Sundays Media Kit

A Mauritian luxury and
lifestyle magazine
Bilingual quarterly;
Ultra high-level readership
Escape with
Sundays magazine…
Designed to be savoured at a leisurely pace, Sundays
magazine appeals to an informed, epicurean, inquisitive and
cosmopolitan readership. Its goal is to help you discover the
thousand facets of Mauritian culture, whose diversity never
ceases to amaze. Within its pages you will find Bollywood
posters, canoeing and gourmet Neapolitan ballets in
equal measure – all expertly brought to life by a team of
journalists as enchanted by the island’s motley pleasures
as they are enamoured of its elegant new addresses.
Sundays imparts a taste of authentic Mauritius, shining a
light on its most endearing foibles – past and present –
and exploring its most beautiful features, so that every
read becomes a voyage of discovery and delight.
Mauritius seduces thanks to the understated yet captivating
charm of its people, the rich fabric of its traditions, the
vibrancy of its landscape and the opulence of its hotels. Treading
a path between luxury and simplicity and touching upon fashion,
historical epics and the leaders of tomorrow – from surfers to
scientists, musicians to cellar masters – Sundays magazine reflects
Mauritius’ unique and proud heritage and the uninhibited contrasts of our
island’s culture.
Sundays’ readers are
epicurean, inquisitive
and cosmopolitan
FREE DISTRIBUTION
TARGETING A LUXURY AUDIENCE
8,000
copies per print run
4,450
Mauritian and resident subscribers
Sundays is present in
1,600
rooms
xxxxxxxx / Et vogue la pirogue !
in Sun Resorts
and Outrigger hotels
200
distribution points
(spas, lounges, waiting rooms,
banks etc.)
texts by
Mélissa Leclézio
photos
Kjëll Van Sice
texts by
28 - SUNDAYS MAGAZINE / ISSUE N° 9 JANUARY 2014
Mélissa Leclézio
photos
Jano Couacaud
29
24 - SUNDAYS MAGAZINE / ISSUE N° 11 JULY 2014
600+
copies distributed to
medical staff
OUR DIGITAL PRESENCE :
• An iPad app
• A website: sundays.mu
• A Facebook page
• An Instagram account
OUR COMMERCIAL OFFER
Full-page advertising on inner
pages
Cover pages
Native advertising
(partner articles)
Native advertising is content sponsored by a brand that blends perfectly
into the style of the platform upon which it appears. It promotes the
brand in a subtler and less intrusive way than traditional advertising
would, making the content more interesting for the reader or consumer
and creating more of a rapport. Indeed, readers are first and foremost
looking for in stimulating content!
(inside front,
inside back
et back cover)
70%
of consumers prefer to hear
about a product via content.
53%
of the consumers are more likely
to purchase a product if they learn
about it through native content.
Our excursions pages
The prestige property pages
REACH YOUR CORE TARGET
WITH OUR PRESTIGE PROPERTY ADS
WHAT WE NEED FROM YOU:
STANDARD FORMAT:
BANNER FORMAT:
• The name of your real estate
development
• The name of your real estate development
Clique Photography
Feature on our dedicated
excursions pages.
A clean and harmonious
presentation.
No hidden costs:
we create your visual
for you.
Reconnect with the family, fall in love again and again or just
treat yourself to this wonderful experience. Use this tropical
island paradise as your background and have an international
master photographer capture images that will help you
remember what life is all about.
Saisissez l’occasion de vous rapprocher de votre famille, de
retomber amoureux ou tout simplement de vous faire plaisir,
et profitez du décor paradisiaque qu’offre cette île tropicale
pour immortaliser vos meilleurs moments. Un photographe
professionnel de renommée internationale se chargera de
prendre pour vous des photos qui seront les souvenirs de
toute une vie.
(+230) 52506990 / (+230) 54901427
[email protected]
www.clique.mu
WHAT WE NEED FROM YOU:
• The name of your company
• A high-resolution photo
• A description of what you offer in french and
english (60 words max for each language)
• Your contact details
• A high-resolution photo
• A description of the project (35
words max.) beginning with FOR
SALE or TO RENT
• Your contact details (3 lines max.)
• 3 high-resolution photos
• A description of the project (60 words max.) beginning with FOR SALE
or TO RENT
• Your contact details (3 lines max.)
Audience analysis
READERSHIP DISTRIBUTION
PRINT RUNS
Business Mag
5,000
La Case
5,000
SECTORAL BREAKDOWN
OF 4,450 COPIES SENT TO
MAURITIANS OR RESIDENTS
6,000
Côte Nord
294
Various
8,000
Essentielle
Sundays
8,000
Luxury Mauritius
10,000
120
Communications
62
296
25,000
Islander
0
5,000
73
Tourism
10,000
15,000
20,000
F&B
Banking
25,000
657
Health
COST PER READERSHIP
6
5.60
2,948
Professional
4.91
5
services
4.00
4.00
4
3
2
0.66
1
0
Côte Nord
0.75
Sundays
TOTAL READERSHIP
(MAURITIANS AND TOURISTS)
1.00
Luxury
Mauritius
Business Mag
Essentielle
Islander
La Case
TOTAL MAURITIAN READERSHIP
READERSHIP NUMBERS
Business Mag
5,000
Essentielle
5,000
La Case
5,000
Islander
36,000
Côte Nord
36,000
20,000
MAURITIAN READERSHIP
WITHIN HOTELS THAT
RECEIVE SUNDAYS
40,000
Luxury Mauritius
72,000
Sundays
0
10,000
20,000
30,000
40,000
72,000
50,000
60,000
70,000
80,000
13k +
per quarter
sundays.mu
sundaysmagazine
sundays_mauritius
Sundays is a publication of Evolution Ltd
www.evolution.mu