valleyview to
[email protected]
can and
Ph: 374-7467
Ext: fast
235 as we can until it’s done.”
the rest of South Kamloops.
The city needs to complete the interThe trek from Valleyview involved
change by March 2012 to keep the $1.6
risky crossings of streets and Highway
million it received from the provincial
1 and dirt paths without safety barriers.
government for the project — a target
Jason Dixon, the city’s roads and
expected to be met.
drainage supervisor, explained the city
The final phase later this fall is the
previously looked at several
different
placement of the bridge that will conNick Smith
of the
options for the interchange,
including
Kamloops
Rugby
nect the path to Lorne Street across CP
Club Raiders
an elevated bridge leading
directlydives
to
Rail tracks.
Nicholson,
By Marty
Hastings
in anpossibilities
effort to catch
Lorne Street, but all other
The bridge,
which
will somewhat
STAFF REPORTER
Conservative MP for
Niek
De
Brouwer
of
proved too expensive.
[email protected]
an old trestle railroad crossthe Chilliwack Rugby
City officials feel the Valleyview interchange
Niagara Falls, would
Eventually, the cityClub
decided
on Division
the
ing, is being be pre-assembled offsite
in men’s
will be the shining spoke in Kamloops’ bicycle/
like to see more busiNOinto
SAFE
current design.
before beingT’S
lifted
position.
3 B.C. Rugby Union
pedestrian path network. The $5.7-million
ness in his riding’s
bet, butthe path is expected
Even then, the interchange
went
over
action in the
River
Once complete,
project is expected to be completed by March
casinos, said Burns.
Canadians
Saturday,
Oct. to be a shining
2012. Dave Eagles/KTW
budget. Along the way,City
theoncity
has had
spoke inmight
the city’s bicyThe inability to
1. Kamloops
cle network.soon be able to
to co-ordinate with several
privateblanked
and
wager on single sportChilliwack 66-0.
legally wagerXSee
on singovernment agencies, Meraloma
includingRugby
CP Rail
PROJECT A6
Club
ing events has driven
gle sporting events.
of Vancouver doubled
Joe Comartin, NDP customers to the U.S.,
the Raiders
28-14 in
Anti
Reflective
Lenses reduce
that causeswhere betting on indiMP forglare
Windsorwomen’s action. Due to
eye fatigue and helpsTecumseh
you see more
clearly. vidual events is legal.
in Ontario,
Thanksgiving, there will
Comartin, with
has introduced a
be no rugby games this
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ize single-event
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WITH ANTI-REFLECTIVE LENSES
the same problem as
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Nicholson.
Canadians are
331 Victoria Street
SIGHT
TESTING!
The odds of the bill
already
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on
Voted
Free with purchase. Call For Details
Kamloops’
passing increase with
individual sporting
Best Optical Store
Licensed Optician
every province that
events — they’re just
joins B.C. and Ontario
doing it illegally.
in support of the
“The reality is that
change, Burns said.
Canadians are wagerIn the late 1990s,
ing on sports predomithe provinces joined
nantly through illegal
forces and pushed the
means, either with
federal government to
bookies or online,”
legalize dice games.
said Bill Rutsey,
By 1999, games like
CEO of the Canadian
craps were legal in the
edly finding teammates
Friday, Sept, 30, when
Gaming Association
By Marty Hastings
Great White North.
STAFF REPORTER
with seeing-eye passes.
the Blazers skated to a
(CGA).
[email protected]
Burns said
The six-foot-one, 1846-2 victory.
“This bill will
Comartin’s bill — in
pound forward, son of
Firing on all cylinenable sports wagerThe Kamloops
a perfect world for the
former NHLer Philippe
ders in both games was
ing to occur in safe,
Blazers’ brass will say
Windsor-Tecumseh
Bozon, earned first star
the line of Colin Smith
regulated environthere is plenty of work
MP law — could
honours on Friday and
ments.”
still to be done, and there centreing JC Lipon and
become law as early
Swiss import Tim Bozon. was named third star on
Private-member
is, but the club turned a
as next spring.
Sunday.
Lipon leads the team
bills like Comartin’s
lot of heads last weekend
If the proposed bill
“The biggest thing
are not often passed,
with decisive home wins with six points (2G, 4A),
passes, illegal bookie
was could he adapt to
Bozon is second with
but there are several
over the Victoria Royals
operations and online
the Western Hockey
five points (1G, 4A) and
reasons why this one
and Vancouver Giants.
gambling sites (not
League’s physical play,
Smith is third with four
might have legs.
Kamloops manall illegal, just illegal
the North American
points (2G, 2A).
B.C. and Ontario
handled the Royals on
for
Canadians to use)
game
and
playing
in
a
“We’re finding each
are already on
Sunday, Oct. 2, earning
stand to lose money.
smaller rink,” Blazer
other,” said Lipon, a
board with the new
an 8-2 win at Interior
Government operahead coach Guy Charron
Regina product.
bill and Canada’s
Savings Centre, with
tions — like British
“It’s been good work- said of Bozon.
Justice Minister, Rob
17-year-old netminder
“And, I think he’s
Taran Kozun between the ing with the same playNicholson, would ben- Columbia Lottery
Corporation (BCLC)
done that very well. He’s
ers.”
pipes.
efit from the change,
— will likely look to
Bozon showed fantas- showed that he’s a highly
Cole Cheveldave, 18,
according to CGA
capitalize.
got the call in net against tic vision against Victoria skilled player.”
Kamloops Blazers’ centre Colin Smith has had success on a vice-president Paul
and Vancouver, repeatXSee CHARRON A27 line with JC Lipon and Tim Bozon. Dave Eagles/KTW
XSee MORENCY A26
the Giants at ISC on
Burns.
Award Winning Newspaper
CCNA Spot News Photo
CCNA Ad Campaign
BCYCNA Best Newspaper Promotion
BCYCNA Community Service Award
BCYCNA Spot News photo
BCYCNA Best Special Section
INSIDEXBlazers remember Rubel/A27
THIS WEEK
SPORTS
Single-event sports betting
might be legalized in Canada
RUNNING SCARED
I
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KAMLOOPS IS SITUATED
IN A SCENIC VALLEY AT
THE junction of the North
and South Thompson
Rivers. It is the major
service centre for many
of the surrounding
communities such as
Ashcroft, Cache Creek, Clinton,
Lytton and Merritt with an
estimated population of 127,195.
When it comes to its role in the
community Kamloops This Week
takes its mandate as the number
one source of community news,
advertising and involvement
very seriously. From in-depth
local coverage of events that
matter to Kamloops' residents
to unwavering support of
community groups and charities,
Kamloops This Week is always at
the forefront. When it matters
to the community it serves,
Kamloops This Week takes pride
in its well earned reputation as a
true community leader.
Community
Distribution
KAMLOOPS THIS WEEK
REALLY DELIVERS WHEN
it comes to pre-prints
and samples, offering the
only fully CCAB audited
total market delivery
system in Kamloops.
Kamloops This Week is
welcomed into nearly 30,000
Kamloops homes every Tuesday
and Thursday morning before
7:00 am. ensuring on time, on
point delivery of your advertising
message. If pre-printed materials
are part of your advertising
mix, Kamloops This Week should
definitely be at the top of your
marketing plan.
Demographics
graphics
Market Profile
■ In your home ■ In your neighbourhood ■ In your City
THE POPULATION OF
KAMLOOPS IS 85,000
AND it's predicted to grow
at a rate of 2% annually
over the next 5 years.
Average age is similar to
the BC average with 45%
aged 25-54. The average
household income in
the city of Kamloops is
$39,242 with an estimated labour
force of more than 49,000. Total
expenditure for the area is $1.84
billion.
29,890 every Tuesday
& Thursday
250.374.7467
PHONE 250-372-0100
Proud to support healthcare & BC Children’s Hospital
Readership with ComBase
■ 65% of Kamloops adults report Kamloops This Week as their preferred
community newspaper. ■ 66% of Kamloops women are reading Kamloops This
Week. ■ 68% of Kamloops This Week readers read all 4 of the last 4 issues.
■ 58% of adults with a household income of $50,000 - $74,999 are reading
Kamloops This Week. ■
Source: ComBase National Study.
1365 Dalhousie Drive • Kamloops • BC • V2C 5P6
FAX 250.374.1033
FSA
FSA
Distribution Profile by
Forward Sortation Areas:
Kamloops This Week
0
4
Km
8
Zone
AREA
HH
APT
BOX
BUS
Total
TOTAL
11,079 End/Lower
920 Sahali
136
105
12,240
1Kamloops
Kamloops Downtown/West
3,380
Aberdeen/Mt Dufferin/Pineview
Valley/Knutsford
3,300
2Kamloops
6,310 1,080
305
289
7,984
3Kamloops
North Shore/Westmount
2,170
3,723 (Tranquille
144 & 8th St.
0 to 12th St.)
28
3,895
Westsyde / Black Pines
4Kamloops
750
0
150
12
9122,860
6Aberdeen
Valleyview/Rose Hill/Juniper
Ridge
2,030
2,355
125
30
88
2,598
Rayleigh/Sun Rivers/Reservation/Heffley Crk/Paul & Pinantan Lk
1,430
7
Heffley Creek
8
Upper Sahali
2,680
Knutsford
Savona/Cherry Creek
202
9
Creek Heights/North Shore (Tranquille & 8th St. to the River)
10MonteBatchelor
132
0
329
223
6842,450
V2BV0E 2P0 11Pritchard
Brocklehurst (Desmont St. to Airport)
2,610
V2BV0E 3B0 12Westwold
Brocklehurst (12th St. to Desmond St.)
1,890
LoganLake
Lake
810
V0KV0E 3E0 13Pinantan
Oro/Rivershore/Pritchard
2,180
V2CV0K 1W0 15LoganDallas/Barnhartvale/De
Lake
689
100
160
165
1,114
Whitecroft/Sunpeaks
133
Bus&Res
V0E 17Savona
V0K 2J0
1,400
APT Apartments
Total Distribution
25,038 2,369 1,110
910
29,427
365
BUS Aberdeen/Sahali/Downtown/Valleyview/North Shore Businesses
Total
29,890
V2B
VSC
V1SV2C
V2BV2E
V2BV2H
V2C/V2E
V1S
V2H/V0E
V0E 1Z0
V2E
V0KV0E 2A0
V2BV0E 2M0
16
Heffley Creek
!
.
!
.
!
(5
!
.
Savona
!
(1
!
(1
V2H
V2B
!
.
Pinantan Lake
!
. Pritchard
V2E
V1S
V0K
V2C
!
. Monte Creek
!
.
Knutsford
97
!
(
V0E
!
(5
!
. Logan Lake
!
.
5A
!
(
¯
Westwold
!
(
97C
Partnership
KEY FLYER CLIENTS: Kamloops This Week ‘s flyer clients
include most of Canada’s major retailers including
Sears, Walmart, Superstore, Extra Foods, Zellers, Visions, London
Drugs, Safeway, Save On Foods, Coopers Foods, Future Shop,
Rona, Home Depot and Michaels, to name a few.
KEY ADVERTISERS: Kamloops This week can be found on the
membership roles of virtually every local
business organization such as
Thompson Rivers University, Royal Inland Hospital Foundation,
Kamloops Builders Association, Kamloops Chamber of
Commerce and each of the two local BIAs
COMMUNITY PARTNERS:
It plays the proud role of sponsor member
in such worthy community groups as the
RIH Foundation, United Way, Heart and Stroke Fund,
Kidney Foundation, Kiwanis, JDRF and many more.
Contacts:
This 7 column tabloid free distribution newspaper
publishes 29,890 CCAB audited copies every Tuesday
and Thursday and is delivered direct to the doorstep
from Heffley Creek south to Westwold.
PUBLISHER: Kelly Hall SALES MANAGER: Jack Bell
EDITOR: Chris Foulds
SALES: 250.374.7467 FAX: 250.374.1033
WEBSITES: www.kamloopsthisweek.com
EMAIL: [email protected]