message from the management - Alfa-Bank

Transcription

MESSAGE FROM
THE MANAGEMENT
Alfa-Bank places great emphasis on charity work and takes part in numerous social and cultural projects. The number
of charity initiatives carried out by Alfa-Bank has been increasing each year. We pay great attention to educational activity; today both Alfa-Bank’s employees and its clients take an active part in social projects. In this report, we would
like to tell you about the most interesting social, cultural and charity events organised by Alfa-Bank in 2012 and also
about volunteer events initiated by Alfa-Bank employees.
Last year Alfa-Bank helped bring popular Russian artists and foreign celebrities to Russian audiences, organised guest
performances by top theatre groups and concerts of popular performers in town and cities across Russia and supported
numerous cultural projects. It also paid attention to an important event in Russian history, the bicentennial of Napoleon’s 1812 invasion, marking it with a national exhibition. Various events were held with Alfa-Bank’s support, such
as a tour by Aquarium (a great Russian rock band), guest performances by the Novaya Opera Theatre, a tour by Oleg
Menshikov (a famous Russian actor) where he performed his new act, jazz concerts, classical music events, film festivals and exhibitions.
Engaged in cultural and educational activity, Alfa-Bank also helps those who need it most. For more than eight years
now, Alfa-Bank has supported the Life Line Fund, a charitable foundation whose work is dedicated to saving the lives
of very sick children. Another area of concern is helping children without parental care. Many volunteer programmes
help improve the lives of children in need. Alfa-Bank supports the initiatives of its employees. For example, last year it
awarded money to the best projects. Alfa-Bank also responded to the tragedy in the town of Krymsk, which was flooded
in the summer of 2012. Alfa-Bank employees provided financial and humanitarian aid to people from flood-devastated
areas. Neither have we forgotten about veterans of the Second World War. Last year, Alfa-Bank employees congratulated
veterans of 25 towns and cities across Russia, from Kaliningrad to Khabarovsk, on Victory Day, giving them gifts and
financial aid. Another important part of Alfa-Bank’s social activity is supporting talented young people.
Finally, we would like to add that Alfa-Bank has always been and will always be one of Russia’s most socially involved
organizations. We understand that we are responsible for the future of our country, and each year we will hold more
and more cultural, educational and charity events and help our employees and clients contribute to creating and developing social projects.
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LIFE LINE FUND —
LENDING A HELPING HAND
For over eight years, Alfa-Bank has supported the Life Line Fund, a charitable foundation dedicated to
Lending a helping hand
saving the lives of critically ill children and creating a culture of charity in society. Not only is Alfa-Bank a
corporate donor for this charity, it also makes it possible for its employees and clients to make individual
To contribute to saving a child’s life, you can use the Alfa-Click online bank or make an ordinary bank
targeted donations for very sick children. As part of its cooperation with the foundation, Alfa-Bank regularly
transfer. All money transfers from clients’ accounts are performed with no bank fees, and reports on how
holds events aimed at additional fundraising for children who need financial aid.
the funds are used use are published regularly on Alfa-Bank’s website. In 2012, Alfa-Click users (Alfa-Bank
clients and employees) transferred 22.1 million Russian roubles (just under USD700,000) to the Life
The Life Line Fund, a charitable foundation dedicated to saving the lives of sick children, provides aid to
Line Fund. More than 65 high-tech operations were performed on children suffering from life-threatening
children under 17 whose lives are at risk from dangerous diseases such as congenital heart disease, ar-
heart conditions, cerebropathy or spinal diseases, using funds raised from individual targeted donations.
rhythmia, congenital cerebrovascular pathology, cerebral hernia, craniostenosis, epilepsy, hydrocephalus
Alfa-Bank clients can also use their payment cards to make charitable contributions to the Life Line Fund
and severe scoliotic spinal deformities. The foundation gives targeted aid, paying for high-tech surgery and
via an ATM at any Alfa-Bank branch. No money transfer fee is charged when making a donation.
special expensive medical devices that guarantee each child will see a significant improvement in quality
of life, or even a full recovery.
Someone’s life isn’t a little thing!
Over the course of its history, the Life Line Fund has raised more than 1.15 billion Russian roubles (over
Since 2009, Life Line Fund and Alfa-Bank have been running the “Someone’s Life Isn’t a Little Thing”
USD35 million) and helped save 5,750 children, allowing them to lead healthy and productive lives. This
charity campaign. Thanks to this wonderful campaign, twice a year (in spring and autumn) anyone can
has been possible thanks to the generosity of many caring people, that is, thanks to the donations of many
donate small change accumulated at home to the Life Line Fund, helping to save a child’s life.
Russian companies and hundreds of thousands of individuals. All money raised by the Life Line Fund is
used to treat children.
This year has provided yet more evidence that every penny counts in helping save someone’s life. Thanks
to Alfa-Bank, all the small coins donated are delivered in cash-in-transit vehicles to Alfa-Bank payment
Life Line charity deposits
centres to be counted. Volunteers take an active part in the campaign. In 2012, 2,826,692.12 Russian
roubles (just under USD90,000) was raised as part of the “Someone’s life isn’t a little thing” campaign in
Since 2011, Alpha-Bank has offered Life Line charity deposits for individuals, allowing its clients to help
several Russian regions. All the money gathered was spent on cutting-edge operations for children suffer-
children while saving money reliably and profitably. Life Line deposits work in a very simple way: every
ing from life-threatening diseases.
month Alfa-Bank subtracts from interest paid 0.05% of the amount of the deposit and transfers the money
to the Life Line Fund. A deposit can be opened at any Alfa-Bank branch, via the Alfa-Click online bank or by
Alfa-Bank’s Summer Day
calling the Alfa-Consultant Call Centre. Alfa-Bank offers its clients easy-to-use and reliable services aimed at
providing direct aid to children. Our clients need make no additional effort to take part in the programme;
Alfa-Bank holds annual Summer Days in Moscow and other Russian cities. The funds from each family
Alfa-Bank does everything itself.
celebration ticket sold are sent to the Life Line Fund, a charitable foundation dedicated to saving the lives
Soci al Re p o r t 2 0 1 2
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IF WE DON’T HELP,
WHO WILL?
Alfa-Bank’s volunteer initiatives
of critically ill children. Celebrations are held in all regions where Alfa-Bank operates, bringing together
Alfa-Bank’s charity activity is aimed at helping children who are in a difficult life situation, particularly
Alfa-Bank employees across Russia and raising 1,497,780 Russian roubles (just under USD50,000). The
via programmes to improve education in orphanages. Alfa-Bank employees do not just provide humani-
funds collected have helped pay for high-tech operations for 14 very sick children.
tarian aid; the bank also attracts active members as volunteers. Alfa-Bank supports the best volunteer
projects of employees with monetary grants. Alfa-Bank volunteers help orphanages across Russia. They
As part of Summer Day in Volynskoye Park in Moscow, the Life Line Fund held the charity event “1,000
bring gifts for children, organise celebrations and master classes. Each year, Alfa-Bank employees raise
Hearts in the Orchard of Life” aimed at raising funds to provide cutting-edge aid to critically ill children.
humanitarian aid for over 4,000 orphaned children from 50 orphanages and boarding schools across the
Alfa-Bank employees made donations and received “leaves” on which they wrote their wishes, and attached
country as part of charity events such as International Children’s Day, “Help Me Get Ready for School”
them to the “Tree of Life”, which symbolised the life of a child. The event raised 14,770 Russian roubles
and “Christmas Miracle”.
(just under USD500), while ticket sales raised 950,000 roubles (just under USD30,000).
Let’s perform a New Year’s miracle together!
Let’s help children together!
A competition of volunteer projects in Moscow
In 2012, Alfa-Bank, together with the Life Line Fund, held a New Year’s charity auction that gave people
Moscow. On International Children’s Day (1 June), Alfa-Bank held its traditional competition of volunteer
the opportunity to help save the lives of sick children. Participants could bid on great New Year’s presents
initiatives, “Let’s Help Children Together”. The various projects entered into the competition were developed
for his or her family, friends or colleagues. The lots for the auction were available not only to Alfa-Bank
by Alfa-Bank employees who help handicapped children and children in orphanages, social shelters and
clients and employees, but also to ordinary Internet users who wished to help out sick children. Among
boarding schools across Russia. In 2012, three projects were chosen in Moscow by a vote involving all
the lots were wonderful jewellery boxes, souvenirs, designer clothing, hand-made patch pictures, paint-
employees. These projects received financial support from Alfa-Bank. As a result, a boarding school for
ings and many others.
hearing-, speech- and vision- impaired children in the town of Sergiyev Posad, Moscow Region, received
winter clothes; electric wiring was replaced at a boarding school for disadvantaged children in the town
All the proceeds from the auction were used to pay for a high-tech operation for two-year-old Liza Vasily-
of Mikhaylov, Ryazan Region; equipment was purchased for summer camping for children at Moscow
eva from the city of Kazan, who was diagnosed with a congenital heart disease, patent ductus arteriosus.
Boarding School No. 28 and for children who suffered as a result of the 2004 Beslan school hostage crisis.
Doctors performed surgery using coils in March 2013.
Not only the winning projects were implemented. Central Office volunteers also decided to visit the
Mytishchy Music School and Orphanage in the town of Mytishchy, Moscow Region. Talented Alfa-Bank
employees put together a band and performed a concert, which the children listened to with enthusiasm.
They were especially interested in the unusual combination of musical instruments: a violin, a flute, an
electronic drum set, and a guitar. They were also impressed by songs performed in English and French.
The colleagues prepared an acoustic programme especially for the concert and played their best songs. The
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children literally grabbed the band members, asking to play their musical instruments and to take photos
Nizhny Novgorod. Alfa-Bank supported an event for children in the care of Zhuravushka, a Nizhny
after the concert. The musicians were rewarded with smiles and a lengthy applause, and all the children
Novgorod Region centre providing social aid for families and children, that got their summer off to a
received sweets from the volunteers to celebrate International Children’s Day.
memorable start. The children, their adoptive parents, other families bringing up handicapped children
and children from families in a difficult life situation took part in an unusual graffiti event, “Childhood
Volunteers held a charity fair to raise money for the Bezhetsk Special Boarding School in the town of Bez-
Paintings”. Alfa-Bank’s Nizhny Novgorod branch employees not only provided financial aid to the event by
hetsk, Tver Region. Alfa-Bank employees sold souvenirs made by children from the school. The proceeds
helping to buy paints and protective equipment for young painters, but were also directly involved in the
were used to buy sports equipment and bags for a trip to a children’s camp. The children received jump-
creative process. Under the direction of graffiti artists, a volunteer team painted the Alfa-Bank logo on the
ropes, push-up supports, marking cones, batons, net goals, mats, referee whistles, Frisbees, badminton
concrete “canvas” along with a stylised little man, the bearer of business values.
sets, exercise balls, balls for volleyball and football and three trampolines. The volunteers used the equip-
Yaroslavl. On International Children’s Day, Alfa-Bank held a lively event: the Festival of Childhood in
ment to set up a relay race.
the Theatre for Young Audiences, in the city of Yaroslavl. Those invited included children without parental
International Children’s Day (1 June)
care and children from needy families from Orphanage No. 6. Alfa-Bank covered the expenses of the trip.
Children of Alfa-Bank clients were also invited. Invitations were distributed at more than 30 Yaroslavl
Khabarovsk. Children at an orphanage in the village of Lermontovka, Bikin District, Khabarovsk
companies. In total, the festival was visited by about 500 people.
Region, received an unusual present on the occasion of International Children’s Day. Alpha-Bank’s
Khabarovsk branch invited them on an excursion to the regional capital. Immediately after arriving in
The guests were met by volunteers from the Yaroslavl Operating Office and life-size puppets in Alfa-Bank
Khabarovsk (a 2.5-hour trip from their village), the children were treated to an exciting visit to the War
red kerchiefs, with which the young spectators had their photos taken at the theatre entrance. In the foyer,
History Museum of the Far Eastern Military District. The children got to sit at the desk of Vasily Blücher,
the children took part in a drawing competition “How Do I Imagine Alfa-Bank”. An area was set aside for
a famous Soviet military commander, saw real weapons made in Russia and other countries (from pis-
small children to sing, dance and play games, and knowledge-based competitions were organised for older
tols to cannons), visited a diorama of the Battle of Volochayevsk and saw a vast collection of military
children. The culmination of the festival was a performance of About Little Red Riding Hood Once More,
equipment, including cars, tanks and aircraft. Then they went to Dream Factory, one of Khabarovsk’s
a theatre show for children. The event finished with the presentation of awards to competition winners.
best cinemas, which that day started screening a new 3D animated film, Madagascar 3. The children
Novosibirsk. On International Children’s Day, Alfa-Bank’s branch in the city of Novosibirsk prepared a
were among the first to see it.
present for the children of Special Orphanage No. 2. (Alfa-Bank has supported the orphanage since 2007.)
The day before International Children’s Day, Alfa-Bank’s Khabarovsk branch held another charity event. At
The children were invited to a show sponsored by Alfa-Bank. In 2012, the show was Treasure Island, a
the request of Zheleznodorozhny District Social Services Centre at the Social Work Office of Khabarovsk’s
fairy tale performed in Red Torch, the Novosibirsk state academy theatre.
government, the branch gave a computer to Alina Spivak, a handicapped girl.
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St Petersburg. On International Children’s Day, St Petersburg branch employees, together with Time
“Help Me Get Ready for School”
to Help, a charity foundation, organised an excursion to the Russian Museum for children from Priozersk
Orphanage in the town of Priozersk, Leningrad Region. The orphanage is home to children with severe
Every year on International Children’s Day, Alfa-Bank hosts the event “Help Me Get Ready for School”. This
disabilities. The children travelled over 150 km to see paintings and sculptures. Then, after going down
year, Alfa-Bank employees collected necessary items for children from orphanages across Russia: school
to the storerooms, they expressed their impressions through their own creative work. Many believe that
supplies, books, educational and learning games and clothes. The day before the holiday, the children
art has a healing power. Experienced educators drew the children’s attention to a particular detail of each
were given the presents. Various charity events were held in all the regions where Alfa-Bank is present.
canvas or sculpture: the clothing of the subject, the objects he was holding, the work she was doing or the
surroundings. These may be everyday things for most people, but for special-needs children this art therapy
Moscow. For the new school year, volunteers from the Central Office brought presents for 500 children
helps them learn to take notice not only of the whole but also of the individual parts. Alfa-Bank helped pay
at six different orphanages. The gifts included school supplies (books, notebooks, pencils, pencil boxes,
for the trip and food for the children. In addition, volunteers from the branch accompanied the children on
etc.) and clothes.
the excursion, which was the most important part of the experience. It was exciting to see how more and
more bright colours appeared in the children’s drawings thanks to their impressions from the excursion.
As part of the “Help Me Get Ready for School” event in early September, Alfa-Bank organised Health Day
Omsk. Colleagues from the Omsk Operating Office prepared a whole day of outdoor recreation for children
(a day of laid-back sports) for children at a boarding school in the city of Korolev, Moscow Region. Not a
from an orphanage. The programme, which was a joint effort by employees from different departments,
sad face was to be seen at the school, and everyone received presents and had a good time doing healthy
included sport games. In the morning, a comfortable bus arrived to pick the children up, and then they
activities. For the smallest children, the organisers installed a trampoline in the shape of a coloured magical
went to Pearl, a well-known recreation centre in Omsk located in a picturesque spot on the bank of the
castle with castellated walls and watch towers. The children were excited and jumped and somersaulted.
River Om. The Alfa-Bank employees organised a picnic and cooked shish kebab in a covered pavilion.
For the older children, there were captivating team games: children formed groups and helped each other
While the meat was roasting, they played football, tennis and badminton with the children. The day spent
to remove different obstacles, supported and rescued each other, learned to work as a team and to bet-
with Alfa-Bank employees made a huge impression on the children. At the end of the day, the children
ter understand each other. All the amusement rides, which included “Squirrel Cage”, “Giant Skis”, “Trio
returned the favour and gave handmade dolls to the Operating Office employees.
Trousers”, “Caterpillar” and many others, helped spread joy and laughter. At the end of the event, volunteers gave gifts to all the children: school sets with notebooks, pens and pencils, pencil boxes, paints and
Naberezhnye Chelny. On International Children’s Day, Alfa-Bank employees went to a special orphan-
felt-tipped pens.
age in the city of Naberezhnye Chelny to a children’s matinee. This orphanage is home to infants under
one year of age as well as older children who have been abandoned by their parents. All the children suffer
Tula. On Knowledge Day (1 September), Alfa-Bank held a charity event for children at the Tula Region
from central nervous system diseases and are developmentally disabled as a result. It will be hard for them
Boarding School for Orphaned Children and Children Left Without Parental Care in the city of Tula. The
to fit into society, so they need more care and attention than healthy orphans. Alfa-Bank employees gave
school asked Alfa-Bank to help it buy bicycles for middle-school children. On 1 September, Alfa-Bank
presents (toys, diapers, etc.) and were given a picture with an appliqué depicting balloons.
employees presented the children with eight new bicycles at the celebratory assembly devoted to the start
of the new school year, in the presence of representatives of the region’s Education Ministry and clergy.
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The children’s happiness was overwhelming! The excited boys immediately climbed onto the “iron horses”
Bank. This time, children saw Apples of Youth, an impressive and dynamic fairy-tale narrated by traditional
and swiftly rode around the school yard. And that was not the only present from Alfa-Bank. As part of the
characters. There was a real fair of countries of the world outside the theatre’s building: the children travelled
“Help Me Get Ready for School” programme, the guests from Alfa-Bank gave the children school stationery.
to Egypt, America and India. The whole theatre was divided into sections, each representing a country of
At the end of the assembly, there were a concert and demonstration lessons.
the world, and the young spectators had to use their wits to solve puzzles.
Ulyanovsk. Alfa-Bank’s Povolzhsky Regional Operating Centre decided to help children in difficult situ-
Nizhny Novgorod. The employees of Alfa-Bank’s Nizhny Novgorod branch spent a Saturday evening
ations. For a month, the Centre’s management collected information about orphanages in the Ulyanovsk
in September with children from the Nizhny Novgorod Orphanage and Boarding School No 1. The branch
Region by, among other things, calling their directors to study the living conditions of the children and to
employees presented the children with four big boxes filled with school supplies and learning sets so that
find out the needs of the institutions. As a result, an orphanage in the village of Novy Dol was chosen, as
they could learn to read, write and draw. This was the Nizhny Novgorod branch’s way of supporting the
one of the most remote and unfortunate, as the target of the autumn volunteer campaign. The orphanage
“Help Me Get Ready for School”. The Alfa-Bank employees and children from the orphanage played a game
was founded during the Second World War: on 14 October 1942, a train carrying children whose parents
called Intellectual Marathon. 12 volunteers split the players into five teams that had to visit five “stations”
had died or were fighting at the front arrived at the station in the town of Barysh, Ulyanovsk Region. The
(called “Fairy-Tale”, “Young Painter”, “Young Mathematician”, “The Smartest” and “The Most Attentive”)
children were given shelter in the count’s mansion of Novy Dol, not far from Barysh. Last autumn, Alfa-
and complete various tasks.
Bank volunteers brought a new laptop, clothes, footwear, toys, books, textbooks, stationery, educational
and learning games, cartoons and candies. To thank the guests, the children staged a small concert, after
Yaroslavl. On the first day of September, a large group of employees (virtually a delegation) from the
which our colleagues got to know them better and interact with them. The volunteers plaited the little girls’
Yaroslavl Operating Office visited Yaroslavl Boarding School No. 9. Our colleagues brought presents that
hair, played knowledge-based games and simply talked.
will help the children learn productively. The Operating Office employees began to sponsor the boarding
school about two years ago, and since then they have been visiting the children regularly, giving them
Novokuznetsk. On 1 September, Alfa-Bank employees were guests at Special Boarding School No. 20,
presents and chatting with them. Last Christmas, the school’s library was expanded with electronic books
a school for children with disabilities in the city of Novokuznetsk, Kemerovo Region. Our colleagues brought
donated by Yaroslavl Operating Office employees. This time, our colleagues brought educational games for
toys, special furniture for classrooms, sports equipment and bedclothes for the children. The institution
children of all ages and with different interests. They split the children into teams and started an exciting
was very glad to receive these presents because the school is financed only by the state, and there are not
“mindfight”. The children truly enjoyed taking part in this fascinating competition. At the very end, the
enough funds in Russia’s budget to provide the children with everything they need. The Alfa-Bank employ-
guests presented the school with three beautiful lemon trees for the school’s greenhouse. Our colleagues
ees were welcomed cordially: the children put on a concert called Autumn Kaleidoscope for the guests.
also gave the children school supplies, Including notebooks, albums, pens, pencils, felt-tipped pens, writing pads and more.
Novosibirsk. Volunteers organized a “Help Me Get Ready for School” event for the children of Orphanage
No. 7 and brought school supplies. The children from the orphanage and the regional special boarding
Tomsk. Alfa-Bank employees helped gather school supplies for children from special institutions in the
school were invited to a performance, as were schoolchildren whose parents receive their salary at Alfa-
city of Tomsk. A charming fairy and a cheerful dragon visited the children of Rainbow, a boarding school
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in the town of Asino, Tomsk Region. They asked many riddles and assigned interesting tasks: to draw the
Russian Santa Claus) and Snow Maiden (his granddaughter). The volunteers brought a colour printer to
school, to write a verse, to take a photo with the dragon, etc., and, at the very end, to sing a song, “What
the orphanages and printed all photos on the spot. In addition, besides the traditional sweets, the children
School Teaches”. When it was time for presents, each child received a bag.
were given a photo album to gradually fill with happy photos. Last year, the volunteers managed to give
out a lot of presents to each child. They bought a pair of winter shoes for each child at the Moshki shelter.
Barnaul. The staff of the Altai Operating Office in the city of Barnaul, Altai Region, were also active in
Each gift box was labelled with a child’s name, and Grandfather Frost gave out the presents. The children
helping children. This year, as part of the event, our colleagues helped repair a medical examination room
were so happy!
in the Rehabilitation Centre of Altai Region occupied most of the time by children suffering from cerebral
palsy. Church Bells, a charity foundation, sent a note of thanks to Alfa-Bank for participating.
Right before the holidays, volunteers also brought presents to Bezhetsk Special Boarding School (Tver Region), Korolev Special Boarding School, Mytishchy Music School and Orphanage, Ivanteevka Orphanage
“Christmas Miracle”
and the Krasnaya Polyana orphanage in the town of Lobnya (all in Moscow Region). Alfa-Bank organized
an excursion to the Museum-Panorama of the Battle of Borodino for children from the Korolev Special
New Year and Christmas are the biggest family holidays of the year. During this season, those children
Boarding School.
who cannot, for one reason or another, spend the holidays with their parents need our attention and care
more than anybody else. Each year, Alfa-Bank volunteers wish the children at the orphanages we support
Barnaul. Altai Operating Office employees brought toys for children of all ages, including rattles, books
a Merry Christmas and a Happy New Year, give them presents, and enthusiastically participate in New
and colouring books, DVDs with animated cartoons…everything that the children at a special orphanage
Year events. This is because the goal of the “Christmas Miracle” event is not only to provide financial aid
need to have a better childhood and to learn about the world.
to children left without parental care, but also to be there for those without parental affection
Yaroslavl. The children of Yaroslavl Boarding School No. 9 now agree with the popular saying “A book
Moscow. In the days before New Year, volunteers from the Central Office visited over 500 children from
is the best present”. As part of the Christmas Miracle event, Alfa-Bank employees visited the children and
seven orphanages and boarding schools. It took three trucks to deliver the gifts of ice skates, toys and clothes.
brought an unusual gift: 16 electronic books. They also gave them skis and sweets, and the volunteers put
on a performance. This was not the first time the Yaroslavl Operating Office had given aid to this boarding
On 23 December, a team of volunteers visited the Moshki Social Shelter for Children and Teenagers and
school: last year, it gave the children a large TV set and sweets.
the Mitino Boarding School (both in the Tver Region). The volunteers prepared a fascinating presentation
that told the children about New Year traditions in different countries. Our colleagues dressed as fairy-tale
Lipetsk. Alfa-Bank wished children at a boarding school a Happy New Year and gave them a computer to
characters, and each child was given caps, hats, masks, glasses and tinsel. The volunteers painted the
help them study, because nowadays it’s hard to imagine learning without a computer. The Lipetsk Operat-
children’s faces and braided the girls’ hair. Activities included dancing, chess lessons, a class on how to
ing Office also took part in the first New Year charity auction organised by the Lipetsk Parents’ Assembly
make a handmade New Year Tree and the Wheel of Fortune game. Our colleagues also brought equipment
and Oktyabrsky, a children’s art centre. The lots included objects made by children with disabilities and
for a karaoke competition. And, of course, there was a traditional round dance with Grandfather Frost (the
their teachers. The buyers included representatives of the Municipal Administration, entrepreneurs and
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sympathetic residents. They were offered engravings, batik, oil and watercolour paintings, glass paintings
Irkutsk. The Irkutsk Operating Office regularly helps several institutions. For many years, it has sup-
and a wooden model airplane. The auction organisers managed to raise over 200,000 Russian roubles
ported Orphanage No. 3, a home for children under 5. For New Year, the teachers asked for toy containers,
(USD 6,300), which went to buy New Year gifts for handicapped children.
wheeled boxes (which could be placed in game rooms so that the children could take toys out themselves),
construction sets, mosaics, etc. Alfa-Bank was happy to comply with this request and also brought fruit
Yekaterinburg. In late December 2012, Alfa-Bank’s Yekaterinburg branch hosted Good Hands, a New
for the children. In addition, at the request of the orphanage’s director, Alfa-Bank employees found funds
Year charity auction. The items were made by the employees themselves, who include many talented people
to pay for an expensive course of medication and vitamin therapy for a sick child.
who can draw, sew and cook. Our colleagues decided that their efforts could benefit children. The sale of
44 lots raised over 16,000 Russian roubles (USD 500), which were donated to Nest, a local shelter. At
This was the third time that the Irkutsk volunteers had wished a Happy New Year to the children from the
the request of the shelter’s director, the funds were used to buy a camera and 20 sets of bedclothes for
orphanage for the hearing-impaired. Alfa-Bank employees regularly go there to see a New Year fairy-tale
the children.
show, which never fails to amaze them with its colours, brightness and skills. The children are either hard
of hearing or cannot hear at all, so the performance was accompanied by a sign language translation.
Angarsk. Alfa-Bank employees asked the head of an orphanage in the city of Angarsk, Irkutsk Region,
The children made their fancy costumes themselves and rehearsed their dance: since they are unable to
ahead of time which kinds of presents would be most useful. It turned out that the children needed sweets
hear music, they had to memorize the dance moves and tap the rhythm. The guests came to the holiday
for the New Year’s Eve celebrations. The volunteers also organised a celebration, inviting professional
event with sweets for all the children and staff, and they also brought educational and learning games,
clowns and animators.
needlework kits, pokerwork sets, pencils and paints. They also gave New Year sweets to the Aid Centre for
Children Left Without Parental Care. This institution gives shelter to children in difficult life situations; all
Krasnoyarsk. Alfa-Bank visited the children at Panomarev Krasnoyarsk Orphanage No. 2 in the city of
of them are eventually sent to orphanages or go to live with guardians. Thanks to Alfa-Bank, each of the
Krasnoyarsk. During the concert, tickets to Snow Flurry, a circus show, were given to the children.
60 children received a present for New Year.
Tyumen. Alpha-Bank’s VIP branches in the cities of Tyumen and Novosibirsk, known as A-Clubs, invited
Murmansk. In the city of Murmansk, Alfa-Bank was a partner of “The Bohemian 20s”, a charity evening
the children of their clients to New Year’s Eve celebrations. The New Year children’s party at Tyumen’s
held by the Optika Glazburg company. All the funds raised went to the Murmansk Children’s Municipal
A-Club was already a tradition, while the children in Novosibirsk met Grandfather Frost and Snow Maiden
Hospital. The money enabled the hospital to host a New Year’s Eve celebration, complete with presents
at the A-Club for the first time.
and Grandfather Frost, for children who could not go home for the holiday because they were being treated
at the hospital.
Though there was a lot of entertainment (life-size puppets, fairy-tale characters and traditional presents
from Grandfather Frost and Snow Maiden), the guests faced a challenging task: to make decorations and
Novosibirsk. The Novosibirsk branch helped Baby House No 2 to buy educational toys and material for
decorate the New Year tree (the Russian Christmas tree) colourfully and beautifully, and also to master
children. The employees took part in the event and brought toys, books, and children’s films. The children
new kinds of modern art.
particularly needed diapers, so all the funds raised were used to buy them. Alfa-Bank also invited children
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to a Christmas show at Red Torch, a theatre. Over 500 children of Alfa-Bank’s Novosibirsk clients had the
who faced the terrible consequences of the natural disaster. Our employees’ efforts also helped provide
opportunity to visit the theatre.
financial aid to our colleagues who suffered from the flood totalling over 300,000 Russian roubles (just
under USD10,000).
Alfa-Bank’s New Year tree in Red Square
Alfa-Bank took part in a charity exhibition of New Year trees at GUM, the Moscow’s main department
Novosibirsk branch clients collected about 8 million roubles to help save the lives of
sick children.
store. The funds raised were donated to Faith, a hospice aid foundation. The exhibition featured New Year
trees decorated by companies from Russia and other countries. As in the previous year, all the participants
In December, the fifth instalment of “Live!”, a Christmas ball, took place in the city of Novosibirsk. As part
received identical fir trees which they had to decorate in the style of their brands. This year, Alfa-Bank’s
of the ball, a charity auction was held, raising 8 million Russian roubles (over USD 250,000). All the funds
New Year tree reflected the theme of the four seasons. Even the wishes on the ornaments decorating the
went to children with onco-haematological diseases. Alfa-Bank’s Novosibirsk branch is a co-organiser and
New Year tree were devoted to this topic. The New Year tree was also decorated with models of payment
the general partner of the “Live!” events.
cards bearing pictures related to winter, spring, summer and autumn because Alfa-Bank’s cards are convenient in any season, anywhere in the world: either on a ski slope or by the seaside. Children staged a
The “Live!” charity programme is intended to be a regular source of funds to support critically ill children who
New Year’s concert and received sweets as presents. Grandfather Frost gave stuffed toys to those who
need high-tech surgery and rehabilitation. Another goal of the programme is to create a culture of charity
were brave enough to tell a rhyme or sing a song. Then, the children, together with Alfa-Bank employees,
among the members of the business community and to help regional middle-class entrepreneurs join the
sang and danced in a ring and decorated the New Year tree with chocolate toys.
ranks of benefactors. Since the very first auction in 2008, the main lots of “Live!” have been drawings by
the pupils of Mirror-World, a children’s art school, under the direction of Viktoria Mordvintseva. Special lots
Other charity initiatives
were put on sale by partner companies and individual benefactors. The funds collected by the Novosibirsk
business community have saved 66 children from different regions of Russia.
Alfa-Bank helped those who suffered from the flood
Charity “Fair of Good”
In July 2012, Alfa-Bank asked its employees in Moscow and the city of Krasnodar for aid to help victims
of flooding in southern Russia. The call received a great response. The generosity of our colleagues allowed
On 2 June, a charity fair took place as part of Alfa-Bank’s Summer Day in Moscow. Visitors could buy
us to send many things to residents of the towns of Krymsk, Gelendzhyk and Novorossiysk, which suffered
souvenirs made by children from the Bezhetsk Special Boarding School in the town of Bezhetsk, Tver
from the flood. On 13 July, Alfa-Bank volunteers brought blankets, pillows, bedspreads, footwear,
Region, which Alfa-Bank has supported for a number of years now. The children at this special boarding
school are very talented, though many of them have health problems. They create amazing things. The
Clothes, food and clean water to the Moscow base of the Russian Emergency Situations Ministry. In addi-
children made toys out of different materials, unusual photo frames and paintings especially for the event.
tion, our colleagues from Krasnodar brought humanitarian goods to Krymsk. This is how we helped those
Volunteers gave balloon toys to those who donated. Children of Alfa-Bank employees enjoyed decorating
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cards for orphaned children and wrote them wishes. The funds raised were spent on household goods for
Alfa-Bank brought a mobile planetarium to orphanages
the children of the boarding school.
Moscow. Volunteers from the Central Office prepared a fascinating event for children at orphanages in
“Big Brother” charity project
Moscow Region to mark the anniversary of the first human space flight. The children took an amazing trip
to the stars in a mobile planetarium Alfa-Bank brought to the orphanages. The children saw Expedition to
In October 2012, as part of the “Big Brother” charity project, the Yekaterinburg branch, together with By
the Solar System, a special programme, which took the audience on a virtual spaceship on a trip to the
the Road of Good, a charity foundation, organised a unique class for children with disabilities from Nest,
galaxy. The programme featured images from deep space, where stars and planetary systems were being
a shelter. The children played a game called “Town Game”. They were taught how to peel potatoes, ride
born; then there was a brief excursion to learn about the origin and development of the Solar System and
a tram and, most importantly, how to withdraw cash from ATMs and use it to pay in shops. Each stage
go on a journey around its planets. During the “flight”, the children got to know about the structure of the
of “Town Game” brought the children closer to being a responsible adult. The children and volunteers
cosmos and about stars, including the nearest star, the Sun; “walked” on the Moon; and “visited” many
split into pairs. The mentors, so-called “big brothers”, were responsible only for making sure their charges
planets of the Solar System. The children saw a “real” sky of stars and fantastic views of distant galaxies and
were safe. The children had to do the rest themselves. They enjoyed playing the game and learning skills
nebulas created by an optical mechanical projector; and they could appreciate spectacular effects created
necessary for modern life.
using digital equipment. The children were captivated by the event. Besides creating lasting impressions,
the planetarium programme allowed the children to get absorbed in the riddles of the universe, increase
Taken under their wing
their knowledge and gain a better understanding of the cosmos.
In November, a group of volunteers from the Rostov branch visited Orphanage No. 4 in the town of
World of creation and magic
Novocherkassk, Rostov Region, which Alfa-Bank has been helping for three years now. The orphanage
is home to 60 children aged 5 to 15 years old. This time, as always, the colleagues brought the children
Since August 2012, volunteers from Alfa-Bank’s Central Office have joined children receiving medical
sweets, books and toys. Before the trip, a covered outdoor pavilion was built so the children could take
treatment to paint the walls of the Cancer Centre. At Alfa-Bank, we strongly believe that creative activity can
shelter from rain or snow during their everyday walks. The Alfa-Bank employees and the children took
be used to help children by taking their mind off of their diseases and absorb them in the world of creation
part in a creative game, the goal of which was to create a “tree of happiness”. Both the younger and older
and magic. Art is the key that opens a brand new world of love — something they may be lacking — and
children and the Alfa-Bank employees made the parts, glued them together and had a good time together
faith in a better life. Moreover, experienced artists work with the volunteers, teaching everybody to draw
in the process. The interesting conversation helped everyone enjoy the handiwork even more. The group
different elements of the picture and fully control the process creating art on the wall. The project organisers
created two beautiful “trees of happiness”, which the children gave to the Alfa-Bank staff as souvenirs.
hope that their pictures in the foyer (even if they don’t exactly create a festive mood in the hospital) will
allow everybody, especially children, to temporarily forget their problems, at least while they are looking at
the fairy-tale characters on the walls.
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Supported target shooting competition
“Outpost” allows pupils to see how prepared they are to defend their friends and families and their motherland. The game is fascinating for children while also being educational and fun.
In May, Ivanovo Lending and Cash Services Office employees were invited to a region-wide target shooting
competition that took place in Will, a municipal club for wheelchair users. Our colleagues did not come
Each team in the competition was accompanied by volunteers to help them understand the game and
empty handed: they had collected a small amount of money for a prize fund. The money proved very
assist in difficult trials. At a celebratory assembly, the organisers announced the results and rewarded all
useful at the awards ceremony: though our champions were handicapped, they had a boundless will to
the participants with sweets.
win and lead productive lives. About 40 athletes from across Ivanovo Region took part in the competition.
The big anniversary of a small orphanage
Class at Bezhetsk Boarding School
The orphanage supported by Alfa-Bank’s Khabarovsk branch celebrated its 15th anniversary. On the
In March 2012, volunteers from Alfa-Bank’s Central Office held a creative wood and fabric painting class
occasion of this outstanding event, Alfa-Bank gave the orphanage a screen and a video projector, which
for children from the Bezhetsk Special Boarding School, a school for orphans and children left without
were immediately put to work. The anniversary celebration was accompanied by presentations and photos.
parental care in the town of Bezhetsk, Tver Region. Alfa-Bank has been supporting the boarding school for
Sweets were bought for each child using funds collected by Branch employees. The anniversary celebration
many years now, providing aid for repairs and buying necessary things. The employees regularly visit the
was continued with a great children’s concert. At the very end, all the heroes and guests of the occasion
school and know about the talented children who create wonderful things: they embroider beads pictures
were photographed and sang a song together.
and sew beautiful clothes, curtains, bedclothes, etc. The boys engrave wooden handmade articles and do
pokerwork. Knowing the interests of the children, the Alfa-Bank employees decided to organise a creative
Children’s festival in Lipetsk
lesson for them. The volunteers brought all the necessary materials and instruments for the class, and
a lot of presents too: canvases for painting, paints, stencils, beads, embroidery kits and other items for
The staff of Lipetsk — Sputnik, Alfa-Bank’s lending and cash services office in the city of Lipetsk, supported
creative work.
the festival “Children Are a Lot of Fun”, which was held on 13 May in the city’s Victory Park. The initiator
of the event was Oktyabrsky, a children’s art centre, with assistance from the Municipal Administration. For
Volunteers played “Outpost” with children from a boarding school
one day, the Alfa-Bank employees became volunteer animators. That day, about 600 people gathered in
the park. Children of all ages demonstrated their talents to the audience at the concert. The children and
On Defenders of the Fatherland Day (23 February), Alfa-Bank volunteers staged “Outpost”, a military
their parents enthusiastically took part in competitions, and Alfa-Bank employees presented red balloons
sport game, for children at the Korolev Special Boarding School for children with disabilities in the city of
and held a prize-drawing. As a result, all the children (who were a lot of fun indeed) became owners of
Korolev, Moscow Region. During Soviet times, this fascinating game was very popular, but nowadays it is
bright balloons.
very seldom played in schools.
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Saratov. Saratov Operating Office representatives met with veterans in the assembly hall of the adminis-
Victory Day with Alfa-Bank
tration of the city’s Volzhsky District. War veterans, labour veterans, prisoners of Nazi camps, nice old men
In 25 towns and cities across Russia (from Kaliningrad on the Baltic Sea to Khabarovsk in the Far East),
and women with grey hair came to the celebration so cheerful that it was hard to believe their old age. The
Alfa-Bank saluted Second World War veterans on Victory Day. Celebratory concerts and buffets were
celebration was attended by officials from the Municipal Administration and District Administration and
organised especially for the veterans. Representatives of Alfa-Bank have congratulated these heroes year
by members of the City Council. Alfa-Bank employees gave the veterans presents to celebrate Victory Day.
after year, giving them flowers and gifts (such as certificates for buying medicine, household appliances,
food baskets) as well as financial aid. Guests from Alfa-Bank come with presents and congratulations
Kazan. The Kazan branch visited veterans at Kazan Suvorov Military School, whose junior company is
right to the homes of those veterans who find it difficult to go out.
supported by branch employees. The head of the War Veterans Committee attended the meeting, accompanied by 15 front-line soldiers who were awarded the titles of Hero of the USSR, Cavalier of the Order of
This year lessons in courage were held in many Russian towns and cities involving veterans, pupils and
Glory, Cavalier of the Order of St Alexander Nevsky and Cavalier of the Order of the Red Star. In honour of
children from orphanages. With the assistance of Alfa-Bank, veterans could also visit the exhibition
the front-line soldiers, a ceremonial dinner was organised to much fanfare. The Suvorov Military School
“The War of 1812 in Engravings”, which was held in 34 Russian towns and cities. The heroes of the
pupils put on a concert, and presents were given to the veterans.
Second World War had an opportunity to see the events and heroes of the Napoleonic wars through
Orenburg. Alfa-Bank’s Orenburg employees put on a celebration at the Orenburg Province War Veterans
the prism of art.
Hospital. Our colleagues gave a certificate for purchasing special equipment to the medical institution.
Moscow. On the occasion of Victory Day (9 May), Alfa-Bank, together with the Club of Heroes of the
Such a delivery had only been made once before, as part of the Federal Programme of the Pirogov Hospital
Soviet Union, Heroes of the Russian Federation and Full Cavaliers of the Order of Glory of Moscow and
(also known as the First City Clinical Hospital). For five years now, Alfa-Bank has been a member of the
Moscow Region, an interregional public organisation, gave out gifts to Great Patriotic War Heroes. Alfa-
hospital’s board of trustees. Alfa-Bank contributes by supporting veterans and giving them the opportunity
Bank has been cooperating with this organization for many years. It brings veterans presents on important
to receive quality medical services.
holidays, such as Defenders of the Fatherland Day (23 February), International Women’s Day (8 March)
Ufa. Alfa-Bank’s Ufa branch (known as Bashkortostan) saluted Second World War veterans from Ufa’s
and Victory Day (9 May).
Kirovsky District. The branch has been maintaining contacts with the older generation for a long time. After
Orsk. Before Victory Day, Orsk Operating Office employees saluted veterans with flowers and souvenirs.
so many years of interaction, our colleagues have become intimate with the veterans, and they know the
Staying healthy is a very important concern for the older generation. That’s why the veterans received
histories of their life and youth interrupted by the war. With the health of the front-line soldiers getting poorer
vouchers to Zarya, a social and recreation centre. This present allows them to stay in shape. The head of
every year, this time they were visited at home. The branch employees enthusiastically took part in the project.
the Veterans Council expressed his gratitude to Alfa-Bank for the regular care it gives to veterans and sent
a letter of appreciation. He noted that this generosity would allow veterans to live longer and improve their
Novosibirsk. Alfa-Bank’s Novosibirsk branch honoured veterans together with the War Veterans Hospital,
quality of life.
which Alfa-Bank has supported for more than five years now. This year, Alfa-Bank organised a concert
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featuring talented young people from Novosibirsk’s Central and Zheleznodorozhny Districts and teams from
representatives of Alfa-Bank congratulated the participants of those, now distant, events and gave a present
the Dance Culture College. The concert included war songs, beautiful pairs dancing spring waltzes and
to each of them.
boys performing energetic Russian dances. Alfa-Bank also prepared a present for the hospital. The head
of the Novosibirsk branch gave a cheque for purchasing equipment for the diagnostics room.
Yaroslavl. Yaroslavl Operating Office employees visited Second World War veterans, people who had
survived the 1941-1944 Siege of Leningrad (now St Petersburg) and home-front workers, giving them
Barnaul. The Altai Operating Office in the city of Barnaul, Altai Province, together with Star, a region-wide
flowers and vouchers for medicines.
public organisation for handicapped people, put on celebrations where front-line and home-front veterans
could socialise in a pleasant atmosphere, remember their heroic youth and their friends who were not
Lipetsk. Alfa-Bank employees met with veterans, along with representatives of the Municipal Government
around anymore to share the joy of the Great Victory. The main present from Alfa-Bank for the 40 veterans
of Social Protection and the Mayor’s Office. Everyone gave their warmest congratulations to 10 front-line
t was a bus trip to Kazan Church in the village of Korobeynikovo, Ust-Pristan District, Altai Province. The
veterans. Each defender of the motherland heard sincere gratitude from our employees and received a
veterans themselves suggested this idea.
certificate for household appliances.
Tomsk. Alfa-Bank Tomsk employees visited front-line veterans at home and also took part in Victory Day
Khabarovsk. Alfa-Bank’s Khabarovsk branch attended celebratory events and congratulated Second
celebrations organised by Alfa-Bank corporate clients (such as Municipal Hospital No. 3 and Polyus, a
World War veterans and home-front workers personally. Among them were veterans from the Khabarovsk
research and development centre) for their employees who were also veterans. The meetings had a friendly
Province office of the All-Russia Association of the Blind and veterans from the Officers’ Club of the Far
atmosphere. According to the Alfa-Bank employees, the veterans amazed them with their love of life and
Eastern Military District. For many years now, the branch has been taking care of and congratulating visu-
energy.
ally impaired veterans on the occasion of Victory Day. Many of these people are practically blind. These
veterans are special, and they are very grateful for attention. The most important thing for them is to be
Kemerovo. Just before Victory Day, the management of the Kemerovo Operating Office honoured the
able to socialise. That’s why such events are so important to them. Many veterans could not attend the
Second World War veterans who lived in the cities of Kemerovo, Novokuznetsk, Yurga and Kiselevsk. They
celebration because of their poor health and bad weather, so Alfa-Bank employees tried to visit each of
received gift certificates for medicines in the amount of 3,000 Russian roubles (USD) each. In addition,
them to give them flowers and presents.
a decision was made in 2012 to expand the social programme of veterans support by including all those
who had survived the 1941-1944 Siege of Leningrad (now St Petersburg) and home-front workers. On 9
May, during the celebratory event at the Kuzbass Veterans Council, they also received certificates allowing
them to buy medicines.
Nizhny Novgorod. The Nizhny Novgorod branch took part in a celebration to honour veterans at the
Social Service Centre, which was also visited by Nizhny Novgorod Province’s social policy minister. The
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ART WITHOUT BOUNDS
One of Alfa-Bank’s top cultural and educational priorities is supporting national art. Throughout its history,
The website Kp.ru, in the column “The 1812 Patriotic War in Engravings”, published photos of the exhibits
Alfa-Bank has taken part in a large project aimed at Russian culture development and the preservation
and provided the addresses of the exhibitions in Russian cities. The website also hosted a competition
of artistic treasures and historical sites. Exhibitions and concerts by the best theatre groups and musical
devoted to this significant event that awarded prizes.
bands are held annually in various regions of Russia with the assistance of Alfa-Bank.
Leonid Ignat, Alfa-Bank’s director of information policy and public relations, said:
“The 1812 Patriotic War in Engravings”, an all-Russian exhibition
“It has become a tradition for us to hold, each year, a large all-Russian exhibition devoted to an important
event in Russian history. This year, our country celebrated the 200th anniversary of the 1812 Patriotic War.
Alfa-Bank, together with the Komsomolskaya Pravda newspaper, carried out a large charity project: the
And our exhibition, organised jointly with the Komsomolskaya Pravda newspaper, our long-term partner,
all-Russian exhibition to mark the 200th anniversary of Napoleon’s invasion of Russia in 1812 (known in
was devoted to this glorious chapter of Russian history. Alfa-Bank takes an active part in the cultural life
Russia as the Patriotic War). The exhibition took place in Russia’s 34 largest cities, from Kaliningrad on the
of all regions where it has a presence. We want the younger generation of Russians to know and be proud
Baltic Sea to Khabarovsk in the Far East, at the same time in April–May 2012 and was a treat for all those
of their country’s past, which will help them feel confident about the future.”
who visited it. Later, the exhibition came to the residents of smaller cities and provincial capitals. After the
exhibition finished, reproductions of the engravings were given to regional museums as gifts for further display.
This project was the third one carried out by Alfa-Bank jointly with Komsomolskaya Pravda. The first was
devoted to the 65th anniversary of the victory in the Second World War and how the war was portrayed
In all the cities, Alfa-Bank organised visits to the exhibition for schoolchildren and children from orphan-
on the front pages of the most popular newspaper of the time, read both by soldiers and workers on the
ages and boarding schools because patriotic education and in-depth knowledge of Russian history is very
home-front. In 2011, the “50 Years in Space: An Exploration Chronicle” exhibition was devoted to the 50th
important for Russia’s young generation today. Veterans were distinguished guests at the exhibition in the
anniversary of the first human space flight.
days leading up to the celebration of the Second World War Victory Day.
Restoration of the Venice Pavilion
The exhibition included 62 photo reproductions of 19th- and early 20th-century engravings with the
themes of victory in the 1812 Patriotic War, patriotism, the love of the Russian motherland, and more.
The Russian Pavilion at the 13th Venice Biennale of Architecture featured an exposition called “i-city”
The original engravings were made by artists from Russia, France and Germany. The photo reproductions
devoted to Russian knowledge cities: from the closed cities of the Soviet period to Skolkovo, a modern in-
were provided by Grafika.ru.
novation centre. A concept demonstrating town planning and architectural designs in a new digital format
was chosen for the exposition of the Skolkovo project. For this project, the Russian Pavilion picked up its
The bulk of the exposition was made up of about 40 artistically interesting depictions of the 1812 Patriotic
first ever award since the Biennale was launched in 1895. The Russian Pavilion received a special men-
War, known as “Terebenevskaya Azbuka”. The exposition also included photo reproductions of engravings
tion with the following note: “For a dialectical approach to the Russian past, present and future that turns
featuring portraits of Napoleon, Tsar Alexander I (his Russian counterpart), famous military commanders
spectators into electronic spies. The jury was absorbed in its magical mystery and was fascinated by its
of the time and battle scenes.
visual presentation.”
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Alfa-Bank set up a foundation to support the Russian National Pavilion at the Venice Biennale on the initiative
Italian film festival in Siberia
of its shareholders, who wanted to provide a broad array of assistance, including financial, organizational
and informational. The purpose of the foundation is to help restore, repair, adapt, guard and properly
Thanks to Alfa-Bank, Novosibirsk residents could immerse themselves in an Italian atmosphere and see 10
maintain the exhibition pavilion, which is located in Venice, Italy, and is owned by the Russian Federation.
unique films unavailable to Russian audiences in cinemas. Alfa-Bank was a general partner of the N.I.C.E.
Russia 2012 New Italian Cinema Events festival held in July 2012, with the assistance of the Cinema-
The foundation stone of the Pavilion was laid in the Giardini Gardens on 8 September 1913. The organi-
tography Department of the Italian Ministry of Culture, the Culture Committee of the Florence Municipal
sational work was supervised by the St Petersburg Academy of Arts. The Pavilion was designed by famous
Government, the Italian Embassy in Moscow and the Italian Institute of Arts.
Russian architect Alexey Shchusev, and it was built by master Italian craftsmen. Since then, the Pavilion
has represented Russia at the Venice Architecture Biennale, the world’s most authoritative architecture
The festival provided an excellent opportunity to see the work of modern Italian directors demonstrating what
exhibition, where it is one of the oldest, largest and most spectacular structures in the architectural complex.
cinema has achieved in recent years and to discover new talents that truly deserve to represent modern
The Pavilion is recognised as a monument of Russian architecture.
Italian cinema at international film festivals.
An examination of the building concluded that it did not actually require repairs, but rather only a detailed
This year’s programme included films in which a new generation of Italian directors reflected on their
restoration. The Russian Ministry of Culture, jointly with the National Centre for Contemporary Arts and with
country and its future. The Father and the Foreigner by Ricky Tognazzi opened the festival. The leading
the participation of Italian architect Clemente di Thiene, developed a restoration plan, and work started in
roles in this film were played by Alessandro Gassman, a famous Italian actor, and Kseniya Rappoport, a
2009 thanks to Alfa-Bank’s support. Alfa-Bank thereby contributed to the preservation of Russia’s cultural
Russian actress known to both Russian and Italian audiences. The opening ceremony featured special
heritage, not only on Russian soil, but also beyond its borders.
guests of the festival: Professor Adriano Dell’Asta, the director of the Italian Institute of Arts in Moscow;
Riccardo Ventrella, the president of the Art Committee of the N.I.C.E. festival (Florence, Italy); and Mas-
Premiere of Oleg Menshikov’s show in Novosibirsk
simo Ferroni, a famous Italian actor.
In April, at the Palace of Culture of the Railroad Men in the city of Novosibirsk, Alfa-Bank presented a pre-
Stereoleto festival
miere of Copper, a musical staged by Oleg Menshikov, a famous Russian actor and director and People’s
Artist of Russia. This was a poignant and sentimental trip, a confession and musical memoir of the star
In July, Stereoleto 2012, an international music festival, took place in St Petersburg with the assistance of
accompanied by an orchestra, with poetic chapters: “Memory”, “Dreams” and “Love”. The lead role was
Alfa-Bank. A long-awaited event, the festival was held on Yelagin Island, one of the most beautiful places
played by Oleg Menshikov himself, who was also producer and director. Menshikov’s wind band under
in the city, and was not only a significant musical event but a great outing for the guests. Festival attendees
the direction of Denis Vinogradov took part in the performance. The choreographer was Yegor Druzhinin.
could enjoy a rich musical programme (Regina Spektor, a famous American singer, and Petr Mamonov,
The theatre company included 25 artists.
a very popular Russian rock musician, were the headline performers), but also buy exclusive items, take
part in a professional photo shoot and visit many master classes for children and adults.
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Rock on the summer terrace
H2O, an experimental ballet show in Yekaterinburg
In September 2012, a culture project called “Summer. Music. Victory” was held in the city of Novosibirsk.
Alfa-Bank proved again that it knows a lot about art by supporting an unusual cultural project Yekaterinburg:
It was the fourth time that Alfa-Bank had been a general partner of the project, at which starts performed
H20, an experimental ballet show. In September 2012, the unique production was performed as part of
concerts on the summer terrace of the Pobeda cinema, a popular spot in Novosibirsk. This year, the audi-
the biennale of modern art at the Uraltransmash operating plant, which produces self-propelled-artillery
ence could hear popular songs by bands Neschastny Sluchay, Chayf and Krematoriy and the singer Igor
vehicles. The Municipal Theatre of Opera and Ballet decided on a bold experiment: Vyacheslav Samodurov,
Kornelyuk.
the artistic director of the theatre, prepared a choreographed production especially for the biennale, which
was performed directly in the huge shop of the operating plant. The stage and audience seats were set up
Frederic Chopin musical evening
there too. This unique project was even reported on by foreign media such as BBC News and The Telegraph.
An evening called “Musical Living Room with Svyatoslav Belza”, devoted to the music of Frederic Chopin,
H2O was designed to be performed especially at the plant. One of the most important stage elements was
was held in Novosibirsk. This “Musical Living Room”, which is very popular among the residents of central
a seven-meter-high beam crane in the shop that held a screen used to show different images during the
Russia, began moving beyond the Urals. The evening programme was based on Chopin’s most famous piano
performance. The structure moved, first visually extending the space and then selectively limiting it. For
miniatures; Svyatoslav Belza presented each session, providing interesting information on Chopin’s work
the actors and the audience, everything was new: the stage space in the form of one of the Urals region’s
and emphasising the musical originality of the Polish composer. The piano part was Evgeniya Smirnova bril-
largest shops; the “dance language” itself (the classical ballet school in a modern interpretation); the “cos-
liantly performed the piano part, playing all the musical pieces entirely from memory, without sheet music!
tumes” of the actors (different paints); the water pouring from above and the big pools. The actors were
dancing without pointes, barefoot. When rain came down suddenly in torrents on the stage, and it seemed
Jazz concerts devoted to the 10th anniversary of Alfa-Bank at Kuzbass
as if the actors were breaking through its curtain, the audience held its breath. Just a few meters from the
audience, flows of water were pouring, music was thundering around and shades were moving. The cast
Exclusive jazz concerts were held to mark the anniversary of Alfa-Bank at Kuzbass, in Novokuznetsk and
of this extravaganza was also unusual: 80 plant employees took part in the performance. The creators
Kemerovo. “Youth and talent do not recognise borders!” could be the motto of this cultural event. Alfa-Bank
wanted to emphasise that not only had art come to people, but it had also got them actively involved.
presented a duet of unique singing voices. Claudia Eliaza, a talented young singer whose voice has already
been heard twice at the famous Carnegie Hall, came to us from Boston, USA.
The Nizhny Novgorod theatre project
She is now becoming very popular among jazz audiences. Charles Turner III, the other member of the
Since it was founded, the Nizhny Novgorod branch has been supporting different culture- and art-related
duet, was born in Los Angeles, California. Though he is young, he has already acquired a following. He
exhibitions and festivals in the city. The theatre project became Alfa-Bank’s trademark in Nizhny Novgorod.
has sung at Carnegie Hall, performed in many European countries (including Germany, France and Spain)
Over the years, Alfa-Bank has presented to the residents of Nizhny Novgorod the Oleg Tabakov Theatre, Pyotr
and taken part in various international competitions.
Fomenko’s Studio and Iosif Raykhelgauz’s School of Modern Drama. In October 2012, Nizhny Novgorod’s
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Theatre for Young Audiences was honoured to introduce to a broad audience the first performance of a new
On 8 February 2012, Aleksey Kortnev, an actor and the soloist of Neschastny Sluchay, a famous Russian
show by the famous State Academic Maly Theatre. Thanks to Alfa-Bank, the residents of Nizhny Novgorod
band, held a charity concert for Tarusa Hospital in the Great Hall of the Library for Foreign Literature. On
and its suburb of Dzerzhinsk were the first to see Sacred Monsters, the Maly Theatre’s new show based
23 April, a jazz evening with the participation of Yakov Okun, one of the most popular Russian jazz pia-
on the play of the same name by the French writer Jean Cocteau.
nists, was held in the club Leningrad. There is no need to introduce Yakov Okun to jazz fans. He is one of
the most respected professional jazz musicians. Yakov Okun was the first pianist living in Russia who was
Beatlemania-2012 art festival in Nizhny Novgorod
offered to release an album on Criss Cross, the famous American label. On 30 November, another charity
event was held in the Cafe March that included readings of verses and prose by Sergey Gandlevsky, Vik-
In October, the finale of the Beatlemania 2012 art festival took place in the city of Nizhny Novgorod,
tor Golshev and Maksim Osipov. In addition, Pyotr Tchaikovsky’s String Quartet No. 3 was performed by
organised by the Ministry of Social Policy of Nizhny Novgorod Region. The residents of Nizhny Novgorod
those students at the Moscow Conservatory who have already won international competitions (Maryana
decided to hold the festival devoted to The Beatles in 2012 because Paul McCartney, a member of the
Osipova, Valeriya Kekher, Anna Firsanova and Fedor Zemlerub). All the funds raised from the concerts were
band, was turning 70 that year. Nizhny Novgorod bands with members about the same age as Sir Paul
donated to the Aid Society of Tarusa Hospital and used to purchase medicines and medical equipment.
performed songs by the famous Liverpool four. The winner of the contest was Vyacheslav Sebin, a modest
and, at the same time, eccentric old man from the nearby town of Volodarsk, with his version of the song
The Aquarium band in Khabarovsk
“Back in the USSR”. He gained over 15,000 votes on the Internet and received a trip to England as a present. Alfa-Bank supported the festival and contributed to the prize fund, rewarding the rest of the winners.
On the stage of the Khabarovsk Region Musical Theatre, in the city of Khabarovsk, Aquarium, a Russian
rock band, gave a concert with the assistance of Alfa-Bank. In 2012, this legendary band turned 40 (or
Charity concerts for Tarusa Hospital
4,000, as follows from the name of the “anniversary” concert). Once obscure, Aquarium now gives dozens
of concerts per year, performing and recording their songs with the world’s best musicians. Constantly
In 2012, three charity concerts for Tarusa Hospital (in the town of Tarusa, Kaluga Region) were held.
changing and, at the same time, remaining true to himself, the leader of the band, Boris Grebenshchikov
Alfa-Bank has long been sponsoring the Aid Society of Tarusa Hospital, set up in 2005 by doctors who
(or BG, as this guru of Russian rock is known to his fans), created a unique cultural phenomenon that
wanted to do something about chronic shortages of medicines and equipment. Oleg Sysuev, Alfa-Bank’s
exists outside time and space.
first deputy chairman of the Board of Directors, is a member of the society’s Board of Trustees. The Aid
Society is aimed at turning the hospital into a fully staffed and well-equipped medical institution serving
A present for Omsk residents: guest performances of the Novaya Opera Theatre
residents of the town of Tarusa that is connected to specialised hospitals in Kaluga and Moscow. One
of the ways Alfa-Bank supports the hospital is to regularly hold charity concerts, evenings and theatre
Jointly with the Administration of Omsk Region and the Omsk Philharmonic Society, Alfa-Bank organised
shows. The funds collected from ticket sales go to support the medical institution, where patients receive
guest performances by the world-famous Kolobov Novaya Opera Theatre of Moscow. The theatre collaborates
high-quality treatment for free.
with famous actors to produce shows of different trends and styles. This team’s trademark is the highest
level of excellence in theatre arts, combined with bold experiments and a novel approach.
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THE GOLD FUND FOR
FUTURE GENERATIONS
On 7 and 9 December, the Omsk Philharmonic Society hosted a concert staging of the operas The Magic
Supporting talented young people and future professionals is an integral part of Alfa-Bank’s social policy.
Flute by Mozart and The Barber of Seville by Rossini accompanied by the Omsk Academic Symphony
Some of the ways Alfa-Bank achieves these goals are a specially developed programme, Alfa-Chance,
Orchestra directed by Evgeny Samoilov, the Honoured Artist of Russia and the conductor at the Novaya
participating in academic competitions and encouraging talented young people. The future of these people
Opera Theatre.
is the future of Russia.
The GGJazz festival in Krasnodar
For over 18 years, talented people from across Russia have received the country’s largest individual
scholarship and a unique chance to meet with Russia’s leading businessmen during their student years.
Alfa-Bank’s Krasnodar branch was a general sponsor and partner of GGJazz, an international jazz festival
As part of the Alfa-Chance programme, Alfa-Bank provides, every month for two academic years, a per-
held near the end of 2012, a great and unique cultural event for the south of Russia. Over two days, the
sonal scholarship in the amount of 10,000 Russian roubles (just over USD 300) to each of the 20 best
festival gathered more than 3,000 people to the best musical stage in the city of Krasnodar, the Musical
students at the Higher School of Economics (HSE), a national research university. Launched in 1995, the
Theatre (run by Premiere, a creative association).
scholarship programme was set up to help talented young people: to select the most gifted graduating
students from different regions of Russia and offer them a chance to be educated at the best institutions
The audience got a chance to see world-renowned stars of practically all the forms of this music style: from
of higher learning in Moscow. In 2008, as part of a revision of the programme, Alfa-Bank’s management
classical jazz to jazz mainstream, such as lounge, bebop, soul and jazz rock. The festival was opened by
decided to seek closer collaboration with the HSE, one of Russia’s top higher educational institutions. This
The George Garanian Big Band. The musicians performed their new programme, which had been a big
university is now the central element of the programme. Since the Alfa-Chance programme was revised,
success at the Madrid International Jazz Festival, in Spain, in mid-November. Then the stage hosted perfor-
personal scholarships have been awarded to 100 HSE students. The scholarships can be claimed by first-
mances, accompanied by the big-band, by such world-famous stars as jazz innovator and trombonist Steve
year students in all HSE’s departments from all regions of Russia except Moscow and St Petersburg, who
Turre, jazz saxophonist and composer Rosario Giuliani, saxophonist Bobby Martinez, jazz singer Wendy
are winners of the final stages of the All-Russian Academic Competitions or winners of the Interregional
Peterson, leader of De Phazz Karl Frierson, virtuoso pianist Michael del Ferro and many other musicians
Academic Competition for Schoolchildren of the Higher School of Economics. The scholarship recipients
from Russia and other countries. The dance teams of the Swing Boom project entertained the public with
are decided by the Competition Commission and the Board of Trustees of the Alfa-Chance programme
lively dancing during intermissions in the theatre’s foyer.
based on essays written by the first-year students and interviews with them.
Alfa-Chance is not only Russia’s largest personal scholarship, given to participants in the programme
during the first two years of their studies in the higher educational institution, and allowing them to meet
with leading Russian businessmen and senior executives of Alfa-Bank and the Alfa-Group Consortium; it
is also offers students a unique opportunity to achieve their career goals.
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CONTRIBUTION TO
THE COMMON GOOD: WWF
The participants in the programme regularly meet the management of Alfa-Bank and the Alfa-Group
Alfa-Bank is interested in preserving Russia’s natural diversity and actively collaborates with the World
Consortium, including Mikhail Fridman, chairman of the Supervisory Board of the Alfa-Group Consortium
Wildlife Fund, an organisation engaged in the protection and restoration of flora and fauna. Not only does
and a member of Alfa-Bank’s Board of Directors; Chief Executive Officer Alexey Marey, a member of Alfa-
Alfa-Bank support the initiatives of the Fund, but it also provides its clients with an opportunity to make
Bank’s Executive Board and Board of Directors; and Leonid Ignat, the director of Alfa-Bank’s information
a financial contribution to environmental protection.
policy and public relations.
Alfa-Bank has been supporting the World Wildlife Fund (WWF) for a few years. As a member of the WWF’s
In 2012, 20 first-year students were awarded the scholarship. On 26 October, the ceremonial presentation
Corporate Club, Alfa-Bank supports this conservation organisation’s efforts to preserve and restore the natural
of certificates was held at an event called “Russian Banking Sector: Growth Risks”, Alfa-Bank’s seventh
environment. In 2012, the total amount of Alfa-Bank’s support was 2 million Russian roubles (USD 62,000).
annual conference for media from all over the country. As always, the certificates were presented by Alexey
Leonov, the advisor of the first deputy chairman of Alpha-Bank’s Board of Directors and Alpha-Bank’s
About the World Wildlife Fund (WWF)
vice-president.
The World Wildlife Fund (WWF) is one of the world’s largest public charity organisations. It has been protectMr Leonov sent words of encouragement to the new participants in the programme:
ing nature all over the world for more than 50 years. Every year, the WWF carries out over 1,200 ecological
“We have been running the Alfa-Chance programme for many years now. Many talented students have
projects, drawing the attention of millions of people to the problems of environmental protection and the ways
passed through it. I hope that when you, my dear students, complete your studies you will perhaps come
to solve them. Over years spent working in Russia, the WWF has successfully carried out more than 200 field
to work with us. And when such talented and well-educated people join us, Alfa-Bank will become not
projects in over 49 Russian regions. The WWF’s mission is to fight the increasing degradation of our plant’s
just the third bank in Russia, but the fifth bank in the world.”
natural environment, to achieve harmony between man and nature and to preserve the Earth’s biodiversity.
Speaking to the students, Oleg Sysuev, Alpha-Bank’s first deputy chairman of the Board of Directors, noted:
Visa — Alfa-Bank — WWF
“Absolutely, all the projects in which we are involved are united by one mission: to try to make as many
people as possible in Russia independent, open to all that is new, well-educated, embracing modern
Visa — Alfa-Bank — WWF, a charity payment card, allows Alpha-Bank’s clients, partners and employees
culture and wishing to live and build their future and business here, in Russia. In our opinion, today it is
to contribute to the protection of Russian nature. Alfa-Bank donates 0.3% of each purchase made with the
necessary to support all that makes society more mature intellectually.”
card to support WWF programmes in Russia, taking care of all relevant costs itself. Donations by private
persons make up more than 60% of the WWF’s financing all over the world. Thanks to Alfa-Bank, the
As part of the Alfa-Chance programme, Alfa-Bank supports not only students, but also gifted schoolchildren.
WWF has acquired tens of thousands of new supporters. Many clients of Alfa-Bank have already grown
In particular, Alfa-Bank congratulates and rewards the winners of the All-Russian Academic Competition
accustomed to donating through the Alfa-Click online bank using a special template, “Donation to the
for Schoolchildren in Economics held annually by the HSE. The three final winners of the 2012 Academic
WWF”. In 2011, in order to make the service more convenient for its clients, Alfa-Bank developed an ad-
Competition received iPads.
ditional instrument, regular payments to the fund.
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The WWF’s Corporate Club
organised by the WWF since 2006 explore the areas (during periods when the bears are migrating and
when female bears and bear cubs leave their dens), fight against poachers, monitor the state of the popu-
Alfa-Bank was one of the organisers of the WWF’s Corporate Club in Russia and one of the first Russian
lation, protect walrus rookeries and engage in ecology-related educational work. During an anti-poaching
business organisations to provide financial aid to the fund for its conservations activities. Members of the
inspection on the Bear Islands in the north of Yakutia, the patrols registered five dens and saved one bear
Club help the WWF solve the most urgent problems in Russia and help their businesses become more
cub, which was then named Kolymana (after the Kolyma Bay) .
environmentally responsible. Collaborating with Alfa-Bank helps the WWF raise funds for developing, carrying out and supporting conservation projects in Russia.
Keeping track of walruses
In 2012, the fund’s agenda was dominated by the problems of the Arctic. The organisation’s efforts helped
An innovative joint project of WWF Russia and SkanEx, an engineering centre, was launched in July
perform a range of strategic tasks. The following are some of the most notable of these:
2012. The project is dedicated to satellite monitoring of walruses, and its main goal is to identify the
main rookeries and single out the most important walrus ranges that require protection in response to
The bill to protect the seas
the industrial development of the Arctic shelf. The great number of detailed satellite photographs of the
coasts and islands of the Barents Sea, Bering Sea, East Siberian Sea, Kara Sea and Laptev Sea will help
In 2012, the main achievement of WWF Russia was the collection of 120,000 signatures to support the
scientists survey the rookeries of the three subspecies of walruses: the Atlantic walrus, the Pacific walrus
bill “On Protecting the Seas against Oil Pollution”, developed by WWF Russia together with other environ-
and the Laptev walrus.
mentalists in 2010. After Vladimir Putin suggested in February 2012 that the State Duma (the Russian
lower house of parliament) should consider every public initiative that collects more than 100,000 online
Protected territories in the north of Russia
signatures, the WWF launched a large campaign in support of the bill. As a result, on 18 December 2012,
the Duma passed an amended version of the bill that took into account most of the key provisions on which
The WWF analysed the effectiveness of the system of specially protected natural territories (SPNTs) in
the environmentalists had insisted. The bill’s passage by the Duma was a remarkable and important result
northern Russia. Beyond the Arctic Circle, there are 450 SPNTs with a total area of 95 million hectares
of the fund’s hard work over many years.
(about 16% of the Russian Arctic). However, they are distributed unevenly. For example, SPNTs cover 30%
of Yakutia but no more than 5% of the Nenets Autonomous District, Magadan Region and the Chukchi
Protecting polar bears
Peninsula. The experts analysed data on 275 SPNTs situated in five natural zones in 13 of Russia’s regions
and determined that it is necessary to create 376 new SPNTs and to expand 19 existing ones to effectively
In 2012, over a large area from the mouth of the River Indigirka to the Bering Strait, more than 40 observ-
preserve Arctic biodiversity in response to rapid climate change and the industrial development of the Arctic.
ers from 14 villages and five polar stations watched the migration of polar bears and protected their dens
against poachers. Last year, the Nenets Autonomous District got involved in the WWF’s Bear Patrol project.
Therefore, nature reserves will make up 25% o of the Russian Arctic. According to the Arctic SPNT devel-
The information about bears came from the village of Amderma and from Vaygach Island. Bear patrols
opment plans for 2020-30, 272 new nature reserves will be created.
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INTERNATIONAL
PROGRAMMES
Alfa-Bank’s international programmes are aimed at strengthening collaboration between Russia and the
The goal of the programme is to develop and strengthen the sociocultural relations between Russia, the
leading countries of the world. Alfa-Bank’s annual award for contribution to Russian economic develop-
USA and the UK. After returning from Russia, the former trainees continue their career in executive posi-
ment is specifically designed to encourage foreign companies actively involved in Russia. Alfa-Bank also
tions in private companies and state institutions in their home countries. This allows them, as experts with
has its own initiative, the Alfa Fellowship Program, which gives young American and British professionals
practical experience of working in Russia, to influence decision-making on issues of economic, legal and
an opportunity to develop their skills in Russia.
political cooperation with this country. The programme is consistently supported by public authorities: the
State Duma (the Russian lower house of parliament), the Russian Ministry of Foreign Affairs, the Embassy
The Alfa Fellowship Program
of the Russian Federation in the USA, the Permanent Mission of the Russian Federation to the United
Nations, the Embassy of the United States in the Russian Federation, the US Chamber of Commerce and
The Alfa Fellowship Program offers professional training for young professionals from the USA and UK.
the US Department of State.
The programme was established in 2004. It gives participants an opportunity to undergo training in state
and social institutions and in large Russian private companies working in economics and finance, bank-
In the nine years since the Alfa Fellowship Program was launched, more than 80 professionals have success-
ing institutions and mass media, including the Expert Institute at the Russian Union of Industrialists and
fully undergone training in Russia. It is a private initiative carried out in cooperation with the Governments
Entrepreneurs, the Carnegie Moscow Centre, the Echo of Moscow radio station, news agencies (Reuters,
of the Russian Federation and USA. The top British higher educational institutions and the Government
Human Rights Watch, The New York Times and the Associated Press), Alfa-Capital, TNK-BP, the INDEM
assist in the development of the programme in the United Kingdom.
Foundation, Sberbank of Russia, the Russian Microfinance Centre, Citibank, PBN, Microsoft Russia, Renaissance Capital and the World Bank.
The foreign investment award of Alfa-Bank and the Saïd Business School
The Alfa Fellowship Program provides trainees with a monthly scholarship and health insurance, covers
Each year, Alfa-Bank and the Saïd Business School at Oxford University in the UK give an award to the
transport, communication and accommodation expenses, and organises Russian-language courses and
company which, in the opinion of the jury, has made the most significant contribution to the development
private language training in the USA and the UK. During the ten months that they spend in Russia,
of Russian business. In 2012, the Award for Achievement in the Area of Foreign Investments in Russia was
the participants in the programme study Russian and attend major lectures at the Higher School of
given to the Renault Company. The award ceremony took place in the Mansion of the Reception House of
Economics, a national research university. They also take a few trips to the Russian provinces and CIS
the Ministry of Foreign Affairs on 13 November 2012. The 10th anniversary ceremony was attended by
countries.
eminent politicians, public figures, ministry and department heads, ambassadors of foreign countries and
heads of large Russian and foreign companies. The participants in the Alfa Fellowship Program, young
During their stay in Russia, the young professionals meet with leading journalists, politicians, regional
professionals from the USA and the UK, were also among the guests.
governors, cultural figures and heads of large enterprises. They also attend meetings at the British Consulate General in St Petersburg, the US Embassy in Moscow and the Russian upper house of parliament
The jury chose the winner from among companies working in Russia based on the following criteria: sig-
(the Federation Council).
nificant influence on society thanks to a large among invested and large number of jobs created, excellent
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BIG BOOK
results while operating in Russia and a commitment to stay in the country for a long time. In addition, the
Alfa-Bank is one of the founders of the Big Book National Literary Award, the largest in Russia and the
Awards Committee pays significant attention to the candidates’ social responsibility and participation in
CIS and the second in the world according to the size of the prize fund (5.5 million roubles), after the
social life. The jury included Petr Aven, Alfa Banking Group’s Chairman of the Board of Directors and a
Nobel Prize for literature.
member of Alfa-Bank’s Board of Directors; Richard Burt, a retired US ambassador to Germany and a senior
adviser at Kissinger McLarty Associates; Carol Leonard, a professor at the Said Business School; and others.
The main goal of the Big Book Award is to find and encourage authors of literary works that make a significant contribution to the artistic culture of Russia, increase the social importance of modern Russian
Mr Aven briefly told those present about a curious connection between Renault and the Russian Revolution:
literature and attract the attention of readers and the wider public.
“Renault came back to Russia in the 21st century. However, the company had worked in our country
before, at the beginning of the 20th century. Renault engines were assembled at the Mikhelson Plant,
The Big Book National Literary Award was founded in 2005 by the Centre for Supporting National Litera-
which is known to many Russians as the site of an unsuccessful attempt to assassinate Vladimir Lenin,
ture, one of whose founders was Alfa-Bank. The Ministry of Culture of the Russian Federation, the Federal
the leader of the Bolsheviks. By the way, a Renault engine was also installed on the armoured car which
Agency for Press and Mass Communications, the Institute of Russian Literature of the Russian Academy
Lenin once climbed to make a speech (another famous episode in the history of the Russian Revolution).”
of Sciences, the Russian Book Union, the Russian Library Association, the news agency ITAR-TASS and
the All-Russia State Television and Radio Broadcasting Company are among the founders of the Award.
Renault is one of the world’s largest car companies. It is also one of the three largest car companies in the
Financing for the Big Book Award comes from the investment interests of the founders of the Centre for
Russian market. The company invested about EUR 1.5 billion (just under USD 2 billion) in the Russian
Supporting National Literature — major Russian businessmen and companies. Alfa-Bank has supported
economy, and in 2008 it strengthened its position even further when it bought a large share of AvtoVAZ, Rus-
the Award since its founding. Works in all prose genres are accepted for the competition.
sia’s largest car manufacturer. Receiving the award, Bruno Ancelin, the managing director of Renault Russia,
noted that, for Renault, Russia was one of three strategic priority countries, along with France and Brazil.
Creating a list of nominees
Mr Ancelin said:
A work or a manuscript can be submitted by publishing houses, media, creative unions and public au-
“Russia is one of those unique countries that have good investment conditions: the business climate is
thorities (federal and regional). A work can also be submitted by the author. The Expert Council considers
good here and the government has the resources needed to support the economy. It is also important
the applications and chooses nominees for a “long list”. Each work is evaluated by two experts. The list
that private banks support those investors that are actively working on developing the industrial sector.
is finalized by 30 April, after which it is announced by the Chairman of the Expert Council and published
We would like to thank Alfa-Bank for its appreciation of our contribution to the Russian economy.”
on the website of the Award.
In the past, the award has been given to the following companies: Procter & Gamble (2003), Nestle
Creating the final list
(2004), United Technologies (2005), Deutsche Bank AG (2006), General Motors (2007), Intel (2008),
McDonald’s (2009), Danone (2010) and Unilever (2011).
42
No more than 15 works from the “long list” are included on the final list. The work must be supported by
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the majority of experts of the Council to be included on the list of finalists, which is approved by 31 May,
The second prize of 1.5 million roubles was shared by writers Evgeny Popov and Aleksandr Kabakov, who
announced by the Chairman of the Experts Council and published on the website of the Award.
wrote a biography Aksenov, about Vasily Aksenov, writer and dramatist, published in 2011. This was a
“portrait of the artist and his times”.
The Literary Academy — the Award jury
The third prize of 1 million roubles was given to Marina Stepnova for the novel The Women of Lazarus.
The Literary Academy consists of 109 professional literary people and publishers, cultural figures, scientists,
Marina Stepnova is a prose writer and translator from Romanian. Her book is a saga about the family of
public and state figures, journalists and entrepreneurs. Members of the Literary Academy become familiar
a great scientist who was enlisted to help in the war by the authorities.
with the works from the finalist list and begin voting. This how the winners of the first, second and third
prizes are determined.
The jury of the Big Book gives a special prize, “For Honour and Dignity”, annually. Daniil Granin was
awarded it this year. The prize “For Contribution to Literature” was given to the Director of the Gallimar
The Readers’ Choice Award
publishing house Antuan Gallimar.
The Big Book has an Audience or, more accurately, Readers’ Choice Award. Readers begin voting on the
Since 2006, the first prize of the Big Book has been awarded to: Lyudmila Ulitskaya (Daniel Stein, Inter-
website of the Award after the list of finalists is announced. The three works with the most votes are the
preter), Vladimir Makanin (Asan), Leonid Yuzefovich (Cranes and Pygmies), Pavel Basinsky (Lev Tolstoy:
winners, and their authors are awarded with commemorative statuettes.
Escape from Paradise), and Mikhail Shishkin (Letter Book).
Winners of the 2012 Big Book Award
The prize “For Honour and Dignity” has been awarded to poet and translator Ilya Kormiltsev, and writers
Aleksandr Solzhenitsyn, Boris Vasilev, and Fasil Iskanderov. In addition, Andrey Bitov, Valentin Rasputin,
On 27 November 2012, the Literary Academy announced the winners of the seventh Big Book National
Anton Pavlovich Chekhov and Peter Mayer were noted “For Contribution to Literature”.
Literary Award. The award ceremony took place in one of the most beautiful buildings of the capital: the
Pashkov House.
The winners received money in the form of Alfa-Bank cards. The first prize in the amount of 3 million
roubles was given to Daniil Granin for the novel My Lieutenant. 93-year-old Daniil Granin is writer, public
figure, holder of the State Prize of the USSR and the Prize of the President of the Russian Federation
in the field of literature and art, and is honoured with the Title of Honorary Citizen of St Petersburg. My
Lieutenant is a look at the Second World War from the inside, from a trench.
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INFORMATION OPENNESS
The press service carried out active and multi-faceted work to provide PR support for Alfa-Bank, dissemi-
“Transparency, openness, and speed are our main principles in working with mass media,— noted Alfa-
nating the latest news, trends and forecasts among the editorial boards of printed and Internet media,
Bank’s Director of Information Policy and Public Relations Leonid Ignat, — Journalists do very important
radio stations and TV channels. Internet conferences with Alfa-Bank experts are held regularly on the
and necessary work: helping Russians, more than 7 million of whom are our clients, to sort out what is
website www.alfabank.ru, and press lunches on current topics in the banking sector have been organ-
happening in the Russian and world economies. It is clearly important that they understand our achieve-
ized since 2005. The press service of Alfa-Bank has been holding large conferences for journalists from
ments and success. I am certain that people all over Russia are informed by their efforts. I want to thank
federal and regional mass media in which representatives of the State Duma of the Russian Federation,
all those who have contributed to the conference — our reporters and our guests from regional and
the Government and the Central Bank of Russia take part each year since 2006. In 2012, more than
federal mass media”.
150 federal and regional mass media organisations were represented at the conference “The Russian
Banking Sector: Growth Risks”.
The press service of the year
Banking Sector Day
In 2012, Alfa-Bank’s national press service won in the main category “Press Service of the Year” at the 4th
All-Russian Competition for Public Relations Professionals organized by the Image-Media publishing house
Alfa-Bank held the 7th All-Russian Conference “The Russian banking sector” for mass-media on 26
and Press Service magazine. The Award, founded in 2008, is given for the results of teamwork in the area
October 2012. Chairman of the Board of Directors of Alfa Banking Group Petr Aven, President of the
of PR. The jury includes important figures from the world of PR – representatives of the Russian Public Rela-
Russian Union of Industrialists and Entrepreneurs Aleksandr Shokhin, Chancellor of the Russian School
tions Association, the Expert Council of the International Association of Business Communicators/ Russia,
of Economics Sergey Guriev, Deputy Minister of Finance of the Russian Federation Aleksey Moiseev,
the leading PR-agencies and PR-publications. 322 applications from press services and press secretaries of
Deputy Minister of Economic Development of the Russian Federation Sergey Belyakov, Deputy Chairman
Russian state and private companies were submitted for participation in 18 categories of the competition.
of the Committee of the State Duma of the Russian Federation on Financial Markets and President of
the Association of Regional Banks in Russia Anatoly Aksakov and others gave reports at the Conference
35 nominees vied for victory in the main category: “Press Service of the Year”. And Alfa-Bank’s national
this year.
press service, which took part for the first time, won in this category.
Representatives of the largest financial organisations, government bodies, and regional and federal mass
The press service is dedicated to strengthening Alfa-Bank’s image by regularly interacting with the Russian
media engaged in a dialogue on the present and future of the sector. The participants were given an over-
media, quickly providing current and reliable information on Alfa-Bank’s activity, products and services,
view of the financial and economic situation in the country and current state of the banking sector, and
and organizing and holding PR events in Moscow and Russian regions.
asked questions to the high-level experts, economists and bankers in attendance.
Alfa-Bank has repeatedly been honoured with high recognition from professional associations and journalThe main goal of this event is to foster an open discussion of current trends, major problems and prospects
ists thanks to the work of the press service. Alfa-Bank took first place among Russian private banks in
for the development of the Russian banking sector.
terms of quality of representation in the media in 2011, according to the Medialogia Company.
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A TOKEN OF SUCCESS
It is Alfa-Bank’s firm belief that quality customer service is impossible without quality interaction between
Directors and Chairman of the Board of Directors of the Alfa-Bank Group Petr Aven, and Chief Managing
Bank employees. Alfa-Bank’s corporate culture is well known even outside the Bank. For the past 20
Director, member of the Board of Directors and member of OAO Alfa-Bank management Aleksey Marey.
years, the Bank’s operations have been based on clear values our employees have come to share, such as
The “best of the best” winners received statuettes, diplomas and 100,000-ruble certificates. The runners-
a customer-centered approach, team spirit and an entrepreneurial attitude to every challenge. Promoting
up received diplomas and 50,000-ruble certificates.
these values among Bank employees, presenting the best examples to be followed and rewarding the top
performers are among the Bank’s internal communication objectives. It is no less important to develop a
Bank of Ideas
culture of communication among our staff. The entire Bank functions as a single team, and colleagues
always feel free to discuss work issues with each other and, more importantly, with executives at all levels.
The Bank launched the Bank of Ideas internal resource in 2008. More than 4,000 ideas from staff
Corporate events, the Alfa-Navigator publication, the Bank of Ideas resource and meetings between
members all over Russia have been collected since then. Any employee has a chance to suggest an idea
managers and Bank executives in Moscow and the regions are intended to bolster our corporate culture,
for improving the way the Bank does business or its employee experience. Each proposal goes directly to
which makes Alfa-Bank one of the most attractive employers on the market.
the head of the relevant department. The authors of the most useful ideas not only gain recognition among
their colleagues but also receive a diploma and a bonus certificate from a superior. Information about the
The Best of the Best contest
ideas and their authors is printed in the corporate magazine and published online.
The Best of the Best contest is an annual event involving Alfa-Bank employees. Any Bank staff member
The Bank of Ideas portal gathered 968 ideas in 2012, and 217 of them were approved. This is evidence
can nominate a colleague from his or her own or another division for an award. There are five categories,
that innovation at the Bank is crucial and enjoys the support of its staff. At the end of each year, the
consistent with the Bank’s corporate values. Four of them are individual — “Thinking like Entrepreneurs”,
internal communication committee chooses the best of the implemented ideas in the “Innovation” and
“Valuing Customers”, “Seeking Leadership” and “Developing Constantly” — and one team category,
“Process Optimization” categories. The authors of the ideas are awarded with diplomas, “Man — Idea
“Working as a Team”. Each month, the names of the best employees are posted on the corporate portal
of the Year” and a valuable prize. In addition to the authors of the ideas, the resource involves over 200
together with their photographs and brief accounts of their achievements. The winners receive a bonus.
heads of various departments whose attentive evaluation makes the portal an effective tool. The year’s
The top contenders for the annual award in each category are chosen at the end of the year by Bank
most active expert team of the Bank of Ideas receives a challenge symbol of the winner and funds for
employees, who can vote for who they deem to be the most deserving candidate. The names of the
a corporate event.
winners of the annual award, Best of the Best 2012, were announced at the executive conference in
January 2013.
Alfa-Navigator
There were many finalists at the latest award ceremony — 37 employees of the Bank, including the four
Alfa-Bank’s corporate publication comes in two formats. The online Alfa-Navigator is updated daily on the
teams that scored the highest in the all-Bank vote, came on stage. The awards were presented to the
corporate portal. The printed edition of the Navigator is a 60-page quarterly magazine delivered to every
winners by Alfa-Group Consortium Supervisory Board Chairman Mikhail Fridman, member of the Board of
Bank employee. The editorial board and the authors are Bank employees with a deep knowledge of corporate
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49
processes and culture. This knowledge enables them to report news consistent with the magazine’s mission
Anniversary Heroes
and implement the Bank’s information policy.
It is a long-standing tradition to congratulate colleagues on major anniversaries of their career at the Bank.
The Alfa-Navigator website publishes reports on important transactions and projects, successful employees,
Alfa-Bank marks every five years of employment. Employees who complete five years receive personal
volunteer initiatives, cultural events organized with the support of the Bank, corporate events and other
letters of gratitude signed by the Bank administration. Those who work for the Bank for 10 or 15 years are
news. The portal also posts announcements and the results of professional and recreational contests held
invited to a party dedicated to anniversary heroes. The Arbat banquette hall, a Moscow landmark crowned
at the Bank and its particular divisions. In addition, it conducts polls and hosts a forum for employees.
with the Alfa-Bank globe, gathers employees from all over Russia for an informal celebration, a meeting
with Bank executives and an exchange of congratulations. The Alfa-Club 10/15 is an informal private
Alfa-Navigator regularly hosts intranet conferences where senior Bank executives answer questions sent by
club for employees who have worked for the Bank for 10, 15 or even 20 years. The Bank celebrated its
employees from all over the country. It also publishes series dedicated to the main events of the Bank, such
20th anniversary last year — its history began the day the Bank was issued a license. Yet the recruitment
as the executive conference in Bor, the regional road-show and summer festivals. Last year, Alfa-Navigator
of Bank staff began only in February 1992, with the first employees hired by the innovative commercial
published answers to all questions asked by Bank regional employees during the road-show.
with offices on Bakuninskaya Street in Moscow. Anniversary heroes also include employees who used
to work for BashinformsvyazBank, which later became an Alfa subsidiary and then the Bashkortostan
The Bank resumed publishing the printed edition of Alfa-Navigator in late 2010. The quarterly focuses
branch. Aleksey Leonov, advisor to the First Deputy Chairman of the Board of Directors and Vice-President
on the most important events in Bank life. Readers can learn about the Bank’s strategy and tactics, latest
of OAO Alfa-Bank, who started working for the Alfa-Capital Fund in 1992, has marked his 20th corporate
administrative reshuffles, major events, new projects carried out by business and support units, and the
anniversary. Alfa-Group Consortium Supervisory Board Chairman Mikhail Fridman met with the Bank’s
best teams and ideas of employees. Articles take the form of analytical notes, interviews and reports. All
longest-serving employees in a friendly, informal meeting.
the materials are prepared in direct contact with employees, and facts are collected and systematized by the
editorial office, which results in material that is original and interesting to readers. The editorial office tries to
Guests of the “Back to the Future” party at the Arbat building were immersed in the atmosphere of the
maintain a balance between various opinions. Executives and rank-and-file employees and representatives
past: they were met by “new Russians” wearing crimson jackets and a photographer taking pictures with
of central and regional offices can express their opinions in the publication.
a Polaroid, music of the 1990s and a fashion show of the typical clothes of accountants, secretaries and
disco stars of the first post-Soviet years. While the anniversary heroes dined, they watched videos of the
Apart from conveying information, the magazine is intended to promote corporate values among employees.
main events of the country and the Bank. The master of ceremonies drew 1990s food prizes, and senior
The projects and teams covered by the magazine serve as examples of these values manifested in the
managers shared their recollections. Jazz singer Victoria Pierre-Marie performed, and everyone joined in
work of Alfa-Bank employees. The magazine is also an inspiration because it is an honor to be the
the singing of the Alfa-Bank favorite, Go Down Moses (Let My People Go).
subject of a report read by the entire Bank. One of last year’s issues was almost entirely dedicated to
the Bank’s strategy — readers were given a guide to the key provisions of the strategy, the mission and
Each anniversary hero received an award — a diploma, a letter of gratitude and a statuette, and a golden
values of the Bank.
badge of honor (given to those marking their 15th anniversary). The Bank paid tribute to its longest-serving
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51
veterans, who received watches with an engraving which read, “20 Years of Success”, and personal letters
culture, which encourages employees at all levels to listen to their colleagues. This model differs greatly
of gratitude written by hand by a professional calligrapher (who also wrote by hand the oath taken by the
from the vertical model adopted at the majority of Russian companies in which all decisions are taken
Russian president). Most importantly, everyone at the party felt that their work over the years had been
individually. This culture of consensus is an important advantage, as it is a highly efficient way of managing
appreciated by management and their colleagues.
a large organization.
13th Executive Conference
Traditionally, the conferences at Bor include addresses by renowned economists and politicians who speak
about the major trends in Russia and the world. Chairman of the Alfa-Bank Group Board of Directors Petr
The executive conference at Bor is a traditional Alfa-Bank event. Each year, our key managers — heads
Aven assumed the role this year. Chairman of the Board of Directors Petr Shmida noted that the Bank had
of departments, directorates and units, branch and office managers and business directors — gather to
achieved last year’s financial and internal transformation goals.
discuss the results of the previous year and learn about the Bank’s direction for the next year.
The executive conference summed up the results of the Best of the Best 2012 contest. Mikhail Fridman,
The Bank’s 13th executive conference was the first event with an overarching theme, “The Bank Through
Petr Aven and Aleksey Marey presented statuettes and diplomats to the winners.
Customers’ Eyes”. The customer view of the business will be a major focus of next year’s strategy, and
Bank executives discussed the operations of their units precisely with this in mind at the general meeting.
In addition to the major theme, “The Bank through Customers’ Eyes”, the conference discussed leadership at
Every presentation was preceded by a video in which customers talked about their ideas for an ideal Bank.
Alfa-Bank. A special meeting and group debates attended by all guests were dedicated to that subject. The
Bank executives also gave presentations on ways of becoming the best Bank possible. The Bank has the
format of the meetings was significant, as the themes for the working groups were not formulated in advance.
ability to do so in all spheres of business — we are the top Bank in terms of customer experience and the
only non-state Bank in the CIS with an investment rating. In addition, the Bank posted impressive results
Anyone could suggest a theme for discussion and thereby become a moderator of his or her own roundtable.
in 2012 and met each of its major targets.
Conference delegates could choose a theme, and there were no rules for the discussion itself. The Bank
managers quickly got over the hesitation caused by full freedom of choice and discussed numerous subjects,
An inseparable part of the Alfa-Bank executive conference is a visit by those people who closely monitor
from “leadership at work and at home” to “how a leader can avoid becoming a dictator.”
the Bank’s operations and set its major tasks. These are the shareholders, heads of the Alfa-Bank Group
and the Board of Directors. They speak about their vision for the Bank, its business and the contemporary
Conference delegates suggested numerous ideas about what constituted a leader at the Bank. Everyone
global situation and give employees an opportunity to view their work from a different perspective.
acknowledged that a leader could occupy any position, not necessarily managerial. It was no accident that
several groups chose as their themes “informal” leaders — people who could lead other people, whose
Alfa-Group Consortium Supervisory Council Chairman Mikhail Fridman opened the general meeting of the
work serves as an example and whose opinion is listened to. In addition to business debates, there was an
conference and presented the annual results of the companies in the consortium. Mr Fridman described
informal program. Working meetings were followed by a friendly soccer match. The winning team received
Alfa-Bank as “one of the shareholders’ most successful investments”. He also noted the Bank’s corporate
an award at the traditional evening buffet, where Bank employees could communicate informally and relax.
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53
Road-Show
this fall, a biennale of contemporary art. The Bank will sponsor a performance of the Yekaterinburg Opera
and Ballet Theater at the Uraltransmash plant. In Krasnoyarsk, Leonid Ignat gave an 18th century psalm
Regional trips by key Bank executives have become a tradition. Senior managers visit regional branches
book on behalf of Alfa-Bank to the Kasnyanovsky Dom museum and enlightenment center of spiritual
and offices to speak with employees and meet with customers, journalists and public officials. Employees
culture of the Krasnoyarsk territory.
of regional units visited by the road-show have an opportunity to obtain firsthand information about the
current status of the Bank on the market and the direction in which it is heading. This year’s road-show
Summer Day
visited six cities, namely, Krasnodar, Samara, Yekaterinburg, Chelyabinsk, Nizhny Novgorod, Perm and
Krasnoyarsk.
The “A-lympic Games” were held in Volynskoye Park as part of Alfa-Bank’s Seventh Summer Day. More than
3,000 Bank employees and their families took part in the event. The festival opening included elements
The initial results of the fulfillment of Alfa-Bank’s strategy were presented to Bank employees. Senior
borrowed from the Olympic Games, reminding the audience of the festival’s theme. Chief Managing Director
managers told their colleagues about Alfa-Bank’s strategic goals for next year and the medium-term strategy
of OAO Alfa-Bank Aleksey Marey had the honor of hoisting the flag and lighting the “A-lympic” flame as
until 2015, as well as the expectations of the Bank’s management from every employee irrespective of his
the honorary President of the International “A-lympic” Committee.
or her position. Heads of business units in each city discussed how the staff of the particular regional unit
could contribute to achieving the Bank’s goals. An important part of the road-show was the question-and-
The Games’ opening ceremony continued with the Hammers’ Drum Show. The performers of the famous
answer session, in which employees from every branch asked questions to the executives and received
Greek dance created a special atmosphere. Employees enjoyed the dance and learned its main types all
firsthand answers.
day long on various floors. The main stage hosted performances by musical bands and master classes
in cheerleading, Sirtaki dance, aerobics and rhythmic gymnastics. The “A-lympic” Games were equal in
The general meeting ended with the traditional celebration of birthdays and presentation of diplomas to
scope to the celebrated world sport event. The program included various sports, including volleyball, arm
the top employees in the region. In the afternoon, sector representatives discussed results, visited units
wrestling, kettlebell lifting, ping pong, a family relay race and board games (chess and checkers). The “Alfa-
and met with representatives of large regional corporate clients. The chief managing director held a press
Bank Values” original marathon was a big event. Sport trampolines, a climbing wall, a shooting gallery,
conference for regional media.
darts and foosball were even more popular. The “A-lympic Village” was built of cardboard especially for
the “A-lympic Games”. It was the site of creativity all day long. Anyone could draw a picture on the walls
Road-shows also always include charity events: executives visit cultural centers sponsored by the Bank.
of the cardboard houses. Visitors to the children’s playground were treated with a show, “Neznaika at the
The Samara Regional Museum received a painting, “Diana the Huntress Fighting Amur” from First Deputy
A-lympic Games”. Face-painting and Greek-style hair-braiding experts offered their services to the guests
Chairman of the Alfa-Bank Board of Directors Oleg Sysuyev and Director for Information Policy and Public
throughout the day.
Relations of Alfa-Bank Leonid Ignat. The Bank is sponsoring the construction of the Font Chapel on the
premises of the Belgorodsky monastery, 80 kilometers from Perm. A special press conference by CEO Andrei
Summer Day visitors learned how to make wreathes or paint china. Decoupage and felting master classes
Sokolov was dedicated to that project. Executives spoke in Yekaterinburg about a big project planned for
were very popular. The guests also included Asterix and Obelix at the Olympic Games movie characters
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55
and “live statues” of athletes portrayed by actors who gladly posed for photos. The “A-lympiad” culminated
with the “A-lympic Games” award ceremony. The International “A-lympic” Committee congratulated the
winners and presented them with valuable prizes and medals. The winners of all events, including the
contest of volunteer projects, were invited on stage to receive their awards.
Summer Day is a special corporate event. The money raised from each ticket was donated to the charity
fund “Life Line” for treating children with serious heart conditions.
56
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message from the management - Alfa-Bank

Transcription

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