your home, beautiful, with your personal touch - Casa e Jardim

YOUR HOME,
BEAUTIFUL, WITH
YOUR PERSONAL
TOUCH
THE BRAND
EXPRESSIVE BRAND,
RECOGNIZED IN THE MARKET.
Casa e Jardim brand is an editorial
reference in the fields of decoration,
architecture, landscaping and
design, not only due to the
innovative way it addresses its
content, but also to the authenticity
of the projects presented.
THE BRAND
EXPRESSIVE BRAND,
RECOGNIZED IN THE MARKET.
(
42%
GROWTH
(
from 2008 to 2013
(jan-jul)
In the pages of the magazine, on its website
and blogs, real people open the doors of their
homes to show readers that it is possible to
live well with good taste and creativity.
SOURCE: IVC
DIFFERENTIALS
DECORATING
PROJECTS
WITH SOUL.
Casa e Jardim publishes projects
with personality, avoiding the
lifeless beauty of environments
that look like shop windows or
decorating shows. Its accurate
articles have modern approach
and seductive look, but without
impositions, respecting individual
behaviors, styles and stories.
73% OF READERS BELONG TO UPPER AND UPPER MIDDLE CLASSES.
SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12 - JUN/13
13 MARKETS (FILTER: BOTH, 10/+ Y.O.)
PLATFORMS> MAGAZINE
Casa e Jardim — for those who make your house a real
home, a place of well being and joy. The perception of
readers and recognition of the advertising market are
responsible for the extraordinary results of the magazine.
CASA E JARDIM
BACK TO ORIGINS
As decoration, Casa e Jardim decided to revisit its
origins and, since its 60th birthday, started to adopt the
logo for its first edition. In addition, the magazine has
a new graphic design, modern and bold. A historic and
ambitious bailout, which just proves the tradition and
strength of the contemporary brand Casa e Jardim.
PLATFORMS> SPECIAL PROJECTS
casas do brasil
CASAS DO BRASIL
BOOK
Brazil has different ways of living, with exclusive
styles and a diversity that brought together on
a series of stories the architectural richness,
decorative expression and craftsmanship of the
country where we live. Because of the success of the
section, Editora Globo published the book Casas
do Brasil, a collection with key photos released in
recent years in the magazine Casa e Jardim. The
images were shot by renowned photographers,
such as Araquém Alcantara, Rochelle Costi, Walter
Firmus, Luis Braga, Cristiano Mascaro, Marcio
Scavone, Inaê Coutinho, among others.
milhares de arquitetos e decoradores de
Acesse agoratodo
mesmo
e confira!
o Brasil.
Você escolhe o ambiente
que quer decorar – comercial ou
casaejardim.com.br
residencial –, preenche um formulário,
dá o prazo e o valor para seu projeto
e pronto: dezenas de profissionais
vão trabalhar nele ao mesmo tempo.
Acesse agora mesmo e confira!
PLATFORMS> SPECIAL PROJECTS
casaejardim.com.br
O SEU PROJETO
Casa e Jardim has a exclusive service that
encourages people’s access to decorating
professionals. The idea of O Seu Projeto is simple
and efficient: providing expert support, it encourages
people to create functional environments, full of charm.
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o sabe nem por on
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The user sign up the site and choose which space wants
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casaejardim.com.br
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milhares de arquitetos e decoradores de
casaejardim.com.br
todo o Brasil. Você escolhe o ambiente
que quer decorar – comercial ou
residencial –, preenche um formulário,
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8:08
plataforma on-line da Casa e Jardim,
- which can also sign up for free - send their option
according to your preferences. Then it’s just close the
deal, choosing the best option. The initial values vary
according to the service: color and covering projects
costs from R$ 99; environments, such as the bathroom,
garden or terrace, R$ 350. The client chooses how
much he wants to pay (from the minimum).
DIFFERENTIALS
WELLBEING
ABOVE ALL.
Casa e Jardim shows to readers the importance
of simple pleasures like entertaining friends,
looking after the pets and cultivating plants
and flowers. Above all, it encourages conscious
consumption and stimulates the renovation of
the house, to enhance the quality of life of its
dwellers. Because living well brings happiness.
SPECIAL FEATURES
MILAN DESIGN WEEK
Casa e Jardim will be present in
one of the world’s largest design
and decoration events, the Milan
Design Week, with an exhibition of
the magazine’s main covers published
throughout its 60 years of existence.
The exhibition will show the trajectory
of decoration, architecture and
design in Brazil, all supported by a
multiplatform coverage. To celebrate,
Casa e Jardim will also promote an
amazing party in one of the world’s
most beautiful cities.
PLATFORMS
SPECIAL PROJECTS DIGITAL MAGAZINE
Casa e Jardim is present on all major platforms, helping
readers to make real the dream of living well.
PLATFORMS > MAGAZINE > READERSHIP
MAGAZINE
UPPER CLASS AND
UPPER MIDDLE CLASS: 73%
642,000
10/17 Yr.
READERS
Brazil Projection*
18/24 Yr.
7%
24%
35/44 Yr.
READERS
12 Markets
of Casa e Jardim’s readers are
interested in decorating.(1)
6%
25/34 Yr.
260,000
81%
22% 78%
18%
45/54 Yr.
55/+ Yr.
Casa e Jardim has more affinity with
readers who often take care of plants
(landscaping)(1), when compared to all
other decoration magazines).(2)
(55% above average population).
(
29%
16%
122,822
(
COPIES
31% INDIVIDUAL COPIES
69% SUBSCRIPTIONS
AVERAGE IVC: JUL/12–JUN/13
SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS (FILTER: BOTH, 10/+ YR.) – (1) FILTER: BOTH, 18/+ YR. – (2) DECORATION MAGAZINES: CASA CLAUDIA, CASA VOGUE
AND CASA & DECORAÇÃO. *BRAZIL PROJECTION CALCULATED BY EDITORA GLOBO BASED ON MARPLAN STUDIES 12 MARKETS AND IVC (JUL/12-JUN/13 ).
CASA E JARDIM
GEOGRAPHICAL DISTRIBUTION
North
Northeast
3,244 – 3%
13,599 – 11%
Southeast
South
TOTAL CIRCULATION: 122,822
SOURCE: IVC (AVERAGE JUL/12-JUN/13)
Midwest
72,346 – 59%
23,627 – 19%
9,999 – 8%
PLATFORMS > DIGITAL
DIGITAL
REVISTACASAEJARDIM.COM.BR
Winner of major international awards – The North American
Interactive Media Awards in 2013, in the category Best
in Class, the most important of the award, and the Dutch
MetrixLab, for three consecutive years, in the category
Home and Décor - Casa e Jardim’s website brings trends in
decoration, landscaping, architecture and design, respecting
individual behaviors, styles and stories. It also features the
Casa e Jardim’s Community and incredible blogs: Cheiro de
Mato, Lá em Casa, Arquitetando and Pão de Ló.
Additionally, it conducts surveys and forums, and broadcasts
videos of the main articles’ making of.
For iPhone and Android, Casa e Jardim features news feeds
with the topics covered on the magazine and website, to read
whenever you want. On iPhone, you access the free app 500
Ideias Casa e Jardim, with decorating solutions, architecture
and landscaping.
PLATFORMS > DIGITAL > ONLINE AUDIENCE
WEBSITE
6/14 Yr.
2%
15/24 Yr.
7,668,000
22%
25/34 Yr.
PAGEVIEWS/MONTH
35/44 Yr.
1,413,000
45/54 Yr.
55/+ Yr.
UNIQUE VISITORS/MONTH
45% 55%
REVISTACASAEJARDIM.COM.BR
SOURCE: COMSCORE – MY METRICS – DEC/13-FEB/14 – HOME + WORK
33%
20%
12%
10%
PLATFORMS > DIGITAL > ONLINE AUDIENCE
SOCIAL NETWORKS
FACEBOOK
TWITTER
784,737
53,436
FOLLOWERS
GOOGLE +
FOLLOWERS
PINTEREST
593,070
FOLLOWERS
31,510
FOLLOWERS
HIGHEST CONSUMERS
IN THE COMING 12 MONTHS:
44% plan to renovate / build.
CASA E JARDIM’S AFFINITY
RATES OF:
157 among people who will buy
decorating products (57% above
average population).
4
0% will buy fabric/wood carpet;
5
5% will buy curtains/blinds;
6
0% will buy chandeliers/lamps.
211 among people who will buy
decorating products (111% above
average population). Higher rate
among decorating magazines*
7 3% will buy furniture for the
kitchen;
5
7% will buy furniture for the living
room;
5
7% will buy furniture for the
bedroom.
147 among people who will buy
construction materials (47% above
average population)
80% will buy painting/varnish;
69% will buy floor and tiles;
3
1% will buy sanitary ware.
FINANCE:
63% own a credit card
(50% above average population);
100% have some type of insurance
(car/life/home – 200% above
average population).
BEAUTY, WELLBEING AND
FASHION:
90% are interested in wellness /
quality of life;
79% are interested in beauty;
73% are interested in fashion.
SOURCE: IPSOS – MARPLAN/EGM STUDIES – JUL/12-JUN/13 – 13 MARKETS (FILTER: BOTH, 18/+ YR.)
*DECORATION MAGAZINES: CASA CLAUDIA, CASA VOGUE AND CASA & DECORAÇÃO
OCCUPATION
OF CASA E JARDIM’S SUBSCRIBERS
73% are people who like the topic (personal preference).
They are end consumers;
27% are professionals/people who work in the field covered
by Casa e Jardim.
AMONG THE PROFESSIONALS:
24% are decorators;
19% are architects responsible for projects/ work in coordination;
11% are landscapers;
8% work with construction/ decoration materials (shopkeepers and
manufacturers);
5% are product designers;
33% others (handcraft/arts/events).
SOURCE: ONLINE SURVEY CONDUCTED BY EDITORA GLOBO WITH CASA E JARDIM’S SUBSCRIBERS IN DEC/11
(SAMPLE: 282)
Fully connected with its readers
and consumers, Editora Globo
is present across all platforms,
producing an independent
journalism that anticipates
changes in society and helps to
build a better world.
WWW.EDITORAGLOBO.COM.BR
THE BEST PUBLISHER
IN BRAZIL
17 magazines in circulation, representing a total of
3,4 million(1) copies per month for 9,2 million(2) readers.
19 websites, with 11,4 million(3) unique visitors per
month and 106,3 million(3) pageviews.
46 inspiring events, for selected audiences, with
thousands of guests.
36 applications for smartphones and tablets (iPhone,
iPad and Android), with more than 1 million downloads.
In the books segment, Globo Livros is proud to have
a catalog composed by great names in national and
foreign literature, as well as technical books and the
latest in innovation: in 2010 we launched the literary
work Menina do Narizinho Arrebitado for iPad, the
first interactive book in Brazil.
All this, combined with a great vocation for innovation,
makes of Editora Globo the best publisher in the country.
(1) IVC – AVERAGE JAN-DEC/12 – (2) BRAZIL PROJECTION/EDITORA GLOBO+EGCN BASED
ON READERS FROM MARPLAN/EGM STUDIES – 12 MARKETS AND AVERAGE IVC – JAN-DEC/12
(3) COMSCORE – JAN-DEC/12 UNDUPLICATED AUDIENCE ON EG + EGCN WEBSITES – PANEL HOME + WORK
CONTACTS
EDITORA GLOBO S/A - RIO DE JANEIRO - RIO DE JANEIRO
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EDITORA GLOBO S/A - BRASÍLIA - BRASÍLIA - DF
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e-mail: [email protected]
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e-mail: [email protected]
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Fone: 00 (xx) 1-407-903-5000 | Fax: 00 (xx) 1-407-363-9809
e-mail: [email protected]
DZV MIDIA - PORTO ALEGRE - RS
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e-mail: [email protected]
NOVOS RUMOS COM. REPRES. LTDA. - PERNAMBUCO/
RIO GRANDE DO NORTE/PARAÍBA
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e-mail: [email protected]
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e-mail: [email protected]
e-mail: [email protected]
OMEGA MÍDIA - BAHIA
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e-mail: [email protected]
OMEGA MÍDIA - SERGIPE/ALAGOAS
(ACORDO OP. GABINETE DE MÍDIA)
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e-mail: [email protected]
ON & OFF MIDIA - BELO HORIZONTE - MG
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e-mail: [email protected]
e-mail: [email protected]
PATH MÍDIA. - SANTA CATARINA
Nidia / Sergio | Fone: (48) 3364-4301
e-mail: [email protected]
e-mail: [email protected]
PROMIX PROPAGANDA E MKT. LTDA. - RIBEIRÃO PRETO - SP
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e-mail: [email protected]
SBF PUBLICIDADE - ESPÍRITO SANTO
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e-mail: [email protected]