Holografika Kft. www.holografika.com
Transcription
Holografika Kft. www.holografika.com
Holografika Kft. www.holografika.com Dobrányi Zsuzsa értékesítési igazgató [email protected] Innovációval sikeresen a nemzetközi piacon ITD Hungary, INNOSTART közös rendezvény 2009. Június 17. 1 The Company • Hungarian venture, active in the holographic, optoelectronic and 3D display technologies • Manufacturing next generation holographic displays and developing other 3D related technologies (3D acquisition, 3D software, compression, 3D applications) with proprietary IP Experienced team for optical design, hardware and software development, international sales • • 5% owned by Videoton, the largest electronic manufacturer in Hungary • Red Herring Top 100 Europe in 2005, WEF Technology Pioneer company of 2006, shortlisted for World Technology Award 2006, nominee for the EU ICT Prize in 2007, Best Exhibit Award 2008, ICT Lyon 2 The Company • Involvement in national and European R&D projects: – EU IST FP6-FP7 (COHERENT, HOLOVISION, HOLONICS) – 3DPHONE, ARIVA, OSIRIS and more under preparation for Call 4. • Member of pre-standardization bodies – 3D@Home, SMPTE • Projects with major manufacturers, industry contacts – BAE Systems, PSA Peugeot-Citroen, Renault, C&S, Thomson, Barco, StockerYale, Inria, Total Immersion, Shell, ENI, ISS, CRS4, Telefonica, Streamezzo, HHI, Uni-Bonn other scientific institutions, • Sales – monitor sales started from 2005 to Europe and Japan – International distribution channels development (Japan, Brasil, etc.), US marketing and sales development in progress • International expansion needed – US, Far East, Gulf region 3 Trends, Vision • Next generation displays will be 3D – black&white 3x colour 4x HD – 2D 3D 100x jump in the capability – towards Gigapixel displays • A paradigm shift in visualisation – novel man-machine interfaces in IT systems • „The future of the web is 3D” - W. Gates • Virtual worlds, the rise of the 3D Internet – Justin Rattner, Intel.... – reshape work processes, stimulate new markets (Telepresence, 3DTV) • The market is waiting for a real solution – 3D data is there, but lost at the displaying • We developed the technology that works... 4 The Technology • Novel hologram geometry approach – High-end 3D technology – Light field reconstruction – Natural (window-like) view • • • • look behind the objects continuous view, no picture jump no positioning, collaborative use no optical contradiction or discomfort – Technology & equipment behind – Know-how behind – Patents behind 5 Products The HoloVizio monitors – HoloVizio 128 WD • 32", 10 Mpixel, 16:9 aspect – HoloVizio 96 ND – – – – – • • 26", 7,4 Mpixel, 4:3 aspect optical modules containing fast LCD panels, dedicated plastic aspheric optics, 50 degrees FOV angular resolution 0.8 degrees the 2D equivalent image resolution 512x320 up to 4 DVI inputs From 2005 on the market under the 6 Products • The large-scale HoloVizio systems – HoloVizio 640 RC – HoloVizio 720 RC – – – – – – • 72”, 50 Mpixel, 16:9 aspect 50-70 degrees FOV angular resolution 0.9 degrees 2D equivalent image resolution 1344x768 LED illumination input: Dual Gigabit Ethernet Control system+PC based render cluster 7 Products • The digital signage HoloVizio system – HoloVizio 240P 11,5 Mpixel, 45” standing format – 40 degrees FOV – 2D equivalent image resolution 600 x 800 – LED colors – Gigabit Ethernet input – Control system + 3 PC – Easily adaptable for various installations 8 The HoloVizio SW System • Software overview – OpenGL based applications – utilities for various 3D source formats – real-time calibration implemented on the GPUs • Interactivity • 3D video input formats 9 Differentiation • 3D should provide the same use comfort as 2D, no way back • – convenient for long-term everyday use (no eye fatigue) – wide FOV – natural view for unlimited number of freely moving viewers (3D light field) – viewer independent, continuous motion parallax – high fps and res, real time interactivity – – – – no glasses no optical discomfort no positioning - tracking? multiple viewers – multiview? (discreet number of views)... – good field of depth – support customer applications • Is this the future? HoloVizio approach • The HoloVizio answer: 10 Markets • • • Primary focus on professional markets Coming mass market - 3D gaming, 3DTV Market size – global display market above 8% growth annually in the next 5 years (Stanford Resources) – 3D segment 2-3 times annual growth (Samsung) – in units, 8 million 3D displays will be sold by 2010 (Insight Media) – 3D display market is forecasted to grow to $15.8 billion till 2015 (from $140M in 2008, 0,1% share), 9,2% of the total display market in value (Displaybank) 11 Professional applications • Holografika`s primary professional market focuses – Oil&gas – exploration, geological data visualization no-glasses, true 3D tool – Medical – surgical planning authentic visualization – Museums, Edutainment, Entertainment (Theme parks) real 3D, interactions – Military, Simulation, Air traffic control enhanced information content – Security – 3D luggage scanning look behind capability – Event rental visually striking appearance – Scientific visualization, VR precise displaying of large 3D datasets – CAD – automotive, molecular collaborative use – 3D Telepresence realistic feeling of presence, direction selective communication in multiplayer scenarios, eye contact 12 Professional HoloVizio applications • Concrete application cases, customers – automotive CAD - the 50Mpixel system tested by a major European car manufacturer in selected use scenarios – oil&gas exploration visualization, integration with Shell software components (EAGE London) – medical – diagnostics, surgical / prosthesis planning (ISS, Italy) – CAD/CAM, scientific visualisation (TUI, Delft, CRS4) – air-traffic control, terrain visualization (Hungarian MoD, BAE Systems) – entertainment, virtual museums 13 R&D - EU projects • Current & future work – wider scope, to support multi-user real-time collaborative 3D interaction between geographically distributed teams, with gesture recognition system for intuitive interactions „no more VR monsters” • OSIRIS project - advanced projection technologies – next gen 3D RPTV based on very latest microdisplay and LED technology – 3D camera and live content – Glasses-free 3D Cinema • 3DPhone project – 3D mobile phone platform • ARI(VA)2 – automotive simulation and 3D design • Further succesful FP7 proposals on the radar for this year 14 Towards Gigapixel displays • 3D IPTV – end-to-end 3D video systems • 3D formats – 3D Light field – 3D compression technologies • Large-scale 3D visualization – HoloVizio can be dominant in the segment, displays beyond 80”-100” – 3D, revival for projection technologies • high pixel count systems, pixel/$ rate, parallel distributed approach 15 Product development pipeline • Road-map 2009– next gen desktop displays 100+Mpixels based on very latest microdisplay and LED technology – mid-category desktop and large-scale diplays, enhanced interaction – 3D camera system – Software solutions (high-end visualization) 200 2008 Q1 2009 Q2 Q3 720RC 480RC Q4 Q1 Q2 Q3 & customized systems Q4 480RCX HI- desktop Mid-desktop 640 RC 128WD 128WLD 16 Partnering • Investment opportunity – to expand operation at international level a second round is planned from 2009 • put an international sales and tech support team in place, offices in US, Asia and the Gulf region • commercialisation of the technology • to finance manufacturing and product development program • Strategic partnerships – – – – • medical market automotive ad&promo market sales partners R&D cooperation – widen optical industry contacts – academic sector, universities, research instituitons – 3DTV, 3DIPTV 17 Thank you Questions? www.holografika.com 18