Checkoff Dollars Create All New Beef Recipes

Checkoff Dollars
Create All New
Beef Recipes
During 2007, the checkoff’s Culinary Center
developed more than 100 recipes to launch
through checkoff food communications,
retail, advertising, foodservice, youth
education and veal programs. Consumers
can find more beef recipes at the checkoff’s
www.BeefItsWhatsForDinner.com and can
sign up for Beef So Simple, a weekly e-mail
with cooking tips and recipes.
For more checkoff information contact your
state beef council or the Cattlemen’s Beef Board
at www.beefboard.org
For recipes visit
www.BeefItsWhatsForDinner.com
Funded by The Beef Checkoff
Consumers Cho o se
Checkoff-Funded
Beef Cuts
Two beef cuts that did not exist 10 years
ago continue to grow in consumer popularity.
Data shows the checkoff-developed Flat Iron
steak continues to outsell the T-Bone and
Porterhouse in foodservice. The popular
Petite Tender also outsells the Porterhouse.
The foodservice marketing channel is a $531
billion per-year industry.
For more checkoff information contact your
state beef council or the Cattlemen’s Beef Board
at www.beefboard.org
For recipes visit
www.BeefItsWhatsForDinner.com
Funded by The Beef Checkoff
Checkoff Funded
Web Site Tells
Industry Story
The beef industry’s story is available to
anyone with Web access through the checkofffunded www.BeefFromPastureToPlate.org.
Producer profiles provide the true story of
beef production. A companion brochure,
“BEEF From Pasture to Plate -- Many
Choices, One Commitment,” has also been
distributed by state beef councils.
For more checkoff information contact your
state beef council or the Cattlemen’s Beef Board
at www.beefboard.org
For recipes visit
www.BeefItsWhatsForDinner.com
Funded by The Beef Checkoff
Checkoff
Reinforces
Family Mealtime
The beef checkoff-funded “Enriching Family
Mealtimes” tool kit and Web site show how
youth nutrition needs are linked to academic
success. The kit and Web site include eight
new family friendly beef recipes, mealtime
tips, and more. Visit www.family-mealtimes.org.
For more checkoff information contact your
state beef council or the Cattlemen’s Beef Board
at www.beefboard.org
For recipes visit
www.BeefItsWhatsForDinner.com
Funded by The Beef Checkoff
Checkoff Promo tes
U.S. Beef
Around The World
During 2007, the United States exported
more than 1.6 billion pounds of beef worth
nearly $2.5 billion. Since most foreign trade
stopped in December 2003, after BSE was
discovered here, the checkoff has invested
in marketing efforts aimed at increasing
exports worldwide as trade resumes.
For more checkoff information contact your
state beef council or the Cattlemen’s Beef Board
at www.beefboard.org
For recipes visit
www.BeefItsWhatsForDinner.com
Funded by The Beef Checkoff
New Twist Added
To Checkoff Ad s
Beginning in 2008, a new facet was
introduced to the “Beef It’s What’s for
Dinner” ad compaign. New ads encourage
consumers to “Discover the Power of Protein
in the Land of Lean Beef.” Print and radio
ads use the “Land of Lean Beef” to tell
beef’s positive protein story. The campaign
highlights the 29 lean cuts of beef.
For more checkoff information contact your
state beef council or the Cattlemen’s Beef Board
at www.beefboard.org
For recipes visit
www.BeefItsWhatsForDinner.com
Funded by The Beef Checkoff