Huntington Beach FY 2016-2017

Huntington Beach
BUSINESS IMPROVEMENT DISTRICTS
FY 2016-2017
August 15, 2016
Renewal Process and Public Hearing
 Huntington Beach Business Improvement Districts (BIDs)
 Auto Dealer Association BID
 Downtown BID
 Resolutions of Intention to Levy Annual Assessment
 Adopted July 18, 2016
 Established public hearing date of August 15, 2016
 Copies and hearing notices mailed to all affected businesses and
published in The Wave newspaper on July 28, 2016
 BID Renewal Public Hearings
 Council to consider written and oral protests
 Options to renew, not renew, adjust BIDs
Protests
If written protests are received from
affected business owners that equate to
50% or more of the assessments, no
further proceedings to approve the
assessment can be taken for a period of
one year. Business owners may make an
oral protest at the public hearing if they
have not already filed a written protest.
Huntington Beach
Auto Dealers Association
Business Improvement District
Renewal FY 2016-2017
Auto Dealers BID 2015-2016
 1992: HB Auto Dealers Association BID formed
to operate and maintain the electronic reader
board sign and promote HB dealerships.
 During Fiscal Year 2015-2016, the Auto Dealers
continued its efforts to promote its members’
businesses through the reader board and the
newly-relocated Beach Boulevard of Cars Store.
BID Members
 HB Chrysler Jeep Dodge
 HB Mazda
 Toyota of Huntington
Beach
 DeLillo Chevrolet
 Norm Reeves Honda
 McKenna Motors
 HB Ford
 Surf City Nissan
 Car Pros KIA of
Huntington Beach
 Huntington Beach
Hyundai
Proposed 2016-2017 Budget and Goals
 Total Budget: $ 112,800
Anticipated assessments based on monthly assessment of
$940 per dealer
 $ 1,000 year-end cash reserves
 Budget reflects increased amount of all ten (10) dealerships

 Goals
Marketing and Promotional Activities
 Reader Board Sign Maintenance
 Boulevard of Cars Store at Charter Center (Beach/Warner)

Recommended Action
 Conduct the Auto BID public hearing
 Consider Resolution to Approve Annual
Assessment within the Huntington Beach
Auto Dealers Association Business
Improvement District for 2016-2017
Huntington Beach
Downtown Business
Improvement District Renewal
FY 2016/2017
Downtown BID 2015-2016
 Established in 2004 to fund promotional
activities benefiting businesses within the
district area
 FY 2015-2016 Accomplishments
Downtown promotional programs and services, newly
restructured Ambassador program, holiday decorations and
events, maintenance, and marketing programs
 Managed Downtown maintenance operations
 Managed and operated Surf City Nights, Art Walk and Special
Events

Proposed Assessments for 2016-2017
 No proposed changes to boundary or
assessment formula
 Tiered schedule ranging from $30-$1200
based on:
 Benefit
Zone (two zones)
 Business Type
 Square footage (applicable to retail and restaurants)
 Number of rooms (hotels)
Downtown BID Boundary
Proposed 2016-2017 Budget and Goals
• Total Budget:
o
o
o
o
$290,000 (City)
$110,000 assessments & dues
$60,000 special events
$120,000 Surf City Nights
$36,989 anticipated unbudgeted reserves
•Budget includes:
o
Expenditures for rent, utilities, insurance, employee
salaries – Executive Director, Office Administrator
Proposed 2016-2017 Budget and Goals
•Goals
 Promote
new events – Art in the Park, He’e Nalu
Aloha Pier Festival, National Dessert Day
 Support for ambassador program through
partnership with Visit Huntington Beach
 Continue destination marketing and advertising
efforts targeting locals, families, hotel guests and
leisure visitors to Orange County
 Continue maintenance and beautification efforts
Proposed 2016-2017 Budget and Goals
•Goals (continued)
Demonstrate and provide value to BID members
through free 60-second commercials/videos,
monthly e-newsletters to the public, business-tobusiness networking, and brochure distribution at
events and Surf City Nights
o Continue partnerships with the City, Visit HB,
Chamber of Commerce and community groups
o
Recommended Action
 Conduct the public hearing
 Consider Resolution to Approve Annual
Assessment Within the Huntington Beach
Downtown Business Improvement District for
2016-2017