Holografika Kft. www.holografika.com

Holografika Kft.
www.holografika.com
Dobrányi Zsuzsa értékesítési igazgató
[email protected]
Innovációval sikeresen a nemzetközi piacon
ITD Hungary, INNOSTART közös rendezvény
2009. Június 17.
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The Company
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Hungarian venture, active in the holographic, optoelectronic and 3D display technologies
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Manufacturing next generation holographic displays and
developing other 3D related technologies (3D acquisition,
3D software, compression, 3D applications) with proprietary IP
Experienced team for optical design, hardware and
software development, international sales
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5% owned by Videoton, the largest electronic
manufacturer in Hungary
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Red Herring Top 100 Europe in 2005, WEF Technology
Pioneer company of 2006, shortlisted for World
Technology Award 2006, nominee for the EU ICT Prize
in 2007, Best Exhibit Award 2008, ICT Lyon
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The Company
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Involvement in national and European R&D projects:
– EU IST FP6-FP7 (COHERENT, HOLOVISION, HOLONICS)
– 3DPHONE, ARIVA, OSIRIS and more under preparation for Call 4.
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Member of pre-standardization bodies
– 3D@Home, SMPTE
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Projects with major manufacturers, industry contacts
– BAE Systems, PSA Peugeot-Citroen, Renault, C&S, Thomson,
Barco, StockerYale, Inria, Total Immersion, Shell, ENI, ISS, CRS4,
Telefonica, Streamezzo, HHI, Uni-Bonn other scientific institutions,
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Sales
– monitor sales started from 2005 to Europe and Japan
– International distribution channels development (Japan, Brasil, etc.),
US marketing and sales development in progress
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International expansion needed
– US, Far East, Gulf region
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Trends, Vision
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Next generation displays will be 3D
– black&white 3x colour 4x HD
– 2D
3D 100x jump in the capability
– towards Gigapixel displays
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A paradigm shift in visualisation
– novel man-machine interfaces in IT systems
• „The future of the web is 3D” - W. Gates
• Virtual worlds, the rise of the 3D Internet – Justin Rattner,
Intel....
– reshape work processes, stimulate new markets
(Telepresence, 3DTV)
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The market is waiting for a real solution
– 3D data is there, but lost at the displaying
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We developed the technology that works...
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The Technology
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Novel hologram geometry approach
– High-end 3D technology
– Light field reconstruction
– Natural (window-like) view
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look behind the objects
continuous view, no picture jump
no positioning, collaborative use
no optical contradiction or discomfort
– Technology & equipment behind
– Know-how behind
– Patents behind
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Products
The HoloVizio monitors
– HoloVizio 128 WD
• 32", 10 Mpixel, 16:9 aspect
– HoloVizio 96 ND
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• 26", 7,4 Mpixel, 4:3 aspect
optical modules containing fast LCD panels,
dedicated plastic aspheric optics,
50 degrees FOV
angular resolution 0.8 degrees
the 2D equivalent image resolution 512x320
up to 4 DVI inputs
From 2005 on the market under the
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Products
• The large-scale HoloVizio
systems
– HoloVizio 640 RC
– HoloVizio 720 RC
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• 72”, 50 Mpixel, 16:9 aspect
50-70 degrees FOV
angular resolution 0.9 degrees
2D equivalent image resolution
1344x768
LED illumination
input: Dual Gigabit Ethernet
Control system+PC based render
cluster
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Products
• The digital signage HoloVizio
system
– HoloVizio 240P
11,5 Mpixel, 45” standing format
– 40 degrees FOV
– 2D equivalent image resolution
600 x 800
– LED colors
– Gigabit Ethernet input
– Control system + 3 PC
– Easily adaptable for various
installations
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The HoloVizio SW System
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Software overview
– OpenGL based
applications
– utilities for various 3D
source formats
– real-time calibration
implemented on the
GPUs
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Interactivity
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3D video input formats
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Differentiation
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3D should provide the same use
comfort as 2D, no way back
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– convenient for long-term everyday use
(no eye fatigue)
– wide FOV
– natural view for unlimited number of
freely moving viewers (3D light field)
– viewer independent, continuous motion
parallax
– high fps and res, real time interactivity
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no glasses
no optical discomfort
no positioning - tracking?
multiple viewers – multiview?
(discreet number of views)...
– good field of depth
– support customer applications
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Is this the future?
HoloVizio approach
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The HoloVizio answer:
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Markets
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Primary focus on professional markets
Coming mass market - 3D gaming, 3DTV
Market size
– global display market above 8% growth annually in the next 5 years
(Stanford Resources)
– 3D segment 2-3 times annual growth (Samsung)
– in units, 8 million 3D displays will be sold by 2010 (Insight Media)
– 3D display market is forecasted to grow to $15.8 billion till 2015 (from
$140M in 2008, 0,1% share), 9,2% of the total display market in value
(Displaybank)
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Professional applications
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Holografika`s primary professional market focuses
– Oil&gas – exploration, geological data visualization
no-glasses, true 3D tool
– Medical – surgical planning
authentic visualization
– Museums, Edutainment, Entertainment (Theme parks)
real 3D, interactions
– Military, Simulation, Air traffic control
enhanced
information content
– Security – 3D luggage scanning
look behind capability
– Event rental
visually striking appearance
– Scientific visualization, VR
precise displaying of large 3D
datasets
– CAD – automotive, molecular
collaborative use
– 3D Telepresence
realistic feeling of presence, direction
selective communication in multiplayer scenarios, eye contact
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Professional HoloVizio applications
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Concrete application cases, customers
– automotive CAD - the 50Mpixel system
tested by a major European car
manufacturer in selected use scenarios
– oil&gas exploration visualization,
integration with Shell software
components (EAGE London)
– medical – diagnostics, surgical /
prosthesis planning (ISS, Italy)
– CAD/CAM, scientific visualisation (TUI,
Delft, CRS4)
– air-traffic control, terrain visualization
(Hungarian MoD, BAE Systems)
– entertainment, virtual museums
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R&D - EU projects
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Current & future work
– wider scope, to support multi-user real-time
collaborative 3D interaction between
geographically distributed teams, with gesture
recognition system for intuitive interactions „no more VR monsters”
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OSIRIS project - advanced projection
technologies
– next gen 3D RPTV based on very latest
microdisplay and LED technology
– 3D camera and live content
– Glasses-free 3D Cinema
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3DPhone project
– 3D mobile phone platform
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ARI(VA)2
– automotive simulation and 3D design
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Further succesful FP7 proposals on the
radar for this year
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Towards Gigapixel displays
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3D IPTV
– end-to-end 3D video systems
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3D formats
– 3D Light field
– 3D compression technologies
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Large-scale 3D visualization
– HoloVizio can be dominant in the
segment, displays beyond 80”-100”
– 3D, revival for projection technologies
• high pixel count systems, pixel/$ rate,
parallel distributed approach
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Product development pipeline
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Road-map 2009– next gen desktop displays
100+Mpixels based on very latest
microdisplay and LED technology
– mid-category desktop and large-scale
diplays, enhanced interaction
– 3D camera system
– Software solutions (high-end
visualization)
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2008
Q1
2009
Q2
Q3
720RC
480RC
Q4
Q1
Q2
Q3
& customized systems
Q4
480RCX
HI- desktop
Mid-desktop
640 RC
128WD
128WLD
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Partnering
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Investment opportunity
– to expand operation at international level a second round is planned
from 2009
• put an international sales and tech support team in place, offices in
US, Asia and the Gulf region
• commercialisation of the technology
• to finance manufacturing and product development program
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Strategic partnerships
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medical market
automotive
ad&promo market
sales partners
R&D cooperation
– widen optical industry contacts
– academic sector, universities, research instituitons
– 3DTV, 3DIPTV
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Thank you
Questions?
www.holografika.com
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