A Year Of High Numbers - Alfa-Bank

Transcription

A Year Of High Numbers
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Alfa-Bank has always been and will continue to be a socially responsible
company that develops and supports cultural initiatives, is not indifferent
to those in need of help and takes an interest in what our country will
be like in the future.
Rushan Khvesyuk
Chairman of the Executive Board,
Member of the Board of Directors
Message
from Alfa-Bank
management
As the largest private bank in Russia, Alfa-Bank engages in vibrant social and charitable activities. It also prioritises social responsibility; this is why more and more cultural, educational and philanthropic events enjoy
Alfa-Bank’s support every year. In this report, we highlight the most important and interesting events and
social initiatives arranged or sponsored by Alfa-Bank in 2010.
Every year, Alfa-Bank gives people in Russian’s regions the chance to see their favourite singers, musicians and
actors by arranging tours of Russian and international celebrities. In 2010, we organized shows starring Dmitri
Khvorostovsky and Denis Matsuev, Mashina Vremeni and Voskresenie and many other celebrated performers
and music companies. Music competitions and drama festivals, exhibitions and concerts were supported by
Alfa-Bank and the Bank was instrumental in promoting regional museums. For instance, Alfa-Bank helped
Omsk Museum of Fine Arts by sponsoring restoration work of Ivan Aivazovsky’s picture Storm on the Black
Sea, donated an etching from the collection of German publisher Rudolph Ackermann to Saratov Art Museum,
financed the final phase Nikolay Koshelev’s Burial of Christ canvas restoration in Nizhniy Novgorod State Art
Museum and provided financial aid to other museums and libraries across the country. An essential 2010 project was the comprehensive support we extended for the restoration of the Russian exhibition pavilion in Venice.
While committed to supporting cultural initiatives, the Bank does not forget those for whom our help is indispensable. Corporate donations to the Life Line Foundation, gifts and congratulations to Great Patriotic War
veterans, sponsorship of children’s homes and boarding schools are not just initiatives of the Bank, but a reflection of the good will of its employees who initiate personal volunteer projects and put their heart and soul
into helping those in need.
Another essential direction of the Bank’s socially significant operations that deserves special attention is support for talented youths from Russian’s regions as part of the Alfa Chance scholarship program and arrangement of internships in Russia for young professionals from abroad.
Summing up this brief review of the Bank’s social and charitable activities in 2010, I am proud to say that
Alfa-Bank has always been and will continue to be a socially responsible company that develops and supports
cultural initiatives, is not indifferent to those in need of help and takes an interest in what our country will be
like in the future.
Alfa-Bank • Social Report 2010 • Message from Alfa-Bank management
LIFE LINE —
Saving Children Together
Alfa-Bank has supported the Life Line Charity, which provides
financial assistance to critically ill children, for the past six years.
The Bank acts as the corporate sponsor of the program and also
provides opportunities for its employees to make individual targeted donations. The Bank regularly holds charity events to raise
extra funds for children in need of help as part of its support to
the foundation.
Alfa-Bank launched the Life Line charity program on 1 June, 2004, as an initiative of leading Russian companies and individuals who could not remain indifferent to the problem of high mortality
rates among children in Russia. In developing the Program, Alfa-Bank leveraged successful experience of international organisations engaged in health care and charity. It became a national charitable foundation in 2008.
The fund was founded to help children with serious illnesses that can be treated with state-of-the-art
medical care. The Life Line foundation’s mission is to save critically ill children and promote civic values
that will ultimately foster open interaction between different social groups across Russia and globally.
Life Line pays for advanced medical treatment and expensive high-tech devices to ensure the best possible care for Russian children who are 15 years or younger suffering from life-threatening heart, brain
Alfa-Bank • Social Report 2010 • Life Line — Saving Children Together
and liver diseases. Since 2009, the Life Line foundation has been funding medical treatment of children
with congenital spinal deformities (grade III and IV scoliosis) that require surgical intervention.
Life Line is a nation-wide charity, and all the funds raised by the program are used to pay for the
treatment of children. The Charity has already helped the lives of more than 4 000 children across
Russia by raising more than $18 million.
The fund sponsors operation on children in Moscow, St. Petersburg, Perm, Krasnodar, Tyumen, Samara,
Novosibirsk, Tomsk, Voronezh, Nizhniy Novgorod, Krasnoyarsk, Kaliningrad, Kazan, Murmansk,
Khabarovsk, Syktyvkar, Volgograd, Yekaterinburg, Rostov and other cities. Funds are spent on prescribed
medical services and medicines necessary for the care of every Life Line patient. The proper use of the
charity’s funds and the transparency of the program are guaranteed at all times.
A significant source of funds for the Life Line Charity are corporate donations from the Bank as well
as personal contributions made by its employees. In addition to private and corporate contributions,
the Life Line program also raises funds to save the lives of critically ill children through the Give As
You Earn program, an initiative designed for employees wishing to contribute part of their wages.
Any company can participate in the Life Line corporate scheme and give their staff the opportunity to
provide financial aid to children directly from their work places by installing the relevant application.
Alfa-Bank was the first corporate participant in the Life Line program. Since August 2004, more than
500 Alfa-Bank employees across the country have donated more than 8.8 million roubles and funded
treatment for 95 children.
Extending a Helping Hand
Since September 2008, customers have been able to donate to the Life Line foundation by using AlfaClick or bank transfers, free of charge. Updates on how the money is spent are regularly posted on the
Bank’s website. We are very grateful to our customers for their enthusiasm in supporting our initiative
to provide financial assistance to the Life Line Charity — during 2009 they donated over three million
roubles. This was enough to sponsor sophisticated medical equipment for 31 children suffering from
heart defects from all over the country.
In 2009, Life Line and Alfa-Bank launched another joint project enabling the Bank’s customers to
contribute to the common cause of saving critically ill children using their plastic cards and cash dispensers installed in all offices of the Bank. These cash transfers are also free of bank charges.
The Golden Heart of Alfa-Bank
In November 2007, the Bank launched a new corporate project - a monthly charity lottery called
“The Golden Heart of Alfa-Bank”. Everyone who makes donations using the Life Line program can
participate in the lottery. Prizes include tickets to events jointly organised by Alfa-Bank and the
Life-Line Charity.
Charity
If we don’t help, who will?
Volunteer Initiatives at Alfa-Bank
Employees of all Alfa-Bank offices and divisions have always supported charitable events and continue to do so. Three times a year —
as part of Children’s Day, We are Getting Ready for School and
Christmas Miracle events — heads of regional divisions visit more
than 20 orphanages Alfa-Bank supports charity events from
Kaliningrad to Khabarovsk. In 2010, the list of Bank-sponsored
children’s homes was extended to include orphanages in Krasnodar and Rostov-on-Don and the Suvorov Military School in Kazan.
The Bank also implemented a new project together with the Nizhniy Novgorod Youth Theatre. Alfa-Bank sponsored the theatre’s
Golden Key production and invited more than 800 orphaned children to the first performance. During the Summer Day traditional
family event, employees of regional offices donated more than
2,000,000 roubles to the Life Line foundation, enabling 10 heart
surgeries for children.
Let’s Help Children to See the World
In 2010, the Bank held another fundraising event called Let’s Help Children to See the World during
which Alfa-Bank employees raised funds to purchase a Braille printer that prints readable texts, handouts,
pictures, charts and tables for the Korolev school for blind children. Diana Gurtskaya visited Alfa-Bank to
Alfa-Bank • Social Report 2010 • Charity
give her personal thanks to the participants of the fundraiser who made the greatest donations. And in
just a few days the famous singer also visited the school in Korolev to hand over the printer, where Diana
performed some of her singles and sang a song with the children.
Assistance for State Orphan Support Program
Support for child orphanages is an on-going strategic charity initiative for Alfa-Bank.
“the reintegration of orphans into society and development of their professional skills is a socially
important program we support”, says Alfa-Bank’s Director for Communications and PR Leonid Ignat.
“By providing socially significant aid to its sponsored orphanages and boarding schools, Alfa-Bank
facilitates the government program”.
Helping the Children Together! — Volunteer initiatives in Moscow
We are proud of our team at Alfa-Bank. As well as being high-profile specialists, our employees are
also amazing, warm and generous people, many of whom support orphanages and childcare centres
on a permanent basis. In 2010, we held a contest of volunteer initiatives among various charitable
projects designed by Bank employees who volunteer to help disabled children and kids from children’s
homes and boarding schools in verious regions of Russia. Each employee could propose their own
charity project; the best initiatives submitted were shortlisted and put to a general vote of colleagues
to select the projects Alfa-Bank would go on to sponsor.
Children’s Day
On Children’s Day, Alfa-Bank employees visited children from sponsored orphanages in 16 regions of
Russia. The children received toys, sweets and games and many other gifts. And, of course, of utmost
importance for the children was the intecaction with people from outside their customary environment. The reintegtation of children brought up in children’s homes to life beyond the walls of their
orphanages is a complicated task that requires more effort than their teachers and carers. Alfa-Bank
employees endeavour to contribute to this complicated process.
Employees of our Tyumen branch who sponsor an orphanage in Uvat, which is far away from the
city, arranged for the children to have a tour of Tyumen. The kids had a busy day, including visits to a
children’s restaurant, amusement park, 3D show of Shreck 3 and an excursion to Alfa-Bank.
A similar experience was designed for the children sponsored by the staff of Novosibirsk branch whose
employees support Children’s Mental Hospital No. 3. In 2010, jointly with the Academic Club of the
Siberian Branch of the Russian Academy of Sciences, the branch arranged for an outdoor event called A
Happy Summer with Knopka and Klepka. In addition, Alfa-Bank donated changing tables to the maternity
home of the regional hospital and purchased hiking tents for the Patriot children’s summer camp.
Heads of Samara and Bashkortostan branches were invited as distinguished guests to celebration
concerts and parties dedicated to the end of the school year at Boarding School No. 117 in Samara
and children’s home No. 9.
Employees of our Omsk branch prepared gifts and presents for their sponsored Orphan Asylum No. 1,
including household appliances and vases and also arranged a traditional tea party for the children,
during which Alfa-Bank employees socialised with the children they support.
• The Novosibirsk branch arranged several charity initiatives for Children’s Day. For instance, the
branch has long supported Children’s Home No. 2. In the run up to the Children’s Day, volunteers
from the branch raised money to purchase personal belongings and books the children need most.
The branch employees also supported other projects, such as assistance to the Novosibirsk Regional Clinical Hospital for the purchase of medical equipment for its children’s department and aid
to the patriotic camp under the auspices of the Authorised Representative of the Russian President
in the Siberian Federal District. In addition, on 2 June 2010, a charity event was held for the juniors
of the Novosibirsk Science Campus on the territory of the Academic Club of the Science Campus
— a major performance involving dancing companies of the Academic Club.
• Kemerovo Office funded Leningradsky Orphanage’s purchase of uniforms for its football team.
• Alfa-Bank’s branch in Krasnoyarsk invited children from their sponsored orphanage to Piramida
entertainment centre, where they were delighted to find playing machines, a circus performance
and plenty of ice-cream waiting from them.
• For more than 10 years, the Bank’s Samara branch has been supporting Boarding School No.
117 for physically challenged children with speech and hearing impairments. In anticipation of
the Children’s day, the Bank’s employees purchased and installed speech and hearing mechanotherapy equipment for psychological release and physical relaxation.
• In Krasnodar, volunteers purchased a metal frame swimming pool and audio equipment for Orphanage No. 32 in Tenginskaya Village (Ust-Labinsk District) and also participated in a football
friendly with the orphanage’s children.
• Our Rostov branch staff sponsored Vysokiy Bereg — a Childhood Day charity event arranged for
orphans and boarding school pupils of the Rostov Region. The event was arranged by Vysokiy
Bereg hotel complex of Rostov-on-Don in honor of Children’s Day. Children from Children’s Home
No. 4 of Rostov Region’s Novocherkassk also received prizes and gifts from our employees.
• Staff from our Volgograd office arranged for the purchase of baby food, diapers and toys for the
Malyutka orphanage in their city.
• In
2010, the Kazan branch decided to sponsor the junior cadets of Kazan’s Suvorov Military
School. On Children’s Day, each of the pupils received a basket of food to brighten up their journey
to a special sanatorium of the Russian Ministry of Defence in Anapa.
• Staff from our Saratov office made their traditional visit to the state healthcare institution Specialised Children’ Home in Saratov. In the run up to Children’s Day, office employees raised funds to
purchase items that babies up to three years need: diapers, baby clothes, sets of early develop-
ment toys, a photo camera to compile photo albums of the kids from their first months to the time
they are adopted or join children homes.
• Khabarovsk branch traditionally provides charitable support for the orphanage of Lermontovka rural
settlement (Bikin Municipality) of the Khabarovsk Territory. In the run up to Children’s Day, the branch
donated money to purchase tickets to the Khabarovsk Circus: the children’s first visit to the circus.
• Dalnevostochny operational office in Vladivostok visited children from their sponsored children’s
home in Anuchino village of Primorsk Territory on Children’s Day and presented two water heaters
to the institution.
• Alfa-Bank’s employees in Nizhniy Novgorod brought presents to residents of the children’s asylum
in Krasnye Baki settlement. The presents were purchased wih the funds donated by the Bank and
raised by the branch staff. The asylum received two system units for the computer room, monitors,
stationery, detergents, a ping-pong table and accessories.
Volunteer Initiatives on Knowledge Day
Between August 19 and 27, the Bank held its annual event: The 1 September — We are Getting Ready
for School. Employees brought toys, stationery, books and games. Alfa-Bank supports ten institutions for
children who do not have families of their own and all the donations were delivered to children in orphanages and children’s homes. Charitable events were also arranged in all regions of the Bank’s operations.
• Staff at our St. Petersburg branch helped to organise Autumn Day — a special concert that is held
on an annual basis at the Bank-sponsored children’s asylum No. 113 — in order to demonstrate
the children’s progress and achievements over the previous school year. Alfa-Bank staff collected
about 50 kg of gifts and presents, including sweets and clothes, and purchased a steam ironing
system for the orphanage.
• The Novosibirsk branch sponsored the Globus Youth Theatre to stage Treasure Island. The performance was attended by children from orphanages and children’s homes under the care of
Novosibirsk Region Ministry of Healthcare. In addition, our Novosibirsk branch provided financial
assistance for the purchase of cots for the children’s ward of the local Mental Hospital.
• Kemerovo operational office provided support and financial aid to Children’s Art School No. 14
named after A.A. Leonov for the purchase of an A3 format scanner. Office employees generously
contributed to this social project. Funds raised by our staff were used to purchase brushes, paints,
Whatman paper and pencils for the school.
• Knowledge Day in Irkutsk was sponsored by Irkutsk operational office in cooperation with the
Irkutsk Department of the Russian Children’s Fund. The children enjoyed an exellent performance
after which the first-formers-to-be received school bags with everything necessary to start their
studies and also colourful encyclopaedias.
• Krasnoyarsk saw the first ball for orphans held in the orphanage named after Khazret Sovmen with
support from the Bank.
• On September 1, children from an orphanage in Uvat visited Alfa-Bank. They were given a tour
of the Bank and then enjoyed a tea party. The children also received large colourful encyclopaedia as present.
• In Kurgan, Knowledge Day was marked by the Bank sponsoring Shadrinsk Children’s Asylum for
mentally impaired children, enabling the institution to purchase necessary equipment.
• Volunteers
from the Krasnodar operational office purchased school uniforms for children from
Orphanage No. 32 of Tenginskaya Village, Ust-Labinsk District.
• Our Rostov branch purchased a laptop computer and a projector for Children’s Home No. 4 in
Novocherkassk, Rostov Region.
• Staff at our Volgograd operational office helped Volgograd’s Malyutka orphanage by paying for the
installation of a water heater and piping and washstand replacement in the orphanage building.
• For more than 10 years the Bank’s Samara branch has been supporting Boarding School No. 117 for
physically disabled children with speech and hearing difficulties. On September 1, the children were
presented with books, clothes and toys, and two new sewing machines for the school’s workshop.
• On Knowledge Day, employees of the Bank’s branch in Kazan bought equipment for two game
rooms at the Kazan Suvorov Military School. Now, the junior pupils have an opportunity to spend
their leisure time playing as if they were at home again.
• Funds raised by the staff of Khabarovsk branch were used to purchase paints, brushes, school
record books, pencils and other stationery for children from the orphan asylum of Lermontovka,
Khabarovsk Territory.
Christmas Miracle
The Christmas Miracle Volunteering Event has already become a well-established tradition. This year,
the event started on 29 November 2010 with the Bank’s employees raising funds and collecting New
Year and Christmas gifts for children of eight Bank-sponsored orphanages and boarding schools in the
Moscow, Tver and Kirov Regions. 100 boxes with presents were delivered to Ivanteevka Children’s
Home of the Moscow Region, Special Boarding School in Korolev, Bykovo and Petrovo children’s
asylums, Torzhok Boarding School in the Tver Region, social orphanage for children and teenagers in
Moshki Village and Bezhetsk Special Boarding School for orphans and to the remote children’s home
in Burmakino Settlement in the Kirov Region.
As well as delivering gifts and presents, our joint efforts gave substantial assistance to the orphanages
with medicines, dressings, personal hygiene products, foodstuffs, stationery, reference and teaching
materials and books. In addition, all children from the children’s home in Ivanteevka received tickets
to the seasonal Lukomorye performance by the Pushkin Drama Theatre, while kids from the Bykovo
children’s asylum themselves arranged a festive occasion for the guests from Alfa-Bank staging a
fairy tale, a dance and asked New Year riddles. Alfa-Bank and its employees also organised seasonal
festivities in other cities of our vast country:
St. Petersburg. The staff of our branch office in St. Petersburg sponsor Psychoneural Children’s
Home No. 13, where 80 children up to five years of age live and receive treatment. Before the New
Year, the Bank purchased a dishwasher, a three-year stock of energy-efficient light bulbs and electronic medical scales for the Children’s Home. The branch staff also raised funds for 60 presents for
the children, purchased Christmas trees and decorations for each nursery and decorated the main fir
tree with luminous reindeer figures.
Kaliningrad. Our Kaliningrad branch personnel undertook the guardianship of Zheleznodorozhny
Boarding School for mentally impaired children. 70 per cent of the children at the Boarding School
can only eat liquid food. The school’s blenders would wear out very quickly. Alfa-Bank resolved this
problem by purchasing a pulping machine for the institution. In addition, employees raised funds to
purchase baby food, fruit and sweets for the children and also collected clothes and books.
Murmansk. Alfa-Bank employees provided kids from Murmansk Children’s Home of one month to
four years old with essential personal hygiene products: baby shampoos, creams, cotton buds, diapers
and mobility-promoting toys, sketchbooks, pencils, colouring books and impressive Christmas decorations. The Bank also assisted the Home by purchasing a new computer, colour laser printer and antivirus software. Tutors of the Children’s Home develop educational programs themselves, using tailored
educational and developmental exercises for the children.
Archangelsk. Bank staff gave the local Diabetes School (a subdivision of the Regional Children’s Clinical Hospital), a DVD player to enable viewing of educational programs, an air ioniser for the resuscitation
department of the Hospital, tableware, sweets and clothes for 20 children.
Novosibirsk. Alfa-Bank’s branch in Novosibirsk helped the Novosibirsk Region Ministry of Education to organise a Christmas Tree party attended by about 1 000 children from local orphanages and
also sponsored the staging of Konek Gorbunok, a children’s play, in the Krasny Fakel academic drama
theatre. After the first night on 25 December 2010, the production became a significant part in the
children’s repertoire of the theatre. Another festive occasion — a Visit to the Snow Maiden — was held
by the volunteer group of our Novosibirsk branch for children from Mental Hospital No. 3, Gifts and
presents were given to Bank-sponsored boarding schools and orphanages. For instance, the Novosibirsk branch helped Baby House No. 2 it sponsors to purchase a snow plough.
Kemerovo. On New Year eve, the managers of Kemerovo operational office visited Leningradsky Orphanage and gave them skis as a New Year gift.
Irkutsk . The Bank’s office in Irkutsk helped orginise a matinée show for Children’s Home No. 3 and
purchased New Year toys and artificial fir trees. Employees raised funds to purchase toys for the babies of the Children’s Home and also children’s footwear. Sweets and educational board games were
given to children from Irkutsk Boarding School No. 9 for disabled children.
Krasnoyarsk. On winter holidays, children from Krasnoyarsk Children’s Home received tickets to
Singing Waterfalls circus performance involving sea lions from the Krasnoyarsk branch of Alfa-Bank.
In addition to the circus tickets, the children were given educational games as a present.
Omsk. The Bank’s office in Omsk is a standing guardian of the senior group of Orphan Asylum No. 1. In
the run up to Christmas, the office’s staff purchased a washer and some furniture for the asylum. Bank
staff also organised a traditional tea party and gave New Year presents to the children.
Krasnodar. Volunteers from the Krasnodar office of Alfa-Bank participated in a charitable initiative to
collect, purchase and give New Year presents to Orphanage No. 32 of Tenginskaya Village, Ust-Labinsk
District. The orphanage received two bicycles and an audio amplifier for its sound system.
Rostov. Volunteers from our Rostov branch gave a hi-fi system with karaoke, text and reference
books as well as computer discs with educational programs to Children’s Home No. 4 of Rostov Region’s town of Novocherkassk.
Volgograd. The staff of our Volgograd office raised funds to pay for window replacements in one
of the buildings of the Malyutka orphanage in Volgograd and also visited a matinée show at in the
orphanage, bringing presents and baby food for the kids.
Voronezh. Alfa-Bank’s Voronezh office donated presents to the children at the Semilutsky Social and
Rehabilitation Centre for minors, including vatious creative kits, including a table puppet theatre, kits
to develop motor skills, carnival costumes, educational board games, wooden construction sets and
many other gifts.
Orenburg. On December 22, the Head of the Orenburg operational office, Sergei Aparin, visited
Novonikitinsky Social Orphanage for children and teenagers and gave out New Year presents collected
by Alfa-Bank volunteers: clothes, toys, books, DVDs and a computer. Sergei also handed a gift coupon
to purchase sports equipment and accessories to the institution’s director Natalia Fedorova.
Kazan. Thanks to the charitable contribution of Alfa-Bank’s Kazan branch staff, all cadets of Kazan
Suvorov Military School went to the cinema to see the Chronicles of Narnia. Representatives of the
branch also handed out New Year gifts to the boys.
Ufa. As part of the Christmas Miracle event, Alfa-Bank staff in Ufa presented a video camera to
children from Orphan Asylum No. 9 as well as paints, brushes, modelling clay and other articles for
drawing and art. These gifts were given to help the children develop their creativity.
Nizhniy Novgorod. Alfa-Bank’s staff from Nizhniy Novgorod branch prepared New Year presents for
children at the children’s asylum in Krasnye Baki settlement. Funds raised by staff were used to purchase
a large TV set, home cinema, stationery, clothes and New Year sweets. Detergents were purchased to
meet the special sanitary requirements.
Khabarovsk. The Khabarovsk branch provided charitable assistance to orphan asylum of Lermontovka rural settlement (Bikin Municipality) of Khabarovsk Territory and gave the asylum’s children skis.
In addition, a volunteer group from the Khabarovsk branch also purchased game consoles and disks
as Christmas presents for the kids.
Vladivostok . Dalnevostochny office in Vladivostok helped the children’s home in Anuchino Village of
Primorsk Territory, by buying a freezer and a TV set for the institution for Christmas.
Other Volunteer Initiatives
• In March 2010, the Bashkortostan branch hosted a meeting between branch personnel and children from the Bank-sponsored Orphan Asylum No. 9. The children visited the banking hall and
corporate customer office of the Bank and the museum of our partner Bashinformsvyaz communi-
cations company. The children received gifts from branch employees, purchased using their own
funds, — such as encyclopaedias and sweets.
• In April 2010, Alfa-Bank staff paid another visit to the Social Orphanage in Moshki Village. Clothes
and footwear, foodstuffs and gadgets and other equipment collected by our employees took five
cars to deliver. In addition, furniture was purchased using the funds raised for this purpose. In July
and August, Alfa-Bank staff also raised funds to carry out some repairs in the orphanage.
• Yekaterinburg staff of Alfa-Bank passionately support charitable projects for the orphanages they
look after. In 2010, financial assistance of the bank allowed one of the children’s homes to replace
all the furniture in the children’s bedrooms and play rooms. The children were also given circus
tickets and computers. Using their own funds, employees also purchased audio players, clothes,
books and toys for the Bank-supported orphanages and children.
• Thanks to support from the Bank, children from orphanages in Chelyabinsk were presented with
cinema tickets, text books and bags for summer travels.
• The
Kemerovo office of Alfa-Bank organised a large-scale charity event for the Leningradsky
Orphanage supported by the local office. Funds were used to replace windows in the orphanage
buildings. The office’s volunteer group supports the Leningradsky Orphanage on a monthly basis,
throwing Birthday celebrations each month and collecting children’s clothes and footwear, books
and stationery to be given out at the children’s home.
Life Line
In 2010, funds raised by employees of all operational offices of the North-Western Region and St.
Petersburg branch were used to pay for surgery to cure a cardiac anomaly using an occlude on twoyear old Olesya Bykovskaya from Bykovo Village in the Archangelsk Region. In winter 2010, the
employees collected and sent little Olesya a basket of presents to cheer her up on her birthday while
she recovered from the operation.
As part of the Summer Day event, Krasnoyarsk branch staff raised funds for surgery on another little
patient of Life Line Charity. All the funds raised by our employees were given to the Charity, bringing
the day of surgery the girl needed so desperately a little closer.
The staff of Irkutsk operational office won a monetary award in the Bank’s competition and used the
funds to hold a QUIZ intellectual contest. All the prize money won by the smartest team was given to
the Life Line Foundation.
Humanitarian Aid for Fire Victims
Alfa-Bank employees collected humanitarian aid for people who became homeless in the devastating fires in
the summer of 2010. The call for help received responses from numerous employees and all the aid collected
in Moscow was sent to the Russian Children’s Fund and then distributed between the Moscow Region districts
most badly hit by the fires. Alfa-Bank staff in Nizhniy Novgorod, Tula, Lipetsk, Ryazan, Voronezh, Belgorod,
Ivanovo, Samara, Kazan and Ufa also collected aid for the victims made homeless by the fires.
The River of Life
In 2010, the Nizhniy Novgorod branch of Alfa-Bank, together with the River of Life blood donors’
movement (the Hematology: Charity and Support Foundation), held an extraordinary charitable event.
The event, which lasted for several hours, enabled Alfa-Bank employees to donate blood to treat children suffering from leukaemia.
“We are very happy that Alfa-Bank’s social mission now includes donorship events. It is extremely
important”, said head of the movement Ekaterina Skulskaya. “The main thing is that this event was
initiated by the employees themselves”.
More than fifty employees of the Nizhniy Novgorod branch participated in the River of Life charity event.
Victory Day with Alfa-Bank
Each year, Alfa-Bank congratulates Great Patriotic War veterans on Victory Day. In 2010, the
jubilee celebrations were marked by the national exhibition: The War on the Front Pages arranged by
Alfa-Bank and Komsomolskaya Pravda newspaper. The exhibition showed the history of World War
II as seen by the publication’s war correspondents. In 28 cities around Russia, the exhibition was
attended by more than 300 veterans and numerous other visitors to regional museums.
The War on the Front Pages
To mark the 65th anniversary of Russia’s victory in the Second World War, Alfa-Bank and Komsomolskaya Pravda launched a unique exhibition project. Various museums across the country housed the
War on the Front Pages exhibition of 50 front pages from Komsomolskaya Pravda publications from
1941 to 1945 that were selected for this purpose by the Media and PR Department of the Bank from
the paper’s archive, one of the oldest in the country. The exhibition was open to the public in Moscow,
St. Petersburg, Lipetsk, Ufa, Samara, Volgograd, Nizhniy Novgorod, Saratov, Kazan, Rostov-on-Don,
Kaliningrad, Tomsk, Yekaterinburg, Izhevsk, Perm, Chelyabinsk and other cities. War heroes attended
the exhibition as its guests of honour: in Samara, the only Hero of the Soviet Union in the region,
Vladimir Ivanovch Chudaikin, who was awarded the title for the capture of Berlin, and also Ivan Markiyanovich Koryaka who participated in three military parades, including the famous victorious ceremony
of 1945, came to see the historic pages of the newspaper. In Volgograd, the opening ceremony was
hosted by Stalingrad Offensive participant Valentin Andreyevich Kovalyukha. In Ufa, the audience was
addressed by former communications woman, Kelya Grigoryevha Kuzleva who was the first to receive
the message of the capitulation of Nazi Germany and also a witness of General Paulus’ surrender.
• The Bank’s Tomsk office together with Komsomolskaya Pravda newspaper arranged the War on
the Front Pages exhibition in the Tomsk State Local History Museum. The project attracted much
publicity and enjoyed the support of Tomsk City Administration. The opening ceremony was attended by war veterans, cadets, international students of Tomsk Polytechnic University, in particu-
lar from China and South-East Asia, the Head of the Department of Culture of the Tomsk Region
Administration and representatives of Tomsk City Administration.
• The exhibition in Barnaul was housed in the State Arts Museum of Altai Territory. The event was
attended by WWII veterans, military students of Barnaul Law School, mass media representatives
and officials from the Altai Territory Department for Culture and Archiving.
• In Novosibirsk, the exhibition was arranged in Krasny Fakel theatre. After the opening ceremony,
the Great Patriotic War veterans watched a performance of Cannot Come to You Today, based on
a true story and includes actors reading aloud letters written by their grandparents during the war.
The production was sponsored by the Novosibirsk branch of Alfa-Bank and is now on the theatre’s
permanent repertoire.
• Nizhnevartovsk
supplementary office of the Bank and the Komsomolskaya Pravda newspaper
co-arranged the War on the Front Pages exhibition in their city. The exhibition opening in the local Palace of Arts was attended by war veterans and representatives of the city’s Administration.
• In Krasnodar, the exhibition was held in the Krasnodar History and Archaeology Museum named
after E.D. Felitsin. The opening ceremony was attended by war veterans, representatives of regional mass media and Administrations of Krasnodar and the Krasnodar Territory. By way of a
present, the veterans also received 3 000 rouble coupons to purchase medication.
• In Rostov-on-Don, the exhibition was staged in the Rostov Regional State Museum of Fine Arts.
The war veterans who were invited to the exhibition opening were given gift certificates for medicines for up to 3 000 roubles.
• In Volgograd, the exhibition was hosted by the Battle of Stalingrad Historical and Memorial Museum. As in other cities of the region, the V-Day presents for the war veterans included medicine
vouchers worth 3 000 roubles.
• The Russian National V-Day Exhibition the War on the Front Pages in Yekaterinburg and Chelyabinsk, Perm and Izhevsk was staged in local museums. The opening ceremonies were attended
by war veterans and included drinks and refreshments. Heads of local branches and operational
offices greeted the veterans personally, giving them gift certificates for pharmacies and stores,
flowers and reprints of the wartime Komsomolskaya Pravda issues. Numerous journalists invited
to the opening ceremonies produced many press publications about the event. In Yekaterinburg,
children from the Bank-supported Gnezdyshko Orphanage were also invited to the exhibition opening and gave a concert of wartime songs for the veterans. In Chelyabinsk, children from children’s
asylum No. 14, which Alfa-Bank supports, also prepared a performance for the war veterans at
which they danced and recited wartime poetry.
• Head of Kazan branch Dmitri Shestakov invited cadets of the local Suvorov Military School to the
ceremony of exhibition opening in Kazan. The exhibition guests on were greeted by an orchestra
and a choir of veterans. The exhibition guests were greeted by an orchestra and a choir of veterans.
It became a focal event for the Tatarstan State Museum of Fine Arts and was announced by the
Republic’s Ministry of Culture.
• In Samara, the opening ceremony of the exhibition was held in the Regional Arts Museum. The
opening was attended by staff from the local Alfa-Bank branch and members of the Regional War
and Labour Veterans Committee. Children from the Bank-supported Boarding School No. 117
performed a concert for the veterans. And, the distinguished guests of the evening were presented
with voucher cards from electronics chain Eldorado.
• In Saratov, the V-Day exhibition was opened in the Saratov State Arts Museum named after A.N. Radishchev. The local veterans were also congratulated on the Victory anniversary at the opening ceremony.
• The Khabarovsk exhibition took place in Khabarovsk Military History Museum of The Far Eastern
Military Department. The opening event was attended by Great Patriotic War veterans, schoolchildren, media representatives and community members.
• The War on the Front Pages exhibition was held in the Nakhimov Naval Academy in St. Petersburg, Global Ocean Museum in Kaliningrad and the North Fleet Officers’ Club in Severomorsk and
received substantial positive feedback. In addition, the 65th anniversary of the Victory Day in St.
Petersburg was marked by a festive occasion at the Museum of the Siege of Leningrad, which was
attended by 150 war veterans and former residents of the sieged city. The distinguished guests
were given commemorative gifts while the Museum Administration received a charity check. Similar V-Day celebrations were thrown in Murmansk, Archangelsk and Kaliningrad.
Support to War Veterans
• The staff of the Alfa-Bank office in Orenburg, jointly with representatives of the Orenburg Region
legislative assembly, congratulated war veterans receiving treatment in the regional hospital of
veterans of all wars. On behalf of Alfa-Bank, the war veterans were given commemorative issues
of Komsomolskaya Pravda newspaper dated 9 May 1945, the front page news of which was the
signing of the instrument of unconditional surrender of German military forces. CEO of Orenburg
operational office Sergei Aparin expressed the hope that, reading the news issue, the war veterans
would have welcome memories of those days and could re-live the excitement of Victory Day. AlfaBank also helped the regional hospital to acquire medical equipment — a monitor for continuous
control over a patient’s condition (blood pressure, pulse rate, cardiac rhythm and heart rate, ECG).
• In Ufa, Alfa-Bank assisted the Republic’s Hall of Fame to stage the exhibition The Colours of Victory.
The collection of the colours of combat units formed on the territory of Bashkiria that fought in the
Great Patriotic War was anxiously awaited in Ufa by war veterans, historians and pupils of Ufa’s cadet
classes, the first guests of the exhibition. After an address of the veterans and a music performance
by young actors, the guests were invited to look at the ten Colours of fighting units that took part in
the Battle of Stalingrad, the Kursk Strategic Defensive Operation, the lifting of the Siege of Leningrad
and liberation of Ukraine, Byelorussia, Moldavia, Poland and Czechoslovakia.
• It has become a tradition for the staff of Irkutsk operational office of Alfa-Bank to visit Great Patriotic
War participants, to bring gifts and cheer up the old men. This V-Day was in line with this worthy tradition. This year, the Bank’s staff visited war veterans who turned 90 in 2010. Over the course of a
week, office staff visited veterans, brought presents, had tea with them, looked at wartime photos and
asked the veterans to share their war experiences. In addition, in the run up to Victory Day, Alfa-Bank
donated a multimedia set to the Irkutsk Veteran Hospital to show movies on a large screen as well
as lectures on a healthy lifestyle and explanations on how different medical devices should be
used with illustrative slides.
• Great Patriotic War veterans whose relatives work for the Bank received congratulations in Zheleznogorsk and Krasnoyarsk. In anticipation of the big day, Alfa-Bank arranged meetings of two
generations in Krasnoyarsk lyceum No. 7 and Bank-sponsored Children’s Home No. 2 named after
I.A. Ponomarev. Children from the Children’s Home prepared handmade gifts and a concert performance. The Bank also gave presents to veterans along with reprinted issues of Komsomolskaya
Pravda newspaper dating back to 9 May 1945. The veterans who were invited to lyceum No. 7
were greeted by 8th formers. The schoolchildren delivered a celebratory performance and, in cooperation with Alfa-Bank staff, a tea party. Having welcomed the distinguished guests, the children
paid tribute to Russia’s history by reciting poems, talking about history and singing wartime songs.
• On the eve of March 8, the Association of Heroes of Russia and Alfa-Bank delivered greetings to
women-heroes and widows of Heroes of the Soviet Union and the Russian Federation. A tea party
was arranged for the ladies and gift baskets were given out. The heroic women were personally
congratulated by Dmitri Skibitskiy, Head of Alfa-Bank’s National Press Service.
• Employees of the Kemerovo office of the Bank also took part in Alfa-Bank’s nation-wide Initiative
aimed at supporting veterans and war participants. The head of the operational office thanked
the Great Patriotic War veterans residing in Kemerovo, Novokuznetsk, Yurga and Kiselevsk whose
relatives work for Alfa-Bank. In view of the advanced years and health conditions of the veterans,
the management of the operational office gave them vouchers to purchase medicines and food.
As well as family members of its staff, the Bank’s management expanded its social program for
veteran support in 2010 by including all former residents of besieged Leningrad who are currently
residing in Novokuznetsk.
• In the run up to V-Day, employees of Alfa-Bank’s Khabarovsk branch, Dalnevostochniy (in Vladivostok), Sakhalinskiy and Nakhodkinskiy operational offices also took part in the nation-wide Initiative
of the Bank. Thanks were given to WWII veterans residing in the Far East region, in particular, in
Vladivostok, Khabarovsk, Yuzhno-Sakhalinsk, Nakhodka, Ussuriysk, Vyazemskoye, Dolinsk, Lazo
Village and other communities whose relatives work for Alfa-Bank. Heads of Departments personally visited each veteran at home, bringing flowers and festive food hampers.
• Before Victory Day, the staff of Omsk operational office set up a program for the Great Patriotic
War veterans, including a film show at the Mayakovsky movie house. Presents to veterans also
included food hampers.
• In Uvat, all veterans of the Great War received presents in the form of gift vouchers to purchase
medication.
• In Kurgan, veterans got together in the Kurgan State Drama Theatre to see the Private Soldier
performance, after which the veterans were given a celebratory meal, including the frontline 100
grams of spirits. The veterans were greeted by Alfa-Bank staff in Kurgan and representatives of
the City Administration.
• Alfa-Bank and the Administration of Orsk thanked all local veterans of the WWII and gave them
tourist vouchers for stay and treatment in holiday centres.
International Alfa-Bank
Programs
Alfa-Bank prioritises the development of programs aimed at strengthening international cooperation ties. A great example of this is the
Alfa Fellowship program, which allows young American and British
professionals to get to know Russia. The Bank also awards annual
prizes to foreign investors who make significant contributions to the
development of the Russian economy.
ALFA FELLOWSHIP PROGRAM
Promoting a better understanding of Russia
The Alfa Fellowship international program provides internships for young US and UK specialists with
great career potential in Russia. Interns coming to Russia under the program work with leading Russian commercial and public entities, participate in professional workshops and undergo an intensive
Russian language course. Under the Alfa Fellowship programs, interns are paid monthly scholarships.
The Bank also pays for medical insurance and travelling costs and arranges language courses in Russia and individual Russian language training in the US and UK. The Program promotes wider professional ties with Russia and reinvigorates cultural interaction and further development of Russia’s ties
with the USA and Great Britain.
The Program aims to promote and reinforce social and cultural relations between Russia, the US
and the UK. Program participants spend 9 months in Russia: they study Russian at the leading
educational institutions of Moscow, attend workshops and take internships in both commercial and
public organisations, in particular: The Higher School of Economics, the Expert Institute at the Russian Union of Industrialists and Entrepreneurs, the Carnegie Endowment, Echo Moskvy radio station,
Alfa-Bank • Social Report 2010 • International Alfa-Bank Programs
Expert magazine, Alfa Capital management company, TNK-BP, INDEM Foundation, Microsoft Russia
and McKinsey. Another component of the Program is tours to Russia’s regions and other CIS countries.
The training also involves meetings with members of the Russian Government, the State Duma, heads of
regional administrations, editors-in-chief of leading media publications, cultural figures, executives from
Alfa Group Consortium and leading Russian businessmen.
On their return home, participants continue their carriers as managers and executives with various
entities in the US and UK, both commercial enterprises and public bodies. This enables them to take
part in decision-making associated with economic, legal and political interaction with Russia, taking
advantage of their experience. The program is supported by public authorities both in Russia and the
US, including the State Duma, the Russian Ministry of the Interior, the Russian Embassy to the US,
the Permanent Mission of the Russian Federation to the UN, the US Embassy to the Russian Federation, and the US Chamber of Commerce.
Over the seven years of the Alfa Fellowship program, about 60 specialists have successfully completed
internships in Russia. Interns with excellent academic backgrounds and experience in their fields get
professional training while working in major Russian companies, branches of international firms and
expert and analytical centers. As a private initiative, this program is implemented in cooperation with
the governments of the Russian Federation and the United States. The extension of the program to include UK specialists was also promoted by the best educational centres and government of the country.
Alfa-Bank and Oxford Said Business School
award foreign investment in Russia
On 11 November 2010, Alfa-Bank and Oxford Said Business School awarded Danone with the “Foreign Investment into Russia” award. This annual award is given to a foreign company operating in
Russia, which best combines successful business operations with a significant contribution towards
Alfa-Bank • Social Report 2010 • International Alfa-Bank Programs
the promotion of high corporate governance standards in Russia. The award was founded in 2003
and was previously granted to Procter & Gamble (2003), Nestle (2004), United Technologies (2005),
Deutsche Bank AG (2006), General Motors (2007), Intel (2008) and McDonalds (2009).
A distinguished jury selected the winner from a number of foreign companies operating in Russia
along the following criteria: considerable social impact owing to large-scale investments made and
numerous jobs created, impeccable practice record in Russia and commitment to long-term operations in the country. At the awards ceremony, Alfa-Bank’s President Petr Aven noted:
Many companies were severely affected by the crisis, and only a few of these continue to run successful businesses in Russia. One of these few is Danone, whom we award today. Russia has a
very special relationship with the 2010 winner. Danone was one of the first Western giants to enter
the Russian market after the collapse of the Soviet Union, acquiring assets here and developing
local production.
Thomas Reuter, General Director of Danone Industria, said:
This award is an acknowledgement of Danone’s long history of successful operations in Russia. Our
investment is proof of our confidence in this country, its future and, most importantly, its people.
Now that we are merging with Unimilk, we plan to become the No. 1 player on the Russian dairy
market, and we are committed to doing our best to continuously hold ourselves to higher standards,
for the sake of both the industry and consumers.
The ceremony was attended by Russian ministers and heads of government agencies, foreign ambassadors, leaders of major Russian and Western companies, and heads of foreign news bureaus.
Alfa-Bank
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Alfa-Bank is committed to corporate social responsibility principles.
Throughout its history, it has provided assistance to programs aimed
at helping gifted young people. In 1995, Alfa-Bank set itself the goal
of selecting the most gifted graduates from regional Russian schools
and giving them a chance to obtain higher education in the best universities and colleges of Moscow and St. Petersburg.
Alfa Chance
So far, 37 finalists of Alfa Chance competitions have graduated from the Moscow State Institute of
International Affairs, Moscow State University, Moscow State Technical University n. a. N.E. Bauman,
Plekhanov Russian Academy of Economics, Academy of Finance, Moscow State Linguistics University
and, of course, Higher School of Economics and successfully started their carriers with leading Russian and international companies.
Most participants in the 2002 program were graduates of the Higher School of Economics, so, when
modifying the Alfa Chance program in 2008, the Bank’s executives decided to support the different
stages of national academic competitions among schoolchildren organised by this university. This
academic competition may by right be considered an ideal instrument for selecting the best of the
best in the true spirit of the Alfa Chance program, which aims to find the most talented scholars from
all regions of Russia and help them conquer the capital.
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Any of the Higher School of Economics freshmen who were among the top three winners of National
Academic Competitions among schoolchildren, won the trans-regional multi-sectoral academic competition held by the Higher School of Economics in 2010 and graduated from secondary schools in
the Russian regions (excluding Moscow and St. Petersburg) have a chance to get scholarships under
the Alfa Chance program. The personal Alfa-Bank scholarship is awarded based on the result of a
competition whose winner is selected by a panel of judges.
An Alfa Chance scholarship is an essential, but not the only part of the support we render to talented
young people. It is equally important that the professionals-to-be get an opportunity to maintain close
contact with the Bank’s personnel, communicate with specialists, ask questions and obtain responses
as well as gain knowledge and experience they will need in the future. In addition, the students meet
Alfa-Bank and Alfa Group officers on a regular basis.
This year, Alfa Chance students had two meetings with the Bank’s management. A dinner with Chairman of the Executive Board Rushan Khvesyuk was attended by three Alfa Chance generations — third
year students who have completed the program (the scholarship is paid during the first two years at
the university), sophomores and freshmen who joined Alfa Chance this year. Only the junior students
under the program were invited to the meeting with Chairman of the Supervisory Board of Alfa Group
Consortium Mikhail Fridman.
The formal part of the three generation meeting began with scholarship certificates handed out to
those who could not appear at the Fifth Annual Conference for Regional Media, at which the certificates were given by Alexey Arkhipovich Leonov, Advisor to Chief Deputy Chairman of the Bank’s
Board of Directors. Six students of the International Institute of Economics and Finance received their
certificates personally from the Chairman of Alfa-Bank Executive Board, Rushan Khvesyuk.
After that, the Bank’s Director for Communications and PR Leonid Ignat presented a friendly caricature and
a mug with the program’s symbol — a crow with the Bank’s logo in its beak — to each program graduate.
Alfa-Bank • Social Report 2010 • Future Generations — Our Gold
After the official part, the informal communication began, when the teenagers could ask any questions they have.
At their meeting with Mikhail Fridman, Alfa Chance 2010 participants spoke about their background,
their hobbies, plans and expectations and modern-day student life. The Chairman of the Supervisory
Board of Alfa Group Consortium was primarily interested in the impressions the teenagers had from
their first months at the University and how they adapted to the Moscow rhythm of life, places and
sights they had already seen in the capital and their experiences in the halls of residence. The young
people willingly answered all the questions, talking about their studies and their routine and daily life
in Moscow and how they spent their leisure time. Nevertheless, they never forgot that studies were
the focal point of their life at this stage.
“The academic knowledge a student gets at high school is not the chief thing because knowledge rapidly becomes dated these days; now the chief thing is the habit of learning and gaining new knowledge
on one’s own”, noted Mikhail Fridman. “Once you have developed this habit, you will be able to master
anything by just talking a reference book, reading it and sorting the things out quickly”.
Alfa Chance program participants are sure to obtain this habit as well as the unique experience of
communicating with Alfa-Bank specialists and the chance to get an insight into how this huge entity
works. And, possibly, also become part of it in the future.
Alfa-Bank • Social Report 2010 • Future Generations — Our Gold
Art Has No Borders
A standing priority of Alfa-Bank’s social activities is the sponsorship
of major culturally significant events that could not happen without sponsorship. In 2010, Alfa-Bank helped arrange shows starring global celebrities and well-known classical performers — in
Irkutsk and Vladivostok, music lovers had a chance to hear Dmitri
Khvorostovksy, and in Lipetsk, Krasnodar and Rostov-on-Don, Denis
Matsuev’s concerts were fully sold out. Alfa-Bank did not forget lovers of Russian classic rock either. Thanks to Alfa-Bank, Andrey Makarevich performed with Mashina Vremeni in Chelyabinsk and with
the Creoles Tango Orchestra in Barnaul and Nizhnevartovsk. In Novosibirsk, a concert of Voskresenye group was held as part of the
“Summer-Music-Victory” cultural and educational project. These
and many other events arranged by the bank in 2010 were watched
by over 1,000,000 spectators.
U2 in Moscow
On August 25, the Big Arena of Luzhniki Sports Complex hosted the first Moscow concert of legendary U2, which was organised with support from Alfa-Bank. The show was part of the global 360
Degrees tour to mark the release of the band’s twelfth album as well as thirty years of its existence.
Tens of thousands of fans came to Moscow for the show from the remotest parts of Russia as well as
neighbouring countries.
Alfa-Bank • Social Report 2010 • Art Has No Borders
The show began with Beautiful Day and then, for more than two hours, the group performed tracks
from their new album No Line On The Horizon as well as classics, such as Elevation, Sunday Bloody
Sunday, New Year’s Day, One and With Or Without You.
Any U2 show is a dialogue between its leader Bono and the audience. In between songs, Bono
thanked Russian president Dmitri Medvedev for the warm reception in Sochi on the eve of the concert.
The Irish star also gave his special thanks to those who purchased tickets to the so-called red dance
zone because all funds raised from selling these tickets would be used to treat children with AIDS. A
surprise appearance on stage of Russian rocker and leader of DDT group Yuri Shevchuk led to a joint
performance of Bob Dylan’s Knockin’ On Heaven’s Door.
A special program was prepared for Alfa-Bank customers and partners. A photo session with musical
instruments, original rock cocktails, music mixes from DJ Alexander Nuzhdin, colourful tattoos, mementos and many other attractions were in stock for the guests invited to the show pre-party. Notably,
even the invitations to the party were produced in the form of a black leather bracelet with metal rivets
and a rock-style logo of Alfa-Bank.
Dmitri Khvorostovsky in Vladivostok and Irkutsk
In February, Dmitri Khvorostovsky gave a concert in Vladivostok. The project enjoyed the support of
the Dalnevostochny operational office, which celebrated its 10-year anniversary.
The Vladivostok concert opened with a performance of classic music. Arias, cavatine and ariosos from
Demon, The Queen of Spades, Aleko and Eugene Onegin were skillfully performed. The second part of
the concert was dedicated to the 65th anniversary of the end of the Great Patriotic War and consisted
of the famous Dark Night, Katyusha, Somewhere Far and other songs.
“We are committed to giving our customers the chance to experience remarkable cultural phenomena”, noted Alfa-Bank’s Manager in Vladivostok, Sergei Benenov. “We think it important to allow
residents of the Far East to enjoy the talent of global celebrities”.
Another concert of the legendary baritone was arranged by Alfa-Bank in Irkutsk on 13 February 2010.
Denis Matsuev in Concert
To mark 10 years of Alfa-Bank’s successful business in Lipetsk, the Bank, together with the Russian
Ministry of Culture and the Culture and Art Department of the Lipetsk Region, put on a show starring
pianist Denis Matsuev in the city. The program included pieces by Robert Schumann — Scenes from
Childhood Op. 15, The Symphonic Studies Op. 13, Carnava Op. 9. On the day of the concert, the
musician also gave a press conference. The concert was attended by more than 100 customers of
the Bank, for which a reception was arranged after the concert. Two more such concerts were held in
other cities where Alfa-Bank operates — in Krasnodar and Rostov-on-Don.
Mashina Vremeni in Chelyabinsk
The Chelyabinsk audience had a chance to attend a concert of Mashina Vremeny arranged to mark
the tenth anniversary of Alfa-Bank’s office in Chelyabinsk. The concert was a great present to the
entire city, considering that the music band last toured in Chelyabinsk five years ago. In addition to
the concert, the musicians gave a press conference attended by representatives of the city’s media.
Andrei Makarevich and the Creoles Tango Orchestra
In April 2010, the residents of Barnaul were given the opportunity to see the leader of Mashina Vremeny,
Andrei Makarevich,when he gave a joint performance with the Creoles Tango Orchestra. The show was
sponsored by the Altaiskiy operational office of Alfa-Bank, which also celebrated 10 years of successful
operations in 2010. Another such concert was given in Nizhnevartovsk.
Voskresenie Group Concert
Novosibirsk was not left out. It hosted a concert of the iconic Voskresenie rock band, arranged and
sponsored by Alfa-Bank. The Novosibirsk audience was very grateful to the Bank for the opportunity
to listen to and see the legendary group.
Okean Elzy Concerts
The famous Ukrainian rock band Okean Elzy performed in Samara on 14 March 2010, arranged by
Alfa-Bank. The group is well known in the city and was welcomed like an old friend. In September
2010, Alfa-Bank also brought this Ukrainian group to perform in Omsk.
“We only work with whom we are in tune. Our cooperation with Alfa-Bank started in Ukraine, where
they helped me to produce my solo album Vnochi. They arranged for a tour in support of the album
and I only have the warmest memories of that cooperation experience. Plus, I know that holding
concerts and other sponsorship and charity projects comes naturally to the Bank,” said the group’s
leader, Svyatoslav Vakarchuk.
International Yury Saulsky Jazz Festival
The Orenburg operational office of the Bank has supported the International Yury Saulsky Jazz Festival for ten years. As well as sponsoring the project, Alfa-Bank also brings its partners and customers
together to discuss the festival and the performers and hold promo events, advertise the products and
services of the Bank and strengthen relations.
Golden Key Production at the Nizhniy Novgorod Youth Theatre
Alfa-Bank was the first company on the board of trustees of the State Youth Theatre founded in Nizhniy
Novgorod. As part of this relationship, Alfa-Bank sponsored the theatre’s new Golden Key production.
The musical, based on Alexey Tolstoy’s story The Golden Key, was the theatre’s first new production
of 2010. Along with famous actors the play featured students of Nizhniy Novgorod Theatre School,
which is also sponsored by Alfa-Bank.
At Alfa-Bank’s suggestion, the first audience of the new musical consisted of orphaned children and
kids from low-income families. This production was the first stage of the Alfa-Bank and Youth Theatre
project to support children’s homes and promote the reintegration into society of children raised with-
out parents. The project is called Childhood Back and its trustees include Alfa-Bank’s First Deputy
Chairman of the Board of Directors Oleg Sysuev.
XV National Festival of Variety Revues “Merry Nanny Goat”
The Bank was one of the partners of the Merry Nanny Goat XV National Festival of Variety Revues staged
in Nizhniy Novgorod on June 12-14. The event was supported by the Nizhniy Novgorod Region government, city administration, Russian Theatre Union and Central Actor Club named after Yablochkina. The
festival is growing in popularity and has long been an international event. All proceeds from tickets to
festival performances are used to support veterans of drama.
“The festival is amazing! Nanny Goat promotes unknown, talented actors from various cities across
the country and launches the careers of many performers from the regions,” commented script writer
Arkadiy Inin.
Andrey Sakharov International Art Festival
In October 2010, Alfa-Bank conducted an extraordinary experiment jointly with the Director of Nizhniy
Novgorod Philharmonic Society Olga Tomina and Helicon Opera actors — the non-repertory production Theatre Director, an amazing mix of Mozart and Salieri’s music, Pushkin’s verses and opera arias
was performed during the International Art Festival named after Andrey Sakharov. The musical production involved celebrated actors Igor Kostolevskiy, Mikhail Filippov and Mikhail Yanushkevich. The
Sakharov Art Festival was one of the first Russian festivals to join the European Festival Association
under the auspices of UNESCO. Alfa-Bank has supported the festival for almost 15 years — since
1996 — and this year it acted as the festival’s partner and sponsor of the festival’s drama day.
Tarusa Hospital Benefit Concerts
In July 2010, the Large Hall of the Library for Foreign Literature hosted a Tarusa Hospital Benefit
Concert. For a number of years, Alfa-Bank has contributed to the Endowment in Support of Tarusa
Hospital, which began thanks to the joint efforts of a number of doctors in 2005. In June 2010, First
Deputy Chairman of Alfa-Bank’s Board of Directors Oleg Sysuev became the new Chairman of the
Endowment’s Board of Trustees. The principal difficulties the Hospital faces are a shortage of medical
staff and a lack of up-to-date equipment. The Endowment strives to transform the hospital into a well
equipped and staffed medical centre to serve Tarusa residents, relying on good ties with specialised
hospitals in Kaluga and Moscow. The Endowment frequently holds charity events — concerts, meetings with artists and theatre performances, with funds raised by these occasions used for the daily
requirements of this small local hospital.
The July concert included arrangements of classics and virtuoso pieces for cello and guitar performed by Boris Andrianov (cello) and Dmitri Illarionov (guitar). Boris Andrianov is the architect and
artistic director of the Star Generation project, arranging concerts of young and talented musicians in
various regions of Russia. Dmitri Illarionov is a prolific performer, both solo and as part of chamber
ensembles. The musicians have a long record of fruitful joint work. For instance, the joint album of
Boris Andrianov and Dmitri Illarionov was included in the long nomination list for a Grammy in 2003.
Another concert held on 21 November 2010 featured winners of international music contests Maryana Osipova (violin), Maria Stratanovich (violin), Alexandra Telmanova (viola), Ilya Pashintsev (cello)
and Ilya Kondratyev (piano). As a quintet, these performers won the 2010 International Chamber
Music Competition in Vilnius. The concert program consisted of piano quintets by Robert Schumann
and César Franck.
On 19 December, the Oval Hall of the Library for Foreign Literature hosted the year’s last literary evening
benefit for Tarusa Hospital, at which Alexander Ilichevskiy and Maxim Osipov recited literary works. Poet
and prose writer Alexander Ilichevskiy won the Russian Booker (2007, for Matisse) and the Big Book
(2010, for The Persian). Maxim Osipov is one of the founders of the Endowment in Support of Tarusa
Hospital and a prose and drama writer whose works have been published in the literary magazine Znamya. His play Hard Day has been staged by the Petr Fomenko Theatre Company.
Alfa-Bank traditionally maintains close ties with regional museums, providing them with financial assistance, sponsoring various projects and donating valuable articles to supplement their collections. The
momentous undertakings of 2010 included the restoration of the Russian exhibition pavilion in Venice
and the Kasli pavilion in Yekaterinburg, completion of restoration work on the Burial of Christ (the first
picture from the Nizhniy Novogorod Art Museum’s collection), handing over of Rudolph Ackermann’s
Winter Sledge etching to Saratov Art Museum, and donation of funds for supplementing the stock of the
Krupskaya Library, the oldest in the Orenburg Region. More on these and other projects can be found
in the overview of Alfa-Bank’s charitable activities to support regional museums.
Reconstruction Of The Russian Pavilion In Venice
Prompted by its shareholders, Alfa-Bank set up a Fund for Reconstruction of the Russian Pavilion in
Venice with a view to rendering comprehensive (including financial, organisational and informational)
support to the restoration, overhaul, adaptation, safeguarding and proper maintenance of the exhibition pavilion built in Venice, Italy, and owned by the Russian Federation.
The pavilion was laid at the central alley of the Jardini Park on 8 September 1913. The construction work
was headed by the St. Petersburg Academy of Arts, the design was developed by the architect Alexey
Shchusev and all the construction work was completed by Italian specialists. Ever since its construction,
the pavilion has represented Russia at the most respected architectural exhibition in the world — the Venice Architecture Biennale, — as one of the oldest, largest and spectacular structures of the architectural
complex. The pavilion has been recognised as a monument of the Russian art of building.
After examining the structure, however, experts said that the historical building needed meticulous
restoration rather than repairs. A plan for reconstruction was developed for this purpose by the Ministry of Culture of the Russian Federation and State Centre for Modern Art, as well as by Italian architect
Clemente di Thiene. Owing to Alfa-Bank’s assistance, the restoration work started in the pavilion in
December 2009 and is currently under way. The Bank thus contributes to the preservation of Russian’s cultural heritage both in the country and abroad.
Restoration Of Kasli Pavilion In Yekaterinburg
Alfa-Bank helped to restore the world-famous Kasli Pavilion, a landmark of Yekaterinburg and the
Sverdlov Region overall, which is currently exhibited in the Yekaterinburg Picture Gallery. A check
for restoration costs was presented to the Museum Director by Chairman of Alfa-Bank Management
Board Rushan Khvesyuk and Director for Communications and PR Leonid Ignat.
The Kasli Pavilion, designed by St. Petersburg architect Eugene Baumgarten, was manufactured in
1898 by Kyshtym highland district workers for the Paris World’s Fair. This huge artwork is entered in
the UNESCO international directory of museums as the world’s only cast-iron architectural structure
belonging to a museum collection.
Its velvet trimmings and canopy wore out over time. Alfa-Bank sponsored the renewal of these textile
decorations. Once the one-year reconstruction work was completed, a ceremony was held to present
the renewed exhibit. It was attended by representatives of the local authorities as well as museum
experts from Russia and France. The opening ceremony was accompanied by the Unknown Casting conference that included reports on this traditional craft of the Urals region and an exhibition of
cast-iron statuettes from private collections of Yekaterinburg, Perm, St. Petersburg and even France.
Restoration Of Aivazovsky’s “Storm On The Black Sea” Canvas
Alfa-Bank assisted the Omsk Regional Museum of Fine Arts named after M.A. Vrubel by sponsoring
restoration of Ivan Aivazovsky’s canvas Storm on the Black Sea.
Support To Orenburg Universal Library
On 30 July 2010, Chairman of Alfa-Bank Management Board Rushan Khvesyuk gave Director of
Orenburg Region’s Universal Library n. a. N. Krupskaya a check for supplementing its stock as well as
five unique books restored owing to Alfa-Bank’s support, including Decrees of Ekaterina Alekseevna
and Peter II of 1743, Complete Latin Lexicon of 1796, History of the Russian State, vol. 3, of 1833
and also works of N.M. Karamzin and M.V. Lomonosov.
Aid To Saratov Art Museum
On 30 July 2010, Chairman of Alfa-Bank Management Board Rushan Khvesyuk presented the Winder
Sledge etching dated 1810 to General Director of Radishchev Museum Tamara Grodskova. As the
Moscow guest explained at the donation ceremony, the choice of this etching from the collection of
German publisher Rudolph Ackermann was not accidental.
“Radishchev could well have embarked on his journey from St. Petersburg when the city looked
exactly as the etching portrays. He could see this exchange building and the landscape,” suggested
Rushan Khvesyuk.
Since the Art Museum celebrated its 125th anniversary in 2010, Alfa-Bank’s gift came as a welcome
surprise to mark this occasion.
Restoration Of Nikolay Koshelev’s Burial Of Christ Canvas
The unique canvas painted by Nikolay Koshelev was once again exhibited for visitors to Nizhniy
Novgorod’s State Art Museum. The second stage of the picture’s restoration work was completed
thanks to the two-year cooperation between the Museum and Alfa-Bank as part of the Bank’s initiative
for the preservation of regional cultural heritage.
“Now we see how the words of Russian President Dmitry Medvedev about the need for business
to be socially responsible come into life”, said the assistant to the Authorised Representative in the
Volga Federal District Oleg Melnichenko. “Alfa-Bank contributes to projects that are nationally important. Its cultural activities in Nizhniy Novgorod have become a tradition and include arranging
tours of famous theatre companies, support to the Andrey Sakharov festival and our joint project
Childhood Back aimed at supporting talented children from orphanages and boarding schools. We
also hope that this cooperation will continue and serve an example for other companies.”
Support To Chuvash National Museum
The staff of our Cheboksary operational office have completed their project to equip an educational and
entertainment section for children within the Chuvash National Museum. This charity project marked
the first year of the Bank’s successful operations in Cheboksary. As well as media representatives, the
opening event was attended by members of the Committee for Culture, Education, Science, National and
Youth Policy of the State Council of the Chuvash Republic. Invitations to the opening were also sent to
children from the social rehabilitation centre for minors in the Moscow District of Cheboksary. Museum
personnel prepared a program for the children and held the first lesson in the new classroom.
Assistance To The National Library Of Udmurtia
In 2010, Alfa-Bank provided financial assistance to the National Library of the Republic of Udmurtia
by handing a check to its management to buy new books. The Bank also donated a rare edition of the
Academy of Sciences Bulletin of 1781 to the Library that contains a detailed description of eighteenth
century science’s idea of the Moon and the academicians’ journey to Beijing.
A Gift For The Art Museum Of The Altai Territory
Alfa-Bank made a wonderful gift to the State Art Museum of Altai Territory by donating a rare icon
depicting Saint Zosimus that dates back to the early eighteenth century. The icon was a fine addition
to the Museum’s collection.
Breathe Easy Charity Exhibition In Moscow
In the run up to the New Year, Alfa-Bank participated in a Christmas charity event called New Year
Trees in GUM on Red Square. On December 1, an exhibition was opened in the first arcade of the GUM
department store of New Year fir trees decorated with various brands. Alfa-Bank also provided a fir tree
decorated by the employees of our Marketing Department. Just before Christmas, a charity auction was
held in the store’s show room to sell all the fir trees. Funds raised at the auction were then forwarded
to a boarding school for children with lung problems in Shumyachi, Smolensk Region.
Personalities Of Novosibirsk
2010 marked the completion of the Prominent People of Novosibirsk Portrait Gallery — a joint project of the Novosibirsk Region’s Department of Culture and members of the Russian Union of Artists
organised with support from Alfa-Bank.
4Balet In Novosibirsk
Another culturally significant initiative in Novosibirsk sponsored by Alfa-Bank — the 4Balet project —
was presented at the opening of the Siberian Centre of Modern Art.
Orsk Events And Personalities
In the autumn of 2010, Alfa-Bank supported the publication of a unique book entitled Orsk Events and
Personalities to mark 275 years of Orsk and 10 years of Alfa-Bank’s presence in the town.
Recognition Of The Year
The Ufa branch of Alfa-Bank sponsored the Recognition of the Year award, inspired and carried out
by the M-Television channel. Applications to participate in the project were sent in by more than
100 companies, including beauty salons, cafes, restaurants, sports complexes, children’s wear retail
chains and luxury store chains. Customers voted for the facilities and shops they liked most and the
award winners were then determined on the basis of the voting results. The awards were presented at
Aksakov night club, with the ceremony also featuring performances by comic team the Uezdnyi Gorod
and stand-up comedy duo Sestry Zaitsevy.
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Contribution To The
Common Cause — WWF
Alfa-Bank takes care of the world we live in. As a Corporate Club
member of the World Wildlife Fund (WWF), the Bank supports
initiatives aimed at preserving the diversity of flora and fauna and
the natural habitats of rare wildlife in Russian territories. Preserving natural resources for our descendants is the prime objective
of cooperation between Alfa-Bank and WWF.
World Wildlife Fund (WWF)
The WWF is one of the world’s largest international charities and has been involved in wildlife conservation for more than 50 years. WWF implements more than 1,200 environmental initiatives annually
and gets millions of people to focus on environmental problems and their potential solutions. The
WWF’s mission is to stop the environment from being further destroyed, achieve a balance between
mankind and nature and preserve the planet’s biodiversity.
WWF Corporate Club
Since 2001, Alfa-Bank has been a member of The WWF’s Corporate Club, which was set up to enable
companies to help fund environmental initiatives. Annual donations enable the Fund to resolve some
of the gravest environmental problems.
The Fund managed to complete a number of strategic tasks in 2010, of which the most momentous
were the following:
2011 saw two Tiger Summits held in Russia. Both were initiated and actively promoted by the WWF.
Russia’s Prime Minister Vladimir Putin supported all the measures proposed by the Fund to save the Amur
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Tiger: sustainable forest management and a ban on cedar logging, toughened sanctions for poaching and
illegal trade in animal parts, and the creation of Russian-Chinese cross-border reservations.
The WWF has set up and gives assistance for 10 fire brigades formed on the basis of hunting farms,
which consist of farmers, servicemen, frontier guards and community members. WWF partners and
advocates supplied the brigades with more than 50 items of equipment, in particular, air blowers,
bush cutters and knapsack sprayers. During fire season, WWF contributes to the purchase of fuel for
equipment and machinery to relocate the fire brigades.
The first ever strategy for the preservation of the polar bear was adopted in Russia. The strategy was
developed by WWF experts involving all leading specialists on the species and aims to preserve the
current population of the polar bear in the Russian Arctic region and minimise the negative human
impact on these animals.
In 2010, WWF efforts to establish Sailyugem National Park finally bore fruit. The Russian government
passed a resolution to establish the National Park to preserve key populations of argali and snow leopard in Russia. Another achievement on WWF’s record in 2010 is the 38 thousand hectare extension
of the territory of federal specially protected nature areas in the North Caucasus.
Visa — Alfa-Bank — WWF
The Visa — Alfa-Bank — WWF charity card gives our clients, partners and employees an opportunity
to contribute to nature conservation in Russia. At its own cost, the Bank transfers 0.3% of every purchase paid for with the card to the WWF Russia.
Private donations make up more than 60% of WWF funding globally. Alfa-Bank attracted hundreds
of new doners for the WWF in Russia. In 2010, a form was added to Alfa Click — Donation to WWF.
Now any Alfa Click user may help with the conservation of animals and nature reserves with the click
of a mouse. Representatives of WWF Russia say that those who come to support the Fund via AlfaClick prove to be the most loyal advocates of the Fund’s cause.
Alfa-Bank • Social Report 2010 • Contribution To The Common Cause — WWF
Big Book Prize
The Big Book prize is the largest award for literature in the CIS and
second-largest globally in terms of funds (5.5. million roubles) after
the Nobel Prize for literature. The Big Book’s prize money is financed
by interest on a deposit of founders of the Centre for Russian Literature Support — wealthy Russian businessmen and business entities.
Alfa-Bank has been supporting this national literary award since it
was founded in 2005. The jury of the Award consists of 107 honorary members of the Literary Academy who are professional men and
women of letters, figures of culture and art, scientists, public and political figures, journalists and entrepreneurs. The first award was given in 2006 to Dmitrii Bykov for his biography Pasternak. The Award
is open to all types of prose work.
Long-listing Procedure
Both published work and manuscripts can be sent in to apply for the Award. Literary works can also
be nominated by publishers, media, creative unions and federal and regional government authorities.
A published work can also be nominated by the author itself. The Expert Panel, which currently consists of 10 people, draws up the long list on the basis of these submissions. Each nominated work is
Alfa-Bank • Social Report 2010 • Big Book Prize
assessed by two experts. The long list is normally completed by 30 April and is then announced by
chairman of the Expert Panel and posted on the Award’s web page.
Drawing up the Short List
Up to 15 works from the long list may be shortlisted for the Award. A collegiate decision is made with
respect to each literary work and the majority of experts on the panel should vote for it. By 31 May,
the short list has to be announced by the panel chairman and published on the Internet.
Literary Academy of Judges
The Literary Academy (the jury of the Award) consists of 109 members who are professional men
and women of letters, figures of culture and art, scientists, public and political figures, journalists and
entrepreneurs. Members of the Literary Academy read the shortlisted works and vote on them. The
winners are determined depending on the number of votes cast for each work.
Readers’ Poll
After the short list is announced, a readers’ poll starts on the Award website. The three works with the
highest score from the readers are given mementos.
On 23 November 2010, the Literary Academy of judges announced the names of the winners of the
fifth Big Book Award during a ceremony in Dom Pashkova. These were Pavel Basinskiy, Alexander
Ilichevskiy and Viktor Pelevin. The winners received Alfa-Bank checks for the cash amount of their
respective awards. The 3 million rouble first prize was awarded to literary critic Pavel Basinskiy for his
biography, Leo Tolstoy: Escape from Paradise, which is a reconstruction of the great writer’s last days.
The second prize of 1.5 million roubles went to Alexander Ilichevskiy for his novel The Persian. The 1
million rouble third prize was carried off by Viktor Pelevin for his novel.
Alfa-Bank • Social Report 2010 • Big Book Prize
Transparency
For many years, Alfa-Bank has remained the Most Quoted private
bank in the Russian Media. In 2010, as before, Alfa-Bank continued to pursue its policy of maximum transparency. The readiness
to explain any situation faced by the Bank and the transparency
of its operations underpin Alfa-Bank’s business, and the Bank’s
PR Department also sticks to these basics in its work.
Banking Sector Day
The press conference Russian Banking Sector: Living the New Reality held by Alfa-Bank in the conference hall of the Holiday Inn Sushchevsky gathered about 150 journalists from federal and regional
publications. The conference participants and guests had a chance to put questions to those who are
usually hard to reach, especially for regional media representatives.
The event’s atmosphere was quite informal, with journalists hastily clustering round the Presidium after
each session with questions to speakers because the dedicated Q&A time was, as always, not enough.
The sessions themselves were also largely open to discussion, with viewpoints of the speakers often
differing and journalists having a chance to hear varying accounts of certain trends in the national and
global economy and the banking sector in particular. The polemic tone was set at the first session,
with speakers including the Assistant to the President of the Russian Federation Arkady Dvorkovich,
Deputy Minister for Economic Development and Trade of the Russian Federation Stanislav Voskresenskiy and Alfa-Bank President Peter Aven. A key topic touched on by all three speakers was the
economy’s shift from consumption to investment.
Alfa-Bank • Social Report 2010 • Transparency
The Chairman of the Bank’s Management Board Rushan Khvesyuk reported on the current condition
of the banking sector. According to Mr. Khvesyuk, the market situation as well as the macroeconomic
environment is stable, but there will be hardly any growth, including in the loan portfolios of banks.
Having given a general outline of the banking sector’s landscape, the Chairman of the Management
Board spoke about Alfa-Bank’s strategy for the next twelve months. We are capable of responding to
new developments, was the conclusion drawn by Rushan Khvesyuk: “Life has changed, but it goes
on. It is still possible to succeed and we see these days as the time of opportunity”.
Speeches of conference guests alternated on the conference agenda with reports from key Alfa-Bank
managers, and the sessions were often clustered depending on the key subject. For instance, the development of financial markets in the new economic conditions, first dealt with by Head of the Federal Service for Financial Markets Vladimir Milovidov, was then discussed by Co-head of Corporate-Investment
Banking Edward Kaufman, who explained how the Bank sees the investment market.
The thread of the third session was the discussion of prospects for liaison between banks and telecommunications companies, with various views on the matter expressed by State Duma member Pavel Medvedev, President of the Russian Union of Industrialists and Entrepreneurs Alexander Shokhin,
President of the Association of Russian Banks Garegin Tosunyan and Head of Alfa-Bank’s Retail Banking Alexey Marey. New service lines of Alfa-Bank’s corporate business and the Bank’s relationships
with past clients were described for the press by Corporate Business Co-Heads Maxim Pershin and
Ilya Poz. Another vision of corporate customer relationships was shared by Head of Security Sergey
Bakumov, who talked about the role of economic security specialists in issuing a loan.
Towards the end of the conference, scholarship certificates were given out to Alfa Chance Program
participants by Advisor to Chief Deputy Chairman of the Board of Directors and Alfa-Bank Vice President Alexei Arkhipovich Leonov. The event ended with an address from Chief Deputy Chairman of
Alfa-Bank • Social Report 2010 • Transparency
the Bank’s Board of Directors Oleg Sysuev, who spoke about charity — how it is understood by the
government and private institutions that provide tangible targeted assistance to those in need. The
Bank is willing to contribute to the future of our country, and its Alfa Chance Program is evidence of
our long-term aspirations in this sphere. “Charitable activities should be first of all inspired by the
heart and not by any other motives”, emphasised Oleg Sysuev.
“Personally, I champion this format of events because it enables direct communication with journalists, including from regional media, which is vital”, said FSFM Head Vladimir Milovidov. “Alfa-Bank’s
hosting of this kind of event and, moreover, inviting people not connected with the banking community is a token of it being guided by social responsibility for the entire banking sector.”
Online Conferences
Having held quite a number of online events, we see online conferences as the most convenient form
of the Bank’s communication with journalists and Internet users since, on the one hand, they aim
to interactively provide reporters with the most recent and relevant information on the Bank’s business segments; on the other hand, they tell interested internet users of new products and services
Alfa-Bank offers.
In 2010, we held five online conferences to explain the Bank’s products and services, its strategy and
other aspects of its operations. The year 2010 results were summed up by Chairman of Alfa-Bank
Management Board Rushan Khvesyuk during the conference entitled “Alfa-Bank on the Financial Map
of Russia: Year-end Results, Trends and Outlooks.”
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Continuously sharing opinions and ideas is a standing principle of
Alfa-Bank operations. Each employee has an opportunity to make
a proposal on how his/her own division might be improved, which
is sure to be heard by the management.
Best of the Best Corporate Competition
The Bank celebrates the achievements of those who lead the team on an annual basis. Prizes are
awarded in four nomination categories corresponding to Alfa-Bank’s four corporate values: value your
client, teamwork, decision making and accepting responsibility, and combating red tape.
Based on the results of 2009, the title of The Best of the Best was vied for by 17 people in 4 categories. For the first time in the history of the competition, votes could be cast by all employees of the
Bank. It was a tight race, with the nominees collecting nearly equal votes. Since choosing the best
four was virtually impossible, the jury selected six winners. The Best of the Best received certificates
of merit, commemorative statuettes and monetary awards. The other 11 nominees did not leave
without an award either — for the first time a decision was made to give certificates of merit to all the
winners of the corporate competition. The award ceremony was part of the tenth conference of AlfaBank’s management team in Bor Holiday Hotel. Winners were greeted and awarded by the Chairman
of the Supervisory Board of Alfa Group Consortium Mikhail Fridman, Chairman of the Board of Directors Johann Jonach and Chairman of Alfa-Bank Executive Board Rushan Khvesyuk.
In 2010, the corporate competition underwent some changes. Since banking life is rich in colourful events, successful projects and worthy persons, we decided to award the best employees on a
monthly basis. Each associate is now entitled to nominate a colleague. All the employees may then
learn about the nominee’s achievements and projects on the Intranet. The AlfaTel corporate directory
now includes a new field in the personal cards of each nominee — a red star. Colleagues also get an
opportunity to congratulate and support the nominees in a dedicated section of the corporate forum.
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In line with the established tradition, the final phase of the competition will still be held at the Bank’s
annual management conference in the spring of 2011.
Creative Contests
Apart from professional competitions, the Bank’s employees participate in creative contests. For instance, in 2010, all staff could take part in the A Talent - Come Forward contest. Winners were determined in three categories: Alfa Oscar, Alfa Lions and Alfa Grammy. More than 30 works were submitted, including professional-quality films, video clips and commercials. Our employees demonstrated
outstanding acting and directing talents and also remarkable acumen, managing to produce competitive product without reliance on any professional background. The winning teams were awarded cash
certificates to be used for joint corporate events.
Alfa Navigator
The Alfa Navigator corporate journal is published by Alfa-Bank for its staff on a quarterly basis. The
publication contains firsthand information from the Management Board, heads of structural units,
project managers and employees. It also tells the history of successful projects and their champions,
introduces volunteers and volunteer events, and reports on everyday work and joint special events.
For the employees, the corporate journal is a source of information of the Bank’s strategy and tactics,
operations and performance of its departments and of feedback. In addition, publications about achievements and efficient teams serve as a non-financial incentive.
The online version of Alfa Navigator is updated daily, with the news feed containing recent communications from all regions of the Bank’s operations, forums and surveys functioning continuously, results
of professional competitions being posted promptly, etc. Creative initiatives of our employees are also
encouraged — reports about new deals, corporate events, creative contests published in the journal
are often compiled by their initiators.
Ideas Bank and the Idea Person 2009 Competition
The innovative Ideas Bank interactive resource, accumulating proposals for improvement by employees, has been in place at Alfa-Bank for four years. Letters containing ideas on how business processes
Alfa-Bank • Social Report 2010 • The Recipe For a Successful Business
might be optimised and the Bank’s internal operations be improved, as well as proposals for new
projects and initiatives, come from all regions of the country. The ideas are then forwarded for consideration to dedicated departments to decide whether their implementation is feasible. Over the past
year, the resource accumulated 670 ideas.
The opening of the project’s own Ideas Bank website marked another step in the development of the
resource. It is now easier to file an idea and the proposal consideration process has become more
transparent. Any employee may submit a proposal for the improvement of Alfa-Bank’s business processes, products and services. Before the launch of the website, the proposals were addressed to a
special mail box and then sorted manually. Now the creative minds introduce their ideas using a dedicated online template. The convenience of the interface was at once acknowledged by our employees,
who submitted 48 suggestions in the first week after the launch of the resource, or four times more
than usual. The key advantage of the website is the transparency of idea publication and assessment.
Anyone can learn about the proposals already made by his or her colleagues. This precludes filing
similar ideas. In addition, the website contains names of specialists in charge of considering and assessing each idea. Now each employee has a chance to monitor the life cycle of his or her idea. When
a decision to reject or adopt an idea is made, the specialist in charge posts his comment explaining
the decision made. As is the Ideas Bank’s custom, authors of accepted ideas are awarded a monetary
prize and a certificate from the resource. Messages about the projects implemented and employees
awarded are published in Alfa Navigator and the news section of the website.
At year end, the masterminds behind the most vital and efficient ideas are awarded in three categories — Innovations, Process Optimisation and Inside Life — with Idea Person certificates and prizes.
In 2010, these were two tickets to the first and only Russian performance of legendary U2.
Anniversaries
The Bank is also committed to congratulating the “keepers of traditions” — employees who have
worked at the Bank for 10 and 15 years. To this end, Alfa-Bank holds a gala night to celebrate these
anniversaries and pay tribute to their loyalty. In 2010, the gala night was a special one. The party
called One Day in Our Life was attended by about four hundred persons. The event was held at the
Arbat Entertainment Centre — a historic building for Moscow and Novy Arbat as well as Alfa-Bank
itself. For quite a number of years, its roof has displayed a lighted sphere in the form of the Earth with
a rotating Alfa-Bank band. There was hardly a free seat in the hall, with people coming to celebrate
their anniversaries from 32 regions. All long-serving employees were awarded the new status and
became members of Alfa Club 10/15.
As tradition demanded, all the employees received commemorative diplomas, letters of thanks and
marks of distinction: those who served 10 years received glass statuettes and those who dedicated
15 years of their professional life to the Bank — golden badges.
The hall’s screens demonstrated photos illustrating the life of the Bank and the long-serving employees taken over the years: from lending and cash service office openings, to corporate events and
charitable occasions. Historic photos could also be taken right at the evening. The photo laboratory
working at the event produced freshly printed photos, taken just a few minutes before against the
background of Alfa Club 10/15 banner.
The employees with long records of service were greeted by Chairman of the Supervisory Board of Alfa
Group Consortium Mikhail Fridman, Chairman of the Board of Directors Johann Jonach and Chairman
of Alfa-Bank Executive Board Rushan Khvesyuk. Congratulations from the Bank management were followed by warm greetings by colleagues from various regions. A video link connected the gala audience in
Moscow with Ufa, Irkutsk, Samara and other Russian cities. Neither the time lag nor the huge distances
could interfere with the branch staff congratulating those in Arbat that evening. In a similar manner, no
distance can hamper productive interaction between Alfa-Bank personnel in everyday work.
A surprise quiz on Alfa-Bank’s history took place, with prizes including some rare gifts from senior managers of the Bank. It was not an easy task to win a prize; one had to know the Bank quite well to name the
most numerous branch or the name of the Corporate Bank’s first head straight off.
After the quiz, the heroes of the day and guests of the evenings were entertained by a performance by
Uma2rmaN and a disco that re-assured those present that everyone is as good at work as at leisure.
Summer Day
Each summer, Alfa-Bank arranges a corporate family event for its employees. In 2010, the Volynskoye
park in Moscow hosted the fifth Summer Day under the modest title Alfa in Wonderland. For a day,
the park transformed into an amusement site for Bank personnel and their family members that was
more like a real wonderland.
The guests of the occasion were greeted by characters from Lewis Carroll’s books — the Mad Hatter,
Black and White Queens — and, walking through the park, one could well meet the White Rabbit
or the Caterpillar on a mushroom. The event organisers did not stop at reconstructing the wonderland
environment; they also offered a variety of other wonders from oriental miracles to scientific and
technical wonders.
Thus, the Mad Experiments site entertained children with amusing chemistry. A scientist in a lab coat
worked miracles relying only on the school-level knowledge and tools and substances that are available
in any kitchen. Applied art lovers were busy mastering batik and dish painting at the Dexterous Mary site.
Numerous guests of the day engaged in sport, with tough guys choosing football and someone trying to
master the purely English game of croquet. The Family Site held a funny competition among mothers,
fathers and their kids to identify the closest knit family. Not that everyone opted for active leisure. Devotees of outdoor video games found their way to a dedicated tent equipped with LCDs and Playstation
3 gadgets. Controllers in their hands, both children and those already big enough but not quite grown up
demonstrated wonderful quickness of reflexes in managing computer characters on screens.
As always, there was some space for intellectual games as well. During the day, the Ideas Bank collected proposals on the best slogan for Alfa-Bank’s twenty year anniversary. Its author was awarded
two tickets to the U2 show.
With all the competitions and magic tricks, music and performances, contests and award ceremonies
that day, Alfa really found itself in a wonderland. The principal wonders, however, were not done on
stage or amusement sites. The Life Line donation box at the very entrance to the clearing was the spot
for major wonders that day. Apart from personal donations, the Fund received all the proceeds from
tickets to the event. The total amount raised was 952 thousand roubles to benefit children with congenital heart diseases. For six kids from different cities, the annual Summer Day of Alfa-Bank became
a really grand occasion. Isn’t saving lives the greatest wonder?
In 2010 for the first time, the family-focused Summer Day was held in all regions where the Bank
operates, with the charity event attended by employees from all corners of Russia.
Conference for Mid- and Senior Level Employees
More than 500 managers gathered to attend the tenth conference of Alfa-Bank executives in the
Bor holiday hotel in the Moscow Region. In 2010, the plenary meeting of the Conference was first
broadcast via audio and video channels to 45 Russian cities. Regional staff could also participate in
the conference remotely.
The conference was opened by the Chairman of the Supervisory Board of Alfa Group Consortium
Mikhail Fridman. After that Alfa-Bank President Petr Aven gave an account of the economic environment in Russia and globally. The audience then listened to Chairman of the Board of Directors Johann
Jonach, Chairman of the Executive Board Rushan Khvesyuk and other top managers, who spoke
about the banking group’s performance results and development plans.
The key theme of the conference was the Bank’s intention to break through and get back to pre-crisis
performance figures, the task being anything but simple in an environment of zero economic growth in
the country. The conference participants discussed what could drive the growth and which particular
business processes have to be readjusted to enable this.
Notably, the conference was attended by representatives of all regions in which Alfa-Bank works who
shared their business development experiences with colleagues.
Attending the conference traditionally means active work, communication and discussion of important
issues. This is why working in so-called “mixed groups” is an essential element of the conference, allowing representatives of different business segments to discuss their pressing problems and resolve
any outstanding issues.
Alfa Club
In 2010, the Bank launched its Alfa Club Program for training and developing its key managers and
experts whose expertise has a visible impact on Alfa-Bank’s development and proves a competitive
advantage of the Bank.
Both arms of the Program, i.e., Alfa Management Club of 17 members and Alfa Expert Club with 60
members, aim at enhancing engagement of the Bank’s key specialists and managers and getting them
involved in implementation of the Bank’s strategically important undertakings. Alfa Management Club
participants, who constitute the Bank’s top management, headed the principal project groups, with
key experts of Alfa Expert Club making up the body of these groups.
The Club is a platform for productive interaction between the Bank’s specialists and managers, enabling experience sharing, support to cross-functional projects and informal personal communication.
Alfa Club provides for training and development of its members on the basis of up-to-date methods
and approaches. Members of the Management Board coach Alfa Managers on a continuous basis.
Alfa Managers, as Alfa Experts’ leaders, have also mastered these techniques and apply them in dealing with Alfa Experts.
Alfa Club is also a forum for meetings with successful businessmen, politicians and sportsmen. Their
experiences and understanding of the current situation in both the country and the world give Alfa
Club members a fresh vision of developing the banking business and achieving self-fulfilment.
The Club makes its members feel integral to the Bank’s life, including all its units and divisions, expands their horizons and broadens their vision of the business.
Key Manager and Expert Conference
The Conference of Key Managers and Experts of the Bank that was held in 2010 was boldly called
historic by some of its participants. In the Vatutinki sanatorium near Moscow, senior and top managers discussed six matters that are vital to the successful development of Alfa-Bank and offered their
own ideas and solutions.
The conference involved top managers, heads of divisions and departments, directors, regional corporate and retail business directors, i.e., representatives of all segments and business lines. The conference’s key objective was to engage the employees in working on the Bank’s strategic initiatives and
projects. The meeting in Vatutinki was the first step on the way towards this objective.
Road Show
Continuously sharing opinions and ideas is a standing principle of Alfa-Bank operations. Each employee has an opportunity to make a proposal on how his/her own division might be improved and is
sure to be heard by the management. A strong confirmation of this is the annual Road Show in which
once a year, a group of nearly 30 top managers of the Bank visits regional offices and branches to
meet local staff. In 2010, top managers visited Yekaterinburg, Barnaul, Kemerovo, Omsk, Izhevsk,
Orenburg, Saratov and Lipetsk.
During the tour, the staff of branches and operational offices are able to ask any question they might
have and propose their ideas to the Bank’s top managers and get their opinions. At the conferences
opening each Road Show day, employees asked the managers about the Bank’s development prospects, its future and how it would change further on. Guests from the Central Office tirelessly spoke
on how the future of the Bank and the changes it undergoes are determined by actions and initiatives
of everyone working in it rather than mere decisions of the management. Our business is expanding,
and a key factor driving this growth is the initiative of all staff.
Each of the business unit heads held meetings with his regional teams, discussing urgent issues and
prospects for the future. Heads of front office segments visited most of the regional operating offices,
met their customers and received customer feedback about the Bank’s service level.
With eight cities, hundreds of questions from regional staff, 18 hours on planes, negotiations and
meetings with dozens of customers, the summer tour of Alfa-Bank top managers was quite an intensive event. The open and sincere climate of the meetings ultimately resulted in an understanding that
everything depends on us and that the slogan Time to Live Together is not just words.
www.alfabank.com

A Year Of High Numbers - Alfa-Bank

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