Media Kit - Redstone Media Group

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Media Kit - Redstone Media Group
MEDIA PLANNING GUIDE
DOGS
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feline wellness
63
VETERINARY
Animalwellnessmagazine.com
Animal Wellness is North America’s top natural health and lifestyle
magazine for dogs and cats, with a readership of over one million every
year. AW features articles by some of the most renowned experts in the
pet industry, with topics ranging from diet and health related issues, to
articles on training, fitness and emotional well being. Readers also enjoy
our new product features and Holiday Gift guides. This lively, educational
and highly respected bi-monthly publication, which is typically read by the
“Whole Foods crowd”, provides savvy consumers with everything they
need to know to make the best choices for their animal companions.
MLSPUL WELLNESS
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AW EDUCATES PET OWNERS TO HELP THEIR
ANIMAL COMPANIONS LIVE A LONGER,
HEALTHIER AND MORE ENJOYABLE LIFE
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feline wellness
65
.com
FelineWellness
READER DEMOGRAPHIC
MO
OGRAPHIC
SURVEY HIGHLIGHTS
Female
Male
Median Age
Median Household Income
College Graduates
Home Owners
Married
95%
5%
42
$79,450
74%
84%
66%
Services Used
Holistic Treatments
Behavior/Training
Boarding
Integrative Vet
Cremation
Pet Friendly Travel
94%
75%
86%
83%
93%
89%
Type of Animals
Dogs
Cats
100%
88%
RedstoneMediaGroup.com
Once your new friend has sniffed you and
exhibited signs of being relaxed around you,
begin the interaction. Start by calling her to you
in a calm, happy voice, and tell her what a good
dog she is as soon as she shows interest in you.
When she comes over to you, offer her a treat or pet her
on the chest. Once you have met and become comfortable with
each other, pull out a toy and engage her
er in some play. This will
establish that you are a respectful friend
d she can trust and have
fun with.
an adult dog, establishing a healthy
connection with him from the
start will help ensure a meaningful
friendship that’ll last a lifetime.
3
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Take a
Your dog’s eye health is a crucial
part of his overall well being.
AvidLife OS formula contains
By Caitlin Leandres
six antioxidants and cellular protectants that
The powerful bond between human and animal iss one
on of the
a healthyto
bond
withthe
a new
puppy orofdog
is a fun and
workForging
synergistically
inhibit
formation
damaged
silly attained
main reasons we bring dogs into our lives. It is an easily
enriching ajourney.
Here
are in
tencataract
simple ways
you can
weave
lens proteins,
primary
factor
formation.
This
ear Dogs
friendship that enriches our lives and nurtures our he
hearts.
strong
of friendship
your
new
friend.
product
alsothreads
promotes
overall eyewith
health
and
clarity,
provides
bring warmth and unconditional love to our homes,
is
ess, but it moisture
for dry eyes, neutralizes free radicals and helps
osst.
their fiercely loyal companionship we value the most.
repair damaged cells.
1
vegan?
Your pets rely on
their eyes
If you’re a vegetarian or vegan, and feel uncomfortable
ble
Bringing
your puppy
doghave
home
really
begins,
ally
begins
giving your dog
meat-based
foods,oryou
anis when the funHelp
them
see s,the world the way they
should.
since mostDiet
of the
bonding will
occur
oncelizes
she is a member
your
mberDesigned
of you
ur to promote overall eye
alternative. Evolution
& National
Health
specializes
health & clarity, and provides moisture for
family.gourmet
The most
important
stepsmade
to building
connection
connection
in optimal protein
vegan
pet foods,
from
rom a strong
dry eyes.
will proteins
involve the
seemingly
small, insignifi
cant things you do for
fo
or
non-GMO plant
with
added nutrients
like
AvidLife OS formula is a patented complex
your dog
every single
day. ByThe
feeding
her,
her
r, taking
heeringredients that are clinically proven
taurine, carnitine,
methionin
and lysine.
company
nywalking her,
derived
of natural
to target the cause of ocular degeneration. Unlike other eye
to potty,
training
her
and playing
u will teach
h
also offers anoutside
accredited
holistic
health
service
and with her, you
nutrient drops containing only N-Acetyl L-Carnosine, AvidLife
comprised
her that
you are the
source of all the good things inisher
er
life. of 6 antioxidants and cellular protectants that
advanced nutrient
metabolite
procedures.
work synergistically to inhibit the formation of damaged lens
petfoodshop.com or evolutiondietstore.com
proteins (a process known as “glycation”), a primary factor in
cataract formation.
AvidLifePet.com
4
The initial
niti step to creating a foundation for friendship will occur during your first
interaction
cti with the dog or puppy. Start by giving her the opportunity to come
over and investigate you. Allow her to smell you and get comfortable with your
presence;
enc doing so helps her understand you are not a threat and are respectful of
her space. She will appreciate not being overwhelmed by hugs and cuddles,
and having the chance to check you out before you touch her. This process
is often very quick and easy with puppies, but may take a little longer
the older the dog is.
38
animal wellness
42
Because it Fits!
Available in colorful nylon
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materials, the optional handsfree leash made by Smoochy
Poochy fits into your daily lifestyle: Texting, shopping, carrying, visiting,
running, walking, or just hanging out…Smoochy’s utility leash easily
clips around your waist or across your shoulders offering the ‘handsfree’ option.
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416-407-8898
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Introducing Pro Bloom™
by The Honest Kitchen
Unsightly Tear Stains!!
Cosmetic or Poor Health? Research shows this begins in
the gut. Daisy’s Health, All Natural Tear Stain Defence, helps
to prevent tear stains from inside digestive tract. Cranberry,
Omega3, Anti-Fungal Herbs, Vitamin B’s, Taurine, Zinc, Eye Bright,
probiotic, plus… providing a foundation contributing to maximize
pets quality of life.
PetOwnersChoiceBrands.com
Don’t let runaway pet
problems
Pro Bloom™
is a shelf-stable instant goat’s
milk
withbathroom!
digestive enzymes & probiotics. It’s
wreak havoc with
your
delicious, nourishing
and supports
total health
and immunity.
Simply install
a Stowbee
dispenser
in your wall and keep your toilet
Pro Bloom™ is human-grade and made in the USA from pasture-raised, freepaper
ranging goat’s
milk.out of sight. With a few
household tools and a few minutes
time, your
Serve alone of
as your
a nourishing
drink,pets
pour and
on kibble for added moisture, or use to
hydrate Honest
Kitchen food.
bathroom
will be safe and secure.
TheHonestKitchen.com
No more paper trail... just a
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beautiful bathroom with no tell
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tale signs.
Now“ear” this!
Ear infections, mites, itching and
scratching…a dog’s ears can give him
problems at times. K9 Ear Solutions from
Liquid Health reduces the discomfort and
itching. It’s based on a medical grade USP
isopropyl alcohol that dries up moisture
in the ear that can facilitate the growth
of bacteria and yeast. The product also
contains an anti-infection agent called
Gentian Violet, as well as boric acid to
soothe the ear.
Starts at $10.50 for 12 oz
liquidhealthpets.com
S
When it’s feeding time, engage the dog before
beforre
she gets to eat. Have her sit and waitt while you
you
prepare her meal, then ask her to liee down and
and
wait as you set the food in front of her. Give
Giv
ve
her a release command to signify shee may eat,
eatt,
and do not bother her until she is finished. This exercise
cise teaches
teachees
her to respect her role in the family while building trust
ust during a
structured routine. She also learns that you will not create stress
stresss
or take her food once you’ve given it to her. This level
el of trust iis
important when building a bond between yourself and
d your dog.
dogg.
If she believes she has to defend her food or eat it quickly
ickly before
beforre
you take it away, you connection will be negatively impacted.
mpacted.
15 ml: $44.49
avidlifepet.com
SPECIAL
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FEATURE
EYE HEALTH
Made in USA
Make walks
easy
Does your dog pull
on his leash so much that he
em
chokes? The Rope-N-Go does away with this problem
by offering gentle, humane non-choking control. Thee
rope material is strong enough for big dogs, but also
lightweight enough for small ones. The Rope-N-Go has
eans
no awkward buckles – and the lack of metal parts means
it’s non-conductive, an important safety issue for those
ose
concerned about sidewalk electrocution.
Starts at $22.95 for 4’
ropengo.com
animal wellness
39
An eye for wellness
Vision health is as important to your dog as it is for you. Animal
Necessity’s Ocu-Glo Rx is a canine vision supplement that offers
12 antioxidants, including B vitamins, vitamin C, biotin, lycopene,
pantothenic acid and others. Helps protect your pooch’s eyes from
uveitis, glaucoma, dry eye, diabetic cataracts, degenerative retinal
diseases and more.
animalnecessity.com
animal wellness
53
animal wellness
View Digital Sample at: AnimalWellnessMagazine.com
DISTRIBUTION
Products purchased/used
Natural Foods
Supplements
Organic Treats
Clothing
Jewelry
Pet Insurance
Natural Flea/Tick
Bio-degradable Grooming
Gentle Training
Educational Books
Facebook
Twitter
2
Whether you’re adopting a puppy or
100%
95%
94%
79%
59%
22%
98%
93%
65%
84%
74%
23%
Total Readership/issue:
Magazines Distributed:
Digital Subscriptions & Apps:
E-Newsletter:
Hard Copy Subscriptions
Digital Subscriptions
Newsstand
Pet Stores
Consumer Shows
Health Practitioners
Apps
150,000
65,000 US
10,000 CDN
28,700
150,000
30%
21%
15%
19%
4%
9%
2%
2014 Media Kit 4