Salone Franchising Milano - ifcn

ITION
IAL ED
SPEC
RS
30 YEA
Fiera
ho/
R
o
n
a
Mil
3_26
2
r
e
b
octo
2015
Thirty
Times
Future
Salone Franchising Milano
International Retail Expo
F 30: 30 years of future
Salone Franchising
Milano celebrates its 30th
anniversary: established
in 1985, it has become the
leader in the retail distribution
industry supporting small
business and new ideas. It
hosted the biggest Italian retail
chains when they were at the
very beginning of their bright
future.
More than 2,500 companies
exposed their idea of business
at the Salone and more than
600,000 visitors spread their
network of contacts.
Salone Franchising Milano
has made the history of the
franchise in Italy: in 1985 the
franchising system was at the
early stages of its growth and
it was trying to go on a global
scale; nowadays the strategy
is reversing, global franchisors
always strive to enhance
the local values trying to
differentiate their brand.
The franchising network has
become truly complex and
sophisticated: performance
measurement, logistics,
marketing plan off and
on-line, brand awareness
strategy, technology, control
and development of the
KPI are fundamental for the
companies to succeed.
Salone Franchising Milano has
a solid background: it is one of
the three most important trade
shows in the world within the
retail industry and the first
exhibition in Italy. It offers
great business opportunities
for both franchisors and
investors.
The Salone celebrates its
anniversary hosting the
trade show in a new venue:
Rho Fiera Milano. Salone
Franchising 2015’s visibility
will be further enhanced by
the timing of the event - which
will overlap with the Universal
Exposition only a very short
distance away.
More than 20 million visitors
will be flocking to Milan from
all over the world. The Salone
will also be at the same time
of HOST, the most important
hospitality exhibition in the
world.
area where we imagine how
the retail world will work in
the nearly future. What are
the challenge of the retail and
franchising industry?
> Retail Tool: all the services,
information technologies, setups, back-ups for the retail
distribution world.
> International Area: group of
representatives from overseas.
> Services for the visitors:
Franchising School,
Franchising Factory,
information desks for
entrepreneurs and startups,
workshops, VIP lounge.
F30: 30 years of future.
2015 Salone Franchising
Milano special edition offers
new initiatives:
> Big Thinking retail: it is an
Salone Franchising Milano is
the perfect place to be if you
wish to develop a distribution
retail chain or to grow your
business through franchising.
2/3
The numbers of Salone
Franchising Milano 2014
The big brands that made
the Salone’s history
Do not scatter your energies.
Choose to be at the main Italian
exhibition of the sector.
4
200
11
4
days of work and contacts
between exhibitors and
visitors
business opportunities
offered by the present
exhibitors
themed paths corresponding
to 11 product categories
main targets reached
by one focused campaign
13.700
1
6
4
visitors from all regions of
Italy (+2% compared to 2014)
online matching system,
Find Franchising, active
throughout the year
much appreciated Desk
for free consultations
at the Franchising Factory
days of Franchising School,
constantly overbooked
1
1
conference program built
to serve franchisor and
franchisee
beautiful VIP Lounge
available for B2B meetings
15.000
1
1.100
2
printed copies of the map
dedicated app
Linkedin connections
television channels
mediapartner: Class and Cnbc
1
3.000
300
4
ufficial radio broadcast
live from the Salone,
RadioNumberOne
Facebook likes
articles and reports with
dedicated specials on major
economic headlines
days of presence in the
Salone of ANSA, the largest
news agency in Italy
1
100.000
advertising campaign
on sector press, national
newspapers, radio, web
unique visitors and 500.000
page views in a year for the
website
CLOTHING
AND PERSONAL CARE
ACCESSORIES
> Coin
> Hello Kitty
> Golden Point
> Calzedonia
> Conte of Florence
> Piazza Italia
> Camomilla Italia
> Blukids
> Mirtillo
> Dr. Scholl
> Bottega Verde
> Panasonic Italia
> Primadonna
> C’Art
> Cannella
> Elena mirò
> Du pareil au meme
> Petit patapon Clayeux
> Brummel
> Yana
> Inghiraghi
> Rossella Carrara
> Liolà
> Carpisa
FOOD
> McDonald’s
> Autogrill
> Lavazza Cofee Shops
> Segafredo
> Pastarito Pizzarito
> Burger King
> Yo-Yogurt
> Mascalzone Latino
> Old Wide West
> È arrivato Paolino
> Yogurtlandia
> Sweetissimo
HOME
> Mondadori
> Genevieve Lethu
> Upim
> Unieuro
> Ixina
> Bang & Olufsen
> Boutique Casa
> Co Import
> Divani & Divani
> Kasanova
4/5
SERVICES
> Mail Boxes Etc.
> Eni
> Enel
> Tim
> A2A
> Pulsazione
> Vitaldent
> Olympia
> Meeting
> Key Point Poste Italiane
> Last Minute Tour
> Neturhouse
> Frigerio Viaggi
> Blu Vacanze
STANDARD FITTINGS 16 SQM
> white wooden panels 3 m high
> white wooden fascia board 0,5 m high
> company name applied on the main fascia board
> aluminium beams to support electrical system
> carpeting ribes colour
> storage room m 1x1 with lockable door
Easy Stand
“All Inclusive”
Area of 16 SQM fully set and
comprehensive of registration fee
and promotion package
> electrical system ready to use
> 1 white reception desk
> 1 stool
> 1 glass round table
> 2 chairs
> 2 shelves
> 1 waste paper basket
> 1 coat hanger
Features may vary
6/7
STANDARD FITTINGS 20 SQM
> white wooden panels 3 m high
> white wooden fascia board 0,5 m high
> company name applied on the main fascia board
> aluminium beams to support electrical system
> carpeting ribes colour
> storage room m 1x1 with lockable door
Standard area
> electrical system ready to use
> 1 white reception desk
> 1 stool
> 1 glass round table
> 2 chairs
> 3 shelves
Minimum 20 SQM
> 1 waste paper basket
> 1 coat hanger
Features may vary
8/9
Open Area
More than 20 SQM set up
on the basis of your format
identity
10 / 11
Exhibitors 2014
100M MONTADITOS
CAFFITALY SYSTEM
EMPORIO 88
101 CAFFE
CAMOMILLA ITALIA
ENNY MONACO - GIOIELLI
ITALIANI DAL 1971
ACQUA FITNESS MARIMA
GRUPPO ISAIA
GRUPPO ITALTELO - CITY LIFE
ALAN MARTIN
CASH FOR MOTORS
AMSTERDAM CHIPS
CASH FOR PHONE
AN
SHOPFITTINGMAGAZINE
CASSANOVA
SMMART POST
MOREAL
PUBBLIPANE
QIQ ITALIAN QUALITY
SPEED QUEEN
STOCK B2C
MP1
QUADRANTE S.R.L.
TEMPUR
MY ROOM NETWORK
QUICON
TERAWIFI
NAIL PASSION
RADIO NUMBER ONE
THUN
RADIOFRANCHISING
TOP RECYCLING
RAMRENT
TULIP INN
RDS & COMPANY
TUTTI FRUTTI / FROZEN
YOGURT
KRAUN
EPILATE
CASA DEL CAFFE VERGNANO
PROSHOP
MOBILE PEOPLE
MONDADORI FRANCHISING SPA
KIR SRL
GUTTADAURO NETWORK
CARPISA
AFFARISSIMO
KIPOINT
H&S CUSTOM - HSC INTERNET
OF THINGS
L ECOLAIO
H.PIERRE
L ERBOLARIO
HELLO FIT
LA CLINIQUE®
HIC ENOTECHE
LA FELTRINELLI POINT
NATUR BELLE ESTETICA Y
SALUD
IDEXÈ
LA FRUTTERIA
NATURASÌ
IDO
LA PIADINERIA
NATURHOUSE
IDOMOTICA - HOME
AUTOMATION
LA SCIMMIETTA GELATO
ITALIANO DAL 1950
NAU!
IL BOSCO INCANTATO
LATO G
EPSON
EQUIVALENZA
ESPRESSAMENTE ILLY
ESSEDI
CELIO
EUREKAKIDS ITALIA
APRIREINFRANCHISING.IT
CELLULOPOLI
REFAN BULGARIA LTD
FALEGNAMERIA FIORE
AQ ITALY
CHIPSTORE
ASENDIA ITALY SPA
CHOCOSTORE
ASSOFRANCHISING
FEDERAZIONE ITALIANA
FRANCHISING CONFESERCENTI
AW LAB - ATHLETES WORLD
CLASS EDITORI
AXON
COMPUTER DISCOUNT
AZ FRANCHISING
CONFIMPRESE LE IMPRESE DEL
COMMERCIO MODERNO
(IN)ESTASY
LAVANDA DI VENZONE
IN-POST
LAVOROEFORMAZIONE.IT
INGENICO
LEGEA
INVIDIAUOMO INVIDIADONNA
LM FRANCHISING
FLICK&FLOCK THE COVER
STORE
I-POST
LOACKER MOCCARIA ITALIA
SRL
OVERKIDS
ROADHOUSE GRILL
VANIGLIA PRO
ROBERTO GIANNELLI
VAR GROUP S.P.A.
ROSSO GARIBALDI
W.O.K.
ROSSOPOMODORO
WAYEL - ELECTRIC BIKES
I-PROFILE POWER BY
OPENSOURCE MANAGEMENT
LOLLIPOPS
PANE PIZZA E FANTASIE
ROSSOSAPORE
WIENER HAUS
FRANCHISINGCITY.IT
INPOST
LOUVRE HOTELS ITALIA
PANS & COMPANY-DEHESA
SANTA MARIA
S & F - STEARNS & FOSTER
WRAP IT
FRIMM
IREF
MAMANOÉL
DELIZIA DETERSIVO ALLA
SPINA
PASSEPARTOUT RETAIL
S10 TELECOLOR
XPRESSO
GATTA ITALIA
IRIPARO
MARTINGALE RISK
PASTA & CO
SAILPOST
YAMAMAY - YAMAMAY BEAUTY
DF FASHION
GERRATANA
ITALIAN TURKISH ASSOCIATION
MEDIA SECURITY TECHNOLOGY
FOR LIFE
PAUSA CAFFÈ
SANITEL
YOGORINO
DIETNATURAL
GIEGI GROUP
ITALIANO CAFFE ESPRESSO
MEETING AGENZIA PER SINGLE
PIADINA PIÙ
SARABANDA
YOYOGURT
DISIGNUM
GLOBAL POSTAL EXPRESS
JAKED
METAENERGIA POINT
ZERO GLUTINE
GOLDEN TULIP
JD GROUP
PIAZZA ITALIA - PIAZZA ITALIA
KIDS
SCHMIDT CUCINE
DIVANI & DIVANI - NATUZZI
ITALIA
SEAFOOD BAR
ZUCCHETTI TCPOS SRL
GRANDIAGENZIE
JENNIFER
GREEN&GO! INSALATE TAKE
AWAY
KASANOVA - SOC. F.LLI
FONTANA
CYCLELAB ITALIA
DEL MARE 1911
BATA
BIALETTI
BIG TOWN CHUPITERIA
BLOOKER
UNIKO
FLORA FOLIES
BALLOON EXPRESS SHOP
BIOGELATO
RISTORANTI RANA
ORIGINAL MARINES
CRC SRL
BAGS FREE
BIMBO STORE
UNIEURO
OPENIA POS
FIORITO
BEST FRANCHISEE OF THE
WORLD
RISAMORE
OLD WILD WEST
FESTIVAL
BBC TECHNOLOGIES SRL
UBIFRANCE ITALIA
ODONTOSALUTE
FENICE SQL FRANCHISING
BACIONERO FRANCHISING
RIPARO EXPRESS
NEWFACES.IT
FEMAK STORE
CITYPOSTE
U’PANZEROTT BY PUGLIA
ITALIAN FOOD
NEBRI-TECH
CHOUSE
AUSTIN & RAWLS - NOTARIAL
ADVISING FIRM
RENO SRL
MICROLOG S.R.L.
SEALY
MIDAS
ECOLINE WASH MOBILE
ECONOCOM
PLURISERVICE
POLPETTERIA DI SICILIA
SECOND LIFE KITCHEN
MILLIONAIRE
PRIMADONNA COLLECTION
BRICOCENTER
EMMEGROSS&UNIGROSS
GRUPPO EUROPA
KGROUP SRL
MISTER FRUIT SRL
SENSE LAB
12 / 13
The visitors at the Salone
Franchising Milano 2014
Gender and origin
Professional Competence
26% of visitors of the Salone
Franchising Milan 2014
is composed of entrepreneurs
or business executives looking
for new opportunities, of changing,
of evolution.
Over 30% of visitors are employees
or professionals with the desire
to start their own business with
an entrepreneurial activity,
the dream of own business.
The traders are the 20% of visitors.
Men are about 70% of the visitors.
30% are women.
HANDICRAFT
12% 3%
MERCHANT
3%
3%
FREELANCER
20%
EMPLOYEE
ENTREPRENEUR
16%
STUDENT/ HOUSEWIFE/ RETIRED
10%
32%
68%
Approximately 5% of visitors
come from abroad, as profiled
in the following graph.
WORKER
17%
MEN
Italian visitors come for 76%
from Northern Italy and 24%
from Central and South.
EXECUTIVE
16%
WOMEN
OTHER
Area of interest
Italian visitors origin
5% EMILIA ROMAGNA
From the analysis of the sectors
in which the potential franchisees
show more curiosity comes
a picture of the four most
interesting sector:
32% are interested in clothing
and person articles
19% in food
19% in services
17% looks for specialized trade Optics, Home, Gifts, Flowers, Pet
2% FRIULI VENEZIA GIULIA
19%
VARIOUS
BUILDING
2% LIGURIA
50% LOMBARDIA
1%
11% PIEMONTE
7%
ARTICLES HOME
1% TRENTINO ALTO ADIGE
0% VALLE D’AOSTA
4%
SERVICES FOR BUSINESSES
5% VENETO
3%
DISTRIBUTION
1% ABRUZZO
4% LAZIO
17%
SPECIALIZED TRADE
2% MARCHE
7%
SERVICES
0% MOLISE
3% TOSCANA
19%
FOOD
1% UMBRIA
10%
PERSON ARTICLES
0% BASILICATA
2% CALABRIA
22%
CLOTHING
4% CAMPANIA
0,0%
5,0%
10,0%
5,0%
20,0%
3% PUGLIA
5,0%
1% SARDEGNA
5% 2% 2% 50% 11% 1% 0% 5%
1%
4% 2% 0% 3%
14 / 15
1% 0% 2% 4%
3%
1%
4%
4% SICILIA
The Retail Expo
at Fiera Milano Rho
The Salone that has made the
history of the franchising in Italy
Salone Franchising Milano is a
The tools
The coverage
professional retail exposition focused on
The Franchising Factory is a free
The Salone is supported by a
the innovation in the chain of commerce.
consultation service for exhibitors and
communication campaign based on
The trade is considered in a wide-ranging
visitors, operative during the Salone with a
advertisements on and off-line on the
meaning: franchising, e-commerce, retail,
series of desks where many professionals
main national newspapers and sector-
consumer behaviours, networks, services
are available to both those who have
based magazines (Corriere Della Sera,
and technologies for the distribution,
developed their own project and want
Il Sole 24 Ore, Il Giornale, Radio 24,
business developments and marketing
to become a franchisor and to those
Millionarie, AZ Franchising), on the
advisory services. The Salone is organised
who want to become franchisee. From
partnership with many major media
by RDS & Company, a management-
counsellors to experts of the retail chains
(ANSA, Class and Cnbc channels, Radio
consulting firm, in partnership with Fiera
and business plans to the consultants
Number One) and on a constant press
Milano.
for internalization: everyone can access
office activity that generates articles and
to the FDesk and gets hints for the
editorials dedicated to both the event
The protagonists
development of his/her own project. The
and the visibility of the exhibitors, also
The heart of the Salone are the
FFactory is developed with the intention
promoted through the social media.
franchisors/retailers that expose their
of building a tool that supports those who
business projects and offer to the visitors
want to do business.
more than 200 business ideas to invest
in. There are concrete opportunities for
The Franchising School is an area
investors who wish to run their own
dedicated to those who visit the Salone
business.
with the aim of approaching the
franchising world or of starting their own
16
The targets
business. The purpose of the FSchool
Four main targets to which the Salone
is the introduction into the field of
speaks to: youths and women who wish
franchising/retail and the transmission
to become entrepreneurs or look for
of knowledge. The workshops provide
tailored job alternatives to meet their
basic information on the franchising
family’s needs; those who are already
structure and the opportunities of self-
engaged in commerce or in franchising
employments, elucidations on the way
and choose to develop and expand the
to best approach the industry, including
business; big or medium-sized investors
an introduction to the related Italian law.
like companies, funds and managers
Admission is free and open to everybody.
who decide to start their own business
or to capitalise before the retirement;
international retailers, companies that
are already engaged in the distribution
channels and are interested in investing
in Italian brands making them growing
through the master franchising method.
16 / 17
Credits
Sales Manager
Maria Vittoria Alvino
Luigi D’Antonio
RDS & Company Srl
via dell’Annunciata 31
20121 Milano
[email protected]
tel +39 02 4814110 (extention n. 2)
fax +39 02 4987809
www.salonefranchisingmilano.com
istitutional partners
L
SPECIA
Salone Franchising Milano
Thirty Times Future
salonefranchisingmilano.com
EARS
N 30 Y
EDITIO
Fiera
Rho/
Milano 3_26
r2
octobe
2015