Untitled - attila oros

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Animal is the leading active sports brand in the UK
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20 Year Anniversary
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Products are sold in more than 20 countries
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All product is sold to over 2000 surf, board sport and
lifestyle shops worldwide
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They include:
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Surfing
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Snowboarding
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Motocross
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Windsurfing
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Skateboarding
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BMX
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Kitesurfing
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Wakeboarding
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Associated with alternative lifestyles and quirky sub-cultures
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It’s all about the “cool factor” scored equally on riding style and ability as well as lifestyle choice, outlook and association
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International team of riders promote the
Animal brand
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They do this through:
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Competition and Events
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Photo shoots
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TV and Press
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Packaging
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Point of Sale
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Advertising
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Website
They are a valuable asset as they test
and evaluate all product for quality,
performance and desirability
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3 x English Champion
2006 British ½ Pipe Champion
3 times British Kitesurfing Champion
2 x British Champion
2005 British ½ Pipe Champion
1 x World Champion
European Championship Silver medalist
2004 British ½ Pipe Champion
1 x World Cup winner
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Core target market aged 14-25 years,
but demographic spans to the over 40s
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57% male
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43% female
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Trend influenced ‘early adopters’ keen to pick up on the next new thing
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Many participate in board sports but a considerable number do not
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MTV / iPod generation
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Animal has its own retail division comprising 7.
of over 60 stores worldwide
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Hundreds of UK, worldwide & online retailers
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Retailers Benelux (Banaline)
Sales - Canada (Group VR2 Inc)
Dubai (Sun & Sand Sports Ltd)
France (Central/East) - (Piecce Echene)
France (North/West) - (Franccis Ramond)
France (South) - (Nicolas Dupeu)
Greece (Terra Int trading)
Hungary (T&T Sport)
Italy(High Street)
New Zealand (Aardvark Enterprises)
Romania (SC Boardzone)
Russia (Positive Market)
Scandinavia (CAB Clothes & Boards)
South Africa (Boukaerf Soenen) (Pty Ltd)
Spain (Canary Top Sport)
USA
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WHY ANIMAL?
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• Best known freesports/urban brand in the UK
• Price Vs Quality = great value
• Broad customer base - from parents to kids
• Distinct brand segmentation for Men and Women
• Fashion focused with fun attitude
• Strong brand identity on every model
• Variety of price point
MISSTERON
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• Full POS and support package
To join the worldwide freeride contact: [email protected] - model shown TWINFIN ALS 7563-103
Contact: [email protected] +44 (0)1225 717000
Animal Advertorial.indd 1
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2020 Europe - March 08
2020 Europe - April 08
Indian Optician - February 08
Delhi Times - February 08
2020 Europe - February 08
OKO Magazine - February 08
OKO Magazine - February 08
The Optician - February 08