PRIDE`s Corporate Profile (8 pages / pdf / 4.5MB)Right

Corporate
Profile
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Message from
YBhg. Dato’ Azrene Abdullah
Executive Chairman, PRIDE Foundation
Breast cancer afflicts an
estimated one million
women worldwide each
year and affects 1 in 19
women in Malaysia.
Of the new cases of
breast cancer reported
in Malaysia, 64% were
women between the ages
of 40 to 60 years old.
Sadly, 40% of the new
cases identified each year were in the very advanced
stages of the disease.
Being diagnosed with breast cancer is also often
frightening and confusing. Apart from having to
face with unfamiliar medical terms and procedures,
diagnosis, treatment; there are also questions about
money, relationships, and quality of life, which can
cause you further worry and stress.
With that in mind, PRIDE has been conducting
empowerment workshops and various other
programmes to eleviate the sufferings of breast cancer
patients whilst empowering the survivors. The main
idea is to reassure them that “You are not alone in
this journey”. Being well informed will hopefully make
things easier and less intimidating for them and their
loved ones.
Apart from the workshops, PRIDE also conducts
corporate talks and awareness seminars for the public
on breast cancer and the importance of Breast Self
Examination, driving home the point that “Patients do
recover if detected early”. If your organisation is keen
on conducting one for your staff or clients, we would
be more than happy to organise it for you.
Finally, we do need all the help we can get in trying
to increase the level of awareness of breast cancer
to the average Malaysian. If there is any way we can
collaborate to bring home this important and crucial
message to all levels of society, please do contact us.
Thank you for your kind support to PRIDE. Together
we can make a difference.
DATO’ AZRENE ABDULLAH
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survivors took to the runway to make a powerful
statement that there is indeed, life after breast cancer.
It was then, that Dato’ Azrene realised that there
was a need to create sustainable awareness about
breast cancer in Malaysia. Hence, the incorporation
of PRIDE Foundation.
Our VISION
PRIDE is committed in its efforts to create a positive
environment where knowledge, treatment and support
on breast cancer are readily available to everyone.
About PRIDE Foundation
Our MISSION
PRIDE Foundation (Pink Ribbon Deeds) is a charity body
incorporated on 24 May 2006 under the Companies Act
(1965) as a non-profit company limited by guarantee
governed by a Board of Trustees.
PRIDE aims to enhance awareness efforts and
improve accessibility of treatment and care of breast
cancer at all levels of society.
The incorporation is a tribute to the late Datin Paduka
Seri Endon Mahmood’s courage, resilience and strength
in her fight against breast cancer.
Inspired by the London Breast Cancer Care fashion
show, both Datin Paduka Seri Endon and her daughterin-law, Datin Azrene set-up a special purpose committee
comprising of volunteers, under the auspices of Yayasan
Budi Penyayang, to organise a “Walk with PRIDE”
charity gala dinner on 31 July 2005 where breast cancer
Our OBJECTIVES
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Making information on breast cancer more
accessible for all.
Providing public awareness and education on the
importance of early detection and treatment of breast
cancer.
Inspiring and encouraging patients and survivors
to lead a full life after breast cancer.
Providing support for breast cancer treatment and
care.
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PRIDE ACTIVITIES OVER THE YEARS
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1. Walk with PRIDE – A fashion show showcasing breast cancer
survivors in 2005.
2. Climb with PRIDE – PRIDE sponsored a breast cancer
survivor in her mission to scale Mount Aconcagua in Argentina,
2006. PRIDE also organised Climb of Gunung Kinabalu in 2010,
which saw the participation of 18 climbers including 3 breast
cancer survivors.
3. Bond with PRIDE – A program that pairs a sponsor with a
breast cancer survivor or patient for a day at the spa, aimed at
enhancing total wellness of the mind, body and spirit.
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4. Sail with PRIDE – A sailing event where a group of cancer
survivors form a team to represent PRIDE at the Coronation
Cup, a curtain raiser to the Monsoon Cup, in November 2007.
5. Dance with PRIDE – A line dancing class exclusively for
breast cancer survivors, which started in March 2008.
6. Proud To Be Pink Walk & Bazaar – An awareness programme
targeted at breast cancer patients and survivors as well as their
family members, care givers or friends to rally together and
drum up support for the breast cancer cause by doing a brisk
walk and engaging in merchandise sale in the name of charity.
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7. Hunt with PRIDE – This annual treasure hunt brings together
the entire family to raise awareness on breast cancer.
8. Share with PRIDE – A series of awareness talks held for the
staff of a concerned corporate citizen nationwide.
9. PRIDE Empowerment Workshops & Public/ Corporate
Talks – PRIDE also organises empowerment workshops
for breast cancer survivors/ patients as well as public talks to
members of the public and corporate organisations. All our
empowerment activities are aimed at conveying the message
that “There is life after breast cancer”.
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10 & 11. PRIDE Breast Cancer Awareness Campaign – A
nationwide road show aimed at increasing the public’s awareness
level on breast cancer. Two campaigns were held in 2008 and
2009/2010. PRIDE also collaborated with Lembaga Pembangunan
Penduduk & Keluarga Negara (LPPKN) to organise the Kempen
Kesejahteraan Keluarga (SPEKKTRA) in 2013.
12. PRIDE Outreach Programme – An awareness program
targeting underprivileged women and women in sub-rural areas such as
Kalumpang, Ladang Mary, Bukit Rotan and Sungai Pelek in Sepang.
For a full list, log on to www.pride.org.my.
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SUPPORT PRIDE
There are many ways in which you can help support our projects and programmes in Malaysia. Support by donating
funds or buying PRIDE merchandise, or even volunteer your time and effort during our events.
PRIDE PATIENT FUND
Unlike other financial aid programmes, the PRIDE Patient
Fund was established to help deserving breast cancer
patients with financial support who may not necessarily need
it for medical and treatment, but for other personal uses.
To this effect, PRIDE gives out RM500 a month for a total of six
months to deserving breast cancer patients with a household
income of less than RM3,000 a month. To date, PRIDE has
disbursed over RM250,000 since the fund was established
five years ago.
PRIDE Patient Fund application form can be downloaded at
www.pride.org.my.
PRIDE’S CLINICAL BREAST EXAMINATION (CBE) CLINIC
To encourage women over 40 to get an initial opinion regarding
breast cancer by a trained expert, PRIDE Foundation has
recently establised its very own CBE Clinic at PRIDE’s office
in Petaling Jaya.
Supervised by a certified Matron, members of the public can
look forward to a free and easy early detection and info center
on breast cancer. More at www.pride.org.my.
PRIDE ONLINE STORE
PRIDE has recently launched its online store to enable easy
purchase of our merchandise by supporters. Log on to www.
store.pride.org.my to make your purchases and support us
in the process.
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OTHER PRIDE INITIATIVES
Two UMMC palliative care physicians currently works full time
at the centre. What is needed now is the additional funds to
increase the patients’ and their families’ physical comfort and
to reduce stress, and hopefully to pull through this difficult
phase of a cancer patient’s life journey.
We therefore appeal for your kind help to assist in the overall
upkeep and to sustain its operations. With your kindness and
generosity, it is hope that many more could benefit and spend
their last days in utmost comfort and pain-free.
To donate, kindly log on to www.pride.org.my/donate.
PRIDE-UMMC PALLIATIVE CARE CENTRE
Palliative care is an approach which improves the quality of
life for patients and their families, who are facing problems
associated with life-threatening illnesses.
Through the prevention and relief of suffering, palliative care
aims to identify problems early, assess and treat the pain,
as well as other related discomforts, be it physical, psychosocial or spiritual.
At the moment, the number of in-patients with life-limiting
illnesses who require specialist palliative care at UMMC
exceeds 30 at any time. Of these, 85% are breast cancer
patients.
Since 2004, the breast surgeons at UMMC provide care within
the palliative care corner in the surgical ward. Recognising
the need for a specialised palliative care centre, the PRIDEUMMC Palliative Care Centre was established in September
2012 to nurture the palliative care culture within UMMC.
SIRI PENJELAJAHAN KESEJAHTERAAN KELUARGA
UNTUK RAKYAT (SPEKKTRA)
PRIDE Foundation participated in a series of roadshows to
help the poor in rural areas to receive free medical screenings
and health checkups including for breast cancer.
Funded by the Lembaga Penduduk & Pembangunan Negara
(LPPKN), PRIDE organised two events in Melor, Kelantan and
in Pendang, Kedah in 2013.
CONTACT US
PRIDE Foundation
(734972-V)
23, Lorong Tanjung 5/4D, Off Jalan Gasing,
46000 Petaling Jaya, Selangor Darul Ehsan
Tel: +603-7960 0366 | Fax: +603-7960 1366
E-mail: [email protected] Web: www.pride.org.my
PRIDE
Foundation
Malaysia
PRIDE
OrgMy
PRIDE
Malaysia