be part of the fremantle revitalisation

BE P AR T OF T HE F RE M AN T L E RE VITALIS ATIO N
To find out more about our plans or to join our
newly energised retail precinct, please get in touch.
The High Street Mall property owners comprise:
The Manning Estate
Silverleaf Investments Pty Ltd
Hanny Properties
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WE ARE FREMANTLE
We are charming high streets, stylish
urban living, maritime culture, art,
entertainment and heritage – the epitome
of WA’s enviable lifestyle.
We are an escape from everyday life – a place to put toes in the water, learn
something new, watch the world go by over coffee or a drink, indulge in a tasty
meal and shop to your heart’s content.
We are cherished in the hearts and minds of locals, and a favourite destination
for visitors from near and far.
And today, we are on the brink of a significant evolution. With a new wave of
entrepreneurs and a strong vision for the future, we are reimagining future
Freo – and High Street Mall is at the front and centre of its renewal.
We invite you to join our journey.
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OUR STORY
You need only spend a day in Freo to find yourself falling for our
rich tapestry of history and culture – from the Port to the city centre.
Originally land of the Whadjuk people, Fremantle is Perth’s second
city for economic trade and social activity. Its impressive suite of late
Victorian and early Edwardian buildings create beautiful heritage
streetscapes and our multicultural community proudly shapes who
we are today.
We have borne some of the nation’s most established and wellknown brands including Little Creatures, Morrison and Lionel
Samson & Son – the oldest continuing family business in Australia.
Internationally renowned musicians and artists have carved their
niche in Freo – such as John Butler, who started out busking in our
streets.
From commerce and culture, to period
architecture and vibrant local personalities –
Fremantle is a truly unique destination.
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PLACES VISITED IN WESTERN AUSTRALIA
1. Fremantle
2. Margaret River
3. Kings Park
4. Swan Valley
5. Hillarys Boat Harbour
6. Rottnest Island
7. The Pinnacles
8. Ningaloo Marine Park
9. Wave Rock
10. Bungle Bungles
WHAT DRIVES US
Since 1897 we have been
Western Australia’s
shipping centre and the
largest general cargo
handler in the state.
Today, the maritime and
stevedoring industries
remain at our core.
But it was when we hosted the America’s
Cup in 1987 that Freo really came alive on
the world stage.
We expanded our economy through
investment in retail and hospitality and
nurtured these to become the driving force
of a diversified economy.
We are proud to be Perth’s most visited
tourist destination. People come to
experience our laid back vibe, word class
attractions, eclectic lifestyle and warm
climate.
In 2011, retail generated $334M.
In 2012/13, total tourism and
hospitality accounted for $593.7m.
MOST VISITED FREMANTLE ATTRACTIONS
Fremantle Prison
Fremantle Markets
Fremantle Maritime Museum
Round House
Shipwreck Museum
Average annual visitors
187,000
2,500,000
127,000
100,000
109,000
YE Dec-12
YE Dec-13
1,113,000
727,200
719,800
351,800
329,200
175,600
184,100
93,000
98,400
54,300
1,268,500
854,300
723,600
436,000
391,000
197,400
184,600
97,600
82,500
27,100
OVERNIGHT VISITORS TO FREMANTLE:
(Annual Visitors)
Intrastate 43%
Interstate 36%
International 21%
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HIGH STREET MALL
The High Street Mall is the geographic centre of our High Street – a place to stop,
and take a breath. With heritage icons such as the Round House to the west and the
Fremantle Town Hall to the east, it is the city’s true retail heart.
Where other high streets around the world struggle with traffic, our Mall was
pedestrianised in the 1960s and, today, is a place where people come first – boasting a
series of unique, intact character shop fronts fronting onto a generous public plaza.
Well connected to other city destinations such as Kings Square, the Cappuccino Strip,
West End and Victoria Quay and conveniently serviced by bus, train and close to major
car parks, High Street Mall is central to every Freo visit and is set to return to being one
of its ‘must see’ places.
High Street forms the primary east
west connection through Fremantle.
Connecting Adelaide to Market Street,
High Street Mall is the geographic
heart of our city.
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36 QUEEN VICTORIA ST.
120 HIGH ST.
2 POINT ST.
Atwell Arcade,
4 storey office and retail
Value: $7 million
Status: Under
construction
Doubletree Hotel by Hilton ,
7 storey mixed use, 173
hotel rooms, 77 units
multiple dwellings,
restaurant & shops
Status:
Under Construction
Fort Knox building Heirloom
by Match
5 storeys, 183 resi-dential
apartments
Value:
$60 million
Status:Approved
8 PAKENHAM ST.
47 MEWS RD.
11 QUEEN VICTORIA ST.
THE NEXT CHAPTER
Freo is in on the cusp of a major evolution.
With almost $1billion of public and private investment in the pipeline for
the central core, our iconic port city is embarking on its next growth phase,
and High Street Mall will be a significant part of this shift.
Current Value of Redevelopments
Construction Started
$103 Million
Development Approved
$157 Million
Plans Submitted$197 Million
Plans Underway$460 Million
*Estimated value of development as per April 2014
73 short term tourism
apartments
Status: Approved
43 PAKENHAM ST.
Bread in Common Restaurant, Bar & Bakery
Warehouse conversion to
restaurant & office
Value: $1 million
Status:Completed
11 CLIFF ST.
4 storey office building
Value:
$8 million
Gross Lettable Area:
2,956m2
Status:Approved
Bathers Beach House
Refit of existing 2 storey
commercial building
Value:
$2 million
Status:Completed
43 MEWS RD.
storey mixed use
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building including 46
residential units & 95m2
office space
Value:
$12 million
Status:
Construction started
Challenger Harbour
42 serviced apartments
Value:
$10 million
Commercial Floor Space: 2,500m2
Status:Approved
52 ADELAIDE ST.
81 QUEEN VICTORIA ST.
7-15 BANNISTER ST.
54 residential apartments with 66m2
commercial tenancy
(cafe/restaurant)
Value:
$11 million
Status:Approved
storey hotel, 151 rooms
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and a ground floor
commercial tenancy
Status:
Approved
Hotel
92 Hotel room &
restaurant / bar
Value:
$7 million
Status:
Construction started
DEVELOPMENTS
IN THE PIPELINE
KINGS SQUARE
REDEVELOPMENT
Mixed Use / Civic
Value: $220 million
Status: Plans Submitted /
Redevelopment of former
MYER site approved
50 PAKENHAM ST.
4 storey mixed use
residential, office and
hospitality
Value: $5 million
Status: Approved
Service & Convenience
Retail:
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1. P&N Bank
2. BOQ
Commonwealth Bank
Westpac
3. St George Bank
4. Bankwest
5. Woolstores Shopping Centre
Target
Coles
6. Australia Post
Fashion & Food:
7. The Raw Kitchen
8. Morrison
9. Bob’s Shoe Store
10. Eros Clothing and Jewellery
Soul Sisters
11. Bibi Vintage
12. National Hotel
13. Bread in Common
YOU’RE IN GOOD COMPANY
From local designers and national brands to health and
beauty, cafés and eateries, boutique breweries, major
supermarkets and convenience goods, our retail and dining
scene is as diverse as we are.
Within walking distance of High Street Mall you’ll find national brands, and Freo locals, such as Morrison, the iconic Bob’s Shoe Store,
The Raw Kitchen, Remedy, Common Ground, Bread in Common, Eros, Soul Sister, the historic National Hotel and many more.
Located at the centre of the city, High Street Mall is also close to Target, Coles, Woolworths the Woolstores and a range of other service
retail and major banks.
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IN THE HEART OF FREMANTLE
OUR VISION - FREO’S RETAIL HEART AND SOUL:
Sought after brands and local entrepreneurs thrive day and night in the
city’s retail heart. New attractions surprise and delight, making people
return for a taste of our Freo life.
Building on its foundations and potential, the High Street Mall is returning to its roots as Fremantle’s major
shopping and leisure destination. With a united vision to attract high quality businesses, we are creating the
city’s new retail heart and soul.
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CRAFTING A RETAIL DESTINATION
We know that a good destination has to appeal to many different people and to do this, variety is the key.
To achieve our vision, we welcome businesses to become part of our journey, particularly those
·
with passion and drive, who understand our unique Freo market
·
that embrace innovation and value personal service
·
that offer well-known brands as well as bespoke products
·
that are unique and create a sense of surprise
•
who share our foresight and vision for the future
OUR IDEAL BUSINESS MIX FOR HIGH STREET MALL
INCLUDES: A DIVERSE, GOOD QUALITY FOOD SELECTION,
INCLUDING OPPORTUNITIES FOR:
•
•
•
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Casual, after work dining and drinks, indoors and outdoor
A dining experience that is about more than food
Diverse food and beverage selection from day to evening / night time
Quality ingredients and produce, with a point of difference.
Key uses include:
•
Casual breakfast / brunch cafés
•
Juice / coffee shops
•
Small licensed bars
•
Quality burgers, pizza and other moderately priced food
•
Italian patisserie
•
Dessert, ice cream, gelato
•
Bespoke evening entertainment venues, with a cultural focus
•
‘Sit down’ dining
•
Deli / specialty provedore
HIGH QUALITY “DESTINATION” RETAIL,
INCLUDING OPPORTUNITIES FOR:
•
•
•
•
•
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Quality product, strong reputation and loyal customer following
High quality, mid-price, fashion brands
Retail to complement the existing mix including:
Quality women’s fashion
Gift and lifestyle fusion
Health and beauty, wellness
Key retail locations on High Street Mall are currently available
and represent a unique opportunity to join a vibrant, growing
retail scene at the right time. The opportunity exists to
introduce established brands or grow new, bespoke business
ventures in the city’s most strategic retail location.
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REALISING OUR VISION
For us, crafting a retail destination is about engaging with people and giving them a reason
to keep coming back to High Street Mall. This also means delivering improvements that go
beyond the business mix. We will do this through:
A NEW BRAND:
We’ve developed a brand to define what the High Street Mall
stands for. The brand shapes our communications, campaign
marketing, physical environment and the selection of products
and services for our desired business mix. It will be supported by
collaborative marketing that promotes the Mall as a destination.
PLACE MANAGEMENT:
In partnership with City of Fremantle, we will attract diverse
audiences and invite people to stay longer through quality
shopfronts and streetscape presentation, programming the space
with performers, temporary installations, Christmas and Easter
attractions and school holiday activities. Long term, we have
identified ways to enrich the experience for our visitors by making
physical improvements and upgrades to the Mall including new
family friendly and interactive visitor attractions along with
improved street furniture, entry statements and wayfinding,
landscaping, lighting and more.
Redevelopment of the Atwell Arcade is the jewel in the crown
of High Street’s revitalisation and is already underway, due
for completion in late 2015. Delivering a new on-site working
population to the area through a commercial office component,
the charm and appeal of the arcade’s heritage qualities will be
retained and populated with new retailers.
PROACTIVE AND UNITED
PROPERTY OWNERS:
As the three major property owners we, and our representatives,
share this vision. We will:
•
invite existing tenants to embrace the refreshed retail
approach, with fit outs, branding, product and service offerings
•
continue to fill available spaces with motivated operators and
unique concept stores, proactively seeking the right mix
•
explore the best overall outcome for each tenancy, in the
wider Mall context
•
engage with prospective tenants to understand what you want
and how we can deliver it.