master of marketing

GRADUATE SCHOOL OF MANAGEMENT (IGR-IAE)
University of Rennes 1 - France
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MASTER OF MARKETING
FRANCHISING AND NETWORK MANAGEMENT
Course overview
Do you know 7 Eleven, APEF Services, Best Western,
Bikanerwala, Biocoop, Burger King, Cache-Cache,
Calzedonia, Cartridge World, Century 21, Chawla
Chicken, Chongqing, Colchões Ortobom, Curves, Day
Inn, Dezhuang, Dunkin’ Donuts, E. Leclerc, Gloria
Jean’s Coffees, Ibis, Intersport, Jacques Dessange,
KFC, Kroshka Roo, Kyriad, Li-Ning, Mango, Marriott,
McDonald’s, Midas, O2 Home Services, O Boticário,
Orpi, Pizza Hut, Subway, Supercuts, Super U, WSI,
Yves Rocher…? All these brands have something in
common: their organization as a network!
Do you know that franchising has been constantly
growing for many years? There are more than
2.5 million franchised units worldwide (European
Franchise Federation, 2010). For instance, in the
United States, there are more than 2,200 networks,
including 746,828 franchised units, responsible for
8,100,000 jobs and generating 769 billion dollars
in revenue (Pricewaterhouse Coopers, 2012). In
Europe as well, franchising is particularly developed
with about 400,000 franchised units. In France for
example, there are 1,569 franchisors and 62,041
franchised units with 49.24 billion euros of turnover
(French Franchise Federation, 2012). Also in France,
associated retailing is composed of 80 groups,
corresponding to 142 networks, with a total of 40,362
units and 131.4 billion euros of turnover (Fédération
des enseignes du Commerce Associé, 2012).
Do you know that networks offer a wide range of
diversified career opportunities, in particular in the
marketing, management and development areas?
Do you want to discover this sector and acquire the
necessary skills to get a job in franchising or retailing,
in France or in any country of the world, or to pursue
your studies with a Ph.D. ? Join us in the Master
Marketing - Franchising and Network Management!
The Master Marketing - Franchising and Network
Management, launched in September 2012 by the
Graduate School of Management - University of
Rennes 1, is specifically aimed at English-speaking
students with a bachelor’s degree in Marketing,
Management, Business Administration, Economics,
Law, etc. The specificity of this program is to combine
a comprehensive academic program in franchising
and network management taught exclusively in
English with intensive French language courses.
Classes are taught by French and foreign researchers
along with practitioners who are all experts in the
field. They cover complementary approaches such
as Marketing, Management, Human Resources
Management, Strategy, Finance, Law, etc. The
Fédération Française de la Franchise and the
Fédération des enseignes du Commerce Associé are
partners of this Master. New in 2013: the « Chaire
Franchise et Commerce en Réseau » will be launched
this Spring 2013, by Dr. Rozenn Perrigot, with the
objective of reinforcing the relationships between
students, profesionnals of franchising and networks
(APEF Services, Groupe Beaumanoir, KPMG Franchise
et Réseaux, Mc Donald’s Rennes, O2 Home Services,
Subway) and researchers.
Tailor-made for future Managers and Executives
in international networks, in retail and service
industries, and more specifically in the areas of
marketing, management and development of
networks, the program arms students with a wide
range of up-to-date and useful skills in franchising
and network management.
Admission requirements and procedure
Whatever your country of origin, you are required to send in your complete application
file, including accompanying documents directly to the program coordinator at the
following postal address:
Odile Soulard - University of Rennes 1 - IGR-IAE de Rennes 11 rue Jean Macé - CS 70803 - 35708 Rennes Cedex 7 - FRANCE
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Program application form, duly completed and signed. This form can be downloaded from the
university’s website: www.igr.univ-rennes1.fr
Certified copy of the Bachelor’s degree in business, economics or law, etc. and accompanying certified
transcripts
Evidence of English language proficiency. All applicants must submit official international scores of one
of the following tests:
TOEFL (550 paper test or above (80 IBT Score))
TOEIC (750 or above )
IELTS (overall band score of 6 for the Academic version)
Proof of prior Higher Education in English speaking country (GPA of 2-4 scale)
Four passport sized photos (format 4cm x 4cm)
Photocopy of all passport pages and «carte de séjour» if applicable
Certified translation in French or in English of birth certificate
Detailed curriculum vitae
Motivation letter written in English explaining the reasons why you are applying to this Master
Course modules
All the program modules are taught exclusively in
English. In order to help acquaint foreign students
to the French language and culture, 100 hours of
French language training will be offered throughout
the month of September before the beginning
of the Franchising and Network Management
program. Additionally, the students will attend
100 hours of French classes per semester, at a
pace of eight to ten hours per week.
All students will be expected to sit a French
proficiency test at the beginning of September. The
results of this test will enable the professors to place
students in classes corresponding to their level of
proficiency (beginner, intermediate or advanced).
Homogeneous groups will then be formed aiming at
preparing students for the internationally-recognized
French examination, the DELF, to be held at the end
of the academic year. The French courses are also
designed for a better integration in the student life
in IGR-IAE, and a better understanding of the French
culture and environment.
Pre-semester: September 2013
Intensive French Language course
Semester 1: October 2013 - December 2013
UE01
Organizational structure of networks
UE02
Network Management
UE03
Network Marketing
UE04
Specialized Marketing
UE05
Performance and management control in networks
UE10
French Language course
Semester 2: January 2014 - September 2014
UE06
Network Development
UE07
Network Internationalization
UE08
Legal aspects of networks
UE09
Research dissertation or internship with report (a four-month
commitment is required)
UE10
French Language course
Testimonials, conferences, seminars, etc... with experts in
franchising and networks
Total: 100 hours
100 hours
Total: 268 hours
(including 100 hours of French)
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
N/A
100 hours
Total: 282 hours
(including 100 hours of French)
6 ECTS credits
42 hours
6 ECTS credits
42 hours
6 ECTS credits
42 hours
12 ECTS credits
14 hours
N/A
Course contents are subject to revisions or amendments
Tuition fees 2013-2014
The tuition fees for the academic year, inclusive of 300 hours of French, is 6035 euros. This does
not include affiliation to the French student social security scheme and other living expenses.
100 hours
Important dates to remember
Please note that applications are considered on
a “first come, first served” basis.
Applicants will be informed by email of
the outcome of their application within a
month of reception of the full application
file, including the accompanying documents.
Please note that incomplete applications will
not be considered. Admitted students will
receive the official acceptance letter within
two weeks after reception of the deposit.
Deadline for applications 30th April 2013
Classes begin - 2 September 2013
End of academic year - September 2014
(including internship period)
Campus France Procedure
If you reside in one of the countries listed below, you will also have to apply for admission via the official
government’s website for foreign students: www.campusfrance.org.
Countries concerned by this procedure:
Algeria
Argentina
Benin
Brazil
Burkina
Cameroon
Canada
Chile
China
Colombia
Congo
South Korea
Ivory Coast
Gabon
Guinea
India
Japan
Lebanon
Madagascar
Mali
Morocco,
Mauritius
Mexico
Peru
Russia
Senegal
Syria
Taïwan
Tunisia
Turkey
United States
Vietnam
If you need help with the application process, please
contact your local French embassy or CampusFrance
office for advice and guidance.
Please note that all the you may have to choose:
«formation hors catalogue»
If your country is not listed above, you will only have to
send us your complete application file
Contact
Program director: Dr. Rozenn PERRIGOT
Associate Professor in Franchising and Retailing
Head of the Master Degrees in Franchising and Retailing
Graduate School of Management (IGR-IAE) - University of Rennes 1
Head of the Marketing and Management team
Center for Research in Economics and Management (CREM UMR CNRS 6211)
Website: www.rozenn-perrigot.com
Program Coordinator: Odile Soulard - International office
Tél. : +(33) 2 23 23 34 22 - Fax : +(33) 2 23 23 78 45 / 78 00
Website: www.igr.univ-rennes1.fr
All enquiries should be addressed to: [email protected]
Applications and accompanying documents should be sent by post to the following address:
Odile Soulard - International office - IGR-IAE de Rennes 11 rue Jean Macé - CS 70803 35708 Rennes cedex 7 - FRANCE
IGR-IAE has obtained the SGS Qualicert
certification each year since 2006
www.igr.univ-rennes1.fr